1 00:00:00,150 --> 00:00:04,170 Gift biz on unwrapped episode 376. 2 00:00:04,290 --> 00:00:05,100 And yes, 3 00:00:05,190 --> 00:00:08,910 it's a bash At Tenten gifters bakers, 4 00:00:08,910 --> 00:00:12,540 crafters and makers pursuing your dream can be fun. 5 00:00:12,780 --> 00:00:16,230 Whether you have an established business or looking to start one. 6 00:00:16,230 --> 00:00:18,900 Now you are in the right place. 7 00:00:19,140 --> 00:00:21,510 This is gift to biz unwrapped, 8 00:00:21,750 --> 00:00:25,350 helping you turn your skill into a flourishing business. 9 00:00:25,620 --> 00:00:26,970 Join us for an episode, 10 00:00:26,970 --> 00:00:29,190 packed full of invaluable guidance, 11 00:00:29,340 --> 00:00:32,190 resources, and the support you need to grow. 12 00:00:32,190 --> 00:00:33,330 Your gift biz. 13 00:00:33,570 --> 00:00:37,410 Here is your host gift biz gal Sue moon Heights. 14 00:00:39,150 --> 00:00:39,600 Hi there. 15 00:00:39,660 --> 00:00:42,300 It's Sue and thanks for joining me here today. 16 00:00:43,080 --> 00:00:44,700 If you haven't been to a bash yet, 17 00:00:44,760 --> 00:00:45,810 hold tight. 18 00:00:45,960 --> 00:00:49,290 You're going to get the full experience in just a minute, 19 00:00:49,740 --> 00:00:53,550 but basically it starts off with a short training from yours. 20 00:00:53,550 --> 00:00:55,080 Truly today, 21 00:00:55,080 --> 00:00:59,190 the topic is why your product might not be selling. 22 00:00:59,820 --> 00:01:03,840 Then we get into the showcases with other handmade product creators, 23 00:01:03,870 --> 00:01:08,310 just like you they'll share some information about their business and 24 00:01:08,310 --> 00:01:12,060 you have the opportunity to see how others present themselves and 25 00:01:12,060 --> 00:01:15,600 also get to support others through the discounts they offer or 26 00:01:15,600 --> 00:01:17,250 collaborations they're seeking. 27 00:01:17,640 --> 00:01:21,960 The last bash resulted in some new wholesale orders and individual 28 00:01:21,960 --> 00:01:23,310 product sales too. 29 00:01:23,940 --> 00:01:24,750 And yes, 30 00:01:24,900 --> 00:01:26,520 you can be part of a bash. 31 00:01:26,940 --> 00:01:30,360 As long as you're an established handmade product business owner. 32 00:01:30,600 --> 00:01:32,520 I invite you to book your spot, 33 00:01:33,060 --> 00:01:35,370 go to gift biz on wrapped.com 34 00:01:35,400 --> 00:01:39,450 forward slash bash and find one of the bashes that fits 35 00:01:39,450 --> 00:01:42,960 your schedule as a handmade product maker, 36 00:01:43,170 --> 00:01:45,210 you make the most beautiful, 37 00:01:45,270 --> 00:01:48,540 delicious, and life enhancing products. 38 00:01:49,260 --> 00:01:53,100 I'm honestly so impressed with your talent and you always put 39 00:01:53,100 --> 00:01:54,360 a smile on my face. 40 00:01:54,390 --> 00:01:56,760 When I see your newest creations, 41 00:01:57,420 --> 00:02:01,110 I'm always watching and I'm also always listening. 42 00:02:01,770 --> 00:02:03,360 Let me back up here for a second. 43 00:02:04,080 --> 00:02:05,340 In our Facebook group, 44 00:02:05,370 --> 00:02:06,510 gift biz breeze. 45 00:02:06,840 --> 00:02:09,600 I asked you a while back what you need help with 46 00:02:09,600 --> 00:02:10,710 the most right now. 47 00:02:11,130 --> 00:02:13,440 And you totally surprised me. 48 00:02:14,250 --> 00:02:16,800 It wasn't email marketing strategy. 49 00:02:17,400 --> 00:02:21,330 It wasn't doing video or any number of topics that make 50 00:02:21,330 --> 00:02:23,430 up a solid growing business. 51 00:02:23,880 --> 00:02:28,320 Nope. What you are asking for help with is social media 52 00:02:28,320 --> 00:02:32,340 posting. What you've told me is you're putting in the time 53 00:02:32,760 --> 00:02:34,140 you're posting frequently, 54 00:02:34,350 --> 00:02:36,990 maybe even several times a day, 55 00:02:37,590 --> 00:02:41,430 and you're discouraged because you aren't seeing any of this move 56 00:02:41,430 --> 00:02:42,960 the needle for your sales. 57 00:02:43,710 --> 00:02:45,300 I hear your frustration. 58 00:02:45,780 --> 00:02:48,030 Some of you have even told me you're at the point 59 00:02:48,030 --> 00:02:51,870 of throwing in the towel on social media altogether, 60 00:02:52,950 --> 00:02:56,040 wait, please don't do that. 61 00:02:56,700 --> 00:02:59,620 Here's the thing some adjustments needed. 62 00:03:00,130 --> 00:03:04,600 That's all you see putting in more time posting the same 63 00:03:04,600 --> 00:03:08,200 way isn't going to magically bring in sales. 64 00:03:08,710 --> 00:03:11,860 You need to change the way you're posting and what you're 65 00:03:11,860 --> 00:03:14,860 posting. You don't need to put in more work. 66 00:03:14,980 --> 00:03:17,140 You need to put in the right work. 67 00:03:17,440 --> 00:03:19,330 And that's when things will change. 68 00:03:20,230 --> 00:03:22,300 So based on all of your comments, 69 00:03:22,420 --> 00:03:24,730 I decided to create your solution. 70 00:03:25,360 --> 00:03:30,310 It's called content for makers and is specifically created for handmade 71 00:03:30,310 --> 00:03:34,630 product makers like you because when you get your posting strategy 72 00:03:34,630 --> 00:03:35,500 and topics, 73 00:03:35,500 --> 00:03:38,920 right, everything else falls into place. 74 00:03:39,670 --> 00:03:43,300 Content for makers will enlighten you as to why your current 75 00:03:43,300 --> 00:03:47,080 social media activities aren't converting into sales. 76 00:03:47,590 --> 00:03:50,500 It will also show you how to put in less time 77 00:03:50,800 --> 00:03:55,570 and start seeing activity that will lead to increased sales. 78 00:03:56,410 --> 00:03:59,380 Just imagine a day when you know exactly what to post 79 00:03:59,620 --> 00:04:02,020 and get it done in five minutes or less, 80 00:04:02,560 --> 00:04:05,590 then you can interact with your potential clients, 81 00:04:06,070 --> 00:04:08,770 deepen relationships with those you already know. 82 00:04:09,250 --> 00:04:13,180 And all of this continues to build upon itself naturally. 83 00:04:13,810 --> 00:04:15,940 Yes, this really is possible. 84 00:04:16,900 --> 00:04:22,000 Content for makers includes a step-by-step strategy to formulate your unique 85 00:04:22,000 --> 00:04:25,870 plan based on your products and your business. 86 00:04:26,650 --> 00:04:30,460 Then you'll get 375 social media prompts. 87 00:04:30,730 --> 00:04:35,920 That's over a full year of ideas along with the 375 88 00:04:35,920 --> 00:04:41,050 prompts also comm 375 image suggestions. 89 00:04:41,320 --> 00:04:43,360 So you're not left hanging on the creative. 90 00:04:44,200 --> 00:04:47,890 These prompts and image suggestions can be used for all platforms 91 00:04:47,920 --> 00:04:51,010 and all types of posting to images, 92 00:04:51,310 --> 00:04:52,330 live streaming, 93 00:04:52,420 --> 00:04:54,970 reals, even email topics. 94 00:04:55,630 --> 00:04:57,610 There's more to content for makers too. 95 00:04:58,000 --> 00:04:59,290 To see all the details, 96 00:04:59,350 --> 00:05:02,260 jump over to give to biz unwrapped.com 97 00:05:02,500 --> 00:05:04,750 forward slash content for makers. 98 00:05:05,140 --> 00:05:08,410 But honestly at only $27, 99 00:05:08,770 --> 00:05:09,730 it's a no brainer. 100 00:05:10,240 --> 00:05:13,690 Plus you only have to buy it once for use year 101 00:05:13,690 --> 00:05:14,650 after year. 102 00:05:15,460 --> 00:05:19,720 Why Kurian posting as you've been doing all along expecting to 103 00:05:19,720 --> 00:05:20,950 see different results, 104 00:05:21,280 --> 00:05:25,090 sign up for content for makers now and see the transformation 105 00:05:25,090 --> 00:05:29,830 of your posting experience change right before your very eyes, 106 00:05:30,460 --> 00:05:31,090 gift biz, 107 00:05:31,090 --> 00:05:36,460 unwrapped.com forward slash content for makers ready and waiting for your 108 00:05:36,460 --> 00:05:38,560 immediate access right now. 109 00:05:39,070 --> 00:05:43,300 Okay. It's time let's get into today's bash. 110 00:05:48,580 --> 00:05:50,560 Welcome to our next gift. 111 00:05:50,560 --> 00:05:51,610 Biz bash. 112 00:05:52,030 --> 00:05:55,720 I'm here with some fabulous maker business owners that you'll be 113 00:05:55,720 --> 00:05:57,500 hearing from shortly, 114 00:05:57,800 --> 00:06:00,380 but as now is a tradition with the bash. 115 00:06:00,410 --> 00:06:03,320 I'm going to do a little bit of training first and 116 00:06:03,350 --> 00:06:06,950 today we're going to be talking about four reasons why your 117 00:06:06,950 --> 00:06:10,010 product might not be salad. 118 00:06:10,880 --> 00:06:11,960 And oh my gosh. 119 00:06:11,990 --> 00:06:13,910 How discouraging is that? 120 00:06:14,180 --> 00:06:19,670 When you spend so much time making a product researching where 121 00:06:19,670 --> 00:06:21,320 to go for a craft show, 122 00:06:21,320 --> 00:06:22,430 for example, 123 00:06:22,460 --> 00:06:25,760 or putting things up on your website or whatever it is 124 00:06:25,850 --> 00:06:28,010 and your product's not moving, 125 00:06:28,070 --> 00:06:29,000 it's crickets, 126 00:06:29,000 --> 00:06:33,770 you're not hearing or seeing any increase in your numbers. 127 00:06:34,220 --> 00:06:35,240 So frustrating. 128 00:06:35,630 --> 00:06:38,630 So I want to talk about four areas that you should 129 00:06:38,630 --> 00:06:41,450 consider. If you're seeing this happening to you, 130 00:06:41,900 --> 00:06:46,040 the first one is not having your company niched down. 131 00:06:46,490 --> 00:06:50,240 And I like explaining this by a little bit of a 132 00:06:50,240 --> 00:06:53,480 story. So let's say you're going to a craft show. 133 00:06:53,870 --> 00:06:56,120 You walk into the show and you're looking at all the 134 00:06:56,120 --> 00:06:58,280 booths and what they have to offer. 135 00:06:58,730 --> 00:07:03,230 And you come upon this one booth and on the table 136 00:07:03,260 --> 00:07:05,120 are handmade greeting cards. 137 00:07:05,540 --> 00:07:08,810 Maybe there's some really pretty B2 jewelry. 138 00:07:09,020 --> 00:07:11,810 And there are some macrame wall hangings. 139 00:07:12,410 --> 00:07:14,750 All of these are beautiful unto their own, 140 00:07:14,750 --> 00:07:17,900 right? But as the maker, 141 00:07:17,900 --> 00:07:19,340 when you talk to the maker, 142 00:07:19,370 --> 00:07:21,740 they are making all of these different things. 143 00:07:22,250 --> 00:07:24,590 So just think about that for a second. 144 00:07:24,800 --> 00:07:26,720 Just get a visual in your head of what that looks 145 00:07:26,720 --> 00:07:30,080 like. Now you go on and you go to the next 146 00:07:30,080 --> 00:07:32,960 table and at the next table, 147 00:07:33,140 --> 00:07:34,220 all that is, 148 00:07:34,220 --> 00:07:36,560 there are handmade greeting cards, 149 00:07:37,160 --> 00:07:38,570 all kinds of different sizes, 150 00:07:38,570 --> 00:07:39,800 different themes, 151 00:07:40,280 --> 00:07:43,010 similar style amongst everything. 152 00:07:43,040 --> 00:07:46,460 And you talk to that maker and her specialty is the 153 00:07:46,460 --> 00:07:50,570 cards. She can talk about the paper that she uses or 154 00:07:50,570 --> 00:07:54,080 her style or why she puts the sayings on the cards 155 00:07:54,080 --> 00:07:54,800 that she does, 156 00:07:54,800 --> 00:07:55,460 et cetera. 157 00:07:56,030 --> 00:07:58,700 And so if you compare these two types of booths, 158 00:07:58,730 --> 00:08:00,020 one against another, 159 00:08:00,380 --> 00:08:03,260 you can clearly say that the person who's making the cards, 160 00:08:03,320 --> 00:08:04,580 that is their specialty, 161 00:08:05,060 --> 00:08:07,550 what's the specialty of that other maker. 162 00:08:07,580 --> 00:08:09,800 Who's making all three of those things. 163 00:08:10,460 --> 00:08:12,680 There is no specialty, 164 00:08:13,040 --> 00:08:16,310 which really puts her more like a gift shop. 165 00:08:16,910 --> 00:08:19,220 And so if you were looking to buy cards, 166 00:08:19,220 --> 00:08:19,820 let's say, 167 00:08:19,850 --> 00:08:21,290 who would you probably buy from? 168 00:08:21,680 --> 00:08:24,230 You're going to buy from the person who is the expert, 169 00:08:24,230 --> 00:08:27,170 who this is the one single focus of their business. 170 00:08:27,560 --> 00:08:29,420 Do you probably buy from the second table? 171 00:08:29,780 --> 00:08:35,750 Okay. So this added level of specialization helps you get sales 172 00:08:36,140 --> 00:08:39,590 because people want to buy from someone who is all in 173 00:08:39,740 --> 00:08:40,550 on one thing. 174 00:08:40,970 --> 00:08:44,540 So this potentially could be a reason why you're missing out 175 00:08:44,540 --> 00:08:45,230 on sales. 176 00:08:45,620 --> 00:08:50,030 If you're making and presenting just a huge table of all 177 00:08:50,120 --> 00:08:52,070 different types of things that you make, 178 00:08:52,070 --> 00:08:54,620 that aren't in any way connected to each other. 179 00:08:54,990 --> 00:08:59,040 You're looking more like a gift shop than a crafting specialist. 180 00:08:59,460 --> 00:09:00,600 Okay. That's number one. 181 00:09:01,050 --> 00:09:05,010 Number two kind of goes along the same lines of what 182 00:09:05,010 --> 00:09:06,180 you're presenting out. 183 00:09:06,690 --> 00:09:09,630 But this has to do with how many products you're actually 184 00:09:09,630 --> 00:09:13,140 showing. And it's possible if you're not getting sales that you're 185 00:09:13,140 --> 00:09:17,280 actually presenting too many products. 186 00:09:17,850 --> 00:09:20,610 Have you heard the saying that a confused mind, 187 00:09:20,640 --> 00:09:21,600 doesn't buy. 188 00:09:22,170 --> 00:09:26,010 I've seen myself do this often where I'll go and I'll 189 00:09:26,010 --> 00:09:26,820 be looking at something. 190 00:09:26,940 --> 00:09:28,080 Maybe it's online, 191 00:09:28,110 --> 00:09:29,310 maybe it's in person. 192 00:09:29,370 --> 00:09:32,220 And there are just so many options. 193 00:09:32,580 --> 00:09:34,500 It starts to make my head hurt. 194 00:09:34,980 --> 00:09:37,290 And then instead of picking one, 195 00:09:37,290 --> 00:09:39,390 because you always feel like you have to pick the right 196 00:09:39,390 --> 00:09:41,250 one. You walk away. 197 00:09:41,610 --> 00:09:44,100 There was a study done in Menlo park, 198 00:09:44,130 --> 00:09:46,680 California by Wilson and sons. 199 00:09:46,950 --> 00:09:50,220 And they illustrated this point perfectly. 200 00:09:50,220 --> 00:09:53,250 So what they did was on one Sunday, 201 00:09:53,280 --> 00:09:56,790 they were out at a show and they had six flavors 202 00:09:56,790 --> 00:09:59,670 of their jams lined up where people could taste all six 203 00:09:59,670 --> 00:10:04,050 flavors. They watched the numbers for the timeframe that they were 204 00:10:04,050 --> 00:10:04,620 out there. 205 00:10:04,650 --> 00:10:06,180 40 people stopped. 206 00:10:06,210 --> 00:10:06,750 This is Sunday. 207 00:10:06,750 --> 00:10:07,290 Number one, 208 00:10:07,320 --> 00:10:08,610 40 people stopped. 209 00:10:09,240 --> 00:10:13,140 And of the 40 people who stopped and tasted the six 210 00:10:13,140 --> 00:10:14,310 jam options. 211 00:10:14,730 --> 00:10:20,010 30% of them bought now the next Sunday they thought, 212 00:10:20,340 --> 00:10:22,980 wow, how can we increase our numbers? 213 00:10:23,400 --> 00:10:26,940 Well, we're going to increase our numbers by increasing the options 214 00:10:26,940 --> 00:10:28,770 that people can purchase. 215 00:10:29,250 --> 00:10:33,000 Thinking either people will find flavors that they like better, 216 00:10:33,000 --> 00:10:33,780 that they'll purchase, 217 00:10:33,780 --> 00:10:35,190 which will prompt a purchase, 218 00:10:35,640 --> 00:10:37,590 or people will buy more, 219 00:10:37,950 --> 00:10:39,120 all the different flavors. 220 00:10:39,630 --> 00:10:40,830 The result of that Sunday, 221 00:10:40,830 --> 00:10:41,700 number two, 222 00:10:41,880 --> 00:10:42,810 same time. 223 00:10:43,200 --> 00:10:46,560 So all of the parameters were equal like a science test. 224 00:10:47,490 --> 00:10:50,520 They presented 24 flavors. 225 00:10:51,180 --> 00:10:52,680 More people stopped. 226 00:10:52,680 --> 00:10:57,330 60 people stopped versus the 40 from the prior Sunday, 227 00:10:57,630 --> 00:11:02,550 but catch this only 3% of people purchase. 228 00:11:03,210 --> 00:11:08,010 So 3% of people purchased when there were 24 flavors, 229 00:11:08,550 --> 00:11:12,990 30% people purchased when there were only six flavors. 230 00:11:13,530 --> 00:11:15,360 If you run the numbers out, 231 00:11:15,510 --> 00:11:21,510 that's six times greater sales with less products being presented, 232 00:11:22,110 --> 00:11:22,980 kind of interesting. 233 00:11:23,670 --> 00:11:27,870 Another example of this from another big brand Procter and gamble 234 00:11:27,870 --> 00:11:31,260 with crest toothpaste back in, 235 00:11:31,260 --> 00:11:33,900 I forget if it was the eighties or the nineties, 236 00:11:34,350 --> 00:11:38,070 they decided they were going to expand their flavors of toothpaste. 237 00:11:38,130 --> 00:11:42,840 And they actually went up to 50 different flavors of toothpaste. 238 00:11:43,380 --> 00:11:44,250 Do you know what happened? 239 00:11:44,940 --> 00:11:50,340 They had been at 50% market share with just one flavor. 240 00:11:50,790 --> 00:11:55,690 They dropped down to 20% and it was the first time 241 00:11:55,750 --> 00:11:57,760 ever. They actually dropped in their market, 242 00:11:57,760 --> 00:12:01,480 share below Colgate and here they thought they were doing such 243 00:12:01,480 --> 00:12:02,560 a great thing. 244 00:12:02,590 --> 00:12:02,800 You know, 245 00:12:02,800 --> 00:12:06,490 adding all these flavors and it ended up backfiring on them. 246 00:12:07,000 --> 00:12:10,390 So as you think about products that you're putting on your 247 00:12:10,390 --> 00:12:13,150 website, what you're doing at shows, 248 00:12:13,330 --> 00:12:16,300 just keep this in the back of your mind about how 249 00:12:16,300 --> 00:12:18,670 many options you're actually presenting. 250 00:12:18,730 --> 00:12:22,630 And are you confusing your customers, 251 00:12:22,630 --> 00:12:26,920 your potential customers by just giving too many options. 252 00:12:27,550 --> 00:12:32,170 Now, the solution to this can be that you can talk 253 00:12:32,170 --> 00:12:34,330 about other options that are available. 254 00:12:34,660 --> 00:12:37,210 Confusion can come with lots of different things. 255 00:12:37,210 --> 00:12:38,740 You have too many sizes, 256 00:12:38,740 --> 00:12:42,760 you have too many different styles or flavors or colors, 257 00:12:43,120 --> 00:12:44,530 all those different options. 258 00:12:44,920 --> 00:12:47,340 But let's say if you have sense, 259 00:12:47,340 --> 00:12:49,060 so I'm going to go with my candles. 260 00:12:49,060 --> 00:12:49,360 You know, 261 00:12:49,360 --> 00:12:51,100 I use this as an example all the time. 262 00:12:51,670 --> 00:12:53,530 Maybe you only present the top. 263 00:12:53,620 --> 00:12:54,640 I'm just go with six. 264 00:12:54,640 --> 00:12:57,550 Since we were talking about that number with the jams six 265 00:12:57,550 --> 00:12:58,750 different sense, 266 00:12:59,050 --> 00:13:02,320 and maybe there's two sizes with each of those scents. 267 00:13:02,860 --> 00:13:06,790 Yes. You may carry other sense or have the ability to 268 00:13:06,790 --> 00:13:08,740 make other specialty sense. 269 00:13:08,740 --> 00:13:09,580 If you will, 270 00:13:10,000 --> 00:13:11,770 and maybe not sizes, 271 00:13:11,770 --> 00:13:13,360 maybe we'll just stick with those sizes. 272 00:13:13,750 --> 00:13:15,640 You can always talk with people about that. 273 00:13:15,640 --> 00:13:18,340 You don't have to necessarily though be presenting it up. 274 00:13:18,640 --> 00:13:20,920 So just that point of confusion once again. 275 00:13:21,370 --> 00:13:23,170 So that's the second point. 276 00:13:23,380 --> 00:13:24,640 Now the third one. 277 00:13:25,150 --> 00:13:26,080 Oh my gosh. 278 00:13:26,110 --> 00:13:29,380 I know I'm guilty of this and I bet you guys 279 00:13:29,380 --> 00:13:30,220 might be too. 280 00:13:30,280 --> 00:13:35,410 And this is you spend more of your time making versus 281 00:13:35,650 --> 00:13:37,210 marketing. You know, 282 00:13:37,210 --> 00:13:40,690 it's so easy for us to make what we sell because 283 00:13:40,690 --> 00:13:42,460 that's how we got into it in the first place. 284 00:13:42,460 --> 00:13:45,310 We love just the whole thing of creating. 285 00:13:45,610 --> 00:13:48,700 We love it's comfortable put some music on. 286 00:13:48,730 --> 00:13:51,280 Maybe you listened to a podcast it's, 287 00:13:51,280 --> 00:13:53,680 you're in your zone and you may, 288 00:13:54,340 --> 00:13:57,580 but here's the thing you actually need to be spending more 289 00:13:57,580 --> 00:14:00,970 time marketing than making, 290 00:14:01,180 --> 00:14:03,550 because it's easy to build up inventory. 291 00:14:03,580 --> 00:14:05,600 But if no one is buying, 292 00:14:06,190 --> 00:14:08,020 then you really aren't in business. 293 00:14:08,020 --> 00:14:08,950 You're not making money. 294 00:14:09,430 --> 00:14:11,770 So marketing is super important. 295 00:14:11,800 --> 00:14:14,500 Now here's the thing about marketing that I think we also 296 00:14:14,500 --> 00:14:18,490 often forget marketing means you need to tell people who you 297 00:14:18,490 --> 00:14:20,740 are, that your exist in what you offer. 298 00:14:20,800 --> 00:14:24,550 Right? The thing is you need to tell people more than 299 00:14:24,550 --> 00:14:26,830 once and I've been guilty of this too. 300 00:14:27,220 --> 00:14:27,580 I think, 301 00:14:27,580 --> 00:14:28,030 well, gosh, 302 00:14:28,060 --> 00:14:29,260 I went in to give for this reason, 303 00:14:29,260 --> 00:14:32,470 I told everybody about such-and-such well, 304 00:14:32,470 --> 00:14:33,040 guess what? 305 00:14:33,190 --> 00:14:36,370 Not everybody is in the Facebook group at the same time, 306 00:14:36,370 --> 00:14:38,710 listening to my live show, 307 00:14:38,740 --> 00:14:42,340 right? Or not everyone sees a post or shares a post 308 00:14:42,340 --> 00:14:43,720 or gets the word. 309 00:14:44,170 --> 00:14:46,780 And even if they did many times, 310 00:14:46,780 --> 00:14:50,140 we need to see it over and over again, 311 00:14:50,560 --> 00:14:52,010 before we actually get it, 312 00:14:52,100 --> 00:14:52,880 understand it, 313 00:14:52,910 --> 00:14:55,670 buy into it and want to acquire your product. 314 00:14:56,210 --> 00:15:00,470 So you need to be telling people more than you think 315 00:15:00,470 --> 00:15:02,930 you do because not everyone is listening all the time. 316 00:15:03,290 --> 00:15:04,340 Plus think about it. 317 00:15:04,340 --> 00:15:04,760 I mean, 318 00:15:04,820 --> 00:15:07,040 how many people are multitasking all at one time? 319 00:15:07,640 --> 00:15:09,200 So in terms of marketing, 320 00:15:09,230 --> 00:15:13,580 tell them more often than you think on more channels than 321 00:15:13,580 --> 00:15:14,450 you think, 322 00:15:14,720 --> 00:15:14,900 you know, 323 00:15:14,900 --> 00:15:15,740 you might say, 324 00:15:15,770 --> 00:15:16,370 oh, well, 325 00:15:16,460 --> 00:15:17,690 I'm not going to put this on Facebook. 326 00:15:17,690 --> 00:15:21,950 Cause I already did on Instagram or somewhere else. 327 00:15:22,460 --> 00:15:27,260 But actually you should be putting things everywhere so that people 328 00:15:27,260 --> 00:15:28,280 get the message, 329 00:15:28,760 --> 00:15:29,720 more marketing, 330 00:15:30,380 --> 00:15:31,310 less making. 331 00:15:32,180 --> 00:15:38,540 And finally point number four is not conveying confidence and the 332 00:15:38,540 --> 00:15:41,450 belief in what you're making and how valuable it is for 333 00:15:41,450 --> 00:15:42,320 your customers. 334 00:15:43,370 --> 00:15:44,270 When did I do this? 335 00:15:44,300 --> 00:15:47,420 Oh, I think I just did an Instagram post about this. 336 00:15:47,810 --> 00:15:50,990 Showing the template for your elevator speech. 337 00:15:51,080 --> 00:15:52,910 I actually call it an introduction message, 338 00:15:52,940 --> 00:15:54,260 but an elevator speech. 339 00:15:54,710 --> 00:15:55,850 I'm not going to ask for hands. 340 00:15:55,850 --> 00:15:58,010 Cause I can't see everybody who's listening here. 341 00:15:58,040 --> 00:16:00,920 But how do you feel when you, 342 00:16:00,950 --> 00:16:02,570 when someone asks you the question? 343 00:16:02,570 --> 00:16:04,100 Well, tell me about your business. 344 00:16:04,580 --> 00:16:07,700 Do you like stumble a little bit over your words and 345 00:16:07,700 --> 00:16:08,690 say, oh well, 346 00:16:08,720 --> 00:16:09,170 you know, 347 00:16:09,230 --> 00:16:12,470 and you kind of take a step back versus taking a 348 00:16:12,470 --> 00:16:15,500 step forward and recognizing that this is an opportunity for you 349 00:16:15,500 --> 00:16:18,410 to talk with pride about what you're making and what you 350 00:16:18,410 --> 00:16:21,290 do. And I see this all the time. 351 00:16:21,290 --> 00:16:22,400 I also see it, 352 00:16:22,550 --> 00:16:25,430 not so much in the bashes cause you guys come prepared. 353 00:16:25,790 --> 00:16:27,770 But when we're talking, 354 00:16:28,220 --> 00:16:29,990 I don't know when people come to our booths, 355 00:16:30,080 --> 00:16:31,910 Anita, you are often in the boot, 356 00:16:31,910 --> 00:16:34,430 the trade show booths with me and we talk about business 357 00:16:34,430 --> 00:16:35,480 and what do you do? 358 00:16:35,480 --> 00:16:36,410 What do you make? 359 00:16:36,590 --> 00:16:39,950 There are many times that people step back and they're timid 360 00:16:39,950 --> 00:16:42,350 in presenting what they're doing. 361 00:16:42,740 --> 00:16:44,300 I'll say the craft shows too. 362 00:16:44,330 --> 00:16:45,500 When I start talking, 363 00:16:45,530 --> 00:16:49,100 people will not necessarily initiate unless I start the conversation. 364 00:16:49,100 --> 00:16:50,270 And I'm the customer. 365 00:16:50,720 --> 00:16:54,500 So consider if you're not making as many sales as you 366 00:16:54,500 --> 00:16:57,200 would like how you're presenting your business, 367 00:16:57,740 --> 00:17:02,690 not even when you're just quote unquote on because you're behind 368 00:17:02,750 --> 00:17:05,270 a booth or at your booth at a show. 369 00:17:05,600 --> 00:17:07,820 But when you're out at parties and people ask you what 370 00:17:07,820 --> 00:17:09,530 you do and you say, 371 00:17:09,560 --> 00:17:10,550 oh, I'm in business. 372 00:17:10,580 --> 00:17:14,180 And then you start talking really calmly or mumbling or that 373 00:17:14,180 --> 00:17:14,900 type of thing. 374 00:17:15,350 --> 00:17:19,490 No, you want to present your business with confidence and excitement 375 00:17:19,580 --> 00:17:24,650 and knowing that what your product provides the right customer does 376 00:17:24,650 --> 00:17:25,310 them. Well, 377 00:17:25,370 --> 00:17:27,710 it brings beauty into their life. 378 00:17:27,710 --> 00:17:31,760 If you provide something that's decorative that you are giving them 379 00:17:31,760 --> 00:17:32,810 a meal solution. 380 00:17:32,810 --> 00:17:36,560 If you make spices or meal kits or things like that, 381 00:17:36,920 --> 00:17:39,830 if you have pampering products and you know that they're a 382 00:17:39,830 --> 00:17:43,070 hundred percent natural and healthy and good for you, 383 00:17:43,430 --> 00:17:46,640 you are bringing out and making things for us that we 384 00:17:46,640 --> 00:17:48,830 want and make our lives better. 385 00:17:49,200 --> 00:17:51,450 And that's what you have to relay in your conversation to 386 00:17:51,450 --> 00:17:56,730 people. It's the mindset of the business owner and having that 387 00:17:56,730 --> 00:18:00,210 confidence that it's going to make people have confidence in you 388 00:18:00,210 --> 00:18:01,860 and the products that you sell. 389 00:18:02,640 --> 00:18:03,510 So in summary, 390 00:18:03,510 --> 00:18:08,880 again, the four reasons why your product may not be selling 391 00:18:09,390 --> 00:18:11,250 first off as a business owner, 392 00:18:11,250 --> 00:18:15,600 you haven't niched down to a singular or a small group 393 00:18:15,600 --> 00:18:16,290 of products. 394 00:18:16,350 --> 00:18:19,230 So you can be seen as the expert in that field. 395 00:18:19,680 --> 00:18:20,610 Number two, 396 00:18:20,940 --> 00:18:22,500 you present too many products, 397 00:18:22,500 --> 00:18:24,540 so it gets confusing for a customer. 398 00:18:24,540 --> 00:18:28,500 And then they just click off the website or walk away. 399 00:18:29,070 --> 00:18:30,060 Number three, 400 00:18:30,150 --> 00:18:33,750 you spend more time making than marketing, 401 00:18:34,230 --> 00:18:34,680 flip it, 402 00:18:35,300 --> 00:18:37,530 spend more time marketing than making. 403 00:18:37,950 --> 00:18:42,660 And finally that you're not showing up with confidence and pride 404 00:18:42,660 --> 00:18:43,620 and commitment. 405 00:18:43,740 --> 00:18:47,340 And knowing that what you offer is a value to the 406 00:18:47,340 --> 00:18:51,030 customer. You have to show that first versus I think we 407 00:18:51,030 --> 00:18:53,550 kind of look for a trigger that people are going to 408 00:18:53,550 --> 00:18:54,540 like and accept it. 409 00:18:55,230 --> 00:18:57,120 We've got to be the one that presents it. 410 00:18:57,690 --> 00:19:01,410 Okay. If you want to talk about this further, 411 00:19:01,410 --> 00:19:02,640 we can certainly do so. 412 00:19:02,640 --> 00:19:05,220 The best place to do that over is in the Facebook 413 00:19:05,220 --> 00:19:07,050 group, gift biz breeze. 414 00:19:07,410 --> 00:19:09,390 I'd love to have you come and join us there. 415 00:19:09,390 --> 00:19:11,340 If you aren't already there. 416 00:19:11,760 --> 00:19:14,340 For those of you who are here today and doing the 417 00:19:14,340 --> 00:19:15,300 bash with me. 418 00:19:15,720 --> 00:19:17,670 Any comments about this, 419 00:19:17,760 --> 00:19:21,000 any thoughts or any questions we were just talking about? 420 00:19:21,570 --> 00:19:24,390 Just let me know when you can unmute yourself and say 421 00:19:24,390 --> 00:19:27,120 something. This is Gloria here. 422 00:19:27,780 --> 00:19:29,070 I would say that I, 423 00:19:29,190 --> 00:19:32,400 I, I would say that I have been guilty of not 424 00:19:32,400 --> 00:19:37,140 marketing enough to be making more and less marketing, 425 00:19:37,170 --> 00:19:40,140 but mark come in is definitely the key. 426 00:19:40,560 --> 00:19:43,350 It has helped when I make that a number one, 427 00:19:43,350 --> 00:19:46,890 focus. You see the difference when you're recognizing it and really 428 00:19:46,890 --> 00:19:48,420 funneling your energy there. 429 00:19:49,110 --> 00:19:50,310 Yes. Yeah. 430 00:19:50,580 --> 00:19:51,480 That makes sense. 431 00:19:51,780 --> 00:19:54,930 Excellent. It's really just remembering to do it, 432 00:19:55,050 --> 00:19:57,510 putting it on your calendar and putting it in your schedule 433 00:19:57,510 --> 00:19:58,950 or whatever to make sure you do it. 434 00:20:01,020 --> 00:20:02,010 Any other comments? 435 00:20:02,490 --> 00:20:02,760 Go ahead, 436 00:20:02,790 --> 00:20:06,060 Anita. So I am a gifting company. 437 00:20:06,330 --> 00:20:10,020 Okay. So if I would be at a local event like 438 00:20:10,080 --> 00:20:13,020 that, What, 439 00:20:13,560 --> 00:20:16,740 because I do offer a variety of different products. 440 00:20:17,310 --> 00:20:19,080 What would I do? 441 00:20:19,830 --> 00:20:23,070 Like obviously customers have been is our number one product, 442 00:20:23,550 --> 00:20:25,980 but what would you suggest doing? 443 00:20:26,010 --> 00:20:29,430 If I was asked to put up the display for a 444 00:20:29,430 --> 00:20:31,950 local networking event to, 445 00:20:32,010 --> 00:20:34,860 for the services that I offer ribbon is just one of 446 00:20:34,860 --> 00:20:36,060 the things that we do. 447 00:20:36,240 --> 00:20:39,720 It happens to be the number one product that we sell, 448 00:20:39,720 --> 00:20:43,050 but that ribbon can be added to so many other different 449 00:20:43,050 --> 00:20:45,150 products to enhance other products. 450 00:20:45,780 --> 00:20:49,150 So finding that one product might be, 451 00:20:49,570 --> 00:20:52,690 or one specialty might be a difficult thing for me. 452 00:20:53,050 --> 00:20:54,160 Any suggestions? 453 00:20:54,550 --> 00:20:55,780 Absolutely. So, 454 00:20:55,810 --> 00:20:59,080 and you're in transition too right now of your business. 455 00:20:59,500 --> 00:21:04,900 Absolutely. But I look at you and your umbrella is branding, 456 00:21:05,470 --> 00:21:09,790 right? Like you are becoming a branding expert to get your 457 00:21:09,820 --> 00:21:11,950 messaging out through gifts, 458 00:21:12,130 --> 00:21:13,180 custom ribbon, 459 00:21:13,270 --> 00:21:14,950 other products that you provide, 460 00:21:14,950 --> 00:21:20,620 but your overall umbrella is helping other businesses brand themselves properly. 461 00:21:20,650 --> 00:21:23,860 And getting that branding in a visual sense, 462 00:21:23,860 --> 00:21:24,370 I'll say, 463 00:21:24,760 --> 00:21:26,710 because there's so much more to branding than that. 464 00:21:26,860 --> 00:21:30,370 But the visual branding aspect is your specialty. 465 00:21:30,790 --> 00:21:33,010 So when you're out at shows or when you're talking with 466 00:21:33,010 --> 00:21:38,710 people, the benefit is more than the product for you. 467 00:21:39,430 --> 00:21:40,900 So that's the way I would think of it. 468 00:21:41,260 --> 00:21:42,640 So then you offer different things. 469 00:21:42,640 --> 00:21:47,140 You put ribbons on different types of products for different events, 470 00:21:47,200 --> 00:21:49,450 or you provide ribbon for them to just be able to 471 00:21:49,450 --> 00:21:50,800 put it on their products. 472 00:21:51,250 --> 00:21:53,110 And then all the other things that you do too. 473 00:21:53,110 --> 00:21:54,820 I think the overlay is branding there. 474 00:21:55,090 --> 00:21:55,540 Thank you. 475 00:21:56,410 --> 00:21:57,070 You're welcome. 476 00:21:57,400 --> 00:21:59,110 I have a question Sophie here. 477 00:21:59,350 --> 00:21:59,920 So yeah, 478 00:22:00,050 --> 00:22:02,410 so I do two different products. 479 00:22:02,410 --> 00:22:06,040 One is craft kits and the other is paper earrings. 480 00:22:06,430 --> 00:22:07,810 So about the craft kits, 481 00:22:07,840 --> 00:22:09,550 I currently have two options, 482 00:22:09,550 --> 00:22:10,990 which I have at crawfish. 483 00:22:11,530 --> 00:22:14,710 I always feel like there's not enough options for them, 484 00:22:15,160 --> 00:22:18,130 but then once you said that if there's too many options 485 00:22:18,130 --> 00:22:18,790 in the needs, 486 00:22:18,790 --> 00:22:19,750 do confusion. 487 00:22:19,840 --> 00:22:23,710 I am doubting whether I should add more options are not. 488 00:22:24,370 --> 00:22:25,750 What do you think about that? 489 00:22:25,930 --> 00:22:29,740 I wouldn't because especially when you're doing things at a craft 490 00:22:29,740 --> 00:22:33,550 fair, you want them to make their choice quickly and get 491 00:22:33,550 --> 00:22:34,900 into the making. 492 00:22:35,320 --> 00:22:39,340 But maybe what you do is at each craft fair, 493 00:22:39,370 --> 00:22:40,810 you have different options, 494 00:22:41,740 --> 00:22:42,460 only two. 495 00:22:43,090 --> 00:22:46,570 And then you could also show them if you're enjoying this 496 00:22:46,660 --> 00:22:50,830 making, then there are other designs that you could do online, 497 00:22:50,860 --> 00:22:52,900 but it's specifically at the show, 498 00:22:52,900 --> 00:22:53,830 no. Or at, 499 00:22:53,830 --> 00:22:54,940 at your tables, 500 00:22:55,390 --> 00:22:56,650 I would just do a couple. 501 00:22:57,430 --> 00:22:59,110 Okay. Anita, 502 00:22:59,680 --> 00:23:01,450 I'd like to add to that Sophie. 503 00:23:01,480 --> 00:23:02,620 See for me, 504 00:23:03,220 --> 00:23:04,600 and I know what you do, 505 00:23:04,660 --> 00:23:05,830 but for me, 506 00:23:05,830 --> 00:23:10,930 I look at your earrings and your classes are only two 507 00:23:11,290 --> 00:23:14,500 major products that you're offering ended event. 508 00:23:15,010 --> 00:23:16,150 When you look at yearnings, 509 00:23:16,180 --> 00:23:19,420 even if you have multiple numbers or different styles of your 510 00:23:19,420 --> 00:23:21,190 ex, they're all still earrings, 511 00:23:21,670 --> 00:23:23,770 same thing with the class kits, 512 00:23:24,250 --> 00:23:26,200 they're all still crafted kits. 513 00:23:26,800 --> 00:23:28,150 It's still one product, 514 00:23:28,150 --> 00:23:29,710 just different variety. 515 00:23:30,460 --> 00:23:32,830 I just want to tell you that one expert, 516 00:23:33,040 --> 00:23:34,090 Sophie. Exactly, 517 00:23:34,360 --> 00:23:37,690 exactly. And quilling is your one specialty. 518 00:23:38,230 --> 00:23:41,440 I don't look at it as having too many different options 519 00:23:42,190 --> 00:23:43,090 in that respect. 520 00:23:43,630 --> 00:23:45,070 That was going to be my other question. 521 00:23:45,350 --> 00:23:46,160 Within hearings. 522 00:23:46,160 --> 00:23:51,320 I have different designs and colors and that's that confused people. 523 00:23:51,470 --> 00:23:54,620 If there are too many designs with too many colors, 524 00:23:55,520 --> 00:23:57,260 I think it depends how much you put up. 525 00:23:57,320 --> 00:24:00,410 I've seen the look of your displays and I think they're 526 00:24:00,410 --> 00:24:02,210 perfect. I think it's fine. 527 00:24:02,660 --> 00:24:05,750 There's a balance between too much and too little. 528 00:24:06,050 --> 00:24:08,000 Right? And so, 529 00:24:08,360 --> 00:24:10,700 as long as you are seeing that people are buying and 530 00:24:10,700 --> 00:24:11,720 I know they do. 531 00:24:11,780 --> 00:24:13,940 And you're also good at marketing off of that because you 532 00:24:13,940 --> 00:24:16,250 make people put them on and you take pictures and then 533 00:24:16,250 --> 00:24:17,870 you put it over to Instagram. 534 00:24:18,230 --> 00:24:19,280 So I think you're fine. 535 00:24:19,280 --> 00:24:21,440 But if you ever got to the point where you were 536 00:24:21,440 --> 00:24:22,490 seeing that results, 537 00:24:22,550 --> 00:24:23,780 weren't working, 538 00:24:24,200 --> 00:24:25,730 not that it was the wrong audience, 539 00:24:25,730 --> 00:24:27,920 like I know you had an experience recently where you went 540 00:24:27,920 --> 00:24:30,140 to a show and it was the wrong group of people, 541 00:24:30,410 --> 00:24:32,120 but where you're feeling like the audiences, 542 00:24:32,120 --> 00:24:36,680 right? If you keep adding to what you're showing there, 543 00:24:36,710 --> 00:24:38,240 that might be an issue. 544 00:24:38,690 --> 00:24:41,030 But I think right now you're doing well at the shows 545 00:24:41,090 --> 00:24:42,560 with both people, 546 00:24:42,650 --> 00:24:47,000 learning how to Quill buying the kits and buying your earrings 547 00:24:47,000 --> 00:24:50,360 too. So you are the quilling expert and we're going to 548 00:24:50,360 --> 00:24:51,470 get to your showcase in a minute. 549 00:24:51,470 --> 00:24:54,110 So I don't want to Rob you of your thunder here, 550 00:24:54,470 --> 00:24:58,430 but you're known as the quilling expert and you offer it 551 00:24:58,430 --> 00:24:59,270 in two ways. 552 00:24:59,480 --> 00:25:00,710 People like jewelry, 553 00:25:00,710 --> 00:25:04,640 that's done through quilling and they can buy it already done. 554 00:25:04,670 --> 00:25:06,350 Or they like the act of making. 555 00:25:06,380 --> 00:25:07,670 And those are two different people. 556 00:25:08,360 --> 00:25:09,740 Not always cause I liked both. 557 00:25:10,460 --> 00:25:11,930 But do you see what I'm saying? 558 00:25:13,250 --> 00:25:14,450 Yeah. All right. 559 00:25:14,450 --> 00:25:15,200 So with that, 560 00:25:15,200 --> 00:25:19,850 why don't we go ahead and get into the showcases and 561 00:25:19,880 --> 00:25:20,930 I promised you Sophie, 562 00:25:20,930 --> 00:25:23,540 I wouldn't make you start because this is the first time 563 00:25:23,540 --> 00:25:24,530 you've done a bash. 564 00:25:24,740 --> 00:25:27,140 So Anita you've started before. 565 00:25:27,260 --> 00:25:28,130 So Gloria, 566 00:25:28,160 --> 00:25:30,800 I'm going to let you unmute yourself and go ahead. 567 00:25:30,800 --> 00:25:31,400 And again, 568 00:25:31,400 --> 00:25:34,460 what I'd like you to do is tell us who you 569 00:25:34,460 --> 00:25:36,410 are and what your company is. 570 00:25:36,830 --> 00:25:38,510 And then the products that you make. 571 00:25:38,510 --> 00:25:40,520 If it's not automatically a parent, 572 00:25:40,970 --> 00:25:44,960 something that's coming up and I forgot to say this in 573 00:25:44,960 --> 00:25:46,850 the pre chat, 574 00:25:46,880 --> 00:25:51,860 but this is actually going to go live on June 25th. 575 00:25:51,890 --> 00:25:53,600 So we're recording this early. 576 00:25:53,600 --> 00:25:55,970 So anyone who's thinking they might want to come and be 577 00:25:55,970 --> 00:25:57,830 able to showcase their business. 578 00:25:57,890 --> 00:26:01,550 Also, we record these several weeks before they actually go live. 579 00:26:01,910 --> 00:26:05,510 So June 25th is when this is going live and you 580 00:26:05,510 --> 00:26:08,210 guys are all listening to it right now. 581 00:26:08,210 --> 00:26:10,220 So think about that in terms of what you have going 582 00:26:10,220 --> 00:26:11,810 with the business at that point, 583 00:26:12,080 --> 00:26:15,080 Gloria, and then where people could come and learn more about 584 00:26:15,620 --> 00:26:16,610 you. So take it away. 585 00:26:16,610 --> 00:26:19,800 After that long explanation, 586 00:26:19,830 --> 00:26:23,190 Gloria with canes get past this and we're located in the 587 00:26:23,190 --> 00:26:24,180 Myrtle beach area. 588 00:26:24,510 --> 00:26:28,170 We help our clients to get things by staying top of 589 00:26:28,170 --> 00:26:33,060 mind with their clients on they get the aspects I can 590 00:26:33,060 --> 00:26:33,960 be reset, 591 00:26:34,020 --> 00:26:36,210 can skip fast and start calm. 592 00:26:36,570 --> 00:26:39,150 And we own all social media aspects. 593 00:26:39,900 --> 00:26:41,940 What we have coming up as far as June, 594 00:26:41,940 --> 00:26:44,100 we're starting to get ready for holiday season. 595 00:26:44,190 --> 00:26:46,860 So come and check out our website and get ready for 596 00:26:46,860 --> 00:26:49,140 those holiday gifts for your clients. 597 00:26:49,950 --> 00:26:51,120 Beautiful. So Gloria, 598 00:26:51,150 --> 00:26:53,250 are you more business to business? 599 00:26:53,250 --> 00:26:54,990 So you're helping small, 600 00:26:54,990 --> 00:27:00,870 medium, maybe even large businesses in their relationships with their customers. 601 00:27:01,200 --> 00:27:03,240 Yes, that's what we, 602 00:27:04,350 --> 00:27:07,440 we do individual gifts all of the time, 603 00:27:07,470 --> 00:27:09,840 but we specializes in group gifting. 604 00:27:10,350 --> 00:27:10,770 Got it. 605 00:27:10,920 --> 00:27:11,910 Wonderful. Thank you, 606 00:27:11,910 --> 00:27:13,230 Gloria. Anita, 607 00:27:13,230 --> 00:27:14,040 why don't you go ahead and go, 608 00:27:14,550 --> 00:27:15,360 Hey everybody. 609 00:27:15,510 --> 00:27:16,650 My name's Danita Hassman. 610 00:27:16,650 --> 00:27:19,560 I'm from the Hershey gifting company located just outside of Hershey, 611 00:27:19,560 --> 00:27:25,590 Pennsylvania, and we provide unique gifting and promotional experiences to remember 612 00:27:25,590 --> 00:27:26,700 special people, 613 00:27:26,730 --> 00:27:27,630 life moments, 614 00:27:27,660 --> 00:27:30,450 and special events in a unique and personal way. 615 00:27:30,870 --> 00:27:34,530 Our number one product that we offer is custom printed to 616 00:27:34,560 --> 00:27:39,870 ribbon where our customers can personalize a message that's printed on 617 00:27:39,870 --> 00:27:44,490 ribbon, or even put their own logo or special event on 618 00:27:44,490 --> 00:27:48,630 the ribbon for marketing purposes or for their gifting needs as 619 00:27:48,630 --> 00:27:53,100 well. We are looking to collaborate with some other people, 620 00:27:53,130 --> 00:27:57,900 especially some small businesses that want to we're really developing our 621 00:27:57,900 --> 00:28:03,360 ribbon on demand service that will help small businesses or individuals 622 00:28:03,390 --> 00:28:07,590 like promote a special event and hopefully get them to be 623 00:28:07,590 --> 00:28:09,930 seen in a more creative and fun way. 624 00:28:10,050 --> 00:28:13,260 You can find us@thehersheygiftingcompany.com 625 00:28:13,320 --> 00:28:16,770 or of course on all social medias at the Hershey gifting 626 00:28:16,770 --> 00:28:18,150 co. Perfect. 627 00:28:18,150 --> 00:28:20,430 Perfect. And I do have something else. 628 00:28:20,760 --> 00:28:22,680 We're not at any live events right now, 629 00:28:22,710 --> 00:28:27,180 but we are offering a discount coupon with bash 15, 630 00:28:27,270 --> 00:28:29,610 B a S H 15, 631 00:28:29,640 --> 00:28:33,270 for anybody that wants 15% off their first order off their 632 00:28:33,270 --> 00:28:33,900 first order. 633 00:28:33,900 --> 00:28:34,830 Okay, wonderful. 634 00:28:34,830 --> 00:28:36,870 So it's limited to the first order, 635 00:28:37,390 --> 00:28:40,590 always trying to make sure that if we're offering any types 636 00:28:40,590 --> 00:28:44,370 of discounts or codes and I'm telling mostly listeners, 637 00:28:44,370 --> 00:28:46,320 also people who want to join the bash later, 638 00:28:46,650 --> 00:28:50,490 you always want to put some type of a time frame 639 00:28:50,640 --> 00:28:53,010 bracket and timeframe on these things. 640 00:28:53,430 --> 00:28:55,530 Even if you're doing a promotion, 641 00:28:55,680 --> 00:28:57,120 not the bash, 642 00:28:57,120 --> 00:28:57,900 something else, 643 00:28:58,260 --> 00:28:59,820 you always want a deadline. 644 00:28:59,850 --> 00:29:02,640 This is what I learned way back in my corporate years, 645 00:29:02,910 --> 00:29:06,360 because if you don't even the people who do like gift 646 00:29:06,360 --> 00:29:07,740 cards, when you buy gift cards, 647 00:29:07,800 --> 00:29:10,170 those are liabilities out there forever for you. 648 00:29:10,680 --> 00:29:13,440 So you always want to bracket it with an end date. 649 00:29:14,040 --> 00:29:14,700 I just had to, 650 00:29:14,760 --> 00:29:16,620 I felt like I had to randomly jump in there and 651 00:29:16,620 --> 00:29:17,220 talk about that, 652 00:29:17,220 --> 00:29:17,970 Anita. Sorry. 653 00:29:18,660 --> 00:29:20,490 And I have it set up that they can only use 654 00:29:20,490 --> 00:29:21,810 it one time on the backend. 655 00:29:22,080 --> 00:29:23,370 There you go. 656 00:29:24,570 --> 00:29:27,750 Fabulous. So if anybody has any questions with how to do 657 00:29:27,750 --> 00:29:28,470 that, let me know. 658 00:29:28,470 --> 00:29:30,060 I'll be happy to show that. 659 00:29:31,170 --> 00:29:32,460 Perfect. Okay. 660 00:29:32,580 --> 00:29:33,840 Sophie, tell us all about you. 661 00:29:34,350 --> 00:29:38,310 I am Sophie luxury and my business is Ms. 662 00:29:38,320 --> 00:29:42,610 Paper across and as a was already told before I am 663 00:29:42,610 --> 00:29:44,050 the paper pulling expert. 664 00:29:44,530 --> 00:29:47,740 And for those of you who don't know what it really 665 00:29:47,800 --> 00:29:51,550 is, it's a craft where you use 10 strips of paper, 666 00:29:51,940 --> 00:29:54,850 you roll them up and then shape them into different shapes. 667 00:29:54,910 --> 00:29:56,740 And what you can do with that, 668 00:29:57,010 --> 00:29:59,170 it has like endless possibilities. 669 00:29:59,410 --> 00:30:01,750 And the one thing which I do, 670 00:30:01,750 --> 00:30:04,480 and I love is your earrings. 671 00:30:04,510 --> 00:30:08,380 So all the earrings I wear is just paper quilling, 672 00:30:08,380 --> 00:30:09,490 yearnings, which I make. 673 00:30:09,850 --> 00:30:14,200 And I've been doing this as a hobby for almost seven 674 00:30:14,200 --> 00:30:18,940 years before I changed this into a business because I saw 675 00:30:18,940 --> 00:30:21,820 that not a lot of people are aware of what paper 676 00:30:21,820 --> 00:30:22,570 cooling is. 677 00:30:22,600 --> 00:30:24,430 And I felt like it wasn't the same. 678 00:30:24,430 --> 00:30:25,510 There was like a void. 679 00:30:25,810 --> 00:30:26,530 And I thought, 680 00:30:26,620 --> 00:30:28,660 I need to make it into a business. 681 00:30:28,660 --> 00:30:32,950 So more people can see the possibilities and for the crafty 682 00:30:32,950 --> 00:30:35,650 people, they could experience it and they could do it with 683 00:30:35,650 --> 00:30:36,490 their own hands. 684 00:30:36,490 --> 00:30:38,530 So I do it in two ways. 685 00:30:38,620 --> 00:30:41,560 And one is the hearings and you, 686 00:30:41,890 --> 00:30:43,300 for those who are there on video, 687 00:30:43,300 --> 00:30:47,320 you can see the new ones with temp testing and for 688 00:30:47,380 --> 00:30:48,190 all the coffee, 689 00:30:48,190 --> 00:30:51,370 people who want to learn paper cooling. 690 00:30:51,400 --> 00:30:54,340 I have the craft kits and workshops, 691 00:30:54,430 --> 00:30:56,740 which I do locally and across the deal. 692 00:30:57,100 --> 00:31:01,360 So these are the two ways I offer my products and 693 00:31:01,720 --> 00:31:04,600 share vapor cooling with everyone. 694 00:31:04,930 --> 00:31:10,410 And I do have a code it's gift this stash for 695 00:31:10,420 --> 00:31:11,290 a 10% off. 696 00:31:11,320 --> 00:31:13,570 And it's valid till the end of July. 697 00:31:14,050 --> 00:31:18,340 And you can find anything about me on my website, 698 00:31:18,490 --> 00:31:19,720 on Ms. 699 00:31:19,780 --> 00:31:21,190 Vapor, craft.com. 700 00:31:21,580 --> 00:31:22,900 Perfect. And oh my gosh, 701 00:31:22,900 --> 00:31:26,980 Sophie, I continue to be impressed with you and all the 702 00:31:26,980 --> 00:31:29,410 creative designs that you're coming up with. 703 00:31:29,530 --> 00:31:31,540 All the cool quilling, 704 00:31:31,600 --> 00:31:33,940 the way all the little parts come together. 705 00:31:33,940 --> 00:31:34,750 And oh my gosh, 706 00:31:34,780 --> 00:31:36,100 they're so beautiful. 707 00:31:36,310 --> 00:31:37,240 So impressive. 708 00:31:37,570 --> 00:31:39,670 So anyone who wants to see also, 709 00:31:39,670 --> 00:31:40,690 I'm just adding in, 710 00:31:40,720 --> 00:31:44,410 jump over to Sophie's Instagram account and see what she's doing 711 00:31:44,410 --> 00:31:45,010 over there. 712 00:31:45,010 --> 00:31:48,340 It is talk about marketing your business and promoting. 713 00:31:49,750 --> 00:31:51,460 It's just so entertaining. 714 00:31:51,490 --> 00:31:54,490 Interesting. You get to see everything that you make. 715 00:31:54,850 --> 00:31:55,900 It's fabulous. 716 00:31:56,050 --> 00:31:57,370 So what's your Instagram handle? 717 00:31:57,820 --> 00:31:58,690 The analysts, 718 00:31:58,720 --> 00:32:02,230 miss underscore paper underscore craft. 719 00:32:02,740 --> 00:32:03,700 Perfect. Wonderful. 720 00:32:03,700 --> 00:32:05,440 So you guys all have to go over and check out 721 00:32:05,440 --> 00:32:06,340 what Sophie's doing. 722 00:32:06,340 --> 00:32:07,420 It's fabulous. 723 00:32:07,750 --> 00:32:08,890 Like your reels, 724 00:32:09,340 --> 00:32:10,960 your grid, 725 00:32:11,080 --> 00:32:13,570 everything. Everything is perfect. 726 00:32:14,200 --> 00:32:14,470 All right. 727 00:32:14,470 --> 00:32:15,370 Wonderful. Well, 728 00:32:15,400 --> 00:32:17,410 thank you for joining in today. 729 00:32:17,740 --> 00:32:21,160 We were expecting a couple of other people actually double the 730 00:32:21,160 --> 00:32:23,170 amount of people more than double actually, 731 00:32:23,500 --> 00:32:27,340 but I'm thinking Saturdays may not be the best day, 732 00:32:27,370 --> 00:32:28,150 but we'll see, 733 00:32:28,150 --> 00:32:29,350 as we move forward, 734 00:32:29,710 --> 00:32:33,190 remember if you want to sign up for a bash, 735 00:32:33,610 --> 00:32:35,560 this isn't a replace situation. 736 00:32:35,560 --> 00:32:36,400 You come on, 737 00:32:36,400 --> 00:32:38,470 you're able to be part of the bash. 738 00:32:38,740 --> 00:32:42,890 And it goes up as you're all listening as a podcast 739 00:32:42,890 --> 00:32:44,210 episode in the future. 740 00:32:44,570 --> 00:32:46,490 So that's how these bashes work. 741 00:32:46,490 --> 00:32:48,380 I've had a couple of people afterwards be like, 742 00:32:48,380 --> 00:32:49,250 well, where's the replay. 743 00:32:49,250 --> 00:32:49,730 I missed it. 744 00:32:49,730 --> 00:32:50,750 But where's the replay. 745 00:32:51,320 --> 00:32:51,830 It's not, 746 00:32:51,830 --> 00:32:52,850 if you want to be on the bass, 747 00:32:52,850 --> 00:32:55,100 you have to show up to our zoom party live, 748 00:32:55,100 --> 00:32:57,440 or you don't get to chance to showcase your business. 749 00:32:58,070 --> 00:33:01,520 Okay. So if you're interested in showing up at one of 750 00:33:01,520 --> 00:33:05,630 these future bashes the link to go and grab your spot 751 00:33:05,690 --> 00:33:06,800 is gift biz, 752 00:33:06,860 --> 00:33:10,310 unwrapped.com forward slash bash. 753 00:33:10,580 --> 00:33:13,850 And I've just now put up a bash for July and 754 00:33:13,850 --> 00:33:15,380 a bash for August. 755 00:33:15,380 --> 00:33:17,360 There are about three weeks apart from each other. 756 00:33:17,690 --> 00:33:22,070 The August one in particular would be really good for anyone 757 00:33:22,070 --> 00:33:24,320 who wants to promote back to school. 758 00:33:24,620 --> 00:33:29,180 I've specifically put it there because we'll record on a certain 759 00:33:29,180 --> 00:33:32,720 day. The podcast will go out about two to three weeks 760 00:33:32,720 --> 00:33:36,800 later, and it's perfect timing for promoting back to school. 761 00:33:37,130 --> 00:33:39,020 So something to think about again, 762 00:33:39,410 --> 00:33:43,250 and the link again is gift is on rapt.com 763 00:33:43,310 --> 00:33:45,380 forward slash bash. 764 00:33:45,860 --> 00:33:47,330 Those of you who are on here, 765 00:33:47,360 --> 00:33:49,250 stay with me for a second afterwards, 766 00:33:49,250 --> 00:33:50,750 after we stop recording. 767 00:33:51,200 --> 00:33:53,780 And for those of you who are listening to the podcast, 768 00:33:53,810 --> 00:33:56,240 I'd love to see you in one of our up and 769 00:33:56,240 --> 00:33:57,410 coming bashes, 770 00:33:57,650 --> 00:33:58,400 take care, 771 00:33:58,430 --> 00:33:59,900 have a great week, 772 00:34:00,350 --> 00:34:01,760 continue on making, 773 00:34:01,790 --> 00:34:04,130 and I will see you all soon. 774 00:34:04,220 --> 00:34:04,970 Bye for now, 775 00:34:08,510 --> 00:34:11,060 Before you move on to your next activity today, 776 00:34:11,420 --> 00:34:13,490 make sure to get your name on the list for at 777 00:34:13,490 --> 00:34:15,770 least one gift biz bash. 778 00:34:16,400 --> 00:34:19,490 You can see the dates and times for upcoming sessions and 779 00:34:19,490 --> 00:34:21,710 get signed up over at gift biz, 780 00:34:21,710 --> 00:34:24,800 unwrapped.com forward slash bash. 781 00:34:25,490 --> 00:34:28,130 And if you're enjoying the podcast and would like to show 782 00:34:28,130 --> 00:34:31,640 support a rating and review would be wonderful. 783 00:34:32,150 --> 00:34:34,400 It helps spread the word about the show too. 784 00:34:34,610 --> 00:34:36,680 So it's a great way to pay it forward. 785 00:34:37,190 --> 00:34:40,820 There's also another way to get something tangible in exchange for 786 00:34:40,820 --> 00:34:41,630 your support. 787 00:34:42,200 --> 00:34:46,340 Visit my merch shop for a wide variety of inspirational items 788 00:34:46,340 --> 00:34:47,360 like mugs, 789 00:34:47,390 --> 00:34:49,040 journals, water bottles, 790 00:34:49,070 --> 00:34:53,540 and more featuring logos images and quotes to inspire you throughout 791 00:34:53,540 --> 00:34:55,910 your day makes a great gift to, 792 00:34:56,420 --> 00:34:59,630 and we've just added some new products for the season, 793 00:35:00,170 --> 00:35:02,180 which is my favorite design right now. 794 00:35:02,690 --> 00:35:06,500 It's a toss up with that gorgeous lemonade image and a 795 00:35:06,500 --> 00:35:11,810 quote about refreshing and the beautiful butterfly design. 796 00:35:12,470 --> 00:35:17,030 What's yours turn around as quick and the quality is top 797 00:35:17,090 --> 00:35:19,790 notch, nothing but the best for you. 798 00:35:20,540 --> 00:35:24,320 Take a look@alltheoptionsatgiftbizonwrapped.com 799 00:35:24,470 --> 00:35:26,090 forward slash shop. 800 00:35:26,390 --> 00:35:30,380 All proceeds from these purchases helps me offset the costs of 801 00:35:30,380 --> 00:35:34,100 producing this podcast and now be safe and well. 802 00:35:34,400 --> 00:35:35,300 And I'll see you again. 803 00:35:35,300 --> 00:35:38,550 Next time on the gift biz unwrapped podcast. 804 00:35:40,050 --> 00:35:42,720 I want to make sure you're familiar with my free Facebook 805 00:35:42,720 --> 00:35:45,240 group called gift is breeze. 806 00:35:45,630 --> 00:35:49,440 It's a place where we all gather and our community to 807 00:35:49,440 --> 00:35:50,670 support each other. 808 00:35:51,120 --> 00:35:53,250 Got a really fun post in there. 809 00:35:53,250 --> 00:35:54,630 That's my favorite of the week. 810 00:35:54,630 --> 00:35:57,510 I have to say where I invite all of you to 811 00:35:57,510 --> 00:36:00,630 share what you're doing to show pictures of your product, 812 00:36:00,780 --> 00:36:04,050 to show what you're working on for the week to get 813 00:36:04,050 --> 00:36:06,990 reactions from other people and just for fun, 814 00:36:06,990 --> 00:36:10,590 because we all get to see the wonderful products that everybody 815 00:36:10,590 --> 00:36:15,120 in the community is making my favorite post every single week, 816 00:36:15,180 --> 00:36:16,530 without doubt. 817 00:36:17,250 --> 00:36:18,300 Wait, what, 818 00:36:19,230 --> 00:36:20,850 aren't you part of the group already, 819 00:36:21,480 --> 00:36:24,900 if not make sure to jump over to Facebook and search 820 00:36:24,900 --> 00:36:28,380 for the group gift biz breeze don't delay. 821 00:36:28,860 --> 00:36:32,040 Come join us in gift biz breeze today.