In this episode, I'm going to reveal the 9 essential systems all
online businesses need for success.
You can't build an income and impact generating online business if you're
missing even one of these systems because they all work together to enable growth.
Hi, I'm David Ziembicki, and you're about to learn how to grow from
struggling solopreneur to successful virtual CEO of your own expert business.
Your knowledge and skills can change lives and make the world a better place.
Are you ready to hit the accelerator to scale your results and impact?
Then it's time to build your expert business.
If you're not making at least 6 figures in revenue, it's because you're
missing one or more of these systems.
I call these systems because they are major business functions that
have inputs, outputs, and metrics.
They should be continuously improved as you grow.
First is the project management system.
Projects are a set of tasks that deliver an outcome in a specific time frame.
Even if you're solo, you need to be able to define and manage
projects, like building a sales funnel or creating a long form video.
Your project management system should enable you to define and manage
multiple projects at the same time.
Next is your process management system.
Processes are recurring, ongoing tasks.
Examples include content creation, publishing, and repurposing.
Your business needs documented standard operating procedures for all of your
daily, weekly, and monthly tasks.
Your process management system should enable you to define, manage, and delegate
all of your ongoing and recurring work.
Your sales funnel system is the next essential system.
They are your revenue generating assets.
Designing, building, testing, and improving sales funnels is
what this system is all about.
Your sales funnel system should enable you to create and manage funnels
to attract your audience, convert them to customers, and ascend them
to your highest level programs.
Next is your product system.
Your products are what your sales funnels are selling.
Whether it's courses, coaching, memberships, or other product types,
having a system for designing and improving your products is important.
Your product system should enable you to collect your customers requirements
and develop solutions to address them.
Next is your content system.
Content creation is the next essential system for your online business.
Your content establishes your authority and expertise.
Your content system enables you to create once, then repurpose and publish at scale.
Your content system should enable you to create, publish, and
repurpose a high volume of content.
That's appealing to your ideal customers across all stages of the buyer's journey.
Right after that is your traffic system.
Even if you have the greatest content, sales funnels, and products, no one
will see them if you don't have traffic.
Publishing and promoting your content with appropriate calls to action
is what generates organic traffic.
Running paid ads to generate traffic amplifies your organic effort.
Your traffic system should enable you to be visible across all major platforms,
so you have diversification of your traffic and aren't over dependent on
one social network or ad platform.
Next is your marketing system.
It's the beginning of transforming traffic into prospects and leads
for your products and services.
This includes content, social media, and email marketing.
Your marketing system coordinates and leverages the assets built in the
previous systems, like your content, your products, and your social channels.
Your marketing system should enable integrated campaigns
across all channels and mediums.
Next is your sales system, and that's where your sales funnels lead.
Whether your sales mechanism is a webinar or a sales call, this
also is a system that needs to be designed, built, tested, and improved.
Developing a consistent sales system that generates revenue is
one of the most difficult parts of building an expert business.
The key is continuous testing and improvement until your key sales metrics
like cost per lead, cost per call, cost per client all meet your benchmarks.
Then the final system is your customer support system.
This is essential for long term growth as it helps you retain your customers.
and ascend them to your higher level of products and services.
A great customer experience and support is essential to retaining
customers, gaining testimonials from them, and delivering the impact
that helps them achieve their goals.
Your customer support system should enable you to see where each of your
customers are in your programs, any issues or challenges they're having,
and their overall satisfaction.
So you're probably asking, really?
All of these are required?
Now I know that sounds like a lot, especially if you're just starting
your online business journey.
The key is thinking in terms of a minimum viable product for each of them.
Most people build three or four of them and spend all of their effort not
realizing their business has no chance of success without the others being in place.
Implementing 9 systems to the minimum viable level is much more effective than
3 great systems and missing the other 6.
Imagine great sales funnels, products, and support, but no marketing or traffic.
Imagine great products, but terrible customer support.
So how do you take action?
First, assess your business and which of these systems you
have and which you're missing.
Next, for the systems you have in place, rate them on a scale of 1 to 10.
Then start implementing the systems that you're missing.
When all of them are implemented at an MVP level, start improving
the lowest ranking systems first.
For a full breakdown of how to do this, check out the Expert
Business System, a resource I've linked to in the bottom of this.
It's a free resource for you that goes into detail on each of these nine systems.