Since you talked about product based entrepreneurs, it's super interesting. I
Speaker:think because there's a lot of small, like, local businesses that are
Speaker:They're so successful. Like, people in Hawaii wanna support local
Speaker:entrepreneurs, like, crazy, and I think the easiest way is through
Speaker:products. So there's, like, a crazy amount
Speaker:of product based entrepreneurs in Hawaii. So many of
Speaker:them signed up for my free course and I
Speaker:wanna be able to help them on LinkedIn, and I think that's a place I
Speaker:I was kind of worried about. So since I'm doing the training, I definitely
Speaker:wanna be able to help the product based.
Speaker:So any suggestions outside of whatever we've learned on
Speaker:LinkedIn that you think are specific to product based entrepreneurs.
Speaker:Yeah. Great question. And we've got Angelie on the line too. She
Speaker:is building her LinkedIn brand locally for,
Speaker:like, your practice a little bit. Right? And so it's it's a it's
Speaker:a service, but it's I see it as kind of like foot traffic product. Right?
Speaker:I think that for people who are trying to grow locally. So you're
Speaker:looking for, like, LinkedIn coaching for them is, number 1,
Speaker:is a lot of people on LinkedIn don't realize that they can use that
Speaker:Boolene modifier. So b00lean,
Speaker:Boolene, where they can type in the location
Speaker:and then use the word and or use the word or
Speaker:and then type in another qualifier to help drill down the search
Speaker:list So if they're in specific areas of
Speaker:Hawaii and they're wanting to grow their network
Speaker:of client base or B2B you know, networking,
Speaker:then I would teach them how to make that field search on
Speaker:LinkedIn. Right? So it could be location in Hawaii, and then an
Speaker:and and then job title or company title
Speaker:or whatever filler you wanna put next depends on if as the
Speaker:product owner, they're looking for B2B engagement or if they're looking for
Speaker:B2C engagement, but they can qualify
Speaker:through location before typing anything else in.
Speaker:Right? So, like, for instance, if I was I
Speaker:mean, I'm just, like, throwing this out for a product base. Let's say I do,
Speaker:like, super high end organic spa products
Speaker:and I'm in Charlotte. I would teach my clients how to
Speaker:put in the keyword Charlotte, key modifier, billing
Speaker:modifier, and And then the next word will be, like, salon,
Speaker:right, or med spa. You see what I'm saying? Like, just teaching them how to,
Speaker:like, hone in there and then grow their networks that way organically. Okay.
Speaker:And the more they grow their networks organically through
Speaker:really, really niche locations and keep their network really tight,
Speaker:there's gonna be so much engagement because there's only, like, so many people in that
Speaker:area of Hawaii, right, that are engaging on the platform.
Speaker:Yeah. Okay. And I guess just anything
Speaker:else just, like, online to support them because, like,
Speaker:I realized, like, for a lot of them, they only
Speaker:have a certain capacity. You know, like, it's I'm realizing it's so
Speaker:different than, like, like you said, is entrepreneur because you're just
Speaker:trying to help them grow, like, almost exponentially. Tell me a little bit about some
Speaker:of their businesses. So Majority of their businesses are kind
Speaker:of like boutique, local Hawaii specific
Speaker:crafts, almost. So, like, One does, like, she does, like,
Speaker:little pillows and backpacks
Speaker:and lunch packs. but, like, really kinda
Speaker:cutesy Hawaii designs. So people,
Speaker:like, love. She's like, they all have cult followings.
Speaker:and then the other one makes, like, educational materials in
Speaker:Hawaiian. So she does, like, all wood products
Speaker:and another one makes cells. The other one is, like,
Speaker:does Rakey. So, like, just I'm like, how can I
Speaker:help them? for any any suggestions. Yeah. So I
Speaker:think going back to the field search is gonna be really, really helpful for each
Speaker:of them. No matter whether they're looking for a field search and
Speaker:education. Like, well, think about Lanier, Doctor Lanier, she
Speaker:has built a phenomenal pipeline through network
Speaker:through educators who are thought leaders locally in New York.
Speaker:Right? So, again, it goes back to, like,
Speaker:networking on the platform. It's not just about direct selling to
Speaker:customer, but teaching them how to even go to groups on
Speaker:LinkedIn where people may be active in their field
Speaker:expertise. I know Linay has had significant results in
Speaker:finding certain groups in education that are on LinkedIn. But then,
Speaker:like, with the salves, right, like, I think I really go back to, like, you
Speaker:know, the area and the med spas or spas or anything
Speaker:holistic, like, locally that they can begin to grow their network
Speaker:with. The other thing is, like, gifting, right,
Speaker:like, think B2B, could they create some collaborations
Speaker:and partnership with local businesses for
Speaker:gifting. And what does that look like or collaborations with
Speaker:pop ups? You know, I'm thinking about, like, You know,
Speaker:Doctor Angeliano is doing some networking and other she's hosting for instance
Speaker:and events at her practice where she's inviting lighting, lighting, hundreds of her
Speaker:clients for the day. And she's gonna have, you know, stuff on
Speaker:display and some products for them to try. So
Speaker:it's like, how can these women network
Speaker:in Hawaii with, you know, and for all intents and purposes, women
Speaker:like doctor Anjali who are, you know, have a network
Speaker:for them to get their products in front of. Does that make sense?
Speaker:because, like, if this wasn't happening in Northern California, but it was happening in
Speaker:your little town of Hawaii, right, like, how do we make that
Speaker:connection through networking, through power of networks? So I think that
Speaker:just teaching them how to, like, grow their networks locally is really gonna