1 00:00:00,240 --> 00:00:02,100 Matt Hughes: Hello, welcome to YouTube Success. 2 00:00:02,170 --> 00:00:03,460 My name is Matt Hughes, King of Video. 3 00:00:03,680 --> 00:00:05,670 And I'm here with Louise Brogan. 4 00:00:05,800 --> 00:00:07,439 Louise, that is how you say your name, right? 5 00:00:08,420 --> 00:00:08,570 Louise Brogan: Yes. 6 00:00:08,570 --> 00:00:09,110 Matt Hughes: Okay, good. 7 00:00:09,110 --> 00:00:10,600 I just had to check for a minute there. 8 00:00:10,600 --> 00:00:13,259 My brain went, Matt, you've just pronounced the name wrong. 9 00:00:14,159 --> 00:00:15,180 Always does this to me. 10 00:00:15,430 --> 00:00:16,340 So I'm here with Louise. 11 00:00:16,340 --> 00:00:20,180 Louise is, well, I'll tell you what we normally do Louise, is we get our guests 12 00:00:20,180 --> 00:00:24,640 to introduce themselves and then I'll add a bit of padding around it if I don't feel 13 00:00:24,650 --> 00:00:27,700 like you've sold yourself well enough, but I'm sure you're good enough at doing this. 14 00:00:28,070 --> 00:00:30,863 You know, a lot of people when I asked them to introduce yourself, they just 15 00:00:30,863 --> 00:00:32,193 don't make out that they're amazing. 16 00:00:32,193 --> 00:00:33,853 And I'm always disappointed about that. 17 00:00:33,883 --> 00:00:34,703 So go for it. 18 00:00:34,733 --> 00:00:37,823 Tell us what you do and we can talk about why we got you here. 19 00:00:38,723 --> 00:00:39,193 Louise Brogan: Okay. 20 00:00:39,223 --> 00:00:43,753 So I run a LinkedIn marketing agency. 21 00:00:43,793 --> 00:00:46,223 We are based in Belfast, Northern Ireland. 22 00:00:46,573 --> 00:00:48,423 However, we don't have any Northern Irish clients. 23 00:00:48,423 --> 00:00:54,343 We work with clients from all over Europe and North America, a few from Australia, 24 00:00:54,343 --> 00:00:58,213 New Zealand, and we help people. 25 00:00:58,873 --> 00:01:01,823 My goal really is to help people understand how to 26 00:01:01,823 --> 00:01:02,983 use LinkedIn for business. 27 00:01:03,253 --> 00:01:07,883 That's everything it's about, and that's from my free content to my 28 00:01:08,323 --> 00:01:12,343 paid services that we offer, training workshops and done-for-you services. 29 00:01:12,993 --> 00:01:16,793 I'm in business 11 years this year. 30 00:01:16,863 --> 00:01:20,564 And I switched over to LinkedIn about 5 years ago. 31 00:01:20,564 --> 00:01:23,784 So it originally was social media management across all social media. 32 00:01:24,674 --> 00:01:29,744 I actually had a great relationship with Facebook at one time where I was hosting 33 00:01:30,399 --> 00:01:34,889 business breakfasts on behalf of Facebook and Instagram in Northern Ireland. 34 00:01:34,969 --> 00:01:39,079 And then I decided to niche down to LinkedIn for a couple of different 35 00:01:39,079 --> 00:01:43,079 reasons, but mainly because being niched down in social media, 36 00:01:43,919 --> 00:01:45,529 it's just a good idea really. 37 00:01:46,149 --> 00:01:47,379 And allowed me to focus on it. 38 00:01:47,749 --> 00:01:53,864 And yeah, I'm also a small business champion in the UK, which I love. 39 00:01:53,924 --> 00:01:58,624 I get to go to the House of Lords and swan about having canapes and champagne 40 00:01:59,044 --> 00:02:00,804 with other small business owners. 41 00:02:00,864 --> 00:02:05,234 And a year and a half ago, Matt, I got invited to meet the King because of that. 42 00:02:05,854 --> 00:02:09,454 So I was invited to Buckingham Palace to meet King Charles in recognition of 43 00:02:09,484 --> 00:02:11,504 my work with small businesses in the UK. 44 00:02:12,894 --> 00:02:16,934 The small business work is all voluntary stuff that I do, and the main business 45 00:02:16,974 --> 00:02:20,624 is LinkedIn, whether it's done for you or teaching you how to do it yourself. 46 00:02:21,144 --> 00:02:21,604 Matt Hughes: Wicked. 47 00:02:21,674 --> 00:02:24,644 Well, I mean, there's definitely no padding I need to add there. 48 00:02:24,644 --> 00:02:26,344 I think that all sounds very impressive enough. 49 00:02:27,554 --> 00:02:31,084 So small business champion, is that a role that you're given? 50 00:02:31,084 --> 00:02:32,154 How do you end up doing that? 51 00:02:32,934 --> 00:02:38,274 Louise Brogan: Yeah, so in 2017, I entered the small business Saturday Top 100. 52 00:02:38,789 --> 00:02:44,779 It's not an award as such, but basically they focus on 100 businesses every year 53 00:02:44,779 --> 00:02:48,219 in the run up to Small Business Saturday, which is the first Saturday in December. 54 00:02:48,219 --> 00:02:51,224 So I applied to be in that and I was successful. 55 00:02:51,244 --> 00:02:55,344 So that was in 2017 and they liked me and they asked me 56 00:02:55,344 --> 00:02:57,054 to do some webinars for them. 57 00:02:57,094 --> 00:02:59,484 And then they asked me, would I be one of their champions? 58 00:02:59,544 --> 00:03:04,534 So I've been a champion for them since definitely since before the pandemic. 59 00:03:05,974 --> 00:03:09,574 And they made me their business, Small Business Of The Year during 60 00:03:09,584 --> 00:03:12,584 the pandemic, which was hilarious. 61 00:03:12,644 --> 00:03:17,814 So I was at home, I'd just been out like with my son horse riding or something. 62 00:03:17,814 --> 00:03:19,794 So it was whenever we were all allowed to be out and about, 63 00:03:19,804 --> 00:03:20,724 we weren't really traveling. 64 00:03:21,324 --> 00:03:26,294 So I was sitting in my house in my like, you know, sloppy trackies type of 65 00:03:26,294 --> 00:03:30,704 thing, and there's a knock at the door and there's the Small Business Saturday 66 00:03:30,704 --> 00:03:35,094 guys, live streaming and they'd see me as their Small Business Of The Year. 67 00:03:35,104 --> 00:03:37,694 And I was like, better, better, 68 00:03:37,694 --> 00:03:38,224 Matt Hughes: Give me a minute. 69 00:03:38,224 --> 00:03:38,344 Better 70 00:03:38,344 --> 00:03:39,784 Louise Brogan: nervous that it'd be good. 71 00:03:39,784 --> 00:03:41,204 I was like, 72 00:03:41,369 --> 00:03:44,240 Matt Hughes: I mean, I don't watch TV anymore, but it's like those shows 73 00:03:44,240 --> 00:03:47,430 that they do on the Saturdays and they get people and they're always 74 00:03:47,430 --> 00:03:49,392 in the gyms or the ones or whatever. 75 00:03:49,613 --> 00:03:49,863 Louise Brogan: Oh my God. 76 00:03:49,863 --> 00:03:53,003 Matt Hughes: And it gets some lippy on or whatever it is that you do. 77 00:03:53,443 --> 00:03:54,103 Louise Brogan: Hilarious. 78 00:03:54,103 --> 00:03:54,613 It was hilarious. 79 00:03:54,613 --> 00:03:54,873 Matt Hughes: Wicked. 80 00:03:54,873 --> 00:03:55,153 Well, that's 81 00:03:55,283 --> 00:03:55,733 Louise Brogan: were lovely. 82 00:03:55,733 --> 00:03:58,433 And luckily, it was only live streamed to their community. 83 00:03:58,463 --> 00:03:59,223 Thank heavens. 84 00:04:00,233 --> 00:04:00,493 Matt Hughes: Good. 85 00:04:00,493 --> 00:04:04,733 Well, I mean, you know, and I hear that story and it just, although it 86 00:04:04,793 --> 00:04:07,883 sounds really impressive, actually the way you describe it sounds 87 00:04:07,883 --> 00:04:11,443 really just like it's normal. 88 00:04:12,043 --> 00:04:15,803 And actually, it's not normal at all, all of these things that you've achieved. 89 00:04:15,983 --> 00:04:19,253 And I think, you know, I asked about the small business champion thing 90 00:04:19,253 --> 00:04:22,433 because I think all of the people that I speak to on this podcast 91 00:04:23,033 --> 00:04:24,693 are champions of small business. 92 00:04:25,383 --> 00:04:28,313 So not necessarily they maybe have official title or they've not got that 93 00:04:28,653 --> 00:04:32,853 backstory really, but the great thing about the creator community in general 94 00:04:32,853 --> 00:04:36,853 is for the most part, we're all doing stuff actually that we really love doing. 95 00:04:36,973 --> 00:04:40,683 And so it kind of feels weird that we get paid to do it as well. 96 00:04:41,103 --> 00:04:43,898 And so therefore everyone I speak to in the creative community 97 00:04:43,938 --> 00:04:45,248 is really happy to be doing it. 98 00:04:45,438 --> 00:04:47,458 It's not like you're stuck in a corporate job that you hate. 99 00:04:47,898 --> 00:04:48,218 Louise Brogan: No. 100 00:04:48,958 --> 00:04:49,748 Matt Hughes: So, good. 101 00:04:49,838 --> 00:04:51,038 So, thanks for sharing that. 102 00:04:51,368 --> 00:04:54,298 And just like some of the other guests I've had, we've had Judi 103 00:04:54,318 --> 00:04:56,098 Fox, who's LinkedIn as well. 104 00:04:56,498 --> 00:05:00,828 It feels weird having a LinkedIn person on YouTube, but we've got a 105 00:05:00,828 --> 00:05:04,048 really nice YouTube journey to share. 106 00:05:04,098 --> 00:05:07,428 You're a speaker at TubeFest as well for the same reason. 107 00:05:07,428 --> 00:05:09,508 And so what I really wanted to do is dig into this. 108 00:05:09,508 --> 00:05:14,848 And what we just talked about backstage was how people like you and me, 109 00:05:15,328 --> 00:05:17,418 who are classed as small creators. 110 00:05:17,478 --> 00:05:20,578 So there's a guy whose name I forget right now, who started 111 00:05:20,578 --> 00:05:22,148 the hashtag, no small creator. 112 00:05:22,458 --> 00:05:26,038 I think a small creator is defined as like less than a hundred thousand, 113 00:05:26,048 --> 00:05:27,598 which seems ridiculous to me anyway. 114 00:05:27,833 --> 00:05:28,663 Louise Brogan: Oh my Lord. 115 00:05:29,338 --> 00:05:31,388 Matt Hughes: but, or maybe it's less than 10,000. 116 00:05:31,408 --> 00:05:32,578 So maybe you've gone past that. 117 00:05:32,588 --> 00:05:38,018 But the point is we are in a position where we can be great examples for 118 00:05:38,018 --> 00:05:41,308 people that are getting started, people that are thinking about this. 119 00:05:41,818 --> 00:05:45,448 And in your case, YouTube wasn't the focus. 120 00:05:45,498 --> 00:05:48,338 Actually LinkedIn was the focus, like you say, and you've 121 00:05:48,338 --> 00:05:49,948 grown to 10,000 subscribers. 122 00:05:49,978 --> 00:05:54,968 So can we talk about then your YouTube journey and how that all came about? 123 00:05:55,803 --> 00:05:56,343 Louise Brogan: Love to. 124 00:05:57,193 --> 00:06:00,473 So it's, and I'll cover a little bit about this at TubeFest. 125 00:06:01,805 --> 00:06:08,221 So I love that I have a YouTube channel and I have all these people who message 126 00:06:08,221 --> 00:06:11,271 me and ask me questions on YouTube. 127 00:06:11,271 --> 00:06:13,271 It's like a wonderful part of my business. 128 00:06:14,811 --> 00:06:19,621 And it actually has ended up bringing leads to me, but during the pandemic, 129 00:06:20,321 --> 00:06:22,151 it was 2020, I started this. 130 00:06:22,201 --> 00:06:25,471 So I was in a little mastermind group with five people. 131 00:06:25,481 --> 00:06:26,631 It was five of us all together. 132 00:06:27,001 --> 00:06:28,651 I called it my English mastermind. 133 00:06:28,671 --> 00:06:31,551 So there's three guys in England, a woman from Australia 134 00:06:31,551 --> 00:06:33,271 and me in this little group. 135 00:06:33,421 --> 00:06:35,621 We had actually formed a mastermind before the pandemic. 136 00:06:35,621 --> 00:06:38,511 So when the pandemic hit, we were like a lifeline to each other. 137 00:06:39,001 --> 00:06:42,881 And in that group, there's two guys who are really big on YouTube. 138 00:06:44,076 --> 00:06:44,506 Matt Hughes: Who are they? 139 00:06:44,506 --> 00:06:45,306 Can you name them all? 140 00:06:45,471 --> 00:06:46,421 Louise Brogan: Yeah, absolutely. 141 00:06:46,421 --> 00:06:53,271 So Tom Martin, who started the BBC's YouTube channel and Luke Sharon who does, 142 00:06:53,351 --> 00:06:53,531 Matt Hughes: Well. 143 00:06:53,531 --> 00:06:53,741 Yeah. 144 00:06:54,451 --> 00:06:54,791 Louise Brogan: Yeah. 145 00:06:54,791 --> 00:06:57,111 So Luke's on a video marketing agency. 146 00:06:57,771 --> 00:07:03,881 His personal YouTube is all about fitness and Marvel characters. 147 00:07:04,961 --> 00:07:05,201 Matt Hughes: Yeah. 148 00:07:05,201 --> 00:07:05,501 Yeah. 149 00:07:05,711 --> 00:07:06,491 Really fascinating. 150 00:07:06,641 --> 00:07:09,471 Actually, I dunno if I've told you this 'cause you must have told me 151 00:07:09,471 --> 00:07:13,086 about Tom before, but the first time I went to VidSummit in the US, the 152 00:07:13,356 --> 00:07:15,456 first session I saw was Tom Martins. 153 00:07:15,941 --> 00:07:18,521 And he was a British guy and I was like, Oh, there's a British guy here. 154 00:07:18,951 --> 00:07:19,841 And it blew me away. 155 00:07:19,841 --> 00:07:21,161 He did like a keyword thing. 156 00:07:21,161 --> 00:07:23,641 I did ask him to speak at TubeFest actually, but he said he wasn't 157 00:07:23,651 --> 00:07:25,291 really doing that stuff anymore. 158 00:07:25,426 --> 00:07:26,396 Louise Brogan: No, he's not doing that now. 159 00:07:26,396 --> 00:07:26,766 Yeah. 160 00:07:27,031 --> 00:07:28,971 Matt Hughes: But it blew me away and he built like this whole 161 00:07:28,971 --> 00:07:31,361 channel around a barbecue food. 162 00:07:31,551 --> 00:07:33,031 And he was like, I'm going to give away this channel. 163 00:07:33,031 --> 00:07:34,081 I've done all the research. 164 00:07:34,141 --> 00:07:36,121 It's going to get loads of subscribers, but I don't want it. 165 00:07:36,331 --> 00:07:38,041 It's just for the presentation. 166 00:07:38,041 --> 00:07:40,791 But oh, that's fascinating that you were in that together. 167 00:07:40,791 --> 00:07:43,841 And then of course, Luke, Luke's channel is growing massively as well, isn't it? 168 00:07:43,841 --> 00:07:44,021 So 169 00:07:44,021 --> 00:07:44,211 Louise Brogan: Yeah. 170 00:07:44,631 --> 00:07:45,031 Yeah. 171 00:07:45,031 --> 00:07:49,941 So Luke actually was in the, he does a lot of YouTube Shorts and he was in the 172 00:07:49,941 --> 00:07:53,251 Shorts programme thing that they did. 173 00:07:53,291 --> 00:07:56,751 I don't know the proper terminology for it, but yeah, he's made a 174 00:07:56,751 --> 00:07:58,221 ton of money from his channel. 175 00:07:58,231 --> 00:07:58,801 It's amazing. 176 00:07:58,851 --> 00:07:59,221 Matt Hughes: Yet? 177 00:07:59,691 --> 00:07:59,881 Louise Brogan: Yes. 178 00:08:00,171 --> 00:08:04,226 And then they said, Louise, you should do a YouTube channel about, you know 179 00:08:04,226 --> 00:08:08,636 about LinkedIn and I'm like, oh, well it turned out, Matt, that I actually had 180 00:08:08,636 --> 00:08:13,116 done, I had tried YouTube previously, and I'd done some videos about Facebook 181 00:08:13,176 --> 00:08:17,756 and I got an email from YouTube one day to say, your video has passed, I don't 182 00:08:17,756 --> 00:08:19,706 know, like a thousand views or 2000 views. 183 00:08:19,706 --> 00:08:20,606 I'm like, what video? 184 00:08:21,056 --> 00:08:24,116 And I said to Tom about it, and he went, Louise, you've got a YouTube 185 00:08:24,116 --> 00:08:25,486 channel and you didn't realise. 186 00:08:26,671 --> 00:08:29,371 Matt Hughes: Do you know how many people I hear that they say that and 187 00:08:29,371 --> 00:08:31,521 they're like, oh, let me just have a look and they log in and they're 188 00:08:31,521 --> 00:08:36,111 like, oh my god, I've got 70,000 views on this video from seven years ago. 189 00:08:37,906 --> 00:08:40,116 Louise Brogan: So he said, I think you could really give this a go. 190 00:08:40,146 --> 00:08:41,216 So it was a pandemic. 191 00:08:41,246 --> 00:08:42,526 I've got three teenagers. 192 00:08:42,566 --> 00:08:45,736 They were at home and you know, people with little kids during 193 00:08:45,736 --> 00:08:48,576 the pandemic had to do a lot of handholding, but when they're 194 00:08:48,576 --> 00:08:52,401 teenagers, They are kind of getting on and doing their own work themselves. 195 00:08:53,131 --> 00:08:55,881 So I'm like, I might as well give it a go. 196 00:08:55,921 --> 00:08:56,121 Sure. 197 00:08:56,121 --> 00:08:58,371 What else am I going to do locked up in the house all day? 198 00:08:59,461 --> 00:09:02,441 So I started making videos and it was hilarious because I had no 199 00:09:02,441 --> 00:09:03,771 idea what the heck I was doing. 200 00:09:04,361 --> 00:09:07,901 And then people started to comment on it, on the videos. 201 00:09:08,091 --> 00:09:13,321 And it was always, I've always come at it from how can I create a video to 202 00:09:13,321 --> 00:09:15,251 answer a question on how to use LinkedIn? 203 00:09:15,891 --> 00:09:21,311 And the comments I get, Matt, from people are things like, I love how 204 00:09:21,311 --> 00:09:23,156 you explain that so clearly, Louise. 205 00:09:23,586 --> 00:09:27,016 Lots of people say, I don't like those other videos where people are like jumping 206 00:09:27,016 --> 00:09:28,926 around and waving their arms in the air. 207 00:09:29,326 --> 00:09:32,456 It's just, we watch your video and you literally answer the 208 00:09:32,456 --> 00:09:34,156 question that I wanted to ask. 209 00:09:34,566 --> 00:09:39,003 So I started, I was getting, I was getting a buzz out of it, right? 210 00:09:39,003 --> 00:09:39,573 It was fun. 211 00:09:39,603 --> 00:09:40,093 It was fun. 212 00:09:40,513 --> 00:09:43,223 And then I thought, Oh, I need to hit this 1,000 subscriber thing. 213 00:09:43,583 --> 00:09:46,103 And then I need to hit this 4,000 watch hours thing. 214 00:09:46,673 --> 00:09:49,773 And then I started to like get some serious traction. 215 00:09:50,103 --> 00:09:51,073 And it was really funny. 216 00:09:51,073 --> 00:09:55,023 I spoke at Uplift Live, which was the UK's first LinkedIn conference. 217 00:09:55,023 --> 00:09:58,093 It was in 21st of March, just only a few weeks ago. 218 00:09:58,763 --> 00:10:02,393 And all the other LinkedIn speakers, there's seven other speakers. 219 00:10:03,043 --> 00:10:06,538 They were all like "Louise, how have you cracked this YouTube thing?" 220 00:10:06,608 --> 00:10:10,368 Like, you know, they're, half of them are posting videos on YouTube 221 00:10:10,378 --> 00:10:11,348 and they're getting nothing. 222 00:10:11,358 --> 00:10:12,338 They're getting nowhere. 223 00:10:12,728 --> 00:10:16,408 And I'm like, well, you know, maybe it's my personality. 224 00:10:16,458 --> 00:10:18,338 I like to learn how to do things. 225 00:10:18,818 --> 00:10:21,558 And it's still, like I said to you, Matt, it's a baby channel. 226 00:10:21,598 --> 00:10:26,023 You know, I've got 10,000 subscribers, which I know is tiny, compared to 227 00:10:26,023 --> 00:10:30,733 most YouTubers, but to the other people who are in my space, they 228 00:10:30,733 --> 00:10:33,823 are all looking at me going, how the heck did you make that work? 229 00:10:34,608 --> 00:10:34,948 Matt Hughes: Okay. 230 00:10:34,948 --> 00:10:39,691 Well that's fascinating and I'll come back to that in a second. 231 00:10:40,341 --> 00:10:41,941 Can we just talk about your strategy? 232 00:10:42,161 --> 00:10:42,481 What? 233 00:10:42,986 --> 00:10:47,786 You said you started in 2020, or you got serious about it in during lockdown. 234 00:10:48,276 --> 00:10:49,966 What was, did you have a strategy? 235 00:10:49,986 --> 00:10:53,046 Did you think about it strategically or did you just think I'm just 236 00:10:53,046 --> 00:10:54,186 going to post some videos? 237 00:10:55,726 --> 00:10:57,246 Louise Brogan: Well, I did think about it strategically. 238 00:10:57,836 --> 00:11:01,681 I did think how do I, I wanted to learn how to do it properly. 239 00:11:01,711 --> 00:11:05,991 I did outsource thumbnails to people on Fiverr for a while. 240 00:11:06,021 --> 00:11:08,121 And then I thought, I'm sure I can do this myself. 241 00:11:08,121 --> 00:11:11,611 So I think while the channel wasn't making any money, I wasn't 242 00:11:11,611 --> 00:11:12,891 prepared to put any money into it. 243 00:11:14,321 --> 00:11:18,071 And I did meet Austin Armstrong in San Diego when we were at 244 00:11:18,101 --> 00:11:21,041 Social Media Marketing World, who is one of the other speakers. 245 00:11:21,041 --> 00:11:25,981 I'm really like, I'm so excited to see the other speakers at TubeFest because I feel 246 00:11:25,991 --> 00:11:27,721 like I'm gonna learn so much from them. 247 00:11:29,201 --> 00:11:32,841 And he said to me, I said, you know, this is where I'm at with the channel. 248 00:11:32,841 --> 00:11:35,491 It's really small, but I am getting business leads from it. 249 00:11:35,861 --> 00:11:38,211 And he said, well, Louise, the channel could be your whole business. 250 00:11:38,591 --> 00:11:40,051 And I'm like, I don't think so. 251 00:11:40,131 --> 00:11:43,531 I don't think that's really, I don't think that's possible. 252 00:11:43,941 --> 00:11:44,621 And he says, absolutely. 253 00:11:44,781 --> 00:11:48,181 It could be says, you know, if you start to invest, you know, in 254 00:11:48,181 --> 00:11:51,251 getting professional editing, help prevent, please don't pitch me. 255 00:11:51,281 --> 00:11:52,091 Anybody watching this? 256 00:11:54,761 --> 00:11:55,701 And I thought, yes. 257 00:11:55,911 --> 00:11:59,601 So, you know, I can see that being the case in the future. 258 00:12:02,231 --> 00:12:04,141 But right now I'm building a LinkedIn business. 259 00:12:05,581 --> 00:12:08,511 and we do, and you can't focus on different things. 260 00:12:09,121 --> 00:12:15,521 So the strategy for the channel turned into 'here is somewhere to send people, 261 00:12:15,581 --> 00:12:17,651 who don't want to pay for our services.' 262 00:12:18,461 --> 00:12:23,921 And that's genuinely, that's what I see it as, because you think about 263 00:12:24,051 --> 00:12:27,521 the small business champion work that I do, a lot of those webinars I do 264 00:12:27,521 --> 00:12:28,901 for the small business community. 265 00:12:29,311 --> 00:12:30,661 Those are small startups. 266 00:12:30,691 --> 00:12:33,831 They are what Americans call the mom and pop shops. 267 00:12:34,591 --> 00:12:39,871 They don't have the money to spend to outsource their LinkedIn work, but they 268 00:12:39,881 --> 00:12:44,051 want me, they want to ask me questions and I want to help them, but I don't 269 00:12:44,051 --> 00:12:49,316 want to spend, you know, I don't want to say, Oh yeah, you can get on a call with 270 00:12:49,316 --> 00:12:52,576 me and pick my brain for half an hour for free, you know, three times a week. 271 00:12:52,916 --> 00:12:54,756 I don't really have time to do that because I have a 272 00:12:54,756 --> 00:12:56,236 team and a business to run. 273 00:12:56,816 --> 00:12:59,246 So instead, I thought, well, why don't I just answer all their 274 00:12:59,246 --> 00:13:01,146 questions and make videos out of them? 275 00:13:01,746 --> 00:13:06,976 And because I know these are the questions people have, then more people 276 00:13:06,976 --> 00:13:08,546 are going to watch those videos, right? 277 00:13:09,076 --> 00:13:10,556 So that's kind of been the strategy. 278 00:13:10,556 --> 00:13:13,446 It's been like a resource that I can send people to. 279 00:13:13,496 --> 00:13:19,596 But then about a year and a half ago, it changed it, but it changed a little 280 00:13:19,596 --> 00:13:25,536 bit for me because I started getting what I call a different level of 281 00:13:25,546 --> 00:13:31,186 followers on YouTube, a different, like this senior people at the big 282 00:13:31,246 --> 00:13:35,946 companies, like the head of venture capital for one of the big accountancy 283 00:13:35,946 --> 00:13:38,646 firms in the UK found me through YouTube. 284 00:13:39,046 --> 00:13:43,756 A client found me through YouTube because he was in China and he was looking for 285 00:13:43,856 --> 00:13:45,386 answers to questions about LinkedIn. 286 00:13:45,936 --> 00:13:49,186 The head of security for one of the big, what do you call, it's a 287 00:13:49,191 --> 00:13:51,396 gang, the Google, Apple, whatever. 288 00:13:52,186 --> 00:13:52,246 Matt Hughes: Yeah. 289 00:13:52,516 --> 00:13:53,847 Louise Brogan: Like the head of, one of the head of their 290 00:13:53,847 --> 00:13:55,737 security found me through YouTube. 291 00:13:56,207 --> 00:13:58,107 And I was like, oh, this is interesting. 292 00:13:58,477 --> 00:14:02,517 Somebody who was then the head of LinkedIn advertising in Dublin 293 00:14:02,517 --> 00:14:04,307 found me through, you know. 294 00:14:04,307 --> 00:14:09,647 So these bigger power players, I guess, in industry were starting to 295 00:14:09,647 --> 00:14:12,937 connect with me and they would all say, Oh, we find you on YouTube. 296 00:14:12,987 --> 00:14:17,077 And I thought, Oh, there's more to this than me just answering questions 297 00:14:17,077 --> 00:14:20,572 and sending my lovely small business friends this content for free. 298 00:14:20,992 --> 00:14:22,532 So I need to take this a bit more seriously. 299 00:14:22,562 --> 00:14:28,512 So I'm starting to do more strategic content on the channel that is around 300 00:14:28,512 --> 00:14:32,472 how to use LinkedIn company pages and how to use LinkedIn from that 301 00:14:32,472 --> 00:14:34,142 larger corporation point of view. 302 00:14:34,302 --> 00:14:36,012 But of course, Matt, that doesn't get as many views. 303 00:14:36,587 --> 00:14:40,707 So it's like you're in a juxtaposition here because if I create lots of videos 304 00:14:40,757 --> 00:14:45,027 on how to write your LinkedIn profile, how to write a LinkedIn post, how to 305 00:14:45,027 --> 00:14:49,807 message someone on LinkedIn, how to post on LinkedIn, those videos get thousands 306 00:14:49,807 --> 00:14:52,317 of views, but don't bring me any business. 307 00:14:52,472 --> 00:14:52,892 Matt Hughes: Okay. 308 00:14:52,997 --> 00:14:53,637 Louise Brogan: Whereas, 309 00:14:54,722 --> 00:14:58,062 Matt Hughes: Yeah, well, look, there's so many things I've got to dig into. 310 00:14:58,437 --> 00:14:59,167 Louise Brogan: Sorry, I will stop. 311 00:14:59,362 --> 00:14:59,982 Matt Hughes: It's all right. 312 00:14:59,982 --> 00:15:01,832 It's all right, because it's really important. 313 00:15:01,902 --> 00:15:05,432 And I've been just making notes to talk about these things because I feel 314 00:15:05,442 --> 00:15:08,032 like I'll talk to you for hours if I don't ask some of these questions. 315 00:15:10,412 --> 00:15:12,622 I want to talk about the first thing, which is here's where to 316 00:15:12,622 --> 00:15:14,622 send people who can't afford me. 317 00:15:15,162 --> 00:15:22,122 That is such an abundant way of thinking, and it is so hard for a lot of people 318 00:15:22,122 --> 00:15:24,542 that are not in an abundant mindset. 319 00:15:25,652 --> 00:15:27,902 And I just assume everyone knows what I mean by that. 320 00:15:28,222 --> 00:15:32,722 For anyone that doesn't know, your mind is in one of two places most of the time. 321 00:15:32,732 --> 00:15:34,452 It's either in lack or abundance. 322 00:15:35,222 --> 00:15:37,952 And if you're in lack, it's in a position where I've been 323 00:15:37,952 --> 00:15:39,282 before, where I've been in debt. 324 00:15:39,752 --> 00:15:44,637 And I always describe it as this cloud over me, that this financial 325 00:15:44,647 --> 00:15:48,127 cloud that stops me being thinking about things in a really positive way, 326 00:15:48,167 --> 00:15:49,437 because I'm always worried about money. 327 00:15:49,947 --> 00:15:52,447 When you get into abundance and you don't think about that. 328 00:15:52,447 --> 00:15:54,537 And I'm just talking to this from a financial point of view. 329 00:15:55,047 --> 00:15:57,557 You suddenly start to see the world in a different way. 330 00:15:57,597 --> 00:16:01,577 And the way you described that, here's where to send people who can't afford me. 331 00:16:02,177 --> 00:16:05,257 The reason why that's abundant is because you're giving away your stuff for free. 332 00:16:06,102 --> 00:16:08,592 And it's probably one of the biggest objections people have 333 00:16:08,592 --> 00:16:12,852 with YouTube is like, what happens if I give away all my stuff? 334 00:16:12,892 --> 00:16:14,662 Will people just not hire me? 335 00:16:15,562 --> 00:16:20,292 And actually you recognise that you couldn't help those people at the lower 336 00:16:20,292 --> 00:16:23,732 end, lower financially, not as people. 337 00:16:23,762 --> 00:16:24,692 I want to make that clear. 338 00:16:25,972 --> 00:16:30,012 So you just gave them the content and so you delivered value to them fast. 339 00:16:30,702 --> 00:16:34,232 And of course, a lot of those smaller businesses, those mom and pop shops. 340 00:16:34,577 --> 00:16:36,287 Some of them end up big businesses. 341 00:16:36,997 --> 00:16:41,757 And so you help them in 2020 in the pandemic, when they can't open their shop. 342 00:16:41,827 --> 00:16:44,647 And in two years time, when they can afford you, because things have opened 343 00:16:44,687 --> 00:16:46,937 back up again, they go, I remember Louise. 344 00:16:47,007 --> 00:16:50,107 Louise is the one that helped me when things were really bad for us. 345 00:16:50,252 --> 00:16:50,562 Yeah, 346 00:16:51,897 --> 00:16:57,103 Louise Brogan: Yeah, and I think as well, um, there's, you know, when 347 00:16:57,103 --> 00:17:03,843 you, I've said to people, people say, if I'd had a sales call a week and a 348 00:17:03,843 --> 00:17:08,023 half ago, Matt, with an organisation, it's quite a big organisation and 349 00:17:08,083 --> 00:17:12,753 they were talking to me about LinkedIn training and doing several sessions of 350 00:17:12,753 --> 00:17:16,533 LinkedIn workshops for them and their staff, you know, like from senior level 351 00:17:16,533 --> 00:17:18,183 on, so there'd be multiple workshops. 352 00:17:18,193 --> 00:17:20,403 So it'd be a really good contract to win. 353 00:17:21,053 --> 00:17:25,743 And I just said to them, everything I will teach you, you can learn 354 00:17:25,743 --> 00:17:27,203 for free on my YouTube channel. 355 00:17:27,793 --> 00:17:31,103 So, you know, and that actually won me the contract because they 356 00:17:31,103 --> 00:17:36,373 were like, well, it's, it shows integrity and honesty, I think. 357 00:17:36,693 --> 00:17:41,553 And companies who have the budget don't want to sit and 358 00:17:41,553 --> 00:17:42,993 work through YouTube videos. 359 00:17:43,583 --> 00:17:46,793 They want you to come and deliver it bespoke to them. 360 00:17:46,833 --> 00:17:48,703 And that's something I learned as well. 361 00:17:49,093 --> 00:17:53,233 You know, Gavin, the guy in China, and I've checked with him, he's 362 00:17:53,233 --> 00:17:54,983 going to be on my presentation. 363 00:17:55,003 --> 00:17:55,763 He's okay with that. 364 00:17:56,403 --> 00:18:00,503 You know, everything that I have talked to him about, he could sit 365 00:18:00,533 --> 00:18:05,393 and do on his own, but he is busy off building this global business. 366 00:18:05,593 --> 00:18:07,123 And didn't want to have to do that. 367 00:18:07,153 --> 00:18:12,063 He wanted to outsource and pay for our services and he did for a year. 368 00:18:12,383 --> 00:18:14,843 But he could have sat and did it all himself, but that's not his thing. 369 00:18:15,203 --> 00:18:17,693 It's not that it's not his skillset cause he could have learned it. 370 00:18:18,253 --> 00:18:20,823 He is just on a different level of the business. 371 00:18:20,853 --> 00:18:25,343 And that's, I think, I've been in business 11 years. 372 00:18:25,983 --> 00:18:29,543 And when I started out, if I think about the clients that I started working with, 373 00:18:29,563 --> 00:18:34,873 they were a Pilates instructor, a local businessman who owned three kebab shops, 374 00:18:35,403 --> 00:18:37,563 really fabulous, fabulous businesses. 375 00:18:38,353 --> 00:18:42,948 And now I'm working with global learning and development companies, 376 00:18:43,518 --> 00:18:47,388 you know, my clients turnovers are in the 7 and 8 figures. 377 00:18:48,038 --> 00:18:52,128 And I think when you start out in business, if someone had said that 378 00:18:52,128 --> 00:18:53,478 to me 10 years ago, I'd be like, 379 00:18:53,718 --> 00:18:54,088 Matt Hughes: No way. 380 00:18:54,988 --> 00:18:55,538 Yeah, yeah. 381 00:18:55,988 --> 00:18:58,558 I'm gonna get a call from China to go and deliver some training. 382 00:18:58,558 --> 00:18:59,038 No way. 383 00:18:59,898 --> 00:19:00,718 Louise Brogan: Yeah, exactly. 384 00:19:00,718 --> 00:19:01,068 It's like, what? 385 00:19:01,808 --> 00:19:02,338 It's crazy. 386 00:19:02,688 --> 00:19:05,738 And you learn, you know, and I have the luxury of being in business that 387 00:19:05,738 --> 00:19:12,213 long that it has come incrementally and with the YouTube journey, I think I 388 00:19:12,223 --> 00:19:15,283 started off thinking, could I do this? 389 00:19:16,173 --> 00:19:20,583 But also Matt, you know, I'll be 50 this year and I get a real kick 390 00:19:20,583 --> 00:19:24,833 out of being a woman who's going to be 50, who's a YouTuber because I 391 00:19:24,843 --> 00:19:26,383 don't think we're in the majority. 392 00:19:27,008 --> 00:19:30,478 Matt Hughes: Uh, I think it's a growing area is older people. 393 00:19:30,478 --> 00:19:34,948 But still nothing towards what the gamers and a lot of 394 00:19:34,988 --> 00:19:36,118 the younger people are doing. 395 00:19:36,118 --> 00:19:38,838 That's kind of a natural area for them. 396 00:19:39,403 --> 00:19:42,793 and again, I get that as an objection quite a lot as well is like, why 397 00:19:42,813 --> 00:19:44,063 would I start a YouTube channel? 398 00:19:44,063 --> 00:19:46,403 I'm like, I'm 40, you're almost 50. 399 00:19:46,713 --> 00:19:50,633 And I think that's why I want to see us as like inspirational or 400 00:19:50,673 --> 00:19:54,723 aspirational people, because we're doing it anyway, you know, like you 401 00:19:54,723 --> 00:19:59,103 can sit and complain about how old you are, but actually from my perspective. 402 00:19:59,618 --> 00:20:03,818 And actually from your corporate client's perspective, age brings 403 00:20:03,818 --> 00:20:08,008 experience and you're, you say 11 years. 404 00:20:08,058 --> 00:20:11,048 So if you're almost 50 now, you was 29. 405 00:20:11,048 --> 00:20:11,988 Hold on. 406 00:20:11,988 --> 00:20:13,398 That's my wrong. 407 00:20:13,398 --> 00:20:15,458 39 when you started, right. 408 00:20:15,508 --> 00:20:18,768 And again, in the way you described it as like, I couldn't have imagined 409 00:20:19,008 --> 00:20:22,608 getting those kinds of contracts at that point, but there was someone else 410 00:20:22,658 --> 00:20:25,353 that was 35, who was doing that already. 411 00:20:26,223 --> 00:20:29,523 So it's just experience and the experience can be, you can have it in your twenties, 412 00:20:29,523 --> 00:20:32,683 if you're fortunate enough to have made good decisions in your twenties, I was 413 00:20:32,713 --> 00:20:34,553 too busy having kids and getting drunk. 414 00:20:34,953 --> 00:20:36,313 Or you can get it a bit later on. 415 00:20:36,313 --> 00:20:41,643 And I think that's massively important is understanding where the value is. 416 00:20:41,643 --> 00:20:44,853 And actually the other thing about your clients now is they understand the 417 00:20:44,853 --> 00:20:47,083 value of having the person in the room. 418 00:20:47,473 --> 00:20:54,053 They know that the quick route to success is not learning by yourself. 419 00:20:54,433 --> 00:20:57,523 It's a route to success if you've got no money and you can't make the 420 00:20:57,523 --> 00:21:00,143 investment, you can learn anything now. 421 00:21:00,223 --> 00:21:01,693 Everything is out there. 422 00:21:02,388 --> 00:21:04,128 And you can just get on the ladder. 423 00:21:04,188 --> 00:21:07,328 But if you're further ahead and you've got the money and the funds to invest, 424 00:21:07,328 --> 00:21:10,788 you want to get the best people to give you the best strategies right now. 425 00:21:11,253 --> 00:21:12,133 I need to do it now. 426 00:21:12,133 --> 00:21:14,683 And I want to pay somebody to give me that shortcut to success. 427 00:21:14,713 --> 00:21:16,193 So, that's what you get. 428 00:21:16,193 --> 00:21:18,123 And it's great to see that that's happening. 429 00:21:18,153 --> 00:21:19,683 And I love what Austin said to you as well. 430 00:21:19,683 --> 00:21:23,453 I've made a note of Austin's point because Austin is a fascinating guy. 431 00:21:23,513 --> 00:21:24,263 Again, when I'm 432 00:21:24,688 --> 00:21:29,768 playing down our roles on YouTube that when you meet somebody like Austin. 433 00:21:29,768 --> 00:21:33,298 So if anyone that doesn't know Austin Armstrong, he's got something like 6.. 434 00:21:33,298 --> 00:21:36,038 700,000 subscribers across every platform, pretty much. 435 00:21:36,508 --> 00:21:38,438 And he's the kind of person that you meet. 436 00:21:39,213 --> 00:21:40,103 Louise Brogan: So unassuming. 437 00:21:40,508 --> 00:21:42,718 Matt Hughes: He's not only is he a very humble guy, he 438 00:21:42,718 --> 00:21:43,768 will sit and drink with you. 439 00:21:43,778 --> 00:21:46,378 Like he's a great person to hang around with. 440 00:21:46,478 --> 00:21:48,878 I expect to see him in the bar at the after-party. 441 00:21:50,168 --> 00:21:55,333 But he doesn't have any limiting belief about content. 442 00:21:55,363 --> 00:22:00,383 And I think a lot of the time when people look at YouTube, perhaps you 443 00:22:00,643 --> 00:22:03,463 experience this a little bit at the start as well, is thinking like it's 444 00:22:03,463 --> 00:22:06,793 not for me, because why would I do that? 445 00:22:06,803 --> 00:22:07,813 I'm the LinkedIn person. 446 00:22:07,813 --> 00:22:09,843 I'm doing this thing like YouTube's not for me. 447 00:22:10,253 --> 00:22:14,953 Actually, the thing you had, the benefit you had right at that point is Tom and 448 00:22:14,963 --> 00:22:19,353 Luke, because they were the, they were your people that, that were through that 449 00:22:19,353 --> 00:22:22,343 glass ceiling that said to you, shut up, Louise, come on, get on with it. 450 00:22:22,353 --> 00:22:23,053 This is for you. 451 00:22:23,123 --> 00:22:24,253 This is absolutely for you. 452 00:22:24,613 --> 00:22:28,193 So you need that mentor or somebody to help you power through, right? 453 00:22:29,043 --> 00:22:29,433 Louise Brogan: Yeah. 454 00:22:29,433 --> 00:22:32,483 And do you know what's the funny thing about it is, when they look 455 00:22:32,483 --> 00:22:34,973 at, when they look at Tom, you know, cause we're good friends. 456 00:22:35,403 --> 00:22:38,723 When they look at my, the money, the rate, what's the rate 457 00:22:38,723 --> 00:22:40,673 called for a thousand views? 458 00:22:40,673 --> 00:22:41,283 Matt Hughes: Cost per click. 459 00:22:42,113 --> 00:22:42,333 Louise Brogan: Yeah. 460 00:22:42,463 --> 00:22:45,553 Like it's phenomenal compared to what they're.. 461 00:22:45,643 --> 00:22:45,893 Matt Hughes: Yeah. 462 00:22:45,893 --> 00:22:46,143 Yeah. 463 00:22:46,603 --> 00:22:47,773 Your niche is the right niche. 464 00:22:48,838 --> 00:22:51,608 Louise Brogan: Because of the niche I'm in and I got a message 465 00:22:51,618 --> 00:22:54,068 from, so Mark Williams is a Mr. 466 00:22:54,078 --> 00:22:55,418 LinkedIn in the UK. 467 00:22:55,448 --> 00:22:58,838 He has had the LinkedIn Informed podcast now called Informed 468 00:22:59,058 --> 00:23:01,428 podcast for six years or something. 469 00:23:01,758 --> 00:23:05,498 And he messaged me and he said, Louise, you have got the most 470 00:23:05,498 --> 00:23:07,018 desirable job in the world. 471 00:23:07,248 --> 00:23:08,178 It's what all the kids want. 472 00:23:08,198 --> 00:23:09,008 You're a YouTuber. 473 00:23:10,303 --> 00:23:11,333 Matt Hughes: Yeah, absolutely. 474 00:23:11,408 --> 00:23:11,821 And 475 00:23:12,193 --> 00:23:13,013 Louise Brogan: I thought it was hilarious. 476 00:23:13,103 --> 00:23:14,318 Matt Hughes: The other great thing about it as well. 477 00:23:14,318 --> 00:23:17,868 And another thing that people fail to recognise is right at the start, you 478 00:23:17,868 --> 00:23:21,528 talked about, you know, I needed to get to that 1000 subscribers and the 479 00:23:21,528 --> 00:23:23,018 watch hours and that kind of thing. 480 00:23:23,328 --> 00:23:25,408 People really focus on the numbers. 481 00:23:25,658 --> 00:23:31,358 And again, you talked about it, like those corporate numbers, a much lower 482 00:23:31,393 --> 00:23:33,613 when you're doing the content for those corporate clients are much lower, 483 00:23:33,853 --> 00:23:34,363 Louise Brogan: Oh yeah. 484 00:23:34,363 --> 00:23:34,943 So much lower. 485 00:23:34,943 --> 00:23:36,053 Matt Hughes: But there's two things there. 486 00:23:36,093 --> 00:23:40,363 The first one is that you realise that you needed to get to 1000 subscribers, 487 00:23:40,963 --> 00:23:42,363 but you know it's compounding. 488 00:23:42,363 --> 00:23:43,563 Everything you do is compounding. 489 00:23:43,563 --> 00:23:46,763 So as long as this channel is growing, it's not dead, it's not flat lined. 490 00:23:47,373 --> 00:23:48,953 Even if it's growing by a little bit. 491 00:23:49,058 --> 00:23:54,858 Over time, as you've demonstrated for years, you've got to 10,000 492 00:23:54,878 --> 00:23:56,748 by being consistent across that. 493 00:23:57,498 --> 00:23:57,748 Louise Brogan: Yeah. 494 00:23:57,778 --> 00:23:59,758 The growth is literally just like that. 495 00:24:00,378 --> 00:24:04,648 It's not, you know, cause even my husband, you know, he's like, my family are 496 00:24:04,648 --> 00:24:08,888 also supportive of what I do and always have been, they don't quite get it. 497 00:24:09,288 --> 00:24:12,308 And, you know, he, I said to him, the growth is going like this. 498 00:24:12,308 --> 00:24:13,708 And he says, Oh, I thought it'd be like that. 499 00:24:13,768 --> 00:24:14,678 I said, no, no, it's not. 500 00:24:14,748 --> 00:24:15,688 It's more like that. 501 00:24:16,458 --> 00:24:20,318 That curve in math and I'm not a mathematician, but it's, yeah, 502 00:24:20,318 --> 00:24:25,068 the growth is just, it's very different to anything else. 503 00:24:25,098 --> 00:24:26,118 Matt Hughes: Yeah, it's because of the compounding.. 504 00:24:26,368 --> 00:24:27,388 Louise Brogan: the way it grows.. 505 00:24:28,223 --> 00:24:30,633 Matt Hughes: if you look at like, okay, if you look at your LinkedIn 506 00:24:30,663 --> 00:24:34,273 connections, your followers and stuff, that would do the same, it has the same 507 00:24:34,273 --> 00:24:36,083 sort of growth because it's compounding. 508 00:24:36,083 --> 00:24:39,513 But if you look at, I think a lot of the views and stuff on other 509 00:24:39,513 --> 00:24:41,563 platforms, it tends to go up and down. 510 00:24:42,113 --> 00:24:45,333 But I wanted to talk about the corporate thing, cause she said something as well, 511 00:24:45,363 --> 00:24:49,833 like, and this is, we talk about vanity metrics and valuable metrics, or at least 512 00:24:49,833 --> 00:24:54,003 I do, don't really like the word vanity metrics and the way you described it, 513 00:24:54,003 --> 00:24:59,323 you described it in a vanity way, cause you were like, well, I do these profile 514 00:24:59,383 --> 00:25:01,003 review things and they get loads of views. 515 00:25:01,023 --> 00:25:03,618 And then I do the corporate strategic stuff and they get 516 00:25:03,618 --> 00:25:05,858 less views, which is vanity. 517 00:25:05,868 --> 00:25:11,098 But I wanted to just say, which I know, you know, so I apologise for saying 518 00:25:11,098 --> 00:25:15,988 it, but you know that those videos that get less views are more valuable 519 00:25:15,988 --> 00:25:20,518 to you, because you only need one corporate client for that view to be 520 00:25:20,518 --> 00:25:25,448 worth 20 grand, compared to a profile review or something that it might be 521 00:25:25,448 --> 00:25:26,778 a someone that joins your membership. 522 00:25:26,778 --> 00:25:27,728 Have you got a membership? 523 00:25:28,738 --> 00:25:33,173 Louise Brogan: No, I haven't, haven't, I haven't gone, my book, I'm writing a book 524 00:25:33,253 --> 00:25:37,763 at the minute about LinkedIn and my book coach said, Louise, you need a, a smaller 525 00:25:37,763 --> 00:25:40,673 level, entry level, but I haven't got one. 526 00:25:41,428 --> 00:25:44,018 Matt Hughes: Well, well, even, you know, yes, you should have one. 527 00:25:44,018 --> 00:25:44,528 Definitely. 528 00:25:44,578 --> 00:25:46,488 Everyone should have a membership. 529 00:25:47,638 --> 00:25:49,918 But those people that do the, 530 00:25:50,588 --> 00:25:51,688 Louise Brogan: They don't buy anything from me. 531 00:25:51,808 --> 00:25:54,328 Matt Hughes: They'll come in at a membership level, it might not be 532 00:25:54,328 --> 00:25:58,668 as valuable to you in financial terms, but they're also, a lot of 533 00:25:58,668 --> 00:26:00,088 those people are also big advocates. 534 00:26:00,258 --> 00:26:03,348 The corporate people are not going to sing and shout about you as much, of 535 00:26:03,348 --> 00:26:07,683 course, they'll recommend you, which is great, but the other ones engage with you. 536 00:26:07,683 --> 00:26:11,263 They're so delighted to be around you and all that kind of good stuff as well. 537 00:26:12,538 --> 00:26:14,268 Louise Brogan: Well, that very thing happened today, Matt. 538 00:26:14,398 --> 00:26:19,798 So on LinkedIn today, a coach friend of mine in America, who's in, I want to 539 00:26:19,798 --> 00:26:22,498 say North Carolina or Virginia, maybe. 540 00:26:22,768 --> 00:26:26,158 She literally, out of the blue, I didn't ask her to, she's just posted 541 00:26:26,168 --> 00:26:28,038 about people ask her about LinkedIn. 542 00:26:28,051 --> 00:26:30,332 You know, does she get business from LinkedIn? 543 00:26:30,372 --> 00:26:33,492 And she said, I just want to direct you all to Louise Brogan. 544 00:26:33,732 --> 00:26:35,402 She's my go-to for everything LinkedIn. 545 00:26:35,412 --> 00:26:38,442 She has a brilliant channel and you just go learn everything from her. 546 00:26:38,682 --> 00:26:41,972 And that happens regularly now, which is wonderful. 547 00:26:42,342 --> 00:26:45,782 So other people send people to it as a resource as well. 548 00:26:46,312 --> 00:26:48,662 So it's not just me saying here's a free resource. 549 00:26:49,002 --> 00:26:51,062 Like people in my network are also sending people there as 550 00:26:51,062 --> 00:26:51,942 well, which is really cool. 551 00:26:51,972 --> 00:26:52,082 Matt Hughes: Yeah. 552 00:26:52,382 --> 00:26:57,667 And it has so much brand equity and authority equity, actually, because if 553 00:26:57,667 --> 00:27:02,117 you think about that scenario normally, and you've been in lots of events, 554 00:27:02,167 --> 00:27:05,497 like I have, you meet someone, they might say, we talked about it when we 555 00:27:05,497 --> 00:27:08,542 were at the airport that time, I was talking to about you, book coaching. 556 00:27:08,542 --> 00:27:11,622 He was like, oh, it's this person going, follow them and chat to 557 00:27:11,622 --> 00:27:12,342 them and that kind of thing. 558 00:27:12,342 --> 00:27:15,842 So I would naturally go to LinkedIn and connect with them or wherever. 559 00:27:16,422 --> 00:27:20,362 The difference with sending someone to a channel is this loads of 560 00:27:20,372 --> 00:27:22,422 valuable content there straight away. 561 00:27:22,812 --> 00:27:26,702 And what you do with that then, if I went to someone's LinkedIn profile, I 562 00:27:26,702 --> 00:27:29,272 probably wouldn't go, Oh, I've got to tell loads of my friends about this. 563 00:27:29,942 --> 00:27:31,642 Just send them the profile randomly. 564 00:27:32,172 --> 00:27:36,182 If I went to a YouTube channel, I'd be like, Oh, this is really valuable. 565 00:27:36,212 --> 00:27:39,542 Or I've learned loads in this, you know, 10 reasons why you should do this thing. 566 00:27:39,542 --> 00:27:40,532 I'll share it with my friends. 567 00:27:41,062 --> 00:27:45,272 So the way, the natural way of people sharing your content and therefore 568 00:27:45,452 --> 00:27:48,972 adding to your compounding effect of growing your channel, it's just huge. 569 00:27:48,972 --> 00:27:53,692 It's just so different to you know, tagging someone in a post as it might be. 570 00:27:54,052 --> 00:27:55,792 Not that that's not valuable as well, you know. 571 00:27:57,792 --> 00:27:58,182 Okay. 572 00:27:58,182 --> 00:28:01,222 So I want to just, to sort of wrap this up really. 573 00:28:01,572 --> 00:28:04,692 As I said, I could talk to you loads about this. 574 00:28:04,832 --> 00:28:10,062 What I want to try and understand then with TubeFest, if people want to come 575 00:28:10,062 --> 00:28:13,342 and see your session, are you talking about a bit of this strategy stuff? 576 00:28:13,342 --> 00:28:15,682 What else are they going to get from you, Louise? 577 00:28:16,842 --> 00:28:17,222 Louise Brogan: Yes. 578 00:28:17,322 --> 00:28:21,232 So I'm going to cover, I'm going to tell a little bit about my story, 579 00:28:21,562 --> 00:28:25,628 but how those leads actually have turned into business from YouTube. 580 00:28:25,628 --> 00:28:30,368 So it's not, you know, it's the people who connect with me because they find 581 00:28:30,378 --> 00:28:35,398 me on YouTube and how that has actually changed into business and the way that 582 00:28:35,498 --> 00:28:40,318 has developed in a really quite an organic way, but there is strategy behind it. 583 00:28:40,688 --> 00:28:45,928 But I also want to talk about, I do a lot of video on LinkedIn and I have 584 00:28:45,978 --> 00:28:52,328 this Methodology, I guess, called COPE, which is how to cope with video, 585 00:28:52,328 --> 00:28:57,038 because actually Matt, a lot of people are terrified of doing video and I've 586 00:28:57,038 --> 00:29:00,568 seen people say, how can I do a YouTube channel and not be on the video? 587 00:29:02,188 --> 00:29:03,488 And yeah, you can, of course you can. 588 00:29:03,988 --> 00:29:08,618 So the COPE strategy is Create Once, Publish Everywhere and how I'm taking 589 00:29:08,618 --> 00:29:13,478 the video content and kind of putting the two together because it is, my 590 00:29:13,538 --> 00:29:20,028 audience is a B2B audience and how do I combine YouTube with LinkedIn? 591 00:29:20,388 --> 00:29:22,408 That gets me more business as a result. 592 00:29:22,748 --> 00:29:25,838 So it gets becoming a lot more strategic around that stuff. 593 00:29:25,838 --> 00:29:30,798 So I'm going to talk about that as well as how, you know, the lessons I've learned, 594 00:29:30,808 --> 00:29:34,998 the mistakes I've made, things I've bombed, things that, you know, advice 595 00:29:34,998 --> 00:29:38,858 I've taken and ignored and advice I've taken and followed that hasn't worked. 596 00:29:39,883 --> 00:29:40,263 Matt Hughes: Yeah. 597 00:29:40,273 --> 00:29:40,713 I think 598 00:29:40,718 --> 00:29:42,188 Louise Brogan: So yeah, all of that good stuff. 599 00:29:42,188 --> 00:29:42,568 Matt Hughes: Good. 600 00:29:42,938 --> 00:29:45,523 And I, and I'm really excited about that and I love COPE 601 00:29:45,763 --> 00:29:46,793 (Create Once, Publish Everywhere). 602 00:29:46,793 --> 00:29:47,753 I've written that down as well. 603 00:29:48,113 --> 00:29:53,083 I think that you've benefited definitely from having good people around you. 604 00:29:53,223 --> 00:29:53,763 It's helped. 605 00:29:54,223 --> 00:29:55,723 So I'm always a big advocate of that. 606 00:29:55,723 --> 00:29:58,123 We've got our own community called The Creator Meetup. 607 00:29:58,763 --> 00:30:02,073 We had our first virtual networking event today, which is amazing. 608 00:30:02,593 --> 00:30:06,653 And I think one thing that I will say to kind of wrap up is that, I know 609 00:30:06,813 --> 00:30:11,153 from spending time with you, Louise, you're so giving with your time. 610 00:30:11,453 --> 00:30:14,163 And I think your YouTube channel is a testament to that. 611 00:30:14,213 --> 00:30:17,693 You know, you describing it as a place where people can go and get this 612 00:30:17,693 --> 00:30:21,763 content, especially if they can't afford me, it's a really core value for me. 613 00:30:21,763 --> 00:30:24,973 It's like making sure that everything you do is inclusive 614 00:30:25,323 --> 00:30:26,843 regardless of people's circumstances. 615 00:30:26,843 --> 00:30:31,108 And it's so nice to see that actually, what's come off the back of that 616 00:30:31,118 --> 00:30:35,328 is the reward of getting to 10,000 subscribers, the people come into you 617 00:30:35,568 --> 00:30:38,468 time and time again, now referencing the fact that they've consumed this 618 00:30:38,468 --> 00:30:41,918 content and wouldn't it be so sad, you mentioned faceless channels there. 619 00:30:42,198 --> 00:30:45,858 And we do talk about that a little bit in my community, but wouldn't it have 620 00:30:45,858 --> 00:30:50,998 been, would it have had as much of an impact if your face wasn't on there? 621 00:30:52,078 --> 00:30:55,428 Louise Brogan: No, and you know, you can't be precious about yourself either, Matt. 622 00:30:55,428 --> 00:30:58,108 You know, I'm not, I'm not a bubbly 25 year old. 623 00:31:00,403 --> 00:31:00,523 Matt Hughes: I 624 00:31:00,828 --> 00:31:07,168 Louise Brogan: Not anymore, but actually it lands with my clients, 625 00:31:08,068 --> 00:31:13,168 you know, because they feel like I'm somebody they could work with as well. 626 00:31:13,208 --> 00:31:16,498 So it works, you know, it, yeah, I'm going to talk a little bit. 627 00:31:16,498 --> 00:31:22,718 I think a lot of people are like, I want to make, I want to try this. 628 00:31:22,788 --> 00:31:23,828 I want to make this work. 629 00:31:24,138 --> 00:31:28,018 And actually one of the things you said earlier about being a bit 630 00:31:28,018 --> 00:31:31,758 older, I actually think, I'm trying to convince a couple of my family 631 00:31:31,758 --> 00:31:38,798 members to consider doing this because I see it as a way to consistently 632 00:31:38,798 --> 00:31:43,118 earn money, you know, even after you want to take early retirement, like, 633 00:31:43,238 --> 00:31:43,568 Matt Hughes: Yeah, 634 00:31:44,188 --> 00:31:47,148 Louise Brogan: you know, to me, it's a really, it's not easy, but once 635 00:31:47,148 --> 00:31:51,018 you learn how to do it, it's a really nice income, extra income stream. 636 00:31:51,028 --> 00:31:51,298 Matt Hughes: Yeah. 637 00:31:51,598 --> 00:31:53,968 And you know, it takes a while to get to that. 638 00:31:53,968 --> 00:31:57,368 I mean, you know, I talk to people, there's a few unicorns I know in the 639 00:31:57,368 --> 00:31:59,298 YouTube space that blow up really quickly. 640 00:31:59,298 --> 00:32:00,618 But I'd never sell. 641 00:32:00,618 --> 00:32:02,388 It is like, this is the route you should take. 642 00:32:02,388 --> 00:32:07,648 But really the only way you're gonna get to that income stream is to start now for 643 00:32:07,648 --> 00:32:10,318 your 5-year-old later journey, you know? 644 00:32:11,178 --> 00:32:11,968 I watched a session. 645 00:32:11,968 --> 00:32:13,918 It was Ali Abdul, do you know, Ali Abdul? 646 00:32:14,178 --> 00:32:15,238 Ever come across Ali? 647 00:32:15,428 --> 00:32:16,248 Louise Brogan: Is he a doctor? 648 00:32:16,248 --> 00:32:17,228 Matt Hughes: Doctor turned YouTuber. 649 00:32:17,248 --> 00:32:17,478 Yeah. 650 00:32:18,268 --> 00:32:18,948 Louise Brogan: Yeah, I think so. 651 00:32:19,178 --> 00:32:21,028 Matt Hughes: So I'm trying to get Ali on the podcast. 652 00:32:21,028 --> 00:32:21,668 It will be very hard. 653 00:32:21,668 --> 00:32:25,148 I tried to get him to speak at TubeFest, but it didn't work out, but hopefully 654 00:32:25,148 --> 00:32:26,748 a future TubeFest we'll get him there. 655 00:32:27,228 --> 00:32:30,198 I went to a thing with him and Daniel Priestley the other day and Ali 656 00:32:30,198 --> 00:32:33,428 talked about the fact, I'll make it really brief, but he basically said 657 00:32:33,438 --> 00:32:38,868 he spent 350,000 pounds on a house in Manchester and his yield on that. 658 00:32:38,938 --> 00:32:40,668 His return for that was 10 grand a year. 659 00:32:41,863 --> 00:32:45,403 So in order to get his money back, it's going to take 35 years. 660 00:32:45,403 --> 00:32:47,793 Obviously there's creative ways to get your money back, but that's 661 00:32:47,793 --> 00:32:50,453 one of the things, of course, it will appreciate in value and all 662 00:32:50,453 --> 00:32:51,583 that kind of stuff, hopefully. 663 00:32:52,173 --> 00:32:56,273 But he said one of his videos earns more than that every month. 664 00:32:56,548 --> 00:32:57,318 Louise Brogan: It's not bad. 665 00:32:57,428 --> 00:32:57,838 Yeah. 666 00:32:57,883 --> 00:32:59,753 Matt Hughes: And his affiliate review talks about he's got a 667 00:32:59,753 --> 00:33:02,773 course on skillshare and it earns him like 3 or 4 grand a month. 668 00:33:02,813 --> 00:33:07,493 He was like, these digital assets that you create on this platform are just, 669 00:33:08,013 --> 00:33:10,723 you know, huge in terms of income stream. 670 00:33:10,763 --> 00:33:13,713 So, yeah, I don't see why anyone would not want to do it. 671 00:33:14,603 --> 00:33:17,793 Louise Brogan: I, it makes me laugh because I do, I get approached by 672 00:33:17,793 --> 00:33:22,113 people for affiliates for software and a lot of it is like lead gen software 673 00:33:22,113 --> 00:33:23,443 for LinkedIn, which I disagree with. 674 00:33:23,483 --> 00:33:24,513 So I won't take those on. 675 00:33:25,263 --> 00:33:28,813 I regularly get an email from Canva, telling me that somebody 676 00:33:28,913 --> 00:33:32,713 oh you've got a reward Louise and it's the reward is a free image. 677 00:33:32,713 --> 00:33:35,043 I'm like, I pay for Canva anyway. 678 00:33:35,393 --> 00:33:35,723 That's just rubbish. 679 00:33:37,343 --> 00:33:38,053 Matt Hughes: I don't like Canva. 680 00:33:38,053 --> 00:33:39,773 I started a YouTube channel with Canva. 681 00:33:39,773 --> 00:33:40,863 I called it Canva Collective. 682 00:33:40,883 --> 00:33:41,883 And they tried to sue me. 683 00:33:41,883 --> 00:33:44,553 They said I had to, their legal team told me I had 684 00:33:44,573 --> 00:33:46,423 Louise Brogan: Their affiliate programme, Matt, is rubbish. 685 00:33:46,423 --> 00:33:48,833 Like, honestly, I get like one or two a week and I'm 686 00:33:48,833 --> 00:33:51,023 like, just send me some money. 687 00:33:51,053 --> 00:33:51,223 Matt Hughes: Yeah. 688 00:33:51,313 --> 00:33:51,403 Yeah. 689 00:33:51,633 --> 00:33:53,803 They used to have a great affiliate programme they just killed it. 690 00:33:53,803 --> 00:33:55,793 And like I said, I started this channel. 691 00:33:55,793 --> 00:33:57,163 It was a community-based channel. 692 00:33:57,673 --> 00:34:00,063 It was just to advocate their products and their legal teams that 693 00:34:00,063 --> 00:34:02,323 I couldn't use the word Canva in it. 694 00:34:02,323 --> 00:34:02,493 Louise Brogan: oh. 695 00:34:03,203 --> 00:34:03,983 Matt Hughes: Let's not do it then. 696 00:34:03,983 --> 00:34:04,563 Bye. 697 00:34:05,463 --> 00:34:07,793 Anyway, that's on record now on the podcast. 698 00:34:08,023 --> 00:34:11,463 So sorry, Canva, but we won't be friends ever, even though I love your 699 00:34:11,473 --> 00:34:13,408 product, I absolutely love the product. 700 00:34:13,918 --> 00:34:18,108 Thank you so much, Louise, really appreciate your time for this. 701 00:34:18,418 --> 00:34:21,738 I really, really, Louise, just so you know, everyone that Louise was 702 00:34:21,738 --> 00:34:24,918 the first person I asked to speak at TubeFest, because when I was looking 703 00:34:24,918 --> 00:34:29,028 for speakers, the only person I could see speaking about YouTube in such a 704 00:34:29,028 --> 00:34:30,898 positive way all the time was Louise. 705 00:34:31,328 --> 00:34:37,243 And so I was delighted when you said yes at the start and you immediately 706 00:34:37,253 --> 00:34:38,853 said yes, there was no conversation. 707 00:34:38,853 --> 00:34:40,493 You just, I assume you was like, yes, 708 00:34:41,023 --> 00:34:42,013 Louise Brogan: Oh, I can't wait. 709 00:34:42,083 --> 00:34:43,593 I think it's going to be so brilliant. 710 00:34:44,143 --> 00:34:44,693 Can't wait. 711 00:34:44,893 --> 00:34:47,963 Matt Hughes: This episode will go out about 5 or 6 weeks before two fest. 712 00:34:48,003 --> 00:34:49,483 There's plenty of time to grab a ticket. 713 00:34:49,743 --> 00:34:50,763 And we've got The Creator Meetup. 714 00:34:50,803 --> 00:34:52,713 You can come and join us in our community as well. 715 00:34:53,083 --> 00:34:54,723 So thank you so much for your time, Louise. 716 00:34:54,813 --> 00:34:58,873 Looking forward to seeing you on May 23rd in Birmingham and have a 717 00:34:58,873 --> 00:35:01,123 great rest of the week, alright. 718 00:35:01,143 --> 00:35:01,443 Louise Brogan: You too. 719 00:35:01,773 --> 00:35:02,013 Thanks 720 00:35:02,023 --> 00:35:02,663 Matt Hughes: Bye bye.