1 00:00:00,120 --> 00:00:02,310 You're listening to gift biz unwrapped, 2 00:00:02,460 --> 00:00:08,700 episode 211 and email address is your direct connection to building 3 00:00:08,700 --> 00:00:12,620 a relationship with that customer Attention. 4 00:00:12,650 --> 00:00:13,790 Gifters, bakers, 5 00:00:13,790 --> 00:00:18,110 crafters and makers pursuing your dream can be fun whether you 6 00:00:18,110 --> 00:00:22,220 have an established business or looking to start one now you 7 00:00:22,370 --> 00:00:23,810 are in the right place. 8 00:00:24,050 --> 00:00:26,390 This is gift to biz unwrapped, 9 00:00:26,630 --> 00:00:30,260 helping you turn your skill into a flourishing business. 10 00:00:30,560 --> 00:00:34,100 Join us for an episode packed full of invaluable guidance, 11 00:00:34,220 --> 00:00:38,240 resources and the support you need to grow your gift biz. 12 00:00:38,480 --> 00:00:42,320 Here is your host gift biz gal Sue moon Heights. 13 00:00:42,650 --> 00:00:44,780 Hi bear it Sue and thank you. 14 00:00:44,830 --> 00:00:47,440 Thank you for joining me on what I hope is a 15 00:00:47,440 --> 00:00:51,550 nice, beautiful warm spring day wherever you are in the world. 16 00:00:51,690 --> 00:00:54,990 I'm in Chicago and it's nice and sunny here. 17 00:00:54,990 --> 00:00:58,780 At the time of this recording when this show airs, 18 00:00:58,840 --> 00:01:02,920 I actually am planning to be on a trip to Africa. 19 00:01:03,220 --> 00:01:06,660 My husband and I are going on a Safari and if 20 00:01:06,660 --> 00:01:10,830 you would like to follow along and see what antics entails, 21 00:01:10,990 --> 00:01:14,620 jump over to my Instagram account and that is at gift 22 00:01:14,620 --> 00:01:17,030 biz unwrapped and in my stories, 23 00:01:17,090 --> 00:01:18,800 as much as I have connection, 24 00:01:19,000 --> 00:01:21,040 I will be showing you what I'm up to, 25 00:01:21,040 --> 00:01:22,210 what we're seeing, 26 00:01:22,480 --> 00:01:24,310 all the fun stuff from over there. 27 00:01:24,760 --> 00:01:26,530 Before we dive into the show, 28 00:01:26,860 --> 00:01:31,060 I want to take you back about five weeks ago or 29 00:01:31,060 --> 00:01:35,050 so now to a scary point in time and if you 30 00:01:35,050 --> 00:01:36,550 have no idea what I'm talking about, 31 00:01:36,580 --> 00:01:38,410 I know you will in a second, 32 00:01:38,740 --> 00:01:44,260 March 13th who remembers what happened on that day? 33 00:01:45,520 --> 00:01:47,200 Started off as a usual day. 34 00:01:47,530 --> 00:01:49,480 Everyone's going about their business, 35 00:01:49,480 --> 00:01:50,710 everything's fine, 36 00:01:50,800 --> 00:01:56,200 and then terror and horror goes all across the country. 37 00:01:56,400 --> 00:01:58,770 Dare I say a lot of the world. 38 00:01:59,490 --> 00:02:00,540 Do you guys remember what happened? 39 00:02:01,710 --> 00:02:07,440 Facebook and Instagram went down for 10 hours. 40 00:02:08,760 --> 00:02:09,660 Oh my gosh. 41 00:02:09,690 --> 00:02:12,420 You would think that the world was ending. 42 00:02:12,670 --> 00:02:15,970 I got so many phone calls from people who couldn't get 43 00:02:15,970 --> 00:02:19,900 into our Facebook group who were asking about the questions. 44 00:02:19,900 --> 00:02:22,360 They wanted to respond to questions to get into the group, 45 00:02:22,450 --> 00:02:25,300 and it just kept kicking them out and kicking them out. 46 00:02:25,750 --> 00:02:28,900 Like everything was shut down and people were hysterical. 47 00:02:28,900 --> 00:02:30,490 They did not know what to do. 48 00:02:30,750 --> 00:02:31,890 Now finally, 49 00:02:32,220 --> 00:02:33,300 when they understood, 50 00:02:33,330 --> 00:02:35,100 okay, it's not my system, 51 00:02:35,130 --> 00:02:36,930 my account didn't get hacked, 52 00:02:36,930 --> 00:02:38,130 anything like that, 53 00:02:39,090 --> 00:02:40,410 but it was worse. 54 00:02:40,770 --> 00:02:44,240 What is going on with Facebook when it comes back up? 55 00:02:44,390 --> 00:02:45,920 What is it going to look like? 56 00:02:46,070 --> 00:02:46,340 You know, 57 00:02:46,340 --> 00:02:50,160 there were conversations behind the scenes of are they changing the 58 00:02:50,160 --> 00:02:51,780 whole platform on us? 59 00:02:51,950 --> 00:02:54,590 Am I even going to have anything left when I gets 60 00:02:54,590 --> 00:02:56,730 back? Did I get cut off? 61 00:02:56,760 --> 00:02:57,060 You know, 62 00:02:57,060 --> 00:02:58,800 are they reviewing all of the Facebook? 63 00:02:59,230 --> 00:03:01,960 Like there were all these scary things because of course your 64 00:03:01,960 --> 00:03:05,920 mind goes to the very worst scenario when these things happen, 65 00:03:05,920 --> 00:03:09,100 right? I was even in a conversation with someone who was 66 00:03:09,100 --> 00:03:11,830 speculating that the government shut them down. 67 00:03:12,070 --> 00:03:14,620 Given all that's gone on in the news over the last 68 00:03:14,620 --> 00:03:15,430 couple of years, 69 00:03:15,430 --> 00:03:16,720 privacy and all that, 70 00:03:16,860 --> 00:03:19,440 people's minds were exploding. 71 00:03:19,950 --> 00:03:24,060 Well, luckily Facebook and Instagram came back on just like the 72 00:03:24,060 --> 00:03:27,360 turn of a light switch and everything was fine, 73 00:03:28,290 --> 00:03:32,370 but boy was that scary and if you hadn't heated the 74 00:03:32,370 --> 00:03:36,000 messages that I and a lot of other people have talked 75 00:03:36,000 --> 00:03:37,950 about now for a long time, 76 00:03:38,110 --> 00:03:41,710 this was a great true life example of why you need 77 00:03:41,710 --> 00:03:42,910 to be paying attention. 78 00:03:43,310 --> 00:03:47,540 We often forget because Facebook and Instagram and other social media 79 00:03:47,540 --> 00:03:52,250 platforms as well are so integrated into our lives and we've 80 00:03:52,310 --> 00:03:56,660 come to count on them and we believe that many times, 81 00:03:56,690 --> 00:03:57,980 many, I won't say all of us, 82 00:03:57,980 --> 00:04:01,430 but many times we believe that the people who are following 83 00:04:01,430 --> 00:04:04,970 us will be able to be connected to us forever more 84 00:04:05,180 --> 00:04:08,390 so we have contact with all the people who are liking 85 00:04:08,390 --> 00:04:12,530 our fan pages and following and interacting with us and DME 86 00:04:12,530 --> 00:04:13,730 and us on Instagram. 87 00:04:14,330 --> 00:04:18,830 We take the ability to connect with everybody on these platforms 88 00:04:19,010 --> 00:04:19,790 for granted, 89 00:04:20,450 --> 00:04:21,290 but guess what? 90 00:04:22,040 --> 00:04:23,300 We really don't. 91 00:04:23,360 --> 00:04:28,010 It's a false sense of security because had Facebook or Instagram 92 00:04:28,220 --> 00:04:31,610 turned back on and all of our followers were gone, 93 00:04:31,850 --> 00:04:34,400 how would you get them back? 94 00:04:35,240 --> 00:04:36,080 So again, 95 00:04:36,080 --> 00:04:36,470 I say, 96 00:04:36,470 --> 00:04:39,530 if this wasn't a true life warning to all of us, 97 00:04:39,680 --> 00:04:41,270 I don't know what is. 98 00:04:42,470 --> 00:04:43,460 So what's the answer? 99 00:04:43,910 --> 00:04:46,520 What do you do about this? 100 00:04:46,520 --> 00:04:49,500 How do you take control and make sure that you have 101 00:04:49,500 --> 00:04:54,140 continued connections with people that you're developing relationships with online? 102 00:04:55,040 --> 00:04:57,710 The answer lies in emails. 103 00:04:58,130 --> 00:05:01,940 Finding a way to get emails from all of those people 104 00:05:02,060 --> 00:05:07,520 and relationships that you start establishing on social media regardless of 105 00:05:07,520 --> 00:05:08,450 the platform. 106 00:05:09,260 --> 00:05:13,700 Email is something that you own and that you control versus 107 00:05:13,910 --> 00:05:16,940 the false ownership that a lot of us believe that we 108 00:05:16,940 --> 00:05:19,170 have with social media platforms. 109 00:05:19,650 --> 00:05:21,900 Now, I didn't time it this way, 110 00:05:21,900 --> 00:05:24,270 it just so happened that it all worked out. 111 00:05:24,330 --> 00:05:27,540 But our guest today is an expert on emails. 112 00:05:27,710 --> 00:05:30,470 She's going to dive down a little bit deeper as to 113 00:05:30,470 --> 00:05:33,740 why having emails is so valuable, 114 00:05:33,900 --> 00:05:35,160 how you collect them, 115 00:05:35,250 --> 00:05:38,460 and then what do you do with them once you have 116 00:05:38,460 --> 00:05:40,650 them? How do you take that relationship? 117 00:05:40,680 --> 00:05:45,120 To an even deeper level without wasting any more time. 118 00:05:45,240 --> 00:05:54,060 Let's jump over and hear from our expert Today. 119 00:05:54,060 --> 00:05:58,130 I am so excited to introduce you to Abby of right 120 00:05:58,130 --> 00:06:03,110 solutions. Right solutions is a content marketing agency for business owners 121 00:06:03,110 --> 00:06:07,070 who want to gain visibility for their businesses with personalized content 122 00:06:07,070 --> 00:06:08,960 strategies and implementation. 123 00:06:09,250 --> 00:06:13,960 She specializes in idea generation and content strategy and delivery so 124 00:06:13,960 --> 00:06:17,710 her clients can keep doing what they love in their businesses. 125 00:06:18,040 --> 00:06:22,840 Abby also creates courses to help newer business owners DIY their 126 00:06:22,840 --> 00:06:27,070 content marketing because she knows from experience that there's nothing more 127 00:06:27,070 --> 00:06:29,620 frustrating than not knowing where to start. 128 00:06:30,060 --> 00:06:33,180 Abby lives in Phoenix with her 16 year old daughter and 129 00:06:33,180 --> 00:06:36,480 three for babies and I just have to add this in 130 00:06:36,480 --> 00:06:38,910 because we had a little bit of back and forth before 131 00:06:38,910 --> 00:06:41,680 we did the recording of the show and so she says 132 00:06:41,680 --> 00:06:42,160 to me, 133 00:06:42,220 --> 00:06:44,110 well, we have to say this, 134 00:06:44,110 --> 00:06:46,300 that we're recording this in early March. 135 00:06:46,510 --> 00:06:50,020 I'm already in short and your still freezing your booty off, 136 00:06:50,020 --> 00:06:54,350 Sue. So that's a great way to start this podcast. 137 00:06:54,410 --> 00:06:55,580 Welcome to the show, 138 00:06:55,580 --> 00:06:56,570 Abby. Okay, 139 00:06:56,570 --> 00:06:58,650 thanks. And I know how much you love the cold. 140 00:06:58,710 --> 00:07:00,360 So I had, 141 00:07:00,700 --> 00:07:01,720 I love the snow. 142 00:07:01,720 --> 00:07:04,330 Unfortunately the cold has to come along with it. 143 00:07:04,410 --> 00:07:05,760 So there is that. 144 00:07:07,390 --> 00:07:09,130 Okay, so that's super fun. 145 00:07:09,130 --> 00:07:11,680 But now I want to get into another little fun thing 146 00:07:11,680 --> 00:07:14,170 we do here on the show and that is getting a 147 00:07:14,170 --> 00:07:17,440 look at who you are through a motivational candle. 148 00:07:17,640 --> 00:07:20,520 So if you were to share with us a candle that 149 00:07:20,520 --> 00:07:24,270 really talks all you Abby by color and then a quote, 150 00:07:24,390 --> 00:07:25,800 what would your candle look like? 151 00:07:26,440 --> 00:07:31,090 My candle would be Navy blue because I like to be 152 00:07:31,090 --> 00:07:34,030 a little bit bold but not too out there. 153 00:07:34,030 --> 00:07:37,000 So I don't typically go with the bright colors. 154 00:07:37,230 --> 00:07:41,220 The scent would be like a clean women because I love 155 00:07:41,250 --> 00:07:42,360 a clean slate, 156 00:07:42,390 --> 00:07:44,460 like the blank word document, 157 00:07:44,490 --> 00:07:46,050 the clean doc desk, 158 00:07:46,110 --> 00:07:47,850 although it's usually not clean. 159 00:07:48,210 --> 00:07:50,700 But I like having a clean slate and I know that 160 00:07:50,700 --> 00:07:52,500 sometimes that freaks people out. 161 00:07:52,500 --> 00:07:54,510 Like to see that blank word document, 162 00:07:54,510 --> 00:07:55,920 which I know we'll talk about later. 163 00:07:56,120 --> 00:07:57,590 And then my quote. 164 00:07:57,870 --> 00:08:01,950 So I'm actually not really a Calvin and Hobbes fan, 165 00:08:02,010 --> 00:08:05,730 but I found a cartoon somewhere with this quote that just 166 00:08:05,790 --> 00:08:06,450 hit me. 167 00:08:06,600 --> 00:08:09,810 I actually have it taped to my computer so I can 168 00:08:09,810 --> 00:08:10,830 see it every day. 169 00:08:11,050 --> 00:08:11,650 It says, 170 00:08:11,680 --> 00:08:14,710 we're so busy watching out for what's just ahead of us 171 00:08:14,740 --> 00:08:17,800 that we don't take time to enjoy where we are, 172 00:08:18,060 --> 00:08:21,750 and that has been so true in all parts of my 173 00:08:21,750 --> 00:08:23,130 life, my personal life, 174 00:08:23,160 --> 00:08:24,030 and my business, 175 00:08:24,060 --> 00:08:27,510 and I just think that we don't spend enough time enjoying 176 00:08:27,510 --> 00:08:27,930 where we are. 177 00:08:28,170 --> 00:08:30,150 We're busy reaching for goals, 178 00:08:30,180 --> 00:08:31,020 which is great. 179 00:08:31,310 --> 00:08:33,170 Well, we have to enjoy the space that we're in right 180 00:08:33,170 --> 00:08:33,800 now too. 181 00:08:34,220 --> 00:08:35,300 Absolutely. I mean, 182 00:08:35,300 --> 00:08:36,020 it's the journey, 183 00:08:36,020 --> 00:08:37,090 right? Yes. 184 00:08:37,340 --> 00:08:41,480 I think as entrepreneurs we're so tempted to get to that 185 00:08:41,480 --> 00:08:43,730 next step and we see the next goal and when we 186 00:08:43,730 --> 00:08:44,990 get to our first goal, 187 00:08:44,990 --> 00:08:48,070 all we keep doing is looking forward and it causes a 188 00:08:48,070 --> 00:08:51,070 lot of stress versus really appreciating where we are in the 189 00:08:51,070 --> 00:08:52,430 moment. Yes, 190 00:08:52,460 --> 00:08:58,260 absolutely. I had this conversation in my membership group just probably 191 00:08:58,260 --> 00:08:59,400 within the last month. 192 00:08:59,520 --> 00:09:03,080 Someone was frustrated and just really concerned about something and I'm 193 00:09:03,080 --> 00:09:03,470 like, wait, 194 00:09:03,470 --> 00:09:05,900 let's just take a step back and talk about the fact 195 00:09:05,900 --> 00:09:07,550 that you are the business owner. 196 00:09:07,550 --> 00:09:08,960 You get to call the shots, 197 00:09:09,150 --> 00:09:10,950 this is what you've wanted to do. 198 00:09:11,150 --> 00:09:12,620 And everyone was kind of like, 199 00:09:12,710 --> 00:09:13,460 Oh my gosh, 200 00:09:13,520 --> 00:09:15,830 it kind of hit everybody at the same time. 201 00:09:16,040 --> 00:09:18,530 Like we really should feel fortunate because this is what we 202 00:09:18,530 --> 00:09:19,010 bought into, 203 00:09:19,010 --> 00:09:20,090 this is what we wanted. 204 00:09:20,120 --> 00:09:22,610 Now we're sitting here and not even recognizing it. 205 00:09:22,960 --> 00:09:24,130 Yes, absolutely. 206 00:09:24,190 --> 00:09:27,010 And we look at what other people are in different stages 207 00:09:27,010 --> 00:09:30,570 of their businesses and so it's hard to remember that we're 208 00:09:30,570 --> 00:09:33,840 on our own path and it's okay to be right where 209 00:09:33,840 --> 00:09:34,380 we are. 210 00:09:34,650 --> 00:09:35,700 Yup. Absolutely. 211 00:09:35,700 --> 00:09:36,570 Words of wisdom, 212 00:09:36,570 --> 00:09:38,010 Abby, love that. 213 00:09:39,210 --> 00:09:42,840 So when you were talking about the linen and the pure 214 00:09:42,900 --> 00:09:44,070 sheet of paper, 215 00:09:44,610 --> 00:09:47,250 I was thinking exactly what you said after that, 216 00:09:47,250 --> 00:09:50,880 which is you gravitated to that which shows that you're exactly 217 00:09:50,880 --> 00:09:53,130 where you should be because it comes natural to you. 218 00:09:53,340 --> 00:09:54,750 But for so many of us, 219 00:09:54,750 --> 00:09:58,350 it's that clean sheet of paper with nothing written on there. 220 00:09:58,350 --> 00:09:59,910 That freaks us out. 221 00:10:00,480 --> 00:10:05,160 Totally. How did you get to the point where you recognize 222 00:10:05,160 --> 00:10:07,440 that this was something that you loved and that you have 223 00:10:07,440 --> 00:10:08,250 talent with it? 224 00:10:08,750 --> 00:10:09,260 Oh gosh. 225 00:10:09,290 --> 00:10:09,860 I don't know. 226 00:10:09,950 --> 00:10:12,740 I feel like I've always known that I can put things 227 00:10:12,740 --> 00:10:14,360 on paper in that way. 228 00:10:14,560 --> 00:10:16,660 I feel like it's something that I've always been able to 229 00:10:16,660 --> 00:10:17,410 do. You know, 230 00:10:17,410 --> 00:10:18,430 when I was a little girl, 231 00:10:18,430 --> 00:10:22,120 I used to write stories and things in spiral notebooks. 232 00:10:22,150 --> 00:10:24,250 Course. My youth predates computers. 233 00:10:24,470 --> 00:10:26,540 I just used to write stories and come up with things. 234 00:10:26,750 --> 00:10:28,880 I don't create fictional stories anymore. 235 00:10:28,880 --> 00:10:30,230 That's really not my thing. 236 00:10:30,230 --> 00:10:33,590 It's taking the ideas that I have that other people have 237 00:10:33,620 --> 00:10:36,530 a surrounding their businesses and putting them down on paper that 238 00:10:36,590 --> 00:10:39,470 I just feel like I have this gift for being able 239 00:10:39,470 --> 00:10:40,130 to do that. 240 00:10:40,660 --> 00:10:43,180 Well. Tons of respect because I don't, 241 00:10:43,600 --> 00:10:46,120 that is not my place at all. 242 00:10:46,250 --> 00:10:49,880 But let's dive now into the topic because this is something 243 00:10:49,880 --> 00:10:52,790 that my audience has been challenged with a lot, 244 00:10:52,790 --> 00:10:54,140 so I think you're going to bring a lot of good 245 00:10:54,140 --> 00:10:56,000 direction and help to all of us. 246 00:10:56,230 --> 00:10:57,670 But just to get started, 247 00:10:57,700 --> 00:10:59,230 let's ground everybody. 248 00:10:59,230 --> 00:11:01,810 So we're all starting from the same place in terms of 249 00:11:01,810 --> 00:11:03,370 what content is. 250 00:11:03,370 --> 00:11:04,960 So when you say content, 251 00:11:04,990 --> 00:11:06,430 what does that encompass? 252 00:11:06,960 --> 00:11:12,540 Content is anything that you put out there to the world, 253 00:11:12,570 --> 00:11:15,600 to the internet to help market your business. 254 00:11:15,630 --> 00:11:17,670 It can include blog posts, 255 00:11:17,760 --> 00:11:20,970 it can include your thank you email to your audience when 256 00:11:20,970 --> 00:11:22,230 they purchase something from you. 257 00:11:22,470 --> 00:11:23,940 It includes video, 258 00:11:24,030 --> 00:11:26,040 anything you put on social media, 259 00:11:26,100 --> 00:11:29,130 it includes podcasts and it doesn't have to be your own 260 00:11:29,130 --> 00:11:31,890 podcast. It can be like what I'm doing right here, 261 00:11:31,890 --> 00:11:34,650 I'm creating content for your audience and I'll be sharing it 262 00:11:34,650 --> 00:11:35,430 with my audience. 263 00:11:35,700 --> 00:11:37,710 So it's anything that you put out there and it does 264 00:11:37,710 --> 00:11:39,870 not necessarily have to be written, 265 00:11:40,110 --> 00:11:44,460 although I think that that is where everybody's head goes when 266 00:11:44,460 --> 00:11:45,330 it comes to content, 267 00:11:45,330 --> 00:11:47,340 but it does not have to be in writing. 268 00:11:47,670 --> 00:11:50,340 Right. And that's your specialty is the written portion, 269 00:11:50,400 --> 00:11:51,990 which is what we want to zero in on. 270 00:11:51,990 --> 00:11:54,490 But it brings to mind something that we've talked about here 271 00:11:54,490 --> 00:11:58,060 on the show a lot and that is consistency with your 272 00:11:58,090 --> 00:12:02,140 visuals. So like with logos and just the vibe of your 273 00:12:02,140 --> 00:12:05,600 business and I'm guessing that that rolls over into content as 274 00:12:05,600 --> 00:12:06,510 well. Yeah, 275 00:12:06,510 --> 00:12:06,930 it does. 276 00:12:06,930 --> 00:12:07,950 And thank you for bringing that up. 277 00:12:08,140 --> 00:12:11,140 My head usually doesn't go to the visuals just because that 278 00:12:11,140 --> 00:12:13,000 is totally not in my wheelhouse. 279 00:12:13,720 --> 00:12:14,200 But yeah, 280 00:12:14,320 --> 00:12:15,400 it absolutely does. 281 00:12:15,400 --> 00:12:17,080 If you're putting graphics out there, 282 00:12:17,080 --> 00:12:18,280 they should be consistent. 283 00:12:18,520 --> 00:12:20,950 You should be telling the same story and have the same 284 00:12:20,950 --> 00:12:25,270 message from your podcast interviews to your videos, 285 00:12:25,330 --> 00:12:26,560 to your written content, 286 00:12:26,560 --> 00:12:27,490 to your visuals. 287 00:12:27,520 --> 00:12:28,030 So yeah, 288 00:12:28,030 --> 00:12:31,010 it should all be cohesive and that doesn't mean it has 289 00:12:31,010 --> 00:12:31,910 to be perfect. 290 00:12:32,000 --> 00:12:34,550 It just should all kind of have the same vibe and 291 00:12:34,550 --> 00:12:35,330 the same feel. 292 00:12:35,560 --> 00:12:37,120 Right. So you don't show up, 293 00:12:37,150 --> 00:12:40,420 like you don't show up here as a podcast guest in 294 00:12:40,420 --> 00:12:44,290 one type of an image and then represent something totally different 295 00:12:44,290 --> 00:12:46,930 when you're on your site or in your emails for example. 296 00:12:47,170 --> 00:12:48,220 Absolutely. Yeah. 297 00:12:48,220 --> 00:12:50,800 It all is consistent cause that also gains trust of your 298 00:12:50,800 --> 00:12:54,250 customers too because they know what to expect from you. 299 00:12:54,520 --> 00:12:55,570 Yeah, exactly. 300 00:12:55,780 --> 00:12:56,710 Okay. All right, 301 00:12:56,710 --> 00:12:58,980 super. I think what I'd like to do, 302 00:12:58,980 --> 00:13:03,480 Abby, is start with emails because I've heard a lot of 303 00:13:03,480 --> 00:13:06,360 people feel challenged about emails, 304 00:13:06,360 --> 00:13:07,740 what should be in emails, 305 00:13:07,740 --> 00:13:08,280 all of that. 306 00:13:08,280 --> 00:13:11,670 So let's talk about best strategies for content as it goes 307 00:13:11,670 --> 00:13:12,480 into email. 308 00:13:12,810 --> 00:13:15,270 Okay. So there are a lot of different places we can 309 00:13:15,270 --> 00:13:18,650 start. Can we start with when you gain a new customer, 310 00:13:18,740 --> 00:13:21,440 what you can be doing when you gain a new customer, 311 00:13:21,500 --> 00:13:23,300 whether it's online or in person? 312 00:13:23,650 --> 00:13:25,780 Absolutely. I think that's the best place to start. 313 00:13:26,320 --> 00:13:28,570 Isn't that a saying like you start at the beginning, 314 00:13:29,680 --> 00:13:30,520 so that's perfect. 315 00:13:30,520 --> 00:13:32,770 We'll start with a brand new customer for sure. 316 00:13:33,330 --> 00:13:37,650 Okay. So any time you have a new customer, 317 00:13:37,710 --> 00:13:39,330 whether they're purchasing online, 318 00:13:39,330 --> 00:13:41,970 whether they're purchasing at a trade show, 319 00:13:42,090 --> 00:13:46,410 you always want to gather their email address and you obviously 320 00:13:46,410 --> 00:13:49,320 want to do that because if there's an issue with their 321 00:13:49,320 --> 00:13:51,510 order, if you're shipping an order and there's an issue, 322 00:13:51,510 --> 00:13:53,460 you want to make sure that you have that email address 323 00:13:53,460 --> 00:13:54,900 so that you can communicate with them. 324 00:13:55,130 --> 00:13:59,810 But it's also a way to communicate with people down the 325 00:13:59,810 --> 00:14:02,150 road. So you sell something, 326 00:14:02,150 --> 00:14:06,290 it's easier to maintain a relationship with a current client than 327 00:14:06,290 --> 00:14:07,790 it is to find a new one. 328 00:14:08,000 --> 00:14:10,880 So once you have wowed somebody with your thing, 329 00:14:10,880 --> 00:14:12,920 whatever it happens to be that you're selling, 330 00:14:12,950 --> 00:14:15,590 you want to be able to communicate with them so that 331 00:14:15,590 --> 00:14:17,330 they continue buying from you. 332 00:14:17,570 --> 00:14:20,820 You want to stay in front of their eyes and you 333 00:14:20,820 --> 00:14:22,770 do that with email marketing. 334 00:14:22,970 --> 00:14:24,890 And I can talk a little bit about what that looks 335 00:14:24,890 --> 00:14:27,710 like, but when you're gathering their email addresses, 336 00:14:27,710 --> 00:14:30,080 so depending on where you're selling your product, 337 00:14:30,080 --> 00:14:32,750 if you're selling your product online and there should be a 338 00:14:32,750 --> 00:14:36,560 field for that in any order form that you're collecting and 339 00:14:36,560 --> 00:14:39,620 you're collecting that email address and putting it in an email 340 00:14:39,620 --> 00:14:44,480 provider like active campaign or convert kit or MailChimp or in 341 00:14:44,480 --> 00:14:47,600 Weber or whatever you happen to choose to use. 342 00:14:47,830 --> 00:14:52,250 But when you're at a trade show and the transactions happening 343 00:14:52,250 --> 00:14:52,730 right there, 344 00:14:52,730 --> 00:14:56,840 they're giving you their credit card and you're giving them whatever 345 00:14:56,840 --> 00:14:58,940 thing they're purchasing your product, 346 00:14:59,360 --> 00:15:02,870 you still want to collect their email addresses. 347 00:15:02,900 --> 00:15:04,940 And I've seen it done in different ways. 348 00:15:05,140 --> 00:15:09,760 I have seen it done with like literally a notebook where 349 00:15:09,760 --> 00:15:12,580 people are collecting addresses and then they're inputting them later. 350 00:15:12,780 --> 00:15:16,210 I've seen people with a laptop and a spreadsheet and I've 351 00:15:16,210 --> 00:15:19,960 also seen people use an opt in form on a like 352 00:15:19,960 --> 00:15:22,810 an iPad or a tablet where you have the opt in 353 00:15:22,810 --> 00:15:27,760 form for your email provider open and it's really easy for 354 00:15:27,760 --> 00:15:31,090 people to just put their information in like maybe it's just 355 00:15:31,090 --> 00:15:32,620 a first name and email address. 356 00:15:32,650 --> 00:15:35,680 They hit submit and it goes directly to your email provider 357 00:15:35,680 --> 00:15:37,900 and you don't have to do anything else as far as 358 00:15:37,900 --> 00:15:38,920 that is concerned. 359 00:15:39,200 --> 00:15:42,770 Yeah, you can't overestimate the importance. 360 00:15:42,920 --> 00:15:44,480 I don't know if that's the right word to use, 361 00:15:44,480 --> 00:15:48,350 but how important it is to collect the email addresses because 362 00:15:48,410 --> 00:15:50,090 especially if you're at a craft show, 363 00:15:50,090 --> 00:15:50,600 let's say, 364 00:15:50,600 --> 00:15:52,340 and it's a weekend and it's all hot and there's a 365 00:15:52,340 --> 00:15:56,420 ton of people at your table and you're selling like crazy. 366 00:15:56,450 --> 00:15:58,700 These are all people who are now going to take back 367 00:15:58,700 --> 00:16:01,040 your product and then how are they ever going to get 368 00:16:01,040 --> 00:16:02,120 in touch with you again? 369 00:16:02,320 --> 00:16:06,240 Yes. They may not keep the receipt or maybe you don't 370 00:16:06,240 --> 00:16:09,750 have anything on your packaging that's going to show how they 371 00:16:09,750 --> 00:16:10,560 can get back to you. 372 00:16:10,560 --> 00:16:11,670 What if they want more? 373 00:16:11,700 --> 00:16:14,330 What if they love it so much and then you've had 374 00:16:14,330 --> 00:16:17,600 that one time to see them and then the opportunity for 375 00:16:17,600 --> 00:16:20,600 them to reconnect to you is up to them if they 376 00:16:20,600 --> 00:16:22,640 come back to a show where you are again. 377 00:16:23,020 --> 00:16:27,300 Yes. I mean I know it's a little cumbersome specially in 378 00:16:27,300 --> 00:16:28,650 that kind of a situation, 379 00:16:28,840 --> 00:16:31,480 but so worth it down the road for just what you're 380 00:16:31,480 --> 00:16:32,290 saying Abby. 381 00:16:32,320 --> 00:16:35,470 I mean the best customers are repeat customers because they already 382 00:16:35,470 --> 00:16:36,730 know and love your product. 383 00:16:37,080 --> 00:16:38,370 Yeah, absolutely. 384 00:16:38,600 --> 00:16:42,920 And email address is your direct connection to building a relationship 385 00:16:42,950 --> 00:16:44,360 with that customer. 386 00:16:44,520 --> 00:16:46,740 Especially if you're exchanging money right there. 387 00:16:47,290 --> 00:16:50,530 That's your only connection with that person is that email address 388 00:16:50,530 --> 00:16:52,750 because they're going to walk away a business card. 389 00:16:52,870 --> 00:16:54,430 Okay. A business card is fine, 390 00:16:54,460 --> 00:16:56,020 but that doesn't mean that they're going to go to your 391 00:16:56,020 --> 00:16:58,210 website. They're going to lose it in their purse, 392 00:16:58,240 --> 00:17:00,130 they're going to throw it away or recycle it when they 393 00:17:00,130 --> 00:17:00,640 get home. 394 00:17:00,670 --> 00:17:03,530 You want the email address And much better for you to 395 00:17:03,530 --> 00:17:04,820 be in control than them? 396 00:17:05,180 --> 00:17:08,690 Yeah. Even if it has to be that, 397 00:17:08,750 --> 00:17:10,160 I'm going to say the old fashioned way, 398 00:17:10,160 --> 00:17:12,320 you know of just writing it down like you're saying in 399 00:17:12,320 --> 00:17:16,670 a notebook and then inputting it all manually because it's worth 400 00:17:16,670 --> 00:17:17,480 it for sure. 401 00:17:17,680 --> 00:17:18,520 Yes it is. 402 00:17:18,840 --> 00:17:21,900 Okay, so we get it into our email provider and then 403 00:17:21,990 --> 00:17:24,870 should we be tagging it in some way so we know 404 00:17:24,870 --> 00:17:26,640 how we got that email? 405 00:17:26,980 --> 00:17:28,270 You can honestly, 406 00:17:28,270 --> 00:17:30,550 it depends on which provider you're using. 407 00:17:30,580 --> 00:17:36,130 Some providers it's easier to tag people and tagging basically means 408 00:17:36,130 --> 00:17:39,820 that you are indicating maybe it's what they purchased. 409 00:17:39,910 --> 00:17:42,670 Maybe down the road you want to know where they found 410 00:17:42,670 --> 00:17:44,740 you, like which show is it from, 411 00:17:44,740 --> 00:17:47,230 which website did they find you at? 412 00:17:47,350 --> 00:17:49,060 If it's at sea or your own website. 413 00:17:49,080 --> 00:17:52,020 So there's ways to tag people so that you know down 414 00:17:52,020 --> 00:17:55,650 the road who is on your list and you can actually 415 00:17:55,890 --> 00:18:00,120 send emails that are customized to where they found you. 416 00:18:00,180 --> 00:18:01,230 Maybe they're local, 417 00:18:01,260 --> 00:18:02,880 maybe they're overseas. 418 00:18:03,140 --> 00:18:06,320 There's a lot of different ways you can segment your list. 419 00:18:06,540 --> 00:18:08,790 At the very least it should be that this is a 420 00:18:08,790 --> 00:18:10,290 customer. Yes. 421 00:18:10,350 --> 00:18:11,730 So you can talk to them in a little bit, 422 00:18:11,730 --> 00:18:14,220 in a more intimate way because they've had some type of 423 00:18:14,220 --> 00:18:15,990 a relationship with you and your product. 424 00:18:16,190 --> 00:18:18,020 We haven't talked about emails with prospects. 425 00:18:18,020 --> 00:18:19,190 I think maybe we'll get to that, 426 00:18:19,190 --> 00:18:21,920 but in this case that we're walking through right now, 427 00:18:21,950 --> 00:18:23,900 at least that they're a customer of yours. 428 00:18:24,170 --> 00:18:25,400 Yes, absolutely. 429 00:18:25,490 --> 00:18:27,140 Okay, so we've got the emails, 430 00:18:27,140 --> 00:18:28,790 we had a great show, 431 00:18:28,790 --> 00:18:31,430 Abby, and we have a ton of new people on our 432 00:18:31,430 --> 00:18:33,590 list and they all bought product. 433 00:18:33,740 --> 00:18:34,910 What do we do now? 434 00:18:35,460 --> 00:18:39,660 Now you want to welcome them to your list and you 435 00:18:39,660 --> 00:18:43,740 want to tell them a little bit more about you, 436 00:18:43,830 --> 00:18:44,760 your product, 437 00:18:44,790 --> 00:18:45,960 your business, 438 00:18:46,050 --> 00:18:47,820 let them get to know you a little bit, 439 00:18:47,820 --> 00:18:50,760 and you do that with a welcome sequence. 440 00:18:51,030 --> 00:18:53,760 So the welcome sequence is exactly that. 441 00:18:53,760 --> 00:18:55,110 It's just welcoming them. 442 00:18:55,350 --> 00:18:56,910 One thing I will add, 443 00:18:57,030 --> 00:19:01,770 if you are entering people into your list manually and they 444 00:19:01,770 --> 00:19:03,630 did not sign up with a form, 445 00:19:03,780 --> 00:19:06,930 it is a good idea to in the first email to 446 00:19:06,930 --> 00:19:10,770 ask their permission to have them on your list. 447 00:19:10,770 --> 00:19:13,650 So you have a record of that with GDPR, 448 00:19:13,650 --> 00:19:16,920 which is basically the rules that say that you're not allowed 449 00:19:16,920 --> 00:19:17,850 to spam people. 450 00:19:17,850 --> 00:19:20,760 We do need to show that we have permission to send 451 00:19:20,760 --> 00:19:22,350 people ongoing emails. 452 00:19:22,560 --> 00:19:26,910 Well, so GDPR is mostly the European UK issue right now, 453 00:19:26,910 --> 00:19:28,220 right? Correct. 454 00:19:28,440 --> 00:19:31,740 But we also have canned spam acts here in the States. 455 00:19:31,770 --> 00:19:35,850 So is it an automatic acceptance if they've purchased a product 456 00:19:35,850 --> 00:19:38,130 from you or do you need to take that extra step 457 00:19:38,130 --> 00:19:38,700 as well? 458 00:19:38,930 --> 00:19:41,180 I would be safe and take the extra stuff. 459 00:19:41,210 --> 00:19:44,960 I know that when GDPR came about what about a year 460 00:19:44,960 --> 00:19:45,740 ago or so, 461 00:19:45,830 --> 00:19:49,820 people were just basically having to delete a good chunk of 462 00:19:49,820 --> 00:19:51,530 their list of service based business owners, 463 00:19:51,530 --> 00:19:55,220 people who work primarily online and who have people on their 464 00:19:55,220 --> 00:19:56,570 list who were overseas. 465 00:19:56,780 --> 00:19:58,100 So a lot of people would delete it. 466 00:19:58,100 --> 00:19:59,510 A lot of people in their lesson, 467 00:19:59,510 --> 00:20:00,890 you work hard for that list. 468 00:20:01,040 --> 00:20:03,170 So I would just take the extra step. 469 00:20:03,170 --> 00:20:09,140 Now I think that eventually rules as strict as GDPR will 470 00:20:09,140 --> 00:20:11,150 come to the U S and so I would just, 471 00:20:11,180 --> 00:20:12,830 it's better to be safe than sorry. 472 00:20:13,050 --> 00:20:16,200 So just ask their permission to have them click something in 473 00:20:16,200 --> 00:20:17,400 your email saying, 474 00:20:17,490 --> 00:20:20,190 yeah, you can go ahead and continue having me on your 475 00:20:20,190 --> 00:20:21,550 list. Okay. 476 00:20:21,580 --> 00:20:23,170 And let me ask you just one more question. 477 00:20:23,170 --> 00:20:25,150 This isn't where I want to sit forever cause there's so 478 00:20:25,150 --> 00:20:26,320 much good stuff coming up, 479 00:20:26,350 --> 00:20:29,350 but could you say at a booth, 480 00:20:29,450 --> 00:20:31,730 would it be all right if I take your email and 481 00:20:31,790 --> 00:20:33,590 continue to communicate with you? 482 00:20:33,650 --> 00:20:36,080 Would that be consent or does it need to be done 483 00:20:36,080 --> 00:20:38,300 electronically as you were just outlining? 484 00:20:38,640 --> 00:20:42,450 Honestly, I don't know the official answer to that. 485 00:20:42,570 --> 00:20:45,810 I would think at this point it probably is consent, 486 00:20:45,810 --> 00:20:48,550 especially if you have on the paper where they're signing up. 487 00:20:48,650 --> 00:20:50,470 If you have like a disclaimer saying, 488 00:20:50,470 --> 00:20:52,420 I'm going to add you to my list or you'll say 489 00:20:52,420 --> 00:20:53,380 it a little bit nicer, 490 00:20:53,380 --> 00:20:54,910 I think that that would be okay as long as you 491 00:20:54,910 --> 00:20:56,680 hang on to that down the road. 492 00:20:56,680 --> 00:20:59,380 I don't know if that will be enough. 493 00:20:59,580 --> 00:21:01,320 Okay. And for sure, 494 00:21:01,350 --> 00:21:04,080 no matter what GDPR or not, 495 00:21:04,110 --> 00:21:08,280 you should always have an unsubscribe link on every single email 496 00:21:08,280 --> 00:21:09,060 that you send out. 497 00:21:09,090 --> 00:21:12,060 So it gives people the possibility that if they've decided, 498 00:21:12,060 --> 00:21:13,500 and we all know how this goes, 499 00:21:13,500 --> 00:21:14,550 we might love a business, 500 00:21:14,550 --> 00:21:16,950 but there's a time when it's just too much or it's 501 00:21:16,950 --> 00:21:18,750 not relative anymore or something. 502 00:21:18,780 --> 00:21:21,480 You always need to have unsubscribe legally. 503 00:21:21,480 --> 00:21:24,630 You always need to have an unsubscribe on every email that 504 00:21:24,630 --> 00:21:26,730 you send out through any of these lists. 505 00:21:27,070 --> 00:21:29,980 Yeah, and your email provider should automatically add that at the 506 00:21:29,980 --> 00:21:30,880 bottom for you. 507 00:21:30,880 --> 00:21:33,190 So just make sure that that's still there and don't delete 508 00:21:33,190 --> 00:21:35,270 it As long as you have an email provider. 509 00:21:35,870 --> 00:21:41,240 Yeah, I've seen some people send out emails just directly and 510 00:21:41,300 --> 00:21:42,800 it's just something that you should know, 511 00:21:43,010 --> 00:21:46,340 but using an email provider is necessary for any type of 512 00:21:46,340 --> 00:21:48,440 tagging or any of this other stuff you'll want to do. 513 00:21:48,440 --> 00:21:49,730 So, and it's not expensive. 514 00:21:49,730 --> 00:21:51,740 It's not a big investment either, 515 00:21:51,770 --> 00:21:53,930 depending on how many people you have on your list, 516 00:21:53,930 --> 00:21:54,440 et cetera. 517 00:21:54,440 --> 00:21:56,150 But let's not get stalled here. 518 00:21:56,150 --> 00:21:59,540 Let's continue on and talk about the content because I think 519 00:21:59,540 --> 00:22:02,210 this is where we get stuck back to that blank sheet 520 00:22:02,210 --> 00:22:03,530 of paper and what to do. 521 00:22:03,690 --> 00:22:06,330 So you're talking about the first emails that are going out 522 00:22:06,330 --> 00:22:09,470 is welcomed just like you would do if you're meeting somebody 523 00:22:09,470 --> 00:22:10,430 for the first time. 524 00:22:10,460 --> 00:22:13,790 Right. So welcome and then a little bit about you. 525 00:22:13,820 --> 00:22:16,010 So what does that mean about you? 526 00:22:16,260 --> 00:22:19,710 So tell them about your business and how you got started. 527 00:22:19,870 --> 00:22:23,650 If you tag your new email subscribers in a way so 528 00:22:23,650 --> 00:22:25,900 that you know what they purchased, 529 00:22:26,020 --> 00:22:28,780 or maybe you only have maybe have one product and that's 530 00:22:28,780 --> 00:22:29,770 all that you sell, 531 00:22:30,010 --> 00:22:32,350 you know what they have in their hands. 532 00:22:32,410 --> 00:22:33,850 Tell them about the product, 533 00:22:33,880 --> 00:22:35,740 introduce the product to them. 534 00:22:35,890 --> 00:22:38,910 Maybe there are fun ways to use it. 535 00:22:39,140 --> 00:22:41,300 I'll use like a lotion for an example. 536 00:22:41,300 --> 00:22:44,390 So if you have an organic lotion that you're selling, 537 00:22:44,420 --> 00:22:45,920 let them know that it's organic. 538 00:22:45,920 --> 00:22:48,230 Let them know why it's organic. 539 00:22:48,260 --> 00:22:51,950 Let them know that you can pronounce all the ingredients in 540 00:22:51,950 --> 00:22:52,670 the product. 541 00:22:52,920 --> 00:22:54,030 Let them know why, 542 00:22:54,120 --> 00:22:56,400 and you'll do this over a series of a few emails, 543 00:22:56,400 --> 00:22:58,350 but let them know why that's important to you and why 544 00:22:58,350 --> 00:23:00,480 you developed a product like that. 545 00:23:00,710 --> 00:23:01,040 I think, 546 00:23:01,050 --> 00:23:04,170 yeah, telling your story makes it more personal. 547 00:23:04,170 --> 00:23:08,960 It helps the buyer feel more connected to you and it 548 00:23:08,960 --> 00:23:10,400 helps to develop that know, 549 00:23:10,400 --> 00:23:13,130 like and trust factor that we talk about that you hear 550 00:23:13,130 --> 00:23:13,910 all over the place, 551 00:23:13,910 --> 00:23:18,440 but it helps them to trust you more because you're talking 552 00:23:18,440 --> 00:23:21,440 directly to them and you're letting them know more about what 553 00:23:21,440 --> 00:23:22,100 they bought. 554 00:23:22,440 --> 00:23:23,490 Perfect. Yes, 555 00:23:23,580 --> 00:23:27,980 absolutely. And different ways they can use the product for lotion. 556 00:23:28,100 --> 00:23:30,200 Maybe even some fun ways like guess what? 557 00:23:30,230 --> 00:23:31,910 This is even good for your dog. 558 00:23:31,940 --> 00:23:32,660 Something like that. 559 00:23:32,660 --> 00:23:34,550 Just different ways they can use your product, 560 00:23:34,580 --> 00:23:36,110 thereby them needing more. 561 00:23:36,490 --> 00:23:39,030 Exactly. Alright, 562 00:23:39,210 --> 00:23:41,040 so let's flip this a little bit. 563 00:23:41,160 --> 00:23:44,190 What would be some things you should not do in the 564 00:23:44,190 --> 00:23:50,810 emails? We'll hear Abby's response to this right after a word 565 00:23:50,810 --> 00:23:51,650 from our sponsor. 566 00:23:52,870 --> 00:23:55,810 This podcast is made possible thanks to the support of the 567 00:23:55,810 --> 00:23:57,130 ribbon print company. 568 00:23:57,250 --> 00:24:00,760 Create custom ribbons right in your store or craft studio in 569 00:24:00,760 --> 00:24:02,350 seconds. Visit the ribbon, 570 00:24:02,350 --> 00:24:03,790 print company.com 571 00:24:03,790 --> 00:24:04,870 for more information. 572 00:24:04,920 --> 00:24:07,410 So in your welcome sequence I, 573 00:24:07,410 --> 00:24:10,140 so I called a welcome sequence of basically it's a series 574 00:24:10,170 --> 00:24:14,340 of three to five or six emails kind of just getting 575 00:24:14,340 --> 00:24:17,370 in front of your new audience every couple of days you're 576 00:24:17,370 --> 00:24:20,820 going to send an email out to welcome them and build 577 00:24:20,820 --> 00:24:21,930 that trust factor. 578 00:24:22,150 --> 00:24:26,950 Don't send emails every day because you will overwhelm your audience. 579 00:24:26,950 --> 00:24:29,050 You'll overwhelm these new subscribers. 580 00:24:29,080 --> 00:24:30,670 And as business owners, 581 00:24:30,670 --> 00:24:33,670 you know how many emails you get in your inbox every 582 00:24:33,670 --> 00:24:35,880 day and you're selling to end consumers. 583 00:24:35,880 --> 00:24:37,460 So it might be a little bit different, 584 00:24:37,460 --> 00:24:39,350 but we get so many emails, 585 00:24:39,410 --> 00:24:43,280 just give them tidbits of information every couple of days. 586 00:24:43,480 --> 00:24:46,480 And you also want to be careful not to sell in 587 00:24:46,480 --> 00:24:47,620 every email. 588 00:24:47,810 --> 00:24:50,000 If every email you sent out, 589 00:24:50,210 --> 00:24:52,340 especially in the welcome sequence, 590 00:24:52,560 --> 00:24:54,930 if you're asking people for more money, 591 00:24:54,930 --> 00:24:58,980 if you're asking for them to buy something with every email, 592 00:24:59,200 --> 00:25:02,560 you're totally going to turn them off and they'll click that 593 00:25:02,560 --> 00:25:05,560 unsubscribe button and then you won't hear from them again. 594 00:25:05,970 --> 00:25:06,600 Yeah, I mean, 595 00:25:06,600 --> 00:25:09,150 I think what you want to be doing is getting people 596 00:25:09,180 --> 00:25:12,360 interested to know what's behind the emails. 597 00:25:12,530 --> 00:25:14,570 So you're kind of training them to open it because there's 598 00:25:14,570 --> 00:25:16,550 going to be something valuable for them that they're going to 599 00:25:16,550 --> 00:25:18,080 want to know versus, 600 00:25:18,140 --> 00:25:18,650 Oh my gosh, 601 00:25:18,650 --> 00:25:19,550 here's another email. 602 00:25:19,550 --> 00:25:20,900 What is she selling me now? 603 00:25:21,100 --> 00:25:22,510 Yes, absolutely. 604 00:25:22,710 --> 00:25:24,330 In those welcome emails, 605 00:25:24,360 --> 00:25:26,400 you want to give them more value. 606 00:25:26,600 --> 00:25:30,770 So let's say you're a Baker and you have a mom 607 00:25:30,770 --> 00:25:32,150 and pop shop bakery, 608 00:25:32,370 --> 00:25:34,710 so maybe you have events at the bakery, 609 00:25:34,710 --> 00:25:35,970 let them know about the events. 610 00:25:35,970 --> 00:25:37,470 You're not asking them to buy something. 611 00:25:37,470 --> 00:25:40,380 You're asking them to come in and maybe it's a networking 612 00:25:40,380 --> 00:25:42,090 event, so let them know about that. 613 00:25:42,300 --> 00:25:43,230 If you're a Baker, 614 00:25:43,230 --> 00:25:48,420 you can talk about spotlight a customer who has done something 615 00:25:48,420 --> 00:25:52,830 neat in the community or spotlight one of your team members 616 00:25:52,860 --> 00:25:58,350 who decorated this amazing cake that was used in some special 617 00:25:58,350 --> 00:26:00,920 way, like find a ways to give them value, 618 00:26:00,940 --> 00:26:04,710 to find different ways to use your products and that'll just 619 00:26:04,710 --> 00:26:06,510 get them more interested in who you are. 620 00:26:07,030 --> 00:26:08,800 I want to underline what you just said here, 621 00:26:08,800 --> 00:26:10,210 Abby. I think this is brilliant. 622 00:26:10,330 --> 00:26:14,260 When you talked about spotlight a customer of yours and something 623 00:26:14,260 --> 00:26:15,040 that they're doing, 624 00:26:15,040 --> 00:26:16,600 some other value that you were using, 625 00:26:16,600 --> 00:26:17,830 the idea of a community, 626 00:26:17,860 --> 00:26:20,630 or maybe they just ran a race note that it has 627 00:26:20,630 --> 00:26:22,790 nothing to do with the product, 628 00:26:22,970 --> 00:26:24,320 right? If you have cupcakes, 629 00:26:24,500 --> 00:26:26,420 but they are a customer of yours, 630 00:26:26,450 --> 00:26:28,190 so they're a customer purchaser, 631 00:26:28,380 --> 00:26:30,420 but you're sharing their story. 632 00:26:30,620 --> 00:26:31,430 That is so great. 633 00:26:31,630 --> 00:26:34,090 I always feel like there's only so much we can say 634 00:26:34,090 --> 00:26:35,290 about our products. 635 00:26:35,510 --> 00:26:36,230 Yeah. You know, 636 00:26:36,230 --> 00:26:39,080 you can get into other types of content, 637 00:26:39,080 --> 00:26:40,850 but when people are searching for content, 638 00:26:40,850 --> 00:26:42,020 but with customers, 639 00:26:42,110 --> 00:26:44,190 there's a ton of things that you can say and it 640 00:26:44,190 --> 00:26:47,460 shows also that you've bonded and are getting close and have 641 00:26:47,460 --> 00:26:49,410 a relationship with other customers too. 642 00:26:49,610 --> 00:26:52,160 So there's that indirect feel of the business, 643 00:26:52,160 --> 00:26:52,730 if you will. 644 00:26:52,970 --> 00:26:55,670 Yeah, and just piggybacking on the idea of like somebody who 645 00:26:55,670 --> 00:26:56,540 just ran a race, 646 00:26:56,540 --> 00:26:59,300 so I used to run a lot and my feet are 647 00:26:59,330 --> 00:27:00,470 kind of gross. 648 00:27:00,530 --> 00:27:02,960 And so if I had a product that could take care 649 00:27:02,960 --> 00:27:05,890 of the calluses on my feet and you can spotlight that, 650 00:27:05,890 --> 00:27:08,050 and so you want to get permission for using their photos. 651 00:27:08,170 --> 00:27:10,240 I'm air quoting promotional materials. 652 00:27:10,450 --> 00:27:12,340 These emails are promotional. 653 00:27:12,430 --> 00:27:13,870 That doesn't mean you're selling something. 654 00:27:14,060 --> 00:27:15,350 So if I see, 655 00:27:15,380 --> 00:27:19,720 Hey, this lotion really helped with this person's runner's feet, 656 00:27:19,750 --> 00:27:21,100 maybe it'll help with mines. 657 00:27:21,280 --> 00:27:23,560 And maybe that's not how I'm using the lotion right now. 658 00:27:23,590 --> 00:27:25,960 But if I see that email and I see it, 659 00:27:25,960 --> 00:27:27,580 the results that that person got, 660 00:27:27,580 --> 00:27:30,700 then that might prompt me to go buy some more. 661 00:27:31,050 --> 00:27:32,220 Yeah, for sure. 662 00:27:32,250 --> 00:27:35,400 Let me ask you a question I heard a while ago 663 00:27:35,430 --> 00:27:37,890 and we're still talking about the welcome sequence, 664 00:27:37,890 --> 00:27:39,720 right, so three to five emails, 665 00:27:39,750 --> 00:27:40,830 not every single day, 666 00:27:40,830 --> 00:27:42,390 maybe every other day, 667 00:27:42,580 --> 00:27:45,100 but something that I do in my sequences and I want 668 00:27:45,100 --> 00:27:46,600 to know if this is good or if I should pull 669 00:27:46,600 --> 00:27:47,710 it out or what your thoughts are, 670 00:27:47,710 --> 00:27:51,190 Abby is I was told a while back to give the 671 00:27:51,190 --> 00:27:55,800 expectation to the reader and just say over the next week 672 00:27:55,800 --> 00:27:56,460 and a half or so, 673 00:27:56,460 --> 00:27:58,470 I'm going to give you a couple of emails just to 674 00:27:58,530 --> 00:28:00,780 share with you what our business is all about. 675 00:28:00,920 --> 00:28:04,040 Then emails will come less frequently so you're not setting them 676 00:28:04,040 --> 00:28:04,910 up to be thinking, 677 00:28:05,000 --> 00:28:06,920 dang, am I going to be hearing from this person like 678 00:28:06,980 --> 00:28:08,300 every other day forever, 679 00:28:08,480 --> 00:28:11,270 but if they see that it's a sequence for them to 680 00:28:11,270 --> 00:28:13,850 get to know and kind of get started with the company, 681 00:28:13,850 --> 00:28:17,150 then they're not as likely to unsubscribe either because they know 682 00:28:17,150 --> 00:28:19,670 there's an end to all of these emails. 683 00:28:19,970 --> 00:28:20,960 Yeah, absolutely. 684 00:28:20,960 --> 00:28:22,400 I do think that that's a good idea. 685 00:28:22,430 --> 00:28:26,210 And I actually have a template for developing this sequence and 686 00:28:26,210 --> 00:28:26,930 an email one, 687 00:28:26,930 --> 00:28:27,650 that's one of the thing. 688 00:28:27,710 --> 00:28:28,820 Let them know what's coming, 689 00:28:28,820 --> 00:28:30,440 let them know what you're going to do. 690 00:28:30,440 --> 00:28:32,300 And then at the end of the sequence, 691 00:28:32,300 --> 00:28:35,420 so when you're done introducing them to all the wonderful things 692 00:28:35,420 --> 00:28:36,830 that you are and you do, 693 00:28:36,980 --> 00:28:38,780 then you can let them know, 694 00:28:38,840 --> 00:28:42,140 okay, so now you can expect an email once a week 695 00:28:42,140 --> 00:28:44,540 or every other week from me moving forward. 696 00:28:44,990 --> 00:28:46,010 Perfect. Okay. 697 00:28:46,040 --> 00:28:47,750 I just heard you saying templates. 698 00:28:47,780 --> 00:28:50,600 Are you going to share with us later what those are 699 00:28:50,600 --> 00:28:52,370 all about or should we do it now or what do 700 00:28:52,370 --> 00:28:52,610 you think? 701 00:28:52,820 --> 00:28:54,410 Well, so I have a couple of things. 702 00:28:54,410 --> 00:28:57,560 So I have an outline for like what you could include 703 00:28:57,560 --> 00:29:02,210 in each email and then I actually have a template that's 704 00:29:02,270 --> 00:29:05,420 basically cut and get like plug and play, 705 00:29:05,420 --> 00:29:05,660 you know, 706 00:29:05,660 --> 00:29:07,830 it's kind of mad libs style that I can give you 707 00:29:07,830 --> 00:29:10,920 that actually has the emails kind of written out for you 708 00:29:11,040 --> 00:29:14,760 and then brackets where you can fill in your personalized information. 709 00:29:14,760 --> 00:29:15,120 So yeah, 710 00:29:15,120 --> 00:29:17,730 I can absolutely share that with your audience. 711 00:29:18,010 --> 00:29:18,640 Oh my gosh, 712 00:29:18,670 --> 00:29:21,840 Abby, my audience will love templates. 713 00:29:21,870 --> 00:29:24,300 Let's make sure to get that at the end and talk 714 00:29:24,300 --> 00:29:27,270 about how they'll be able to resource the templates you have. 715 00:29:27,300 --> 00:29:28,380 Okay. Okay, 716 00:29:28,410 --> 00:29:29,310 great. Okay, 717 00:29:29,310 --> 00:29:31,020 wonderful. So give biz listeners, 718 00:29:31,020 --> 00:29:33,420 stay tuned until the end and we'll get you the link 719 00:29:33,420 --> 00:29:33,900 for that. 720 00:29:34,120 --> 00:29:35,890 So we've got our welcome sequence, 721 00:29:35,950 --> 00:29:38,860 three to five emails over about a week and a half, 722 00:29:38,860 --> 00:29:39,580 let's say. 723 00:29:39,810 --> 00:29:43,900 Then what do you feel the right frequency is for continual 724 00:29:43,900 --> 00:29:48,960 communication? So I usually say no less than twice a month. 725 00:29:49,050 --> 00:29:52,190 So I would do it every other week depending on the 726 00:29:52,190 --> 00:29:53,300 size of your business, 727 00:29:53,300 --> 00:29:57,020 depending on what you personally can handle. 728 00:29:57,050 --> 00:29:59,750 Cause I mean some people have other things going on in 729 00:29:59,750 --> 00:30:04,970 their lives and publishing a weekly email is a lot to 730 00:30:04,970 --> 00:30:06,170 commitment. Yeah, 731 00:30:06,170 --> 00:30:06,770 it is. 732 00:30:06,770 --> 00:30:07,610 It really is. 733 00:30:07,640 --> 00:30:11,030 And so I would say start with every other week and 734 00:30:11,060 --> 00:30:11,840 see how it goes. 735 00:30:11,840 --> 00:30:15,560 Trying to develop a rhythm for how you structure your emails, 736 00:30:15,560 --> 00:30:16,580 how you write them, 737 00:30:16,730 --> 00:30:18,650 and then once you feel comfortable with it, 738 00:30:18,710 --> 00:30:20,360 if business is good, 739 00:30:20,360 --> 00:30:23,690 if you want to generate more traffic to your website, 740 00:30:23,750 --> 00:30:26,750 then I would say increase it to every week if you 741 00:30:26,750 --> 00:30:27,800 can. Yeah. 742 00:30:27,830 --> 00:30:30,740 I think the big thing here is whatever you do, 743 00:30:30,740 --> 00:30:31,850 be consistent with it. 744 00:30:32,130 --> 00:30:34,360 Yes. You start out every other week, 745 00:30:34,390 --> 00:30:35,290 then continue. 746 00:30:35,290 --> 00:30:37,780 Have you ever gotten emails where you haven't heard from this 747 00:30:37,780 --> 00:30:39,820 business for like a year and a half and now all 748 00:30:39,820 --> 00:30:41,710 of a sudden they're sending you weekly emails out of the 749 00:30:41,710 --> 00:30:42,780 blue? Yes, 750 00:30:42,780 --> 00:30:44,700 and the first thing I do is unsubscribe. 751 00:30:44,730 --> 00:30:46,350 Exactly. I mean, 752 00:30:46,470 --> 00:30:48,450 because at that point you don't remember. 753 00:30:48,670 --> 00:30:50,260 I don't remember how I got on the list. 754 00:30:50,260 --> 00:30:52,210 I don't remember why I signed up for the list in 755 00:30:52,210 --> 00:30:54,950 the first place and so it's meaningless to me, 756 00:30:54,950 --> 00:30:56,930 so I usually will just unsubscribe. 757 00:30:57,550 --> 00:30:59,140 Yeah. And I'll even go further. 758 00:30:59,140 --> 00:31:02,110 I think it's a little presumptuous that they have had my 759 00:31:02,110 --> 00:31:03,040 email for this long, 760 00:31:03,040 --> 00:31:06,180 never talked to me and now all of a sudden feel 761 00:31:06,180 --> 00:31:08,460 like they need to be sharing everything with me. 762 00:31:08,520 --> 00:31:09,930 And most of the time it's a sale. 763 00:31:10,580 --> 00:31:13,940 Exactly. You know why they're reengaging an email list because they're 764 00:31:13,940 --> 00:31:16,550 eventually walking into some type of a sale probably. 765 00:31:16,880 --> 00:31:21,200 And I think initially it might sound cumbersome if you've not 766 00:31:21,200 --> 00:31:24,110 been doing emails at all to think even every other week. 767 00:31:24,200 --> 00:31:26,240 But let's talk through again, 768 00:31:26,300 --> 00:31:28,730 what types of things these emails could look like. 769 00:31:28,730 --> 00:31:31,070 It doesn't have to be a lot of content. 770 00:31:31,070 --> 00:31:32,810 It can be stuff that you're already doing, 771 00:31:32,810 --> 00:31:35,570 right? So you can show behind the scenes like what other 772 00:31:35,570 --> 00:31:37,250 types of things besides sales, 773 00:31:37,250 --> 00:31:40,730 cause we know promoting something is okay sometimes, 774 00:31:40,850 --> 00:31:42,040 right? Yeah, 775 00:31:42,070 --> 00:31:46,210 absolutely. So you want to send in your regular nurturing, 776 00:31:46,210 --> 00:31:49,330 so I call them nurturing emails because you're nurturing your audience, 777 00:31:49,360 --> 00:31:50,680 your giving them. 778 00:31:50,710 --> 00:31:52,540 Again, you're giving them more value. 779 00:31:52,710 --> 00:31:54,120 So this is after the welcome. 780 00:31:54,120 --> 00:31:56,940 So first it's the welcome sequence and then you jump into 781 00:31:56,940 --> 00:31:58,600 nurturing. Correct? 782 00:31:58,600 --> 00:31:59,680 Yeah. Okay. 783 00:31:59,830 --> 00:32:04,660 So your main goal with your nurturing emails is to remain 784 00:32:04,690 --> 00:32:07,090 top of mind for your customers. 785 00:32:07,330 --> 00:32:09,220 So if you blog, 786 00:32:09,340 --> 00:32:11,860 you can include links to your blog. 787 00:32:12,070 --> 00:32:14,830 If you have YouTube videos, 788 00:32:14,830 --> 00:32:16,870 you can include links to your YouTube videos so you can 789 00:32:16,870 --> 00:32:18,440 drive traffic to your YouTube channel, 790 00:32:18,490 --> 00:32:19,960 drive traffic to your website. 791 00:32:20,210 --> 00:32:25,310 But in general you want to give them something extra that 792 00:32:25,310 --> 00:32:27,470 you don't give anybody else. 793 00:32:27,690 --> 00:32:30,510 And what I mean by that is if you are active 794 00:32:30,510 --> 00:32:34,470 on social media and you're providing value and information on social 795 00:32:34,470 --> 00:32:36,030 media, let's say, 796 00:32:36,090 --> 00:32:38,430 I'm just going to use the lotion example again, 797 00:32:38,520 --> 00:32:43,070 let's that you notice you have a YouTube video on how 798 00:32:43,070 --> 00:32:45,290 you use essential oils in your lotion, 799 00:32:45,290 --> 00:32:48,680 in your unscented lotion to create like a new product or 800 00:32:48,680 --> 00:32:50,300 how a customer has done that. 801 00:32:50,510 --> 00:32:53,600 Again, you are giving values so that you know people will 802 00:32:53,600 --> 00:32:56,480 hopefully want to buy more so they can have different scented 803 00:32:56,480 --> 00:32:58,550 lotions on your email. 804 00:32:58,850 --> 00:33:01,850 You can direct people to that YouTube video, 805 00:33:01,910 --> 00:33:03,860 but then also give them something extra. 806 00:33:03,890 --> 00:33:08,330 Like somebody used this on their wedding day or look, 807 00:33:08,330 --> 00:33:11,690 you can make these five-year-old girls birthday party. 808 00:33:11,880 --> 00:33:16,620 They can make custom bottles using this on toxic organic lotion 809 00:33:16,820 --> 00:33:20,180 or something like that where you're giving them something extra, 810 00:33:20,180 --> 00:33:23,540 you're giving them other ideas and just having a little bit 811 00:33:23,540 --> 00:33:24,230 of fun with them. 812 00:33:24,440 --> 00:33:27,290 You're nurturing emails are about having a conversation. 813 00:33:27,320 --> 00:33:29,210 They're about telling stories. 814 00:33:29,240 --> 00:33:32,450 It's a great place to get a little more personal because 815 00:33:32,480 --> 00:33:36,350 they, the subscribers will feel a little more special because they're 816 00:33:36,350 --> 00:33:40,580 hearing something about you that you're not telling anybody else. 817 00:33:40,810 --> 00:33:44,050 So it's really a great place to build a relationship and 818 00:33:44,050 --> 00:33:47,050 to make that connection with your customers. 819 00:33:47,370 --> 00:33:47,820 Love it. 820 00:33:47,850 --> 00:33:51,480 And I also think this is really important because we all 821 00:33:51,480 --> 00:33:54,720 know that when people know us or let's use our own 822 00:33:54,780 --> 00:33:56,010 purchasing behaviors, 823 00:33:56,040 --> 00:33:59,910 we'll support somebody in a community because we know them. 824 00:33:59,970 --> 00:34:01,260 We love their story. 825 00:34:01,470 --> 00:34:03,570 Yes, the product has to be good as well too, 826 00:34:03,570 --> 00:34:04,170 for sure. 827 00:34:04,360 --> 00:34:05,920 But we'll also pay more. 828 00:34:06,130 --> 00:34:08,170 So a big thing for our audience, 829 00:34:08,170 --> 00:34:10,000 Abby, is that we don't, 830 00:34:10,090 --> 00:34:11,110 well, I won't say always, 831 00:34:11,110 --> 00:34:14,200 but many times we don't price our products based on what 832 00:34:14,200 --> 00:34:15,970 they're really worth because we're w, 833 00:34:15,990 --> 00:34:16,150 you know, 834 00:34:16,150 --> 00:34:18,160 tan made we make our stuff right. 835 00:34:18,970 --> 00:34:20,140 But it costs more. 836 00:34:20,140 --> 00:34:21,970 Also, we were talking lotions, 837 00:34:22,000 --> 00:34:26,350 let's use soap like ivory soap versus hand poured soap that 838 00:34:26,350 --> 00:34:27,370 has a beautiful scent, 839 00:34:27,400 --> 00:34:29,410 limited quantity and all of that. 840 00:34:29,640 --> 00:34:32,790 That is more valuable than the ivory soap and it's probably 841 00:34:32,790 --> 00:34:35,880 worth five to seven times more because it's unique and it's 842 00:34:35,880 --> 00:34:38,160 different. And by people knowing a story, 843 00:34:38,220 --> 00:34:39,330 they're willing to pay more. 844 00:34:39,330 --> 00:34:42,680 So I see email nurturing sequences as a way to bond 845 00:34:42,680 --> 00:34:46,040 yourself further when you can't see a customer face to face 846 00:34:46,040 --> 00:34:46,790 all the time, 847 00:34:47,020 --> 00:34:49,360 they get to know you better and better and better. 848 00:34:49,810 --> 00:34:51,280 Absolutely, yes. 849 00:34:51,280 --> 00:34:55,750 When they get to see what goes into making the product, 850 00:34:55,810 --> 00:34:59,050 the trust factor is elevated and they start to get to 851 00:34:59,050 --> 00:35:02,110 know you as a person too and your values and what's 852 00:35:02,110 --> 00:35:03,070 important to you, 853 00:35:03,070 --> 00:35:04,600 which I think is huge. 854 00:35:04,820 --> 00:35:07,250 And all of this digital stuff that we have, 855 00:35:07,340 --> 00:35:10,370 you can practically live your life without actually talking to another 856 00:35:10,370 --> 00:35:11,570 human being ever. 857 00:35:12,890 --> 00:35:14,930 And so I think a lot of people are like crave 858 00:35:14,930 --> 00:35:16,070 that human connection. 859 00:35:16,070 --> 00:35:19,100 They crave getting to know people and who is behind their 860 00:35:19,100 --> 00:35:22,820 products. And I know that sometimes it's difficult to put your 861 00:35:22,820 --> 00:35:25,250 face out there when you're a product based business, 862 00:35:25,450 --> 00:35:30,130 but it's so needed these days so that people can understand 863 00:35:30,130 --> 00:35:33,010 who you are and where your product is coming from. 864 00:35:33,290 --> 00:35:37,470 Right. So I think we've kind of established why it's important. 865 00:35:37,500 --> 00:35:40,610 We've talked a little bit about the content and so I'm 866 00:35:40,610 --> 00:35:43,760 pretty sure that most of the people who are listening can 867 00:35:43,760 --> 00:35:45,050 buy into all of that, 868 00:35:45,050 --> 00:35:46,340 but we still get to the point of, 869 00:35:46,340 --> 00:35:47,900 okay, but seriously, 870 00:35:47,990 --> 00:35:51,450 even two emails a month sounds hard and I want to 871 00:35:51,450 --> 00:35:53,970 share with something that I've done an Abby, 872 00:35:53,970 --> 00:35:56,550 then overlay this for me if you will. 873 00:35:56,580 --> 00:36:00,600 Okay. I knew the value of emails and I used to, 874 00:36:00,630 --> 00:36:02,310 okay, an email has to go out with this week. 875 00:36:02,370 --> 00:36:03,120 I've got to pull it up, 876 00:36:03,150 --> 00:36:03,900 I've got to create it. 877 00:36:03,900 --> 00:36:05,040 What am I going to talk about? 878 00:36:05,070 --> 00:36:07,770 Like it was such a stress factor because I never had 879 00:36:07,770 --> 00:36:09,000 anything planned out. 880 00:36:09,350 --> 00:36:12,380 When I started creating a structure, 881 00:36:12,440 --> 00:36:13,790 it got so much easier. 882 00:36:13,790 --> 00:36:15,050 And by creating a structure, 883 00:36:15,050 --> 00:36:16,430 what I mean is, 884 00:36:16,460 --> 00:36:19,630 let's say I'm doing every other week emails. 885 00:36:19,630 --> 00:36:23,030 So that means I need six emails for three months. 886 00:36:23,290 --> 00:36:25,300 Well for sure one of them is going to be some 887 00:36:25,300 --> 00:36:26,350 type of promotion. 888 00:36:26,630 --> 00:36:27,410 So I could say, 889 00:36:27,410 --> 00:36:29,990 okay, week one is going to be a promotion. 890 00:36:30,300 --> 00:36:33,510 Week two is going to be a customer highlight. 891 00:36:33,510 --> 00:36:35,370 Like I would theme the emails. 892 00:36:35,570 --> 00:36:37,640 Week three is going to be a behind the scene, 893 00:36:37,650 --> 00:36:38,690 something we four, 894 00:36:38,720 --> 00:36:41,330 so I didn't necessarily have the specific topic, 895 00:36:41,500 --> 00:36:44,860 but I had the theme and that really helped me then 896 00:36:44,860 --> 00:36:48,700 fill in the topic later without being so stressful and it's 897 00:36:48,700 --> 00:36:49,210 not easy. 898 00:36:49,210 --> 00:36:49,930 Let's face it, 899 00:36:50,080 --> 00:36:52,000 we're going to fall off and not do it. 900 00:36:52,720 --> 00:36:54,580 What do you think of that idea? 901 00:36:54,640 --> 00:36:56,950 I mean I don't know that customers on the other end 902 00:36:56,980 --> 00:36:58,790 get the idea that there's theming, 903 00:36:58,810 --> 00:37:00,280 they just see different content, 904 00:37:00,280 --> 00:37:01,630 but what do you think of that? 905 00:37:01,630 --> 00:37:02,710 Cause that helped me so much. 906 00:37:02,710 --> 00:37:04,420 I'm curious as to your thoughts. 907 00:37:04,730 --> 00:37:05,840 Yeah, absolutely. 908 00:37:05,840 --> 00:37:09,230 So I'll take your theme one step further so you can 909 00:37:09,230 --> 00:37:10,430 absolutely do that. 910 00:37:10,430 --> 00:37:12,560 I think that that's a great idea and a great way 911 00:37:12,560 --> 00:37:15,170 to plan your emails ahead of time, 912 00:37:15,260 --> 00:37:17,630 which is really important to do if you're going to be 913 00:37:17,630 --> 00:37:20,030 busy or traveling or at a show or whatever. 914 00:37:20,220 --> 00:37:22,740 And you can totally overlay these two ideas. 915 00:37:22,740 --> 00:37:27,360 You can also plan your emails based on an idea, 916 00:37:27,390 --> 00:37:28,770 like a content theme. 917 00:37:28,830 --> 00:37:32,460 So when I plan out content and develop strategies, 918 00:37:32,460 --> 00:37:36,780 I think about what's coming up for my business six weeks 919 00:37:36,780 --> 00:37:37,530 from now, 920 00:37:37,800 --> 00:37:38,850 12 weeks from now, 921 00:37:38,880 --> 00:37:42,060 what is it that I want people to know about so 922 00:37:42,060 --> 00:37:43,980 that they go and buy this thing? 923 00:37:44,170 --> 00:37:46,870 So if you have a show coming up and you have 924 00:37:46,870 --> 00:37:49,000 a lot of local people on your list, 925 00:37:49,030 --> 00:37:51,310 let them know that the show is coming up. 926 00:37:51,340 --> 00:37:54,460 Let them plan ahead so you can tease something like that. 927 00:37:54,460 --> 00:37:57,370 You can tell a story about the shadow. 928 00:37:57,610 --> 00:37:59,950 You could have a customer highlight about the show, 929 00:37:59,950 --> 00:38:01,480 you can have a promotion for the show, 930 00:38:01,480 --> 00:38:03,790 so all of the themes that you had sued. 931 00:38:03,850 --> 00:38:07,210 You can piggyback that with an overall idea theme. 932 00:38:07,510 --> 00:38:10,210 If you have a new product that you're launching, 933 00:38:10,500 --> 00:38:13,900 you want to plan about 12 weeks ahead of time and 934 00:38:13,900 --> 00:38:16,540 start teasing it and let people know about it. 935 00:38:16,540 --> 00:38:19,690 So maybe you had beta testers for that product, 936 00:38:19,720 --> 00:38:21,670 so felt like that and Hey, 937 00:38:21,670 --> 00:38:25,440 this thing is coming on February 1st or whenever it's coming. 938 00:38:25,440 --> 00:38:28,710 So tease it out so that when it's time to launch, 939 00:38:28,710 --> 00:38:32,670 the thing that everybody's really excited about buying it and you 940 00:38:32,670 --> 00:38:34,470 can do that with your theme ideas too. 941 00:38:34,500 --> 00:38:37,990 Just kind of the to marry the two and it should 942 00:38:37,990 --> 00:38:41,760 be a lot easier to develop those ideas Or substituted, 943 00:38:41,760 --> 00:38:42,300 I guess. 944 00:38:42,510 --> 00:38:44,910 Yeah, I would substitute it like that could be like the 945 00:38:44,940 --> 00:38:47,130 basic general what I was saying, 946 00:38:47,130 --> 00:38:49,020 but then if you have something big coming, 947 00:38:49,080 --> 00:38:51,570 you replace it with what you're talking about, 948 00:38:51,570 --> 00:38:54,180 Abby, for that whole portion of time I would think, 949 00:38:54,320 --> 00:38:55,790 yes, I'm not good at this. 950 00:38:55,790 --> 00:38:57,440 You're the expert with this portion, 951 00:38:57,440 --> 00:39:00,170 but you're walking them towards what's going to be happening in 952 00:39:00,170 --> 00:39:01,790 the future by topic, 953 00:39:01,790 --> 00:39:04,250 but you're not necessarily saying anything about it yet. 954 00:39:04,530 --> 00:39:06,150 Right. You're teasing it. 955 00:39:06,180 --> 00:39:08,730 Yeah. You're teasing the ideas to get them to get their 956 00:39:08,730 --> 00:39:11,710 interest peaked and then when it's time to say, 957 00:39:11,800 --> 00:39:12,910 alright, here it is, 958 00:39:12,910 --> 00:39:13,750 it's ready. 959 00:39:13,870 --> 00:39:17,170 People are ready to click the buy button on your email. 960 00:39:17,430 --> 00:39:18,810 So for our audience, 961 00:39:18,810 --> 00:39:20,370 I'm thinking how to circle it back. 962 00:39:20,370 --> 00:39:22,470 For people who are making products, 963 00:39:22,470 --> 00:39:25,350 it could be a new line that's going to be special 964 00:39:25,350 --> 00:39:30,420 for the holidays or it could be a product extension that 965 00:39:30,420 --> 00:39:32,930 you're doing that you're just trying to figure out the packaging. 966 00:39:33,140 --> 00:39:35,420 Or you could involve your audience in, 967 00:39:35,480 --> 00:39:39,080 okay, I can't decide which color I'm liking for this new 968 00:39:39,080 --> 00:39:42,290 product and have people help you decide which one it's going 969 00:39:42,290 --> 00:39:42,680 to be. 970 00:39:42,740 --> 00:39:42,890 You know, 971 00:39:42,890 --> 00:39:43,670 things like that. 972 00:39:43,920 --> 00:39:45,330 I've seen people do that before. 973 00:39:45,330 --> 00:39:48,630 That's an that's really effective because the audience, 974 00:39:48,630 --> 00:39:52,440 the customers get emotionally invested in what the decision is and 975 00:39:52,440 --> 00:39:54,810 they can't wait for that next email to come so that 976 00:39:54,810 --> 00:39:56,460 they could find out what the decision was. 977 00:39:56,660 --> 00:40:00,410 Yeah, it's all being relationship based with your audience, 978 00:40:00,410 --> 00:40:02,180 I guess would be a way to say it. 979 00:40:02,380 --> 00:40:05,110 Okay. So now how long should these emails be? 980 00:40:05,510 --> 00:40:06,500 I generally, 981 00:40:06,560 --> 00:40:07,820 I mean it really depends. 982 00:40:07,880 --> 00:40:09,070 It really does. 983 00:40:09,350 --> 00:40:11,180 So there's really no like, 984 00:40:11,300 --> 00:40:13,910 cause I see some emails that are so long, 985 00:40:14,060 --> 00:40:16,190 honestly they're supposedly work really well. 986 00:40:16,250 --> 00:40:18,590 I don't really have time to read that much text. 987 00:40:19,070 --> 00:40:21,770 So I used to be an elementary school teacher before I 988 00:40:21,770 --> 00:40:26,450 left to grow my business full time and I probably made 989 00:40:26,450 --> 00:40:28,910 every future teacher angry. 990 00:40:29,620 --> 00:40:31,040 I can tell my students. 991 00:40:31,280 --> 00:40:33,230 Yeah cause they would always ask how long does it need 992 00:40:33,230 --> 00:40:33,530 to be? 993 00:40:33,530 --> 00:40:35,990 The answer is say what you need to say and then 994 00:40:35,990 --> 00:40:38,800 stop. If a 3000 word email, 995 00:40:38,800 --> 00:40:41,170 which would be ridiculous but works well for one person, 996 00:40:41,230 --> 00:40:42,460 it might not work well for you. 997 00:40:42,460 --> 00:40:45,510 There's no point in trying to make it longer just for 998 00:40:45,510 --> 00:40:46,710 the sake of making it longer. 999 00:40:46,710 --> 00:40:49,650 So just say what you need to say and then stop 1000 00:40:49,680 --> 00:40:53,490 because people will know if you are trying to fluff up 1001 00:40:53,490 --> 00:40:56,830 the email and include more in it at the beginning. 1002 00:40:56,830 --> 00:40:58,320 If you've never done it before, 1003 00:40:58,480 --> 00:41:00,940 the probably will be really short and that's okay. 1004 00:41:00,970 --> 00:41:03,310 You're still getting in front of your audience. 1005 00:41:03,340 --> 00:41:06,850 As you get more practice with writing and developing ideas for 1006 00:41:06,850 --> 00:41:07,600 your emails, 1007 00:41:07,640 --> 00:41:10,090 it probably will get easier hopefully, 1008 00:41:10,120 --> 00:41:11,740 and you'll be able to write more. 1009 00:41:11,740 --> 00:41:15,160 So say what you need to say and then be done. 1010 00:41:16,130 --> 00:41:17,690 Okay. I like that advice. 1011 00:41:18,170 --> 00:41:21,200 I'm breathing a big sigh of relief here on that one. 1012 00:41:21,890 --> 00:41:24,170 Okay, so we've got our welcome sequence. 1013 00:41:24,170 --> 00:41:25,970 We've got our nurturing sequence. 1014 00:41:26,030 --> 00:41:30,020 What if something comes up randomly off schedule that you think 1015 00:41:30,020 --> 00:41:31,100 would be good for an email? 1016 00:41:31,100 --> 00:41:34,490 Is it okay to jump in with something every once in 1017 00:41:34,490 --> 00:41:35,030 a while? 1018 00:41:35,580 --> 00:41:36,570 Every once in a while? 1019 00:41:36,570 --> 00:41:39,630 Yeah, because once you get really consistent with your emails, 1020 00:41:39,630 --> 00:41:42,810 people will come to expect the email to land in their 1021 00:41:42,840 --> 00:41:45,900 inbox at noon on Monday or whenever you send her emails, 1022 00:41:45,960 --> 00:41:49,140 which I do recommend having a regular day and time that 1023 00:41:49,140 --> 00:41:49,950 you send them. 1024 00:41:50,190 --> 00:41:53,640 If something comes up on a Thursday that can't wait until 1025 00:41:53,640 --> 00:41:56,370 Monday, then absolutely go ahead and send it. 1026 00:41:56,400 --> 00:42:00,120 And I think sometimes those are the emails that do even 1027 00:42:00,120 --> 00:42:02,850 better as far as open rates and click through rates because 1028 00:42:02,850 --> 00:42:03,900 it was unexpected. 1029 00:42:03,900 --> 00:42:06,120 So it's gotta be something good as soon as sending me 1030 00:42:06,120 --> 00:42:09,630 this email on a Thursday and she never sends emails on 1031 00:42:09,630 --> 00:42:11,020 Thursdays. Right. 1032 00:42:11,020 --> 00:42:11,310 So it's, 1033 00:42:11,330 --> 00:42:13,090 it could be an attention grabber too. 1034 00:42:13,170 --> 00:42:14,150 Yeah. Okay. 1035 00:42:14,150 --> 00:42:17,630 Another thing that I think I want to talk about just 1036 00:42:17,660 --> 00:42:20,390 briefly and we had like a lot of things we were 1037 00:42:20,390 --> 00:42:21,380 going to talk about Abby, 1038 00:42:21,380 --> 00:42:23,720 and it's just not going to happen looking at the time 1039 00:42:23,720 --> 00:42:25,460 here. So we are just going to have to stay with 1040 00:42:25,490 --> 00:42:27,080 emails. Maybe you're going to have to come on the show 1041 00:42:27,080 --> 00:42:28,610 and we're gonna have to add a whole nother topic. 1042 00:42:28,640 --> 00:42:29,930 But what do you think, 1043 00:42:29,930 --> 00:42:32,660 cause I'm feeling like in this nurturing sequence, 1044 00:42:32,750 --> 00:42:36,080 this is also an opportunity to get people to know other 1045 00:42:36,080 --> 00:42:38,030 areas they can connect with you. 1046 00:42:38,060 --> 00:42:42,920 Such as if you have a Facebook group or possibly even 1047 00:42:42,920 --> 00:42:46,070 doing a review for the business. 1048 00:42:46,100 --> 00:42:47,630 You know that's an ask for sure. 1049 00:42:47,630 --> 00:42:49,430 So that's not a promotion by something, 1050 00:42:49,430 --> 00:42:51,470 but you're still asking someone to do something. 1051 00:42:51,660 --> 00:42:54,600 But I think those could also be topics without a money 1052 00:42:54,600 --> 00:42:56,970 exchange that could be part of nurturing. 1053 00:42:57,030 --> 00:42:58,050 What do you think? 1054 00:42:58,420 --> 00:43:01,780 Yeah. Because obviously you want people to follow you in different 1055 00:43:01,780 --> 00:43:04,170 places. You have an active Instagram account, 1056 00:43:04,190 --> 00:43:06,550 you want people to go to Instagram. 1057 00:43:06,750 --> 00:43:08,610 That helps you get noticed by other people. 1058 00:43:08,610 --> 00:43:09,780 Same thing with Facebook. 1059 00:43:09,810 --> 00:43:12,150 Even though Facebook is kind of tough these days. 1060 00:43:12,630 --> 00:43:16,920 Absolutely. So I recommend having a standardized footer that has a 1061 00:43:16,920 --> 00:43:17,910 photo of you. 1062 00:43:17,910 --> 00:43:20,010 It has your email address, 1063 00:43:20,010 --> 00:43:22,710 it has your social links on it that you have, 1064 00:43:22,740 --> 00:43:23,010 you know, 1065 00:43:23,010 --> 00:43:26,260 just an every single email and then when it comes up, 1066 00:43:26,290 --> 00:43:30,490 I wouldn't send people to a Facebook group or to a 1067 00:43:30,490 --> 00:43:31,990 podcast or wherever, 1068 00:43:32,140 --> 00:43:36,160 every single email because you want to be sending them to 1069 00:43:36,220 --> 00:43:37,450 other places too. 1070 00:43:37,450 --> 00:43:40,090 Like if you have a new blog post or a YouTube 1071 00:43:40,120 --> 00:43:42,640 video, you want to be able to pick and choose where 1072 00:43:42,640 --> 00:43:43,690 you're sending people to. 1073 00:43:43,690 --> 00:43:45,700 Cause if you give them too many choices, 1074 00:43:45,790 --> 00:43:48,070 they're going to choose to not do anything at all. 1075 00:43:48,260 --> 00:43:51,890 What about a specific email that says love that we're connected 1076 00:43:51,890 --> 00:43:54,950 together? Just want to make sure like that is the content 1077 00:43:54,950 --> 00:43:55,730 of the email. 1078 00:43:56,070 --> 00:43:56,490 Oh yeah, 1079 00:43:56,520 --> 00:43:57,810 absolutely. You can do that. 1080 00:43:57,860 --> 00:44:00,300 I would put that in your welcome sequence. 1081 00:44:00,450 --> 00:44:04,020 Okay. I would make sure in the welcome sequence that you 1082 00:44:04,020 --> 00:44:06,690 are mentioning that and maybe there's something special. 1083 00:44:06,750 --> 00:44:08,040 If you have a Facebook group, 1084 00:44:08,070 --> 00:44:09,030 six weeks down the road, 1085 00:44:09,030 --> 00:44:11,100 they've been on your list for six weeks or six months 1086 00:44:11,100 --> 00:44:13,380 or whatever and you have something special coming up in your 1087 00:44:13,380 --> 00:44:14,130 Facebook group. 1088 00:44:14,330 --> 00:44:17,660 Invite your email list to join your Facebook groups. 1089 00:44:17,690 --> 00:44:19,460 Some of them will already be in your group, 1090 00:44:19,700 --> 00:44:20,780 others may not. 1091 00:44:20,780 --> 00:44:22,280 And you know that's your ask to, 1092 00:44:22,310 --> 00:44:24,620 Hey, I'm doing this workshop live. 1093 00:44:24,650 --> 00:44:25,910 You want to go check it out, 1094 00:44:25,940 --> 00:44:28,100 join my Facebook group to get it for free. 1095 00:44:28,320 --> 00:44:30,600 Right. And sharing the value of them doing so. 1096 00:44:30,900 --> 00:44:31,860 Absolutely. Yes. 1097 00:44:32,320 --> 00:44:33,430 Perfect. Okay. 1098 00:44:33,490 --> 00:44:33,730 All right. 1099 00:44:33,730 --> 00:44:34,810 And reviews as well. 1100 00:44:34,870 --> 00:44:39,010 I guess that would go potentially in the welcome sequence too. 1101 00:44:39,100 --> 00:44:40,480 You don't want to have too many asks. 1102 00:44:40,480 --> 00:44:41,980 I'm thinking in a welcome sequence, 1103 00:44:41,980 --> 00:44:44,350 but having somebody review your product for you. 1104 00:44:44,660 --> 00:44:47,810 Right. And sometimes the product might be something that they need 1105 00:44:47,810 --> 00:44:49,940 to have for six weeks or eight weeks. 1106 00:44:50,130 --> 00:44:54,810 You can also set up a time specific email that goes 1107 00:44:54,810 --> 00:44:55,890 out to somebody, 1108 00:44:55,950 --> 00:44:56,670 six weeks, 1109 00:44:56,670 --> 00:44:57,240 eight weeks, 1110 00:44:57,240 --> 00:44:59,400 whatever, after they make the purchase. 1111 00:44:59,570 --> 00:45:01,970 So it's totally separate from the welcome sequence. 1112 00:45:02,000 --> 00:45:05,210 It's totally separate from the nurture emails, 1113 00:45:05,410 --> 00:45:07,600 but it's an email that goes out that says, 1114 00:45:07,660 --> 00:45:09,370 let me know how you'd like to the product, 1115 00:45:09,400 --> 00:45:10,660 what can I do differently? 1116 00:45:10,690 --> 00:45:13,450 Can you give me a review on Amazon or Etsy or 1117 00:45:13,450 --> 00:45:15,780 wherever where you're making that ask. 1118 00:45:15,780 --> 00:45:18,280 And that can be totally separate from the other emails. 1119 00:45:18,460 --> 00:45:19,690 Right. Perfect. 1120 00:45:19,900 --> 00:45:20,140 All right, 1121 00:45:20,150 --> 00:45:21,460 this has been so great. 1122 00:45:21,460 --> 00:45:21,670 You know, 1123 00:45:21,670 --> 00:45:23,710 so often when people think about content, 1124 00:45:23,710 --> 00:45:28,120 they automatically go to Facebook posts and Instagram stories, 1125 00:45:28,120 --> 00:45:28,390 you know, 1126 00:45:28,390 --> 00:45:29,110 and all of that. 1127 00:45:29,320 --> 00:45:33,790 And I think because email has been around before social media, 1128 00:45:34,010 --> 00:45:37,340 we often underestimate the value that it can have for our 1129 00:45:37,340 --> 00:45:40,790 business. And so I'm thrilled that you've come on and we've 1130 00:45:40,790 --> 00:45:43,460 really taken a deep dive into email. 1131 00:45:43,460 --> 00:45:44,390 I think that's really, 1132 00:45:44,390 --> 00:45:45,320 really important. 1133 00:45:45,320 --> 00:45:46,820 And you've given me some great ideas, 1134 00:45:46,820 --> 00:45:49,490 Abby. So I'm really excited about that. 1135 00:45:49,490 --> 00:45:50,780 I've got to go back and look at some of my 1136 00:45:50,780 --> 00:45:51,560 sequences now. 1137 00:45:51,560 --> 00:45:52,010 You know, 1138 00:45:52,940 --> 00:45:55,370 you've given me homework and you didn't even know that. 1139 00:45:55,620 --> 00:45:56,660 Yes, email. 1140 00:45:56,710 --> 00:46:00,120 Social media definitely has not replaced email. 1141 00:46:00,310 --> 00:46:02,620 Social media is a great place to get out there and 1142 00:46:02,620 --> 00:46:03,310 get noticed, 1143 00:46:03,310 --> 00:46:06,310 but email is where you really make that connection with your 1144 00:46:06,310 --> 00:46:08,730 audience. They each serve their own purpose, 1145 00:46:08,730 --> 00:46:09,930 but you need them both. 1146 00:46:10,050 --> 00:46:11,540 Yeah. Wonderful. 1147 00:46:11,600 --> 00:46:14,870 Okay, so now on behalf of my listeners and myself, 1148 00:46:14,900 --> 00:46:16,310 I'd like to offer you a gift, 1149 00:46:16,310 --> 00:46:21,620 Abby. It's a virtual gift containing unlimited possibilities for your future. 1150 00:46:21,680 --> 00:46:24,950 So this is your dream or your goal of almost unreachable 1151 00:46:24,950 --> 00:46:26,540 Heights that you'd wish to obtain. 1152 00:46:26,760 --> 00:46:29,700 Please accept this gift and open it in our presence. 1153 00:46:29,790 --> 00:46:31,230 What's inside your box? 1154 00:46:31,850 --> 00:46:34,100 Freedom. Ooh, 1155 00:46:34,280 --> 00:46:38,150 financial freedom to be able to travel when my daughter goes 1156 00:46:38,150 --> 00:46:41,150 away to college and a year and a half and to 1157 00:46:41,150 --> 00:46:44,360 make sure that she graduates from college debt free and I 1158 00:46:44,360 --> 00:46:45,680 want to be able to have the freedom, 1159 00:46:45,680 --> 00:46:49,070 I think that will allow me the freedom to follow whatever 1160 00:46:49,070 --> 00:46:51,800 passions to happen to arise because who knows? 1161 00:46:51,800 --> 00:46:55,590 Right? And then to help other people on their journeys in 1162 00:46:55,590 --> 00:46:57,840 the process of finding my own passions. 1163 00:46:58,070 --> 00:46:58,670 Love that. 1164 00:46:58,730 --> 00:47:02,280 And how can our listeners get in touch with you So 1165 00:47:02,280 --> 00:47:05,190 they can find me on my website, 1166 00:47:05,250 --> 00:47:07,560 Abby M herman.com 1167 00:47:07,800 --> 00:47:09,240 or on Instagram, 1168 00:47:09,240 --> 00:47:11,370 which is one of my favorite places to hang out. 1169 00:47:11,550 --> 00:47:13,980 Abby M Herman and yeah, 1170 00:47:14,010 --> 00:47:16,230 those are the two places I'm at the most often. 1171 00:47:16,390 --> 00:47:17,620 Okay, wonderful. 1172 00:47:17,800 --> 00:47:20,830 And then you were also talking about an offer that you 1173 00:47:20,830 --> 00:47:22,240 had for us with the templates, 1174 00:47:22,240 --> 00:47:23,770 right? Yes. 1175 00:47:23,830 --> 00:47:27,910 So I have templates that will allow you to do kind 1176 00:47:27,910 --> 00:47:31,330 of craft your own state ones and I also have a 1177 00:47:31,390 --> 00:47:33,790 challenge, a welcome sequence challenge. 1178 00:47:33,790 --> 00:47:37,150 It's totally free and it walks you through the steps of 1179 00:47:37,180 --> 00:47:40,990 how to develop your own welcome sequence and get it loaded 1180 00:47:41,020 --> 00:47:44,170 to your email provider and just start using it. 1181 00:47:44,480 --> 00:47:45,050 Oh my gosh, 1182 00:47:45,080 --> 00:47:46,670 that sounds perfect. 1183 00:47:46,940 --> 00:47:51,110 So you can access that at bit dot Lee slash your 1184 00:47:51,110 --> 00:47:52,280 welcome sequence. 1185 00:47:52,400 --> 00:47:53,360 All one word, 1186 00:47:53,390 --> 00:47:54,440 all lowercase. 1187 00:47:54,810 --> 00:47:55,980 Okay, you're welcome. 1188 00:47:56,040 --> 00:48:00,660 So bit dot Lee your welcome sequence and give biz listeners 1189 00:48:00,930 --> 00:48:04,170 I really highly advise you to go through and do this. 1190 00:48:04,170 --> 00:48:07,980 You know how sometimes Abby you get free offers or tools 1191 00:48:07,980 --> 00:48:10,810 or little bits of information and then you have to figure 1192 00:48:10,810 --> 00:48:12,940 out how to implement it and how to put it together. 1193 00:48:13,140 --> 00:48:15,810 I love what you're talking about here with your sequence cause 1194 00:48:15,810 --> 00:48:17,310 you're taking it step by step. 1195 00:48:17,480 --> 00:48:20,720 We've just talked about why email is so important already and 1196 00:48:20,720 --> 00:48:24,200 then implementing it and getting it constructed the right way. 1197 00:48:24,380 --> 00:48:25,670 Sounds fabulous. 1198 00:48:25,670 --> 00:48:26,750 And that's what happens here, 1199 00:48:26,750 --> 00:48:27,950 right in your sequence. 1200 00:48:28,200 --> 00:48:29,070 Yeah, absolutely. 1201 00:48:29,070 --> 00:48:31,320 I walk you through the whole process step by step. 1202 00:48:31,480 --> 00:48:33,520 It's called one week to your welcome sequence. 1203 00:48:33,710 --> 00:48:35,720 So you can actually do it in a week, 1204 00:48:35,750 --> 00:48:37,860 but you can also do it in one sitting too and 1205 00:48:37,870 --> 00:48:41,330 it will drip out the content to you immediately after finishing 1206 00:48:41,330 --> 00:48:42,170 each module. 1207 00:48:42,200 --> 00:48:43,340 So anything like, 1208 00:48:43,430 --> 00:48:46,880 I believe in telling people how to do things because when 1209 00:48:46,880 --> 00:48:50,060 I was first starting this online business, 1210 00:48:50,150 --> 00:48:53,420 I was really frustrated that I couldn't find my resources that 1211 00:48:53,420 --> 00:48:53,960 I need. 1212 00:48:53,990 --> 00:48:56,840 So anytime I can provide a resource like this for free, 1213 00:48:56,840 --> 00:48:59,540 I do it just because I think it's just so important 1214 00:48:59,540 --> 00:49:02,900 and it just helps people move their businesses forward. 1215 00:49:03,280 --> 00:49:06,010 Absolutely. Thank you so much for that. 1216 00:49:06,010 --> 00:49:07,450 And as I'd said in the beginning, 1217 00:49:07,450 --> 00:49:09,880 this is a topic that we've been talking about a little 1218 00:49:09,880 --> 00:49:12,970 bit and people have been challenged with in terms of where 1219 00:49:12,970 --> 00:49:17,070 does email fall within our marketing strategies overall and then what 1220 00:49:17,070 --> 00:49:19,950 do we do with the whole email topic in its totality. 1221 00:49:19,980 --> 00:49:22,260 So you've really clarified it for us here. 1222 00:49:22,470 --> 00:49:24,030 So thank you so much Abby. 1223 00:49:24,030 --> 00:49:26,640 It has been a true pleasure having you on the show. 1224 00:49:26,910 --> 00:49:28,380 Thank you so much for having me. 1225 00:49:30,760 --> 00:49:31,630 Okay guys, 1226 00:49:31,840 --> 00:49:33,760 no more white knuckling. 1227 00:49:33,910 --> 00:49:35,050 If Facebook, 1228 00:49:35,140 --> 00:49:38,350 Instagram, or any other platform goes down, 1229 00:49:38,770 --> 00:49:42,640 you now know what you should be doing and honestly starting 1230 00:49:42,640 --> 00:49:47,710 today, if you haven't already been collecting emails seriously starting today, 1231 00:49:47,920 --> 00:49:49,600 start capturing these emails. 1232 00:49:49,780 --> 00:49:54,310 Put welcome sequences and nurture sequence in play for your business 1233 00:49:54,520 --> 00:49:59,080 so that heaven forbid we have a another incident like we 1234 00:49:59,080 --> 00:50:00,700 did this past March. 1235 00:50:01,030 --> 00:50:02,050 You'll be protected. 1236 00:50:02,560 --> 00:50:04,960 You won't be sitting in a situation where you say, 1237 00:50:05,530 --> 00:50:09,550 Tang, Sue warned me about this and I didn't listen. 1238 00:50:09,970 --> 00:50:14,680 I don't want that happening to you and it ends up 1239 00:50:14,680 --> 00:50:18,730 being very fitting that my topic next week is going to 1240 00:50:18,730 --> 00:50:25,290 be my top takeaways from social media marketing world 2019 there 1241 00:50:25,290 --> 00:50:27,530 are new things on the horizon, 1242 00:50:28,100 --> 00:50:30,770 new ways to use our existing platforms, 1243 00:50:30,920 --> 00:50:35,150 experts, speculation on what the platforms are going to look like 1244 00:50:35,150 --> 00:50:38,140 in the future and the ways you can start using them 1245 00:50:38,140 --> 00:50:42,550 to your advantage today and the good news is I think 1246 00:50:42,550 --> 00:50:44,590 you're going to breathe a sigh of relief. 1247 00:50:45,310 --> 00:50:48,990 Stay tuned and hear all about it next Monday and until 1248 00:50:48,990 --> 00:50:50,700 then, have a great week everybody. 1249 00:50:51,060 --> 00:50:51,870 Bye for now. 1250 00:50:53,470 --> 00:50:56,650 Are you discouraged because your business is not performing as you 1251 00:50:56,650 --> 00:50:57,400 had envisioned? 1252 00:50:57,660 --> 00:51:00,670 Are you stuck and confused about how to turn things around? 1253 00:51:00,970 --> 00:51:04,720 Sue's new best selling book is structured to help you identify 1254 00:51:04,720 --> 00:51:08,200 where the holes are in your business and show you exactly 1255 00:51:08,290 --> 00:51:09,160 how to fix them. 1256 00:51:09,400 --> 00:51:12,430 You'll learn from Sue and owners just like you who are 1257 00:51:12,430 --> 00:51:17,470 seeing real growth and are living their dream maker to master 1258 00:51:17,650 --> 00:51:21,040 find and fix what's not working in your small business. 1259 00:51:21,370 --> 00:51:28,120 Get it on Amazon or through www.giftbizunwrapped.com/master.