1
00:00:00,320 --> 00:00:01,840
This is a Note To Future Me.

2
00:00:01,920 --> 00:00:03,920
Hi, this is Brett Johnson, your host and

3
00:00:04,120 --> 00:00:07,240
the owner of Circle270Media
Podcast Consultants.

4
00:00:07,440 --> 00:00:11,640
Let's talk about how to get early
traction for your guest focused podcast.

5
00:00:11,840 --> 00:00:16,200
The biggest benefit of starting a guest
focused podcast is that it can give you

6
00:00:16,400 --> 00:00:20,280
access to influencers and people who
are who you personally look up to.

7
00:00:20,480 --> 00:00:22,200
You should always be bringing on guest.

8
00:00:22,340 --> 00:00:26,440
Your listeners will benefit from, though
from there, make sure they have a story to

9
00:00:26,640 --> 00:00:30,600
tell or something to teach that your
audience will benefit from and also make

10
00:00:30,800 --> 00:00:34,920
sure they are someone that you personally
have an interest in talking to.

11
00:00:35,120 --> 00:00:37,200
So keep in mind, there is a ton of

12
00:00:37,400 --> 00:00:42,320
competition in the guest focused podcast
genre, and the most highly sought after

13
00:00:42,520 --> 00:00:45,800
guests are probably targeting
podcast with the biggest reach.

14
00:00:46,000 --> 00:00:47,920
These would be podcast with downloads that

15
00:00:48,120 --> 00:00:51,560
are highly concentrated within
the top one percent of shows.

16
00:00:51,760 --> 00:00:55,880
So how do you get traction for your
own podcast to attract guests?

17
00:00:56,080 --> 00:01:00,280
Let's go over some tips for connecting
with quality guests for your podcast that

18
00:01:00,480 --> 00:01:03,200
will help fulfill the
potential of your concept.

19
00:01:03,400 --> 00:01:07,240
Well-known guests are the easiest
solution to attracting listeners.

20
00:01:07,440 --> 00:01:10,160
They have fans who consume
everything they create.

21
00:01:10,360 --> 00:01:12,040
While the good news there are famous

22
00:01:12,210 --> 00:01:16,160
people who are willing to appear on just
about any podcast, no matter how small,

23
00:01:16,360 --> 00:01:20,960
while promoting a launch like a new book,
new film, new project, new business

24
00:01:21,160 --> 00:01:25,880
venture, even a new podcast, they
make it a goal to be hyper prolific.

25
00:01:26,080 --> 00:01:30,960
So build a system around identifying
famous people who do this for authors.

26
00:01:31,160 --> 00:01:36,320
Browse Amazon's Coming Soon book list and
make a list of authors search podcasts

27
00:01:36,520 --> 00:01:39,560
guests on big shows to see
if they recently launched.

28
00:01:39,760 --> 00:01:42,160
Use YouTube to find famous people who

29
00:01:42,360 --> 00:01:47,840
appear on smaller podcasts, search their
name plus podcasts, and see who shows up

30
00:01:47,840 --> 00:01:50,440
on smaller podcasts with
smaller numbers of listeners.

31
00:01:50,640 --> 00:01:53,640
Then reach out to them to entice
them to come to your show.

32
00:01:53,840 --> 00:01:55,960
Highlight how their subject matter

33
00:01:56,160 --> 00:01:58,880
expertize overlaps your
audience's interests.

34
00:01:59,080 --> 00:02:03,560
Always offer them as many
podcasts assets as possible.

35
00:02:03,760 --> 00:02:06,720
Links to the show customize artwork three

36
00:02:06,890 --> 00:02:10,640
to four audio highlights and a link to
the transcription just to name a few.

37
00:02:10,840 --> 00:02:11,800
Get creative.

38
00:02:12,000 --> 00:02:15,480
Now you can use their appearance
to hook other huge guests.

39
00:02:15,680 --> 00:02:20,880
Your first big time guests acts as social
proof that your show is worthwhile.

40
00:02:21,080 --> 00:02:23,360
Work with us to create your podcast.

41
00:02:23,560 --> 00:02:27,360
Don't hesitate to get in touch to
discuss your plans and your project.

42
00:02:27,360 --> 00:02:28,240
We'd love to hear from you.

43
00:02:28,440 --> 00:02:32,920
Go to my podcast guy dot com
and schedule a time with us.

44
00:02:33,120 --> 00:02:33,960
Want to learn more?

45
00:02:34,160 --> 00:02:37,640
Be sure to sign up for my free
daily Open The Mic newsletter.

46
00:02:37,840 --> 00:02:41,920
Each day's a different topic from articles
around the web on podcast, monetization,

47
00:02:42,120 --> 00:02:46,480
podcast, marketing podcast, audio
production, the week's podcast news and

48
00:02:46,680 --> 00:02:49,720
our suggestion for your
next seven days of podcast.

49
00:02:49,920 --> 00:02:52,320
Listening to links in
the podcast show notes.