Janice Porter: Hello, everyone, and welcome to this week's
episode of relationships rule. I have a super special guest with
me today. Her name is Joanne bolt. And she is somebody that I
love it I met through referrals really somebody else who had
been on my podcast a very long time ago, but I was taking one
of her programs, Stacy brown Randall, a great woman and super
referral person introduced me to Joanne and I'm so glad that she
did. So first of all, welcome to the show. Joanne.
Joanne Bolt: Oh, thank you so much for having me. I'm super
excited to be here.
Janice Porter: My pleasure. And and that's what I love the most
is about referrals and connecting with people and
people knowing that they're your kind of person and those kinds
of things. Do you how do you operate your business that way
as well?
Joanne Bolt: Oh, 100% referrals, I've every business I've ever
been in or run. I'm just not a cold call person. I'm not a go
out and just hunt business person, I may form
relationships, girl and let the business unfold through that.
And that's
Janice Porter: what probably what I loved about you in the
first place. Tell my audience a little bit about you, Joanne,
tell us, you know what you do now and maybe even how you got
there would be kind of fun. Sure.
Joanne Bolt: So my name is Joanne bolts. I'm in Atlanta,
Georgia. I started my career 20 plus years ago, we won't really
talk about how long ago as a real estate agent, which is
where I learned to perfect the art of the referral based
business. During that time. I also ran sorority recruitment
nationally for my sorority, where I taught other women how
to talk to people in a great referral kind of way to get them
to join the sorority. And then in COVID, year 2020 2021, I
shifted into the online world of podcasting, and started to share
my gifts and my joy and my story through the art of podcasting.
And then really just learned that, you know, at the end of
the day, podcasting is another form of referral based business.
And so it was a natural flow for me. And that is what I'm doing
now is I host the B word podcast, and I have a community
called podcast her.
Janice Porter: Fantastic. So I have to first of all, ask, what
sorority were you in Sigma Kappa? Wouldn't that have been
weird if we were in the same sorority?
Joanne Bolt: What were you in alpha C? O Alpha fee? Yeah, I
was at the University of Georgia. So we had I think, 20
of 26 National sororities. And then when I ran it, nationally,
I joined the, you know, I joined the, you know, the head, like
the team, for the National recruitment team, and I'd be
bopped all across the country, going to various chapters that
we have that were struggling and helping them and struggle.
Janice Porter: Interesting. And that would be another whole
topic someday, because sororities I'm in Canada, right.
And I think it's run a little bit differently here. But I
didn't realize that I know how huge that the Greek organization
has been in university. So I just wondered if it still is,
you know, today with everything different the ways,
Joanne Bolt: certainly not what it was, but I think it's still
as powerful. It just looks a little bit different. Yeah,
Janice Porter: exactly. But I think the whole thing about
anything like that is joining something to belong to be part
of the campus to be part of something whether it's, you
know, some people need it, some people, it's a leadership thing,
whatever. Anyway, with this, another whole topic. Let's talk,
let's talk about, actually, I have to read this, if you may,
because so far, it speaks to your sense of humor and what I
love about your Southern way, okay, because I'm so not, I'm
like the North. I have a friend in Georgia, who lives in a small
town outside Atlanta, I think, as well. And I see her all the
time at at SendOutCards conventions, and I follow her,
you know, her things on Facebook and stuff. And I just love to
listen to her talk because she has some great expressions. And
I'm sure that you do too, just because of being in the south.
So this is what you said. I love the hat. Mom, I wear it proudly.
I laughing I laughingly say I'm snarky, and I am a little
sarcastic. A little sweet. A little. Well, Beth Dutton. And
of course, I know who she is on Yellowstone. For those of you
who don't know, and Rebecca Well, love her TED lasso, best
character on the show, all rolled into one. And I just love
that you have put that together there because I think it's so
cool. And so the transition from being a realtor to being a
podcast, your podcast host, but your podcast trainer as well.
You teach other people how to start podcasts. Am I correct?
Joanne Bolt: I don't necessarily teach them how to start it. I do
that once a year in a boot camp that I do. What I really do is I
help them take that Little podcasts that they may or may
not have started and turn it into a marketing machine for
their business. That's right. Because what I have learned
throughout the years is a in a business, you have to market B
relationships, no pun intended role in the form of marketing
for your business and see a podcast rolls all that into one.
Yes,
Janice Porter: now. Okay. It's been a while since we spoken
and, and I remember in listening to a couple of your episodes,
that was something that oh, yeah, I watched how you, you've
done little mini episodes, many topics that you've put into like
a special edition of your podcast that I've never even
thought about before. So I thought that was really
interesting. And so you've got some great ideas around how to
make it really, in some cases, a person's actual primary
business, right? The podcast is the primary this
Joanne Bolt: I mean, that's the ultimate goal, right, is to get
that podcast to where you don't have the other business or your
other businesses running on autopilot. And really, you're
just podcasting. I say, just out of my language. Yeah. You're
podcasting is the main marketing median, to bring in the revenue
into your world.
Janice Porter: Yeah. Which is so fun, because it's just I love
talking to people and interviewing people. Now. In
your case, I know that you do a lot of solo episodes, correct?
Joanne Bolt: I do. I really, what I have found through the
years is I love to talk to people. I also love those quick
hits that dopamine rush of getting a little bit of
information that you can quickly implement into your business.
And that's something people ask me for all the time. So I do
some solo episodes where I just give you one to three tips on or
how to or something you hadn't thought about to take an
implement into your business and you can listen to them in 20
minutes or less, and then die then on your own.
Janice Porter: How many podcasts Do you listen to in a week?
Joanne Bolt: Oh my gosh, I think I have 20 on my regular
rotation. And then I bebop in and out of other ones. So my
kids always laugh because the other moms in carpool line are
picking their you know, kiddos up from school and they're
listening to country music or Christian music or whatever, you
know, sports talk, I am on listening to podcasts all the
time. And it's it's gotten to where even my my daughter? Yeah,
she'll grab, you know, she'll get into the car sometimes. And
she'll be like, Ah, you're listening to Stacy brown Randall
again. Or oh, Jenna Kutcher, because she knows like, I
listened to some of that same podcast over and over and over
again. Because you feel like you know, these people, they become
a part of your world. And so I just need to listen to my girls.
Yeah.
Janice Porter: I love it. That's so true. I've actually gone off
on a tangent myself. And I'm not listening to any what I would
call educational podcasts for me at the moment I'm I'm just, I
don't know, I think I'm almost finished all of the episodes
that are there on smartlace.
Joanne Bolt: Do you know that well, so I think for me, I am
very likely in my home to have music play and throughout the
house all day long. Yes. But when I'm in the car, I'm either
going to listen to a book on Audible. And when I discovered
how much I love to listen to a book on Audible, it was pretty
natural for me to move into the Now just listen to podcasts that
are educational. One of my girlfriends is really big into
listening to true crime. I haven't quite gone that route
yet. But maybe on the next long car ride trip. I will.
Janice Porter: Yeah, I've listened to a couple of those
that were quite interesting. And I think because I had a period
in time when I was reading True Crime books and and rural and
she was amazing. And so I started I've listened to a few
true crime. But um, what about a con artist? That was amazing,
actually. Yeah.
Joanne Bolt: Be interesting.
Janice Porter: Yeah. Con artists. They're fascinating
because they're so smart. Because they're able to con you.
They're just so smart. Anyway, so that's a sideline, but I know
there's so many podcasts, right. There are so many podcasts, but
there's, you know, do you do you notice and I guess I'm going
this route because I'm interested in podcasts too, of
course and I love podcasting. Do you can you right away tell if
it's good or not good. When you start listening to a podcast?
Oh, yeah. So what? Yeah, by what by the just the tone of the, the
questioning or the tone of the the voice that the hosts have. I
Joanne Bolt: love it. Yeah, I think a lot of podcasters don't
really realize because they sit oftentimes in our homes in a
studio. We're not live so we're talking into a microphone, or
we're talking like this on a zoom. And they don't realize
that sitting up up, having that energy, bringing everything
you've got as if you were on a stage doing a keynote talk is
really critical. Yeah, it's less for me about the quality of your
recording. I will give someone a lot of grace if I listened to
them the first time. And the recording is echoey. Or, you
know, they're struggling with their microphones, because
chances are, they don't know yet how to make it better. And or
they're just having an off day on their equipment. We've all
had that. So I will give them grace on that. And then keep
listening to see if I like the quality and the tone and what
comes out of the episode. But I can quickly tell you, I mean,
probably in the first two minutes of listening to someone
if their energy is one I want to listen to if I mean, honestly,
this sounds really bad, but I've had people not listen to me
because they don't like my southern accent. And that's
fine. How can they not like that, but I mean, that's fine.
There's, there's people whose voice tones I don't like either.
And you have to think about podcasting, like developing that
friendship, that relationship. If you really just emotionally
do not enjoy listening to them, you're never going to dive into
what they're saying and how they're saying it females will
click off and go on to a different podcast. So yes, I can
tell very quickly for me, whether I like a podcast or not.
And
Janice Porter: do you find yourself? Or does it matter if
you're listening to one that's an interview, or one that's just
the host talking, it really
Joanne Bolt: is all about what I'm there to hear and the value
that I'm getting from that podcast. And a lot of podcast
hosts, you know, they start their podcast, because they just
want to talk about stuff where they want to like sell into
their business. And I think that we often forget that the podcast
is not about us as the host. It's about the listener and what
they need to hear and what they need to get and the relationship
they need to build with you. And so if your relationship you need
to build with them comes from bringing in guests, experts,
showcasing great stories through interview telling, then do an
interview type podcast, if what they need to get from you is
your expertise and what you know, and the tips and tricks
that you can bring into them. Then I say do solo episodes or
do a combination. As long as you're pretty consistent with
how you're doing your episodes and people know what to expect,
then you're okay. What I don't want to hear is someone who one
day does a solo about fitness and the next day has a guest
expert about dog training and the next day does a solo about
you know clothing shopping like I have no idea what what you're
talking about. And so I don't have a reason to stay tuned to
you.
Janice Porter: Right. Very good point. Absolutely. I say gonna
say I lost my train of thought. Oh, yes.
Joanne Bolt: And for me, a lot of times it does come back to
just what are you feeling when you're listening to it? You
know, I listen to Jenna Kutcher, the gold digger her podcast a
lot. Is Jenna teaching me anything in her episodes on
Pinterest? Probably not. I am quite the Pinterest person
myself. Is she teaching me anything when she's talking
about building an email list? Probably not. But her tone and
the way she talks to you feels like I've got a business bestie
in the car next to me, and we are discussing business tactics
together. So I'll listen to her.
Janice Porter: That's a that's a an asset for sure that she has
developed
Joanne Bolt: very well. Absolutely. Great storyteller.
Janice Porter: Yeah. And there's the key right there, right.
Being a storyteller. I find that for me. I like to hear from my
audience. People that I know will give me feedback, right?
And they'll tell me and, and this episode was great, because
or this episode lacked a little bit because or whatever. And,
and I like that, because they're all different. And it's all
actually based for me on how I'm feeling, but also how I connect
with the guests. And I have had situations where I didn't know
the person and I really didn't know how to get past that
initial piece with them even. Even though and I always do
this. I don't like to go blind into a podcast. I like to have
met the person at least once. Just to get a sense. Yeah, you
too. Yeah. I think that's important. But I always want to
make sure that I can spotlight you spotlight the guest because
that's what I want you on here so I can share your zone of
genius with my audience as well. Because I think that's
important. And that's part of what I'm doing. I want people in
my world to meet the new people in my world, I think because I
think I can connect people and that's what I love to do. In
fact, I just remember that I was going to connect you with
somebody and I haven't yet so that I thought you should meet I
remember the last time we talked. So how do you feel
about? And you don't have to know names needed here. But how
do you feel about podcasts that because I think I'm doing one
this week as a guest podcasters who have specific the same
questions that they ask every single time.
Joanne Bolt: You know, it's like, Okay, roll with me on this
analogy. It's like buying jeans. At the core of it, a pair of
jeans is the same from every single brand, at the core of it.
But I might like the way that one particular brand fits versus
another particular brand. Or I might like the price point of
the gap versus the price point of free people, as accompanies
right. Podcasts are very much the same way. So for me
personally, if you're getting into interviewing, and it is the
same format, and it is the same questions every single time,
just a different person answering them, I might listen
to one or two, and then I'm out. I'm not interested any longer.
However, much like jeans fit everyone differently with the
different brands, there's a different flavor for everyone.
If your ideal listener is someone who likes the structure,
they like knowing that you know what's going to come next,
what's going to come next how long your episode is going to be
when you know, they like that order to things and what you're
answering is fulfilling their ultimate reason why they're
listening. It's a great format. If you as a host or someone
who's not a good refer, you really need to follow predawn
stuff, then, then that's the right format for you to take
because you can be consistent and comfortable when you're
doing that. No, I will tell you because I'm more of a off the
cuff. Give me the riff, let's just chat like girlfriends kind
of girl. I like listening to those podcasts the best. I also
like being on this podcast the best. You know, I've been asked
to be on podcasts before, and then they've sent me you know,
the 10 questions they want me to answer. And I'm like, no. Okay,
you're not the right podcast for me to be on. If you need me to
predefine all my answers. I'm out. Yeah, because I know, I'm
not gonna give your audience what they're looking for. You
know, I'm just not that structured in my responses. And
so, you know, for me, personally, I don't like the
structured ones. But you know, like I said, for some people, it
fits great. Yeah,
Janice Porter: fair, very neutral answer.
Joanne Bolt: I mean, and I'm not actually trying to be neutral.
It's gonna know I use honest truth. You know, like, there,
there is one that I love. And I will tell you, because I don't
mind saying it because he is a fantastic person. John Lee, do
you do most JLD entrepreneurs on fire? I think he's a fantastic
person. I don't enjoy listening to his podcast very often,
because he's very structured. He has questions he's going to act
like you know what you're getting with JL these podcast?
That? I mean, do I tune in occasionally? Sure. Is it one I
keep on my regular rotation? No, because it doesn't fit my
personality. But clearly, with the amount of podcast episodes
that you know, in downloads he has. He's meeting somebody's
personality. So those people are out there. Yeah, he
Janice Porter: was one of the first and he he is has become
very successful.
Joanne Bolt: Oh, yeah. You can't tell to get what he does. Yeah.
But
Janice Porter: that was the one that came to mind for me in
that. But that's, I can, I can handle it with him. But again,
I'm like you not all the time. But there are people who I find
hide behind that. And they need to just realize that they could
do it themselves. They don't need to, you know, right. So and
yet I was on a podcast, actually, the other day this
woman had sent me she said 20 minutes. Here's the four
questions that I'm going to ask. And they were, they were four
questions that weren't the same for everybody. She tailored them
to me. But when she asked them to me, and when we spoke, she
managed to make it real and conversational, and it was
great. And she did a good job. So I
Joanne Bolt: guess I think that's fine. You know, she has
that ability. But yeah, so Well, okay, let me let me specify the
ones I turned down are the ones that send me a list of
questions, and want me to fill the answers out and send it back
prior to the interview. Yep. Oh, my God. I'm not your person.
Yeah, I'm just not.
Janice Porter: I totally agree. That's totally the same. So I
don't know why, but I'm struggling with some questions
for you this morning. And I think
Joanne Bolt: it's too early.
Janice Porter: Because you're, you're a podcaster. I don't
know. But what I want to ask you now is just to go off track for
a second and tell me what you do. I know what I want to say. I
wanted to say that from that conversation just now about not
liking those structured types of things. And yet I sense from
you, with our former conversations, that you're very
organized and structured in your business and in am, yeah, that
that is where you are very, you know what you want, you know
where you're going. And I love that.
Joanne Bolt: I have systems for everything. My spreadsheets have
spreadsheets. My calendar is very structured out. But there's
also I'm I'm a creative, right podcast host by nature are
creatives. We don't think of that initially. Because we think
creatives are people that are on Instagram all day long, or, you
know, painting or, you know, creating music. No, a podcast
host is a creative just in the digital online world in a
different way. Right? So what do you have to leave that space for
the creativity to flow? You know, like, I but I know for me,
like, if I'm gonna sit down and start outlining an episode for a
podcast, I have to schedule it into my morning time and not my
afternoon. That's when I'm at my most creative. But I do like to
have things calendar and organized. That being said, when
it comes to the actual Speaking of things, actually doing my
podcast, you won't hear me reading a script, you'll you
know, I will have bullet points written out, like what do I want
to touch on? But I'm an off the cuff speaker. And so I know that
about me when it comes to interviewing and being on a
podcast, but when it comes to the details of the business, I'm
very structured.
Janice Porter: Yeah, that's why you were successful in your last
business and why you'll be successful in this newer in this
new business for sure. So when you're not working, and I think
you work a lot when you're not working, what are you doing?
Joanne Bolt: I am most likely on my back deck, having a glass of
wine, watching some show on Netflix because I love a good TV
show. I really do. I am a junkie for TV shows. Give me a good
Downton Abbey you know the Gilded Age, I will sit and binge
that sucker all day long. Or I'm hanging out with my kids, you
know, taking them to swim practice baseball practice.
Something like that. But honestly, if it's a Saturday
afternoon, I'm on the porch with a glass of wine in the evenings.
I like to cook I am I believe I will watch Food Network all day
long. And then DoorDash whatever I needed to make a recipe and
then go and I will spend hours in the kitchen cooking. I
Janice Porter: lately I've been obsessed with Instagram chefs
cooking and whenever and every time yeah, great videos, I save
them and then I have to copy the recipe and I've been doing that
lately, which is kind of fun. Especially during the summer
because they were some great salads on there. And I love to
Joanne Bolt: where I'm currently obsessed with butternut squash.
So my 13 year old has asked me to not have it in any meals
anytime soon because I finding ways to put in pasta or cream
sauces or salads or Yeah, I'm a butternut squash season.
Janice Porter: funny because I had a recipe that came out me on
Instagram for butternut squash soup. And then this you'll have
to share it with me bro and this amazing sourdough bread grilled
cheese sandwich to go with it. Yes, please. So I went I went
all I've got to butternut squash this in the fridge and then we
had Thanksgiving here. It's Canada. Last Monday was
Thanksgiving here and I didn't get to the butternut squash
because we had the turkey dinner and everything else so and
anyway, it's still in the fridge but I'll send you that recipe
because it's Yes, please. But so funny because I
Joanne Bolt: made a ravioli filled Gouda squash the other
day and I'm proud to say myself it was
Janice Porter: homemade ravioli. Oh, yeah. Oh, yeah. Like
Joanne Bolt: I say I like to cook I really enjoy from
scratch, start to finish all the things and probably for me,
that's one of the best things about what I do is you know, I
went into real estate thinking it was going to be so flexible.
And if you're not watching this podcast, I'm air quoting, so
flexible, much like many real estate agents do. And then you
realize it's not flexible at all. Because when you have to be
out with your clients or when they're not at work, yeah, which
means it's your evenings, it's your weekends, you know, and
then you're doing all the stuff that goes along with a contract.
And you're dealing with lenders and closing attorneys and title
attorneys and inspectors will they only work during the work
day so you are legitimately working at all times. And then
when I got into podcasting, I discovered oh my gosh, I really
can put an episode together, put the blog together, do the
freebie do all the things be done by 12 o'clock, and then go
spend my time in the kitchen if I want. So, for me, podcasting
opened up a whole new world of flexibility.
Janice Porter: Nice. How do you feel about the fact that there
are so many podcasts now like it's just exploded. What would
you say? What do you say to people who you know, think they
want to start a podcast, and they have no idea like,
Joanne Bolt: I would say, evaluate whether it's right for
you in your business, do not start a podcast thinking you're
going to be able to monetize a podcast. Unless you've got a
million followers on Instagram and your social media is just
begging, that's not going to happen for about five years.
What you do with a podcast is create a podcast to actually
sell into your business. And when you can marry the two of
those together, you've hit the sweet spot. But if you aren't
someone who can be consistent, you don't have topics you can
talk about a lot. And all you're going to do on a podcast is come
across with commission breath buy from me buy from me buy for
me, it's not the right avenue for you. Now, my opinion on
there being 8 million out there, I come out of a world of real
estate, girlfriend in Atlanta, you can pretty much throw a
tennis ball, it'll bop someone on the head, who's an agent
bounce off her head and hit three more on its way down. So I
come out of an industry that is oversaturated. And it really all
is about forming relationships, getting to know your ideal
customer, meeting them where they need you. It's the same
concept in podcasting, there are 20,000 podcasts that all talk
about marketing, or podcasting or email list or, you know, some
of the topics that I discussed, right. And here's the thing,
people are going to listen to five or six of them. And that's
okay, they'll take a tidbit from here, or tidbit from there a
tidbit from there. But if I'm the one that they find the most
value out of there, I'm the one that they think they know me the
best, I'm the one they enjoy the most. When it comes time for my
offer to drop, it could be the same offer that my competitor
has, they're still going to purchase from me. So I'm okay
with it. Okay, so
Janice Porter: that's interesting. Let's just talk
about that for a second. So when it comes time for your offer to
drop, so in your podcast, let's say Do you drop once a week, by
the way, is, um, twice a week now? Twice a week? Okay. So do
you have like a, you know, a cycle of a few weeks, where
you're, you're going to talk about a product on your show,
and then it becomes available? What do you mean by that, when
you say I've
Joanne Bolt: gotten very good at the podcast sales funnel, which
means if I look eight weeks out, and I know that I'm going to
open up, say, a new digital course or entry into my network
that I have formed, or, you know, we just finished doing
press record, which is a once a year bootcamp that I do for
people to learn how to create a podcast. Then, in the weeks
cycling up to that, I'm going to stick to my same format of
podcasts, I'm going to stick to my same content pillars that I
talked about, but there'll be a little bit more geared toward,
but I'm getting you primed and ready for, you know, so if my
next course coming out is all about lead magnets and creating
this powerful lead magnet for your business, which FYI it is,
then you're going to hear me start to discuss what a lead
magnet is how you can use it in your business, how you can
develop one for free, I might give you a free lead magnet like
I'm going to start to discuss the concept of lead magnets for
you in your business. So that when I then say, Oh, by the way,
my new course on creating this fabulous lead magnet has just
dropped your you're gonna raise your hand because I have just
given you so many tools for lead magnets. It's a natural yes for
you. But during those episodes leading up, have you ever heard
me say anything about the upcoming course? No. That's
commission breath. What I'm doing is teaching you what the
concept is, how to use it in your business, why it's
important for your business. And then I'll invite you in and say,
Listen, I can help you out with this. But if not, we're gonna go
on to the next thing. And I'm really good at cycling that
throughout my sales cycle on the podcast. Yeah,
Janice Porter: I think that is one of your sweet spots for
sure. And, and something that I'm just learning. So you know,
because I've decided, just actually decided probably
halfway through this year that it was time to step up with my
podcast and make something else happen and do some things a
little bit differently or try some different things. So for
2024 That's, that's the plan. But yeah, so learning what I can
from people like us been really good, and I really appreciate
it. And but but I never feel that I'm like commission breath,
but I don't think I use my platform as well as I could. And
so maybe that you know, how do you feel about be building your
audience were like, is there a strategic way to build your
audience? Absolutely.
Joanne Bolt: You building your audience is all about care.
Creating visibility and credibility. And you know that
with the recoverability, here's all my abilities. But your
audience will naturally grow over time and you want to buffer
it, you want to help it along, much like you would your
toddlers naturally going to learn to walk, but you're going
to help them learn to a wall. The more you build your
credibility in the space of knowing your ish about your
industry, the more a the content you talk about gets easier and
easier and easier. When you're not all over the place. When you
really hone it in on teaching others or showcasing others in
your industry to your consumer, they'll start seeing you as the
goat the greatest of all times the one who has the answers
about XYZ. And as you build that credibility, they'll start
leaving the reviews, they'll start hopping into your email
list. And that's really where the money comes from, is your
your email list. It's really not the Podcast, the podcast is the
way for them to fall in love with you is your welcome that
into your world, then we bring them in with a lead magnet, or
we get them onto our you know, our email list. We nurture them
throughout that and a different and more magical way, and then
we sell to them. And that's when it becomes that easy. Yes, for
them. You know, like if they want to be coached about
referrals, if they want to build a referral business, they're
gonna go to Stacey brown Randall, they've been listening
to her because she talks all about referrals all the time,
right? You know, if they want to learn from you about LinkedIn
and using it to do referrals, you talk about it a lot. And so
when you put that offer out, it becomes very easy for you to
sell it because you've been credible. Here's the thing about
building that audience though. You know, if I'm sitting around
talking to someone in my business, about LinkedIn, and
referrals and things of that nature, it is very natural for
me to say, oh my god, you should listen to Janice's podcast and
share it with her. Right. And really, it's just about teaching
your audience to do that, to share you with their friends who
need a specific episode to hear. Yeah,
Janice Porter: that's awesome. I love that. Yeah, you're full of
wisdom, full of good,
Joanne Bolt: good, like these little bitty strategies.
Janice Porter: I love it. I love that's, for me, those those are
the things that they're the gold nuggets, right that people leave
for my audit. And you
Joanne Bolt: know, I think a lot of business owners and here's a
great tip for your audience, they get overwhelmed by how many
options they have. It's so simple. It's hard. I mean, I say
this all the time. It is so simple. It's hard. If you are
listening to a million podcasts, and they're given you a million
different strategies, just pick one. Pick one that aligns with
you the best that you think you can get behind that you think
you can master. Every skill set is a muscle that has to be honed
and toned. So get the one that you want to like try out for a
while see if you can make it work for you. And then and then
ignore the rest. Yeah, don't worry about 600 lead magnets,
you only need one to two that are really good for your
business. But heck, if you love producing one for every podcast,
you know a download, go for it if that's your jam, and that's
what you're good at. There's a zillion strategies, pick one or
two that you like and just hone them and
Janice Porter: you and be truthful with yourself, you know
what works for you and what you like, and you're going to be
comfortable for you. So for sure. Well, coming to a close,
I'm going to ask you two questions. One is a two part
question. This is my my favorite word is curiosity. And the two
part question one, do you believe that curiosity is
innate? Or learned? And part two? What are you most curious
about today?
Joanne Bolt: I believe that curiosity is innate. The part of
it that is learned is for you to figure out what you're actually
curious about. And what I'm curious about today is what is
stopping other people from taking their podcast to the next
level? Because for me, I think it's naturally XYZ, when I'm
learning from other people is there are a lot of other
roadblocks that I never even considered for them starting
one. So that's what I'm curious about today. And what I mean by
the the learning piece of curiosity is you may think
you're curious about something, but you may not actually be
learning what you're actually curious about. And then diving
deep into that, like, that's where the secret sauce is, I
Janice Porter: think. Okay, awesome.
Joanne Bolt: Thank you for that really roundabout answer. So I'm
sorry. That's literally how my brain works. That's
Janice Porter: okay. Um, do you are your kids curious?
Joanne Bolt: I have one who's very curious and one who's very
black and white. That's just like, No, my black and white
kiddo is he's only curious if it interests him. If not, he's out.
Don't ask him questions. And the other one is my more creative
child. And so she's more like, oh, what? Well, you told me that
one plus one equals two. Hmm, why? Let's talk about that.
Let's dive into it. One plus one. I couldn't ever equal
three. And so my curious one that I've
Janice Porter: got Same with me to two daughters, but same one
is one isn't. Okay, last question. Really just what would
you like to leave with my audience as your best business
tip or whatever comes to mind at the moment, my
Joanne Bolt: best business tip is get it on record. Whatever
you're doing for your business, record it, put it on video, get
behind a microphone, you may hate seeing yourself on YouTube,
you may hate the sound of your voice. But at some point in your
business, you may need some of that, and you may need it to
come back to so get everything on record. That way when and if
you decide to start a YouTube channel, or an Instagram account
or a podcast, you've got material, and you're not feeling
so overwhelmed about things so every single day in your
business, get recorded somehow, and then figure out how to use
it.
Janice Porter: Great advice. Thanks, Joanne. Now how can my
audience find you?
Joanne Bolt: Oh my gosh, they can find me on Instagram at it's
Joanne bolt, or on Facebook podcast. Her is my company. I
exist to help women podcasters make more money and their
overall business. I've actually just opened up a network for
female podcast post where it's all we're doing is helping them
grow their audience their credibility, their visibility to
create some profitability. So podcast her at its Joanne bolt.
Those are my my two spots are hanging out in the most.
Janice Porter: Okay, perfect. So we will put that in the show
notes. Perfect, and I appreciate your time and all your work
today. Me. Well, my pleasure. And to my audience. Thanks for
being here again. And if you like what you heard, please go
check out Joanne's podcast, the B word podcast check out her
website as well and her and on Instagram at it's Joanne it's
joined both right or it's just yeah.
Joanne Bolt: Okay. It's like the word it doable. Yeah, I'll see
you there. And,
Janice Porter: and please leave a review. We love those and the
algorithms love those even better. So thanks again for
being here. And remember to stay connected and be remembered