Should I create a YouTube channel or a podcast?

That's the topic of today's episode on the YouTube Success.

On, on the, do you know what?

I might just leave that bit in on the YouTube Success podcast.

I ju do you know what?

I think people like bloopers, right?

Let me know in the comments or in the show notes, on my blog if you,

if you like bloopers, right?

Let's just move on.

So should I create a YouTube channel or podcast?

That's what we're talking about today on the YouTube Success podcast.

Thanks so much for joining me.

We don't have a jazzy intro.

It is just me telling you that if you like this podcast, of course,

subscribe to it, share it with your friends, all that kind of good stuff.

If you're watching on YouTube, don't forget to like the video as well.

Now, I'm gonna talk about the benefits of both, and I want to really open

up the discussion with you guys.

I want you to tell me how you consume podcasts and how you can consume

your YouTube videos, because I've got some stuff that I've done research

wise here in order to look at the two things, but I just wanna hear from you.

I wanna know what you do with in these things, and if you agree with what I'm

talking about here, because when I spoke to my daughter about this, she's 16

years old right now, and I talked about podcasts and I say I didn't expect my

daughter to really listen to podcasts.

And she said, dad, I listen to them all the time and she calls me Matt.

She's 16 now.

So she calls me like Matt.

I listen to podcasts all the time.

And I said, are you?

And she said, yeah, and she said, are you gonna film your podcasts?

And I said, yes.

Yeah, of course.

I'm like, it's for the YouTube channel.

I'm gonna film it.

Why would I not film it as well?

And she said, good.

She said, because when I'm on Spotify and I'm listening to these podcasts, sometimes

if there's a video associated with it, I'll click the video and I'll watch it.

Like if I'm moving between rooms, you know, how kids are, they kind

of do multiple things at once.

She said when, sometimes if I move from like I'm doing my hair or whatever, and

then I go into my bedroom and I want to watch it, I'll go from listening

to it to watching it on my phone, and then I'll send it to my screen or

whatever, which is like a dream scenario.

When I was 16 years old, I imagined that life could be like

that at some point in the future.

It was definitely not, 39 now.

So the reason I'm telling you that story is because that's just one use case,

that's one person, one scenario that she's created and described to me that I'd

not considered when it came to podcasts.

I was coming up with this research and it was like positives and

negatives, but actually, you really need to understand your audience and

how they're consuming your content.

That's what's super important when you're making this decision.

And of course, I'm just gonna put spoiler alert.

The answer to "Should you create a YouTube channel or podcast?"

the answer is both.

If you wanna finish this episode up now, this will be bad for retention.

Yes, you should do both, and that's it.

But hopefully what I'm gonna do during this episode is just give

you some of the positives of both.

You can make the decision and then I'll just give you more

information on how you can change from a podcast to a video podcast.

There's a guy called I think his name's Seb and he's a podcast expert and he

said, it's not a video podcast, Matt.

That is not what it is.

It's a video of a podcast episode, and I was like, I'm just

gonna call it a video podcast.

So you are now famous on my podcast because we had that conversation, even

though I've probably got your name wrong.

so let's start with podcasts then.

Why am I doing a podcast?

What are the benefits to me for a podcast?

Of course, I think when it comes to podcasts, you have a dedicated audience.

And I think for a lot of the big YouTubers, they would say the same.

They have a dedicated audience.

But I think with podcasts, there seems to be a very loyal fan base of podcasts.

If you find a podcast that you love, that you want to listen to,

you are dedicated to that podcast.

And I think what happens for me specifically, I don't read books,

for example, I prefer audibles.

If you are a dedicated follower of that podcast, you'll listen to

it when you're out and about and doing stuff, and of course there's

a growing audience for podcasts.

I think Stephen Bartlett with Diary of a CEO, some of the other big ones.

The guy who's the guy, not Seth Rogan.

There's a guy, the other guy.

Joe Rogan.

Right.

Joe Rogan.

I dunno, don't listen to it, obviously.

But the people like that who have had these big stories of selling

podcasts to Spotify and doing a lot of this stuff It's meant that there's

a growing audience for podcasts.

And I think the way people consume content in that way means there's

a bigger, growing audience.

So podcasts used to be quite niche.

It used to be for a certain group of people, and I think they've

opened it up now to the world.

I think the pandemic has also helped that.

So a lot of comedians creating podcasts.

More and more people are consuming them, and more and more creators are

creating them, which is great for both those creators and the consumers.

People do consume podcasts in a different way.

So what I mean by that is when it comes to YouTube videos, you watch them on

a device like a laptop, TV, a phone, something like that; whereas when it

comes to a YouTube channel and the way of consuming video like that, you can't

do that when you're driving or you shouldn't do that when you're driving.

If you are someone that watches YouTube videos when you're driving

and you're a bad, bad person.

And you're living life dangerously, by the way.

and you can listen to YouTube videos whilst you're driving, I suppose.

But I think that then therefore makes it more of a video podcast

'cause you're listening to something rather than viewing it, but people

consuming in different ways.

When I listen to podcasts, I do it when I'm walking.

People do it when they're running.

I'm not one of those guys.

what about podcasts where you download all the episodes and you listen to them

on a plane when you are traveling, right?

It's hard to watch YouTube videos on a plane.

Even with the wifi that's available right now.

it's still very difficult to do that.

The streaming is not great.

So you can download those podcast episodes and you can listen to 'em when you travel.

So there's a whole bunch of ways you consume that content in a different way.

Podcast lends itself really, really well to do in that.

I'd also say podcasts are cheaper.

You can film, or record a podcast on your mobile phone or on a audio

recorder, something like a Zoom H1.

I used to love those Zoom H1s.

In fact, I saw a guy who taught people to do podcasts and they often talked about

the Zoom's as a great device to do that.

You can record those on a simple little device like that.

So if I was traveling out and about and I found somebody, let's say I

found my favorite YouTuber and I was like, oh, can we do a podcast?

I could just get a Zoom H1 out and then we could do, it.

Wouldn't have to set up any other equipment.

We could just do that podcast.

Or I could give them a microphone.

I've got a microphone, even talk it into a mobile phone

and see people do that as well.

And they're bad ways to do it.

But if use what you've got at the time, I suppose.

So they're cheaper to do it.

But of course if you listen to the last episode, I talked about

using your mobile phone to record your YouTube videos as well.

So I'd argue that if you've got a mobile phone, the cheapness

of doing it could be changed.

I'd also say the editing is cheaper for a podcast compared to a video

podcast or a YouTube channel video.

and I would say they're harder to monetise as well.

Podcasts, generally speaking, you could get a sponsor for your podcast that

is definitely some way to monetise it.

Some people, if they've got a good enough reputation already will get

a podcast sponsor straight away.

Likely on mine.

I'm not ever gonna say I won't have a sponsor.

Someone offers me some money to sponsor my podcast, as long

as it aligns with my values.

Of course I would take the money.

Why would I not?

I'm making it anyway.

But I would say they're harder to monetise.

People, sponsors generally want some kind of big audience that you've got

already, whereas I think with YouTube, you've got a clearer way to monetisation.

I'm gonna talk about the benefits now as well for that.

Hey, sorry for the interruption.

Whilst you're listening to the YouTube success podcast, don't

forget that we have a free community over at youtubecommunity.co.Uk.

I'd love to see you there.

You can talk about the podcast or you can talk about anything related to YouTube.

So head over to youtubecommunity.co.uk and I'll see you there.

Back to the episode.

So let's talk about benefits then of YouTube.

The first one I wanted to point out is that people get to see a version of you.

It's not a 3D version, it's a 2D version.

You can imagine me being 3D, but if you're watching me on our YouTube channel.

I'm still a 2D version.

But the great thing is from a personal brand perspective, people get to see you.

And actually, I mentioned Stephen Bartlett of the Diary of the CEO.

If you look at his podcast, I dunno if the early ones were filmed, I've certainly

listened to 'em on audio, but when you look at them now, it is two people in

a studio with a mic in front of them.

So you can see that he's embraced the video nature of that.

Again, we're looking at someone's year 3, year 5, year 10, whatever.

And I don't want you to always think about that.

I think when we're starting, when I'm talking about YouTube and getting started,

I want you to think about your Day 1.

What does that look like for you?

So it's easy to look at those and think, ah, I'd love to have a setup

like that, but I'm not gonna get there.

But I want you to focus on you.

People get to see a version of you and it's great for your personal brand.

So when you see Steven Bartlett and he's got the two people,

you get to see yourself.

And then if you are interviewing someone that's a good person

to have on your podcast.

Maybe they've got a bigger audience than you.

Maybe they've got a bigger reach than you.

It's good to align yourself with these people.

So this is like borrowing other people's audiences.

If I interview Steven Bartlett, not the other way around, if I interviewed him,

I would imagine if people are searching for him, they might find my stuff as well.

And I've seen plenty of people, who have created huge YouTube channels

by interviewing or creating videos about other creators and leveraging

and borrowing their audience.

It's a great strategy actually for growing a YouTube channel.

Of course, another benefit of YouTube is it has a huge audience.

Compared to podcasts, they're not even comparable, I don't think.

The opportunity that's available on YouTube and the amount of people on

YouTube that are watching YouTube every single day, compared to

podcast, is stratospheric, stratos...

It's big.

It's big.

It's very, very big.

So there's a huge gap in between the two.

Sure.

I think podcasts, there is quite a loyal audience in there.

But if you find a YouTuber that you really like, you can become really

loyal and can be a fan of that person.

And Mr.

Beast is a great example of that, or the best example of that, I would say.

But there's others.

I mean, you only have to look at Prime, the drink, Prime, as a

good example of what can happen if you've got a loyal fan base.

You can release something, you can give a lot of hype around it, and

people will go and grab that stuff.

And Steven Bartlett with the Diary of a CEO podcast as well.

Of course has had the same impact with what he's doing.

There's a clear route to monetisation.

I believe it's changed.

I need to double check this, but I believe it changed to a thousand subscribers,

3000 watch hours now, from 4,000.

It dropped down to 3000.

But there's a clear route to monetisation when you've hit those numbers and

you satisfy the requirements, you can become monetised, which means for every

thousand views that you get, there's an amount of money that you can earn.

And it depends on country, it depends on the niche that you're in, all

that kind of stuff depends on how much you'll get per thousand views.

But for argument's sake, let's say it was five pounds per thousand views.

You're monetised the more you do, the better you do with your videos, the

more reach they get, the more views they get, the more money you will

make on that channel, which is great.

Now, what I talk about often, and I'll talk about on this podcast is, look,

you've gotta be strategic, so you don't need necessarily monetisation

to be the thing that pays you.

If you're strategic and you've got programs, in my last episode, I talked

about my getting started on YouTube course, I've got a course over there;

I've got my YouTube bootcamp, which is my higher ticket course.

It's like an 8-week program.

If you've got things like that off platform, you can monetise

really quickly and get more than the five pounds per episode.

You can have a bigger impact on your monetisation anyway.

And that can happen with a podcast or a YouTube channel.

Although there's the clearer route to monetisation, I don't want

you to think that monetise it.

I don't think that's a huge thing, but at least compared to a podcast,

unless there's a platform that pays you for listeners and I've not

seen it, any podcasters, experts can tell me if that's the case.

I haven't seen any monetisation in that way.

Both of them can get brand deals.

YouTube, again, you get a better chance for brand deals, I think

on YouTube compared to podcasts.

Another benefit of YouTube that has quite recently happened.

I dunno the exact date when it happened is, it used to be that you would

have a podcast if you filmed it and created a video podcast, then you put

it in a playlist and it said podcast.

Mine would say YouTube Success podcast, and that would be it.

Now, YouTube has a dedicated area for podcasts.

So when you upload the video, you mark it as a podcast and it appears in that.

Now, I don't know exactly how that works right now because I'm creating this

podcast and it'll be the first time that I've published videos in that way.

And so you will be able to go to the channel, the King of Video channel

and see this, and hopefully if you're watching this on YouTube right now, you

are watching it in that podcast area.

What I think that means is, YouTube understands that podcasts

are getting a lot of reach.

And so YouTube is taking that audience just like they did with Shorts and TikTok,

and they're putting the podcast in its own arena, and then giving that more promotion

to the people that watch more podcasts.

If you think about YouTube's purpose, it is to show the right thing to

the right person at the right time.

That's the thing that everybody talks about.

Show the right content to the right person at the right time.

Google, as an ecosystem, understands who you are and what

content you like to consume.

So if it knows you are more likely to watch podcasts or listen to podcasts.

It is more likely to show you more podcasts on the YouTube feed compared

to other content, so don't discount that or play that down when it comes to

getting more viewers on your podcast.

More listeners to your podcast.

And I was interviewed on a podcast quite recently, and I asked them at the

time, I said, oh, do you create a video?

Because we were filming it.

We was actually filming it.

We were both on camera.

And she said, no, no, we don't publish this.

And I was like, oh, my, my heart died a little bit inside because I was like,

you know, it's just a missed opportunity.

It's a missed opportunity.

And you must grab that opportunity with both hands.

Okay.

And the last thing that I'll say about YouTube is you have doubled the chance

and it's going on from what I just said.

You've doubled the chance to get your audience.

I remember that story I told about Poppy and how she consumed content.

She said, when I listen to the video,

sometimes I move from listening to watching.

And so by having that video podcast, I didn't even know you could publish a

podcast to Spotify and include a video.

I still don't know how that works just yet, but she showed me on

Spotify, on her mobile phone.

She was listening to her podcast.

She clicked the button, it had the two arrows to expand it, and when

she expanded it, it was a video.

Oh my God, why would you not do that?

So you are telling me someone can listen in Spotify and watch your video content.

That blows my mind.

So there's double the chance for you to get those viewers and again, from

a personal branding point of view, if you're not doing that is madness that you

wouldn't take that opportunity to do that.

I know that it takes more effort.

If you're trying to do a podcast and I want to film this podcast, but you

know, I'm out and about, I'm traveling, I haven't got all my equipment.

Look, go back to my last episode and listen to what the minimum equipment was.

If I was doing a podcast and I was on the road, I would take my mobile

phone and I would get the person to come into that podcast, and I would

interview them via my mobile phone or my laptop, even with my webcam.

You know, I talked about webcams not being the thing that I'd use, like I

would do anything to get it on video because as long as the audio is good.

If the video's a little bit ropey here and there with two of you on the screen

and with a little bit of editing, you can make that podcast look amazing.

So just do as much as you can to make sure that you can get it on both.

Alright, so the question of the day was, should I create a

YouTube channel or a podcast?

And I hope by going through those benefits that you can see the answer is both.

I'm not talking about this from the type of content that you create.

I'm talking this specifically on should I have a YouTube channel

with my podcast on it or a podcast?

Look, and the other thing that I'll say just to wrap this up is, by having

your podcast on YouTube and creating a channel to host this stuff, if

you were just a podcaster and you're not considering creating YouTube

content just yet, then start with

a video podcast that you post to YouTube as a starting point.

You'll gain subscribers, you'll gain viewers without doing much

more than you are already doing.

And then when you want to start creating authority-based, education,

entertainment, whatever it needs to be on YouTube, you've got an audience

that is following you for your podcast that's already following you anyway.

And if you create the podcast and you're on episode a hundred and you've

just started creating videos, then you can just turn around and say, Hey,

if you're watching this, if you're listening to this in your ears, why not

head off over to our YouTube channel and consume this on YouTube as well?

And you'll get to see my beautiful face, right?

You can say something like that.

It works as well.

It gives you a chance to reach those people in that way.

All right.

That's it for this episode.

Don't forget, if you find this useful, subscribe to the podcast, subscribe

to the channel, share it, like it, and tell your friends about it.

Oh, and if you're on the podcast listening to this, can you gimme a review as well?

I think in these early days, I probably need reviews, so review my podcast.

A 5 star would be wonderful.

Thank you so much.

See you next time.

Bye-bye.