Hello, everyone, this is Omnitalk Retail.
Anne MazingaI'm Anne Mazinga.
Chris WaltonAnd I'm Chris Walton.
Anne MazingaAnd we are coming to you live once again from the Fusion group, booth number 4938.
Anne MazingaChris.
Anne MazingaWhere we will be all next.
Anne MazingaWell, I was gonna say all week long.
Chris WaltonAll week long, technically, Anne, but yes, for the next three days.
Chris WaltonI think you're right.
Anne MazingaWe would be.
Anne MazingaIf we were here all week long, we'd be in an empty core of a shell of the Javit Center.
Anne MazingaWe'd have to send sos.
Greg CathyYou'd be the only ones here.
Chris WaltonYeah, we'd probably be the only ones here.
Chris WaltonYeah.
Anne MazingaYeah.
Anne MazingaThat could be an adventure.
Anne MazingaThat could be an adventure.
Chris WaltonWherever we go, the party starts.
Chris WaltonAnn.
Chris WaltonRight?
Anne MazingaThat's true.
Anne MazingaWell, let's introduce our guest who's in between us here we have Greg Cathy.
Anne MazingaAnd Greg is the SVP of transformation and innovation at Walmart.
Anne MazingaGreg, welcome to the show.
Greg CathyThanks for having me.
Anne MazingaAnd you also have a couple of other things under your purview.
Anne MazingaWe just learned too.
Greg CathyI do, I just sprung on y'all that I also have responsibility for asset protection and then all of our safety apparatus for Walmart us.
Anne MazingaJust a couple more things to transform.
Chris WaltonSo I gotta ask you because Transformation and Innovation, that's a unique title.
Chris WaltonWhat does it actually entail?
Chris WaltonWhat are you in charge of when it comes to transformation?
Greg CathyA little bit of everything.
Greg CathyYou know, transformation at Walmart is everything and the kitchen sink.
Greg CathySo as I think most, hopefully most of your listeners know that we are people led, tech powered omnichannel retailer dedicated to saving people money so they can live better.
Greg CathySo I start there with like people led.
Greg CathyWe're here to make technology that is going to make life easier for our customers, make it easier for our associates.
Greg CathyOne of the things that we say is for my team is we want to make sure that we're eliminating thankless tasks from our associates so that minutia, the work that really doesn't provide joy or excitement as an associate's coming to work and all with the purpose of making sure that our customers save money and have a better life.
Greg CathySo typically we start in the field.
Greg CathySo we are a frontline obsessed team.
Greg CathyWe're in the field, we're talking to customers, we're talking to associates.
Greg CathyWhat's not working?
Greg CathyWhere do they find friction?
Greg CathyAnd then we bring it back to the home office and work on solving it.
Anne MazingaAnd how do those conversations go?
Anne MazingaLike, tell us a little bit more about that.
Anne MazingaI mean, is it like you're just Walking up to people like, hey, what could we be doing better?
Anne MazingaOr is it like more formal than that, where they're submitting feedback via platform?
Anne MazingaLike, how does it all work?
Greg CathyYeah, it's a great question.
Greg CathySo we do have formal feedback mechanisms where they can submit it on their phone.
Greg CathyAnd it's like, hey, I've got a great idea.
Greg CathyHave you thought about this?
Greg CathyHave you thought about that?
Greg CathyA lot of them are not only ways for us to improve sales, but a lot of times it's.
Greg CathyThey're seeing waste in the system and so they're trying to take out waste and cost as they go along.
Greg CathyNow the other way is we do just walk up to people and it's like, hey, how are you doing?
Greg CathyHow's everything going?
Chris WaltonSo like, conversations happen that way.
Greg CathyThat's exactly right.
Greg CathyIt's like, it's like if you could change one thing about your job, okay, what would you change?
Greg CathyAnd they'll just start going through a whole list of things that we could improve on, which is great.
Greg CathyWe have a very open culture at Walmart and our associates feel very comfortable giving us ideas about how to make the business better.
Chris WaltonYeah, those are always the best conversations, especially at the store level.
Chris WaltonYou never know what answers you're gonna get.
Chris WaltonAnd you'll get some really candid answers if you ask the questions the right way.
Greg CathyYou need to be prepared for honest and direct feedback.
Chris WaltonYes, you do.
Greg CathyOur associates will give us honest and direct feedback.
Greg CathyBut that's the way.
Chris WaltonThat's what I loved about working in the stores.
Greg CathyThat's right.
Chris WaltonThere's no fooling around.
Greg CathyAnd that's the way that you really can create transformational changes.
Chris WaltonI wanna ask you about the innovation side though too.
Chris WaltonCause I wanna make sure I understand your role too.
Chris WaltonWhat type of timeline horizons are you looking at?
Chris WaltonSo like.
Chris WaltonCause there's innovation for 10 years, 15 years, 3 years, this year.
Chris WaltonLike, generally speaking, what type of timelines are you working towards?
Greg CathyYes.
Chris WaltonYes.
Chris WaltonAll of it.
Chris WaltonAll of it.
Greg CathyIs that true?
Greg CathyAll of those, yes.
Greg CathySo there are things that we're working on that are going to be fairly fast, let's call it a quarter, maybe two quarters, that we are rapidly prototyping, trying to get it out for our field associates to be able to use work, kick the tires on, give us feedback.
Greg CathyAnd then there are things that we're working on that's probably going to be 10 years out.
Greg CathyOkay, so.
Greg CathyAnd there's everything in between.
Greg CathyA lot of times though, it just.
Greg CathyFirst of all, it depends on where the tech is and you know, where's the software?
Greg CathyAnd are the people that we're either developing it with or developing it internally, are they ready to scale?
Greg CathyBut we were the whole range of timelines.
Chris WaltonSo one more follow up question too, because I think it's really interesting, especially for our audience of retail executives too, to understand just how you guys work.
Chris WaltonSo is your connection point mainly with the product teams then particularly inside the organization or who do you mostly connect with to help them with their jobs?
Greg CathySo we operate in a four in a box model.
Greg CathySo my team would represent the business and so we would be building use cases based on feedback and data that we're getting from the field.
Greg CathyAnd then we're working with tech, our engineers, we're working with product and.
Greg CathyAnd then the other really important team that we're working with is human centered design.
Greg CathySo really thinking about it from the end user and is what we're developing, is it going to work and is it going to be simple?
Greg CathyAnd I don't need owner's manual this big to be able to for our associates to figure out what's going on or our managers.
Greg CathySo the human centered design is a great team and we rely on them heavily.
Chris WaltonGreat.
Anne MazingaOkay.
Anne MazingaBased on all those things you were just talking about, Greg, the things that you rolled out in a quarter, things that you're looking at, you know, from the last year, we'll say, what are you most proud of that you and your team tested, put into market or accomplished in the last year?
Greg CathySo we have a, we have a platform that we call Vispic.
Greg CathySo Vispic sets, Vispic sets on an app application that we have called me at Walmart.
Greg CathySo all of our associates have access to this via device that we provide, a phone that we provide for our associates.
Greg CathyThey can also use it on their personal device through byod.
Greg CathyBut most of them opt in for a phone.
Greg CathyAnd so with Vispic, this platform, it's basically an inventory location program.
Greg CathySo using computer vision, we can go into a back room, we can go onto the sales floor and we can identify oldest problem and in retail, what do we own and where is it?
Greg CathyAnd so in doing that it gives us a massive amount of data and signals.
Greg CathySo one of the things we did, and this was something, if you want to talk about quarter, two quarters worth of implementation, we took, we know sometimes we have some deleted merchandise on top stock.
Greg CathySome stores call them Risers.
Greg CathyRisers, yeah.
Greg CathyWe also knew we had some clearance up there.
Greg CathySo we created filters within Vizpic.
Greg CathySo if an associate is working all they Would have to do is take their phone out and just hold it up and it would identify.
Greg CathyThis is on clearance.
Greg CathyThis is on.
Greg CathyThis is deleted.
Greg CathyWe need to work it down.
Greg CathyCould be on rollback and we want to make sure that we're showing the value on the side counter.
Greg CathyYeah, so that was, that was a really fun one.
Greg CathyJust, just a little factoid.
Greg CathyLast year we viz picked one point, almost 1.5 billion billion items from the back room to the sales floor.
Anne MazingaThat would have.
Anne MazingaWhat would have happened?
Anne MazingaThose items would have what?
Greg CathyWell, 30 years ago when I started 94, I would have taken a piece of paper and a little.
Greg CathyI.
Greg CathyI know.
Greg CathyThanks, thanks.
Greg CathyThanks for telling me.
Greg CathySo I would have taken a piece of cardboard and a marker and I would have went to the sales floor and I would have written down what I need and then I would have walked to the back room and looked for hours to try to find it.
Greg CathyNow we can, we already know what's on the floor and what's in the back room so we can send that information to our associates.
Greg CathyAnd so think of all the time that our associates are saving instead of walking back and forth that they can get what the customer needs from the back of house to the sales floor so that they can make sure our customers are taken care of.
Greg CathyThat's a huge, huge time saving for our associates.
Chris WaltonTime saver and margin saver too at.
Greg CathyThe end of the day.
Greg CathyRight.
Chris WaltonAll right.
Chris WaltonSo I was sleuthing your LinkedIn profile.
Chris WaltonYeah, sleuthing it.
Greg CathyOh, wow.
Chris WaltonAnd I uncovered this one, this one line in your job description.
Chris WaltonActually, I think you said that you are very keen on understanding the measurements that come that are involved with measuring the success of innovation and transformation.
Chris WaltonSo how do you successfully measure the impact of your efforts?
Greg CathyLove the question.
Greg CathyWhat gets measured gets done.
Greg CathyYou may have heard that.
Greg CathySo when we're developing a use case, we would work with our field operations team and we would make sure that we have been very deliberate and clear on what those KPIs are going to be for that product that we're developing.
Greg CathyTypically there's going to be a bit of associate nps.
Greg CathyHow do they feel about the product we're developing?
Greg CathyCustomer nps.
Greg CathyYou know, in order to have happy customers, you got to have happy associates.
Greg CathySo when we're developing something, we want to make sure that our associates like it.
Greg CathySo we will be grading ourself on that.
Greg CathyAnd then we're also looking at other operational metrics that we would put in there.
Greg CathyThe process that we go through, we Test all of our innovation in Dallas, Texas.
Chris WaltonOkay.
Greg CathyDallas represents a majority.
Greg CathyWe can.
Greg CathyWe can carve Dallas up to represent a majority of CBSAs that we operate in, depending on the stores that we pick to test.
Greg CathySo we test everything in Dallas and it has to be operator approved before we scale.
Greg CathyOkay.
Greg CathySo that's Dallas's 50.
Greg CathyLet's call it 50 to 100 stores in that region.
Greg CathyWe would go to Dallas, we would go to that region, and then we would pause to make sure that we're getting what we've said we were going to get as a.
Greg CathyAs a series of results.
Greg CathyAfter that, then we would go to one market in every region, which would be about 500 stores.
Chris WaltonOkay.
Greg CathyAnd you have to get to about 500 stores in our business to pick up all the edge cases, so.
Chris WaltonGot it.
Chris WaltonSo that's a very.
Chris WaltonThat's a really interesting.
Chris WaltonSo it's a very rote process.
Chris WaltonYou're basically putting all your testing through one location, and then whether it's successful there determines where it goes next as part of the process.
Greg CathyCorrect.
Chris WaltonThat's really interesting.
Chris WaltonOne thing you didn't mention was roi.
Chris WaltonAt what point in the process does ROI come into the conversation?
Chris WaltonI know that's always a tricky question.
Greg CathyI think you know us pretty well.
Greg CathyROI is always as part of the conversation.
Chris WaltonIs it?
Greg CathyBut it is early, early stages.
Greg CathyWell, I mean, we have to have a business case before we're going to.
Greg CathyBefore we're going to invest.
Greg CathyBut now ROI by itself is not why we're doing it.
Greg CathyWe start with customer experience and associate experience.
Greg CathyIf you get those right, you can build a business case that is going to deliver a return for and you.
Chris WaltonCan test the business case to see what the ROI could be.
Chris WaltonRight.
Chris WaltonI imagine you have the latitude to do that as well.
Greg CathyAbsolutely.
Chris WaltonYeah.
Chris WaltonOkay.
Greg CathyAbsolutely.
Greg CathyThat's what.
Greg CathyThat's what.
Greg CathyAs we go through this process, that's what we're wanting to find out.
Chris WaltonRight.
Anne MazingaGreg, you're going to be on stage here at nrf.
Greg CathyI am.
Anne MazingaWhat are you going to be talking about?
Anne MazingaI hope some of the things that you share with our audience.
Anne MazingaBut what are you going to be talking about specifically during that session and what are you kind of looking for the audience to.
Anne MazingaTo take away from it?
Greg CathyThe big.
Greg CathyHopefully.
Greg CathyI don't want to give too much away, so I want you to tune in and watch it live.
Greg CathyWhenever we're doing it, it's going to be a great.
Greg CathyWe're with the NCR group and so we're excited.
Greg CathyWe're Excited.
Greg CathyAnd Wendy's is going to be with us, that team.
Greg CathySo we're super excited about it.
Greg CathyAnd the conversation, the big conversation is how are we leaning into generative AI?
Greg CathyAI, large language models.
Greg CathyWe've just recently started testing this last year a program using AI and generative AI called Sidekick.
Anne MazingaOkay.
Greg CathySo what we want to make sure that we're doing is using all of the data that we have with inside of Walmart and helping our associates with what the next best activity or action is going to be.
Greg CathySo I've been here 30 years, I know my way a little bit around a Walmart store, but what about someone who's been here like three months?
Greg CathySo how do you democratize all of that learning?
Greg CathyAlways giving the associate the right to make their own decision, but giving them a little help.
Greg CathyA sidekick, if you will, to be able to help along the way.
Anne MazingaAnd what do you think is going to be most important about rolling out that technology, especially given how connected your team is to the associates and testing?
Anne MazingaIs that something that you're going to be kind of following the same approach where you are going in, you're talking to them like, you have this Sidekick.
Anne MazingaHave you used it?
Anne MazingaIs it working?
Anne MazingaLike, is it that kind of mentality?
Anne MazingaOr like, what advice do you have for other retailers who might be looking at something like that?
Greg CathySo we'll certainly be working hand in hand with associates as we build the tech and getting their feedback.
Greg CathyWhat's working, what's not working, what are they like?
Greg CathyBut yeah, we'll also be looking in the background to see, like, what it's teaching us.
Greg CathyOne of the things that we're not doing, though, is creating any type of reporting.
Greg CathyOkay, so we don't want any reporting because what I don't want to have happen, what the team doesn't want to have happen, is that we start to get false positives and then we're training algos on bad data.
Greg CathySo what we say is like, Sidekick is always a force for good, so it's going to help.
Greg CathyBut there's not operational metrics that you have to click this many buttons or this, this and this.
Greg CathyIt is truly a tool using AI, generative AI, to allow our associates to understand what that next best action may be.
Anne MazingaOkay, interesting.
Chris WaltonAwesome.
Chris WaltonSo anything else that's really cool.
Chris WaltonSo any, is there any other ideas or transformations that you're working on in 2025 that you want to tease or share with the audience today?
Greg CathyWell, you guys are in the Vuzion Group booth.
Greg CathyWe've spent a lot of time with Vuzion Group.
Chris WaltonYou have.
Greg CathyThey're a great, great partner of ours.
Chris WaltonYeah.
Chris WaltonBig announcement recently.
Greg CathyA little bit.
Greg CathyLittle bit.
Greg CathyIt was all stores.
Chris WaltonRight.
Greg CathyIt blew my LinkedIn completely through the roof.
Greg CathyYeah.
Greg CathyPlease follow.
Greg CathyShameless.
Greg CathyYeah.
Greg CathySo we, we announced Smash that subscribe button under.
Greg CathyYeah.
Greg CathySo we've, we've made some really big announcements with Fusion.
Greg CathyWe have leaned in.
Greg CathyWe announced at shareholder shareholders meeting in June of last year, they were rolling to half the fleet, 2,600 stores.
Greg CathySo we're super excited about the partnership we have with them.
Greg CathyThey, it's, they're an innovative company.
Greg CathyThey're being a great partner with us and working through these use cases.
Greg CathyAnd as you talk about, like a thankless task, changing a price.
Chris WaltonOh, my God, I've done it.
Greg CathyRight.
Greg CathyMe too.
Greg CathyAnd it's like there are other things that I could be doing as an associate to add value to my customers or my fellow associates other than, like, boop, there's other things we can be doing.
Chris WaltonThat's what the ROI question's so funny, because if you've done that job and just telling the store employees that they never have to do it again, while it's not measurable, the impact on their happiness is just completely immeasurable.
Greg CathyIt's 100% unbelievable.
Greg CathyHappy associates, happy customers.
Chris WaltonExactly.
Chris WaltonExactly.
Chris WaltonRight.
Chris WaltonAll right.
Chris WaltonAnd well, thank you, Greg.
Chris WaltonThat was wonderful.
Chris WaltonLove that conversation.
Chris WaltonLoved it.
Greg CathyThanks for having me.
Chris WaltonYeah, no, it's great to have you.
Chris WaltonAnd we'll be back again later today with another interview.
Chris WaltonWe're going to be at the Fusion Group booth, booth 4938.
Chris WaltonAll day long.
Chris WaltonStop on by if you want to see us, if you want to see the cool tech on display.
Chris WaltonAnd until next time, be careful out there.