1 00:00:00,000 --> 00:00:02,740 In this episode, I'm going to reveal the 9 essential systems all 2 00:00:02,760 --> 00:00:04,520 online businesses need for success. 3 00:00:04,570 --> 00:00:07,590 You can't build an income and impact generating online business if you're 4 00:00:07,590 --> 00:00:11,170 missing even one of these systems because they all work together to enable growth. 5 00:00:13,750 --> 00:00:16,410 Hi, I'm David Ziembicki, and you're about to learn how to grow from 6 00:00:16,410 --> 00:00:20,970 struggling solopreneur to successful virtual CEO of your own expert business. 7 00:00:21,830 --> 00:00:24,530 Your knowledge and skills can change lives and make the world a better place. 8 00:00:24,859 --> 00:00:27,390 Are you ready to hit the accelerator to scale your results and impact? 9 00:00:27,760 --> 00:00:29,480 Then it's time to build your expert business. 10 00:00:32,389 --> 00:00:35,269 If you're not making at least 6 figures in revenue, it's because you're 11 00:00:35,269 --> 00:00:36,819 missing one or more of these systems. 12 00:00:36,846 --> 00:00:39,496 I call these systems because they are major business functions that 13 00:00:39,496 --> 00:00:41,166 have inputs, outputs, and metrics. 14 00:00:41,216 --> 00:00:43,196 They should be continuously improved as you grow. 15 00:00:43,461 --> 00:00:45,221 First is the project management system. 16 00:00:45,261 --> 00:00:48,461 Projects are a set of tasks that deliver an outcome in a specific time frame. 17 00:00:48,521 --> 00:00:50,821 Even if you're solo, you need to be able to define and manage 18 00:00:50,841 --> 00:00:53,861 projects, like building a sales funnel or creating a long form video. 19 00:00:53,911 --> 00:00:56,661 Your project management system should enable you to define and manage 20 00:00:56,691 --> 00:00:58,201 multiple projects at the same time. 21 00:00:58,281 --> 00:01:00,261 Next is your process management system. 22 00:01:00,401 --> 00:01:02,221 Processes are recurring, ongoing tasks. 23 00:01:02,501 --> 00:01:05,491 Examples include content creation, publishing, and repurposing. 24 00:01:05,521 --> 00:01:08,581 Your business needs documented standard operating procedures for all of your 25 00:01:08,581 --> 00:01:10,171 daily, weekly, and monthly tasks. 26 00:01:10,201 --> 00:01:13,881 Your process management system should enable you to define, manage, and delegate 27 00:01:14,071 --> 00:01:15,741 all of your ongoing and recurring work. 28 00:01:15,801 --> 00:01:18,191 Your sales funnel system is the next essential system. 29 00:01:18,261 --> 00:01:20,171 They are your revenue generating assets. 30 00:01:20,281 --> 00:01:22,901 Designing, building, testing, and improving sales funnels is 31 00:01:22,901 --> 00:01:24,051 what this system is all about. 32 00:01:24,111 --> 00:01:27,171 Your sales funnel system should enable you to create and manage funnels 33 00:01:27,171 --> 00:01:30,421 to attract your audience, convert them to customers, and ascend them 34 00:01:30,421 --> 00:01:31,711 to your highest level programs. 35 00:01:31,761 --> 00:01:32,931 Next is your product system. 36 00:01:32,941 --> 00:01:34,811 Your products are what your sales funnels are selling. 37 00:01:34,946 --> 00:01:37,486 Whether it's courses, coaching, memberships, or other product types, 38 00:01:37,516 --> 00:01:40,476 having a system for designing and improving your products is important. 39 00:01:40,516 --> 00:01:43,336 Your product system should enable you to collect your customers requirements 40 00:01:43,506 --> 00:01:45,136 and develop solutions to address them. 41 00:01:45,196 --> 00:01:46,446 Next is your content system. 42 00:01:46,526 --> 00:01:49,476 Content creation is the next essential system for your online business. 43 00:01:49,516 --> 00:01:51,926 Your content establishes your authority and expertise. 44 00:01:51,966 --> 00:01:55,756 Your content system enables you to create once, then repurpose and publish at scale. 45 00:01:55,796 --> 00:01:58,116 Your content system should enable you to create, publish, and 46 00:01:58,116 --> 00:02:00,116 repurpose a high volume of content. 47 00:02:00,196 --> 00:02:03,496 That's appealing to your ideal customers across all stages of the buyer's journey. 48 00:02:03,546 --> 00:02:05,216 Right after that is your traffic system. 49 00:02:05,276 --> 00:02:08,096 Even if you have the greatest content, sales funnels, and products, no one 50 00:02:08,096 --> 00:02:09,526 will see them if you don't have traffic. 51 00:02:09,576 --> 00:02:12,446 Publishing and promoting your content with appropriate calls to action 52 00:02:12,616 --> 00:02:14,166 is what generates organic traffic. 53 00:02:14,206 --> 00:02:17,126 Running paid ads to generate traffic amplifies your organic effort. 54 00:02:17,351 --> 00:02:20,781 Your traffic system should enable you to be visible across all major platforms, 55 00:02:20,821 --> 00:02:23,841 so you have diversification of your traffic and aren't over dependent on 56 00:02:23,841 --> 00:02:25,531 one social network or ad platform. 57 00:02:25,551 --> 00:02:26,901 Next is your marketing system. 58 00:02:27,021 --> 00:02:29,991 It's the beginning of transforming traffic into prospects and leads 59 00:02:30,021 --> 00:02:31,351 for your products and services. 60 00:02:31,421 --> 00:02:33,761 This includes content, social media, and email marketing. 61 00:02:33,781 --> 00:02:36,561 Your marketing system coordinates and leverages the assets built in the 62 00:02:36,561 --> 00:02:39,581 previous systems, like your content, your products, and your social channels. 63 00:02:39,661 --> 00:02:42,181 Your marketing system should enable integrated campaigns 64 00:02:42,371 --> 00:02:43,881 across all channels and mediums. 65 00:02:43,931 --> 00:02:46,721 Next is your sales system, and that's where your sales funnels lead. 66 00:02:46,846 --> 00:02:49,606 Whether your sales mechanism is a webinar or a sales call, this 67 00:02:49,616 --> 00:02:52,696 also is a system that needs to be designed, built, tested, and improved. 68 00:02:52,736 --> 00:02:55,546 Developing a consistent sales system that generates revenue is 69 00:02:55,546 --> 00:02:57,866 one of the most difficult parts of building an expert business. 70 00:02:57,916 --> 00:03:01,286 The key is continuous testing and improvement until your key sales metrics 71 00:03:01,286 --> 00:03:04,756 like cost per lead, cost per call, cost per client all meet your benchmarks. 72 00:03:04,806 --> 00:03:07,176 Then the final system is your customer support system. 73 00:03:07,226 --> 00:03:10,376 This is essential for long term growth as it helps you retain your customers. 74 00:03:10,551 --> 00:03:12,881 and ascend them to your higher level of products and services. 75 00:03:12,911 --> 00:03:15,741 A great customer experience and support is essential to retaining 76 00:03:15,741 --> 00:03:18,861 customers, gaining testimonials from them, and delivering the impact 77 00:03:18,871 --> 00:03:20,351 that helps them achieve their goals. 78 00:03:20,421 --> 00:03:23,191 Your customer support system should enable you to see where each of your 79 00:03:23,191 --> 00:03:26,381 customers are in your programs, any issues or challenges they're having, 80 00:03:26,616 --> 00:03:27,996 and their overall satisfaction. 81 00:03:28,106 --> 00:03:29,236 So you're probably asking, really? 82 00:03:29,306 --> 00:03:30,536 All of these are required? 83 00:03:30,626 --> 00:03:32,966 Now I know that sounds like a lot, especially if you're just starting 84 00:03:32,966 --> 00:03:34,046 your online business journey. 85 00:03:34,086 --> 00:03:37,166 The key is thinking in terms of a minimum viable product for each of them. 86 00:03:37,206 --> 00:03:40,136 Most people build three or four of them and spend all of their effort not 87 00:03:40,146 --> 00:03:43,556 realizing their business has no chance of success without the others being in place. 88 00:03:43,736 --> 00:03:47,836 Implementing 9 systems to the minimum viable level is much more effective than 89 00:03:47,836 --> 00:03:49,996 3 great systems and missing the other 6. 90 00:03:50,086 --> 00:03:53,666 Imagine great sales funnels, products, and support, but no marketing or traffic. 91 00:03:53,716 --> 00:03:56,246 Imagine great products, but terrible customer support. 92 00:03:56,246 --> 00:03:57,226 So how do you take action? 93 00:03:57,386 --> 00:03:59,756 First, assess your business and which of these systems you 94 00:03:59,756 --> 00:04:00,766 have and which you're missing. 95 00:04:00,796 --> 00:04:03,756 Next, for the systems you have in place, rate them on a scale of 1 to 10. 96 00:04:03,816 --> 00:04:05,766 Then start implementing the systems that you're missing. 97 00:04:05,871 --> 00:04:08,781 When all of them are implemented at an MVP level, start improving 98 00:04:08,781 --> 00:04:10,311 the lowest ranking systems first. 99 00:04:10,321 --> 00:04:12,781 For a full breakdown of how to do this, check out the Expert 100 00:04:12,781 --> 00:04:15,491 Business System, a resource I've linked to in the bottom of this. 101 00:04:15,661 --> 00:04:19,391 It's a free resource for you that goes into detail on each of these nine systems.