1 00:00:00,040 --> 00:00:03,159 Spend 95 percent of your time on these three to reach seven 2 00:00:03,160 --> 00:00:04,380 figures in your online business. 3 00:00:04,630 --> 00:00:06,060 First, attracting an audience. 4 00:00:06,070 --> 00:00:07,690 Second, converting them to customers. 5 00:00:07,710 --> 00:00:10,680 And third, retaining and ascending them to your higher level programs. 6 00:00:10,719 --> 00:00:13,628 If you neglect any of these three, your business cannot grow. 7 00:00:16,148 --> 00:00:19,318 Hi, I'm David Zimbicki, and you're about to learn how to grow from struggling 8 00:00:19,318 --> 00:00:23,368 solopreneur to successful virtual CEO of your own expert business. 9 00:00:24,228 --> 00:00:26,918 Your knowledge and skills can change lives and make the world a better place. 10 00:00:27,258 --> 00:00:29,788 Are you ready to hit the accelerator to scale your results and impact? 11 00:00:30,158 --> 00:00:31,878 Then it's time to build your expert business. 12 00:00:34,876 --> 00:00:37,266 Most people focus on one or two of them, which amplifies the 13 00:00:37,266 --> 00:00:38,796 problem of not having the others. 14 00:00:38,846 --> 00:00:41,116 If you attract a large audience but you don't convert them to 15 00:00:41,116 --> 00:00:42,616 customers, you don't have a business. 16 00:00:42,666 --> 00:00:45,496 If you attract a large audience and do convert them to customers 17 00:00:45,496 --> 00:00:47,956 but can't retain them, then you don't have a sustainable business. 18 00:00:48,186 --> 00:00:50,746 And if you intract, convert, and retain, but you can't ascend them 19 00:00:50,746 --> 00:00:53,546 to your higher ticket programs, you don't have a profitable business. 20 00:00:53,586 --> 00:00:56,626 Customer journey through these is sequential, but a big mistake we see 21 00:00:56,626 --> 00:01:00,086 our clients make before they come to us is they tackle them sequentially. 22 00:01:00,126 --> 00:01:03,106 They spend months or years building an audience, attracting, before 23 00:01:03,106 --> 00:01:05,546 even trying to sell them something, so they're losing time and money. 24 00:01:05,586 --> 00:01:08,036 Then when they finally start selling, converting, they offer 25 00:01:08,036 --> 00:01:11,336 only low ticket or non recurring products like entry level online 26 00:01:11,336 --> 00:01:13,016 courses, still losing time and money. 27 00:01:13,031 --> 00:01:15,681 Eventually, they realize they need higher ticket and or recurring 28 00:01:15,681 --> 00:01:18,441 revenue that accumulates to actually make a profit, and that's where 29 00:01:18,441 --> 00:01:19,941 retention and ascension comes in. 30 00:01:19,991 --> 00:01:22,961 So that's why it's so important to have minimum viable products and systems 31 00:01:22,981 --> 00:01:26,251 for all three of those as soon as possible, then improve them over time. 32 00:01:26,361 --> 00:01:30,391 That's why as the founder or the CEO or the solopreneur, 95 percent of 33 00:01:30,391 --> 00:01:33,951 your time should be spent creating or leading the creation of the pieces 34 00:01:33,951 --> 00:01:37,311 needed, content, funnels, and products that attract, convert, and ascend. 35 00:01:37,711 --> 00:01:38,921 So here's how to take action. 36 00:01:38,941 --> 00:01:42,571 First, attracting a qualified audience using organic and paid traffic strategies. 37 00:01:42,876 --> 00:01:46,316 Second, converting your audience into customers using front end sales funnels. 38 00:01:46,526 --> 00:01:49,596 And third, serving your customers well and ascending them into your higher 39 00:01:49,596 --> 00:01:51,496 level offers with your back end funnels. 40 00:01:51,556 --> 00:01:54,296 Invest 95 percent of your time in those three areas. 41 00:01:54,366 --> 00:01:56,846 Everything else needs to be automated and delegated.