1 00:00:00,090 --> 00:00:06,890 Jaime Jay: There's people that I don't even know that are buying the book on Amazon, that I've never met. 2 00:00:07,430 --> 00:00:09,079 I don't know anything about them. 3 00:00:09,140 --> 00:00:16,099 And maybe I'll get an email or a message on Facebook or LinkedIn, or I'll see a review pop up, 4 00:00:22,610 --> 00:00:25,009 David Shriner-Cahn: welcome to smashing the plateau. 5 00:00:25,220 --> 00:00:28,610 We help you get on stock so you can do what you love and get paid. 6 00:00:28,610 --> 00:00:28,939 What you're worth. 7 00:00:29,675 --> 00:00:30,545 Consistently. 8 00:00:30,845 --> 00:00:32,255 I'm your host, David Schreiner. 9 00:00:33,875 --> 00:00:37,235 Today on episode 610 of smashing the plateau. 10 00:00:37,565 --> 00:00:39,635 I'm speaking with the author of quit. 11 00:00:39,665 --> 00:00:40,685 Repeating yourself. 12 00:00:40,745 --> 00:00:43,415 Jamie J should you write a book? 13 00:00:43,865 --> 00:00:45,725 How can your book help your business? 14 00:00:46,535 --> 00:00:50,515 First time author Jamie shares, why he wrote quit repeating. 15 00:00:51,449 --> 00:01:05,970 How he wrote it and how he uses his book to help his business, stay with us, to hear all the details, finding ways to get your message to more people is critical for you to grow your business inside the smashing the plateau of community. 16 00:01:05,970 --> 00:01:09,299 We share methods to help you reach more of your ideal audience. 17 00:01:09,734 --> 00:01:20,655 We also give you a range of tools and resources to support your business, access to experts, answers to your burning questions and the comradery of supportive collaborative column. 18 00:01:21,635 --> 00:01:29,945 Check out the smashing the plateau community so that you can build a successful consulting business on your own terms, doing what you love and getting paid. 19 00:01:29,945 --> 00:01:30,575 What you're worth. 20 00:01:30,935 --> 00:01:34,595 Learn more@smashingtheplateau.com slash community. 21 00:01:34,895 --> 00:01:37,925 That's smashing the plateau.com/community. 22 00:01:38,345 --> 00:01:39,715 Now let's welcome, Jamie. 23 00:01:40,450 --> 00:01:46,600 Jamie is the founder and managing director of bottleneck distant assistance founded in 2016. 24 00:01:46,600 --> 00:01:56,440 Bottleneck is an outsourcing agency that helps businesses identify, hire, and cultivate their workforce through a carefully designed systematic approach to growth. 25 00:01:57,115 --> 00:02:06,565 Jamie is the author of quit repeating yourself, where he shares, how he built a seven figure business by focusing on the power of creating systems and processes. 26 00:02:06,955 --> 00:02:10,735 So he could stop doing the wrong things and focus on doing his best work. 27 00:02:11,334 --> 00:02:16,015 After other business professionals kept asking him to explain what he was doing differently. 28 00:02:16,575 --> 00:02:25,785 Jamie compiled his best strategies and systems hoping readers could learn from his successes and his mistakes through personal stories and professional examples. 29 00:02:26,204 --> 00:02:31,725 Jamie teaches leaders how to build a strong company foundation using small and actionable steps. 30 00:02:31,785 --> 00:02:33,345 Jamie, welcome back to the show. 31 00:02:33,915 --> 00:02:34,845 Thanks for having me. 32 00:02:35,144 --> 00:02:37,005 Oh, it's so great to have you on again. 33 00:02:37,484 --> 00:02:40,325 And I know you and I have been talking about your book for a long time. 34 00:02:40,505 --> 00:02:43,554 And as I was thinking about, about, Session today. 35 00:02:44,304 --> 00:02:51,535 And this episode, there are lots of ways that you could have shared what you are doing differently with other business professionals. 36 00:02:51,924 --> 00:02:54,355 Why of all things did you decide to write a book? 37 00:02:54,355 --> 00:02:55,674 And this is your first book, right? 38 00:02:56,005 --> 00:02:56,484 Yes. 39 00:02:56,575 --> 00:02:56,994 Yes. 40 00:02:57,084 --> 00:02:57,505 Jaime Jay: It's my 41 00:02:57,505 --> 00:02:57,954 David Shriner-Cahn: first book. 42 00:02:58,135 --> 00:02:58,644 So why 43 00:02:58,644 --> 00:02:59,095 Jaime Jay: a book? 44 00:02:59,605 --> 00:03:04,765 three reasons actually, number one, I wanted to prove to myself that I could actually complete it. 45 00:03:07,165 --> 00:03:13,294 I asked the same questions, quite a bit, very similar, over and over again. 46 00:03:13,744 --> 00:03:17,105 And I thought, what's a great way to quit repeating myself. 47 00:03:17,584 --> 00:03:20,374 And I figured, you know what, why don't I write the book? 48 00:03:20,494 --> 00:03:28,655 And that way I can put the answers out there that so many people have asked me and you start noticing when people ask you the same questions over and over. 49 00:03:29,285 --> 00:03:33,125 Maybe that means something maybe that more people have this same question. 50 00:03:33,454 --> 00:03:35,465 So that was the other reason that I wrote the book. 51 00:03:35,885 --> 00:03:45,725 And then the third reason was I was challenged years ago by one of my best friends, Rob Robbins, out of Las Vegas, who took me in when I had some challenging times. 52 00:03:46,240 --> 00:03:50,210 And let me live with him and his wife and their two kids and supported me. 53 00:03:50,540 --> 00:03:54,560 And he said, Jamie, at some point, you're going to have to put this in the buck. 54 00:03:55,910 --> 00:03:59,900 And that was the third reason on why did that I've really wanted to get that done. 55 00:04:00,080 --> 00:04:08,055 And initially, when I first got with my publisher, I was actually going to do an autobiography and then I said, I don't have enough time. 56 00:04:08,895 --> 00:04:10,005 I don't have enough time. 57 00:04:10,245 --> 00:04:15,635 I got to live a little bit more life experience a little more life in order for that to I believe so. 58 00:04:15,695 --> 00:04:16,985 I said, why not do the business? 59 00:04:17,765 --> 00:04:28,325 David Shriner-Cahn: Yeah, you actually, to a certain extent answered the next question I was going to ask you, which is whether or not you always had the same objectives in mind when you were planning and writing the book. 60 00:04:28,325 --> 00:04:33,475 So initially you were thinking about an autobiography now, was that based on your conversation with Rob? 61 00:04:34,075 --> 00:04:34,225 A 62 00:04:34,225 --> 00:04:40,405 Jaime Jay: lot of it was because, and what's ironic about this is Rob is probably one of my best friends. 63 00:04:40,465 --> 00:04:42,265 I've known him for over 20 years. 64 00:04:43,235 --> 00:04:50,435 He's one of those guys that he's an attorney it's really on the outside of these really tough, but on the inside, I think he's got one of the biggest hearts in the world. 65 00:04:50,885 --> 00:05:01,715 And I think maybe the irony of me writing about another friend of mine who helped me when I was getting out of the army of Rob says, I noticed I didn't get top billing in there, as your best book. 66 00:05:02,615 --> 00:05:04,115 And I said, if you don't have, I didn't really know. 67 00:05:05,065 --> 00:05:06,745 I still have another book in me. 68 00:05:06,805 --> 00:05:07,855 I just don't know when. 69 00:05:08,035 --> 00:05:11,545 And that's where I think I want to dive into more of that relationship that was with him. 70 00:05:11,785 --> 00:05:15,315 And I think I need more time in this life to experience more. 71 00:05:15,375 --> 00:05:30,015 I'm still so young in the, 15 years entrepreneur, but I still have a lot to learn and I can't wait to see what the next several years brings so that I have much better idea of what experience has, because I will have seen. 72 00:05:30,675 --> 00:05:39,465 By that time, the full circle, starting a company, growing a company, maybe getting investments into that company and perhaps even exiting that company. 73 00:05:39,855 --> 00:05:45,165 So I want to be able to live that full life cycle and see what happens before I, I write that 74 00:05:45,165 --> 00:05:45,705 David Shriner-Cahn: next book. 75 00:05:45,975 --> 00:05:51,055 So I do definitely want to talk to you about the content of the book, but given the. 76 00:05:51,900 --> 00:05:54,840 That I know how much of a process guy you are. 77 00:05:55,170 --> 00:06:07,320 I have to talk first about the process, and I know many people who have written books, and I know many people that would love to write a book, but find the whole concept of writing a book. 78 00:06:07,470 --> 00:06:08,640 It was just overwhelming. 79 00:06:09,420 --> 00:06:14,730 Did you think that the process was going to be exhaustive and expensive before you start. 80 00:06:15,780 --> 00:06:16,380 Jaime Jay: Yes. 81 00:06:16,500 --> 00:06:21,180 And I think it got even more exhausted than what I expected. 82 00:06:21,220 --> 00:06:22,120 it was challenging. 83 00:06:22,120 --> 00:06:26,290 It was hard, but a lot of it, you know what I think, David, and that's a really good question. 84 00:06:26,290 --> 00:06:26,740 Actually. 85 00:06:27,370 --> 00:06:31,030 I thought it was going to be challenging, but I thought, wow, I got a really cool publisher. 86 00:06:31,030 --> 00:06:32,290 They're going to help me with this stuff. 87 00:06:32,290 --> 00:06:36,370 So I thought they'd make it a little bit easier, but I think I had a lot of it built up in my head. 88 00:06:36,400 --> 00:06:38,980 I think in my head I was, it was going to be tough. 89 00:06:39,010 --> 00:06:39,400 Why? 90 00:06:39,580 --> 00:06:40,240 Because I'm not around. 91 00:06:41,075 --> 00:06:43,925 I just not a good writer in my opinion. 92 00:06:44,195 --> 00:06:46,475 And so in my head, I thought, man, this is going to be hard. 93 00:06:46,475 --> 00:06:47,105 How in the heck? 94 00:06:47,915 --> 00:06:49,055 Write a book. 95 00:06:49,145 --> 00:06:55,115 If I don't consider myself a writer, maybe I should just hire a ghost writer and tell them about my story. 96 00:06:55,115 --> 00:06:57,485 But then I was like, no, I want to do this. 97 00:06:57,485 --> 00:07:02,344 I want it to be for me now, of course it's been edited, punctuation, grammar and stuff like that. 98 00:07:02,344 --> 00:07:07,804 But the ideas, the research that was, I did that and I'm really proud of that. 99 00:07:08,074 --> 00:07:10,054 And it made it the day. 100 00:07:10,909 --> 00:07:23,439 That I was able to get this book published and see it physical copy in my hand that first day it was so I don't know how to describe it, but it's almost like a pamphlet because it's only 184 pages. 101 00:07:23,469 --> 00:07:31,509 It's not a big novel, but at the same time, the people that are going to be reading and taking in this information are busy executive. 102 00:07:32,134 --> 00:07:36,474 These are the people that are, don't have a lot of time, but I really wanted to touch on that. 103 00:07:36,655 --> 00:07:37,945 And I think it was really rewarding. 104 00:07:38,065 --> 00:07:49,224 So by having a hard time and struggling through this process, even more so than I possibly anticipated it, then seeing the end product made it all worthwhile. 105 00:07:49,664 --> 00:07:56,834 David Shriner-Cahn: first of all, 184 pages is still 184 more pages than you had written in a book before you wrote this book. 106 00:07:57,284 --> 00:07:58,874 It's more than most people. 107 00:07:59,744 --> 00:08:08,804 I've written because most people have not published a book and there's actually an enormous amount of really useful information. 108 00:08:09,074 --> 00:08:20,265 And it's shaped in a way that is easy to digest, easy to understand and easy to start taking ideas away from the book and implementing them in your own life and your own business. 109 00:08:20,354 --> 00:08:22,334 So that's my takeaway after reading it. 110 00:08:22,814 --> 00:08:24,164 Jaime Jay: And I have to say thank you for that. 111 00:08:24,164 --> 00:08:26,084 Cause that was one of my concerns is that. 112 00:08:26,924 --> 00:08:31,975 Or that was not one of my concerns, but one of my objectives was to make sure that I made it. 113 00:08:31,975 --> 00:08:34,435 So that was easy for people to understand. 114 00:08:34,435 --> 00:08:36,865 I tried to, I really tried to simplify it. 115 00:08:37,015 --> 00:08:46,535 And then of course, I got to interview a lot of cool people like you and still to this day, refer to your insight, when people are hiring somebody and what their expectations are. 116 00:08:46,835 --> 00:08:47,165 Yeah. 117 00:08:47,225 --> 00:08:48,515 David Shriner-Cahn: And I'm touched by that. 118 00:08:48,845 --> 00:08:49,655 So thank you. 119 00:08:50,105 --> 00:08:54,035 How did you figure out what process to use and who. 120 00:08:54,755 --> 00:08:55,445 Could best help 121 00:08:55,445 --> 00:08:56,645 Jaime Jay: you in the books. 122 00:08:57,365 --> 00:08:58,115 Yeah for writing. 123 00:08:58,445 --> 00:09:02,975 So that was, I can't say that is a lot of research that went into this. 124 00:09:03,035 --> 00:09:07,025 I tripped onto this relationship because I was introduced by a friend of mine. 125 00:09:07,235 --> 00:09:10,935 And I think, Ashley, Bergoff, but she's also a systems person. 126 00:09:11,025 --> 00:09:14,605 We were just talking one day and she goes, Hey, have you ever considered writing a book? 127 00:09:14,605 --> 00:09:16,875 And I said, I'd absolutely love to write a book. 128 00:09:16,875 --> 00:09:18,525 I just don't have the time right now. 129 00:09:18,525 --> 00:09:20,295 And she goes, maybe you can talk to these pers. 130 00:09:20,435 --> 00:09:24,225 So she introduced me to new degree press and I think it's called crazy. 131 00:09:25,020 --> 00:09:27,010 Dot Institute is the website there. 132 00:09:27,010 --> 00:09:36,430 If people are interested because it's a very affordable way about, finding a hybrid publisher and there's so much support that goes into it. 133 00:09:36,460 --> 00:09:42,280 And it is a fully process systemized way of turning out a book. 134 00:09:42,590 --> 00:09:44,420 10 months later after beginning of the. 135 00:09:45,160 --> 00:09:47,080 You can have your own book. 136 00:09:47,080 --> 00:09:48,010 It's pretty neat. 137 00:09:48,460 --> 00:09:52,090 And the way that you go about it, they have different options for you to go in. 138 00:09:52,090 --> 00:09:53,380 They help raise the money. 139 00:09:53,380 --> 00:09:55,330 So not all of it comes out of your pocket. 140 00:09:55,360 --> 00:09:57,130 They help you do a go fund. 141 00:09:57,130 --> 00:09:57,760 Me account. 142 00:09:57,760 --> 00:09:58,150 I think it was. 143 00:09:59,210 --> 00:10:00,860 I think it was something like that. 144 00:10:00,860 --> 00:10:03,030 It was a fundraising, app. 145 00:10:03,120 --> 00:10:07,040 I forget which one it was, but they help you, come up with all of that. 146 00:10:07,090 --> 00:10:11,050 and that's how you pay to get the pay the publisher to get your book done. 147 00:10:11,350 --> 00:10:14,110 And it's just a, it was an incredible experience. 148 00:10:14,330 --> 00:10:20,430 the challenges are deadlines, at one point I met with a publisher and he said, Jamie, you're a little bit behind here. 149 00:10:20,430 --> 00:10:22,440 Do you think you want to extend to December? 150 00:10:22,440 --> 00:10:26,075 And I'm like, I seriously considered it, but I said, you don't know. 151 00:10:26,485 --> 00:10:29,755 I want to get this thing launched on time, just like I promised. 152 00:10:29,785 --> 00:10:35,815 So they all kind of circle the wagons around me and really helped me get my rear end gear. 153 00:10:35,815 --> 00:10:38,965 So that accountability was unbelievable having that debtor. 154 00:10:39,275 --> 00:10:39,605 yeah. 155 00:10:39,905 --> 00:10:44,535 fortunately it was an introduction from, one of my friends, one of my colleagues. 156 00:10:45,490 --> 00:10:46,200 Did a great press. 157 00:10:46,380 --> 00:10:46,890 It was great. 158 00:10:47,010 --> 00:10:47,280 David Shriner-Cahn: Wow. 159 00:10:47,310 --> 00:10:48,510 So 10 months start to 160 00:10:48,510 --> 00:10:48,930 Jaime Jay: finish. 161 00:10:49,170 --> 00:10:50,220 10 months start to finish. 162 00:10:51,210 --> 00:10:54,030 David Shriner-Cahn: And how many hours per week would you say you spent on the 163 00:10:54,030 --> 00:10:54,600 Jaime Jay: process? 164 00:10:54,960 --> 00:10:58,140 I don't know that every single week I actually worked on the book. 165 00:10:58,170 --> 00:11:01,230 There was that there was some points to where I would cause. 166 00:11:01,945 --> 00:11:07,235 And then they would give you feedback and the first round and there's five different editors. 167 00:11:07,285 --> 00:11:15,885 there's, different levels of editing, but at certain points you would turn in work, they would review it and it would take awhile to get the feedback. 168 00:11:16,335 --> 00:11:16,605 And then. 169 00:11:17,345 --> 00:11:23,045 After the first, I forget what they called the first editor, but they would help with structure. 170 00:11:23,045 --> 00:11:24,545 And this is how you lay it out. 171 00:11:24,545 --> 00:11:31,245 And this is, they would explain a little bit about the story arc of each chapter and how that leads into the next one and all of that stuff. 172 00:11:31,245 --> 00:11:36,005 So they'd worked with me a little bit harder on the first four chapters and there's three parts to it. 173 00:11:36,035 --> 00:11:37,385 Each has four chapters in it. 174 00:11:37,775 --> 00:11:39,665 And so they helped me with the first part. 175 00:11:39,695 --> 00:11:44,825 And then the second, third part, I was more left to be on my own, but that would go to a revision Saturday. 176 00:11:45,505 --> 00:11:47,665 And it took a while for the revisions editor. 177 00:11:47,915 --> 00:11:54,545 there was 70 some people going through this particular cohort, so it took some time to get all of that stuff done. 178 00:11:54,965 --> 00:11:58,935 You might work, maybe 10 hours a week, something like that. 179 00:11:59,385 --> 00:12:01,875 And then when the deadlines would come up, you'd work a little bit more. 180 00:12:01,875 --> 00:12:06,075 And the revisions and the editing that was even more time consuming. 181 00:12:06,315 --> 00:12:15,985 I had one heck of a time with chapter five and thankfully my wife jumped in and helped me get through that because I was having a hard time, making the transition between part one and part two. 182 00:12:16,405 --> 00:12:16,795 And. 183 00:12:17,540 --> 00:12:17,780 Yeah. 184 00:12:17,780 --> 00:12:19,370 I just really had a hard time. 185 00:12:19,370 --> 00:12:20,480 It wasn't making sense. 186 00:12:20,480 --> 00:12:23,810 And she just came in and whizzbang did all together and did a great job. 187 00:12:23,810 --> 00:12:29,970 And, yeah, that was probably the most time spent on one chapter, probably about a month trying to figure that out. 188 00:12:30,210 --> 00:12:30,510 David Shriner-Cahn: Okay. 189 00:12:30,510 --> 00:12:33,210 Now it sounds like it was a good process and a. 190 00:12:33,890 --> 00:12:37,760 Yeah, congratulations for getting it done, but let's talk about the content. 191 00:12:37,760 --> 00:12:45,500 so you said, basically this was your way of putting your answers to commonly asked questions in one place. 192 00:12:45,980 --> 00:12:46,880 Jaime Jay: Yeah, exactly. 193 00:12:46,880 --> 00:12:50,300 So I thought about what is our business entail? 194 00:12:50,330 --> 00:12:53,060 we're huge fans of company culture. 195 00:12:53,510 --> 00:12:59,900 I think leadership is something that needs to have a lot of time spent on thinking about thinking. 196 00:13:00,770 --> 00:13:04,670 About leadership and then of course, systems and processes. 197 00:13:05,555 --> 00:13:08,195 I'm a massive fan of systems and processes. 198 00:13:08,495 --> 00:13:12,575 I'm a practitioner of creating systems and processes and workflows. 199 00:13:12,995 --> 00:13:18,515 And then of course, for the company that we have, recruiting and hiring is that's what we do. 200 00:13:18,905 --> 00:13:19,385 That's our. 201 00:13:20,015 --> 00:13:20,675 That's it. 202 00:13:20,705 --> 00:13:22,025 That's your bread and butter. 203 00:13:22,265 --> 00:13:23,495 That's our bread and butter. 204 00:13:23,795 --> 00:13:26,675 So I thought there's a lot of leadership books out there. 205 00:13:26,675 --> 00:13:28,385 There's a lot of culture books out there. 206 00:13:28,385 --> 00:13:41,315 There's a lot of sales books, a lot of marketing books, a lot of books on recruiting, a lot of books on hiring, but I hadn't really seen a book that in embraces those six different pieces. 207 00:13:42,155 --> 00:13:45,425 So what I did is I have three parts in the. 208 00:13:46,220 --> 00:13:49,340 And I want to send a special shout out and thanks to Christopher Lochhead. 209 00:13:49,550 --> 00:14:01,120 He wrote the forward to the book and talks about the entrepreneurial journey and what we did by using systems and processes to overcome, the challenges that COVID presented at the time. 210 00:14:01,600 --> 00:14:03,610 And I broke it down into three parts. 211 00:14:03,700 --> 00:14:04,090 Part. 212 00:14:04,250 --> 00:14:05,950 First part is culture and leadership. 213 00:14:05,950 --> 00:14:07,930 Second part is systems and processes. 214 00:14:07,960 --> 00:14:10,960 And the third part of the book is recruiting and hiring. 215 00:14:10,990 --> 00:14:15,390 And I opened up the book, pun intended, open up the book to our own business. 216 00:14:15,510 --> 00:14:24,780 And I wanted to share with other people what it was that we were doing and the systems and processes that we follow, our recruiting strategies, our hiring strategies. 217 00:14:25,140 --> 00:14:28,050 And then what kind of culture do we have here and what am I doing? 218 00:14:28,540 --> 00:14:30,430 To become a better leader every single day. 219 00:14:30,430 --> 00:14:32,080 What do I keep challenging myself with? 220 00:14:32,080 --> 00:14:50,340 So I interviewed a lot of amazing people you're included and got some wonderful feedback and input from them and see you to see what they're doing to make this world a better space in everything from, culture, leadership systems, processes, recruiting, and hiring. 221 00:14:50,670 --> 00:14:52,950 And it was a really neat way to bring that all together. 222 00:14:53,030 --> 00:14:55,150 I think, yeah, that's the content of the book. 223 00:14:55,600 --> 00:14:56,800 Who's the ideal reader. 224 00:14:57,280 --> 00:15:00,010 The ideal reader is either a new or a veteran. 225 00:15:00,755 --> 00:15:06,285 entrepreneur that as having problems, they've gotten to a certain point in their business. 226 00:15:06,345 --> 00:15:11,565 They can't quite get to that next level or, the experience for the veteran entrepreneurs. 227 00:15:11,565 --> 00:15:15,015 What it probably more designed for that maybe a team leader. 228 00:15:15,705 --> 00:15:21,315 high level executive people that have been around awhile and they're starting to see holes. 229 00:15:21,315 --> 00:15:25,395 They're starting to identify different friction points in the business that they're having problems with. 230 00:15:25,665 --> 00:15:34,115 This book will really help them out and being able to not only identify, but fix those challenges, that many people see in a growing business. 231 00:15:34,355 --> 00:15:37,145 And you heard the seventh year itch in marriage. 232 00:15:37,385 --> 00:15:40,385 There's the same thing in business that seventh year itch in business. 233 00:15:40,385 --> 00:15:43,055 I actually, it could be third three through seventh year. 234 00:15:43,675 --> 00:15:45,505 They're just going to that next level. 235 00:15:45,775 --> 00:15:47,905 And now all of a sudden, certain things are pointing out. 236 00:15:47,905 --> 00:15:56,725 Your customers are maybe complaining about this or that, and it's starting to occur or reoccur more often than it was before. 237 00:15:57,115 --> 00:16:06,355 Those are great examples that your systems or processes haven't been updated, or basically you may lack the correct systems and processes. 238 00:16:06,535 --> 00:16:08,275 You might even not even have them. 239 00:16:08,695 --> 00:16:12,115 And this is a real opportunity for this book to help you. 240 00:16:13,055 --> 00:16:14,255 Get a better direction going, 241 00:16:15,005 --> 00:16:19,985 David Shriner-Cahn: Jamie, what are some of the unexpected bits of feedback you've heard from readers? 242 00:16:20,795 --> 00:16:23,375 What has surprised you with some of the things you've heard? 243 00:16:23,795 --> 00:16:24,815 Jaime Jay: This was in the part. 244 00:16:25,205 --> 00:16:29,475 I had a massive imposter syndrome. 245 00:16:29,655 --> 00:16:34,645 I almost thought at one point I go, I wonder if I should market this as the worst book ever written and that way people. 246 00:16:35,465 --> 00:16:39,455 it's not that bad, like I was so afraid to put this out there. 247 00:16:39,455 --> 00:16:45,725 I really was because I'm like, who in the heck am I to write this book and put this out there? 248 00:16:46,535 --> 00:16:48,575 Who am like, are you kidding me? 249 00:16:50,495 --> 00:16:52,285 I started solely hearing, you know what? 250 00:16:52,315 --> 00:16:54,915 It's very actionable, very topical. 251 00:16:54,945 --> 00:16:55,365 And you know what? 252 00:16:55,575 --> 00:16:56,925 That's what I meant for it to be. 253 00:16:57,225 --> 00:16:59,895 Now I heard one person say I read it in two hours. 254 00:17:00,405 --> 00:17:04,295 I heard another person say, yeah, I read through it the first time into. 255 00:17:04,930 --> 00:17:09,070 But I went back and I really spent some time studying it and I'd learned a lot. 256 00:17:09,280 --> 00:17:11,290 And then I'd even get like little messages. 257 00:17:11,290 --> 00:17:12,730 And this has happened a couple of times. 258 00:17:13,090 --> 00:17:24,020 And if people have taken pictures of where they were at in the book and one person highlighted, and I'm like, oh my gosh, I don't even remember actually writing that particular thing, but it was something I said in there that really. 259 00:17:24,715 --> 00:17:26,935 Help them and resonated with them. 260 00:17:26,935 --> 00:17:29,005 And I was like, this is unbelievable. 261 00:17:29,005 --> 00:17:31,685 Or, Hey, I was so entertained by this book. 262 00:17:31,725 --> 00:17:35,355 I was on the airplane and I didn't even care that the person next to me was snoring. 263 00:17:35,355 --> 00:17:36,945 I was just into your book so much. 264 00:17:36,945 --> 00:17:38,685 And I just was like, that's so cool. 265 00:17:38,735 --> 00:17:39,605 little things like that. 266 00:17:39,605 --> 00:17:41,275 The people are really getting something out of it. 267 00:17:41,275 --> 00:17:49,765 And now, as I can say, I'm an author and as an author to do something like that and get positive feedback, it just makes everything worth it. 268 00:17:50,475 --> 00:17:50,865 Yeah. 269 00:17:50,985 --> 00:18:09,085 David Shriner-Cahn: Have you heard anything that was, totally unexpected, like an unexpected outcome that somebody achieved because clearly like you have your themes that you were the six basic concepts that you wanted to include, but I wondered if, there was something that seemed wasn't on your radar that somebody was able to do as a result of reading the book. 270 00:18:10,035 --> 00:18:11,085 Jaime Jay: Not yet. 271 00:18:11,175 --> 00:18:14,175 And that's a really good question cause now I really want to dive into that. 272 00:18:14,175 --> 00:18:17,685 Maybe explore it more and see if I can reach out to find that out. 273 00:18:18,015 --> 00:18:23,625 I don't know if people have had enough time to implement against reading it since it's so new. 274 00:18:24,195 --> 00:18:25,485 That's a really good question. 275 00:18:25,965 --> 00:18:28,425 I should really, I have to be more intentional about finding. 276 00:18:29,310 --> 00:18:31,310 David Shriner-Cahn: So here's a question that may help. 277 00:18:31,530 --> 00:18:42,540 I don't know if you have an answer to this or not, but could also help other authors, which is when you sell a book, how much do you know about the readers and how can you actually get feedback from. 278 00:18:43,260 --> 00:18:43,560 Yeah, 279 00:18:43,710 --> 00:18:44,520 Jaime Jay: that's huge. 280 00:18:44,620 --> 00:18:49,210 and this is as many people know, if you go buy a book on borders, I'm sorry. 281 00:18:49,210 --> 00:18:51,310 Borders, Barnes, and noble 282 00:18:51,460 --> 00:18:52,510 David Shriner-Cahn: stating you, Jamie. 283 00:18:52,660 --> 00:18:52,990 Yeah. 284 00:18:53,000 --> 00:18:53,260 That 285 00:18:53,260 --> 00:18:54,460 Jaime Jay: is, that is really bad. 286 00:18:54,910 --> 00:18:59,690 Amazon, any place where you can go and buy a book, you don't get that data. 287 00:18:59,930 --> 00:19:03,470 Amazon's not going to give you the customer's data that bought the book. 288 00:19:03,500 --> 00:19:04,130 They won't do it. 289 00:19:04,550 --> 00:19:22,840 Hopefully they'll leave a review and you'll know, but that's why I think it's To set up your own asset, your own website or landing page or whatever it is, collect the name and email and offer them some kind of incentive for giving you their information so that you do know who these people are. 290 00:19:23,170 --> 00:19:33,620 And then after they give you their name and email or whatever information you're looking for, redirect them to the page where they can buy, the book, wherever they want to buy it, whether it's digital or whatever. 291 00:19:34,100 --> 00:19:35,060 I think that's really important. 292 00:19:35,060 --> 00:19:35,840 That's what we've done here. 293 00:19:36,440 --> 00:19:43,840 But I'm still finding there's people that I don't even know that are buying the book on Amazon, that I've never met. 294 00:19:44,320 --> 00:19:45,970 I don't know anything about them. 295 00:19:46,030 --> 00:20:04,000 And maybe I'll get an email or a message on Facebook or LinkedIn, or I'll see a review pop up like today, another review popped up and it said, Amazon customer didn't say a name or anything, but you could tell, they read the book because of the response that they left, which I thought was fantastic. 296 00:20:04,945 --> 00:20:06,475 I have no idea who that is, So 297 00:20:06,475 --> 00:20:07,555 David Shriner-Cahn: you can't reach out to them? 298 00:20:08,125 --> 00:20:09,415 Jaime Jay: No, I can't say thank you. 299 00:20:09,415 --> 00:20:12,275 Or I can't say, what did you like most about it was there? 300 00:20:12,485 --> 00:20:17,085 What about this book helped you, overcome the challenges are, what was the challenge in your business? 301 00:20:17,085 --> 00:20:18,585 What motivated you to get the book? 302 00:20:18,915 --> 00:20:22,055 I lose those interactions and it's a bummer. 303 00:20:22,505 --> 00:20:22,955 David Shriner-Cahn: Yeah. 304 00:20:22,985 --> 00:20:23,375 Yeah. 305 00:20:23,655 --> 00:20:24,975 you got the first one done. 306 00:20:25,545 --> 00:20:29,715 You hinted that this is not going to be your only one what's in your head. 307 00:20:29,715 --> 00:20:30,075 What's now. 308 00:20:31,035 --> 00:20:36,075 Jaime Jay: Yeah, my publisher said right as we were wrapping up, they said, okay, so what's the next book you're writing. 309 00:20:36,105 --> 00:20:37,595 You want to start in the next cohort? 310 00:20:37,805 --> 00:20:39,885 I'm like, no, let me take a breather from that. 311 00:20:39,895 --> 00:20:41,645 Cause it's a lot, it's a very. 312 00:20:42,425 --> 00:20:43,985 It's very heavy on your brain. 313 00:20:44,445 --> 00:20:47,015 There's a lot of thinking that needs to go into it. 314 00:20:47,015 --> 00:20:55,225 So I needed to relax cause, me, my brain doesn't, I'm not the brightest bulb in the, in the room here. 315 00:20:55,495 --> 00:20:57,655 So I said, I to know about that. 316 00:21:00,250 --> 00:21:03,460 I know my limits, so don't push it, Jamie. 317 00:21:05,680 --> 00:21:10,710 So yeah, I would love to write another book and maybe explore, the next. 318 00:21:11,640 --> 00:21:19,500 In, whatever it is that we're doing here at bottleneck, we have some exciting things coming and I'm learning a lot about that process right now. 319 00:21:19,500 --> 00:21:24,690 So maybe this is something that I can cover in the next book, maybe in another year or two. 320 00:21:25,050 --> 00:21:32,860 And then I think, yeah, when in about another five to 10 years, I seriously like to consider writing an autobiography. 321 00:21:32,860 --> 00:21:35,170 There's some pretty crazy stuff that happened in my life. 322 00:21:35,250 --> 00:21:36,300 and a lot of people like. 323 00:21:37,215 --> 00:21:40,695 Look at how crazy other people's lives are and hope, 324 00:21:40,965 --> 00:21:41,805 David Shriner-Cahn: hope that helps people. 325 00:21:42,195 --> 00:21:42,675 Sounds great. 326 00:21:42,675 --> 00:21:50,185 Jamie, congratulations again on this, milestone achievement, I've known you for a long time and I know we've talked about the possibility. 327 00:21:51,130 --> 00:21:53,230 You writing a book or not writing a book. 328 00:21:53,410 --> 00:21:56,200 So congratulations on getting it done. 329 00:21:56,590 --> 00:22:07,250 And, I want to thank you so much for taking the time to join us again on smashing the plateau and having an opportunity to take a deep dive on what was behind the book and a little bit about what's in the book. 330 00:22:07,640 --> 00:22:10,850 My guest today has been the author of quit repeating yourself. 331 00:22:10,970 --> 00:22:13,460 Jamie, Jay, thank you again, Jamie for joining us. 332 00:22:14,000 --> 00:22:14,360 Jaime Jay: Thank you. 333 00:22:14,360 --> 00:22:14,630 Thank you. 334 00:22:17,365 --> 00:22:21,445 David Shriner-Cahn: When you visit the smashing the plateau website at smashing the plateau doc. 335 00:22:22,280 --> 00:22:34,160 You'll find a summary of each episode, along with the links we mentioned on the show, finding ways to get your message to more people is critical for you to grow your business inside the smashing the plateau community. 336 00:22:34,490 --> 00:22:37,490 We share methods to help you reach more of your ideal audience. 337 00:22:38,240 --> 00:22:42,380 We also give you a range of tools and resources to support your business. 338 00:22:42,710 --> 00:22:49,340 Access to experts, answers to your burning questions and the comradery of supportive collaborative colleagues. 339 00:22:49,790 --> 00:22:58,040 Check out the smashing the plateau community so that you can build a successful consulting business on your own terms, doing what you love and getting paid. 340 00:22:58,040 --> 00:22:58,670 What you're worth. 341 00:22:59,450 --> 00:23:02,210 Learn more@smashingtheplateau.com slash. 342 00:23:03,290 --> 00:23:06,530 That's smashing the plateau.com/community. 343 00:23:07,100 --> 00:23:09,710 Thank you for taking the time to listen to our show. 344 00:23:09,920 --> 00:23:11,930 I'll see you on our next episode.