I feel like my goal with the Black Lotus Media Group is to really be able to tie in, you know, the creatives that I know in Toronto with the creatives that I know that are in LA and that are in Atlanta and really just bridge the gap between everybody.
Speaker ABecause I feel like I'll meet artists who are like, oh, I don't have a stylist, so I don't have a photographer.
Speaker AAnd I'm like, what?
Speaker ABut you're assigned to a major label.
Speaker AHow do you not have somebody that you can just call to say, hey, I need to do this, or, like.
Speaker AOr just assistance for things.
Speaker BRight.
Speaker AThat need to, you know, just bring things together or shed light on stuff and shed light on stuff, and they don't have that.
Speaker ABut in Toronto, I know, like, six stylists I can call in a minute and say, hey, what do you need?
Speaker AYou know, And.
Speaker AAnd I think that's just a blessing of being from a city where everybody is just tapped into their art and not looking for a million dollars every time.
Speaker AAnd I'm not saying that artists shouldn't be paid or creatives shouldn't be paid, but there's a different hunger from Canadian artists and a different hunger from the creatives that live here.
Speaker ASo that's really my goal, is to kind of connect the dots between the two.
Speaker BThat's great.
Speaker ABut I would definitely come back and do something.
Speaker AFor sure.
Speaker CI love that.
Speaker CI love that.
Speaker CAnd I mean, that's a great answer.
Speaker CThat's exciting for us.
Speaker CWe would love to have you back.
Speaker AYeah.
Speaker CYou're welcome back anytime.
Speaker COpen arms.
Speaker CSo we kind of jumped.
Speaker CI mean, there's a lot that we still want to talk about.
Speaker CWe kind of jumped right, like, into the middle of your career.
Speaker CLet's maybe just rewind quickly just so we can get some insight and context.
Speaker CHow did you even get started in music?
Speaker AI got started in.
Speaker AWell, my dad is a musician, so he was always the person, like, playing.
Speaker AAnd my mom.
Speaker AWell, my dad was a musician, but my mom was the one that was always playing music around the house.
Speaker ASo it was something that I was really just born into.
Speaker ABut on a professional level, I was actually at school one day and I was in detention class and I had a supply teacher who was like, what are you writing in your book?
Speaker AAnd I was like, I'm writing songs.
Speaker AI'm sick.
Speaker AYou know, just being a crazy kid in grade five.
Speaker AAnd he was like, really?
Speaker AAnd he, funny enough, was also an actor and had been in several movies and did a lot of work in la.
Speaker AAnd he's like, well, I know a few people.
Speaker AAnd he started introducing me to different management teams.
Speaker AAnd that's when it got started.
Speaker ASo my first big thing was like, auditioning for 3LW before it even became 3LW.
Speaker AAnd then because I wasn't an American, I couldn't stay.
Speaker AAnd when I got back, that's when I joined Exquisite.
Speaker ASo that's when everything kind of started.
Speaker ASo it was pretty early on in my life, you know, 12, 13 years old, traveling and being able to, like, you know, be in studios and meet different writers and producers.
Speaker ASo that's really where it stemmed from.
Speaker AJust, you know, my supply teacher.
Speaker AThat's really where it started.
Speaker BAnd when did you kind of start dabbling into producing your own music?
Speaker AOh, I say from the beginning because I really started writing music at around 12.
Speaker AAnd because I played piano, it was something that just came hand in hand.
Speaker ASo I started.
Speaker ABut it didn't.
Speaker AWhen it came to, like, on a professional level of producing, it wasn't until the Exquisite project.
Speaker AYeah, I started producing on the actual first album.
Speaker AA lot of people don't know, like, I produced on the first Exquisite album, wrote a lot of the first album.
Speaker AAnd I guess because the group had disbanded prior to the release of the project, so there was like different people on the COVID and things like that, a lot of that just kind of fell to the wayside, so.
Speaker AAnd I guess because it was weird how everything kind of fell apart.
Speaker AIt was never something that I felt proud of until I got older and realized what I was doing at that age, you know?
Speaker BYeah.
Speaker CWow, that's.
Speaker CIt's interesting how you had that teacher in fifth grade and kind of mentioned LA and had those connections there, and that's kind of where you ended up.
Speaker CNow, did you at the time have dreams of being in that place or in the States or anything like that?
Speaker AOh, 100.
Speaker AAs soon as I got off the plane, I was like, Bombay.
Speaker AIt was like.
Speaker AIt was as soon as I was 12.
Speaker AAnd I never forget I got off the plane and it was like the sun was going down.
Speaker AI just saw.
Speaker AIt was just beautiful.
Speaker AAnd I'm like, I'm going to live here.
Speaker AThis is where I want to be.
Speaker AAnd it took some time, but, you know, definitely manifested it.
Speaker ASo I'm here.
Speaker CYeah.
Speaker CYeah.
Speaker BWhat was the hardest part about moving out to la?
Speaker ASorry.
Speaker AThe best part.
Speaker BYeah.
Speaker ABesides the weather, I feel like just being able to be in close proximity to people that I wanting.
Speaker AI've been wanting to work with or like, just, you know, you can be on the street and bump into like Lil Boozy or just, you know, just random things.
Speaker ABut it's, for me, more of LA is a different.
Speaker AIt's the energy that I feel Toronto needs.
Speaker AYou know, people are here and they are not holding back on their creativity and not holding back on shining their light.
Speaker AAnd I think Toronto, sometimes people get into this mindset where they fear that if they shine too bright, it might be a bad thing or if they, you know, or they're worried about other people's insecurities.
Speaker AAnd I think that we have to learn to embrace each other in Toronto more and start, you know, shedding light on other artists more and really helping each other more to create an infrastructure that is as strong as being Hollywood.
Speaker AYou know, everybody knows Hollywood for being that place where you can come and like really change your life.
Speaker AAnd Toronto is that place too, but we just haven't gotten there yet.
Speaker BSo you've been listening and probably heard me say the DNA project to your entertainment agency and wondered, what does that even mean?
Speaker BWell, let me tell you, the DNA project is essentially your one stop shop for all of your live music needs.
Speaker BAnything from a corporate gala, large or small, weddings, recording sessions, or even just a romantic guitar serenade for a loved one.
Speaker BThey got you covered.
Speaker BNot only that, they make the process so simple that it really takes the stress out of planning.
Speaker BCheck them out online.
Speaker BThe DNAProject CA bomb.
Speaker CWhat.
Speaker CWhat needs to change for Canadian artists to be able to thrive within Canada, would you say?
Speaker AA lot.
Speaker AI feel within, with other artists collaborating with other artists, other artists being unafraid to share their journeys and the realities of this industry, I think is a lot of smoke and mirror games.
Speaker AI think there's a lot of, you know, people pretending to be living a lifestyle that they're not living.
Speaker ABut I mean, if we're talking about streaming numbers, if we're talking about like, you know, the things that are really going on with the labels, we know what the reality is.
Speaker ASo I think it's coming to this realization, like, guys, we have the capabilities of being New York, Atlanta and la.
Speaker AHow do we do this?
Speaker AAnd I think it starts with the creatives coming together and being unafraid to share and being unafraid to barter and, you know, uplift each other without hesitation.
Speaker CWow.
Speaker BAnd that happens a lot in la.
Speaker BIt's not competitive out there.
Speaker AIt is very competitive, but I feel like I've been able to.
Speaker AAnd not just me.
Speaker ALike even we did a writers camp last year and it was I was living here and another producer was already living here, and they flew out eight other artists from Canada to la.
Speaker AAnd I feel like just being in the room with that energy of Toronto, but being in la, I'm like, this is the perfect combination, you know, of.
Speaker AOf that.
Speaker AOf that feeling of the sound and that energy from Toronto, but then being in a place where everybody is, like, uplifting each other.
Speaker ANow, if I'm in Toronto and that writer's camp had habit.
Speaker AI'm sorry, I don't know if there's.
Speaker AI don't know if the turnout would have been the same.
Speaker AI don't know if the energy would have been the same, because I feel like people in Toronto, we are unfortunately put in the position where we think that there's scarcity and we think that there's not enough to go around, but there's a bucket.
Speaker AYeah, yeah.
Speaker ABut I don't.
Speaker AIt's not us.
Speaker AI don't believe it's us.
Speaker AI once again bring it back to the executive level.
Speaker AIt's.
Speaker AI believe they're the ones that make it seem like, all right, guys, one rapper at a time, one singer at a time.
Speaker AThat's not the case.
Speaker AAnd in la, you know, I've walked into rooms and they embrace you because you're from Toronto and because we have the sound and because we have this vibe.
Speaker ASo I think Toronto just needs to recognize who we are and what we come with and just embrace each other.
Speaker AThat's.
Speaker CYou're right.
Speaker CYeah.
Speaker CI mean, it's happening slowly, but you're right about that.
Speaker CIt seems like even the way that we see ourselves, it's kind of a one at a time, wait for your turn kind of thing.
Speaker CRight.
Speaker CYou don't generally have multiple breakout artists doing things across different genres at the same time here either.
Speaker CYeah, yeah.
Speaker CSo that's.
Speaker CThat's interesting, the.
Speaker CDid you find that sort of resistance here?
Speaker CBecause I know you mentioned that there's a lot of support in la.
Speaker CDid you find the opposite when you were here in Toronto?
Speaker ANo.
Speaker AToronto was definitely the birth of Injury to Mill.
Speaker AYou know, when I started off, like, the city embraced me and I was like, wow.
Speaker ALike, you know, I never.
Speaker AI didn't know that people were paying attention.
Speaker AAnd then when I realized they were, and the support that I had, it was different from the artists that I knew and supported that came before me, like Toronto slowly opening up more to our own and our own sound coming up.
Speaker AThere was some resistance in the beginning, and that was mainly from people who were doing things in the old school way and didn't want to see the city grow.
Speaker ABut amongst my peers, amongst other musicians, amongst other artists, no, I feel like they welcomed me with open arms.
Speaker ASo that was, you know, it's definitely politics a lot of times when it comes to that, when it comes to the industry, you know, not the music.
Speaker CGot you.
Speaker CYeah, okay, thanks for clarifying that.
Speaker CI guess it sounds like there's kind of a glass ceiling almost effect when you're coming from Toronto.
Speaker CRight.
Speaker CAlso, I wanted you to mention or talk about something else here because you mentioned collaborations and support.
Speaker CCan you tell us about some of the major collaborations you've done?
Speaker CI'm going to name a few of them.
Speaker CI hope you don't mind.
Speaker CYou've collaborated with people like Drake, Future French Montano, dmx, Johnny Gill, the list goes.
Speaker CSeems to go on as well.
Speaker CSo how did some of those opportunities come to be and what impact have they had on you as an artist?
Speaker AI think every situation has been different.
Speaker AI feel like with when it came down to the stuff that I did with Drake, that was just a bunch of kids in the room trying to make dope music.
Speaker AYou know, we were all just vibing and creating and the songs that we did together, like, there's plenty more, but the ones that were released, those were the few that were a feeling that Toronto needs to hear.
Speaker AAnd that's why the records came out, because we actually recorded them twice.
Speaker ALast Hope, Closer and what's the other one?
Speaker AI can't remember.
Speaker ABut anyways, we recorded them twice and that's because he wanted to do something that was different and kind of representative of the city and where we were going, how it changed.
Speaker AIt changed, I think, because especially with him being like breakthrough first of Toronto, people were paying attention to everybody that was in close proximity.
Speaker ASo for me, being close within that camp and knowing it helped me to grow and build, you know, and eventually, like do a publishing deal and things like that.
Speaker ASo that was major, you know, shout outs to Boy and Drake for that because, you know, these guys were definitely super talented, super young and knew where they were going.
Speaker AThe DMX situation, funny enough, was random.
Speaker AI was sitting in my living room and I'm seeing DMX on this music video on bet and I'm like, wait a second, that's my voice.
Speaker AHold up.
Speaker AAnd he.
Speaker AAnd the funny thing is that he had found the song, not knowing it was Drake and hit up Rich Kid who produced it.
Speaker AAnd that was the Last Hope record and was like, hey, can I flip this?
Speaker AAnd he did A whole music video.
Speaker AAnd I'm sitting in my living room with my mom and my dad.
Speaker AI'm like, what is going on here?
Speaker AAnd then I went to work a couple days later, and he called me on the phone, and then I'm like, wow.
Speaker AYeah.
Speaker AAnd he called me and was like, I need a couple more records.
Speaker AAnd I was like, okay, wait a second.
Speaker AWho's this?
Speaker AIt was so random.
Speaker AIt was so random.
Speaker AAnd then we ended up doing Cold World and no Love for the dmx.
Speaker AOh, don't quote me on this.
Speaker AIs it the Evolution album?
Speaker AI can't remember.
Speaker AMy memory's not great.
Speaker ABut anyways, yes.
Speaker AThe DMX project that really just came out from him finding that record.
Speaker AAnd I think it's funny, a lot of the collaborations I've done have been people finding me.
Speaker ALike, I did a record with Saigon, and that's because he found the original version and was like, I want to do my own version of your song.
Speaker AAnd French Montana was the same thing.
Speaker ALike, we did Raining in Harlem.
Speaker ASorry.
Speaker AWe did Raining in Toronto, and then we ended up doing Raining in Harlem with Dame Grease in French Montana.
Speaker AAnd the Future stuff was the same thing.
Speaker AFound me on YouTube singing some future records, and just, like, people just tend to find me.
Speaker AI don't know how, but a lot of these times, that's how these collaborations grow, you know, Just staying online and refining me.
Speaker BYeah.
Speaker AJust, you know, so.
Speaker AYeah, well, just.
Speaker CYeah, just putting yourself out there, I guess, is one of the.
Speaker CI guess one of the big takeaways from that for myself.
Speaker CRight.
Speaker CYou got to be available.
Speaker AYeah.
Speaker CI don't know how I hear these stories, how DMX just calls you.
Speaker CI'm just, how do these people get your number?
Speaker CThey have some crazy accents.
Speaker AHe got my number.
Speaker AIt's funny thing is, he got my number from Rich Kid, and I didn't even know any of this stuff was going on, like, at all.
Speaker AAnd then he.
Speaker ABecause actually, when I saw the video on bet, I called Rich Kid, and I was like, do you know about this?
Speaker AAnd he was like, not really.
Speaker ALike, what do you mean, not really?
Speaker AAnd then that's when.
Speaker AI mean, we didn't really speak about it.
Speaker AIt was cool.
Speaker AI didn't really care.
Speaker AIt was more of just like, this is dope.
Speaker AI love dmx.
Speaker AAnd then he called me at work and.
Speaker AYeah.
Speaker AAnd I kind of really just changed my mentality when it came to production and writing, because having to sit down and craft two records for him alongside Snazz was definitely something that we were like, oh, my God.
Speaker AOkay, we're recording and creating for Darkman X.
Speaker AWhat do we do?
Speaker AYou know, so it was.
Speaker AIt was really, really interesting, but, you know, I guess.
Speaker AThat crazy.
Speaker CYeah.
Speaker AYeah.
Speaker AYou know, showing me I was in the right place, doing what I needed to do.
Speaker CI loved your impression of him, by the way.
Speaker AOh, my gosh, man.
Speaker AHe's.
Speaker AThe way that he raps is the way that he talks.
Speaker AIt's.
Speaker AIt's crazy.
Speaker AIt's cool, though.
Speaker AReal cool, guy.
Speaker BYou do so much different aspects.
Speaker BJust like you write, you sing, you produce, you play instruments.
Speaker BIs there one aspect of the process that you feel more comfortable doing?
Speaker BLike, do you.
Speaker BWould you rather write songs for DMX or rather write songs for yourself?
Speaker AYou know, funny enough, I.
Speaker AI like to produce for other people, but I prefer to write for myself because I feel like there's things that I do naturally that are just signature to me, that if I try to say, hey, do this, run like this.
Speaker APeople are like, what?
Speaker AThis doesn't make sense to me.
Speaker ABut if I do it, it makes sense to them.
Speaker ASo I think that if I can.
Speaker AIf I can bring something else else out of myself that can allow somebody else to shine in a better way, it might not be my writing, it might not be my melodies.
Speaker AIt could be something else.
Speaker ASo for sure, I feel like I take great photos of people more than, you know, other things.
Speaker ASo it's just, you know, I try not to.
Speaker AI try not to lean too much into the things that I feel I need to work on then.
Speaker ASo.
Speaker AYeah.
Speaker BWould you feel comfortable telling.