Oh yeah, yeah.
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Do you have a video editor yet or anyone you're working with for it?
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There you go.
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Yep.
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Okay, and now, but we're, there you are.
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Okay, so now.
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Okay, does that look better?
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Let's see, look at me.
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huh, yeah.
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Yeah, it looks like you're more looking at me.
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Yeah, where before it kind of was like downward angle.
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Yeah.
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Okay, so we're recording.
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I'm going to record an intro after this, an official intro.
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uh So what I'll do is come in with uh just a quick like,
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I'm here with Steph.
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Thank you.
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Welcome.
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I'm here with Stephanie, CEO of mission.org CEO.
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Is it relevant.com or relevant?
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relevant.com.
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Okay.
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relevant.
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can say mission.org and relevant or relevant.com, whatever you want to do.
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Okay.
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All right.
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Sounds good.
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And then we're going to, um, I'm going to start with asking about your transition from
behind the scenes to being a visible CEO.
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Sound good.
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Yeah.
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Okay.
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So you will just jump right into that of you were, you know, you had a company, you left
Google, which I think is probably helpful if this is like entrepreneurial founder focus,
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like you left a stable job, you went to a company, but then you stayed behind the scenes,
you know, telling you about that type of thing.
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Yeah.
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I'll take your lead on that.
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Okay.
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just so you know, this is new for me.
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I normally have never interviewed.
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I'm always doing the interviewing.
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it feels, yes, I don't normally do interviews.
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I get requested to do a lot, yeah, I normally say no.
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I feel so honored.
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I have been listening to, I was, you know, consuming some of your podcast episodes and, uh
well, I listened to the five tips on the AI with your COO.
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That was a good one.
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Okay.
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I didn't watch it.
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I was, I was listening to it, but you did reference.
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I think she did reference home studio or something, but, um, okay.
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Alrighty.
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So let's dive in.
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Hi, Stephanie.
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Thank you for joining Life From Within.
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Yeah.
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We are excited to chat with you today.
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uh so, Folks, we have Stephanie Postles, founder and CEO of Mission.org and founder and
CEO of Relvnt.com And she's here to talk with us today about some of her key uh moments of
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being stretched in her career.
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So, Stephanie, you...
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You were leading a billion dollar P & L at Google and you were in finance and you started
in finance prior to that.
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So you were at Fannie Mae prior to Google.
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So you were in finance and then you made the leap to founding and running a company called
mission.org.
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And then eventually you've also recently started Relvnt.com.
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So mission.org is for those of you who don't know mission.org is a podcast network.
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that has tech and business shows.
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And these are successful, very successful, millions of downloads uh on these shows.
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And then Relvnt.com, which is a more recent venture for you, is where you are uh leading,
helping clients develop successful media strategy, as I understand it, right?
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Yeah, you should come into my team.
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You can come pitch it now.
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This sounds great.
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So you've worked with some big brands.
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Okay.
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Um, rewinding, were at Google, you started at Fannie Mae.
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Okay.
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And then you moved to Google.
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Um, you were at Google and then you went off and started mission.org.
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Okay.
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So tell us a little bit about that, how that, how that happened.
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Yeah.
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So I mean, Google, of course, as everyone knows, it was an amazing place to work so much
flexibility.
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I could do almost whatever I wanted as long as I got a great job done.
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Um, and mission was started as a side project when I was at Google and this was kind of my
thing.
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Every time I'd work at a company, I would start to get a little bored.
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I would start a side project.
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It happened at Fannie Mae.
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It happened before Fannie Mae.
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And so I definitely know my pattern and my history.
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And so after about a couple of years of working at Google, mission is birthed and
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it started as actually a medium publication and it was just telling stories.
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That's how it started.
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Like, let's just see how this goes.
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And it quickly became the top medium publication, millions of impressions and millions of
readers reading all of our content every month.
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And that was when I kind of saw the opportunity of like, oh, it seems like we have
something here.
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And right when I was looking at this opportunity, we had 500 people writing for us.
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I mean, the best of the best in the industry.
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That was when Medium decided to start getting a bit aggressive with us because they didn't
like how successful this publication was that we built on their platform.
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Because at that time they were releasing their own publications.
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They were trying to grow these entrepreneurial self-help inspirational publications.
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And that was very competitive to what we had built.
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And so they just got a bit aggressive.
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And that was kind of my wake up call that I didn't want to build something on someone
else's platform and completely rely on them to tell me it was okay.
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And so that's when I switched into podcasts and that was in about 2017.
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Um, and then since then, yeah, I had built about 40 of them and have really large clients
like Salesforce and other big tech companies.
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Um, so yeah, that was the moment though, once we switched into the podcast space, once we
got, once we got Salesforce as our first sponsor, then I was like, okay, I think I should
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jump full time.
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Um, and it was actually my manager at Google who encouraged me at that, which was, I
should always give her a shout out.
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mean, I was her top.
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number one sidekick on her team.
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And I just told her like, here's what's happening with mission.
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But I really love working with you because you're really fun and we get to do so many
crazy things here at Google.
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And she was like, Google will always be here.
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This job will always be here.
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I'll hire you back any time.
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This company opportunity will not.
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And so you should go and try and figure that out.
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Yeah.
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And so she kind of like nudged me to leap full time into mission.
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Yeah.
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It's it's lovely to have champions in your life in our lives who really want the best for
us.
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Right?
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Yeah.
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Good for her.
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What's her name?
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So the proper shout out.
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Yes, Ann Truster.
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That is her name.
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and thank you, and okay, so so you jumped into this full time.
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And you had said, when we were previously talking that you were really behind the scenes.
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ah And were you functioning as so what what kind of role were you in?
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At that time when you were behind the scenes, let's say.
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Yeah.
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So, I mean, this was still very early days startup.
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We were still trying to figure out how to build this company and make consistent revenue.
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But I called myself the COO, but I would do everything from, you know, contracts, legal,
HR, uh working with our employees, hiring, onboarding, working with our sponsors is like
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client success.
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So was doing a lot of these things to just run the company, all the operations around the
company and all the management of the employees.
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Everything day to day, but no one probably knew.
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Like if you were to look at mission, they probably didn't know my name because I was just
like, I like being behind the scenes.
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like just working with the clients and working with our employees and making sure the
strategy is working and like our buildings are working, our finances and P&L is good.
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Like that felt good.
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And it just felt very comfortable for me based also, you know, from where I came from.
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Right.
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Okay.
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So what, so what changed?
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Like what, what, was that moment where you realized you being behind the scenes was there
was a greater cost to it than a benefit to the company, to you tell us a little bit about
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that realization.
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Yeah.
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So I will say that over the years, many people were nudging me to like, Hey, you should
host one of these podcasts that you're building.
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And like, you should do your own solo episodes and do some of your own, like get your own
writing out there instead of just, um, working on other people's writing and then
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publishing it, like get your stuff out there.
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And so I had a lot of nudges, but it wasn't until actually the company started crumbling
that my, it
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was basically almost bankrupt.
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had a lot of issues that happened that we don't need to get into, but a lot of issues
happened with mission where we didn't think the company was going to be alive.
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And my team essentially came and rallied around me and they were like, Stephanie, you have
always been the CEO.
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You need to be in the spotlight.
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That's the only way this company will live is if you put yourself out there, um, get on
camera, get on these podcasts and make sure these clients know who you are and step into
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the CEO role.
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And so.
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Yeah, it was definitely a nice reflection and it felt uncomfortable.
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I still was like, I just don't, I don't like podcasts.
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I don't like, like, I don't like being on podcasts.
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I don't like interviewing people.
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I'm not sure I'm actually good at it.
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And they were like, you are good at it.
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Get up there.
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And so it was really just my whole team pushing me forward and me trusting them enough.
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Cause I'd worked with them for a while.
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Like, okay, they see something in me that I can't yet quite see.
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Um, but I trust them enough to believe what they want because it's also in their like,
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It would not be in their best interest to have someone leading that they didn't think
actually could lead.
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And so I just kind of trusted and also felt the universe tugging too like, this is your
time.
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You need to do this or this company will definitely crumble and die.
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And, um, yeah, so I just trusted, trusted the, uh, the recommendations from everyone.
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So what a moment, by the way.
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uh So there was resistance to it, but there was a big need.
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You were feeling the tug from the universe.
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This is the time.
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This is the right move.
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And yet there was the resistance.
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you said part of that resistance was, I'm not good at this.
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I don't like doing this stuff.
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I'm not good at it.
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So how did you overcome that belief that you had?
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was, yeah, how did you overcome that belief?
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Yeah.
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I mean, I think a lot of those beliefs were just protection mechanisms to keep me in my
safe spot of like, know I can excel at this thing.
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I don't know if I can excel at this other one.
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And there's going be a lot of eyeballs on me watching to see like, can Stephanie do what
she says she's going to do?
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Can she rebuild this company?
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Can she host some of these podcasts?
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And so I think to overcome it, I just had to do it.
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And I just had to have a little bit more curiosity.
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of what's on the other side than fear.
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And so I wrote about this recently of just having 1 % more.
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Like you just need 1 % more curiosity of what's on the other side than you are in fear.
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So 51 % curiosity, 49 % fear.
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And I was just curious of like, well, if I do this, at least I'll know I tried and no one
can say I didn't.
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And I'm going to give it my all and just, I'm curious to see what would happen if I do.
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And so it was just that of like, yeah, wonder what's over there.
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Cool.
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Okay.
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So 51 % curiosity.
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just, you notched it up a percent, right?
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Um, so there's a, uh, have you ever heard of Marissa peer?
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She's a British, um she's a British hypnotherapist and she has this quote that I just
love.
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said, change is making the familiar unfamiliar and the unfamiliar familiar.
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And so when we're in the process of making
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unfamiliar, familiar, right?
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We have to try new things, show up in different ways.
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And I have found in my own personal experience that sometimes along with that comes over
rotation.
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like we were like, okay, I have to be more this way.
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And so then you show up really that way.
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And, uh, and that doesn't work either.
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So I'm curious, were there any, any things that you tried where you showed up?
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in an over rotation way.
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What was that?
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mean, when it comes to business, because I can think of a lot of ways in my personal life,
like, especially after like getting divorced, I'm like, I swung so far like I'm never
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getting married again, I'm just gonna be wild.
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And then I hung out there for a little bit.
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And then I met my now husband, I'm like, Oh, right, come back to a happy medium.
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So definitely in my personal life, I've, I've swung way too far.
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When it comes to business.
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um I mean,
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I can't actually think of moments where I swung too far for that because we were in such
fight mode of trying to keep a company going.
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And it was me just being like, what do I need to do to make sure this works?
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ah But I didn't have time actually to swing too, too far of like, now I'm going to be on a
hundred podcasts.
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Like I just didn't have time for that.
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It was just, how do I get this company back to stability and show up where I need to
without overdoing it in a way that's going to deplete my energy.
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And just because I was very conscious of...
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I know what kind of energy type I am and I cannot be on for 70 hours a week.
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I cannot be on camera all the time.
230
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And so how do I just show up in a way that keeps these things running until I have a
better plan?
231
00:13:37,487 --> 00:13:39,388
So I didn't know what I was doing exactly.
232
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I was like, I just need to do this thing right now until I'm more informed to make a
better plan in a couple of weeks and then in a month.
233
00:13:46,993 --> 00:13:50,587
And I just kind of knew directionally where I was going, but not all the steps to get
there.
234
00:13:50,587 --> 00:13:52,218
Yeah, I love that.
235
00:13:52,218 --> 00:14:09,602
like it's sort of a just in time approach that I find that ah it's nice using an approach
like that allows us to receive the signals, right?
236
00:14:09,602 --> 00:14:19,650
Okay, I'm going to make a shift here or I'm going to make it take a step and then I can
read the signals that are coming back and that's going to inform my next step.
237
00:14:19,650 --> 00:14:20,041
Okay.
238
00:14:20,041 --> 00:14:22,626
So, so it wasn't like you went on a hundred podcasts.
239
00:14:22,626 --> 00:14:32,014
Um, you, you started hosting how many though, how many podcasts were you like, okay, to
keep this company alive, I'm going to host X number of podcasts.
240
00:14:32,014 --> 00:14:33,245
Yeah, I did two.
241
00:14:33,245 --> 00:14:35,096
Um, so I was hosting two.
242
00:14:35,096 --> 00:14:42,901
And then it was more also figuring out unique structures with team members to ensure
hosting continued without pay.
243
00:14:42,901 --> 00:14:46,243
So that was the other interesting thing of like, I have $0 right now.
244
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We're actually in half a million dollars uh of debt.
245
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And so the company is basically dead.
246
00:14:52,365 --> 00:15:01,742
But if I can keep these things going and I can get these other contracts, which at that
point I was going to our clients and asking them for two year long agreements paid
247
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partially upfront, which was very different than all of our agreements.
248
00:15:04,844 --> 00:15:13,941
And so I had an idea of like what I was going to ask for, but I also requested of certain
team members of like, I can't pay you, but I need you to keep hosting in this structure.
249
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And here's why I'm kind of showing them the vision of where I was bringing them.
250
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And all of them agreed.
251
00:15:19,425 --> 00:15:27,449
Yes to that, which was very surprising too, of just seeing how many of them showed up for
small pay, partial pay, no pay.
252
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And many of them are still with me today.
253
00:15:29,575 --> 00:15:30,215
So.
254
00:15:30,608 --> 00:15:31,349
That's amazing.
255
00:15:31,349 --> 00:15:36,274
Okay, so let's help the listener understand when you talk about clients.
256
00:15:37,456 --> 00:15:41,521
So the model for this, you're not talking about advertisers, right?
257
00:15:41,521 --> 00:15:45,645
Your clients are more um sponsors.
258
00:15:45,886 --> 00:15:46,887
You describe it.
259
00:15:46,887 --> 00:15:47,648
Tell us.
260
00:15:47,648 --> 00:15:47,997
Yeah.
261
00:15:47,997 --> 00:15:50,108
So it is an interesting model.
262
00:15:50,108 --> 00:15:53,209
uh So I call a lot of our clients partners.
263
00:15:53,209 --> 00:15:57,680
And so the types of partners we have are normally big B2B tech companies.
264
00:15:57,680 --> 00:16:00,491
So Salesforce is a big client of ours.
265
00:16:00,591 --> 00:16:03,672
New York stock exchange, uh bright spot, Zayo.
266
00:16:03,672 --> 00:16:05,122
These are other companies we've worked with.
267
00:16:05,122 --> 00:16:11,224
So a lot of tech companies and how we work with them is we've built out this whole network
of podcasts.
268
00:16:11,224 --> 00:16:15,651
Like I said, we've built about 40 of them at this point and we bring these big tech
companies.
269
00:16:15,651 --> 00:16:19,154
tech companies in and they're able to uh influence the show.
270
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So they're able to request certain guests be on.
271
00:16:21,836 --> 00:16:27,742
For example, they'll give us a big list of their top whale accounts, hard to reach
prospects that they can't get a hold of.
272
00:16:27,742 --> 00:16:32,075
We will book these folks as guests on the show and then introduce them to Salesforce
afterwards.
273
00:16:32,075 --> 00:16:34,487
For example, I'll just use Salesforce as the example.
274
00:16:34,631 --> 00:16:42,666
Um, they can also use all of our video and audio content, which is super important,
especially now more than ever is having access to good, high quality, authentic content.
275
00:16:42,666 --> 00:16:43,447
Like you need it.
276
00:16:43,447 --> 00:16:47,259
And you also need it, especially for this new AI search that we're entering into.
277
00:16:47,271 --> 00:16:50,741
Um, and then they got the ad reads as well, which is more of a traditional thing.
278
00:16:50,741 --> 00:16:55,895
Like they would get the audio ad reads, the video ad reads on YouTube, um, and LinkedIn
tags.
279
00:16:55,895 --> 00:17:02,349
So it's like this mixed strategic podcast partnership where we own the content, we own the
shows.
280
00:17:02,480 --> 00:17:04,303
and we do that because we want to make sure they
281
00:17:04,303 --> 00:17:10,243
that we are building shows that actually resonate with the market, which the market for us
is a lot of these C level folks who are listening.
282
00:17:10,243 --> 00:17:18,303
And then we show these tech companies how to come and partner with us on these shows in a
way that doesn't ruin them because a lot of big tech companies have tried to create
283
00:17:18,303 --> 00:17:20,743
podcasts before and they just die.
284
00:17:20,743 --> 00:17:22,443
And so we're like, we don't want that to happen.
285
00:17:22,443 --> 00:17:29,200
Let us show you how to leverage ours while also making sure that guests want to join and
that people want to tune in and it's great content.
286
00:17:29,200 --> 00:17:29,620
Mm-hmm.
287
00:17:29,620 --> 00:17:30,281
Mm-hmm.
288
00:17:30,281 --> 00:17:35,335
That's a really, uh it feels like a very innovative model.
289
00:17:35,335 --> 00:17:44,173
okay, all right, coming back to the personal growth of Stephanie Postles in this process.
290
00:17:44,173 --> 00:17:54,062
So you, the companies on life support, you are stepping out from behind the scenes,
becoming a more visible CEO.
291
00:17:54,062 --> 00:17:56,544
uh What...
292
00:17:57,497 --> 00:18:04,527
What else about that was hard for you besides like the initial, hey, don't want to, I
don't want to host podcasts.
293
00:18:04,527 --> 00:18:05,267
Yeah.
294
00:18:05,267 --> 00:18:05,707
Yeah.
295
00:18:05,707 --> 00:18:08,387
I mean, things that were hard.
296
00:18:08,387 --> 00:18:11,147
mean, I, so at that point I was pregnant with twins.
297
00:18:11,147 --> 00:18:15,647
So I was about eight months pregnant with twins, um, signing divorce papers.
298
00:18:15,647 --> 00:18:17,907
So that was happening at that same moment.
299
00:18:18,507 --> 00:18:25,527
And I was getting offers from, course, my old manager that we talked about, like, she's
like, come, come back to Google.
300
00:18:25,527 --> 00:18:26,707
And I'm like, I'm eight months pregnant.
301
00:18:26,707 --> 00:18:30,107
If I come back now, then I go maternity leave for a year.
302
00:18:30,107 --> 00:18:31,767
You'll actually, you'll only have me for a week.
303
00:18:31,767 --> 00:18:33,187
And she's like, I don't care.
304
00:18:33,187 --> 00:18:33,849
Come back.
305
00:18:33,849 --> 00:18:36,151
Like I'll have you when you get back after like a year or so.
306
00:18:36,151 --> 00:18:37,321
mean, it was just.
307
00:18:37,462 --> 00:18:39,914
Pulls of like, look at this opportunity.
308
00:18:39,914 --> 00:18:48,311
You can have this right now, or you can take on a company that's dead and try and rebuild
it, which feels hard, especially knowing you're having twins and a C-section and a cup
309
00:18:48,311 --> 00:18:49,792
like a month or two.
310
00:18:49,872 --> 00:18:53,295
And so I think that was definitely hard of like what was happening personally.
311
00:18:53,295 --> 00:18:55,227
And then just seeing other options.
312
00:18:55,227 --> 00:19:03,143
Um, but then also looking at my team who was ride or die and being like, like you guys are
following me and you're ready for me to lead.
313
00:19:03,331 --> 00:19:04,782
This is a very good offer from Google.
314
00:19:04,782 --> 00:19:10,096
This would be very nice having this kind of maternity leave and salary and benefits and
all the things.
315
00:19:10,096 --> 00:19:18,757
And so I think, yeah, there was just a lot going on personally that also added to um what
was happening for sure to make it even more intense.
316
00:19:18,757 --> 00:19:22,646
Yes, that sounds like an incredibly intense period of time.
317
00:19:22,858 --> 00:19:25,724
and I had a one-year-old too at that time, Grayson.
318
00:19:25,724 --> 00:19:26,104
Yes.
319
00:19:26,104 --> 00:19:26,936
So I had it.
320
00:19:26,936 --> 00:19:29,951
He was like, and a half or so.
321
00:19:30,253 --> 00:19:32,647
yes, lots of different dynamics.
322
00:19:32,647 --> 00:19:33,999
I'll just call it that.
323
00:19:34,031 --> 00:19:34,923
Okay.
324
00:19:37,455 --> 00:19:56,197
What was a, was there a practice that you were doing, whether it was formal or informal ah
that allowed you to get through each day in a, with your sanity, mostly intact.
325
00:19:56,640 --> 00:19:57,321
Yeah.
326
00:19:57,321 --> 00:20:08,145
mean, when I look, it's so funny now because I mean, I think from that period, I have
built up a lot of practices uh to just ground myself, call my energy back, meditations,
327
00:20:08,145 --> 00:20:09,236
things I'm teaching my kids now.
328
00:20:09,236 --> 00:20:13,619
Like I have a lot of different practices now that I wish I knew back then.
329
00:20:13,619 --> 00:20:20,847
And I think I had to go through it in that way of not knowing how to stay sane really of
just like, just.
330
00:20:20,847 --> 00:20:25,927
I was like, okay, can't be upset right now.
331
00:20:25,927 --> 00:20:27,407
have two babies in my stomach.
332
00:20:27,407 --> 00:20:29,267
I have a one-year-old watching me.
333
00:20:29,267 --> 00:20:31,707
My employees are also feeling scared right now.
334
00:20:31,707 --> 00:20:36,227
So was just looking around and being like, I don't have time to process for myself what's
happening.
335
00:20:36,227 --> 00:20:38,347
I just know I need to get through this.
336
00:20:38,587 --> 00:20:41,387
And I don't know why I'm pushing so hard to get through it.
337
00:20:41,387 --> 00:20:44,007
And I, at that point, didn't really have much of a community.
338
00:20:44,007 --> 00:20:49,059
I had one good friend named Jenny, and she would come and check on me every, almost every
day.
339
00:20:49,059 --> 00:20:52,360
But other than that, I didn't have a lot of good practices.
340
00:20:52,360 --> 00:20:58,723
And like, after all of this kind of calmed down, I will say it caught up with me
eventually.
341
00:20:58,723 --> 00:21:04,179
Um, cause you can't just repress things for that long and just suck it up and move on.
342
00:21:04,179 --> 00:21:14,219
Um, and so it did catch up to me and now I would do it differently, but, uh, yeah, back
then it was just like, do what I could to make this work and to show up to my son and keep
343
00:21:14,219 --> 00:21:18,351
my body okay enough, um, to have, yeah, my twins.
344
00:21:19,562 --> 00:21:20,582
Wow.
345
00:21:21,584 --> 00:21:30,431
Yeah, I get what you mean about repressing because you don't have time to process now,
right?
346
00:21:30,431 --> 00:21:33,854
I just got to bite down.
347
00:21:36,677 --> 00:21:37,717
Right.
348
00:21:38,298 --> 00:21:39,589
No, no.
349
00:21:39,589 --> 00:21:40,530
But you know what?
350
00:21:40,530 --> 00:21:43,202
I bet you everyone listening has done it at some point.
351
00:21:43,202 --> 00:21:46,960
uh
352
00:21:46,960 --> 00:21:56,839
And then, you know, and then you pay the price, whether it's getting sick, you know, when
you finally do slow down just a little bit, your body's like, oh, okay, now we can deal
353
00:21:56,839 --> 00:21:58,935
with that other stuff we weren't dealing with.
354
00:21:58,935 --> 00:21:59,456
Yep.
355
00:21:59,456 --> 00:21:59,836
Yep.
356
00:21:59,836 --> 00:22:00,206
Yeah.
357
00:22:00,206 --> 00:22:09,524
I mean, that's, think where so many, you know, diseases come from, dis-ease and people
repressing and not letting the emotions flow through and feeling it and working with it
358
00:22:09,524 --> 00:22:13,047
and checking in on your body and mapping emotions to your body.
359
00:22:13,047 --> 00:22:16,095
I mean, like I said, there's so much that I would do now differently.
360
00:22:16,095 --> 00:22:20,377
Um, but you know, you learn, you grow, and then you would do it differently the next time.
361
00:22:20,377 --> 00:22:21,457
Right, right.
362
00:22:21,457 --> 00:22:24,357
Yeah, I love what you just said about letting the emotions flow through.
363
00:22:24,737 --> 00:22:31,257
I heard recently, and I don't know if this is true because I haven't double checked the
research for myself.
364
00:22:31,577 --> 00:22:32,497
Right, right.
365
00:22:32,497 --> 00:22:43,997
There was some research recently that came out that said, that indicates that if we allow
the feelings to flow, just flow through, it takes 90 seconds.
366
00:22:44,451 --> 00:22:48,353
Yeah, yeah, I would definitely believe that.
367
00:22:48,353 --> 00:22:51,765
I don't know about the 90 seconds part, but even like two minutes, three minutes.
368
00:22:51,765 --> 00:23:02,411
I mean, if someone hears that time, I think it could be very helpful because especially
for someone like me, who's very logical and sometimes can be caught up in my head a lot, I
369
00:23:02,411 --> 00:23:08,684
think why I didn't go into the emotions and didn't want to stay in them was because it
feels like I would be in them forever.
370
00:23:08,684 --> 00:23:10,155
And I'm like, I don't have time for that.
371
00:23:10,155 --> 00:23:13,847
I cannot just stay here in a depressed, sad state and like, woe is me.
372
00:23:13,965 --> 00:23:15,836
I've got things to do.
373
00:23:15,836 --> 00:23:24,618
And as I've more recently started learning, like, how do you move an emotion through you
and what tools can you use, whether it be sound, whether it be certain instruments,
374
00:23:24,618 --> 00:23:33,891
whether it be your own voice, whether it be like visualizing, like finding a tool that
works for you and how your brain and body and heart work um is very helpful.
375
00:23:33,891 --> 00:23:41,463
But I think I like the, it only takes 90 seconds because it just shows like, you just have
to let it go through you and pass, and it's not forever.
376
00:23:41,463 --> 00:23:42,785
Like it'll be gone.
377
00:23:42,785 --> 00:23:47,642
And then you won't actually maybe even have to feel that again, like in that same way.
378
00:23:47,642 --> 00:23:48,472
right, right.
379
00:23:48,472 --> 00:23:55,235
Uh, but if we choose to hold onto it, then it's, it's ours to replay again and again.
380
00:23:55,235 --> 00:23:56,737
yeah, stay in it.
381
00:23:57,263 --> 00:23:58,444
Exactly.
382
00:23:58,465 --> 00:24:01,959
Okay, so, um, my goodness.
383
00:24:01,959 --> 00:24:05,674
So you stepped into hosting, you were about to have babies.
384
00:24:05,674 --> 00:24:08,716
Now, did you even get to take a maternity leave?
385
00:24:09,759 --> 00:24:12,065
Yeah, I can't imagine you did.
386
00:24:12,065 --> 00:24:12,994
Yeah, yeah.
387
00:24:12,994 --> 00:24:25,613
mean, whenever I meet pregnant moms now, especially moms who are CEOs, I always share my
story of if I could have done something differently, I probably would have chosen just to
388
00:24:25,613 --> 00:24:26,304
be like, you know what?
389
00:24:26,304 --> 00:24:30,626
This company, I got to wait at least a month to come back.
390
00:24:30,626 --> 00:24:33,818
Here's what I've done so far, and I might just need to take a month pause.
391
00:24:34,095 --> 00:24:39,155
I don't know where the company would be now had I done that because it was a very like
fast paced time to get stuff done.
392
00:24:39,235 --> 00:24:44,135
But yeah, I mean, those first year of my twins life, just, it's such a blur.
393
00:24:44,135 --> 00:24:53,895
And I think I was also in kind of probably a trauma response, trying to just keep my head
above water, um, trying to breastfeed twins at the same time and be like, ah, this is
394
00:24:53,895 --> 00:24:55,095
hard, way harder than my first one.
395
00:24:55,095 --> 00:24:59,695
And just learning that while also, you know, trying to do stuff with the company and.
396
00:24:59,695 --> 00:25:05,195
Um, a lot of debtors, like debt collectors calling me all the time and me trying to
negotiate deals.
397
00:25:05,375 --> 00:25:16,255
And so it was just, it was a lot of things happening, but yeah, I wish I could have
actually had a little bit more time to just be present with the twins and, um, yeah.
398
00:25:16,255 --> 00:25:18,115
And now, you know, I learned from that too.
399
00:25:18,115 --> 00:25:26,675
And I also think that moment has allowed me to step into being a mom so differently now
where I have so much presence with them because of that moment.
400
00:25:26,675 --> 00:25:28,195
Like I look back and I'm like, man, that's.
401
00:25:28,195 --> 00:25:28,615
That sucks.
402
00:25:28,615 --> 00:25:30,116
don't even really remember it that much.
403
00:25:30,116 --> 00:25:31,097
It went by so quick.
404
00:25:31,097 --> 00:25:36,941
And I know a lot of parents say that, but now like when they're home from school, I'm with
them.
405
00:25:36,941 --> 00:25:39,443
Like there is no work happening when I'm with them in the morning.
406
00:25:39,443 --> 00:25:40,043
I'm with them.
407
00:25:40,043 --> 00:25:47,499
mean, I just prioritize the kids so differently now of just like, you get to have all of
my presence because now nothing else matters.
408
00:25:47,499 --> 00:25:52,652
And if I can't build a company that allows me to have that time with you, I might as well
work a nine to five.
409
00:25:52,652 --> 00:25:56,623
Like I might as well go back to Google because the whole point of building is a company
for me.
410
00:25:56,623 --> 00:26:05,503
It's for the freedom and the flexibility and to be able to pull my kids out of school at 1
PM and take them to lunch somewhere with me and go to the park and just do the things that
411
00:26:05,503 --> 00:26:10,709
I want to do that builds, you know, happy life and get a family unit that I want.
412
00:26:11,023 --> 00:26:18,818
Mm And you know, I bet that and they know that they recognize when you're present.
413
00:26:19,661 --> 00:26:20,034
Yeah.
414
00:26:20,034 --> 00:26:26,737
definitely can tell me kids are so intuitive and tapped in and they can definitely feel
the energy and they will know if you're there or not.
415
00:26:26,737 --> 00:26:35,658
And so they're such a great mirror for how are you showing up in life is just by you can
see like your kids know, just ask them and yeah, it's a great test.
416
00:26:35,658 --> 00:26:36,579
Absolutely.
417
00:26:36,579 --> 00:26:36,949
Okay.
418
00:26:36,949 --> 00:26:39,299
So I'm going to fast forward a little bit.
419
00:26:39,840 --> 00:26:42,340
obviously mission.org is still around.
420
00:26:42,340 --> 00:26:43,841
So what you did was successful.
421
00:26:43,841 --> 00:26:51,943
Um, you got through that period and, uh, and then you said earlier in the conversation,
well, you know, I know my pattern.
422
00:26:51,943 --> 00:26:53,670
I started to get bored and blah, blah, blah, blah.
423
00:26:53,670 --> 00:26:57,364
And I'm not supposed, I'm not suggesting you're bored with mission.org.
424
00:26:57,645 --> 00:27:03,362
And at the same time you have started, you birthed a new baby Relvnt.com.
425
00:27:03,362 --> 00:27:03,934
Yep.
426
00:27:03,934 --> 00:27:08,964
tell us a little bit about how did that...
427
00:27:10,726 --> 00:27:12,948
What was the inspiration for that?
428
00:27:12,948 --> 00:27:21,276
Was there, yeah, what was the growth opportunity for you personally?
429
00:27:21,775 --> 00:27:22,615
Yeah.
430
00:27:23,035 --> 00:27:28,295
So I'll say that, yes, I still get antsy and I'm like, Ooh, I want to try this little
thing.
431
00:27:28,295 --> 00:27:31,255
And I have tried two new things now.
432
00:27:31,255 --> 00:27:36,955
Um, so relevant is one of them, but that's not, it's not a completely different offering.
433
00:27:36,955 --> 00:27:43,355
And I'll explain more about that one in a second, but then I've also launched this podcast
course I told you about, which is a very new offering.
434
00:27:43,355 --> 00:27:47,183
So that one for sure is like entrepreneur syndrome.
435
00:27:47,183 --> 00:27:51,383
Let me try and launch something that's to a completely different customer that I've never
talked to before.
436
00:27:51,383 --> 00:27:53,243
And I've never sold to before.
437
00:27:53,243 --> 00:27:56,103
And a course that I've never, like, I don't teach courses.
438
00:27:56,103 --> 00:28:02,303
So that one for sure Relvnt though was more, to me, it was more of a branding and
positioning play.
439
00:28:02,303 --> 00:28:11,863
Because if you look at mission.org, I mean, this is where our network exists, where a lot
of our podcasts are and our content, um, a lot of the amazing guests that we get, the
440
00:28:11,863 --> 00:28:13,963
first thing they go to is mission's website.
441
00:28:14,023 --> 00:28:16,763
And so on that website, I didn't want to have.
442
00:28:17,071 --> 00:28:20,953
our, the strategy of how we're making our money.
443
00:28:20,953 --> 00:28:23,605
Because to me, that's two very separate, separate things.
444
00:28:23,605 --> 00:28:30,309
Like if our guests are going on there and they're looking at what podcast they want to
join, they probably don't need to know that, you know, you've got a company like
445
00:28:30,309 --> 00:28:34,621
Salesforce using our podcasts for account-based marketing and their content.
446
00:28:34,621 --> 00:28:38,734
Um, all of our guests find that out after they're on the interview and during it.
447
00:28:38,734 --> 00:28:44,367
But I just thought that's not very good to have, you know, our sales process on the same
page as our.
448
00:28:44,367 --> 00:28:45,447
network of shows.
449
00:28:45,447 --> 00:28:48,587
And so that's why I separated the two and just said our network lives over here.
450
00:28:48,587 --> 00:28:50,487
This is where you can find all the content.
451
00:28:50,487 --> 00:28:52,027
This is what our guests get to see.
452
00:28:52,027 --> 00:28:53,607
Our listeners can go find it.
453
00:28:53,607 --> 00:28:58,507
And then if you care about leveraging media strategically, that's Relvnt.com.
454
00:28:58,787 --> 00:29:06,167
And Relvnt also came from a lot of our clients wanting us to teach them how to do it
internally at their like these enterprise companies as well.
455
00:29:06,167 --> 00:29:08,667
And so that's also a slightly different offering.
456
00:29:08,667 --> 00:29:10,147
That's us more consulting.
457
00:29:10,147 --> 00:29:13,527
That's us coming onto their podcasts and trying to help,
458
00:29:13,647 --> 00:29:17,809
create a successful one or make one successful that they're already running.
459
00:29:17,809 --> 00:29:27,564
And so it's more of just like this media consultancy company over here that also shows you
here's our network you can partner on, or we can also help you with some of the things
460
00:29:27,564 --> 00:29:35,498
you're doing to show you how to better show up when it comes to podcasts, YouTube, LLM
search results within the written content.
461
00:29:35,498 --> 00:29:36,668
Like it's a very different world now.
462
00:29:36,668 --> 00:29:38,319
And so that's what Relvnt for.
463
00:29:38,440 --> 00:29:38,880
Gotcha.
464
00:29:38,880 --> 00:29:39,761
Okay.
465
00:29:39,761 --> 00:29:41,922
So the, got you.
466
00:29:41,922 --> 00:29:46,762
You didn't want to muddle the waters on the mission.org side for the guests coming in.
467
00:29:46,762 --> 00:29:51,908
wanted the value prop to be very clear for the potential guests.
468
00:29:51,908 --> 00:29:52,888
Got it.
469
00:29:53,069 --> 00:29:53,549
Okay.
470
00:29:53,549 --> 00:29:54,429
That makes sense.
471
00:29:54,429 --> 00:29:54,729
All right.
472
00:29:54,729 --> 00:30:04,665
So tell us a little bit about, um, the course and how that is the entrepreneur syndrome
syndrome, like you said.
473
00:30:04,716 --> 00:30:04,945
Yeah.
474
00:30:04,945 --> 00:30:06,697
I mean, we'll, we'll see if it works the way I think.
475
00:30:06,697 --> 00:30:08,118
I mean, it is already kind of working.
476
00:30:08,118 --> 00:30:18,844
So I think people did want it, but this came from, I mean, typically our clients are only
tech companies over 500 million ARR and they're selling to C level folks.
477
00:30:18,844 --> 00:30:25,738
So it's a very specific client that we have, but a lot of people will come and say, Hey,
I'm launching a podcast.
478
00:30:25,738 --> 00:30:26,868
You've launched 40 of them.
479
00:30:26,868 --> 00:30:28,629
Your shows are topping the charts.
480
00:30:28,629 --> 00:30:30,210
Like you have millions of downloads.
481
00:30:30,210 --> 00:30:31,791
Can you help me with mine?
482
00:30:31,923 --> 00:30:39,348
And I've always said for the most part, no, because I just know that, I mean, it takes a
lot of work to get a show to be successful.
483
00:30:39,448 --> 00:30:49,555
And I also was comparing like, okay, my clients currently will pay me a lot of money to
get, you know, have this partnership working and a lot of entrepreneurs, know, they're
484
00:30:49,555 --> 00:30:50,866
like, what a thousand dollars.
485
00:30:50,866 --> 00:30:51,206
Whoa.
486
00:30:51,206 --> 00:30:54,929
And like, and I was like, I just didn't want to, you know, be in that space.
487
00:30:54,929 --> 00:30:57,222
And so I would help my friends here and there.
488
00:30:57,222 --> 00:31:00,867
I would show them, you know, how to get their show, maybe ranking and.
489
00:31:00,867 --> 00:31:02,868
growth behind it and how to make a good podcast.
490
00:31:02,868 --> 00:31:05,350
But I had always been a no to it.
491
00:31:05,451 --> 00:31:10,726
And it wasn't until once again, someone nudged me and they're like, Steph, why don't you
put this information in a course then?
492
00:31:10,726 --> 00:31:19,704
Like you get a lot of people requesting your, like the strategy of how you're
strategically creating these podcasts and YouTube and media assets.
493
00:31:19,704 --> 00:31:22,776
And they want to not, they don't want to know how to build a podcast.
494
00:31:22,776 --> 00:31:26,800
They want to know how to make it a strategic asset to drive revenue for your company.
495
00:31:26,800 --> 00:31:28,431
Like they want to do what you do.
496
00:31:28,737 --> 00:31:31,129
And so I'm trying to remember who nudged me on this.
497
00:31:31,129 --> 00:31:33,110
think it might've been my friend, Lior, actually.
498
00:31:33,110 --> 00:31:36,622
Um, but I was like, okay, interesting idea.
499
00:31:36,622 --> 00:31:39,925
And then all of a sudden the people started showing up around me.
500
00:31:39,925 --> 00:31:42,877
And it's like, once again, the universe was like, yeah, you should do this.
501
00:31:42,877 --> 00:31:45,438
Here's the person who's going to do the whole thing for you.
502
00:31:45,438 --> 00:31:51,803
And I had this person come in into my orbit who was like, if you record these things for
me, I'll create the funnel.
503
00:31:51,803 --> 00:31:52,573
I'll do all the things.
504
00:31:52,573 --> 00:31:53,564
Everything will be done for you.
505
00:31:53,564 --> 00:31:57,607
I just need you to record and get the things out of your head into video format.
506
00:31:57,607 --> 00:31:58,407
And.
507
00:31:58,617 --> 00:32:00,058
So yeah, that's how that went.
508
00:32:00,058 --> 00:32:04,380
And I think we've already got people signing up, quite a few people signed up for this
course.
509
00:32:04,380 --> 00:32:05,790
And yeah, we'll see.
510
00:32:05,790 --> 00:32:06,610
It's still new.
511
00:32:06,610 --> 00:32:11,213
But yeah, it's definitely entrepreneur syndrome because it's like, OK, let me go over
here.
512
00:32:11,213 --> 00:32:13,964
wait, don't distract myself too much from my main company.
513
00:32:13,964 --> 00:32:16,355
I have a main company here that is doing well.
514
00:32:16,355 --> 00:32:22,368
I don't want to pull too much time to a new thing that could go out or could not go well.
515
00:32:22,368 --> 00:32:22,958
Who knows?
516
00:32:22,958 --> 00:32:25,019
So TBD on that one.
517
00:32:25,020 --> 00:32:28,520
and so is this more of a B to C ish play?
518
00:32:28,520 --> 00:32:31,820
All right, and how are you getting the word out?
519
00:32:32,439 --> 00:32:33,079
Yeah.
520
00:32:33,079 --> 00:32:37,641
So right now, like I said, I'm not doing anything around it, which is great.
521
00:32:37,641 --> 00:32:41,693
Um, so he's got Facebook ads running, which he told me what he was doing.
522
00:32:41,693 --> 00:32:50,707
And I was seeing these, like a lot of people coming through and signing up for this first
video that's free, this training video, and then they convert into the full course.
523
00:32:50,707 --> 00:32:52,948
And so, yeah, he's using Facebook ads.
524
00:32:52,948 --> 00:32:55,299
Um, and he has a whole funnel built up.
525
00:32:55,299 --> 00:32:59,060
So yeah, I mean, his numbers are pretty crazy of what he's getting.
526
00:32:59,060 --> 00:33:00,471
Like definitely good.
527
00:33:00,479 --> 00:33:01,167
Um,
528
00:33:01,167 --> 00:33:02,768
cost per conversion numbers and stuff.
529
00:33:02,768 --> 00:33:05,880
I keep a high level eye on it just because I'm paying for the ads.
530
00:33:05,880 --> 00:33:08,471
So I'm like, let me look at these numbers and make sure they look good.
531
00:33:08,471 --> 00:33:09,111
And they do.
532
00:33:09,111 --> 00:33:10,622
So I just kind of let him do his thing.
533
00:33:10,622 --> 00:33:12,143
And I'm like, yeah, OK, go for it.
534
00:33:12,143 --> 00:33:13,744
If you need me to record more content, let me know.
535
00:33:13,744 --> 00:33:15,274
Yeah.
536
00:33:17,496 --> 00:33:17,936
Yes.
537
00:33:17,936 --> 00:33:23,039
Yeah, I try to find and magnetize people who can come in and just own an area.
538
00:33:23,039 --> 00:33:25,340
Like, I don't want to be overseeing it.
539
00:33:25,340 --> 00:33:30,696
If you're coming in, I want you just to lead that area without me having to feel like I
have to manage you.
540
00:33:30,696 --> 00:33:31,218
Yes.
541
00:33:31,218 --> 00:33:32,138
Yeah.
542
00:33:32,641 --> 00:33:34,996
Frees you up to be a leader, not a manager.
543
00:33:34,996 --> 00:33:36,691
Yeah.
544
00:33:36,691 --> 00:33:36,861
Yeah.
545
00:33:36,861 --> 00:33:37,082
Yeah.
546
00:33:37,082 --> 00:33:37,307
Yeah.
547
00:33:37,307 --> 00:33:42,327
learned that also the hard way, like hire A players and then just let them do their thing.
548
00:33:42,587 --> 00:33:44,381
Um, yeah, it works wonders.
549
00:33:44,381 --> 00:33:45,304
Mm hmm.
550
00:33:45,304 --> 00:33:47,366
Yeah.
551
00:33:47,366 --> 00:33:57,577
And well, and it also sounds that like, eh have the ability to let them do their thing,
right?
552
00:33:57,577 --> 00:34:00,540
Some people want to be that kind of leader.
553
00:34:00,681 --> 00:34:04,444
And yet have a hard time letting go.
554
00:34:04,670 --> 00:34:05,407
yes.
555
00:34:05,407 --> 00:34:06,882
I mean, it definitely takes practice.
556
00:34:06,882 --> 00:34:18,112
I think in the beginning, it's hard for entrepreneurs because like, you, especially if you
built the company or you co-founded it, you know, you can do the things at excellence, all
557
00:34:18,112 --> 00:34:18,402
of them.
558
00:34:18,402 --> 00:34:20,684
You're like, I can, I can, for me, I was like, I podcasts.
559
00:34:20,684 --> 00:34:21,745
write really well.
560
00:34:21,745 --> 00:34:24,097
I can edit podcasts well.
561
00:34:24,097 --> 00:34:25,318
I can cut videos well.
562
00:34:25,318 --> 00:34:26,889
I'm really good at client communications.
563
00:34:26,889 --> 00:34:29,315
Like I can do all of these things really well.
564
00:34:29,315 --> 00:34:33,699
And I think it's hard to let go when you bring someone in and they're not as good as you.
565
00:34:33,699 --> 00:34:40,525
And it's good to assume that most won't be because it's your company and like you had a
lot of incentives to get good at all these things.
566
00:34:40,525 --> 00:34:45,529
But once you kind of get in the mindset of like, okay, even if this person does 80 % of my
best, that's great.
567
00:34:45,529 --> 00:34:54,818
Like good onto the next, like let letting people in and assuming that like the only way to
scale the only way to build, you know, true revenue and predictable revenue is to have
568
00:34:54,818 --> 00:34:56,693
people doing things for you.
569
00:34:56,693 --> 00:35:03,645
And delegating as much as possible so that you can focus on the vision and the things that
are in your unique ability, which was a very helpful process for me.
570
00:35:03,645 --> 00:35:09,872
don't know if you've ever gone through and like found out what your unique ability was and
then outsourced all the other things.
571
00:35:09,872 --> 00:35:13,254
But that was kind of my, my moment where I did that.
572
00:35:13,254 --> 00:35:17,797
And I found out, okay, these five tasks are my unique ability that no one else can do.
573
00:35:18,178 --> 00:35:20,419
All other of these 150 tasks.
574
00:35:20,419 --> 00:35:21,530
I shouldn't do any of them.
575
00:35:21,530 --> 00:35:26,411
Like someone will be so grateful to be doing this task and that's their unique ability.
576
00:35:26,411 --> 00:35:29,074
And I hope that they're actually even better than me right now.
577
00:35:29,074 --> 00:35:36,322
And so just kind of knowing like where you shine at and how you're going to most help the
company based off the skills that you have.
578
00:35:36,322 --> 00:35:40,727
And then learning like, okay, here are the many other things that I just shouldn't be
touching anymore.
579
00:35:40,727 --> 00:35:45,261
Um, so that you can actually grow the company in an efficient way that doesn't burn you
out.
580
00:35:45,458 --> 00:35:46,203
Right, right.
581
00:35:46,203 --> 00:35:47,729
And of course you have the.
582
00:35:50,029 --> 00:36:03,792
you have the experience and the know-how around the financial modeling to make those
decisions in an informed and responsible way.
583
00:36:04,673 --> 00:36:14,315
I think a lot of people understand like, I have to hire people to help me to scale, but
the numbers have to work.
584
00:36:14,315 --> 00:36:19,651
There's the top line number, you want that to grow, but the bottom line number is
important too.
585
00:36:19,651 --> 00:36:20,111
Yep.
586
00:36:20,111 --> 00:36:20,971
Yes.
587
00:36:21,112 --> 00:36:29,838
Yeah, I think it's, I mean, my background was definitely helpful, too, coming from the
finance space where, and that was something I had a very hard time of letting go of, was
588
00:36:29,838 --> 00:36:30,869
our monthly finances.
589
00:36:30,869 --> 00:36:32,050
I did them for a while.
590
00:36:32,050 --> 00:36:33,571
And I'm like, no, this is my baby.
591
00:36:33,571 --> 00:36:34,802
I am the best at this.
592
00:36:34,802 --> 00:36:39,616
uh But then being like, OK, here, you can have it as long as you do a pretty good job.
593
00:36:39,616 --> 00:36:41,947
Like, it does take a lot of time off my plate.
594
00:36:42,019 --> 00:36:43,790
But yeah, definitely knowing your numbers.
595
00:36:43,790 --> 00:36:51,943
But what's great now is that even if you are like, I'm bad at math, which actually I'm
quite bad at math, I always needed Excel, but chat GPT is very helpful these days.
596
00:36:51,943 --> 00:36:55,975
I mean, there's so many tools all around that can show you quickly, like, are your margins
good?
597
00:36:55,975 --> 00:36:57,185
What are the industry margins?
598
00:36:57,185 --> 00:36:58,806
What things should you worry about?
599
00:36:58,806 --> 00:37:09,210
And so think it's now more than ever an easier time to like build a company with good
financial backing behind it and a structure that works because you can just easily find
600
00:37:09,210 --> 00:37:12,050
out if it doesn't, if you upload your scenario into chat GPT.
601
00:37:12,050 --> 00:37:12,702
Yes.
602
00:37:12,702 --> 00:37:13,012
What?
603
00:37:13,012 --> 00:37:13,424
Yes.
604
00:37:13,424 --> 00:37:14,205
And yes.
605
00:37:14,205 --> 00:37:18,335
And it's important to know what the right question, the right questions to ask.
606
00:37:18,335 --> 00:37:19,356
Right.
607
00:37:19,498 --> 00:37:20,419
Yeah.
608
00:37:20,920 --> 00:37:21,222
Right.
609
00:37:21,222 --> 00:37:22,022
Right.
610
00:37:22,081 --> 00:37:25,030
I see a lot of bad prompting where people are like, look at my output.
611
00:37:25,030 --> 00:37:27,171
I'm like, you can't just ask it that way.
612
00:37:27,171 --> 00:37:28,754
Like you need to give it a persona.
613
00:37:28,754 --> 00:37:39,318
You need to tell it, play the persona of a top, you know, CFO at a company, like a media
company that, you know, has competitors like these people, like give it some context and
614
00:37:39,318 --> 00:37:40,418
then give it the scenario.
615
00:37:40,418 --> 00:37:43,090
can't just be like, I made this much money.
616
00:37:43,090 --> 00:37:44,090
I want to spend this much.
617
00:37:44,090 --> 00:37:45,614
Like, no, that won't work.
618
00:37:45,614 --> 00:37:46,294
Yeah.
619
00:37:46,294 --> 00:37:46,564
Yeah.
620
00:37:46,564 --> 00:37:48,255
The context is huge.
621
00:37:48,255 --> 00:37:49,275
Huge.
622
00:37:49,295 --> 00:37:50,176
mean, yeah.
623
00:37:50,176 --> 00:37:51,456
Um, okay.
624
00:37:51,456 --> 00:37:57,778
So tell me about, here's, I don't know if you've thought about, well, maybe you've thought
about this question.
625
00:37:57,778 --> 00:38:03,680
Um, you've been out in front now visible for a while.
626
00:38:04,661 --> 00:38:12,904
What's one cost of that, that people don't talk about much or think about much.
627
00:38:13,955 --> 00:38:14,735
Hmm.
628
00:38:14,876 --> 00:38:21,239
I mean, one cost of being more visible is a lot of people start asking you for help.
629
00:38:21,940 --> 00:38:26,362
And yeah, I think that you just get a lot of outreach where people are like, you're good
at this.
630
00:38:26,362 --> 00:38:32,405
uh tons of emails, tons of LinkedIn DMs of just people wanting help.
631
00:38:32,826 --> 00:38:36,988
So that's definitely a cost, especially if you want to help them.
632
00:38:36,988 --> 00:38:41,130
Like when I see these people and the questions, I'm like, I want to help you.
633
00:38:41,330 --> 00:38:42,735
But there's too many of you.
634
00:38:42,735 --> 00:38:45,175
And I can't answer all of you.
635
00:38:45,175 --> 00:38:51,495
And I'd feel bad to put my VA or EA on that because I'm like, well, you probably wouldn't
actually know how to answer in the way that is me.
636
00:38:51,555 --> 00:38:55,535
And so I think, yeah, that's just one of the costs of just like a lot of people wanting
your time.
637
00:38:55,535 --> 00:38:57,215
And then you're like, ah, I feel bad.
638
00:38:57,215 --> 00:38:58,735
can't give you all my time.
639
00:38:58,794 --> 00:39:02,255
But that's why I things like this because then I'm like, go listen to this.
640
00:39:02,255 --> 00:39:03,095
Now you know how I think.
641
00:39:03,095 --> 00:39:04,815
Go listen to, you want to know how to be a good host?
642
00:39:04,815 --> 00:39:06,275
I already did a video on that.
643
00:39:06,455 --> 00:39:12,463
so you can also, you know, putting content out there is helpful that it does scale out
knowledge, inspiration.
644
00:39:12,463 --> 00:39:17,703
But yeah, I do feel bad because a lot of people are asking me for help and I'm not the
best at responding.
645
00:39:18,142 --> 00:39:20,276
So, okay, so what do you do?
646
00:39:20,338 --> 00:39:22,393
In certain instances, you just don't respond.
647
00:39:22,393 --> 00:39:24,264
It's sort of a quiet, yeah.
648
00:39:24,264 --> 00:39:24,594
Yes.
649
00:39:24,594 --> 00:39:25,645
I'm a little bit quiet.
650
00:39:25,645 --> 00:39:31,129
I mean, and hopefully no one takes that personally, but yes, there's so many DMS on my
LinkedIn that I just haven't even looked at yet.
651
00:39:31,129 --> 00:39:33,391
I mean, there's tons.
652
00:39:33,391 --> 00:39:35,423
I think, LinkedIn is very hard to keep track of them.
653
00:39:35,423 --> 00:39:37,034
They just all go into different buckets.
654
00:39:37,034 --> 00:39:47,853
Um, so yeah, that's, I usually just don't respond or I will have like, if I see someone's
asking a couple of times, I will have my EA go in there and just respond and be like,
655
00:39:47,853 --> 00:39:51,006
Stephanie doesn't monitor this, um, that frequently.
656
00:39:51,006 --> 00:39:53,047
So yeah.
657
00:39:53,145 --> 00:40:05,591
And so what do you tell your, is there something that you tell yourself to help alleviate
that when you say, feel bad, it's almost, you didn't use the word guilt, but right.
658
00:40:05,591 --> 00:40:07,872
But there's sort of a, want to be able to help you.
659
00:40:07,872 --> 00:40:10,453
can't really, I don't have the bandwidth.
660
00:40:10,453 --> 00:40:16,595
And so I have to say no, but I feel bad for saying no or not responding because I just
don't have the bandwidth.
661
00:40:16,595 --> 00:40:20,997
What's how do you resolve that tension internally for yourself?
662
00:40:21,353 --> 00:40:22,699
Is there something you tell yourself?
663
00:40:22,699 --> 00:40:25,468
Is there a way you've reframed it?
664
00:40:25,491 --> 00:40:25,921
Yeah.
665
00:40:25,921 --> 00:40:35,319
I mean, I think about it when I was starting out building mission, like early
entrepreneur, even like some of the side projects, built some apps and just different
666
00:40:35,319 --> 00:40:38,079
things when I was uh at Fannie Mae.
667
00:40:38,341 --> 00:40:43,405
And I remember hearing a quote from some business person that I really admired.
668
00:40:43,405 --> 00:40:46,878
And they were like, please don't ask me for a coffee.
669
00:40:46,878 --> 00:40:50,951
Like, if you want to, you know, um
670
00:40:51,311 --> 00:40:57,611
basically have some moments with me to understand how I think or, you know, really just
like, I just need you for a second.
671
00:40:57,611 --> 00:41:00,871
I have all this content online that is freely available.
672
00:41:00,871 --> 00:41:09,431
And if you go through like the episodes with me, if you read my writing, like if you come
well-informed, then yes, I will sit down with you.
673
00:41:09,431 --> 00:41:16,691
And I remember hearing this and being like, at first I was like, oh, like this person,
like I really love their business acumen, but damn, that's like pretty harsh.
674
00:41:16,751 --> 00:41:18,573
But now when I look at it, I'm like,
675
00:41:18,573 --> 00:41:20,364
That's really smart actually.
676
00:41:20,364 --> 00:41:30,899
Like there's a reason why I'm on the mic talking and sharing and writing things and like
putting my life, you know, out there on LinkedIn and putting a lot of my stories out
677
00:41:30,899 --> 00:41:31,709
there.
678
00:41:31,729 --> 00:41:33,070
I'm already sharing so much.
679
00:41:33,070 --> 00:41:35,207
And so I think that's how I resolve it.
680
00:41:35,207 --> 00:41:37,962
I've like, I already do share so much of everything.
681
00:41:37,962 --> 00:41:45,183
I've shared my business model, my struggles in life, what we're talking about now, like so
much of this is out there and
682
00:41:45,183 --> 00:41:53,798
Um, if I saw someone, which I'm sure maybe this will start happening after your podcast,
but if I saw someone coming well informed to either emailing me and being like, I've done
683
00:41:53,798 --> 00:41:57,543
all this research and I still have questions or I still would love time with you.
684
00:41:57,543 --> 00:42:00,283
I think then I would be like, yes, okay, for sure.
685
00:42:00,283 --> 00:42:08,563
Um, and so I always thought that back in my early days too, like I wouldn't ever reach out
and be like, Hey, can I, you know, have some coffee with you just to pick your brain?
686
00:42:08,563 --> 00:42:09,677
I never did that.
687
00:42:09,677 --> 00:42:12,815
And I would first get a bunch of research and then I think.
688
00:42:12,815 --> 00:42:14,775
How can I offer value to that person first?
689
00:42:14,775 --> 00:42:16,075
Like, what can I do?
690
00:42:16,075 --> 00:42:22,035
Can I bring them on one of these podcasts, but give them a different offer so that they
know that this one's an opportunity?
691
00:42:22,035 --> 00:42:24,595
A lot of podcast offers, not this one, yes.
692
00:42:24,595 --> 00:42:32,355
And so I just had to think about like, how do I bring offer to this person while showing
them that I did, you know, I respect your time and I did a lot of background research on
693
00:42:32,355 --> 00:42:33,775
you first and I've read all your posts.
694
00:42:33,775 --> 00:42:34,995
Like I read your book.
695
00:42:34,995 --> 00:42:40,079
I did the things that, you know, um, show me it helps stand out, I guess about.
696
00:42:40,079 --> 00:42:42,339
Like above other people who are just like, oh, I saw you on LinkedIn.
697
00:42:42,339 --> 00:42:42,899
You look cool.
698
00:42:42,899 --> 00:42:44,327
Can I have coffee with you?
699
00:42:44,605 --> 00:42:45,195
Right, right.
700
00:42:45,195 --> 00:42:57,231
Well, there's some thought that clearly some thought and an investment of time that's gone
into the, the ask and, and then the ask is more relevant for you.
701
00:42:57,231 --> 00:42:57,931
Right?
702
00:42:57,931 --> 00:42:58,371
Yeah.
703
00:42:58,371 --> 00:43:00,752
More likely that you'll get something out of it too.
704
00:43:02,433 --> 00:43:02,940
Yeah.
705
00:43:02,940 --> 00:43:03,742
maybe I want to hire you.
706
00:43:03,742 --> 00:43:04,773
Damn, you did a lot of research.
707
00:43:04,773 --> 00:43:08,219
Yeah, there's lots of good things that could come from it.
708
00:43:08,915 --> 00:43:26,237
Okay, we're gonna wrap up here soon, but for someone that feels terrified about stepping
out and becoming more visible, what's your latest piece of guidance for them?
709
00:43:26,546 --> 00:43:31,527
Yeah, I mean, I have a couple thoughts around this.
710
00:43:31,527 --> 00:43:37,367
One, I think that if you're scared to do it, but you also know like, I should I'm just
scared.
711
00:43:37,467 --> 00:43:43,727
I mean, something you can do is a simple meditation where you were embodying the feeling
of what it's like being on the spotlight.
712
00:43:43,727 --> 00:43:47,167
So you can literally just go into a meditation.
713
00:43:47,287 --> 00:43:51,368
And you can visually walk yourself through like, what would it feel like if I was in the
spotlight?
714
00:43:51,368 --> 00:43:53,429
What feelings do I have coming through my body?
715
00:43:53,429 --> 00:43:53,949
Oh, wow.
716
00:43:53,949 --> 00:43:55,249
I'm actually really good at this.
717
00:43:55,249 --> 00:43:59,511
Like bringing in the positive energy that's reinforcing, like you should do this.
718
00:43:59,511 --> 00:44:04,479
And so that's been helpful for me if, you know, I'm scared or I'm like, I don't know if
this will be good.
719
00:44:04,479 --> 00:44:06,993
I'm like, well, let me imagine a reality where it is good.
720
00:44:06,993 --> 00:44:14,895
Let me imagine it feeling really nice to be in this position and to enjoy, you know, the
people seeing me out there and what it's going to do for my company.
721
00:44:14,927 --> 00:44:25,047
So I think meditation, and especially visualizing yourself is a really important tool that
I think, you know, all the best sports players, pianists, like all, you know, all of them
722
00:44:25,047 --> 00:44:26,207
talk about doing this.
723
00:44:26,207 --> 00:44:29,367
And I think applying that into business is really helpful too.
724
00:44:29,367 --> 00:44:33,407
And personal growth of like, let me set a reality where that can be true.
725
00:44:33,407 --> 00:44:34,207
And what would it take?
726
00:44:34,207 --> 00:44:35,827
Like a lot of times it's just feelings.
727
00:44:35,907 --> 00:44:36,407
That's all it is.
728
00:44:36,407 --> 00:44:39,267
Just like, let me feel that feeling and know it's going to be okay.
729
00:44:39,827 --> 00:44:41,807
So yeah, meditation for sure.
730
00:44:41,807 --> 00:44:43,087
And then.
731
00:44:43,435 --> 00:44:52,400
The other thing I'd say too is like, if you're building a company, think that like founder
brands are more important than ever because people are looking for authenticity.
732
00:44:52,400 --> 00:44:53,911
are looking for your face online.
733
00:44:53,911 --> 00:44:55,662
They're looking for videos of you.
734
00:44:55,662 --> 00:44:57,263
They want to see you showing up.
735
00:44:57,263 --> 00:45:04,736
And with all the things happening with AI and all this content that's going out there,
like there's going to be, there already is so much of it showing up so that people know
736
00:45:04,736 --> 00:45:09,949
who you are and they can like you and trust you and that you can stand out in a really
crowded market.
737
00:45:10,490 --> 00:45:13,591
is super crucial, especially for the time we're in right now.
738
00:45:13,651 --> 00:45:14,768
Yeah, definitely.
739
00:45:14,768 --> 00:45:15,788
hello, dog.
740
00:45:15,788 --> 00:45:16,649
Now he's walking in.
741
00:45:16,649 --> 00:45:17,709
Jeremy just walked in.
742
00:45:17,709 --> 00:45:19,676
So here comes Toasty with a sock.
743
00:45:19,676 --> 00:45:20,757
My dog.
744
00:45:21,741 --> 00:45:22,842
With a sock.
745
00:45:24,286 --> 00:45:30,641
What haven't we talked about that you feel like um we don't want to finish without it
being said?
746
00:45:34,957 --> 00:45:40,142
Hmm, trying think what else we may have talked about in the prep call that was important.
747
00:45:40,383 --> 00:45:47,324
Well, we talked about you uh guiding leaders through plant medicine journeys.
748
00:45:47,324 --> 00:45:49,308
We talked just a little bit about that.
749
00:45:49,308 --> 00:45:50,251
Is there...
750
00:45:50,251 --> 00:45:52,651
I don't know that would go in this that well yet.
751
00:45:52,651 --> 00:45:56,371
I feel like I need more to talk about with that.
752
00:45:57,371 --> 00:46:06,731
I mean, you could try to think about, because there is something I have kind of brought up
meditation a lot, like that there could be a final piece to that.
753
00:46:06,731 --> 00:46:14,531
kind of like you've brought this through line of meditating and checking on feelings and
all that.
754
00:46:14,891 --> 00:46:16,003
So maybe kind of just.
755
00:46:16,003 --> 00:46:21,895
There could be a topic around that of like, how do you incorporate those things into
business and like.
756
00:46:22,227 --> 00:46:23,849
Well, okay, I do have a question.
757
00:46:23,849 --> 00:46:27,882
And then I and I'm aware of our time.
758
00:46:28,603 --> 00:46:37,972
So you said that you went through a process of identifying what you do uniquely well.
759
00:46:37,972 --> 00:46:42,246
ah Was that a facilitated process that you went through?
760
00:46:42,246 --> 00:46:43,938
Was it a formal process?
761
00:46:43,938 --> 00:46:47,731
Was it just you sitting down with your journal and asking yourself the question?
762
00:46:47,971 --> 00:46:48,632
Yeah.
763
00:46:48,632 --> 00:46:48,992
Yeah.
764
00:46:48,992 --> 00:46:49,843
That's a good question.
765
00:46:49,843 --> 00:46:54,257
So for this, um, it's a Dan Sullivan process.
766
00:46:54,257 --> 00:46:56,839
So I'm in his strategic coach group.
767
00:46:56,879 --> 00:47:00,523
And so it's basically a four quadrant box.
768
00:47:00,523 --> 00:47:03,826
so in the top left of the box is unique ability.
769
00:47:03,826 --> 00:47:05,867
Top right is excellent.
770
00:47:05,867 --> 00:47:10,461
Um, bottom left is maybe like sufficient or something like that.
771
00:47:10,461 --> 00:47:12,273
Like you're fine at it.
772
00:47:12,273 --> 00:47:14,695
And then bottom right is.
773
00:47:14,703 --> 00:47:15,943
That's not, you're not good at it.
774
00:47:15,943 --> 00:47:17,383
Like you shouldn't be doing that for sure.
775
00:47:17,383 --> 00:47:19,223
Someone can do a better job than you.
776
00:47:19,223 --> 00:47:28,463
And so you basically just sit down and you can start it on just a weekly basis of looking
at your calendar and being like, okay, I'm to write down every single task I do, including
777
00:47:28,463 --> 00:47:30,963
house stuff, which is an important mindset shift for me.
778
00:47:30,963 --> 00:47:32,203
Like this is not just work.
779
00:47:32,203 --> 00:47:34,723
This is like everything I'm doing throughout my day.
780
00:47:34,723 --> 00:47:36,083
How am I spending my hours?
781
00:47:36,083 --> 00:47:40,843
And you just go and you put them in the boxes of, okay, I am sending out emails.
782
00:47:41,303 --> 00:47:42,403
I'm great at it.
783
00:47:42,403 --> 00:47:44,047
Obviously I'm excellent at it.
784
00:47:44,047 --> 00:47:47,607
Um, or I'm pretty good at it, but I'm pretty sure someone could do a better job.
785
00:47:47,607 --> 00:47:54,007
Like it's not that hard to send emails or calendar stuff or buying groceries, cleaning,
like whatever it might be.
786
00:47:54,007 --> 00:47:56,287
You just put it wherever you think it falls.
787
00:47:56,287 --> 00:48:04,247
And in that process, that was when I kind of realized that the majority of the stuff I was
doing day to day was in like not good at box.
788
00:48:04,247 --> 00:48:07,147
Like it was, um, like anyone could do it.
789
00:48:07,147 --> 00:48:09,011
A lot of the stuff that I was doing.
790
00:48:09,011 --> 00:48:15,415
And that was very eye opening for me of being like, Whoa, how do I spend most of my days
in this bottom right quadrant?
791
00:48:15,415 --> 00:48:19,318
And I spend almost none of my days in this top left.
792
00:48:19,318 --> 00:48:22,951
Like, and the top left is what's going to drive our company forward.
793
00:48:22,951 --> 00:48:26,843
Uh, that was things around, you know, meeting clients face to face.
794
00:48:26,843 --> 00:48:30,256
Like that's something I'm like, I know I'm very good at it and I cannot outsource that.
795
00:48:30,256 --> 00:48:33,511
Like a lot of our clients, they want to see me and they want to see me in person.
796
00:48:33,511 --> 00:48:36,650
Um, and so I wasn't doing almost any of that.
797
00:48:36,650 --> 00:48:38,671
And when I saw that visually.
798
00:48:38,753 --> 00:48:41,385
I was like, okay, how do I start delegating this ASAP?
799
00:48:41,385 --> 00:48:43,327
And so I just started going box by box.
800
00:48:43,327 --> 00:48:46,760
So the bottom right box was the first one that was delegated out.
801
00:48:46,760 --> 00:48:50,693
And a lot of those were able to be delegated to a virtual assistant.
802
00:48:50,693 --> 00:48:57,289
So I went to onlinejobs.ph, found an amazing VA from the Philippines.
803
00:48:57,289 --> 00:48:59,020
She's now my executive assistant.
804
00:48:59,020 --> 00:49:02,283
And she took like the majority of those things off my plate.
805
00:49:02,283 --> 00:49:05,886
And when that was gone, I was like, whoa, like I have a lot of time.
806
00:49:05,886 --> 00:49:06,756
What do I do with this?
807
00:49:06,756 --> 00:49:07,509
Okay, next box.
808
00:49:07,509 --> 00:49:17,942
And I just kept moving up until most of my day now circles around that top left of the
unique ability that I know that no one else can do as good of a job as me.
809
00:49:17,942 --> 00:49:22,259
uh And that's even hosting a specific podcast, like hosting marketing trends.
810
00:49:22,259 --> 00:49:26,564
Our other podcasts, they can be hosted by other people, but marketing trends, that's where
a lot of our clients come from.
811
00:49:26,564 --> 00:49:34,427
So that is my unique ability to be on there with them, understand their business strategy,
understand what they're doing, and then also show them how we can support them eventually
812
00:49:34,427 --> 00:49:36,117
as well if there's a good fit.
813
00:49:36,175 --> 00:49:44,955
So yeah, super powerful process that now I recommend almost any entrepreneur to go through
is see what you're doing day to day because it's very eye opening when you realize that
814
00:49:44,955 --> 00:49:51,535
you're probably doing stuff that you can hire someone for $8 an hour and they can do just
as good of a job or better.
815
00:49:51,535 --> 00:49:53,715
Like my EA is better than me.
816
00:49:53,715 --> 00:49:54,495
She is great.
817
00:49:54,495 --> 00:50:01,655
And I'm like, oh shoot, was like holding onto this task of responding in emails to people
and why?
818
00:50:01,655 --> 00:50:03,555
Like I wasn't doing a good job.
819
00:50:04,328 --> 00:50:04,858
Awesome.
820
00:50:04,858 --> 00:50:05,338
Okay.
821
00:50:05,338 --> 00:50:08,919
I love the, the methodical nature of the process.
822
00:50:09,860 --> 00:50:10,730
I'm a fan of that.
823
00:50:10,730 --> 00:50:12,240
I'm methodical myself.
824
00:50:12,240 --> 00:50:22,303
Um, and by the way, your, your passion for the marketing trends podcast comes through in
your episode.
825
00:50:22,303 --> 00:50:29,685
So if, anyone's listening is interested in marketing trends and what's happening and
what's current.
826
00:50:29,685 --> 00:50:34,246
And, um, I recommend listening to that podcast and you could.
827
00:50:34,727 --> 00:50:36,741
Yes.
828
00:50:36,741 --> 00:50:38,770
thank you for your time today.
829
00:50:38,770 --> 00:50:40,445
I really appreciate it.
830
00:50:40,445 --> 00:50:42,707
Where can people find you?
831
00:50:42,908 --> 00:50:45,010
Where do you want to direct people?
832
00:50:45,212 --> 00:50:45,643
Sure.
833
00:50:45,643 --> 00:50:48,376
mean, like you said, marketing trends is great if you care about marketing.
834
00:50:48,376 --> 00:50:53,091
If you don't care about marketing and just business entrepreneurship content, you can
listen to Mission Daily podcast.
835
00:50:53,091 --> 00:50:53,881
That's the other one.
836
00:50:53,881 --> 00:50:57,475
um And if not, I mean, you can always hit me up on LinkedIn.
837
00:50:57,475 --> 00:50:59,747
Like I said, now you know a better way to get through to me.
838
00:50:59,747 --> 00:51:01,189
So you know the fast track.
839
00:51:01,189 --> 00:51:05,413
em But also I do look at comments on posts and I do try and engage in that way.
840
00:51:05,413 --> 00:51:07,956
So yeah, that's probably a good spot to find me.
841
00:51:07,956 --> 00:51:16,672
Okay and if the listener is interested in launching a strategic project podcast where do
they find the course.
842
00:51:16,672 --> 00:51:16,992
Yeah.
843
00:51:16,992 --> 00:51:20,134
I need to get this course on my LinkedIn, like an actual URL.
844
00:51:20,134 --> 00:51:26,698
See, these are the things where I haven't done yet, but yes, I will put that on there and
um start actually telling people about it.
845
00:51:26,698 --> 00:51:28,539
Like, hi, I'm doing this.
846
00:51:28,539 --> 00:51:28,919
Next.
847
00:51:28,919 --> 00:51:29,379
That's good.
848
00:51:29,379 --> 00:51:30,379
Next steps.
849
00:51:30,440 --> 00:51:30,690
Yeah.
850
00:51:30,690 --> 00:51:34,412
It's called podcast flywheel Academy podcast flywheel Academy.
851
00:51:34,412 --> 00:51:34,682
Yeah.
852
00:51:34,682 --> 00:51:35,276
I think so.
853
00:51:35,276 --> 00:51:36,073
I'll have to check with my team.
854
00:51:36,073 --> 00:51:39,004
Yeah.
855
00:51:40,766 --> 00:51:41,686
Yes.
856
00:51:42,227 --> 00:51:42,736
Yes.
857
00:51:42,736 --> 00:51:43,366
up.
858
00:51:43,447 --> 00:51:45,180
Yep, I think it'll come up, I think.
859
00:51:45,180 --> 00:51:46,544
uh
860
00:51:46,544 --> 00:51:49,750
and uh with Stephanie Postles, right?
861
00:51:49,750 --> 00:51:52,875
P-O-S-T-L-E-S, right?
862
00:51:52,896 --> 00:51:54,197
Then they'll find it.
863
00:51:54,900 --> 00:51:57,254
Well, Stephanie, thank you so much for your time today.
864
00:51:57,254 --> 00:51:58,766
I really appreciate it.
865
00:51:58,861 --> 00:51:59,615
Thank you, Kelly.
866
00:51:59,615 --> 00:52:00,369
This is awesome.
867
00:52:00,369 --> 00:52:01,083
You are awesome.
868
00:52:01,083 --> 00:52:01,315
Yeah.
869
00:52:01,315 --> 00:52:02,880
Appreciate being on here.