Today, I'm really excited to bring to you my first interview, and part of the reason that's so special is it's actually with my very first online marketing mentor. When I left my corporate job, I took a year off and during that year I was looking for resources about consulting and how to grow a consulting business and how to bring a business to the Internet. I just didn't know anything about running a business because I'd never been self-employed before and one of the early resources that I found was Robert Middleton of Action Plan Marketing.

What was most amazing for me about what he did was he spoke just this plain and specific and clear language and that was such a contrast from the way we spoke at my former employer within the marketing department, there was almost a cachet in speaking in ways that no one else could understand. I remember after one annual tour that the chief marketing officer did, that they distributed these handouts. It was multiple pages of terminology that was used and what it actually meant. There was actually a little thesaurus or dictionary for the language used within the department. I mean, this is really using language to polarize people, to let them know you are outside and we are inside. You're out of the known and we're in the know and so, when I left, I began to see how often consultants, especially those who were deep experts in their field, were using language that was excluding others. Robert is one of the most, the clearest communicators you're going to hear in my interview with him some of the habits that he has put in place, especially one specific habit which I find so remarkable that he's done the entire time he's been in business and he's also going to share a timeless marketing client attraction technique that is, again, so simple, so easy to use and so effective.

You don't have to look for difficult, impossible to do marketing techniques in order to grow your business and I've returned to him again and again just to keep in touch with those fundamentals. We've recorded this episode during the pandemic. It's the first of my episodes to be recorded during this time. So you'll hear some of our references to it. I hope when you're listening to it that things are easier and better and that the specific things that we've been sharing are are those things that you can put into action right now to help you put you at an advantage so that you can be in an action, you can work from a place of peace, and you could still be growing your business.

So I want to take a minute to introduce my very first mentor in the online marketing world and really my first true mentor when I began to pursue my consulting career. This is Robert Middleton of Action Plan Marketing and I discovered Robert. I'm going to say, Robert, it was, I know it was 1999. I'm not sure what maybe 2000, but I was reading, I was researching online back in the early days of the internet. What I could do to start and grow my consulting business, just like a lot of our listeners may be doing right this minute and he had the most informative article on google.com and I printed it out and saved it for years. I mean, I may still have a copy of it in my files. It was that valuable to me. So, that tells you a lot about a content marketing strategy, doesn't it, Robert? That your content will live for years beyond and without you, beyond it goes beyond the walls and I was so inspired by what I read. I began to study Robert's material and implemented it in my own business and then I began to implement it with my clients and then years later, he offered a certification program and I thought, oh, thank goodness, because I'm using his work already. I might as well, you know, legitimately get connected with and certified by him. So I'm not a big believer in certifications. I don't think you need to have any more credentials than you have as long as you feel confident in what you do and as long as you do a good job for your clients, but here is something that I believed in so much that it's actually the only certification I've ever pursued and I've never looked back. I've used for all of my clients happily, and I've helped, it's helped me help so many people with it and before I forget, you know, Robert's programs, materials, everything that I learned from him has been responsible for bringing hundreds of thousands of dollars of revenue into my business, which as a mentor that's how it should be. So I'm grateful to him for that and I am so I do want to honor him and introduce him to you, because he's, you know, there you are with us today, still doing what you do.

Hi, so Robert, I want to hear from you a little about how you got started. I mean, that was me leaving my corporate job and going to the internet to say, what am I doing? How do I get started? I didn't know anyone who was a consultant right and you turned around me, actually, a new one, literally one human who was a consultant for my employer, my former employer. So I got some help from her. But beyond that, I didn't know other people who were doing consulting and so when I went on the internet, I found you. What's your origin story?

My origin story? Well, I discovered at a certain point in my life that I was unemployable, that I like to do my own thing. I like to work by myself, I didn't like to have bosses and so one day I said, well, let's try something and my first thing I call my company Action Plan Systems and I don't believe the time management system and started to do workshops on time management and then people came to my seminars and I noticed that the help they needed wasn't so much with time management, but it was with marketing. So I started to jump in and help them with their marketing. Now, I didn't know a hell of a lot back then. This was way back in 1986 or 1987 or something like that. I started in 84, so I started to read, in over a period of ten years, I read more than 500 books on marketing and selling in business and personal growth and so, I just became a sponge. So I used to say I buy wholesale and I sell retail. I would read something one day and I'd be teaching it to someone the next day and I've always been kind of a good kind of guy, but over the years, I developed systems and ideas and plans and models in, I think 1999 or 2000. I put all that together into a manual that I called the “InfoGuru Marketing Manual” and a couple of years before I'd gotten online in 1996, I started my email newsletter in 1997 and was writing something every week and I have now written an article every week for twenty-two years. Can you believe that?

I cannot believe that. I mean it's amazing and it's you know, just to have a cornerstone habit like that is so and first of all, it's incredibly rare, but it's like, you know, let's look at set their clock by you. It's you are so consistent and regular with that. Every Tuesday morning, so if we'll do the unabashed but low key promotion, go to my Website, you can sign up for it actionplan.club. Well, I mean, one should definitely if you're a consultant or coach, you should definitely sign up for his newsletter. First of all, if only to see what it looks like when somebody cranks out material every single week. That is interesting, compelling. You know, one of my favorite things about you, you do cranks it up. Well, yes. The second reason you should go there is because I think what you're so amazing at is synthesizing, like all those books you read, like, honestly, I really want to read 500 books on marketing.

I feel like I'm going to go to you and you're going to tell me what I need to know from all of these sources. In some cases, I ever get intrigued by something and I want to go read their original material, but rarely because honestly, what I and what I love about your philosophy of action, life is like go implement for goodness sake and so what I've found with your step is, you have these models, you know, the systems that you talked about. I mean, I got the info manual and I just went and started doing it, and like I said, I started doing what my clients do because it was like it was super simple and what I love about your writings, my third thing else about your writing is it's very I mean, it is artistic, but it's more like Hemingway than Tolstoy, right? It's you write simple, clear and like people talk and I teach this to my clients. Conversationally, by the way, here's the manual, look at that thing, my mind is like on a shelf.

I still have a lot of these. and then, you know that that was really a big thing for my business, and, you know, I was in the right place at the right time and I worked hard and I was lucky. Way back then, when I got on the internet telling everybody this day just to give you a reality check. Yeah. There were apparently about two hundred and fifty thousand Websites when I started out. Yeah. Ten years later, there were two hundred and fifty million and you got to get the enormity of that. That's a thousand times increase and then eight years after that, now in 2020, there's an eight times increase of that. So, compared to where I was 20 years ago, there are eight thousand times more Websites. There are two billion Websites. So now it's a lot harder to be found on the internet and, you know, the thing that I found is we have to do different things than we were doing 10 years ago. It's harder to be found on the internet. We have to be, a lot of us are going back to old networking skills, connecting with people personally more, as opposed to just waiting for the business to come in through our Website, which is an interesting thing.

You know, things go in cycles sometimes you know, one of the things that I write and talk about a lot is fundamentals and how we return to fundamentals and how fundamentals are things that are true and they're true across media and so networking, you know, we're making those personal connections but I might be reaching out to making those personal connections on LinkedIn instead of in the coffee shop or at the chamber meeting and I think certain fundamentals are eternal and, you know, these are, again, concepts that you and I worked on way back when I was like, what our marketing strategies like there are is just a handful of things that you do and, you know, these buckets and you can put everything else into them and I think, you know, for you, writing has been such a prominent one of those. How are you? You know, since it's not twenty or fifty thousand anymore, how are you doing, you know, subscriber acquisition and client acquisition in the face of all of the changes and competition right now?

Well, I'm still tapping into my list of people that have been on my list. Many people have been on my list for years and years and years and so I offer programs, the only programs I do now are group programs, I don't work with clients individually. I just find that for groups they have a synergy to me. So I put out marketing and say, here's a group and I do introductory webinar for the group and then I talk to people about it and I feel my programs that way, so that's what I do. So to be clear, you're not doing like advertising on Facebook and you're not doing all of that, all of them who have written all the other stuff you're that very specific about what you do, which is you get people on your email list and then you market to your email list. So how do you get them on your list?

Right on the homepage of my Website. There's a place to sign up, I just make it very clear and I offer a report and I created a report recently called Get More Meetings, Lend More Clients. Awesome. Well, this is a big focus of the last group that I've been doing. You know, I'm not really promoting my Website, probably nearly as much as I would like to do, it's harder now, you know and so but still, people it's out there, people here and I get subscribers every day anyway so,nevertheless, this whole notion of getting more meetings has been a big breakthrough for a lot of people, It's, let me tell you a little story. A few months ago, I read an article called 50 Coffees. 50 Coffees was an article that said from a guy that says any time I want to have something happen in my business. I call up 50 of my connections and say, I'd like to meet you for coffee for 20 minutes and in that meeting, we share ideas, insights, resources and connections and it always leads me to where I want to go, where a client's or a plan or a strategy or something, and you know, I'm doing this interview right now because I contacted Samantha through my personal 50 coffees thing. So, you know, in some ways when you have a big list and, you know, a lot of people, they know you, but you've never really had a conversation with most of these when you have thousands and thousands of people on a list. So I'm looking through my context, I was actually just looking through LinkedIn and there you were on LinkedIn, and so I said, hey, Samantha, how are you doing?

And, you know, it's easier to get meetings than you think. Now it's harder to get meetings with perfect prospects ready to buy, but getting meetings with past clients, close business associates, people like that is not so hard and those can lead you to, oh, you ought to be talking to so and so, that's a person who is a great connector, I know someone that might need your services, and so I started to teach this to people in my class recently and an amazing thing happened and I'm almost embarrassed to say people started to get better results in their marketing from anything that I've ever done in thirty-five years, no kidding, just by meeting people and see stuff in long written things and complicated plans just reaching out. So, for instance, a guy who is, you might know him, his name is Ritter. He's an amazing guy, he's a 78-year-old marketing management consultant who also runs triathlons, amazing guy. So he say, Robert, what should I do? So I'll send an email out to your past clients. So we did to 11 clients for a new service that he’s offering six got back to them within a day or so and within two weeks, they had two new clients paying him really, really with a really big project and so we're devising all kinds of ways to simply get meetings with people in discovering that it's, not a complicated, long, shaggy dog story kind of email. It's sort of like, hey, I've been thinking about you, I'll give you the form, I've been thinking about you, you know what? You have been thinking about you or you wouldn't, even if it was only for a moment I'd been thinking about you and we haven't talked in a long time. I wonder how you're doing now, these days and the days of Coronavirus, this is even better. How are you handling things with Coronavirus right now? Hope you're ok, hey I'd love to catch up with you and chat maybe there are some ways we can help each other. That basic format gets an extraordinarily high response. Now, I think and some people are all also testing this on LinkedIn.

You connect with somebody and you have a little exchange, but you can have an exchange with someone. Hey, I saw your profile, what you're doing is interesting. How are you doing right now within the CoronaVirus? How's your business going? Don't ask for a meeting yet, but if they respond and you get a conversation, then you might say, Hey, you know, I'd love to chat with you, maybe we can help each other in some way. Do you know that phrase, maybe we can help each other because when I say maybe I can help you, oh I don't need any help or maybe you can help me, that's what nobody wants to hear but maybe we can help each other, it's a very mutual thing. So, that's what I'm doing on and you know, I'm sharing an idea, they're sharing an idea, there's a connection, and an idea, a resource, a possibility and if you really think of it, the currency of marketing, the currency of business is conversations, no conversations, no business. Now, sometimes those conversations are in a written format, of course, when these conversations back and forth by email and by Facebook and LinkedIn but it's all conversations and so ultimately in marketing, we've got to get good at having simple conversations and if no one will meet with you, your business you know it’s just dries out in the pocket. So better to talk to anybody than nobody, because they can say someone else and connect and the other thing is, I make the joke these days, I'm meeting with a client and I'm sharing some ideas with him, you know and I always get, I don't know where the ideas come from, but I've studied so much stuff and done so many things that when the situation is like this, I'd say, I've got an idea for you and we roll it out and as I'm doing that, I say, I should do that, why did you do that idea so? And I say, you know, the main purpose of meeting for my clients is to get ideas of myself because I always get new ideas. So I just shared an idea with the client the other day and I said, oh, why should I do that? And so I did it well.

The next client I met, I shared the idea with her and she said, I'm going to do that,too. So, ideas can become viral person to person if we get excited about something. It's a good idea share it. Here's something you could try, so this 50 coffees idea becomes kind of viral. I would suggest you go to Google, input 50 coffees, you can use five zero copies or FIFTY copies. This is actually two good articles out there about it, both are little different. One of the guys in England, I think the other guy is in the US, Michael Ehling wrote the one and the other one was by Peter Thompson. Those articles were so catalytic, everybody read it, and went, wow, I could do this. It was really exciting. So, you know, obviously, it's not the only marketing thing you should do but it's, I think it should be a big piece of almost any professional service business, marketing strategy, get more meetings, and right now, everybody wants to talk and there's something to talk about right now. How are you doing with the pandemic? How's your business? You know people say, well, all my oh, my speaking engagements got canceled, all my programs got canceled. I said, OK, so let's talk about how we can go virtual. How can you offer something to them? And that stuff is happening. It won't happen like that. But right now, since there's no other way to do business except virtual. If you're on top of it and you have ideas and you can share things and do a webinar or whatever, you can start to make things happen.

So I started to do these webinars called going radically virtual in the time of CoronaVirus. Last week we had a hundred people on the call and we talked about what you can do and we talked about who you need to be right now, be of service, be someone who's an inspiration, be someone who's trying to uplift things and be a solution and then people started to share and you know who they have to be, and it was really inspiring and also really moving and then we look at what can you do? What are the different things you can do to connect with people virtually? And really get things moving and you know, it's not just happening with me you see, how many emails did you get just today about here's what we're doing with CoronaVirus, we're putting on this, we're doing a free this. I just got two really inspiring ones for webinars that are doing something similar to mine. The real thing is, I'm so booked up I can't attend them, but I signed up anyway so I can listen to the recording and I want to know what people are doing right now and how we manage things and how we go through this transition, because we've got to survive this transition. You can't just lay back and say, well, I am screwed. It's all over. This isn't your first crisis in business, I mean, you went through the 2008, 2009 downturn like all the rest of us did and, you know, possibly, though, that, you know, after 9/11, there was also a lot of crisis. So when you look at this and you think about the best way for everyone to get through it, you know, there are people out there who have events, businesses. There are people out there who have travel-related businesses.

There are, you know those who their clients just got freaked out and said, I can't do this anymore. So, the extreme cases and then there are cases like mine where, you know, knock on wood. My business has not really been affected because I have long term engagements with my clients and they are working with clients who are still working and so nothing at this point has changed, I don't know. About two months from now, we'll see, but I do have the perspective of going through 2008 and 2009 and there was a lot of construction. And we, you know, here we are today with our businesses. Some of my clients who are corporate consultants go into these, you know, ivory towers and they're teaching things like how to have conversations. So, you know, in some of my other circles, not nonwork circles, you we'll be in meetings where you have a talking stick or talking rock and you pass it around as you have conversations and I'm noticing kind of that kind of thing appearing in corporate, where it's like I feel like a talking stick. It really empowers the person who's talking. But it also sends a message of like when someone has the rock, you don't talk you know, which is such kind of an important thing to bring in, giving feedback, you know, just the basics of how to bridge divides and things like that and when I hear the 50 conversations, I hear about that. When we hear about like marketing and surviving as a business in a time of crisis, it's like, what are the fundamentals? Let's figure this out as you're saying, if I'm concerned about my business right now, that one of the things that's available to me is 50 conversations. I can call 50 people. I know. You know, one of the things I wrote about this was that you don't have to have your acts together, you can be honest with people. I mean, I think it's important to, you know, to put on your most professional hat when you're doing things, but you can say, gosh, I don't know, I'm feeling kind of uncertain about my business. All of the events were canceled and then again, as you're saying that gives that person the opportunity to either say, wow, that sounds really difficult, or maybe they have ideas and they can say, we'll have you thought about doing it virtually and, you know, just giving and receiving, I think is also really important at this time and it's something that when you're in you know, those coffee meetings that you're talking about it is that, you know, helping each other kind of thing and I think I did seventy-five of them last year with new LinkedIn connections and I just met the coolest people and the things that I'm talking about right now, like realizing the trend of move towards fundamentals, realizing, you know, most of them were women consultants and seeing kind of what their concerns were, you know, that was unique to all consultants but then the ones that were very specific to women consultants.

So I think calling 50 people also is a kind of market research. You'd certainly learn a lot about what's going on out there and I think in this pivoting during this pandemic, I think pivoting in any crisis, it's going to help you to be more sustainable long term. You know you don't need a crisis just to get creative about how to make sure your business is sustainable. Yeah, but the creativity is really kicking in these days. Isn't that saying to people the two worst words in the English language are marketing and selling. We have such negative connotations and bring up so much stuff for so many people, especially small business owners and I suggest we use a new word called Building Business Relationships, it’s three words, but it's truly what it's about. It's connecting people, it’s talking with them and seeing how they can help you and vice versa and building a network.

You know, when I started my business, I was in San Francisco and I joined the Chamber of Commerce and I joined a leads group and I started putting on events. So I was a networking guy, you know, this was pre internet if you can even imagine and I did postcard mailings and I sent them out and I invited people to come to my office in downtown San Francisco, we had a conference room and we did introductory programs, we did networking lunches. I'm doing exactly the same thing now. It's just that I'm doing it virtually. I'm getting people together. I'm talking to people and also that it starts to qualify a few people's prospects, remember my marketing ball where I talked about affiliation, familiarity, information and experience that's building relationships. You know, affiliation is just the people, you know in your network, in your organizations, in whatever or people on LinkedIn all those people who have an affiliation with. Familiarity is to start to show up, you have content, you're connecting with people. You share stuff. So you have more visibility than information you know, so many people know you but really don't know much about you or what you do. So do you have good information on your Website? Do you have a PDF executive summary that tells really clearly what you're about? And so, you know, we've got to get content but then the most powerful one is giving people an experience of you and you get an experience in a video, in a recording, in a webinar, something like that. So people have now had an experience of me and either they hate me absolutely or they like me. Please like me and when you give people an experience and you resonate with someone that they want to find out more and they get on your list and you know, there might be some of that connects with me now get some on my list then comes to one of my webinars and tell somebody about me and it just spreads the word. So I think that's the important thing to do now, find a way to give experiences.

What I love so much about it is, yes, I 100 percent agree that this is and I would refer again to the fundamentals that we should always be connecting in business and what this time has shown us, it's the steroids you're talking about it's like now more than ever and what I think is so interesting is kind of the paradox of we all went we were forced to go inside we've all isolated and so many people are like a yearning for that connection and so I think that when we lived our normal lives, where we had all these distractions and things like that, and you have flights and events and things that are kind of pulling you off track, we've got a lot of time to sit at home base and just think about things and we're feeling that call to connect with other people we're feeling like, wow, we're all of us together and I think that's a fabulous time to reach out.

The other thing that I really love about what you said is coming together with other people who have these ideas like you. One of the things that came to me for this time was to complete things, your home, you're not distracted, why don't you complete some stuff that has been lingering and taking a long time to complete and I thought that's a Website like yours or whatever, exactly. Your Website, that new lead magnet or white paper that you wanted to do or you've always been wanting to do like some LinkedIn outreach, so how about do it now? And what I've been telling people during this time is we have people are crying out for leadership. They really want to see leadership and as I was saying earlier, when you were talking about all the marketing books and how you distill them for your audience, I didn't want to read all that stuff. I wanted to hear it from you. I trust you. Tell me what I need to know, synthesize these 500 books for me and nowadays, I think we are looking to our leaders and our audiences so whether it's, you know, someone is a human resources consultant, maybe someone's a remote work consultant, that's very timely right now. What about culture, my clients who are I.T. consultants right now is an amazing time to lead your people and I'm like for 100 percent be visible, like get out there on a daily basis and be visible with a little bit of content or a little bit of an email, something be visible with your people and help them with whatever you have and so I love the idea that you've done webinars, that you're emailing about it, that you are you're also bringing together smart people to share their ideas with your audience. That, to me, is leadership of our tribe and then also for your clients, I've had a couple of people who are in various aspects of my life, you know, financial advisors and other kinds of professionals who haven't said a thing and I'm like, hello, like, my personal trainer has been in touch more than certain other professionals have been and I'm like, I feel like there's a deterring, people are like, oh, I could I can't possibly read another Covid19 e-mail right now and I'm like, I know, but I want to read the one from you, I mean, just because you're sick of it doesn't mean that your people don't want to hear from you.

Yes, you know I sent an email to my investment company and I invest in real estate in the Midwest, multi unit apartment building a great company in Santa Cruz here and I still haven't heard from you guys and they just said, you know, we're a little behind, but we're on it and I got the most amazing fricking email today, it isn't a great deal to explain what they're doing you know, It's the kind of thing they would do. There was just a little behind but you know, people do want to hear from you and so what not one hundred percent of people are going to jump up and down and call you, don’t worry about it, you don't have to get a hundred percent response in marketing, but they will appreciate it and look, if you send out emails, make them really personal, make them authentically you don't make them cold and impersonal, maybe even clued a little tiny bit of humor, you know, like me being on the moon and stuff like that is appropriate right now. There is going to be a ridiculous amount of Covid 19 humor coming, there will be movies about this, there will be books written about this, there are all kinds of stuff, here will be comedy acts about this, I promise you and we have to that helps because we're in doom and gloom, you know, often the first thing I say when somebody gets on a call with me is that I say, how are you doing with the zombie apocalypse right now?

Yeah, you laughed, right of course, it is about the closest thing we know to a zombie apocalypse about it sure it is yes. I'm doing quarantine baking like apparently half of twitter, quarantine baking that’s a thing right.

It's totally a thing, it turns out I thought it was just me, again an experience of oneness and what is otherwise a crisis. To me, an easing or a newsletter is such an intimate medium, because you're coming into someone's inbox and I would say, you know if I hold up my phone, it's like I'm reading it right here. It's you know, you're really connecting with someone in their home, in their workplace and they're reading that and they're thinking, you know, they're identifying with what you're writing and that, to me, is also part of the persuasive power of it, Robert, is you're like so you're intimately connecting with and in your case, you know, thousands and thousands of subscribers.

Exactly and so, yeah, the potential for it is great and, you know, if you have a list of thousands and thousands of people, you can do things you can't with a list of 50 people, obviously. Right. But again, it's better than nothing. And it will grow over time. You know, we want to start perfectly, we wanted to you know, it's like I've seen people have taken forever a year to get going and it's like you can start tomorrow, do it, just do a distribution list of 10 of your best clients in Gmail in your Gmail you can create lists and you can create labels for those lists or tags, and then you just send it to all those people. Start with that later on, get an email management program like a Webber or MailChimp.

Sure, you could start with a free version of one of those, even just to kind of learn the ropes. But most important is to do it, you know, I've always again, I love the name action plan from the very first time I heard it and I think what's so important about Robert, is that you have always had a bias for action and implementation and that you've described your clients you know, I hear so many success stories from them. I mean, I'm a living success story, but I hear other success stories. One of the things that I thought was really interesting was how many of them a year ago you had said this, that they have a regular workout or physical fitness programs. Can you just talk for a minute about that kind of correlation?

It comes down to doing simple things in a repeated kind of way. So, for instance, my email newsletter. I do it every Monday and I do something else every Monday. I do not meet clients on Monday, so I have a date. Well, I'm catching up, I'm doing e-mail and coming up with creative ideas and I'm writing my e-mail newsletter and it's almost like I'm not working. It's hard. The other days my calendar is packed, so it's like when you go to the gym. You shouldn't go randomly, you should go to, you know, Wednesday or whatever, Monday, Wednesday, Friday at 6pm., and then you don't have to think about it. You don't have to think about whether or not I'm going to write something. It's marketing Monday newsletter day. It's just that's what I do on that day and therefore, it's not hard. I open up a document sometimes. I've been thinking about it and I have some ideas. Sometimes I don't know. As we've had this conversation, I'm already thinking of the one for next Monday, actually to talk about and then by the time I get there, I'm ready to go and it's true for anything like that.

Well, and you also prime your brain to deliver you those ideas on an ongoing basis and as you're saying, like you're getting ideas as we're talking I do the same thing, I'm getting ideas as we're talking, I will on a video call. I make little notes, like on a silly thing like that.

and then I'll transcribe those into a document where I track all my blog topics or easy topics or organic posts topics, whatever that is I'll get them in there and then I rotate that content. I don't know if this is something that you do, but I'll take something that was on my LinkedIn, especially if it performed well. I'll put that in my Facebook group and then I'll move that onto my personal page and then I'll say that was really, well, awesome. That's my e-mail newsletter. So somebody may see that more than one time and wrong and then if it performs well, I think it's worth them seeing it again. and, you know, I see people doing that and I never have a problem with it. I'm like, oh yeah, that one. I'm going to read that again or oh yeah, I read that, thanks and that, you know, that helps us to make the most of that content but it also, you know, I'm constantly getting those ideas, tracking those ideas and then implementing those ideas in some kind of writing form for just as a reminder that the way to get your emails and to get on your list is to go to actionplan.club

Yes, just scroll down and you'll see the report I'm giving away, you will get more meetings, more meetings, land more clients you will get that report and you'll get in my list and you'll be on my list for the rest of your life until you opt-out and then I'll be all inform you of the webinars and stuff that I'm doing and stuff like that.

Well, it's been so great to talk with you today, Robert. I mean I do, you know, I get to be just like I sincerely love talking with you and I sincerely learn things every time and feel excited just about the concrete specific things that I can go implement. So thank you so much for your time today and I encourage everyone to go and stay in touch with you.