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Everything in life is marketing.

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Think about it when you're out and about
there's this endless stream of messages

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coming at you from billboards to radio
ads, or even a friend's recommendation on

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the best coffee shop around the corner.

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You're part of this.

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When you're trying to put your
kids to sleep without knowing it,

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you're trying to persuade them.

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You're marketing them to do something
that they may or may not want to do.

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I think that counts as
marketing on today's show.

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We're going to be talking about
marketing from a different angle.

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I'm going to show you how you can
use it in all areas of your life.

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Not just business.

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I'm a man Ahmed and
welcome to be well do well

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before we get started though.

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I want to let you know that this is
one of my favorite topics so much so

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that I actually want to get a t-shirt
with the words, everything in life

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is marketing printed on the front.

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All right.

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Back to the show.

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Now, let me start by telling you
about a three-line email that opened

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my eyes to another perspective on how
you look and think about marketing.

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Every morning, I spend a little
bit of time processing my.

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About 90% of my emails are just
newsletters, updates, notifications, and

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I usually archive them and I keep going.

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One, if the email newsletters that
I subscribe to is from Seth Goden.

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He sends daily emails that are both
really interesting and insightful on this

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particular morning, I received this email
from him and it was only three lines long.

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The subject of the email was a
simple but difficult marketing.

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So that got my attention right away.

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I was like, all right,
what is this all about?

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They email was so short that I was
sure I would just read it and skip

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over it and go onto my next emails.

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However, those three lines in that email
while short in length required me to

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actually take time and internalize it.

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This is how it read again.

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The subject is the simple but difficult
marketing flip and the body was.

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From pay attention.

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I want you to buy what I make too.

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I've been paying attention and I
think I can offer you what you want.

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This is the shift that Seth
Godin is asking you to make.

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Going from pay attention.

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I want you to buy what I made and
he wants you to think about it

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as I've been paying attention.

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And I think I can offer you what you want.

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I think that's so simple and so difficult,
and that's what makes it so profound.

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The simple flip changed
the way I perceive.

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With our clients.

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This is our main approach that we take.

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We take time to look at what their
audience is doing, saying, feeling,

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and then offer a solution to their
problems rather than trying to maybe

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trick or coerce their audience.

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Here's an example to further describe.

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A couple of years ago, we were
offering a free training on our

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website on how to determine your
archetype as a business owner.

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If you're not familiar with archetypes,
I think this is something you should

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definitely Google and look up.

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It's fascinating to get
access to this training.

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One had to enter their name
and email address as well as

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answer one simple question.

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What is your biggest struggle with your.

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The answer has really surprised me.

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Sure.

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There were the typical answer such
as I don't have enough money to do

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marketing, or I don't have enough time
or I don't have enough knowledge, but

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one answer kept coming up over and
over again, which I didn't expect.

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And that was that they lacked
confidence to market their books.

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By knowing this, we were able to
adjust our messaging to connect

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with our audiences so much better.

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And this made a huge difference in how
we related to our potential clients.

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Now, as a parent, I can try to force
my kids to do their homework or

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practice their piano, but instead I
know, take time and pay attention.

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Then at the right time, gently guide
them into those tasks, being patient,

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understanding them, and then asking
them to do what I'd like them to do,

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like going to bed made a huge deal.

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As you can see this simple marketing
flip can be applied to multiple

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areas of your life and business.

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On tomorrow's show.

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We're going to be talking about time.

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I'll show you how you can actually stretch
time to get more done in less time.

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Thanks for listening
and have an awesome day.