Ep 64 JulieNelson_GLP_FINAL

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Jen Thryrion: [00:00:00] Hey there. Welcome to Goldie Links, a podcast that welds together creativity, connection, and cash flow for permanent jewelers who are ready to do things differently. I'm Jen Therian, mama maker and the spark behind Goldie Links around here. We know Gate keep, whether it's handmade hacks, business breakthroughs, or the mindset shifts and fuel real growth.

So if you're building a business that shines as bright as your stacks, you're in the right place. Let's link up and make some magic.

Hey there. Did you know that we offer handmade permanent jewelry supplies? Go to goldie link supplies.com to view our beautiful chains, connectors, Bengals, and more, including our non-permanent stretchy bracelets that are available to you for wholesale. Everything is created by our tribe of mama makers.

What is a mama maker? Stay-at-home moms that create on their own time between raising their children, serving as a self-care creative outlet, and supporting their families. Your items come with signage on [00:01:00] how these supplies are made, along with Gemstone property info, as each gemstone has a special meaning.

If you wanna level up your business with handmade supplies, not made by a machine, but made by hand with love, then check it out@goldielinksupplies.com. Now onto the show. I love this chat from Julie from Weldon Arrow located in Wisconsin. We connected at Pjx this past year in 2025. She's a ray of sunshine.

I knew I had to connect with her. She has kicked butt with starting permanent jewelry and less than two years, has two physical locations. I can't wait for you to hear this chat with Julie. Okay. I'm so excited to chat with you, Julie. We first met at PJX and I specifically remember you just always showing up in my booth, and you were always such a ray of sunshine though.

I was like, oh, hey girl, what's up? And then one of my members of my membership was obsessed with you and your business, and so then it was like full circle moment. I'm like, I know that girl. So let's start off by you telling people [00:02:00] who you are. Where you're from and anything they need to know?

Julie Nelson: Yes. Hello there.

So my name is Julie Nelson. I am located in Manasa, Wisconsin in the Midwest. I'm married. I have a son named Archer, got two German Shepherd rescue dogs and the cat. I started Weldon Arrow back in February, 2024 out of my house, and we grew that into a shared brick and mortar space, and then into my own, and then now launching my second one this year.

Jen Thryrion: So bring me back to what were you doing prior to permanent jewelry and what made you step into the permanent jewelry world?

Julie Nelson: I've always been an entrepreneur at heart, so I just have always loved owning businesses. I am very much the person where I'm like, Ooh, that's a great idea. We should start a business of folding the laundry.

And so prior to this business, I was a business analyst. I specifically was working in HR technology, so HRI. You're familiar with that? I loved my job, but I was [00:03:00] opening my second location and had to leave because I didn't have the capacity at the moment. One of my best friends and I saw permanent jewelry on love blind, and we're like, what is this?

And so we did a research in the area and we couldn't find anybody that did it. And finally we found someone who did it, but I was like, this is so neat. I would love to be able to like own a space where people can come and hang out, have a drink. Truly an experience. So that's how I first got Permanented

Jen Thryrion: jewelry on myself, was with my best friend.

That's amazing. So you're saying you started from your house. Were you completely mobile at first, taking appointments at your house? Or how did you start? Did you take any training? Did you train yourself? Or how did it all start?

Julie Nelson: So I actually did a lot of research on this 'cause I, uh, if I'm gonna do something, I wanna do it right.

So I did actually go through linked training, love Sarah Otto, shout out to her and put myself through that. My husband's also an engineer, so I feel like we took a train together because he is just so fascinated by micro arc welding. So he always got to watch me when I was training. [00:04:00] So we built a little homes.

Studio for me to be able to take customers and also do pop-up events. And after a month I'm like, this isn't gonna work like the dog and you guys can't keep hanging out in the basement while I'm taking appointments. And it's funny because I still have customers that are like, remember when we came to your house and we thought we were at the wrong spot?

So it's just been a whirlwind of an experience.

Jen Thryrion: So when in the timeline were you ready to, and what made you be like, okay, I need a space. It was more so like to

Julie Nelson: accommodate. My customers and my family. I didn't want to have to mix the two anymore. And even doing popups, like one of the biggest problems that I noticed was when you would get something at a popup, they can't find you or they can't find the artists who did their piece.

And where are those people gonna go? They're gonna go to the ones that they can find. So that's why I quickly moved into a shared brick and mortar space. 'cause I'm like, this is something that I'm gonna try and solve for everyone in here.

Jen Thryrion: So when you say shared, was it like, how did that work? Was it [00:05:00] with another business or what do you mean by

Julie Nelson: shared?

It was with another business, so it was actually an esthetician spa. I rented out a super tiny 100 square foot. Area and quickly outgrew that too. So it's actually funny 'cause I went from my home to that to then renting out a room like two months later and then to then opening my Green Bay location and then relocating my Fox City location to a larger, like 1000 square footage space.

So it all happened together around spring this year, and it was just. A lot, but in the end it was worth it.

Jen Thryrion: So was it just

Julie Nelson: you to start? Did you have employees? What does it look like now? So I was working my corporate job when I had first launched and I was like, I can't be gone every night and weekends.

So after I had done the business for about four months, I started looking for employees. And if you're gonna scale your business, you can't do everything. Like you get to the point where you have to strategize and think. Future state, what's best for your business [00:06:00] and how can you grow? So I hired my very first two employees and right off the bat, like I already saw how much Weldon Arrow has grown from just hiring two employees who can then take two more events that you previously couldn't do.

So now I am a team of seven, so I have. I also stepped away a little bit too. Just letting the business run by itself and kind of my business has significantly grown.

Jen Thryrion: That's amazing. Speaking of that, really quick, that's been one of the most difficult things for people, or even just the thought of handing off your business and letting someone else represent and be the face of it.

I did it by myself for probably almost two years before I opened my brick and mortar and I had to hire. So it's definitely nerve wracking, but what do you feel is the best when finding good employees? Like bottom line, what has been your, what has been. Experience.

Julie Nelson: I would say it's crazy in a year how much you can learn from just hiring and the whole employee relations process.

Because like with my corporate background, I've always been used [00:07:00] to like, this is why we have policies in place for this sort of situation. And with the new business, you never know where you're gonna get. If you hire somebody, it doesn't work out. You have to let them go, and then you have to hire again.

And you just have to fix your process on the go and be very resilient. And one of the things that I would say has helped me greatly in hiring. Really great employees is referrals and doing hands-on during the interviewing process, because I definitely have a counter situations where you may hire someone who has the personality, but the technical side of it, they may struggle a little bit about that, but in the interview process, if you're having them do both and you like, they're a good candidate, they were able to put.

Three bracelets on you during your interview session, then they're probably a pretty good

Jen Thryrion: Yes. I love that. I think referrals I, when you said that, because actually my two full-time employees have come from referrals, so that's been actually the best thing for me personally. But as you said too, I cannot believe I'm going into my first year.

It'll be, it's [00:08:00] almost 10 months and. Again, like you said, sometimes you just have to go with it and learn along the way. 'cause that's how I feel like I am still implementing systems and still trying to make things easier for the employees and expectations and all those things. Right? But you just, you go with it and you learn along the way.

As long as you have to continuously be able to bend and be flexible and know that you're constantly learning. Don't you feel that like we're constantly still learning.

Julie Nelson: Yeah. I tell my employees all the time, I'm like, I don't know everything. Trust me. I'm still learning too.

Jen Thryrion: How do you feel like your corporate served you in owning a business?

Do you feel like there was any like crossover there?

Julie Nelson: I think so, yeah. Especially because of my previous role, it was revolved around standardizing processes, standardizing systems, making sure that you're trying to do things as efficient as possible, identifying gaps, doing impact analysis. So I feel like a lot of that has flow into my business.

But it's just funny 'cause sometimes I would tell my employees, I'm like, I feel like I never was a BA because. [00:09:00] I can't do any of that with my own business because I'm wearing so many hats. And that's the thing is that, mm-hmm. Business owners think they can do everything. And it's like they can't, they have to hire help because you can't wear one hat to think strategically when you're also taking appointments and doing permit jewelry on someone who's there.

So I feel like I've. Definitely put a lot of the things that I learned in my previous corporate role into my business where we've standardized, we've created sop, so standard operating procedures, making sure that things are five s as a studio, that's something that is actually one of our goals this year is to reduce waste and time looking for things.

Making sure that if we put away the pliers, you know where to find it. You're not.

Jen Thryrion: That is hilarious. You said that because I'm not lying like I have someone at my shop right now trying to look and locate these signs that I bought. I'm not kidding. And honestly, I have two small girls, so also I'm always looking for something.

I'm like, they're like, Hey mom, where's that little Barbie shoe? I'm like, oh my God. It's like I'm doing that in my business all the time. I feel like I have so much on my [00:10:00] brain that I do that more often than ever, like I'm not kidding. On a daily basis, we're like, Hey, where is that pair of scissors? Where is that?

I'm like, oh my God. So I love that you said that because the systems and like what your role was prior. I have to say, previous to this, I was a massage therapist. Okay? So I was never in the corporate world how many times I've heard this, and I'm talking a lot about this year actually, because I have to say now having a brick and mortar and having the structure of business I have now, I realize how important that is and how much easier my life has already started to be when I implement them.

And I'm just like, oh my God, mind is blown. Like I finally get it. So. I,

Julie Nelson: I feel like we all started in spreadsheets and now it's like we're trying to move away from spreadsheets and put them in the system. We have the system, we pay for it. Why not use it to right match potential? I don't wanna

Jen Thryrion: do that, but I know it's gonna help me.

I'm going through so much of that right now. I'm, my God, it's torture, but it's like I, I know this will make life easier. So actually, speaking of outsourcing, like you said, we can't wear all the hats this past year. There's a lot going on and I feel, okay, [00:11:00] when I have my focus on this, then I'm letting this go.

If I'm not outsourcing it, I'm trying to do all the things. Then I'm going to let something is not gonna be done right. Everything's gonna be half-assed. So what do you currently outsource that you find is the most valuable?

Julie Nelson: I would say social media for sure. I quickly noticed that I really like to stay engaged with my community and my followers and to other business owners.

And social media is like its own like beast of its own. You gotta be on your phone twenty four seven editing posts, creating content, making sure people know you like we grew, like when I had started my business in February, 2024, we started with zero followers and now we're. Close to 6,000 followers. And all of it has been because of us just collaborating with businesses, getting our name out there, being active on social media.

That's probably our biggest like referral is like people find us on social media and then they refer. So I feel like social media is definitely like the platform that why our business is very popular because of that. But [00:12:00] definitely I would say social media and then also. A lot of it, I feel like once you create like a standardized process for it, like scheduling ship, that's something that I used to do all the time and I couldn't let it go because I didn't have a standard process.

And now we actually, and hopefully this helps other business owners who have employees, is we create a schedule a whole month in advance and we already assigned everyone who's covering that specific day or event. And then so people can prepare if they're gonna come in or not, because we are appointment only right now.

So people can prepare if they wanna hang out with their friends or family, they know that they're gonna be off certain days. And now I've handed that off to my studio manager. So now she does the whole calendar. Then everyone's fine with it, then wants to prove that she schedules all the shifts. So that was something that was definitely heavy on my plate that I was able to give off.

But a lot of those administrative tasks, they will bog you down.

Jen Thryrion: I totally understand that, but actually I [00:13:00] love that you mentioned your appointment only because I think when people think of actual brick and mortars, they think you have operating hours reopen, which we are reopen 10 to six and from most days.

So how does that work with employees? Do they have to be at the studio from this time to this time, even if there's not appointments or how do you structure that?

Julie Nelson: So I feel like a part of growing, we feel like. Changed it up a little. 'cause originally before, like we, so we're so appointment only right now, but we've definitely looked into doing walk-in hours because the demand has been there.

Yeah. And I also recently hired a jewelry artist, so she's the very first jewelry artist that have hired the other ones, we call them Spark artists. So they, they're the ones doing the appointments, the events, and working with the customers who come in for permanent jewelry or charm bar or B bar. And this jewelry artist, she's gonna be there all.

Three times a week making jewelry. So we've been definitely revising like how our structure is, and I'm thinking we're gonna start opening walk-ins on the weekends. But it's just weird because I feel like whenever we do walk-ins, people are like, we prefer appointments. So we've been [00:14:00] trying to find like a middle ground.

So I'm thinking we might do walk-in hours during the weekend because that's when,

Jen Thryrion: yeah. Okay, so what exactly is your jewelry artist gonna be? Is she gonna be actually making her own designs? So

Julie Nelson: I definitely have a backlog of designs that I've been wanting to do, and I obviously wire wrapping and making beaded bracelets and all the nature wear, necklaces, earrings, everything that I have done in the past, I've just never really had the time to do it because I've been so bogged down when I had hired.

Her name is Megan. When I hired her on, I'm like, you have experience making jewelry. You are gonna be such a great help because here are all my designs and you let me know if you wanna throw in some of your designs and let's just have a jewelry making session. So we've had sessions where we would come in the studio and we'll just start wire wrapping, making necklaces, drawing this and that, and we're like, this would be cute for bridal.

That's something that we're actually working on right now, is we're gonna create a bridal collection to give to the bridal boutiques here and they can up our jewelry. That's something that. Been new to us because now we can [00:15:00] actually sell online and not just do Perme jewelry person. So we definitely rebranded earlier that last year, and now we're a Weldon Arrow jewelry company because we want to start offering e-commerce as well.

So ready wear jewelry pieces that people can buy to gift as well.

Jen Thryrion: That's amazing. So are you sticking to all like 14 Kara Gold fill and sterling silver so that, and then we also do, or here in yellow solid

Julie Nelson: gold too, or, okay. Not yellow, but solid gold.

Jen Thryrion: Perfect. And the services you do, experiences you do have in your charm bar, you have a bead bar as well?

Is that what you said? We have over 30 different.

Julie Nelson: Crystal glass bead colors that people can come in, grab a tray, pick out what colors they want, and then put a name or verbiage that is meaningful to them that they can put on their bracelet, and then we tie it off and then they get to wear it. So it's just similar to your methodology too, where you're an experience boutique, which I love.

Sure. And that's just one of the things that we have incorporated. Due to demand. 'cause people are like, [00:16:00] why can't we do this? If you've heard a little Words project, love that company. If that's something I feel like we took inspiration from, because we don't have one in the area and a lot of the beefs that we source are bicon and circle ones, and so that's something that has, I feel like we don't advertise it that much, but we get a lot of young kids that like that.

Especially when you Yeah, for sure.

Jen Thryrion: That's amazing. So. What do you feel has been one of the top like, I don't know, reasons I guess, that you grew your business as fast as you did. 'cause you really think about it. You started only two years ago.

Julie Nelson: I know. My husband's like a three and I'm like,

Jen Thryrion: yeah, yeah, yeah.

Starting soon here. So what do you feel has been your, yeah. Has grown so fast to go from like in-home location to another location. Like what do you say that would be?

Julie Nelson: I feel like it's the person and the brand that you're really buying. So I just feel like I've always had a strong suit [00:17:00] in relationship building and just being involved in the community, and I feel like a lot of.

Just my personality to then what I have put into Weldon Arrow and creating that kind of culture that where if somebody came into a Weldon Arrow, they'd be like, oh yeah. Like they're welcoming, they're elevated. It, it's like a nice environment. The employees are nice. That's just the brand I've created and I feel like people are drawn to that.

Another thing that I feel has really made us successful is we do give back a ton. So we actually ran the numbers. Year end last year, and we gave over $8,000 to just nonprofit organization, fundraisers for cancer, birthdays, whatever. And so I just feel like putting yourself out there, actively reaching out to people, asking if you can help in any way has really helped our business.

And then also. Collaborating with other businesses. And one thing that I have noticed too is that when you're starting out, you, you wanna work with bigger businesses who have a huge [00:18:00] following because you wanna get exposure, right. And that's one thing that we always, now that we have grown to where we are, we love working with businesses who just started out like, what can we do to help you?

Jen Thryrion: I, I totally feel that vibe from you, and that's what I say, you're one of the people that I remember so much from PGX because you do have this. Aura or air or vibe around you. It was very magnetic and you're just so friendly and you kept coming up and chatting with us and you're like, I just keep getting gravitated back to this booth.

And I'm like, it was just, yeah, just very fun. And you're like, so just, you wanna hang out. You know what I mean? You just wanna be around. I know you mentioned your personality, but if someone's listening, that's not really their personality, but I think because who I've met. I've connected with people pretty, that is one thing I have to say.

I just have an innate, maybe I love to talk to people, which is why I have a podcast, but I love chatting with people. I do like people and I have a good time with that. I love connecting. I love to know about people, and because I have that natural tendency, I think that has been a big factor in growing my business as well.

But say someone isn't like [00:19:00] that, what would you suggest or what would be your advice be to that person?

Julie Nelson: I would say, I know sometimes like my husband will be like, just think about yourself, or it's like your business is just be selfish and I can't though. I feel like you don't have to be loud to be considerate and caring and value connection because I feel like.

Business owners are human beings, and if someone's gonna reach out to me and want to use my resources or my connection, like I would love to help. But it's definitely gonna help that person if they are going to put the work in to get to know me and build a connection versus, Hey, can I just throw. Your swag bag, like, come into the studio and meet me and say hi, and tell me what you do.

Like I wanna get to know you, and I feel like you don't have to be talkative to meet people and actually care about them. I, I just feel like that's an attribute that a lot of successful business owners have is valuing connection.

Jen Thryrion: I love that you said that because Yes, like you said, you don't have to be [00:20:00] loud, you don't have to be super outgoing too.

Create that connection. Honestly, same. I'm like always going to the businesses around my area. I'm always supporting other small business. If there's makers, I'm like, yes, please. I want to buy something from you. 'cause I truly feel like basically what you're embodying, I feel is what you put out is what you get back.

You know what I mean? Yeah. With what you're heading into, what you're intention is. If your intention truly is just to make money, let's say, right? We all wanna make money. Okay. We know that's necessary, but I think I'm never led with that. I'm led with like. Connection or feeling like this business means more than just money, because that's what I truly want to be, which is what I feel like is gonna translate to other people.

Yeah. Which is why I feel like it's gonna be sustainable because that stuff sticks around, right. Like the other stuff go away. So yeah, I just feel like you embody that and I love that. And actually speaking, not only giving back, which is amazing, what is the best way to get in touch with and know how, I'm sure someone listening would be like, okay, that sounds amazing, but how do I even find the nonprofit or how to get in touch with someone or get involved in this way.[00:21:00]

Julie Nelson: I would say even just calling them, and now that we've grown, we definitely have a lot of people who just reach out now, but back in the day, I would actively call them, be like, is there a fundraiser that's coming your way? Is there anything that we can help? I own a business. My name is Julie. Can my business help you in any way or my time?

And then board just spreads like wildfire. Then you'll start having all these nonprofits who see that you donated an pair of earring. And then they'll come and be like, can you maybe donate something for us? We're having a, for this purpose. And so I just feel like the community really talks and knows. So

Jen Thryrion: I know, and I, I, I agree with you especially, at least my experience opening an actual shop.

I have gotten so many though naturally at this point, I feel people are reaching out to me and I'm always willing to work with them. I never wanna say, it's really hard for me to say no, but also too, I love how you said, how can I help you? Because again, it's a. Even if you were to reach out and you're like, [00:22:00] hi, my name's Jen and I do permanent joy, it's all about me.

It's no, how's this actually going to serve you? Even if you wanna approach a popup in a business, it's like, how is it gonna benefit that business? It's not just about you, it's about you guys. It's collaborating and what benefits it has for them. Otherwise, they're cool, like they don't wanna hear about you.

To be honest, everyone's concerned with themselves, honest. You know what I mean? It's like they wanna know how it's also going to help them and serve them anyway. You also mentioned prior to us chatting, 'cause I mentioned that my husband's a Green Bay Packers fan, and you're in Wisconsin. You got hooked up with the Green Bay Packers event, correct?

Yes.

Julie Nelson: Yep. So we actually had them contact us. So we have a form where you have to fill out if you're interested in a private party. And so they had filled out a form a coordinator who. Who like plans, events for the families of the players. And so when I saw that there was gonna be 50 plus people, so I just followed my normal procedure and I called and was like, what do you need from us?

What data are you looking at? And [00:23:00] then found out that it was for the packer wide and it was just a huge awakening call for me. I'm like, oh my God, this is real. Like they found us by driving by and. Awesome. So it was a really cool milestone and a really neat thing to experience. And then, uh, even aside from that, we also hosted a Netflix reality TV star.

And it's funny because that's how I actually discovered permanent jewelry was 'cause of love, is blonde. And then we ended up hosting someone who was on Love with Blind season eight, and it was just amazing. Did you reach out to them? Did they randomly find you? So being proactive, I actually posted a story on our business page and I tagged her and I was like, Hey, I see that you just got a proposal and you're wearing a permit bracelet.

How about if we add a second one to that fact and not even thinking that she would respond? And then she responded right away and was like, Hey, email me. And it was so nice because I know sometimes people don't wanna work with, or they think that they're gonna get taken advantage of, but like. [00:24:00] This one was so great.

She offered to pay for everything. Like her family's actually local, so that's why it just worked out. So she, we've hosted her twice already. So she came in for her mid jewelry and charm bar with her family. And then during Thanksgiving she texted me and asked if she. We could host her for Friendsgiving and do a q and a for her followers.

So that was really great and fun and a really cool experience to just learn like the behind the scenes and how Vanessa and Nick are in person.

Jen Thryrion: Yeah, it's, I love this, and like you said, you didn't even expect her to, but it's like there's no hurt. You never know what can happen, even just by a connection with a particular person.

I always say this, never discount one person because that could lead to so many different things. Yes. You never

Julie Nelson: know

Jen Thryrion: if that person

Julie Nelson: knows

Jen Thryrion: who that person knows. What made you, what was to the point where you wanted to open a second location and when did you know you're ready for that?

Julie Nelson: So I knew I wanted to open a second one because I [00:25:00] had a lot of customers who would drive from Green Bay.

So if you're not familiar with the area that I'm at, so I'm pretty close to Appleton, so that's why I call it our Fox Cities location because it's made up of all these little like subsidies. And so this location that I originally opened up with Talk today. A lot of people were coming from Green Bay, which is like a 40 to 45 minute drive depending on how far up north you are.

And we had a lot of customers coming from that way, and they're like, you should open a second location up here. And I'm like, don't have me. And I actually just networked with the right person. And so I ended up, uh, meeting this. One guy who is the CEO of base company, so they renovated all of these older cannery buildings that are right downtown, green Bay on Broadway.

And he had an opening, and I've always wanted to find a brick and mortar location that had more of an industrial elevated look. And I fell in love with it. I'm like, this is something that I. And so after touring it and just getting to know other business [00:26:00] owners, I'm like, this is like a perfect fit. And it scary.

I didn't wanna pull the trigger, but I was like, I feel like I have to jump and try. Like ever since we opened up, we've had. A really great clientele that we built up there. We are asked to be involved in so many wonderful community events, fundraisers, and we've met so many great business owners and the only way I was able to make it successful was employees because I hired a Green Bay team and then I have my Fox Cities team.

So being able to help cover each other, like my team is so great. We've just created a really great culture, a very collaborative, great culture to be able to.

Jen Thryrion: That's amazing. I love that you said that too, because I, I say this all the time, is like listening to your customer. If you keep hearing and people are saying that, then it's okay.

Gosh. 'cause I've had a couple people say that to me as well about, and I'm like, okay, so what is the timeline there? Give me what, when did you open the first and then when did you open the second? How many, what was the time?

Julie Nelson: So February, 2024 was when I started taking home appointments, and then February, March, [00:27:00] April was when I moved into that boutique like MediSpa.

And then April to August was when I moved in and hired my two employees in the room. So there was another shared space, but I had a room versus an open area. And then I started looking at my Green Bay location. December of 2024, and then January of 2025, we started building it out because it was just like a brick.

It was like exposed brick and it was concrete. So we had to do a build out of a bathroom and hire an interior designer. So we didn't officially open our. Green location until April was our, the week before the NFL draft. So the NFL draft was hosted in Green Bay. So that was our goal, was to be open before the FL draft

Jen Thryrion: came

Julie Nelson: to town.

So during this time. Our lease was coming to an end in April, so we didn't resign in May because we knew we needed a bigger space. So that was when we then moved our [00:28:00] Fox City's location into a bigger space. So now it's like fully sailed out place and we started taking appointments in May, so it was like around the same time I was pulling my hair out.

I'm like, why is this such bad timing? That's correct. But we were able to. Get it. I also lost two employees around that time too, so that just made it worse and I was not, okay.

Jen Thryrion: I hear you. I'm surprised you showed up at PJX because I know, I, I was like, might as well go to PJX and live by the pool and meet a bunch of people.

Okay. Real talk for a second. Running a business can feel overwhelming. The content marketing, social media decisions, it's a lot. That's exactly why I created GoldLink Society. It's a space where permanent jewelers can get real support, education and tools like quarterly photos and video done for you.

Templates, trainings, weekly calls, support group, and access to expert trainings who understand this industry. If you are craving clarity, competence, and community, [00:29:00] Goldie Link Society is built for you. You can join us anytime. Go to goldie link society.com. I can't wait to get to know you and your business.

See you soon. So how large are your locations? So our Green

Julie Nelson: Bay location is about 1800 square footage. It's so gorgeous. Like pictures on your social media. I love it. It's amazing. I could just sit in there and just soak it all in. And we have really good lighting 'cause there's a lot of windows in there.

Yep. Have fishbowl. And then our ANA location is just about a thousand square footage. So like we have a backspace, but it's completely blocked off and there's another business owner that operates that and comes in from the back. But then we have the full front store storefront. Yeah, I'm keeping my eye out 'cause we signed a very short lease there because I really want something that's similar to our Green Bay location.

So we've been keeping our eye open for another space, but we still have just under a year.

Jen Thryrion: That's amazing. So have you been wire rapping? Yeah. [00:30:00] Yeah.

Julie Nelson: I was just telling my husband yesterday, I'm like, I get to talk to Jen. She's the one that taught us how to wire wrap and you were so great. That's why I was so drawn to your booth because like, I feel like your culture is so similar to like my culture and just making people feel like welcome and it, it's like the aura where it's like I'm drawn to it and that's why coming over and talking to your employees because it was like talking to you when I was talking to your employees.

Yeah. And I remember when we were sitting there we're like. Who's supposed to be teaching us this like 15 minutes pass. And one of your employees was like, oh my gosh, Jen can teach us. And so it was just so great. You're wonderful.

Jen Thryrion: It was fun. I'm looking at your Instagram now and I'm like, oh, I see some wire wrapped.

Are you doing the wire wrapped? Yes.

Julie Nelson: You girl, we've been rapping. My jewelry artist, she actually worked for a jewelry studio too when she was in college. So I didn't even need a teacher. She came in and had all the skills ready and she's teaching me things now and I love it, and that's why I hired her. So just remember, as a business owner, [00:31:00] you don't always have to know everything.

That's why you hire talent so that they can help you with those things.

Jen Thryrion: It's so true. So when did you actually add charm bar? I'm curious.

Julie Nelson: So, charm bar we added, so we got a lot of feedback to get it too. So we added that fall of 2024. So we actually, we started it first and then we're like, I'm not loving this.

And so we offered refunds to people. 'cause we actually ended, I ended up curating a whole new charm bar and I'm like, if you got an old charm bar piece from us, come trade it in. Really because I'm not proud, and that's one of our values, our core values in well narrow is integrity. Mm-hmm. Like after certain full months of wearing it, I'm like, this isn't wearing well.

And I'd rather people wear something and be proud of having it and think for me. So we announced it on our socials. We're like, if you got a charm bar piece from us, come back and we'll trade it for free because we've changed our whole charm bar out.

Jen Thryrion: That's amazing. So meaning what? Have you have plated stuff before?

Or just like cheaper, [00:32:00] like stuff that would tarnish, you have stainless steel now, like what does that mean? Yeah, I just feel like

Julie Nelson: we have, we have 14 karat or 18 ki. Gold plated over brass charmed, and before, I feel like it was both stainless steel and brass, but I feel like the coloring did not look good.

A lot of the things that we sourced looked like orangey and yellow and dark yellow. Like I, I wanted something that was aesthetically pleasing where if you come in, they all look the same color and you're not getting people who are trying to pick and choose the colors that do match each other, and they just didn't wear well.

Because every time we get something, we always try to like. Crash tested and wear it in the water and see how long it takes to tarnish and all of that. But I feel like what we had bought previously, it definitely just tarnished a lot quicker and we were not

Jen Thryrion: No, I hear you. And sometimes like we, as we know, we can look at things and it says it's a certain quality and then ends up not being, so actually recently someone came in with a chain from our charm bar that actually.

Discolor, like, you know, kind of faded very fast. It was going from silver or go, sorry, gold to [00:33:00] silver within a couple weeks. And so I was like, yeah, of course. Change it out. You know what I mean? Because I think that sometimes I see these things here and there with the asking like, what it to do? I love that you seem from the same mindset because being over three years to three and a half ish years now doing permanent jewelry, I've always been from the place of, say, there's even somebody who's come to me where her change, she's had it forever.

It's stretched so bad that I'm like, I'm just gonna replace it for you. Because I just can't stand the way this looks. You know what I mean? But I know that doing that for somebody is going to benefit me way more than just shortening it for her, even though I hate the way it looks and it's terrible because I just don't love it and I'm gonna do this for you.

Yeah. And that's that word of mouth and that person being a forever customer that trusts you, that knows you're gonna take care of them is much more worth it than your however many dollars that chain was three years ago.

Julie Nelson: Yes. It's word of mouth. It's always this, the experience you're providing and you're putting yourself in that situation.

'cause I also have a huge. Customer service background as well, and they always say the customer's right, but it's like to a point. But at the same time, like you [00:34:00] want to make sure that the person who's complaining or is upset is being heard and you're able to still accommodate somehow. Like we've definitely had people who have lost their chain or it's snapped off after a week or two and we'll just replace it.

But obviously if it's been two years and they come back, it's how about 50% off? I always want to accommodate and it's better to. Do that. Then have someone just negatively go out there and be like, this person wouldn't do this or that. And it is hard because you're a small business and you wouldn't expect people to do that.

Jen Thryrion: Yep.

Julie Nelson: But yeah, all part of owning a business, you

Jen Thryrion: get the good and the bad. I know it's true. You got to expect it. And knowing to expect that, it's like how are you gonna deal with it? It's really important to have rules and have those policies, whether you have a waiver and whatnot. But of course there's gonna be those instances because that's how I feel.

My employees will call me and be like, okay, this person got this. It really wasn't our fault, but the chain broke and she got it two weeks ago. But she's really adamant, she does not want it while to back on. She wants a new chain. Give her a new chain. I'm just be, it's so few and far between that I'm like, I'd rather, of course someone [00:35:00] feel taken care of.

So yeah, I feel the same. So. Okay. So what are actually looking at your social media? I wanna go back to you outsourcing social media. So have you done that from the beginning?

Julie Nelson: I actually built my social media account by myself first.

Jen Thryrion: Okay.

Julie Nelson: And then when I had hired one of my employees around that timeframe, so she's no longer with us, but she actually had social media at the background too, and on on the side.

So thankfully she was able to help me and we partnered in doing it. When she left the company, obviously there was a gap there. So I do have someone currently helping me with social media. She posts. Three times a week and then does 30 minute engagements, and then like quarterly content, like creative content sessions with us.

And so I still have a hand in it and my studio manager does too. I feel like I'll never be able to just fully let go. Yeah. But at least having someone do the creative side will save you so much time. Trends change all the time. Just being able to produce the content is gonna save you so much time. [00:36:00]

Jen Thryrion: Yeah, because I'm looking at your Instagram and I, I do love it.

I always say in Instagram, especially when someone's finding you for the first time, it's like your catalog, right? People are gonna take about five seconds and see, okay, is this my vibe or not? And move on. 'cause everyone's just like instant now. So. I definitely get a vibe looking at yours and I feel so like Lux and just like professional.

And there's an aesthetic you have, right? Mm-hmm. That's very cohesive. And so when you say you have a social media, are they also taking the photos? Because I think a lot of people are interested, we're diving more into social media this year. Because from what I hear from my, even my members in the membership, it's like the number one thing people struggle with.

Outsourcing is always granted. It's an expense. A lot of people aren't ready for that, but do you come up with what to share as someone totally taking over where they're deciding what to post? Are they taking all the content, like the photo and video, or how does that work for you?

Julie Nelson: I would say it's a collaborative effort because I say pretty up to date with trends too, but like now, I feel like iPhones has such good camera quality that you don't really need to have.

A camera [00:37:00] to take it, but it definitely helps to have someone refresh your product pictures or like team pictures or studio pictures and have a combination of it on your feed. And one thing that I have found has been really great is getting my own camera. It's not that expensive. You can just take a little class and learn how to use it yourself.

There's actually classes now that you can take on how to perfect your iPhone camera. Well, if you don't know how to do it, definitely hire. But otherwise, I feel like there's so many free resources out there now on online YouTube, TikTok, definitely use it and take the time because it's going to be worth it in the end.

And I feel like even when I started my social media account, people were always thinking that. Do you have a social media personal? Nope. It's just me. Like that's a lot of research. Yeah, it does take time and effort for sure. One thing too that I've noticed and I do a complimentary for people who want the help, is like, how can I improve my social media [00:38:00] presence?

And I feel like even a lot of permanent jewelers who do follow me, I'm just like. Where are you located? If you don't have your location in your bio, please put it out there because it's just crazy to me like how many times I'll see a business and I'm like, I don't even know where you're located. I have to dig through 20 posts to find out where you're located.

Jen Thryrion: Yeah, and it's funny because it is harder to see, I always say this too, when you're inside the jar, you can't see the label, so it's like always encouraging people. Like what do you notice when you go into someone else's Instagram? Because when it's your own social media, your own anything, it's harder to see even your own strengths.

You're gonna have to ask. What is my story? Because you're just, you're inside your own head. What do you feel like are the top things people are doing? Like they could do better on their social media when it comes to a permanent drawer?

Julie Nelson: Definitely updating your name. So I know there's a section on Instagram that says like your full name.

Yeah. Which isn't your username. Make sure to put what people want to search you on, because if you've heard of SEO, like a lot of people who search in Instagram will say, Wisconsin permanent jewelry. And if you [00:39:00] have something that's in that, in your full name. Then you will pop up for them. And if you don't, you won't.

And so that, and then also your bio makes sure to put what makes you unique. That's like the catcher, like what they come on. They're gonna be like, okay, you're located here, you offer this. How many chain options do you have? And that's one thing with my corporate background too, that I've learned and having to create job aids for people, make it super easy and simple.

Jen Thryrion: Yeah, they will

Julie Nelson: help you and it will help other people and they'll thank you for it.

Jen Thryrion: I agree with like our attention span more than ever is like zero. So you have to really make it easy. I always say a confused customer doesn't buy, and that's even with merchandising, whatever, even your social media, if it feels all over the place or you don't even know what they are, then they're just gonna move on.

I love that you said that. We actually had Elizabeth Marberry, she has a podcast and she's an Instagram expert, right? And she was in our membership and she was a guest expert. But I love that you put a hundred plus. Chain options in your 'cause. Really, it's, [00:40:00] yeah, you want your claim to fame or something that will be like, okay, what makes them different or special?

Right. So I love that you put that because that's huge, especially with permanent jewelry. I think that if you're adding to your stack, let's say, because it's been around and you already have it, you're like, oh my God, they have that many chains I have to go see. Right. Because mm-hmm. You know. I

Julie Nelson: love that what your customers are saying too, because that's definitely something that my customers have told me.

You have one of the largest collections in the area, and then like you offer a more elevated experience for permit. Yes. Yes, we do. So use that strength and market yourself as that, because people are definitely seeing it. Yeah. Listen. Listen to the feedback that your customers give you. How are you offering an elevated experience?

So I feel like the overall feeling you get when you walk in, right? So our spaces, we really put a lot of thought into when, right when you walk in, like having a very aesthetically pleasing studio to the eyes. So being able to, hey, this is an Instagramable spot.

Jen Thryrion: Mm-hmm.

Julie Nelson: That's really puffer these days.[00:41:00]

Having a little seating area, making sure to provide a complimentary drink. Having just. Very, that's one thing that was very important to me when I worked with my interior designer, was making sure that it was very tasteful, and if people came in here and dropped a hundred dollars on a piece of chain, they would feel like, okay, this place is reputable and I know I'll be able to come back and find them and get it fixed.

And I feel like that's just like the experience that we give people and that's something that I personally like and would've wanted in my first experience. I just feel like that the feedback that we've gotten from people is that they always are like, this place is amazing.

Jen Thryrion: Yes, yes. Yeah. And one more thing I wanna say about your Instagram is I feel like it's so professional and very like luxurious feeling, which makes sense that you have this elevated experience for your customers and they comment on that.

'cause I get that same feeling from your Instagram. But I also love that you show. Yourself. And I think that's the number one thing I always tell is like, where are you? Because people wanna know the owner. They wanna know who they're gonna see. Even if it's your employees [00:42:00] who's behind this, like if it was just pictures of all chains and jewelry, cool, that's beautiful.

But you have people in here, you have customers, you have yourself, which I love. And people actually welding and showing life, showing the human experience, which I love. So I should say that out loud.

Julie Nelson: Yeah, people definitely are valuing connection more. So that's why if you have the opportunity to show your face or if you don't like to show your face doing voiceovers, yes, they just want to know who they're buying from.

Jen Thryrion: So what is your going into 2026 here? What are your kind of business goals for the next year or so? So our

Julie Nelson: 2026 goals, so we're in year three now, and I feel like year three for us is looking like having to be more intentional with the places that we are going to for popups and the collaborations we're doing.

I know that's one of the goals. And another one that we also have is just being less wasteful. I would say, [00:43:00] because I feel like before we were always running around with our heads cut off. Where did the scissors go? Where did the pliers go? And then we would buy new pliers and then we would find it. Us trying to be more intentional with our spending, I would say for year three, and reducing waste and trying to standardize more things that need to be standardized.

So one thing that we also do is we have a checklist. So every time you open the studio or you close the studio, make sure you're going through the checklist to ensure that the next person who comes in tomorrow is set up for success and not having to waste time having to make care kits or mop the floor.

Jen Thryrion: Mm-hmm. I love that. I know, just feeling like I've been saying this like same with systems for myself, which is something I'm super implementing as well in 2026, but I'm like, I love to be busy. I don't wanna feel like I'm mentally going insane, busy. Like I, there's a difference. Do you know what I mean?

There is,

Julie Nelson: yes.

Jen Thryrion: There's an organized, busy and there's, I'm gonna lose it. Do you wanna share, what has your best month been so far doing permanent jewelry?

Julie Nelson: It's so weird because last year was [00:44:00] our very first year on having two locations. Our best month last year was August. So I don't know if it's like back to school spending or going to college.

We had a lot of people coming in to get jewelry before college with their loved ones, their moms, and then I would say our worst month was September.

Jen Thryrion: Interesting. Isn't that. It's weird, especially because we're in the Midwest, I would think like the snowy cold months, right? At least that's what I experience here.

I feel like usually prior to, granted, this is my first mid-January, February, my brick and mortar, but even in my previous boutique space, like February was like crickets. Like it was just torture because usually we get the most snow. No one wants to leave the house. Like you just feel blah. It picks back up, so that's so interesting.

That's September.

Julie Nelson: Okay, so one thing that I also do is I pay my employees really well and they also get to keep all their tips, and then they also get a bonus where if we meet a sales target goal for that month, then they also get an additional percentage of their net sales that they [00:45:00] sold that month.

Jen Thryrion: Do you mind sharing how much you pay your employee?

Julie Nelson: Yeah. So one thing that I had learned too from lessons learned is I actually put them on a probationary period while they're training. So I actually train and certify them to weld an arrow, certify them, yeah. To make sure that if I'm not there, they're gonna, A customer's gonna come in and feel safe and know exactly like what I would do if I was there.

So I start them off usually around $17 when they're just training, and then usually training and certification takes about two months. Depending on how often I get to see them. So it's a hands-on test and it's a paper exam, so they need to ensure that they're doing all the different types of jewelry correctly in person and reenacting scenarios, and then also taking the test and passing that at least 90%.

Once they pass and get certified and they can start taking appointments, then they bump up to either 19 to 20. For a Spark artist level, and then my leads, I start off around 23 and then [00:46:00] studio manager around 24 to 25 an hour. And then they also get to keep their tips. So every time we run payroll, they get to keep all their tips.

They worked hard for it, so usually they're making a close to 30 to $50 an hour depending on how tips were for that pay period. And then obviously on top of that, they also get. Their percentage bonus. So the percentage is calculated based on what role they're in. So for example, like a studio manager would get 8% of what they sold that month, versus a Spark artist could maybe get 3%.

So August was the first month that we actually hit the bonus stretch, which was really neat. Yes.

Jen Thryrion: Yeah. No, I love that. I love 'cause definitely incentives is huge and I think tips is definitely one of them. Same. My employees keep their tips and that is, honestly, we had a really busy December for sure is record breaking for us, but I have to say one week both of my employees made around $800 each just in tips.

So that's definitely makes a huge difference. [00:47:00] I love that you're sharing that. I'm taking that in. I think I might implement something like that because even I was thinking like we are really focusing on Google, for example. So I was like thinking of some way, if they really initiate someone leaving a Google review, then they would get like 10, 20, do whatever I decide on, right?

Mm-hmm. So try to find some fun incentives for them to. Just, it makes it fun for them too, like to add up the, that cash, right? Yeah. Yeah. That's amazing. I love that. I love the probationary period too. I think that's great advice for someone doing also, like having them pass a test or whatnot. Like I think that's a great idea.

So I love that you shared that too. Is there anything else that you would like to share? Anything you would want, advice you'd give to a permanent jeweler that's maybe just getting started or they've been doing it for a little bit now, but they're not sure where, where this is leading or trying to find the right customer or something, and then maybe they're struggling a little bit.

What advice would you give them?

Julie Nelson: I would say if you're looking to get into permanent jewelry or you're just starting, make sure that you're all in, because I have owned multiple [00:48:00] businesses in the past, and I can say that this is probably one of my. Hardest ones I've had because it's costly and it's a lot of time away from your family and friends that you won't get back your mental health.

And I just feel like I'm very like Weldon Arrow compared to, I mean, I. For us, like I feel like we're just really proud of like education, like making sure you're investing in educating your customers and if you do get employees, making sure that you prep them to be in these situations and you're not just throwing them out there because in the end that just comes back and looks bad on you when they can't give the same experience that you are holding your business to for a standard.

As far as just other advice, I would say. Putting yourself out there. I know it's hard, but maybe try joining in network groups. I feel like every city always has the chamber or networking groups that you can get involved in to get yourself out your shell. Meeting other business owners is always a [00:49:00] helpful thing too, because if you start to collaborate, then obviously that's your name getting put out there, and you'll also expose your brand to more customers who was a part of that.

Business owner's C client base. And yeah, just remembering to be resilient. It's a business. You don't know everything. You're not gonna know everything. You'll have good months, you'll have bad months, but just remember why you started and being true to yourself.

Jen Thryrion: I love that so much. You said you started a lot of businesses.

Now I'm curious what businesses,

Julie Nelson: so I definitely have been in an MLM business. I feel like a lot of people who wanna own a business always start down that path because it's a low risk and you're already set up for. This is how the business is gonna be. And then obviously then you realize, you're like, I wanna do my own thing.

Um, so I actually used to have my own MLM with a makeup business because I really love beauty too. Yep. So I, I. Was hosting parties and doing makeup on people. And then I also [00:50:00] owned a cookie business. It's so funny and random, but uh, during COVID it was like a hobby, the turn business, and it was very successful.

But I, when I was pregnant with my son, Archer, I had surgery. I had so much inflammation in my body that my wrists, I, I got decar tendonitis, so it impacts my stomach, so I couldn't hold a piping bag without it hurting. I was in a cast when I had surgery, so I couldn't hold him when he was a newborn for at least a week.

So that made me really sad and I'm like, I really wanna own another business. Like I'm itching for it. And I was working remote at the time, so that's why I then started. Well, de Niro. And named it after my son Archer. So

Jen Thryrion: love that. I love Weldon Arrow. That's, yeah. You know

Julie Nelson: how Arrow is also a symbol in welding practice and it just worked out that Yes, it was that.

And then also Archer with the Arrow. But previously to that, I did own another business. It was a tea business. I owned it with somebody else.

Jen Thryrion: It's all across the board. You're like, uh, I spoke with you. That's why. So yeah, all those businesses [00:51:00] were like somewhat like basically success. Do you consider them successful?

Did you A lot.

Julie Nelson: Learned a lot because I learned from that business that it's very difficult to navigate when you're owning it with somebody. So that was like a lesson learned for me, was making sure that if I do want to make my own decisions, I need to be the sole owner. And it was like a brick and mortar experience too, because we had employees that were in high school and it was like a Bobo tea versus like hot tea elevated place downtown.

And I truly loved and. It was a really great experience, but definitely took a lot of pieces from that and changed it up for this business

Jen Thryrion: come around. Wow, that's amazing. And then real quick, let's talk about this because you did go back to the corporate world. You at one point obviously left and focused on permanent jewelry.

When did you recently go back or how did that work out?

Julie Nelson: Yes, I did. So I knew I wanted to go back after we launched Green Bay and have it up and running. One thing also about [00:52:00] my business that a lot of people don't know is that I did not take a business loan now at all. My business has been purely funded from my own savings.

My husband and I hard work money from the corporate world. I knew that after launching our second location that I would have to go back because I had worked hard in that field too. And I know we're gonna need an additional cushion as well. And I'm not in a place where I want to take a loan out. So I am essentially working to fund my dream, and I think it's crazy, but I enjoy it and I've done it for the past.

Year before I had left my job. And so I'm going back into the business analysis world. So now I'm working for a local company that I truly love. Uh, it's actually funny because a lot of the customers that worked there came to my studio and they're like, you're such a good fit. Like you should come to our company.

And they give back a ton. They're just one of those local businesses that gives back a ton to different nonprofits. And I just feel like it really aligned with my belief [00:53:00] and it, they created this role for me and it was just. Perfect timing. Everything happens for a reason.

Jen Thryrion: That's amazing. No, I love that you like talk about that because I think a lot of people, if they left and open own their own business and to go back into working for someone else would be really hard for some people.

I think I left you a voice memo. I'm like, you did. I can't imagine working for someone else then. Having said that, I was like, gosh, like the feeling of it would be so different to go back with the intentions of why I was going back to a nine to five now versus before. You know what I mean? Mm-hmm. Because if it was before where I didn't have anything else going, I didn't have my business, but I was just, I have to do this because I have to make money versus going back.

Because you're fueling your dream, like it feels different, right?

Julie Nelson: It does. Yep. It's nothing to. Like I always tell people like, it's not because you're failing or that you are failure. No. If you can manage and you've built a business that can run on its own, that's something to be proud of already. But if you also like need extra money or you also value your corporate career or your other job, [00:54:00] there's no shame in that.

And I'm honest and transparent with people all the time. I'm like, even my employees, I'm like, we're also gonna be start learning how to solder and we're gonna start doing rains and making our own stuff and we need extra money to make this. And I'm not gonna take a business loan out and I knew I was gonna go back to work already, so this is gonna fund and continue to scale my business.

So,

Jen Thryrion: no, I think again, we're like in so many ways I did not also take a business loan out and, but I have to say, when I opened those doors, I was down to my last penny. Okay. You know what I mean? Like, I was like, I hope this works. Life of an entrepreneur. I, yeah, everyone does things different way. Not to say loans are a terrible thing.

Can be credit, can be a beautiful thing to fuel your dream as well. So that's really a powerful decision to not lean on that and know how you wanna feel financially too. Mm-hmm. And especially if you wanna grow and evolve in your business, knowing that, yeah, you need, I wanna be able to, yes. Solder. Okay. We need the funds to be able to do that.

So just you're really growing your dream. So I find that inspiring, but yeah. [00:55:00] That's amazing.

Julie Nelson: Yeah, it's crazy like how much your business makes and you're like, I still feel broke.

Jen Thryrion: That's crazy. I was talking to a new bookkeeper yesterday and I told her when I brought in for December, I don't know where it went, but I brought in a lot of money.

Six figures, sales, but it all went back to the business. Yeah. Do

Julie Nelson: mind

Jen Thryrion: sharing your numbers.

Julie Nelson: What is your biggest month aug? Last August was our biggest number and our net sales. So. Taking all the expenses and everything with 28,000. Just 28,000. That's amazing. And then last year was the first year that we actually hit six, six figures in sales, which was crazy.

Just seeing something that started from my home ended up becoming a business that's making six figures.

Jen Thryrion: And I have to say I love that. Your appointment only as well. 'cause I think that also lays into it. I think that's really awesome too. It's like it just shows and what the point of this whole podcast really is, but it's like to show what's possible and that not everybody has the same structure business and you can be successful in the way that you decide to do it.

So I think that's a beautiful thing. I love that. Who's gonna [00:56:00] teach you how to solder?

Julie Nelson: So we actually have this guy that I networked with, he used to work for Tiffany's. Arizona, and so he's like a diamond expert. He's certified in that. He makes his own jewelry, like casting and everything, and he actually came into our studio one time and was like, I just wanted to check you guys out because I used to do permanent jewelry for another fine jeweler and I left and want.

To refer people to someone. So then he came to our place and was like, oh yeah, this is really neat. I love how you're doing it and I love that you educate your artists. So he started sending referrals to us and then when I had gotten to know him, he, yeah, I actually make my own rings and I'm like, would you teach us.

And so it's just been a really great relationship with like his name is Caleb. And so now we're gonna be building at our Green Bay studio, we're actually gonna be building a little studio space where we're gonna be doing our own, like making our own jewelry. So I am really excited for this new adventure and I just can't wait to see all the things that we'll be

Jen Thryrion: able to start going.

I [00:57:00] can't wait. So we, we wanna go to Green Bay in the fall. Mm-hmm. Please. Oh my gosh. I will visit. So exciting. I'm so glad to see you. I wish you were gonna be at Pjx this year. I know you're not gonna be there, but I live

Julie Nelson: vicariously through you guys.

Jen Thryrion: Was that your first time at PX last year?

Julie Nelson: It was, yeah. It was really hot.

Jen Thryrion: Yes. Pretty hot. Oh my God. What did you, what's the biggest thing you gained from being there?

Julie Nelson: I would say I really loved the trade show, like just being able to see the medals, the chains meet the wholesalers connection building and I didn't really know what to expect. So it, I feel like I did stay in that showroom a lot.

Yes. I get boof like 80% of the time.

Jen Thryrion: Yeah.

Julie Nelson: So yeah, I mean if you haven't experienced it, definitely something to try out. Yeah, for sure. Wonderful. That we have a space that we can all come to and meet each other.

Jen Thryrion: Anyone who wants to stalk you, where can we find you? Tell us all the details.

Julie Nelson: If you wanna stalk me, my Instagram handle name is [00:58:00] Weldon Arrow all spelled out, and then on Facebook, it's Weldon Arrow with a plus.

So make sure to follow me, reach out if you have any questions or if you're looking to get any help with anything. I also do consulting on the side as well and help consult other jewelry artists or aspiring artists on their business needs.

Jen Thryrion: I love that. Thank you so much for your time. This has been awesome.

Of course. Thank you for having me. Yes, for sure. We'll talk soon. See ya. Talk soon. Bye. Well, how do you feel? I hope you found value in today's episode and you walkaway healing inspired. I would love to hear from you. Let's link up. You can find me on Instagram at Goldie Link Society. You can find out more about our permanent jewelry membership@goldielinksociety.com.

Our handmade permanent jewelry, supplies of connectors, chain, and more@goldielinksupplies.com. Okay, I will see you next time. Have a golden [00:59:00] day.