Welcome to Close it now, the podcast that's revolutionizing the H Vac and home improvement trades industries.
Speaker AGet ready to dive deep into the world of heating, ventilation and air conditioning.
Speaker AWe're turning up the heat on industry standards and cooling down misconceptions.
Speaker AAnd we're not just talking about fixing vents and adjusting thermostats.
Speaker AIt's about the transformative movement that's reshaping the very foundation of H Vac and home improvement.
Speaker AWe're the driving force, inspiring top performers who crave excellence not only in their professional endeavors, but also in fitness, nutrition, relationships and personal growth, proving that we can indeed have it all.
Speaker AThis is Close it now, where excellence meets excitement.
Speaker ALet's get to work now.
Speaker AYour host, Sam Wakefield.
Speaker BOkay.
Speaker BWelcome to the grand finale of the Energy series.
Speaker BThis is the episode where everything we've been covered, we've been covering becomes real, tangible, transformational.
Speaker BBecause this is not just how to close the cell.
Speaker BThis is about how to close with energy.
Speaker BEpisode this is episode nine.
Speaker BThis is the sacred close, when energy becomes decision.
Speaker BThis is how to guide a homeowner with calm confidence, how to lead someone from uncertainty into peace, and how to become someone they trust not because of what you say, but because of who you are when it matters most.
Speaker BSo stick around.
Speaker BIt's going to be a great episode today.
Speaker BBut first, let's do a section of what is in your cup.
Speaker BWhat's in your cup today?
Speaker BAre you.
Speaker BSomebody messaged me the other day.
Speaker BThey said every single time they're listening and I say that it turns.
Speaker BIt's usually a monster or a, you know, some sort of a bang or some sort of energy drink.
Speaker BWhat's in your cup?
Speaker BMine, right today is English breakfast tea.
Speaker BI've already had actually two cups of coffee today, so I switched to tea.
Speaker BSo, no, I'm sorry, this is English tea time.
Speaker BThere's.
Speaker BThere's a difference.
Speaker BEnglish tea time.
Speaker BSo we've got a little bit of cream and sugar in here.
Speaker BNot much, actually.
Speaker BIt's not sugar, it's a.
Speaker BI use honey because it is a non processed sugar.
Speaker BSo be careful of the amount of sugar that you put in your body because it does some really bad things to you.
Speaker BSo stay away from processed sugars.
Speaker BBut what is in your cup today?
Speaker BIs it water?
Speaker BMake sure you stay hydrated.
Speaker BIt's starting to warm up.
Speaker BToday's Thursday, May 29, and we're actually going to talk about why I'm recording this episode, which normally releases on Mondays, ideally.
Speaker BWhy?
Speaker BWhy We've got some delay but that's for the end of the episode.
Speaker BSo let's, everybody, let's cheers this episode.
Speaker BLet's toast our time together today in drive time university.
Speaker B3, 2, 1.
Speaker BAll right, so let's hop into this.
Speaker BSo here's a recap over the.
Speaker BThis is episode nine of a nine part series we've been doing the energy evolution.
Speaker BSo over the last eight episodes, we've uncovered the invisible side of elite sales performance.
Speaker BThe energy side.
Speaker BSo we started with the science of presence.
Speaker BGrounding yourself so the homeowner feels safe.
Speaker BEnergy matching meaning people where they are emotionally, you know, not taking on their emotion, but how to lead with your energy, identity and intention.
Speaker BUnderstanding that who you are matters more than what you say.
Speaker BWe covered listening at the three different levels, hearing not just words, but the meaning and emotion behind the words.
Speaker BHow to listen for the energy shifts in the appointment.
Speaker BWe covered belief transfer.
Speaker BLeading with your certainty so they can borrow it.
Speaker BYou know, they don't have to know all the details and they don't have to have confidence in your product.
Speaker BThey have to have confidence in you that you have confidence in your product or service or whatever it is that we're doing.
Speaker BIf it's an H vac system, if it's garage, if it's plumbing, if it's a water heater, if it's a tankless, if it's electrical, you know, your EV chargers, generators, you name it, whatever it is that you do, they just have to have the confidence and certainty that you know it's going to work for them.
Speaker BThat's the biggest, one of the big differences between top performers and everybody else.
Speaker BWe, everyone else thinks we have to educate them, the homeowner, to the point where they have all of the confidence that the thing is they know all the details about it and they know it's going to work.
Speaker BThey don't, they don't even want to learn that most of the time.
Speaker BThey just need the confidence that you know, it works.
Speaker BSo then we talked about energetic objection, handling, neutralizing fear before it becomes resistance.
Speaker BAnd then we talked about completion signals, spotting readiness even before the homeowner speaks it.
Speaker BWe covered energetic mirrors, recognizing that resistance often reflects your own tension.
Speaker BWhen that happens, it's because they're mirroring you.
Speaker BWe've talked a lot about brain science along the way, and now we arrive at the end and the beginning with the sacred close.
Speaker BSo the moment where all of your alignment, your presence, leadership transforms energy into decision.
Speaker BSo this is, this is going to be a fun one.
Speaker BSo one thing I want to talk to you about first is the close is a moment of leadership.
Speaker BLet's reframe what closing actually means.
Speaker BIt's not about pressure, it's not about manipulation, and it's definitely not about dumping every last word out of your mouth in a panic.
Speaker BSo many times that happens to us, we're like, oh, well, they haven't closed yet.
Speaker BThey're not saying yes.
Speaker BSo I just have to tell them more and more details and more stats and all these things.
Speaker BIt's the opposite of that.
Speaker BClosing is leadership.
Speaker BWork to become a better leader in your life.
Speaker BStart with yourself.
Speaker BA leader of one, a leader of many.
Speaker BIf you can't lead one, you can't lead any.
Speaker BSo work to become a leader of yourself first, and then by extension, you start leading more and more people.
Speaker BThat's how you truly attain mastery.
Speaker BIn closing is you're a leader throughout the close.
Speaker BSo it's staying calm when they feel unsure, it's staying grounded when they feel unsteady, it's holding space so they can make a decision that feels good.
Speaker BWe don't force decisions, we help people feel confident enough to make one.
Speaker BThere's a major mindset difference here.
Speaker BWhen you show up this way, you're not just selling, you're serving.
Speaker BAnd this is such a big difference.
Speaker BSo let's get into some of the brain science behind this.
Speaker BThe brain science of resolution.
Speaker BThis is the neuroscience, so to speak.
Speaker BSo there's a reason that the closing section of your appointment feels like pressure to homeowners.
Speaker BIt's biology.
Speaker BIt's just the way we're wired.
Speaker BAnd this is the reason so many times, unless you're practiced at it and you're skilled at it, why you feel like there's pressure and you're pressuring and you don't want to pressure, and all of this internal story in your head starts to happen.
Speaker BSo here's what's happening.
Speaker BThe human brain hates unresolved loops.
Speaker BA lot of you may have heard this expression in the past that nature abhors a vacuum.
Speaker BSo what that means is if there's a space, it's going to fill it.
Speaker BSo the brain hates unresolved loops.
Speaker BThis is why when we're watching movies, when it has a nice bow on the end and all the storylines resolve, it feels good.
Speaker BWhen they don't, it creates tension and we walk away going, oh, man, this feels wrong.
Speaker BThis didn't end how it was supposed to be or how it was supposed to.
Speaker BWhen there's no decision, the brain stays in tension.
Speaker BThat's stress, that's hesitation, that's uncertainty.
Speaker BBut when you guide the homeowner to clarity, the brain rewards it.
Speaker BIt releases dopamine.
Speaker BThis is dopamine.
Speaker BIt quiets the anxiety.
Speaker BIt delivers relief.
Speaker BSo uncertainty creates tension.
Speaker BClarity creates peace.
Speaker BIt's important to know this, guess what?
Speaker BThe peace feels good.
Speaker BSo, no, closing isn't manipulation.
Speaker BIt's completion.
Speaker BIt's relief, it's service.
Speaker BThis is why when you, when it's done right, this is how it sounds.
Speaker BYou know, one of the ways that we can do it.
Speaker BWell, not how it sounds.
Speaker BThis is what happens, you know, when, when we close with the right amount of certainty, when we give that relief.
Speaker BThe homeowner feels that dopamine hit when they've made the decision, when it shows up.
Speaker BThis is why all of a sudden, and you've all experienced this, the bigger the project, the more grateful that homeowner is.
Speaker BThe more they thank you for helping them make the decision.
Speaker BThe bigger the project, the more they start to give you things extra.
Speaker BIt's almost like they feel this connection to you now.
Speaker BIt's like you, you, they literally just wrote you a check for 30, 40, 50, $70,000, whatever it is, or signed on the line that is dotted for, you know, for your financing programs, for your financing programs and for your investment for huge amounts.
Speaker BAnd then they're hugging you and shaking your hand and high fiving and you're laughing and they give you food, they feed you on the way, they tip you, they give you, they gift you bottles of expensive whiskey, all of these things.
Speaker BThey start to invite you to their family events, to the family reunion or the barbecue on the weekend, the bar mitzvahs.
Speaker BOne time I got invited to a Jewish circumcision.
Speaker BAnd I went because, holy cow, how cool to get invited to a special one time moment in this family's life.
Speaker BAnd they wanted me to be a part of it.
Speaker BAnd I sold them a heater and air conditioning system.
Speaker BI mean, wow, talk about building relationship.
Speaker BThis is what happens when you, when you close that loop in such a way where they feel like you've served them, you've helped them make a decision that they know they need to make.
Speaker BThey were just resistant to the commitment.
Speaker BThis is truly serving at the highest level.
Speaker BSo there's several ways to do this.
Speaker BSo one of the things that I want to do is give you some verbiage around this.
Speaker BSo let's walk through maybe some different verbiage for closing than you've heard before, because we're Going to anchor the value.
Speaker BIt's a several step process when it comes to actually asking for the business.
Speaker BAnd this is, I don't know if you knew this.
Speaker BStatistically, 80% of people in any form of a sales role do not even ask for the business one time.
Speaker BSo get into the 20%.
Speaker BThen of course start asking for the business over and over and over and now you're rising to the 1%.
Speaker BBut let me give you some verbiage around this that matches the flow of what we've been building.
Speaker BSo step one, and here's how it sounds when it's done right, step one, we've got to anchor the value.
Speaker BAnd it could sound like, so we've walked through everything.
Speaker BCan you see how we're going to solve the problems we discussed to take care of your home and family?
Speaker BNice, simple, easy question.
Speaker BOf course, when you're in the moment, you're going to refer back to the specifics, refer back to the problems that we talked about.
Speaker BCan you see how we're going to, you know, fix that one bedroom that is always hot in the summer or cold in the winter and it's going to make it closer to, we're going to even out those temperatures so that little Johnny or little Jane doesn't have to sleep with the extra blankets, doesn't lay there sweating, et cetera.
Speaker BCan you see how we're going to solve the problem of the water pollution in the area?
Speaker BWe're going to clean that water up so your family is no longer poisoning itself and is drinking nice, clear, clean, healthy water to stay hydrated, to live a better life, et cetera.
Speaker BYou can see where we're going for with this.
Speaker BSo apply it to your specific, the problems you're solving in the house and can you see how we're going to solve those problems so that these problems are taken care of and you won't have to live like that.
Speaker BSo to take care of your home and family.
Speaker BYes.
Speaker BOkay.
Speaker BAt this point, so here's step two, we're going to focus, we're going to shift the focus to trust.
Speaker BWe're keeping it away from the price because it's not about price, it's about trust.
Speaker BIf the trust was there, the price is irrelevant.
Speaker BSo we're going to focus on trust.
Speaker BSo verbiage for step two could sound something like, at this point, would you agree it's not really about if it needs to be done, it's about who you want to trust with it.
Speaker BAt this point, would you agree it's not really about if it needs to be done.
Speaker BIt's about who you want to trust with it.
Speaker BAnd then that will open up a more of a conversation.
Speaker BTypically or lots of times what happens is they just say, yeah, absolutely, we know it needs to be done.
Speaker BThat's why you're here.
Speaker BWe're just trying to decide on who we're choosing.
Speaker BOkay.
Speaker BAll right.
Speaker BSo this is the calm confidence and permission.
Speaker BI've got a couple different versions of step three for you.
Speaker BI want to give you some examples.
Speaker BCraft your own.
Speaker BI'm going to give you a couple of examples.
Speaker BWe've got actually four different versions here.
Speaker BWe've got the first one, which is.
Speaker BSo after we've asked.
Speaker BSo we've walked through everything, can you see how we're going to solve the problems we discussed to take care of your home and family?
Speaker BYes.
Speaker BAt this point, would you agree it's not really about if it needs to be done.
Speaker BIt's about who you want to trust with it.
Speaker BYes.
Speaker BOkay.
Speaker BDo you feel like what you've heard and felt from us lines up with what you're looking for?
Speaker BSo we're asking a feeling question.
Speaker BThis is important.
Speaker BDo you feel like what you've heard and felt from us lines up with what you're looking for?
Speaker BThat's version one.
Speaker BVersion two, do you feel like we're the right team and I am the right person to take care of this for you, so we're humanizing it a little bit.
Speaker BUse whichever version that you feel more comfortable with.
Speaker BThey both accomplish very similar things, and the better that you get at recognizing the type of buyer you're in front of, you'll choose the one that applies.
Speaker BSo I'll go through both of those again, then I'll give you another couple versions.
Speaker BSo do you feel like what you've heard and felt from us lines up with what you're looking for?
Speaker BYes.
Speaker BOr do you feel like we're the right team and I'm the right person to take care of this for you?
Speaker BSo those are that step three, and then we need to actually do the closing question, because they can answer yes to that and still give you a stall, still give you an objection.
Speaker BSo what we do after that is we can go with the Doug Wyatt version, which is.
Speaker BSo once we ask, do you feel like we're the right team and I'm the right person to take care of this for you and ask, will you trust me with this project?
Speaker BWhen they say yes.
Speaker BGreat.
Speaker BThe next steps.
Speaker BOkay.
Speaker BThe next steps are just walk them right through it, assume the cell and walk them through the next steps.
Speaker BJust go straight for it.
Speaker BOr if you're using version two, do you feel like we're the right team and I'm the right person to take care of this for you?
Speaker BYes.
Speaker BOkay.
Speaker BThe next steps are.
Speaker BThis is my version.
Speaker BOkay.
Speaker BThe next steps are, first, I just need you to authorize a couple documents.
Speaker BWe'll get the application done for your monthly investment and pick it install day and then start.
Speaker BThen work it backwards.
Speaker BStart on the install day.
Speaker BSo I've got Tuesday or Thursday work what works best, or whatever your options are.
Speaker BStart there, just assume it and go straight into it.
Speaker BNow, this session is not about handling objections.
Speaker BThat's a whole different conversation.
Speaker BBut I will tell you, if you've done steps one through eight correctly in this process and you've gotten.
Speaker BYou've nailed the energy along the way, it's gonna blow your mind.
Speaker BYou have so many fewer objections once you finally get here and when you ask these clarification questions.
Speaker BSo again, 1, 2, and 3.
Speaker BSo we've walked through everything.
Speaker BCan you see how we're going to solve the problems we discussed to take care of your home and family?
Speaker BYes.
Speaker BStep two, at this point, would you agree it's not really about if it needs to be done, it's about who you want to trust with it?
Speaker BYes.
Speaker BStep three, do you feel like we're the right team and I'm the right person to take care of this for you?
Speaker BYes.
Speaker BOkay.
Speaker BThe next steps are, we'll pick a date for install, authorize a couple documents, and get the application filled out.
Speaker BFor your monthly investment.
Speaker BWe have Tuesday or Thursday.
Speaker BWhat works better, we have Wednesday and Monday.
Speaker BWhere it works better.
Speaker BGive them two options.
Speaker BUse the option close.
Speaker BAssume the sell and option close.
Speaker BSo you're not selling like this.
Speaker BYou're serving.
Speaker BThis is such a big difference.
Speaker BSo when it comes to closing, it's all about who you are in the close.
Speaker BBecause here's the truth.
Speaker BMost, you know, most.
Speaker BMost salespeople, most reps, they lose the sale not because of what they said, but because of how they showed up.
Speaker BEspecially in the close.
Speaker BWhen the numbers come out, what happens is they got nervous, they rushed.
Speaker BYou have to budget time for the close.
Speaker BBudget as much time from the minute that the numbers come out.
Speaker BIf your process normally takes, call it 45 minutes or an hour to get to showing numbers, or an hour and a half to get to showing numbers, you better budget at least another 30 minutes to 45 minutes for the close.
Speaker BAt least this is where most people fail.
Speaker BThey'll, they'll budget a two, they have a two hour window.
Speaker BAnd if their process normally takes an hour and a half with no complications or no complexities and they stack another appointment on top of it, we have no time left to walk people confidently and comfortably through the close.
Speaker BThis is why you're getting so many be backs and so many follow ups.
Speaker BYou don't even, you even build enough time to start with to take them through the whole process.
Speaker BThe complete, whole process is also walking through closing in a systematic, organized, comfortable, trusted way, allowing yourself enough time to ask the questions.
Speaker BBecause there's not a single objection that can't be solved by asking more questions.
Speaker BSo what happens is the second those numbers come out and pay attention to yourself when you present, do you change?
Speaker BDo you change who you are?
Speaker BDo you get nervous?
Speaker BBecause all of a sudden we're looking at numbers, do they feel rushed?
Speaker BDo you feel rushed?
Speaker BAre they trying to rush you?
Speaker BDoes it feel like you're trying to rush them?
Speaker BDo you start to over talk?
Speaker BThat's one of the biggest pitfalls.
Speaker BBut when you stay calm, grounded and congruent, that's what earns trust.
Speaker BWhen you don't change the minute those numbers come out, you have calm confidence to just say yes.
Speaker BWhen you show up as someone worth trusting, people say yes.
Speaker BAnd we've done this.
Speaker BWhen we buy, you can pay attention when you buy things.
Speaker BWhen someone shows you numbers, if they get nervous and start over talking, your confidence drops to the floor.
Speaker BYou've all experienced it.
Speaker BThen we get into these situations and we do the same thing.
Speaker BNot recognizing it, not looking in a mirror and seeing ourselves doing the same thing.
Speaker BAnd we wonder why the appointment went awesome.
Speaker BI wonder why they, why they, it seemed like they lost trust in me at the end.
Speaker BAnd then we blame it on, oh, our prices were too high, we blame it on all these other things, but that's not it.
Speaker BWhat happened is they lost trust in you because all of a sudden you're nervous.
Speaker BIf you're nervous about your numbers, if you're not confident in your numbers and the value you bring to the table, they're not going to be either.
Speaker BYou start to over talk, you start to over explain when somebody has maybe a hesitation or they're just digesting.
Speaker BAnd then we start to fill the void with and this is why this is a great decision and, and here's the specs behind it and to see how this makes more logical sense, we're over talking and over explaining at that point Every bit of that should have been done before this place.
Speaker BSo your energy is contagious.
Speaker BIf you're relaxed, they'll relax.
Speaker BIf you're confident, they'll trust.
Speaker BIf you're congruent, they'll commit.
Speaker BSo, and here's really where this comes together.
Speaker BThis is the second emotion.
Speaker BThis is painting the picture.
Speaker BBecause we've said it, you know, I've said it before, over and over.
Speaker BPeople buy based on emotion.
Speaker BThey justify it with logic, and then they validate that logical choice with a second emotion.
Speaker BAnd this is the piece that most people miss.
Speaker BYou know, we've talked for a long time.
Speaker BIf a buying decision is like driving a car, logic is the steering wheel.
Speaker BIt points the wheels in the right direction.
Speaker BGreat.
Speaker BBut without emotion, emotion is the gas pedal to take action and take action.
Speaker BNow if we're logically it.
Speaker BOh, it totally makes sense.
Speaker BYep.
Speaker BYou know, you're the company we want to use.
Speaker BYou're the perfect.
Speaker BYou're the best salesman ever, Saleswoman ever.
Speaker BWe never had anybody better.
Speaker BYou were awesome.
Speaker BYou totally know what you're doing.
Speaker BYep.
Speaker BProject makes total sense.
Speaker BWell, that's all logic, but without the emotional driver behind it, it stays there.
Speaker BLike, okay, great, send this to us.
Speaker BWe're gonna have to think about it.
Speaker BAnd so then logic steps in, and that's where we stop at.
Speaker BEmotion steps it.
Speaker BAnd emotion is why you should do this project now with us.
Speaker BNow, that's the emotion.
Speaker BBecause they know on the other side of it, they're going to start truly experience a difference in their life.
Speaker BThe third.
Speaker BThe second emotion, the third step in this, the second emotion.
Speaker BThis is the power piece.
Speaker BThis is what I call that, a little emotional bow on the other side of this conversation.
Speaker BAnd so, you know, what happens is they're going to validate their choice with a second emotion.
Speaker BThis is what prevents cancellations.
Speaker BThis is what prevents people, you know, talking to somebody else.
Speaker BThat talks them out of the cell just because maybe it's cheaper, we can beat their price.
Speaker BThis prevents that.
Speaker BSo the second emotional wave, this is the one that locks it in.
Speaker BSo here's what we do.
Speaker BWe paint the picture, and we're going to invite the.
Speaker BRemember we started this conversation with.
Speaker BWhen we close the decision loop, it gives them decision loop.
Speaker BIt gives them dopamine.
Speaker BIt gives them the relief from having to make this decision.
Speaker BSo we're going to paint the peace.
Speaker BP, E A C, E.
Speaker BThe piece.
Speaker BWe're going to invite the reliefs, the relief.
Speaker BIf I could say this word sentence today, we're going to paint the peace in the picture, we're going to invite the relief.
Speaker BAnd it could sound something like this.
Speaker BAnd so here's a handful of sentences, so apply what works, what fits the best to you.
Speaker BBut here's one.
Speaker BWon't it feel great knowing this is handled?
Speaker BWon't it feel great knowing this is taken care of now?
Speaker BIsn't it good to know you don't have to worry about this anymore?
Speaker BIsn't it good to know you don't have to worry about this anymore?
Speaker BOr imagine the relief when this is done and you're comfortable again, imagine the relief when this is done and you've checked this off your mental list and everything's just going to work smoothly from now on.
Speaker BThis isn't closing, this is delivering peace into the conversation.
Speaker BWe've closed the loop and with this finality of the this is the closing emotion that's going to lock it in.
Speaker BWow.
Speaker BWouldn't it feel great to know that?
Speaker BSo here's a story time.
Speaker BI was in State College, Pennsylvania, working with some with a company up there and their plumber, incredible salesperson, incredible.
Speaker BHe is, I can say that had a little bit of a hand in it, but he did the work.
Speaker BI think he's number two or number three in the entire nexstar network as far as plumb, you know, top selling plumbers in the entire country.
Speaker BAnd so the conversation was the owner and some of the sales manager was like, man, we need you to talk to this guy.
Speaker BHe does great work, he gets big sales, but he has the most cancels of anybody and everybody else gets.
Speaker BIt's not that he gets negative reviews, everybody else gets great reviews and positive reviews.
Speaker BHe just doesn't get any.
Speaker BEven though he's the top salesperson in the plumbing department, hands down, far and away.
Speaker BOkay.
Speaker BSo I worked with him on the permission stack, asking permission and getting people to lean in.
Speaker BBut this is the, the only other thing that worked with him on, in this conversation was the emotional bow at the end of it.
Speaker BSo here's true story.
Speaker BHe came in the next day and sat down in the training room almost crying at this experience and was just blown away at how this truly changed things in the conversation.
Speaker BSo what he said is he went out to this home, they had a backed up, you know, backed up plumbing.
Speaker BThe, the actual main had burst or something.
Speaker BSo it was going to be a big, a massive repair.
Speaker BI want to say the number was like 15, 17,000 somewhere in that range.
Speaker BAnd so he's standing in the basement with the, the Gentleman and starts asking.
Speaker BAnd the other thing I was, I was like, ask deeper questions, find out, find out why behind, why they're wanting to make decisions.
Speaker BFind out the whys.
Speaker BWell, come to find out this, this homeowner, this gentleman.
Speaker BAnd then the woman was there.
Speaker BThey were engaged to be married and they were going to be.
Speaker BTheir wedding was in two weeks and they were just buying this house to move into once they got back from their honeymoon.
Speaker BAnd so he's like, wow, so this is pretty important to get it done.
Speaker BYeah, absolutely.
Speaker BSo they go through the details, gets the job signed, and she.
Speaker BSo here, here's the.
Speaker BLet me set the scenario.
Speaker BHe's in the basement with the gentleman.
Speaker BThe fiance, she is upstairs in the kitchen, up the stairs, can hear what's going on, but was doing something else.
Speaker BAnd he says, won't it feel great to know that when you get back from your honeymoon, you'll be able to move straight into this house, Everything's going to be clean.
Speaker BYou're not going to have to worry about this issue anymore.
Speaker BAnd the gentleman starts crying, gives him a hug.
Speaker BThe fiance comes down the stairs into the basement, into the basement that they're standing almost in, inch deep of poop in this basement.
Speaker BShe comes down there with them to get in on this conversation, to thank him, because that clear picture of what life was going to be like when they got back and this is not an issue anymore and it's taken care of, something they're not going to have to worry about.
Speaker BThis was the little emotional bow that locked it in.
Speaker BBecause I'll tell you, in that town, the nearest competition was at least five or six thousand dollars less than their number for, you know, quote unquote, of course, the same project.
Speaker BThey didn't even consider the other numbers they got because of the confidence and certainty.
Speaker BAnd he was able to paint that picture forward so well, they're hugging him and thanking him for taking care of it for him.
Speaker BSo that's the little emotional bow on the end of this.
Speaker BThat wraps it all up and ties it together.
Speaker BThis is delivering peace.
Speaker BDoes this make sense?
Speaker BRaise your hand if this makes sense to you.
Speaker BSo here's some final reflection here.
Speaker BThis is the close it now difference.
Speaker BThis is closing with integrity.
Speaker BWe don't teach manipulation.
Speaker BWe don't teach robotic scripts.
Speaker BWe train your energy here.
Speaker BYou're not here to trick someone into a yes.
Speaker BYou're here to guide them to what they already want.
Speaker BThis is what makes it sacred.
Speaker BSo here's the final framework.
Speaker BEvery sacred close has four Parts presence.
Speaker BSo you're grounded.
Speaker BNot greedy, not needy.
Speaker BNo commission.
Speaker BBreath your presence.
Speaker BYou're grounded.
Speaker BPermission.
Speaker BYou're aligned.
Speaker BYou're not aggressive.
Speaker BWe've gotten permission and you're there.
Speaker BPrecision.
Speaker BYou are clear.
Speaker BYou're concise.
Speaker BYou're not confusing.
Speaker BYou don't over talk.
Speaker BYou're constantly playing the game with yourself.
Speaker BCan I say this in less words and it be just as clear or clearer and just as impactful?
Speaker BPeace.
Speaker BYou're confident, not hopeful.
Speaker BYou're confident in your presence, in being grounded.
Speaker BYou don't close deals.
Speaker BYou open doors that allow those yeses to appear and to show up.
Speaker BSo here's your moment to reflect.
Speaker BHere's how to debrief yourself after every call.
Speaker BSo go back and reflect on your last sales appointment and make yourself this list.
Speaker BFirst question is, was I grounded?
Speaker BNext question, was I matching?
Speaker BWhat was I looking at?
Speaker BWas the energy number three?
Speaker BWas I listening?
Speaker BNumber four, was I aligned?
Speaker BNumber five, did I resolve?
Speaker BNumber six, did I close the energy loop?
Speaker BNow go listen again.
Speaker BGet to your next appointment.
Speaker BIntegrate this, live it.
Speaker BThis is a different type of debrief than most people.
Speaker BYou know, most people train most people.
Speaker BIt's like, okay, did I say this right?
Speaker BDid I do this step?
Speaker BAfter that step, that's good.
Speaker BBut this is next level.
Speaker BWas I grounded?
Speaker BWas I matching?
Speaker BWas I listening?
Speaker BWas I aligned?
Speaker BDid I resolve the tension in the appointment?
Speaker BDid we close the energy loop?
Speaker BWhat happened there?
Speaker BSo here's your final challenge.
Speaker BI want you to be able to lead with the completion energy from now on.
Speaker BDon't ask, did I say the right thing?
Speaker BWhat you're going to ask yourself, did they feel ready to say yes?
Speaker BDid they feel ready to say yes?
Speaker BIf you build the energy of completion, you won't have to close the cell.
Speaker BIt will come to you.
Speaker BDid you get them to the place where they were ready to say yes?
Speaker BSo you're going to sell peace.
Speaker BYou're going to sell resolution.
Speaker BYou're going to sell trust.
Speaker BSo from the first knock to the final sentence, from nervousness to presence, from hesitation to peace, that's what the this energy series has been about.
Speaker BYou're not just in sales.
Speaker BYou are in transformation.
Speaker BYou are in leadership.
Speaker BYou're in service.
Speaker BThe only question left is, are you someone worth buying from?
Speaker BI believe you are.
Speaker BSo love this series.
Speaker BWant to help us out?
Speaker BIf this episode or the energy series has made an impact on your mindset, your results, or how you show up for your homeowners, would you do me a favor?
Speaker BLeave me A review on Apple, Apple podcasts on Spotify, go to Google and just leave a review on Google.
Speaker BNot just leave a review on Google, it helps more than you know.
Speaker BIt's how we get this message in front of more people who need it.
Speaker BAnd if you've been listening for a while and you haven't left one yet, why not?
Speaker BNow's the time.
Speaker BI'd be incredibly grateful to get some more reviews.
Speaker BThe more reviews you leave, the better guests that I can get on the show.
Speaker BSo let's talk coaching for a minute.
Speaker BIf you're ready to take this energy and turn it into unstoppable momentum, I've got three powerful ways to plug in.
Speaker BOne is there are still a couple spots left in my one on one coaching calendar that now people have messaged me we might end up on a waiting list.
Speaker BBut right now, because I only have a certain number, the one on one coaching.
Speaker BThis is a deep dive.
Speaker BWe work together directly to rewire your mindset, sharpen your skills and scale your results faster than you ever thought possible.
Speaker BYou want elite performance?
Speaker BThis is it.
Speaker BSo one on one coaching.
Speaker BThe next is what we call trade scale.
Speaker BThis is company wide integration.
Speaker BThis is for business owners and leadership teams ready to transform their entire organization from sales to operations to internal accountability.
Speaker BWe build and install the systems that scale your playbook, your people fully aligned and producing.
Speaker BWe step in and do it.
Speaker BThis is the done with you.
Speaker BIt's not done for you.
Speaker BThis is the done with you version of, you know, best practice platforms that hand you the systems and say, okay, go implement this.
Speaker BWe're walking you hand in hand.
Speaker BWe're building your customized system that's not just a one size fits all.
Speaker BLet's fit your company into this box.
Speaker BWe're going to customize it and this is why we see such insane numbers.
Speaker BThe last company we're working with that's onboarding right now, we're two years into business.
Speaker BTheir goal was to go from 2 million to 4 million.
Speaker BAnd once we actually did.
Speaker BIf you've ever done a market research study, Once we did a market study, we realized it's insanely possible and very simple to get to more like 12 million instead of 4 or 5 within and be clocking that in the next 12 months.
Speaker BIf that's the type of growth that you want to see in your organization, that is what trade scale is.
Speaker BSo reach out to me about that.
Speaker BI'll give you a way to reach out here in just a minute.
Speaker BAnd now what's coming actually.
Speaker BSo ways to reach out.
Speaker BYou get ahold of sam closeitnow.net, shoot me an email directly.
Speaker BYou can go to closeitnow.net and fill out the contact us form, the book a call form on there or go to the Facebook group.
Speaker BJoin the Facebook group and just search.
Speaker BClose it now.
Speaker BIt'll come right up on Facebook and shoot me a message on Facebook.
Speaker BYou'll find me anywhere you search.
Speaker BClose It Now.
Speaker BI'll come right up.
Speaker BOr you can go to Instagram.
Speaker BThereal closeit now on Instagram you can message me or on LinkedIn of course as well.
Speaker BAlso Sam Wakefield with Close It Now.
Speaker BSo what's coming?
Speaker BI'm excited about this.
Speaker BWe're building a couple new things.
Speaker BOne is building something special, a Close it now mastermind for group training.
Speaker BPeer sharpening iron sharpens iron growth at the highest level.
Speaker BSo we're building a mastermind which is going to be a way to plug in and develop this network of people who you, your network is your net worth.
Speaker BAnd so that's we're good building the mastermind.
Speaker BSo it's not ready to launch just yet, but when it does, you're going to love it.
Speaker BThe other thing I'm working on and I'm most excited about this, you've heard me talk about door knocking doors and door to door for a long time now.
Speaker BI we're finally, finally found the right partners to do this with.
Speaker BWe're working on a full door to door sales training experience.
Speaker BWe've got a live event that we're working on coming up.
Speaker BWe don't have it booked just yet.
Speaker BWe've got a couple day live event.
Speaker BWe're going to boot camps, we're going to have live coaching, we're going to have the most aggressive coaching track yet.
Speaker BIt's going to be, we've got different levels for it, but it's going to be taking your company from being reactive to proactive, from stop relying on the digital heroine to grow your business when the leads get expensive or they dry up, does your company dry up or do you say, you know what, we don't even need those.
Speaker BWe just supplement with some digital every now and then.
Speaker BBut we create a brand and we go get business no matter the time of year.
Speaker BAnd because we get to choose who we talk to in the neighborhoods we want to talk to in the demographics they have, we get to set the price that we want to get for our projects because they're not shopping, we're just closing.
Speaker BThat's the difference with the door to door team.
Speaker BSo, in fact, I got a message from a friend of mine last year, what they did with the company.
Speaker BI did one.
Speaker BSo here's some numbers.
Speaker BI did one one hour virtual session with one of his guys and they did $80,000 in sales from door to door last year.
Speaker BAnd his message was we didn't give it anywhere close to the attention we should have.
Speaker BAnd when I realized that was the numbers from one one hour virtual session where I just barely got to scratch the surface with him.
Speaker BThey did $80,000 in revenue with the one guy that was in there.
Speaker BIt was like, holy moly.
Speaker BSo specifically, Oliver said that I know that that will be our best and biggest lead source when we really get this dialed in.
Speaker BAnd it's absolutely the lowest cost lead source that you could possibly get.
Speaker BAnd it's exactly who you want to be talking to at the same time.
Speaker BSo you're going to want to be a part of this.
Speaker BSo stay close.
Speaker BStay close to the campfire.
Speaker BSo let's go.
Speaker BAre you ready to go?
Speaker BLet's find what's right for you.
Speaker BSo DM me coaching on Instagram @therealcloseitnow.
Speaker BGo to closeitnow.net or just email me.
Speaker BSam, close it Now.
Speaker BThrow coaching in the subject line, let's close the gap between where you are and who you're becoming.
Speaker BSo everybody, let's close it now.
Speaker BAnd until next time, everybody you go continue to be someone worth buying from.
Speaker AYou've been listening to the Close it now podcast.
Speaker AOur passion is to dive head first into the transformative movement that's reshaping the very foundation of H VAC and home improvement and at the same time covering fitness, nutrition, relationships and personal growth, proving that we can indeed have it all.
Speaker AWe hope you've enjoyed the show.
Speaker AIf you did, make sure to, like, rate and review.
Speaker AWe'll be back soon, but in the meantime, find the website@closeitnow.net find us on Instagram herealcloseitnow and on Facebook at Close it Now.
Speaker ASee you next time.