1 00:00:00,000 --> 00:00:04,620 The real true leaders are the ones that are consistent in their evaluation. 2 00:00:04,620 --> 00:00:06,030 They're consistent in their discipline. 3 00:00:06,320 --> 00:00:06,970 dallas-burnett_47_04-03-2026_141504: Hey, everybody. 4 00:00:07,070 --> 00:00:09,320 We're talking to JB Glosser today. 5 00:00:09,320 --> 00:00:10,850 What an amazing guy. 6 00:00:10,850 --> 00:00:15,590 He's the founder of Morning Coach and a creator of the Get It Done 7 00:00:15,590 --> 00:00:19,280 Now Method has some incredible stories from buying and selling 8 00:00:19,280 --> 00:00:22,010 seven 40 sevens to near bankruptcy. 9 00:00:22,310 --> 00:00:24,440 He's got a PhD in metaphysics. 10 00:00:24,440 --> 00:00:29,240 Building a 21 year daily coaching empire with over 50 million downloads. 11 00:00:29,480 --> 00:00:31,100 He is a great new friend of mine. 12 00:00:31,100 --> 00:00:34,517 You don't want to miss this incredible conversation. 13 00:00:36,200 --> 00:00:38,690 Welcome to the last 10%. 14 00:00:39,140 --> 00:00:43,670 Your host, Dallas Burnett, dives into incredible conversations that 15 00:00:43,670 --> 00:00:45,800 will inspire you to finish wel. 16 00:00:46,135 --> 00:00:48,300 And finish strong, strong. 17 00:00:48,925 --> 00:00:54,475 Listen as guests share their journeys and valuable advice on living in the last 10%. 18 00:00:54,925 --> 00:00:59,455 If you are a leader, a coach, a business owner, or someone looking to 19 00:00:59,455 --> 00:01:02,575 level up, you are in the right place. 20 00:01:02,635 --> 00:01:07,915 Remember, you can give 90% effort and make it a long way, but it's finding 21 00:01:07,915 --> 00:01:10,105 out how to unlock the last 10%. 22 00:01:10,410 --> 00:01:15,180 That makes all the difference in your life, your relationships, and your work. 23 00:01:15,900 --> 00:01:16,775 Now, here's Dallas. 24 00:01:17,406 --> 00:01:20,973 Welcome, welcome, welcome. 25 00:01:21,633 --> 00:01:26,103 I'm Dallas Burnett, sitting in my 1905 Koch Brothers Barber 26 00:01:26,103 --> 00:01:28,923 chair in Thrive Studios. 27 00:01:28,923 --> 00:01:34,353 But more importantly, today we have a great guest, the founder of 28 00:01:34,353 --> 00:01:38,643 Morning Coach, creator of the Get It Done Now Framework, the Man behind 29 00:01:38,643 --> 00:01:44,403 one of the longest running daily personal development shows in history. 30 00:01:44,763 --> 00:01:45,363 Oh yeah. 31 00:01:45,363 --> 00:01:46,743 Welcome to the show, JB. 32 00:01:46,757 --> 00:01:47,722 jb-glossinger_1_04-03-2026_131504: Hey, I'm excited. 33 00:01:47,962 --> 00:01:49,462 That intro got me all pumped up. 34 00:01:49,462 --> 00:01:51,682 I'm like, man, I like that last 10% thing. 35 00:01:51,682 --> 00:01:52,702 Like, that's really good. 36 00:01:53,122 --> 00:01:54,172 So really good, man. 37 00:01:54,172 --> 00:01:55,132 I'm ready to roll today. 38 00:01:55,132 --> 00:01:55,882 Your energy's got me. 39 00:01:55,882 --> 00:01:57,322 I'm gonna show up here every morning. 40 00:01:59,127 --> 00:02:01,047 dallas-burnett_47_04-03-2026_141504: We like showing up and we love our guests. 41 00:02:01,047 --> 00:02:02,007 And man, I'm excited. 42 00:02:02,007 --> 00:02:04,797 I've been excited for this show for a while because, um, we 43 00:02:04,797 --> 00:02:05,997 have so many things in common. 44 00:02:05,997 --> 00:02:09,717 We were talking about before the show about your passion for coaching and your 45 00:02:09,717 --> 00:02:13,407 experience in business and man, so I was just, I've been just looking forward 46 00:02:13,407 --> 00:02:14,547 to getting into some of this stuff. 47 00:02:14,547 --> 00:02:16,017 So give us a quick rundown. 48 00:02:16,487 --> 00:02:18,257 because I'm sure with the intro everybody's like, 49 00:02:18,287 --> 00:02:19,877 wow, who, what in the world? 50 00:02:19,877 --> 00:02:20,897 This, who is this guy? 51 00:02:20,897 --> 00:02:21,677 Who is jb? 52 00:02:21,677 --> 00:02:26,057 So if they haven't already heard your show on, your podcast, your 53 00:02:26,057 --> 00:02:29,477 episodes, tell everybody kind of your story, give us a backstory on JB. 54 00:02:29,962 --> 00:02:31,072 jb-glossinger_1_04-03-2026_131504: Well, it's funny 'cause I, you 55 00:02:31,072 --> 00:02:33,442 know, I just, I, the new books out, I just put the new book on it. 56 00:02:33,442 --> 00:02:37,102 As we were talking before, you talk about PhD and MBA and I love all that stuff. 57 00:02:37,102 --> 00:02:38,272 I had a really good career. 58 00:02:38,272 --> 00:02:41,002 I ran aerospace companies at 35, but I was dying. 59 00:02:41,057 --> 00:02:43,337 Like I was sitting in an office going, what the hell am I doing? 60 00:02:43,577 --> 00:02:46,457 I want to be the big Lebowski here I am, making more money. 61 00:02:46,457 --> 00:02:48,827 My parents are blue collar workers, you know, but 62 00:02:48,882 --> 00:02:49,172 dallas-burnett_47_04-03-2026_141504: Yeah. 63 00:02:49,187 --> 00:02:50,417 jb-glossinger_1_04-03-2026_131504: the big Lebowski, you know, I don't 64 00:02:50,417 --> 00:02:51,767 wanna be sitting in this office. 65 00:02:51,767 --> 00:02:54,867 So I was making so much money compared to my parents, who I grew 66 00:02:54,867 --> 00:02:56,217 up in Indiana, a real small town. 67 00:02:56,217 --> 00:03:01,257 But I was really complacent saying, okay, I just need to, Stay here, be happy. 68 00:03:01,257 --> 00:03:01,917 And I wasn't. 69 00:03:01,947 --> 00:03:04,732 I And so I had a look in the mirror and I looked at some 70 00:03:04,732 --> 00:03:06,472 of my own mentors, Zig Ziglar, 71 00:03:06,740 --> 00:03:07,205 dallas-burnett_47_04-03-2026_141504: Oh yeah. 72 00:03:07,425 --> 00:03:08,845 jb-glossinger_1_04-03-2026_131504: Les Brown, and I was like, 73 00:03:08,845 --> 00:03:10,135 man, I need to make a change. 74 00:03:10,135 --> 00:03:12,115 And I decided to become a motivational speaker. 75 00:03:12,475 --> 00:03:14,935 and that's when I started want to coach and do motivation. 76 00:03:14,935 --> 00:03:16,255 But I wrote a book, it failed. 77 00:03:16,405 --> 00:03:17,335 I went out and tried to speak. 78 00:03:17,335 --> 00:03:17,845 It failed. 79 00:03:17,845 --> 00:03:19,075 It was just a disaster. 80 00:03:19,390 --> 00:03:22,240 And so I had a, I had as kind of the battle of attrition 81 00:03:22,240 --> 00:03:23,950 to get here 21 years later. 82 00:03:24,160 --> 00:03:26,890 So I wanna talk about all the good stuff, but there was a lot of bad 83 00:03:26,890 --> 00:03:28,690 stuff that got to the good stuff. 84 00:03:28,905 --> 00:03:30,315 dallas-burnett_47_04-03-2026_141504: Yeah, absolutely. 85 00:03:30,495 --> 00:03:34,185 I mean, you know, I think that's a lot of what we find out, as some of it is just 86 00:03:34,365 --> 00:03:37,935 you think you want certain things and then you get what you thought you wanted 87 00:03:37,935 --> 00:03:40,185 and you realize that's not it at all. 88 00:03:40,275 --> 00:03:41,675 oh my gosh, I'm not where I wanna be. 89 00:03:41,675 --> 00:03:44,165 And then you gotta figure out how do I get from where I am to where I wanna be? 90 00:03:44,165 --> 00:03:45,665 And so that's really awesome. 91 00:03:45,665 --> 00:03:46,785 So let's talk a little bit about. 92 00:03:47,390 --> 00:03:50,030 you've been in aerospace, you've been running businesses. 93 00:03:50,090 --> 00:03:55,370 What is something that you see, 'cause you work with coaches and executives all 94 00:03:55,370 --> 00:03:59,900 over the country, and so I would love to see, as you work with executives, 95 00:04:00,290 --> 00:04:01,550 and then we can talk about coaches too. 96 00:04:01,550 --> 00:04:04,400 But what's one of the things, 'cause you said, I was running this 97 00:04:04,400 --> 00:04:08,030 business, but I was dying, like I'm running this thing, but I was dying. 98 00:04:08,300 --> 00:04:11,600 What do you see as one of the biggest struggles for the modern leaders 99 00:04:11,600 --> 00:04:14,690 today as they go into their workplaces and doing what they're doing? 100 00:04:15,002 --> 00:04:18,152 jb-glossinger_1_04-03-2026_131504: not saying how to say no scope creep and, not 101 00:04:18,152 --> 00:04:20,012 having the expectations with their teams. 102 00:04:20,012 --> 00:04:24,302 So, w why I say that is a lot of people don't know how to say 103 00:04:24,302 --> 00:04:27,572 no and they're people pleasers and some of your best people. 104 00:04:27,617 --> 00:04:28,157 Like what 105 00:04:28,457 --> 00:04:28,817 dallas-burnett_47_04-03-2026_141504: happens 106 00:04:29,057 --> 00:04:30,257 jb-glossinger_1_04-03-2026_131504: giving them more stuff, and that 107 00:04:30,257 --> 00:04:32,867 wasn't their original job expectation, because we've all heard it. 108 00:04:33,077 --> 00:04:35,587 You know, if somebody's busy give it to the busy person, but 109 00:04:35,587 --> 00:04:37,117 they end up burning out, right? 110 00:04:37,117 --> 00:04:37,387 They end 111 00:04:37,392 --> 00:04:37,682 dallas-burnett_47_04-03-2026_141504: Yeah. 112 00:04:37,687 --> 00:04:38,377 jb-glossinger_1_04-03-2026_131504: pissed off. 113 00:04:38,407 --> 00:04:41,857 Now you got a whole team that's angry and it's really on the leader, right? 114 00:04:41,857 --> 00:04:42,097 Because 115 00:04:42,117 --> 00:04:42,407 dallas-burnett_47_04-03-2026_141504: Yeah. 116 00:04:42,517 --> 00:04:43,807 jb-glossinger_1_04-03-2026_131504: established expectations 117 00:04:43,807 --> 00:04:44,677 and then went out of that. 118 00:04:44,677 --> 00:04:45,997 And then as a leader, 119 00:04:46,607 --> 00:04:46,957 dallas-burnett_47_04-03-2026_141504: right? 120 00:04:47,197 --> 00:04:48,427 jb-glossinger_1_04-03-2026_131504: more successful you become 121 00:04:48,427 --> 00:04:49,447 in any organization, you're 122 00:04:49,527 --> 00:04:50,137 dallas-burnett_47_04-03-2026_141504: obviously 123 00:04:50,517 --> 00:04:51,657 jb-glossinger_1_04-03-2026_131504: 10 percenters, right? 124 00:04:51,657 --> 00:04:53,772 So you're saying yes to more things do 125 00:04:53,902 --> 00:04:54,482 dallas-burnett_47_04-03-2026_141504: do everything. 126 00:04:54,662 --> 00:04:54,882 So 127 00:04:55,302 --> 00:04:56,892 jb-glossinger_1_04-03-2026_131504: load, which is what we're really 128 00:04:56,892 --> 00:05:00,762 seeing right now, is decision fatigue is just absolutely crazy. 129 00:05:00,762 --> 00:05:03,942 So what happens is, with most executives, without having the ability 130 00:05:03,942 --> 00:05:06,822 to say no, without having the ability to understand what their people 131 00:05:06,822 --> 00:05:08,202 should be doing with expectations, 132 00:05:08,827 --> 00:05:09,337 dallas-burnett_47_04-03-2026_141504: They're cove. 133 00:05:09,337 --> 00:05:10,567 The load goes crazy. 134 00:05:10,662 --> 00:05:10,842 jb-glossinger_1_04-03-2026_131504: out, 135 00:05:10,957 --> 00:05:11,767 dallas-burnett_47_04-03-2026_141504: out, they burn out. 136 00:05:11,767 --> 00:05:12,787 literally like me, 137 00:05:12,852 --> 00:05:13,717 jb-glossinger_1_04-03-2026_131504: you're killing yourself. 138 00:05:13,726 --> 00:05:15,466 dallas-burnett_47_04-03-2026_141504: I think that's such a great point and I 139 00:05:15,466 --> 00:05:19,576 think it's so, it's, it's so interesting because I know there's some listeners 140 00:05:19,576 --> 00:05:22,276 that you're hearing this episode and they hear you say, the problem is 141 00:05:22,276 --> 00:05:26,306 not saying no and they're already freaking out like, ah, I can't do that. 142 00:05:26,306 --> 00:05:28,676 'cause that's like, then things wouldn't get done. 143 00:05:28,676 --> 00:05:30,836 Or then something would drop or something would, the ball 144 00:05:30,836 --> 00:05:32,006 was, or the plates would fall. 145 00:05:32,041 --> 00:05:34,966 I gotta keep these things spinning and I don't think that's what it is at all. 146 00:05:34,966 --> 00:05:37,456 What you're saying is more about when you say no. 147 00:05:37,666 --> 00:05:41,296 That is saying either you're passing it off to somebody else, like you're 148 00:05:41,296 --> 00:05:42,436 saying, no, I don't need to do that. 149 00:05:42,436 --> 00:05:43,426 Somebody else needs to do that. 150 00:05:43,426 --> 00:05:45,016 'cause they're better suited for that anyway. 151 00:05:45,226 --> 00:05:50,206 Or no, that's not in the core focus about what I'm here to do. 152 00:05:50,206 --> 00:05:53,056 Like if I've got priorities, this isn't one, it's. 153 00:05:53,446 --> 00:05:56,996 It's urgent, but but it's not maybe important, right? 154 00:05:56,996 --> 00:05:58,646 And so, uh, you know, I don't know. 155 00:05:58,676 --> 00:06:00,386 I just feel like it's more of freeing. 156 00:06:00,386 --> 00:06:03,896 And I do think that there's so much static now that we are experiencing 157 00:06:04,196 --> 00:06:05,726 that leaders have to cut through. 158 00:06:05,966 --> 00:06:10,316 There's so many things that they're coming and just between, you know, all 159 00:06:10,316 --> 00:06:14,906 the legal stuff and the social and the marketing and the employees ai and all 160 00:06:14,906 --> 00:06:18,396 the changes that sometimes we get lost in the shuffle and just end up, running 161 00:06:18,396 --> 00:06:20,551 on the hamster wheel and you get up one day and you're like, what am I doing? 162 00:06:21,176 --> 00:06:24,986 and it's like if we've gotten away from who we are as a leader and what makes 163 00:06:24,986 --> 00:06:28,406 us tick, what makes us great, what we bring to the table, we can start 164 00:06:28,406 --> 00:06:29,516 doing things we don't need to be doing. 165 00:06:29,516 --> 00:06:31,496 So I think that's really, really important. 166 00:06:31,586 --> 00:06:31,976 Yeah. 167 00:06:32,066 --> 00:06:32,216 Yeah. 168 00:06:32,216 --> 00:06:33,311 what would you say to those people? 169 00:06:34,216 --> 00:06:36,496 jb-glossinger_1_04-03-2026_131504: And I think AI is making it even worse, right? 170 00:06:36,731 --> 00:06:36,811 dallas-burnett_47_04-03-2026_141504: Hmm. 171 00:06:36,916 --> 00:06:37,846 jb-glossinger_1_04-03-2026_131504: throw stuff in there and 172 00:06:37,846 --> 00:06:38,896 it just kicks back stuff. 173 00:06:38,896 --> 00:06:39,946 This is what you should be doing. 174 00:06:40,246 --> 00:06:43,126 Um, you know, the key is you, you've gotta, we always talk about 175 00:06:43,126 --> 00:06:44,596 cascading mission, vision, values. 176 00:06:44,596 --> 00:06:47,836 So it's like you've gotta understand our mission and our terminology is 177 00:06:47,836 --> 00:06:48,976 what you're gonna do over 12 months. 178 00:06:48,976 --> 00:06:50,806 Our vision is who you're gonna become. 179 00:06:51,016 --> 00:06:53,326 Like two years ago I wanted to run, become a runner. 180 00:06:53,326 --> 00:06:56,446 I've never been a runner, but I wanna qualify for the Boston Marathon at 56. 181 00:06:56,446 --> 00:06:56,986 And I did. 182 00:06:57,036 --> 00:06:58,266 So that was pretty cool. 183 00:06:58,506 --> 00:07:01,296 But the reason I could do that is because I'm able to focus 184 00:07:01,636 --> 00:07:02,146 dallas-burnett_47_04-03-2026_141504: appropriately, 185 00:07:02,346 --> 00:07:02,436 jb-glossinger_1_04-03-2026_131504: the 186 00:07:02,476 --> 00:07:03,046 dallas-burnett_47_04-03-2026_141504: That's but 187 00:07:03,456 --> 00:07:05,076 jb-glossinger_1_04-03-2026_131504: but it's not just 188 00:07:05,441 --> 00:07:05,791 dallas-burnett_47_04-03-2026_141504: focus, 189 00:07:05,796 --> 00:07:08,046 jb-glossinger_1_04-03-2026_131504: it's being able to understand expectations 190 00:07:08,046 --> 00:07:11,436 and the way you're gonna delegate and the clarity of your communication. 191 00:07:11,486 --> 00:07:12,291 I wanna be the big leki. 192 00:07:12,641 --> 00:07:15,251 It's funny, like I have, I'm running multiple companies right 193 00:07:15,251 --> 00:07:19,221 now, Alison, my company's launching software and I'm building a home 194 00:07:19,771 --> 00:07:20,281 dallas-burnett_47_04-03-2026_141504: in Palomino 195 00:07:20,321 --> 00:07:20,771 Colombia 196 00:07:20,801 --> 00:07:21,401 jb-glossinger_1_04-03-2026_131504: on the ocean. 197 00:07:21,401 --> 00:07:22,781 Three minutes from the ocean, three minutes from 198 00:07:22,801 --> 00:07:23,021 dallas-burnett_47_04-03-2026_141504: Wow. 199 00:07:23,141 --> 00:07:24,761 jb-glossinger_1_04-03-2026_131504: It's the most beautiful place in the world. 200 00:07:25,151 --> 00:07:25,751 How can I 201 00:07:26,011 --> 00:07:26,121 dallas-burnett_47_04-03-2026_141504: do 202 00:07:26,671 --> 00:07:27,671 jb-glossinger_1_04-03-2026_131504: all those things? 203 00:07:27,671 --> 00:07:28,601 Qualify for Boston. 204 00:07:28,601 --> 00:07:30,281 I run 40, 50 miles a week. 205 00:07:30,726 --> 00:07:30,936 It's 206 00:07:30,979 --> 00:07:31,119 dallas-burnett_47_04-03-2026_141504: being 207 00:07:31,266 --> 00:07:32,046 jb-glossinger_1_04-03-2026_131504: able to focus. 208 00:07:32,046 --> 00:07:35,406 It's the systems and structures you have and the clarity of communication. 209 00:07:35,406 --> 00:07:37,466 If you able to do really cool things 210 00:07:37,641 --> 00:07:38,361 dallas-burnett_47_04-03-2026_141504: yes. 211 00:07:39,036 --> 00:07:41,286 jb-glossinger_1_04-03-2026_131504: It's a dichotomy you think, like 212 00:07:41,691 --> 00:07:42,621 dallas-burnett_47_04-03-2026_141504: I just wanna go sit on the beach 213 00:07:42,621 --> 00:07:43,081 and do nothing 214 00:07:43,216 --> 00:07:43,416 jb-glossinger_1_04-03-2026_131504: but 215 00:07:43,889 --> 00:07:44,879 dallas-burnett_47_04-03-2026_141504: to be able to sit on the beach 216 00:07:44,879 --> 00:07:45,389 and do nothing 217 00:07:45,516 --> 00:07:47,676 jb-glossinger_1_04-03-2026_131504: You have to have the most immaculate systems. 218 00:07:47,886 --> 00:07:51,906 So I'm a lazy build, lazy. 219 00:07:54,591 --> 00:07:55,281 dallas-burnett_47_04-03-2026_141504: I love that. 220 00:07:55,491 --> 00:07:58,341 You know, though, it is so funny though 'cause it takes a lot of work 221 00:07:58,341 --> 00:08:02,751 to get those systems right and so to earn the spot on the beach, if you 222 00:08:02,751 --> 00:08:04,641 wanna earn the spot on the beach, man. 223 00:08:05,451 --> 00:08:06,171 To dial in those systems. 224 00:08:06,171 --> 00:08:06,951 You're exactly right. 225 00:08:06,951 --> 00:08:11,031 you gotta have some really, really solid systems and processes. 226 00:08:11,031 --> 00:08:13,131 Great people, great teams to execute 'em. 227 00:08:13,431 --> 00:08:15,566 And so I just think that's, I think that's really good. 228 00:08:15,696 --> 00:08:16,446 jb-glossinger_1_04-03-2026_131504: a great coaching. 229 00:08:16,446 --> 00:08:17,106 And that's the thing. 230 00:08:17,106 --> 00:08:17,466 Look, I'm 231 00:08:17,526 --> 00:08:17,816 dallas-burnett_47_04-03-2026_141504: Yeah. 232 00:08:18,186 --> 00:08:20,106 jb-glossinger_1_04-03-2026_131504: to talk about selling coaching, but it's true. 233 00:08:20,316 --> 00:08:22,836 You need the right trusted advisors. 234 00:08:22,836 --> 00:08:26,886 I'm not a big co, I'm morning coach, but I don't like the term anymore because 235 00:08:26,886 --> 00:08:30,656 it's just so diluted because it's not, there's just so many coaches out there, 236 00:08:30,691 --> 00:08:30,981 dallas-burnett_47_04-03-2026_141504: Yeah. 237 00:08:30,991 --> 00:08:31,381 jb-glossinger_1_04-03-2026_131504: real. 238 00:08:31,551 --> 00:08:32,421 Professionals. 239 00:08:32,581 --> 00:08:32,871 dallas-burnett_47_04-03-2026_141504: Yeah. 240 00:08:33,171 --> 00:08:35,481 jb-glossinger_1_04-03-2026_131504: is what we are these trusted advisors 241 00:08:35,481 --> 00:08:38,421 and everybody has a lawyer, you know, anybody professional, you have 242 00:08:38,421 --> 00:08:40,491 to have your lawyers, you have to have your medical professionals. 243 00:08:40,491 --> 00:08:43,431 The reason lawyers and me, and doctors can charge so much is because 244 00:08:43,431 --> 00:08:44,811 you're going there with emergencies. 245 00:08:45,196 --> 00:08:45,416 dallas-burnett_47_04-03-2026_141504: Yes. 246 00:08:45,651 --> 00:08:47,361 jb-glossinger_1_04-03-2026_131504: have a group of people around you that 247 00:08:47,361 --> 00:08:50,511 support you, your trusted advisors, and we'll call them coaches for 248 00:08:50,511 --> 00:08:52,641 right now, you have that in place. 249 00:08:52,641 --> 00:08:56,481 Your systems, people, the structure, you don't have the emergencies, you don't 250 00:08:56,481 --> 00:08:59,241 have the crisises, so you're not paying. 251 00:08:59,411 --> 00:09:01,931 The price for the emergency, which, 252 00:09:02,251 --> 00:09:02,731 dallas-burnett_47_04-03-2026_141504: Yeah. 253 00:09:02,891 --> 00:09:04,121 jb-glossinger_1_04-03-2026_131504: to so many leaders and CEOs, 254 00:09:04,121 --> 00:09:04,931 that's the biggest issue. 255 00:09:04,931 --> 00:09:07,481 They're all paying the price because they're always in crisis. 256 00:09:07,931 --> 00:09:09,131 dallas-burnett_47_04-03-2026_141504: I think that's a big issue is You 257 00:09:09,131 --> 00:09:10,691 have a choice on the front side. 258 00:09:10,691 --> 00:09:12,311 How proactive do you want to be? 259 00:09:12,521 --> 00:09:16,721 Do you want to engage this before it's an issue, or do you just wanna wait until 260 00:09:16,721 --> 00:09:18,551 it's inevitably gonna rear its head? 261 00:09:18,731 --> 00:09:20,441 I think that's, I think that's really interesting. 262 00:09:20,681 --> 00:09:20,981 I, 263 00:09:21,081 --> 00:09:22,611 jb-glossinger_1_04-03-2026_131504: eat at McDonald's every day, right? 264 00:09:22,611 --> 00:09:22,791 And 265 00:09:22,871 --> 00:09:23,411 dallas-burnett_47_04-03-2026_141504: yeah. 266 00:09:23,481 --> 00:09:23,931 jb-glossinger_1_04-03-2026_131504: gonna be? 267 00:09:23,956 --> 00:09:23,966 dallas-burnett_47_04-03-2026_141504: yeah. 268 00:09:24,706 --> 00:09:25,216 Yeah. 269 00:09:25,416 --> 00:09:27,276 jb-glossinger_1_04-03-2026_131504: and it's the same thing in business. 270 00:09:27,276 --> 00:09:29,466 Like you can be proactive, you can get your systems in place, 271 00:09:29,466 --> 00:09:31,896 you get your structure in place, or all of a sudden you're getting 272 00:09:31,896 --> 00:09:33,516 a knock on the door by the IRS. 273 00:09:33,516 --> 00:09:34,296 Why is it happening? 274 00:09:34,296 --> 00:09:35,616 You're getting a subpoena in the mail. 275 00:09:36,011 --> 00:09:36,301 dallas-burnett_47_04-03-2026_141504: Yeah. 276 00:09:36,336 --> 00:09:37,686 jb-glossinger_1_04-03-2026_131504: when stress really happens. 277 00:09:37,686 --> 00:09:39,031 Why are those things occurring? 278 00:09:39,031 --> 00:09:40,956 Because the systems and structure is not in place. 279 00:09:41,351 --> 00:09:42,701 dallas-burnett_47_04-03-2026_141504: I think systems and structure 280 00:09:42,701 --> 00:09:46,301 too speak to some, some amazing intentionality, you know? 281 00:09:46,301 --> 00:09:46,541 Right. 282 00:09:46,541 --> 00:09:49,511 Because like when you talk about going and eating McDonald's every day, I can 283 00:09:49,511 --> 00:09:55,001 always come up with an excuse always of why I don't have time to go and 284 00:09:55,001 --> 00:09:57,041 create or make a healthy breakfast. 285 00:09:57,041 --> 00:09:57,221 Right? 286 00:09:57,221 --> 00:09:58,061 I don't have time for that. 287 00:09:58,061 --> 00:10:00,161 I'm just gonna go through the drive through and pick up a McDonald's, 288 00:10:00,251 --> 00:10:01,931 and I'm gonna do that consistently. 289 00:10:02,231 --> 00:10:04,991 But it's not until I'm intentional and say, okay. 290 00:10:05,346 --> 00:10:07,776 I'm gonna intentionally do something different. 291 00:10:07,776 --> 00:10:09,156 It may be painful for a while. 292 00:10:09,156 --> 00:10:12,096 It may cost me in some other area, I may get to work later. 293 00:10:12,096 --> 00:10:15,336 I have to get up earlier, right, to get a certain healthy breakfast. 294 00:10:15,336 --> 00:10:17,406 But I'm gonna be more intentional about it instead of letting the 295 00:10:17,406 --> 00:10:20,856 world kind of come on me and just me saying, okay, I this just the way 296 00:10:20,856 --> 00:10:22,206 it is and making an excuse about it. 297 00:10:22,206 --> 00:10:23,916 I gotta get a quick, quick day McDonald's. 298 00:10:23,916 --> 00:10:27,516 So with those systems and process the same way, if you're running a team, 299 00:10:27,696 --> 00:10:29,826 if you're running an organization, if you're running a business. 300 00:10:30,331 --> 00:10:34,621 The, it's not gonna organize itself, it's not gonna systematize itself. 301 00:10:34,771 --> 00:10:38,981 That takes so much intentionality, thought and just expertise and focus. 302 00:10:39,141 --> 00:10:42,421 and there's sacrifices that have to be made to get to that other side, 303 00:10:42,421 --> 00:10:43,321 you know, of where you want to go. 304 00:10:43,321 --> 00:10:47,601 Just like it's easier to do the quick drive through version of life than 305 00:10:47,601 --> 00:10:50,511 it is to really go and focus and say, I'm gonna make some changes here. 306 00:10:50,511 --> 00:10:51,951 So I, I think that's a great example. 307 00:10:52,161 --> 00:10:53,031 Really great example. 308 00:10:53,114 --> 00:10:54,524 jb-glossinger_1_04-03-2026_131504: the final 10%, right? 309 00:10:54,524 --> 00:10:55,934 So we're not here for perfection. 310 00:10:55,934 --> 00:10:57,644 What we're here for is optimization, 311 00:10:57,924 --> 00:10:58,214 dallas-burnett_47_04-03-2026_141504: Yeah. 312 00:10:58,319 --> 00:11:00,149 jb-glossinger_1_04-03-2026_131504: I'm working on zone two running right now 313 00:11:00,149 --> 00:11:04,529 because I wanna run a marathon in under three hours, which I'll be 57 or 58. 314 00:11:04,529 --> 00:11:05,879 That's just unheard of, like, it's 315 00:11:06,029 --> 00:11:06,249 dallas-burnett_47_04-03-2026_141504: Wow, 316 00:11:06,749 --> 00:11:07,679 jb-glossinger_1_04-03-2026_131504: to do that at that age. 317 00:11:07,949 --> 00:11:10,319 In order to do that, I have to do 40, 50 miles. 318 00:11:10,319 --> 00:11:14,819 It's zone two, running at 133 beats per minute so that my speed increases. 319 00:11:14,819 --> 00:11:15,869 Why my heart doesn't work. 320 00:11:16,174 --> 00:11:17,794 You talk about intention, that's a 321 00:11:17,889 --> 00:11:18,109 dallas-burnett_47_04-03-2026_141504: man. 322 00:11:18,304 --> 00:11:19,934 jb-glossinger_1_04-03-2026_131504: of training and it's really 323 00:11:19,934 --> 00:11:22,274 awesome because it's scientific gives me something to work with. 324 00:11:22,274 --> 00:11:23,474 But it's the same thing in life. 325 00:11:23,474 --> 00:11:27,584 And I'm gonna just quote Zig, who's one of my biggest mentors when I read 326 00:11:27,584 --> 00:11:31,064 CU at the top, when I was 16, changed my life, is that you don't pay the 327 00:11:31,064 --> 00:11:32,654 price, you enjoy the price, right? 328 00:11:32,764 --> 00:11:32,984 dallas-burnett_47_04-03-2026_141504: Yes. 329 00:11:34,559 --> 00:11:35,699 I love Zig man. 330 00:11:35,699 --> 00:11:37,169 He was inspiring to me too. 331 00:11:37,169 --> 00:11:37,979 I love Zig. 332 00:11:38,189 --> 00:11:39,089 Oh my gosh. 333 00:11:39,149 --> 00:11:39,599 Oh. 334 00:11:39,914 --> 00:11:40,694 It's really great. 335 00:11:40,844 --> 00:11:44,294 Well, let's talk about this because you talked about your rhythm and right 336 00:11:44,294 --> 00:11:48,744 now your rhythm is a lot of running, amazingly amazing running e every 337 00:11:48,744 --> 00:11:50,394 week to get ready for these marathons. 338 00:11:50,844 --> 00:11:53,454 You have leadership rhythms, like what is what, if you're 339 00:11:53,454 --> 00:11:56,834 leading an organization or a team. 340 00:11:57,499 --> 00:11:59,569 what are some rhythms that you would say? 341 00:11:59,569 --> 00:12:03,649 Do you have any advice on people creating some leadership rhythms? 342 00:12:03,649 --> 00:12:07,189 What are some good ideas for leaders to create these rhythms for them? 343 00:12:07,279 --> 00:12:09,709 You know, as they lead through all their thing? 344 00:12:09,879 --> 00:12:11,619 jb-glossinger_1_04-03-2026_131504: we're big in open loops, closed loops, 345 00:12:11,619 --> 00:12:15,159 and we're also big into cadence, meaning setting up some consistency. 346 00:12:15,414 --> 00:12:17,934 People need to know when you're gonna be there and when you're gonna, 347 00:12:17,994 --> 00:12:19,014 you know when it's gonna happen. 348 00:12:19,014 --> 00:12:21,264 I'm very fortunate, I coach him professional golfers, one 349 00:12:21,264 --> 00:12:22,704 of 'em playing in the masters. 350 00:12:22,704 --> 00:12:23,634 He is 14th in the world. 351 00:12:23,634 --> 00:12:24,234 He is doing great 352 00:12:24,774 --> 00:12:24,994 dallas-burnett_47_04-03-2026_141504: Wow. 353 00:12:25,434 --> 00:12:27,204 jb-glossinger_1_04-03-2026_131504: working with some good athletes 354 00:12:27,204 --> 00:12:32,544 and athletes to become that level and athlete every step of the way. 355 00:12:32,574 --> 00:12:32,934 Right. 356 00:12:32,949 --> 00:12:34,209 takes a little bit more 357 00:12:34,924 --> 00:12:35,644 dallas-burnett_47_04-03-2026_141504: it's really 358 00:12:35,724 --> 00:12:38,389 jb-glossinger_1_04-03-2026_131504: Consistency and really being, I know 359 00:12:38,389 --> 00:12:43,219 authentic is being thrown around a lot, but the real true leaders are the ones 360 00:12:43,219 --> 00:12:45,589 that are consistent in their evaluation. 361 00:12:45,589 --> 00:12:47,809 They're consistent in their discipline, and they're 362 00:12:47,909 --> 00:12:48,599 And they're not 363 00:12:48,709 --> 00:12:49,369 to do something 364 00:12:49,379 --> 00:12:49,979 something else. 365 00:12:49,999 --> 00:12:50,719 that framework. 366 00:12:50,719 --> 00:12:50,899 So I 367 00:12:51,059 --> 00:12:52,334 dallas-burnett_47_04-03-2026_141504: So I think the word that 368 00:12:52,429 --> 00:12:53,749 jb-glossinger_1_04-03-2026_131504: to choose here is a cadence. 369 00:12:53,749 --> 00:12:54,019 They have a 370 00:12:54,059 --> 00:12:54,749 dallas-burnett_47_04-03-2026_141504: sailor come 371 00:12:54,829 --> 00:12:57,049 jb-glossinger_1_04-03-2026_131504: They come in, people know what to expect. 372 00:12:57,049 --> 00:13:00,289 They know what to do, and there are no sur surprises along 373 00:13:00,299 --> 00:13:00,659 dallas-burnett_47_04-03-2026_141504: along. 374 00:13:00,684 --> 00:13:01,884 And if you can do that. 375 00:13:01,899 --> 00:13:02,229 jb-glossinger_1_04-03-2026_131504: man, 376 00:13:02,319 --> 00:13:03,009 dallas-burnett_47_04-03-2026_141504: man, your leader. 377 00:13:03,159 --> 00:13:04,104 jb-glossinger_1_04-03-2026_131504: great and it just 378 00:13:04,159 --> 00:13:04,509 dallas-burnett_47_04-03-2026_141504: great. 379 00:13:04,584 --> 00:13:05,964 jb-glossinger_1_04-03-2026_131504: get outta ego and be able to admit your 380 00:13:05,964 --> 00:13:10,464 mistakes, you just get so much more buy-in that if you're just drilling all the time. 381 00:13:10,464 --> 00:13:12,114 So I think cadence is what I 382 00:13:12,144 --> 00:13:12,684 dallas-burnett_47_04-03-2026_141504: Yeah. 383 00:13:13,014 --> 00:13:13,734 I love that. 384 00:13:13,734 --> 00:13:14,424 I love that. 385 00:13:14,634 --> 00:13:17,784 And I think as leaders too, you know, when we have that cadence, it gives you the 386 00:13:17,784 --> 00:13:19,404 ability to, A, be intentional about it. 387 00:13:19,404 --> 00:13:22,734 We talk about systems for our companies and our businesses, but if you're 388 00:13:22,734 --> 00:13:26,184 getting some result in your own personal life as you're going through, 389 00:13:26,184 --> 00:13:28,674 like you were saying, I was leading this company, I was doing all these 390 00:13:28,674 --> 00:13:29,994 things, and I was just miserable. 391 00:13:29,994 --> 00:13:30,684 I was dying. 392 00:13:31,044 --> 00:13:36,359 I think that having a proper cadence gives you that balance of stress with 393 00:13:36,359 --> 00:13:40,659 recovery of, doing the intentional things Well, where you can come back 394 00:13:40,899 --> 00:13:43,929 and you can look at the results and say, yeah, this is the results I'm getting. 395 00:13:43,929 --> 00:13:46,359 I'm getting what I'm putting in and I like what I'm getting. 396 00:13:46,359 --> 00:13:47,739 So I think, that's really good. 397 00:13:47,739 --> 00:13:50,709 What was a, wait, was there a time, in that season in 398 00:13:50,759 --> 00:13:52,289 your career when you kind of. 399 00:13:52,704 --> 00:13:55,794 Had a wake up call wake, like when you said I was dying, was there, 400 00:13:55,794 --> 00:13:59,454 what was it that triggered you to say, I, you know, what I gotta do? 401 00:13:59,514 --> 00:14:00,564 I gotta do something different. 402 00:14:00,834 --> 00:14:01,254 jb-glossinger_1_04-03-2026_131504: Well, I think, 403 00:14:01,339 --> 00:14:01,459 dallas-burnett_47_04-03-2026_141504: I, 404 00:14:01,524 --> 00:14:03,504 jb-glossinger_1_04-03-2026_131504: as we study development, we go back 405 00:14:03,504 --> 00:14:07,094 to Viktor Frankl's, man, search for Meaning, and then you search Jim, you 406 00:14:07,094 --> 00:14:11,474 read Jim Collins Good to Great, there's some really amazing research and study. 407 00:14:11,684 --> 00:14:13,484 You start to get all that body and knowledge. 408 00:14:13,484 --> 00:14:15,224 For me, I started looking at like, okay. 409 00:14:15,469 --> 00:14:16,639 So I need some meaning there 410 00:14:16,679 --> 00:14:17,629 dallas-burnett_47_04-03-2026_141504: there obviously isn't 411 00:14:17,719 --> 00:14:17,959 jb-glossinger_1_04-03-2026_131504: here. 412 00:14:18,109 --> 00:14:18,459 dallas-burnett_47_04-03-2026_141504: Right? 413 00:14:18,559 --> 00:14:18,919 jb-glossinger_1_04-03-2026_131504: And then I 414 00:14:18,944 --> 00:14:19,664 dallas-burnett_47_04-03-2026_141504: and then I started looking 415 00:14:19,664 --> 00:14:20,474 at college and I some. 416 00:14:20,779 --> 00:14:22,069 jb-glossinger_1_04-03-2026_131504: I need something, what is 417 00:14:22,079 --> 00:14:22,529 dallas-burnett_47_04-03-2026_141504: what is this 418 00:14:22,999 --> 00:14:23,419 jb-glossinger_1_04-03-2026_131504: about? 419 00:14:23,419 --> 00:14:23,659 Why 420 00:14:23,699 --> 00:14:25,049 dallas-burnett_47_04-03-2026_141504: Why am I dying here? 421 00:14:25,189 --> 00:14:25,579 jb-glossinger_1_04-03-2026_131504: And then I 422 00:14:25,599 --> 00:14:27,159 dallas-burnett_47_04-03-2026_141504: Then I started looking at that and doing my 423 00:14:27,509 --> 00:14:28,019 jb-glossinger_1_04-03-2026_131504: assessment. 424 00:14:28,019 --> 00:14:28,649 And I'm like, okay, 425 00:14:28,684 --> 00:14:28,804 dallas-burnett_47_04-03-2026_141504: own, 426 00:14:28,919 --> 00:14:29,219 jb-glossinger_1_04-03-2026_131504: my 427 00:14:29,289 --> 00:14:29,979 dallas-burnett_47_04-03-2026_141504: my values 428 00:14:30,299 --> 00:14:31,439 jb-glossinger_1_04-03-2026_131504: with this company I'm running. 429 00:14:31,439 --> 00:14:32,009 I was reporting 430 00:14:32,054 --> 00:14:32,274 dallas-burnett_47_04-03-2026_141504: Yes. 431 00:14:32,399 --> 00:14:33,059 jb-glossinger_1_04-03-2026_131504: to the president. 432 00:14:33,329 --> 00:14:34,559 You know, we were, I was running the 433 00:14:34,869 --> 00:14:35,229 dallas-burnett_47_04-03-2026_141504: aerospace 434 00:14:35,339 --> 00:14:37,049 jb-glossinger_1_04-03-2026_131504: I had another, and I was one person. 435 00:14:37,339 --> 00:14:40,789 14 person board that was always fighting with the industrial division, which was 436 00:14:40,789 --> 00:14:42,979 gigantic, but we were making all the money 437 00:14:42,999 --> 00:14:43,269 dallas-burnett_47_04-03-2026_141504: money. 438 00:14:43,279 --> 00:14:44,149 jb-glossinger_1_04-03-2026_131504: we had the margin. 439 00:14:44,379 --> 00:14:44,409 dallas-burnett_47_04-03-2026_141504: I 440 00:14:44,629 --> 00:14:45,139 jb-glossinger_1_04-03-2026_131504: I took 441 00:14:45,159 --> 00:14:46,479 dallas-burnett_47_04-03-2026_141504: took this knowledge of 442 00:14:46,529 --> 00:14:47,279 jb-glossinger_1_04-03-2026_131504: Frankl and 443 00:14:47,389 --> 00:14:48,019 dallas-burnett_47_04-03-2026_141504: and took the Nick 444 00:14:48,089 --> 00:14:49,079 jb-glossinger_1_04-03-2026_131504: from Jim Collins and 445 00:14:49,279 --> 00:14:49,939 dallas-burnett_47_04-03-2026_141504: and all this 446 00:14:50,279 --> 00:14:50,759 jb-glossinger_1_04-03-2026_131504: study. 447 00:14:50,759 --> 00:14:55,089 And as I did my PhD is in this really weird esoteric metaphysical area 448 00:14:55,089 --> 00:14:59,194 where I started studying, spirituality and philosophy and religion and 449 00:14:59,274 --> 00:14:59,874 dallas-burnett_47_04-03-2026_141504: And was like. 450 00:14:59,994 --> 00:15:02,004 jb-glossinger_1_04-03-2026_131504: What the problem is in going back to 451 00:15:02,004 --> 00:15:02,184 dallas-burnett_47_04-03-2026_141504: back, 452 00:15:02,664 --> 00:15:04,284 jb-glossinger_1_04-03-2026_131504: and Franco is there's no meaning. 453 00:15:04,464 --> 00:15:04,704 Like I 454 00:15:04,809 --> 00:15:05,029 dallas-burnett_47_04-03-2026_141504: yes. 455 00:15:05,274 --> 00:15:05,454 jb-glossinger_1_04-03-2026_131504: meaning. 456 00:15:05,454 --> 00:15:05,694 I had 457 00:15:05,769 --> 00:15:05,989 dallas-burnett_47_04-03-2026_141504: Yes. 458 00:15:06,744 --> 00:15:08,424 jb-glossinger_1_04-03-2026_131504: and my values were out of alignment 459 00:15:08,514 --> 00:15:11,274 to be free and I was selling, I was selling stuff and then I went into 460 00:15:11,274 --> 00:15:13,044 leadership, which is a typical pattern. 461 00:15:13,374 --> 00:15:15,194 So now I'm, where I was free, going 462 00:15:15,314 --> 00:15:16,544 dallas-burnett_47_04-03-2026_141504: going out taking guys out for 463 00:15:16,814 --> 00:15:17,609 jb-glossinger_1_04-03-2026_131504: and flying around 464 00:15:17,624 --> 00:15:18,134 dallas-burnett_47_04-03-2026_141504: flying around. 465 00:15:18,579 --> 00:15:18,869 Yeah. 466 00:15:19,094 --> 00:15:20,354 jb-glossinger_1_04-03-2026_131504: aerospace stuff, going to the 467 00:15:20,354 --> 00:15:22,124 Dubai show, the Paris Air Show. 468 00:15:22,334 --> 00:15:23,714 Now I'm stuck in a fricking office. 469 00:15:24,924 --> 00:15:27,984 trying to manage people and having, a loan come in and say, oh, 470 00:15:27,984 --> 00:15:29,334 that's not how we used to do it. 471 00:15:29,334 --> 00:15:29,904 We wanna do it 472 00:15:30,024 --> 00:15:30,624 dallas-burnett_47_04-03-2026_141504: Yeah. 473 00:15:30,624 --> 00:15:32,004 you like, good grief. 474 00:15:32,004 --> 00:15:32,334 Yeah. 475 00:15:33,294 --> 00:15:33,444 jb-glossinger_1_04-03-2026_131504: I'm 476 00:15:33,564 --> 00:15:33,654 dallas-burnett_47_04-03-2026_141504: a, 477 00:15:33,684 --> 00:15:35,424 jb-glossinger_1_04-03-2026_131504: I wanna go do a hundred million dollars deal 478 00:15:35,574 --> 00:15:36,054 dallas-burnett_47_04-03-2026_141504: yeah. 479 00:15:36,174 --> 00:15:36,984 jb-glossinger_1_04-03-2026_131504: aircraft sale. 480 00:15:36,984 --> 00:15:37,314 I don't want 481 00:15:37,374 --> 00:15:38,004 dallas-burnett_47_04-03-2026_141504: All right. 482 00:15:38,274 --> 00:15:40,384 jb-glossinger_1_04-03-2026_131504: talk about, your password's not working. 483 00:15:40,384 --> 00:15:42,774 So it really was, what is the meaning, 484 00:15:42,976 --> 00:15:45,106 dallas-burnett_47_04-03-2026_141504: Yeah, That's really cool because 485 00:15:45,106 --> 00:15:46,426 I think there's so much to that. 486 00:15:46,426 --> 00:15:48,701 again, with the meaning, I can't agree with you more. 487 00:15:48,701 --> 00:15:52,761 I'm happy to hear you talk about that cascading, the mission, 488 00:15:52,761 --> 00:15:53,901 the vision and the values. 489 00:15:53,931 --> 00:15:56,061 we're going through an exercise right now in one of the organizations 490 00:15:56,061 --> 00:15:57,941 I'm in, a values driven exercise. 491 00:15:57,941 --> 00:15:58,391 'cause that's them. 492 00:15:58,391 --> 00:15:59,441 We're gonna be values driven. 493 00:15:59,441 --> 00:16:01,271 There's just no, there's no way around it. 494 00:16:01,301 --> 00:16:02,741 'cause that's all, that's how I operate. 495 00:16:02,771 --> 00:16:06,151 'cause if you are, then when you show up, we all have kind of this. 496 00:16:06,281 --> 00:16:07,541 Similar expectation. 497 00:16:07,541 --> 00:16:08,861 We're all here for the same reason. 498 00:16:08,861 --> 00:16:12,321 We all agree to this, we're rowing the boat in the same direction. 499 00:16:12,321 --> 00:16:13,611 We know what we're supposed to do. 500 00:16:14,061 --> 00:16:16,071 What is one of the things, 'cause one of the things I'll tell you in 501 00:16:16,071 --> 00:16:18,741 my experience, and I would love to hear about it from your experience, 502 00:16:19,101 --> 00:16:23,091 I've worked with several companies, log companies, and one of the things 503 00:16:23,091 --> 00:16:26,151 that I feel like companies when they approach this mission, vision, values. 504 00:16:26,721 --> 00:16:31,261 conundrum, maybe they haven't, taken the time to codify that 505 00:16:31,261 --> 00:16:33,091 or flesh it out, clarify it. 506 00:16:33,301 --> 00:16:35,941 Maybe they have or they haven't really lived it. 507 00:16:36,271 --> 00:16:40,671 One of the things I see them making, when they do that and they try, but they miss 508 00:16:40,671 --> 00:16:42,471 the mark, usually they miss the mark. 509 00:16:42,471 --> 00:16:46,281 And what I've seen is not really connecting it to anything, 510 00:16:46,281 --> 00:16:47,931 not anchoring their values. 511 00:16:48,246 --> 00:16:50,256 In anything specific. 512 00:16:50,256 --> 00:16:51,906 So they'll put the values on the wall. 513 00:16:51,956 --> 00:16:56,486 and, I forget, I think it was Enron that had like their values, like the, I can't 514 00:16:56,486 --> 00:16:57,806 remember, but maybe you've read something. 515 00:16:57,806 --> 00:17:00,326 I think it was Enron that had integrity was like one of the 516 00:17:00,326 --> 00:17:01,736 values on the wall, right? 517 00:17:01,836 --> 00:17:02,016 jb-glossinger_1_04-03-2026_131504: that's, 518 00:17:02,066 --> 00:17:02,546 dallas-burnett_47_04-03-2026_141504: It was. 519 00:17:02,556 --> 00:17:03,696 jb-glossinger_1_04-03-2026_131504: like you can't have bullshit 520 00:17:03,746 --> 00:17:03,806 dallas-burnett_47_04-03-2026_141504: Yeah, 521 00:17:04,071 --> 00:17:04,701 jb-glossinger_1_04-03-2026_131504: people read, Do that. 522 00:17:04,701 --> 00:17:06,051 Don't insult your people. 523 00:17:06,241 --> 00:17:07,051 then that's what I was gonna tell you. 524 00:17:07,051 --> 00:17:09,451 Like in my back in the corporate, that's what would happen to me. 525 00:17:09,451 --> 00:17:12,216 I'm this guy that's moving forward in advanced thought. 526 00:17:12,686 --> 00:17:13,616 Like really, I'm 527 00:17:13,686 --> 00:17:13,976 dallas-burnett_47_04-03-2026_141504: yeah. 528 00:17:14,066 --> 00:17:15,776 jb-glossinger_1_04-03-2026_131504: as much as I can reading books again in my book. 529 00:17:15,776 --> 00:17:18,716 My first line is retard because I got held back in third grade 530 00:17:18,716 --> 00:17:19,646 and I was called a retard. 531 00:17:19,646 --> 00:17:22,916 So I'm not saying I'm special on anybody else, but it does qualify me 532 00:17:22,916 --> 00:17:24,116 to be a great coach 'cause I have a 533 00:17:24,141 --> 00:17:25,641 dallas-burnett_47_04-03-2026_141504: To have a report card here with absentee 534 00:17:25,706 --> 00:17:25,886 jb-glossinger_1_04-03-2026_131504: on 535 00:17:25,941 --> 00:17:26,211 dallas-burnett_47_04-03-2026_141504: on it. 536 00:17:26,216 --> 00:17:26,486 jb-glossinger_1_04-03-2026_131504: So 537 00:17:26,571 --> 00:17:27,891 dallas-burnett_47_04-03-2026_141504: So I had to figure out a way 538 00:17:27,891 --> 00:17:29,631 to make things work without. 539 00:17:29,771 --> 00:17:31,571 jb-glossinger_1_04-03-2026_131504: The straight A's and the golden spoon. 540 00:17:31,601 --> 00:17:31,781 So 541 00:17:31,936 --> 00:17:32,226 dallas-burnett_47_04-03-2026_141504: Yeah. 542 00:17:32,441 --> 00:17:34,391 jb-glossinger_1_04-03-2026_131504: I talk about those things, but at the 543 00:17:34,391 --> 00:17:37,481 end of the day, yeah, it's just don't insult the intelligence of your people. 544 00:17:37,481 --> 00:17:37,691 Man. 545 00:17:37,691 --> 00:17:40,121 I used, we, we went through a values exercise and they put 'em 546 00:17:40,121 --> 00:17:43,151 all up there, but the only value the company cared about was profit. 547 00:17:44,286 --> 00:17:44,506 dallas-burnett_47_04-03-2026_141504: Yes. 548 00:17:44,586 --> 00:17:44,796 jb-glossinger_1_04-03-2026_131504: so 549 00:17:44,846 --> 00:17:45,426 dallas-burnett_47_04-03-2026_141504: Oh my gosh. 550 00:17:45,456 --> 00:17:45,746 Yeah. 551 00:17:45,846 --> 00:17:47,736 jb-glossinger_1_04-03-2026_131504: and nobody's, and that's okay. 552 00:17:47,736 --> 00:17:50,226 if that's one of your values, that's okay, but that's not 553 00:17:50,226 --> 00:17:51,516 gonna keep your people there. 554 00:17:51,516 --> 00:17:52,596 There's no mission there. 555 00:17:52,596 --> 00:17:55,896 You can make that part of your company and your organization 556 00:17:55,896 --> 00:17:57,126 like, we wanna be profitable. 557 00:17:57,126 --> 00:17:59,476 We want, double digit growth or whatever the hell you want. 558 00:17:59,776 --> 00:18:03,406 But if that's it, and then you have all this value, integrity, and honesty and 559 00:18:03,411 --> 00:18:03,701 dallas-burnett_47_04-03-2026_141504: Yeah. 560 00:18:03,976 --> 00:18:05,116 jb-glossinger_1_04-03-2026_131504: to the stakeholders in the 561 00:18:05,116 --> 00:18:08,416 environment, but yet you come in and everybody's just drilling you. 562 00:18:08,416 --> 00:18:09,376 Why aren't we growing? 563 00:18:09,376 --> 00:18:10,126 What the hell's going on? 564 00:18:12,346 --> 00:18:13,426 dallas-burnett_47_04-03-2026_141504: That's so funny. 565 00:18:13,696 --> 00:18:14,566 jb-glossinger_1_04-03-2026_131504: have that. 566 00:18:14,566 --> 00:18:16,461 You don't have that structure. 567 00:18:17,591 --> 00:18:19,141 dallas-burnett_47_04-03-2026_141504: Yeah, I was, that's so funny 'cause I 568 00:18:19,141 --> 00:18:22,801 was, one time, this was over a decade ago, but I was talking to a founder. 569 00:18:23,101 --> 00:18:24,501 I was, we were, it was a startup. 570 00:18:24,501 --> 00:18:27,231 It's a fully funded venture startup, and he, they had brought 571 00:18:27,231 --> 00:18:28,471 me in to help him and he was like. 572 00:18:29,131 --> 00:18:32,731 I said, okay, let's, I want to hammer out this vision and mission and values, 573 00:18:32,731 --> 00:18:34,081 just like what you're talking about. 574 00:18:34,261 --> 00:18:35,191 I said, what? 575 00:18:35,191 --> 00:18:39,161 What is it that's really important, for you and the company? 576 00:18:39,161 --> 00:18:42,821 what's really like getting down to that nitty gritty purpose and that mass? 577 00:18:42,871 --> 00:18:47,221 he says, really what I want people to do is make me a billionaire. 578 00:18:47,221 --> 00:18:51,151 So if they'll go out and just make me some money, That's what's important. 579 00:18:51,151 --> 00:18:51,841 And I was just like. 580 00:18:52,716 --> 00:18:55,386 I'm so glad that you're not talking to anybody but me. 581 00:18:56,586 --> 00:18:59,766 'cause you at least have somewhat of a chance to get this thing off the ground 582 00:18:59,766 --> 00:19:01,146 as long as you keep your mouth shut. 583 00:19:01,246 --> 00:19:02,686 So that ain't flying. 584 00:19:02,686 --> 00:19:03,736 We're not doing it this way. 585 00:19:03,736 --> 00:19:05,416 let's talk about something a little bigger. 586 00:19:05,656 --> 00:19:07,306 jb-glossinger_1_04-03-2026_131504: why people need executive coaching 587 00:19:07,366 --> 00:19:08,116 dallas-burnett_47_04-03-2026_141504: Yes. 588 00:19:08,386 --> 00:19:09,136 Yes. 589 00:19:09,256 --> 00:19:10,696 jb-glossinger_1_04-03-2026_131504: one of my CEOs call me and say, Hey, 590 00:19:10,696 --> 00:19:12,556 I got a person that's 400 pounds. 591 00:19:13,216 --> 00:19:14,506 wanna hire him as a sales manager. 592 00:19:14,506 --> 00:19:14,986 What do you think? 593 00:19:14,986 --> 00:19:16,366 Now, I'm not giving an opinion there. 594 00:19:16,366 --> 00:19:20,776 But here's the thing, he couldn't talk to his hr, he couldn't talk to his 595 00:19:20,776 --> 00:19:23,146 board, but he needed to talk to somebody. 596 00:19:23,206 --> 00:19:25,216 Regardless of what you think about a 400 pound person. 597 00:19:25,486 --> 00:19:27,166 He just was trying to figure out what to do. 598 00:19:27,216 --> 00:19:30,366 have to have the emotional intelligence as a founder or leader to have the 599 00:19:30,366 --> 00:19:32,196 right support system around you. 600 00:19:32,196 --> 00:19:35,436 Going back to your story, so sorry, just to make that point to your point. 601 00:19:35,436 --> 00:19:35,736 Yeah. 602 00:19:35,856 --> 00:19:38,736 Because that if he goes out there and starts grinding that through, 603 00:19:38,946 --> 00:19:40,866 that organization's gonna have no, 604 00:19:41,011 --> 00:19:41,301 dallas-burnett_47_04-03-2026_141504: Yeah, 605 00:19:41,826 --> 00:19:42,876 jb-glossinger_1_04-03-2026_131504: self-motivation. 606 00:19:42,961 --> 00:19:43,181 dallas-burnett_47_04-03-2026_141504: no. 607 00:19:43,236 --> 00:19:44,676 jb-glossinger_1_04-03-2026_131504: want self-managed teams. 608 00:19:44,771 --> 00:19:45,061 dallas-burnett_47_04-03-2026_141504: Yeah. 609 00:19:45,066 --> 00:19:45,846 jb-glossinger_1_04-03-2026_131504: that's what it's all about. 610 00:19:45,846 --> 00:19:47,316 So how do you create self-manage teams? 611 00:19:47,676 --> 00:19:49,956 You get them and have some purpose, have a 612 00:19:50,256 --> 00:19:50,736 dallas-burnett_47_04-03-2026_141504: Yeah. 613 00:19:50,766 --> 00:19:51,606 jb-glossinger_1_04-03-2026_131504: in the morning, not to 614 00:19:51,756 --> 00:19:52,146 dallas-burnett_47_04-03-2026_141504: Yeah. 615 00:19:52,776 --> 00:19:53,106 Yes. 616 00:19:53,106 --> 00:19:53,766 A hundred percent. 617 00:19:53,856 --> 00:19:54,336 A hundred percent. 618 00:19:54,336 --> 00:19:55,536 Because hey, you know what? 619 00:19:55,536 --> 00:19:57,996 We know in business that it's not always up and to the right. 620 00:19:57,996 --> 00:19:58,716 we hope it is. 621 00:19:58,716 --> 00:20:00,516 We plan for it, we try for it, we shoot for. 622 00:20:00,516 --> 00:20:02,196 But what happens when it doesn't? 623 00:20:02,196 --> 00:20:05,226 You better have some purpose, or when it gets hard or when you have to do 624 00:20:05,226 --> 00:20:07,446 something you don't wanna do, you better have that purpose to lean back on. 625 00:20:07,476 --> 00:20:10,236 'cause if it's just about the Benjamin's, just about a dollar 626 00:20:10,236 --> 00:20:11,826 bill, then that won't last. 627 00:20:11,836 --> 00:20:12,886 jb-glossinger_1_04-03-2026_131504: know as well as I do, you were 628 00:20:12,886 --> 00:20:14,266 working with companies to build teams. 629 00:20:14,446 --> 00:20:18,226 If you have good people and it is just about the Benjamins, there's no purpose. 630 00:20:18,226 --> 00:20:19,396 They're just gonna keep moving. 631 00:20:19,426 --> 00:20:19,636 Like 632 00:20:19,726 --> 00:20:19,946 dallas-burnett_47_04-03-2026_141504: Oh 633 00:20:19,951 --> 00:20:20,701 jb-glossinger_1_04-03-2026_131504: to the next company. 634 00:20:20,801 --> 00:20:21,091 dallas-burnett_47_04-03-2026_141504: yeah. 635 00:20:21,211 --> 00:20:23,701 jb-glossinger_1_04-03-2026_131504: so hard to get those to your show's point. 636 00:20:23,911 --> 00:20:26,911 People that are in that upper 10%, oh my god, they're so hireable. 637 00:20:27,331 --> 00:20:27,551 dallas-burnett_47_04-03-2026_141504: Yes. 638 00:20:27,571 --> 00:20:28,981 jb-glossinger_1_04-03-2026_131504: they don't have a purpose for being 639 00:20:28,981 --> 00:20:32,161 there, they're gonna go find a place where they can work for purpose. 640 00:20:32,251 --> 00:20:32,401 I'm 641 00:20:32,521 --> 00:20:33,576 dallas-burnett_47_04-03-2026_141504: A hundred percent. 642 00:20:33,846 --> 00:20:34,656 A hundred percent. 643 00:20:34,956 --> 00:20:37,956 So I want to talk a little bit, let's talk about your book. 644 00:20:37,986 --> 00:20:40,386 Let's talk about your latest book, 'cause you've had several books, but 645 00:20:40,386 --> 00:20:41,526 let's talk about your latest book. 646 00:20:41,826 --> 00:20:44,166 tell me a little bit about the inspiration behind this. 647 00:20:44,166 --> 00:20:45,396 what's what kind of got you. 648 00:20:45,396 --> 00:20:47,226 going down this road of get done now? 649 00:20:47,226 --> 00:20:47,286 I. 650 00:20:47,429 --> 00:20:48,509 jb-glossinger_1_04-03-2026_131504: I love your coach, so you 651 00:20:48,509 --> 00:20:49,679 understand systems, right? 652 00:20:49,679 --> 00:20:53,549 So for 21 years I've been building and every book that I've written 653 00:20:53,549 --> 00:20:54,929 before, it was about the money. 654 00:20:55,109 --> 00:20:55,979 So get outta Nutri. 655 00:20:55,979 --> 00:20:57,449 My first book, it was like, okay. 656 00:20:57,664 --> 00:20:59,734 I told my wife, I'm gonna be a motivational speaker. 657 00:20:59,734 --> 00:21:00,754 We're gonna sell a million books. 658 00:21:00,754 --> 00:21:01,984 It had nothing to do with the book. 659 00:21:01,984 --> 00:21:03,364 Now, I love the book, don't get me wrong. 660 00:21:03,364 --> 00:21:04,534 I put my heart into it. 661 00:21:04,774 --> 00:21:06,634 But the motivation was money. 662 00:21:06,664 --> 00:21:09,304 My last book was with Hey House 10 years ago, sacred Six 663 00:21:09,304 --> 00:21:10,384 more of a productivity book. 664 00:21:10,624 --> 00:21:11,674 They wrote me a big check. 665 00:21:11,974 --> 00:21:12,874 So read 666 00:21:13,214 --> 00:21:13,424 dallas-burnett_47_04-03-2026_141504: there you. 667 00:21:13,584 --> 00:21:15,414 jb-glossinger_1_04-03-2026_131504: Hey jb, we want you to write a book for us. 668 00:21:15,554 --> 00:21:17,714 And Wayne Dyer, I don't know if you're familiar with Wayne, but 669 00:21:18,054 --> 00:21:18,354 dallas-burnett_47_04-03-2026_141504: Yeah. 670 00:21:18,354 --> 00:21:18,364 Yeah. 671 00:21:18,364 --> 00:21:18,739 Wayne Di. 672 00:21:18,914 --> 00:21:19,514 jb-glossinger_1_04-03-2026_131504: was a friend of mine. 673 00:21:19,514 --> 00:21:21,654 He was gonna write The Forward, but he passed away at that 674 00:21:21,889 --> 00:21:22,109 dallas-burnett_47_04-03-2026_141504: Ah, 675 00:21:22,804 --> 00:21:24,514 jb-glossinger_1_04-03-2026_131504: So then that book came out and it was great, 676 00:21:24,514 --> 00:21:27,364 but it was more about the, it was more, Hey, let's write a book for the money. 677 00:21:27,364 --> 00:21:29,584 Let's put the, this is the first book that I've written 678 00:21:29,584 --> 00:21:30,874 that I actually built a system. 679 00:21:30,874 --> 00:21:32,074 Like I'm so excited. 680 00:21:32,279 --> 00:21:32,499 dallas-burnett_47_04-03-2026_141504: wow. 681 00:21:32,554 --> 00:21:32,794 jb-glossinger_1_04-03-2026_131504: work. 682 00:21:32,824 --> 00:21:34,234 It's going out there, it's doing great. 683 00:21:34,264 --> 00:21:37,864 And it's really my system, 21 years put together, which is a cascade of 684 00:21:37,864 --> 00:21:41,044 mission, vision, values, and then goals, projects, task, that's structure. 685 00:21:41,344 --> 00:21:43,984 And then we have open loops, closed loops, and it's a lot more than 686 00:21:43,984 --> 00:21:46,234 that, obviously, but it's the whole structure of that system. 687 00:21:46,234 --> 00:21:49,174 And it correlates to the belt system that I created that 688 00:21:49,174 --> 00:21:50,434 we were talking about before. 689 00:21:51,289 --> 00:21:51,579 dallas-burnett_47_04-03-2026_141504: Yeah. 690 00:21:51,594 --> 00:21:53,484 jb-glossinger_1_04-03-2026_131504: a little bit that, I'm a Six Sigma guy. 691 00:21:53,724 --> 00:21:54,714 That's what I grew up with. 692 00:21:54,714 --> 00:21:57,864 I grew up in aerospace and every aerospace engineer, or every 693 00:21:57,864 --> 00:22:01,104 company back when I was in aerospace was run by a six Sigma engineer. 694 00:22:01,319 --> 00:22:01,609 dallas-burnett_47_04-03-2026_141504: Yeah. 695 00:22:01,639 --> 00:22:02,869 jb-glossinger_1_04-03-2026_131504: that's what it was all about. 696 00:22:02,869 --> 00:22:04,999 So I was like, I, I decided to build a belt system. 697 00:22:04,999 --> 00:22:07,669 So it's been a fun system and that's what the book is. 698 00:22:07,669 --> 00:22:09,859 It's my passion, it's my system. 699 00:22:09,919 --> 00:22:11,299 It's helping a lot of people. 700 00:22:11,519 --> 00:22:13,199 dallas-burnett_47_04-03-2026_141504: So now tell us about, so you've 701 00:22:13,199 --> 00:22:14,729 got a belt system in this, get it. 702 00:22:14,829 --> 00:22:17,559 tell us about the, is it for individuals? 703 00:22:17,559 --> 00:22:19,629 Is it, or is it for teams or for companies? 704 00:22:19,629 --> 00:22:19,929 What's the, 705 00:22:20,094 --> 00:22:20,424 jb-glossinger_1_04-03-2026_131504: thanks 706 00:22:20,529 --> 00:22:21,129 dallas-burnett_47_04-03-2026_141504: it applied to? 707 00:22:21,129 --> 00:22:21,549 Yeah, 708 00:22:21,564 --> 00:22:21,864 jb-glossinger_1_04-03-2026_131504: thanks. 709 00:22:21,864 --> 00:22:23,124 So morning coach is my baby. 710 00:22:23,124 --> 00:22:24,609 I've done 6,000 right? 711 00:22:24,609 --> 00:22:24,939 So they're 712 00:22:25,079 --> 00:22:25,299 dallas-burnett_47_04-03-2026_141504: Wow. 713 00:22:25,689 --> 00:22:27,399 jb-glossinger_1_04-03-2026_131504: shows I do every morning that 714 00:22:27,399 --> 00:22:28,599 integrate into the system. 715 00:22:28,599 --> 00:22:30,939 So you read the book and then you could get me every morning. 716 00:22:30,939 --> 00:22:31,119 It's 717 00:22:31,359 --> 00:22:32,179 dallas-burnett_47_04-03-2026_141504: Ah, wow. 718 00:22:32,484 --> 00:22:33,114 jb-glossinger_1_04-03-2026_131504: Okay, so 719 00:22:33,204 --> 00:22:33,894 dallas-burnett_47_04-03-2026_141504: Okay. 720 00:22:34,524 --> 00:22:36,204 jb-glossinger_1_04-03-2026_131504: to get you started, to get you going. 721 00:22:36,234 --> 00:22:38,784 And like I said, I've done 6,000, so I've been doing this for 21 years. 722 00:22:38,784 --> 00:22:41,394 So we have a community of founders and professionals, but it's 723 00:22:41,439 --> 00:22:41,659 dallas-burnett_47_04-03-2026_141504: But, 724 00:22:41,784 --> 00:22:42,594 jb-glossinger_1_04-03-2026_131504: operating system. 725 00:22:42,594 --> 00:22:44,574 So it's really more for individuals, 726 00:22:44,839 --> 00:22:45,129 dallas-burnett_47_04-03-2026_141504: okay, 727 00:22:45,594 --> 00:22:47,034 jb-glossinger_1_04-03-2026_131504: It's really for an individual. 728 00:22:47,084 --> 00:22:47,264 so 729 00:22:47,384 --> 00:22:48,584 dallas-burnett_47_04-03-2026_141504: so many people have tools, they 730 00:22:48,584 --> 00:22:49,784 go by the remarkable, they try 731 00:22:50,174 --> 00:22:50,864 jb-glossinger_1_04-03-2026_131504: they try all 732 00:22:50,929 --> 00:22:51,359 dallas-burnett_47_04-03-2026_141504: all these things. 733 00:22:51,464 --> 00:22:53,744 jb-glossinger_1_04-03-2026_131504: It's really about a founder professional. 734 00:22:53,744 --> 00:22:54,254 Yes. 735 00:22:54,644 --> 00:22:55,664 Getting organized. 736 00:22:55,664 --> 00:22:59,294 So we make planners for the remarkable, we got a lot of people use the remarkable, 737 00:23:00,196 --> 00:23:01,291 dallas-burnett_47_04-03-2026_141504: love remarkable. 738 00:23:01,381 --> 00:23:02,611 But you're right, it's tools. 739 00:23:02,701 --> 00:23:03,721 It's not the solution. 740 00:23:03,721 --> 00:23:04,651 It's just a tool. 741 00:23:04,826 --> 00:23:06,056 jb-glossinger_1_04-03-2026_131504: that's what I scream about. 742 00:23:06,056 --> 00:23:07,346 You gotta have the system with the tools. 743 00:23:07,346 --> 00:23:09,656 So we actually make a planner for the remarkable and the 744 00:23:09,656 --> 00:23:10,796 remarkable move we work with. 745 00:23:10,796 --> 00:23:11,426 Remarkable. 746 00:23:11,651 --> 00:23:13,781 dallas-burnett_47_04-03-2026_141504: really Wow. 747 00:23:13,886 --> 00:23:15,326 jb-glossinger_1_04-03-2026_131504: so that whole system's integrated. 748 00:23:15,326 --> 00:23:19,466 So some people like the coaching and the tools, and then we just launch a software. 749 00:23:19,466 --> 00:23:23,906 So the software actually works with Claude and it literally takes all that 750 00:23:23,906 --> 00:23:26,606 information and then says, okay, this is what you should focus on today. 751 00:23:26,856 --> 00:23:28,386 and it really helps you optimize. 752 00:23:28,386 --> 00:23:30,756 So it's really about optimization for individuals. 753 00:23:31,206 --> 00:23:31,941 dallas-burnett_47_04-03-2026_141504: That's great. 754 00:23:32,031 --> 00:23:32,991 jb-glossinger_1_04-03-2026_131504: it for organizations. 755 00:23:33,351 --> 00:23:35,871 It's not something we, that's something I really don't really 756 00:23:35,871 --> 00:23:36,921 want to go that direction. 757 00:23:36,921 --> 00:23:38,091 I like B2C right now. 758 00:23:38,091 --> 00:23:39,381 It's really great. 759 00:23:39,381 --> 00:23:41,961 And so we have a lot of founders and entrepreneurs that are dealing, 760 00:23:42,141 --> 00:23:44,871 and then we have meetups, like we have a German engineer, he does his 761 00:23:44,871 --> 00:23:46,041 meetup, he's a community member. 762 00:23:46,041 --> 00:23:46,731 He is awesome. 763 00:23:47,001 --> 00:23:49,281 And then people get together and say, Hey, I use a whiteboard, or 764 00:23:49,281 --> 00:23:52,161 I use clickup, or I use this and how do we integrate the system in? 765 00:23:52,161 --> 00:23:53,151 So it's a pretty cool thing. 766 00:23:53,766 --> 00:23:55,686 dallas-burnett_47_04-03-2026_141504: So now, what inspired you to start 767 00:23:55,686 --> 00:23:57,276 Morning Co. Is it Morning Coach? 768 00:23:57,276 --> 00:23:57,966 because It was 2000. 769 00:23:57,966 --> 00:24:00,336 You've been doing this 21 years, 20 2005 770 00:24:00,561 --> 00:24:01,101 jb-glossinger_1_04-03-2026_131504: Yep. 771 00:24:01,266 --> 00:24:02,706 dallas-burnett_47_04-03-2026_141504: doing that before. 772 00:24:02,706 --> 00:24:04,476 podcasts have exploded, 773 00:24:04,761 --> 00:24:05,001 jb-glossinger_1_04-03-2026_131504: one of the 774 00:24:05,076 --> 00:24:07,326 dallas-burnett_47_04-03-2026_141504: but yeah, that was way early. 775 00:24:07,326 --> 00:24:08,196 Way early. 776 00:24:08,196 --> 00:24:09,231 jb-glossinger_1_04-03-2026_131504: Way beyond. 777 00:24:09,231 --> 00:24:09,561 Yeah, 778 00:24:09,636 --> 00:24:10,746 dallas-burnett_47_04-03-2026_141504: Beyond early. 779 00:24:10,746 --> 00:24:10,866 Yeah, 780 00:24:11,091 --> 00:24:12,921 jb-glossinger_1_04-03-2026_131504: Yeah, they were listening to cups and strings. 781 00:24:12,921 --> 00:24:15,291 Back then, we had, everybody had cups and strings. 782 00:24:15,681 --> 00:24:19,191 No, it's funny, it was actually a drunk night, so I told you, I 783 00:24:19,191 --> 00:24:20,301 wrote a book, get Outta Neutral. 784 00:24:20,301 --> 00:24:21,111 I went to be a speaker. 785 00:24:21,111 --> 00:24:21,921 I quit my job. 786 00:24:21,921 --> 00:24:23,571 I thought I was Mr. Genius. 787 00:24:23,901 --> 00:24:24,191 dallas-burnett_47_04-03-2026_141504: Yeah. 788 00:24:25,221 --> 00:24:26,301 jb-glossinger_1_04-03-2026_131504: I fell flat on my face. 789 00:24:26,301 --> 00:24:26,816 nobody me. 790 00:24:26,816 --> 00:24:27,716 Nobody bought the book. 791 00:24:27,716 --> 00:24:29,036 Like it was just a comedy. 792 00:24:29,066 --> 00:24:30,816 Like my wife, I honestly, it was. 793 00:24:31,171 --> 00:24:31,801 Depressing. 794 00:24:31,851 --> 00:24:33,201 I didn't know what to do and 795 00:24:33,216 --> 00:24:33,506 dallas-burnett_47_04-03-2026_141504: Yeah. 796 00:24:33,651 --> 00:24:34,881 jb-glossinger_1_04-03-2026_131504: got, I was getting drunk. 797 00:24:35,106 --> 00:24:39,306 I, was like in a really bad place and my buddy says, man, your stuff's really good. 798 00:24:39,306 --> 00:24:40,476 Why don't you do a morning thing? 799 00:24:40,476 --> 00:24:41,706 And I'm like, A morning thing. 800 00:24:41,946 --> 00:24:43,596 He's yeah, just do some type of call. 801 00:24:43,866 --> 00:24:45,426 And so there wasn't podcasts or anything. 802 00:24:45,426 --> 00:24:49,086 I actually literally, got free conference call.com and we 803 00:24:49,361 --> 00:24:50,291 dallas-burnett_47_04-03-2026_141504: I remember that. 804 00:24:50,981 --> 00:24:52,481 Free conference call.com. 805 00:24:52,571 --> 00:24:53,436 I've used that too. 806 00:24:54,176 --> 00:24:56,126 jb-glossinger_1_04-03-2026_131504: I would go on MySpace and I got a 807 00:24:56,726 --> 00:25:00,506 Dreamweaver book and for 24 hours I built a website in 24 hours. 808 00:25:00,506 --> 00:25:03,746 I swear to God, I went to Barnes and Nobles and I built the Can't 809 00:25:03,746 --> 00:25:06,536 know if I could swear, but it's a horrible website, and people would 810 00:25:06,536 --> 00:25:10,076 put their name in and a phone number and they'd call and they'd six 811 00:25:10,146 --> 00:25:11,526 dallas-burnett_47_04-03-2026_141504: Oh my gosh. 812 00:25:11,846 --> 00:25:14,176 jb-glossinger_1_04-03-2026_131504: and at 10 30 I would do it for the West Coast. 813 00:25:14,596 --> 00:25:17,356 And so I'd get up at six 30 and I'd say, good morning everybody. 814 00:25:17,356 --> 00:25:18,676 I hope you're here on the call today. 815 00:25:18,676 --> 00:25:19,546 I hope you're doing great. 816 00:25:19,966 --> 00:25:22,486 And what happened was I had a hundred people on the line and 817 00:25:22,486 --> 00:25:23,926 we started selling some books. 818 00:25:23,956 --> 00:25:25,606 I'm like, oh my God, I might be able to do this. 819 00:25:25,606 --> 00:25:27,046 and it was called Morning Coach 820 00:25:27,656 --> 00:25:28,516 dallas-burnett_47_04-03-2026_141504: Oh my gosh, 821 00:25:28,606 --> 00:25:29,866 jb-glossinger_1_04-03-2026_131504: to get it out because free 822 00:25:29,866 --> 00:25:31,366 conference call costs money past a 823 00:25:31,501 --> 00:25:32,521 dallas-burnett_47_04-03-2026_141504: yes. 824 00:25:32,611 --> 00:25:34,171 Yes, yes. 825 00:25:34,486 --> 00:25:37,276 jb-glossinger_1_04-03-2026_131504: so I literally was on Alta Vista, 826 00:25:37,336 --> 00:25:40,396 like it wasn't even Google back then, and it was like podcasting. 827 00:25:40,396 --> 00:25:41,776 It was like Adam Corolla. 828 00:25:42,016 --> 00:25:43,096 I was like, well, I can do this. 829 00:25:43,096 --> 00:25:48,136 And I got my Sony vial and I literally would record with a phone like this. 830 00:25:48,346 --> 00:25:50,386 And in the background, I didn't know how to edit, so somebody 831 00:25:50,386 --> 00:25:51,466 was going to the bathroom. 832 00:25:51,466 --> 00:25:54,466 There was a guy that would, you could hear a flush, a pee, and a flush. 833 00:25:54,826 --> 00:25:58,786 And so people were sending me emails like, Hey Jamie, shouldn't go to 834 00:25:58,786 --> 00:26:00,226 the bathroom when you're recording. 835 00:26:00,226 --> 00:26:00,676 And I'm like. 836 00:26:01,411 --> 00:26:02,311 It's not me. 837 00:26:02,761 --> 00:26:06,031 So we finally figured how to edit, like it was just a comedy errors. 838 00:26:06,031 --> 00:26:10,261 And then in two, late 2005, this is what's nuts, 2005 going into two th 839 00:26:10,261 --> 00:26:14,071 I think it was 2006 actually about a hundred episodes in, or 300 episodes. 840 00:26:14,071 --> 00:26:15,241 this is so long ago, I can't 841 00:26:15,521 --> 00:26:15,811 dallas-burnett_47_04-03-2026_141504: Yeah. 842 00:26:15,931 --> 00:26:18,331 jb-glossinger_1_04-03-2026_131504: but we, the, somebody at Apple loved it and 843 00:26:18,331 --> 00:26:20,056 it's, and focused, featured it on iTunes. 844 00:26:20,881 --> 00:26:22,261 We went to 40,000 a day. 845 00:26:22,261 --> 00:26:23,281 I was top 25. 846 00:26:23,281 --> 00:26:23,371 I 847 00:26:23,541 --> 00:26:24,161 dallas-burnett_47_04-03-2026_141504: my gosh. 848 00:26:24,781 --> 00:26:26,161 jb-glossinger_1_04-03-2026_131504: I started going on stage with Gary 849 00:26:26,161 --> 00:26:28,201 Vanerchuk, Tim Ferriss blog world. 850 00:26:28,201 --> 00:26:29,701 I was keynote and all over the world. 851 00:26:29,761 --> 00:26:30,031 It 852 00:26:30,191 --> 00:26:31,131 dallas-burnett_47_04-03-2026_141504: Oh my gosh. 853 00:26:32,491 --> 00:26:33,181 jb-glossinger_1_04-03-2026_131504: Yeah, so it 854 00:26:33,256 --> 00:26:34,096 dallas-burnett_47_04-03-2026_141504: Just like that. 855 00:26:34,096 --> 00:26:35,206 just like that 856 00:26:35,251 --> 00:26:36,661 jb-glossinger_1_04-03-2026_131504: on Christmas Day. 857 00:26:36,841 --> 00:26:37,591 It's like New Year's. 858 00:26:38,071 --> 00:26:38,881 Listen to morning coach. 859 00:26:38,881 --> 00:26:40,831 I literally, they used to have personal development. 860 00:26:40,891 --> 00:26:42,031 I had eight of the 10. 861 00:26:42,391 --> 00:26:44,731 I was meeting Tony and Tim and all those guys. 862 00:26:44,731 --> 00:26:48,901 The problem was, which between 2005 and 2009, there were no sponsors. 863 00:26:49,286 --> 00:26:50,366 was making no money. 864 00:26:50,561 --> 00:26:50,951 dallas-burnett_47_04-03-2026_141504: Yeah. 865 00:26:50,951 --> 00:26:51,701 Nothing. 866 00:26:51,926 --> 00:26:52,916 jb-glossinger_1_04-03-2026_131504: but wasn't making any money. 867 00:26:52,916 --> 00:26:55,421 So in I said, guys, you need to pay for this. 868 00:26:55,421 --> 00:26:56,831 And I went behind a paywall. 869 00:26:57,101 --> 00:26:59,621 I had 1,321 people come with me. 870 00:26:59,621 --> 00:27:03,071 I thought it was a disaster because we had 13,000 people on an email 871 00:27:03,071 --> 00:27:04,841 list and I, we got a 10% conversion. 872 00:27:04,871 --> 00:27:05,321 Conversion. 873 00:27:05,321 --> 00:27:06,491 I thought that was horrible. 874 00:27:06,621 --> 00:27:06,821 dallas-burnett_47_04-03-2026_141504: yeah. 875 00:27:07,056 --> 00:27:07,326 jb-glossinger_1_04-03-2026_131504: that's 876 00:27:07,401 --> 00:27:09,261 dallas-burnett_47_04-03-2026_141504: that's like freaking awesome. 877 00:27:09,261 --> 00:27:09,831 Yeah. 878 00:27:09,891 --> 00:27:11,271 jb-glossinger_1_04-03-2026_131504: Yeah, and it was like a billion dollars. 879 00:27:11,271 --> 00:27:12,741 So that was 20 some thousand a month. 880 00:27:12,741 --> 00:27:13,671 We charged 20 bucks. 881 00:27:13,671 --> 00:27:16,611 We charge a hundred dollars for our base level now, $200 for our software. 882 00:27:16,611 --> 00:27:16,731 But 883 00:27:16,766 --> 00:27:17,056 dallas-burnett_47_04-03-2026_141504: Yeah. 884 00:27:17,091 --> 00:27:17,721 jb-glossinger_1_04-03-2026_131504: it was 20. 885 00:27:18,621 --> 00:27:20,031 It was like a million dollars. 886 00:27:20,511 --> 00:27:22,041 I mean, it was like a billion dollars. 887 00:27:22,041 --> 00:27:23,631 Like it changed my life. 888 00:27:23,871 --> 00:27:24,051 I'll 889 00:27:24,081 --> 00:27:24,576 dallas-burnett_47_04-03-2026_141504: My gosh. 890 00:27:24,621 --> 00:27:26,001 jb-glossinger_1_04-03-2026_131504: those 1,321 people. 891 00:27:26,001 --> 00:27:27,021 There's still some with me. 892 00:27:27,411 --> 00:27:27,711 And that 893 00:27:27,781 --> 00:27:28,121 dallas-burnett_47_04-03-2026_141504: And that. 894 00:27:28,371 --> 00:27:28,641 jb-glossinger_1_04-03-2026_131504: Coach. 895 00:27:28,641 --> 00:27:31,461 I mean, I think I had the first membership side on the web. 896 00:27:31,461 --> 00:27:32,931 I think I had one of the first landing pages. 897 00:27:32,931 --> 00:27:34,161 So it's a crazy story. 898 00:27:34,656 --> 00:27:35,946 dallas-burnett_47_04-03-2026_141504: That's so amazing. 899 00:27:35,946 --> 00:27:40,036 And what's awesome is too, that's another reason why you have to have 900 00:27:40,036 --> 00:27:43,676 values and have this passion and vision because you how many years? 901 00:27:43,676 --> 00:27:46,466 I mean we, it was funny 'cause I used to dabble in, well, the music 902 00:27:46,466 --> 00:27:49,926 business long, long ago, past life and people would always say, oh, 903 00:27:49,956 --> 00:27:52,356 this person was an overnight success. 904 00:27:52,566 --> 00:27:55,506 And everybody in Nashville's like, yeah, he's been grinding or she's 905 00:27:55,506 --> 00:27:58,996 been grinding for 13 years, and so everybody would say yes, thir, it's a 906 00:27:58,996 --> 00:28:01,216 10 year or 13 year overnight success. 907 00:28:01,216 --> 00:28:01,576 Right. 908 00:28:01,756 --> 00:28:05,176 And I mean, so you're, you're sitting there grinding for like four years, five 909 00:28:05,176 --> 00:28:07,586 years and you're not making any money. 910 00:28:07,586 --> 00:28:08,546 You're not making nothing. 911 00:28:08,666 --> 00:28:08,996 and, 912 00:28:09,171 --> 00:28:11,361 jb-glossinger_1_04-03-2026_131504: What's crazy is had this pseudo fame like, oh my 913 00:28:11,486 --> 00:28:11,996 dallas-burnett_47_04-03-2026_141504: yeah. 914 00:28:12,321 --> 00:28:12,951 jb-glossinger_1_04-03-2026_131504: development guy. 915 00:28:13,351 --> 00:28:14,216 we're losing the house. 916 00:28:15,091 --> 00:28:15,661 Like it was 917 00:28:15,791 --> 00:28:16,011 dallas-burnett_47_04-03-2026_141504: Oh. 918 00:28:16,681 --> 00:28:17,701 jb-glossinger_1_04-03-2026_131504: And what was great about when I 919 00:28:17,701 --> 00:28:21,121 signed with Hay House, I got to go on stage because back then it was, Wayne 920 00:28:21,121 --> 00:28:22,711 Dyer had such a big influence on me. 921 00:28:22,711 --> 00:28:25,351 I mean, I had all the guys, but Wayne was really important 'cause it 922 00:28:25,351 --> 00:28:26,881 was, I needed spirituality at that 923 00:28:27,116 --> 00:28:27,406 dallas-burnett_47_04-03-2026_141504: Yeah. 924 00:28:27,476 --> 00:28:27,766 Yeah. 925 00:28:27,931 --> 00:28:28,801 jb-glossinger_1_04-03-2026_131504: didn't have much money. 926 00:28:28,801 --> 00:28:30,001 I knew my stuff was good. 927 00:28:30,001 --> 00:28:31,201 We had a huge audience. 928 00:28:31,411 --> 00:28:34,141 We were monetizing with a few coaching clients, but it was still, 929 00:28:34,141 --> 00:28:37,651 we actually opened viral Kung fu and we were doing websites for 50, 60,000. 930 00:28:37,921 --> 00:28:41,191 So I paid my team by, we were doing websites like, it was crazy. 931 00:28:41,966 --> 00:28:44,576 And so, yeah, people would come to me and say, oh man, that's great. 932 00:28:44,576 --> 00:28:45,686 You know how to podcast, yeah. 933 00:28:45,686 --> 00:28:46,826 You're one of top 25. 934 00:28:47,036 --> 00:28:47,846 Can you teach me? 935 00:28:47,846 --> 00:28:49,436 And I'm like, no, but we can build your website. 936 00:28:49,826 --> 00:28:54,176 You know, that's, and so we built a company doing that and it 937 00:28:54,176 --> 00:28:55,976 was, that's what got me through. 938 00:28:55,976 --> 00:28:59,036 But it was a rough time until I went, it went out, my dog died. 939 00:28:59,036 --> 00:29:00,956 I had a dog from college is my best friend. 940 00:29:00,956 --> 00:29:01,706 I went to Columbia. 941 00:29:01,706 --> 00:29:03,986 I spent a lot of time at Columbia and I came back and said, 942 00:29:03,986 --> 00:29:05,156 shit, I'm just gonna go paid. 943 00:29:06,151 --> 00:29:06,451 That 944 00:29:06,601 --> 00:29:07,471 dallas-burnett_47_04-03-2026_141504: man. 945 00:29:07,501 --> 00:29:10,471 jb-glossinger_1_04-03-2026_131504: and we went paid in 1,231, I'll never forget that 946 00:29:10,471 --> 00:29:15,041 number, came with me and man, those, that, that residual money started coming in and 947 00:29:15,041 --> 00:29:17,471 I knew I had it every month and it really, 948 00:29:17,501 --> 00:29:18,011 dallas-burnett_47_04-03-2026_141504: Yeah, 949 00:29:18,281 --> 00:29:18,701 jb-glossinger_1_04-03-2026_131504: everything. 950 00:29:18,791 --> 00:29:19,511 dallas-burnett_47_04-03-2026_141504: had a base. 951 00:29:19,511 --> 00:29:20,801 He's like, I can live now. 952 00:29:20,801 --> 00:29:21,701 I can pay The bills. 953 00:29:21,701 --> 00:29:23,501 I can at least, and then I can grow from this. 954 00:29:23,531 --> 00:29:23,801 You know? 955 00:29:23,801 --> 00:29:24,311 I think it was, 956 00:29:24,514 --> 00:29:26,254 jb-glossinger_1_04-03-2026_131504: the only thing, and sorry to interrupt, sorry. 957 00:29:26,254 --> 00:29:26,824 It is just the only 958 00:29:26,929 --> 00:29:27,169 dallas-burnett_47_04-03-2026_141504: oh 959 00:29:27,214 --> 00:29:29,014 jb-glossinger_1_04-03-2026_131504: is I went behind a paywall, so I 960 00:29:29,059 --> 00:29:29,569 dallas-burnett_47_04-03-2026_141504: yeah. 961 00:29:29,614 --> 00:29:30,214 jb-glossinger_1_04-03-2026_131504: momentum. 962 00:29:30,264 --> 00:29:31,704 So and Tim did. 963 00:29:31,704 --> 00:29:32,634 We were at the same time. 964 00:29:32,634 --> 00:29:35,894 Tim launched four hour work week, Gary, was it wine library tv then 965 00:29:35,949 --> 00:29:36,239 dallas-burnett_47_04-03-2026_141504: Yeah. 966 00:29:36,284 --> 00:29:37,734 jb-glossinger_1_04-03-2026_131504: thing, and there was another guy, 967 00:29:37,734 --> 00:29:40,584 Steve Pavlina, who did personal development for smart people. 968 00:29:40,584 --> 00:29:41,454 He was doing blogging. 969 00:29:41,499 --> 00:29:44,649 And so I don't know what Steve's up to, but I was the podcast guy. 970 00:29:44,649 --> 00:29:47,559 And so we did these huge events and I would keynote, 971 00:29:47,874 --> 00:29:48,204 dallas-burnett_47_04-03-2026_141504: right? 972 00:29:48,519 --> 00:29:50,109 jb-glossinger_1_04-03-2026_131504: Grandma Marquee Las Vegas. 973 00:29:50,439 --> 00:29:53,259 But I lost all that momentum because I went behind a paywall. 974 00:29:54,249 --> 00:29:56,004 dallas-burnett_47_04-03-2026_141504: Oh man. 975 00:29:56,124 --> 00:29:58,944 But you know, it's funny 'cause I think it was Tim Ferris that was like, 976 00:29:59,304 --> 00:30:03,354 all you need in that four hours, like all you need is 1000 raving fans. 977 00:30:03,354 --> 00:30:06,384 Like, and you can, you know, and that, but I'm like, you're, you're saying Yeah. 978 00:30:06,384 --> 00:30:09,889 but when you left and you pulled back behind a paywall, 979 00:30:10,159 --> 00:30:11,059 there was a give and take. 980 00:30:11,059 --> 00:30:13,819 it helped you launch because it gave you some stability. 981 00:30:13,826 --> 00:30:14,096 jb-glossinger_1_04-03-2026_131504: I'm not 982 00:30:14,171 --> 00:30:15,491 dallas-burnett_47_04-03-2026_141504: Gave you money, yeah, 983 00:30:15,656 --> 00:30:16,801 jb-glossinger_1_04-03-2026_131504: it, it just is what it is. 984 00:30:16,869 --> 00:30:17,344 dallas-burnett_47_04-03-2026_141504: Is what it is. 985 00:30:17,709 --> 00:30:18,699 jb-glossinger_1_04-03-2026_131504: Most of the people that are 986 00:30:18,699 --> 00:30:19,869 listening are entrepreneurs, 987 00:30:20,024 --> 00:30:20,314 dallas-burnett_47_04-03-2026_141504: Yeah. 988 00:30:20,379 --> 00:30:22,414 jb-glossinger_1_04-03-2026_131504: all mostly founders with A D, DHD. 989 00:30:22,414 --> 00:30:25,954 We don't diagnose or not, I mean, I've made every mistake that everybody's made. 990 00:30:25,954 --> 00:30:29,284 I've had fame, I've had that, and I don't wanna say fame, but it was top 25. 991 00:30:29,284 --> 00:30:31,804 I mean, O, we open burn Ellen, and you know, I've crashed. 992 00:30:31,804 --> 00:30:33,904 I mean, I've gotten in my own way more than anything. 993 00:30:33,904 --> 00:30:36,634 And that's why I think you need coaches and structure and system. 994 00:30:36,964 --> 00:30:38,554 'cause you just need to be around the right people. 995 00:30:38,554 --> 00:30:39,934 I got a lot of bad advice. 996 00:30:40,089 --> 00:30:42,819 One of my really good friends, it's not bad advice. 997 00:30:42,819 --> 00:30:45,219 I went to his group, Jeff Walker did Product Launch Formula. 998 00:30:45,219 --> 00:30:48,069 I was in a mastermind with him and they had this big internet thing. 999 00:30:48,069 --> 00:30:48,999 So I went to a meeting. 1000 00:30:48,999 --> 00:30:53,289 I'm sitting in the meeting with 1200 people in my group, I'm making, 30,000 1001 00:30:53,289 --> 00:30:55,449 a month, which is amazing money for me. 1002 00:30:55,449 --> 00:30:57,549 I'm very simple person, and these guys are 1003 00:30:57,664 --> 00:30:57,884 dallas-burnett_47_04-03-2026_141504: Are. 1004 00:30:58,059 --> 00:30:58,959 jb-glossinger_1_04-03-2026_131504: dollar launches. 1005 00:30:58,964 --> 00:30:59,894 With Mastermind. 1006 00:30:59,894 --> 00:31:01,514 So I come back and launch a mastermind. 1007 00:31:01,784 --> 00:31:04,394 Now I bill it to a million dollars, but I hated the business. 1008 00:31:04,394 --> 00:31:06,134 I was doing events and masterminds. 1009 00:31:06,134 --> 00:31:07,154 I'm charging 45,000. 1010 00:31:07,304 --> 00:31:10,004 I'm under the phone with people saying, Hey, yeah, it's okay to join. 1011 00:31:10,004 --> 00:31:11,594 It's 45 grand for three meetings. 1012 00:31:11,924 --> 00:31:13,154 I'm like, what am I doing? 1013 00:31:13,264 --> 00:31:14,314 dallas-burnett_47_04-03-2026_141504: Wow. 1014 00:31:14,499 --> 00:31:14,719 Wow. 1015 00:31:14,894 --> 00:31:18,644 jb-glossinger_1_04-03-2026_131504: a lot of mistakes along the way trying to chase. 1016 00:31:19,414 --> 00:31:19,594 The 1017 00:31:19,744 --> 00:31:20,524 dallas-burnett_47_04-03-2026_141504: The next thing. 1018 00:31:20,649 --> 00:31:20,939 yeah. 1019 00:31:21,514 --> 00:31:22,834 jb-glossinger_1_04-03-2026_131504: on my ba. And that's why I think I'm so 1020 00:31:22,834 --> 00:31:27,274 proud of my book and the systems we built now because I'm so focused and I know 1021 00:31:27,304 --> 00:31:27,844 dallas-burnett_47_04-03-2026_141504: Know where 1022 00:31:27,934 --> 00:31:29,284 jb-glossinger_1_04-03-2026_131504: who I am and I know what I'm about. 1023 00:31:29,284 --> 00:31:30,814 Back to that cadence discussion. 1024 00:31:31,089 --> 00:31:31,379 dallas-burnett_47_04-03-2026_141504: Yeah. 1025 00:31:31,774 --> 00:31:34,714 jb-glossinger_1_04-03-2026_131504: people know like they can read that. 1026 00:31:35,464 --> 00:31:35,614 is 1027 00:31:35,629 --> 00:31:36,529 dallas-burnett_47_04-03-2026_141504: What is he doing And 1028 00:31:36,664 --> 00:31:37,624 jb-glossinger_1_04-03-2026_131504: I lost a lot of 1029 00:31:37,664 --> 00:31:39,784 dallas-burnett_47_04-03-2026_141504: a lot of people when I went to that master, 1030 00:31:40,024 --> 00:31:40,534 ' jb-glossinger_1_04-03-2026_131504: cause we went 1031 00:31:40,544 --> 00:31:41,389 dallas-burnett_47_04-03-2026_141504: we went from this 1032 00:31:41,674 --> 00:31:41,704 jb-glossinger_1_04-03-2026_131504: a 1033 00:31:41,989 --> 00:31:42,884 dallas-burnett_47_04-03-2026_141504: a month to, hey, 1034 00:31:42,964 --> 00:31:44,434 jb-glossinger_1_04-03-2026_131504: don't have $45,000, you don't 1035 00:31:44,484 --> 00:31:45,184 dallas-burnett_47_04-03-2026_141504: you don't qualify. 1036 00:31:45,869 --> 00:31:47,239 jb-glossinger_1_04-03-2026_131504: of my people are like, doing? 1037 00:31:47,764 --> 00:31:49,924 dallas-burnett_47_04-03-2026_141504: yeah, yeah, Yeah. 1038 00:31:49,984 --> 00:31:51,484 And just, you're just trying to, figure it out. 1039 00:31:51,484 --> 00:31:53,944 You're saying the next thing this, you're looking around at your 1040 00:31:53,944 --> 00:31:56,884 peers and you're like, wait a minute, they're doing this on one. 1041 00:31:56,884 --> 00:31:57,964 I mean, hey, why not? 1042 00:31:57,964 --> 00:31:58,474 You know? 1043 00:31:58,759 --> 00:31:59,179 jb-glossinger_1_04-03-2026_131504: syndrome. 1044 00:31:59,179 --> 00:31:59,419 I'm 1045 00:31:59,554 --> 00:32:00,574 dallas-burnett_47_04-03-2026_141504: Yes. 1046 00:32:00,979 --> 00:32:02,149 jb-glossinger_1_04-03-2026_131504: I'm the only one with the assistant. 1047 00:32:02,149 --> 00:32:04,489 My business was probably bigger than anybody's business in there. 1048 00:32:04,674 --> 00:32:05,814 dallas-burnett_47_04-03-2026_141504: Wow. 1049 00:32:05,844 --> 00:32:06,864 jb-glossinger_1_04-03-2026_131504: a residual standpoint, 1050 00:32:07,194 --> 00:32:07,704 dallas-burnett_47_04-03-2026_141504: Wow. 1051 00:32:07,704 --> 00:32:10,524 jb-glossinger_1_04-03-2026_131504: in there with imposter syndrome going, man, 1052 00:32:10,524 --> 00:32:11,399 I don't think I know what I'm doing. 1053 00:32:12,204 --> 00:32:12,774 dallas-burnett_47_04-03-2026_141504: Yeah. 1054 00:32:12,969 --> 00:32:13,209 jb-glossinger_1_04-03-2026_131504: And I 1055 00:32:13,254 --> 00:32:13,824 dallas-burnett_47_04-03-2026_141504: Yeah. 1056 00:32:14,229 --> 00:32:15,429 jb-glossinger_1_04-03-2026_131504: fricking business model 1057 00:32:15,689 --> 00:32:15,909 dallas-burnett_47_04-03-2026_141504: Yes. 1058 00:32:16,089 --> 00:32:18,219 jb-glossinger_1_04-03-2026_131504: have the right mentors and coaches around me. 1059 00:32:18,259 --> 00:32:19,639 dallas-burnett_47_04-03-2026_141504: Oh my gosh. 1060 00:32:19,749 --> 00:32:20,589 jb-glossinger_1_04-03-2026_131504: I'm okay. 1061 00:32:20,589 --> 00:32:21,879 Like I came out of it fine. 1062 00:32:21,879 --> 00:32:23,289 I'm best I've ever been. 1063 00:32:23,289 --> 00:32:26,619 But I wouldn't have had that process if I would've had the 1064 00:32:26,619 --> 00:32:27,669 right systems and structure. 1065 00:32:27,669 --> 00:32:29,959 And that's why, we say we write the books for ourself. 1066 00:32:29,989 --> 00:32:31,399 I mean, mission, vision, values are 1067 00:32:31,481 --> 00:32:31,901 dallas-burnett_47_04-03-2026_141504: that's the truth. 1068 00:32:32,381 --> 00:32:33,191 Yeah, that's true. 1069 00:32:33,596 --> 00:32:34,736 jb-glossinger_1_04-03-2026_131504: Sorry, I get excited. 1070 00:32:34,736 --> 00:32:34,826 I 1071 00:32:34,961 --> 00:32:37,241 dallas-burnett_47_04-03-2026_141504: No, you need to, that's worth getting excited. 1072 00:32:37,241 --> 00:32:37,571 about. 1073 00:32:37,571 --> 00:32:40,841 I mean, I'm just hearing your story and I'm like, man, that's awesome because 1074 00:32:40,841 --> 00:32:44,231 you had so many different pivot moments in that, and I think that's encouraging 1075 00:32:44,231 --> 00:32:47,991 to all the entrepreneurs and business owners, because you're making your way. 1076 00:32:47,991 --> 00:32:50,721 But I think also it should be encouraging to people, like, you 1077 00:32:50,721 --> 00:32:54,201 know, sometimes you get into doom scrolling on, whatever it is, if 1078 00:32:54,201 --> 00:32:57,051 it's Instagram or x or whatever your. 1079 00:32:57,391 --> 00:32:58,891 You know, doom, scroll of choice. 1080 00:32:59,161 --> 00:33:03,571 Social media platform is, but you see these and there's always someone that's 1081 00:33:03,571 --> 00:33:06,841 gonna tell you, Well, if you're doing it and you're not doing this, like if 1082 00:33:06,841 --> 00:33:10,231 you're not on the beach or if you're not, if you have any employees and you 1083 00:33:10,231 --> 00:33:13,791 hadn't outsourced everything, or if AI isn't running your life and it's doing 1084 00:33:13,791 --> 00:33:15,861 all this and you're making millions of dollars, all this stuff, then. 1085 00:33:16,391 --> 00:33:18,131 And you start thinking exactly that. 1086 00:33:18,131 --> 00:33:21,661 I think that's a really, because back in the day when we, were less 1087 00:33:21,661 --> 00:33:25,931 connected, you had less ability to see all these other things. 1088 00:33:25,931 --> 00:33:26,261 Right. 1089 00:33:26,261 --> 00:33:28,386 And so you just didn't know, you just didn't, you just didn't know. 1090 00:33:28,386 --> 00:33:30,306 You kind of had more of a chance to do your thing. 1091 00:33:30,306 --> 00:33:32,736 Now it's so much connection. 1092 00:33:32,736 --> 00:33:35,826 There's, so you see everything all the time, all at once. 1093 00:33:36,066 --> 00:33:40,086 And so you just have, you have to fight that imposter syndrome, I think 1094 00:33:40,086 --> 00:33:41,676 more now than ever before because. 1095 00:33:42,136 --> 00:33:44,386 You if you're, especially if you're on social media, it's a 1096 00:33:44,386 --> 00:33:46,666 constant scroll of everything. 1097 00:33:46,666 --> 00:33:49,696 You're either not, you don't have, you want, you should want, you could want. 1098 00:33:49,696 --> 00:33:50,866 I mean, it's just, it's unbelievable. 1099 00:33:50,866 --> 00:33:54,826 So I think it's really encouraging that you were able to move through that. 1100 00:33:54,826 --> 00:33:55,996 You saw it, you tried it. 1101 00:33:55,996 --> 00:33:57,886 You're like, what am I doing? 1102 00:33:57,976 --> 00:33:58,936 This is not what I am. 1103 00:33:58,936 --> 00:34:00,946 And then you just pull back, said, and you pivoted again. 1104 00:34:00,946 --> 00:34:01,576 You changed again. 1105 00:34:01,576 --> 00:34:03,526 So I think that's really, really, really good. 1106 00:34:03,801 --> 00:34:04,791 jb-glossinger_1_04-03-2026_131504: we mentioned this before we 1107 00:34:04,791 --> 00:34:07,041 got on, but that's why I'm creating a life operating system. 1108 00:34:07,041 --> 00:34:10,311 So you understand now I'm helping people stay structured and 1109 00:34:10,311 --> 00:34:11,661 focused for 200 bucks a month. 1110 00:34:11,661 --> 00:34:14,751 Like I'm not trying to go into corporations and do it. 1111 00:34:14,961 --> 00:34:17,421 I'm really working with founders and professionals in a different 1112 00:34:17,421 --> 00:34:18,471 kind of structure, and it's 1113 00:34:18,626 --> 00:34:19,126 dallas-burnett_47_04-03-2026_141504: That's great 1114 00:34:19,279 --> 00:34:20,689 jb-glossinger_1_04-03-2026_131504: we're tight, let's make sure 1115 00:34:20,689 --> 00:34:21,709 we know what we're doing. 1116 00:34:21,709 --> 00:34:21,889 And. 1117 00:34:22,114 --> 00:34:23,584 That's what I'm driving to. 1118 00:34:23,584 --> 00:34:26,344 And it's very unique as you're doing some very unique things. 1119 00:34:26,444 --> 00:34:27,254 I'm with it every day. 1120 00:34:27,254 --> 00:34:28,544 I'm doing, that's why I do a coach 1121 00:34:28,694 --> 00:34:28,814 dallas-burnett_47_04-03-2026_141504: approach 1122 00:34:28,934 --> 00:34:29,234 jb-glossinger_1_04-03-2026_131504: day. 1123 00:34:29,234 --> 00:34:29,474 Like 1124 00:34:29,484 --> 00:34:31,049 dallas-burnett_47_04-03-2026_141504: like it's, very unusual. 1125 00:34:31,049 --> 00:34:32,639 But I have A-P-D-A-P-D-C. 1126 00:34:32,924 --> 00:34:33,854 jb-glossinger_1_04-03-2026_131504: that comes from engineering. 1127 00:34:33,854 --> 00:34:35,954 I'm not an engineer, but I worked with them through 1128 00:34:36,164 --> 00:34:36,774 dallas-burnett_47_04-03-2026_141504: aerospace 1129 00:34:36,914 --> 00:34:37,064 jb-glossinger_1_04-03-2026_131504: it's 1130 00:34:37,289 --> 00:34:37,679 dallas-burnett_47_04-03-2026_141504: Yeah. 1131 00:34:37,814 --> 00:34:39,464 jb-glossinger_1_04-03-2026_131504: make sure we got a plan, let's execute on the 1132 00:34:39,464 --> 00:34:44,214 plan and make sure we're continually, staying focused in your personal life. 1133 00:34:44,529 --> 00:34:45,069 dallas-burnett_47_04-03-2026_141504: Yes. 1134 00:34:45,069 --> 00:34:45,969 Yes. 1135 00:34:46,029 --> 00:34:49,169 Well, I think too, you said something early, earlier that I just have to. 1136 00:34:49,564 --> 00:34:50,494 To hit a pause button. 1137 00:34:50,599 --> 00:34:52,969 I wanna know about it 'cause I've also got a few books out and it's 1138 00:34:52,969 --> 00:34:56,129 so funny 'cause you said, told my wife I'm gonna write a book. 1139 00:34:56,129 --> 00:34:58,439 I'm gonna be a motivational speaker and I'm gonna be, you 1140 00:34:58,439 --> 00:34:59,219 know, this is what we're gonna do. 1141 00:34:59,219 --> 00:35:01,109 And it just totally, you know, whatever. 1142 00:35:01,109 --> 00:35:05,399 I think I wrote my first book and you do, you put blood, sweat, and tears in it 1143 00:35:05,669 --> 00:35:07,079 and you're just so passionate about it. 1144 00:35:07,079 --> 00:35:10,259 And I was so excited 'cause I was like, even the editor, man, I'm sure she's 1145 00:35:10,259 --> 00:35:11,999 gonna read This's gonna change her life. 1146 00:35:12,049 --> 00:35:14,869 the editor, she sends it back and I'm like, wait a minute, 1147 00:35:14,869 --> 00:35:16,639 is all the red on the paper? 1148 00:35:17,169 --> 00:35:20,079 Her stuff or than mine or what is that? 1149 00:35:20,079 --> 00:35:22,569 You know, like it was more red than black when she got done with it. 1150 00:35:22,569 --> 00:35:27,249 So, but you know, I, it's So funny now because I recently have 1151 00:35:27,249 --> 00:35:30,869 bought a publishing company and so now I see the other side of it. 1152 00:35:31,259 --> 00:35:35,129 And so it's like, oh my gosh, you know, but I did everything wrong 1153 00:35:35,129 --> 00:35:36,119 on the launch of my first book. 1154 00:35:36,199 --> 00:35:40,399 if someone was thinking about writing a book, in your opinion. 1155 00:35:40,749 --> 00:35:42,669 how would you advise as a coach? 1156 00:35:42,669 --> 00:35:46,359 and every, obviously everybody has different reasons for writing a book, but 1157 00:35:46,359 --> 00:35:50,289 would there be any advice or, any wisdom that you would share with people that are 1158 00:35:50,289 --> 00:35:51,789 actually thinking about writing a book? 1159 00:35:51,789 --> 00:35:55,479 Because I know everybody's expectations is they're gonna be the next bestseller. 1160 00:35:55,869 --> 00:35:58,659 The likelihood of that is if you think that's the case, you probably should go 1161 00:35:58,659 --> 00:36:00,489 buy a lottery ticket too, just in case. 1162 00:36:00,489 --> 00:36:00,759 But, 1163 00:36:01,206 --> 00:36:01,476 jb-glossinger_1_04-03-2026_131504: Yeah. 1164 00:36:01,476 --> 00:36:01,686 Yeah. 1165 00:36:01,871 --> 00:36:02,741 ' dallas-burnett_47_04-03-2026_141504: cause there's so many books, but 1166 00:36:02,741 --> 00:36:04,001 what advice would you give people. 1167 00:36:04,176 --> 00:36:05,346 jb-glossinger_1_04-03-2026_131504: it 'cause I've been on both sides of it. 1168 00:36:05,346 --> 00:36:06,626 I've been with Hayhouse, so as a 1169 00:36:06,681 --> 00:36:06,971 dallas-burnett_47_04-03-2026_141504: yeah, 1170 00:36:07,166 --> 00:36:09,206 jb-glossinger_1_04-03-2026_131504: and D grammar student, I wanted to become 1171 00:36:09,206 --> 00:36:10,616 a published author, so that was great. 1172 00:36:10,616 --> 00:36:14,156 Now obviously a lot of stuff I'm doing itself, I'm working with the Amazon 1173 00:36:14,156 --> 00:36:15,926 relaunch and it just gives me control. 1174 00:36:15,926 --> 00:36:18,131 And if somebody wants to come and buy it and write me a me a big check. 1175 00:36:18,161 --> 00:36:18,371 dallas-burnett_47_04-03-2026_141504: yeah. 1176 00:36:18,446 --> 00:36:19,196 jb-glossinger_1_04-03-2026_131504: write it first. 1177 00:36:19,196 --> 00:36:19,736 I would say write. 1178 00:36:19,886 --> 00:36:21,746 I think it's the greatest thing in the world. 1179 00:36:21,806 --> 00:36:24,626 I think there's no experience like opening your book for the first time, 1180 00:36:24,941 --> 00:36:26,006 dallas-burnett_47_04-03-2026_141504: That's true. 1181 00:36:26,126 --> 00:36:26,546 jb-glossinger_1_04-03-2026_131504: did that. 1182 00:36:26,546 --> 00:36:28,196 So first advice is write it. 1183 00:36:28,466 --> 00:36:31,606 Second thing is that, unfortunately you're gonna have to learn marketing. 1184 00:36:31,916 --> 00:36:34,646 it's, unless a publisher's giving you half a million or million dollars. 1185 00:36:34,946 --> 00:36:38,366 You're gonna do all the work and you can't have the expectation that it's 1186 00:36:38,366 --> 00:36:39,686 just gonna go get an Amazon and get it. 1187 00:36:39,686 --> 00:36:41,576 Look, I have a gigantic following. 1188 00:36:41,786 --> 00:36:43,226 I launched this book last week. 1189 00:36:43,226 --> 00:36:43,856 We're doing great. 1190 00:36:43,856 --> 00:36:46,556 It's number one in time management and organization. 1191 00:36:46,556 --> 00:36:47,336 It's doing great. 1192 00:36:47,371 --> 00:36:47,791 dallas-burnett_47_04-03-2026_141504: Oh wow. 1193 00:36:48,056 --> 00:36:48,896 jb-glossinger_1_04-03-2026_131504: reviews, right? 1194 00:36:48,896 --> 00:36:51,836 So they're all five star, but it's not killing it, right? 1195 00:36:51,841 --> 00:36:52,819 It's not, following. 1196 00:36:52,841 --> 00:36:53,171 dallas-burnett_47_04-03-2026_141504: yeah. 1197 00:36:53,276 --> 00:36:54,026 jb-glossinger_1_04-03-2026_131504: and, I got people that are 1198 00:36:54,026 --> 00:36:56,426 paying me to be members that haven't bought the damn book yet. 1199 00:36:56,426 --> 00:36:56,726 So 1200 00:36:57,439 --> 00:36:58,699 dallas-burnett_47_04-03-2026_141504: That is so true though. 1201 00:36:58,699 --> 00:36:59,599 So true. 1202 00:37:00,124 --> 00:37:02,194 jb-glossinger_1_04-03-2026_131504: you just, nobody tells the truth, right? 1203 00:37:02,194 --> 00:37:02,614 So it's like. 1204 00:37:03,919 --> 00:37:07,879 Understand it's your business card, understand what it is, what it's used for. 1205 00:37:07,939 --> 00:37:10,849 And, um, you know, for us, like it's the front end. 1206 00:37:10,909 --> 00:37:11,959 It is important to us. 1207 00:37:11,959 --> 00:37:14,209 We market it, we spend money on it. 1208 00:37:14,459 --> 00:37:17,399 and we're trying to get those readers because readers are professional. 1209 00:37:17,399 --> 00:37:18,449 It's just getting to them. 1210 00:37:18,749 --> 00:37:20,999 And the truth is, if you really do the analysis. 1211 00:37:21,319 --> 00:37:24,589 Most books that are released and there's like 1700 a day, like 1212 00:37:24,734 --> 00:37:25,664 dallas-burnett_47_04-03-2026_141504: Oh yeah, it's massive. 1213 00:37:26,179 --> 00:37:28,489 jb-glossinger_1_04-03-2026_131504: book sales is actually pretty good for a 1214 00:37:28,604 --> 00:37:29,234 dallas-burnett_47_04-03-2026_141504: Oh yeah. 1215 00:37:29,379 --> 00:37:29,799 Oh yeah, 1216 00:37:29,819 --> 00:37:31,019 jb-glossinger_1_04-03-2026_131504: 10,000 is like a bestseller. 1217 00:37:31,019 --> 00:37:31,499 So I 1218 00:37:31,729 --> 00:37:32,169 dallas-burnett_47_04-03-2026_141504: a hundred percent. 1219 00:37:32,309 --> 00:37:34,049 jb-glossinger_1_04-03-2026_131504: at least I did, like, I could just tell you 1220 00:37:34,049 --> 00:37:39,419 from my experience, you know, I spent $40,000 and we ordered I think 4,000 1221 00:37:39,479 --> 00:37:41,789 books and I had special edition and stuff. 1222 00:37:42,149 --> 00:37:43,139 We sold two. 1223 00:37:44,094 --> 00:37:45,359 Like it was a disaster. 1224 00:37:45,594 --> 00:37:47,424 I mean, we had books in the kitchen. 1225 00:37:47,664 --> 00:37:49,584 We had books in the bathroom. 1226 00:37:49,714 --> 00:37:50,914 I hated that book. 1227 00:37:50,964 --> 00:37:53,304 I went from loving it to 80 and you wanna hear something 1228 00:37:53,454 --> 00:37:54,804 stupid, like I had to have a DD. 1229 00:37:54,804 --> 00:37:56,364 So I'm like trying to get this going. 1230 00:37:56,364 --> 00:37:58,014 'cause I think it's the path to freedom. 1231 00:37:58,434 --> 00:37:59,154 dallas-burnett_47_04-03-2026_141504: Yes. 1232 00:37:59,544 --> 00:38:02,394 jb-glossinger_1_04-03-2026_131504: when my editor sent it to me to print it. 1233 00:38:02,784 --> 00:38:04,644 He's like, okay, do one final copy. 1234 00:38:04,644 --> 00:38:05,514 I didn't do that. 1235 00:38:05,784 --> 00:38:07,284 So there were errors all over in it. 1236 00:38:07,579 --> 00:38:07,799 dallas-burnett_47_04-03-2026_141504: Oh. 1237 00:38:07,854 --> 00:38:09,594 jb-glossinger_1_04-03-2026_131504: first speaking event I ever did, we 1238 00:38:09,594 --> 00:38:11,094 put post-it notes, a hundred of them. 1239 00:38:11,919 --> 00:38:14,289 And books like, I'm sorry, we'll correct this. 1240 00:38:14,289 --> 00:38:18,039 We'll get you And I mean, I literally went to this event and didn't sell any 1241 00:38:18,039 --> 00:38:19,989 books and so I had to carry 'em all back. 1242 00:38:20,349 --> 00:38:23,649 I got the call when they came in, the guy's like, do you have the forklift? 1243 00:38:23,649 --> 00:38:24,549 I'm like, A forklift. 1244 00:38:24,549 --> 00:38:26,379 What the hell do you need a forklift for? 1245 00:38:26,589 --> 00:38:29,229 You don't realize how heavy books are like, 1246 00:38:29,289 --> 00:38:30,219 dallas-burnett_47_04-03-2026_141504: yes, yes. 1247 00:38:30,219 --> 00:38:31,899 jb-glossinger_1_04-03-2026_131504: I've made every, if you ever gonna 1248 00:38:31,899 --> 00:38:36,069 talk offline, I've made every mistake publishing that you've ever made. 1249 00:38:36,069 --> 00:38:36,429 Right? 1250 00:38:36,429 --> 00:38:36,849 So. 1251 00:38:37,809 --> 00:38:39,399 I'm glad, I'm glad you're getting into it. 1252 00:38:39,399 --> 00:38:43,469 But I think, people should write the book, have the right expectation, 1253 00:38:43,709 --> 00:38:45,629 and then start building your list. 1254 00:38:45,629 --> 00:38:49,859 And if you wanna do a book launch, like I'm doing this, not a launch, like I don't 1255 00:38:49,859 --> 00:38:52,979 have a bunch of people, advanced readers, like there are some ways to do it. 1256 00:38:52,979 --> 00:38:55,199 My friend Sel spent a hundred grand on her book launch. 1257 00:38:55,444 --> 00:38:56,164 Bestseller. 1258 00:38:56,164 --> 00:38:56,914 She did great. 1259 00:38:57,124 --> 00:38:59,314 But that's the type of commitment, just think about that. 1260 00:38:59,314 --> 00:39:02,234 She spent a hundred grand in two years to launch rich relationships 1261 00:39:02,564 --> 00:39:05,024 and I watched her do it and I was like, wow, that is fantastic. 1262 00:39:05,024 --> 00:39:06,194 I just don't have that energy. 1263 00:39:06,344 --> 00:39:06,674 Like 1264 00:39:06,734 --> 00:39:06,954 dallas-burnett_47_04-03-2026_141504: Yes. 1265 00:39:07,154 --> 00:39:08,114 jb-glossinger_1_04-03-2026_131504: not that important to me. 1266 00:39:08,114 --> 00:39:08,444 But. 1267 00:39:08,774 --> 00:39:08,994 dallas-burnett_47_04-03-2026_141504: Yes. 1268 00:39:08,994 --> 00:39:10,734 jb-glossinger_1_04-03-2026_131504: I think people need to understand, I mean, 1269 00:39:10,734 --> 00:39:12,234 back in the day, we had Result Source. 1270 00:39:12,234 --> 00:39:13,074 I never used it. 1271 00:39:13,074 --> 00:39:14,244 Reed hated it at Hay House. 1272 00:39:14,244 --> 00:39:17,844 I could tell you his conversation, but you know, you could pay, pay 250 grand 1273 00:39:17,874 --> 00:39:21,534 and basically they would aggregate by all the books and then they would go out. 1274 00:39:21,534 --> 00:39:23,634 I don't know if they still do it, but there's a way that 1275 00:39:23,634 --> 00:39:24,834 people would game the system. 1276 00:39:25,044 --> 00:39:25,334 dallas-burnett_47_04-03-2026_141504: Yeah. 1277 00:39:25,374 --> 00:39:26,994 jb-glossinger_1_04-03-2026_131504: I just think Wright, my 1278 00:39:27,204 --> 00:39:28,554 friend Sean Platt's awesome. 1279 00:39:28,554 --> 00:39:28,884 He's a 1280 00:39:28,914 --> 00:39:29,094 dallas-burnett_47_04-03-2026_141504: He's 1281 00:39:29,334 --> 00:39:29,604 jb-glossinger_1_04-03-2026_131504: writer. 1282 00:39:29,634 --> 00:39:29,934 dallas-burnett_47_04-03-2026_141504: writer. 1283 00:39:30,114 --> 00:39:30,834 jb-glossinger_1_04-03-2026_131504: write shit as hell. 1284 00:39:31,351 --> 00:39:31,681 it. 1285 00:39:31,726 --> 00:39:31,876 dallas-burnett_47_04-03-2026_141504: it. 1286 00:39:31,951 --> 00:39:32,491 That's it. 1287 00:39:32,661 --> 00:39:33,731 great Yeah. 1288 00:39:33,961 --> 00:39:35,701 jb-glossinger_1_04-03-2026_131504: don't get so caught up in everything. 1289 00:39:35,701 --> 00:39:39,541 So, again, sorry to go on my tangent, but it is a big part of my life. 1290 00:39:39,921 --> 00:39:40,211 dallas-burnett_47_04-03-2026_141504: Yeah. 1291 00:39:40,411 --> 00:39:41,671 jb-glossinger_1_04-03-2026_131504: the book please, if you're 1292 00:39:41,681 --> 00:39:41,971 dallas-burnett_47_04-03-2026_141504: Yeah. 1293 00:39:42,001 --> 00:39:42,361 jb-glossinger_1_04-03-2026_131504: about it. 1294 00:39:42,571 --> 00:39:43,561 Work with somebody like 1295 00:39:43,611 --> 00:39:44,051 dallas-burnett_47_04-03-2026_141504: Somebody you 1296 00:39:44,251 --> 00:39:45,241 jb-glossinger_1_04-03-2026_131504: some experience. 1297 00:39:45,461 --> 00:39:45,761 I'm not 1298 00:39:45,821 --> 00:39:46,241 dallas-burnett_47_04-03-2026_141504: I'm not here 1299 00:39:46,271 --> 00:39:47,651 jb-glossinger_1_04-03-2026_131504: coach people on book writing. 1300 00:39:47,681 --> 00:39:48,011 That's not 1301 00:39:48,101 --> 00:39:48,961 dallas-burnett_47_04-03-2026_141504: No, no. 1302 00:39:48,966 --> 00:39:50,946 jb-glossinger_1_04-03-2026_131504: but write the book and then get some help 1303 00:39:51,471 --> 00:39:51,761 dallas-burnett_47_04-03-2026_141504: Yeah, 1304 00:39:51,786 --> 00:39:52,026 jb-glossinger_1_04-03-2026_131504: the right 1305 00:39:52,121 --> 00:39:52,921 dallas-burnett_47_04-03-2026_141504: expectations 1306 00:39:52,986 --> 00:39:54,951 jb-glossinger_1_04-03-2026_131504: it is deflating, like I gotta tell you, it was. 1307 00:39:55,941 --> 00:39:58,961 If I didn't have Wayne Dyer and, the books and the systems, 1308 00:39:59,301 --> 00:40:00,471 I could have been suicidal. 1309 00:40:00,631 --> 00:40:01,621 I lost everything. 1310 00:40:01,651 --> 00:40:03,691 it was, we wrote the book and nobody bought it. 1311 00:40:03,691 --> 00:40:06,901 Like you really take your identity in that, right? 1312 00:40:06,901 --> 00:40:09,151 So it's like, how big of a loser am I? 1313 00:40:09,491 --> 00:40:12,661 I went to a bookstore with about 50 books and put 'em on the counter. 1314 00:40:12,661 --> 00:40:13,261 I'll never get this. 1315 00:40:13,261 --> 00:40:16,921 There's a teenager running the bits, like a, just a little hole in the wall. 1316 00:40:17,311 --> 00:40:18,991 They had 20 chairs set up, right? 1317 00:40:18,991 --> 00:40:21,691 So I'm there on the lecter or on the podium with my book, 1318 00:40:21,691 --> 00:40:22,501 getting ready to read it. 1319 00:40:22,741 --> 00:40:23,461 Nobody's there. 1320 00:40:23,671 --> 00:40:24,631 Somebody sat down. 1321 00:40:24,631 --> 00:40:25,351 I start reading. 1322 00:40:25,351 --> 00:40:27,721 They got up, I just kept reading. 1323 00:40:27,721 --> 00:40:29,191 I mean, it, it still brings me to tears. 1324 00:40:29,191 --> 00:40:30,121 I mean, I was crushed. 1325 00:40:30,691 --> 00:40:32,911 I went to the counter and the girl just looked at me, goes, 1326 00:40:32,911 --> 00:40:34,081 do you want the book, the books? 1327 00:40:34,081 --> 00:40:35,101 And I'm like, no, just leave them. 1328 00:40:35,101 --> 00:40:36,151 And I went in the car and cried. 1329 00:40:37,051 --> 00:40:37,361 I don't think. 1330 00:40:38,041 --> 00:40:43,031 People really understand, the crushing defeats that you go 1331 00:40:43,031 --> 00:40:45,221 through sometime to build stuff. 1332 00:40:45,341 --> 00:40:46,661 dallas-burnett_47_04-03-2026_141504: Oh, it's tough. 1333 00:40:47,111 --> 00:40:47,261 jb-glossinger_1_04-03-2026_131504: it 1334 00:40:47,261 --> 00:40:49,991 dallas-burnett_47_04-03-2026_141504: think it is so tough and I think that's 1335 00:40:49,991 --> 00:40:54,401 a hard thing for creators specifically because people don't understand, 1336 00:40:54,401 --> 00:40:58,331 like I, for a long time, like when I was young, one of the first lessons, 1337 00:40:58,331 --> 00:41:01,871 like I had, I worked with my in the fam, the family business, right? 1338 00:41:01,871 --> 00:41:05,751 Growing up, my dad and his two brothers started a company together, when 1339 00:41:05,751 --> 00:41:07,701 I was like four or five years old. 1340 00:41:07,971 --> 00:41:10,761 And one of the first things they would ask me, like I'd do a job 1341 00:41:10,791 --> 00:41:13,121 'cause I'm little, Tough when you're growing up in a family business. 1342 00:41:13,151 --> 00:41:16,211 'cause like they see every mistake and everything. 1343 00:41:16,211 --> 00:41:18,971 Like you're learning to, to live and work and stuff. 1344 00:41:18,971 --> 00:41:20,771 And they just like, oh, You know, whatever. 1345 00:41:20,951 --> 00:41:25,211 And this was not the, necessarily the, the most, uh, it was very direct 1346 00:41:25,211 --> 00:41:26,621 environment, let's just say that. 1347 00:41:26,621 --> 00:41:30,191 And so one of the lessons, it was always, would you sign your name to that? 1348 00:41:30,191 --> 00:41:32,831 If I heard that one time, I heard it a million times, 1349 00:41:32,861 --> 00:41:34,061 would you sign your name to it? 1350 00:41:34,061 --> 00:41:34,541 And I'm like. 1351 00:41:34,841 --> 00:41:35,471 Seven. 1352 00:41:35,521 --> 00:41:36,756 I'm like, oh no. 1353 00:41:36,826 --> 00:41:37,916 Yeah, yeah. 1354 00:41:37,996 --> 00:41:38,796 I signed my name to. 1355 00:41:38,796 --> 00:41:39,781 They're like, well, you should. 1356 00:41:40,081 --> 00:41:43,141 But then when you get, when you create something for the first time, it, I 1357 00:41:43,141 --> 00:41:46,951 don't care if it's a piece of artwork, I totally know why artists sign their work. 1358 00:41:47,251 --> 00:41:52,601 It's totally exposing musics, putting out a cd, a book, an author, because when 1359 00:41:52,601 --> 00:41:54,086 you put it out to the world, it's like. 1360 00:41:55,121 --> 00:41:56,921 Oh my gosh, I'm naked, I'm here. 1361 00:41:56,921 --> 00:41:57,251 I am. 1362 00:41:57,251 --> 00:42:00,551 Especially if it's authentic and you put all your blood, sweat, and tears into it, 1363 00:42:00,761 --> 00:42:03,131 you feel naked and your name is on it. 1364 00:42:03,131 --> 00:42:07,361 And so like when someone, when it just doesn't respond well, or people, 1365 00:42:07,361 --> 00:42:10,241 you know, don't take it in, like, even if they don't, it's not like 1366 00:42:10,241 --> 00:42:12,671 you're getting mocked, but just if they don't take it like they're like. 1367 00:42:13,036 --> 00:42:13,876 Eh, meh. 1368 00:42:14,206 --> 00:42:16,036 That's almost like as worse. 1369 00:42:16,036 --> 00:42:17,986 Like I'd rather be like somebody, I don't believe it. 1370 00:42:17,986 --> 00:42:19,366 At least you could have an argument about it. 1371 00:42:19,366 --> 00:42:21,946 But if they're like, meh, then you're like, that's me. 1372 00:42:21,946 --> 00:42:22,666 You just, man. 1373 00:42:22,776 --> 00:42:23,556 jb-glossinger_1_04-03-2026_131504: Exactly. 1374 00:42:23,806 --> 00:42:24,346 dallas-burnett_47_04-03-2026_141504: what? 1375 00:42:24,346 --> 00:42:26,146 And so I think that's Exactly. 1376 00:42:26,146 --> 00:42:26,446 right. 1377 00:42:26,446 --> 00:42:29,206 when you put your name on something as a creator, it takes 1378 00:42:29,206 --> 00:42:30,406 a lot of courage to do that. 1379 00:42:30,406 --> 00:42:31,276 Put it out to the world. 1380 00:42:31,836 --> 00:42:33,486 and that doesn't, it doesn't have to be art. 1381 00:42:33,486 --> 00:42:35,616 It could be a business plan to your team. 1382 00:42:35,826 --> 00:42:36,726 It could be anything. 1383 00:42:36,756 --> 00:42:38,256 Anything that you own. 1384 00:42:38,556 --> 00:42:39,486 'cause that's what it is. 1385 00:42:39,486 --> 00:42:40,206 That's what we talk about. 1386 00:42:40,206 --> 00:42:40,566 Ownership. 1387 00:42:40,566 --> 00:42:42,126 I love talking about ownership. 1388 00:42:42,426 --> 00:42:46,016 and that idea and, with our teams, because when you own something, you're 1389 00:42:46,016 --> 00:42:47,126 willing to sign your name to it. 1390 00:42:47,126 --> 00:42:50,306 But when you do that, you're also saying, I gotta have enough bravery 1391 00:42:50,306 --> 00:42:53,006 and courage to put it out there and deal with that and be okay. 1392 00:42:53,006 --> 00:42:54,686 I've gotta be comfortable enough with myself. 1393 00:42:54,686 --> 00:42:55,916 'cause it is so hard. 1394 00:42:56,031 --> 00:42:56,846 It is hard. 1395 00:42:56,846 --> 00:42:57,656 It's hard to do that. 1396 00:42:57,666 --> 00:42:58,056 jb-glossinger_1_04-03-2026_131504: Yeah. 1397 00:42:58,056 --> 00:42:59,076 Well, and there's two points. 1398 00:42:59,076 --> 00:43:01,476 You know, Don McGill, Reese says, don't take anything personally. 1399 00:43:01,476 --> 00:43:01,836 Right. 1400 00:43:01,836 --> 00:43:05,176 And it's really hard, to not take it personally. 1401 00:43:05,176 --> 00:43:08,716 when you put your love and energy into something, it's hard, 1402 00:43:08,716 --> 00:43:10,126 you're gonna take it personally. 1403 00:43:10,126 --> 00:43:10,786 a again. 1404 00:43:10,966 --> 00:43:13,936 You also gotta realize that even the best in the world fail, like 1405 00:43:13,936 --> 00:43:16,636 the venture capitalists of the best in the world hit it 30%. 1406 00:43:17,046 --> 00:43:17,336 dallas-burnett_47_04-03-2026_141504: Yeah. 1407 00:43:17,391 --> 00:43:19,201 jb-glossinger_1_04-03-2026_131504: and sometimes we think that, hey, 1408 00:43:19,201 --> 00:43:21,361 the book's gonna be the thing that makes the thing happen. 1409 00:43:21,361 --> 00:43:23,941 But it's just one of those seven failures that gets you to the 1410 00:43:23,941 --> 00:43:25,381 30% that makes all the money. 1411 00:43:25,856 --> 00:43:26,186 Right. 1412 00:43:26,186 --> 00:43:27,051 And in business we 1413 00:43:27,101 --> 00:43:27,321 dallas-burnett_47_04-03-2026_141504: yes, 1414 00:43:27,381 --> 00:43:28,191 jb-glossinger_1_04-03-2026_131504: that too. 1415 00:43:28,411 --> 00:43:31,261 I'm a sales background, so it's like you need seven sales or 1416 00:43:31,261 --> 00:43:32,851 seven touches to close a sale. 1417 00:43:33,031 --> 00:43:34,681 Most people quit at one or two. 1418 00:43:34,681 --> 00:43:37,471 And I think this all feeds into that. 1419 00:43:37,471 --> 00:43:38,101 Like this is 1420 00:43:38,191 --> 00:43:38,411 dallas-burnett_47_04-03-2026_141504: yes. 1421 00:43:38,641 --> 00:43:40,561 jb-glossinger_1_04-03-2026_131504: of the identity kind of thing, which 1422 00:43:40,741 --> 00:43:42,661 of course, my expectations are up. 1423 00:43:42,661 --> 00:43:45,421 I have informed optimism and we can get into that a little bit and the 1424 00:43:45,631 --> 00:43:47,401 Cameron's kind of cycle of failure. 1425 00:43:47,401 --> 00:43:48,991 But I talk about that in my book. 1426 00:43:48,991 --> 00:43:49,831 But it's like I had this. 1427 00:43:50,126 --> 00:43:53,546 Uninformed optimism that I was so gonna build this big au, 1428 00:43:53,546 --> 00:43:55,076 you know, be this huge author. 1429 00:43:55,076 --> 00:43:58,406 And then I hit the next part of the cycle, which is informed pessimism. 1430 00:43:58,406 --> 00:43:58,856 I'm like, oh 1431 00:43:59,051 --> 00:43:59,751 dallas-burnett_47_04-03-2026_141504: Oh shit, this 1432 00:43:59,846 --> 00:44:01,496 jb-glossinger_1_04-03-2026_131504: work the way I thought it was gonna work. 1433 00:44:01,826 --> 00:44:03,206 And now you have a crisis of meaning. 1434 00:44:03,206 --> 00:44:08,936 And what most people do at that, what most people do is they're going to come back 1435 00:44:09,146 --> 00:44:13,226 and they're gonna go back to, you know, the original thing and do something else. 1436 00:44:13,226 --> 00:44:14,106 They're gonna start all over again. 1437 00:44:14,771 --> 00:44:15,251 dallas-burnett_47_04-03-2026_141504: Yeah. 1438 00:44:15,371 --> 00:44:16,421 I think that's true. 1439 00:44:16,751 --> 00:44:19,671 I think I, I would love to unpack that idea, from get it 1440 00:44:19,671 --> 00:44:21,081 done now, the cycle of failure. 1441 00:44:21,081 --> 00:44:22,461 'cause you said that you glossed over that. 1442 00:44:22,461 --> 00:44:25,751 But I think that's such a hallmark of great leaders, of great 1443 00:44:25,751 --> 00:44:29,771 coaches is that they understand how to move through failure. 1444 00:44:30,141 --> 00:44:33,771 and so I'd love to hear more about that from your book and stuff on how, 1445 00:44:33,816 --> 00:44:35,076 jb-glossinger_1_04-03-2026_131504: So we, just real quick. 1446 00:44:35,076 --> 00:44:39,156 So Harold Cameron is a guy that you know, that I quote in the book. 1447 00:44:39,156 --> 00:44:42,921 He came up with this cycle and he was, we all know Elizabeth 1448 00:44:42,921 --> 00:44:44,226 Cooper, Ross Elizabeth Cooper. 1449 00:44:44,226 --> 00:44:46,536 Ross is wrote on death and dying. 1450 00:44:46,536 --> 00:44:46,936 Who's this really? 1451 00:44:47,671 --> 00:44:51,271 Solid person on grieving, you know, she does the grieving cycle. 1452 00:44:51,571 --> 00:44:55,201 And, he was, he, so he looked at this from an entrepreneur standpoint 1453 00:44:55,201 --> 00:44:58,111 and said, okay, there's kind of this pattern that happens with people. 1454 00:44:58,291 --> 00:45:01,951 They start off with this really excitement, this uninformed optimism. 1455 00:45:01,961 --> 00:45:05,741 I'm gonna build this business, I'm gonna write this book, I'm gonna do this thing. 1456 00:45:06,011 --> 00:45:08,681 And so you start going, and then you get informed pessimism where 1457 00:45:08,681 --> 00:45:12,101 the informed pessimism is, oh shit, there's a lot more to this. 1458 00:45:12,461 --> 00:45:14,861 I gotta do marketing, I gotta do this, I gotta do that. 1459 00:45:15,586 --> 00:45:18,886 And that leads you to this crisis of meaning, like, well, I don't 1460 00:45:18,886 --> 00:45:20,176 know if I wanna do all that. 1461 00:45:20,176 --> 00:45:20,566 Right? 1462 00:45:20,986 --> 00:45:24,616 So what happens with most people is at that stage, either burnout 1463 00:45:24,616 --> 00:45:28,966 or they find something new, which leads us back to guess what? 1464 00:45:28,966 --> 00:45:29,926 Uninformed optimism. 1465 00:45:29,986 --> 00:45:31,906 Oh, I'm gonna go launch the new product. 1466 00:45:31,906 --> 00:45:31,966 I'm 1467 00:45:32,071 --> 00:45:32,131 dallas-burnett_47_04-03-2026_141504: Yeah, 1468 00:45:32,176 --> 00:45:32,626 jb-glossinger_1_04-03-2026_131504: do this. 1469 00:45:33,256 --> 00:45:34,906 Oh, it's harder than I thought it was. 1470 00:45:35,146 --> 00:45:35,386 Boom. 1471 00:45:35,386 --> 00:45:36,736 And it's a dopamine cycle. 1472 00:45:36,736 --> 00:45:39,016 So how do you break through that is you get great coaches, you get 1473 00:45:39,016 --> 00:45:41,176 great mentors, and you go from. 1474 00:45:42,091 --> 00:45:45,811 uninformed optimism to informed optimism. 1475 00:45:45,811 --> 00:45:48,211 You start to understand this is what it's gonna take. 1476 00:45:48,211 --> 00:45:51,421 These are the systems I need to build, this is what it's gonna happen. 1477 00:45:51,421 --> 00:45:54,301 And then what happens is that leads you to success. 1478 00:45:54,511 --> 00:45:54,721 So 1479 00:45:54,826 --> 00:45:55,246 dallas-burnett_47_04-03-2026_141504: agreed. 1480 00:45:55,351 --> 00:45:57,251 jb-glossinger_1_04-03-2026_131504: most people are in that failure loop they 1481 00:45:57,251 --> 00:46:01,361 call it, where it just this continually chase the next thing to kind of find 1482 00:46:01,361 --> 00:46:02,561 the next thing that you're going to do. 1483 00:46:02,561 --> 00:46:04,511 And they're constantly in this process. 1484 00:46:04,736 --> 00:46:06,641 dallas-burnett_47_04-03-2026_141504: Again, I go back to that, 1485 00:46:06,641 --> 00:46:09,851 the original example that you said, that it's just going by 1486 00:46:09,851 --> 00:46:11,441 McDonald's every day for breakfast. 1487 00:46:11,441 --> 00:46:12,791 That's that dopamine hit. 1488 00:46:12,791 --> 00:46:14,381 I just need something in the morning. 1489 00:46:14,591 --> 00:46:17,381 I'm gonna get that mocha ccha latte, whatever, whether it's 1490 00:46:17,381 --> 00:46:18,821 McDonald's or Starbucks, and hit it. 1491 00:46:19,181 --> 00:46:21,221 And I get that immediate dopamine hit. 1492 00:46:21,251 --> 00:46:23,831 'cause it just kind of is a short term thing, but. 1493 00:46:24,046 --> 00:46:27,676 If you're looking for long-term, you gotta be able to embrace that process. 1494 00:46:27,676 --> 00:46:32,296 You gotta embrace, and it's like you said, it's that having that informed optimism. 1495 00:46:32,386 --> 00:46:37,336 It's like the information is not, the information is just information. 1496 00:46:37,696 --> 00:46:41,956 The optimism is like, I can approach this information and be like, good grief. 1497 00:46:42,311 --> 00:46:44,471 And just be overwhelmed and go and do something else. 1498 00:46:44,471 --> 00:46:47,111 Or I can approach that information and respond in a way that's more 1499 00:46:47,111 --> 00:46:50,511 optimistic and say, look, I know it's gonna be hard and we like it, 1500 00:46:50,601 --> 00:46:53,121 you know, we like, we going to, we gonna do it even though it's hard. 1501 00:46:53,301 --> 00:46:53,991 I, love that. 1502 00:46:53,991 --> 00:46:54,561 I love that. 1503 00:46:54,561 --> 00:46:55,521 I love that cycle. 1504 00:46:55,581 --> 00:46:56,601 That's really good stuff. 1505 00:46:57,051 --> 00:46:58,521 Well man, this has just been great. 1506 00:46:58,521 --> 00:46:58,581 yeah, 1507 00:46:58,686 --> 00:47:00,036 jb-glossinger_1_04-03-2026_131504: I started the book off with that 1508 00:47:00,036 --> 00:47:02,766 because it was really important for people to understand. 1509 00:47:02,766 --> 00:47:05,826 'cause I get a lot of executives that they get in that pattern of chasing the 1510 00:47:05,826 --> 00:47:07,956 new thing, the, we're in productivity. 1511 00:47:07,956 --> 00:47:10,806 So it's a lot of new tools, like the Remarkable then it's oh, I'll get a 1512 00:47:10,806 --> 00:47:12,756 books device or I'll get an iPad and it's 1513 00:47:13,211 --> 00:47:13,501 dallas-burnett_47_04-03-2026_141504: Yeah. 1514 00:47:13,566 --> 00:47:14,016 jb-glossinger_1_04-03-2026_131504: tools. 1515 00:47:14,016 --> 00:47:15,186 We gotta slow down here. 1516 00:47:15,186 --> 00:47:16,596 Let's get something that's working. 1517 00:47:16,906 --> 00:47:20,646 and that's why we started with the Cameron Cycle, which I did appreciate that. 1518 00:47:20,646 --> 00:47:21,691 I actually thought it was adii. 1519 00:47:22,181 --> 00:47:24,521 Attributed to Elizabeth Kler Ross, but it actually 1520 00:47:24,561 --> 00:47:24,781 dallas-burnett_47_04-03-2026_141504: Ah, 1521 00:47:24,911 --> 00:47:26,021 jb-glossinger_1_04-03-2026_131504: somebody else put it together and 1522 00:47:26,021 --> 00:47:27,046 then I modified it a little bit too. 1523 00:47:27,666 --> 00:47:28,896 dallas-burnett_47_04-03-2026_141504: that's really good stuff. 1524 00:47:28,896 --> 00:47:29,496 I love that. 1525 00:47:29,496 --> 00:47:30,576 All right, you guys. 1526 00:47:30,936 --> 00:47:33,636 You guys, if you haven't already, you guys gotta go out 1527 00:47:33,636 --> 00:47:35,076 and buy the book, check it out. 1528 00:47:35,076 --> 00:47:36,726 This is really, really good stuff. 1529 00:47:36,726 --> 00:47:37,836 Get it done now. 1530 00:47:38,166 --> 00:47:41,946 By JB and I wanna ask one last question before we finish up. 1531 00:47:42,306 --> 00:47:46,626 You've had like over two decades of daily coaching right? 1532 00:47:46,756 --> 00:47:47,326 in the morning. 1533 00:47:47,326 --> 00:47:48,136 Morning coach. 1534 00:47:48,466 --> 00:47:49,876 You've written multiple books. 1535 00:47:50,326 --> 00:47:51,796 What's one story. 1536 00:47:52,531 --> 00:47:57,181 From either a member or someone you've coached or some interaction 1537 00:47:57,181 --> 00:48:01,811 you've had through this that kind of reminds you that you showing up every 1538 00:48:01,811 --> 00:48:06,491 day is a, is a huge deal and that it's, it keeps that motivation going. 1539 00:48:06,896 --> 00:48:08,266 jb-glossinger_1_04-03-2026_131504: Well, it's, my people are the 1540 00:48:08,266 --> 00:48:09,586 most important thing, right? 1541 00:48:09,586 --> 00:48:11,656 So it's like just the coaching in general. 1542 00:48:11,656 --> 00:48:15,656 Like I had, I talked about, Juergen, a German engineer who came into one of my 1543 00:48:15,656 --> 00:48:19,496 meetings and we, he implemented our system and he implemented it three years ago, 1544 00:48:19,496 --> 00:48:20,816 and his wife said, what are you doing? 1545 00:48:20,996 --> 00:48:22,346 Like, why are you listening to stuff? 1546 00:48:22,346 --> 00:48:23,516 Why are you spending that money? 1547 00:48:23,516 --> 00:48:24,566 This is the dumbest thing. 1548 00:48:25,301 --> 00:48:29,226 And, he said she was crazy and he had, he was, I didn't even know this till later, 1549 00:48:29,226 --> 00:48:33,156 but he actually was like, where I was like, he was having heart issues and super 1550 00:48:33,156 --> 00:48:36,306 smart guy, and so he started organizing, working with a coach, getting things 1551 00:48:36,306 --> 00:48:37,746 structured right, using our systems. 1552 00:48:38,046 --> 00:48:39,726 The next year she was okay, you're doing this. 1553 00:48:39,726 --> 00:48:42,126 But the third year took three years, right? 1554 00:48:42,126 --> 00:48:42,366 So it 1555 00:48:42,366 --> 00:48:42,586 dallas-burnett_47_04-03-2026_141504: Wow. 1556 00:48:42,636 --> 00:48:43,506 jb-glossinger_1_04-03-2026_131504: the first year, it wasn't the second year. 1557 00:48:43,506 --> 00:48:46,536 The third year she comes in and says, I don't know what you're doing, 1558 00:48:46,536 --> 00:48:48,096 but I love the man you've become. 1559 00:48:48,984 --> 00:48:49,374 And to 1560 00:48:49,514 --> 00:48:49,914 dallas-burnett_47_04-03-2026_141504: good stuff. 1561 00:48:49,974 --> 00:48:51,684 jb-glossinger_1_04-03-2026_131504: was the, I, it almost brought me to tears. 1562 00:48:51,684 --> 00:48:52,764 I'm like, that's all I care about. 1563 00:48:52,934 --> 00:48:53,474 dallas-burnett_47_04-03-2026_141504: that's, it. 1564 00:48:53,544 --> 00:48:54,264 jb-glossinger_1_04-03-2026_131504: doing my job. 1565 00:48:54,354 --> 00:48:55,344 And I'll give you another one. 1566 00:48:55,374 --> 00:48:58,114 John, who's been with me for years, I remember four years ago 1567 00:48:58,114 --> 00:48:59,284 he said, I'm taking up a guitar. 1568 00:48:59,494 --> 00:49:03,334 He posted on our community last week that he was at a service, worship 1569 00:49:03,334 --> 00:49:04,434 service, playing guitar in public. 1570 00:49:05,524 --> 00:49:05,744 dallas-burnett_47_04-03-2026_141504: Wow. 1571 00:49:05,914 --> 00:49:06,784 jb-glossinger_1_04-03-2026_131504: That's what I 1572 00:49:07,124 --> 00:49:07,664 dallas-burnett_47_04-03-2026_141504: That's it. 1573 00:49:07,774 --> 00:49:08,314 jb-glossinger_1_04-03-2026_131504: experiences. 1574 00:49:08,314 --> 00:49:11,294 We can all go build businesses, but at the end of the day, what are you 1575 00:49:11,294 --> 00:49:12,944 doing to become a better human being? 1576 00:49:12,944 --> 00:49:13,394 Like I, 1577 00:49:13,514 --> 00:49:13,734 dallas-burnett_47_04-03-2026_141504: Yes. 1578 00:49:14,084 --> 00:49:15,584 jb-glossinger_1_04-03-2026_131504: blessing is I've had to 1579 00:49:15,809 --> 00:49:15,899 dallas-burnett_47_04-03-2026_141504: Yes. 1580 00:49:15,899 --> 00:49:16,379 show up 1581 00:49:16,454 --> 00:49:17,354 jb-glossinger_1_04-03-2026_131504: this every 1582 00:49:17,604 --> 00:49:18,264 dallas-burnett_47_04-03-2026_141504: day, Yep. 1583 00:49:18,404 --> 00:49:18,744 you know? 1584 00:49:18,764 --> 00:49:20,054 jb-glossinger_1_04-03-2026_131504: And if I didn't have to show up 1585 00:49:20,154 --> 00:49:20,744 dallas-burnett_47_04-03-2026_141504: every day, 1586 00:49:20,834 --> 00:49:21,704 jb-glossinger_1_04-03-2026_131504: knows where I'd be. 1587 00:49:21,894 --> 00:49:24,294 But, so it's, I'm always say I'm the messenger, not the 1588 00:49:24,294 --> 00:49:27,414 message is really important to me that I've just worked hard. 1589 00:49:27,414 --> 00:49:30,084 I've read books, I've, you know, worked with people and I 1590 00:49:30,084 --> 00:49:31,884 respect everybody and I humbly. 1591 00:49:32,304 --> 00:49:36,054 You know, have done this a long time, and I think it's just, if people 1592 00:49:36,054 --> 00:49:39,359 can just show up and keep getting better, that's what life's about. 1593 00:49:39,729 --> 00:49:40,299 dallas-burnett_47_04-03-2026_141504: That's what it's all 1594 00:49:40,299 --> 00:49:41,649 about, man, I love that. 1595 00:49:41,649 --> 00:49:42,789 Love those stories. 1596 00:49:42,819 --> 00:49:44,529 and it totally resonates with me. 1597 00:49:44,779 --> 00:49:46,339 it was exactly what I would expect. 1598 00:49:46,389 --> 00:49:50,799 it's so rewarding to see someone else get to the finish line, 1599 00:49:50,799 --> 00:49:54,729 finish well finish strong and it makes, it feels my bucket as well. 1600 00:49:54,729 --> 00:49:56,619 When that happens, when you see that happen, you can 1601 00:49:56,619 --> 00:49:57,519 move through it with people. 1602 00:49:57,594 --> 00:49:58,464 jb-glossinger_1_04-03-2026_131504: have to tell you, it's funny, 1603 00:49:58,464 --> 00:50:00,984 I got a robot running here, but I'm here with my senior parents. 1604 00:50:00,984 --> 00:50:03,504 So one of the things I have the ability to do is come up here because 1605 00:50:03,774 --> 00:50:05,154 my mama had some cancer issues. 1606 00:50:05,154 --> 00:50:05,604 She's done. 1607 00:50:05,604 --> 00:50:06,174 Well, it's, 1608 00:50:06,249 --> 00:50:07,029 dallas-burnett_47_04-03-2026_141504: Sorry, 1609 00:50:07,344 --> 00:50:07,554 jb-glossinger_1_04-03-2026_131504: but I 1610 00:50:07,719 --> 00:50:08,409 dallas-burnett_47_04-03-2026_141504: but I think my stepdad 1611 00:50:08,454 --> 00:50:08,874 jb-glossinger_1_04-03-2026_131504: jumped in here. 1612 00:50:08,874 --> 00:50:10,824 Their power's out, so they happen to be up 1613 00:50:10,899 --> 00:50:12,189 dallas-burnett_47_04-03-2026_141504: oh no. 1614 00:50:12,189 --> 00:50:13,209 Hey, come on. 1615 00:50:13,209 --> 00:50:14,829 We'll have him on the last 10%. 1616 00:50:14,829 --> 00:50:16,359 I saw him sneaking in the back. 1617 00:50:16,494 --> 00:50:18,714 jb-glossinger_1_04-03-2026_131504: yeah, their power been out for two days. 1618 00:50:18,714 --> 00:50:18,774 So 1619 00:50:18,789 --> 00:50:20,469 dallas-burnett_47_04-03-2026_141504: Oh, bless her heart. 1620 00:50:20,544 --> 00:50:20,784 jb-glossinger_1_04-03-2026_131504: case 1621 00:50:20,829 --> 00:50:20,949 dallas-burnett_47_04-03-2026_141504: No. 1622 00:50:21,054 --> 00:50:21,984 jb-glossinger_1_04-03-2026_131504: watching going, did somebody, 1623 00:50:22,314 --> 00:50:22,734 dallas-burnett_47_04-03-2026_141504: Hey. 1624 00:50:22,734 --> 00:50:24,354 Yeah, we'll just wave at it, man. 1625 00:50:24,354 --> 00:50:25,134 It's all good. 1626 00:50:25,164 --> 00:50:26,964 listen, I know this has been a great show. 1627 00:50:26,964 --> 00:50:29,094 We do two things on the last 10%. 1628 00:50:29,094 --> 00:50:32,384 First of all, tell our listeners how they can get in touch with you, find 1629 00:50:32,384 --> 00:50:35,574 more information about your book and how to get and connect with you 1630 00:50:35,574 --> 00:50:36,654 if they want to connect with you. 1631 00:50:36,654 --> 00:50:37,764 jb-glossinger_1_04-03-2026_131504: I'm gonna create a link for you. 1632 00:50:37,764 --> 00:50:40,014 We'll do morning coach.com/ten. 1633 00:50:40,434 --> 00:50:41,334 dallas-burnett_47_04-03-2026_141504: Okay? 1634 00:50:41,334 --> 00:50:42,414 10. All right. 1635 00:50:42,534 --> 00:50:43,914 jb-glossinger_1_04-03-2026_131504: free planner for the remarkable. 1636 00:50:43,914 --> 00:50:44,814 You'll wanna get that, 1637 00:50:45,144 --> 00:50:45,894 dallas-burnett_47_04-03-2026_141504: Wow. 1638 00:50:46,014 --> 00:50:47,184 jb-glossinger_1_04-03-2026_131504: a little more on me, so that way 1639 00:50:47,184 --> 00:50:49,884 We'll, they, there's a reason I'm not gonna ask for emails or anything. 1640 00:50:49,884 --> 00:50:50,199 They can and 1641 00:50:50,709 --> 00:50:51,969 dallas-burnett_47_04-03-2026_141504: we'll put it in the show notes. 1642 00:50:51,969 --> 00:50:53,109 We'll put the link in the show notes. 1643 00:50:53,109 --> 00:50:55,419 If you're driving, you can click on it when you get where you're going. 1644 00:50:55,419 --> 00:50:57,309 Last question and then we're done. 1645 00:50:57,669 --> 00:51:01,659 if you were to say there was someone you wanted to hear on the last 1646 00:51:01,659 --> 00:51:05,049 10%, maybe somebody you know, maybe somebody you don't know, it, just 1647 00:51:05,049 --> 00:51:08,644 anybody that you would like to hear on the last 10%, who would it be? 1648 00:51:09,179 --> 00:51:09,669 jb-glossinger_1_04-03-2026_131504: Perfect. 1649 00:51:09,674 --> 00:51:09,864 Wow. 1650 00:51:09,864 --> 00:51:13,494 That's a really, really, really great question because most of 1651 00:51:13,494 --> 00:51:14,754 the people I wanna hear are dead. 1652 00:51:14,844 --> 00:51:15,984 Like that's the thing most of. 1653 00:51:17,409 --> 00:51:18,339 dallas-burnett_47_04-03-2026_141504: That would be hard. 1654 00:51:18,669 --> 00:51:20,714 That'd be a hard one for us to conjure up. 1655 00:51:20,739 --> 00:51:22,269 jb-glossinger_1_04-03-2026_131504: I mean, it's Easter here, so I say 1656 00:51:22,269 --> 00:51:23,859 Jesus, but that's not gonna work. 1657 00:51:23,859 --> 00:51:24,189 Right. 1658 00:51:26,499 --> 00:51:27,159 That's tough. 1659 00:51:27,159 --> 00:51:28,869 I mean, I, I'm not a big hero guy. 1660 00:51:28,869 --> 00:51:30,729 You know who, this is gonna be a really weird one. 1661 00:51:30,774 --> 00:51:31,064 dallas-burnett_47_04-03-2026_141504: Okay. 1662 00:51:31,064 --> 00:51:31,664 I'll take weird. 1663 00:51:32,439 --> 00:51:33,369 jb-glossinger_1_04-03-2026_131504: Bo Jackson. 1664 00:51:34,299 --> 00:51:35,469 dallas-burnett_47_04-03-2026_141504: Oh man. 1665 00:51:35,739 --> 00:51:38,979 Oh, if we could get in touch with Bud Jackson, that would be a fun conversation. 1666 00:51:39,009 --> 00:51:40,239 jb-glossinger_1_04-03-2026_131504: of all time. 1667 00:51:40,269 --> 00:51:41,949 I mean, I just have massive respect. 1668 00:51:41,949 --> 00:51:46,189 Quiet, didn't do much, but that's somebody that I would like to shake his hand 1669 00:51:46,189 --> 00:51:49,609 one day and hear a little more of his story because he is not out there much. 1670 00:51:49,609 --> 00:51:52,669 I know he is really private as a person, but growing up that 1671 00:51:52,669 --> 00:51:53,929 guy could play sports, man. 1672 00:51:53,929 --> 00:51:54,019 He 1673 00:51:54,134 --> 00:51:54,994 dallas-burnett_47_04-03-2026_141504: He really could. 1674 00:51:55,099 --> 00:51:55,489 jb-glossinger_1_04-03-2026_131504: world. 1675 00:51:55,819 --> 00:51:56,299 Yeah. 1676 00:51:56,544 --> 00:51:56,939 dallas-burnett_47_04-03-2026_141504: Well listen. 1677 00:51:57,054 --> 00:51:57,514 You know what? 1678 00:51:58,339 --> 00:51:58,879 Why not? 1679 00:51:58,879 --> 00:52:00,259 We'll tr we'll see if we can reach out. 1680 00:52:00,259 --> 00:52:05,659 We'll see if we can find Bo Jackson and if we do, I'm gonna be like, Bo, let's do it. 1681 00:52:05,659 --> 00:52:06,409 Let's Just do it. 1682 00:52:06,409 --> 00:52:06,889 baby. 1683 00:52:07,069 --> 00:52:07,729 I love that. 1684 00:52:07,729 --> 00:52:09,079 I loved him as an athlete too. 1685 00:52:09,079 --> 00:52:09,559 That was great. 1686 00:52:09,559 --> 00:52:12,679 Well, listen, JB, thank you so much for being on the show today. 1687 00:52:12,739 --> 00:52:14,419 You've had some amazing wisdom. 1688 00:52:14,419 --> 00:52:17,329 I know our listeners just have digging this and eating it, up. 1689 00:52:17,634 --> 00:52:19,434 And, everybody go buy his book. 1690 00:52:19,704 --> 00:52:20,874 Go buy j b's book. 1691 00:52:20,874 --> 00:52:21,984 I know you'll enjoy it. 1692 00:52:22,044 --> 00:52:23,034 you've already heard. 1693 00:52:23,034 --> 00:52:23,664 Get it done. 1694 00:52:23,664 --> 00:52:26,454 Now check out his daily, the morning coach. 1695 00:52:26,454 --> 00:52:27,144 Check it all out. 1696 00:52:27,144 --> 00:52:28,554 We're gonna give you a link in the show notes. 1697 00:52:28,884 --> 00:52:31,044 JB thanks again for being on the last 10%. 1698 00:52:31,559 --> 00:52:32,314 jb-glossinger_1_04-03-2026_131504: I love it, brother. 1699 00:52:32,314 --> 00:52:33,542 Have a great one, everybody.