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Hey, this is Shaun with the award-winning GoTennis Podcast powered by Signature Tennis.

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Check us out at LetsGoTennis.com/podcast, and we invite you to learn more about the

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award by following the link in the show notes.

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And as you're listening to this, please look in your podcast app where to leave a review

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and do that for us.

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We would love to earn your five-star reviews.

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And now let's get into our recent conversation with Seth Redelheim.

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Seth was named USTA Georgia's Tennis Director of the Year for 2025, and Seth shares his

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insights on managing a country club, the significance of awards in the coaching profession,

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and the evolving role of tennis directors.

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Have a listen and let us know what you think.

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Who are you and why do we care?

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Well, my name is Seth Redelheim.

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I'm the director of Racket Sports at the West Lake Country Club in Augusta, Georgia,

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and the reason you should care is because I have a wealth of tennis experience.

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Years of working in Atlanta and years working in Chicago in a big corporate club up there,

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and just lots of on-court and in the office experience that I love to share.

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I thought you were going to go straight to the award.

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I do.

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Well, I was hoping you were going to mention it.

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Well, again, we could do that because that's one of the reasons we care today, this time

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as to why we're talking to you.

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It's because you have won the director of the Year Award from USDA, Georgia.

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Thank you.

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Thank you.

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Yes, indeed.

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I think this year was unique.

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I had a bit of a tailwind this year with the Hurricane Relief and things that we've

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done here at the club.

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Hurricane Helene hit Augusta really, really hard in end of September last year.

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And so this entire year has been rebuilding programs, rebuilding the club.

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I know that just our golf course lost over a thousand trees.

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It was a crazy six or eight months after the hurricane before we were anywhere close to

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back to normal.

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So that was, I think, that gave me a big tailwind for the award this year and gave us lots of

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stuff that we could tune our horn about.

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Well, that's interesting.

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You call it a tailwind because I think most people would call it an impossible thing to

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overcome to say, "Well, I'm not going to win director this year because all my windscreens

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were broken."

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I mean, I don't want it to be self-deprecating, but I feel like I might have gotten the pity

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vote for that for the hurricane.

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Yeah.

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Come on.

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Look what he did with that.

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That's fantastic.

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All right.

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So tell us about, we know a little bit about you, those of you that have listened to the

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podcast before because you were on our summer camp around table.

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So we got to learn what you were doing from a summer camp perspective.

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Now your focus is a bit different because as director of a country club, you're not necessarily

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running summer camps in the same way you were at Atlanta.

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What is the difference now?

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Two years ago, you were running summer camps in Atlanta, focused on kids, multi-sport concepts,

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and now you are director of records at West Lake.

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What does that look like for you?

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It is, I think, a little easier.

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You have the country club model, you have a captive audience, you've got sort of built-in

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promotions, teams, and built-in, you know, kind of the weekly update emails and all of this

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stuff that's controlled club-wide.

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It makes it a lot easier for us.

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We promote mostly inside the club.

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Our tennis program here actually is the one section of the club that is open to non-members,

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but we don't really advertise that.

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It's mostly members who can bring guests, you know.

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So we allow members to bring their friends, and especially within the junior program,

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we want all the kids playing all the time.

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So we'll take all-comers.

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Summer camp was a huge success in that we ran it every week.

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We had our developmental and our competitive camps.

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We had, you know, probably anywhere from eight to 15 kids.

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It was small.

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It was easy to manage, and it was, you know, it was a lot of fun.

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I think we were able to, and we still ran the developmental camp as a multi-sport camp.

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We did tennis every day, but then we added pickleball one day a week, pool two days a week, and

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basketball, Frisbee Golf, Kickball, you know, sort of a multi-sport element on all the

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different days.

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But then, you know, I think again, it was easier than in past years.

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I didn't feel like I had a whole lot of competition around me, but then I also had this built-in

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clientele for the club.

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It's always fun.

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Yeah, it sounds like it.

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Bobby, are you just looking at it going, man, I don't want to do summer camps at all?

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But I liked, I mean, just from my experience when I was at White columns that they didn't

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let, especially when it comes to the juniors, they did not let outside kids in.

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And it's next to impossible to have any kind of competitive junior program if you're not

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allowing outside members.

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And so good as to the club for things some open mind is there realizing it's awfully tough

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on a director when if you give them, oh, here's your 20 kids.

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Good luck to you.

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Right.

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And that's something in Atlanta that is very unique.

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When I was at Drew at Hills, it was entirely members and it was enormous.

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I mean, we had over 100 kids in the program, all members.

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And that, you know, that just does not happen down here, certainly in Augusta and with very

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few exceptions, even in Atlanta.

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So that's a good thing.

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And you, this isn't the first time you've won an award.

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You won a Southern Pro of the Year from USPTA, now RSPA at one point, right?

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I did.

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I did.

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That was 2022.

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Atlanta Athletic Club that year and had done, let's see, I think the things that went into

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that award were like a two five team that won the state championship that I had cultivated.

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And then I presented at the USPTA Georgia Convention or the symposium that year.

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And there were some other things, but yeah, that was a really good year too.

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That was a fun one.

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So if I can throw in an unscripted question, we recently did a forum about awards.

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And it's one thing to win an award.

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It's another thing to win two awards in three years.

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And so from your perspective, what are the awards do for you?

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Are you?

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There are a lot of pro coaches out there that say, I don't really care about awards, but often

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those are the coaches that don't win awards.

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And so they just pretend, like, there you go, like Bob, right?

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So it's like, well, I'm never going to win an award.

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So I'm going to pretend not to care.

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Like we go in all seven year old mode, like I'm not even trying, right?

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What do you think is the benefit of some of these awards?

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Because you're also a DCA member, you're well connected.

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You've got your certified doctor of rocket sports.

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That was the Florida program.

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Am I right?

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Exactly right.

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You have program.

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I really had to apologize to my mom.

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She's a seminal.

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So I had to apologize when I enrolled at Florida.

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And actually, I missed that.

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Sorry.

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I said, you've done all the right things.

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And winning the awards is that do you think the award helps you get the

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next job?

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What are you from a pro perspective, from a director's perspective, or just an

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industry person?

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How do the awards?

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What do they do for you?

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So I hope that it's not just to get the next job.

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You know, I think that anyone who would say that, I think, is in it certainly for

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the wrong reason.

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What's, when I like about it is really just sort of an accounting part of it.

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I think that being able to keep track of the things that you're proud of for

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yourself, the things that you know are worthy of accomplishments and worthy of writing

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down, I think some people don't remember and don't realize the impact they're having.

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And so some of these awards, I think the USPTA won, I self-nominated.

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And they actually encouraged that.

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They tell you to like, you know, you know yourself best.

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Why don't you submit your summary of accomplishments for the year and tell us what you did.

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And so that kind of stuff, I think it helps us look back and go, okay, I really did.

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I did have a good year.

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I think that helps us keep track and keeps us in the game for the right reasons.

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This one was a surprise.

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I don't know who nominated me this time.

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So it feels better this time.

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It's really interesting.

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And I think that it doesn't change what I'm doing and sort of what I want to do in the

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role.

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But it's really nice for the members to see that too.

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And I think that the amount of the outpouring of support I've seen from the membership, where

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they're, you know, they see it on Facebook or wherever they saw it and they've, you know,

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people have been texting me, calling every person I see, congratulates me.

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And they're really proud of it too.

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So I think that's something for them.

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Before I got here, there wasn't a very dedicated director position.

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And so now for me to come here and in sort of in my first year to bring that home is really

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good for them to see also.

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Because now they know what it looks like to have somebody at the helm and to have somebody

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who's, I mean, just just staring the ship, I think they never really had that before here.

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I like that.

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Now, Bobby is someone who don't really care about awards.

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I'm putting words here about there.

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What are your thoughts on awards and kind of in that from that perspective?

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Oh, I mean, hey, you get it.

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Congratulations.

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I mean, it's great to be recognized by your peers.

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So there's absolutely no question.

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And it's good to be an environment that you're appreciated as much so.

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And people recognize the work that you're going in.

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They're putting it to get the award.

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So I think that's a great, you know, is just as equal as having something to put on the

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wall is the thanks and appreciation from the people that realize the work you put into

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to earn it.

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So, hey, I have no problem with it.

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It's, I just, you know, it's my first tennis program at Whitecombs.

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Remember, it was the old, if nobody complains, or if I don't get a phone call, you're running

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a good program.

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You know, it was always really low.

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The ball wasn't real high there.

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Yeah.

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Yeah.

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Well, it was me.

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They play tennis in Augusta.

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So that's, you know, you got a lot of nice golf courses down there.

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So it's going to be a sample.

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Absolutely.

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And that is a big deal too.

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I think that within the company that owns West Lake is called Concert Golf Partners.

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And they own, I want to say, 40 or 41 clubs now.

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And they are hugely golf focused as most, you know, club core and the other corporations

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are.

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And they put that, they put it up on their social media and they, I think that's a good thing

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too, because it does help the other tennis directors, even within the company, that they,

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you know, they get a little, a little boost and they see, I'm right, you know, tennis as

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an amenity, you know, doesn't have to take a back seat.

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We can still, we add value to the club.

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We add, you know, sort of a, it's an amazing thing that the members really do want and really

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do appreciate.

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Yeah.

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And there's a, an elevation.

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I really don't like that word.

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But there's a, there's a profile of the club, of the director of the program that says,

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okay, this is good.

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Now, the question is, does your head pro then see that and then want to be a part of the

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next thing?

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Or does that make someone else work harder the next year?

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And I want to create an award winning, winning pro.

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And how does that look?

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And that really encourages some, but then others are like that seven year old, like, yeah,

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I'm not even trying.

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Why do I care?

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Bobby says the, the bar is so low.

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There's no reason to care because you're kind of spinning your wheels at times.

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Sometimes maybe that's a top down problem from a club or a location facility.

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Yeah, I can see that for sure.

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I think that that's, you know, they, the people below you certainly know what you, what

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you value and what you appreciate.

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And that's, and I think that it should trickle down.

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I think that's part of club culture.

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And if the director sets that, you know, and sets it a certain way, then that, you know,

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for better or worse, it can absolutely affect the people below you.

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So, and I'm sorry to say that I missed that, that chat and chew when it was on the awards.

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It was, did, Manelli lead that one or was that?

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What was the consensus?

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Yeah.

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That was Andrew Manelli that was actually our biggest one of the years so far from a,

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from a participation standpoint.

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We had people from all over the country.

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And it was really, really good because we got to ask the question, why do awards exist?

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When do they become important?

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And how do they motivate people to be better?

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Is there a state level and a sectional level and then a national level where you are benefiting

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from either speaking engagements or being recognized as a thought leader beyond just a tennis

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00:12:31,200 --> 00:12:32,200
coach?

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Because once you get to the point that you're running a club, Bobby will tell you, that

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no matter how good of a player you are anymore, obviously minimum requirements, of course,

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but it also, from that standpoint, teaching lessons is what you end up rarely doing.

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We talked to Matt Grayson recently who says he's almost like, rarely on court.

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So you've got some directors at a level that it isn't about being on court.

249
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They're almost not even a tennis coach anymore.

250
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And when you look at the landscape of everything happening and say, hey, I am on award winning,

251
00:13:03,560 --> 00:13:08,160
but I produce awards for the club that I work for.

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00:13:08,160 --> 00:13:13,040
That is going to be good for that next job, whether you're doing it for that or not.

253
00:13:13,040 --> 00:13:14,040
Okay.

254
00:13:14,040 --> 00:13:15,040
Yeah.

255
00:13:15,040 --> 00:13:16,040
And I don't disagree with that.

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And I think I am fortunate where I'm falling right in the middle of that zone where I am

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young enough to teach and I love being on court, but I'm now spending way more time in

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the office also.

259
00:13:27,080 --> 00:13:31,920
And so it's like, I don't know where that's going to lead me in five to ten years, but

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luckily I'm not in not quite there in the director role.

261
00:13:35,120 --> 00:13:36,960
And this club was attractive because of that.

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Like I knew coming into this job that there was still going to be plenty of on court.

263
00:13:41,680 --> 00:13:45,160
And I think that's still where I have the most fun.

264
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Like I love sitting in the office.

265
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I love planning events.

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I love doing that stuff and coordinating even just the maintenance of the club.

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I think that's, I've made a, I'm proud of the impact I've made just in the way it looks

268
00:13:55,640 --> 00:13:56,640
around here.

269
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And that kind of stuff is good, but the on court stuff is still the most fun for me.

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So as long as I can do that, I still want to.

271
00:14:03,240 --> 00:14:08,000
Bobby, would you run a club without being on court because you say you're in this business

272
00:14:08,000 --> 00:14:09,640
because you just like hitting the ball?

273
00:14:09,640 --> 00:14:11,320
Yeah, I mean, it would be tough.

274
00:14:11,320 --> 00:14:16,960
I mean, I would have to be in the right environment with the right group because I do like, I like

275
00:14:16,960 --> 00:14:17,960
the drills.

276
00:14:17,960 --> 00:14:19,400
I like to be a part of that.

277
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And I shouldn't say the clubs I've been at, it's required it.

278
00:14:24,320 --> 00:14:28,560
So that's the way I, as Seth said, I set the culture.

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That's the way we propagated the culture is by being out there playing the music and getting

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enthusiasm.

281
00:14:36,000 --> 00:14:40,280
And like I said, and you know, it's hard to say you're in this business.

282
00:14:40,280 --> 00:14:43,440
Somebody once heard me say, well, I'm not in this business for the money.

283
00:14:43,440 --> 00:14:45,480
And somebody took it that I was independently wealthy.

284
00:14:45,480 --> 00:14:50,600
I was like, no, I mean, if I wanted to be wealthy, I would have gone into another business.

285
00:14:50,600 --> 00:14:51,800
So that's not it.

286
00:14:51,800 --> 00:14:56,200
But you know, as I said, again, you know, we do me a, we've done an awful lot of things

287
00:14:56,200 --> 00:14:58,880
to improve the facility.

288
00:14:58,880 --> 00:15:04,960
Even though I'm not getting credit for that, there is a degree of, well, it's very popular.

289
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It's being used.

290
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We need to make these changes.

291
00:15:07,600 --> 00:15:12,120
So you can look at it and say we did had it, it had an impact.

292
00:15:12,120 --> 00:15:17,080
And on top of making the people's lives, hopefully a little more fun is basically what, you know,

293
00:15:17,080 --> 00:15:19,080
the culture we try to create.

294
00:15:19,080 --> 00:15:22,200
But that's the way I get to be a hands-on with the people's.

295
00:15:22,200 --> 00:15:27,320
Even in office, I would probably demonstrate my ADD and get myself in trouble.

296
00:15:27,320 --> 00:15:31,800
Are you looking at my, you're looking at my court board, aren't you?

297
00:15:31,800 --> 00:15:34,040
It's a bit of a mess around here.

298
00:15:34,040 --> 00:15:36,760
I didn't put the background on, but I probably should have.

299
00:15:36,760 --> 00:15:39,080
No, I mean, hey, I'm still legal, man.

300
00:15:39,080 --> 00:15:40,800
I'm like, you know, I'm pen and paper.

301
00:15:40,800 --> 00:15:45,600
Which is hilarious, because as GoTennis, we encourage people to embrace technology.

302
00:15:45,600 --> 00:15:48,480
But Bobby is still one to use the pencil.

303
00:15:48,480 --> 00:15:53,080
Which we, one of our first podcast episodes was you still use an pencil that's insane.

304
00:15:53,080 --> 00:15:55,400
Like with all the technology out there.

305
00:15:55,400 --> 00:16:01,240
But so Seth, kind of last thing before we hit you with King of Tennis, what do you think

306
00:16:01,240 --> 00:16:08,000
is next when it comes to the evolution of the director of tennis?

307
00:16:08,000 --> 00:16:10,040
So another kind of an unscripted question.

308
00:16:10,040 --> 00:16:11,760
I'll put you on the spot a little bit.

309
00:16:11,760 --> 00:16:14,520
You're one who you've done the extra education.

310
00:16:14,520 --> 00:16:18,480
You've gotten multiple certifications from the look at all the letters after your name.

311
00:16:18,480 --> 00:16:20,400
The only thing missing there is USDA.

312
00:16:20,400 --> 00:16:22,240
I'm guessing that's good.

313
00:16:22,240 --> 00:16:25,680
I'm not wearing the hat today, but it's there.

314
00:16:25,680 --> 00:16:27,080
I've already joined up with.

315
00:16:27,080 --> 00:16:28,080
It's there.

316
00:16:28,080 --> 00:16:29,080
Okay.

317
00:16:29,080 --> 00:16:30,080
Good.

318
00:16:30,080 --> 00:16:31,080
I'm sure we're not leaving.

319
00:16:31,080 --> 00:16:34,880
Well, and I think, yeah, when I'm saying I'm sure you know Craig Jones, who is now like

320
00:16:34,880 --> 00:16:41,000
the, I don't know, he's exact title, but he's in charge of the coach developers for

321
00:16:41,000 --> 00:16:44,680
USDA and is a huge part of this huge rollout for USDA coaching.

322
00:16:44,680 --> 00:16:49,640
Craig Jones, you know, what's here in Augusta and owned a club less than a mile from where

323
00:16:49,640 --> 00:16:51,280
I'm sitting right now.

324
00:16:51,280 --> 00:16:57,480
And so his, his old club is now a public facility called Columbia County Racket Center.

325
00:16:57,480 --> 00:16:59,760
And he built, you know, a fantastic program over there.

326
00:16:59,760 --> 00:17:02,840
And he's, you know, that's sort of our, our local competition.

327
00:17:02,840 --> 00:17:07,720
A lot, that's the public facility that, that we send a lot of players to as they age out

328
00:17:07,720 --> 00:17:09,640
of our programs and things like that.

329
00:17:09,640 --> 00:17:12,360
We share a lot, we share a lot of clientele with that facility.

330
00:17:12,360 --> 00:17:13,760
So Craig's done an incredible job.

331
00:17:13,760 --> 00:17:15,960
And of course, I jumped on board with USDA coaching.

332
00:17:15,960 --> 00:17:19,440
I'm as soon as it rolled out and I want, I'm anxious to see where that goes.

333
00:17:19,440 --> 00:17:25,120
But I think that the, the evolution of the position is, is a hybrid position.

334
00:17:25,120 --> 00:17:28,880
I mean, the director of racket sports is the new position.

335
00:17:28,880 --> 00:17:34,280
And everything that that we're doing is encouraging more play across that whole spectrum.

336
00:17:34,280 --> 00:17:40,520
And anybody who sort of denies it or tries to blacklist one or any of the sports is, is

337
00:17:40,520 --> 00:17:46,560
robbing themselves of clients of just general enthusiasm for the industry.

338
00:17:46,560 --> 00:17:51,040
I think that's, it doesn't help anybody if you're, if you're going to put down one sport

339
00:17:51,040 --> 00:17:52,600
over another.

340
00:17:52,600 --> 00:17:53,760
I still prefer tennis.

341
00:17:53,760 --> 00:17:57,760
It's still my, you know, it's my first choice and my, you know, my favorite.

342
00:17:57,760 --> 00:17:59,680
But we have a big pickleball program here.

343
00:17:59,680 --> 00:18:01,960
We've spent a lot of money on pickleball this year.

344
00:18:01,960 --> 00:18:03,440
I'm from an infrastructure standpoint.

345
00:18:03,440 --> 00:18:08,640
We added four more courts plus a large patio and seating like spectator area and, and,

346
00:18:08,640 --> 00:18:12,040
and plan to host, you know, big tournaments and things like that.

347
00:18:12,040 --> 00:18:16,720
Paddle is still, you know, incredibly, like I'm very, very excited about paddle and I, I

348
00:18:16,720 --> 00:18:20,920
heard the magic words a couple of months ago in one of our department head meetings, go

349
00:18:20,920 --> 00:18:21,920
get estimates.

350
00:18:21,920 --> 00:18:24,280
And I was like, oh my god, I can't wait.

351
00:18:24,280 --> 00:18:28,040
So we'll see where that goes in the next probably 18 months and, and see if we can do something

352
00:18:28,040 --> 00:18:29,360
about that.

353
00:18:29,360 --> 00:18:30,680
But it's, it is exciting.

354
00:18:30,680 --> 00:18:31,840
And I, I love all of it.

355
00:18:31,840 --> 00:18:36,920
And I have no, I have no problem, you know, telling anybody and this is my favorite.

356
00:18:36,920 --> 00:18:41,480
But I certainly will not discourage anyone from doing any of the other sports and, and the

357
00:18:41,480 --> 00:18:45,320
only thing that, that makes me mad as a former racquetball player.

358
00:18:45,320 --> 00:18:49,040
I grew up playing racquetball before I ever touched a tennis racquet and I asked Brian the first

359
00:18:49,040 --> 00:18:50,040
time we met.

360
00:18:50,040 --> 00:18:51,360
I said, why didn't racquetball make the cut?

361
00:18:51,360 --> 00:18:54,920
Because we have, you know, there's more, more racquetball players than squash players and

362
00:18:54,920 --> 00:18:57,440
squash made the cut for our SBA.

363
00:18:57,440 --> 00:18:58,440
And racquetball didn't.

364
00:18:58,440 --> 00:18:59,440
So it was funny.

365
00:18:59,440 --> 00:19:03,080
I, you know, got under his skin the first time I, we met just because I, that was the first

366
00:19:03,080 --> 00:19:04,560
question I asked.

367
00:19:04,560 --> 00:19:06,880
Did you, did you get an answer?

368
00:19:06,880 --> 00:19:11,680
I mean, he just basically said that there wasn't the coaching infrastructure there.

369
00:19:11,680 --> 00:19:18,680
The racquetball was sort of a looser affiliation of amateur players and, you know, some competitive

370
00:19:18,680 --> 00:19:23,360
players, but that the US in particular didn't have the coaching infrastructure.

371
00:19:23,360 --> 00:19:26,800
And I don't know when we are in other because I've been out of the game for so long.

372
00:19:26,800 --> 00:19:28,280
I don't know if that's true or not.

373
00:19:28,280 --> 00:19:30,480
I can tell you I don't know any racquetball coaches.

374
00:19:30,480 --> 00:19:34,480
So that, you know, that, that is a question.

375
00:19:34,480 --> 00:19:38,560
But I don't, I don't know a lot of table tennis coaches either, but just because I only know

376
00:19:38,560 --> 00:19:40,280
three doesn't mean there are tennis.

377
00:19:40,280 --> 00:19:41,280
Yeah, yeah.

378
00:19:41,280 --> 00:19:42,760
And I did, I did work when I was in Atlanta.

379
00:19:42,760 --> 00:19:46,640
I worked at Wendy Hill and they have a very successful squash program.

380
00:19:46,640 --> 00:19:51,520
So I mean, I, I at least was around that and I've seen that there is a dedicated sort of

381
00:19:51,520 --> 00:19:54,000
sect of squash players at least there.

382
00:19:54,000 --> 00:19:55,000
There were.

383
00:19:55,000 --> 00:19:56,000
Yeah.

384
00:19:56,000 --> 00:19:57,000
That makes sense.

385
00:19:57,000 --> 00:19:58,000
Bobby got anything else before we hit him with King of Tennis.

386
00:19:58,000 --> 00:20:00,000
And he was just impressed that he said paddle.

387
00:20:00,000 --> 00:20:01,000
I thought that's me.

388
00:20:01,000 --> 00:20:02,000
I know.

389
00:20:02,000 --> 00:20:03,000
I'm following up.

390
00:20:03,000 --> 00:20:06,600
We said, it's like, oh, he's listening to the podcast and realized we were pronounced it wrong.

391
00:20:06,600 --> 00:20:08,280
But now he already.

392
00:20:08,280 --> 00:20:14,040
Well, and I, so, but I also like, being from Chicago or being, having lived in Chicago, I,

393
00:20:14,040 --> 00:20:17,680
I don't call platform paddle like all that platform.

394
00:20:17,680 --> 00:20:19,000
And so that there's no overlap.

395
00:20:19,000 --> 00:20:22,280
But for me, that that was always like people said, oh, well, it gets confused with paddle

396
00:20:22,280 --> 00:20:23,280
tennis.

397
00:20:23,280 --> 00:20:24,480
And that's not paddle tennis to me.

398
00:20:24,480 --> 00:20:25,480
That's platform.

399
00:20:25,480 --> 00:20:30,200
I have, I have no problem saying paddle because I know which one I'm talking about.

400
00:20:30,200 --> 00:20:36,680
Then not to be confused with paddle, which is different from platform tennis.

401
00:20:36,680 --> 00:20:40,960
So it's, it's an interesting combination of things that thankfully we don't really have

402
00:20:40,960 --> 00:20:43,960
to navigate because not a big deal unless you talk with Patrice G.O.

403
00:20:43,960 --> 00:20:44,960
Missy Tronari.

404
00:20:44,960 --> 00:20:45,960
There you go.

405
00:20:45,960 --> 00:20:46,960
All right.

406
00:20:46,960 --> 00:20:47,960
Well, Seth, I appreciate it.

407
00:20:47,960 --> 00:20:48,960
We appreciate it.

408
00:20:48,960 --> 00:20:50,640
Our last question.

409
00:20:50,640 --> 00:20:52,720
We finally get you alone this time.

410
00:20:52,720 --> 00:20:54,040
I got to ask this question.

411
00:20:54,040 --> 00:20:59,760
It was targeted and you were one of three, but we would love to know if you were king of tennis,

412
00:20:59,760 --> 00:21:05,280
whether it's the whole world, whether it's professional tennis, social, local to Georgia,

413
00:21:05,280 --> 00:21:10,520
anywhere, whatever level you consider, if you were king of tennis, is there anything

414
00:21:10,520 --> 00:21:12,280
you would do or change?

415
00:21:12,280 --> 00:21:19,520
You know, it, it feels selfish to say it, but I, I want to say that it is still appreciation

416
00:21:19,520 --> 00:21:22,200
for the certifications.

417
00:21:22,200 --> 00:21:29,640
The, you know, calling yourself a professional versus just some guy who plays tennis and keeps

418
00:21:29,640 --> 00:21:31,240
a basket of balls in the trunk of the car.

419
00:21:31,240 --> 00:21:37,400
You know, it, it is so important to me that the industry is protected by that.

420
00:21:37,400 --> 00:21:43,200
And I saw during a college football game in a very like big market, I saw a commercial

421
00:21:43,200 --> 00:21:49,560
for is your, is your financial planner a certified financial planner.

422
00:21:49,560 --> 00:21:54,040
And I was like, somebody spent a lot of money to put this commercial out here and I didn't

423
00:21:54,040 --> 00:21:55,200
know what a CFP was.

424
00:21:55,200 --> 00:21:59,960
I knew of course there was a CPA and I didn't, you know, it makes sense that there's a CFP,

425
00:21:59,960 --> 00:22:06,800
but that's a, that's a ton of money thrown at a big market of people to make that distinction.

426
00:22:06,800 --> 00:22:12,360
Then a week later, my wife went to take our kid to the dentist and on the wall scrolling

427
00:22:12,360 --> 00:22:17,120
on a TV in the, in the dentist office or in the orthodontist office was, did you know that

428
00:22:17,120 --> 00:22:19,560
not all orthodontists are certified orthodontists?

429
00:22:19,560 --> 00:22:22,000
And I was like, this is incredible.

430
00:22:22,000 --> 00:22:27,400
Like every industry seems to have this problem, but the people that are dedicated to the industry

431
00:22:27,400 --> 00:22:32,560
and the people that are dedicated to their craft want that, want measure of respect.

432
00:22:32,560 --> 00:22:38,160
And I think if I had it my way, I would be, I would love for everyone to know that there

433
00:22:38,160 --> 00:22:44,760
is a difference between someone who is a professional and someone who is, is just a player or just,

434
00:22:44,760 --> 00:22:50,200
you know, you know, that's, I think it is a different echelon of person, different, different,

435
00:22:50,200 --> 00:22:53,000
you know, attitude about the game.

436
00:22:53,000 --> 00:22:56,520
And that's what I would love for everyone to know that and to at least appreciate it.

437
00:22:56,520 --> 00:23:00,080
Bobby, I'm going to start and then I'm going to ask you what you think because I'm going

438
00:23:00,080 --> 00:23:03,320
to point out to Seth, the obvious, to me.

439
00:23:03,320 --> 00:23:04,880
It's obvious to me.

440
00:23:04,880 --> 00:23:11,280
Seth, you are director of rackets at a fancy country club with a wonderful job and the guy

441
00:23:11,280 --> 00:23:15,920
who is uncertified has a basket of balls and his tronkenys teaching in a neighborhood.

442
00:23:15,920 --> 00:23:18,120
I think we know the difference.

443
00:23:18,120 --> 00:23:21,240
Oh, I'm with Seth on this one though.

444
00:23:21,240 --> 00:23:23,200
I thought we'd, in the answer.

445
00:23:23,200 --> 00:23:27,040
I was like, you know, because that's what we've been railing about, especially when you're

446
00:23:27,040 --> 00:23:32,480
in a country club where you have the PGA card where the golf pro is genuinely reflected

447
00:23:32,480 --> 00:23:35,360
in front of because he holds a PGA call.

448
00:23:35,360 --> 00:23:38,360
And you know, you say, well, I'm now RSBA certified.

449
00:23:38,360 --> 00:23:41,920
You know, what's that?

450
00:23:41,920 --> 00:23:43,920
And I think what Seth's saying and I completely agree with him.

451
00:23:43,920 --> 00:23:49,560
And I hope this is part of the role the USDA is going to take just because of the name recognition.

452
00:23:49,560 --> 00:23:53,120
It's going to raise the idea of certification to another level.

453
00:23:53,120 --> 00:23:59,040
I think from an industry standpoint, you would get more people motivated like Seth to continuing

454
00:23:59,040 --> 00:24:00,040
your education.

455
00:24:00,040 --> 00:24:05,680
I mean, I remember when the USP or USPTA back in the day came up with where you can take

456
00:24:05,680 --> 00:24:12,080
a concentration in the physical aspects of it, the kinesiology or the business side.

457
00:24:12,080 --> 00:24:16,760
And I called them up and said, great, I have a master's degree in sports administration.

458
00:24:16,760 --> 00:24:21,520
I've been a tournament director and you know, I've been a couple of tennis startups.

459
00:24:21,520 --> 00:24:25,680
They were like, great, you should probably get into key in the theology that was like,

460
00:24:25,680 --> 00:24:26,680
what?

461
00:24:26,680 --> 00:24:30,560
I'm, you know, my background is business and you're telling me because I'm not spending

462
00:24:30,560 --> 00:24:31,560
money.

463
00:24:31,560 --> 00:24:34,240
So, you know, why would I've already got these degrees?

464
00:24:34,240 --> 00:24:40,800
So, I think if you put some penache and some weight behind the certification, people would

465
00:24:40,800 --> 00:24:46,200
be more apt to continue to learn like every other to just be the differentiator and set

466
00:24:46,200 --> 00:24:47,200
yourself apart.

467
00:24:47,200 --> 00:24:51,760
So, I'm really rooting for that with the USDA taking it over.

468
00:24:51,760 --> 00:24:54,400
You know, like I said, when I heard Seth saying that, I was laughing.

469
00:24:54,400 --> 00:24:56,280
I was like, did we set up an answer?

470
00:24:56,280 --> 00:25:00,800
And he's just reading it because I mean, that's all the reason we started this is to try

471
00:25:00,800 --> 00:25:06,800
to raise the level of the sort of, you know, the people understand that you have a certified

472
00:25:06,800 --> 00:25:07,800
director.

473
00:25:07,800 --> 00:25:11,520
Like you said, you have to have a certification to cut hair.

474
00:25:11,520 --> 00:25:13,120
We deal with the old one.

475
00:25:13,120 --> 00:25:16,920
There were no background checks and there were no license to do it.

476
00:25:16,920 --> 00:25:17,920
It's crazy.

477
00:25:17,920 --> 00:25:22,080
Well, and I'm interested when I, when I saw the commercial during college football, like

478
00:25:22,080 --> 00:25:24,640
I, you know, I have a degree in music business.

479
00:25:24,640 --> 00:25:27,360
I know what, what that time costs.

480
00:25:27,360 --> 00:25:31,680
I know what it, you know, what performance royalties are and I know how that, how that

481
00:25:31,680 --> 00:25:33,120
whole industry set up, right?

482
00:25:33,120 --> 00:25:38,520
So, when I see a humongous audience getting told about certified financial planners, it

483
00:25:38,520 --> 00:25:45,120
occurs to me like, why didn't I see any commercials during the US open about our SPA or PTR?

484
00:25:45,120 --> 00:25:49,800
You know, that would have been worthwhile money spent to throw a little bit of money at

485
00:25:49,800 --> 00:25:53,880
a national commercial about certification, right then, you know?

486
00:25:53,880 --> 00:25:55,800
And I think that's something I would love to see.

487
00:25:55,800 --> 00:25:56,800
I agree.

488
00:25:56,800 --> 00:26:00,800
I think we all would, like Bobby said, it's one of the reasons we started doing this.

489
00:26:00,800 --> 00:26:05,280
This podcast, go tennis, got it into the American Racketsports Association.

490
00:26:05,280 --> 00:26:10,000
The reason one of the reasons we're there is to raise the level and shine a light and

491
00:26:10,000 --> 00:26:14,000
say we should have some continuing education, we should have some certifications, but I

492
00:26:14,000 --> 00:26:18,440
still think people know the difference because I'm pretty sure that when you applied for

493
00:26:18,440 --> 00:26:24,520
that job, there were exactly zero uncertified coaches that applied for that job.

494
00:26:24,520 --> 00:26:28,680
But I think the problem is the trickle down, is that you get too many guys with a hopper

495
00:26:28,680 --> 00:26:29,680
in the bag of a car.

496
00:26:29,680 --> 00:26:30,880
How many kids do we lose?

497
00:26:30,880 --> 00:26:36,960
How many players do we lose that we never make it to see the better coaches because their

498
00:26:36,960 --> 00:26:38,880
first experience wasn't a good one.

499
00:26:38,880 --> 00:26:43,400
Or their first experience didn't know how to partnership with the club down the street

500
00:26:43,400 --> 00:26:45,960
that offered the next step.

501
00:26:45,960 --> 00:26:50,000
That's always been, I mean, when you get to the highest levels, yes, you're always going

502
00:26:50,000 --> 00:26:51,640
to get the cream rises.

503
00:26:51,640 --> 00:26:54,360
But what do we lose at the bottom?

504
00:26:54,360 --> 00:26:58,920
Yes, we have a real issue in the sport with younger players, younger coaches.

505
00:26:58,920 --> 00:27:03,300
I think that's the place where you can sit there and look at and say, is that guy with a

506
00:27:03,300 --> 00:27:06,520
hopper or even just the guy who can hit a ball.

507
00:27:06,520 --> 00:27:12,440
You know, just because, you know, I've said it 10,000 times, Bill Bellichek didn't play football.

508
00:27:12,440 --> 00:27:14,360
So don't judge by how you play.

509
00:27:14,360 --> 00:27:15,360
Where coaches?

510
00:27:15,360 --> 00:27:16,360
We're not players.

511
00:27:16,360 --> 00:27:18,320
We got to look to part, but you know where coaches.

512
00:27:18,320 --> 00:27:19,720
You have to be able to communicate.

513
00:27:19,720 --> 00:27:21,400
It's a different skill set.

514
00:27:21,400 --> 00:27:25,320
All right, fine.

515
00:27:25,320 --> 00:27:26,840
The award winning director of the year wins.

516
00:27:26,840 --> 00:27:27,840
I get it.

517
00:27:27,840 --> 00:27:30,800
But I had to throw it in because we got to make sure the point that we're here, the main reason

518
00:27:30,800 --> 00:27:37,000
is to remind everybody that you are the award winning you at one of the USDA Georgia director

519
00:27:37,000 --> 00:27:38,000
of the year.

520
00:27:38,000 --> 00:27:40,040
So congratulations on that.

521
00:27:40,040 --> 00:27:41,520
And Steph, we appreciate your time.

522
00:27:41,520 --> 00:27:42,520
Thank you so much for being here.

523
00:27:42,520 --> 00:27:43,520
Bobby is always.

524
00:27:43,520 --> 00:27:44,520
I appreciate that gentleman.

525
00:27:44,520 --> 00:27:45,520
We'll keep in touch.

526
00:27:45,520 --> 00:27:46,520
Thank you guys.

527
00:27:46,520 --> 00:27:47,520
I love it.

528
00:27:47,520 --> 00:27:48,520
I appreciate you both.

529
00:27:48,520 --> 00:27:49,520
Thank you.

530
00:27:49,520 --> 00:27:52,520
Well, there you have it.

531
00:27:52,520 --> 00:27:57,760
We want to thank reGeovinate.com for use of the studio and signature tennis for their support.

532
00:27:57,760 --> 00:27:59,600
And be sure to hit that follow button.

533
00:27:59,600 --> 00:28:03,800
For more Racket Sports content, you can go to LetsGoTennis.com.

534
00:28:03,800 --> 00:28:08,520
And while you're there, check out our calendar of events, great deals on Racket Sports products,

535
00:28:08,520 --> 00:28:10,080
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536
00:28:10,080 --> 00:28:14,000
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537
00:28:14,000 --> 00:28:19,360
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538
00:28:19,360 --> 00:28:21,960
merchandise to the Racket Sports world.

539
00:28:21,960 --> 00:28:23,480
And with that, we're out.

540
00:28:23,480 --> 00:28:24,160
See you next time.

541
00:28:24,160 --> 00:28:34,160
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