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What makes a killer LinkedIn profile?

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I'm joined by Maya Kovacic kra, a former architect turned marketing

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coach to teach you how to.

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Optimize your LinkedIn profile so that you can attract more of the clients you

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deserve and land the projects you love.

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In this episode of Architecture Business Club, the weekly podcast for

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small firm founders who want to build their dream business in architecture

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and enjoy more freedom, flexibility, and fulfillment in what they do.

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I'm John Clayton, your host.

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Having spent over 20 years working in architecture, I know how hard it can

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be to explain your services so people truly understand and value what you do.

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Many firms struggle with this, but by sharing your stories on podcasts,

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you can become the trusted voice in your market, grow your brand,

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and attract much better clients.

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We can help you with everything from podcast strategy and launch

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production and management, podcast hosting and guesting through to

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promoting and growing your show.

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If you'd like to discover how podcasting could benefit your business, click the

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link in the show notes to book a no obligation chat about working with me.

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If you're interested in being a guest on this show, emo John, that's

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JO n@architecturebusinessclub.com.

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Now let's learn more about LinkedIn profile optimization.

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Maya Kovacic-Kalra is a former architect turned marketing coach

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who spent over a decade in practice.

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Maya knows the pain of doing great work and still feeling invisible,

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relying on word of mouth taking on.

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Underpaid uninspiring projects working with difficult clients, but she's

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also seen the difference when you're working on projects, you actually

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enjoy getting paid properly and not burning yourself out in the process.

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Her mission is to help you get more of the right work with clients who

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respect and value you so you can work on projects you love and earn the money

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you deserve without working crazy hours.

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To grab Maya's free PDF guide, your next step to a stronger LinkedIn profile,

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just click the link in the show notes.

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Maya, welcome to Architecture Business Club.

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Maja Kovacic-Kalra: Thank you very much.

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Pleasure to be here.

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Oh, it is great to have you here.

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It's great to have you here.

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Before we get stuck into our topic, Maya, I was wondering about what do

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you, what do you enjoy doing in your free time when you're not at work?

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Maja Kovacic-Kalra: So, um, my free time now goes.

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Mainly to our puppy who we got seven months ago.

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She's now nine months, and since we got her as with a new puppy, you

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need to go to lots of walks and what I discovered is like new spaces in

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London, which I have never been before.

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I walk around like parks in London, which I enjoy, and

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trying to get to know new parts.

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That's what I do most in my free time.

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The other parties, I'm a taxi driver for my kids because, you know, they, they

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have to go everywhere and I drive them.

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Mostly me, sometimes my husband.

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And of course, socializing, meeting my friends.

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And I love reading books.

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Yeah, it sounds like you're quite busy for, for a second there.

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When you mentioned about taxing, I thought you were actually gonna say

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that you're moonlighting as a taxi

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Maja Kovacic-Kalra: I, I don,

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thinking this, this is a whole other side to

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Maya that I don't know about.

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Maja Kovacic-Kalra: I work for free.

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I'm a free taxi driver.

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Yeah, me too.

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Me too.

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And yeah, the, the whole thing about, um.

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Having a dog.

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Uh, we have a dog too.

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We have a rescue dog.

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And, uh, yeah, such a fantastic way to get out and to discover some new places that

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you perhaps didn't know existed before.

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So yeah, that sounds like a lot of fun.

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Yeah.

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So, my, it, we are going to talk about.

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LinkedIn, specifically LinkedIn profile optimization so that and other

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professionals that might be listening to the show today can get more clients

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and opportunities from LinkedIn.

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So to begin, could you please give us a quick rundown of what

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makes up a LinkedIn profile?

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Maja Kovacic-Kalra: Yes.

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So before I say that, I would just say that LinkedIn profile is one of the

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parts that you should have done well.

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Plus other parts, just like posting and commenting.

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It's not just LinkedIn profile, it's gonna get you new clients.

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Um, it's like LinkedIn works like an ecosystem and you have to, you know,

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do all the parts to get good results.

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But LinkedIn profile, I would call it, it's like a foundation where

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pe, which works for you 24 7.

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And if it's a strong one, it's there.

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You know, it's there.

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And then you can do the posting, you can do commenting and you

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can do DMing, but you know your profile's gonna work for your heart.

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The main part that you should really look at, uh, your headline.

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Your banner, which is the biggest image, um, on de linking profile.

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Your profile picture.

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Then under your name and headline is your blue link.

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Then if you move down about section.

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Featured section, which many people probably don't use or don't know about it.

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Experience section, services section, and recommendations.

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So these are the main parts I would say you need to really focus on when you are

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looking through your LinkedIn profile.

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Okay, so the LinkedIn profile is very important.

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It's something that can work 24 hours a day for us.

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But there are other things that we, we need to consider as well.

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You said that LinkedIn's like a whole ecosystem there of different

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elements that we should be using.

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Um, the interest of respecting our listeners time though, we, we decided

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today that we would focus on the profile

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Maja Kovacic-Kalra: Yeah.

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if you wanted to do a deep dive in everything,

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LinkedIn, like we, we could do a whole series on that, couldn't we?

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Mya all about LinkedIn.

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So, um, maybe that's an opportunity for, um, a follow up episode in the future.

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But today we're gonna be focusing on that profile and those, those

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elements that you've, you've given us a run through about.

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Um, we get stuck into those different parts of the LinkedIn profile,

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common mistakes have you seen architects and other professionals

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make on their own LinkedIn profiles?

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Maja Kovacic-Kalra: Okay, so if I, let's say I'm a client

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that's looking for an architect.

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I go on LinkedIn, I put, um, the word architect in, in the search bar.

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Then LinkedIn's gonna give, give me lots of different profile.

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I'm a homeowner.

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I need an architect to, let's say, make me a new extension or redo my house.

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What I see when I see all these profiles, it's in the headlines.

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Most of architects or other professions just give their

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positions, so it's architect or internal architect, or sustainability

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architect, or maybe architect at this company, but none of those.

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Tell me more about it.

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Is it for me?

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Who is it?

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Who are you helping?

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How are you gonna help me achieve what I'm looking for?

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And you know, how are you gonna make my life better?

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So that's the first part.

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It's the headline that architects use.

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The second one, if I go to their profiles, lots of they don't have a banner, which

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might be a reason they have a switched off visibility in their settings,

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or they just didn't put it there.

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Or they have a nice picture of a project or a detail, and that's about it.

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Lots of that don't use, uh, blue Link, which is a clickable link.

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About session is usually all about them.

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It treats like a cv then featured session, the section, they

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either don't have it or because.

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They don't know about it mostly, or they use it in a way that,

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um, it's not very optimized or they could use it much better.

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And also experience section, it treats also like a CV where it

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should tell a bit of a story.

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So these are the main parts, um, that I can see with architects and what that.

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Means is if you go through different profiles, loads of them

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are very similar, so they don't distinguish among each other.

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They don't tell me, you are the right architect for me.

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I want to work with you.

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They just tell me you are an architect.

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Okay, but nothing more.

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And I know that you did this in these projects, but I want to know more.

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You know, I want to.

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Build that trust with the person.

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And hopefully that, you know, it's gonna make them do, uh, something

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more and make them want to do, to work with me or work with an architect.

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So these are the main mistakes I can see on their profiles.

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Okay.

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So it sounds like from what you've seen, that a lot of those profiles

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sounds similar actually, in terms of the content that they have on there.

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It's very much about the projects and the individual, less about the clients,

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and, probably making it quite hard for them to stand out on LinkedIn,

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maybe to the point where they might be questioning, it really worth it?

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You know, this LinkedIn thing, just, it's not working for me.

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Maja Kovacic-Kalra: Yep.

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is that the case?

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You know?

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Maja Kovacic-Kalra: Yeah,

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but the good news is that there's lots that they can do

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Maja Kovacic-Kalra: they can.

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to improve the presence on LinkedIn,

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Maja Kovacic-Kalra: Yes.

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we are gonna dig into a little bit more now.

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Maja Kovacic-Kalra: Perfect.

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So let's start with the, the headline.

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Could you explain.

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Why the headline is so critical and, and how we can make it stand out.

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Maja Kovacic-Kalra: Okay, so headline is.

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A little bit more important outside your profile than on your profile.

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It's also important your profile, but if you go on LinkedIn and if you go through

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LinkedIn feed and look through the comments or through posts or LinkedIn,

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you know, recommends a profile or you get a connection request, what you're gonna

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see there is of course a small profile.

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Picture a name, and then below there's gonna be a preview of the headline.

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The preview means if you are looking on your mobile phones, about 45

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characters on desktops, a little bit more about 60 characters, and

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in those 45 characters, you should tell people you are the architect.

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For example, if you are an architect or a person that they need to

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check out, you need to tell them more than just your job position.

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So.

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That's gonna make them then say, okay, I'm interested in this person.

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I'm gonna click on their profile, and then I'm gonna come to their profile.

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So that's how you should use your headline.

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Focus on those four first characters, and then when they come to your

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profile, your headline, you can add to your headline more keywords.

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So let's say your headline starts with a. First strong 45 characters, which

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can, where you can use the simplest template, which is like, for example,

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I help or I design who, where you put your target audience, do what and how.

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For example, I help home owners add space to their homes

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with well design extensions.

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So you tell them who you're for, what you do, and what.

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What their benefit's gonna be.

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That's one version or a second.

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One you start with your role because lots of architects

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want to start with their roles.

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So you can say you are an architect, so architect for home, owner owners

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specializing in residential architecture.

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We designed the cuts.

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If you want to put figures, 40% of your energy bills.

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So you tell people more.

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That's why headlines are really important.

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Don't make them vague.

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Don't make them clever, make them simple and make them really understandable.

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And then if you want to add more key words, you can add those after

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your main part of your headline.

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Headline.

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If you want to say you are a founder, add founder.

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If you want to say, you know, you are Reba Chartered, add that all important bits

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that you want to add come after that, but.

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And make your four first 45 character characters really strong.

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That's, that's great.

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that's.

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You've made that really clear for us, Maya.

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So thank you for

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Maja Kovacic-Kalra: Okay.

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Oops.

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So

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uh, examples that we can use.

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Maja Kovacic-Kalra: yeah.

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the wording there to suit.

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And something you mentioned there is about the importance of, uh, the

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headline outside of your profile.

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That's one of the things, isn't it, that when you are.

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Commenting on like other people's posts

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Maja Kovacic-Kalra: Yeah.

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that headline, the first few characters of it

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that's going to appear, isn't it?

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Maja Kovacic-Kalra: Yeah.

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that if you've got a really rubbish headline, um, that's

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not gonna capture people's attention,

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Maja Kovacic-Kalra: Yeah,

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a real missed opportunity, isn't it?

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Maja Kovacic-Kalra: it is, it is a missed opportunity.

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And also, for example, when I see like, connection requests, you know, I want to.

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If I, if I see a person who doesn't have a head, some people don't even have

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headlines, but if a person just tells me one word, most likely, unless it's an

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architect, which is smart target audience I probably wouldn't really click on it.

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And yeah, it's a, it is a missed opportunity, especially when you

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have like so many, same ones.

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Um, architect, architect, interior architect.

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There's no distinguish.

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Tell people who you are for and what you can do for them.

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Yeah, interesting that.

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That point you make there that if that headline isn't compelling enough, then

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people are not gonna click through to your profile if if it doesn't

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entice them, that you're not gonna get as many people that are gonna go

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through to check out your profile.

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Maja Kovacic-Kalra: Yeah.

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the headline doesn't pique their interest.

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Maja Kovacic-Kalra: True.

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I mean, you might have a really good comment and that's why people would

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like to check you out, but you can lose lots of people if you don't have

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a clear headline that it's strong and you know, tells people more.

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Okay.

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Okay.

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So the headline's definitely important, but that's not everything

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Maja Kovacic-Kalra: It's not everything.

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Let's talk about banner.

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So what are the key elements of an effective LinkedIn banner on our profiles?

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I.

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Maja Kovacic-Kalra: So, as I said before, banner is the biggest image

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that preview previous on LinkedIn.

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And I was listening to this, um, LinkedIn coach and he told me that out of like.

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Average of 15 seconds that people spent on some that this profile,

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they spent about seven seconds on the banner, which is almost half of it.

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So it's really important to make your banner work hard.

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Um, there are three things, um, banner should have, so a value proposition

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statement social proof and call to action.

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So a value proposition statement should be a statement where you.

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Again, tell people who you are, what you can do for them, how you can serve them.

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But doesn't copy paste your headline.

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It needs to add to your headline so you're not, again, just copy pasting, but you add

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to what you already said in the headline.

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Then the second part I said is social proof.

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Social proof builds trust as a social proof.

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You can use either logos of the companies you work with, you

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can use like short testimonials.

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You can use awards if you want any, anything that builds trust.

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And the third part is call to action.

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So many people don't use that.

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Now, call to action in banner is not clickable, but is the first

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part when you can tell people.

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What you want them to do next?

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Where do you want to take them?

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So use that in a banner, for example.

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If you want to tell them, I want you to book a consultation, tell them

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that, say, book a consultation, click link in a blue link, for example.

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Tell them also with all these three parts, bear in mind that lots of LinkedIn

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users, they browse on their mobile phones.

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So you have to make your banner readable.

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Don't use really small phones that people can't see, and also make

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colors that, you know, go with each other that people can read.

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So if you use like white on yellow.

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That's not gonna be very good.

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Make it readable.

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The other thing I would say on a banner, when you design it, like when you

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preview it on a desktop, your profile photo, it's gonna be more on the left.

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But when you preview it on the mobile phone, it's gonna take more

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of the banner space on the right.

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So if you're not careful, it can cut off your text.

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And I've seen that many times.

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So just.

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You can Google this to see how you should design it, but be careful with that.

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Um, but yeah, three things.

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Value proposition statement, call to action, and social proof.

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These are the most three important things you should have on a banner.

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I, I'm, I'm just.

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Chuckling to myself here.

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Um, thinking of the times that I've tried to update my LinkedIn

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Maja Kovacic-Kalra: Mm-hmm.

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and then put it on LinkedIn and then seen it on my mobile phone, and

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it's like, oh, the text is covered up.

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It

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Maja Kovacic-Kalra: Yeah.

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is, it is a little bit, can be a little bit tricky.

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Maja Kovacic-Kalra: Yeah.

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without help to get that right, you do have something that can help

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with that, but we'll mention that later.

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Maja Kovacic-Kalra: Yes.

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So.

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What about the photo you mentioned there?

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The, the photo can appear different sizes over the

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Maja Kovacic-Kalra: Mm-hmm.

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what, depending on how it's viewed on what device, but, but what

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makes a great LinkedIn profile photo?

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Maja Kovacic-Kalra: So your profile photo should have a good

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resolution, so you know it's clear.

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Uh, LinkedIn recommends 400 by 400 pixels.

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Of course it needs to have your face in it, and your face should cover

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about 60% of the profile picture.

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So don't be too zoomed out so people can't see who you are.

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It, you should look professional, but approachable.

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And also with the background, you can have a background, but if

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it's busy background, it's gonna take away from your profile photo.

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So make it either blurry or make it one color.

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For example, I have my face and my background color is

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orange, which is my brand color.

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So yes.

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Good resolution, 60% of the um, circle should be covered by your

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face and make it good, make it approachable and make it professional.

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That's what I would say.

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Yeah.

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Okay.

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That, that's great.

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Also, you also mentioned, um, when we were talking about the banner, about

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mentioning that call to action, uh, and one of the things that, that could

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be was clicking the blue link or like booking a call or whatever that action is.

Jon Clayton:

Maja Kovacic-Kalra: Yeah.

Jon Clayton:

we talk a little bit about blue link?

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So kind of what is the blue link?

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Where, where can we find it, and how should we be using that link?

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Maja Kovacic-Kalra: Mm-hmm.

Jon Clayton:

So Blue Link, I call it Blue Link because it's, it's a blue link.

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It's the link which comes, you have the name that you have

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headline and it comes below.

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And Blue Link is a clickable link, which.

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Can be really important if you want people to take action.

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So Blueing should repeat the call to action that you

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already set in your banner.

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This is the second time you should mention the same offer, not with copy paste words,

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but it needs to tell the same offer.

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Don't put one offer in the banner and then another offer in the blue link

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because you're just gonna confuse people what you want them to do.

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So this should be.

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Your main offer.

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Where do you want people?

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Where do you want to take people from your LinkedIn profile, and

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what do you want them to do next?

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If you want them to book a consultation with you, tell them that, and then

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when they click on that link, take them to a landing page where they

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can book, book a consultation.

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Don't take them, for example, to your portfolio or to your website where.

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Suddenly they're gonna see your about section.

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They're gonna see your, you know, projects.

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They're gonna see so many different things and you're gonna lose them.

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Make it very simple.

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Make it at as least steps as they can take to take an action

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you are telling them to do.

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So add that blue link.

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So it's there.

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And people, if they decide to take your, you know, you offer what you want them

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to do, it's there and they can do it.

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Again, take them exactly to where you tell them you want to take them.

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Don't confuse them in the middle.

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Okay, so.

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Make sure it's the same as the call to action that's on the banner,

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Maja Kovacic-Kalra: Yeah,

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confusing people and send them somewhere where

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there's not too many distractions.

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They're not gonna go off and start browsing the portfolio

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Maja Kovacic-Kalra: yeah.

Jon Clayton:

want them to, for example, book a call, just send them to a landing

Jon Clayton:

Maja Kovacic-Kalra: Yeah.

Jon Clayton:

Yeah, I know lots of people have like Calendly where people can book a call, so

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you know, they take them straight there.

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You can write a copy there, which explains a bit more if you want to,

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and I would recommend you do that.

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But take them there where they can actually do what you ask them to do.

Jon Clayton:

Okay.

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Yeah,

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Maja Kovacic-Kalra: Yeah,

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it.

Jon Clayton:

Confuse people don't click.

Jon Clayton:

Maja Kovacic-Kalra: exactly.

Jon Clayton:

we don't want to confuse them,

Jon Clayton:

Maja Kovacic-Kalra: No, no.

Jon Clayton:

could we talk, uh, about the, about section?

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How do you recommend we approach writing our about section on our LinkedIn profile?

Jon Clayton:

Maja Kovacic-Kalra: Yeah, that's an, that's a, I love the about section.

Jon Clayton:

It's, um, because like almost a hundred percent of people use about section.

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To write about themselves and about section doesn't say about you, it

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just says about and about Section should be not UCV should be a breach

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from where your potential clients are right now and where you want to

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take them and how to take them there.

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So it should tell a story.

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It, um, it should tell them, you know, how you can help.

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So.

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One of the really good ways to approach this is you start with a problem or a

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pain, po pain point or struggles that your, you know, target audience have.

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Because remember in about section, it's first few lines that are previewed

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and then people can click more.

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It doesn't show the whole about section if you don't click on more.

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So make sure that first few lines are really, really strong and start with.

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Target audience.

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Start with your readers.

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Talk about their problems, and then you can agitate that problem and also

Jon Clayton:

talk about where they could be and show them how their life could look like.

Jon Clayton:

And then you offer, then you put yourself in, you offer a solution.

Jon Clayton:

So your, for example, your services are.

Jon Clayton:

Solution to that problem.

Jon Clayton:

And with your services, with your help, you can take them

Jon Clayton:

there where they want to be.

Jon Clayton:

And then after all that, again, add your call to action.

Jon Clayton:

Add your, it's not clickable, but add the same call to action.

Jon Clayton:

You already mentioned in the banner you already mentioned in Blue Link.

Jon Clayton:

Add it at the end.

Jon Clayton:

That's how you can approach the about section.

Jon Clayton:

It's not just about you, about your achievement achievements about your

Jon Clayton:

life story, it's about people who land on your profile and people who you

Jon Clayton:

want to work with, and you tell them, you know, you are the solution for

Jon Clayton:

them, but you need to start talking about them first, not about you.

Jon Clayton:

I love that.

Jon Clayton:

So yeah, the about section, it, it's not all about you, it's it's about

Jon Clayton:

your customers and how, how you can help them get from where they are

Jon Clayton:

now to where they want to get to that

Jon Clayton:

Maja Kovacic-Kalra: Yeah.

Jon Clayton:

Yeah.

Jon Clayton:

It's a, yeah, you show, show them.

Jon Clayton:

You tell them about transformation.

Jon Clayton:

You can help them achieve if they want to, you know, and then tell them, book

Jon Clayton:

a consultation so we can talk further.

Jon Clayton:

And there's a, a fairly generous character limit.

Jon Clayton:

But there is a character limit.

Jon Clayton:

I have done that before where I've, I've tried to, to write something

Jon Clayton:

and it's, it's got quite long,

Jon Clayton:

Maja Kovacic-Kalra: Yeah,

Jon Clayton:

come to copy and paste it into LinkedIn, I'm like, oh,

Jon Clayton:

Maja Kovacic-Kalra: it's too long.

Jon Clayton:

Yeah.

Jon Clayton:

to cut it down again.

Jon Clayton:

Maja Kovacic-Kalra: Yeah.

Jon Clayton:

I can't remember exact, uh, character's number, but yeah.

Jon Clayton:

If you don't add fluff that people, you know, get bored in middle,

Jon Clayton:

middle, you can have a lengthy post.

Jon Clayton:

Just keep it engaging, keep it, you know, what you want to say.

Jon Clayton:

If it doesn't fit, take it out.

Jon Clayton:

But just tell people the story of how, where they are now.

Jon Clayton:

And where they could get with your help.

Jon Clayton:

I love that

Jon Clayton:

Maja Kovacic-Kalra: Yeah,

Jon Clayton:

If you do need some help with the writing or, or with the editing.

Jon Clayton:

I mean, chat, GPT.

Jon Clayton:

It's not a great writer, but it's a pretty good editor I've found.

Jon Clayton:

Maja Kovacic-Kalra: yeah,

Jon Clayton:

write a piece, then you can, you could always get a little bit of help

Jon Clayton:

from an AI tool to help edit it down, which I, I think that's quite a useful

Jon Clayton:

Maja Kovacic-Kalra: yeah.

Jon Clayton:

Yeah.

Jon Clayton:

too much for your about section.

Jon Clayton:

Maja Kovacic-Kalra: Exactly, and always check after using chat.

Jon Clayton:

GPT.

Jon Clayton:

Always check because sometimes yeah, things don't come out

Jon Clayton:

very well if you don't check.

Jon Clayton:

Oh, absolutely.

Jon Clayton:

Yeah.

Jon Clayton:

You have to proofread absolutely everything.

Jon Clayton:

Maya, we've, we've covered a lot of ground

Jon Clayton:

Maja Kovacic-Kalra: Mm-hmm.

Jon Clayton:

what would be the main thing that you'd like everyone to

Jon Clayton:

take away from our conversation today?

Jon Clayton:

I.

Jon Clayton:

Maja Kovacic-Kalra: The main thing it would be.

Jon Clayton:

So if you are using LinkedIn to help you to grow your business, to help

Jon Clayton:

you, you know, attract clients, to help you get leads, focus on your

Jon Clayton:

LinkedIn profile and make it strong.

Jon Clayton:

Make it, strong.

Jon Clayton:

So it tells a story when a person who you want to attract lands on it

Jon Clayton:

knows exactly who you are, what you can do for them, how you can help

Jon Clayton:

them, and take them through that, through every section of the profile.

Jon Clayton:

Don't just say few words or leave the banner empty.

Jon Clayton:

Take it seriously.

Jon Clayton:

And when you have it optimized and when you have it strong, you know it's there.

Jon Clayton:

You can always change it if you, you know, if you change your offers, but

Jon Clayton:

make it work for you and tell people what is the next step they need to do.

Jon Clayton:

So your call to action.

Jon Clayton:

I love that.

Jon Clayton:

Maja Kovacic-Kalra: Yeah.

Jon Clayton:

Maya.

Jon Clayton:

Was there anything else about the topic?

Jon Clayton:

That you, you wanted to add that we, we haven't covered already?

Jon Clayton:

Maja Kovacic-Kalra: There's, uh, one more really important part,

Jon Clayton:

which is a featured section.

Jon Clayton:

Featured section is where you can also add clickable links with a little like images.

Jon Clayton:

Um, what I would quickly say with the featured section, the first

Jon Clayton:

link in your featured section, should again, be your main offer.

Jon Clayton:

That you already mentioned in the banner, in the blue link.

Jon Clayton:

So that's your first one, and then you can add more.

Jon Clayton:

I wouldn't add more than four because it get, can get too much for people.

Jon Clayton:

Maybe you can have only 1, 2, 3.

Jon Clayton:

I have two.

Jon Clayton:

And the others, you, if you have a lead, uh, lead magnet, you can add that.

Jon Clayton:

If you have, maybe if you want to take people to your portfolio, you

Jon Clayton:

can add that, but always the first one should be your main offer.

Jon Clayton:

And yeah, add it.

Jon Clayton:

If you don't have it, you can just, um, search on Google, see

Jon Clayton:

how you add the feature section.

Jon Clayton:

But it, it's important one, because again, it comes further down when

Jon Clayton:

people already read things about you and they learn more about you.

Jon Clayton:

And when you say you know what you want 'em to do again, it's more likely

Jon Clayton:

they're gonna click on that link.

Jon Clayton:

That is a timely reminder for me to add.

Jon Clayton:

A featured section because I've been meaning to do that for a

Jon Clayton:

while and I still haven't done it.

Jon Clayton:

Maja Kovacic-Kalra: Yeah.

Jon Clayton:

I'm going to, uh, bump that up my to-do list

Jon Clayton:

Maja Kovacic-Kalra: Yeah.

Jon Clayton:

sure that gets done.

Jon Clayton:

Maya, I wanted to ask another question.

Jon Clayton:

It's not about LinkedIn,

Jon Clayton:

Maja Kovacic-Kalra: Okay.

Jon Clayton:

but I, I love to travel and to discover new places,

Jon Clayton:

and I wondered if you could tell me about one of your favorite

Jon Clayton:

places and what you love about it.

Jon Clayton:

It could be anywhere near or far.

Jon Clayton:

Maja Kovacic-Kalra: I think now, especially when I live in London, my

Jon Clayton:

favorite place always to go back to my hometown, which is in Slovenia.

Jon Clayton:

I, when I was living there, of course, you know, you take everything for

Jon Clayton:

granted, but when you move away and you live somewhere else, my home

Jon Clayton:

country is always the best place to go.

Jon Clayton:

I mean, I like, I like traveling, but I need to go back.

Jon Clayton:

It's because it's, it's.

Jon Clayton:

It's very green, it's very, you know, calm in comparison to London.

Jon Clayton:

It's very clean.

Jon Clayton:

You can get everywhere very quickly with a car.

Jon Clayton:

And that's the place.

Jon Clayton:

Yeah, I, I always love going back and I need to, especially during

Jon Clayton:

the summer, the summer in Slovenia, that's is where I always want to be.

Jon Clayton:

Oh, if, if you haven't had the chance to visit Slovenia,

Jon Clayton:

you, you're missing out on a treat.

Jon Clayton:

I have been fortunate to visit there maybe two or three times over the years.

Jon Clayton:

Not for a little while, but, um, I've visited a few different places in Slovenia

Jon Clayton:

and it is just such a beautiful country.

Jon Clayton:

It's, it's a really lovely place.

Jon Clayton:

Um, yeah, especially if you, if you're into.

Jon Clayton:

kind of outdoor stuff,

Jon Clayton:

Maja Kovacic-Kalra: Oh yeah.

Jon Clayton:

outdoor activities like hiking, swimming in lakes,

Jon Clayton:

and you know, climbing mountains and kayaking, all of those things.

Jon Clayton:

There's, there's so much to do, um, in Slovenia.

Jon Clayton:

So yeah, definitely go and check it out for

Jon Clayton:

Maja Kovacic-Kalra: Yes

Jon Clayton:

my thank you again for being a guest on the show

Jon Clayton:

and sharing your expertise.

Jon Clayton:

It's much appreciated.

Jon Clayton:

Maja Kovacic-Kalra: my pleasure.

Jon Clayton:

the, yeah, where's the best place for people

Jon Clayton:

to connect with you online?

Jon Clayton:

Maja Kovacic-Kalra: LinkedIn, I'm on LinkedIn, so just search me up and you

Jon Clayton:

can DM me and just connect with me.

Jon Clayton:

If, if you connect with me because you watched um, John's show, just let me know.

Jon Clayton:

That would be great.

Jon Clayton:

It would be great to hear the feedback as well.

Jon Clayton:

But yeah, LinkedIn, this is my main platform.

Jon Clayton:

Fantastic.

Jon Clayton:

And Mike, could you remind everyone about the, um, the three PDF guides

Jon Clayton:

that I mentioned in the introduction?

Jon Clayton:

Could you

Jon Clayton:

Maja Kovacic-Kalra: Yeah.

Jon Clayton:

bit more about that?

Jon Clayton:

Maja Kovacic-Kalra: So all the things that we talked about today, they're

Jon Clayton:

covered in my my free guide more in details and also with examples which I

Jon Clayton:

think, you know, it's, it's quite useful.

Jon Clayton:

There's a little bit more, uh, things in there, um, that we talked about today.

Jon Clayton:

But yeah, if you want to, make your profile.

Jon Clayton:

Optimize and stronger that it is now, please go and download my free PDF.

Jon Clayton:

It has every section explained there and if you have any questions you can

Jon Clayton:

always, send me a D DM on on my LinkedIn.

Jon Clayton:

That's brilliant.

Jon Clayton:

Maja Kovacic-Kalra: Yeah.

Jon Clayton:

and I'll make sure there's a link to that in the show notes.

Jon Clayton:

And Maya, I think you're, you're underselling it, it's

Jon Clayton:

a bit more than quite useful.

Jon Clayton:

I've got a copy of this document and, uh, it is really detailed, so this is not just

Jon Clayton:

some that you're gonna be downloading.

Jon Clayton:

It's not like a one two page thing.

Jon Clayton:

It's, it is a really useful, detailed document that if you are

Jon Clayton:

interested in putting into practice.

Jon Clayton:

Any of what May has talked about in the episode today, you need to hit that

Jon Clayton:

link and go and download that guide.

Jon Clayton:

Maja Kovacic-Kalra: Thank you, John.

Jon Clayton:

You're welcome.

Jon Clayton:

Thanks again.

Jon Clayton:

Maja Kovacic-Kalra: Yeah, I, I wanted to make it, like if I. I wanted to

Jon Clayton:

make it that if I would read through that document, I would know what

Jon Clayton:

to do and how to make it stronger.

Jon Clayton:

So that, that was my focus.

Jon Clayton:

I want people, when they read through it, they can actually do it.

Jon Clayton:

So yeah.

Jon Clayton:

Yeah.

Jon Clayton:

I hope it helps.

Jon Clayton:

Thanks again, Maya.

Jon Clayton:

Maja Kovacic-Kalra: My pleasure.

Jon Clayton:

Thank you very much for having me and my, I must say this is my first

Jon Clayton:

podcast, so I'll al always remember it.

Jon Clayton:

Oh,

Jon Clayton:

Maja Kovacic-Kalra: Yeah.

Jon Clayton:

Well, I'm, I'm so glad to have, um, been able to, to help

Jon Clayton:

you do that, and hopefully it was gonna be the, the first of many.

Jon Clayton:

Maja Kovacic-Kalra: Thank you and I, I, I enjoyed it.

Jon Clayton:

It was a really, really nice experience.

Jon Clayton:

Thanks so much for listening to this episode

Jon Clayton:

of architecture business club.

Jon Clayton:

If you liked this episode, think other people might enjoy it.

Jon Clayton:

Or just want to show your support for the show.

Jon Clayton:

Then please leave a glowing five-star review or rating wherever you listen

Jon Clayton:

to podcasts, it would mean so much to me and makes it easier for new

Jon Clayton:

listeners to discover the show.

Jon Clayton:

And if you haven't already done, so don't forget to hit the subscribe button.

Jon Clayton:

So you never miss another episode.

Jon Clayton:

If you want to connect with me, you can do that on most social media platforms,

Jon Clayton:

just search for at Mr. John Clayton.

Jon Clayton:

The best place to connect with me online, though is on LinkedIn.

Jon Clayton:

You can find a link to my profile in the show notes.

Jon Clayton:

Remember.

Jon Clayton:

Running your architecture business.

Jon Clayton:

Doesn't have to be hard and you don't need to do it alone.

Jon Clayton:

This is architecture business club.