welcome to the 6 figure Business Mastery podcast
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where every week Kirsten and Genie
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dive into the essential topics to fuel your business
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growth from copywriting to course creation
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mindset to video marketing
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they've got you covered
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tune in for expert guest interviews on all things
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marketing and business
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and learn how to work on your business
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not just in it so
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get ready to unlock your business potential
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and take it to the next level
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think writing a book is just for authors
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our guest today will show you how self publishing
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can unlock credibility
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clients and unexpected opportunities without the stress
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so today I wanna welcome Angela Jameson
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from Angela Jameson Group to our podcast
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it's lovely having you Angela
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thank you so much for having me
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it's great to be here well
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we're excited my first question for you is
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tell me a little bit about how this book came about
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what took you in on this journey of writing a book
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and then helping others do the same
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right
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so I have had this book idea in my brain for decades
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but my background is engineering
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and so I had an international engineering career
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and I remember telling one of my colleagues
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over 20 years ago the title of my book
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and that's how long it's been festering
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and I think a lot of people are similar
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that they have a book inside of them
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or they think like
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it wouldn't it be great to publish a book
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so
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but I always think everything works in perfect timing
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and with my book it enabled me to collect more stories
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because life just throws us more stories
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so as I went through my engineering career
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also was popping out kids
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and when I moved back home
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and we decided to move back to Canada
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to raise our children
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I knew I had to pivot into something else
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because my
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specialty of engineering wasn't in my hometown
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so I finally decided when Covid hit
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I was like you this is a perfect time to write my book
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so I went joined a publishing house writers group
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and they taught me all about writing to get an agent
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all about the traditional publishing process
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about vanity publishers where you can
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pay someone a lot of money to publish your book
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and also I got to start to know about self publishing
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but didn't really look into that at that time
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because I thought I'll just get this publisher
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this publisher's gonna see that my book is amazing
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I'm gonna win the contest
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and they're gonna publish me and I smooth sailing well
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I entered the contest twice
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and so that's like two writing sessions
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and I did not get picked
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I wasn't even on the shortlist so I was like
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how am I going to get this published
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and when I looked into traditional publishing
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the lead time is like when you finish your manuscript
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they might not publish it for two years
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there's just such a long process
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so I decided to take a self publishing course
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that I saw pop up on Facebook
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cause I guess how our phones read our minds
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and I bought the course
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and Learned how to self publish through there
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so under a pen name I've got over 20 titles
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they're fiction
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so I ended up I'm an accidental fiction writer
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but through that course I became a six figure
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publisher in terms of those fiction books
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so I was having so much fun because I told my husband
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I'm just gonna learn the process
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and then I'm gonna get out and write my book
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but I did it for almost two years
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because I was having so much fun
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and then on a birthday I was like
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what am I doing I'm supposed to be doing my own book
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so I stopped doing that and I I just put my head down
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put all the stories
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that I had collected over the years
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organized it and then I was able to publish it
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so from last Christmas I published
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I started really putting things together in earnest
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and then I published in may
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but I could include stories that happened in April
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because I self published I
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I had full control and it was total
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the fastest speed to publishing that you could do
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so the book
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has opened up so many speaking opportunities for me
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in terms of podcasting thank you for having me here
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which increases my audience
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but also doing public speaking
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so it increases your street cred as an entrepreneur
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and because I also know how to make it a bestseller
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from my self publishing course
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it's a bestseller
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it might have been a bestseller for just a few days
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or a week
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but at least I can still have that title on my book
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so it's kind of just knowing the backroom
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goings on of publishing and self publishing
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what you need to do
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that can really up your anti as a entrepreneur
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especially if you wanna speak
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and there's so many people who say
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I'm a best selling author
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that you just gotta be something to it
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so that's sort of my long story haha
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oh I love that
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what I mean on average
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what's the cost for someone to self publish a book
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well the cost is mostly your time in writing it
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there are courses now that are AI driven
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but it's kind of like using AI with social media
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I just think we're supposed to use social
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media for connection so if we're all fake connecting
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what kind of connection is that
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so I really encourage people to be themselves
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write their book use their voice
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we don't need a whole bunch of chat
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GPT books out there
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and that does take the majority of the time
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the impact in terms of cost there's covers
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you can really get some low good quality
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low cost covers now you can pay for an editor
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the editors they range in in cost
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but there's also a lot of different kinds of editing
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whether it's a you want someone to shape your book
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or you want
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just someone to check that you've got your grammar
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right all the grammar and the spelling
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it's kind of taken up by our word processors anyway
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they'll flag that this doesn't really sound right
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so a lot of the last polishing
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you can choose to spend either a few hundred
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or a few thousand dollars on an editor
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but that's the big cost
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putting it into Amazon is completely free
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if you want more publicity
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I've got a way where you build up
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if you have an email list
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that really helps on your launch
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but you can also use ads
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so it depends really on your budget
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what you wanna spend
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but if you don't care
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and you just want to get a book out there
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then it can be almost free
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I do recommend a professionally designed cover
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because you can look through Amazon
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you go oh
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that person did their cover themselves
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it's really easy to see that
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so I do recommend a professional cover
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I love that okay
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before we go any further
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you have to tell us what the name of your book is
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we haven't even got one I don't know
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so this is my book using No. 2 to get to No. 1
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the shockingly insightful full of crap self help book
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I love it I saw it on your website
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I thought
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this is gonna be a really fun conversation today
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oh my gosh and I'm having so much fun with it
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because it's not poop jokes
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it's actually really deep
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and the reason why I love using the digestive system
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is because people say oh
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who's your book for and it's like anyone who eats
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digests and poops so basically
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you have to be alive because if you don't poop
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and you don't want to talk about it
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then you're dead cause everyone's got a poop
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that's awesome I love that
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it's funny because after you write the book
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then you have to sell the book
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and I have always said if I were to write a book
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I would go on every podcast on the planet
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while I was writing it to build up
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not wait till it was written
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I would start promoting it in the process
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then I wanna go back on those same podcast
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after it was written
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and so what do you recommend for people
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how do they how do they get it to that No. 1 bestseller
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how do you recommend that once they've self published
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you know they paid for someone else to do the cover
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it's on Amazon
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what do they do to become a No. 1 bestseller
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well there's a lot of pre work
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and I think going on podcast beforehand is a great idea
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but some people find that a little bit stressful
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because
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you're talking about something that doesn't exist
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and what if it doesn't happen
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and then you just feel this is too stressful
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but the easiest way is to have an email list
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so if you don't have one
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a lot of what people do is you create a little teaser
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so like a PDF
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download something that leads to your book
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something that's on the subject of your book
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and you give that away through social media
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you just advertise your freebie
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get people onto your email list
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and you slowly build that up
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even getting 200 people interested in your book
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and who will buy it on launch day
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that can make you an instant bestseller
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there are certain categories
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where you don't need to compete
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with the giants of the world
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for instance Mel Robins
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who is a huge voice in personal development
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she's already got her name
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she already has a billion like okay
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probably five books out and she's got a huge audience
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so the second she launched her new book
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it was an instant bestseller across the board
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whereas
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we are looking to be a bestseller on a certain list
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so you don't need the millions of sales that she gets
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in order to be a bestseller
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so
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do you typically help people who are business owners
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and are using it to move their business forward
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whether they offer it for free or people buy it
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or do you work with consumers who are interested
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like you always had a book inside or both
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I do both so I
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and actually plus more
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I'm helping fiction writers
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because I accidentally wrote fiction
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in my self publishing so
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I'm kind of
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aware of all of the different styles of books
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my book using No. 2 to get to No. 1
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has so many personal stories in there
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that it's almost memoirish as well
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so there's been people approaching me
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who want to write their memoirs
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and I'm like yeah
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for sure they don't actually want to be a best seller
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they just want to leave it for their children
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and for it to be available for a lifetime
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just because you publish a book
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doesn't mean you have to sell it
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you can just a lot of people
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just want to have that book in their hands
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so I can deal with the whole gamut of people
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the whole what you want to do with it
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if you just want a book on your shelf
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or if you want to use it as a tool
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2 six figures that's fantastic
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and what are some of the ways like
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so most of our clients are business owners right
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right and a lot of them do want to have more public
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speaking opportunities so
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when you think about a business owner
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who is writing their book
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ideally to build authority in their space
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into land speaking engagements
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what do you recommend as far as
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you know
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how do they promote that book for those purposes
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or are there any tips about how to write a book
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with the intention of building a business
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or speaking gigs would that be a little bit different
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well I think you need to have a very catchy hook
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so you need to catch people off guard
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so in some ways
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like my book is kind of what you're talking about
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what you know so that's kind of fun
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and it can also branch into so many different speeches
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in terms of let's just have more fun with our lives
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or what the gut can tell you
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so that's good for for instance
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like a yogurt company conference or fiber bars
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all of that you just gotta think about
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what audience can I attract with my message
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what is my personal expertise
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and how can I package it in a way that is sellable
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or interesting so it's
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what I'm finding a lot that's hooking people is
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if you can find a contrarian idea
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for instance what I've been doing lately
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everyone's talking about boundaries
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but my thing is never have boundaries
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so a lot of my social media posts that I talk about
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like ditch the boundaries
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that tends to get people's interest
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because they're like
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but everyone's telling me to have boundaries
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so why are you telling me to ditch it
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so it's finding that hook that people will be like
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I wanna find out more and that will help sell your book
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but also sell your talking yeah
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it's interesting cause my mind starts racing
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because we focus on
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so much on helping our clients outsource
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it's ridiculous
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to be a solopreneur and do everything on your own right
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and so I was just thinking about that genie
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like maybe saying something like oh
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you should absolutely
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do everything in your business on your own right
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yeah or
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or you should never hire a virtual assistant yeah
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are you a total slacker
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incapable of doing everything yourself
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like you know
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something like really not not nice
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but yeah like so but I think for a lot of women
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it is hard because their identity is so tied up in
326
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doing everything for themselves
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so it would kind of be a very sarcastic title
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but yeah
329
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so once they have the book and all of that written
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are there any really cool ways to market it
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and you said ads we talked about guesting on podcast
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are there some interesting other ways
333
00:14:14,900 --> 00:14:18,300
that you've thought about to to market your books yeah
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well my daughter is in engineering and she's a student
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and she had a summer job where they had a 3d printer
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so she has designed 3d poops for me hahaha oh
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that's hilarious and so
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I just bought some magnets on Amazon
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and made them into fridge magnets
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okay and so
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00:14:39,933 --> 00:14:44,333
what I did was I printed out a little slip that says
342
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you carry this tiny turd of wisdom
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it's No. 2 in shape but it helps you become No.
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1 by reminding you to let shit go
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and then a QR code where people can scan oops
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too much light to get to the Amazon page
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and a bit a little square of double sided tape
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and I stick it on
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and I just leave them wherever I'm going oh
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I love it that is so funny
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so yeah that's you have such a great sense of humor
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is do you kind of approach like that as a whole
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yeah for sure
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and it branches out from my original coaching
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that I'm a digital entrepreneur
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I I run a a digital course called Relaxed Productivity
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and I run a membership from that as well
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and that is trying to help the busy professional
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see the logic in chilling out and having more fun
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because it actually makes you more productive
361
00:15:39,733 --> 00:15:42,300
so my membership and I we always challenge
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each other to do things that create joy
363
00:15:45,000 --> 00:15:48,300
and it's not always the big things
364
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of course achieving
365
00:15:49,966 --> 00:15:52,533
writing a book that I've had in my mind for decades
366
00:15:52,533 --> 00:15:57,566
is huge but also wearing a pair of fun socks is fun
367
00:15:57,566 --> 00:16:00,566
it's whatever sparks that joy in your day
368
00:16:00,566 --> 00:16:03,400
will really get your creative juices flowing
369
00:16:03,566 --> 00:16:06,433
will get you finding solutions faster
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00:16:06,433 --> 00:16:09,433
when you're not stuck in the heaviness of a problem
371
00:16:09,433 --> 00:16:11,966
you go for a walk and voila
372
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the solution dawns on you
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when your mind is just relaxed and wandering
374
00:16:16,833 --> 00:16:21,700
so my group is a bunch of high powered corporate people
375
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usually busy professionals
376
00:16:23,633 --> 00:16:25,300
and we only talk twice a month
377
00:16:25,300 --> 00:16:28,933
but it's just that little insertion of joy
378
00:16:29,333 --> 00:16:32,000
that they say they look forward to every two weeks
379
00:16:32,000 --> 00:16:35,200
so that's kind of how my book ties in
380
00:16:35,200 --> 00:16:37,966
or how I have tied it in because of course
381
00:16:37,966 --> 00:16:41,933
it existed in my brain long before my digital business
382
00:16:41,933 --> 00:16:43,866
because I was engineering at the time
383
00:16:44,000 --> 00:16:46,700
but it's just been so much fun that
384
00:16:46,700 --> 00:16:49,666
especially when I'm feeling like
385
00:16:50,100 --> 00:16:51,500
I don't know how to do this
386
00:16:51,500 --> 00:16:53,733
I'm starting to get into video ads
387
00:16:53,733 --> 00:16:56,200
which means I have to put myself
388
00:16:56,200 --> 00:16:58,166
out there to all these strangers
389
00:16:58,166 --> 00:17:01,800
and keyboard warriors and I just go
390
00:17:01,800 --> 00:17:03,700
what the heck I might as well
391
00:17:03,700 --> 00:17:05,100
what's gonna happen to me
392
00:17:05,166 --> 00:17:07,633
and it's just let's have fun with this
393
00:17:07,633 --> 00:17:10,300
and it allows you to consistently move forward
394
00:17:10,333 --> 00:17:12,433
people warriors I love that
395
00:17:13,200 --> 00:17:14,000
yeah keyboard yeah
396
00:17:14,000 --> 00:17:14,900
it's true well
397
00:17:14,900 --> 00:17:16,533
it's so funny when you put yourself out there
398
00:17:16,533 --> 00:17:19,566
you do risk people saying hurtful things
399
00:17:19,566 --> 00:17:21,900
but at the same time I love that saying
400
00:17:21,900 --> 00:17:22,966
what other people think about you
401
00:17:22,966 --> 00:17:24,800
is none of your business right
402
00:17:24,833 --> 00:17:27,333
so if you're have a desire to help people
403
00:17:27,333 --> 00:17:29,733
and we talk a lot with our clients about this
404
00:17:29,733 --> 00:17:31,300
if you can let your heart to serve people
405
00:17:31,300 --> 00:17:34,600
and really help them overcome your fear of criticism
406
00:17:34,700 --> 00:17:37,000
it changes everything because again
407
00:17:37,000 --> 00:17:39,033
I don't care about the person that hears a message
408
00:17:39,033 --> 00:17:41,733
that we put out there that is not for them
409
00:17:41,733 --> 00:17:43,833
and so they decide to criticize it
410
00:17:43,833 --> 00:17:44,733
it's more about like
411
00:17:44,733 --> 00:17:45,766
I want to put the message out there
412
00:17:45,766 --> 00:17:47,200
so that the right people hear it
413
00:17:47,200 --> 00:17:49,033
and it has impact in their life
414
00:17:49,033 --> 00:17:51,233
whether it just helps them learn something new
415
00:17:51,233 --> 00:17:53,533
or find a new path or a different direction
416
00:17:53,533 --> 00:17:55,100
or to think about something differently
417
00:17:55,300 --> 00:17:57,566
so it really is it is challenging
418
00:17:57,566 --> 00:18:00,533
but it's so amazing to see so many people
419
00:18:00,800 --> 00:18:02,166
stepping into the space of
420
00:18:02,166 --> 00:18:03,833
like you said creating video ads
421
00:18:03,833 --> 00:18:05,766
or starting a video podcast
422
00:18:05,766 --> 00:18:07,800
or starting a YouTube channel
423
00:18:07,800 --> 00:18:10,500
it's so awesome to see people finally understanding
424
00:18:10,633 --> 00:18:13,133
that those people behind the keyboard should not
425
00:18:13,133 --> 00:18:14,933
control what you think or what you do
426
00:18:15,500 --> 00:18:16,000
yeah
427
00:18:16,000 --> 00:18:20,033
and that's a big thing of what I tell my people is like
428
00:18:20,033 --> 00:18:22,300
don't give them space in your head
429
00:18:22,300 --> 00:18:26,700
why would you let a total stranger control your destiny
430
00:18:27,100 --> 00:18:28,000
take hold of it
431
00:18:28,000 --> 00:18:31,900
and there's a lot of weird people out there
432
00:18:31,900 --> 00:18:34,733
but also wonderful weird people
433
00:18:34,733 --> 00:18:37,533
and if they did not shine their weirdness
434
00:18:37,733 --> 00:18:39,366
we would not have like
435
00:18:39,366 --> 00:18:42,133
a buffet of beautifulness out in the world
436
00:18:42,166 --> 00:18:45,466
and the more you can shine your weirdness
437
00:18:45,766 --> 00:18:48,166
the more it gives permission to people who are scared
438
00:18:48,166 --> 00:18:49,233
to shine their weirdness
439
00:18:49,233 --> 00:18:52,433
I always find like weird is wonderful
440
00:18:52,433 --> 00:18:54,900
so let's all be weird and be yourself
441
00:18:55,366 --> 00:18:58,300
because that's the true gift we can give to the world
442
00:18:59,000 --> 00:19:01,833
I love that be weird get out there and be weird people
443
00:19:01,833 --> 00:19:05,300
that's right hahaha and have some fun
444
00:19:05,300 --> 00:19:07,033
I just love that you're you're so right
445
00:19:07,033 --> 00:19:10,000
it's always when you're not so serious about things
446
00:19:10,000 --> 00:19:11,600
and so stressed about things
447
00:19:11,600 --> 00:19:13,866
that that's when my ideas come like oh
448
00:19:14,100 --> 00:19:15,566
so then you start thinking bigger picture
449
00:19:15,566 --> 00:19:16,433
I think oh
450
00:19:16,433 --> 00:19:17,800
well maybe I could try that
451
00:19:17,800 --> 00:19:19,700
or maybe I should reach out to that person
452
00:19:19,700 --> 00:19:21,000
so I think
453
00:19:21,100 --> 00:19:22,200
incorporating humor
454
00:19:22,200 --> 00:19:25,300
and learning how to relax a little bit
455
00:19:25,433 --> 00:19:27,033
it's something that we could all
456
00:19:27,166 --> 00:19:28,500
enjoy a little bit more of yeah
457
00:19:28,500 --> 00:19:29,900
and something I tell myself
458
00:19:29,966 --> 00:19:31,833
which when I've shared with people
459
00:19:31,833 --> 00:19:32,566
people think oh
460
00:19:32,566 --> 00:19:33,433
it's really
461
00:19:33,433 --> 00:19:37,066
I should do that is when things are going really wrong
462
00:19:37,133 --> 00:19:38,066
just tell yourself
463
00:19:38,166 --> 00:19:40,833
this is gonna be a great story someday
464
00:19:41,166 --> 00:19:43,333
my survival through this crap
465
00:19:43,333 --> 00:19:45,466
and the stuff hitting the fan
466
00:19:45,966 --> 00:19:49,266
I'm I'm gonna I'm gonna be able to tell a knee slapper
467
00:19:50,500 --> 00:19:51,600
I love that well
468
00:19:51,600 --> 00:19:54,300
this has just been fantastic I think Angela
469
00:19:54,300 --> 00:19:55,833
one last thing I wanna know is
470
00:19:55,833 --> 00:19:58,100
do people come to you with a
471
00:19:58,100 --> 00:20:00,800
an idea of what their book is already
472
00:20:00,800 --> 00:20:02,500
and then do you help them
473
00:20:02,500 --> 00:20:04,566
like through the writing process
474
00:20:04,566 --> 00:20:07,633
or do you kind of come in further down the road
475
00:20:07,700 --> 00:20:09,200
they usually have an idea
476
00:20:09,200 --> 00:20:10,100
they definitely
477
00:20:10,533 --> 00:20:13,700
know what type of book they want to write
478
00:20:14,166 --> 00:20:16,566
which area whether it's for business development
479
00:20:16,566 --> 00:20:18,133
or if it's just for themselves
480
00:20:18,133 --> 00:20:21,266
or if it's fiction so they usually have that idea
481
00:20:21,333 --> 00:20:22,800
a lot of what I'm finding
482
00:20:22,800 --> 00:20:26,366
people who want to write memoirs is that they don't
483
00:20:26,366 --> 00:20:28,333
you need to have an arc in the book
484
00:20:28,333 --> 00:20:29,500
you need to have a message
485
00:20:29,500 --> 00:20:30,633
just like your business
486
00:20:30,633 --> 00:20:33,600
book can't be everything I've ever Learned in business
487
00:20:33,600 --> 00:20:34,833
and so you should learn it
488
00:20:34,833 --> 00:20:36,933
you need to have an overall
489
00:20:37,233 --> 00:20:40,133
message that people can hold on to
490
00:20:40,200 --> 00:20:42,733
even my book is a little bit like
491
00:20:42,733 --> 00:20:45,433
I've got so many personal development concepts in there
492
00:20:45,433 --> 00:20:48,166
but it's a good introduction to personal development
493
00:20:48,166 --> 00:20:49,833
through your digestive system
494
00:20:49,833 --> 00:20:51,633
but if you've got generic
495
00:20:51,633 --> 00:20:54,733
not generic but kind of your take on business
496
00:20:54,866 --> 00:20:58,500
you still have to have a tying down message
497
00:20:58,533 --> 00:21:00,966
so we do go through an exercise
498
00:21:00,966 --> 00:21:03,066
if you don't know what that is
499
00:21:03,133 --> 00:21:04,666
we will flush that out
500
00:21:04,700 --> 00:21:07,533
and then that will help create your outline
501
00:21:07,600 --> 00:21:10,200
to create the book that will sell
502
00:21:10,766 --> 00:21:13,633
instead of just a mish mash kind of book
503
00:21:14,000 --> 00:21:16,633
yeah there's a lot of mish mash going on in my head
504
00:21:16,633 --> 00:21:18,700
I'm sure there is for other people too haha
505
00:21:19,566 --> 00:21:21,500
oh we all got mish mash haha
506
00:21:22,966 --> 00:21:24,633
well Angel this has been fantastic
507
00:21:24,633 --> 00:21:26,633
so I know there are people listening who are saying wow
508
00:21:26,633 --> 00:21:28,433
I need to get into her world
509
00:21:28,433 --> 00:21:31,333
I need to find out more about how she can help me
510
00:21:31,333 --> 00:21:32,966
because I know I have a book in me
511
00:21:32,966 --> 00:21:35,500
so what is the best way for them to reach out to you
512
00:21:36,000 --> 00:21:40,033
well I'm kind of consistent mostly on LinkedIn
513
00:21:40,166 --> 00:21:42,633
but I do have my own website
514
00:21:42,633 --> 00:21:46,400
just my name Angela jamison.com and that's Jameson
515
00:21:46,400 --> 00:21:49,366
not like the whiskey it's J a m I E
516
00:21:49,366 --> 00:21:52,200
s o N and they can find all the latest news there
517
00:21:52,200 --> 00:21:55,900
I will be running a book cohort
518
00:21:55,900 --> 00:21:58,600
so you can get on the waiting list for that
519
00:21:58,600 --> 00:22:00,300
whenever it does open
520
00:22:00,500 --> 00:22:02,600
because I like to walk people through that
521
00:22:02,600 --> 00:22:03,533
beginning stage
522
00:22:03,533 --> 00:22:05,766
so that we get people to the outline stage
523
00:22:05,766 --> 00:22:07,733
and then you're just let's go
524
00:22:07,733 --> 00:22:11,200
so that's how I work that's fantastic
525
00:22:11,200 --> 00:22:11,500
I know
526
00:22:11,500 --> 00:22:13,300
there gonna be a lot of people excited about that
527
00:22:13,300 --> 00:22:16,100
so Angela thank you so much for joining us today
528
00:22:16,100 --> 00:22:17,733
thank you for making us laugh
529
00:22:17,733 --> 00:22:19,533
and telling us good stories
530
00:22:19,533 --> 00:22:20,833
I love the name of your book
531
00:22:20,833 --> 00:22:22,800
and we'll put information in the show notes
532
00:22:22,800 --> 00:22:24,600
so people can purchase your book
533
00:22:24,600 --> 00:22:26,200
so they can find your website
534
00:22:26,200 --> 00:22:28,233
and I can reach out to you on LinkedIn as well
535
00:22:28,233 --> 00:22:29,600
so yeah that's great
536
00:22:29,600 --> 00:22:31,366
thank you so much for having me
537
00:22:31,366 --> 00:22:33,033
absolutely thank you Angela
538
00:22:33,033 --> 00:22:34,533
thanks for listening to the 6 figure
539
00:22:34,533 --> 00:22:36,133
Business Mastery podcast
540
00:22:36,366 --> 00:22:38,233
if you enjoyed listening to this episode
541
00:22:38,233 --> 00:22:40,166
and you are ready to leverage video marketing
542
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