Hey there, and welcome back to On Your Terms. This is your host, Sam Vander Wielen. So, I'm a little nervous to talk to you about dupe culture because I'm kind of worried I'm going to get cancelled for dupes. I've been talking to my sister so much about, like, my dupe tirade, and she's just like, "No. I'm not having this conversation with you. Like, don't take my dupes away." Or now she starts every conversation with like, "I know you hate dupes but --" I'm like, "Oh, my gosh." So, hear me out. We've got something to talk about when it comes to dupe culture, okay? So, dupes is when you find out there's Lululemon dupes, the Align Leggings dupes, you know, everything that's like something. I think if you're a business owner, you've got to listen to this episode and we have to have a conversation about it because - yeah, you'll see.