1 00:00:00,060 --> 00:00:01,340 Gift Biz Unwrapped, 2 00:00:01,340 --> 00:00:04,140 episode 392. 3 00:00:05,060 --> 00:00:10,380 Attention Gifters Bakers crafters and Makers pursuing your dream can be 4 00:00:10,380 --> 00:00:14,220 fun. Whether you have an established business or looking to start 5 00:00:14,220 --> 00:00:16,820 one, now you are in the right place. 6 00:00:17,130 --> 00:00:22,140 This is Gift Biz Un helping you turn your skill into 7 00:00:22,140 --> 00:00:23,420 a flourishing business. 8 00:00:23,770 --> 00:00:27,300 Join us for an episode packed full of invaluable guidance, 9 00:00:27,980 --> 00:00:31,500 resources, and the support you need to grow your gift biz. 10 00:00:31,650 --> 00:00:35,380 Here is your host Gift Biz Gal Sue Moon Height. 11 00:00:35,910 --> 00:00:36,500 Hi there, 12 00:00:36,500 --> 00:00:39,340 it's Sue and thanks for joining me here today on the 13 00:00:39,340 --> 00:00:41,140 podcast. Before we get started, 14 00:00:41,600 --> 00:00:43,620 I'm gonna share a secret with you. 15 00:00:44,310 --> 00:00:48,450 One of my superpowers is the ability to get an enormous 16 00:00:48,450 --> 00:00:52,570 number of tasks and projects done each and every week. 17 00:00:53,320 --> 00:00:54,850 I easily meet deadlines, 18 00:00:55,320 --> 00:00:57,010 rarely forget to do something. 19 00:00:57,640 --> 00:01:01,010 I know at the start of each day what needs priority, 20 00:01:01,010 --> 00:01:04,420 attention and action type A personality. 21 00:01:05,240 --> 00:01:08,500 Yes, and a follow through on the Kobe assessment, 22 00:01:08,900 --> 00:01:11,180 which should have given me the clue. 23 00:01:11,760 --> 00:01:15,180 But it wasn't until people started commenting to me that I 24 00:01:15,460 --> 00:01:18,820 realized not everyone naturally knows how to do this. 25 00:01:19,610 --> 00:01:23,700 It's the biggest single contributor to the growth I always see 26 00:01:23,700 --> 00:01:28,380 in my businesses without spending hours and hours working either. 27 00:01:29,010 --> 00:01:33,260 It's about focus and doing the right things efficiently. 28 00:01:34,020 --> 00:01:36,750 Prompted by all the questions on how I do this, 29 00:01:37,220 --> 00:01:40,470 I went about finding a way to help you perform at 30 00:01:40,470 --> 00:01:41,110 a higher level. 31 00:01:41,290 --> 00:01:45,150 Two, I analyzed my methods and formalized my process, 32 00:01:45,470 --> 00:01:48,110 which is one many of my coaching clients. 33 00:01:48,210 --> 00:01:49,350 Now also follow. 34 00:01:50,010 --> 00:01:51,150 You can use it too. 35 00:01:51,580 --> 00:01:55,550 It's all part of a tool called the Inspired Daily Planner, 36 00:01:55,740 --> 00:01:58,150 made specifically for Gifters, 37 00:01:58,300 --> 00:01:59,630 bakers, crafters, 38 00:01:59,630 --> 00:02:00,110 and makers. 39 00:02:00,940 --> 00:02:02,030 Make no mistake, 40 00:02:02,300 --> 00:02:04,470 this is not your ordinary planner. 41 00:02:05,110 --> 00:02:05,910 First off, 42 00:02:05,910 --> 00:02:11,030 it comes with a video explaining my productivity strategy and the 43 00:02:11,230 --> 00:02:12,830 physical planner isn't dated, 44 00:02:12,880 --> 00:02:15,990 so you can start using it the second it arrives at 45 00:02:15,990 --> 00:02:16,710 your doorstep. 46 00:02:17,090 --> 00:02:21,150 And that's not all included for each day is a motivational 47 00:02:21,240 --> 00:02:25,550 or business building tip and plenty of space to capture and 48 00:02:25,550 --> 00:02:30,470 book in time for to-dos scheduled appointments and all those ideas 49 00:02:30,470 --> 00:02:31,830 that are now getting lost. 50 00:02:32,730 --> 00:02:35,790 You can watch the video for free and then get your 51 00:02:35,790 --> 00:02:39,550 inspired daily planner@giftbizunwrapped.com 52 00:02:40,150 --> 00:02:41,830 slash inspired. 53 00:02:42,350 --> 00:02:45,070 Today we're talking about hashtags, 54 00:02:45,260 --> 00:02:48,750 a topic that's been surrounded by a lot of confusion, 55 00:02:49,050 --> 00:02:50,910 and if you think you've got it all down, 56 00:02:50,910 --> 00:02:52,870 Pat, let me put it out there, 57 00:02:52,870 --> 00:02:56,110 that what you knew to be true even two years ago 58 00:02:56,330 --> 00:02:58,070 has all changed today, 59 00:02:59,640 --> 00:03:01,300 the joys of social media. 60 00:03:02,200 --> 00:03:03,490 What are hashtags? 61 00:03:04,030 --> 00:03:04,970 Why use them? 62 00:03:05,440 --> 00:03:08,290 What's the right number of hashtags to use, 63 00:03:08,870 --> 00:03:11,570 and how do I figure out which ones are the best 64 00:03:11,570 --> 00:03:12,450 for my business? 65 00:03:12,980 --> 00:03:17,570 Answers to these questions and more coming your way right now. 66 00:03:22,700 --> 00:03:23,250 Hi there, 67 00:03:23,250 --> 00:03:26,450 and welcome to the last Bash of the Year. 68 00:03:26,900 --> 00:03:31,170 We have a couple of your fellow handmade creators here today 69 00:03:31,170 --> 00:03:32,810 who you're gonna hear from a little bit later. 70 00:03:33,270 --> 00:03:34,130 But first, 71 00:03:34,400 --> 00:03:41,370 I want to unravel this crazy complicated topic of hashtags. 72 00:03:41,760 --> 00:03:43,370 Should you be using them? 73 00:03:43,610 --> 00:03:46,730 Maybe you've never used them and you're thinking about adding them. 74 00:03:46,730 --> 00:03:48,610 Maybe you've seen things changing, 75 00:03:49,510 --> 00:03:50,450 you just don't know. 76 00:03:50,450 --> 00:03:52,210 Maybe you don't even know what hashtags are. 77 00:03:52,210 --> 00:03:55,130 So we're gonna talk about all of that really quickly before 78 00:03:55,130 --> 00:03:57,970 we get into showcases because after all, 79 00:03:57,970 --> 00:04:04,400 this is a bash hashtags along with everything associated with social 80 00:04:04,400 --> 00:04:08,000 media, they continue to change. 81 00:04:08,350 --> 00:04:11,400 It's great for people who are experts on certain social media 82 00:04:11,760 --> 00:04:14,400 platforms because it always gives them content to talk about. 83 00:04:14,400 --> 00:04:14,760 You know, 84 00:04:14,870 --> 00:04:19,000 hashtags change how you should be posting on social media is 85 00:04:19,440 --> 00:04:23,440 changing. What portions of platforms you should be using are changing. 86 00:04:23,440 --> 00:04:24,280 It's always changing. 87 00:04:24,280 --> 00:04:25,760 Social is always changing. 88 00:04:26,290 --> 00:04:27,160 So for experts, 89 00:04:27,160 --> 00:04:27,680 that's great. 90 00:04:27,980 --> 00:04:31,360 For those of us who want to use social media to 91 00:04:31,360 --> 00:04:32,480 grow our business, 92 00:04:32,710 --> 00:04:35,600 it's confusing because it is changing. 93 00:04:36,140 --> 00:04:39,160 And if we want to align with best practices, 94 00:04:39,160 --> 00:04:41,560 that means we have to stay on top of everything all 95 00:04:41,560 --> 00:04:41,960 the time, 96 00:04:42,080 --> 00:04:43,560 learn the new things, 97 00:04:43,820 --> 00:04:46,880 and then rearrange our strategy accordingly. 98 00:04:47,410 --> 00:04:52,320 So let's get some clarity today on hashtags specifically in terms 99 00:04:52,320 --> 00:04:53,560 of should we be using them, 100 00:04:53,560 --> 00:04:54,280 should we not, 101 00:04:54,390 --> 00:04:57,000 with what is current right now. 102 00:04:57,530 --> 00:05:00,400 So this is not just me telling you, 103 00:05:00,470 --> 00:05:03,600 I've resourced a couple of the experts that I follow on 104 00:05:03,600 --> 00:05:04,560 different platforms, 105 00:05:04,830 --> 00:05:06,400 merged information together. 106 00:05:06,950 --> 00:05:10,800 I will enhance that with my own experiences and hopefully at 107 00:05:10,800 --> 00:05:13,960 the end you're gonna get more clarity about hashtags overall, 108 00:05:14,860 --> 00:05:16,320 not just for what's current now, 109 00:05:16,320 --> 00:05:17,760 but also what to do in the future. 110 00:05:18,140 --> 00:05:22,040 And I think the best place to start is defining specifically 111 00:05:22,040 --> 00:05:24,960 what hashtags are in case you are not sure. 112 00:05:25,000 --> 00:05:29,000 Think of hashtags as folders in a filing cabinet. 113 00:05:29,930 --> 00:05:34,640 If you were wanting to know about your contract with Comcast, 114 00:05:34,830 --> 00:05:36,560 you're gonna open a filing cabinet, 115 00:05:36,590 --> 00:05:38,360 pull out the file that says Comcast, 116 00:05:38,660 --> 00:05:41,040 and there are all the bills that you've paid, 117 00:05:41,640 --> 00:05:42,680 probably your contract, 118 00:05:42,800 --> 00:05:45,920 maybe some notes on services that you've had performed, 119 00:05:45,920 --> 00:05:46,600 things like that. 120 00:05:46,600 --> 00:05:49,000 They're all nice in a little file folder. 121 00:05:49,510 --> 00:05:52,000 That's pretty much what a hashtag is. 122 00:05:52,350 --> 00:05:54,240 When you take that online, 123 00:05:54,710 --> 00:05:58,720 then think of hashtags like words you would put into a 124 00:05:58,720 --> 00:05:59,800 Google search event. 125 00:06:00,290 --> 00:06:04,880 If you are looking for upcoming autumn festivals in your area, 126 00:06:05,460 --> 00:06:10,000 you would input autumn festivals in your hometown or whatever, 127 00:06:10,220 --> 00:06:12,280 and then all of those things would come up. 128 00:06:12,480 --> 00:06:16,600 Those are two examples of what hashtags do in terms of 129 00:06:16,870 --> 00:06:20,480 services they provide you on social media. 130 00:06:20,990 --> 00:06:23,880 It's used for discovery to be found. 131 00:06:23,980 --> 00:06:28,880 And so people want to put hashtags in posts because you 132 00:06:28,880 --> 00:06:31,320 feel like if you're putting the right hashtags in, 133 00:06:31,320 --> 00:06:34,240 then people organically are going to find you. 134 00:06:34,240 --> 00:06:36,400 And if they like what that post is, 135 00:06:36,710 --> 00:06:40,200 then they're either going to go to your website, 136 00:06:40,310 --> 00:06:43,480 follow a link that's in the post direct message, 137 00:06:43,480 --> 00:06:44,400 you from that post, 138 00:06:44,400 --> 00:06:45,040 et cetera. 139 00:06:45,040 --> 00:06:47,680 So it's all about discoverability. 140 00:06:48,390 --> 00:06:51,080 Also, I don't know if everybody is familiar with this, 141 00:06:51,080 --> 00:06:54,560 but you can follow hashtags on Instagram. 142 00:06:54,930 --> 00:06:57,680 So if there's a certain topic that you're interested in, 143 00:06:57,900 --> 00:07:00,880 you don't just have to follow accounts on Instagram. 144 00:07:00,900 --> 00:07:04,120 You can also follow specific hashtags. 145 00:07:04,380 --> 00:07:05,080 And again, 146 00:07:05,080 --> 00:07:08,800 this can be great for discovery and even organic, 147 00:07:08,870 --> 00:07:10,240 even though yes, 148 00:07:10,240 --> 00:07:11,280 when you pay, 149 00:07:11,280 --> 00:07:13,040 you put dollars behind posts, 150 00:07:13,040 --> 00:07:13,840 they go further. 151 00:07:14,180 --> 00:07:16,440 But even with organic discovery, 152 00:07:16,640 --> 00:07:18,120 hands still be a thing, 153 00:07:18,680 --> 00:07:20,080 albeit on a much smaller basis. 154 00:07:20,590 --> 00:07:24,920 Couple of other things to know about hashtags is anyone can 155 00:07:24,940 --> 00:07:29,600 use any hashtag or you can add your own hashtag. 156 00:07:30,530 --> 00:07:34,040 So if you have a hashtag like you've created or thought 157 00:07:34,040 --> 00:07:35,720 up some fun name, 158 00:07:35,720 --> 00:07:39,000 maybe it's even like the slogan of your business, 159 00:07:39,380 --> 00:07:41,960 you could add that as a hashtag if you wanted to, 160 00:07:42,420 --> 00:07:44,840 but you don't own a hashtag. 161 00:07:45,580 --> 00:07:47,240 You might have seen people who, 162 00:07:47,240 --> 00:07:49,520 like I have a hashtag gift biz unwrapped, 163 00:07:49,990 --> 00:07:50,640 I use it. 164 00:07:50,640 --> 00:07:51,720 Sometimes I don't use it. 165 00:07:51,720 --> 00:07:54,600 Other times you could make a hashtag of your own business, 166 00:07:55,020 --> 00:07:59,320 but know that other people could use that same hashtag for 167 00:07:59,320 --> 00:08:03,440 themselves. So anyone can go out and do hashtag gift biz 168 00:08:03,440 --> 00:08:05,440 unwrapped or anything else. 169 00:08:05,440 --> 00:08:07,320 So just know that you don't own it. 170 00:08:07,540 --> 00:08:08,880 And if that were to happen, 171 00:08:08,880 --> 00:08:12,560 like if someone were to pull up hashtag gift biz unwrapped, 172 00:08:12,670 --> 00:08:15,760 they may see that it's not all things that are from 173 00:08:15,760 --> 00:08:17,240 me. They could be from anybody. 174 00:08:17,880 --> 00:08:23,400 There are also lots of variations on a single hashtag topic. 175 00:08:23,400 --> 00:08:23,880 You know, 176 00:08:23,880 --> 00:08:25,720 these hashtags can get niched down. 177 00:08:25,720 --> 00:08:26,360 For example, 178 00:08:26,410 --> 00:08:28,000 if you said handmade jewelry, 179 00:08:28,350 --> 00:08:31,360 okay, there could also be handmade beta jewelry, 180 00:08:31,550 --> 00:08:33,080 handmade silver jewelry, 181 00:08:33,630 --> 00:08:37,720 handmade sterling silver jewelry made in Maryland. 182 00:08:38,160 --> 00:08:38,440 You know, 183 00:08:38,440 --> 00:08:39,880 like they can just keep going. 184 00:08:39,880 --> 00:08:42,960 So all different types of versions of hashtags as well. 185 00:08:43,490 --> 00:08:47,440 So that's definition and a few little facts about hashtags. 186 00:08:48,020 --> 00:08:50,520 Now, where do you use hashtags? 187 00:08:51,310 --> 00:08:52,260 In the beginning, 188 00:08:52,260 --> 00:08:55,760 Twitter was the one who really initiated hashtags, 189 00:08:56,180 --> 00:08:59,440 and you still will see hashtags today on tweets. 190 00:08:59,880 --> 00:09:04,720 Instagram, when they came on the scene also incorporated hashtags and 191 00:09:04,720 --> 00:09:05,960 they seem to be the big one. 192 00:09:05,960 --> 00:09:09,600 They're the ones who used hashtags really more than anybody. 193 00:09:10,140 --> 00:09:14,680 You currently can use up to 30 hashtags on any post 194 00:09:14,850 --> 00:09:15,760 on Instagram. 195 00:09:16,250 --> 00:09:18,760 As recently as July of 2020, 196 00:09:19,640 --> 00:09:20,840 Facebook started saying, 197 00:09:20,930 --> 00:09:24,240 Oh, you can use hashtags now in your Facebook posts. 198 00:09:24,240 --> 00:09:25,480 They're now appropriate. 199 00:09:26,170 --> 00:09:29,240 So everyone's kind of getting on the hashtag bandwagon, 200 00:09:29,240 --> 00:09:29,720 if you will, 201 00:09:30,400 --> 00:09:32,340 and it still works like this today. 202 00:09:32,440 --> 00:09:36,100 But do you remember when Instagram was only hashtags, 203 00:09:36,100 --> 00:09:40,140 but you have the ability within Instagram to automatically let your 204 00:09:40,140 --> 00:09:41,940 post shoot over to Facebook. 205 00:09:42,710 --> 00:09:48,140 In the past that looked bad because people were like, 206 00:09:48,140 --> 00:09:52,340 Well, obviously this is an Instagram account that you are automating 207 00:09:52,340 --> 00:09:53,220 over to Facebook. 208 00:09:53,690 --> 00:09:56,340 Hashtags aren't appropriate on Facebook, 209 00:09:56,590 --> 00:09:58,380 so we all know what you're doing. 210 00:09:58,440 --> 00:09:59,980 And they would get less attention. 211 00:10:01,370 --> 00:10:04,220 I was always advising if you were to do that, 212 00:10:04,220 --> 00:10:06,580 if you automate your post to move over, 213 00:10:06,580 --> 00:10:10,700 then go back into Facebook and remove those hashtags because it 214 00:10:10,700 --> 00:10:12,380 wasn't appropriate for the platform. 215 00:10:12,760 --> 00:10:15,900 Now that's kind of changed because Instagram will allow you to 216 00:10:15,900 --> 00:10:19,140 have hashtags and Facebook is now saying it's okay too. 217 00:10:19,280 --> 00:10:19,820 All right, 218 00:10:20,230 --> 00:10:21,940 if you're confused at this point, 219 00:10:22,290 --> 00:10:25,100 I get it because there's a lot that I'm talking about. 220 00:10:25,230 --> 00:10:29,180 So let me circle this in a little bit tighter and 221 00:10:29,180 --> 00:10:31,340 talk about the current direction. 222 00:10:31,520 --> 00:10:32,780 For hashtags, 223 00:10:33,580 --> 00:10:38,420 start with the number of hashtags I already mentioned on Instagram. 224 00:10:38,420 --> 00:10:42,180 You officially can put in up to 30 hashtags on any 225 00:10:42,180 --> 00:10:46,620 post. It seems like the sweet spot is somewhere between 10 226 00:10:46,640 --> 00:10:49,980 and 15 hashtags for Instagram posts. 227 00:10:50,170 --> 00:10:53,460 Okay? When you bump over to Facebook, 228 00:10:54,100 --> 00:10:56,940 three to five looks like the sweet spot. 229 00:10:57,270 --> 00:11:00,620 So that's a guideline for you of what to do. 230 00:11:00,960 --> 00:11:02,580 Now having said that, 231 00:11:03,170 --> 00:11:04,940 you're gonna wanna test for yourself. 232 00:11:04,940 --> 00:11:07,380 And this gets to frequency, 233 00:11:07,380 --> 00:11:10,420 like should I add hashtags to all my posts? 234 00:11:10,420 --> 00:11:11,660 Should I add them to some? 235 00:11:11,660 --> 00:11:13,580 Should I add them to none? 236 00:11:14,000 --> 00:11:15,620 All of those are options for you. 237 00:11:15,920 --> 00:11:19,140 And what you need to do is test this out for 238 00:11:19,300 --> 00:11:24,780 yourself and see if your community and your group want hashtags. 239 00:11:24,780 --> 00:11:29,740 Like hashtags if your viewership goes up or your reach goes 240 00:11:29,750 --> 00:11:32,020 up because you're using hashtags. 241 00:11:32,310 --> 00:11:36,380 If your followers seem to increase when you use hashtags, 242 00:11:36,890 --> 00:11:40,940 I've heard some people saying that hashtags are great and are 243 00:11:40,940 --> 00:11:43,260 driving a ton of traffic to their business. 244 00:11:43,540 --> 00:11:45,220 There are other people who are saying, 245 00:11:45,220 --> 00:11:45,660 You know what, 246 00:11:45,660 --> 00:11:48,420 when I don't put any hashtags on my posts, 247 00:11:48,450 --> 00:11:50,460 they seem to have better reach. 248 00:11:51,110 --> 00:11:52,820 So it's all over the board. 249 00:11:52,960 --> 00:11:57,520 There's no good answer for you with that other than test 250 00:11:57,520 --> 00:11:58,000 it out. 251 00:11:58,220 --> 00:11:59,800 The way you'll be able to judge, 252 00:11:59,800 --> 00:12:02,080 especially on Instagram and Facebook, 253 00:12:02,080 --> 00:12:05,000 is you go into your insights and look at your analytics. 254 00:12:05,460 --> 00:12:10,320 You can look at different posts by reach and see which 255 00:12:10,320 --> 00:12:11,800 posts are performing better. 256 00:12:12,220 --> 00:12:13,840 And then you can look and see, 257 00:12:13,840 --> 00:12:15,320 well, did I use hashtags on there? 258 00:12:15,320 --> 00:12:16,680 Did I not use hashtags? 259 00:12:16,740 --> 00:12:18,960 And then try and start seeing a trend. 260 00:12:19,380 --> 00:12:22,960 The good news of all of this is it's not black 261 00:12:22,960 --> 00:12:25,000 and white where if you're using hashtags, 262 00:12:25,000 --> 00:12:26,520 you look like you're being inappropriate, 263 00:12:26,930 --> 00:12:27,880 or if you are, 264 00:12:27,880 --> 00:12:29,320 you're being inappropriate. 265 00:12:29,320 --> 00:12:33,480 Everything is going where hashtags are involved at this point. 266 00:12:33,980 --> 00:12:37,720 But let's talk about how you select what hashtags to use. 267 00:12:37,720 --> 00:12:40,600 And I think this is a big point of confusion and 268 00:12:40,710 --> 00:12:43,120 a point where a lot of people are getting it wrong. 269 00:12:43,510 --> 00:12:46,280 I already said to test this out and it's gonna be 270 00:12:46,280 --> 00:12:47,000 the same here, 271 00:12:47,300 --> 00:12:50,120 but I want you to think of why you would even 272 00:12:50,120 --> 00:12:51,520 bother with hashtags at all. 273 00:12:51,810 --> 00:12:56,600 If you wanna use hashtags and create the little catalog online 274 00:12:56,600 --> 00:12:59,920 that you would reference to your customers like me for Gift 275 00:12:59,920 --> 00:13:00,680 Biz Unwrapped, 276 00:13:00,680 --> 00:13:01,440 I might say, 277 00:13:01,650 --> 00:13:04,400 Oh, if you wanna look at the podcast that I think 278 00:13:04,400 --> 00:13:07,240 are the best for new businesses, 279 00:13:07,240 --> 00:13:07,800 for example, 280 00:13:08,120 --> 00:13:11,720 maybe there I would put gift biz unwrapped newbies, 281 00:13:11,720 --> 00:13:12,240 you know, 282 00:13:12,240 --> 00:13:14,440 and have a hashtag that's called that. 283 00:13:14,440 --> 00:13:17,760 And then I could reference people over in Instagram to that 284 00:13:17,760 --> 00:13:19,360 hashtag. You see what I mean? 285 00:13:19,470 --> 00:13:21,160 This could be your products, 286 00:13:21,160 --> 00:13:23,600 this could be shows you go to, 287 00:13:23,620 --> 00:13:27,200 you could use your business name and then say craft shows. 288 00:13:27,810 --> 00:13:28,640 So you could say, 289 00:13:28,640 --> 00:13:31,320 if you're ever wanting to know which craft shows I'm attending, 290 00:13:31,320 --> 00:13:33,800 go to whatever the business name is, 291 00:13:33,800 --> 00:13:34,320 craft shows, 292 00:13:34,500 --> 00:13:36,360 and it'll show you where I'll be next. 293 00:13:36,610 --> 00:13:38,880 So you could use hashtags to categorize, 294 00:13:38,880 --> 00:13:41,160 and in that way you'd be making your own hashtag, 295 00:13:42,520 --> 00:13:44,320 remembering that other people could use your hashtag, 296 00:13:44,480 --> 00:13:46,480 right? But most of it, 297 00:13:46,480 --> 00:13:47,320 the majority of it, 298 00:13:47,320 --> 00:13:50,560 when you customize it in that manner would be yours. 299 00:13:51,190 --> 00:13:53,480 Here's a real important point that, 300 00:13:53,480 --> 00:13:55,320 and this is when I was mentioning that a lot of 301 00:13:55,320 --> 00:13:56,240 people get this wrong, 302 00:13:56,970 --> 00:13:59,880 is the actual word selection. 303 00:13:59,880 --> 00:14:01,520 When you're doing hashtags, 304 00:14:01,870 --> 00:14:06,520 want you to think about what your ideal customer, 305 00:14:06,570 --> 00:14:10,800 so someone who would buy your product would be Searchie for 306 00:14:10,800 --> 00:14:12,520 from a hashtag basis. 307 00:14:13,380 --> 00:14:16,280 Let me use an example of candles. 308 00:14:16,800 --> 00:14:17,440 Surprise, surprise, 309 00:14:18,270 --> 00:14:22,560 a hashtag that would be Cinnamon spice Candle. 310 00:14:22,730 --> 00:14:24,120 So let's say you're promoting, 311 00:14:24,120 --> 00:14:26,760 you're in the back of the workshop and you're making candles, 312 00:14:27,020 --> 00:14:29,120 and these are the ones that you're doing and they happen 313 00:14:29,120 --> 00:14:30,240 to be the cinnamon spice, 314 00:14:30,240 --> 00:14:33,200 or they're part of a number of the candles that you're 315 00:14:33,200 --> 00:14:37,240 making. One of your hashtags could be Cinnamon Spice Candles. 316 00:14:37,750 --> 00:14:40,360 That would be something that someone who's in the market to 317 00:14:40,360 --> 00:14:41,240 buy candles with, 318 00:14:41,240 --> 00:14:42,160 Autumn Sense, 319 00:14:42,470 --> 00:14:44,720 especially Cinnamon Spice, 320 00:14:44,800 --> 00:14:46,920 would then find you because of that hashtag, 321 00:14:47,990 --> 00:14:52,170 a hashtag that would not attract that person. 322 00:14:52,240 --> 00:14:56,370 Your ideal customer would be something like candle maker. 323 00:14:56,920 --> 00:14:58,850 You're describing what you do, 324 00:14:58,910 --> 00:15:01,210 but you're not describing your product. 325 00:15:01,600 --> 00:15:04,730 What ends up happening is you get a lot of followers 326 00:15:04,740 --> 00:15:07,650 of people who are also making the same product. 327 00:15:07,990 --> 00:15:08,770 You see what I mean? 328 00:15:09,580 --> 00:15:12,170 So as you're thinking of hashtags, 329 00:15:12,170 --> 00:15:16,170 don't think of your industry hashtags specifically, 330 00:15:16,400 --> 00:15:20,890 unless you're just wanting to find other fellow candle makers to 331 00:15:21,050 --> 00:15:22,050 continue using my example, 332 00:15:22,830 --> 00:15:26,530 use a hashtag that represents the products that you sell that 333 00:15:26,530 --> 00:15:28,090 your customers would be Searchie for. 334 00:15:28,260 --> 00:15:32,170 Another thing that you can do with this is niche down 335 00:15:32,360 --> 00:15:35,930 with a hashtag specifically so that it serves you. 336 00:15:36,350 --> 00:15:37,130 For example, 337 00:15:37,220 --> 00:15:38,930 if you're gonna be out at craft shows, 338 00:15:39,290 --> 00:15:43,010 don't use a hashtag that says Autumn Craft shows, 339 00:15:43,010 --> 00:15:46,250 because then you're gonna be in with craft shows that are 340 00:15:46,250 --> 00:15:47,090 all over the country. 341 00:15:47,110 --> 00:15:50,210 And obviously if it's a craft show that is local to 342 00:15:50,210 --> 00:15:53,730 you, you wanna be getting walk-in customers into that show. 343 00:15:54,420 --> 00:15:58,450 Instead, use a hashtag that maybe the show that you're attending 344 00:15:58,450 --> 00:16:02,450 has already created like Bakersville September Craft Show. 345 00:16:02,450 --> 00:16:05,090 So go a little further and see if there's already one 346 00:16:05,090 --> 00:16:06,730 that's already being populated, 347 00:16:07,080 --> 00:16:11,250 that is exactly to the show that you want Nicheing down 348 00:16:11,330 --> 00:16:13,210 with. The other example that I did, 349 00:16:13,210 --> 00:16:14,770 the Cinnamon Spice Candles, 350 00:16:14,840 --> 00:16:16,890 that could be cinnamon spice, 351 00:16:17,230 --> 00:16:18,530 soy candles, 352 00:16:19,350 --> 00:16:20,440 cinnamon spice, 353 00:16:20,610 --> 00:16:23,400 Candles in ceramic container. 354 00:16:23,400 --> 00:16:23,840 You know, 355 00:16:23,840 --> 00:16:24,360 like whatever, 356 00:16:24,360 --> 00:16:25,360 like the more detail, 357 00:16:25,360 --> 00:16:28,920 the more niche down is better as it applies to you 358 00:16:28,940 --> 00:16:30,440 and your product. 359 00:16:30,980 --> 00:16:34,520 And when I was talking about the craft shows using these 360 00:16:34,950 --> 00:16:37,640 hashtags that specific events are using, 361 00:16:37,650 --> 00:16:39,480 they'll usually say to you, 362 00:16:39,480 --> 00:16:42,000 Oh, these are the hashtags that are associated with the event. 363 00:16:42,390 --> 00:16:44,120 When you use those hashtags, 364 00:16:44,220 --> 00:16:47,200 the event is likely to see that you've used the hashtag 365 00:16:47,420 --> 00:16:50,160 and share your post forward too. 366 00:16:50,610 --> 00:16:51,920 So that's also helpful, 367 00:16:52,080 --> 00:16:53,880 not only for visibility for them, 368 00:16:53,880 --> 00:16:56,040 but also visibility for you. 369 00:16:56,520 --> 00:16:58,360 Again, as you're choosing hashtags, 370 00:16:58,360 --> 00:16:59,520 I would also test, 371 00:16:59,820 --> 00:17:02,640 and let's go with just Facebook for the time being, 372 00:17:02,760 --> 00:17:05,400 let's say three to five hashtags to keep this simple, 373 00:17:06,030 --> 00:17:09,000 choose different size hashtags. 374 00:17:09,000 --> 00:17:11,080 Also choose some that are bigger, 375 00:17:11,350 --> 00:17:14,200 some that are medium size if you will, 376 00:17:14,220 --> 00:17:15,680 and some that are smaller. 377 00:17:15,810 --> 00:17:18,600 So a little variety of the size of the hashtags. 378 00:17:18,790 --> 00:17:21,680 When you go in and actually start choosing your hashtags, 379 00:17:21,680 --> 00:17:24,280 you'll see how popular a hashtag is. 380 00:17:24,280 --> 00:17:27,880 Test out a hashtag that is a more generic one that 381 00:17:28,180 --> 00:17:29,640 has a million followers. 382 00:17:29,640 --> 00:17:32,080 But then also the more niched ones too, 383 00:17:32,080 --> 00:17:35,000 use a variety as you're selecting your hashtags. 384 00:17:35,550 --> 00:17:38,880 Also know if you are gonna use a hashtag that's candles, 385 00:17:39,060 --> 00:17:42,640 but you have no candles in the image that you're using. 386 00:17:42,860 --> 00:17:44,560 The AI is gonna say, 387 00:17:45,230 --> 00:17:46,120 Wait a minute, 388 00:17:46,220 --> 00:17:48,400 are they playing games here with this post? 389 00:17:48,400 --> 00:17:53,080 And trying to use a hashtag that isn't even representative or 390 00:17:53,080 --> 00:17:55,520 applicable to the topic of the post. 391 00:17:56,010 --> 00:17:57,320 So be careful with that. 392 00:17:57,320 --> 00:18:00,720 But that can also give you clues into other hashtags to 393 00:18:00,720 --> 00:18:02,480 use. So candles, 394 00:18:02,480 --> 00:18:04,200 again, there's pictures of candles, 395 00:18:04,200 --> 00:18:09,760 maybe there's certain wicks or there's scissors or there's a Starbucks 396 00:18:10,180 --> 00:18:12,720 mug right in your picture. 397 00:18:13,020 --> 00:18:14,720 And you could easily say, 398 00:18:15,000 --> 00:18:19,280 Drinking Starbucks while I'm working on making the candles, 399 00:18:19,280 --> 00:18:21,960 right? Starbucks is a very popular hashtag. 400 00:18:22,450 --> 00:18:25,760 It could still be appropriate because you have a Starbucks mug 401 00:18:25,760 --> 00:18:26,840 right in the photo. 402 00:18:27,540 --> 00:18:30,920 See, you can play off of and be a little creative. 403 00:18:30,980 --> 00:18:33,720 And when you do things like that with this Starbucks example, 404 00:18:34,050 --> 00:18:37,520 it might also trigger people who aren't even Searchie for candles 405 00:18:37,610 --> 00:18:38,960 to come in and find you. 406 00:18:39,290 --> 00:18:40,760 So as you think of your pictures, 407 00:18:40,760 --> 00:18:42,240 what else is in the image? 408 00:18:42,420 --> 00:18:44,640 You could also do this with at mentions, 409 00:18:44,640 --> 00:18:45,000 of course, 410 00:18:45,000 --> 00:18:47,480 you know when you're actually tagging a picture, 411 00:18:47,740 --> 00:18:50,360 but we're talking about hashtags now and you can use them 412 00:18:50,360 --> 00:18:50,880 here too. 413 00:18:51,390 --> 00:18:55,960 I would suggest a few standard hashtags that you play around 414 00:18:55,960 --> 00:18:59,120 with and then some of these more custom ones for each 415 00:18:59,390 --> 00:19:02,120 post that you do so that you can bring in and 416 00:19:02,120 --> 00:19:03,120 attract more audience. 417 00:19:03,120 --> 00:19:03,720 Cuz again, 418 00:19:03,820 --> 00:19:06,800 the reason that we wanna focus and pay attention to hashtags 419 00:19:06,890 --> 00:19:09,880 is more discovery for your business. 420 00:19:10,690 --> 00:19:11,280 In summary, 421 00:19:11,800 --> 00:19:14,480 still, there's a lot that I was talking about here, 422 00:19:14,480 --> 00:19:17,040 a lot of points and facts and definitions and all of 423 00:19:17,040 --> 00:19:19,640 that, but let's boil it down to something here at the 424 00:19:19,640 --> 00:19:24,280 end. And that is hashtags kind of a mixed bag and 425 00:19:24,280 --> 00:19:25,600 they continue to change. 426 00:19:26,180 --> 00:19:28,040 The good news with that is you have a lot of 427 00:19:28,040 --> 00:19:29,440 flexibility in your testing. 428 00:19:29,560 --> 00:19:32,680 You're not gonna look like you're wrong if you use or 429 00:19:32,680 --> 00:19:34,280 don't use hashtags, 430 00:19:34,620 --> 00:19:37,160 but one thing is certain now, 431 00:19:37,160 --> 00:19:41,480 and this is totally different than the way hashtags were even 432 00:19:41,480 --> 00:19:42,320 two years ago, 433 00:19:42,920 --> 00:19:49,160 don't spend a ton of time curating professionally thought through lists 434 00:19:49,160 --> 00:19:52,040 of hashtags that is no longer necessary. 435 00:19:52,500 --> 00:19:57,400 The power that hashtags once had has gone down, 436 00:19:57,820 --> 00:20:01,440 but they're still valuable and it still makes sense to use 437 00:20:01,440 --> 00:20:02,600 them. I mean, 438 00:20:02,600 --> 00:20:05,360 I remember there was a time when I put in hours 439 00:20:05,550 --> 00:20:08,040 figuring out different hashtags that I would use. 440 00:20:08,310 --> 00:20:11,440 I had 15 different hashtag lists. 441 00:20:11,670 --> 00:20:15,240 I would rotate in different ones based on what the images 442 00:20:15,240 --> 00:20:18,280 were and that was right for that time, 443 00:20:18,810 --> 00:20:19,800 no longer needed. 444 00:20:20,450 --> 00:20:22,820 Look at the results in your own audience, 445 00:20:22,910 --> 00:20:27,340 do some testing and determine what works and then mix things 446 00:20:27,340 --> 00:20:30,340 up, add in some fun hashtags that you don't even know 447 00:20:30,340 --> 00:20:31,180 if they're gonna work. 448 00:20:31,310 --> 00:20:33,700 They're not going to hurt you, 449 00:20:33,770 --> 00:20:35,340 they can only help you. 450 00:20:35,340 --> 00:20:36,620 So try things out. 451 00:20:37,260 --> 00:20:40,180 Discoverability is what we want and this is one way to 452 00:20:40,180 --> 00:20:40,540 do it, 453 00:20:40,540 --> 00:20:44,140 especially if you're not putting dollars behind your posts and you 454 00:20:44,140 --> 00:20:46,460 want some people to find you organically. 455 00:20:46,720 --> 00:20:50,880 The other thing that is absolutely for sure is this information 456 00:20:50,880 --> 00:20:55,360 is good for today and it can always change. 457 00:20:55,810 --> 00:20:57,280 We just never know. 458 00:20:57,460 --> 00:21:00,240 You can also ask questions in Gift Biz Breeze, 459 00:21:00,240 --> 00:21:01,280 the Facebook group, 460 00:21:01,410 --> 00:21:03,800 because we can chat about that there. 461 00:21:03,820 --> 00:21:07,040 But I know there's been so much confusion around this topic. 462 00:21:07,420 --> 00:21:11,360 The good news is read the Sigh of Relief because the 463 00:21:11,360 --> 00:21:15,200 brackets of what's acceptable and what's not has been dropped. 464 00:21:15,940 --> 00:21:18,720 And you can go through and use the guidelines we just 465 00:21:18,720 --> 00:21:21,480 discussed here and have fun with the hashtags and see how 466 00:21:21,480 --> 00:21:24,360 they can help your business and find a custom hashtag that 467 00:21:24,360 --> 00:21:27,960 you wanna use or try and use and see what happens 468 00:21:27,960 --> 00:21:28,880 for you from there. 469 00:21:29,380 --> 00:21:33,040 Any questions on hashtags before we go on to the showcases? 470 00:21:34,040 --> 00:21:34,890 None for me, 471 00:21:35,570 --> 00:21:37,010 Anita, you always have questions? 472 00:21:41,040 --> 00:21:42,010 Okay. All right. 473 00:21:42,010 --> 00:21:43,130 If there's no questions, 474 00:21:43,130 --> 00:21:46,210 then let's go ahead and move on to the showcases. 475 00:21:46,390 --> 00:21:49,370 For those of you who are listening versus those of you 476 00:21:49,370 --> 00:21:50,850 who are here already know this, 477 00:21:50,850 --> 00:21:52,290 but for those who are listening, 478 00:21:52,440 --> 00:21:55,410 bashes are something that I started a little bit earlier this 479 00:21:55,410 --> 00:21:59,050 year. This is the last Bash of the year because we 480 00:21:59,050 --> 00:22:02,090 are all focusing and putting a lot of attention towards holiday 481 00:22:02,090 --> 00:22:02,690 right now. 482 00:22:02,910 --> 00:22:04,250 For those who are here today, 483 00:22:04,250 --> 00:22:07,850 want you to share with me who you are, 484 00:22:08,550 --> 00:22:10,250 the name of your business, 485 00:22:10,250 --> 00:22:14,250 and if it's not automatically obvious what it is that you 486 00:22:14,250 --> 00:22:15,730 sell in terms of a product, 487 00:22:16,480 --> 00:22:19,290 then we have a little bit more time as I was 488 00:22:19,290 --> 00:22:22,530 anticipating attendance and the bashes is winding down as the year 489 00:22:22,580 --> 00:22:24,890 is moving and holidays are approaching, 490 00:22:25,070 --> 00:22:26,930 but you have a little bit more time here. 491 00:22:27,100 --> 00:22:30,930 So what's going on with your business that you think we 492 00:22:30,930 --> 00:22:32,090 should be aware of? 493 00:22:32,440 --> 00:22:34,050 A promotion that's coming up, 494 00:22:34,280 --> 00:22:35,890 a craft show that you're doing, 495 00:22:36,440 --> 00:22:39,490 a new product that you want us to know about for 496 00:22:39,490 --> 00:22:40,290 the holidays. 497 00:22:40,720 --> 00:22:43,210 Also, if you have any collaborations that are happening, 498 00:22:43,210 --> 00:22:44,730 feel free to tell us about those two. 499 00:22:44,730 --> 00:22:47,050 This is your time to chat about yourself, 500 00:22:47,110 --> 00:22:49,690 let us know more and promote yourself. 501 00:22:50,140 --> 00:22:50,970 So with that, 502 00:22:50,970 --> 00:22:53,410 Anita, I'm gonna let you go ahead and take it away. 503 00:22:53,840 --> 00:22:55,170 Okay, sounds good. 504 00:22:55,230 --> 00:22:55,770 All right, 505 00:22:55,920 --> 00:22:57,490 well first of all, 506 00:22:57,490 --> 00:22:58,410 thanks for having me. 507 00:22:58,550 --> 00:23:01,570 And my name is Houseman and I am the owner of 508 00:23:01,570 --> 00:23:02,530 the Hershey Gifting Company. 509 00:23:03,030 --> 00:23:07,890 And I provide unique gifting and creative marketing experience for my 510 00:23:08,170 --> 00:23:12,050 customers that help them to remember special people moments and their 511 00:23:12,050 --> 00:23:12,810 life events. 512 00:23:13,320 --> 00:23:17,650 I absolutely love helping others create something that will make a 513 00:23:17,650 --> 00:23:22,650 huge impact that's within their budget and hopefully make them stand 514 00:23:22,650 --> 00:23:24,330 out and be above the norm. 515 00:23:24,800 --> 00:23:27,250 I work with corporate and small businesses, 516 00:23:27,250 --> 00:23:32,050 and even not for profit groups using the creative marketing skills 517 00:23:32,160 --> 00:23:33,010 that I have, 518 00:23:33,070 --> 00:23:37,410 and hopefully to help them eliminate the high cost of advertising 519 00:23:37,490 --> 00:23:39,530 needs that they can do it on their own. 520 00:23:39,740 --> 00:23:42,930 My number one product is custom print and ribbon that I 521 00:23:42,930 --> 00:23:46,280 can personalize to order the ribbon can have a message that 522 00:23:46,280 --> 00:23:50,200 can be fully customized with either a personal sentiment or maybe 523 00:23:50,200 --> 00:23:54,200 their logo or even a picture for those businesses who really 524 00:23:54,200 --> 00:23:55,720 wanna make their brands pop. 525 00:23:56,050 --> 00:23:58,920 So earlier this year I rolled out what I call our 526 00:23:58,920 --> 00:24:02,040 drop shipping program for printed ribbon called Ribbon on Demand. 527 00:24:02,040 --> 00:24:03,960 It has really taken off. 528 00:24:04,140 --> 00:24:05,520 I'm so happy about it. 529 00:24:05,780 --> 00:24:09,640 I'm always looking to collaborate with either small businesses or even 530 00:24:09,640 --> 00:24:13,680 other drop shippers to help them generate additional revenue for themselves 531 00:24:13,710 --> 00:24:16,560 that really requires little to no effort. 532 00:24:16,900 --> 00:24:18,880 And if anybody would like to get started, 533 00:24:19,020 --> 00:24:22,240 you can hit me up for a free consultation to discuss 534 00:24:22,240 --> 00:24:25,360 how I can help you generate an income or promote your 535 00:24:25,560 --> 00:24:28,400 business. And you can find me online at the hershey gifting 536 00:24:28,400 --> 00:24:33,480 company.com or on all social platforms at the Hershey Gifting Co. 537 00:24:33,970 --> 00:24:39,280 So I will be attending the Hershey October Fest on October 538 00:24:39,280 --> 00:24:41,440 15th. I'm not sure when this is airing, 539 00:24:41,440 --> 00:24:44,240 so hopefully stop by and meet us at the booth. 540 00:24:44,480 --> 00:24:48,080 I'll be joining collaborating with marshmallow mba. 541 00:24:48,080 --> 00:24:52,600 So we'll be there for that event from 11 until six 542 00:24:52,840 --> 00:24:53,680 in downtown Hershey, 543 00:24:53,680 --> 00:24:55,360 pa Chocolate Town usa. 544 00:24:55,900 --> 00:24:58,160 Yay. So if you're listening to this today, 545 00:24:58,720 --> 00:25:00,080 it is the 15th. 546 00:25:00,250 --> 00:25:04,400 So jump over and go and see Anita and Amy at, 547 00:25:04,400 --> 00:25:05,400 what is it called again? 548 00:25:05,850 --> 00:25:07,160 October? October. 549 00:25:08,310 --> 00:25:09,160 It's Chuck, 550 00:25:09,160 --> 00:25:12,520 c h o c t o b e r Fest. 551 00:25:12,640 --> 00:25:14,720 Wonderful. And where is it in Hershey? 552 00:25:15,480 --> 00:25:16,480 Downtown Hershey, 553 00:25:16,480 --> 00:25:18,040 Pennsylvania, right? 554 00:25:18,100 --> 00:25:20,640 Yep. There's a park right at the center square. 555 00:25:21,050 --> 00:25:22,520 Oh, that sounds like fun. 556 00:25:23,100 --> 00:25:23,920 Yep. I wanna, 557 00:25:25,440 --> 00:25:26,280 We went to come. 558 00:25:26,280 --> 00:25:31,800 So tell us Anybody who's listening who is a handmade product 559 00:25:31,800 --> 00:25:37,200 maker and you get a request for customization of your product, 560 00:25:37,200 --> 00:25:39,720 but you don't have the services to do that, 561 00:25:39,970 --> 00:25:43,000 or someone wants it branded like you're working with a small 562 00:25:43,280 --> 00:25:46,520 business and they want their logo on it or something that 563 00:25:46,520 --> 00:25:48,800 you don't have the capability to do, 564 00:25:49,280 --> 00:25:50,960 don't lose the business. 565 00:25:51,530 --> 00:25:54,960 If this is something where a ribbon or some type of 566 00:25:54,960 --> 00:25:57,360 a label could be applicable, 567 00:25:57,660 --> 00:25:59,680 you could then call Anita, 568 00:25:59,870 --> 00:26:01,560 have her do it for you, 569 00:26:01,910 --> 00:26:02,720 send it to you, 570 00:26:02,720 --> 00:26:05,480 and you could then apply it to your product and provide 571 00:26:05,480 --> 00:26:07,520 it to said customer. 572 00:26:07,930 --> 00:26:10,320 So this is an opportunity to just keep this in your 573 00:26:10,320 --> 00:26:10,840 back pocket, 574 00:26:11,270 --> 00:26:15,040 that there is the resource out there to do that if 575 00:26:15,040 --> 00:26:16,040 you wanted to offer. 576 00:26:16,040 --> 00:26:16,560 And especially, 577 00:26:16,560 --> 00:26:16,760 you know, 578 00:26:16,760 --> 00:26:17,760 for the holidays too, 579 00:26:17,760 --> 00:26:18,640 Custom ribbon. 580 00:26:18,670 --> 00:26:21,200 I mean the ribbon is all about holidays, 581 00:26:21,840 --> 00:26:24,040 right? On wreaths and everything else. 582 00:26:24,490 --> 00:26:26,800 So that's an opportunity for you if you need it. 583 00:26:26,920 --> 00:26:29,000 That way you don't lose the business and they move on 584 00:26:29,000 --> 00:26:29,720 to somebody else. 585 00:26:29,720 --> 00:26:30,840 You could still do it. 586 00:26:31,010 --> 00:26:32,680 An additional plug for you there, 587 00:26:32,680 --> 00:26:33,800 Anita. Thank You. 588 00:26:33,800 --> 00:26:34,760 I appreciate that. 589 00:26:35,310 --> 00:26:38,440 Okay. And get Your stuff in early because I'll tell you 590 00:26:38,440 --> 00:26:39,640 what the orders are, 591 00:26:39,640 --> 00:26:43,600 just like everybody's planning ahead because the supply chain Issues last 592 00:26:43,600 --> 00:26:44,600 year. Yeah. 593 00:26:44,610 --> 00:26:46,320 So well and even so this year, 594 00:26:46,320 --> 00:26:47,560 right? It's so true. 595 00:26:47,560 --> 00:26:50,040 And I'm seeing a lot of people offering discounts right now 596 00:26:50,040 --> 00:26:51,560 too for those early orders. 597 00:26:52,080 --> 00:26:55,160 Cause shipping is delayed as well if it can't be, 598 00:26:55,160 --> 00:26:55,520 you know, 599 00:26:55,520 --> 00:26:56,760 handed over personally. 600 00:26:57,390 --> 00:26:58,240 Okay. All right, 601 00:26:58,240 --> 00:26:59,320 Bridget, take it away. 602 00:27:00,250 --> 00:27:03,800 Hi, I'm Bridget and thanks for the training. 603 00:27:03,800 --> 00:27:06,880 I got a couple good ideas from hashtag about Oh good 604 00:27:07,320 --> 00:27:07,760 Training. Yeah, 605 00:27:07,760 --> 00:27:10,120 wonderful. I have a handmade doll shop. 606 00:27:10,130 --> 00:27:11,240 Sunny's still away, 607 00:27:11,720 --> 00:27:14,560 their dolls made to play with now, 608 00:27:14,580 --> 00:27:18,400 but to keep forever and you can choose a ready to 609 00:27:18,400 --> 00:27:21,840 ship doll in my shop or order a custom doll with 610 00:27:22,000 --> 00:27:23,560 your choice of skin color, 611 00:27:23,590 --> 00:27:24,360 hair color, 612 00:27:24,380 --> 00:27:25,080 eye color, 613 00:27:25,710 --> 00:27:27,080 outfit, color scheme. 614 00:27:27,980 --> 00:27:32,440 And my best seller is the princess custom doll. 615 00:27:32,700 --> 00:27:35,320 You can make it just like your little princess and it 616 00:27:35,320 --> 00:27:36,640 comes with little fabric crown. 617 00:27:37,180 --> 00:27:42,200 And I do have a gift for gift bus listeners and 618 00:27:42,200 --> 00:27:43,880 the last part of October, 619 00:27:44,570 --> 00:27:47,640 if you put gift bids in the notes at your checkout, 620 00:27:48,110 --> 00:27:51,520 then you'll get an extra little set of jammies to go 621 00:27:51,520 --> 00:27:52,080 with your doll. 622 00:27:52,080 --> 00:27:54,440 So kudos for ordering early. 623 00:27:54,560 --> 00:27:57,240 Again, you can have an extra special gift. 624 00:27:57,740 --> 00:28:00,800 And if you're in North Austin next, 625 00:28:01,230 --> 00:28:02,520 next month in November, 626 00:28:02,710 --> 00:28:05,520 I'll be at the Round Rock Holiday Bizarre. 627 00:28:05,900 --> 00:28:08,720 And the Georgetown Christmas shopping spectacular. 628 00:28:09,010 --> 00:28:13,080 So you can come by and see sunny stories there and 629 00:28:13,080 --> 00:28:16,440 I'd love to meet folks and talk to you And pick 630 00:28:16,440 --> 00:28:17,480 out your do in person. 631 00:28:17,860 --> 00:28:19,200 Yep, pick them out in person. 632 00:28:19,200 --> 00:28:20,000 Yeah. Yeah. 633 00:28:20,060 --> 00:28:21,080 How big are they, 634 00:28:21,080 --> 00:28:22,520 Bridget? How big are the Dallas? 635 00:28:22,590 --> 00:28:27,120 I Have a 12 inch or 16 inch dolls And age 636 00:28:27,120 --> 00:28:29,320 appropriate. Like A three and up. 637 00:28:29,320 --> 00:28:30,160 Three and up. 638 00:28:30,310 --> 00:28:34,160 Okay, I love that because what a wonderful holiday. 639 00:28:34,160 --> 00:28:38,720 Present a new dial that looks like you and I mean, 640 00:28:38,720 --> 00:28:42,280 there are larger businesses that have done some of that customization 641 00:28:42,280 --> 00:28:42,840 of dolls, 642 00:28:42,840 --> 00:28:45,520 but yours even is even more customized cuz it's unique and 643 00:28:45,520 --> 00:28:47,560 handmade. So Yeah. 644 00:28:47,560 --> 00:28:51,040 Yeah, I can do special touches like glasses or freckles. 645 00:28:51,180 --> 00:28:54,000 One person wanted seven freckles across their nose, 646 00:28:54,090 --> 00:28:55,040 so they got it. 647 00:28:55,730 --> 00:28:56,440 Oh my gosh. 648 00:28:56,440 --> 00:28:57,480 So it could really, 649 00:28:57,480 --> 00:28:59,760 really be customized to the little girl. 650 00:29:00,190 --> 00:29:04,360 Yeah, that's a nice thing about little handmade businesses is we 651 00:29:04,480 --> 00:29:06,480 can really make it just like you like it. 652 00:29:06,970 --> 00:29:07,720 Oh my gosh. 653 00:29:07,970 --> 00:29:11,280 Oh, what a wonderful holiday gift that would be. 654 00:29:11,700 --> 00:29:13,160 And you have closed then too, 655 00:29:13,160 --> 00:29:17,120 it sounds like You Get extra jams when you pick out, 656 00:29:17,120 --> 00:29:18,760 you pick dress or little romper, 657 00:29:18,760 --> 00:29:22,600 but for the holidays I have little specials and we're doing 658 00:29:22,830 --> 00:29:24,320 a little jam's to go with it. 659 00:29:24,690 --> 00:29:25,600 Oh my gosh, 660 00:29:25,600 --> 00:29:27,000 that is so adorable. 661 00:29:27,270 --> 00:29:31,880 Yeah. And where does everyone find your styles online? 662 00:29:31,880 --> 00:29:32,800 So they can take a look. 663 00:29:33,160 --> 00:29:35,200 Sunny doorways.com. 664 00:29:35,670 --> 00:29:36,760 Okay, perfect. 665 00:29:37,710 --> 00:29:39,640 Very exciting about the shows too. 666 00:29:39,730 --> 00:29:40,400 My favorite, 667 00:29:40,550 --> 00:29:41,000 I love, 668 00:29:41,040 --> 00:29:43,720 love craft shows and festivals of all sorts, 669 00:29:43,860 --> 00:29:46,440 but there's something about the autumn shows. 670 00:29:47,140 --> 00:29:48,880 Yes. And walking into Christmas, 671 00:29:48,880 --> 00:29:51,720 like even when they have the Halloween stuff and then the 672 00:29:51,720 --> 00:29:54,320 Thanksgiving and you're already seeing the Christmas. 673 00:29:54,320 --> 00:29:54,840 It's amazing. 674 00:29:55,110 --> 00:29:55,680 I love that. 675 00:29:55,680 --> 00:29:57,910 Yeah. Do you do shows all year round? 676 00:29:58,580 --> 00:30:01,750 I just started last year and I did a fall, 677 00:30:01,750 --> 00:30:02,230 you know, 678 00:30:02,230 --> 00:30:03,310 for Christmas show. 679 00:30:03,490 --> 00:30:06,070 And then I'm coming back this year. 680 00:30:06,540 --> 00:30:08,470 I have more time now that school has started, 681 00:30:08,640 --> 00:30:10,430 so There you go. 682 00:30:10,430 --> 00:30:11,150 That's for sure. 683 00:30:11,150 --> 00:30:12,110 Yeah, no, 684 00:30:12,110 --> 00:30:12,790 I was just curious, 685 00:30:12,850 --> 00:30:14,430 and I can't ask you this question, 686 00:30:14,430 --> 00:30:15,270 but any listeners, 687 00:30:15,270 --> 00:30:16,910 if you wanna respond to me about this, 688 00:30:16,910 --> 00:30:21,230 I'd be curious what you see as the difference between the 689 00:30:21,230 --> 00:30:24,870 holiday shows versus other shows you do earlier in the year. 690 00:30:24,870 --> 00:30:26,910 Farmer's Market Summer shows a different story, 691 00:30:26,910 --> 00:30:27,950 but like when they, 692 00:30:27,950 --> 00:30:32,110 you do the shows in January through May versus as we're 693 00:30:32,110 --> 00:30:33,030 going into Autumn, 694 00:30:33,140 --> 00:30:37,390 what you see in terms of clearly more people are in 695 00:30:37,390 --> 00:30:38,750 buying mode in the fall, 696 00:30:39,050 --> 00:30:42,670 but I'm also interested in show attendance versus purchases. 697 00:30:42,690 --> 00:30:43,550 Any comments? 698 00:30:43,550 --> 00:30:45,830 I'd be really curious to hear all of your experiences. 699 00:30:46,500 --> 00:30:47,830 Yeah, me too on that. 700 00:30:47,830 --> 00:30:49,310 Yeah, it'd be interesting to know. 701 00:30:49,810 --> 00:30:50,390 All right, 702 00:30:50,390 --> 00:30:51,310 wonderful. Well, 703 00:30:51,310 --> 00:30:53,790 thank you so much for coming on to the Bash. 704 00:30:53,790 --> 00:30:55,590 This is the last one of the year. 705 00:30:55,980 --> 00:30:59,070 Stay tuned for what will happen with Bashes in the future. 706 00:30:59,770 --> 00:31:02,270 And I really appreciate you being here today. 707 00:31:02,400 --> 00:31:05,830 If you have any questions about hashtags, 708 00:31:05,830 --> 00:31:08,630 please let me know over in the breeze and I will 709 00:31:08,630 --> 00:31:09,990 clarify that for you. 710 00:31:10,650 --> 00:31:14,150 And if you're interested in being on a future bash, 711 00:31:14,300 --> 00:31:16,870 also go into the breeze because that's where I'll be making 712 00:31:17,230 --> 00:31:19,950 announcements about this for 2023. 713 00:31:20,230 --> 00:31:22,670 Thank you once again for listening to the podcast, 714 00:31:22,760 --> 00:31:27,350 showing up in person for the Bash and all eyes ahead 715 00:31:27,570 --> 00:31:28,990 for holiday sales. 716 00:31:29,410 --> 00:31:30,230 Bye for now. 717 00:31:30,550 --> 00:31:31,350 Thank you. 718 00:31:34,680 --> 00:31:37,830 So have you gotten the clarity you need to move forward 719 00:31:37,880 --> 00:31:39,190 on the hashtag front? 720 00:31:39,800 --> 00:31:43,630 If you want to further the conversation or dive deeper into 721 00:31:43,630 --> 00:31:45,870 any of the specific points we covered here, 722 00:31:46,530 --> 00:31:50,190 ask away through a question post over in the Facebook group, 723 00:31:50,380 --> 00:31:51,710 Gift Biz Breeze. 724 00:31:52,820 --> 00:31:55,610 If you're enjoying the podcast and would like to show support 725 00:31:55,610 --> 00:31:56,170 for the show, 726 00:31:56,800 --> 00:32:00,890 a rating and review is always fabulous and help spread the 727 00:32:00,890 --> 00:32:01,650 word about the show. 728 00:32:02,110 --> 00:32:05,690 But there's another way for you to get something tangible in 729 00:32:05,690 --> 00:32:07,090 return for your support too. 730 00:32:07,570 --> 00:32:12,090 Visit my merch shop for a variety of inspirational items like 731 00:32:12,160 --> 00:32:13,370 mugs, journals, 732 00:32:13,530 --> 00:32:14,610 water bottles, 733 00:32:14,610 --> 00:32:18,690 and more featuring images and quotes to inspire you throughout your 734 00:32:18,690 --> 00:32:20,910 day. Makes a great gift too. 735 00:32:21,330 --> 00:32:24,990 And we just added some new products for the season. 736 00:32:25,380 --> 00:32:30,070 Turnaround is quick and the quality is top notch because let's 737 00:32:30,070 --> 00:32:30,510 face it, 738 00:32:30,510 --> 00:32:32,350 nothing but the best for you. 739 00:32:32,980 --> 00:32:36,990 Take a look at all the options over@giftbizunwrapped.com 740 00:32:37,470 --> 00:32:38,590 slash shop. 741 00:32:39,260 --> 00:32:43,320 All proceeds from these purchases goes to help offset the costs 742 00:32:43,370 --> 00:32:44,600 of producing the podcast. 743 00:32:45,500 --> 00:32:47,560 And now be safe and well, 744 00:32:47,660 --> 00:32:49,520 and I'll see you again next time. 745 00:32:49,580 --> 00:32:51,760 For the Gift Biz Unwrapped podcast, 746 00:32:53,190 --> 00:32:56,160 I wanna make sure you're familiar with my free Facebook group 747 00:32:56,160 --> 00:32:58,320 called Gift Breeze. 748 00:32:58,830 --> 00:33:02,880 It's a place where we all gather and our community to 749 00:33:02,880 --> 00:33:03,840 support each other. 750 00:33:04,110 --> 00:33:07,400 I've got a really fun post in there that's my favorite 751 00:33:07,400 --> 00:33:07,920 of the week, 752 00:33:07,920 --> 00:33:08,800 I have to say, 753 00:33:08,880 --> 00:33:12,040 where I invite all of you to share what you're doing 754 00:33:12,170 --> 00:33:13,640 to show pictures of your product, 755 00:33:13,850 --> 00:33:15,960 to show what you're working on for the week, 756 00:33:16,290 --> 00:33:18,560 to get reaction from other people. 757 00:33:18,860 --> 00:33:20,320 And just for fun, 758 00:33:20,320 --> 00:33:23,960 because we all get to see the wonderful products that everybody 759 00:33:23,960 --> 00:33:28,000 in the community is making My favorite post F every single 760 00:33:28,000 --> 00:33:29,720 week. Without doubt. 761 00:33:30,390 --> 00:33:31,400 Wait, what? 762 00:33:32,190 --> 00:33:33,840 Aren't you part of the group already? 763 00:33:34,530 --> 00:33:35,200 If not, 764 00:33:35,270 --> 00:33:38,560 make sure to jump over to Facebook and search for the 765 00:33:38,560 --> 00:33:40,280 group Gift Biz breeze. 766 00:33:40,760 --> 00:33:41,640 Don't delay. 767 00:33:42,030 --> 00:33:45,280 Come join us in Gift Biz Breeze today.