1
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when you make the switch from a constant
launch mode cycle to an evergreen

2
00:00:05,340 --> 00:00:07,649
cycle, that does have its challenges.

3
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Find the time to pull out of your
business, and actually foc focus on your

4
00:00:12,350 --> 00:00:14,209
business and on your quality of life.

5
00:00:14,316 --> 00:00:17,766
when humans have a constrained
window in which they need to

6
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get shit done, they get it done.

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All of us have so much fire inside of
us, so much fire, light, brilliance

8
00:00:25,773 --> 00:00:30,213
inside of us that we all have to
be realistic, um, with ourselves

9
00:00:30,453 --> 00:00:34,353
because fire, energy, anything like
that, like, it's like nuclear energy,

10
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fire energy,

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any kind of energy

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is powerful if it's
harnessed in the right way.

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And it's deadly if it's not
harnessed in the right way.

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00:00:46,947 --> 00:00:51,327
Joy Houston, we are back
for numeral dose with you.

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00:00:51,447 --> 00:00:52,137
How you doing this?

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00:00:52,137 --> 00:00:53,697
Fine morning here.

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I'm doing good.

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00:00:54,687 --> 00:00:56,967
I'm, I'm happy to be back with you.

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00:00:56,967 --> 00:01:00,117
I hope you got your, uh, peptide
stack in order last time we chatted.

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Right.

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00:01:00,912 --> 00:01:01,992
Yeah, I know I do.

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How about you listening?

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Watching, um, my hand's always
feeling slightly better.

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00:01:06,762 --> 00:01:07,872
You know, bait in this.

25
00:01:07,872 --> 00:01:11,442
And again, if you haven't listened to
the episode that we dropped with Joy

26
00:01:11,472 --> 00:01:14,412
about peptides and, or if you don't
even know what we're talking about

27
00:01:14,412 --> 00:01:18,792
right now and you're like, what the
hell are peptides after this episode,

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since you're already moving on this one?

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Go bookmark that one.

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It probably came out right before this or
whenever, but just look for Joy's name and

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peptides and you'll see why we love those.

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But we're not talking
about peptides this time.

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We're talking about, uh.

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today.

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We're gonna talk quality of life today.

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Damn right.

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00:01:33,897 --> 00:01:37,257
So that's, I mean, I love that
this is, I mean, you live it.

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00:01:37,257 --> 00:01:40,767
I know it, you and Travis, your
husband, and you know, I mean, you

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guys are always doing really fun stuff.

40
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You're just fun people in
general, but you're also doing

41
00:01:44,427 --> 00:01:49,017
really big shit with business and
exponential growth all around.

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00:01:49,017 --> 00:01:50,487
But you have a great quality of life.

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00:01:51,057 --> 00:01:53,967
Um, that's like the essence
of why I even have this show.

44
00:01:53,967 --> 00:01:55,107
It's evolved over the years.

45
00:01:55,107 --> 00:01:59,307
But the big thing is like, how do we,
how, how can we be great entrepreneurs,

46
00:01:59,307 --> 00:02:03,867
leaders in life, and do really cool
stuff in business, if that's what

47
00:02:03,867 --> 00:02:06,837
you wanna do, but also have a great
life and not burn out in the process.

48
00:02:06,927 --> 00:02:08,667
'cause that sucks been there.

49
00:02:08,878 --> 00:02:11,668
I'm gonna give you my favorite
secret on how we do that today.

50
00:02:11,668 --> 00:02:14,608
I am totally gonna open it up and
like, I'll tell you what I did.

51
00:02:14,968 --> 00:02:18,718
Um, I think if there's anything that you
need to know is a little bit fair warning,

52
00:02:18,718 --> 00:02:20,098
you're gonna think I'm fucking crazy.

53
00:02:20,098 --> 00:02:23,878
Like you'll be literally like,
there's no way that I can do that.

54
00:02:24,148 --> 00:02:27,778
Um, and I know that from experience
because when I first heard it, I

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was like, you're fucking crazy.

56
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All your clients will quit.

57
00:02:30,118 --> 00:02:30,508
You.

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Everybody will hate you.

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It's not gonna work.

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Your business will fall apart.

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I had so much resistance.

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So

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I am

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I'll start by admitting that.

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00:02:38,878 --> 00:02:39,208
Yeah.

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I'll start by admitting that.

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Y yeah.

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I love it.

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00:02:42,163 --> 00:02:44,563
Y you probably, you probably got
some of the attention of a few

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people here just now, so I mean,
like, I don't know where we start

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here because I don't know anything
about this concept of Thrive Week.

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00:02:52,543 --> 00:02:55,843
You've kind of told me a little
bit about it, but I, we purposely

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00:02:55,843 --> 00:02:57,943
kept it a mystery until we chatted.

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So

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All right,

76
00:02:59,233 --> 00:03:02,443
I guess gimme the, yeah, like
what's the, what's the big idea

77
00:03:02,443 --> 00:03:04,753
here first and like what was the big
problem you were trying to solve?

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00:03:04,753 --> 00:03:05,083
Yeah,

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00:03:05,578 --> 00:03:05,908
Okay.

80
00:03:05,908 --> 00:03:10,528
So the big problem that I was trying to
solve is we have an ongoing mastermind

81
00:03:10,528 --> 00:03:12,598
and we have rolling Evergreen.

82
00:03:13,693 --> 00:03:14,413
Programs.

83
00:03:14,593 --> 00:03:17,983
Okay, so you know how it is when
you're like, you either pick, you

84
00:03:17,983 --> 00:03:19,573
have a diff a difficult decision.

85
00:03:19,573 --> 00:03:23,773
If you're making scalable online offers,
you're either stuck in launch mode, right?

86
00:03:23,773 --> 00:03:25,153
Where you're like, John Walker style.

87
00:03:25,153 --> 00:03:27,313
I'm gonna like love you
John Walker, by the way.

88
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Okay.

89
00:03:27,733 --> 00:03:27,913
What?

90
00:03:27,913 --> 00:03:30,673
Where you're like, I'm gonna launch
and then I'm gonna rinse and repeat

91
00:03:30,673 --> 00:03:31,663
and I'm gonna rinse and repeat.

92
00:03:31,663 --> 00:03:32,593
I'm gonna rinse and repeat.

93
00:03:32,593 --> 00:03:32,833
Right?

94
00:03:33,043 --> 00:03:36,103
And it kind of puts you on this
cycle of like, okay, I'm gonna fill.

95
00:03:36,358 --> 00:03:39,238
All my offers and then I'm
gonna fulfill on all my offers.

96
00:03:39,238 --> 00:03:42,328
I'm gonna fill 'em up again, and then
I'm gonna fill, it's a very like wave.

97
00:03:42,358 --> 00:03:46,558
Okay, so my first sort of, let's
level out the quality of life was

98
00:03:46,888 --> 00:03:48,628
let's go for rolling Evergreen.

99
00:03:48,718 --> 00:03:52,048
And, and then we just get our, yeah.

100
00:03:52,048 --> 00:03:55,768
Then we get our conversion mechanisms
firing on all cylinders and

101
00:03:55,768 --> 00:03:57,358
everybody starts when they start.

102
00:03:57,388 --> 00:03:59,638
And at first that was intimidating.

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If you've never made that jump
before, that's intimidating

104
00:04:01,738 --> 00:04:03,058
when you first make that jump.

105
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Because it feels like if everybody's
gonna start together and in together,

106
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that they're a community's not gonna
build, there's not gonna be camaraderie.

107
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Um, and that would be saying like,
oh, only kindergarten should hang

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out together, and then only middle
schoolers should hang out together.

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And then only college people,
and then only elderly people.

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That's not really the
way that society works.

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Right.

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Like we have our elders to look up to.

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We have our newbies to bring
in new ideas and question our

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thinking and our paradigms, right?

115
00:04:30,258 --> 00:04:36,078
So when you make the switch from a
constant launch mode cycle to an evergreen

116
00:04:36,078 --> 00:04:38,388
cycle, that does have its challenges.

117
00:04:38,598 --> 00:04:41,898
But I found that, wow, when
newbies ask a question.

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It reminds the elders of the
basics that they've probably

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00:04:45,173 --> 00:04:46,973
forgotten or taken advantage of.

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And then when elders ask questions that
stump the newbies and make them feel like,

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oh shit, I don't even know what they're
talking about, um, it actually has the

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newbies get excited about the levels that
they're about to achieve in the community.

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So I'll say that first.

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Okay?

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Mm-hmm.

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So the first wave of Let's calm the
stress down, let's make life a little

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more, bit more manageable, is um,
you know, this was back when we were

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following the rule of five ones, right?

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Like one audience, one offer, one
conversion mechanism on one platform,

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00:05:15,113 --> 00:05:17,213
Intel, 1 million or one year.

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00:05:17,393 --> 00:05:20,273
So if you haven't read Red Ready,
fire, aim, I'm talking about when

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you're first trying to get your
business to that 1 million mark.

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So when we were trying to do that,
we made the switch from constant

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live launching to rolling evergreen
cycles, and then just focused on the

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00:05:29,243 --> 00:05:30,743
conversion mechanisms that worked best.

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And then you hit another problem, right?

137
00:05:33,082 --> 00:05:34,942
So new level, new devil, right?

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00:05:34,942 --> 00:05:37,852
Like then now you've
got rolling evergreen.

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So then the question becomes.

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00:05:39,817 --> 00:05:41,917
When, when am I off, right?

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00:05:41,917 --> 00:05:45,997
I have to be on all the time, like
week, over week, over week, over week.

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And if you don't plan it
carefully before you know it, your

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00:05:48,967 --> 00:05:50,287
husband's forgotten your name.

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Your kids don't remember you.

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00:05:51,787 --> 00:05:53,617
They think you don't love them
'cause you're not at their

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00:05:53,617 --> 00:05:57,067
baseball game or ballet virtual or
whatever they need to do, right?

147
00:05:57,577 --> 00:06:02,227
And so that right about the time we
are at a peak level of like, oh my God,

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like we love delivering, but we also
need a little bit of time to breathe.

149
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We all, we can only inhale so
much before we have to exhale.

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Okay?

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And so I was listening to Laurel
Portier because I love her information

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and we're in her group to just
stay on the forefront of Facebook

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ads and meta and what's changing.

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And I think she's amazingly
got her pulse on that.

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I absolutely love it.

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00:06:25,207 --> 00:06:28,537
Um, I would say between her and Kurt
Molly, like they keep me, you know,

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rollerskating on the front line of meta.

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I just follow both of them
and listen really well.

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I love, absolutely love both of them.

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But Laura was actually having one of
her brilliant little side conversations

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00:06:38,752 --> 00:06:41,542
and she was talking about Nick Peterson.

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00:06:42,112 --> 00:06:44,422
I know you've had him as
a guest here on the show.

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00:06:44,422 --> 00:06:49,672
So if you guys haven't listened to
Nick, like go back, rewind the, the, um,

164
00:06:50,002 --> 00:06:50,992
he is in the archives.

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He is.

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He is like a few

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he's old school.

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00:06:53,392 --> 00:06:53,752
Yeah.

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Yeah.

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honestly, you guys, he is like such
a brilliant dude that sometimes

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I get a piece from him and I can
feel the brilliance in the Nugget.

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00:07:03,840 --> 00:07:06,780
Um, but it's definitely
still like a raw gem.

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It's not like shiny and polished and
carved because what he can give you

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00:07:11,070 --> 00:07:15,810
can be so almost like esoteric, like
big thinking that sometimes it takes

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me a little bit of time to like land
the plane and see like, how am I gonna

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actually implement that in my life?

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And this was one of those things.

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Okay.

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00:07:23,160 --> 00:07:28,380
So she told me that, Laurel mentioned
that her and her wife were using, um,

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they, they were, they didn't call it what
we call it, we call it a Thrive Week.

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00:07:31,950 --> 00:07:32,370
Okay.

182
00:07:32,700 --> 00:07:34,680
So I can't remember
what she was calling it.

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00:07:34,680 --> 00:07:34,980
I'm sorry.

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00:07:34,980 --> 00:07:35,850
I should remember, but I don't.

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00:07:35,850 --> 00:07:37,650
And I was like, wait,
that's really interesting.

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00:07:37,650 --> 00:07:38,790
Say that again.

187
00:07:39,150 --> 00:07:41,490
And she's like, yeah, I deliver.

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00:07:41,880 --> 00:07:45,570
So she looks at the monthly calendar
and she was delivering week one, week

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00:07:45,570 --> 00:07:49,290
two, week three, and then in week
four, and of course sometimes there's

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00:07:49,290 --> 00:07:53,190
those rando months where there's five
weeks in a month, first three weeks

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00:07:53,190 --> 00:07:57,990
of the month delivering hardcore for
her people, private clients groups,

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00:07:57,990 --> 00:07:59,910
rolling mastermind, just delivering.

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00:07:59,970 --> 00:08:00,390
Okay.

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00:08:00,720 --> 00:08:05,790
And then the last week, that was
both her time to exhale and focus

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00:08:05,790 --> 00:08:07,020
on what the business needed.

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00:08:07,020 --> 00:08:10,200
So sort of like work on the
business instead of in the business.

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00:08:10,470 --> 00:08:13,080
It was also the time that
then she would schedule.

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00:08:13,725 --> 00:08:15,345
Like they're longer vacations.

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00:08:15,345 --> 00:08:17,355
Like, oh, we wanna get away to
Rome for a while or whatever.

200
00:08:17,355 --> 00:08:18,045
Like that kind of thing.

201
00:08:18,467 --> 00:08:23,297
And immediately I had this tightness
in my chest when I heard her say

202
00:08:23,297 --> 00:08:27,587
that at the thought of it, because
I'm thinking, I think I call all of

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00:08:27,587 --> 00:08:31,127
the practitioners that we serve in,
in our world of Little Birds, right?

204
00:08:31,127 --> 00:08:33,767
So we talk about that they're a little
birds and they're all in the nest.

205
00:08:34,097 --> 00:08:37,217
And I'm thinking, oh my God, how
the little birds would chirp or

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00:08:37,217 --> 00:08:38,747
fall out of the nest or something.

207
00:08:38,747 --> 00:08:39,557
Yeah, exactly.

208
00:08:39,557 --> 00:08:43,037
Like if we just didn't show up
for them like the last week,

209
00:08:43,037 --> 00:08:44,507
are you fucking kidding me?

210
00:08:44,507 --> 00:08:45,137
You know what I mean?

211
00:08:45,617 --> 00:08:49,277
And um, and it was a real, like,
it was one of those things I really

212
00:08:49,277 --> 00:08:51,227
had to think on it, you know?

213
00:08:51,617 --> 00:08:53,057
Um, and so she said, yeah, yeah.

214
00:08:53,057 --> 00:08:55,937
Joy, if you're curious, if
you're curious, go read bumpers.

215
00:08:55,967 --> 00:08:56,507
Okay.

216
00:08:56,627 --> 00:09:00,227
So I don't wanna get the title of
this book wrong because it, like

217
00:09:00,227 --> 00:09:02,196
the name of the book says it all.

218
00:09:02,477 --> 00:09:05,447
And if you could put this in the
chat for your people, or in the link

219
00:09:05,447 --> 00:09:06,707
description below, that'd be great.

220
00:09:07,007 --> 00:09:07,367
Okay.

221
00:09:07,367 --> 00:09:08,867
Check out the title of this book.

222
00:09:08,897 --> 00:09:09,467
Okay.

223
00:09:09,827 --> 00:09:11,297
It's called Bumpers.

224
00:09:13,322 --> 00:09:14,822
It came out in two versions.

225
00:09:14,822 --> 00:09:17,852
The first version, the subtitle,
as a copywriter, I'm fascinated

226
00:09:17,852 --> 00:09:19,623
by V one and V two titles, right?

227
00:09:20,042 --> 00:09:23,822
The first one was the Framework for
Finding Your Personal Abundance,

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00:09:24,092 --> 00:09:28,592
maximum Productivity, um, greatest
Profits and Highest Quality of Life.

229
00:09:29,282 --> 00:09:29,642
Okay.

230
00:09:30,152 --> 00:09:32,882
Now obviously someone told him
that subtitle was too long.

231
00:09:33,092 --> 00:09:36,992
Um, and then the new subtitle is
Bumpers Maximum Productivity, profit

232
00:09:36,992 --> 00:09:39,512
and Quality of Life, the Framework
for Finding Your Personal Abundance.

233
00:09:39,632 --> 00:09:41,252
So he slimmed it down a little bit.

234
00:09:41,342 --> 00:09:41,822
Okay.

235
00:09:41,987 --> 00:09:45,227
I remember this book because
he, yeah, I, I read the very

236
00:09:45,227 --> 00:09:47,327
first unpublished version of it

237
00:09:47,522 --> 00:09:50,042
Yeah, the unpublished one, it's
just black and white, like it

238
00:09:50,042 --> 00:09:51,302
has just a black and white cover.

239
00:09:51,542 --> 00:09:53,912
And then later they did the
one with the fancy cover.

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00:09:54,152 --> 00:09:56,582
If you get the first one or
second one, honestly, you

241
00:09:56,582 --> 00:09:57,752
guys, it really doesn't matter.

242
00:09:57,902 --> 00:10:00,752
The first one was like
a, almost like a gun.

243
00:10:00,812 --> 00:10:02,942
The way I heard the story, it
was almost like a gun to his

244
00:10:02,942 --> 00:10:04,382
head, like publish it because.

245
00:10:04,778 --> 00:10:07,448
He shared the concept with his mastermind.

246
00:10:07,448 --> 00:10:09,428
This is the story that I got
from just like listening to

247
00:10:09,428 --> 00:10:10,418
him talk about on YouTube.

248
00:10:10,628 --> 00:10:14,978
The story that I got was, um, it
was so powerful for the people

249
00:10:14,978 --> 00:10:18,158
in his mastermind that they were
like, you gotta publish this dude.

250
00:10:18,158 --> 00:10:21,608
And it just sort of went out
the door as a book with typos.

251
00:10:21,608 --> 00:10:22,328
Like, yeah, shit.

252
00:10:22,328 --> 00:10:24,968
Tons of typos and problems,
you know what I mean?

253
00:10:25,268 --> 00:10:25,868
Totally the best.

254
00:10:26,348 --> 00:10:30,218
But in a way, I kind of loved reading
that grungy version before I reread

255
00:10:30,218 --> 00:10:34,058
the second one, because it was like,
wow, he was just showing up to serve

256
00:10:34,058 --> 00:10:38,408
and he didn't give a flying fuck how it
looked to put a book out with errors.

257
00:10:38,408 --> 00:10:42,248
He was like, Hey, if this served my
people and my people are saying everybody

258
00:10:42,248 --> 00:10:44,048
needs this, let's get access to this.

259
00:10:44,108 --> 00:10:45,668
And how genuine is that?

260
00:10:45,668 --> 00:10:48,218
And ego free just to be
like, Hey, they said it.

261
00:10:48,218 --> 00:10:48,938
I'm gonna do it.

262
00:10:48,938 --> 00:10:49,898
I'm gonna pull the trigger.

263
00:10:50,198 --> 00:10:51,728
I don't care how unpolished it is.

264
00:10:51,728 --> 00:10:52,388
Here you go.

265
00:10:52,418 --> 00:10:52,988
You know what I mean?

266
00:10:53,018 --> 00:10:53,708
I love that.

267
00:10:53,708 --> 00:10:54,233
I love that.

268
00:10:54,283 --> 00:10:55,273
super fast read.

269
00:10:55,273 --> 00:10:57,883
It's like a hundred
pages, like literally one

270
00:10:58,108 --> 00:10:58,768
fast read.

271
00:10:59,308 --> 00:11:00,388
Super fast read.

272
00:11:00,418 --> 00:11:00,868
Okay.

273
00:11:01,138 --> 00:11:04,438
And on, and like a few spoiler
alerts here, but just to

274
00:11:04,438 --> 00:11:05,608
motivate you to read the book.

275
00:11:05,788 --> 00:11:10,258
The concept of bumpers is like if you
take your kids bowling, that's just not

276
00:11:10,258 --> 00:11:12,838
gonna be very fun because they're just
gonna hit gutter balls all the time.

277
00:11:12,838 --> 00:11:13,108
Right?

278
00:11:13,318 --> 00:11:17,398
But if you put the bumpers up right,
then all of a sudden they're having

279
00:11:17,398 --> 00:11:21,298
a good time because at least they're
knocking down a pin or two because

280
00:11:21,298 --> 00:11:24,868
the chances of this completely going
out of the rails has been eliminated.

281
00:11:24,868 --> 00:11:26,278
They're just kind of like protecting

282
00:11:26,623 --> 00:11:27,463
You're having more fun.

283
00:11:27,463 --> 00:11:28,723
There's more joy, no

284
00:11:28,828 --> 00:11:30,148
Yeah, exactly.

285
00:11:30,148 --> 00:11:30,688
Exactly.

286
00:11:30,688 --> 00:11:34,258
So you're, you're putting guard rails
for like, the things that matter to you

287
00:11:34,258 --> 00:11:38,158
in life to make sure that you don't,
you know, land a gutter ball week over

288
00:11:38,158 --> 00:11:42,358
week, over week and fail to partake
in the things that light you up, that

289
00:11:42,358 --> 00:11:44,278
you're not living your values, you know?

290
00:11:44,758 --> 00:11:45,148
Okay.

291
00:11:45,238 --> 00:11:48,538
So the basic concept, again, a little
bit of a spoiler alert her, but the

292
00:11:48,538 --> 00:11:53,368
basic concept is find the time to
pull out of your bus, like out of your

293
00:11:53,368 --> 00:11:57,418
business, and actually foc focus on your
business and on your quality of life.

294
00:11:58,018 --> 00:12:03,748
And so I decided to look at, okay, is it
possible that Travis and I could do this?

295
00:12:03,808 --> 00:12:08,578
You know, th like three weeks on deliver
hardcore, and then actually give them

296
00:12:08,578 --> 00:12:10,738
the last week and sometimes two off.

297
00:12:10,768 --> 00:12:11,188
Okay.

298
00:12:11,668 --> 00:12:13,588
And I started slowly.

299
00:12:13,948 --> 00:12:18,808
So at first I was like, the last Friday
of the month, I'm not gonna work.

300
00:12:18,808 --> 00:12:20,968
We're not gonna work, we're just
gonna work on the business, or we're

301
00:12:20,968 --> 00:12:24,118
gonna take it off and do three days
in Palm Springs together, reignite it

302
00:12:24,538 --> 00:12:25,138
one day.

303
00:12:25,138 --> 00:12:26,038
is all Okay.

304
00:12:26,203 --> 00:12:26,423
Got

305
00:12:26,563 --> 00:12:27,343
That's all I did.

306
00:12:27,823 --> 00:12:28,063
Okay.

307
00:12:28,063 --> 00:12:33,013
One day, and then as I saw,
okay, well the earth didn't end.

308
00:12:33,283 --> 00:12:35,113
The little birds didn't
fall out of the nest, right?

309
00:12:35,113 --> 00:12:37,183
My cl our clients didn't quit on us.

310
00:12:37,183 --> 00:12:38,533
Nobody had a panic attack.

311
00:12:38,773 --> 00:12:44,863
Then I was like Thursday and then
Wednesday, and then introduced the concept

312
00:12:44,893 --> 00:12:49,423
before I took the whole last week of
the month off, I introduced the concept

313
00:12:49,423 --> 00:12:54,913
that like, listen, you guys are only in
our mastermind, or even if they were in

314
00:12:54,913 --> 00:12:58,483
a enrolling evergreen program, you're
only here because you wanna get results.

315
00:12:59,143 --> 00:12:59,563
Okay.

316
00:12:59,893 --> 00:13:05,233
My guess is you wanna get results in a
way that sustains your quality of life.

317
00:13:05,263 --> 00:13:07,363
In other words, you wanna make
more money and you wanna have more

318
00:13:07,363 --> 00:13:08,773
fulfillment for helping more people.

319
00:13:08,773 --> 00:13:09,613
Yay and yay.

320
00:13:09,943 --> 00:13:13,483
But my guess is you would also like to do
that in a way that protects your quality

321
00:13:13,483 --> 00:13:17,053
of life, and it keeps your ax sharp.

322
00:13:17,263 --> 00:13:20,563
So in our community, sometimes we'll
talk about, it's like a Tony Robbins

323
00:13:20,563 --> 00:13:23,293
story, but like if you, if you listen
to the old school, Tony Robbins, where

324
00:13:23,293 --> 00:13:26,863
he would talk about like the lumberjack
who gets the job because he came in

325
00:13:26,863 --> 00:13:31,363
with his sharp ax and this and that, and
then three months in he's gonna lose his

326
00:13:31,363 --> 00:13:32,953
job because what did he forget to do?

327
00:13:33,073 --> 00:13:34,603
Sharpen his freaking ax, right?

328
00:13:34,603 --> 00:13:35,053
So like.

329
00:13:35,453 --> 00:13:39,383
So if we could start protecting
time in a way that you come in

330
00:13:39,383 --> 00:13:40,523
and you get everything you need.

331
00:13:40,523 --> 00:13:44,903
So there's no loss of reaching our
objectives together, but we are gonna

332
00:13:44,903 --> 00:13:49,103
compress that and do that more effectively
in the first three weeks of the month.

333
00:13:49,343 --> 00:13:54,263
And then we're gonna give you a month
to implement catch up, breathe, right?

334
00:13:54,533 --> 00:13:58,703
Make sure that you're actually living
your values, actually enjoying your life.

335
00:13:59,903 --> 00:14:02,093
I thought for sure clients would quit.

336
00:14:02,123 --> 00:14:04,493
Like I thought my private
clients would freak out.

337
00:14:04,493 --> 00:14:06,503
I thought that's where
my members would leave.

338
00:14:06,743 --> 00:14:11,363
I thought people wouldn't enroll in a
12 week program that was then stretched.

339
00:14:11,363 --> 00:14:15,503
Because you gotta think about if you wanna
do four weeks in a row, that's 12 weeks.

340
00:14:15,743 --> 00:14:19,583
It turns a three month program into a
four month program because you're taking

341
00:14:19,583 --> 00:14:21,323
that final week off every month, right?

342
00:14:21,323 --> 00:14:24,353
So you're now distributing that
12 week delivery time over four

343
00:14:24,353 --> 00:14:25,373
months instead of three months.

344
00:14:25,373 --> 00:14:25,673
Okay.

345
00:14:26,153 --> 00:14:27,473
I thought everybody would freak out.

346
00:14:28,438 --> 00:14:31,348
The complete fucking opposite happened.

347
00:14:31,708 --> 00:14:36,748
What happened was I got all of these
messenger messages, all of these emails

348
00:14:36,808 --> 00:14:42,058
of gratitude from people saying, you
know, I come to you because I wanna

349
00:14:42,058 --> 00:14:46,558
be at the bleeding edge of marketing,
and I wanna scale my business in a

350
00:14:46,558 --> 00:14:49,558
way that makes sense, and I trust
you to do that while I stay in the

351
00:14:49,558 --> 00:14:51,088
forefront of what I'm really good at.

352
00:14:51,613 --> 00:14:57,943
But now that you've done this, you
are forcing me to a, make sure I never

353
00:14:57,943 --> 00:15:00,763
have a reason for not implementing
everything you tell me because I have

354
00:15:00,763 --> 00:15:05,713
a, a break and two, to protect my own
quality of life by emulating this.

355
00:15:06,073 --> 00:15:10,873
And what happened was all of them that
were, what happened was, do you know Kurt?

356
00:15:10,873 --> 00:15:13,603
Molly always says when he is
telling a story, what happened was.

357
00:15:14,243 --> 00:15:14,963
Love you, Kurt.

358
00:15:15,263 --> 00:15:20,123
Um, so what happened was
they all implemented their

359
00:15:20,123 --> 00:15:22,073
own programs the same way.

360
00:15:22,283 --> 00:15:26,093
They all started immediately going,
oh my God, wait, this is so smart.

361
00:15:26,393 --> 00:15:30,023
And so they pulled out time
from their own, even their

362
00:15:30,023 --> 00:15:31,523
clinic hours, even the ones.

363
00:15:31,673 --> 00:15:36,323
So in case the, in case any of you didn't
hear the last podcast, my, my audience

364
00:15:36,323 --> 00:15:37,853
is all health entrepreneurs, right?

365
00:15:37,853 --> 00:15:39,773
So these are not your
MDs working at Kaiser.

366
00:15:39,773 --> 00:15:41,723
These are people who wanna
own their own business online.

367
00:15:41,723 --> 00:15:42,773
They want scalable offers.

368
00:15:43,073 --> 00:15:47,303
So what all of them did, even the ones
who had clinic hours and they also had

369
00:15:47,303 --> 00:15:52,163
online offers, they just kept pulling
back Friday, Thursday, Wednesday.

370
00:15:52,403 --> 00:15:56,003
And then some of them will
keep their like clinic hours on

371
00:15:56,003 --> 00:15:57,563
Monday, Tuesday, one day a week.

372
00:15:57,743 --> 00:16:02,243
But almost all of them dropped
entirely the last week, sometimes two,

373
00:16:02,243 --> 00:16:03,473
and there's five weeks in a month.

374
00:16:03,653 --> 00:16:05,843
And they all started following suit.

375
00:16:06,518 --> 00:16:10,298
And that, and you can see
how, what I was saying, right?

376
00:16:10,298 --> 00:16:12,278
Like you could see how, like,
you would be like, no way.

377
00:16:12,278 --> 00:16:15,218
There's no way I could do that
because I feel so busy right

378
00:16:15,218 --> 00:16:15,668
now.

379
00:16:16,928 --> 00:16:18,368
you could see it, but I forget.

380
00:16:18,368 --> 00:16:22,088
There's a name of the law, there's
a name of a behavioral law or

381
00:16:22,088 --> 00:16:24,398
principle that I can't remember.

382
00:16:24,398 --> 00:16:26,198
I'm, I'm gonna fuck up
exactly how you say it.

383
00:16:26,198 --> 00:16:29,768
But what it's basically trying
to say is people will finish

384
00:16:29,768 --> 00:16:32,588
what needs to be finished in the
space of time that you give them.

385
00:16:33,158 --> 00:16:35,468
So if you give them every
week of every month,

386
00:16:35,698 --> 00:16:36,628
keep expanding.

387
00:16:37,083 --> 00:16:37,373
Yeah.

388
00:16:37,778 --> 00:16:38,408
exactly.

389
00:16:38,558 --> 00:16:42,728
But if you compress it and it needs
to be done by this time, you know,

390
00:16:42,758 --> 00:16:44,618
look how quickly things can get done.

391
00:16:44,618 --> 00:16:45,098
You know what I mean?

392
00:16:45,098 --> 00:16:45,248
Look.

393
00:16:45,868 --> 00:16:50,038
Look how quickly Gavin Newsom just had
one thing put on one piece of paper in

394
00:16:50,038 --> 00:16:53,518
a bazillion envelopes that sent it out
to California in like less than 90 days.

395
00:16:53,518 --> 00:16:56,308
Like people would've told him
that was impossible, right?

396
00:16:56,308 --> 00:16:58,738
And it was like, we're gonna
shrink it right on down.

397
00:16:59,068 --> 00:17:02,878
And like when humans have a
constrained window in which they need

398
00:17:02,878 --> 00:17:05,218
to get shit done, they get it done.

399
00:17:05,578 --> 00:17:10,228
And so now, you know, we look at
the calendar at the beginning.

400
00:17:10,228 --> 00:17:15,538
So we, we put out our calendar in um,
November for all of our audience, and

401
00:17:15,538 --> 00:17:18,268
they can see in advance, they can see.

402
00:17:18,928 --> 00:17:20,338
Work, work, work break.

403
00:17:20,338 --> 00:17:22,228
They plan their vacations around it.

404
00:17:22,318 --> 00:17:24,598
They model their delivery around it.

405
00:17:24,808 --> 00:17:28,048
Like we plan our, like there's, I
think it works out you guys that

406
00:17:28,048 --> 00:17:31,498
there's like three times in the year,
at least some years there's four,

407
00:17:31,738 --> 00:17:35,608
but there's three times a year at
least where there's two week breaks.

408
00:17:35,968 --> 00:17:37,768
So we can instantly look at that.

409
00:17:37,768 --> 00:17:41,638
Like Travis and I have our,
um, 20 year anniversary brush

410
00:17:41,638 --> 00:17:43,768
our shoulder off, um, next week actually.

411
00:17:44,068 --> 00:17:47,788
And so we can look at the counter and
we can see, oh, let's plan our 20 year

412
00:17:47,788 --> 00:17:51,088
on one of our two week breaks and let's
go, you know, somewhere we've really

413
00:17:51,088 --> 00:17:55,168
been wanting to go, you know, and, and
Maverick can look at that and he can,

414
00:17:55,168 --> 00:17:57,238
he knows when, like our son is Maverick.

415
00:17:57,853 --> 00:18:01,633
He can look at that and he can know when
we have big gaps of time and we can make

416
00:18:01,633 --> 00:18:04,093
a cool, interesting travel request, right?

417
00:18:04,363 --> 00:18:07,483
Um, and when we have shorter
weeks, you know, and it lets us

418
00:18:07,538 --> 00:18:12,973
plan our vacations, our travel,
or our curriculum revamp, right?

419
00:18:12,973 --> 00:18:16,423
Because in your curriculum things
change, especially for all of us, right?

420
00:18:16,423 --> 00:18:20,083
If we're in marketing, like AI's coming
into play now, super agents are coming

421
00:18:20,083 --> 00:18:23,893
into play and fuck SEO, now we have
to get a chat bt to find our brand

422
00:18:23,893 --> 00:18:25,333
instead of just Google search, right?

423
00:18:25,349 --> 00:18:27,973
Like things are constantly
changing, right?

424
00:18:27,973 --> 00:18:32,383
So we can look at the weeks that we wanna
do content updates and content refresh,

425
00:18:32,593 --> 00:18:35,713
and we just know what that's gonna
look like at the beginning of the year.

426
00:18:35,895 --> 00:18:39,705
I think the big thing that I didn't
know going into this conversation is I

427
00:18:39,705 --> 00:18:44,265
thought this Thrive Week was literally
just for you and Travis, you know, your

428
00:18:44,265 --> 00:18:48,855
spouse and, and family, you know, you
mentioned Maverick, but No, like, you're

429
00:18:48,855 --> 00:18:52,185
literally instituting this for everybody.

430
00:18:52,185 --> 00:18:53,485
It's anyone that you're working with.

431
00:18:54,120 --> 00:18:58,230
You were saying, this is the way we
do things, and if you're joining us,

432
00:18:58,230 --> 00:19:02,310
like if you're working closely with us,
our close high-end mastermind group,

433
00:19:02,310 --> 00:19:05,370
you know, what is it, annual contract,
it sounds like an engagement, right?

434
00:19:05,370 --> 00:19:06,060
It's every time.

435
00:19:06,150 --> 00:19:06,480
Yeah.

436
00:19:06,480 --> 00:19:06,810
Yeah.

437
00:19:06,815 --> 00:19:07,075
Mm-hmm.

438
00:19:07,200 --> 00:19:08,490
They, they join annually.

439
00:19:08,490 --> 00:19:09,090
Exactly.

440
00:19:09,090 --> 00:19:09,360
Yeah.

441
00:19:09,360 --> 00:19:10,350
They join annually.

442
00:19:10,650 --> 00:19:13,920
So you're like creating this
expectation of this is how we do

443
00:19:13,920 --> 00:19:17,700
things that just, I mean, it, it
literally is a benefit to everyone.

444
00:19:17,700 --> 00:19:20,610
So not only are they gonna keep
exponentially growing in the business

445
00:19:20,610 --> 00:19:24,150
together with you, with them, with
their own business, and they can

446
00:19:24,150 --> 00:19:27,960
actually apply things, but you're
forcing them to take time off.

447
00:19:27,990 --> 00:19:32,006
And I think the thing I remember hearing
about this from, uh, Tim Ferris years and

448
00:19:32,006 --> 00:19:35,486
years ago is like when you have something
to look forward to, even if it's a day

449
00:19:35,486 --> 00:19:39,956
off and like a, a mini trip or just even
if you're staying in town, you know,

450
00:19:39,956 --> 00:19:41,816
you, you have something on the calendar.

451
00:19:42,626 --> 00:19:46,196
That you get to look forward to
your brain, you know, for all

452
00:19:46,196 --> 00:19:49,706
of us procrastinators, which I
think all of us kind of are, when

453
00:19:49,766 --> 00:19:50,576
all have a little bit.

454
00:19:50,906 --> 00:19:51,206
yeah.

455
00:19:51,206 --> 00:19:55,646
I mean like we all are, that we, that's
why we need to condense our time or

456
00:19:55,646 --> 00:19:57,956
put those bumpers back to the book.

457
00:19:57,956 --> 00:20:01,286
Like that's the idea is like, how
do we put bumpers around our lives

458
00:20:01,286 --> 00:20:05,756
that we know the most important shit
needs to get done within that, those

459
00:20:05,756 --> 00:20:07,286
bumpers that we set for ourselves.

460
00:20:07,594 --> 00:20:10,774
But then you have this like whole
layer of accountability that you guys

461
00:20:10,924 --> 00:20:13,804
bring to the group, and it's mapped
out for a whole year in advance.

462
00:20:13,804 --> 00:20:18,664
Like, I'd be stu Yeah, like you're like
thriving all year because you know,

463
00:20:18,694 --> 00:20:22,054
all this stuff's coming and ideally
you're planning some cool stuff.

464
00:20:22,054 --> 00:20:26,074
You're not just like grinding out work
the entire time you're off in your Thrive

465
00:20:26,109 --> 00:20:26,599
exactly.

466
00:20:27,379 --> 00:20:31,719
Or, and if you know that you're gonna
grind on something, so like last week,

467
00:20:31,924 --> 00:20:32,919
this is the first week of November.

468
00:20:33,699 --> 00:20:34,119
Mm-hmm.

469
00:20:34,369 --> 00:20:39,259
last week we actually had a Thrive Week
last week, and as I, as I shared with

470
00:20:39,259 --> 00:20:43,819
you and Heather, um, my son Maverick had
to have his deviated septum corrected.

471
00:20:43,819 --> 00:20:46,519
Well, if you've never heard of that
surgery, like they're basically rota

472
00:20:46,519 --> 00:20:50,059
rooting your whole face and it just,
it's a whole big, messy, scary thing.

473
00:20:50,359 --> 00:20:53,599
And so we could plan that when
we knew we had a Thrive Week

474
00:20:53,599 --> 00:20:55,069
and we could be there for him.

475
00:20:55,299 --> 00:20:59,559
Support and, you know, lounge on
the couch and just be with him

476
00:20:59,559 --> 00:21:01,410
or whatever he needed, you know?

477
00:21:01,959 --> 00:21:05,319
But because he is, he is also
like, he's gonna be 17 in December,

478
00:21:05,319 --> 00:21:07,359
so he is like, okay, get away
from me, mom enough cuddles.

479
00:21:07,359 --> 00:21:07,809
You know what I mean?

480
00:21:07,809 --> 00:21:09,369
I mean, I'm lucky he's still color right.

481
00:21:09,369 --> 00:21:14,354
But, um, but I also planned the
filming of the, um, I have a, I

482
00:21:14,469 --> 00:21:15,609
had a book that just came out.

483
00:21:15,609 --> 00:21:19,119
So obviously in the book funnel,
I have an implementation toolkit,

484
00:21:19,119 --> 00:21:21,999
like a little member portal with
videos of me kicking their ass into

485
00:21:21,999 --> 00:21:23,169
actually implementing the book.

486
00:21:23,409 --> 00:21:27,159
And so I knew, okay, the days before his
surgery, I'm gonna be filming the days

487
00:21:27,159 --> 00:21:29,199
after, I'm gonna be taking care of him.

488
00:21:29,199 --> 00:21:31,401
And then when he's sleeping,
I'll be filming then.

489
00:21:31,479 --> 00:21:31,689
Right?

490
00:21:31,689 --> 00:21:32,859
So I knew it.

491
00:21:33,009 --> 00:21:38,589
And because Travis and I wanna protect
our, our spark, our fire, our passion, we

492
00:21:38,589 --> 00:21:41,949
know, okay, well if we're gonna be filming
on those days, which days can we do a

493
00:21:41,949 --> 00:21:45,279
half day and we go out to dinner, or we
catch sunset at the beach, we live, right?

494
00:21:45,279 --> 00:21:45,879
We live at the beach.

495
00:21:45,879 --> 00:21:48,489
Like, when can we do
the little things where.

496
00:21:48,789 --> 00:21:52,959
Stealing away a three or four hour
block here, or, you know, meeting

497
00:21:52,959 --> 00:21:55,209
for that little sexy lunch date.

498
00:21:55,209 --> 00:21:56,289
You know, like something like that.

499
00:21:56,409 --> 00:22:01,059
How do we pin all of those things and
make sure every Thrive Week always has

500
00:22:01,059 --> 00:22:05,469
at least some of those moments that
we know we're gonna bank on, though,

501
00:22:05,469 --> 00:22:07,059
like, those are our, our memories.

502
00:22:07,089 --> 00:22:09,069
You know, like the photo memories
you take when you're like, I

503
00:22:09,069 --> 00:22:10,479
just wanna remember this minute

504
00:22:10,479 --> 00:22:10,959
forever.

505
00:22:11,259 --> 00:22:15,369
Like, Like, we make sure that those
Thrive weeks, even if we decide to film

506
00:22:15,369 --> 00:22:19,119
a new course or, you know, write a, you
know, we're gonna power through three

507
00:22:19,119 --> 00:22:22,179
chapters of our next book or something
like that, then let's go ahead and

508
00:22:22,179 --> 00:22:26,049
make sure that we at least do time
blocks where, you know, the passion

509
00:22:26,049 --> 00:22:30,429
stays alive and the business is running
well and family feels prioritized.

510
00:22:30,429 --> 00:22:31,659
All those good things, you know.

511
00:22:31,684 --> 00:22:34,774
That's what I was gonna ask is, um,
you know, in these Thrive Weeks,

512
00:22:34,804 --> 00:22:37,864
'cause I think the way that maybe
on surface level, it seems like,

513
00:22:37,864 --> 00:22:39,424
all right, these are Thrive weeks.

514
00:22:39,424 --> 00:22:43,504
I could just like take time off
and screw off and, you know, and

515
00:22:43,504 --> 00:22:46,654
if that's what you need, like, I'm
sure that's a big portion of it.

516
00:22:46,654 --> 00:22:50,764
Maybe that's even possibly the most
important thing to do to rest, recharge,

517
00:22:50,764 --> 00:22:54,244
and, and you know, your brain just
like works differently when it's not

518
00:22:54,424 --> 00:22:58,024
staring at a computer on constant
calls or whatever it might be.

519
00:22:58,684 --> 00:23:02,464
But at the same time, like you said,
you can have time blocks built into

520
00:23:02,464 --> 00:23:06,034
this Thrive Week where you can still,
you can work on the business, not in

521
00:23:06,034 --> 00:23:09,754
it, kind of like a whole Michael Gerber
approach, E-Myth, you know, so you're

522
00:23:09,754 --> 00:23:13,834
working on the business, these things
that, which again, takes a different

523
00:23:14,194 --> 00:23:16,174
wire, you know, focus of your brain.

524
00:23:16,174 --> 00:23:18,784
It just, it's different than when
you're like doing this kind of thing.

525
00:23:19,201 --> 00:23:21,001
And also Joe, just think about it, right?

526
00:23:21,001 --> 00:23:25,291
Like if you're looking at the year,
like when Travis had his big, he had a

527
00:23:25,291 --> 00:23:30,211
big birthday, you know, like he wanted
to go and stay a month in Barcelona.

528
00:23:30,421 --> 00:23:34,681
So we rented a pimp like penthouse
with extra room so friends could

529
00:23:34,681 --> 00:23:35,971
rotate through and come visit.

530
00:23:36,211 --> 00:23:40,861
And we did a month in Barcelona,
like little day trips here and there.

531
00:23:41,121 --> 00:23:44,541
And so we knew like, okay, the
first three weeks of those, of

532
00:23:44,541 --> 00:23:47,601
that month, um, it happened to
be like a five week month, right?

533
00:23:47,601 --> 00:23:51,831
So we had two weeks where we just like,
whatever, let's go close to Bravo, let's

534
00:23:51,831 --> 00:23:54,261
go to Che, let's go on little day trips.

535
00:23:54,261 --> 00:23:57,321
And like we just had a good time and
we didn't think about work at all

536
00:23:57,321 --> 00:23:58,581
for the last two weeks of that month.

537
00:23:58,851 --> 00:24:01,641
But even like the first three weeks
were like, well, we just did the time

538
00:24:01,641 --> 00:24:05,511
calculation difference and we showed
up for our calls and you know, did a

539
00:24:05,511 --> 00:24:09,051
couple of private client sessions and
our mastermind groups and like, but

540
00:24:09,051 --> 00:24:13,251
other than that we were, you know,
checking out Picasso museums and eating

541
00:24:13,251 --> 00:24:18,381
tapas and having a good time, you
know, so because you can see it in the

542
00:24:18,381 --> 00:24:22,791
year out, like you can see the whole
year out, which weeks have five weeks.

543
00:24:23,196 --> 00:24:26,496
You can plan on, okay, we're gonna
just play hooky and we're just gonna

544
00:24:26,496 --> 00:24:30,426
completely refresh and cut loose and
let our brain relax and not do work.

545
00:24:30,696 --> 00:24:33,486
And then for those of us who
love our jobs, like I think a lot

546
00:24:33,486 --> 00:24:36,936
of people who are, who are, are
attracted to you and your content.

547
00:24:37,296 --> 00:24:41,586
We do love what we do, and so it
is easy for us to be those people

548
00:24:41,586 --> 00:24:45,816
that like, well, balance is just me
being able to fit business in, in

549
00:24:45,816 --> 00:24:47,826
a life that I truly love every day.

550
00:24:47,826 --> 00:24:50,646
Like that's what balance looks
like for some of us, you know?

551
00:24:50,877 --> 00:24:54,057
So I think it gives you that freedom
to choose which ones are we gonna

552
00:24:54,387 --> 00:24:58,047
be working vacations, which ones
are gonna be pure play like, and

553
00:24:58,047 --> 00:24:59,577
you can plan around it, you know?

554
00:24:59,877 --> 00:25:03,409
Yeah, and I think that's an important note
because when we're so ingrained in our

555
00:25:03,409 --> 00:25:08,929
business, and especially like my wife,
Heather and I, and you and Travis spouses

556
00:25:08,929 --> 00:25:13,849
who work together, you know, and it might
not be on the everyday working on every.

557
00:25:14,629 --> 00:25:17,989
There's that layer that's different
than a lot of other spouses out there.

558
00:25:17,989 --> 00:25:21,049
People, you know, like those of
you watching listening, your spouse

559
00:25:21,049 --> 00:25:24,499
or your partner might not be into
business and they might not even

560
00:25:24,499 --> 00:25:25,939
want to hear you talk about it.

561
00:25:25,939 --> 00:25:30,946
So, joy, my question is, how
the hell do you turn it off?

562
00:25:30,976 --> 00:25:35,806
Like, is it, I don't know if this is
a struggle that you or Travis had,

563
00:25:35,806 --> 00:25:40,696
but maybe if it's from other people in
your community, like how, not only for

564
00:25:40,696 --> 00:25:42,316
our partner's sake, but for our sake.

565
00:25:42,346 --> 00:25:45,706
'cause sometimes I'll just say, you
know, like leaving the business mode

566
00:25:45,706 --> 00:25:48,346
and then I go into family kid mode.

567
00:25:48,856 --> 00:25:51,736
I do, there's, there's a buffer
that gets to happen there.

568
00:25:51,736 --> 00:25:53,116
And I'm not always perfect with it.

569
00:25:53,116 --> 00:25:54,766
And this is on the everyday as well.

570
00:25:55,126 --> 00:25:57,256
But it's like, and even Heather
will remind me, she's like, all

571
00:25:57,256 --> 00:25:59,926
right, take the, the work brain off.

572
00:25:59,956 --> 00:26:01,636
Or you know, like, I'm
just taking on my habit.

573
00:26:01,726 --> 00:26:02,116
It's like, you

574
00:26:02,191 --> 00:26:03,181
Yeah, yeah.

575
00:26:03,886 --> 00:26:06,766
business because now it's different.

576
00:26:06,766 --> 00:26:10,186
It's like lead with your heart
more so rather than get shit done

577
00:26:10,186 --> 00:26:11,686
mode kind of thing, if that makes

578
00:26:11,821 --> 00:26:12,391
Yeah.

579
00:26:12,886 --> 00:26:16,636
Okay, I'm gonna totally tell you that,
um, first of all, total transparency.

580
00:26:16,636 --> 00:26:19,306
Anyone who knows us know that, like
Travis and I went through a rough patch.

581
00:26:19,306 --> 00:26:21,466
We went through a like, are
we even gonna do this anymore?

582
00:26:21,466 --> 00:26:22,396
I wanna fucking kill you.

583
00:26:22,396 --> 00:26:22,966
You know what I mean?

584
00:26:23,236 --> 00:26:26,656
Which I do think that in a 20 year
marriage, it's normal to have those like,

585
00:26:26,686 --> 00:26:29,086
ah, like, can we even do this moments?

586
00:26:29,356 --> 00:26:32,866
And the real test is not whether
or not you have those moments.

587
00:26:33,166 --> 00:26:37,336
It's whether or not when you
have those moments, you assume

588
00:26:37,336 --> 00:26:39,826
the best about the other person.

589
00:26:40,636 --> 00:26:43,516
So you start, no matter how
pissed off you are, you assume

590
00:26:43,516 --> 00:26:45,586
there's no mal-intent, right?

591
00:26:45,586 --> 00:26:48,616
And then you support the other person
through getting to where you wanna go.

592
00:26:48,796 --> 00:26:53,566
So the reason that I share that
in advance is I can be, it's funny

593
00:26:53,566 --> 00:26:56,746
because sometimes it'll be him who
does it, and sometimes it'll be me.

594
00:26:57,106 --> 00:26:59,536
But that experience that you
were just sharing of like, oh,

595
00:26:59,536 --> 00:27:00,581
you're winding down the day.

596
00:27:01,216 --> 00:27:04,096
But maybe she was working,
Heather's working in her silo in

597
00:27:04,096 --> 00:27:06,796
the business and, and you're working
in your silo in the business.

598
00:27:07,006 --> 00:27:09,436
And Travis and I definitely
have very clear silos.

599
00:27:09,436 --> 00:27:11,446
We would've killed each other
a long time ago if we didn't

600
00:27:11,446 --> 00:27:12,466
have your side of the line.

601
00:27:12,466 --> 00:27:13,516
My side of the line, right?

602
00:27:13,516 --> 00:27:16,156
Like, so first of all, we
have very clear boundaries and

603
00:27:16,156 --> 00:27:16,916
this is your side of the line.

604
00:27:16,916 --> 00:27:17,716
This is my side of the line.

605
00:27:17,986 --> 00:27:22,126
I will take your advice from your
side of the line about my side

606
00:27:22,126 --> 00:27:25,366
of the line, but I make my final
decisions because of a big ass fucking

607
00:27:25,366 --> 00:27:26,626
girl and I can make my decisions.

608
00:27:26,797 --> 00:27:31,576
And conversely, him being the tech
and the AI and traffic side, I might

609
00:27:31,576 --> 00:27:35,206
have my thoughts about his side of
the line and I get to express them.

610
00:27:35,386 --> 00:27:38,446
But I also have to respect that
ultimately those decisions are his.

611
00:27:38,446 --> 00:27:41,206
So I would say it all starts from,
if you're gonna be brave enough to be

612
00:27:41,206 --> 00:27:44,206
a couple that works together, those
divisions need to be clearly aligned.

613
00:27:44,446 --> 00:27:48,436
But in answer to your question about
how do I solve the problem of my head

614
00:27:48,436 --> 00:27:52,456
is still in business mode and he's
like, where's my super sweet, sexy,

615
00:27:52,456 --> 00:27:55,966
hot wife who I wanna twirl around
and dance and cuddle up with, right?

616
00:27:55,966 --> 00:27:56,176
Like.

617
00:27:56,653 --> 00:28:01,573
If he catches me in that mode,
then it's his responsibility

618
00:28:01,573 --> 00:28:03,283
to a assume the best about me.

619
00:28:03,763 --> 00:28:04,063
Right?

620
00:28:04,063 --> 00:28:08,563
So that looks like, oh, she's being a
mama lion for all of our baby birds.

621
00:28:08,563 --> 00:28:08,923
Okay?

622
00:28:08,923 --> 00:28:11,983
So if she's being a mama lion for all
of our baby birds, and there's things

623
00:28:11,983 --> 00:28:16,933
on her blonde brain that she can't
put down, I need to assume the best

624
00:28:16,933 --> 00:28:20,083
about her and say she's really just
looking out for our people, right?

625
00:28:20,083 --> 00:28:22,735
Or our bottom line, or, or
protecting our family financially.

626
00:28:22,873 --> 00:28:23,083
Okay?

627
00:28:23,083 --> 00:28:26,563
So it starts with him having
a good assumption about me, or

628
00:28:26,563 --> 00:28:30,163
conversely, if he's chatting about
business and it's state night, I

629
00:28:30,163 --> 00:28:31,603
have to assume the best about him.

630
00:28:31,903 --> 00:28:37,033
And then we have to recognize that and ask
what it's gonna take to take that hat off.

631
00:28:37,363 --> 00:28:41,563
So if I was Heather and you were doing
that, then I would have to make the

632
00:28:41,563 --> 00:28:44,623
assumption that like, all right, Joe's
trying to provide for the family.

633
00:28:44,863 --> 00:28:49,033
He's being super, super driven about the
success of his clients, the success of his

634
00:28:49,033 --> 00:28:52,993
business, all the things she has to make,
all the positive assumptions about you.

635
00:28:53,233 --> 00:28:56,023
And then she has to recognize, okay,
he is still stuck in business mode.

636
00:28:56,293 --> 00:28:58,093
and then she has to take upon herself.

637
00:28:58,093 --> 00:28:59,263
I have to take upon my self.

638
00:28:59,263 --> 00:29:03,763
When I do it is like, okay, baby, you're
still, your business hat is still on.

639
00:29:03,883 --> 00:29:06,913
Like there are things that are
still brewing, um, that are

640
00:29:06,913 --> 00:29:08,233
in the way of us hanging out.

641
00:29:08,233 --> 00:29:10,753
And I want you, I want your
big strong arms around me.

642
00:29:10,753 --> 00:29:12,463
I just want your grounding presence.

643
00:29:12,463 --> 00:29:16,843
Like for me as a woman in
business, and you can ask Heather

644
00:29:16,843 --> 00:29:17,923
if this is her perception.

645
00:29:18,043 --> 00:29:20,173
I could be a whirling durvis of energy.

646
00:29:20,383 --> 00:29:25,273
And then when I am, when I get to switch
gears and be feminine and soft, that's a

647
00:29:25,273 --> 00:29:29,113
very driven masculine energy to get shit
done all day, make money, hit numbers.

648
00:29:29,323 --> 00:29:31,693
That's a very masculine
part of my personality.

649
00:29:31,963 --> 00:29:37,513
So when I get to be with him, then
I feel grounded, like less whirling

650
00:29:37,513 --> 00:29:41,623
rocket ship and more like, oh my
gosh, like I can actually be soft

651
00:29:41,623 --> 00:29:44,233
and you know, like a bird flew by.

652
00:29:44,233 --> 00:29:46,723
How pretty, like I don't even
notice that shit when I'm working.

653
00:29:46,723 --> 00:29:47,203
You know what I mean?

654
00:29:47,593 --> 00:29:48,013
So.

655
00:29:48,298 --> 00:29:51,988
I have to look at him and I have
to recognize, okay, he's, he is

656
00:29:51,988 --> 00:29:54,778
in business mode because he has
the best intentions possible.

657
00:29:54,988 --> 00:29:57,658
And look at him and say, okay,
you're still in business mode and I

658
00:29:57,658 --> 00:29:59,458
need my grounding, big strong man.

659
00:29:59,578 --> 00:30:05,518
What do we need to like, go through really
quickly so that we can transition into

660
00:30:05,548 --> 00:30:08,878
hangout time and just be together and
not talk about work, and not talk about

661
00:30:08,878 --> 00:30:12,838
our kids or our planning and, you know,
paperwork and shit that needs to be done.

662
00:30:12,838 --> 00:30:13,858
Like how do we get there?

663
00:30:14,038 --> 00:30:17,998
And then it usually is, oh,
okay, well there's a new ad

664
00:30:17,998 --> 00:30:19,048
campaign going out tomorrow.

665
00:30:19,048 --> 00:30:20,818
I just need to make sure
you are understanding this.

666
00:30:21,148 --> 00:30:22,528
Like, you me, this done.

667
00:30:22,588 --> 00:30:26,668
Like, and then once he barfs it
out, then he can put it down.

668
00:30:26,878 --> 00:30:32,578
But there's like literally something like
almost tangibly in the way if, if he's

669
00:30:32,578 --> 00:30:34,078
still spinning and talking about work.

670
00:30:34,078 --> 00:30:37,528
If I am still spinning and talking
about work, it's because there's a few

671
00:30:37,528 --> 00:30:42,148
things that have not been communicated
between the silos and once the messages

672
00:30:42,148 --> 00:30:44,278
have been communicated to both silos.

673
00:30:44,488 --> 00:30:46,138
So both silos come home.

674
00:30:46,768 --> 00:30:49,348
One of us is communi is
still in business mode.

675
00:30:49,528 --> 00:30:52,228
What communications need to
happen between the silos?

676
00:30:52,378 --> 00:30:56,488
We send those messages, we get
clarity on ownership, responsibility,

677
00:30:56,488 --> 00:30:59,008
accountability for handling
those within a specific timeline.

678
00:30:59,248 --> 00:31:02,638
Then the silos can go back and to
being individual and they can shut down

679
00:31:02,638 --> 00:31:04,308
for the night and we can be together.

680
00:31:04,858 --> 00:31:08,218
That's my thing for it, is assume
the best about the other person.

681
00:31:08,218 --> 00:31:09,748
They're not doing it to be an asshole.

682
00:31:09,898 --> 00:31:11,908
They're not doing it because
they don't think you're important

683
00:31:11,908 --> 00:31:13,378
because they don't value family.

684
00:31:13,648 --> 00:31:17,548
That's a bunch of stories that our
ego will tell us because deep down,

685
00:31:17,548 --> 00:31:21,208
a lot of us struggle to believe that
we're, we're worth having the love

686
00:31:21,208 --> 00:31:22,528
that we have in our life, right?

687
00:31:22,528 --> 00:31:23,788
So that's just a bunch of garbage.

688
00:31:23,998 --> 00:31:27,538
So if we can put all of that aside
and assume the best about the person,

689
00:31:27,778 --> 00:31:31,558
and then make a way for them to
download out of that mode, that's it.

690
00:31:31,754 --> 00:31:32,444
I love that.

691
00:31:32,504 --> 00:31:35,354
And that's, that's a,
it's a healthy process.

692
00:31:35,354 --> 00:31:37,394
I think assumptions are a big thing.

693
00:31:37,394 --> 00:31:38,414
It's like we gotta assume.

694
00:31:39,104 --> 00:31:41,564
Albeit, you know, we're in
a relationship for a reason.

695
00:31:41,564 --> 00:31:44,894
Like I'm 16 years with, uh,
Heather this year, so I'm

696
00:31:44,944 --> 00:31:45,674
Congratulations.

697
00:31:45,764 --> 00:31:46,559
but we're, we're

698
00:31:46,904 --> 00:31:47,444
That's great.

699
00:31:48,104 --> 00:31:50,534
But like, you know, you know,
when we, when you're with someone,

700
00:31:50,534 --> 00:31:53,024
you, you gotta assume the best,
you know, in relationship.

701
00:31:53,024 --> 00:31:56,564
But that goes with your team at work
too, and all these other things.

702
00:31:56,564 --> 00:31:58,394
So it's a similar mode.

703
00:31:58,694 --> 00:32:02,504
And I like what you said is almost
like you have that core of assumption

704
00:32:02,534 --> 00:32:04,154
that we're all in this together.

705
00:32:04,214 --> 00:32:09,104
Like we're, we have a shared mission
vision that we're all striving for, but at

706
00:32:09,104 --> 00:32:11,534
the same time, our brains are squirrely.

707
00:32:11,534 --> 00:32:15,044
They're crazy little things
and we need to unload that.

708
00:32:15,044 --> 00:32:19,454
Like, so it reminds me of, uh, that book
Getting things done, you know, GTD, like

709
00:32:19,454 --> 00:32:23,174
the GTD method where the first thing is
basically get it outta your brain, right?

710
00:32:23,174 --> 00:32:27,254
It's like brain dump wherever you
gotta do it on, on, you know, I'm

711
00:32:27,254 --> 00:32:29,234
using this app called Reflect lately.

712
00:32:29,234 --> 00:32:29,924
It's really cool.

713
00:32:30,164 --> 00:32:30,674
Um,

714
00:32:30,764 --> 00:32:31,934
Ooh, I haven't tried that one.

715
00:32:31,934 --> 00:32:32,624
Reflect,

716
00:32:32,744 --> 00:32:34,094
Reflect app.

717
00:32:34,454 --> 00:32:34,694
Yeah,

718
00:32:34,814 --> 00:32:35,324
okay.

719
00:32:35,354 --> 00:32:35,594
Okay.

720
00:32:35,594 --> 00:32:36,734
I'm gonna put that in my phone right now.

721
00:32:36,869 --> 00:32:38,909
Great way to sync up all your ideas.

722
00:32:38,909 --> 00:32:42,179
It's daily remind, you know, you can
sync up calendars, all that fun stuff.

723
00:32:42,689 --> 00:32:46,439
And you know, it's that I do
voice notes all the time too.

724
00:32:46,439 --> 00:32:51,449
But anything to just unload that shit,
that might not make perfect sense,

725
00:32:51,449 --> 00:32:52,529
but it's just like a bunch of to-dos.

726
00:32:52,529 --> 00:32:56,039
'cause yeah, it could spin
all, all of us out and that's

727
00:32:56,039 --> 00:32:56,969
what Heather will remind me.

728
00:32:56,969 --> 00:32:58,049
She's like, write it down.

729
00:32:58,109 --> 00:32:59,789
And so I did the same thing for her.

730
00:33:00,029 --> 00:33:03,359
It's interesting how it's flipped kind of
sometimes over the years in a relationship

731
00:33:03,359 --> 00:33:05,789
too, but, uh, but you're right.

732
00:33:05,789 --> 00:33:09,329
Like once you do that, assume
the best for yourself and others

733
00:33:09,329 --> 00:33:10,769
and then just unload your mind.

734
00:33:11,159 --> 00:33:12,989
Then I just feel like everything
just gets a little freer,

735
00:33:13,389 --> 00:33:17,019
And you use reflect, I'll be honest,
like if you don't have a fancy app,

736
00:33:17,019 --> 00:33:19,239
like sometimes I'll just open my phone.

737
00:33:20,004 --> 00:33:22,434
Pull up the next day's Google Calendar.

738
00:33:22,764 --> 00:33:24,264
Everybody has Google at calendar, right?

739
00:33:24,264 --> 00:33:28,644
So like pull up the next day's Google
Calendar, find an itty bitty block, right?

740
00:33:28,644 --> 00:33:31,284
Like, and I'll write all the
things that are tripping me out.

741
00:33:31,434 --> 00:33:34,254
And even if I don't solve them in
that span of time, at least there's

742
00:33:34,254 --> 00:33:38,364
a breather space in my day to
schedule them or have them delegated

743
00:33:38,364 --> 00:33:39,744
or whatever, and then I'm done.

744
00:33:39,744 --> 00:33:44,904
Then I can like let my hair down and be
feminine and be soft and not be driven and

745
00:33:44,904 --> 00:33:47,544
like goal oriented and in business mode.

746
00:33:47,544 --> 00:33:48,204
So Yeah.

747
00:33:48,204 --> 00:33:48,594
that's my

748
00:33:48,759 --> 00:33:49,179
Well that,

749
00:33:49,443 --> 00:33:52,503
that leads to another, a con I was
just thinking about was like, what are

750
00:33:52,503 --> 00:33:58,683
your daily bumpers or like, how do you
make every day kind of thrive for you?

751
00:33:58,773 --> 00:34:02,253
Uh, Travis, maybe your, your
whole group that you're chatting.

752
00:34:02,253 --> 00:34:05,703
Like, are there like certain bumpers
that you would put on, you know,

753
00:34:05,763 --> 00:34:09,483
time-wise, are there certain activities
throughout the day that you always,

754
00:34:10,143 --> 00:34:12,483
or at least you roughly have a
structure for that you could share?

755
00:34:13,143 --> 00:34:14,463
Yeah, I always have a structure.

756
00:34:14,463 --> 00:34:17,253
First of all, I have to say I'm,
I'm spoiled fucking rotten because

757
00:34:17,253 --> 00:34:20,823
not only do I get my Thrive Weeks,
at the end of the year, I go up.

758
00:34:20,913 --> 00:34:25,023
Um, so we live at the beach and
there's a beautiful like vista up at

759
00:34:25,023 --> 00:34:28,778
Cape Sessions Park near our house,
and it's like a mile and it's a

760
00:34:28,893 --> 00:34:30,314
mile and a half up and back, right?

761
00:34:30,363 --> 00:34:34,263
So I take my little puff, his name
is Ace, and I get to hike up there

762
00:34:34,263 --> 00:34:38,283
and I get to hike home in the
morning, and then I end my day in

763
00:34:38,283 --> 00:34:40,353
time to make my favorite yoga class.

764
00:34:40,563 --> 00:34:45,003
So I have to say at, for a long time,
I thought that was really selfish.

765
00:34:45,003 --> 00:34:46,713
Like, oh, I should pick one.

766
00:34:46,743 --> 00:34:49,173
Like, I should do this
or I should do that.

767
00:34:49,473 --> 00:34:53,253
I shouldn't be guarding so
much time for like my physical

768
00:34:53,253 --> 00:34:55,923
fitness, but I'm fucking wired.

769
00:34:56,163 --> 00:34:59,253
Like I'm wired to move
fast, go hard, strong, like.

770
00:34:59,673 --> 00:35:04,113
I, uh, and maybe that's a, a rare
thing for, for women, you know, or

771
00:35:04,113 --> 00:35:05,733
people might perceive that it is.

772
00:35:06,063 --> 00:35:11,013
But the more I meet people like,
you know, Emma and Deb, and you

773
00:35:11,013 --> 00:35:12,453
know, I know like I'm not alone.

774
00:35:12,453 --> 00:35:16,593
There's a fucking lot of us out there
that are wired to move really fast.

775
00:35:16,983 --> 00:35:19,593
And the way that I keep that on the rail.

776
00:35:20,148 --> 00:35:22,128
I think of it like this, Joe.

777
00:35:22,128 --> 00:35:28,398
I feel like all of us have so much
fire inside of us, so much fire, light,

778
00:35:28,398 --> 00:35:33,408
brilliance inside of us that we all
have to be realistic, um, with ourselves

779
00:35:33,648 --> 00:35:37,938
because fire, energy, anything like that,
like, it's like nuclear energy, fire,

780
00:35:37,998 --> 00:35:43,098
energy, any kind of energy is powerful
if it's harnessed in the right way.

781
00:35:43,548 --> 00:35:46,998
And it's deadly if it's not
harnessed in the right way.

782
00:35:47,358 --> 00:35:50,958
And I notice that like I can
get short with other people,

783
00:35:50,958 --> 00:35:52,788
I can bowl other people over.

784
00:35:52,788 --> 00:36:00,048
I can like, you know, I can accidentally
use that fire in detrimental ways rather

785
00:36:00,048 --> 00:36:04,548
than it's a light that everyone can see
their own way to their brilliant marketing

786
00:36:04,548 --> 00:36:06,498
and, and business strategy through, right.

787
00:36:06,498 --> 00:36:11,568
So my, uh, when I did journaling
meditation, like honest assessments

788
00:36:11,568 --> 00:36:14,868
of my life, I was like, when I do
my morning and at my evening and

789
00:36:14,868 --> 00:36:16,878
I sandwich my time between there.

790
00:36:17,213 --> 00:36:18,683
My morning gives my blood pumping.

791
00:36:18,683 --> 00:36:20,213
It lets me think out loud.

792
00:36:20,213 --> 00:36:22,103
It lets me like go, go, go.

793
00:36:22,163 --> 00:36:25,583
So that some of that fire is a
little bit released physically.

794
00:36:25,583 --> 00:36:30,743
And then I can actually maintain a nice
slow burn throughout the day of service.

795
00:36:30,745 --> 00:36:33,023
Like it never gets edgy or gr grungy.

796
00:36:33,413 --> 00:36:38,573
And then before I can be great mom
to maverick, great wife to Travis, I

797
00:36:38,573 --> 00:36:41,723
find I need to shut everything down.

798
00:36:41,723 --> 00:36:45,713
I give my ea everything that needs
to be set up for the next day, drop

799
00:36:45,713 --> 00:36:50,453
it, walk to yoga, and my walk there
is where I'm shifting gears from work

800
00:36:50,453 --> 00:36:53,783
to like, okay, now I'm gonna go be
in my body and then my walk from.

801
00:36:54,693 --> 00:36:56,073
It's, yeah, that's the bumper piece.

802
00:36:56,253 --> 00:36:59,823
And then walking back from yoga again,
I'm blessed that I, I have a yoga

803
00:36:59,823 --> 00:37:01,173
studio, like we live in Pacific Beach.

804
00:37:01,173 --> 00:37:04,593
It has like one of the highest walkability
life scores in the nation, right?

805
00:37:04,593 --> 00:37:08,913
So, um, the walk home from yoga
is okay, now I took care of my

806
00:37:08,913 --> 00:37:12,243
body, my mind, I'm gonna go and I'm
gonna be present with my family.

807
00:37:12,453 --> 00:37:16,473
So for me, that's what
boundary my time is.

808
00:37:16,473 --> 00:37:17,823
I mean, there's other things too.

809
00:37:17,853 --> 00:37:20,973
You know, you know, I'm committed
to my peptide stack, you know,

810
00:37:20,973 --> 00:37:22,293
I'm committed to healthy eating.

811
00:37:22,293 --> 00:37:25,623
You know, I'm committed to making
sure there's always a social, like,

812
00:37:25,623 --> 00:37:27,243
I need my friends, I need my people.

813
00:37:27,243 --> 00:37:29,913
Like I, I'm over the, we
have to do everything alone.

814
00:37:29,913 --> 00:37:31,113
It's not fucking COVID anymore.

815
00:37:31,113 --> 00:37:31,833
We need each other.

816
00:37:31,833 --> 00:37:33,093
Let's get back in harmony.

817
00:37:33,093 --> 00:37:33,483
You know?

818
00:37:33,873 --> 00:37:38,613
Um, so as long as I have my physical
routine, my healthy food, my connected

819
00:37:38,613 --> 00:37:42,453
time with friends, those I would
say are my like daily bumpers.

820
00:37:42,545 --> 00:37:42,933
Yeah.

821
00:37:42,993 --> 00:37:43,743
That's beautiful.

822
00:37:43,773 --> 00:37:47,943
Thanks for breaking it out because
it's, I think, uh, I don't know, we

823
00:37:47,943 --> 00:37:51,153
all live differently, but when we're
in our bubble work bubble, especially

824
00:37:51,153 --> 00:37:54,693
like you said, a lot of us are working
at home now because of maybe COVID or

825
00:37:54,693 --> 00:37:56,613
whatever else happened in our lives.

826
00:37:56,628 --> 00:38:01,068
I mean, I know that affected, I mean, I
have two little, little, little ones, and

827
00:38:01,098 --> 00:38:06,378
they popped around COVID time, so it did
put a little damper on the social life,

828
00:38:06,378 --> 00:38:07,968
but at the same time, it's getting better.

829
00:38:07,968 --> 00:38:08,538
It's getting better.

830
00:38:08,538 --> 00:38:08,988
Thank God.

831
00:38:09,258 --> 00:38:10,338
it is getting better.

832
00:38:10,338 --> 00:38:11,508
It is getting better.

833
00:38:11,808 --> 00:38:16,368
And for all the, you know, political
temperature and as volatile as that is.

834
00:38:16,758 --> 00:38:21,348
I'm really finding that there's a silver
lining there that like people on the

835
00:38:21,348 --> 00:38:25,668
extremes are finally going, wait a minute,
red, blue, we're all red, white, and blue.

836
00:38:25,818 --> 00:38:31,308
We all want like, ample money and
love and community and freedoms.

837
00:38:31,308 --> 00:38:33,378
You know, like we all kind
of want the same thing.

838
00:38:33,378 --> 00:38:37,038
So I do think that even that is
like, we're all just humans and

839
00:38:37,038 --> 00:38:38,598
we all just want a decent life.

840
00:38:38,598 --> 00:38:41,058
Like knock it off on both
ends, like let's come together.

841
00:38:41,328 --> 00:38:45,948
So I do feel like that community piece
is, is I'm seeing it resurge everywhere.

842
00:38:45,948 --> 00:38:49,278
I don't know what your experience
is, but I think the divisiveness has

843
00:38:49,278 --> 00:38:52,218
finally started to hit a tipping point
where they're like, wait a minute, we

844
00:38:52,218 --> 00:38:53,628
all kind of care about the same thing.

845
00:38:53,628 --> 00:38:58,668
So I'm personally an optimist and a
patriot, so I believe we will find

846
00:38:58,668 --> 00:39:02,553
a way, um, to come back to a healthy
middle where we all love each other.

847
00:39:02,853 --> 00:39:03,573
I'm with you.

848
00:39:03,603 --> 00:39:08,793
And you know, you have AI as another,
you know, uh, something thrown into the

849
00:39:08,793 --> 00:39:13,353
MI mix there too, that, you know, it's,
I guess on the service level, people can

850
00:39:13,353 --> 00:39:18,963
connect with AI and, but at the same time,
what my thought is humans get even more

851
00:39:18,993 --> 00:39:21,253
important in the whole mix is community.

852
00:39:21,843 --> 00:39:26,703
That's gonna be the thing that will have
a lot more value I think, over time,

853
00:39:26,703 --> 00:39:29,433
whereas tech will have a layer to it all.

854
00:39:29,433 --> 00:39:32,493
But you're right, like we need to
connect with people, get in groups.

855
00:39:32,523 --> 00:39:35,643
The masterminds we're a part
of together, the groups.

856
00:39:35,643 --> 00:39:40,353
I mean, like there's trust there
that you can't make without

857
00:39:40,353 --> 00:39:43,563
seeing people and without spending
time, you know, legitimately like

858
00:39:43,563 --> 00:39:45,393
years of time with people too,

859
00:39:45,665 --> 00:39:45,905
Yeah.

860
00:39:45,960 --> 00:39:46,655
I think so too.

861
00:39:47,175 --> 00:39:51,855
Well, joy, let's wrap up on your book,
because it's not on the surface level.

862
00:39:51,855 --> 00:39:55,395
It might not hit everybody here and,
and be like, oh, this is for me.

863
00:39:55,395 --> 00:39:58,545
But on a conceptual level, I
think it's really brilliant.

864
00:39:58,545 --> 00:40:02,925
So tell me what it is and, uh, you
know, concept and how it applies

865
00:40:03,030 --> 00:40:03,390
Yeah.

866
00:40:03,960 --> 00:40:06,540
Um, the book is called
Get Cash Pay Clients.

867
00:40:06,840 --> 00:40:10,680
Um, I think everybody would like their
clients that are ready to fork over money.

868
00:40:10,680 --> 00:40:13,470
So in that way it sort of
could apply to your audience.

869
00:40:13,650 --> 00:40:15,330
It's written specifically.

870
00:40:15,330 --> 00:40:18,240
So the subtitle is How Upfront
Labs Create a Wildly Profitable

871
00:40:18,240 --> 00:40:19,440
Health Business With Less Work.

872
00:40:19,470 --> 00:40:19,860
Okay.

873
00:40:20,220 --> 00:40:24,990
So the takeaway for health practitioners
is, you know, they've been doing

874
00:40:24,990 --> 00:40:29,460
marketing and then nurturing and
sales, and then finally enrollment

875
00:40:29,460 --> 00:40:30,960
and then they would do a lab test.

876
00:40:31,320 --> 00:40:34,800
And a lab test isn't a really effective
tool of showing people something's

877
00:40:34,800 --> 00:40:36,840
wrong and something needs to be done.

878
00:40:36,840 --> 00:40:37,170
Right.

879
00:40:37,380 --> 00:40:38,370
So my.

880
00:40:39,045 --> 00:40:42,825
Yeah, blood work, a hormone
test, a stool test, a SIBO test.

881
00:40:43,125 --> 00:40:46,005
It's confirmation that people
are like, I'm not crazy.

882
00:40:46,185 --> 00:40:49,065
There's actually something
going on in my body.

883
00:40:49,065 --> 00:40:51,525
And so obviously that makes
the sales conversation for

884
00:40:51,525 --> 00:40:54,195
practitioners to have people enroll
into working them much easier.

885
00:40:54,405 --> 00:40:55,785
So I was like, knock that shit off.

886
00:40:55,785 --> 00:40:58,845
Pull it from the bottom of the funnel,
put it at the top of the funnel.

887
00:40:58,995 --> 00:41:02,115
Now there's legal things that need to
happen so that tests can be ordered to

888
00:41:02,115 --> 00:41:04,035
prospects, not patients in a legal way.

889
00:41:04,035 --> 00:41:05,805
So the book kind of covers all of that.

890
00:41:06,255 --> 00:41:12,465
Um, but how that is applicable to your
audience, a much wider audience is this,

891
00:41:12,465 --> 00:41:18,225
the fundamental concept of the book is,
uh, it presumes that you are no longer

892
00:41:18,225 --> 00:41:20,565
interested in growing an audience of.

893
00:41:20,970 --> 00:41:26,250
Freebie seekers, tire kickers, people
who will bleed you dry for information,

894
00:41:26,460 --> 00:41:30,960
never having any intention of actually
investing and taking action and being

895
00:41:30,960 --> 00:41:32,370
responsible for their own results.

896
00:41:32,700 --> 00:41:32,820
Okay?

897
00:41:32,820 --> 00:41:34,260
So it starts from that premise.

898
00:41:34,620 --> 00:41:39,300
And if that premise is true for
you, then it shares a lot of

899
00:41:39,300 --> 00:41:41,070
digging and research that I did.

900
00:41:41,160 --> 00:41:45,120
Kurt, Molly included, to kind
of investigate a little bit what

901
00:41:45,120 --> 00:41:49,860
happened, like what happened to the
effective lure opt-in lead magnet?

902
00:41:49,950 --> 00:41:52,230
What happened to the
effective webinar, right?

903
00:41:52,230 --> 00:41:56,550
So in, in our world, okay, we
were seeing it tank and tank

904
00:41:56,550 --> 00:41:57,570
and tank and tank and tank.

905
00:41:57,570 --> 00:42:01,830
So ad costs going up, conversions
going down, which means cost of client

906
00:42:01,830 --> 00:42:05,610
acquisition goes through the roof and you
start to wonder, what the hell am I doing?

907
00:42:05,610 --> 00:42:06,240
Like what?

908
00:42:06,480 --> 00:42:10,320
I have this audience and this
email list full of people that I'm

909
00:42:10,320 --> 00:42:15,090
lucky if I can get, you know, a, a
halfway decent open rate compared

910
00:42:15,090 --> 00:42:16,150
to what I got three years ago.

911
00:42:16,770 --> 00:42:19,909
And God forbid, I actually wanted
a click through rate and sales.

912
00:42:19,950 --> 00:42:20,340
Okay.

913
00:42:20,655 --> 00:42:23,805
So it was really starting to look
depressing and depressing and

914
00:42:23,805 --> 00:42:25,665
downright like morbid, right?

915
00:42:26,055 --> 00:42:29,715
And so in poking around all of my
marketing friends, everyone I knew,

916
00:42:29,715 --> 00:42:34,665
I was like, Hey, it's appearing to
me that the algorithms, if we think

917
00:42:34,665 --> 00:42:39,225
about the algorithms as the minions
that do the work for all of these

918
00:42:39,225 --> 00:42:43,635
free platforms that we're, we're all
consuming content on, okay, if it's

919
00:42:43,635 --> 00:42:45,758
free, then we are paying with ourselves.

920
00:42:45,765 --> 00:42:47,445
We are the product, okay?

921
00:42:47,745 --> 00:42:52,995
So if the algorithms are serving that
whole, you know, beehive, then the

922
00:42:52,995 --> 00:42:58,605
algorithms we know are tracking all of the
things that we as advertisers can pay for.

923
00:42:58,665 --> 00:42:59,085
Okay?

924
00:42:59,235 --> 00:43:02,205
So if you guys haven't run ads
with me, just bear with me, okay?

925
00:43:02,205 --> 00:43:06,195
But if you were running ads, and if you
already run them, you know this, okay?

926
00:43:06,345 --> 00:43:08,115
You can pay for video views, right?

927
00:43:08,115 --> 00:43:09,795
You can just pay for something to be seen.

928
00:43:09,795 --> 00:43:12,885
You can pay for a view, you
can pay for an opt-in, right?

929
00:43:12,885 --> 00:43:15,585
You can pay for just a conversion
or you can pay for a sale.

930
00:43:16,530 --> 00:43:21,360
Okay, so if we start from the premise
that these algorithms that are checking

931
00:43:21,360 --> 00:43:25,500
us out and measuring our behaviors,
it completely makes sense that those

932
00:43:25,500 --> 00:43:31,440
algorithms know, okay, well, Joe
is a, uh, he's a content consumer.

933
00:43:31,560 --> 00:43:33,780
He'll watch videos and he'll
opt into ship, but he's not the

934
00:43:33,780 --> 00:43:35,190
type to buy from this platform.

935
00:43:35,190 --> 00:43:38,880
He's gonna maybe go to Google, find it
later, but Joy, she is happy to like,

936
00:43:39,390 --> 00:43:43,530
oh, she saw something that was cute from
ri, she's gonna see that ad, she's gonna

937
00:43:43,530 --> 00:43:44,790
click it, she's gonna buy it today.

938
00:43:45,300 --> 00:43:45,600
Okay.

939
00:43:45,630 --> 00:43:49,650
Then it makes sense that that algorithm
is like, oh, well Joy would be a good

940
00:43:49,650 --> 00:43:53,070
person to serve up for people who
actually run a, run a sales conversion.

941
00:43:53,280 --> 00:43:56,160
And Joe would be the perfect person
for it to put in front of that

942
00:43:56,190 --> 00:43:59,040
opt-in for someone who just wants
someone to opt into something.

943
00:43:59,160 --> 00:44:02,970
So the algorithm is probably
trying to satisfy its advertisers.

944
00:44:02,970 --> 00:44:03,660
Does that make sense what

945
00:44:03,660 --> 00:44:03,780
I'm

946
00:44:03,885 --> 00:44:04,245
right.

947
00:44:04,245 --> 00:44:04,935
Absolutely.

948
00:44:05,235 --> 00:44:07,365
And they're getting smarter
all the time with AI too.

949
00:44:07,365 --> 00:44:07,605
All the

950
00:44:07,625 --> 00:44:07,635
yes.

951
00:44:08,355 --> 00:44:08,595
Yeah.

952
00:44:08,655 --> 00:44:10,095
Exactly, exactly.

953
00:44:10,395 --> 00:44:13,545
I remember when Cambridge
Analytica was, was, um, early

954
00:44:13,545 --> 00:44:14,625
involved with the Trump campaign.

955
00:44:14,625 --> 00:44:17,115
They were sharing that like, oh,
if you had made five moves in

956
00:44:17,115 --> 00:44:19,635
the online space, they'll you
more about you than your family.

957
00:44:19,875 --> 00:44:21,165
And that was decades ago.

958
00:44:21,165 --> 00:44:24,495
So can you imagine now it's probably
like, oh yeah, you do two or three things.

959
00:44:24,495 --> 00:44:26,115
It knows your first born child, you

960
00:44:26,115 --> 00:44:26,295
know?

961
00:44:26,685 --> 00:44:26,985
Okay.

962
00:44:27,735 --> 00:44:28,245
Exactly.

963
00:44:28,305 --> 00:44:28,425
Okay.

964
00:44:28,513 --> 00:44:31,905
So assuming that we're believing
the algorithms are now, we're being

965
00:44:31,905 --> 00:44:35,985
watched, our behaviors being tracked,
I make the argument in the book

966
00:44:36,405 --> 00:44:40,185
that we should all now move people
from these free platforms over here.

967
00:44:40,920 --> 00:44:44,115
TikTok, Instagram, meta
to YouTube, whatever.

968
00:44:44,325 --> 00:44:44,625
Okay.

969
00:44:44,715 --> 00:44:46,965
We should go from putting out
our content on these platforms.

970
00:44:46,965 --> 00:44:49,035
We have to do that to
be perceived as experts.

971
00:44:49,425 --> 00:44:53,205
And then when we move them over
to our online ecosphere, and when

972
00:44:53,205 --> 00:44:56,595
I say our online ecosphere, I'm
talking about our CRM, right?

973
00:44:56,655 --> 00:44:59,235
This is where we take people's
money, their name, their

974
00:44:59,235 --> 00:45:00,525
information, all that, right?

975
00:45:00,525 --> 00:45:04,875
So when we move people from the
free world over here to our world.

976
00:45:05,340 --> 00:45:11,370
I am much more focused about having
quality over here than quantity over here.

977
00:45:11,910 --> 00:45:16,440
And the filtration system that the
book promotes you using is let's

978
00:45:16,440 --> 00:45:20,190
go from free content, not free
webinar over here anymore, because

979
00:45:20,190 --> 00:45:21,780
that's quality but not quantity.

980
00:45:22,140 --> 00:45:25,290
Why don't we go, uh, let's say a book.

981
00:45:25,420 --> 00:45:27,190
This book is like 9 95, right?

982
00:45:27,190 --> 00:45:30,970
So for me to have from free content
over here and I share a concept from

983
00:45:30,970 --> 00:45:35,890
the book and they want it, then they
can go into my world in a 9 95 offer.

984
00:45:35,890 --> 00:45:36,760
What does that do?

985
00:45:37,180 --> 00:45:41,890
That gives me a whole community
list world in my online ecosphere.

986
00:45:42,205 --> 00:45:45,415
Of more quality leads that
are known to be buyers.

987
00:45:45,535 --> 00:45:46,045
Okay?

988
00:45:46,495 --> 00:45:49,855
Now, my favorite three ways of doing
that, our number one is a book,

989
00:45:49,855 --> 00:45:51,595
because the cost is so low, right?

990
00:45:51,595 --> 00:45:55,405
You're going to get someone's attention
for under, let's call it under 15 bucks.

991
00:45:55,405 --> 00:45:55,795
Okay?

992
00:45:56,155 --> 00:45:57,415
Great way to do that.

993
00:45:57,415 --> 00:46:00,235
If they're not gonna spend 15, they're
not gonna spend 15 grand if that's

994
00:46:00,235 --> 00:46:01,795
what you backend offer is, right?

995
00:46:02,425 --> 00:46:05,245
And then that, and that's number one,
is the book because of price point.

996
00:46:05,245 --> 00:46:08,605
Number two, if you're a practitioner,
is a lab test funnel number

997
00:46:08,605 --> 00:46:10,495
three is a paid workshop, okay?

998
00:46:10,555 --> 00:46:14,065
Paid workshops can be tricky because
you act, you actually have to solve

999
00:46:14,065 --> 00:46:18,415
one specific problem that your
avatar has on that workshop to prove

1000
00:46:18,415 --> 00:46:20,005
that your value and get shit done.

1001
00:46:20,275 --> 00:46:24,085
But all of those will give you an
environment of people that are buyers.

1002
00:46:24,445 --> 00:46:26,035
Now that gets you money.

1003
00:46:26,125 --> 00:46:26,545
Yes.

1004
00:46:26,545 --> 00:46:27,955
It's more, it's more effective, right?

1005
00:46:27,955 --> 00:46:29,845
Because you're actually
making money faster.

1006
00:46:30,220 --> 00:46:32,440
But here's the thing
I'm really trying to do.

1007
00:46:32,800 --> 00:46:37,150
I'm really trying to train the algorithm
that your online content for free

1008
00:46:37,150 --> 00:46:39,190
over here is trying to find buyers.

1009
00:46:39,220 --> 00:46:41,200
It's trying to find the people
who bust out their credit card.

1010
00:46:41,200 --> 00:46:43,870
It's not trying to find your
freebie seeker, tire kickers people

1011
00:46:43,870 --> 00:46:46,420
who will never actually get off
their ass and fucking do anything.

1012
00:46:46,751 --> 00:46:48,701
And the reason that I
want that is twofold.

1013
00:46:48,701 --> 00:46:49,751
One, the money, right?

1014
00:46:49,751 --> 00:46:51,791
I like the money track
to be faster obvious.

1015
00:46:51,791 --> 00:46:52,151
Okay?

1016
00:46:52,421 --> 00:46:56,561
The second thing is, I want clients
who are actually gonna be implementers.

1017
00:46:56,561 --> 00:46:59,201
They're actually gonna do what we
teach them to do because if they

1018
00:46:59,201 --> 00:47:02,291
don't, we never get the testimonial,
they never get the result.

1019
00:47:02,291 --> 00:47:04,061
It's not good for anybody really.

1020
00:47:04,421 --> 00:47:04,931
And so

1021
00:47:04,931 --> 00:47:05,141
you're

1022
00:47:05,246 --> 00:47:07,676
start, from like ground level Right.

1023
00:47:07,676 --> 00:47:12,746
Indoctrinating them to your process so
it's, you're not trying to recreate shit

1024
00:47:12,836 --> 00:47:14,246
when they're way over here and they're

1025
00:47:14,246 --> 00:47:15,176
probably resisting it.

1026
00:47:15,507 --> 00:47:18,717
And then it covers like, the
obvious pushback to that is,

1027
00:47:18,867 --> 00:47:22,077
yeah, Joy, but there's always
a place for free content valid.

1028
00:47:22,257 --> 00:47:23,457
So fucking valid.

1029
00:47:23,817 --> 00:47:27,567
Um, if I, if I'm gonna be on someone
else's podcast, if I'm gonna be on

1030
00:47:27,567 --> 00:47:31,047
a collab with someone who has a big
audience, if I'm gonna be on any sort

1031
00:47:31,047 --> 00:47:35,487
of summit or stage, is that a perfect
environment for me to say, Hey, here's

1032
00:47:35,487 --> 00:47:37,887
an opt-in and we pull 'em into the
list and those people are tagged?

1033
00:47:38,457 --> 00:47:39,957
One could argue, yes.

1034
00:47:39,987 --> 00:47:40,467
Okay.

1035
00:47:40,857 --> 00:47:43,287
Um, and, and I think that
that is perfectly valid.

1036
00:47:43,317 --> 00:47:43,737
Okay.

1037
00:47:43,917 --> 00:47:48,627
But I will be completely transparent
that I'm way more elitist and

1038
00:47:48,627 --> 00:47:53,277
like superior than that I'll even
do on a podcast or on a CoLab.

1039
00:47:53,277 --> 00:47:55,797
And I'll say, Hey, if
you want this free thing.

1040
00:47:56,217 --> 00:47:57,927
DM me, right?

1041
00:47:57,927 --> 00:48:02,457
Go to Instagram dm me, and then
I can still auto deliver that

1042
00:48:02,457 --> 00:48:04,257
free thing through the dm, right?

1043
00:48:04,257 --> 00:48:06,477
I can use Manny chatter if you,
you go high level, you just use

1044
00:48:06,477 --> 00:48:08,037
the in-house system there, right?

1045
00:48:08,337 --> 00:48:10,677
So I still like the filtration.

1046
00:48:10,947 --> 00:48:14,157
So me personally, my business
is over the million mark.

1047
00:48:14,157 --> 00:48:15,657
Like I'm not worried about it, right?

1048
00:48:15,657 --> 00:48:19,167
So I would rather focus on quality.

1049
00:48:19,467 --> 00:48:23,667
So even in those environments like I do,
I think that's the right environment for

1050
00:48:23,667 --> 00:48:25,017
people who are still growing their brand.

1051
00:48:25,017 --> 00:48:27,057
For people who haven't
hit their initial numbers.

1052
00:48:27,267 --> 00:48:30,267
For people who are still really
revenue focused, I mean, I'm still

1053
00:48:30,267 --> 00:48:31,377
revenue focused, don't get me wrong.

1054
00:48:31,377 --> 00:48:34,167
Like that's still a benchmark
that I measure my success by.

1055
00:48:34,557 --> 00:48:37,797
But even when I do that now, I
would way rather be like, Hey, come

1056
00:48:37,797 --> 00:48:41,821
see me over at Real Joy Houston on
Instagram and DM me the word book.

1057
00:48:41,847 --> 00:48:44,157
If you wanna know how to write your
book, we'll pull it outta you in five

1058
00:48:44,157 --> 00:48:46,887
days in Vegas and you'll get the shit
done instead of waiting for a year.

1059
00:48:47,067 --> 00:48:47,397
Right?

1060
00:48:47,397 --> 00:48:53,697
So I would do that rather than we'll go
opt in over here for this webinar and

1061
00:48:53,697 --> 00:48:56,637
then they're gonna think about it and
then they're gonna nurture for six months.

1062
00:48:56,847 --> 00:49:00,387
I'm actually conditioning those
people to be the kind of person

1063
00:49:00,537 --> 00:49:02,547
that drags ass on making decisions.

1064
00:49:02,697 --> 00:49:05,577
And in case you can't tell, like,
I'm not a really great leader for

1065
00:49:05,577 --> 00:49:06,687
someone who wants to drag ass.

1066
00:49:06,687 --> 00:49:07,917
I'm making decisions like

1067
00:49:08,127 --> 00:49:08,637
I'm a good

1068
00:49:08,757 --> 00:49:09,447
up with you then.

1069
00:49:09,477 --> 00:49:09,687
Yeah.

1070
00:49:09,687 --> 00:49:09,987
They're not

1071
00:49:10,137 --> 00:49:10,797
keep up.

1072
00:49:11,187 --> 00:49:11,937
Exactly.

1073
00:49:11,937 --> 00:49:12,537
Exactly.

1074
00:49:12,717 --> 00:49:13,347
And you know what?

1075
00:49:13,347 --> 00:49:15,507
There'll be another train that
will come by the station that

1076
00:49:15,507 --> 00:49:18,087
goes slower if you don't like
that bullet train, you know what I

1077
00:49:18,087 --> 00:49:18,297
mean?

1078
00:49:18,297 --> 00:49:20,357
Like it's totally fine, totally fine.

1079
00:49:20,667 --> 00:49:24,207
So the book basically addresses,
Hey, here's what's happening.

1080
00:49:24,207 --> 00:49:25,797
Here's how the algorithm we're working.

1081
00:49:25,797 --> 00:49:26,607
It's breaks down.

1082
00:49:26,667 --> 00:49:30,477
Here's the argument for leading
with, if you wanna give away

1083
00:49:30,477 --> 00:49:32,037
something free, do it in a messenger.

1084
00:49:32,037 --> 00:49:34,167
It gives you, it opens
up the sale by chat door.

1085
00:49:34,407 --> 00:49:36,567
Right now you can actually see,
is this person a good person?

1086
00:49:36,717 --> 00:49:40,167
But when you bring them into your
world, take a little bit of money.

1087
00:49:40,437 --> 00:49:44,097
Like if you used to give away a book
charge $5, if you used to host a webinar,

1088
00:49:44,097 --> 00:49:45,447
that's actually fucking powerful.

1089
00:49:45,447 --> 00:49:46,317
It has to be powerful.

1090
00:49:46,317 --> 00:49:48,087
It can't be some cheesy,
shitty webinar, right?

1091
00:49:48,087 --> 00:49:51,927
But like if they come to a webinar that
you could turn into a workshop where they

1092
00:49:51,927 --> 00:49:56,097
finish one piece of it, charge $95 for
that, you know, charge 45, I don't care.

1093
00:49:56,337 --> 00:49:59,607
But like put a little, when
people pay, they pay attention.

1094
00:49:59,667 --> 00:50:00,267
Enough said.

1095
00:50:00,567 --> 00:50:00,982
That's it.

1096
00:50:01,167 --> 00:50:01,467
Yeah.

1097
00:50:01,467 --> 00:50:02,577
And it always has been.

1098
00:50:02,577 --> 00:50:03,807
So definitely.

1099
00:50:03,807 --> 00:50:06,237
I love your call to action,
by the way, to Instagram.

1100
00:50:06,237 --> 00:50:08,307
So say that one more time, because

1101
00:50:08,442 --> 00:50:08,802
I'll say

1102
00:50:08,847 --> 00:50:09,177
is something

1103
00:50:09,222 --> 00:50:09,462
time.

1104
00:50:09,477 --> 00:50:10,617
to mention about you.

1105
00:50:10,617 --> 00:50:14,967
Actually, you and Travis help pull
out a book from someone, and I

1106
00:50:14,967 --> 00:50:17,937
don't know, does it matter which
industry they're in or, or what,

1107
00:50:18,162 --> 00:50:18,972
It doesn't matter.

1108
00:50:18,972 --> 00:50:23,922
The industry, what matters is, um,
that you can clearly articulate the

1109
00:50:23,922 --> 00:50:24,942
problem for your current audience.

1110
00:50:25,782 --> 00:50:26,202
mm-hmm.

1111
00:50:26,292 --> 00:50:27,732
have a proven solution.

1112
00:50:27,732 --> 00:50:30,912
In other words, you have a process,
a method, a protocol away, right, to

1113
00:50:30,912 --> 00:50:34,662
solve that problem and that you're
willing to break that down and share

1114
00:50:34,662 --> 00:50:38,922
that process in the book in ways
that it's a client acquisition book.

1115
00:50:38,922 --> 00:50:43,182
Joe, it's not a, I was born, you
know, it is not your life story.

1116
00:50:43,182 --> 00:50:44,682
It's not your magnum opus.

1117
00:50:44,682 --> 00:50:45,732
That's not what it's for.

1118
00:50:46,002 --> 00:50:48,942
It's literally a client acquisition book.

1119
00:50:49,302 --> 00:50:49,542
Okay?

1120
00:50:49,542 --> 00:50:53,472
So if you, if you know what the problem
is and you can solve the problem, and

1121
00:50:53,472 --> 00:50:57,372
you have a backend offer that's ready
to sell, meaning you already have your

1122
00:50:57,372 --> 00:51:01,512
program, your process, your method,
your pill, your magic bean, your super

1123
00:51:01,512 --> 00:51:05,472
cool machine, whatever you have, if you
have that offer on the backend ready to

1124
00:51:05,472 --> 00:51:09,372
sell, um, and you can tell the success
stories and how your process works in

1125
00:51:09,372 --> 00:51:11,292
a book, then we pull it out of you.

1126
00:51:11,412 --> 00:51:15,402
We basically force you to give little
mini TED talks about each step in your

1127
00:51:15,402 --> 00:51:17,472
process, and then we help you compile it.

1128
00:51:17,472 --> 00:51:18,972
That way you're not actually typing.

1129
00:51:19,212 --> 00:51:22,782
We find that something happens
between the brain and the fingers.

1130
00:51:23,112 --> 00:51:27,822
That slows down Authors, leaders
really, you know, bright luminaries

1131
00:51:28,002 --> 00:51:30,402
get slowed down by that process.

1132
00:51:30,672 --> 00:51:35,082
And so if we can let luminaries just
go ahead and speak about it, like talk,

1133
00:51:35,322 --> 00:51:37,062
they can talk about it, no problem.

1134
00:51:37,092 --> 00:51:37,392
Right?

1135
00:51:37,392 --> 00:51:39,252
And they can share success
stories, no problem.

1136
00:51:39,492 --> 00:51:44,382
And then with the power of ai, we can
take what they said not to be confused

1137
00:51:44,382 --> 00:51:47,652
with all these fly by night people
helping like write a book with ai.

1138
00:51:47,652 --> 00:51:48,702
Like fuck that noise.

1139
00:51:48,702 --> 00:51:49,032
Okay.

1140
00:51:49,242 --> 00:51:53,922
This is taking your itty bitty TED talks
about the processes of what you do and

1141
00:51:53,922 --> 00:51:56,862
then compiling that your own words.

1142
00:51:57,222 --> 00:52:01,662
From ai, and then the cool thing is
we pull it all out of you in a five

1143
00:52:01,662 --> 00:52:05,202
day sprint in Vegas, you're literally
sequestered in Vegas at the Aria.

1144
00:52:05,202 --> 00:52:05,952
It's beautiful.

1145
00:52:06,222 --> 00:52:13,722
And then on day five, Travis has this
legit gangster GPT that he runs to find

1146
00:52:13,932 --> 00:52:16,752
the appropriate categories in Amazon.

1147
00:52:16,962 --> 00:52:20,232
So before you turn your book funnel on,
you can have a soft launch on Amazon.

1148
00:52:20,382 --> 00:52:23,622
You can get to number one in
your category proven you pick.

1149
00:52:24,387 --> 00:52:28,407
If you pick a small enough pond, you
could just be a goldfish in that pond

1150
00:52:28,407 --> 00:52:29,937
and you could still be number one, right?

1151
00:52:29,937 --> 00:52:32,487
So he's gained that system with A GPT.

1152
00:52:32,727 --> 00:52:35,697
And so we all put our information,
the topic of the book, our avatar,

1153
00:52:35,697 --> 00:52:39,567
all into that GBT, and it's like,
it like lets us all know, here's the

1154
00:52:39,567 --> 00:52:43,017
categories you're most likely to rank
number one in with the fewest sales.

1155
00:52:43,017 --> 00:52:45,027
It does the calculations for us.

1156
00:52:45,057 --> 00:52:48,807
And so we all leave the five days with
our book completed, our categories

1157
00:52:48,807 --> 00:52:52,281
selected, our covers off to the
designer, and we're off to the races.

1158
00:52:52,527 --> 00:52:54,856
And it's happening in February.

1159
00:52:54,856 --> 00:52:55,606
We do it twice a year.

1160
00:52:55,606 --> 00:52:57,496
The next one is February 22nd.

1161
00:52:57,736 --> 00:53:01,096
So if you want details
on that, go to Instagram.

1162
00:53:01,096 --> 00:53:02,836
I am Real Joy Houston.

1163
00:53:02,836 --> 00:53:04,276
So at Real Joy Houston.

1164
00:53:04,366 --> 00:53:07,726
And just DM me the word book and
you'll see the whole details.

1165
00:53:07,726 --> 00:53:11,446
It's just a private Google document
because it, you know, it, it like,

1166
00:53:11,446 --> 00:53:12,736
we put our heart and soul into it.

1167
00:53:12,736 --> 00:53:16,906
So we only let 12, um, you know, we
want 12 authors in with us at a time.

1168
00:53:17,551 --> 00:53:20,221
Um, and, and we do it twice a
year, so if this one's already sold

1169
00:53:20,221 --> 00:53:23,101
out, there were two spots as, as
of this morning that were left.

1170
00:53:23,221 --> 00:53:24,901
If it sells out, we'll tell
you about the next one.

1171
00:53:25,231 --> 00:53:25,711
Sweet.

1172
00:53:25,891 --> 00:53:29,731
No, that's, uh, I've, I've heard about
the model, uh, a lot more even right

1173
00:53:29,731 --> 00:53:31,921
before this, and it's, it is gangsta.

1174
00:53:31,981 --> 00:53:36,871
And when it's backed by not only
you but Travis, and if y'all

1175
00:53:36,901 --> 00:53:38,971
don't know Travis Houston well,

1176
00:53:39,421 --> 00:53:40,351
hopefully you meet him soon.

1177
00:53:41,251 --> 00:53:41,611
Yeah.

1178
00:53:41,611 --> 00:53:46,171
How that guy can like, stay at the
bleeding edge of like AI marketing.

1179
00:53:46,171 --> 00:53:49,981
Like, I'm constantly impressed by, I mean,
obviously he's my husband, so I'm partial,

1180
00:53:49,981 --> 00:53:53,941
but like, just on an intellectual level,
I'm like, damn, dude, you're a gangster.

1181
00:53:54,226 --> 00:53:54,991
yeah, yeah, yeah.

1182
00:53:55,141 --> 00:53:55,951
So do it.

1183
00:53:55,951 --> 00:53:56,491
Go, go.

1184
00:53:56,491 --> 00:54:01,411
Hit up Joy, because that is, if there's a
book in you, which everybody has, I mean,

1185
00:54:01,411 --> 00:54:05,311
you need someone to rip it on outta you
in it with a good format and get it done

1186
00:54:05,371 --> 00:54:06,271
and it's not for everybody.

1187
00:54:06,271 --> 00:54:09,301
You have to have a offer because it's
literally a client acquisition book, so

1188
00:54:09,301 --> 00:54:12,361
you have to have an offer ready to sell
on the back end or it's a waste of time.

1189
00:54:12,661 --> 00:54:16,561
But everybody who's done it with us
has a finished their book, and everyone

1190
00:54:16,561 --> 00:54:20,251
who put the book out on Amazon has
hit number one in their category.

1191
00:54:20,251 --> 00:54:22,171
So that's a pretty
impressive track record.

1192
00:54:22,531 --> 00:54:23,251
That's pretty damn good.

1193
00:54:24,396 --> 00:54:24,686
Yeah.

1194
00:54:24,686 --> 00:54:24,696
Yeah.

1195
00:54:24,696 --> 00:54:24,716
I love

1196
00:54:24,901 --> 00:54:26,941
Well, um, yeah, definitely go there.

1197
00:54:26,941 --> 00:54:30,901
We'll put stuff in the show notes so it's
easy to find you and your book as well.

1198
00:54:30,901 --> 00:54:32,461
Get cash paid clients.

1199
00:54:32,881 --> 00:54:37,981
Um, what's, uh, I'm, I'm curious, uh,
what's like something on Thrive Week

1200
00:54:37,981 --> 00:54:42,121
or, or what's something that you're
looking forward in the next, I don't

1201
00:54:42,121 --> 00:54:47,431
know, few months or so that you're gonna
do that's, uh, yeah, like a Thrive Week

1202
00:54:47,481 --> 00:54:47,931
I'm totally

1203
00:54:47,931 --> 00:54:48,801
excited to this.

1204
00:54:48,831 --> 00:54:52,821
Okay, well, first of all, uh, my 20
year anniversary is coming up, so I'm

1205
00:54:52,821 --> 00:54:54,321
super, super looking forward to that.

1206
00:54:54,561 --> 00:55:00,021
But what we're wanting to do around
our anniversary is explore a place

1207
00:55:00,021 --> 00:55:01,641
that we heard of through Nuno.

1208
00:55:01,641 --> 00:55:02,751
Do you know Nuno?

1209
00:55:02,751 --> 00:55:04,851
He's like a go high level genius.

1210
00:55:04,851 --> 00:55:05,211
Oh my God.

1211
00:55:05,211 --> 00:55:08,451
If you, if you just go to YouTube and
search Nuno, go high level and you

1212
00:55:08,451 --> 00:55:12,621
will find him, and I promise it will
be your new Netflix of knowledge.

1213
00:55:12,621 --> 00:55:15,051
I swear to God, he is
like, so, he's so smart.

1214
00:55:15,081 --> 00:55:15,381
Okay.

1215
00:55:15,741 --> 00:55:20,751
Um, but also a fucking amazing
human, just a kind, amazing, just

1216
00:55:20,961 --> 00:55:22,281
salt of the earth kind of person.

1217
00:55:22,611 --> 00:55:26,391
And we were, he found out that we
were looking at Portugal as in as

1218
00:55:26,391 --> 00:55:29,991
a purchasing a second home kind of
place, and he told us, oh yeah, yeah.

1219
00:55:29,991 --> 00:55:33,711
All those places you're looking at are
fine and dandy and everything, but how

1220
00:55:33,711 --> 00:55:38,901
would you like to move to the island
that is known as the Hawaii of Europe?

1221
00:55:39,021 --> 00:55:42,411
And it's also the place where
fiber enters Europe, so you're

1222
00:55:42,411 --> 00:55:43,941
never gonna have internet problems.

1223
00:55:44,271 --> 00:55:44,871
I was like.

1224
00:55:45,096 --> 00:55:46,116
Sold.

1225
00:55:47,101 --> 00:55:49,051
What's the, I, I feel like I was, I've

1226
00:55:49,206 --> 00:55:50,166
not gonna tell you now.

1227
00:55:50,166 --> 00:55:51,066
Everybody's gonna move there,

1228
00:55:52,681 --> 00:55:53,041
all right.

1229
00:55:53,041 --> 00:55:54,121
So offline,

1230
00:55:54,186 --> 00:55:54,936
you in private.

1231
00:55:55,056 --> 00:55:59,046
So, so we are gonna be doing some
island exploring and, um, and we're

1232
00:55:59,046 --> 00:56:00,096
gonna go there and check it out.

1233
00:56:00,096 --> 00:56:03,696
So that's the thing that's like on the
horizon that I'm like, you know, when

1234
00:56:03,726 --> 00:56:07,206
you, when you have something coming up
and, and like every dog walk or whatever,

1235
00:56:07,206 --> 00:56:10,566
you're like googling it or watching
YouTube videos on it, and you just get

1236
00:56:10,566 --> 00:56:11,916
goosebumps when you think about it.

1237
00:56:11,916 --> 00:56:12,726
That's, that's

1238
00:56:12,726 --> 00:56:13,326
the thing That's

1239
00:56:13,381 --> 00:56:15,696
on the horizon for me
that I'm so excited about.

1240
00:56:15,696 --> 00:56:15,966
Yeah.

1241
00:56:16,111 --> 00:56:16,741
All right.

1242
00:56:16,741 --> 00:56:19,831
Well I like the, um, I like people
could do their own research, but

1243
00:56:19,831 --> 00:56:20,866
I'm gonna get the intel right now.

1244
00:56:21,456 --> 00:56:21,636
Yeah.

1245
00:56:21,636 --> 00:56:22,986
I will, I'll tell you and Heather.

1246
00:56:23,136 --> 00:56:23,626
Awesome.

1247
00:56:24,331 --> 00:56:26,281
Well, hey, let's, um, this is great.

1248
00:56:26,281 --> 00:56:27,121
Thank you Joy.

1249
00:56:27,181 --> 00:56:30,961
And yeah, this whole Thrive Week, I
mean we covered so much and here and

1250
00:56:30,961 --> 00:56:35,461
also in that peptide episode from before
whenever we, it was probably before this.

1251
00:56:35,611 --> 00:56:36,421
Go check it out.

1252
00:56:36,451 --> 00:56:36,991
Joy.

1253
00:56:37,051 --> 00:56:40,651
You rock hu Uh, I was gonna
try, I call Travis Houston.

1254
00:56:41,206 --> 00:56:42,346
Travis, you rock too.

1255
00:56:42,346 --> 00:56:44,326
You're not even here,
but you totally rock.

1256
00:56:44,641 --> 00:56:45,151
God damn.

1257
00:56:45,151 --> 00:56:47,341
Yeah, so love you too.

1258
00:56:47,401 --> 00:56:49,621
And uh, we'll keep it going.

1259
00:56:49,621 --> 00:56:50,041
So

1260
00:56:50,236 --> 00:56:50,806
thank you.

1261
00:56:50,806 --> 00:56:51,916
Give Heather a hug for me.

1262
00:56:52,171 --> 00:56:52,621
I will.

1263
00:56:52,621 --> 00:56:52,981
I will.

1264
00:56:53,056 --> 00:56:53,356
All right.

1265
00:56:53,356 --> 00:56:53,566
Bye.

1266
00:56:53,566 --> 00:56:53,866
hun.