Welcome back to Selling Your Expertise. I'm Renee Hribar, and today we're talking about the magic move that turns one great workshop into ongoing revenue. My favorite three lever letters, MRR, monthly recurring revenue. And this is the turn that a lot of my service provider clients make when they start to sell their strategy separately and they start to see that they are worth so much more than just what their hands can do on the keyboard.
And so this is one of the easy first steps that I walk them through. And I wanna walk you through it too. So let's say. You took my advice on Monday and you ran a $47 workshop. You know, you, and let's say you sold 10 spots, okay? You made 470 bucks. You barely broke even. I mean, like, that's an upfront offer, right?
So what, what do you do now? Now what? So let's walk through my three part process. You like my accent? Yeah. I don't know. I'm testing it out. Number one, debrief and ask. Send a thank you message to every participant and ask them this, what was your biggest takeaway? Their answers become testimonials. They become content for you and honestly, sales page language for your next offer or the next time you offer this, maybe you'll offer it publicly next time or in a bigger way.
Number two, invite to the next step. You don't need to build a new thing. You just need to ask something like this. Do you want my help implementing this over the next few weeks? That becomes your next offer, right? Maybe it's a $500 offer. Maybe it's, you know, one Zoom call and uh, three weeks of Voxer or.
Pick a place to communicate with them. WhatsApp, or maybe it's a $2,000 offer and it's 30 days and it's, it's say three zoom calls and you know, 30 days of unlimited Voxer and access to a portal where you've organized something that they really like. And so it doesn't matter what's next, as long as there is something next.
It doesn't matter if you've run that container or offered that container. It does not need a a, it doesn't need a name. It doesn't even need a name yet. People like, what am I gonna name it? I'm like, unless you are gonna put it on a shelf and give it a QR code, then you don't need a name. The only name they have to know is that is their name and that this fits them.
And who better to guide them than you? Someone they've already paid, someone they've already spent time with, someone they probably have already learned quite a lot from, and yeah, they just need the invitation. Don't assume that they would ask if they wanted it because. While you are assuming that they're assuming, well, she would ask me if she had any openings, right?
So they assume you're busy, you assume they're not interested, and then you both lose. So let's stop doing that. Alright, number three, offer continued support. I can't tell you how many times I've said if I had a nickel every time I said that, I tell you I'd have a lot of nickels, so some people will want even more.
So you could create a rolling monthly offer. Maybe it's $197, maybe it's $997 for ongoing access to support and strategy and maybe a, a, a zoom call with you, or maybe not. I mean, there's a thousand ways to slice this. I. Like I said on the Monday episode, and again, if you haven't listened to that, please go back.
You are gonna thank yourself. And I mentioned how I had a whole interview series called My Expert Interview series, where I have a segment of the interview where every person goes through the anatomy of an offer and we break down their offers. And these are people in all different industries. I bet you there's someone that I interviewed that has the same industry as you.
And again, if you are not aware of this or if you're not into the community. Get on my email list, go to ask me coach.com, get on there and hit reply to an email and say, Hey, I'm, I'm looking for those interviews you did. What's the link? And me or my team will help you. And we'll, of course we'll direct you to the right link.
If we can find out what you do and how you do it, we'll send you to somebody who we think. You'd really enjoy their interview, especially when it comes to their anatomy of an offer. And so these three steps that I just shared with you can turn a $47 workshop into a five figure revenue stream over and over and over again month over month.
No new content, just deeper connections and the right next step. That's it. So if you ran a small offer recently or plan to map out your three follow-up steps, ask, invite, and support, you've got this. I'll see you next week.