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Gift biz unwrapped episode 271 video builds connection on a human

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to human level,

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better than anything else At gifters bakers,

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crafters and makers pursuing your dream can be fun.

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Whether you have an established business or looking to start one.

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Now you are in the right place.

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This is give to biz unwrapped,

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helping you turn your skill into a flourishing business.

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Join us for an episode,

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packed full of invaluable guidance,

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resources, and the support you need to grow.

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Your gift biz.

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Here is your host gift biz gal Sue moon Heights.

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Hi there.

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It's Sue And thank you so much for being here with

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me today.

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How are you doing?

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I mean,

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honestly, 2020 continues to be a whirlwind of a year.

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Doesn't it?

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As you may know,

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on January 1st,

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I fell on the ice and broke my wrist.

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That was the start to my year.

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And I feel like ever since then the world has been

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shattered, but I also believe that from these broken bits,

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a brand new,

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even better structure can be formed.

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That's what I'm hoping for you and your business to,

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or potential business,

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depending on where you are in your journey.

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And towards that end,

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if there's something you're struggling with a part of your business

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that needs more focus or something that's stopping you from progressing.

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I want to know that feedback helps me with guest selections

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and also topics for my Facebook lives.

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And if you don't know about those,

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they happen inside the Facebook group,

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gift biz breeze.

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Come join us there.

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You'll hear more about it at the end of the show.

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If you have a topic that you want me to know

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about so we can work on getting it onto the show,

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please reach out to me@suatpsumonheit.com.

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Now, today we have the second of a two part series

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on personal branding.

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And yes,

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even though you may have a business,

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that's called something other than your given name.

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You're still the designer and creator behind your handmade products.

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This comes with a huge opportunity to add power to your

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brand by showing your face and personality to your customers.

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We covered how to do this through photos in part one

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with Nicole Marie,

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if you haven't listened,

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it's the episode right before this.

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Now we're going to move into talking about live streaming and

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video. You're going to learn the three pointers on how to

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feel natural in front of a camera boy.

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Don't we all struggle with that.

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And then when to use more polished video versus casual live

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streaming. So you might be asking what's the big benefit with

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all of this for getting uncomfortable and not only putting yourself

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out in front of the camera,

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but then talking the benefit is that people will buy from

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you. Even when your prices are higher,

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then what can be found on Amazon or in a local

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chain store.

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We both know that your product is of higher quality video

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and live streaming is the key to convincing people that they

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should pay more for your product because it's worth it.

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Do I have your attention now today?

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It is my pleasure to introduce you to Kelsey Moore.

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Kelsey is an actress and on-camera expert for purpose driven entrepreneurs.

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She helps you look,

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sound and feel great on camera.

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She works with her clients to craft their unique message in

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a way that creates a powerful and authentic connection with their

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audience through video.

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So they can stand out from the crowd and become a

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magnetic brand.

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Everything she coaches stems from a personal development perspective to help

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her clients become more natural,

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comfortable, and charismatic in front of the lens.

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This confidence provides the impact they desire,

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and finally they can enjoy doing video.

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Oh my gosh,

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Kelsey, that sounds fabulous.

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Welcome to the gift biz on wrapped podcast.

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Awesome. Thank you so much.

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I really appreciate that.

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It makes a huge difference.

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If you can actually feel good when you're doing something that

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you'll want to keep doing it.

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Well, I can't wait to hear all of your pointers,

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but before we get into that,

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I wanted to do something.

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That's become a tradition here on the show,

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and that is to have you describe yourself by way of

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a motivational candle.

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It gives us a little bit of a creative look into

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you and we're all creatives here.

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So if you were to describe your ideal motivational candle,

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what color would you choose and what would be a quote

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or some type of saying on your candle?

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I love that.

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I think that's a super cute and I love when we

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get to kind of tune into the spirit of somebody with

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a creative question like that.

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So I believe that there's so much power in aesthetic.

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Like when we enjoy the space that we're in,

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we can operate at such a better and higher level and

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can get so much more inspired and creative.

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So I would want my candle to be something that I

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found, particularly aesthetic,

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very pleasing and beautiful.

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And the way of my opinion,

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which is I would want colors like this is going to

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sound so boring to some of you that I know that,

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but I would want it like beige and white and gold

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with some filigree accents and trim that it has kind of

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like a strong elegance to it.

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That's like ornate,

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but not over the top.

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And I would love it to say something like trust in

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yourself. And I fully believe that when we build in the

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trust within ourself,

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we are capable of doing anything that we're afraid of.

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We're able to move through that fear and harness our courage.

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And so it all stems from trusting in ourselves.

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And I would love for it to smell like something,

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probably like a bonfire.

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The bonfire scent is my absolute favorite smell in the world

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when you're driving at night and you have the windows down

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and you have great music playing in the car and you

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drive by someone's home and you smell they've led a bonfire

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like that is the best feeling and smell to me ever.

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And so I would want my candle to smell like that.

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Oh my gosh,

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can I just have your candle?

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So I need someone to make it.

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Okay, well,

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we'll work on that for you.

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We got a lot of people out here who are candle

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makers who are listening.

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The thing that I really like about what you put together,

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first of all,

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bonfires. Oh my gosh.

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I totally agree with you.

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And I think of bonfires in Chicago now,

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it used to be when I was little,

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we would burn leaves and that smell of all the leaves

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burning, but you're not allowed to do that here anymore.

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Okay. That makes sense,

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Colorado can't either because it's so dry.

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Yeah. But you can have backyard bonfires and I'm agreeing with

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you with that.

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And the other thing that came to me as you were

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talking about your color and the filigree and all that,

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and then merged into trust in yourself is the beige and

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the white and more natural feels just that,

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I guess,

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natural. And then if you could just trust in yourself and

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be powerful enough to believe that what's coming or what you're

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going to do or who you are is enough.

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And you trust that that is also so natural.

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So that merges back into your colors And then the way,

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Oh my gosh.

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Yes. Like analogies and metaphors.

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I love this because it's like you build in that solid

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foundation of some of like that,

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that natural,

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the earth tones,

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things like that.

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And then when you show up and you're able to paint

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your picture and like share it with the world and the

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visibility and the creativity and inspiration that comes out,

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like that's the ornate part,

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that's the filigree,

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that's the gold trimming.

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Like you get to show the world,

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but you don't get there unless you built in like that

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solid foundation.

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I absolutely love it.

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And you're being so yourself and with being yourself builds that

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confidence because you're not trying to put on a show for

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somebody you're just showing up who you are.

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Yes. Oh exactly.

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Oh, I'm loving this question.

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I do too.

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And it's so perfect for what you do.

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So like this just works out magically.

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That was cool.

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But so Kelsey,

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tell us a little bit More,

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I know there's a lot more to your story than what

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I talked about in the intro.

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So take us back a little bit in time and share

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a little bit more about yourself.

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Oh, absolutely.

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Yes. Well,

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as everyone,

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you know,

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we have so much of a journey that takes us to

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the place that we are in now.

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And because it's our own life,

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we feel like man,

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maybe this is normal and like no big deal.

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And we so simplify and normalize our own circumstances,

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but we've all been through such massive growth and transitions and

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transformations. And part of mine was really,

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I started my adult career right after college working in an

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adult male correctional facility.

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And I started off as a teacher and then I moved

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into a position as a case manager.

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I was managing the lives of 25 adult male felons and

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was there for about three years,

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total in different positions that I transitioned through.

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And I kept telling him these really explosive,

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terrible days,

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really intense and not fun things would happen and was just

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spending so much time around people and circumstances and situations that

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brought me into a pretty severe depression.

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And on one particularly tumultuous night,

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I had a client burst into my office whose meds were

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messed up and he was coming out of,

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he was transitioning out of 25 years in prison for a

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murder charge and just burst into my office,

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blacked my exit,

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screaming at me.

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And you can just working the best I can,

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especially as like a 22 year old to deescalate this situation

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and calm it down.

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And as weird as this is going to sound,

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it wasn't even so much scary,

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but it was just such a Tarn wake up call that

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I was like,

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I do not want to keep having days like this.

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This is not fun.

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I don't derive joy from this.

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Like, what's the future here?

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What is the point?

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Why do this for the next 30,

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40 years?

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And it was another,

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maybe two years,

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honestly, before I actually made it out of there and transitioned

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to a different job and eventually started my personal development journey

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in my entrepreneurial-ism journey.

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But it was that night.

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It was that particular night that went after we were able

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to deescalate the situation because a colleague of mine happened to

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walk by my office in that moment.

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Cause normally at that time,

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that night,

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it was just my office in the midst of their rooms.

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So it was kind of like a dorm home,

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but I told Mel felons and it was just me and

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no security up there.

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Anything into colleague came by and were able to deescalate that

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situation. And once he left,

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I sat there just in that moment of reflection and feeling

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that, and I started to write out a list of what

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actually makes me happy.

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I tell ya,

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00:10:49,950 --> 00:10:52,320
staying in that position for the next 30 something years was

267
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not on that list.

268
00:10:53,560 --> 00:10:55,660
No. And I just have to say here,

269
00:10:55,690 --> 00:10:57,010
like I am sitting here,

270
00:10:57,010 --> 00:10:58,000
if you could only see me,

271
00:10:58,000 --> 00:11:00,880
my eyes are wide open and I am stunned.

272
00:11:01,220 --> 00:11:02,540
A lot of people talk about,

273
00:11:02,570 --> 00:11:04,040
Oh, I hated my corporate job.

274
00:11:04,040 --> 00:11:06,710
So I've changed into this Kelsey.

275
00:11:06,800 --> 00:11:08,660
I was not expecting this story.

276
00:11:09,830 --> 00:11:13,710
Yup. Pretty much Noah Doug's Oh my gosh.

277
00:11:13,740 --> 00:11:14,940
That's a crazy.

278
00:11:14,940 --> 00:11:18,750
So were you in school for like social worker,

279
00:11:18,900 --> 00:11:21,420
psychiatric counseling?

280
00:11:21,450 --> 00:11:23,970
Or like how did you get into that position in the

281
00:11:23,970 --> 00:11:24,660
first place?

282
00:11:25,180 --> 00:11:26,140
Fair question.

283
00:11:26,830 --> 00:11:30,340
So I was an anthropologist in school and I love that.

284
00:11:30,340 --> 00:11:34,450
I loved that major because I'm a huge traveler and culture

285
00:11:34,540 --> 00:11:37,210
and history and art junkie love it.

286
00:11:37,520 --> 00:11:38,750
And anthropology has,

287
00:11:38,750 --> 00:11:38,930
you know,

288
00:11:38,930 --> 00:11:41,180
the all encompassing of all people throughout time.

289
00:11:41,210 --> 00:11:41,870
It's very broad,

290
00:11:41,870 --> 00:11:44,360
but it fits into so many categories that you can really

291
00:11:44,360 --> 00:11:44,960
dive into.

292
00:11:45,190 --> 00:11:45,820
I love it,

293
00:11:45,850 --> 00:11:49,750
but that does apply in a way to essentially an ethnographic

294
00:11:49,750 --> 00:11:52,960
study of working in a completely different environment,

295
00:11:53,230 --> 00:11:53,980
what I was used to.

296
00:11:54,210 --> 00:11:55,770
And so it was fascinating to me.

297
00:11:55,860 --> 00:11:56,910
And when I was in college,

298
00:11:56,940 --> 00:11:59,310
I was a part of an honors program called the president's

299
00:11:59,310 --> 00:12:00,180
leadership program,

300
00:12:00,420 --> 00:12:02,850
which requires a certain amount of volunteer hours.

301
00:12:02,940 --> 00:12:06,690
And so in college I volunteered at a correctional facility as

302
00:12:06,690 --> 00:12:07,440
a tutor.

303
00:12:07,690 --> 00:12:10,990
And so I had some amazing experiences there.

304
00:12:11,260 --> 00:12:14,050
I taught a 22 year old guy how to read and

305
00:12:14,050 --> 00:12:14,920
I don't know how to do that.

306
00:12:14,920 --> 00:12:15,670
We figured it out.

307
00:12:16,540 --> 00:12:17,770
That's kind of how I got into it.

308
00:12:17,770 --> 00:12:20,860
And I sort of normalized the situation.

309
00:12:20,860 --> 00:12:23,380
And then I had all this time volunteering with them so

310
00:12:23,380 --> 00:12:24,820
that when I graduated,

311
00:12:25,000 --> 00:12:28,870
we were in 2011 and it was very much the time

312
00:12:28,870 --> 00:12:32,950
recovering from the recession where jobs were so limited,

313
00:12:32,950 --> 00:12:35,050
like the jobs we were applying for it with the same

314
00:12:35,050 --> 00:12:37,450
jobs that people who had been in the field for 30

315
00:12:37,450 --> 00:12:38,770
years were applying for.

316
00:12:39,150 --> 00:12:40,470
It was crazy.

317
00:12:40,770 --> 00:12:41,310
It was tough.

318
00:12:41,430 --> 00:12:44,210
And this role in corrections first starting as a teacher and

319
00:12:44,220 --> 00:12:46,620
then moving into the management position was one of the only

320
00:12:46,620 --> 00:12:49,060
jobs that I was fully qualified for,

321
00:12:49,120 --> 00:12:52,670
could start right away and just kind of jumped right into

322
00:12:52,670 --> 00:12:54,080
that after graduating.

323
00:12:54,330 --> 00:12:57,000
And we so often just go with the things that are

324
00:12:57,000 --> 00:13:00,090
presented in front of us because they feel like I should

325
00:13:00,090 --> 00:13:00,480
do this,

326
00:13:00,480 --> 00:13:01,470
or I'm supposed to do this,

327
00:13:01,470 --> 00:13:02,670
or this makes the most sense.

328
00:13:02,700 --> 00:13:04,140
And it was very interesting.

329
00:13:04,140 --> 00:13:07,050
I became very good at working with lots of different types

330
00:13:07,050 --> 00:13:07,530
of people.

331
00:13:07,800 --> 00:13:09,990
I learned to be hyper organized.

332
00:13:09,990 --> 00:13:10,230
I mean,

333
00:13:10,260 --> 00:13:12,030
these are the skills that I learned in that have helped

334
00:13:12,030 --> 00:13:14,940
me immensely in growing in my businesses and my character and

335
00:13:14,940 --> 00:13:16,290
who I am as a person and what I want for

336
00:13:16,290 --> 00:13:16,890
my future.

337
00:13:17,070 --> 00:13:19,710
So I'm profoundly grateful for that experience,

338
00:13:19,990 --> 00:13:24,580
but I'm glad that situations happened to help spark that awareness

339
00:13:24,610 --> 00:13:25,390
to change it,

340
00:13:25,690 --> 00:13:26,920
to start to question,

341
00:13:26,920 --> 00:13:29,200
am I doing this just because I think I should,

342
00:13:29,450 --> 00:13:31,160
or am I here actually,

343
00:13:31,160 --> 00:13:31,910
because I want to,

344
00:13:32,200 --> 00:13:35,470
Right. And that doesn't mean necessarily that this position isn't good

345
00:13:35,470 --> 00:13:36,400
for somebody.

346
00:13:36,400 --> 00:13:37,870
It just wasn't good for you.

347
00:13:38,320 --> 00:13:39,400
Right. I was like,

348
00:13:39,400 --> 00:13:40,930
my soul was dying in here.

349
00:13:41,740 --> 00:13:42,740
Serious. Yeah.

350
00:13:43,070 --> 00:13:44,990
This is a fascinating story.

351
00:13:44,990 --> 00:13:47,870
And the thing that I was going to ask you next

352
00:13:47,900 --> 00:13:51,500
was about didn't you learn anything from the bean in an

353
00:13:51,500 --> 00:13:53,420
adult male correctional facility,

354
00:13:53,420 --> 00:13:55,610
and you shared with us what you have,

355
00:13:55,610 --> 00:13:56,870
which I find fascinating.

356
00:13:56,870 --> 00:13:59,750
It just goes to show that no matter what your past

357
00:13:59,750 --> 00:14:03,480
experience, even though it doesn't look like there's a connection or

358
00:14:03,480 --> 00:14:06,390
it can be used for where you go next can be

359
00:14:06,510 --> 00:14:08,160
because you did pick up skills.

360
00:14:08,610 --> 00:14:10,650
Absolutely. But I will say,

361
00:14:10,650 --> 00:14:14,850
Kelsey, that's a big jump to do what we're going to

362
00:14:14,850 --> 00:14:15,750
talk about today.

363
00:14:16,770 --> 00:14:17,820
Okay. Let's do that.

364
00:14:18,550 --> 00:14:19,240
So yes,

365
00:14:19,270 --> 00:14:20,350
absolutely. Cause there's been,

366
00:14:20,470 --> 00:14:20,800
I mean,

367
00:14:20,800 --> 00:14:22,840
no years that the dots evolve,

368
00:14:22,870 --> 00:14:24,790
but they totally do connect.

369
00:14:24,790 --> 00:14:26,890
And this is something that actually helped my clients both because

370
00:14:26,890 --> 00:14:28,240
they're so often stuck in the,

371
00:14:28,270 --> 00:14:30,070
well we know really what do I talk about?

372
00:14:30,070 --> 00:14:31,480
How do I tie this into what I do?

373
00:14:31,480 --> 00:14:31,990
What I offer,

374
00:14:31,990 --> 00:14:32,830
like what I've been through,

375
00:14:33,050 --> 00:14:33,650
like, well,

376
00:14:34,010 --> 00:14:36,580
they probably connect a lot more than you think when I

377
00:14:36,580 --> 00:14:37,420
was in that office,

378
00:14:37,450 --> 00:14:39,430
writing down my list of things that made me happy.

379
00:14:39,730 --> 00:14:41,590
One of the things I wrote down was acting,

380
00:14:41,950 --> 00:14:43,220
I loved acting,

381
00:14:43,220 --> 00:14:43,930
grow, growing up.

382
00:14:43,930 --> 00:14:44,980
I did theater all the time.

383
00:14:44,980 --> 00:14:47,710
It did every film project I possibly could in school.

384
00:14:47,950 --> 00:14:49,990
And within two weeks of that night,

385
00:14:50,110 --> 00:14:53,030
I just started Googling everything I possibly could to start being

386
00:14:53,030 --> 00:14:55,910
like, how do I become an actor as an adult?

387
00:14:55,910 --> 00:14:57,140
I was very careful with my word choice.

388
00:14:57,140 --> 00:14:58,760
They're not just like adult films,

389
00:14:59,420 --> 00:15:01,100
right? For like searching,

390
00:15:01,160 --> 00:15:03,860
like how do I become not a teen actor moving out

391
00:15:03,860 --> 00:15:04,160
to LA,

392
00:15:04,160 --> 00:15:07,780
but like an actor in Colorado in such a tertiary market.

393
00:15:07,980 --> 00:15:08,910
How do I get into this?

394
00:15:09,000 --> 00:15:11,880
Within two weeks I went in for my first audition,

395
00:15:11,910 --> 00:15:12,720
not knowing any idea,

396
00:15:12,720 --> 00:15:15,060
what I was doing and booked the lead role,

397
00:15:15,090 --> 00:15:17,580
spent the next six months spending every single weekend,

398
00:15:17,610 --> 00:15:22,820
filming this project and got to experience what awakening that side

399
00:15:22,820 --> 00:15:24,410
of me felt like again.

400
00:15:24,860 --> 00:15:29,810
And that making that decision choosing to believe in myself and

401
00:15:29,900 --> 00:15:33,320
just going for it just started to shift the entire trajectory

402
00:15:33,320 --> 00:15:34,370
of everything else that I did.

403
00:15:34,630 --> 00:15:36,310
I started to ask myself,

404
00:15:36,490 --> 00:15:37,900
if I say yes to this question,

405
00:15:37,900 --> 00:15:38,680
this decision,

406
00:15:38,770 --> 00:15:39,910
does this make me feel good?

407
00:15:39,970 --> 00:15:41,470
Does this lead to the future that I want?

408
00:15:41,750 --> 00:15:44,420
And every single time that I asked myself that question while

409
00:15:44,420 --> 00:15:46,040
making a decision moving forward,

410
00:15:46,250 --> 00:15:49,580
it has shaped me into discovering personal development,

411
00:15:49,610 --> 00:15:51,770
meditation, learning about manifestation,

412
00:15:51,770 --> 00:15:52,940
learning about mindfulness,

413
00:15:52,940 --> 00:15:54,830
learning about entrepreneurial-ism.

414
00:15:54,950 --> 00:15:57,380
I had no idea of what was possible online,

415
00:15:57,410 --> 00:15:57,920
even. I mean,

416
00:15:57,950 --> 00:15:58,670
as a millennial,

417
00:15:58,670 --> 00:16:01,040
like I had no idea what I could really do,

418
00:16:01,040 --> 00:16:02,240
what I could really accomplish.

419
00:16:02,440 --> 00:16:04,540
I learned everything over the next five years.

420
00:16:04,540 --> 00:16:08,110
I could possibly learn about digital marketing strategy about running ads,

421
00:16:08,110 --> 00:16:09,100
online, Facebook,

422
00:16:09,160 --> 00:16:11,320
Instagram, building in the social medias,

423
00:16:11,350 --> 00:16:13,000
everything I could consume,

424
00:16:13,000 --> 00:16:13,540
I did.

425
00:16:13,540 --> 00:16:17,650
And it just continued to evolve the process while getting represented

426
00:16:17,650 --> 00:16:20,800
in multiple regions in the U S for acting while working

427
00:16:20,800 --> 00:16:22,930
in dozens of commercials,

428
00:16:22,930 --> 00:16:24,130
industrials films,

429
00:16:24,130 --> 00:16:25,720
regularly auditioning for network.

430
00:16:25,970 --> 00:16:29,630
And so simultaneously I was building up these three separate skillsets

431
00:16:29,810 --> 00:16:30,920
of acting of film,

432
00:16:30,920 --> 00:16:32,630
performance of on-camera abilities,

433
00:16:32,930 --> 00:16:34,880
as well as the personal development,

434
00:16:34,880 --> 00:16:35,900
the mindset shifts,

435
00:16:35,930 --> 00:16:39,260
and then the business strategy and building an online business or

436
00:16:39,260 --> 00:16:42,800
using at least using the digital space for marketing to get

437
00:16:42,800 --> 00:16:43,850
new clients and customers.

438
00:16:43,880 --> 00:16:47,030
So these three were all being consumed and learned and practiced

439
00:16:47,120 --> 00:16:50,660
and implemented then into what I created my business has been

440
00:16:50,660 --> 00:16:51,170
more of a list.

441
00:16:51,170 --> 00:16:57,630
You and eventually all of those things merged into teaching entrepreneurs,

442
00:16:57,630 --> 00:17:00,750
how to be authentic and powerful on camera so that they

443
00:17:00,750 --> 00:17:03,780
can create impact and actually have an effective video marketing plan.

444
00:17:04,240 --> 00:17:06,610
Well, I just have to say that you are such an

445
00:17:06,760 --> 00:17:08,770
excellent model and example,

446
00:17:08,770 --> 00:17:12,310
then of taking something that you're thinking about,

447
00:17:12,310 --> 00:17:15,340
and I'm going to just call this a one 80 with

448
00:17:15,340 --> 00:17:16,240
you, you know,

449
00:17:16,240 --> 00:17:18,790
so many people sit and they're not happy with what they're

450
00:17:18,790 --> 00:17:20,860
doing, but they've invested so much time.

451
00:17:20,890 --> 00:17:23,830
Maybe it's that that's the way they were trained and educated.

452
00:17:24,040 --> 00:17:26,920
And you're just a perfect example that if it doesn't feel

453
00:17:26,950 --> 00:17:28,930
right, find what does,

454
00:17:29,200 --> 00:17:33,870
even if it seems so disconnected before you started be marvelous.

455
00:17:33,870 --> 00:17:37,680
You you're talking about how you are manifesting the acting.

456
00:17:37,710 --> 00:17:40,920
Can you talk a little bit about that before we get

457
00:17:40,920 --> 00:17:42,810
into the other topic just really quick?

458
00:17:42,810 --> 00:17:45,560
Cause I'm not sure everyone understands what that's all about and

459
00:17:45,560 --> 00:17:47,420
I'd love to hear about it from your perspective,

460
00:17:47,420 --> 00:17:49,890
because you've been marvelous added obviously.

461
00:17:50,410 --> 00:17:51,400
Oh, well thank you.

462
00:17:51,430 --> 00:17:52,750
I really do appreciate that.

463
00:17:53,090 --> 00:17:53,450
And you know,

464
00:17:53,450 --> 00:17:57,140
I think it's the simplistic way that I look at it

465
00:17:57,200 --> 00:18:01,340
is when you really make a decision about something it must

466
00:18:01,340 --> 00:18:04,190
become done and the path exactly.

467
00:18:04,190 --> 00:18:06,320
Of how it gets there or how long it takes the

468
00:18:06,320 --> 00:18:07,910
how we don't really know.

469
00:18:08,160 --> 00:18:10,560
But as long as you keep taking that step into,

470
00:18:10,650 --> 00:18:11,790
what's a feeling,

471
00:18:11,880 --> 00:18:13,770
right? What's feeling aligned.

472
00:18:13,770 --> 00:18:15,030
What's feeling like a whole body.

473
00:18:15,030 --> 00:18:19,260
Yes. What's feeling like the next best step for you.

474
00:18:19,260 --> 00:18:22,620
I think that's how we take our responsibility of the action

475
00:18:22,620 --> 00:18:25,320
we need to do while calling in the thing that we

476
00:18:25,320 --> 00:18:29,070
want, because it's going to help shorten that path of stopping

477
00:18:29,070 --> 00:18:30,780
the self sabotaging where it's like,

478
00:18:30,780 --> 00:18:32,640
okay, I know I really want to go do this thing,

479
00:18:32,670 --> 00:18:33,540
but this,

480
00:18:33,540 --> 00:18:35,340
this, and this reason makes it too scary.

481
00:18:35,370 --> 00:18:37,140
So therefore I'm going to go waste my time and be

482
00:18:37,140 --> 00:18:39,060
distracted and do this thing over here instead.

483
00:18:39,360 --> 00:18:42,180
And the more and more we say yes to the yeses

484
00:18:42,180 --> 00:18:42,720
of our body,

485
00:18:42,720 --> 00:18:46,160
the aligned yeses and make our decisions that way,

486
00:18:46,250 --> 00:18:48,740
the easier and the faster it is for those opportunities to

487
00:18:48,740 --> 00:18:49,430
come to us.

488
00:18:49,630 --> 00:18:51,130
One of the ways I've liked,

489
00:18:51,310 --> 00:18:51,730
we hear it.

490
00:18:51,730 --> 00:18:56,020
Luck explained as when opportunity and preparation meet.

491
00:18:56,290 --> 00:18:59,830
And I really think that's what manifesting in a simplistic term

492
00:18:59,830 --> 00:19:02,390
is it's creating that luck for yourself,

493
00:19:02,390 --> 00:19:04,970
where your preparation and opportunity neat,

494
00:19:05,150 --> 00:19:07,370
because the more you prepare say yes to that work,

495
00:19:07,370 --> 00:19:07,700
to that,

496
00:19:07,700 --> 00:19:08,450
move to that,

497
00:19:08,570 --> 00:19:11,000
the more it can come and find you the thing about

498
00:19:11,000 --> 00:19:11,630
this in your business,

499
00:19:11,630 --> 00:19:14,180
like any time a customer finds you,

500
00:19:14,240 --> 00:19:16,370
that's essentially you manifesting them,

501
00:19:16,370 --> 00:19:19,490
you calling them in because you're showing up and doing your

502
00:19:19,490 --> 00:19:22,490
work. You're holding up your end of the responsibility,

503
00:19:22,910 --> 00:19:24,710
right? Which doesn't mean you're sitting on the couch,

504
00:19:24,770 --> 00:19:26,240
hoping you're getting a customer,

505
00:19:26,300 --> 00:19:28,700
you're doing the work to make it happen.

506
00:19:29,050 --> 00:19:32,080
So one final question on manifesting,

507
00:19:32,110 --> 00:19:34,300
you were saying that it starts with a vision you have

508
00:19:34,300 --> 00:19:37,390
to think and know your end goal,

509
00:19:37,510 --> 00:19:40,150
or at least a good portion of what that looks like.

510
00:19:40,300 --> 00:19:41,410
That's the very first step.

511
00:19:41,410 --> 00:19:44,170
Right. And how detailed do you feel that needs to look?

512
00:19:44,740 --> 00:19:48,490
I think it's rarely super detailed because I really like to

513
00:19:48,490 --> 00:19:49,060
start with,

514
00:19:49,060 --> 00:19:51,970
how is it that I want to feel in the future?

515
00:19:52,270 --> 00:19:54,310
Like, how is it they know that I want to feel

516
00:19:54,310 --> 00:19:57,160
now and how is it that I can create more of

517
00:19:57,160 --> 00:20:01,150
those desired feelings in my five year vision and my 10

518
00:20:01,150 --> 00:20:03,910
year vision and what I want for me when I'm 80,

519
00:20:04,190 --> 00:20:06,680
but what are the sensations that I want to be feeling

520
00:20:06,710 --> 00:20:07,700
then at that time?

521
00:20:07,760 --> 00:20:10,010
And I don't know at all,

522
00:20:10,010 --> 00:20:12,050
what that journey is going to look like from now until

523
00:20:12,050 --> 00:20:15,760
then, but I can really start to have some specific goals

524
00:20:15,760 --> 00:20:17,950
that when you really want something,

525
00:20:17,950 --> 00:20:20,800
like when you have a really specific focus that I think

526
00:20:20,800 --> 00:20:24,550
is now it's shown up in your vision of your want

527
00:20:24,550 --> 00:20:25,180
of your desire,

528
00:20:25,180 --> 00:20:28,000
because it's now ready for you because it's now a possibility

529
00:20:28,000 --> 00:20:28,480
for you.

530
00:20:28,750 --> 00:20:29,470
And so it's like,

531
00:20:29,500 --> 00:20:31,510
okay, what steps do I need to take to start bringing

532
00:20:31,510 --> 00:20:32,500
that closer to me?

533
00:20:32,560 --> 00:20:35,710
And the more that we decide that that's the path we

534
00:20:35,710 --> 00:20:36,460
want that's path.

535
00:20:36,460 --> 00:20:38,920
We want to create the easier that it's going to be

536
00:20:38,920 --> 00:20:40,090
to bring it toward us.

537
00:20:40,420 --> 00:20:42,370
But I don't necessarily think it needs to be,

538
00:20:42,610 --> 00:20:44,950
it's going to be this house in this place.

539
00:20:44,950 --> 00:20:46,420
I'm going to have this job and don't have this many

540
00:20:46,420 --> 00:20:49,420
customers. Like that's really putting a lot of rules and putting

541
00:20:49,420 --> 00:20:51,970
it in a box when we really in reality don't know

542
00:20:51,970 --> 00:20:53,650
exactly how stuff is going to unfold.

543
00:20:53,870 --> 00:20:54,440
But if you're like,

544
00:20:54,470 --> 00:20:56,660
I want to have this amount of time,

545
00:20:56,660 --> 00:20:58,580
freedom. I want to have this amount of money,

546
00:20:58,580 --> 00:21:00,470
freedom. I want to feel this way.

547
00:21:00,470 --> 00:21:02,180
I want to feel respected and supported.

548
00:21:02,180 --> 00:21:04,400
And I don't want to feel like I'm overwhelmed or drowning

549
00:21:04,400 --> 00:21:05,180
or scared.

550
00:21:05,570 --> 00:21:06,440
Right, right.

551
00:21:06,440 --> 00:21:09,950
We can start choosing what are the feelings that we are

552
00:21:09,950 --> 00:21:11,780
desiring to feel in our life,

553
00:21:11,780 --> 00:21:13,010
the majority of the time.

554
00:21:13,250 --> 00:21:14,750
And then let's start to work to that.

555
00:21:14,900 --> 00:21:16,250
Let's start to move towards that.

556
00:21:16,680 --> 00:21:17,550
Beautiful. Yeah.

557
00:21:17,580 --> 00:21:20,640
Because clearly you weren't getting the right feeling in the correctional

558
00:21:20,640 --> 00:21:24,180
facility. And then as you started entering into and getting your

559
00:21:24,180 --> 00:21:26,550
first jobs over on the acting side,

560
00:21:26,580 --> 00:21:28,260
that was feeling right for you.

561
00:21:28,510 --> 00:21:30,550
Yes, absolutely.

562
00:21:30,670 --> 00:21:31,210
Got it.

563
00:21:31,360 --> 00:21:34,810
Okay. So let's continue with feeling here.

564
00:21:35,110 --> 00:21:40,360
Okay. And talk about people being on camera and it's similar

565
00:21:40,360 --> 00:21:42,040
when you're up and you do public speaking,

566
00:21:42,070 --> 00:21:42,340
you know,

567
00:21:42,340 --> 00:21:44,020
all of the fear that comes around that.

568
00:21:44,020 --> 00:21:45,850
And I guess they're kind of similar,

569
00:21:45,850 --> 00:21:48,790
cause you're putting yourself up in the public eye.

570
00:21:48,820 --> 00:21:49,450
If you will,

571
00:21:49,540 --> 00:21:50,290
even though video,

572
00:21:50,290 --> 00:21:52,330
there may not be someone right in front of you,

573
00:21:52,560 --> 00:21:53,910
but why do you think it is?

574
00:21:53,910 --> 00:21:56,340
We get so scared to do this?

575
00:21:56,990 --> 00:21:57,740
Oh, sure.

576
00:21:57,830 --> 00:21:58,220
I mean,

577
00:21:58,220 --> 00:22:00,470
I think so much of it stems from a worry of,

578
00:22:00,500 --> 00:22:01,700
are we good enough?

579
00:22:01,700 --> 00:22:02,600
Are we worthy enough?

580
00:22:02,630 --> 00:22:05,420
Do we have anything worth saying that anyone would care about

581
00:22:05,670 --> 00:22:08,310
and then moves into the self judgements and insecurities of how

582
00:22:08,310 --> 00:22:08,610
I look,

583
00:22:08,610 --> 00:22:10,320
how I sound and then did I do it right?

584
00:22:10,710 --> 00:22:11,720
Did I just screw this up?

585
00:22:11,890 --> 00:22:14,580
And we have this almost like we're waiting for somebody to

586
00:22:14,580 --> 00:22:17,220
give us that permission and that approval that like,

587
00:22:17,220 --> 00:22:18,030
yes, you are worthy.

588
00:22:18,030 --> 00:22:18,840
Yes. You are enough.

589
00:22:18,840 --> 00:22:19,590
Yes. You did do this.

590
00:22:19,590 --> 00:22:19,920
Right. Like,

591
00:22:19,920 --> 00:22:22,830
yes. And really we're the only ones that can do that

592
00:22:22,830 --> 00:22:23,700
for ourselves.

593
00:22:24,020 --> 00:22:28,100
But it is public speaking and this fits for camera as

594
00:22:28,100 --> 00:22:28,790
well. Very much.

595
00:22:28,790 --> 00:22:31,880
So is people say they'd rather be hit by a car

596
00:22:31,940 --> 00:22:34,190
than do public speaking anything,

597
00:22:34,190 --> 00:22:35,360
but yes.

598
00:22:35,870 --> 00:22:36,320
It's kind of like,

599
00:22:36,410 --> 00:22:36,800
ah, no,

600
00:22:36,980 --> 00:22:38,630
I'll skip that please.

601
00:22:38,660 --> 00:22:39,110
Thank you.

602
00:22:39,430 --> 00:22:41,980
But in our current day and age with social media,

603
00:22:42,070 --> 00:22:46,240
I think the stat is 94% of people make purchasing decisions

604
00:22:46,300 --> 00:22:47,410
after watching a video.

605
00:22:47,860 --> 00:22:49,180
It is huge.

606
00:22:49,230 --> 00:22:51,600
No hitting 94%.

607
00:22:51,830 --> 00:22:53,460
Yes. Wow.

608
00:22:53,610 --> 00:22:56,010
And do you have any idea what the percentages of people

609
00:22:56,010 --> 00:22:58,380
who actually do video it's really low?

610
00:22:58,380 --> 00:22:58,920
Isn't it?

611
00:22:59,320 --> 00:23:00,070
It's not enough.

612
00:23:00,100 --> 00:23:00,700
I'll tell you that.

613
00:23:01,190 --> 00:23:04,970
Yeah. I kind of feel like I saw a percentage somewhere

614
00:23:05,230 --> 00:23:07,090
and I'm not even going to try and quote it,

615
00:23:07,090 --> 00:23:08,260
but it was under 20,

616
00:23:08,470 --> 00:23:12,040
like of people who actually do video and that might've been

617
00:23:12,040 --> 00:23:12,730
Facebook live.

618
00:23:12,730 --> 00:23:13,660
I'm not sure,

619
00:23:13,890 --> 00:23:17,130
but the thing that's so interesting to me with the group

620
00:23:17,130 --> 00:23:18,330
of people that I'm serving.

621
00:23:18,330 --> 00:23:22,290
So gift this listeners I'm talking about you guys mostly is

622
00:23:22,290 --> 00:23:24,000
some people haven't even tried it,

623
00:23:24,030 --> 00:23:25,530
but all of a sudden they're just like,

624
00:23:25,530 --> 00:23:26,830
Nope, Right?

625
00:23:27,370 --> 00:23:29,770
Yeah. They think it's not for me not doing it,

626
00:23:29,950 --> 00:23:30,460
but it is,

627
00:23:30,460 --> 00:23:31,300
but it is for you.

628
00:23:31,300 --> 00:23:32,020
My problem with,

629
00:23:33,760 --> 00:23:35,110
and I understand the fear.

630
00:23:35,110 --> 00:23:35,530
I really,

631
00:23:35,530 --> 00:23:35,770
I like,

632
00:23:35,770 --> 00:23:37,270
I teach this to my clients where it's,

633
00:23:37,300 --> 00:23:40,240
we actually acknowledge and face and look at it and recognize

634
00:23:40,240 --> 00:23:41,470
the fear and kind of see,

635
00:23:41,470 --> 00:23:41,830
you know,

636
00:23:41,920 --> 00:23:44,440
where's that coming from so that we can disconnect it because

637
00:23:44,440 --> 00:23:47,570
so often people think that their safety is at jeopardy by

638
00:23:47,570 --> 00:23:48,080
showing up,

639
00:23:48,110 --> 00:23:48,740
by being seen,

640
00:23:48,740 --> 00:23:49,400
by being visible,

641
00:23:49,400 --> 00:23:52,040
by putting themselves at risk for scrutiny and for judgment.

642
00:23:52,130 --> 00:23:54,080
When in reality,

643
00:23:54,350 --> 00:23:59,270
they're so rarely connected and we're going to be judged as

644
00:23:59,270 --> 00:23:59,690
a general,

645
00:23:59,690 --> 00:24:00,350
as a whole,

646
00:24:00,500 --> 00:24:01,880
in any capacity,

647
00:24:01,880 --> 00:24:02,570
no matter what,

648
00:24:02,870 --> 00:24:04,670
whether you're seeing or whether you're headed,

649
00:24:04,670 --> 00:24:06,620
whether people know your story or they don't,

650
00:24:06,620 --> 00:24:08,780
or you make a lot of money or you have no

651
00:24:08,780 --> 00:24:12,140
money, people are making judgments on all of those things all

652
00:24:12,140 --> 00:24:12,740
of the time,

653
00:24:12,890 --> 00:24:13,550
no matter what.

654
00:24:13,960 --> 00:24:18,070
Yeah. We're a judging humans just by nature judge.

655
00:24:18,070 --> 00:24:20,290
Right. And I'm going to put myself out on the limb

656
00:24:20,290 --> 00:24:21,130
here and say,

657
00:24:21,220 --> 00:24:25,000
I would rather be judged than not be known because if

658
00:24:25,000 --> 00:24:25,900
you're not known,

659
00:24:25,930 --> 00:24:28,450
no one can possibly work or buy from you.

660
00:24:28,630 --> 00:24:31,690
Exactly. And if you do put yourself out there and know

661
00:24:31,690 --> 00:24:32,770
that you're going to be judged,

662
00:24:32,770 --> 00:24:35,320
some people are going to like you and some people aren't,

663
00:24:35,650 --> 00:24:37,780
then you're getting the people who are going to like you.

664
00:24:37,870 --> 00:24:39,040
Or if you don't do it,

665
00:24:39,040 --> 00:24:41,350
you don't really have a shot at any of it.

666
00:24:41,830 --> 00:24:43,390
Then I don't have a chance to like you,

667
00:24:43,600 --> 00:24:44,020
right. I mean,

668
00:24:44,020 --> 00:24:46,300
they might go on your website and look at your product,

669
00:24:46,300 --> 00:24:49,090
but then your product is up against anyone else who has

670
00:24:49,090 --> 00:24:50,260
a similar product.

671
00:24:50,380 --> 00:24:52,630
Exactly. Not the best as yours,

672
00:24:52,630 --> 00:24:55,720
because we know yours is the best of all right.

673
00:24:55,720 --> 00:24:56,950
Candles or jewelry,

674
00:24:56,950 --> 00:25:00,640
whatever, but they don't get that added layer of personality of

675
00:25:00,640 --> 00:25:01,390
the maker.

676
00:25:01,420 --> 00:25:02,050
And that's,

677
00:25:02,050 --> 00:25:04,000
what's so valuable about video.

678
00:25:04,000 --> 00:25:04,720
I think.

679
00:25:05,170 --> 00:25:06,370
What do you say Kelsey?

680
00:25:06,790 --> 00:25:07,900
Well, think about like,

681
00:25:08,080 --> 00:25:10,240
people like to buy from people.

682
00:25:10,510 --> 00:25:12,160
They want to know the story behind it.

683
00:25:12,160 --> 00:25:14,920
Especially when there's so much competition online,

684
00:25:14,920 --> 00:25:16,870
like the way to stand out and set yourself apart is

685
00:25:16,870 --> 00:25:19,450
your story is you being a person.

686
00:25:19,450 --> 00:25:22,180
And that immediately can build in the three things you need

687
00:25:22,180 --> 00:25:22,960
for effective marketing,

688
00:25:22,960 --> 00:25:24,130
which is the know factor,

689
00:25:24,130 --> 00:25:25,540
like factor in trust factor.

690
00:25:25,800 --> 00:25:28,920
So people can get to know you like you and trust

691
00:25:28,920 --> 00:25:31,290
you. They're way more likely to buy from you.

692
00:25:31,320 --> 00:25:33,360
Even if your product is more expensive than someone else.

693
00:25:33,570 --> 00:25:36,420
And you think about the hesitancy of people purchasing online,

694
00:25:36,450 --> 00:25:38,850
especially a product they could think,

695
00:25:38,850 --> 00:25:40,170
well, is this a trustworthy brand?

696
00:25:40,170 --> 00:25:41,130
Where is this coming from?

697
00:25:41,130 --> 00:25:42,000
Where is it made?

698
00:25:42,030 --> 00:25:43,860
What is the quality of the ingredients?

699
00:25:43,890 --> 00:25:45,420
Are they socially conscious?

700
00:25:45,420 --> 00:25:46,320
Do they have any causes?

701
00:25:46,320 --> 00:25:46,650
They like,

702
00:25:46,800 --> 00:25:47,940
who am I really buying from?

703
00:25:47,940 --> 00:25:49,170
Am I really going to get my product?

704
00:25:49,170 --> 00:25:51,240
Like all of those questions of trust come up.

705
00:25:51,330 --> 00:25:53,010
And so if you're showing up as you,

706
00:25:53,010 --> 00:25:53,730
as a person,

707
00:25:53,780 --> 00:25:54,120
like, Hey,

708
00:25:54,120 --> 00:25:54,600
we've run this,

709
00:25:54,600 --> 00:25:54,780
you know,

710
00:25:54,780 --> 00:25:56,460
small business operation.

711
00:25:56,490 --> 00:25:58,200
This is our story here.

712
00:25:58,200 --> 00:26:01,170
Let me demonstrate to you what makes our product so special.

713
00:26:01,380 --> 00:26:03,660
He better believe that's going to build know like,

714
00:26:03,660 --> 00:26:04,290
and trust factor.

715
00:26:04,290 --> 00:26:06,540
People are going to be way more likely to invest their

716
00:26:06,540 --> 00:26:07,230
money with you.

717
00:26:07,920 --> 00:26:10,740
Okay. So devil's advocate Kelsey.

718
00:26:10,740 --> 00:26:11,970
That's all on my about page.

719
00:26:12,000 --> 00:26:12,660
I got it covered.

720
00:26:12,690 --> 00:26:14,340
I don't need to do video.

721
00:26:14,510 --> 00:26:15,980
My about page has that.

722
00:26:15,980 --> 00:26:17,840
I know I'm supposed to write my about page in first

723
00:26:17,840 --> 00:26:19,520
person. So I'm talking.

724
00:26:19,720 --> 00:26:21,520
So the words are all there.

725
00:26:21,550 --> 00:26:22,540
I don't need to do video.

726
00:26:23,140 --> 00:26:27,000
Perfect. So if people are 94% of people are making a

727
00:26:27,000 --> 00:26:28,350
decision based on a video.

728
00:26:28,630 --> 00:26:31,750
What if we just had you put your about me page

729
00:26:31,780 --> 00:26:33,520
and a teleprompter and you,

730
00:26:33,550 --> 00:26:34,390
if you're nervous and you're like,

731
00:26:34,390 --> 00:26:36,550
I don't want to memorize something and just had you speak

732
00:26:36,550 --> 00:26:39,790
it with a smile and your personality and your energetic connection

733
00:26:39,820 --> 00:26:43,060
to that person and deliver your information through a video.

734
00:26:43,170 --> 00:26:44,160
We can see you.

735
00:26:44,250 --> 00:26:46,890
We can hear you and we can feel you and not

736
00:26:46,890 --> 00:26:49,020
just read about you because what if you're a liar?

737
00:26:49,050 --> 00:26:49,860
I don't know.

738
00:26:49,920 --> 00:26:52,830
Let's see it demonstrate to us as your viewer,

739
00:26:52,830 --> 00:26:53,760
as your audience,

740
00:26:53,910 --> 00:26:57,420
really who you are and then make it less about you.

741
00:26:57,480 --> 00:26:58,200
That's the first part,

742
00:26:58,200 --> 00:26:58,650
the second part,

743
00:26:58,650 --> 00:27:00,750
make it less about you and more about your audience.

744
00:27:00,810 --> 00:27:01,650
Show me,

745
00:27:01,800 --> 00:27:03,630
demonstrate the use of your product.

746
00:27:03,750 --> 00:27:05,100
Show me why you love it.

747
00:27:05,100 --> 00:27:06,090
Why it's special.

748
00:27:06,350 --> 00:27:07,160
Actually show me,

749
00:27:07,160 --> 00:27:07,790
don't tell me,

750
00:27:07,880 --> 00:27:09,950
don't just write it in a little bullet point in section

751
00:27:10,260 --> 00:27:11,310
demonstrate to me,

752
00:27:11,520 --> 00:27:14,430
what does it feel like for me to use your product?

753
00:27:14,460 --> 00:27:16,350
I want to see it in action so that I can

754
00:27:16,350 --> 00:27:18,360
see myself in my eyes,

755
00:27:18,360 --> 00:27:19,760
mind Using it.

756
00:27:19,970 --> 00:27:20,570
Yeah. And you know,

757
00:27:20,570 --> 00:27:21,650
and as you're talking,

758
00:27:21,680 --> 00:27:23,840
I'm also thinking when you do the know like,

759
00:27:23,840 --> 00:27:26,120
and trust that we've all heard like a million times,

760
00:27:26,120 --> 00:27:27,620
right? We all get that.

761
00:27:27,620 --> 00:27:28,490
That's the case.

762
00:27:28,490 --> 00:27:30,890
But I think the like,

763
00:27:30,920 --> 00:27:34,130
and trust are the big ones for video.

764
00:27:34,910 --> 00:27:36,230
Absolutely. Right?

765
00:27:36,230 --> 00:27:38,510
Because you can know anybody by the print,

766
00:27:38,540 --> 00:27:41,820
but the lichen trust has to be more personal.

767
00:27:41,850 --> 00:27:44,430
There has to be more coming into it than words.

768
00:27:44,970 --> 00:27:48,690
It's immediately polarizing because somebody can see if they like your

769
00:27:48,690 --> 00:27:50,190
personality or not.

770
00:27:50,420 --> 00:27:54,350
And then video builds connection on a human to human level,

771
00:27:54,410 --> 00:27:55,850
better than anything else.

772
00:27:56,090 --> 00:27:59,510
Think about it in a big brand idea like Nike or

773
00:27:59,510 --> 00:28:03,760
something. You're not seeing their success from them taking a photo

774
00:28:03,760 --> 00:28:04,930
of a tennis shoe saying,

775
00:28:04,960 --> 00:28:06,280
look at this awesome feature.

776
00:28:06,280 --> 00:28:07,240
It has this stitching.

777
00:28:07,240 --> 00:28:08,980
We use this type of shoelace.

778
00:28:09,010 --> 00:28:09,730
It's really cool.

779
00:28:09,730 --> 00:28:10,960
It's the best buy it.

780
00:28:11,300 --> 00:28:13,010
Their ads that they spend,

781
00:28:13,010 --> 00:28:13,190
you know,

782
00:28:13,220 --> 00:28:15,860
millions of dollars on are of a runner.

783
00:28:15,920 --> 00:28:18,770
And you see their faces sweating and you see the challenge

784
00:28:18,770 --> 00:28:21,110
that they went through in the gym and them winning a

785
00:28:21,110 --> 00:28:24,020
race. You hear their stories of the challenges they've overcome.

786
00:28:24,050 --> 00:28:26,150
They do little interview clips and we see people,

787
00:28:26,360 --> 00:28:27,800
we see people in motion,

788
00:28:28,010 --> 00:28:29,180
we see their faces.

789
00:28:29,180 --> 00:28:31,910
We connect to them on a human and person level.

790
00:28:32,300 --> 00:28:35,360
That's going to be what makes someone feel a connection,

791
00:28:35,360 --> 00:28:38,840
a personal human connection to a product or a business.

792
00:28:39,110 --> 00:28:40,700
Yes. I agree with you totally.

793
00:28:40,700 --> 00:28:44,210
And what the result is then of having or experiencing the

794
00:28:44,210 --> 00:28:45,260
product as well.

795
00:28:46,120 --> 00:28:47,530
Absolutely. Yes.

796
00:28:47,530 --> 00:28:48,490
And then they see it,

797
00:28:48,490 --> 00:28:49,870
they see it as possible and they say,

798
00:28:49,870 --> 00:28:50,380
wow, like,

799
00:28:50,410 --> 00:28:51,850
let's take a candle example.

800
00:28:51,850 --> 00:28:52,480
Like, let's see,

801
00:28:52,510 --> 00:28:53,620
you're showing me like,

802
00:28:53,620 --> 00:28:55,960
Hey, we put these candles in this room for this reason

803
00:28:55,960 --> 00:28:58,360
and you have a camera there and you're walking me around

804
00:28:58,420 --> 00:28:59,920
and you're describing it.

805
00:28:59,920 --> 00:29:01,030
You're showing it to me.

806
00:29:01,260 --> 00:29:04,830
I can start seeing the benefit of me having that same

807
00:29:04,890 --> 00:29:06,960
candle, that same product in my own home.

808
00:29:07,320 --> 00:29:09,720
I can see the result and what I get out of

809
00:29:09,720 --> 00:29:10,950
it. Right.

810
00:29:11,100 --> 00:29:11,520
Got it.

811
00:29:11,520 --> 00:29:13,890
Okay. So what's the difference.

812
00:29:13,890 --> 00:29:17,730
Would you say between more structured videos,

813
00:29:17,730 --> 00:29:18,390
so video,

814
00:29:18,400 --> 00:29:21,300
like what you would put on a website or you'd use

815
00:29:21,300 --> 00:29:22,740
in promotions,

816
00:29:22,740 --> 00:29:25,740
maybe something like that versus going live.

817
00:29:25,830 --> 00:29:27,900
What are the differences between those two?

818
00:29:31,170 --> 00:29:33,810
We've got to cut for a quick break to hear from

819
00:29:33,810 --> 00:29:34,590
our sponsor.

820
00:29:35,190 --> 00:29:39,240
After that we'll return to hear the difference between video and

821
00:29:39,240 --> 00:29:40,230
live streaming.

822
00:29:40,980 --> 00:29:45,360
Yes. It's possible Increase your sales without adding a single customer.

823
00:29:45,600 --> 00:29:49,020
How you ask by offering personalization with your products,

824
00:29:49,290 --> 00:29:52,440
wrap a cake box with a ribbon saying happy 30th birthday,

825
00:29:52,440 --> 00:29:55,890
Annie, or at a special message and date to wedding or

826
00:29:55,890 --> 00:29:58,350
party favors for an extra meaningful touch.

827
00:29:58,470 --> 00:30:01,710
Where else can you get customization with a creatively spelled name

828
00:30:01,710 --> 00:30:02,640
or find packaging?

829
00:30:02,640 --> 00:30:05,130
That includes a saying whose meaning is known to a select

830
00:30:05,130 --> 00:30:07,830
to not only are customers willing to pay for these special

831
00:30:07,830 --> 00:30:11,010
touches. They'll tell their friends and word will spread about your

832
00:30:11,010 --> 00:30:12,300
company and products.

833
00:30:12,510 --> 00:30:15,870
You can create personalized ribbons and labels in seconds,

834
00:30:15,960 --> 00:30:19,290
make just one or thousands without waiting weeks or having to

835
00:30:19,290 --> 00:30:22,560
spend money to order yards and yards print words in any

836
00:30:22,560 --> 00:30:23,550
language or font,

837
00:30:23,760 --> 00:30:24,510
add logos,

838
00:30:24,630 --> 00:30:26,370
images, even photos,

839
00:30:26,640 --> 00:30:29,580
perfect for branding or adding ingredient and flavor labels.

840
00:30:29,580 --> 00:30:31,290
To for more information,

841
00:30:31,290 --> 00:30:33,420
go to the ribbon print company.com.

842
00:30:34,380 --> 00:30:35,190
We really have,

843
00:30:35,340 --> 00:30:37,770
those are hitting kind of the two primary types of videos.

844
00:30:37,990 --> 00:30:40,300
So you have your ones that are authority building,

845
00:30:40,330 --> 00:30:41,980
which are maybe a little more professional,

846
00:30:41,980 --> 00:30:44,080
a little more polished on your website.

847
00:30:44,110 --> 00:30:47,530
That's really has a specific intention behind it,

848
00:30:47,560 --> 00:30:50,470
of demonstration or sharing a particular story.

849
00:30:50,470 --> 00:30:52,990
That's very connected to the brand.

850
00:30:53,230 --> 00:30:55,870
And then if you are on social media or something,

851
00:30:55,870 --> 00:30:58,420
and you want to share a story about this person got

852
00:30:58,420 --> 00:30:59,290
this product,

853
00:30:59,290 --> 00:31:01,810
and this was their story about how it made them happy,

854
00:31:01,810 --> 00:31:03,310
how it changed their environment,

855
00:31:03,310 --> 00:31:04,900
how it added an aesthetic or something.

856
00:31:04,900 --> 00:31:06,130
And you're sharing stories,

857
00:31:06,130 --> 00:31:07,150
you're sharing examples.

858
00:31:07,150 --> 00:31:09,280
And then a little bit of the behind the scenes process,

859
00:31:09,520 --> 00:31:10,750
how you make the product,

860
00:31:10,780 --> 00:31:14,830
show me a demonstration of how it's used in different circumstances.

861
00:31:14,830 --> 00:31:16,540
Show me different ways to decorate with it.

862
00:31:16,790 --> 00:31:20,900
Show me different things that make your product special and different

863
00:31:20,900 --> 00:31:22,280
parts of the journey behind it.

864
00:31:22,550 --> 00:31:25,700
Now, those can be a lot more casual.

865
00:31:25,730 --> 00:31:27,680
They can be a little bit more of the connection and

866
00:31:27,680 --> 00:31:31,940
engagement based videos versus those authority building where it's really like,

867
00:31:31,970 --> 00:31:32,930
here's the product.

868
00:31:32,930 --> 00:31:36,290
Here's the sale offer pitch on a more professional site like

869
00:31:36,290 --> 00:31:36,860
your website,

870
00:31:37,040 --> 00:31:38,120
but if you're on Instagram,

871
00:31:38,120 --> 00:31:38,870
you're on Facebook.

872
00:31:38,930 --> 00:31:40,580
And do you just want to hop on your stories or

873
00:31:40,580 --> 00:31:43,430
hop on live or share an IETV and you're demonstrating something

874
00:31:43,430 --> 00:31:46,220
that the product you're showing the resources use to make it,

875
00:31:46,460 --> 00:31:48,650
or just something about how to use the product.

876
00:31:48,650 --> 00:31:50,300
Cause you want to have consistent.

877
00:31:50,360 --> 00:31:51,530
You really need to have consistency.

878
00:31:51,530 --> 00:31:53,120
So you'd want to be showing up consistently.

879
00:31:53,330 --> 00:31:53,780
And you're like,

880
00:31:53,780 --> 00:31:55,070
well, if I'm making a video every day,

881
00:31:55,070 --> 00:31:56,300
like I can't have a film crew.

882
00:31:56,300 --> 00:31:57,740
I can't be the most polished video.

883
00:31:57,800 --> 00:31:58,340
That's great.

884
00:31:58,340 --> 00:31:59,900
Social media is perfect for that.

885
00:32:00,120 --> 00:32:01,380
You can share those more.

886
00:32:01,440 --> 00:32:03,300
It just engagement and connection based,

887
00:32:03,300 --> 00:32:04,020
more casual,

888
00:32:04,020 --> 00:32:06,300
relaxed videos in selfie mode,

889
00:32:06,330 --> 00:32:07,140
something like that.

890
00:32:07,140 --> 00:32:10,320
Doesn't have to be a hyper professional on your social media

891
00:32:10,320 --> 00:32:11,570
channels, Right?

892
00:32:11,600 --> 00:32:14,210
And those are the ones that seem to perform the best.

893
00:32:14,210 --> 00:32:16,040
Because if something falls off the table,

894
00:32:16,040 --> 00:32:17,750
it's just really natural.

895
00:32:17,780 --> 00:32:18,710
The camera goes wrong.

896
00:32:18,710 --> 00:32:19,280
Like whatever,

897
00:32:19,280 --> 00:32:21,440
they don't have to be so perfected.

898
00:32:21,650 --> 00:32:24,560
And then you really get to see what someone's all about.

899
00:32:24,650 --> 00:32:27,520
I think That's where I want to see who you are.

900
00:32:27,520 --> 00:32:27,790
You know,

901
00:32:27,790 --> 00:32:29,020
I want to see your personality.

902
00:32:29,020 --> 00:32:30,570
I want to hear about your story.

903
00:32:30,830 --> 00:32:33,140
I want to be able to feel your energy.

904
00:32:33,290 --> 00:32:35,450
I truly like whether you realize it or not,

905
00:32:35,450 --> 00:32:36,860
your energy is going through that lens.

906
00:32:36,890 --> 00:32:37,940
It's going to that camera.

907
00:32:38,220 --> 00:32:40,170
And so if I can watch it and be like,

908
00:32:40,200 --> 00:32:40,590
Oh my God,

909
00:32:40,590 --> 00:32:41,220
that was so cute.

910
00:32:41,220 --> 00:32:41,940
Or that was so funny.

911
00:32:41,940 --> 00:32:44,530
Or I love this and maybe I'm not even shopping for

912
00:32:44,530 --> 00:32:45,040
what you're selling,

913
00:32:45,040 --> 00:32:45,880
but I'm scrolling.

914
00:32:45,880 --> 00:32:48,300
And I happen to see your video and you do something

915
00:32:48,300 --> 00:32:49,410
that captures my attention.

916
00:32:49,610 --> 00:32:51,500
That immediately creates a bond.

917
00:32:51,680 --> 00:32:53,510
And I'm going to go down the rabbit hole and start

918
00:32:53,510 --> 00:32:56,150
watching your other things and start looking at what you offer,

919
00:32:56,150 --> 00:33:00,260
what you have versus if it's a moving graphic type of

920
00:33:00,260 --> 00:33:03,260
video, that's so many product based businesses use,

921
00:33:03,520 --> 00:33:06,430
unless I'm actively shopping for that product in the moment.

922
00:33:06,430 --> 00:33:08,110
It's not going to do anything for me.

923
00:33:08,380 --> 00:33:09,190
Right. Well,

924
00:33:09,190 --> 00:33:11,050
certainly not make a personal connection.

925
00:33:11,320 --> 00:33:12,430
Right? Yeah.

926
00:33:12,460 --> 00:33:12,670
You know,

927
00:33:12,670 --> 00:33:15,130
I've done more and more Facebook live.

928
00:33:15,160 --> 00:33:18,040
I have done some of the more edited video too,

929
00:33:18,040 --> 00:33:18,310
you know,

930
00:33:18,310 --> 00:33:20,260
that are authority building all the time.

931
00:33:20,390 --> 00:33:20,860
You say.

932
00:33:20,920 --> 00:33:23,320
And I find that number one,

933
00:33:23,320 --> 00:33:24,130
the more I do,

934
00:33:24,130 --> 00:33:25,450
the easier it gets.

935
00:33:25,720 --> 00:33:27,130
And I also find like them,

936
00:33:27,130 --> 00:33:28,240
when I go out to trade shows,

937
00:33:28,240 --> 00:33:28,780
people are like,

938
00:33:28,810 --> 00:33:29,740
Hey, Sue,

939
00:33:29,770 --> 00:33:30,610
they come up and they like,

940
00:33:30,610 --> 00:33:31,990
know everything about me.

941
00:33:32,320 --> 00:33:32,710
I'm like,

942
00:33:32,710 --> 00:33:35,200
wait, if we met before then when they say their name,

943
00:33:35,200 --> 00:33:38,020
maybe they have because they've commented online or something.

944
00:33:38,300 --> 00:33:41,150
But it just goes to show you how much people get

945
00:33:41,150 --> 00:33:43,940
to know you in a very easy way for yourself.

946
00:33:43,970 --> 00:33:46,100
Cause you don't know who's going to watch all those videos,

947
00:33:46,160 --> 00:33:47,570
especially since a lot of them are.

948
00:33:47,660 --> 00:33:48,950
If in the case of live,

949
00:33:49,010 --> 00:33:50,420
people are watching the replays.

950
00:33:50,420 --> 00:33:51,800
They're not watching necessarily right.

951
00:33:51,800 --> 00:33:52,610
When you're live.

952
00:33:53,550 --> 00:33:54,950
Absolutely. I mean,

953
00:33:54,950 --> 00:33:57,800
the reach you can get with that is so great.

954
00:33:58,030 --> 00:33:59,260
Yes, exactly.

955
00:33:59,320 --> 00:34:03,310
And I think replay's lives are great because of the engagement

956
00:34:03,370 --> 00:34:04,540
aspect that they can get,

957
00:34:04,610 --> 00:34:07,150
especially the way that can bump you up in the algorithm.

958
00:34:07,380 --> 00:34:10,350
And they're also wonderful because it's kind of live and then

959
00:34:10,350 --> 00:34:12,660
done and then you can also repurpose it for replace.

960
00:34:12,660 --> 00:34:14,400
And then you can also feed ads to it,

961
00:34:14,430 --> 00:34:18,090
which any video repurposed ads for Facebook,

962
00:34:18,120 --> 00:34:20,730
remarketing, where you can re target the audience,

963
00:34:20,730 --> 00:34:22,770
who's watched a few seconds of your video.

964
00:34:23,000 --> 00:34:26,300
Those are the least expensive ads that you can run on

965
00:34:26,300 --> 00:34:29,660
Facebook. So you do alive,

966
00:34:29,690 --> 00:34:33,260
just I'm in my shop and I'm making something and I

967
00:34:33,260 --> 00:34:34,610
want to bring the audience in.

968
00:34:34,610 --> 00:34:36,080
And today here's what I'm doing.

969
00:34:36,080 --> 00:34:38,180
I thought I'd show you a little bit about what's going

970
00:34:38,180 --> 00:34:39,560
to be happening in my morning.

971
00:34:39,560 --> 00:34:42,820
And so you do a little bit of a video relatively,

972
00:34:42,850 --> 00:34:43,780
well, I shouldn't say that.

973
00:34:43,780 --> 00:34:47,040
I don't know how long should something like that be Just

974
00:34:47,040 --> 00:34:48,630
kind of like a daily content piece.

975
00:34:48,630 --> 00:34:48,930
I mean,

976
00:34:48,930 --> 00:34:50,280
it's, I guess it's as long as,

977
00:34:50,280 --> 00:34:50,820
as it is,

978
00:34:50,970 --> 00:34:52,680
if you're showing them how to make something and it takes

979
00:34:52,680 --> 00:34:53,940
the time it takes to make something,

980
00:34:53,940 --> 00:34:56,190
but people's attention spans are very short.

981
00:34:56,190 --> 00:34:59,220
So really if you're doing something kind of like that,

982
00:34:59,220 --> 00:35:01,460
maybe five to 10 minutes And you can always use like

983
00:35:01,460 --> 00:35:02,840
that fast forward feature.

984
00:35:03,170 --> 00:35:04,160
Yes. To like,

985
00:35:04,160 --> 00:35:06,440
if it's something that they understand it initially,

986
00:35:06,440 --> 00:35:07,580
then you can fast forward it.

987
00:35:07,580 --> 00:35:08,240
So they see it all,

988
00:35:08,240 --> 00:35:10,010
but it gets done faster or something.

989
00:35:10,190 --> 00:35:11,240
Yes. Okay.

990
00:35:11,240 --> 00:35:11,570
And so,

991
00:35:11,600 --> 00:35:12,110
but what I saw,

992
00:35:12,200 --> 00:35:13,340
so you did that piece,

993
00:35:13,400 --> 00:35:14,240
you did alive.

994
00:35:14,390 --> 00:35:16,730
And then what do you do with Facebook ads?

995
00:35:16,940 --> 00:35:17,720
Tell us again.

996
00:35:17,960 --> 00:35:18,770
Yeah, absolutely.

997
00:35:18,770 --> 00:35:21,140
So if anyone's running ads for their business,

998
00:35:21,140 --> 00:35:25,400
you can do a custom audience of people who have watched

999
00:35:25,430 --> 00:35:27,410
either. You can break it down into like three seconds or

1000
00:35:27,410 --> 00:35:30,710
10 seconds or they can do 25% or 50% or 75%,

1001
00:35:30,740 --> 00:35:33,950
whatever you can pick your metric of people who have watched

1002
00:35:33,950 --> 00:35:35,480
your video for that length of time.

1003
00:35:35,570 --> 00:35:36,170
And you,

1004
00:35:36,620 --> 00:35:39,570
so what happens is to build a custom audience in Facebook

1005
00:35:39,630 --> 00:35:42,690
ads, they have to have a certain amount of people like

1006
00:35:42,690 --> 00:35:45,000
a minimum of a thousand plus people.

1007
00:35:45,030 --> 00:35:48,210
And if you're just running static text-based and image based ads

1008
00:35:48,270 --> 00:35:51,240
that can take a long time to build up the people

1009
00:35:51,240 --> 00:35:53,130
who have viewed it or interacted with it.

1010
00:35:53,370 --> 00:35:55,980
And it can be just a lot more expensive versus a

1011
00:35:55,980 --> 00:35:58,590
video. If you're targeting the people who have watched that certain

1012
00:35:58,590 --> 00:36:01,320
amount of certain amount of time links that you can choose

1013
00:36:01,580 --> 00:36:02,870
those add up fast,

1014
00:36:02,870 --> 00:36:06,200
it is the fastest way to build in your custom audience.

1015
00:36:06,230 --> 00:36:09,920
So then you can create a retargeting ad to those people

1016
00:36:09,920 --> 00:36:12,920
who have already viewed part of your video at a way

1017
00:36:12,920 --> 00:36:13,880
less expensive price,

1018
00:36:13,880 --> 00:36:16,460
like 1 cent per person.

1019
00:36:16,490 --> 00:36:17,690
It's very inexpensive.

1020
00:36:17,870 --> 00:36:19,010
So I'm on Facebook.

1021
00:36:19,160 --> 00:36:20,090
I see a video.

1022
00:36:20,090 --> 00:36:20,480
I like,

1023
00:36:20,480 --> 00:36:22,670
I start clicking in and listening to it,

1024
00:36:22,910 --> 00:36:25,190
but something distracts me.

1025
00:36:25,430 --> 00:36:26,810
I don't have time to watch it now.

1026
00:36:26,810 --> 00:36:28,460
I think maybe I'll want to go back and look at

1027
00:36:28,460 --> 00:36:29,750
it a little while later,

1028
00:36:29,750 --> 00:36:30,830
who knows what it is.

1029
00:36:31,030 --> 00:36:31,930
But meanwhile,

1030
00:36:31,960 --> 00:36:33,970
it's just going to keep going down and down and down

1031
00:36:33,970 --> 00:36:34,840
in my feet.

1032
00:36:34,870 --> 00:36:39,860
Right. So if they had retargeted someone who had watched the

1033
00:36:39,920 --> 00:36:42,080
amount of time that I had already watched,

1034
00:36:42,500 --> 00:36:45,710
what would happen is it would be researched to me as

1035
00:36:45,710 --> 00:36:46,340
an ad,

1036
00:36:46,370 --> 00:36:49,310
right? That's the way it works behind the scenes.

1037
00:36:49,530 --> 00:36:51,810
So then I'd have an opportunity to see it again,

1038
00:36:52,020 --> 00:36:53,400
where if it wasn't an ad,

1039
00:36:53,460 --> 00:36:56,820
it would potentially be lost to me unless I specifically went

1040
00:36:56,820 --> 00:36:58,500
onto their page to look for it.

1041
00:36:58,890 --> 00:37:02,160
Yes. So if they didn't set that particular video as an

1042
00:37:02,160 --> 00:37:04,080
ad, you might not see that one again,

1043
00:37:04,110 --> 00:37:06,450
but they can retarget you with an ad.

1044
00:37:06,480 --> 00:37:08,640
So it might be a different video or something,

1045
00:37:08,670 --> 00:37:10,590
some other content piece that they have,

1046
00:37:10,840 --> 00:37:14,020
but they grabbed you as part of their audience as,

1047
00:37:14,110 --> 00:37:17,290
and now you're their warm audience because you watch that video.

1048
00:37:17,440 --> 00:37:20,470
Oh. So it might be showing them the video again,

1049
00:37:20,500 --> 00:37:22,390
or it could be another ad,

1050
00:37:22,390 --> 00:37:24,580
like a deeper level of the same topic.

1051
00:37:25,030 --> 00:37:26,050
Yup. Got it.

1052
00:37:26,110 --> 00:37:27,220
Okay. Wonderful.

1053
00:37:27,450 --> 00:37:30,960
Okay. So just so that we've a little bit hopped around

1054
00:37:30,960 --> 00:37:31,410
a little bit.

1055
00:37:31,410 --> 00:37:34,020
So I just want to bring everybody back into the two

1056
00:37:34,020 --> 00:37:37,890
videos we've been talking about are a more professionally done video,

1057
00:37:37,890 --> 00:37:41,670
which would be for authority building you're you're an expert in

1058
00:37:41,670 --> 00:37:42,540
your craft,

1059
00:37:42,540 --> 00:37:45,540
whatever it is that you're making a specific attention.

1060
00:37:45,540 --> 00:37:50,310
So getting specific attention to maybe a certain new product you

1061
00:37:50,310 --> 00:37:51,180
have or something like that,

1062
00:37:51,180 --> 00:37:53,370
but they're more professionally done,

1063
00:37:53,370 --> 00:37:54,780
I guess is the way I would say it.

1064
00:37:54,780 --> 00:37:57,240
And these are great for websites,

1065
00:37:57,330 --> 00:37:59,790
right? Kelsey and ads yep.

1066
00:38:00,140 --> 00:38:03,470
Are different types of ads to run and some are more

1067
00:38:03,470 --> 00:38:06,770
effective if they're done in like selfie mode and just like,

1068
00:38:06,800 --> 00:38:07,760
Hey, I want to share this blah,

1069
00:38:07,760 --> 00:38:08,240
blah, blah.

1070
00:38:08,330 --> 00:38:09,740
And it's a little more casual.

1071
00:38:09,740 --> 00:38:10,490
So there's different.

1072
00:38:10,490 --> 00:38:12,500
I would test for your target audience,

1073
00:38:12,560 --> 00:38:14,540
which ad does the best,

1074
00:38:14,570 --> 00:38:15,170
but yes.

1075
00:38:15,170 --> 00:38:17,510
On something like your website and then maybe a couple of

1076
00:38:17,510 --> 00:38:20,990
your GTVs or if you're running a video series training,

1077
00:38:20,990 --> 00:38:21,830
something like that,

1078
00:38:21,830 --> 00:38:23,480
those ones you want to have a little more polished,

1079
00:38:23,510 --> 00:38:25,340
which really just means more edited.

1080
00:38:25,370 --> 00:38:26,870
Make sure you have good lighting,

1081
00:38:26,900 --> 00:38:29,270
good sound and a good backdrop,

1082
00:38:29,270 --> 00:38:30,370
something that's not distracted.

1083
00:38:30,380 --> 00:38:31,820
You're dressed for your brand,

1084
00:38:31,850 --> 00:38:32,480
things like that,

1085
00:38:32,480 --> 00:38:35,920
where there's just more intention in it versus a social media

1086
00:38:35,920 --> 00:38:39,160
video where you still need to have good light and good

1087
00:38:39,160 --> 00:38:42,120
sound, but it's a little bit more casual and more of

1088
00:38:42,120 --> 00:38:44,100
your daily life or of your shop.

1089
00:38:44,100 --> 00:38:49,070
And you're showing something One is then videoed and then edited

1090
00:38:49,190 --> 00:38:50,570
probably. So that's in a way,

1091
00:38:50,570 --> 00:38:51,890
a little bit more comfortable,

1092
00:38:52,010 --> 00:38:52,550
I think.

1093
00:38:53,000 --> 00:38:54,290
Yeah. Interesting.

1094
00:38:54,320 --> 00:38:57,500
I feel like people get split whether they prefer live or

1095
00:38:57,500 --> 00:39:01,760
prerecorded, because sometimes if it's a prerecorded that you're editing in,

1096
00:39:01,960 --> 00:39:05,140
there's kind of that pressure that happens of this needs to

1097
00:39:05,140 --> 00:39:05,950
be perfect.

1098
00:39:05,950 --> 00:39:10,150
And therefore I'm going to do 39 takes of this video.

1099
00:39:10,300 --> 00:39:11,310
Oh, right.

1100
00:39:11,350 --> 00:39:13,100
Yeah. Yeah.

1101
00:39:13,370 --> 00:39:14,210
And when it's live,

1102
00:39:14,210 --> 00:39:14,660
you're kind of like,

1103
00:39:14,660 --> 00:39:15,860
well screw it.

1104
00:39:15,860 --> 00:39:17,150
I'm nervous and I'm going for it,

1105
00:39:18,290 --> 00:39:19,550
but why there's nothing I can do.

1106
00:39:19,890 --> 00:39:21,090
And really,

1107
00:39:21,090 --> 00:39:24,060
it's kind of finding the trust within yourself,

1108
00:39:24,120 --> 00:39:28,140
learning specific habits and processes and intention,

1109
00:39:28,140 --> 00:39:29,220
knowing what you're talking about,

1110
00:39:29,580 --> 00:39:30,450
it's a learnable skill.

1111
00:39:30,450 --> 00:39:32,400
You can train yourself in the certain aspects.

1112
00:39:32,400 --> 00:39:33,750
You need to be paying attention to,

1113
00:39:33,810 --> 00:39:35,400
to make sure they're effective video.

1114
00:39:35,640 --> 00:39:37,620
And so once you have that built in,

1115
00:39:37,650 --> 00:39:39,030
then either modality,

1116
00:39:39,030 --> 00:39:40,020
isn't going to be as stressful,

1117
00:39:40,050 --> 00:39:41,550
whether it's live or prerecorded,

1118
00:39:42,100 --> 00:39:44,920
I'm now almost going to retract and say,

1119
00:39:45,010 --> 00:39:48,220
I think I like lives better because it's just in the

1120
00:39:48,220 --> 00:39:50,260
moment. I'm saying whatever I'm saying,

1121
00:39:50,260 --> 00:39:50,980
you're right there.

1122
00:39:50,980 --> 00:39:56,320
Isn't the retake because you're already live watching you.

1123
00:39:56,410 --> 00:39:58,210
Right. And then those of you,

1124
00:39:58,210 --> 00:39:59,230
who've never gone live.

1125
00:39:59,260 --> 00:40:00,190
Just know that,

1126
00:40:00,310 --> 00:40:01,480
especially on Facebook,

1127
00:40:01,540 --> 00:40:04,720
if you decide that you don't like what just happened,

1128
00:40:04,750 --> 00:40:07,870
you don't have to share it to your page or wherever

1129
00:40:07,870 --> 00:40:08,680
you went live.

1130
00:40:08,770 --> 00:40:13,180
Exactly. And so like let's say something absolutely disastrous happened,

1131
00:40:13,180 --> 00:40:16,240
which actually could be the best thing for you because people

1132
00:40:16,240 --> 00:40:18,460
would want to see it and they'll relate to it.

1133
00:40:18,580 --> 00:40:20,500
But let's say it was just something you didn't want to

1134
00:40:20,500 --> 00:40:21,070
stay up.

1135
00:40:21,260 --> 00:40:22,490
You can just delete it.

1136
00:40:22,490 --> 00:40:25,040
So that the only people who ever saw it were the

1137
00:40:25,040 --> 00:40:27,530
people who were on live with you at that time.

1138
00:40:27,590 --> 00:40:29,930
So there's always that I've never done that though.

1139
00:40:29,930 --> 00:40:33,260
I've never not posted something that was live,

1140
00:40:33,530 --> 00:40:36,110
even if it was goofy or crazy or whatever.

1141
00:40:36,360 --> 00:40:37,680
But then on the video side,

1142
00:40:37,680 --> 00:40:39,420
when you're doing a more professional you're right.

1143
00:40:39,420 --> 00:40:41,310
You feel like you need to be more scripted.

1144
00:40:41,340 --> 00:40:45,300
Every line needs to be polished properly and all of that.

1145
00:40:45,900 --> 00:40:48,210
Yeah. Two different ways of going for sure.

1146
00:40:48,490 --> 00:40:50,560
Can you share with us some tips?

1147
00:40:50,620 --> 00:40:52,060
Okay. We had talked about the value.

1148
00:40:52,060 --> 00:40:54,250
We've talked about the different ways you can use them,

1149
00:40:54,510 --> 00:40:57,030
but you still got to get in front of the camera

1150
00:40:57,030 --> 00:40:57,990
and actually do it.

1151
00:40:58,560 --> 00:41:02,490
Yeah. So this is where your expertise comes in and we

1152
00:41:02,490 --> 00:41:04,110
want to feel good in front of the camera.

1153
00:41:04,110 --> 00:41:05,310
So how does that work?

1154
00:41:06,540 --> 00:41:09,600
Absolutely. So there's a lot that can go into that,

1155
00:41:09,780 --> 00:41:12,900
but I kind of a quick look at it is I'm

1156
00:41:12,900 --> 00:41:13,440
going to share,

1157
00:41:14,100 --> 00:41:15,600
go with these three great pointers.

1158
00:41:15,600 --> 00:41:16,950
I can get you started perfect.

1159
00:41:16,980 --> 00:41:20,010
One take care of the external stuff.

1160
00:41:20,430 --> 00:41:22,860
If you have your good lighting setup,

1161
00:41:22,890 --> 00:41:23,400
which is,

1162
00:41:23,430 --> 00:41:25,320
if you have no equipment to use a window,

1163
00:41:25,350 --> 00:41:26,640
make sure you're facing the window,

1164
00:41:26,640 --> 00:41:27,660
that will create a beautiful,

1165
00:41:27,660 --> 00:41:28,560
natural light glow.

1166
00:41:29,010 --> 00:41:30,600
If you are going to get some equipment,

1167
00:41:30,630 --> 00:41:33,890
I highly recommend for the simplest setup,

1168
00:41:34,130 --> 00:41:35,540
a ring light of some sort,

1169
00:41:35,540 --> 00:41:38,210
you can either do a dusk stand one or a full

1170
00:41:38,210 --> 00:41:40,100
size tripod ring light.

1171
00:41:40,280 --> 00:41:41,840
And either of those are going to work great.

1172
00:41:41,840 --> 00:41:43,160
Just kind of look at your space,

1173
00:41:43,160 --> 00:41:44,810
your setting and what you have,

1174
00:41:44,880 --> 00:41:45,650
how much space do you have?

1175
00:41:45,650 --> 00:41:46,910
What, how much budget do you have?

1176
00:41:46,940 --> 00:41:48,710
Because ringlets can be pricey,

1177
00:41:48,740 --> 00:41:52,070
but the desktop ones that are maybe 13 inches or so

1178
00:41:52,190 --> 00:41:54,530
10 to 13 inches are under $50.

1179
00:41:54,530 --> 00:41:55,940
Usually you can get them on Amazon.

1180
00:41:56,280 --> 00:41:59,160
And how close or far away are you supposed to place

1181
00:41:59,160 --> 00:42:00,390
those? Well,

1182
00:42:00,450 --> 00:42:01,410
as a lot of times,

1183
00:42:01,410 --> 00:42:04,200
it's dictated by the space that you have available to you.

1184
00:42:04,260 --> 00:42:06,780
And then you just can control the light based on the

1185
00:42:06,780 --> 00:42:07,620
dimmer switch.

1186
00:42:07,920 --> 00:42:10,830
But really you want to make sure that your features are

1187
00:42:10,830 --> 00:42:12,840
not washed out and make sure we can still see your

1188
00:42:12,840 --> 00:42:15,360
eyebrows. We can see that you have a nose and cheeks,

1189
00:42:15,390 --> 00:42:17,070
if it's so bright and so close to you,

1190
00:42:17,070 --> 00:42:20,460
but it's like completely just blended you're in.

1191
00:42:20,640 --> 00:42:21,360
That's not great.

1192
00:42:21,360 --> 00:42:24,300
Then we're missing actually being able to see you deliver,

1193
00:42:24,330 --> 00:42:25,860
which we always want it to be able to see you.

1194
00:42:25,890 --> 00:42:28,320
So just not to close at least have it a couple

1195
00:42:28,320 --> 00:42:29,280
of feet back from you,

1196
00:42:29,510 --> 00:42:32,030
but I had spent it on what your faces.

1197
00:42:32,060 --> 00:42:34,820
So then that just might be determined more by the brightness

1198
00:42:34,880 --> 00:42:36,080
that you turn that lamp on.

1199
00:42:36,290 --> 00:42:37,550
Okay. Perfect.

1200
00:42:37,880 --> 00:42:39,110
And the other thing,

1201
00:42:39,110 --> 00:42:41,010
really with light to make sure that you pay attention to

1202
00:42:41,210 --> 00:42:44,330
is that you are not using warm light.

1203
00:42:44,540 --> 00:42:46,250
So those soft white,

1204
00:42:46,250 --> 00:42:48,440
yellow bulbs that we put in our lamps to make our

1205
00:42:48,440 --> 00:42:51,380
home field cozy looks terrible on film.

1206
00:42:51,720 --> 00:42:53,280
You must use daylight bulbs.

1207
00:42:53,670 --> 00:42:55,470
Oh, those are the big bright ones.

1208
00:42:55,890 --> 00:42:57,180
Yes. Daylight bulbs.

1209
00:42:57,180 --> 00:42:59,070
Cause it's mimicking daylight,

1210
00:42:59,280 --> 00:43:00,120
real sunlight.

1211
00:43:00,360 --> 00:43:02,580
So if we're all in home offices right now,

1212
00:43:02,580 --> 00:43:03,930
we need to change our light bulbs.

1213
00:43:04,260 --> 00:43:06,180
Yeah. Or get your filming lamp.

1214
00:43:06,210 --> 00:43:08,850
You're filming light that you use that you take out or

1215
00:43:08,850 --> 00:43:10,590
you have set up somewhere so that you can just turn

1216
00:43:10,590 --> 00:43:11,010
it on.

1217
00:43:11,070 --> 00:43:12,690
Whenever you go to film something.

1218
00:43:12,690 --> 00:43:15,570
Because if you're recording under regular lamps,

1219
00:43:15,570 --> 00:43:18,480
like you're just regular office lamp or fluorescent bulbs,

1220
00:43:18,480 --> 00:43:19,200
something like that.

1221
00:43:19,200 --> 00:43:21,300
It looks terrible on camera.

1222
00:43:21,660 --> 00:43:23,370
So taking care of the external,

1223
00:43:23,400 --> 00:43:24,570
make sure that we can hear you,

1224
00:43:24,600 --> 00:43:26,610
that you're using some sort of microphone.

1225
00:43:26,850 --> 00:43:28,920
That's really some sort of specific microphone.

1226
00:43:28,920 --> 00:43:30,210
That's not just your devices,

1227
00:43:30,210 --> 00:43:34,650
microphone, because those are usually very omni-directional and are picking up

1228
00:43:34,650 --> 00:43:37,170
sounds from everywhere from every direction.

1229
00:43:37,170 --> 00:43:40,440
And we'll hear the humming of the air conditioner and people

1230
00:43:40,440 --> 00:43:41,970
talking in an office nearby,

1231
00:43:42,210 --> 00:43:44,520
like get something that is so true.

1232
00:43:44,520 --> 00:43:46,980
I can tell you that from experience for sure.

1233
00:43:47,250 --> 00:43:49,590
Yes. I've had that happen before.

1234
00:43:49,620 --> 00:43:50,580
Yeah. Okay.

1235
00:43:50,640 --> 00:43:52,380
All the external equipment.

1236
00:43:52,410 --> 00:43:53,610
Okay. We got that covered.

1237
00:43:53,970 --> 00:43:57,270
Yes. And then building up your energy,

1238
00:43:57,390 --> 00:43:58,650
we're going to take care of external.

1239
00:43:58,650 --> 00:44:00,150
We're going to take care of energy and we're going to

1240
00:44:00,150 --> 00:44:02,100
take care of some internal trust.

1241
00:44:02,430 --> 00:44:06,330
So your energy would be really great for you feel like

1242
00:44:06,330 --> 00:44:08,790
you get hit with that just wall of nerves and you

1243
00:44:08,970 --> 00:44:12,390
have that just completely nervous energy or you're really flat and

1244
00:44:12,390 --> 00:44:14,760
monotone and just kind of sound like a robot or you're

1245
00:44:14,760 --> 00:44:17,130
really awkward and glitchy on camera.

1246
00:44:17,130 --> 00:44:17,460
And you're like,

1247
00:44:17,460 --> 00:44:17,880
I just,

1248
00:44:17,940 --> 00:44:19,230
uh, I wear it to get stuck and I don't know

1249
00:44:19,230 --> 00:44:19,560
what I'm saying.

1250
00:44:19,560 --> 00:44:20,400
And I forget my train of thought.

1251
00:44:20,400 --> 00:44:22,470
And that's the energetics that we're talking about.

1252
00:44:22,710 --> 00:44:25,950
So to move that nervous energy out of your body before

1253
00:44:25,950 --> 00:44:26,700
you film,

1254
00:44:26,760 --> 00:44:28,680
I want you to do 10 jumping jacks.

1255
00:44:28,800 --> 00:44:30,000
I want you to do some pushups.

1256
00:44:30,030 --> 00:44:33,180
I want you to physically move your body so that you

1257
00:44:33,180 --> 00:44:37,410
are quite literally pushing that nervous energy out of your system

1258
00:44:37,620 --> 00:44:40,170
so that your body can be more present in the moment.

1259
00:44:40,320 --> 00:44:44,310
And can't focus on its fears of being nervous because it

1260
00:44:44,310 --> 00:44:45,120
just worked out.

1261
00:44:45,120 --> 00:44:45,780
It just worked.

1262
00:44:45,780 --> 00:44:46,920
It doesn't know your heart's pumping.

1263
00:44:47,380 --> 00:44:48,280
I like that a lot.

1264
00:44:48,280 --> 00:44:51,790
And I'm also thinking when I used to sing back in

1265
00:44:51,820 --> 00:44:52,840
high school or whatever,

1266
00:44:52,840 --> 00:44:53,050
you know,

1267
00:44:53,050 --> 00:44:56,680
they'd always have you training your voice like talking or singing

1268
00:44:56,680 --> 00:44:59,110
before you'd go on the same type of thing with your

1269
00:44:59,110 --> 00:45:02,890
body. You're also doing Have all my clients do vocal warmups

1270
00:45:02,890 --> 00:45:06,100
before where you hum you do face stretches.

1271
00:45:06,130 --> 00:45:08,650
You're getting your voice warmed up your face,

1272
00:45:08,650 --> 00:45:11,710
warmed up so that you're not getting stiff or locked.

1273
00:45:11,910 --> 00:45:14,500
Sometimes our jaw will just get like locked up then that

1274
00:45:14,500 --> 00:45:17,320
your body's loose so that you can really stand with your

1275
00:45:17,320 --> 00:45:20,320
strength and step into that confidence because that confidence is just

1276
00:45:20,320 --> 00:45:21,010
an emotion.

1277
00:45:21,040 --> 00:45:24,490
So if we can train ourselves to start stepping into a

1278
00:45:24,490 --> 00:45:26,740
feeling of confidence before getting on camera,

1279
00:45:26,800 --> 00:45:30,070
that is going to help people receive your message so much

1280
00:45:30,100 --> 00:45:31,640
better. Perfect.

1281
00:45:31,670 --> 00:45:33,140
Well, and that's the whole point too,

1282
00:45:33,140 --> 00:45:35,570
right? You're on there to communicate something.

1283
00:45:35,570 --> 00:45:37,310
So the point is for them to receive it,

1284
00:45:37,400 --> 00:45:38,510
not how great you look.

1285
00:45:38,750 --> 00:45:40,340
Yes, exactly.

1286
00:45:40,430 --> 00:45:41,570
It's about your audience.

1287
00:45:41,570 --> 00:45:43,280
It's about what's in it for them.

1288
00:45:43,550 --> 00:45:45,620
And remember we build that connection.

1289
00:45:45,620 --> 00:45:48,140
We serve them the best when they actually know us like

1290
00:45:48,140 --> 00:45:48,830
us and trust us.

1291
00:45:48,830 --> 00:45:50,420
And that includes knowing your story.

1292
00:45:50,420 --> 00:45:51,560
That includes knowing your voice.

1293
00:45:51,560 --> 00:45:54,350
It includes it being able to feel and receive your energy

1294
00:45:54,350 --> 00:45:55,430
when you share things,

1295
00:45:55,490 --> 00:45:59,630
right. They say in podcasting all the time that nobody likes

1296
00:45:59,630 --> 00:46:00,350
their voice.

1297
00:46:00,410 --> 00:46:02,480
So just get over yourself like as a host,

1298
00:46:02,480 --> 00:46:04,340
like, as I was learning how to podcast,

1299
00:46:04,570 --> 00:46:04,900
it's like,

1300
00:46:04,900 --> 00:46:05,710
just forget it.

1301
00:46:05,970 --> 00:46:07,320
Your voice is your voice.

1302
00:46:07,620 --> 00:46:09,090
You're not going to be able to change it.

1303
00:46:09,120 --> 00:46:10,650
Nobody likes their voice.

1304
00:46:11,070 --> 00:46:13,140
And so just get over it.

1305
00:46:13,620 --> 00:46:14,910
Yeah. It is what it is.

1306
00:46:14,970 --> 00:46:15,840
It is what it is.

1307
00:46:15,840 --> 00:46:18,480
Right. To know that everyone kind of feels that way.

1308
00:46:18,480 --> 00:46:20,940
And just like we've been talking to everyone starts to feel

1309
00:46:20,940 --> 00:46:23,280
a little bit uncomfortable when they first start doing this.

1310
00:46:23,310 --> 00:46:25,140
So you're not alone in any of that.

1311
00:46:25,530 --> 00:46:29,460
Absolutely. And it's completely a learned skill.

1312
00:46:29,550 --> 00:46:30,030
So it's like,

1313
00:46:30,030 --> 00:46:30,900
you don't have to think,

1314
00:46:30,930 --> 00:46:33,060
Oh, well I'm not a natural at this or this.

1315
00:46:33,060 --> 00:46:33,600
Isn't just,

1316
00:46:33,810 --> 00:46:34,650
it's not easy for me.

1317
00:46:34,650 --> 00:46:35,880
It looks easy for you,

1318
00:46:35,910 --> 00:46:37,050
but not for me.

1319
00:46:37,140 --> 00:46:39,320
Right. And we think we're so different in that way.

1320
00:46:39,350 --> 00:46:39,600
It's like,

1321
00:46:39,600 --> 00:46:40,350
no, it is,

1322
00:46:40,350 --> 00:46:41,100
it's uncomfortable.

1323
00:46:41,100 --> 00:46:43,710
You're talking to a glass of metal as though it's a

1324
00:46:43,710 --> 00:46:45,180
person. Like it is uncomfortable.

1325
00:46:45,180 --> 00:46:46,350
We do have to work through that.

1326
00:46:46,530 --> 00:46:47,910
Right. And that's,

1327
00:46:47,910 --> 00:46:50,370
what's so interesting is to everyone you've ever spoken to in

1328
00:46:50,370 --> 00:46:50,700
your life,

1329
00:46:51,240 --> 00:46:54,210
your voice and your face is how they know you.

1330
00:46:54,600 --> 00:46:57,810
And so when we watch ourselves back and listen to ourselves

1331
00:46:57,810 --> 00:47:00,570
back, it's not the way we see or hear ourselves inside

1332
00:47:00,570 --> 00:47:01,290
our own minds.

1333
00:47:01,530 --> 00:47:03,000
So it seems different to us,

1334
00:47:03,030 --> 00:47:06,030
but it's not different or new to anyone outside of us.

1335
00:47:06,320 --> 00:47:07,250
Good point.

1336
00:47:07,310 --> 00:47:08,870
Yeah. I've never thought of it that way before.

1337
00:47:08,870 --> 00:47:09,440
You're right.

1338
00:47:09,680 --> 00:47:10,340
You're absolutely right.

1339
00:47:10,340 --> 00:47:13,400
And if you showed up differently than you wouldn't even look

1340
00:47:13,400 --> 00:47:14,390
authentic, because it's like,

1341
00:47:14,390 --> 00:47:16,040
that's not how she sounds in real life,

1342
00:47:16,070 --> 00:47:17,000
right? Yeah.

1343
00:47:17,360 --> 00:47:18,650
Like where are you being right now?

1344
00:47:19,340 --> 00:47:20,330
Who are you being right now?

1345
00:47:21,740 --> 00:47:22,580
That's funny.

1346
00:47:22,760 --> 00:47:25,160
Okay. And what about the internal trust?

1347
00:47:25,410 --> 00:47:30,310
Yes. So that building that internal trust is really how we

1348
00:47:30,310 --> 00:47:34,690
start to build in the confidence and really just continuing to

1349
00:47:34,690 --> 00:47:36,370
build up our ability of courage,

1350
00:47:36,430 --> 00:47:39,220
to feel afraid of something and move through it anyway,

1351
00:47:39,250 --> 00:47:40,030
do it anyway.

1352
00:47:40,280 --> 00:47:42,500
And this is one of my favorite exercises.

1353
00:47:42,530 --> 00:47:45,830
If you're feeling really camera shy,

1354
00:47:45,860 --> 00:47:50,150
just really nervous practice for one week where you take your

1355
00:47:50,150 --> 00:47:52,850
phone and you record just on your camera,

1356
00:47:52,880 --> 00:47:54,260
just on your private device,

1357
00:47:54,260 --> 00:47:55,610
you don't need to share this anywhere.

1358
00:47:55,860 --> 00:47:57,900
Record a blog style video,

1359
00:47:58,020 --> 00:47:59,670
introducing who you are,

1360
00:47:59,760 --> 00:48:00,420
what you do,

1361
00:48:00,420 --> 00:48:01,170
who you serve,

1362
00:48:01,170 --> 00:48:02,070
what your product is,

1363
00:48:02,070 --> 00:48:02,760
how you make it,

1364
00:48:02,760 --> 00:48:04,440
what makes it special every day.

1365
00:48:04,450 --> 00:48:06,960
Get on there for two minutes and make a video of

1366
00:48:06,960 --> 00:48:08,490
yourself in selfie mode,

1367
00:48:08,490 --> 00:48:13,080
recording to yourself and just start practicing that and getting it

1368
00:48:13,110 --> 00:48:14,280
into your bones,

1369
00:48:14,310 --> 00:48:15,150
into your mind,

1370
00:48:15,150 --> 00:48:16,350
start training your brain,

1371
00:48:16,350 --> 00:48:18,840
that it is safe so that your comfort zone can start

1372
00:48:18,840 --> 00:48:19,650
to expand.

1373
00:48:19,680 --> 00:48:21,270
And then except that,

1374
00:48:21,300 --> 00:48:22,680
Oh, doing this actually,

1375
00:48:22,680 --> 00:48:23,700
isn't so dangerous.

1376
00:48:23,940 --> 00:48:24,570
There's actually,

1377
00:48:24,600 --> 00:48:26,130
maybe can be okay.

1378
00:48:26,160 --> 00:48:27,960
Maybe I should share this information.

1379
00:48:28,020 --> 00:48:30,750
And it's really going to start to build in that inner

1380
00:48:30,840 --> 00:48:32,210
trust. Yeah.

1381
00:48:32,210 --> 00:48:34,760
And I can just see people right now trying to do

1382
00:48:34,760 --> 00:48:38,480
that, even though it's only to themselves and not being able

1383
00:48:38,480 --> 00:48:39,680
to, it's scary,

1384
00:48:39,970 --> 00:48:40,280
you know,

1385
00:48:40,280 --> 00:48:41,720
it's not going anywhere.

1386
00:48:41,980 --> 00:48:43,030
I think that's excellent.

1387
00:48:43,030 --> 00:48:44,500
I love that exercise.

1388
00:48:44,590 --> 00:48:45,190
I also,

1389
00:48:45,190 --> 00:48:48,370
I'm thinking it's also a good one for people who are

1390
00:48:48,370 --> 00:48:49,270
out networking.

1391
00:48:49,300 --> 00:48:51,010
Not that we're doing much of that right now,

1392
00:48:51,910 --> 00:48:52,900
but out networking,

1393
00:48:52,900 --> 00:48:53,140
you know,

1394
00:48:53,140 --> 00:48:54,520
when you do your introductions,

1395
00:48:54,550 --> 00:48:56,530
like the elevator speeches,

1396
00:48:57,070 --> 00:49:00,220
like this is a great practice session of how you might

1397
00:49:00,220 --> 00:49:01,390
introduce yourself.

1398
00:49:01,570 --> 00:49:02,410
So it can,

1399
00:49:02,410 --> 00:49:02,950
this can work.

1400
00:49:02,950 --> 00:49:06,160
Double-duty getting you feeling good on camera because you'll also want

1401
00:49:06,160 --> 00:49:10,180
to introduce yourself on camera and then also in networking meetings.

1402
00:49:10,240 --> 00:49:11,020
Just an aside,

1403
00:49:11,020 --> 00:49:11,920
Kelsey. Sorry,

1404
00:49:11,950 --> 00:49:12,130
go ahead.

1405
00:49:12,400 --> 00:49:13,030
No, I love it.

1406
00:49:13,270 --> 00:49:14,500
Yes. That's great.

1407
00:49:14,620 --> 00:49:15,400
That's absolutely.

1408
00:49:15,430 --> 00:49:17,080
Well, and part of what we do is we're like,

1409
00:49:17,110 --> 00:49:18,460
Oh, well I'm great in person.

1410
00:49:18,520 --> 00:49:19,540
That's no problem.

1411
00:49:19,540 --> 00:49:20,560
But then again on camera,

1412
00:49:20,620 --> 00:49:24,190
so start to practice and train in muscle memory of how

1413
00:49:24,190 --> 00:49:26,170
is it that you show up when you're at these networking

1414
00:49:26,170 --> 00:49:30,220
events, with your charm and your presence and your smile and

1415
00:49:30,220 --> 00:49:31,570
the warmth that you have.

1416
00:49:31,870 --> 00:49:33,850
How is it that you show up there and then start

1417
00:49:33,850 --> 00:49:35,530
practicing that on your device?

1418
00:49:35,740 --> 00:49:37,840
Because that's how you need to be speaking to your online

1419
00:49:37,840 --> 00:49:39,470
audience. Yes.

1420
00:49:39,680 --> 00:49:43,190
Just be you to the point we were talking about earlier.

1421
00:49:43,430 --> 00:49:45,140
Okay. So this is a challenge.

1422
00:49:45,260 --> 00:49:47,150
I give everyone challenges all the time.

1423
00:49:47,150 --> 00:49:48,440
So you give the challenge,

1424
00:49:48,440 --> 00:49:49,640
Kelsey. Yes,

1425
00:49:49,740 --> 00:49:50,870
you are all challenged.

1426
00:49:52,610 --> 00:49:53,390
Just selfie,

1427
00:49:53,390 --> 00:49:56,120
blog, style video on your own device.

1428
00:49:56,180 --> 00:49:58,970
We don't have to shove you into sharing on social media

1429
00:49:59,000 --> 00:49:59,780
just yet,

1430
00:50:00,020 --> 00:50:01,730
but start it on your own device.

1431
00:50:01,730 --> 00:50:04,760
Just privately for you do this for a minimum of five

1432
00:50:04,760 --> 00:50:05,990
days, challenge yourself,

1433
00:50:06,020 --> 00:50:08,660
do it and just see how it changes.

1434
00:50:08,840 --> 00:50:11,270
See what you maybe are opened up to the possibility of

1435
00:50:11,300 --> 00:50:12,080
your next step.

1436
00:50:12,940 --> 00:50:13,540
Love it,

1437
00:50:13,900 --> 00:50:14,350
love it.

1438
00:50:14,410 --> 00:50:16,930
Yeah. And then all of a sudden you might be ready

1439
00:50:17,020 --> 00:50:19,120
to go Facebook live and give biz listeners.

1440
00:50:19,120 --> 00:50:19,510
You know,

1441
00:50:19,510 --> 00:50:23,080
I talk about my Facebook group gift biz breeze.

1442
00:50:23,140 --> 00:50:24,490
If you're not there already,

1443
00:50:24,490 --> 00:50:26,590
you're going to hear something at the end of the podcast

1444
00:50:26,610 --> 00:50:28,220
tells you a little bit more about the group.

1445
00:50:28,470 --> 00:50:31,110
But one of the things we've been doing recently is letting

1446
00:50:31,110 --> 00:50:31,830
people come in.

1447
00:50:31,830 --> 00:50:32,310
So Kelsey,

1448
00:50:32,310 --> 00:50:34,020
this is a private group,

1449
00:50:34,050 --> 00:50:36,000
but it's open to everybody.

1450
00:50:36,000 --> 00:50:37,500
So it's not a paid type group,

1451
00:50:37,500 --> 00:50:38,820
but I only gifters bakers,

1452
00:50:38,820 --> 00:50:40,230
crafters makers go in there.

1453
00:50:40,380 --> 00:50:40,680
Very cool.

1454
00:50:40,890 --> 00:50:44,490
But we're practicing our Facebook lives and telling people,

1455
00:50:44,490 --> 00:50:44,760
you know,

1456
00:50:44,760 --> 00:50:47,610
come on and practice in front of us.

1457
00:50:47,640 --> 00:50:48,960
We're all doing this together.

1458
00:50:48,960 --> 00:50:49,890
It's a safe,

1459
00:50:50,130 --> 00:50:51,720
quiet place to be.

1460
00:50:51,990 --> 00:50:55,350
And it's so fun watching people getting on and not kind

1461
00:50:55,350 --> 00:50:56,520
of knowing what to do,

1462
00:50:56,740 --> 00:50:59,410
but knowing that that's okay and it's inspiring,

1463
00:50:59,410 --> 00:51:01,150
then other people to try it too.

1464
00:51:01,210 --> 00:51:02,350
It's just beautiful.

1465
00:51:02,770 --> 00:51:04,150
And you show up for yourself.

1466
00:51:04,150 --> 00:51:06,130
You're showing someone else what's possible for them.

1467
00:51:06,850 --> 00:51:08,920
Ooh. I love that.

1468
00:51:09,100 --> 00:51:10,150
Is that a quote of yours?

1469
00:51:10,150 --> 00:51:10,750
It should be.

1470
00:51:11,070 --> 00:51:11,700
I don't know.

1471
00:51:12,510 --> 00:51:15,720
I think you should just take it right now done.

1472
00:51:15,720 --> 00:51:16,140
It's mine.

1473
00:51:16,650 --> 00:51:17,460
It's yours.

1474
00:51:17,520 --> 00:51:19,230
It is yours for sure.

1475
00:51:19,570 --> 00:51:19,900
All right.

1476
00:51:19,900 --> 00:51:22,570
Wonderful. So the tips to get better things that you can

1477
00:51:22,570 --> 00:51:24,790
take away right now and work on our,

1478
00:51:24,790 --> 00:51:27,010
we just talked about what equipment you need,

1479
00:51:27,010 --> 00:51:29,130
then the lighting and all that lighting Mike,

1480
00:51:29,130 --> 00:51:29,740
et cetera,

1481
00:51:30,030 --> 00:51:33,570
how you prepare yourself with your energy moving around.

1482
00:51:33,800 --> 00:51:35,090
That would be a funny video,

1483
00:51:35,090 --> 00:51:37,730
Kelsey. This is how I prepare.

1484
00:51:37,730 --> 00:51:39,740
I'm so nervous for you guys to go on.

1485
00:51:39,740 --> 00:51:40,640
This is what I do.

1486
00:51:40,640 --> 00:51:41,570
Just FYI.

1487
00:51:41,630 --> 00:51:42,770
I think that would be so cute.

1488
00:51:43,190 --> 00:51:45,500
Yeah. And then internal trust.

1489
00:51:45,810 --> 00:51:48,840
I always say to people that you should focus on getting

1490
00:51:48,840 --> 00:51:50,070
your message delivered,

1491
00:51:50,100 --> 00:51:51,360
not on how you look.

1492
00:51:51,690 --> 00:51:52,950
I said that a little bit earlier,

1493
00:51:52,950 --> 00:51:55,980
but when you're focusing outward and not focusing inward,

1494
00:51:56,010 --> 00:51:57,690
you can't do both at the same time.

1495
00:51:58,320 --> 00:52:02,460
Right. So if you're just watching outward more,

1496
00:52:02,740 --> 00:52:03,370
what do you think of,

1497
00:52:03,430 --> 00:52:03,760
you know,

1498
00:52:03,760 --> 00:52:06,010
Mel Robbins and her five second rule?

1499
00:52:06,010 --> 00:52:06,280
The five,

1500
00:52:06,280 --> 00:52:06,610
four, three,

1501
00:52:06,610 --> 00:52:06,970
two, one.

1502
00:52:06,970 --> 00:52:08,440
Just do it rule.

1503
00:52:08,740 --> 00:52:09,550
Yes. Yeah.

1504
00:52:09,580 --> 00:52:11,290
I think that helps a lot too.

1505
00:52:11,290 --> 00:52:13,450
Especially when you're in a live situation where you don't want

1506
00:52:13,450 --> 00:52:14,380
to press the button,

1507
00:52:15,040 --> 00:52:17,140
just do the countdown and go for it.

1508
00:52:17,680 --> 00:52:18,190
I love it.

1509
00:52:18,220 --> 00:52:20,020
You can always talk yourself out of something.

1510
00:52:20,050 --> 00:52:20,620
So it's like,

1511
00:52:20,620 --> 00:52:22,990
well just give yourself a darn countdown and do it.

1512
00:52:24,070 --> 00:52:25,810
I'm just going to ask you one final thing.

1513
00:52:25,810 --> 00:52:26,230
I'm seeing,

1514
00:52:26,290 --> 00:52:28,240
we're starting to run shorter on time,

1515
00:52:28,270 --> 00:52:29,620
but do you script,

1516
00:52:29,650 --> 00:52:32,140
let's just go with lives right now because I think you

1517
00:52:32,140 --> 00:52:34,750
would automatically do this if you were really preparing for a

1518
00:52:34,750 --> 00:52:36,010
more structured video,

1519
00:52:36,010 --> 00:52:39,430
but do you script out what you're going to say on

1520
00:52:39,430 --> 00:52:40,180
your lives?

1521
00:52:40,240 --> 00:52:43,360
Or do you have bullet points or you just do just

1522
00:52:43,360 --> 00:52:45,670
go on and FreeWheel it with no prep.

1523
00:52:46,240 --> 00:52:47,050
Good question.

1524
00:52:47,170 --> 00:52:50,260
I probably wouldn't do no prep because then you might show

1525
00:52:50,260 --> 00:52:50,650
up and be like,

1526
00:52:50,800 --> 00:52:52,780
Hey, I just well hanging out.

1527
00:52:52,960 --> 00:52:53,710
How's it going?

1528
00:52:53,710 --> 00:52:55,990
Like, why are you there?

1529
00:52:56,140 --> 00:52:58,060
Right. You're wasting my time.

1530
00:52:58,510 --> 00:52:59,710
Like, why did I just click on this?

1531
00:52:59,710 --> 00:53:00,460
Like, what are your tone?

1532
00:53:01,000 --> 00:53:02,170
You're really famous.

1533
00:53:02,170 --> 00:53:02,920
And you just wanna be like,

1534
00:53:02,920 --> 00:53:03,250
Hey guys,

1535
00:53:03,250 --> 00:53:04,030
just want to hop on and like,

1536
00:53:04,030 --> 00:53:04,960
hang out with my audience.

1537
00:53:05,020 --> 00:53:05,950
Maybe that works.

1538
00:53:05,950 --> 00:53:06,820
Maybe they'd love that.

1539
00:53:07,050 --> 00:53:07,800
But otherwise,

1540
00:53:07,800 --> 00:53:11,040
generally you want to have some intention of why should somebody

1541
00:53:11,040 --> 00:53:13,660
be watching you and for lives particularly,

1542
00:53:13,660 --> 00:53:15,310
it's great to do a couple of things.

1543
00:53:15,400 --> 00:53:16,990
One have talking points,

1544
00:53:16,990 --> 00:53:18,940
have bullet points that you just write out on a sticky

1545
00:53:18,940 --> 00:53:21,520
note that you paste up right next to your camera lens.

1546
00:53:21,920 --> 00:53:23,360
And no,

1547
00:53:23,360 --> 00:53:24,140
so three things with this.

1548
00:53:24,140 --> 00:53:26,980
So have you're talking bullet points And then know your intro

1549
00:53:26,980 --> 00:53:30,160
sentence, really have that like locked in,

1550
00:53:30,220 --> 00:53:32,770
have that kind of memorized just at the front of mind

1551
00:53:32,860 --> 00:53:33,280
where, you know,

1552
00:53:33,280 --> 00:53:34,930
as soon as you hit live,

1553
00:53:35,170 --> 00:53:35,800
that, you know,

1554
00:53:35,950 --> 00:53:38,380
really exactly what you're going to say just for that first

1555
00:53:38,380 --> 00:53:42,390
line. And should you be saying then what the reason is,

1556
00:53:42,390 --> 00:53:43,290
why they should watch?

1557
00:53:43,320 --> 00:53:45,540
Like, what is the value for them to watch?

1558
00:53:45,720 --> 00:53:46,290
I've heard that yes.

1559
00:53:46,300 --> 00:53:47,320
Before. Yes.

1560
00:53:47,360 --> 00:53:48,640
You have to tell them what the hook is,

1561
00:53:48,670 --> 00:53:49,300
give them,

1562
00:53:49,330 --> 00:53:51,940
what benefit will they receive by hanging out and watching you?

1563
00:53:52,330 --> 00:53:55,030
Okay. So that's probably your opening line.

1564
00:53:55,210 --> 00:53:57,910
Like I'm on here right now to teach you this,

1565
00:53:57,910 --> 00:53:58,780
to demonstrate this,

1566
00:53:58,780 --> 00:54:01,510
to show you this so that you get X benefit.

1567
00:54:02,170 --> 00:54:03,140
Okay. Perfect.

1568
00:54:03,250 --> 00:54:06,520
Then the last aspect of that is really know your exit.

1569
00:54:06,910 --> 00:54:08,530
It's really awkward when it's kind of like,

1570
00:54:08,560 --> 00:54:09,550
okay, so,

1571
00:54:09,580 --> 00:54:10,630
well, uh,

1572
00:54:10,720 --> 00:54:10,990
you know,

1573
00:54:11,080 --> 00:54:13,420
we just go down like a bunch of vocalize pauses and

1574
00:54:13,420 --> 00:54:14,950
we don't have any way to like wrap it up.

1575
00:54:14,980 --> 00:54:17,260
So it's really important to know what is your call to

1576
00:54:17,260 --> 00:54:18,160
action at the end?

1577
00:54:18,190 --> 00:54:20,830
What next step do you want them to take state that

1578
00:54:20,830 --> 00:54:21,640
and then hop off,

1579
00:54:22,450 --> 00:54:23,290
Right? No,

1580
00:54:23,290 --> 00:54:24,070
I think that's true.

1581
00:54:24,070 --> 00:54:26,260
I've seen that a lot and I felt uncomfortable at the

1582
00:54:26,260 --> 00:54:27,040
end too,

1583
00:54:27,430 --> 00:54:27,910
but you know,

1584
00:54:27,970 --> 00:54:31,270
part of why I'll feel uncomfortable is people are still commenting.

1585
00:54:31,540 --> 00:54:33,670
And so I don't want to shut off the video if

1586
00:54:33,670 --> 00:54:36,160
someone's in the middle of commenting and I just haven't seen

1587
00:54:36,160 --> 00:54:38,930
it yet because of the delay Then acknowledge it.

1588
00:54:39,140 --> 00:54:39,950
Absolutely the mic.

1589
00:54:39,980 --> 00:54:40,550
Okay, great.

1590
00:54:40,550 --> 00:54:42,020
So we're going to take some moment to just read through

1591
00:54:42,020 --> 00:54:42,560
the comments,

1592
00:54:42,590 --> 00:54:43,880
see what questions you have here.

1593
00:54:43,910 --> 00:54:45,110
I'm reading these because on,

1594
00:54:45,110 --> 00:54:46,970
especially if they're either live and listening,

1595
00:54:47,000 --> 00:54:48,710
they want to know if you're going to just click off

1596
00:54:48,950 --> 00:54:50,630
or if you're watching the replay,

1597
00:54:50,630 --> 00:54:51,890
they want to see maybe they're going to do a Q

1598
00:54:51,890 --> 00:54:52,610
and a section.

1599
00:54:53,390 --> 00:54:54,350
Okay, perfect.

1600
00:54:54,380 --> 00:54:57,650
But then have a certain plan for when you're done and

1601
00:54:57,650 --> 00:54:58,430
then click off.

1602
00:54:58,730 --> 00:54:59,990
Yes. Then leave.

1603
00:55:00,590 --> 00:55:04,430
Okay. That doesn't sound so hard for a lot of people

1604
00:55:04,430 --> 00:55:04,910
who are listening.

1605
00:55:04,910 --> 00:55:05,270
They're like,

1606
00:55:05,270 --> 00:55:05,630
yeah, well,

1607
00:55:05,630 --> 00:55:07,310
I'm going to get to that after like five seconds.

1608
00:55:08,900 --> 00:55:09,440
That's all right.

1609
00:55:09,740 --> 00:55:11,650
Have then at least you were on there for five seconds.

1610
00:55:12,270 --> 00:55:13,260
Well, and I can think,

1611
00:55:13,260 --> 00:55:15,630
I just feel like with our community here,

1612
00:55:15,630 --> 00:55:18,540
there are so many opportunities for content.

1613
00:55:18,600 --> 00:55:21,480
Like let's say you're making something soaps,

1614
00:55:21,480 --> 00:55:22,140
for example.

1615
00:55:22,140 --> 00:55:26,160
And the batch turns out like the absolute wrong color for

1616
00:55:26,160 --> 00:55:27,030
some reason.

1617
00:55:27,060 --> 00:55:28,410
Or like,

1618
00:55:28,410 --> 00:55:29,160
I don't know.

1619
00:55:29,400 --> 00:55:30,450
I want to see that.

1620
00:55:30,480 --> 00:55:31,800
Yeah. Yeah.

1621
00:55:31,800 --> 00:55:33,540
I think that would be fun to see,

1622
00:55:33,540 --> 00:55:33,810
you know,

1623
00:55:33,810 --> 00:55:35,730
and that could be like 15 seconds,

1624
00:55:35,730 --> 00:55:36,570
30 seconds.

1625
00:55:36,570 --> 00:55:36,930
It's like,

1626
00:55:36,960 --> 00:55:37,620
okay guys,

1627
00:55:37,650 --> 00:55:38,670
just popping in here.

1628
00:55:38,700 --> 00:55:39,690
I was making this.

1629
00:55:39,690 --> 00:55:40,950
I'm not sure what happened,

1630
00:55:40,980 --> 00:55:43,950
but it looks like this now new or something like that

1631
00:55:43,950 --> 00:55:47,670
is so entertaining and fun and also gives behind the scenes.

1632
00:55:47,970 --> 00:55:50,100
Right. And just shows you're human.

1633
00:55:50,800 --> 00:55:52,960
Oh, that's a perfect example.

1634
00:55:53,050 --> 00:55:54,340
I love that.

1635
00:55:54,490 --> 00:55:56,410
That is absolutely community building.

1636
00:55:56,440 --> 00:55:58,000
And it's built current engagement.

1637
00:55:58,250 --> 00:56:00,260
And even though it's showing a mistake,

1638
00:56:00,290 --> 00:56:03,620
it's still shows your authority as you and you as the

1639
00:56:03,620 --> 00:56:05,180
expert, because you're like,

1640
00:56:05,270 --> 00:56:06,860
I can acknowledge this as a mistake.

1641
00:56:06,890 --> 00:56:08,990
This is maybe what we're doing to fix it or something.

1642
00:56:08,990 --> 00:56:09,920
And it's in a playful,

1643
00:56:09,920 --> 00:56:11,900
fun way that we get to enjoy your personality.

1644
00:56:12,110 --> 00:56:15,300
Yeah. So I think if we really put our minds to

1645
00:56:15,300 --> 00:56:18,360
it, we could think of a million different types of things

1646
00:56:18,630 --> 00:56:19,200
like that.

1647
00:56:19,480 --> 00:56:20,890
Inventory coming in.

1648
00:56:20,890 --> 00:56:23,200
If you purchase beads or shoot,

1649
00:56:23,320 --> 00:56:24,490
make your own beats,

1650
00:56:24,550 --> 00:56:27,880
your you're one turns out really interesting and fun.

1651
00:56:27,970 --> 00:56:29,470
It's now a favorite or you know,

1652
00:56:29,480 --> 00:56:31,840
who knows so many different types of things,

1653
00:56:32,130 --> 00:56:33,510
Absolutely endless content.

1654
00:56:33,510 --> 00:56:35,760
And you guys have so much that you can share.

1655
00:56:36,000 --> 00:56:38,880
Think about every little step that you go through and making

1656
00:56:38,880 --> 00:56:39,600
of your product,

1657
00:56:39,810 --> 00:56:40,530
share that,

1658
00:56:40,920 --> 00:56:42,090
let your audience in on it,

1659
00:56:42,090 --> 00:56:44,160
let them be part of the story.

1660
00:56:44,960 --> 00:56:46,610
And it doesn't have to be the whole thing just a

1661
00:56:46,610 --> 00:56:47,150
little bit.

1662
00:56:47,420 --> 00:56:49,220
And then I'm also seeing,

1663
00:56:49,280 --> 00:56:51,080
and this is the final thing.

1664
00:56:51,080 --> 00:56:52,640
And before we're done,

1665
00:56:53,000 --> 00:56:56,900
but I'm also seeing people now taking an extension of their

1666
00:56:56,900 --> 00:57:00,050
handmade product based business and starting to do videos,

1667
00:57:00,200 --> 00:57:02,330
teaching other people how to do something,

1668
00:57:02,330 --> 00:57:04,970
maybe a more simplistic version,

1669
00:57:05,210 --> 00:57:05,390
you know,

1670
00:57:05,390 --> 00:57:08,210
something that's easier that a novice could start,

1671
00:57:08,300 --> 00:57:11,300
but to being able to create their own products at home,

1672
00:57:11,780 --> 00:57:16,970
absolutely. Or teaching like teaching knitting or painting or doodling or

1673
00:57:17,220 --> 00:57:18,380
whatever it might be.

1674
00:57:18,410 --> 00:57:19,700
That's also video,

1675
00:57:20,210 --> 00:57:22,880
Oh, make a mini course of how to make some of

1676
00:57:22,880 --> 00:57:24,890
our basics cars or something like that.

1677
00:57:24,890 --> 00:57:26,210
Like we know you love knitting.

1678
00:57:26,240 --> 00:57:28,370
You might be interested in this and yeah.

1679
00:57:28,460 --> 00:57:30,890
Build that a little mini video course offer it to your

1680
00:57:30,890 --> 00:57:32,060
warm list already.

1681
00:57:32,270 --> 00:57:34,340
That's a perfect add on product.

1682
00:57:34,820 --> 00:57:36,800
So much opportunity scarf tie,

1683
00:57:37,190 --> 00:57:40,100
how to take care of your candles with all the mistakes

1684
00:57:40,100 --> 00:57:40,970
of when people don't.

1685
00:57:40,970 --> 00:57:41,960
This is what it looks like.

1686
00:57:43,670 --> 00:57:44,060
I don't know.

1687
00:57:44,810 --> 00:57:47,210
And those are great Social sharing videos,

1688
00:57:47,210 --> 00:57:49,550
like the how to kind of informational things.

1689
00:57:49,550 --> 00:57:51,560
But then if you're really teaching a process or for them

1690
00:57:51,560 --> 00:57:52,220
to build something,

1691
00:57:52,640 --> 00:57:56,060
Those are excellent other services that you can sell.

1692
00:57:56,420 --> 00:57:57,350
Yes. Yep.

1693
00:57:57,560 --> 00:57:58,610
Absolutely. For sure.

1694
00:57:58,900 --> 00:57:59,440
Oh my gosh,

1695
00:57:59,470 --> 00:58:02,200
Kelsey, this has been wonderful.

1696
00:58:02,320 --> 00:58:05,290
Share a little bit more about the depth and everything that

1697
00:58:05,290 --> 00:58:08,200
you do with be marvelous you and then also where people

1698
00:58:08,200 --> 00:58:09,310
could go to learn more.

1699
00:58:09,910 --> 00:58:10,780
Awesome. Yeah.

1700
00:58:10,810 --> 00:58:11,170
Thank you.

1701
00:58:11,170 --> 00:58:13,240
I'll hopefully have some good tangible takeaways that you guys can

1702
00:58:13,240 --> 00:58:14,200
start implementing.

1703
00:58:14,440 --> 00:58:16,750
I hang out the most on Instagram.

1704
00:58:16,810 --> 00:58:18,490
So please come say hi.

1705
00:58:18,520 --> 00:58:19,330
I love it.

1706
00:58:19,330 --> 00:58:19,870
I love it.

1707
00:58:19,870 --> 00:58:22,780
When people share a podcast episode that they heard me on

1708
00:58:22,780 --> 00:58:23,530
and tagged me in it,

1709
00:58:23,530 --> 00:58:24,730
I'll research my stories.

1710
00:58:24,970 --> 00:58:26,620
It is like a virtual hug.

1711
00:58:26,710 --> 00:58:27,700
It is so nice.

1712
00:58:27,940 --> 00:58:28,930
So I love it.

1713
00:58:28,930 --> 00:58:31,390
When people come say hi over on Instagram,

1714
00:58:31,480 --> 00:58:34,330
my handle's at Kelsey underscore Moore.

1715
00:58:34,690 --> 00:58:35,890
And my name is spelled a little funny.

1716
00:58:36,010 --> 00:58:37,630
It's K E L L S I E.

1717
00:58:38,320 --> 00:58:40,690
And pretty much I think there's one other person in this

1718
00:58:40,690 --> 00:58:42,070
world that spells her name like that.

1719
00:58:42,100 --> 00:58:43,420
So you'll know if it's me or not.

1720
00:58:43,420 --> 00:58:44,800
It says on-camera coach.

1721
00:58:45,080 --> 00:58:49,610
And right now I'm offering a free three part video training

1722
00:58:49,610 --> 00:58:52,280
series. So this is really for anyone who's like,

1723
00:58:52,280 --> 00:58:53,180
okay, I get it.

1724
00:58:53,180 --> 00:58:55,280
I see the importance I am in.

1725
00:58:55,280 --> 00:58:56,420
I know I need to work on this,

1726
00:58:56,420 --> 00:58:57,530
but I'm just nervous.

1727
00:58:57,560 --> 00:58:58,190
I need help.

1728
00:58:58,430 --> 00:59:00,170
I want help building my content plan,

1729
00:59:00,170 --> 00:59:01,700
how to make a marketing plan with it.

1730
00:59:01,760 --> 00:59:02,450
What do I talk about?

1731
00:59:02,450 --> 00:59:03,170
What do I share?

1732
00:59:03,230 --> 00:59:06,770
And so I would definitely say hop in on that free

1733
00:59:06,890 --> 00:59:07,760
video training.

1734
00:59:07,820 --> 00:59:10,340
And it's a three part series where you can really consume

1735
00:59:10,340 --> 00:59:13,070
them pretty quickly and take some actionable steps of how to

1736
00:59:13,070 --> 00:59:13,970
get started from there.

1737
00:59:14,530 --> 00:59:16,120
Beautiful. Especially,

1738
00:59:16,120 --> 00:59:16,330
you know,

1739
00:59:16,330 --> 00:59:17,680
we talk about all of this.

1740
00:59:17,710 --> 00:59:20,110
People can listen and they can actually listen again,

1741
00:59:20,140 --> 00:59:23,030
but then they hop and this series then gives them a

1742
00:59:23,030 --> 00:59:26,300
way to continue the conversation that we've been having right now.

1743
00:59:26,600 --> 00:59:30,140
Absolutely. The journey that you have been on from the correctional

1744
00:59:30,140 --> 00:59:31,970
facility to hap Dane,

1745
00:59:32,030 --> 00:59:33,720
to now doing what you're doing,

1746
00:59:33,750 --> 00:59:38,510
helping people just walk into themselves and presenting themselves on video

1747
00:59:38,510 --> 00:59:41,840
is fascinating to me like how that evolution happened.

1748
00:59:42,110 --> 00:59:42,530
Thank you.

1749
00:59:42,980 --> 00:59:46,190
I so appreciate your sharing and giving us some tangible tips

1750
00:59:46,190 --> 00:59:49,850
that people can walk away and actually do something right now.

1751
00:59:49,880 --> 00:59:51,470
And I'd like to challenge everybody.

1752
00:59:51,470 --> 00:59:52,550
Also, Kelsey,

1753
00:59:52,580 --> 00:59:54,110
you're talking about Instagram,

1754
00:59:55,070 --> 00:59:59,450
come over on Instagram or do an Instagram post of you

1755
00:59:59,450 --> 01:00:01,910
actually getting on and doing your testing.

1756
01:00:02,090 --> 01:00:03,920
The challenge that Kelsey just gave you,

1757
01:00:05,200 --> 01:00:07,480
I will write and say,

1758
01:00:07,510 --> 01:00:08,410
I've done it.

1759
01:00:08,410 --> 01:00:11,170
Take a picture of yourself or better yet share the video

1760
01:00:11,170 --> 01:00:14,020
if you wanted to in your stories or in your account

1761
01:00:14,080 --> 01:00:15,490
and tag both of us,

1762
01:00:15,520 --> 01:00:19,120
I'm at gift biz on rapt and Kelsey's at Kelsey K

1763
01:00:19,150 --> 01:00:22,630
E L L S I E underscore more so that we

1764
01:00:22,630 --> 01:00:23,620
can see what you've done.

1765
01:00:23,980 --> 01:00:24,820
That would be fun.

1766
01:00:25,240 --> 01:00:26,500
I would love that.

1767
01:00:26,590 --> 01:00:27,670
Yeah. All right,

1768
01:00:27,670 --> 01:00:28,210
Kelsey. Well,

1769
01:00:28,210 --> 01:00:29,560
I'm going to have to let you go.

1770
01:00:29,560 --> 01:00:31,480
I guess I'd rather talk to you all day,

1771
01:00:31,480 --> 01:00:33,250
but I know you need to move on.

1772
01:00:33,280 --> 01:00:36,520
Thank you so much for taking time and sharing such valuable

1773
01:00:36,520 --> 01:00:38,140
information. Absolutely.

1774
01:00:38,140 --> 01:00:39,580
Thank you so much for having me on.

1775
01:00:39,580 --> 01:00:40,660
I really appreciate it.

1776
01:00:43,900 --> 01:00:47,290
Building connection on a human level is where it's at for

1777
01:00:47,290 --> 01:00:48,520
growing your business.

1778
01:00:48,850 --> 01:00:53,020
I've seen it happen over and over again right now while

1779
01:00:53,020 --> 01:00:57,970
shows are still being canceled and rescheduled video is your answer,

1780
01:00:58,570 --> 01:01:02,990
please. I'm begging you don't stand in your own way.

1781
01:01:03,470 --> 01:01:04,340
Will you promise me?

1782
01:01:04,340 --> 01:01:05,150
You'll try it.

1783
01:01:05,920 --> 01:01:07,750
Good. I believe in you.

1784
01:01:09,010 --> 01:01:12,340
I'm excited for you to hear next week's guest.

1785
01:01:12,560 --> 01:01:16,430
We're talking to a relatively new business owner who has a

1786
01:01:16,430 --> 01:01:18,350
super interesting product.

1787
01:01:18,660 --> 01:01:20,940
Not only will you get a lot out of his business

1788
01:01:20,940 --> 01:01:24,450
journey, you may just have a new gift idea for someone

1789
01:01:24,450 --> 01:01:25,680
special in your life.

1790
01:01:26,070 --> 01:01:27,240
It will intrigue you.

1791
01:01:27,300 --> 01:01:31,700
That's for sure until then a gentle reminder that subscribing and

1792
01:01:31,700 --> 01:01:34,490
reviewing is a great way to give back and show your

1793
01:01:34,490 --> 01:01:35,630
support for the show.

1794
01:01:36,020 --> 01:01:38,420
I've made it much easier for you to do that.

1795
01:01:38,420 --> 01:01:41,710
Now, just go over to gift biz on rap.com

1796
01:01:41,830 --> 01:01:43,570
forward slash review.

1797
01:01:44,170 --> 01:01:45,280
Make it a great week,

1798
01:01:45,610 --> 01:01:47,080
stay healthy and safe,

1799
01:01:47,410 --> 01:01:48,670
and I'll see you next Monday.

1800
01:01:51,520 --> 01:01:54,160
I want to make sure you're familiar with my free Facebook

1801
01:01:54,160 --> 01:01:56,710
group called gift is breeze.

1802
01:01:57,070 --> 01:02:00,880
It's a place where we all gather and our community to

1803
01:02:00,880 --> 01:02:02,140
support each other.

1804
01:02:02,560 --> 01:02:04,720
I've got a really fun post in there.

1805
01:02:04,720 --> 01:02:06,100
That's my favorite of the week.

1806
01:02:06,100 --> 01:02:08,980
I have to say where I invite all of you to

1807
01:02:08,980 --> 01:02:12,100
share what you're doing to show pictures of your product,

1808
01:02:12,250 --> 01:02:15,490
to show what you're working on for the week to get

1809
01:02:15,490 --> 01:02:18,460
reaction from other people and just for fun,

1810
01:02:18,460 --> 01:02:22,200
because we get to see the wonderful products that everybody in

1811
01:02:22,200 --> 01:02:26,580
the community is making my favorite post every single week,

1812
01:02:26,640 --> 01:02:27,990
without doubt.

1813
01:02:28,710 --> 01:02:29,580
Wait, what,

1814
01:02:30,690 --> 01:02:32,280
aren't you part of the group already,

1815
01:02:32,940 --> 01:02:36,330
if not make sure to jump over to Facebook and search

1816
01:02:36,330 --> 01:02:39,840
for the group gift biz breeze don't delay.

1817
01:02:40,320 --> 01:02:43,470
Come join us in gift biz breeze today.