When we tested this, the sales jumped by about

5X. It was absolutely massive. We sold those 100 units

in three weeks. He couldn't even sell 100 units in

two months. Now, let me tell you a little secret that

is not widely known. By tapping into these

affiliates, they can create a huge halo effect.

You're not gonna see this mentioned on probably any other Amazon

or e-com type channel. And that is, I'm

Matthew Fraser and this is Amazon Ecom

Secrets. I'll be sharing with you the secrets that helped me go from

millions in debt to an eight-figure entrepreneur. If

you're ready to escape the nine-to-five and live life on your terms,

let me show you the way. Are you a manufacturer, a product designer,

an inventor, and you want to take your product global? Then reach out

to me because that's what I do for a living. I help take

people's products global. My name is Matthew Fraser. Welcome to

Amazon Ecom Secrets. And I want to reach out to those people specifically

because that is what I do for a living. I help take

products global. And I do that in a range of different ways. One

of the main things I do is I form partnerships with these people and

expand their products across the globe. Now, as you can appreciate, expanding a

product across the globe, there is a formula. It's not

just through the throw it into the marketplace. There's a strategic method

and each method is based on the

product, right? The product and also the person

who owns that product because there's different factors that come into

place. So I want to walk you through one example

that I've done, which has taken a healthcare product across

the globe to now having done over $50 million in sales. And

so it starts off back in 2018 when a

local manufacturer of a healthcare product reached out to me and said, Matthew, look,

I've got this product. I'm having difficulty getting it into the marketplace. The

reason why they were having difficulty was because he wanted to go into

the pharmacy sector, chemist stores around Australia. And

the problem was that the wholesalers wanted to

have a minimum order quantity which was far greater than

he could afford to go into. And the other thing was it was going to

really affect his cash flow because the wholesalers don't

want to pay you for three to

four months down the track. They might say three months, but it really ends up being four

months. So now you've got to come up with the money to manufacture the

product, stick it into the wholesaler, and then not

get paid for months and months. And when you're first starting out, it

can be a real problem. So he had no experience with Amazon

whatsoever, but he knew that I was the man. So what we did is

we sent over, to make things easy, and also, I guess,

in a way to help test the relationship without a lot of

money involved, we sent over 100 units. No

money down from my party said look sent over a hundred units Let's test them

in the marketplace and see how we go now. We sold

those hundred units in Three weeks now

at the time. This is going back to 2018. We thought that

was incredible because he couldn't even sell a hundred units in

Australia in, you know, in like two

months. Okay. So now we're thinking this is

an incredible opportunity. We didn't know at the time though, how incredible

it was ultimately going to be. So we focused on Amazon USA. Once

we got sales dialed in, and I want to say dialed in, we

got to, I think we're doing about 50,000 US dollars a

month in sales. Things were going pretty well. It was at that point

and around that time that Amazon Australia had also opened up.

I was now going to buy the products from the manufacturer and

I had the exclusive rights to sell that product in Amazon USA

and then ultimately Amazon Australia and other parts of the world. So that's how it came

about. Now that helped the manufacturer because I was now buying

the stock from him upfront. There was no waiting

for three months. So if you're in that position and thinking, Oh, I'm going to have

to foot this myself. No, you would go and manufacture the product yourself

and you would sell it to me at a particular price. And then I

then go and sell it at another price. The

reason why it works so well for this manufacturer was because he

didn't have to learn and understand, spend time

dealing with the Amazon platform because he's too

busy dealing with his core business, which is manufacturing

and promoting the product that he owns. It gave him

time to focus on other channels. He

still wanted to ultimately sell it in Australia through the chemist

stores and other parts of the world. So he could essentially write

a contract with me, sell me the

product, and then I just take care of everything after that. So in this

particular arrangement, this suited him. Now, it might be different for

you as the inventor or manufacturer. And of course, that's something

that we can talk about when we meet up for one of our discovery

calls. And if you want to actually meet up with me on a free discovery call, you

can find the link around this video somewhere, and

you just book a call with me and we can discuss what that opportunity might

look like. It's obligation free, and at least we can get the conversation going. So

going back to the healthcare product, I scaled it across through USA

through other channels like Shopify, which is then utilizing

social media. So it's a whole nother thing that the manufacturer didn't

have to deal with, right? All the social media. So I was doing YouTube ads,

Facebook ads, Instagram, That ultimately ended up

driving traffic to the Shopify store, which just simply made

more sales. But the reason why we didn't do that in the beginning was the

lowest hanging fruit was actually Amazon USA, right? And

that's the pathway of this is let's not go for the

most expensive route. Let's go for the lowest hanging fruit.

And in this case, it was Amazon USA. Let's get some sales going

before we then start scaling it into other platforms. The other platforms

obviously was Shopify, as I mentioned, but then we went into eBay

USA and then years down the track we went into Walmart USA

when Walmart decided to do their own competition to

Amazon. And we want to be in all those platforms because

what you'll find is that people get accustomed to the channel

or the marketplace that they like, so even for me now, I

actually don't do that much shopping on Amazon. Although

I'm a big Amazon seller, I've just got accustomed in

Australia to buying through eBay. eBay just

has a range of products, I guess probably because a

lot of the things that I'm looking for are just not on Amazon.

So I steer more towards eBay and I've been buying on

eBay for like since the dawn of time. And I think every time I bring eBay

as well because I sell there now and they say, oh, thank you for joining us, you know,

like 17 years ago or something. That's why we want to be in

all those platforms is because people like to shop where

they like to shop. Okay. And so we want to have our product there

or your product there. ready for people to buy. It's as simple as

that. And once we've dialed in now all of the USA, we're

on all the platforms, we're utilizing all the social media channels,

we can then go even one step further than that, and that is to

utilize, and this depends on your product again, affiliates. Now

affiliates is almost like having people who

are going to go out and promote your product for you and they

only get paid when they make sales, right? So they put

in all the hard work and they might have other ways to

make sales, right? So we don't want them to go onto

Amazon and all the platforms that we're already in. We want them to

tap into channels and databases that

we are not already in. As an example, they might have a

huge, uh, YouTube channel, maybe

advertising unique products, for example. They might even have like

half a million people as subscribers to their channel. So if they

just do one video and promote the product, that could be massive.

And that is a channel that we wouldn't necessarily be in. Now,

let me tell you a little secret that is

not widely known. And I even spoke to one

of my mentors from years ago and mentioned this

to him. and he was blown away with this. By

tapping into these affiliates, they can

create a huge halo effect. What does that mean? They do all

this marketing across the channels. I'm talking like

all the channels, Facebook and Instagram and

TikTok. There's so much activity and hype going on

with your product that if you're on

Amazon and you're selling through Walmart and eBay, it

creates this filter down effect where people are seeing it

on social media and then they're going to their favorite channel. They're going

to eBay and they're going to Amazon and they're buying it, right?

And that is massive. And I'm talking when

we tested this through USA, the

sales jumped by about 5x. Are

you listening to this? It was absolutely massive.

And of course, if you missed that part of the video, you're going to have to rewind because

that is such massive information that you

need to know about. And I'm just giving it all away for free. So, and

of course, as being your seller through

different channels, I'd take care of all that for you too. So again, if

you're the manufacturer and inventor, you just focus on doing what you do best and

I focus on what I do best, which is making sales

of your product. Once we've dialed in now all of USA, we've

exhausted all the channels, We're then going to think about, okay, where

else can we sell this product? Now, the next lowest

hanging fruit in the world is going to be a place like

either the UK or Australia. Now, the reason for

that is because it's English-based. So if

your product generally will have a whole bunch of instructions with

it or the tags a particular way, it's going to be in English. And so

we want to just simply go to where the other places of the world that

speak English. That's as simple as that. UK is probably the next massive

one before Australia. Once you go into the UK, you've

then got the other opportunities as well, because even though in Europe,

there's a bazillion different languages, most of those countries

do speak English. So we're going to have a bit of a I

guess a flow on from selling in the UK, but we might also

attract European buyers as well. And then it's

just a rinse and repeat. We go from UK, we

might simultaneously do Australia as well. But there's other

big opportunities as well, such as Canada would

be another one. Sorry, I almost forgot about Canada. They also speak English there, as

well as French. But Canada is also interesting because when

you sell into Canada, you actually, and particularly for

me, selling a healthcare product, you've got to get a medical license, same

as the UK as well and Australia. And getting that medical license, you're going to jump

through a few hoops. Now, as a part of that in

Canada, you've actually got to have French on your labeling as well, because

Canada has a French and English language. They don't

actually pick one above the other. They actually have them both at

the same time, so they don't take a bias over. So every bit

of packaging, instructions, all has

to be written in both English and French. So it just becomes another

level of complexity regarding your product. So therefore, you

may want to maybe not do Canada until the very end

of the English-speaking countries. It's really on

a case-by-case basis. But one thing you could tap into actually is just

jumping straight into Amazon Canada because there's a

process when you're in USA, you can actually sell in Mexico out

to the south and of course Canada to the north without too much

effort. But getting your product as a healthcare

product sent into Canada through customs, you'll have to have the

French language on there as well. So you won't be able to bypass that. But if your product is

not healthcare related, you may be able to get away

with actually changing the languages on your product, particularly going into Canada.

So it's certainly something to think about. So I've told you one story about taking a product

global and doing $50 million in sales. And look, it's changed my

life and it's really changed the life of the manufacturer

slash inventor as well. Completely changed it. It's incredible. And

now, of course, fast forward, he's now selling in chemist stores in

Australia because he can afford to have it sitting in a warehouse and get paid months down

the track. Let me tell you about somebody else and it's a different kind of

a spin and how we're going to roll out the product. The first one, I said,

we took it straight to the USA. But I've got a client right now who

has this incredible waste product. But in his

case, the product is manufactured in Australia as well. So is my

healthcare product. But what we're going to do is we're going to test the sales in Australia first.

And guess what? We're not even going to use the Amazon platform because he's got such

a unique product. We think it's going to sell better by utilizing

creative videos on TikTok, Instagram, Facebook,

and YouTube. That will help drive sales from those

social media channels right through to a Shopify store. It's

a completely different way of looking at things compared to the first one where I said we took

it straight to Amazon. We are going to also sell it on Amazon.

We're going to have a listing on Amazon because remember before I talked about the

halo effect? We might actually get a trickle down to

Amazon and we're going to have it on eBay in Australia as well. Now, the

whole point of that is because for his particular

situation, it's going to be better to roll it out across Australia Iron

out all the wrinkles to do with fulfillment, the customer service, the

messaging, the price point. Get that all sorted

out in Australia and then we're going to look to take it to

other places around the world. Most likely the next place will be the

USA. But here's some of the different things we have to

think about. It's actually in the language. So in his product,

we use the word bin. But bin's not really a product

we use or a word we use so much in the USA. In the USA, it's

trash, or trash can, or a

waste disposal. So there's some different nuances that

we have to think about. We can't just simply throw the

same type of creative straight into the USA. We're

going to have to think about it a little bit differently because of the different marketplace.

But you know what? We don't actually know if

this product is going to sell, because I've never sold the product

before. We think it's going to sell. We hope it's going to sell.

We're going to do all we can to help make it sell. But

we won't know until it's in the hands of the customer. Will

the customer see this ad on Facebook and buy it?

And then once they do buy it, do they send it back? I don't know. But

we think we're on a winning product. But we won't know until

we get money in the door. But I tell you what, there's an

advantage though with rolling this out at a small scale

first. And I always say to my clients, let's not go for

the stars first. Let's keep the manufacturing as small

as we possibly can. Let's get testing done in the marketplace. Because

ultimately, we want to prove the product and make

sure it has product market fit. There's no point spending tens

and tens of thousands of dollars on product and just having sitting

in the warehouse. I would rather sell out of the

product and then have the problem of making more product. I'd

rather that problem than having the problem of having tens

of thousands of units sitting in a warehouse and we just can't make sales. That would

be an absolute disaster. So those are the tiny

nuances we have to think about because ultimately, it's your

money on the line. Now, this could be gold for you as well. You're

not going to see this mentioned on probably any other Amazon

or e-com type channel, certainly from not some guru sitting

behind a desk in a sports jacket. And that is

that we could actually, once we've proven the sales in

Australia, we could look to license the product in different territories. And

you say, license the product? What does

that mean for you? Well, perhaps you license your unique

product to someone in the USA and you say, you know what?

All I want is a dollar a unit. So

now you don't have to come up with all the cash to invest in

more inventory for USA. You'll let somebody else do that and

let them take care of all the sales channels and you'll just get

a royalty. You may even get an upfront fee for

selling the license to them in the first place. Now, of course, you're going to put them on different

types of contracts to make sure they have minimum

order quantities, things like that. You don't want to sell the license to a dud, so you

might have to have something in place to say, by a certain time,

if you haven't reached certain milestones, you lose the product license.

But just imagine if you're selling, let's say, even 50,000 units

a month in USA, which I think is very achievable, and

you just had $50,000 a month just coming into your bank account every

single month, and you didn't have to spend any more money on inventory, no

more customer service, no more manufacturing. You

could let them do that. That could be a winner. So

guys, now that I've given you an insight into some of the products that

I've taken across the world and even what I'm about to

take across the world in different ways suited to each particular client,

what does it look like for you? Well, first of all, you would contact me

through somewhere around this video, there's going to be a messaging thing, right?

Hit the button, contact me, book a discovery call with me. And

it's going to be an initial meeting to talk about the product. And

in that meeting, we're going to do an assessment of the product. What do I

think of it? What are your goals with the product? Whereabouts is

it up to in the design process? Perhaps you've only got it on paper. Perhaps

you've actually got it selling already in Australia. And now you're looking to

take the product to other markets. So that's another different way. And

really just determining a product market fit in a particular country. I

mentioned before about maybe things have to change based on language. And

then ultimately, is there going to be a margin in there for

myself as well if that is the type of deal we do?

Maybe it's not. Maybe we do a joint venture. There's

different ways to skin the cat, that's for sure. I

also want to see, you know, is this going to be the right product for me to help

take global? I'm going to tell you not every product is going to be right

and I can only be selective in what I take on because I've

only got so much time. I can't take on a hundred thousand different

products, right? So hopefully your product is amazing, you

want to take it global, at least, you know, what do you got to lose?

contact me at least through this DM service or

through YouTube here and let's book a meeting and

let's just have a talk about is this product going to be right for you and me. We will

certainly want it to be a win-win relationship into the future. All right,

so that's how it goes guys. Hopefully you enjoyed that episode and

I look forward to seeing you on the next one. Thanks so much. Take care. Thanks for

tuning into Amazon Ecom Secrets. If you enjoyed

this episode, the best way to show your support is to give

a five-star review on Apple Podcasts and Spotify, and

make sure to subscribe on YouTube so you don't miss an

episode. You can also find more at I'm

Matthew Fraser on all social media platforms. Thanks