1 00:00:00,000 --> 00:00:03,840 Since you talked about product based entrepreneurs, it's super interesting. I 2 00:00:03,840 --> 00:00:07,405 think because there's a lot of small, like, local businesses that are 3 00:00:07,565 --> 00:00:11,105 They're so successful. Like, people in Hawaii wanna support local 4 00:00:11,565 --> 00:00:15,405 entrepreneurs, like, crazy, and I think the easiest way is through 5 00:00:15,405 --> 00:00:18,910 products. So there's, like, a crazy amount 6 00:00:19,050 --> 00:00:22,810 of product based entrepreneurs in Hawaii. So many of 7 00:00:22,810 --> 00:00:26,575 them signed up for my free course and I 8 00:00:26,575 --> 00:00:29,615 wanna be able to help them on LinkedIn, and I think that's a place I 9 00:00:29,615 --> 00:00:33,375 I was kind of worried about. So since I'm doing the training, I definitely 10 00:00:33,375 --> 00:00:36,650 wanna be able to help the product based. 11 00:00:36,870 --> 00:00:40,630 So any suggestions outside of whatever we've learned on 12 00:00:40,630 --> 00:00:43,210 LinkedIn that you think are specific to product based entrepreneurs. 13 00:00:44,365 --> 00:00:48,065 Yeah. Great question. And we've got Angelie on the line too. She 14 00:00:48,525 --> 00:00:52,145 is building her LinkedIn brand locally for, 15 00:00:52,205 --> 00:00:55,970 like, your practice a little bit. Right? And so it's it's a it's 16 00:00:55,970 --> 00:00:59,590 a service, but it's I see it as kind of like foot traffic product. Right? 17 00:00:59,730 --> 00:01:03,445 I think that for people who are trying to grow locally. So you're 18 00:01:03,445 --> 00:01:07,284 looking for, like, LinkedIn coaching for them is, number 1, 19 00:01:07,284 --> 00:01:10,950 is a lot of people on LinkedIn don't realize that they can use that 20 00:01:10,950 --> 00:01:13,930 Boolene modifier. So b00lean, 21 00:01:15,270 --> 00:01:18,090 Boolene, where they can type in the location 22 00:01:19,015 --> 00:01:22,315 and then use the word and or use the word or 23 00:01:22,775 --> 00:01:26,295 and then type in another qualifier to help drill down the search 24 00:01:26,295 --> 00:01:29,850 list So if they're in specific areas of 25 00:01:29,850 --> 00:01:33,390 Hawaii and they're wanting to grow their network 26 00:01:33,450 --> 00:01:36,555 of client base or B2B you know, networking, 27 00:01:37,255 --> 00:01:41,015 then I would teach them how to make that field search on 28 00:01:41,015 --> 00:01:44,829 LinkedIn. Right? So it could be location in Hawaii, and then an 29 00:01:44,829 --> 00:01:48,590 and and then job title or company title 30 00:01:48,590 --> 00:01:52,385 or whatever filler you wanna put next depends on if as the 31 00:01:52,385 --> 00:01:56,145 product owner, they're looking for B2B engagement or if they're looking for 32 00:01:56,145 --> 00:01:59,125 B2C engagement, but they can qualify 33 00:01:59,900 --> 00:02:03,120 through location before typing anything else in. 34 00:02:03,660 --> 00:02:07,340 Right? So, like, for instance, if I was I 35 00:02:07,340 --> 00:02:11,025 mean, I'm just, like, throwing this out for a product base. Let's say I do, 36 00:02:11,025 --> 00:02:14,645 like, super high end organic spa products 37 00:02:14,785 --> 00:02:18,510 and I'm in Charlotte. I would teach my clients how to 38 00:02:18,970 --> 00:02:22,490 put in the keyword Charlotte, key modifier, billing 39 00:02:22,490 --> 00:02:26,135 modifier, and And then the next word will be, like, salon, 40 00:02:26,355 --> 00:02:30,035 right, or med spa. You see what I'm saying? Like, just teaching them how to, 41 00:02:30,035 --> 00:02:33,879 like, hone in there and then grow their networks that way organically. Okay. 42 00:02:33,879 --> 00:02:37,260 And the more they grow their networks organically through 43 00:02:37,560 --> 00:02:41,099 really, really niche locations and keep their network really tight, 44 00:02:41,205 --> 00:02:44,645 there's gonna be so much engagement because there's only, like, so many people in that 45 00:02:44,645 --> 00:02:47,945 area of Hawaii, right, that are engaging on the platform. 46 00:02:48,085 --> 00:02:50,840 Yeah. Okay. And I guess just anything 47 00:02:52,180 --> 00:02:55,880 else just, like, online to support them because, like, 48 00:02:57,035 --> 00:03:00,795 I realized, like, for a lot of them, they only 49 00:03:00,795 --> 00:03:04,395 have a certain capacity. You know, like, it's I'm realizing it's so 50 00:03:04,395 --> 00:03:08,060 different than, like, like you said, is entrepreneur because you're just 51 00:03:08,060 --> 00:03:11,180 trying to help them grow, like, almost exponentially. Tell me a little bit about some 52 00:03:11,180 --> 00:03:14,974 of their businesses. So Majority of their businesses are kind 53 00:03:14,974 --> 00:03:18,035 of like boutique, local Hawaii specific 54 00:03:18,815 --> 00:03:22,319 crafts, almost. So, like, One does, like, she does, like, 55 00:03:22,319 --> 00:03:24,739 little pillows and backpacks 56 00:03:25,680 --> 00:03:29,505 and lunch packs. but, like, really kinda 57 00:03:29,805 --> 00:03:33,245 cutesy Hawaii designs. So people, 58 00:03:33,245 --> 00:03:36,380 like, love. She's like, they all have cult followings. 59 00:03:37,020 --> 00:03:40,860 and then the other one makes, like, educational materials in 60 00:03:40,860 --> 00:03:44,160 Hawaiian. So she does, like, all wood products 61 00:03:44,765 --> 00:03:48,445 and another one makes cells. The other one is, like, 62 00:03:48,445 --> 00:03:52,125 does Rakey. So, like, just I'm like, how can I 63 00:03:52,125 --> 00:03:55,819 help them? for any any suggestions. Yeah. So I 64 00:03:55,819 --> 00:03:59,500 think going back to the field search is gonna be really, really helpful for each 65 00:03:59,500 --> 00:04:03,205 of them. No matter whether they're looking for a field search and 66 00:04:03,205 --> 00:04:06,745 education. Like, well, think about Lanier, Doctor Lanier, she 67 00:04:06,805 --> 00:04:10,440 has built a phenomenal pipeline through network 68 00:04:10,440 --> 00:04:14,120 through educators who are thought leaders locally in New York. 69 00:04:14,120 --> 00:04:17,605 Right? So, again, it goes back to, like, 70 00:04:17,845 --> 00:04:21,605 networking on the platform. It's not just about direct selling to 71 00:04:21,605 --> 00:04:25,445 customer, but teaching them how to even go to groups on 72 00:04:25,445 --> 00:04:29,180 LinkedIn where people may be active in their field 73 00:04:29,180 --> 00:04:32,700 expertise. I know Linay has had significant results in 74 00:04:32,700 --> 00:04:36,435 finding certain groups in education that are on LinkedIn. But then, 75 00:04:36,435 --> 00:04:40,115 like, with the salves, right, like, I think I really go back to, like, you 76 00:04:40,115 --> 00:04:43,574 know, the area and the med spas or spas or anything 77 00:04:43,634 --> 00:04:47,110 holistic, like, locally that they can begin to grow their network 78 00:04:47,110 --> 00:04:50,790 with. The other thing is, like, gifting, right, 79 00:04:50,790 --> 00:04:54,250 like, think B2B, could they create some collaborations 80 00:04:54,550 --> 00:04:57,935 and partnership with local businesses for 81 00:04:57,935 --> 00:05:01,695 gifting. And what does that look like or collaborations with 82 00:05:01,695 --> 00:05:05,280 pop ups? You know, I'm thinking about, like, You know, 83 00:05:05,280 --> 00:05:09,039 Doctor Angeliano is doing some networking and other she's hosting for instance 84 00:05:09,039 --> 00:05:12,535 and events at her practice where she's inviting lighting, lighting, hundreds of her 85 00:05:12,535 --> 00:05:16,215 clients for the day. And she's gonna have, you know, stuff on 86 00:05:16,215 --> 00:05:19,975 display and some products for them to try. So 87 00:05:19,975 --> 00:05:23,430 it's like, how can these women network 88 00:05:23,650 --> 00:05:27,410 in Hawaii with, you know, and for all intents and purposes, women 89 00:05:27,410 --> 00:05:31,110 like doctor Anjali who are, you know, have a network 90 00:05:31,795 --> 00:05:35,415 for them to get their products in front of. Does that make sense? 91 00:05:35,555 --> 00:05:39,335 because, like, if this wasn't happening in Northern California, but it was happening in 92 00:05:39,530 --> 00:05:42,889 your little town of Hawaii, right, like, how do we make that 93 00:05:42,889 --> 00:05:46,637 connection through networking, through power of networks? So I think that 94 00:05:46,637 --> 00:05:50,397 just teaching them how to, like, grow their networks locally is really gonna 95 00:05:50,397 --> 00:05:50,902 help them.