[TRANSCRIPT]

0:00:00 - (SAM): Hello and welcome back to building the abundant woman. Guys, I have some amazing things for you as we're all looking to grow and build our brand and get more abundant this year and be that abundant woman, not only in finances, but also as mothers, as wives, whatever role it is that you have, we're going to work on moving ourselves into a more abundant place this year. And so this is why I'm super excited to share this with you.

0:00:29 - (SAM): This is going to be the first place that I really get to dive in on the details of the digital abundance club. Guys, I am so pumped. I'm sure you've heard of Insta Club hub or successful ads club. Guys. What? These are our clubs, their memberships, what they are to drive your business. So what's the digital Abundance club? Well, that's what I'm about to talk to you about today. And this is going to be such a powerful episode because these are not only things that you're going to, like, get to hear about what this is, but also things that you can actually tangibly and start doing now.

0:01:04 - (SAM): And so what we're going to break down is what's included, why it's included, and how to get on the waitlist for that. Okay, so first, let's get into it in the digital abundance club. First off, I don't know if y'all know why I started digital abundance and why it's called that. So when I think of businesses, I think of abundance and business owners being abundant because I think there's this huge narrative that goes around of like only 5% of businesses make it past year five and blah, blah, blah.

0:01:39 - (SAM): And it's super negative. And so when I think about businesses that I want to work with and like, I want them to be abundant and I want them to be abundant through their digital means. So digital abundance is abundance through your digital means. Okay? So that includes your website. Because everything, think of it like a spider web and you have all these like little points coming off of it and your website is in the middle because all of those things drive them back to your website in some capacity.

0:02:12 - (SAM): No matter what platforms you use, your website is going to be the center of it all. It is the home page. And so when your home base foundation is really good, you're going to be able to do more with your business. So let's break it down. Let's see what is included and involved and how that benefits you. So first off is we always, when we talk about funnels, we have to keep driving people and what's the first thing that comes to mind when you think funnels, landing page, opt in emails. Boom.

0:02:43 - (SAM): What do most people not know what to do with people once they've opted in emails? And can I just tell you from experience, that was me. I'm like, hey, I can get clients all day long. But building out the email sequence was like one of the most daunting tasks that I've ever had to work on. And I tell you that because I tell you it to be truthful. I'm not telling you that I, like you can't do it, but I'm telling you that I get that why people don't.

0:03:13 - (SAM): Okay. And so when we do these things, when we offer things like these emails, these email templates, one, it's because we want you to have something that you can at least send out weekly. So every month that you're in the club, you're going to get enough emails to send out an email weekly. But the really cool part is you're going to get to see how these emails, if you're really looking through them and reading through them and making them work for your business, you're going to really see how they work together and that's going to allow you to add your own.

0:03:47 - (SAM): Maybe you're planning a launch and it's like, how are these things affecting? Like what are the opt in rates? Like, are they doing better? Are they doing worse? You can see what works better for your business, all of those things and do more of it. Like, that's what goes so wildly underused is the analytics. What's happening and where do we double down? Okay, so when most people don't even have emails, at least you have some sort of emails that you can send out every week to your subscribers to make sure that you are getting them connected and that you're building repetition and you're building like brand identity with them.

0:04:25 - (SAM): So that's a huge one for me because that's a huge part of the funnel that needs some nurturing. And so I know, as daunting as it feels, that's why I wanted to include them in this, because I know the heaviness of an email that you finally get it all written out and it is not doing anything. So with having copy like copyright like writing skills myself, as well as several team members that I now have that have those skills as well, is like, we can bring those things to you as well as that real authentic voice, because that's how we write things and we talk about conversational copy all the time and how we want people to feel like they can know, like, and trust us because they feel like they constantly have conversations with us no matter where they're at in the funnel.

0:05:15 - (SAM): So that's a huge one. And why it's so important is, like, if you're not sending emails or growing your email list, that's where you're going to want to head towards. Because I, like, never really focused on an email list, not because I don't see the value of them, but I provided, like, I was providing a service. And so for me, it was just nurturing clients that I already had. And so when I was doing that, that was fine. But when I've taken a total shift and realized, oh, hey, like, there are people who need my skills, but they're not quite to this place yet where they can, like, go all in on it yet.

0:05:53 - (SAM): And so I wanted to be able to provide that in the middle of people that were like, okay, I'm getting going, I'm growing, and now I need a little bit more help. Like, this club is going to be a great stepping stone to launching you to where you want to go. So also we are doing on the second part, we are doing live Q and a web audits. So every week or not every week, every month there will be a week where you can sign up to have your website or your landing page, whatever it is you're working on, audited by me, and we'll go through those things live. I'll have the signup sheet a week in advance, so that way I have time to look through those websites before I get on live. So that way I can have really great feedback for you. But what is also really good is if you're really paying attention, is like, just because it's not yours doesn't mean you can't learn things.

0:06:48 - (SAM): And I've always loved a good live coaching, anything like that. My coach, Kayla, when she would do the hot seat coaching, even if I wasn't the person getting coached, there was always golden nuggets of, like, things other people were struggling with that I might struggle with in the future or maybe something I never thought about handling. And now I have, like, an appropriate way to handle that. And so I always think these things are really tangible because we can learn from others.

0:07:18 - (SAM): Like, we can learn where people are doing well, we can learn where people are like, what looks good? What is helpful, what. Maybe they're in a similar niche as you, and you're like, ooh, well, I'm just going to go ahead and start applying these things so I can be more successful. And that's also an opportunity for question and answer. Like, why did I say, like, hey, this looks really good or this is something I would change?

0:07:43 - (SAM): Those are great opportunities for me to connect with everyone, to do those things in a live fashion because don't we all want our questions answered right here and now? Absolutely. And so that's why I really like the group format because I really think that there's some really great ideas that come out of groups. And so that's where we get to build a connection every, like if you're in Insta club hub, you're in whatever. In successful ad club, whatever club you're in, you're usually connecting with those people in some form or fashion because you're all there for the same purpose.

0:08:18 - (SAM): But it's also a great opportunity to network and connect. I know I'm in several groups to network and those are great opportunities where somebody can say, hey, I need help with this. Is there anybody in here who does that? And that's a great opportunity for you to say, hey, I do those things, send me a message or whatever, because I want that networking to be, it is such a powerful thing. And there's just like, it's invaluable.

0:08:44 - (SAM): Getting yourself in a room full of people that are willing to invest in themselves is going to be so huge because usually, and this is just something I've noticed, call it hate, call it whatever, but I guarantee you, usually the quality people I am getting out of a group are usually people I am in a paid group to be in. I tend to find that when people are more willing to invest in whatever it is they do are usually have already invested in like some type of group.

0:09:16 - (SAM): And so it's always super valuable for things like that because you're going to learn so much, you're going to see other perspectives and you're going to hear other good questions. And so when we get, when we ask better questions, we get better answers. And so that's what I really want for you guys is that as you're going through this process of like building out your funnel and ways to like improve it and how to communicate with people, and it's like, okay, well, this would be like a next level. Like this would be a next step landing page, like this would be a next step part of your funnel.

0:09:48 - (SAM): But your communication sounds pretty introductory. These are ways in which I would make it a little less introductory because they've already bought one of your offers or they've already opted into a freebie or something like that. So we go through all of those stages of things like that as well. Now, each month we'll be going through a different part of the funnel. We'll be really breaking down with posts throughout the month. The group of tangible things that you can take away to go and implement into your funnel.

0:10:16 - (SAM): You know, we may talk about how to effectively move people from Pinterest and what happens when they come from Pinterest to your landing page. What does that communication need to look like? Because what are those people looking for on Pinterest and searching and finding, you know, your pins, what are they looking for on LinkedIn that you are like, you know, as a web website designer, if I'm communicating with people on LinkedIn, that is going to usually result in a coffee chat versus them getting a downloadable.

0:10:47 - (SAM): Like, you have to know where your audience is coming from in order to cater to how you communicate at that point with them. And so I think that's super valuable as, like, as we're learning of, like, if maybe leads are coming from one place really well, and then you're ready to dive in and try something new. Well, what worked here may not work there, because I can tell you my type of clients that hang out on Instagram are very different than my clients that I meet with and network with in Facebook groups.

0:11:16 - (SAM): Now, the clients that I get from more of a LinkedIn setting are going to be vastly different than people like a referral that I get in real life. So we have to communicate with our business, has to communicate with these people in a way that resonates with them based on where they come from. And those are the things that I want to teach you and share with you in the group so you can be the most effective.

0:11:39 - (SAM): And that is ultimately my goal. And so every month, if you're able to implement at least five steps into one new avenue and improve your layouts or change your layouts, or improve your language or in your copy to your people, and it improves your sales, then it's already a win. And so that is the really cool part of what this is all about, is like, we want you to be taking action steps every month to improve your business funnel and how to do it, because that's the thing is we can talk about all day long of, you need to have funnels for this and you need to have funnels for that. And they're like, no, you just need one simple, really, you do need one simple funnel, and you need to get really good at it.

0:12:26 - (SAM): And then when you're really good at it, then you need to take that next step. What are you passionate about? What are you like? What are you ready to start sharing with people? Are you ready to move from a service to a digital product? Are you ready to add courses? And those funnels are going to change. And so that's where the club comes in. So handy is that as you change, you still have that ongoing support every month.

0:12:56 - (SAM): And so it's just such a huge benefit to you and your business for such a small investment every month. And so that's really one of the big things that I just wanted to stress to you guys. This is what the club is about, and this is why we're doing it, and this is why we're bringing it to you. So not only can you take the stress out of building your funnels, making your business more abundant, but also making you more abundant, making you a better person because you're not so stressed and you're making good moves in your business that you can enjoy your family, you're spending less time working in your business.

0:13:32 - (SAM): Because I'll be honest with you, I didn't get into this to be an employee to my own business for 40 hours a week. I got in the got into this business so that way I could work 10 hours a week and live the life that I want to live and do the things that I wanted to do. And now I'm sharing that all with you. So I hope you guys liked today's episode. I know it was a little more informational, but a lot of the why behind why you're here and how this can benefit you so and everything will be in the show notes of how to join the waitlist and we can't wait to see you there.

0:14:07 - (SAM): So hope you have an amazing day and see you next time.