Hey, welcome back to Selling Your Expertise. I'm your host, Renee Hribar, here to help you make sales simple and feel good without needing a big launch, A big audience, or a big meltdown. Today, let's talk about offers. And for those of you who have been inside of my Entrepreneurial Connections Movement free community on Facebook, I have an entire series where I interviewed experts from around the world in a variety of different industries.

Everything from human resources to AI integration, to branding, and we broke down their offers. In fact, I have this whole segment. Thank you audience for giving me this idea called anatomy of an Offer. So if you wanna hear all of their offers, who they're for, exactly what they get, how many calls, how many hours, how much access, and exactly how much they're charging right now, or at least the time of recording.

Then you wanna go into my community, and you're definitely gonna wanna take me up on this because it is amazing [00:01:00] just being able to sit in on this. This is the kind of stuff that I paid, you know, $20,000 a year for to be in a mastermind. It was so important and so powerful. I wanted to give that to everybody for free.

And so if you are here to listen about offers, I'm gonna definitely send you there. But I wanna start with a little story A while back, uh, I created a simple workshop, 47 bucks, one live Zoom session. I offered it casually through dms. And then I eventually sent out, I think one email around it. And then I had a couple conversations just with people that I already had.

Chats booked with, but I did not have a sales page. I did not launch this officially. I did, I just, I just cleared a problem and I gave a few invitations, and what happened next? Well, that $47 offer led to multiple high ticket clients to the tune of $7,000 extra in sales that month. Why? Because the offer was easy to [00:02:00] say, easy to buy, and easy to lead somewhere else.

The thing with these low ticket offers is that they have to lead somewhere and they have to press on the pain that the bigger offer solves. I see it all too often that we create this huge launch. I see people creating these challenges, multi-day challenges, and multi-day, you know, experiences. And even if they charge to get in, it's still not necessarily pressing on the pain that the bigger offer solves.

What we're trying to accomplish with the education in these low ticket offers or even in our free content, is for the listener or consumer of this content, whether it's free or paid is to become self-aware, right? To become self-aware and start to speak in your language about the problems that they've been crying about in their bathroom or their master closet, or wherever you choose to cry every day.

I mean, whatever TAs you do it. PS ask me how I know. So we all cry about stuff. Don't be ashamed. It's [00:03:00] okay. It's if it's not one thing, it's your mother-in-law. So did you know that I lived 10 feet away from my mother-in-law, 10 feet. You know the show. Everybody loves Raymond. This is my life. I'm not even kidding you.

As I record this, I'm watching her walk around outside in her own yard. please pray for me. Okay, so back to the story. So the mistake I see so many people make is that they try to sell their big offer first. And you might've heard me talk about this with a life coach that I shared about a couple episodes ago where she was going in straight for her $7,000 offer and she was going on.

Taking these two hour long discovery calls, and of course it wasn't even working. It, it would've been palatable if at least she sold one. She hadn't, I think she had sold one to her sister, like a super duper discount doesn't count. Hadn't been validated. Right. And so we, we've set up a whole different entryway.

We. She would offer a no-brainer offer and it was one-to-one, and then she would ascend them from there. But in this case, what makes this different? It was a [00:04:00] $47. It could have been a 97 as well if you wanted it to, but I did it for 47 bucks. I sold, I think 30 of them total. And this is recently, so it's not, I didn't, this is not when I was, you know, just, just, just brand new.

I'd already established myself to a certain extent, but it was not a lot of money. It wasn't as if I was doing it for that upfront. Payment. I was doing it to help women that I saw see themselves in the way that they. Could be if they only had the right lens. And so this initial offer, this $47 offer, I sold it.

I mean, off of Google Doc. I had just written out the offer, here's what it you get. Here's when it's happening, here's the link to buy it. And before I would send them the Google Doc, I just said, Hey, I'm doing this thing before I announce it publicly. Do you want the link? And some of them would say yes.

And some of them said not right now. And some of them said. Nothing, doesn't mean we're not friends anymore, it just means they didn't, you know, whatever, see it or answer me or whatever the case. And some of them were like, [00:05:00] oh, I can't do it, or it's not the right time, or I've got something going on. Hey, no problem.

I wasn't trying to, I wasn't trying to overcome their objections, but of the 30 people that got it ultimately. You know, a couple of them ended up working with me privately after that, which was exactly what it was designed to do. And even the ones that didn't, it still deepened our relationship. They now understand even more what it would be like to work with me in a deeper way, whether it's one-on-one or in another container.

And so I'm saying all this because I want you to feel confident offering a. Part of the transformation. A lot of the women that I work with, they, they know what it takes to go to the mountain and back again. They understand true transformation, but unfortunately, it's not something that everybody is ready to commit to.

Most of the time, it's not even about the price. It's about the fact that they don't think it's possible or that they don't think it's possible with you. And so. Yeah, these smaller no-brainer offers. Whether [00:06:00] one-to-one, which I've spoken about here before, or one to many, which I'm here telling you about right now, is.

An entry point a, uh, an an on ramping where the right people can be connected with, and it can be done any asynchronously, like from your phone because if you were to, you know, have a body cam on me all day, I am barely at my desk. And when I am, it is only for short periods of time. But I am in essence.

Working throughout the day, and I am always thinking about the people that I work with and the people in my network. And I'm always thinking about them in a way of, you know, how can I support them? How can I connect them? How can I build them up? How can I show their brilliance to the people I know? How can I connect them to somebody that I know?

How can I be helpful? And so my. My initiative, my, my goal in starting out with these conversations, this $47 offer or otherwise, is always to be helpful, and that is what I want you to embody. When you [00:07:00] invite someone to something you are not. Being nefarious, you are not being, uh, a bad person because you've invited them to something.

And I, I just, I feel called to say that out loud because I've been hearing from some of the women in my network that they've felt that way. Like, oh, I don't wanna bother them. And, um, that's just not the case. You're inviting them. You're inviting them, so. That's why right now, a, a like a right now offer is, this is so powerful, especially right now in our times, right?

Giving somebody a right now offer versus waiting until your bigger offer is either ready or you're ready to launch it or something else has to happen that you haven't quite done yet, give them a right now, no-brainer offer. It gives people a taste of what it's like to work with you, and it gives you clarity about who your best fit clients actually are.

So here's your action step. What's one problem you've solved for a client lately that you could teach or [00:08:00] guide a, a small group, five people, 10 people, 20 people through in let's say 60 or 90 minutes max. And I want you to sketch that as a $47 or a $97 offer. You don't need a sales page, just. Just a what you get.

Like you get one hour, you get a pre-call questionnaire, you get the recording for 30 days. You get to fill out this form with your homework and submit it to me and I'll review it. I'll send you a Loom video. I mean, these are just examples, right? So you just need what you get, how much it is and when you're doing it.

That's it. And I, I really want you to gain confidence and encouragement, so if you want to go deeper into this, please go into my free community. All the links are in the Ask me coach.com page, and I will see you Friday to talk more about how to turn that one time offer into consistent monthly revenue.

Talk to you soon.