Since you talked about product based entrepreneurs, it's super interesting. I
think because there's a lot of small, like, local businesses that are
They're so successful. Like, people in Hawaii wanna support local
entrepreneurs, like, crazy, and I think the easiest way is through
products. So there's, like, a crazy amount
of product based entrepreneurs in Hawaii. So many of
them signed up for my free course and I
wanna be able to help them on LinkedIn, and I think that's a place I
I was kind of worried about. So since I'm doing the training, I definitely
wanna be able to help the product based.
So any suggestions outside of whatever we've learned on
LinkedIn that you think are specific to product based entrepreneurs.
Yeah. Great question. And we've got Angelie on the line too. She
is building her LinkedIn brand locally for,
like, your practice a little bit. Right? And so it's it's a it's
a service, but it's I see it as kind of like foot traffic product. Right?
I think that for people who are trying to grow locally. So you're
looking for, like, LinkedIn coaching for them is, number 1,
is a lot of people on LinkedIn don't realize that they can use that
Boolene modifier. So b00lean,
Boolene, where they can type in the location
and then use the word and or use the word or
and then type in another qualifier to help drill down the search
list So if they're in specific areas of
Hawaii and they're wanting to grow their network
of client base or B2B you know, networking,
then I would teach them how to make that field search on
LinkedIn. Right? So it could be location in Hawaii, and then an
and and then job title or company title
or whatever filler you wanna put next depends on if as the
product owner, they're looking for B2B engagement or if they're looking for
B2C engagement, but they can qualify
through location before typing anything else in.
Right? So, like, for instance, if I was I
mean, I'm just, like, throwing this out for a product base. Let's say I do,
like, super high end organic spa products
and I'm in Charlotte. I would teach my clients how to
put in the keyword Charlotte, key modifier, billing
modifier, and And then the next word will be, like, salon,
right, or med spa. You see what I'm saying? Like, just teaching them how to,
like, hone in there and then grow their networks that way organically. Okay.
And the more they grow their networks organically through
really, really niche locations and keep their network really tight,
there's gonna be so much engagement because there's only, like, so many people in that
area of Hawaii, right, that are engaging on the platform.
Yeah. Okay. And I guess just anything
else just, like, online to support them because, like,
I realized, like, for a lot of them, they only
have a certain capacity. You know, like, it's I'm realizing it's so
different than, like, like you said, is entrepreneur because you're just
trying to help them grow, like, almost exponentially. Tell me a little bit about some
of their businesses. So Majority of their businesses are kind
of like boutique, local Hawaii specific
crafts, almost. So, like, One does, like, she does, like,
little pillows and backpacks
and lunch packs. but, like, really kinda
cutesy Hawaii designs. So people,
like, love. She's like, they all have cult followings.
and then the other one makes, like, educational materials in
Hawaiian. So she does, like, all wood products
and another one makes cells. The other one is, like,
does Rakey. So, like, just I'm like, how can I
help them? for any any suggestions. Yeah. So I
think going back to the field search is gonna be really, really helpful for each
of them. No matter whether they're looking for a field search and
education. Like, well, think about Lanier, Doctor Lanier, she
has built a phenomenal pipeline through network
through educators who are thought leaders locally in New York.
Right? So, again, it goes back to, like,
networking on the platform. It's not just about direct selling to
customer, but teaching them how to even go to groups on
LinkedIn where people may be active in their field
expertise. I know Linay has had significant results in
finding certain groups in education that are on LinkedIn. But then,
like, with the salves, right, like, I think I really go back to, like, you
know, the area and the med spas or spas or anything
holistic, like, locally that they can begin to grow their network
with. The other thing is, like, gifting, right,
like, think B2B, could they create some collaborations
and partnership with local businesses for
gifting. And what does that look like or collaborations with
pop ups? You know, I'm thinking about, like, You know,
Doctor Angeliano is doing some networking and other she's hosting for instance
and events at her practice where she's inviting lighting, lighting, hundreds of her
clients for the day. And she's gonna have, you know, stuff on
display and some products for them to try. So
it's like, how can these women network
in Hawaii with, you know, and for all intents and purposes, women
like doctor Anjali who are, you know, have a network
for them to get their products in front of. Does that make sense?
because, like, if this wasn't happening in Northern California, but it was happening in
your little town of Hawaii, right, like, how do we make that
connection through networking, through power of networks? So I think that
just teaching them how to, like, grow their networks locally is really gonna
help them.