As you can see, what sum is talking about is not just menopausal women who are suffering, it's women who are lactating and just given birth.

There's the same issues, vaginal dryness, lack of libido.

All these things happen for women, young, younger women as well.

So it's truly.

That would be, I mean, vibrators for all.

That's from giving birth to going into the assisted living facility.

Welcome to the Taboo to Truth podcast, unapologetic conversations about sexuality in midlife.

I'm your hostess, Karen Bigman, certified life and menopause coach and sex educator.

Whether it's a dwindling libido, a dry vagina, a challenging erection, or the emotional ups and downs of midlife, we're here to talk about it all.

I'm going to bring the often quiet into the light to create a safe space where no question is too awkward or taboo.

Together, we're creating a community of support and education where you can learn, share, and laugh about the intricate beauty of sex in midlife.

So grab your favorite drink and put me on speaker.

It's time we broke the silence.

Hello and welcome.

Today I have Doctor Sum Rakshit, who is the founder of Mystery Vibe.

He is, amongst other accomplishments, a PhD, a published researcher in Nature magazine, a fellow at the Institute of Engineering.

Engineering.

And I came across his products and learned that they are not just vibrators, the mystery vibe, but they are actually developed with medical or sexual dysfunction issues in mind.

And I found it fascinating and I wanted to introduce sum to the audience and to go through a little bit of the journey that he has had and his companies had, and then provide some explanations about the different products and how they can help you with your issues.

So welcome, sum.

Thank you so much for having me.

So, let's start just quickly, a little bit of background, how you went from the original research, which I understand was around ophthalmology or eyes, and then ended up in founding a company around medical devices for sexual pleasure for people with issues.

Dysfunction issues.

Yes.

No, you're absolutely right.

So my research back 20, over 20 years ago was biomedical engineering.

So the same thing that I do today, but in a different medical field.

So the biomedical engineering back then was us engineers building cameras with eye doctors with the application of recognizing people.

So the application was, how can you use cameras as a security device, access control, entering, leaving buildings, et cetera, using cameras and understanding the anatomy of the eye and building systems around that.

So the knowledge that we gain from there is pretty much the same in terms of application of engineering, except in with mystery vibe, what we do is work with urologists, gynecologists, pelvic flow therapists, sexual health specialists, and they tell us about various things like pelvic pain, rectal dysfunction, prostatitis.

So we then get to learn how the human body, the anatomy, works for urogyne issues.

And we build devices like a vibrator, which can deliver the right frequency, say, 100 vibration at the right point.

And that is what we build in mystery vibe over the last decade.

But pretty much the same fundamentals where we do engineering and we consult specialists on the medical side, and then we tie up the two.

What was the impetus to move to doing these kinds of devices from?

Or how did it start?

I guess so.

Between my PhD postdoc finishing, which was back in 2008, and starting mystery vibe in 2014, I worked in Deloitte in consulting and just to learn business.

And one of the things that kept popping up through conversations where major life events like childbirth, menopause, cancer, surgery, major life events, and how that affected people's sex lives.

And all of us from the back in the days working on the eye camera people, our team, we always felt that we would want to work in biomedical again.

We did go back to corporate.

I did various corporate things.

One of my co founders, Rob, worked in Nokia.

I worked in Deloitte.

The co founder works in IBM.

So we were all doing different things in corporate, but with the goal that we would all get back together, build something useful in biomedical with our knowledge.

But it had to be a really significant topic that affected, you know, almost everybody.

So the topic that kept coming up were these life events, which is why we came up with the name mystery vibe, is how do we bring mystery back into the bedroom after something major has happened, like, you've just recovered from cancer?

You don't typically think about your sex life when you have cancer, and you think, yeah, I want to survive.

And then once you have survived and you're okay and you're back to normal, then there is this big gap.

How do you get back into sex life?

Or something very simple like childbirth, which most people will go through, or menopause, which every woman will go through.

So, you know, very basic things, not complicated like cancer, very basic things, but hugely affects sex lives.

So that was the thinking, is if we can build devices like we did before with the right knowledge of urogain, then we might be able to help overcome a lot of these issues.

So let's talk a little more specifically about some of the issues that your products help and how they help differently than others, or how they complement perhaps other medical solutions that one might have.

A good example would be our first device, crescendo, which was created to help with pelvic pain.

So pelvic pain is very common, especially after childbirth, but you could have it at other times in life.

Generally, current most standard of care is a therapist using their fingers, reaching inside and pressing the areas, the pain points.

Yeah.

Whether massaging them or just pressing and holding them.

And that's it.

It's very simple and it's very effective.

The challenge is access to that healthcare.

So there are 40 million women in us who have some pelvic floor issue and less than 10,000 pelvic floor therapists.

So it's really hard to find one nearby to get an appointment, and three, the time and money.

So the time is traveling, waiting, having therapy, then traveling back, which, especially if you're a new mom and somebody says you need 3 hours of your day where you have to go out, that's hard and it's expensive.

So the work that we did with the ptes and gynecologists in creating the device was mimicking exactly what they do with their fingers, but with a device that the patient themselves can use, they can either have one session and get the training, either telemedicine or in person, or if they can't even access that, they have instruction booklets with very visual pictures which tell them exactly what to do with a lot of information.

So the concept was that makes pelvic pain therapy accessible, and it also reduces the pressure on the 10,000 pts who cannot deal with the 40 million women who are suffering.

So, oh, two wipe was designed by pts, and the instructions are created by them.

They often have the instructions in their clinics to give away to people.

So the whole point of it was mimicking exactly what happens and works really well in today's medicine with a device that a user can use on their own.

That's fascinating, because when we think of vibrators, of course, right away we're thinking it must be for some sort of sexual arousal, and this strictly to help people with, with pain.

And what about devices, similar devices for men?

Yes, and just a quick note on that.

So crescendo because it mimics fingers, it can be just as useful for arousal, for an orgasmia, for dryness, because we've run multiple studies which are all published in the Journal of Sexual Medicine in various topics, and the reason is vibration helps with blood flow and blood flow helps with lubrication and arousal.

So not only does it help with pain relief, which is obviously very important, but it also helps with arousal, which is the reason why vibrators are very effective at creating arousal.

So the, all of our devices are just as much for pleasure as they are for medical reasons.

And the reason we created it that way is because we want people to, well, of course, first address whatever issue that is they're suffering from.

But once they've addressed it.

So let's say they've taken care of their pain.

The pain is gone.

They can still continue to enjoy it, to just have better sex, have better self intimacy, and continue to use it, not, you know, throw it away just because they've addressed the issue they bought it for.

So going to the men's side.

So we have a device for erectile dysfunction and a device for prostate health.

So it could be prostate pain relief or generally prostate stimulation to reduce the chances of prostate cancer.

So those are our two main male sexual health devices.

And again, the fundamentals are exactly the same.

They're very malleable devices.

The vibration devices deliver the hundred Hertz frequency of vibration, and they deliver it at the right point.

So whether it's on the penis glands, penis base, perineum, prostate, wherever it is that the vibration needs to be delivered for that individual and their anatomy.

So it's very stretchy, very malleable, and reaches exactly the point that you need.

You mentioned, for cancer prevention.

How would that work?

So the, and this is, of course, evidence that exists already.

So the current evidence says that if you have regular prostate stimulation, it reduces the chances, obviously, over a very long period of time, reduces the chances of prostate cancer.

Now, it's very hard, if not impossible, for someone to use their fingers to reach their own prostate, which means the only way they can have either their prostate exam or if they have prostate pain is to go to a therapist, a nurse, a doctor, whoever, a clinician, who will then insert their finger and press their prostate, which is very awkward, uncomfortable, and painful sometimes.

So the, what that means is most people would not even go to a clinician, especially when, and often till it's too late, which means they already have cancer.

And if they already have cancer, you mean there's not much you can do, you know, obviously there's like a, you know, chemotherapy and removal, which is radical prostatectomy.

Both of them are pretty intense solutions, whereas, let's say, you know, you have pain or you have enlarged prostate, it is likely that stimulation, regular stimulation, it could be as gentle as you want.

Over time will help that.

What that means is if you have that and even if you don't have any issues, regular prostate simulation will help with better erection, better ejaculation, because the prostate is the semen creating gland.

So it has all the other benefits and making your prostate healthier because the secretions that build up over time are the reasons where, which lead to a lot of the issues.

So that's.

I had heard that having more sex prevents cancer for men.

So that's kind of the technical explanation of it.

And that's the slightly, it's very related, but slightly different.

So having more sex or having more orgasms.

Again, these are published papers which show that if you ejaculate, I think, three times a week, then it reduces your chances of prostate cancer, because the prostate creates the semen, and if it gets released, instead of accumulating over many decades, it is far more likely to be healthy, whereas if it accumulates over decades, it's far more likely to lead to problems.

So gentlemen, if you're out there and you don't have a partner masturbate, it's really important for your health.

Okay?

That's exactly correct.

And for women as well.

I don't know about cancer causing, but certainly to help with lubrication and dryness.

And it's equally important.

Yes.

So the fundamentals are the hormones.

So orgasms release all the happy hormones like oxytocin, endorphins and all the others.

Now what that does is it just improves your health, whether it's your immunity, sleep, skin, actually.

So, and the reason I'm thinking about it.

So there are three things that I recently learned about, which is helped by hormones of orgasms, dementia, Alzheimer's, and.

And another one which is aging related disease, Parkinson's.

Right.

So these three, what they have found, just purely from anecdotal evidence, so there are more studies going on now, is patients who already have early onset of one of these, which can be established by looking at certain biomarkers.

Their biomarkers don't get worse over time if they have regular sex or regular orgasms.

Yeah, but if they don't, or people who don't, theirs do.

So they're trying to do proper studies to understand over time, let's say over many years, how confident are they that there is a direct correlation between orgasms and the hormones that orgasms release and those having the positive effect of stabilizing these ailments, like dementia, Alzheimer's, etcetera.

And the biomarkers don't get worse.

So this is a really interesting research on going back to orgasms, whether you know, any gender orgasms and the hormones and what they can do for you.

Wow, that is fascinating.

Really fascinating.

And I suppose on some level, if you're talking about dementia and Alzheimer's, how do you actually encourage that in patients who are without?

I'm sure there's some ethical issues that will have to be addressed down the line, but it is a pretty amazing.

So, you know, what is so brilliant about this is early onset is almost imperceptible.

Imperceptible, which means you have a completely normal life when you have very, very early stage of dementia, Alzheimer's.

So if your doctor says there is a very good chance that if you, even if you don't have a partner, if you orgasm three times a week, you've got nothing to lose.

Right.

Right.

Literally, you've got nothing to lose if you do that.

If you're a man, you won't get.

Or if you don't have prostate cancer, it probably will reduce the chances.

But on top of that, we already can see from the vyama, because you have this early onset right now, we don't have a cure.

However, we have some data which says if you have orgasms, it might not get worse, it won't get better, but if it doesn't get worse, you'd have a completely normal life because early onset is very mild.

So I think that is where it gets interesting, is they have nothing to lose by following doctor's orders of orgasming three times a week.

I love that.

Sadly, we have early onset in the extended family, so that's a good thing for the next generations to know.

Lots of sex, lots of orgasms.

Do you have any of the.

I call them toys.

I don't know if toys is the right word of the vibrators to show us as we're going through this, the crescendo.

So this is what I was talking about.

It mimics the two fingers and it bends exactly how you need it.

It holds that shape and either the user themselves or the clinician can use to go inside, reach the pain points, the trigger points, deliver the vibration and help with pain relief or arousal.

Yeah.

And that's all it is.

It's basically two fingers.

Malleable, holds a shape, delivers the vibration, and is very effective.

So, and that's what all of our products are, very malleable, stretchable devices which deliver the vibration exactly where you need.

And I think I remember from one of our earlier conversations, there's something about the particular vibration that you have in the device, right?

Correct.

Yes.

So the vibration is just around 100.

That's because the existing clinical literature on vibration, which has been used for hundred years in sexual dysfunction.

So starting with late 18 hundreds where the late 18 hundreds where the.

Where we have a movie about it called hysteria.

So using vibrators to help with sexual arousal over 100 years ago.

So there's enough research which is published which talks about the vibration, which is why we picked this topic in order to create the devices.

So 100 hz is what has worked with sexual dysfunction.

So that's what we use and try to deliver that at the right point.

So just fun fact for the audience.

What sum is referring to is that in the 18 hundreds, I guess it was women who wanted a lot of sex, who were really horny, were deemed to be hysterical and they would send them to the doctor to deal with it, I guess, to release the orgasms and that's where it came from, as opposed to then they later just cut off their clitoris.

But we won't go down that road.

So that is really fascinating.

Yeah.

So that movie is actually really great because it explains why the doctor worked with an engineer to create the vibrator, is because before that he would use his hands and, you know, he started having pain and all kinds of issues.

Interesting.

And then he and his engineer friend build this machine.

It was like this massive contraption.

It plugged into the main electric.

It was pretty scary.

But they built this because he was just not even able to move his fingers after a while.

But it's a perfect example of what biomedical engineering is, where the doctor has an idea and the engineer builds it.

Wow.

Really interesting.

What about issues for.

Or maybe it's related painful sex, particularly for women.

One of my.

I think my most downloaded episodes is regarding painful sex.

I'm sure it's also an issue for men, but it's particularly an issue for women because there's a lot involved other than just the physical.

So tell me a little bit about.

Yes, so a lot of our patients are 50 plus.

So menopause, perimenopause, and menopause becomes more and more relevant with that dryness, atrophy, all of that becomes more and obviously painful sex as a result.

So what we have this device, the crescendo one, and we have another one, which is the labia stimulator for women who you can't insert anything into the vagina.

Yeah.

So the.

The goal is the same, deliver vibration, create blood flow, create arousal, create lubrication, which in turn, makes sex more comfortable.

But the means to achieve that are different in with this, you know, you insert it and you stimulate the insides.

But for many women, especially with vaginal atrophy or dryness, who are very averse to inserting anything, there are not many options right now in terms of creating arousal.

And that's where the legato, which is the labia simulator, comes in.

So these two devices are really useful for arousal, for dryness, for anarchasmia.

The thing is, the more often you use them, let's say three times a week for 1020 minutes, the better your body will get used to having vibration, having arousal.

And it could be as gentle as you want or as powerful as you need, but it's more retraining the body to have that vibration, have that blood flow, have that arousal, and then build that over time.

And that's so important, because often what women do is they just give up and think, well, I've got this issue.

I'm just not going to have sex anymore.

And I think this is a wonderful thing because it shows.

And if you go out and buy the wand, which is that ginormous microphone looking vibrator, and try to use it on somebody who's had pelvic pain or is afraid to have sex because of pain with penetration, that would just work against it.

So I think this is a really great option, and it's really important.

And again, it goes back to, it's not just about having sex or having sex with your partner, it's about really maintaining your health with all of these.

What about for erectile dysfunction?

Is it same thing, just vibration or what type of.

Correct, correct.

So it's actually two things, vibration and constriction.

So the way tenuto, which is the male device, works, is it vibrates.

So you turn it on.

It vibrates.

It sits on the glans, which is the penis head.

It vibrates.

The penis head helps with arousal by getting the blood flowing.

Then once you're erect, you stretch it.

And because the penis is much wider than it was when it was flaccid, so it's very stretchy.

So then you stretch it out, then you put it at the base, and then if you let it go, it just constricts.

But it's very comfortable because the bottom has a gap, and the gap allows semen to pass through very easily.

So it makes it really comfortable to use.

It allows for ejaculation, which is very important, especially if someone's trying to get pregnant, which is why rings, which are circular, are quite hard to use because they could.

They are uncomfortable if you're trying to ejaculate.

And also it's quite hard to ejaculate with them.

And then the third element of denuto is it has a bit in the back, and that's a very powerful motor for perineum stimulation, which adds to the blood flow.

So the blood flow that you get to the penis is supplemented from the perineum simulation and then the constriction has with maintaining the erection.

So it's quite, quite a lot going on, but it's quite important because you need a variety of ways to stimulate the blood and hold the blood in order to get erect and stay erect.

And then the final piece is during intercourse, it helps the partner have stimulation from the front three motors.

When it touches the labia, labia and the clitoris, it gives a very powerful vibration, which in turn helps the partner have orgasms, which is really hard to do.

Like, it's only one in ten couples have orgasm during intercourse, whereas nine in ten don't.

So because it's quite hard to do naturally just from penetration, it is a huge benefit for the partner as well, to have the guy wearing the penis device.

And the reason why that is important is often introducing these devices into the bedroom is quite hard, because if a guy doesn't really want to talk about their erectile dysfunction, they won't buy a device, which is for Ed.

They say, I don't really have Ed, or I can't.

I might have Ed, but I don't want to tell anyone about it, and even to their partners, whereas if they buy this and it is a huge stimulator for their partners, and they say, I bought this for you, then one, they are seen as a very considerate person, but to the partner is very happy that they have bought it.

So there's a huge amount of psychology as well when it comes to Ed, because men often don't want to admit that they have that issue.

And two, don't want to buy something visual, which is why tablets are very successful, because you don't have to tell anyone that you took a tablet.

So when it comes to advice, it's really important that we make it really easy for the person who's going to wear it, introduce it into the bedroom.

And I think also on the flip side, if you are in a committed relationship, saying, the doctor said, I have to do this, and you're going to have fun with it too, it's not a bad strategy either, for introducing.

Oh, exactly.

And what we find, especially with our older audience, is like 70 plus a specialist.

There's a PT doctor, um, a nurse, somebody, a healthcare professional has to tell them that this is why it's important, this is why you should have it.

Um, because it's really hard for them to, at the age of 70, for the first time, go to a sex shop and buy a toy.

It's really hard.

So that barrier is so high that they will probably just not do it.

So it's so important that, uh, person they trust tell them that this is the reason why you need to do it.

So how would you know?

This may be out of your realm, but what would a good way to begin a conversation with your partner around this, whether it's a woman who's having issues and just shies away from sex with her partner, or a man who's having these issues and is embarrassed to.

Tell his partner, that's a really good question.

Because one of the things that we do is write content exactly for this, to help start conversations.

So, like, over ten years, we've written at least 2000 pieces of content, and it's all free.

It's on our blog, and we really just do it to answer questions like this.

So I remember one of the answers, and often these are written by relationship coaches, sex therapists, etcetera.

One of the answers that we were, we wrote with the help of experts, was sharing articles.

So let's say you want to talk about vagina dryness.

Okay.

Menopause and vaginal dryness.

It's probably not a topic you would bring up very easily.

Yeah.

Especially if you've been together for a long time and you don't really talk about sex, which is very common.

What would be really easy to do is share an article, because people always share articles with each other.

So you find an article in a newspaper that both of you trust, and that's really important.

So, you know, like what?

Let's say you read Playboy, but you can't.

You don't, you think it's silly.

And if the, even if the article is great, if you share it, they might not take it seriously.

But say you read New York Times and, you know, or helpline, you know that it's serious, it's not frivolous, and you share that with your partner, they will read it with a different level of importance.

So the trick, and, you know, it's a very simple thing, the trick to starting conversation about anything.

You know, I'm talking about medical things, but let's talk about something.

Pleasure.

Threesomes okay, let's say a couple, after 30 years of marriage, wants to talk about threesomes.

It's a very complex topic, but it's very easy to find an article in a newspaper that you both trust and share it and saying, oh, you know, this is interesting.

CNN is talking about threesomes now and see what your partner says.

You know, if they say, oh, my God, that's horrible, then you know that that's not a good idea to chat about.

But if they say, oh, wow, this is very cool, then you know that you can talk about it.

And the same applies to anything, you know, erectile dysfunction, prostate pain, dryness, etcetera.

So, so the.

So that's the simple answer is because we, whenever we get questions, we try to find really actionable answers that people can actually do, because otherwise it becomes theory and it's really hard to implement.

Yeah.

And often what happens is that one person will introduce it, the other person will nix it, but then it's percolating.

And so it may come up.

It may come up later.

And one of the reasons I love mystery vibe, you know, I was looking at the website, is because this is content that is provided by actual experts and medical providers, as opposed to someone who hangs a coach hat on and just says, I can do this.

And there are also, I noticed, play by play on how to use the actual vibrators, which, again, a lot of toy shops, if you will, adult toy shops have this.

But it's not the same level of research behind it.

The same level of.

I mean, their FDA approved your devices as well.

Right?

Which is pretty amazing.

I don't imagine how that went through the government to try to get it approved.

I mean, it's more than that.

It's FSHA.

So you can use your medical card, the FSHA plan cards, HSA and FSA.

I read that one, too.

Yeah.

Yeah.

And now we're working with CMS to create a code as well because it's not currently reimbursed, but we have applied.

And I did the interview, I did the presentation a few months ago.

So we're still answering questions.

And hopefully by the end of the year, they will create a code specifically for pelvic pain using devices.

And that code will be open to anyone.

So we're not creating a code for ourselves.

We're creating a code at CMS level.

What that means is the HCPCs code can be used by any company who has pelvic pain devices.

That's amazing.

That's amazing.

And it's probably cheaper than testosterone.

I know the hormones that I use are pretty expensive for most people, so.

Yeah, exactly.

It's just $300.

It's $300.01 off cost.

And that's it.

There's no other cost, which is basically the cost of one therapy session.

So we wanted to make it really accessible and to make it even more accessible.

Oh, then deficit makeshi a bit more accessible for some people, but the reimbursement piece will make it really accessible to everybody.

And my long term goal, and the reason we've done all this work on the pelvic pain is that a new mom kit, you know, when someone has a kid, they get nappies and milk bottles and wipes and etcetera.

You know, they get some device, whichever device, you know, whether ours or somebody else's, a device and instructions on the code for free so that the issue can be addressed at source.

Because what happens is most moms will have pelvic pain, which is very common.

And if they did something about it, they'll be fine in a couple of months.

But if they do nothing about it, and which is what happens, and you won't believe this, that is one in two months, after two years, still have pain.

Wow, that's a lot.

Yes.

Right.

So one in two months still have been after two years.

And this is the thing that we can solve very easily, very cheaply, by including the education and the device at source in the box, straight out of hospital, because the biggest challenge is most people, and this includes doctors who are not specialists in sexual health, don't know anything about pelvic floor.

I had an event a couple months back with women and somebody, one of the people there mentioned something about a pelvic floor physical therapist, and the whole room said, you mean there's such a thing as a pelvic floor physical therapist?

I mean, people didn't even know it existed.

But what I think will be interesting.

I know you're talking about trying to get these, these kits to include a device, I think, in America, that's going to be darn difficult to get.

I mean, they, the former, she, the surgeon general under Clinton, I believe, recommended masturbating, and she ended up having to step down.

So it would be really nice.

It would be really nice if it happened.

I don't know how easy it would be, but the more we educate our doctors, and as you can see, what sum is talking about is not just menopausal women who are suffering, it's women who are lactating, have just given birth.

There's the same issues.

Vaginal dryness, lack of libido.

All these things happen for women, younger women as well.

So it's truly.

That would be, I mean, you know, vibrators for all that's from.

From giving birth to going into the assisted living facility.

I think that would be a wonderful thing.

And I just.

We talked about this briefly, and I didn't.

I brushed over.

But I do want to mention, one of the accolades that sum has is that he's a fellow at the Institute of Engineering, which, for those of us in the sex podcasting world, may not mean anything.

But part of, as I understand, getting that accolade and getting that fellowship has to do with not only creating innovative products and doing innovative research, but doing that for the better, for the good of the world.

And I think that one of the things that this company's mission is to really, truly help people and not just sell vibrators.

And so, kudos to you and to your company for doing something like this that provides everything, both help for people in pain and pleasure, and offers something to the world.

What's coming down the line?

What are you working on for the future?

Right now we're working on two devices, which is now 18 months in already, probably another 18 months away.

Very slow, but very, very impactful, you know, when they are live.

One is a period pin device.

It's very thin, sticky silicone, which has vibration.

And you just.

It's thin, so that.

And completely noise free, very low noise.

So you can just stick it on the lower abdomen, just below the belly button, and wear your clothes on top.

You can't see it.

And then, you know, you can go out, go to office, get on with your day, because one in three women who have periods have period pain so severe they have to take days off from work.

And that's a lot of people.

So we run medical trials already.

And what we did was we used crescendo as a temporary device because the vibration is the same.

Yeah.

So we made it in this shape and we placed it on the.

Just below the belly button, on the tummy, to see if it was instantly effective.

And it was.

So we know it works, but this is not possible.

Like you said, it's very hard to hold a device, a vibrating device, in your hand for a long time.

So from our usability, it was just not going to work.

So what we are trying to figure out is how can we make it incredibly usable, very quiet, very easy, very slim, just subtle, lives on.

It runs for hours because pain can last for many, many hours, and then we can have a significant step in that user accessible pain relief device.

So that's one thing.

The other thing is actually the same engineering, the same technology, the same concept, but for breast pain.

So the only difference is the form factor, the shape.

So it will be shaped as a silicone bra in like one of those sticky bras, and it will again vibrate to help with pain.

And the reason for that is so mastitis, which is breast pain, and other breast pain as well, is very common, especially during breastfeeding.

And the current solution, ironically, is, if you ask a doctor or a midwife, will be to use a vibrator on your breast.

But obviously, it's not the easiest thing to use a shape of a vibrator, which isn't really designed to, you know, stimulate the breath, and there's no real breast vibrator as such.

So the goal of the pain device, again, using the same frequencies and everything, is to create that sticky bra, which vibrates very quietly again, and then you can just leave it on for as long as you need to alleviate the pain.

So those are the next devices that are coming out.

A year later, far away.

Was your company or the research that you did one that discovered that vibration helps with pain, or you just use the technology?

No, no, no.

That is so, this is literally, and this is why we are so lucky.

So there's hundred years of research on vibration, and vibration with pain is actually much bigger than sexual health, like tarragon back pain.

There's, you know, there's loads of research on vibration and pain, and that actually makes our lives so much easier, because we are not trying to prove first principles, because that's really hard, that's really long.

You know, like we're talking about 10, 20, 30 years of research.

All we are doing is taking what has been proven beyond doubt and applying it to specific conditions.

And then our real skill set is in making the products extremely tailored so that the patient, the user themselves, can adapt it to their body, their anatomy, and get to where they need to get to deliver the vibration.

So that's where we come in.

That's our uniqueness, that's our specialization is material science, malleable electronics, customizable software.

So all of that stuff is what we are good at.

But the fundamentals are incredibly simple and has been around for 100 years.

The use of vibration for blood flow and pain.

Interesting, interesting.

Anything else you would like to add that I, that I haven't asked you?

I think the piece around content, you know, because the what I think will happen is as more and more people talk about sexual health, more and more people will take action.

And us as a company, the clinicians, the experts, everybody talking about this, getting it out in media, getting just people reading about it, will help the initial barriers.

Like, for example, what we were talking about.

How can someone suddenly bring about the issues they're having with menopause and dryness and atrophy when they have never talked about it for 30, 40 years that they've been together?

So the more discussion that happens in public, whether it's social media, newspapers, magazines, tv, Netflix, you know, companies writing content, to me, that is the biggest piece in all this, because obviously there's medicine and engineering, and all of that will get better and better.

But the thing that will bring about significant change is people having an easy way to talk about their issues, with their partners, with their friends, with their doctors.

I think.

I think that's the biggest, single biggest thing we can do collectively to help.

Absolutely.

And that's one of my missions, too, is trying to bring people together to have these conversations.

And I do it in a, you know, it's not lecture.

I do a true or false, so people can just sort of chime in.

And what starts to happen when you begin these conversations is the one person hears someone else talk about it, it becomes a little easier for them to say, and they're like, oh, you're having that too.

You're having that too.

And so, absolutely, I think that's great.

I think the content is great.

I'm definitely going to put links to the website.

I also noticed there is a 30% off Memorial Day sale.

So for those of you who are interested in the products, I think this is not just targeting at the end user, but really pelvic floor pts.

If your gynecologist is not aware of these things, these are all tools to help you have a healthier sex life and healthier life all around.

So as a sexual being, I'm grateful that there are companies like you and people like you out there who are really trying to help.

Kudos to you for all the work you do.

I hope that we get to meet in person one of these days at a conference or when you're headed my way.

Yes, probably at sexec.

Yes, exactly.

So I'll definitely be there.

Okay.

Or if you.

Or if you're in the California area.

Thank you so much, sum.

This was great.

I really appreciate it.

Thank you so much for having me.

Thanks for joining me on the Taboo to Trip Truth podcast, where I'm spicing up midlife one episode at a time.

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