Do you ever feel like in order for your content to convert, that you need to be talking to everyone who might possibly buy from you?

But it seems like the moment that you try to talk to everyone, no one is actually getting it.

No one's resonating.

No one actually feels like you're talking to them.

That is because when you are not speaking to one specific person, the people who are actually ready to pay your prices, to purchase your offer, they end up scrolling right past because they don't actually see themselves in your message.

Now, I have heard a lot of pushback, a lot of resistance, a lot of objections about getting super specific when it comes to your content.

This is something that I have always, I think, instinctually done.

They're instinctively instinctually, I'm pretty sure is not a word.

But this is pretty commonplace across marketing.

You know, you'll hear like, a client avatar, and you want to, you know, build out your avatar and know, like, all their things, which I do really think is beneficial.

But I also think there's a deeper level to it, because when you are getting so specific and when you are telling very specific stories to one specific person or to, you know, two specific people, if you want to build out, to quote, unquote, avatars, I just say my dream client.

But when you are getting so specific and talking to them, you're going to be telling stories that other people can insert themselves into.

So I rarely get the feedback directly from people, but I was actually at an event in September, and I had the opportunity to sit beside a storytelling expert.

How often do you get to sit beside a storytelling expert and tell stories to her and her give you feedback?

It was incredible.

It was total.

It was honestly worth the $75,000 that I paid to be in the room.

And I wasn't even there to learn about stories.

I was there to learn about sales.

But it was worth it to be in the room, to sit beside her for three days and have the opportunity to tell her some stories that I was using in my content and my landing page and my podcast and get feedback from her.

And she really gave me some confidence.

I'll be super honest, because she was like, you are such a captivating storyteller.

And before you go off and you're like, okay, this episode isn't for me.

I'm not good at telling stories, blah, blah, blah.

I want to gift you the confidence to know that you are really good at telling stories.

You might just need to learn how to get a little bit more specific.

Now, I will say my Imagination has always been wild and crazy.

Ever since I was little, I could picture the craziest things and I could turn them into words.

I've always been excellent at writing, but the reason for that is because I talk in detail.

Now, that's not always great if you are my poor husband, because he has to hear every single detail of every single part of my day when he gets home.

But it's really helped me with the podcast with my organic short form content.

When I am working on writing the book and I am, like, getting so detailed and so specific, and this is a skill that you can actually practice as well.

So one of the specific stories that I was telling to this storytelling expert, we had to do a little sales role play where I was helping her dream big and envision a big life.

And I told a story about.

So the what I was trying to sell on the other side of this was content creation is wildly important for your business in your life.

And so I was talking about.

I was talking to a real estate agent, and she was getting in the car.

She could hear her kids laughing in the background, and they had their boogie boards strapped to the top of the car, and her and her husband were holding hands.

They were backing out of the driveway, sipping on their lavender lattes, which was their road trip drink of choice.

And in that moment, she was so proud of the investment that she had made in, you know, allowing someone to come in and help her with content creation.

Because of that, her business was really out of the feast or famine season that she used to be in in her business, where vacation felt so heavy.

And now, because she had invested in a content strategist, she had invested in someone who could come in and really help her build her brand voice and see the what was possible with her content, she was able to finally enjoy a vacation with her family and be super present.

And honestly, that's what you want, isn't it?

And so I'm telling her this story, you know, I'm doing the whole verbatim because there's like little ninja skills all in that story.

And when I finished, she was like, wow, that was incredible.

She said, because I was able to put myself in that scenario, even though the details wouldn't have resonated with me.

And I was like, oh, I'm so interested in what you mean when you say that.

Like, tell me more.

She was like, well, first off, we would never go to the beach.

We would go to the mountains.

So we would have skis on top of our car instead of boogie boards.

She said, and me and my husband would never drink a lavender latte, she said, but we would go get, like, a chamomile tea.

She said, but as you were telling that story, because you were so specific when you said road trip drink, I immediately pictured, like, the chamomile tea in our hands, and we're headed to the mountains, and we've got the skis on top and it's chilly, and we're all laughing, and maybe we're listening to, like, some Christmas music.

She said, in that moment, I could picture myself in there, and that was when it kind of clicked for me.

Like, yes, I've been.

I've been telling stories for a long, long time.

Like I said, imagination girl over here.

But I realized in that moment that super specific stories, they allow your content to become more universal.

It's so crazy.

Like, the more specific that you are, it doesn't actually alienate.

It invites people in, and it allows them to see themselves in your story.

It creates a little bit of intimacy.

It makes your content a little bit more personable.

It gives it a real voice instead of, you know, in that scenario, I could have easily said, yeah, we backed out of the driveway and we headed on down the road.

It's like, no.

Like, get really nitty gritty with the details.

And for me, I almost feel like sometimes I give too much detail.

But when I'm telling a story and I see people nodding, I love telling stories in person because I can actually see it play out in real life.

But the more detail that you add, the more you will see people, like, put their phone down.

All of a sudden they will, like, perk up a little bit, and they'll really start resonating, even if it's something that they could never see themselves in.

So I was giving a presentation to a leadership group not long ago, and it was going to be a lot of men.

And so I was trying to pull all these sports analogies in there.

And I get in the room.

So I didn't know any of the people that were going to be in there.

And these men were not sports people.

We'll just put it like that.

I'm like, oh, my goodness.

All my analogies, like, don't even make any sense.

But because I was so specific, I pulled specific basketball players.

I talked about their specific team colors and specific moments of specific, like, specific games.

I just, like, got so granular.

Even though they weren't into sports, they were like.

I could see them kind of perk up.

They were putting their phones down they were, like, pulling their notebooks out and taking notes, and I was like, oh, this is hitting for them.

And it wasn't necessarily that they love sports.

I think they probably love sports just about as much as I do, which is negative 20.

But they could see themselves in the story.

They could insert themselves into, okay, maybe it's not sports.

Maybe it's, like, video games or maybe it's, you know, chess or, I don't know, whatever their, like, ideal situation would have been.

But because I was so specific, there was a depth and a resonance that was created.

And I also want you to think about speaking so clearly to one person.

So from the beginning of this podcast, I have spoken to one person throughout the whole time.

Now, her needs and wants have changed a little bit.

She has evolved over the last year, but I have spoken specifically to her for all 120 episodes every single time.

And it, in my opinion, has really resonated.

Because let me tell you this.

I am not a professional podcaster.

I probably had no, no right to really start a podcast in the first place.

But I have always been so intentional about speaking specifically to one person.

And I had someone who tunes into the podcast often.

She said this to me, and she didn't even realize it was such a huge compliment.

She said, I feel like every time I listen to your podcast that.

She said, always listen in the car, and I'm always, like, kind of dropping the kids off or maybe picking the kids up.

It's usually in between, like, a sports practice or, you know, I'm kind of, like, still drinking my, you know, coffee first thing in the morning.

I just dropped the kids off.

I'm kind of still half asleep.

I gotta go back home, and I gotta change and kind of clean the house and get, you know, get our.

Get our life started.

She said, I feel like you are right there with me.

She said, I feel like you're in your pajamas, too.

Hair's tied up in a bun, and we're just having a conversation.

I was like, I love that you say that, because that is seriously my mission with this podcast.

It's for this to be something that, yeah, if you want to take notes, go right ahead.

But I really want it to be just a podcast.

You can kind of have playing in the background.

Those are my favorite podcasts.

I love a podcast that gives me so much information that I have to, like, pause it and find a piece of paper and write something down.

But I also love my podcasts that just kind of let me tune in and tune out and Tune back in.

And so that is my hope that this podcast always does that.

But I do always want to give a little tangible takeaway before I leave you for the day.

So if you've been listening to this episode and you're like, okay, I don't think I'm doing this.

I don't think I'm getting specific enough.

I don't think I'm telling the right stories.

How am I supposed to know who I'm talking to, what they want to hear?

How does that work?

ChatGPT is your friend.

I'm telling you, the prompts that you put in are going to give you the output.

So I hear a lot of people like, oh, chatgpt doesn't work for me.

AI is so fake.

And blah, blah, blah, blah.

It is a user problem.

Because if you put really good prompts into ChatGPT, I promise it's going to help you.

Okay, so I want you to go and chatgpt, and I want you to describe your business, and if your business isn't where you want it to be yet, describe your dream business.

Like, if you.

If everything was perfect and, like, finances were not an issue, time's not an issue with what would your dream business be?

And then ask it to build out, like, a full client avatar.

Ask it to say, help me build up my dream client for you.

And then when you go to create a piece of content, it's going to be awkward at first because you're like, well, I'm literally supposed to just talk to this one person.

Yes, I promise you.

Your favorite content creators, your favorite podcasters, your favorite, like, substack or email newsletter, they are doing this.

They are speaking to one person.

And if you do that in your content, it is going.

Your content is going to light up.

Like I said, I am speaking specifically to one person.

Even right now, I'm thinking about her.

I'm thinking about her job.

I'm thinking about when she's listening to this podcast and what she needs to hear from me.

And that's exactly what I say.

And there's going to be people that listen to this podcast that are like, this doesn't resonate with me at all.

Good.

The point is that I want to repel the people who my content doesn't work for, and I want to attract the people that it does because I want everyone that listens to love this podcast.

Okay?

If they don't love it, there's a million other podcasts out there.

I love you.

On the way out of the door, you know what I'm saying.

Okay.

That is all I've got for you.

Today was a short and sweet episode, but this has been on my mind and on my heart because I hear so many people that are nervous to get super specific.

And so I wanted to provide that little nugget for you, per usual.

If you got some value out of this episode, please leave me a big fat five star review.

If you only halfway liked it, you can leave me a four or three.

But I would love a five, you know what I'm saying?

And send this to a friend.

I appreciate it more than you know.

Okay, I will see you in the next episode.