Do you sometimes feel a bit down about your business?
Jon Clayton:Me too.
Jon Clayton:Running a business can feel hard, so how can you remain positive
Jon Clayton:even when you're feeling down?
Jon Clayton:Well, I've got a few tips to help you in this episode of Architecture
Jon Clayton:Business Club, the weekly podcast for small firm founders who want to build
Jon Clayton:their dream business in architecture and enjoyable freedom, flexibility,
Jon Clayton:and fulfillment in what they do.
Jon Clayton:I'm John Clayton, your host.
Jon Clayton:Having spent over 20 years working in architecture, I know how hard it can
Jon Clayton:be to explain your services so people truly understand and value what you do.
Jon Clayton:Many firms struggle with this, but by sharing your stories on podcasts,
Jon Clayton:you can become the trusted voice in your market, grow your brand,
Jon Clayton:and attract much better clients.
Jon Clayton:We can help you with everything from podcast strategy and launch
Jon Clayton:production and management, podcast hosting and guesting through to
Jon Clayton:promoting and growing your show.
Jon Clayton:If you'd like to discover how podcasting could benefit your business, click the
Jon Clayton:link in the show notes to book a no obligation chat about working with me.
Jon Clayton:Or if you're interested in being a guest on this show, email, John.
Jon Clayton:That's JO n@architecturebusinessclub.com.
Jon Clayton:Now, let's explore how you can stay positive.
Jon Clayton:I.
Jon Clayton:Hey everyone, thanks for joining me today.
Jon Clayton:Today I'm gonna be talking about how to stay positive about your business,
Jon Clayton:even when you might be feeling down.
Jon Clayton:So if you feel down about your business sometimes that's okay.
Jon Clayton:It is totally normal.
Jon Clayton:If entrepreneurship was easy, everyone would be doing it right?
Jon Clayton:So don't sweat it.
Jon Clayton:If you've landed on hard times, as Yas would say, the only way is up.
Jon Clayton:Sorry, I couldn't resist that cheesy gag that chances are most
Jon Clayton:businesses will go through a difficult season or two at some point if you
Jon Clayton:stay in business for long enough.
Jon Clayton:I certainly have absolutely experienced this many, many times.
Jon Clayton:The number of times that I've thought about.
Jon Clayton:Oh, why am I doing, why do I do what I do?
Jon Clayton:You know, maybe I should just go and get a job.
Jon Clayton:It, it's completely normal to feel that way, so don't beat yourself up about it.
Jon Clayton:And usually that feeling doesn't last forever.
Jon Clayton:And it's often a case of just looking at things from a
Jon Clayton:different perspective, active.
Jon Clayton:Maybe you're feeling like other people are just doing it better than you,
Jon Clayton:but I would ask you to consider what are you comparing your business to,
Jon Clayton:or who are you comparing yourself to?
Jon Clayton:Despite all of the success stories that you might see or hear online,
Jon Clayton:lots of other businesses and business owners struggle too.
Jon Clayton:But most will only share the success stories online, making it look like that.
Jon Clayton:Absolutely killing it.
Jon Clayton:This may just not be the case.
Jon Clayton:And remember, like you could be comparing.
Jon Clayton:Apples and pears, like you could be on your fifth step and somebody else could
Jon Clayton:be on their 50th, their 500th or their 5000th step on their business journey.
Jon Clayton:And they may have made dozens of mistakes and had lots of setbacks
Jon Clayton:along the way to get to that point.
Jon Clayton:So you are not alone.
Jon Clayton:Whatever it is that you're going through.
Jon Clayton:Someone else is going through the same thing as you or others will have faced
Jon Clayton:and overcome whatever the current challenges that you're facing and if
Jon Clayton:they've overcome it, well, you could overcome that challenge too, right?
Jon Clayton:I.
Jon Clayton:I attended a in-person event recently called Create A Day Down
Jon Clayton:in Pool in Dorsett, and there was a number of talks at this event.
Jon Clayton:One of them was from a previous guest on the show, Mark Franklin and.
Jon Clayton:When I came to plan out this episode, Mark's talk stuck out in my mind.
Jon Clayton:Mark was talking about the different versions of the stories we tell ourselves.
Jon Clayton:That's the factual version and the emotional version and
Jon Clayton:feelings are not always reliable.
Jon Clayton:So I would ask you, which version of the story are you listening to?
Jon Clayton:The factual version of what actually has happened or is happening to you or your
Jon Clayton:business right now, or the emotional version based on how you are feeling and
Jon Clayton:the stories that you're telling yourself.
Jon Clayton:So Mark, he talked about this recently at that event, and he shared a
Jon Clayton:personal experience that at the time for him he'd seen as a huge failure
Jon Clayton:when it really was a massive success.
Jon Clayton:And it just struck me that
Jon Clayton:that point of view that you have, that the stories that we, we tell
Jon Clayton:ourselves, they're not always true.
Jon Clayton:You can get more mindset tips from Mark on episode 73 where
Jon Clayton:Mark talked about overcoming the four fears of business ownership.
Jon Clayton:If you've not listened to that yet, go ahead and check it out.
Jon Clayton:Another question I have for you to consider is, do you know exactly
Jon Clayton:what it is that's making you feel down about your business?
Jon Clayton:Are you too busy?
Jon Clayton:Are you wearing too many hats?
Jon Clayton:Do you not have enough clients?
Jon Clayton:Maybe it's cashflow that's worrying you.
Jon Clayton:The good news is that once you know there is usually something
Jon Clayton:that you can do about it.
Jon Clayton:Help is usually far closer at hand than you realize.
Jon Clayton:So focus on the things that you can actually do to overcome the problem,
Jon Clayton:which segues nicely onto a useful coaching exercise that business coach
Jon Clayton:Mike Cole showed me some time ago.
Jon Clayton:Mike was also a, a previous guest on the show a little while back.
Jon Clayton:Um, Mike.
Jon Clayton:Taught me about the, the circle of control.
Jon Clayton:So the circle of controls, it's a coaching exercise.
Jon Clayton:Uh, if you, a lot of business coaches will use this with their clients, and
Jon Clayton:there's three different sections to this.
Jon Clayton:So there's the circle of concern.
Jon Clayton:So these are the things that you can't control.
Jon Clayton:Things like the weather, people's health, war, politics, climate change.
Jon Clayton:Violence, that sort of thing.
Jon Clayton:And you've got the circle of influence.
Jon Clayton:So these are things that you can influence.
Jon Clayton:So these might be your, your family, work, relationships,
Jon Clayton:friendships, people that you know.
Jon Clayton:I. And then you've got the circle of control.
Jon Clayton:So these are the things that you personally can actually control.
Jon Clayton:So this could be things like your self care practices, your personal goals,
Jon Clayton:your boundaries, priorities, what food you eat, what books you read,
Jon Clayton:what media you, you consume, how you respond to others, your thoughts.
Jon Clayton:Many people spend far too much time worrying about the things that are outside
Jon Clayton:of their control rather than focusing on the things that are within our control.
Jon Clayton:So, quick worked.
Jon Clayton:Example, let's say you don't have enough clients, maybe money's tight and you're
Jon Clayton:getting in a bit of a tailspin about it.
Jon Clayton:You can't control the behavior of prospective clients who don't yet know
Jon Clayton:you, who haven't yet got in touch.
Jon Clayton:So those would be in your circle of concern.
Jon Clayton:You can influence those that do get in touch to work with you
Jon Clayton:by improving your offers or your sales and onboarding processes.
Jon Clayton:So that would fall into the circle of influence.
Jon Clayton:You get to decide what activities you work on.
Jon Clayton:So for example, putting together a new offer.
Jon Clayton:Reaching out to warm leads or maybe you've put a fee proposal together for
Jon Clayton:some projects and you haven't heard back, you could contact those people.
Jon Clayton:Those things are all within your circle of control and can help you
Jon Clayton:solve that problem of cash flow and not having enough clients.
Jon Clayton:You could ask friends, family connections if they know anyone
Jon Clayton:who might need your help.
Jon Clayton:So these are all things that are within.
Jon Clayton:Your control to be able to do something about.
Jon Clayton:As I mentioned, you can listen to Mike Cole talking on episode 16
Jon Clayton:of the show where we talked about embracing your neurodivergent quirks.
Jon Clayton:One of my go-to hacks when I'm feeling outta sorts is to change my environment.
Jon Clayton:Uh, a change is as good as a rest or so they say.
Jon Clayton:So why not try working from a local coffee shop or coworking space?
Jon Clayton:If you have a swanky hotel near where you live, they'll often have a lobby or
Jon Clayton:bar that non-residents can still use.
Jon Clayton:So for the price of a coffee or a pot of tea, you could be working on
Jon Clayton:your business In luxury surroundings.
Jon Clayton:Many even have free wifi, so imagine how much better you'd feel about
Jon Clayton:your business then, or get outdoors.
Jon Clayton:Get out of the office or the home office, go for a walk, uh, in the Woodlands.
Jon Clayton:One of the things I like to do is kayaking.
Jon Clayton:Like these things always make me feel better, like however bad I'm
Jon Clayton:feeling about things that if I go and do those things, that will
Jon Clayton:really pep me up and it really works.
Jon Clayton:So give it a try.
Jon Clayton:And the other thing I find is that.
Jon Clayton:Some of my best ideas happen when I have the time and space to think.
Jon Clayton:So going for that woodland walk or kayaking, that sort of thing.
Jon Clayton:It can help you sort through all of the stuff that's in your head.
Jon Clayton:So it, it's not, it's not a waste of time, like particularly if you are
Jon Clayton:feeling overwhelmed with work, if that's the thing that's getting you down.
Jon Clayton:I don't believe that just cramming more hours in is the answer.
Jon Clayton:So sometimes just taking a break and having some space from it can help
Jon Clayton:you see things much differently.
Jon Clayton:The other thing that I think helps if I'm feeling down with
Jon Clayton:business is meeting people.
Jon Clayton:So this could be through networking, could be co-working, could
Jon Clayton:be through other communities.
Jon Clayton:Now I am definitely not an extrovert, but I do start to feel a bit weird if I spend
Jon Clayton:too much time in the home office if I don't spend enough time with other people.
Jon Clayton:Do you feel that way too sometimes?
Jon Clayton:It's quite common, especially if you're a home worker or a hybrid
Jon Clayton:worker, uh, working from home.
Jon Clayton:It's got lots of advantages, but you do miss out on those water cooler
Jon Clayton:moments catching up with colleagues.
Jon Clayton:So perhaps a local networking event that you could attend if you were
Jon Clayton:just a little bit sick in your mouth when I suggested going networking.
Jon Clayton:Honestly, networking isn't as bad as you think.
Jon Clayton:You might even enjoy it.
Jon Clayton:You might even love it.
Jon Clayton:I talked more about the importance of networking in episode 37,
Jon Clayton:so go and check that out.
Jon Clayton:Coworking.
Jon Clayton:That was another one of the things that I mentioned.
Jon Clayton:Great way to go meet people.
Jon Clayton:There's co-working offices all over the place.
Jon Clayton:You take something to work on.
Jon Clayton:If it's a pop-up co-working event, you might just be meeting for an hour or two,
Jon Clayton:either online or even better in person.
Jon Clayton:But there are co-working offices where you can rent a desk for a day.
Jon Clayton:You can go and take some work with you, take your laptop, take
Jon Clayton:your notepad, and you can get some work done on your business.
Jon Clayton:And you can also get to hang out with some real people too.
Jon Clayton:So that's a great thing to do.
Jon Clayton:I love to do that sometimes.
Jon Clayton:The other thing that I mentioned was, uh, communities.
Jon Clayton:So why not join a, join a group, be part of something bigger?
Jon Clayton:This could be a community group, it could be online, but ideally
Jon Clayton:in person I think is best.
Jon Clayton:This could be work related or not work related.
Jon Clayton:Could be that you start attending some events that are run by your
Jon Clayton:professional body, like RIBA or CIAT, or it could be an independent
Jon Clayton:business community like Architecture business club, or being freelance.
Jon Clayton:I talked more about the power of community back in episode 66, so if
Jon Clayton:that sounds appealing to you, go and check that out or just talk to somebody.
Jon Clayton:Start with your friends, family, or.
Jon Clayton:Past and present work, colleagues wouldn't be embarrassed about it.
Jon Clayton:A problem shared is a problem halved, right?
Jon Clayton:Sometimes.
Jon Clayton:All you might need is a sounding board, somebody to talk to, to say it out loud.
Jon Clayton:The solutions can come to you without even having any input from other
Jon Clayton:people just by saying it out loud.
Jon Clayton:And if you'd rather not talk about your business struggles with them, then try
Jon Clayton:and find somebody independent to talk to.
Jon Clayton:Take a look at your existing network.
Jon Clayton:I bet there are people in there who'd be happy to meet you for a coffee
Jon Clayton:or a Zoom to talk things through.
Jon Clayton:If you are a member of a professional institute, they can usually give advice
Jon Clayton:and support on certain matters, as can local business growth hubs that often
Jon Clayton:offer free business advice and mentoring.
Jon Clayton:And if it's something that you'd rather not discuss with anybody
Jon Clayton:right now, then why not try something like bullet journaling?
Jon Clayton:I've been bullet journaling for, oh, maybe about 10 months now, and I
Jon Clayton:find it such a useful exercise to do.
Jon Clayton:It's a great way to get thoughts out of your head and to start, make sense of.
Jon Clayton:What you've been thinking, you could really start to see some patterns
Jon Clayton:once you start putting it in a notepad that you can then refer back to.
Jon Clayton:I suggest going and checking out Ryder Carroll's YouTube channel.
Jon Clayton:Ryder is the the creator of the bullet journaling concept.
Jon Clayton:Go and check that out.
Jon Clayton:There's some great content on that so you can learn more about that.
Jon Clayton:And if you don't like writing, you could try recording voice notes on your phone.
Jon Clayton:Maybe when nobody's looking, they might think you're a
Jon Clayton:little bit strange otherwise.
Jon Clayton:Uh, just one or two Last things I wanted to share was regarding to-do lists.
Jon Clayton:Now sometimes when you've got an overwhelming amount of things to
Jon Clayton:do and you've got a huge to-do list, you can start to feel down.
Jon Clayton:You really can, you look at the to-do list and it is never ending
Jon Clayton:and it's so easy to focus on all of the things that haven't been done.
Jon Clayton:So why not consider keeping a done list?
Jon Clayton:So have a list that you keep or maybe you keep track of throughout the day.
Jon Clayton:If you've bullet journal, you can, you can keep a track of the
Jon Clayton:things that you get done in there.
Jon Clayton:This is a separate list.
Jon Clayton:This is a list of the things that you did that day.
Jon Clayton:So you can look back and you can see all of the things that you got done.
Jon Clayton:Focus on those things rather than the things that you didn't manage to get done.
Jon Clayton:You will never, ever get to the end of your to-do list.
Jon Clayton:It's an ongoing thing in entrepreneurship.
Jon Clayton:You're never gonna get to the end of that list, so don't beat yourself up about it.
Jon Clayton:Often we've.
Jon Clayton:Very unrealistic about how many things we can actually get done in a day.
Jon Clayton:Yeah, that would be, uh, my suggestion for you.
Jon Clayton:And just to kind of wrap things up, I would say celebrate your
Jon Clayton:successes however small I.
Jon Clayton:So I hope this episode has been helpful for you.
Jon Clayton:If you've learned something new or it's helped you uncover something
Jon Clayton:about you or your business, then I'd love to hear from you.
Jon Clayton:You can email John, that's JO n@architecturebusinessclub.com, or
Jon Clayton:you can connect with me on LinkedIn via the link in the show notes.
Jon Clayton:Thanks so much for listening to this episode of architecture business club.
Jon Clayton:If you liked this episode, think other people might enjoy it.
Jon Clayton:Or just want to show your support for the show.
Jon Clayton:Then please leave a glowing five-star review or rating wherever you listen
Jon Clayton:to podcasts, it would mean so much to me and makes it easier for new
Jon Clayton:listeners to discover the show.
Jon Clayton:And if you haven't already done, so don't forget to hit the subscribe button.
Jon Clayton:So you never miss another episode.
Jon Clayton:If you want to connect with me, you can do that on most social media platforms,
Jon Clayton:just search for at Mr. John Clayton.
Jon Clayton:The best place to connect with me online, though is on LinkedIn.
Jon Clayton:You can find a link to my profile in the show notes.
Jon Clayton:Remember.
Jon Clayton:Running your architecture business.
Jon Clayton:Doesn't have to be hard and you don't need to do it alone.
Jon Clayton:This is architecture business club.