This is a Note To Future Me.
Hi, this is Brett Johnson, your host and
the owner of Circle270Media Podcast Consultants.
Let's talk about how to get early traction for your guest focused podcast.
The biggest benefit of starting a guest focused podcast is that it can give you
access to influencers and people who are who you personally look up to.
You should always be bringing on guest.
Your listeners will benefit from, though from there, make sure they have a story to
tell or something to teach that your audience will benefit from and also make
sure they are someone that you personally have an interest in talking to.
So keep in mind, there is a ton of
competition in the guest focused podcast genre, and the most highly sought after
guests are probably targeting podcast with the biggest reach.
These would be podcast with downloads that
are highly concentrated within the top one percent of shows.
So how do you get traction for your own podcast to attract guests?
Let's go over some tips for connecting with quality guests for your podcast that
will help fulfill the potential of your concept.
Well-known guests are the easiest solution to attracting listeners.
They have fans who consume everything they create.
While the good news there are famous
people who are willing to appear on just about any podcast, no matter how small,
while promoting a launch like a new book, new film, new project, new business
venture, even a new podcast, they make it a goal to be hyper prolific.
So build a system around identifying famous people who do this for authors.
Browse Amazon's Coming Soon book list and make a list of authors search podcasts
guests on big shows to see if they recently launched.
Use YouTube to find famous people who
appear on smaller podcasts, search their name plus podcasts, and see who shows up
on smaller podcasts with smaller numbers of listeners.
Then reach out to them to entice them to come to your show.
Highlight how their subject matter
expertize overlaps your audience's interests.
Always offer them as many podcasts assets as possible.
Links to the show customize artwork three
to four audio highlights and a link to the transcription just to name a few.
Get creative.
Now you can use their appearance to hook other huge guests.
Your first big time guests acts as social proof that your show is worthwhile.
Work with us to create your podcast.
Don't hesitate to get in touch to discuss your plans and your project.
We'd love to hear from you.
Go to my podcast guy dot com and schedule a time with us.
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