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Janice Porter: Hello, everyone,
and welcome to this week's

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episode of relationships rule. I
have a super special guest with

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me today. Her name is Joanne
bolt. And she is somebody that I

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love it I met through referrals
really somebody else who had

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been on my podcast a very long
time ago, but I was taking one

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of her programs, Stacy brown
Randall, a great woman and super

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referral person introduced me to
Joanne and I'm so glad that she

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did. So first of all, welcome to
the show. Joanne.

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Joanne Bolt: Oh, thank you so
much for having me. I'm super

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excited to be here.

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Janice Porter: My pleasure. And
and that's what I love the most

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is about referrals and
connecting with people and

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people knowing that they're your
kind of person and those kinds

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of things. Do you how do you
operate your business that way

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as well?

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Joanne Bolt: Oh, 100% referrals,
I've every business I've ever

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been in or run. I'm just not a
cold call person. I'm not a go

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out and just hunt business
person, I may form

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relationships, girl and let the
business unfold through that.

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And that's

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Janice Porter: what probably
what I loved about you in the

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first place. Tell my audience a
little bit about you, Joanne,

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tell us, you know what you do
now and maybe even how you got

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there would be kind of fun.
Sure.

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Joanne Bolt: So my name is
Joanne bolts. I'm in Atlanta,

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Georgia. I started my career 20
plus years ago, we won't really

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talk about how long ago as a
real estate agent, which is

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where I learned to perfect the
art of the referral based

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business. During that time. I
also ran sorority recruitment

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nationally for my sorority,
where I taught other women how

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to talk to people in a great
referral kind of way to get them

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to join the sorority. And then
in COVID, year 2020 2021, I

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shifted into the online world of
podcasting, and started to share

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my gifts and my joy and my story
through the art of podcasting.

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And then really just learned
that, you know, at the end of

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the day, podcasting is another
form of referral based business.

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And so it was a natural flow for
me. And that is what I'm doing

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now is I host the B word
podcast, and I have a community

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called podcast her.

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Janice Porter: Fantastic. So I
have to first of all, ask, what

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sorority were you in Sigma
Kappa? Wouldn't that have been

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weird if we were in the same
sorority?

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Joanne Bolt: What were you in
alpha C? O Alpha fee? Yeah, I

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was at the University of
Georgia. So we had I think, 20

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of 26 National sororities. And
then when I ran it, nationally,

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I joined the, you know, I joined
the, you know, the head, like

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the team, for the National
recruitment team, and I'd be

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bopped all across the country,
going to various chapters that

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we have that were struggling and
helping them and struggle.

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Janice Porter: Interesting. And
that would be another whole

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topic someday, because
sororities I'm in Canada, right.

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And I think it's run a little
bit differently here. But I

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didn't realize that I know how
huge that the Greek organization

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has been in university. So I
just wondered if it still is,

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you know, today with everything
different the ways,

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Joanne Bolt: certainly not what
it was, but I think it's still

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as powerful. It just looks a
little bit different. Yeah,

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Janice Porter: exactly. But I
think the whole thing about

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anything like that is joining
something to belong to be part

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of the campus to be part of
something whether it's, you

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know, some people need it, some
people, it's a leadership thing,

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whatever. Anyway, with this,
another whole topic. Let's talk,

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let's talk about, actually, I
have to read this, if you may,

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because so far, it speaks to
your sense of humor and what I

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love about your Southern way,
okay, because I'm so not, I'm

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like the North. I have a friend
in Georgia, who lives in a small

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town outside Atlanta, I think,
as well. And I see her all the

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time at at SendOutCards
conventions, and I follow her,

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you know, her things on Facebook
and stuff. And I just love to

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listen to her talk because she
has some great expressions. And

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I'm sure that you do too, just
because of being in the south.

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So this is what you said. I love
the hat. Mom, I wear it proudly.

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I laughing I laughingly say I'm
snarky, and I am a little

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sarcastic. A little sweet. A
little. Well, Beth Dutton. And

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of course, I know who she is on
Yellowstone. For those of you

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who don't know, and Rebecca
Well, love her TED lasso, best

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character on the show, all
rolled into one. And I just love

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that you have put that together
there because I think it's so

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cool. And so the transition from
being a realtor to being a

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podcast, your podcast host, but
your podcast trainer as well.

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You teach other people how to
start podcasts. Am I correct?

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Joanne Bolt: I don't necessarily
teach them how to start it. I do

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that once a year in a boot camp
that I do. What I really do is I

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help them take that Little
podcasts that they may or may

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not have started and turn it
into a marketing machine for

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their business. That's right.
Because what I have learned

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throughout the years is a in a
business, you have to market B

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relationships, no pun intended
role in the form of marketing

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for your business and see a
podcast rolls all that into one.

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Yes,

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Janice Porter: now. Okay. It's
been a while since we spoken

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and, and I remember in listening
to a couple of your episodes,

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that was something that oh,
yeah, I watched how you, you've

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done little mini episodes, many
topics that you've put into like

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a special edition of your
podcast that I've never even

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thought about before. So I
thought that was really

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interesting. And so you've got
some great ideas around how to

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make it really, in some cases, a
person's actual primary

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business, right? The podcast is
the primary this

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Joanne Bolt: I mean, that's the
ultimate goal, right, is to get

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that podcast to where you don't
have the other business or your

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other businesses running on
autopilot. And really, you're

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just podcasting. I say, just out
of my language. Yeah. You're

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podcasting is the main marketing
median, to bring in the revenue

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into your world.

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Janice Porter: Yeah. Which is so
fun, because it's just I love

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talking to people and
interviewing people. Now. In

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your case, I know that you do a
lot of solo episodes, correct?

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Joanne Bolt: I do. I really,
what I have found through the

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years is I love to talk to
people. I also love those quick

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hits that dopamine rush of
getting a little bit of

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information that you can quickly
implement into your business.

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And that's something people ask
me for all the time. So I do

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some solo episodes where I just
give you one to three tips on or

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how to or something you hadn't
thought about to take an

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implement into your business and
you can listen to them in 20

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minutes or less, and then die
then on your own.

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Janice Porter: How many podcasts
Do you listen to in a week?

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Joanne Bolt: Oh my gosh, I think
I have 20 on my regular

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rotation. And then I bebop in
and out of other ones. So my

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kids always laugh because the
other moms in carpool line are

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picking their you know, kiddos
up from school and they're

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listening to country music or
Christian music or whatever, you

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know, sports talk, I am on
listening to podcasts all the

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time. And it's it's gotten to
where even my my daughter? Yeah,

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she'll grab, you know, she'll
get into the car sometimes. And

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she'll be like, Ah, you're
listening to Stacy brown Randall

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again. Or oh, Jenna Kutcher,
because she knows like, I

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listened to some of that same
podcast over and over and over

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again. Because you feel like you
know, these people, they become

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a part of your world. And so I
just need to listen to my girls.

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Yeah.

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Janice Porter: I love it. That's
so true. I've actually gone off

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on a tangent myself. And I'm not
listening to any what I would

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call educational podcasts for me
at the moment I'm I'm just, I

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don't know, I think I'm almost
finished all of the episodes

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that are there on smartlace.

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Joanne Bolt: Do you know that
well, so I think for me, I am

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very likely in my home to have
music play and throughout the

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house all day long. Yes. But
when I'm in the car, I'm either

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going to listen to a book on
Audible. And when I discovered

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how much I love to listen to a
book on Audible, it was pretty

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natural for me to move into the
Now just listen to podcasts that

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are educational. One of my
girlfriends is really big into

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listening to true crime. I
haven't quite gone that route

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yet. But maybe on the next long
car ride trip. I will.

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Janice Porter: Yeah, I've
listened to a couple of those

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that were quite interesting. And
I think because I had a period

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in time when I was reading True
Crime books and and rural and

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she was amazing. And so I
started I've listened to a few

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true crime. But um, what about a
con artist? That was amazing,

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actually. Yeah.

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Joanne Bolt: Be interesting.

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Janice Porter: Yeah. Con
artists. They're fascinating

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because they're so smart.
Because they're able to con you.

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They're just so smart. Anyway,
so that's a sideline, but I know

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there's so many podcasts, right.
There are so many podcasts, but

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there's, you know, do you do you
notice and I guess I'm going

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this route because I'm
interested in podcasts too, of

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course and I love podcasting. Do
you can you right away tell if

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it's good or not good. When you
start listening to a podcast?

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Oh, yeah. So what? Yeah, by what
by the just the tone of the, the

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questioning or the tone of the
the voice that the hosts have. I

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Joanne Bolt: love it. Yeah, I
think a lot of podcasters don't

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really realize because they sit
oftentimes in our homes in a

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studio. We're not live so we're
talking into a microphone, or

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we're talking like this on a
zoom. And they don't realize

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that sitting up up, having that
energy, bringing everything

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you've got as if you were on a
stage doing a keynote talk is

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really critical. Yeah, it's less
for me about the quality of your

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recording. I will give someone a
lot of grace if I listened to

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them the first time. And the
recording is echoey. Or, you

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know, they're struggling with
their microphones, because

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chances are, they don't know yet
how to make it better. And or

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they're just having an off day
on their equipment. We've all

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had that. So I will give them
grace on that. And then keep

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listening to see if I like the
quality and the tone and what

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comes out of the episode. But I
can quickly tell you, I mean,

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probably in the first two
minutes of listening to someone

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if their energy is one I want to
listen to if I mean, honestly,

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this sounds really bad, but I've
had people not listen to me

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because they don't like my
southern accent. And that's

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fine. How can they not like
that, but I mean, that's fine.

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There's, there's people whose
voice tones I don't like either.

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And you have to think about
podcasting, like developing that

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friendship, that relationship.
If you really just emotionally

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do not enjoy listening to them,
you're never going to dive into

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what they're saying and how
they're saying it females will

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click off and go on to a
different podcast. So yes, I can

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tell very quickly for me,
whether I like a podcast or not.

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And

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Janice Porter: do you find
yourself? Or does it matter if

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you're listening to one that's
an interview, or one that's just

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the host talking, it really

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Joanne Bolt: is all about what
I'm there to hear and the value

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that I'm getting from that
podcast. And a lot of podcast

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hosts, you know, they start
their podcast, because they just

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want to talk about stuff where
they want to like sell into

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their business. And I think that
we often forget that the podcast

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is not about us as the host.
It's about the listener and what

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they need to hear and what they
need to get and the relationship

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they need to build with you. And
so if your relationship you need

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to build with them comes from
bringing in guests, experts,

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showcasing great stories through
interview telling, then do an

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interview type podcast, if what
they need to get from you is

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your expertise and what you
know, and the tips and tricks

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that you can bring into them.
Then I say do solo episodes or

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do a combination. As long as
you're pretty consistent with

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how you're doing your episodes
and people know what to expect,

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then you're okay. What I don't
want to hear is someone who one

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day does a solo about fitness
and the next day has a guest

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expert about dog training and
the next day does a solo about

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you know clothing shopping like
I have no idea what what you're

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talking about. And so I don't
have a reason to stay tuned to

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you.

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Janice Porter: Right. Very good
point. Absolutely. I say gonna

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say I lost my train of thought.
Oh, yes.

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Joanne Bolt: And for me, a lot
of times it does come back to

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just what are you feeling when
you're listening to it? You

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know, I listen to Jenna Kutcher,
the gold digger her podcast a

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lot. Is Jenna teaching me
anything in her episodes on

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Pinterest? Probably not. I am
quite the Pinterest person

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myself. Is she teaching me
anything when she's talking

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about building an email list?
Probably not. But her tone and

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the way she talks to you feels
like I've got a business bestie

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in the car next to me, and we
are discussing business tactics

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together. So I'll listen to her.

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Janice Porter: That's a that's a
an asset for sure that she has

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developed

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Joanne Bolt: very well.
Absolutely. Great storyteller.

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Janice Porter: Yeah. And there's
the key right there, right.

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Being a storyteller. I find that
for me. I like to hear from my

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audience. People that I know
will give me feedback, right?

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And they'll tell me and, and
this episode was great, because

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or this episode lacked a little
bit because or whatever. And,

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and I like that, because they're
all different. And it's all

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actually based for me on how I'm
feeling, but also how I connect

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with the guests. And I have had
situations where I didn't know

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the person and I really didn't
know how to get past that

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initial piece with them even.
Even though and I always do

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this. I don't like to go blind
into a podcast. I like to have

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met the person at least once.
Just to get a sense. Yeah, you

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too. Yeah. I think that's
important. But I always want to

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make sure that I can spotlight
you spotlight the guest because

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that's what I want you on here
so I can share your zone of

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genius with my audience as well.
Because I think that's

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important. And that's part of
what I'm doing. I want people in

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my world to meet the new people
in my world, I think because I

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think I can connect people and
that's what I love to do. In

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fact, I just remember that I was
going to connect you with

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somebody and I haven't yet so
that I thought you should meet I

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remember the last time we
talked. So how do you feel

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about? And you don't have to
know names needed here. But how

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do you feel about podcasts that
because I think I'm doing one

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this week as a guest podcasters
who have specific the same

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questions that they ask every
single time.

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Joanne Bolt: You know, it's
like, Okay, roll with me on this

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analogy. It's like buying jeans.
At the core of it, a pair of

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jeans is the same from every
single brand, at the core of it.

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But I might like the way that
one particular brand fits versus

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another particular brand. Or I
might like the price point of

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the gap versus the price point
of free people, as accompanies

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right. Podcasts are very much
the same way. So for me

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personally, if you're getting
into interviewing, and it is the

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same format, and it is the same
questions every single time,

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just a different person
answering them, I might listen

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to one or two, and then I'm out.
I'm not interested any longer.

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However, much like jeans fit
everyone differently with the

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different brands, there's a
different flavor for everyone.

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If your ideal listener is
someone who likes the structure,

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they like knowing that you know
what's going to come next,

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what's going to come next how
long your episode is going to be

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when you know, they like that
order to things and what you're

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answering is fulfilling their
ultimate reason why they're

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listening. It's a great format.
If you as a host or someone

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who's not a good refer, you
really need to follow predawn

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stuff, then, then that's the
right format for you to take

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because you can be consistent
and comfortable when you're

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doing that. No, I will tell you
because I'm more of a off the

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cuff. Give me the riff, let's
just chat like girlfriends kind

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of girl. I like listening to
those podcasts the best. I also

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like being on this podcast the
best. You know, I've been asked

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to be on podcasts before, and
then they've sent me you know,

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the 10 questions they want me to
answer. And I'm like, no. Okay,

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you're not the right podcast for
me to be on. If you need me to

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predefine all my answers. I'm
out. Yeah, because I know, I'm

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not gonna give your audience
what they're looking for. You

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know, I'm just not that
structured in my responses. And

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so, you know, for me,
personally, I don't like the

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structured ones. But you know,
like I said, for some people, it

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fits great. Yeah,

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Janice Porter: fair, very
neutral answer.

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Joanne Bolt: I mean, and I'm not
actually trying to be neutral.

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It's gonna know I use honest
truth. You know, like, there,

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there is one that I love. And I
will tell you, because I don't

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mind saying it because he is a
fantastic person. John Lee, do

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you do most JLD entrepreneurs on
fire? I think he's a fantastic

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person. I don't enjoy listening
to his podcast very often,

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because he's very structured. He
has questions he's going to act

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like you know what you're
getting with JL these podcast?

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That? I mean, do I tune in
occasionally? Sure. Is it one I

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keep on my regular rotation? No,
because it doesn't fit my

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personality. But clearly, with
the amount of podcast episodes

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that you know, in downloads he
has. He's meeting somebody's

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personality. So those people are
out there. Yeah, he

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Janice Porter: was one of the
first and he he is has become

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very successful.

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Joanne Bolt: Oh, yeah. You can't
tell to get what he does. Yeah.

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But

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Janice Porter: that was the one
that came to mind for me in

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that. But that's, I can, I can
handle it with him. But again,

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I'm like you not all the time.
But there are people who I find

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hide behind that. And they need
to just realize that they could

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do it themselves. They don't
need to, you know, right. So and

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yet I was on a podcast,
actually, the other day this

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woman had sent me she said 20
minutes. Here's the four

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questions that I'm going to ask.
And they were, they were four

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questions that weren't the same
for everybody. She tailored them

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to me. But when she asked them
to me, and when we spoke, she

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managed to make it real and
conversational, and it was

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great. And she did a good job.
So I

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Joanne Bolt: guess I think
that's fine. You know, she has

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that ability. But yeah, so Well,
okay, let me let me specify the

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ones I turned down are the ones
that send me a list of

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questions, and want me to fill
the answers out and send it back

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prior to the interview. Yep. Oh,
my God. I'm not your person.

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Yeah, I'm just not.

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Janice Porter: I totally agree.
That's totally the same. So I

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don't know why, but I'm
struggling with some questions

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for you this morning. And I
think

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Joanne Bolt: it's too early.

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Janice Porter: Because you're,
you're a podcaster. I don't

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know. But what I want to ask you
now is just to go off track for

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00:19:54,960 --> 00:19:58,470
a second and tell me what you
do. I know what I want to say. I

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wanted to say that from that
conversation just now about not

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00:20:01,830 --> 00:20:06,180
liking those structured types of
things. And yet I sense from

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you, with our former
conversations, that you're very

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organized and structured in your
business and in am, yeah, that

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that is where you are very, you
know what you want, you know

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where you're going. And I love
that.

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Joanne Bolt: I have systems for
everything. My spreadsheets have

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spreadsheets. My calendar is
very structured out. But there's

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also I'm I'm a creative, right
podcast host by nature are

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creatives. We don't think of
that initially. Because we think

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creatives are people that are on
Instagram all day long, or, you

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00:20:41,760 --> 00:20:46,290
know, painting or, you know,
creating music. No, a podcast

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host is a creative just in the
digital online world in a

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00:20:49,680 --> 00:20:52,380
different way. Right? So what do
you have to leave that space for

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the creativity to flow? You
know, like, I but I know for me,

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like, if I'm gonna sit down and
start outlining an episode for a

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podcast, I have to schedule it
into my morning time and not my

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00:21:03,780 --> 00:21:08,010
afternoon. That's when I'm at my
most creative. But I do like to

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have things calendar and
organized. That being said, when

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it comes to the actual Speaking
of things, actually doing my

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podcast, you won't hear me
reading a script, you'll you

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00:21:19,440 --> 00:21:22,440
know, I will have bullet points
written out, like what do I want

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00:21:22,440 --> 00:21:27,870
to touch on? But I'm an off the
cuff speaker. And so I know that

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about me when it comes to
interviewing and being on a

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podcast, but when it comes to
the details of the business, I'm

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very structured.

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Janice Porter: Yeah, that's why
you were successful in your last

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00:21:37,740 --> 00:21:40,650
business and why you'll be
successful in this newer in this

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00:21:40,650 --> 00:21:47,130
new business for sure. So when
you're not working, and I think

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you work a lot when you're not
working, what are you doing?

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Joanne Bolt: I am most likely on
my back deck, having a glass of

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00:21:54,870 --> 00:21:59,430
wine, watching some show on
Netflix because I love a good TV

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show. I really do. I am a junkie
for TV shows. Give me a good

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00:22:04,410 --> 00:22:08,250
Downton Abbey you know the
Gilded Age, I will sit and binge

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that sucker all day long. Or I'm
hanging out with my kids, you

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know, taking them to swim
practice baseball practice.

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Something like that. But
honestly, if it's a Saturday

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afternoon, I'm on the porch with
a glass of wine in the evenings.

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I like to cook I am I believe I
will watch Food Network all day

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long. And then DoorDash whatever
I needed to make a recipe and

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then go and I will spend hours
in the kitchen cooking. I

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Janice Porter: lately I've been
obsessed with Instagram chefs

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cooking and whenever and every
time yeah, great videos, I save

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them and then I have to copy the
recipe and I've been doing that

379
00:22:44,580 --> 00:22:48,060
lately, which is kind of fun.
Especially during the summer

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because they were some great
salads on there. And I love to

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Joanne Bolt: where I'm currently
obsessed with butternut squash.

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00:22:53,610 --> 00:22:57,660
So my 13 year old has asked me
to not have it in any meals

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anytime soon because I finding
ways to put in pasta or cream

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00:23:01,470 --> 00:23:05,550
sauces or salads or Yeah, I'm a
butternut squash season.

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00:23:05,790 --> 00:23:10,320
Janice Porter: funny because I
had a recipe that came out me on

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00:23:10,800 --> 00:23:15,720
Instagram for butternut squash
soup. And then this you'll have

387
00:23:15,720 --> 00:23:20,490
to share it with me bro and this
amazing sourdough bread grilled

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00:23:20,490 --> 00:23:24,030
cheese sandwich to go with it.
Yes, please. So I went I went

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00:23:24,030 --> 00:23:27,210
all I've got to butternut squash
this in the fridge and then we

390
00:23:27,210 --> 00:23:31,590
had Thanksgiving here. It's
Canada. Last Monday was

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00:23:31,590 --> 00:23:35,520
Thanksgiving here and I didn't
get to the butternut squash

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because we had the turkey dinner
and everything else so and

393
00:23:39,240 --> 00:23:41,700
anyway, it's still in the fridge
but I'll send you that recipe

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00:23:41,700 --> 00:23:45,210
because it's Yes, please. But so
funny because I

395
00:23:45,210 --> 00:23:49,080
Joanne Bolt: made a ravioli
filled Gouda squash the other

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00:23:49,080 --> 00:23:52,950
day and I'm proud to say myself
it was

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00:23:54,060 --> 00:23:58,290
Janice Porter: homemade ravioli.
Oh, yeah. Oh, yeah. Like

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00:23:58,290 --> 00:24:01,440
Joanne Bolt: I say I like to
cook I really enjoy from

399
00:24:01,440 --> 00:24:04,950
scratch, start to finish all the
things and probably for me,

400
00:24:04,950 --> 00:24:08,520
that's one of the best things
about what I do is you know, I

401
00:24:08,640 --> 00:24:11,730
went into real estate thinking
it was going to be so flexible.

402
00:24:11,730 --> 00:24:14,730
And if you're not watching this
podcast, I'm air quoting, so

403
00:24:14,730 --> 00:24:19,320
flexible, much like many real
estate agents do. And then you

404
00:24:19,320 --> 00:24:22,530
realize it's not flexible at
all. Because when you have to be

405
00:24:22,530 --> 00:24:25,710
out with your clients or when
they're not at work, yeah, which

406
00:24:25,710 --> 00:24:28,350
means it's your evenings, it's
your weekends, you know, and

407
00:24:28,350 --> 00:24:30,990
then you're doing all the stuff
that goes along with a contract.

408
00:24:31,320 --> 00:24:34,140
And you're dealing with lenders
and closing attorneys and title

409
00:24:34,140 --> 00:24:36,720
attorneys and inspectors will
they only work during the work

410
00:24:36,720 --> 00:24:40,470
day so you are legitimately
working at all times. And then

411
00:24:40,470 --> 00:24:43,290
when I got into podcasting, I
discovered oh my gosh, I really

412
00:24:43,290 --> 00:24:46,800
can put an episode together, put
the blog together, do the

413
00:24:46,800 --> 00:24:50,640
freebie do all the things be
done by 12 o'clock, and then go

414
00:24:50,640 --> 00:24:55,080
spend my time in the kitchen if
I want. So, for me, podcasting

415
00:24:55,080 --> 00:24:57,540
opened up a whole new world of
flexibility.

416
00:24:57,870 --> 00:25:01,020
Janice Porter: Nice. How do you
feel about the fact that there

417
00:25:01,020 --> 00:25:05,490
are so many podcasts now like
it's just exploded. What would

418
00:25:05,490 --> 00:25:08,610
you say? What do you say to
people who you know, think they

419
00:25:08,610 --> 00:25:12,090
want to start a podcast, and
they have no idea like,

420
00:25:13,020 --> 00:25:16,200
Joanne Bolt: I would say,
evaluate whether it's right for

421
00:25:16,200 --> 00:25:20,700
you in your business, do not
start a podcast thinking you're

422
00:25:20,700 --> 00:25:24,120
going to be able to monetize a
podcast. Unless you've got a

423
00:25:24,120 --> 00:25:27,060
million followers on Instagram
and your social media is just

424
00:25:27,060 --> 00:25:30,900
begging, that's not going to
happen for about five years.

425
00:25:31,110 --> 00:25:35,220
What you do with a podcast is
create a podcast to actually

426
00:25:35,220 --> 00:25:38,940
sell into your business. And
when you can marry the two of

427
00:25:38,940 --> 00:25:42,480
those together, you've hit the
sweet spot. But if you aren't

428
00:25:42,480 --> 00:25:45,360
someone who can be consistent,
you don't have topics you can

429
00:25:45,360 --> 00:25:48,660
talk about a lot. And all you're
going to do on a podcast is come

430
00:25:48,660 --> 00:25:51,570
across with commission breath
buy from me buy from me buy for

431
00:25:51,570 --> 00:25:55,140
me, it's not the right avenue
for you. Now, my opinion on

432
00:25:55,140 --> 00:25:58,410
there being 8 million out there,
I come out of a world of real

433
00:25:58,410 --> 00:26:01,740
estate, girlfriend in Atlanta,
you can pretty much throw a

434
00:26:01,740 --> 00:26:05,190
tennis ball, it'll bop someone
on the head, who's an agent

435
00:26:05,220 --> 00:26:09,030
bounce off her head and hit
three more on its way down. So I

436
00:26:09,030 --> 00:26:13,350
come out of an industry that is
oversaturated. And it really all

437
00:26:13,350 --> 00:26:16,890
is about forming relationships,
getting to know your ideal

438
00:26:16,890 --> 00:26:19,950
customer, meeting them where
they need you. It's the same

439
00:26:19,950 --> 00:26:24,420
concept in podcasting, there are
20,000 podcasts that all talk

440
00:26:24,420 --> 00:26:29,010
about marketing, or podcasting
or email list or, you know, some

441
00:26:29,010 --> 00:26:32,880
of the topics that I discussed,
right. And here's the thing,

442
00:26:32,880 --> 00:26:34,980
people are going to listen to
five or six of them. And that's

443
00:26:34,980 --> 00:26:37,800
okay, they'll take a tidbit from
here, or tidbit from there a

444
00:26:37,800 --> 00:26:40,710
tidbit from there. But if I'm
the one that they find the most

445
00:26:40,710 --> 00:26:43,950
value out of there, I'm the one
that they think they know me the

446
00:26:43,950 --> 00:26:47,400
best, I'm the one they enjoy the
most. When it comes time for my

447
00:26:47,400 --> 00:26:51,000
offer to drop, it could be the
same offer that my competitor

448
00:26:51,000 --> 00:26:54,120
has, they're still going to
purchase from me. So I'm okay

449
00:26:54,120 --> 00:26:55,320
with it. Okay, so

450
00:26:55,320 --> 00:26:56,970
Janice Porter: that's
interesting. Let's just talk

451
00:26:56,970 --> 00:27:00,720
about that for a second. So when
it comes time for your offer to

452
00:27:00,720 --> 00:27:05,580
drop, so in your podcast, let's
say Do you drop once a week, by

453
00:27:05,580 --> 00:27:09,120
the way, is, um, twice a week
now? Twice a week? Okay. So do

454
00:27:09,120 --> 00:27:14,700
you have like a, you know, a
cycle of a few weeks, where

455
00:27:14,700 --> 00:27:18,780
you're, you're going to talk
about a product on your show,

456
00:27:18,780 --> 00:27:23,010
and then it becomes available?
What do you mean by that, when

457
00:27:23,010 --> 00:27:23,820
you say I've

458
00:27:23,820 --> 00:27:27,750
Joanne Bolt: gotten very good at
the podcast sales funnel, which

459
00:27:27,750 --> 00:27:31,170
means if I look eight weeks out,
and I know that I'm going to

460
00:27:31,170 --> 00:27:34,830
open up, say, a new digital
course or entry into my network

461
00:27:34,830 --> 00:27:37,890
that I have formed, or, you
know, we just finished doing

462
00:27:37,890 --> 00:27:41,520
press record, which is a once a
year bootcamp that I do for

463
00:27:41,520 --> 00:27:45,720
people to learn how to create a
podcast. Then, in the weeks

464
00:27:45,750 --> 00:27:49,290
cycling up to that, I'm going to
stick to my same format of

465
00:27:49,290 --> 00:27:52,680
podcasts, I'm going to stick to
my same content pillars that I

466
00:27:52,680 --> 00:27:56,640
talked about, but there'll be a
little bit more geared toward,

467
00:27:56,640 --> 00:28:00,630
but I'm getting you primed and
ready for, you know, so if my

468
00:28:00,630 --> 00:28:04,230
next course coming out is all
about lead magnets and creating

469
00:28:04,230 --> 00:28:08,010
this powerful lead magnet for
your business, which FYI it is,

470
00:28:08,250 --> 00:28:11,250
then you're going to hear me
start to discuss what a lead

471
00:28:11,250 --> 00:28:14,760
magnet is how you can use it in
your business, how you can

472
00:28:14,760 --> 00:28:18,120
develop one for free, I might
give you a free lead magnet like

473
00:28:18,150 --> 00:28:21,810
I'm going to start to discuss
the concept of lead magnets for

474
00:28:21,810 --> 00:28:27,540
you in your business. So that
when I then say, Oh, by the way,

475
00:28:28,320 --> 00:28:31,500
my new course on creating this
fabulous lead magnet has just

476
00:28:31,500 --> 00:28:34,740
dropped your you're gonna raise
your hand because I have just

477
00:28:34,740 --> 00:28:38,310
given you so many tools for lead
magnets. It's a natural yes for

478
00:28:38,310 --> 00:28:41,730
you. But during those episodes
leading up, have you ever heard

479
00:28:41,730 --> 00:28:45,210
me say anything about the
upcoming course? No. That's

480
00:28:45,210 --> 00:28:48,660
commission breath. What I'm
doing is teaching you what the

481
00:28:48,660 --> 00:28:51,630
concept is, how to use it in
your business, why it's

482
00:28:51,630 --> 00:28:55,470
important for your business. And
then I'll invite you in and say,

483
00:28:55,620 --> 00:28:58,770
Listen, I can help you out with
this. But if not, we're gonna go

484
00:28:58,770 --> 00:29:01,500
on to the next thing. And I'm
really good at cycling that

485
00:29:01,500 --> 00:29:04,200
throughout my sales cycle on the
podcast. Yeah,

486
00:29:04,200 --> 00:29:06,330
Janice Porter: I think that is
one of your sweet spots for

487
00:29:06,330 --> 00:29:10,620
sure. And, and something that
I'm just learning. So you know,

488
00:29:10,650 --> 00:29:15,090
because I've decided, just
actually decided probably

489
00:29:15,090 --> 00:29:18,330
halfway through this year that
it was time to step up with my

490
00:29:18,330 --> 00:29:22,260
podcast and make something else
happen and do some things a

491
00:29:22,260 --> 00:29:24,870
little bit differently or try
some different things. So for

492
00:29:24,900 --> 00:29:30,090
2024 That's, that's the plan.
But yeah, so learning what I can

493
00:29:30,090 --> 00:29:33,000
from people like us been really
good, and I really appreciate

494
00:29:33,000 --> 00:29:39,900
it. And but but I never feel
that I'm like commission breath,

495
00:29:39,930 --> 00:29:44,760
but I don't think I use my
platform as well as I could. And

496
00:29:44,760 --> 00:29:51,780
so maybe that you know, how do
you feel about be building your

497
00:29:51,780 --> 00:29:56,070
audience were like, is there a
strategic way to build your

498
00:29:56,070 --> 00:29:58,050
audience? Absolutely.

499
00:29:58,050 --> 00:30:00,000
Joanne Bolt: You building your
audience is all about care.

500
00:30:00,000 --> 00:30:03,930
Creating visibility and
credibility. And you know that

501
00:30:03,930 --> 00:30:08,760
with the recoverability, here's
all my abilities. But your

502
00:30:08,790 --> 00:30:12,870
audience will naturally grow
over time and you want to buffer

503
00:30:12,870 --> 00:30:14,940
it, you want to help it along,
much like you would your

504
00:30:14,940 --> 00:30:17,580
toddlers naturally going to
learn to walk, but you're going

505
00:30:17,580 --> 00:30:21,000
to help them learn to a wall.
The more you build your

506
00:30:21,000 --> 00:30:24,660
credibility in the space of
knowing your ish about your

507
00:30:24,660 --> 00:30:28,950
industry, the more a the content
you talk about gets easier and

508
00:30:28,950 --> 00:30:31,260
easier and easier. When you're
not all over the place. When you

509
00:30:31,260 --> 00:30:36,120
really hone it in on teaching
others or showcasing others in

510
00:30:36,120 --> 00:30:41,370
your industry to your consumer,
they'll start seeing you as the

511
00:30:41,370 --> 00:30:45,420
goat the greatest of all times
the one who has the answers

512
00:30:45,450 --> 00:30:49,980
about XYZ. And as you build that
credibility, they'll start

513
00:30:49,980 --> 00:30:53,400
leaving the reviews, they'll
start hopping into your email

514
00:30:53,400 --> 00:30:56,280
list. And that's really where
the money comes from, is your

515
00:30:56,310 --> 00:30:59,670
your email list. It's really not
the Podcast, the podcast is the

516
00:30:59,670 --> 00:31:02,430
way for them to fall in love
with you is your welcome that

517
00:31:02,430 --> 00:31:05,970
into your world, then we bring
them in with a lead magnet, or

518
00:31:05,970 --> 00:31:09,420
we get them onto our you know,
our email list. We nurture them

519
00:31:09,450 --> 00:31:12,810
throughout that and a different
and more magical way, and then

520
00:31:12,810 --> 00:31:16,020
we sell to them. And that's when
it becomes that easy. Yes, for

521
00:31:16,020 --> 00:31:19,170
them. You know, like if they
want to be coached about

522
00:31:19,170 --> 00:31:22,500
referrals, if they want to build
a referral business, they're

523
00:31:22,500 --> 00:31:24,630
gonna go to Stacey brown
Randall, they've been listening

524
00:31:24,630 --> 00:31:27,210
to her because she talks all
about referrals all the time,

525
00:31:27,360 --> 00:31:29,940
right? You know, if they want to
learn from you about LinkedIn

526
00:31:29,940 --> 00:31:33,270
and using it to do referrals,
you talk about it a lot. And so

527
00:31:33,270 --> 00:31:36,030
when you put that offer out, it
becomes very easy for you to

528
00:31:36,030 --> 00:31:39,330
sell it because you've been
credible. Here's the thing about

529
00:31:39,330 --> 00:31:42,720
building that audience though.
You know, if I'm sitting around

530
00:31:42,780 --> 00:31:46,170
talking to someone in my
business, about LinkedIn, and

531
00:31:46,170 --> 00:31:49,620
referrals and things of that
nature, it is very natural for

532
00:31:49,620 --> 00:31:52,500
me to say, oh my god, you should
listen to Janice's podcast and

533
00:31:52,500 --> 00:31:55,560
share it with her. Right. And
really, it's just about teaching

534
00:31:55,560 --> 00:31:58,830
your audience to do that, to
share you with their friends who

535
00:31:58,830 --> 00:32:01,320
need a specific episode to hear.
Yeah,

536
00:32:01,350 --> 00:32:04,020
Janice Porter: that's awesome. I
love that. Yeah, you're full of

537
00:32:04,020 --> 00:32:05,430
wisdom, full of good,

538
00:32:05,670 --> 00:32:07,530
Joanne Bolt: good, like these
little bitty strategies.

539
00:32:08,220 --> 00:32:10,920
Janice Porter: I love it. I love
that's, for me, those those are

540
00:32:10,920 --> 00:32:14,760
the things that they're the gold
nuggets, right that people leave

541
00:32:14,760 --> 00:32:15,600
for my audit. And you

542
00:32:15,600 --> 00:32:17,850
Joanne Bolt: know, I think a lot
of business owners and here's a

543
00:32:17,850 --> 00:32:23,280
great tip for your audience,
they get overwhelmed by how many

544
00:32:23,280 --> 00:32:26,790
options they have. It's so
simple. It's hard. I mean, I say

545
00:32:26,790 --> 00:32:31,170
this all the time. It is so
simple. It's hard. If you are

546
00:32:31,170 --> 00:32:33,810
listening to a million podcasts,
and they're given you a million

547
00:32:33,810 --> 00:32:38,610
different strategies, just pick
one. Pick one that aligns with

548
00:32:38,610 --> 00:32:41,520
you the best that you think you
can get behind that you think

549
00:32:41,520 --> 00:32:46,260
you can master. Every skill set
is a muscle that has to be honed

550
00:32:46,260 --> 00:32:50,250
and toned. So get the one that
you want to like try out for a

551
00:32:50,250 --> 00:32:53,040
while see if you can make it
work for you. And then and then

552
00:32:53,040 --> 00:32:56,970
ignore the rest. Yeah, don't
worry about 600 lead magnets,

553
00:32:56,970 --> 00:32:59,730
you only need one to two that
are really good for your

554
00:32:59,730 --> 00:33:03,570
business. But heck, if you love
producing one for every podcast,

555
00:33:03,600 --> 00:33:06,960
you know a download, go for it
if that's your jam, and that's

556
00:33:06,960 --> 00:33:11,490
what you're good at. There's a
zillion strategies, pick one or

557
00:33:11,490 --> 00:33:14,340
two that you like and just hone
them and

558
00:33:14,340 --> 00:33:16,740
Janice Porter: you and be
truthful with yourself, you know

559
00:33:16,740 --> 00:33:19,830
what works for you and what you
like, and you're going to be

560
00:33:19,830 --> 00:33:25,020
comfortable for you. So for
sure. Well, coming to a close,

561
00:33:25,050 --> 00:33:28,530
I'm going to ask you two
questions. One is a two part

562
00:33:28,530 --> 00:33:35,580
question. This is my my favorite
word is curiosity. And the two

563
00:33:35,580 --> 00:33:39,630
part question one, do you
believe that curiosity is

564
00:33:39,660 --> 00:33:44,820
innate? Or learned? And part
two? What are you most curious

565
00:33:44,820 --> 00:33:45,570
about today?

566
00:33:46,590 --> 00:33:51,960
Joanne Bolt: I believe that
curiosity is innate. The part of

567
00:33:51,960 --> 00:33:56,070
it that is learned is for you to
figure out what you're actually

568
00:33:56,070 --> 00:34:02,520
curious about. And what I'm
curious about today is what is

569
00:34:02,520 --> 00:34:06,420
stopping other people from
taking their podcast to the next

570
00:34:06,420 --> 00:34:12,150
level? Because for me, I think
it's naturally XYZ, when I'm

571
00:34:12,150 --> 00:34:15,660
learning from other people is
there are a lot of other

572
00:34:15,660 --> 00:34:18,540
roadblocks that I never even
considered for them starting

573
00:34:18,540 --> 00:34:22,470
one. So that's what I'm curious
about today. And what I mean by

574
00:34:22,470 --> 00:34:26,130
the the learning piece of
curiosity is you may think

575
00:34:26,130 --> 00:34:29,520
you're curious about something,
but you may not actually be

576
00:34:29,670 --> 00:34:33,270
learning what you're actually
curious about. And then diving

577
00:34:33,270 --> 00:34:36,600
deep into that, like, that's
where the secret sauce is, I

578
00:34:36,600 --> 00:34:38,610
Janice Porter: think. Okay,
awesome.

579
00:34:38,640 --> 00:34:41,070
Joanne Bolt: Thank you for that
really roundabout answer. So I'm

580
00:34:41,070 --> 00:34:44,220
sorry. That's literally how my
brain works. That's

581
00:34:44,220 --> 00:34:47,430
Janice Porter: okay. Um, do you
are your kids curious?

582
00:34:48,300 --> 00:34:51,390
Joanne Bolt: I have one who's
very curious and one who's very

583
00:34:51,390 --> 00:34:54,180
black and white. That's just
like, No, my black and white

584
00:34:54,180 --> 00:34:59,130
kiddo is he's only curious if it
interests him. If not, he's out.

585
00:34:59,130 --> 00:35:03,120
Don't ask him questions. And the
other one is my more creative

586
00:35:03,120 --> 00:35:06,720
child. And so she's more like,
oh, what? Well, you told me that

587
00:35:06,720 --> 00:35:10,530
one plus one equals two. Hmm,
why? Let's talk about that.

588
00:35:10,530 --> 00:35:13,650
Let's dive into it. One plus
one. I couldn't ever equal

589
00:35:13,650 --> 00:35:16,710
three. And so my curious one
that I've

590
00:35:16,710 --> 00:35:19,530
Janice Porter: got Same with me
to two daughters, but same one

591
00:35:19,530 --> 00:35:24,210
is one isn't. Okay, last
question. Really just what would

592
00:35:24,210 --> 00:35:28,770
you like to leave with my
audience as your best business

593
00:35:28,770 --> 00:35:33,300
tip or whatever comes to mind at
the moment, my

594
00:35:33,300 --> 00:35:38,400
Joanne Bolt: best business tip
is get it on record. Whatever

595
00:35:38,400 --> 00:35:43,110
you're doing for your business,
record it, put it on video, get

596
00:35:43,110 --> 00:35:47,070
behind a microphone, you may
hate seeing yourself on YouTube,

597
00:35:47,070 --> 00:35:51,030
you may hate the sound of your
voice. But at some point in your

598
00:35:51,030 --> 00:35:54,120
business, you may need some of
that, and you may need it to

599
00:35:54,120 --> 00:35:58,440
come back to so get everything
on record. That way when and if

600
00:35:58,440 --> 00:36:01,740
you decide to start a YouTube
channel, or an Instagram account

601
00:36:01,770 --> 00:36:05,820
or a podcast, you've got
material, and you're not feeling

602
00:36:05,820 --> 00:36:08,790
so overwhelmed about things so
every single day in your

603
00:36:08,790 --> 00:36:12,750
business, get recorded somehow,
and then figure out how to use

604
00:36:12,750 --> 00:36:12,960
it.

605
00:36:14,010 --> 00:36:17,190
Janice Porter: Great advice.
Thanks, Joanne. Now how can my

606
00:36:17,190 --> 00:36:18,360
audience find you?

607
00:36:18,840 --> 00:36:21,540
Joanne Bolt: Oh my gosh, they
can find me on Instagram at it's

608
00:36:21,540 --> 00:36:27,450
Joanne bolt, or on Facebook
podcast. Her is my company. I

609
00:36:27,480 --> 00:36:31,200
exist to help women podcasters
make more money and their

610
00:36:31,200 --> 00:36:36,330
overall business. I've actually
just opened up a network for

611
00:36:36,360 --> 00:36:40,710
female podcast post where it's
all we're doing is helping them

612
00:36:40,710 --> 00:36:43,290
grow their audience their
credibility, their visibility to

613
00:36:43,290 --> 00:36:47,460
create some profitability. So
podcast her at its Joanne bolt.

614
00:36:47,490 --> 00:36:50,070
Those are my my two spots are
hanging out in the most.

615
00:36:50,160 --> 00:36:53,010
Janice Porter: Okay, perfect. So
we will put that in the show

616
00:36:53,010 --> 00:36:59,700
notes. Perfect, and I appreciate
your time and all your work

617
00:36:59,700 --> 00:37:03,060
today. Me. Well, my pleasure.
And to my audience. Thanks for

618
00:37:03,060 --> 00:37:06,570
being here again. And if you
like what you heard, please go

619
00:37:06,600 --> 00:37:10,530
check out Joanne's podcast, the
B word podcast check out her

620
00:37:11,160 --> 00:37:17,700
website as well and her and on
Instagram at it's Joanne it's

621
00:37:17,700 --> 00:37:19,560
joined both right or it's just
yeah.

622
00:37:19,920 --> 00:37:23,070
Joanne Bolt: Okay. It's like the
word it doable. Yeah, I'll see

623
00:37:23,070 --> 00:37:24,960
you there. And,

624
00:37:25,470 --> 00:37:29,400
Janice Porter: and please leave
a review. We love those and the

625
00:37:29,430 --> 00:37:32,280
algorithms love those even
better. So thanks again for

626
00:37:32,280 --> 00:37:35,730
being here. And remember to stay
connected and be remembered