Welcome to Podcasting Tech, a podcast that equips busy
entrepreneurs engaged in podcasting with proven and cost effective
solutions for achieving a professional sound and appearance. I'm
Matthew Passi, your host and a fifteen year veteran in the podcasting
space. We'll help you cut through the noise and offer guidance on software and
hardware that can elevate the quality of your show. Tune in weekly
for insightful interviews with tech creators, behind the scenes studio tours, and
strategies for podcasting success. Head to
podcastingtech.com to subscribe to this show on YouTube or your favorite
podcast platform, and join us on this exciting journey to unlock the full
potential of your podcast. Not
everybody uses a podcast the exact same way. In fact, when you ask
folks, how do you measure success of a podcast? You know, ask 10
people, get 11 different answers. And our guest
today was one of the first people who I who I know really
took one of those more unique strategies and turned it into
a, you know, full grown podcasting business and strategy for
clients and one that I've seen done on a smaller scale, but not to their
level and excited to get into it today. We are chatting with Jeremy
Weiss. He's the cofounder of RISE twenty five Media. You can learn more about
them at inspireinsider.com. Jeremy, it is great to see you and
chat with you today. Matthew, thanks for having me. Great to see you.
And even though he doesn't want me to say this, he is actually doctor Jeremy
Weiss. He was a he is a chiropractor, was a chiropractor.
So the question becomes, how do you go from doctor Jeremy Weiss to, you know,
running a successful podcasting company, RISE
twenty five? So, you know, it's
funny. In chiropractic school, ever since I was little, my
dad suffered with neck pain, and the only thing that helped helped him over
time, even though he went to lots of doctors, was a chiropractor. So I decided
early on, you know, I'm really into natural health.
I, you know, I decided to do that as a profession.
Going through chiropractic school, they don't teach you anything in business. Like, I think a
lot of medical professions or if you're in law, whatever, it
is professional school. They're not talking about business. Right? So when I got out of
school, I knew how to be a chiropractor. I didn't really
know how to run a business. So I was going to these marketing and,
at that time, we're talking about, like,
02/1967, these marketing conferences and
some of them were Internet marketing conferences. You know, this thing
called the lab and how you market online, and I
stumbled across some early on people doing
podcasting. Right? And I I don't even know at the time if we called
it podcasting. I think it was called, like, online interviews or something.
And it, like, was the perfect mix of my personality
of curiosity, professional development,
forming amazing relationships, and content. And so I
started, podcasting at the time and and,
you know, what happened was and this was not about the health profession. What
happened was people started coming to me at that time asking me to help
them, launch and run their podcast. Right? And so I'm
like, sure. At that point, I built up a small
team because, obviously, I was running a chiropractic practice full time. I couldn't do
all the things, that I needed to do. And so I
started helping people from the strategy,
piece and and then all the back end related
execution stuff. And so by accident, that turned into a separate
business. Actually, I met my business partner,
and you could probably appreciate this, Matthew. The, I tell
people everything, almost everything good in my life tracks back to a
podcast. Okay? Like, I did not meet my wife on a podcast, of course.
Jordan Harbinger actually he's he runs Jordan Jordan Harbinger
show. I think that he gets upwards of $10,000,000 a month. Did
actually meet his wife through the podcast his podcast.
And I think he told the story on my podcast at some point. But
I did not meet my wife, but I did meet my business partner,
through podcasting because he, John Corcoran, was early on the podcasting
too. And I've met some best friends. I've
gone to people's weddings. I've gone on family vacations with people I've met through the
podcast. So that's kind of how it started, and,
it took it took on a life of its own. Eventually, I
exited the chiropractic business and focused full time on RISE
twenty five, helping businesses with podcasts.
Excellent. I I love the the idea of all the good things that have happened
happened, you know, through someone you met on a podcast. That's how we met. Right?
I mean, that's really how we met. We met through a podcast client. Right? Very
famously, there's a gentleman, Dave Jackson, the podcasting space who, you
know, he would say because my podcast, and He would have people tell stories of,
you know, amazing and great things that have happened to them because of because they
had a podcast, and so I always love hearing about that.
So RISE 25, you know, as we were getting ready to hit record and I
was telling you, right, we added this and we can clean this up and all
that stuff, and you said, whatever, you know, whatever we say, just let it out
there, you know, the the least amount of work possible. And it's
because your approach to podcasting, your approach to
how businesses, how professionals can get the most out of podcasting,
differs greatly from what is the mainstream focus.
Right? For most podcasting, the mainstream focus is
largest audience possible, whether that's to monetize that
audience or whether it's to sell products to that audience, build
your, you know, huge, audience space so you can do other things with
them. And and we've talked about it on this show too plenty of times, and
I've done it personally, but not all podcasters care about the audience.
Sometimes the the real focus is really the other person on the microphone.
So tell me a little bit about your approach to podcasting and
how your clients and how you've seen that return on investment
through this medium. Yeah. That's a great question.
And, sometimes, Matthew, I don't even realize that not
everyone thinks like this. I'm like, okay. This is normal. But
the the first part of what you said, I believe, you know, the medium of
podcasting is amazing because it's really an authentic conversation.
And so that's why I was like, just keep it in. Like,
I like I think when people have
blemishes, they're vulnerable, or they say things that like, I've
mispronounced my name on my podcast before. Like, how is that possible? Well, I just
leave it all in because who cares? It's fine.
Right? People make mistakes, and it's fine to leave it
all in there. So I believe because, you know, some of our clients
also, they they have they got to where they are because they have a perfectionist
sometimes mentality and they want everything perfect. And
and I'm similar. Right? But I've just learned
to let it flow. It's it's fine. This medium is
an authentic conversation. And then, yeah, what you said about the
largest audience, we do have to and when I'm
talking, I'm really talking from a b to b podcasting standpoint.
Right? So, like, if someone has, like, a comedy podcast or a
true crime podcast, they really do, a lot of times, need
audience, to, you
know, to kind of push their initiatives forward. But when
I'm talking about, like, a b to b business and they
probably have a larger client lifetime value, for
me, the relationships are key. It's not about the audience. It's
not about the quantity. It's about the quality. Right? So, like,
if we're working with, you know, a b to b SaaS company
that specializes in ecommerce, for instance. Right? As an example,
if they get in front of a million people, yeah, they could probably sell ads
or if they get in front of, like, 10,000 people or something. But for
them, if they sell a software software and the average client
lifetime value for them is $10.20, $30.40,
$50,000, you know, they really just wanna get
in front of the niche of ecommerce people. Right? So
the audience, it's more of a quality than the
quantity piece. And so you said it, you know,
what we really talk about and think about is
our relationships. And for me, the number one thing in
my life is a way looking at ways how I can give to my best
relationships. And you're the same. Right? I've found no better
way to profile the people and companies I admire and
share with the world what they're working on on my podcast, and I could form
a deeper relationship. Like, after this, like, we've known each other, but we will have
a deeper relationship after the show. We get to
chitchat and talk, you know, for however long.
Right? And so it's about relationships, and so that's the way I think about
it. And, you know, we talk about kinda our five
steps to profit with a podcast, and I'm talking about b to b podcast.
And the first step of that, process is
really to create a dream two hundred. You know? And some people think of
dream two hundred as, like, clients.
We kind of think of it as, yeah, it could be clients, potential
clients. It could also be strategic and referral partners. It could
be big authorities in a specific space, arena. Like, if
someone's in ecommerce or someone's in, you know, focus on dentists or
someone focus on whatever genre they focus in on. And so
that's kind of what we think about is all those amazing
relationships in that specific niche that would be
valuable to connect with, not only from, you know,
obviously, you confer business back and forth, maybe, someone becomes
a client, but also from a professional development standpoint. I've learned a lot
in different industries that I've taken into my industry,
from the podcast as well. So you
say a a dream 200, and that doesn't always have to
be your your target customers
or your target clients. I I I don't know if I could come
up with a dream 200. Like, where where does that list come from for a
lot of people? Who you know, is it am I actually giving you specific
names? Bob Smith, you know, Al Jensen,
Jane Doe. Totally. Well, we we'll you know, the first
stage when we work with someone is we help them develop that dream
200, but I'll give you a few examples. Right? Now there's warm
and there's cold. So I'll kinda separate them out. Right? So you have a lot
of warm relationships over the past decade
that, would fall into this category. Right? So we wanna
explore those first, which is warm. But when we think of
cold, I'll give you some examples. Right? There's some common
trends that we see from, like, thinking of Dream 200 cold
relationships. Right? So we think of who are,
consultants consultants or practice management groups in your industry.
Who are some trade associations, conferences,
software people are using. Like, an example, like so I'll just say from the
chiropractic niche. Let's say there was a digital agency
and they focused on service professionals. And I know digital agencies
that literally only focus on dentists or only focus on
chiropractors. Right? Let's take the chiropractor niche. Well, there's,
you know, a lot of practice management groups in the chiropractic
industry, and these and I know because I've been a part of them. These practice
management groups, people are paying a thousand a
month. You know, they've been maybe paying 10,000 a year,
20,000, 30 thousand. Right? They take their business seriously.
Right? So if I could actually,
you know, form relationships with some of these people who run these practice management
groups, they have control of these
reservoir of chiropractors. Right? And they I've, you
know, I've seen people they could speak on stage at one of the conferences. They
could do a webinar for them. There's all their ways they can collaborate. Right? So,
we look at those categories to think of and brainstorm
because most people in math here are like you. You're like, I don't know if
I have I guarantee you, like, when I'm talking to someone, like, I don't someone
has come to me, like, we only have we don't they were in oil and
gas. We only have we know we only have
232 potential clients in the space.
Okay? Like, there's nothing else beyond that. And I'm like,
okay. I'll play with you. I'll play along. Let's do
this. Right? But once we got done with the process, we're like, okay.
There's a lot more people in the space than maybe
potential clients too. Right? So there's consultants in the
oil and gas that don't do what this company does, you know,
that has lots of clients in the space. So there's those are the categories
we think about to kinda brainstorm under, to
get that list of people, you know, in the in the
industry or kind of the prefer. And so I
imagine, right, you make this list of 200 people and the idea is to then
see if these folks will come on, you know, be a guest on the podcast.
But I'm guessing that being a guest on the podcast is
like the smallest part of the puzzle.
Right? Like, what is it actually what's actually gonna happen
if I make this list of 200 and say the first ten people, you
know, say yes? Like, where does it go from, great. You've been on the podcast.
Now what? Yeah. So yeah. So the first step,
obviously, create that dream 200. The second step is the
outreach. People fail with the outreach. Right? Like, you said,
okay. They come on. Some people are caught up in, well, I don't
even know how to reach out. I don't know what to say. Right? So the
outreach piece is the next piece typically, and
it has to be a nicely copywritten message, right, with social proof and
other elements. So let's assume, like you said, they say yes. Alright. They
come on. Now it's, we get
into the questions typically, and you get this question a lot, I'm sure, too, which
is, okay. How do I produce amazing content? What's, like, the
technology setup? They get caught up in the technology setup. Right?
And, so they're comfortable once a person comes
on and, like, you're using Riverside. I, you
know, I use Zoom simply back whenever
I started over fifteen years ago, there was no Zoom or Riverside. So
I think I was using Skype video at the time and coaching people on how
to set up on their computer. But there's a lot of options. Right? There's StreamYard.
There's Riverside. There's Zoom. I I honestly don't care what people use
as long as they're comfortable with it and it's an easy experience for the for
the guest. And then obviously a mic setup. Right? I'm
using a a Yeti, Blue Yeti. What do you use? That looks like a nice
mic. Is that a Rode? What is that? No. It's an Electrovoice RE 20.
Okay. It's a old mic I got from my old Wall Street Journal
radio. It looks nice. You know, you could get one.
You know, I think I have an ATR 2,100 over there. It's like a hundred
bucks you can get get one. So once you have someone on, you're comfortable with
the setup, it's professional. You know, really, for me,
it's having a great conversation, and being
curious. Right? So the content piece and what's in the content,
and how the interview goes is is paramount because you want the person
leaving being like, you know, that Matthew's awesome. That was fun.
That was fun to talk to, ask good questions. And so,
it's the content piece, right, which is, you know,
just being curious. I tell people I kinda again, they're they have
a they're all in their own head around this stuff, which is, oh my god.
I'm interviewing someone. Like, you know, you and I are used to this, and we
just have conversations. But some people aren't. They just show up and they're nervous. I
had a really successful lady who grew,
you know, her business to, like, 60 locations. And, you
know, I was shocked of, you know, that she was a little
nervous for the interview part. Right? And so just making him feel comfortable
in in having that conversation. Right? Now afterwards,
like, the way I think of it broadly is how do I give
as much as humanly possible for this person? Right?
Because it's not about it's this is gonna sound weird, Matthew. Okay?
I don't have someone on my show to get a
client. I don't have show someone on my show to get a partner.
Okay? What I do have someone on my show is my goal is to actually
get them a client or to get them a partner, introduce them.
Now if it's someone like we are talking, we help a lot of people in
the b to b SaaS business, a lot of people in in in agency
space, in manufacturing, in b two b, you know, type of
space. I know if they're, you know, in the market or they
know someone and if I have a SaaS founder on, it's more to make an
introduction to them who could be a maybe a client or a partner.
And that's my goal. Right? Because I'm just trying to give to them. I profile
them. Obviously, the episode comes out. And so, like, I'm looking
for those touch points of how I can give to that individual and further the
relationship. Right? Because it's not, for me, it's not transactional.
I'm not there. Obviously, if we do business together, awesome.
But, my main goal is to just have those touch
points and those gives. And the for me, one of the biggest touch points is
obviously we we record the episode, then we push it out, as
a separate blog post. Then we'll do a snippet of it, push it out on
social. And we may do multiple snippets of it and push it out over social
over a month, six months, a year. Then I'm looking at who I can
introduce them to. Right? And so those touch points, and then if
I'm in the area, like we talked about, I said, Matthew, if you're in Chicago,
let me know. You know, like, if we're in the same city, I tell them
and people do come through Chicago. So they're they'll contact me, like,
hey. I'm here, and we'll maybe go to dinner or I'll get a group of
entrepreneurs and go to dinner. I was just in Miami,
for, an event, and I put together 50
entrepreneurs, and we did a networking at a brewery.
And these like, there was a bunch who were past podcast guests who I just
reached out to and we actually touched you know, we're able to get that touch
point in person and meet in person. So it goes beyond the like,
you're saying, what do you do? Now, obviously, I make it
known. They know what I do. Like, I don't need to, like, shove it in
their face. You know? So they know what I do at that point,
and it I kinda let it naturally flow. Not everyone's like that, but
I that's just my my philosophy. It so you
really are playing a long game. And and I don't mean to use game
like this isn't a joke. Right? This is you you're not being inauthentic
when you do these things, but, you know, that that's the language that we use
to describe this. So this isn't about a short term return. Right?
I'm not hiring RISE twenty five because I need to, you know, increase sales
by 200,000 percent over the next twelve weeks, and, you
guys are promising me that. This is how to
grow and expand your network and community,
which will eventually lead to more success and more
opportunities down the road. That's totally fair to say.
Yeah. So I'm curious then. So
you've been doing this for quite some time now. Right? This isn't
a a new thing for you. You've seen changes in podcasting.
Has any of the changes in podcasting really changed your approach
or your strategy, or or is it fairly constant
because it's less about the technical
nature of podcasting and more just about this is a
great way to network and grow and
meet people? Yeah. A %. Yeah. It it it, it's a
good question. I can't say it has changed
anything. I think it it, for
for in in some respects, it's actually accelerated that thought process. You
know? I remember, you know, what during COVID, people couldn't meet
in person, and they were trying to find ways, which I
think, you know, to you and me, it seemed pretty obvious. Like
but people not everyone was using Zoom. Not everyone
was using virtual meetings as frequently, as I
was or you were. And so it some for some people, it's a
novel concept. Like, they depended on networking groups in
person. They depended on events in person, and they needed to find a
way to really connect with people outside of that. So I
think what I found, that COVID really
accelerated that process and people were open and
using those mediums, the the virtual mediums
to actually connect. And we got a flood of people like, okay. I can't
do all the stuff I was normally doing in person. What do I do?
And so it was just the same stuff that we
were, doing ourselves and and helping
our clients do as well. Have you ever seen
this not work? And if
so, what was it that
was not that I'm questioning the strategy, but maybe
the the the person who was executing it. Right? Like, you guys have a game
plan. You've seen it work. You've you've got the case studies. Right? You've got the
proof. But I'm sure somebody came along, was like, I wanna do this. It didn't
work. And, you know, I'm sure they've tried to blame you, but you're like, here's
what really happened. Have you seen it? Oh, that's funny.
No. No one ever blames no. Of course. Yeah.
The way I think of it, Matthew, is that it's an if,
it's a it's a when, not if. Okay? So,
what I mean by that is,
one, you know, when does it not work? Well,
you're you're you're gonna hear my opinion here. When when someone's not as
coachable, it doesn't work. When they there are certain elements that we want
them to do, within the interview, before the
interview, and the reach out. And so
the when it doesn't work is they're not
reaching out to the right people. One. Okay. So we're talking about the
dream 200. People get,
there's there's a little bit I I don't know if ego is too strong a
word. I don't mean it in a negative sense, but, like, people are going after,
like, big names, okay, in whatever
industry or in all industries. Right? And they're focused on big
names. What I have found with big names
is what happens, they
usually, people are like, oh, they have a big audience or big name. I find
that the smaller the the guests who have smaller followings who aren't
as big, quote, unquote, whatever big means, actually promote the
episode more, get more views. And you're I see you nodding
here because you you you can relate to this. When people just go after big
name after big name after big name, they think it's going
to result in all this audience and all these downloads,
and that person's probably been on 30 other shows. Right? And
they're probably not they're just busy. They're not gonna take the time to promote the
episode like someone else would. So I see people
going after and that that is one category. Like, when I think
of five types of categories of types of guests or types of
episodes, that is a a an important one to have
authorities, big authorities. But they don't have to be like, a
household name. They could just be a specific niche.
Okay? I remember someone mentioned,
the godfather of HR, Matthew, okay, on the on my
podcast. Okay? And I was like, oh, who's the godfather of HR?
Right? I've never heard of this person. And the thing is, in the HR
community, people have heard of the person. But outside of it,
they didn't. So it was interesting because,
you know, having that person on was a big authority in certain
spaces, but, you know, the thing is,
they weren't like this huge name. I don't even know.
Well, you know, to give an example, I don't know if
someone is like Tony Robbins or something. Right? And, like, you know, Tony
Robbins would be an amazing guest to have. I I love his stuff.
I'm sure he I don't know if he's really gonna promote the episode afterwards because
he's so busy. But, I had, Dave Ulrich
on. Right? Who is someone called him
the the godfather of HR. He had on he was
super nice. So focusing on the wrong types of guests
too much, I think, is a mistake I see people make.
I see people, you know, kinda being a perfectionist.
So they need to have everything perfect, for
the show. So they're not reaching out enough to their
network of people. They're really kind of, not doing
as many episodes as they should. Right? Because in the end,
if I if I have and I release, like, two to three episodes a week.
Okay? And I have for probably a decade.
If I have a hundred to a 50 people on my show,
a hundred, you know, 50 relationships this year that I build further,
you know, not all of them are gonna become partners or we're
gonna form a deep relationship. Let's say 10% only do. Right? So we're
only talking, like, 10 people. Well, someone's like, well, I'm gonna
just do one a month, one episode a month. Well,
that's 12 people. Right? So how many
relationships are you building and furthering?
You know, there's just less of a chance. Right? Now they'll
they'll do the same in ten years that I will in one year.
Okay? And so for me, it's a it's
a it's a when. It's not an if situation. If they're
focused on the right people, if they have, you know, the
number of people that they're they're doing and then focused on the wrong
things. Like, you mentioned the the metrics. Right? If someone
I haven't looked at my metrics in I don't even
know how long, nine years or something. Like, I have no idea what the metrics
are but if someone's focused on the metrics, which is, in my opinion,
vanity metrics, which is like how many likes did I get, how
many views did I get. I'm looking at the relationship metrics like
how many amazing relationships have I formed this past year from the
podcast? So I think it's focusing on the wrong
metrics, which is like audience or downloads
or, you know, all of those things. And that's where I see people fail
because, like, it it's they're never gonna have and someone said this
I was listening to a podcast the other day. They said this perfectly. They go,
no matter what my metrics are, I'm not gonna be happy. This is what the
person said. They go, if I have a hundred listeners, I'm like, I want 200.
If I have 10,000 listeners, I want 15,000. If I want
20,000, you know, so those
aren't the metrics that I look at. And so if someone's
measuring their success on those metrics,
it's gonna be very hard to be satisfied with that.
Well, and we we know metrics can be gained too because there are people who
are popping into our LinkedIn inboxes and Facebook who are saying,
you know, I'll sell you 20,000 downloads. I'll say this. Nobody ever pops in your
inbox saying, I will sell you 10 genuine relationships with people in your
industry that are gonna make your life better. So, you know, that's, that's not a
real product. And, you know, going back to your point about getting these bigger names,
right, the Tony Robbins, everybody wants a Elon Musk or a Tim Cook on their
show, I agree with you. One, these big name
guests, they're not going to lead to long
term sustainable audience growth. One, because that person
probably isn't going to share it and, you
know, talk about it in a genuine way that would actually lead to that
kind of growth you're looking for. Maybe their publicist or their social seems like, oh,
yeah. We were on the show. Yay. But more importantly,
if if you get a Elon Musk on your show,
you're going to get a huge number of people who are fans of
Elon Musk. Right? They are going to track him from this podcast to
this podcast to this podcast, and maybe,
maybe you shave a few of those off to become regular listeners of
yours, but they didn't come to your show for you. They came for
him. And so I agree. Finding the
right guest, the right guest that provide the value to your audience
is way more important than finding the person with the most followers, the
biggest name. Right? All all those vanity metrics that at the end
of the day, that is just quantity and not quality for
both you and for your audience. I mean, there is a
so real quick. I just wanna piggyback on that, Matthew. I agree with
that. I think that there is a place for those
type of guests, like, a big authorities,
you know, but the place for me is like, I've had the cofounder of
Pixar and Atari and p ninety x and RXBAR and Quest
Nutrition. The point of those is it's like when
I'm reaching out, let's say I'm in the manufacturing space, if I reach out to
a president of a manufacturing company, it's more from a social proof
perspective. Right? I don't need dozens of
these. Right? I need a couple that are like, oh, damn. This
person's legit. Look at some of the guests he's had on, and
it legitimizes it in a sense. So I think there is a
place for those but not from, like, a gaining audience perspective, more from,
like, a building more relationship from that space perspective. True.
Yeah. Then, you know, again, also in a vanity perspective. Scarcity is available. There is
some vanity. There's a social proof. There's social proof. No doubt. Right.
Right. The big Tony Robbins Elon Musk will do more for your
ego, vanity, you know, your, your
marketing than it will for actual quality, audience growth, I I
would say, in the long term, in most cases. Some people will do it well,
most of us will not. As a reminder, we are chatting with Jeremy
Weiss, cofounder of RISE twenty five. You can learn more at
inspiredinsider.com. Jeremy, I have a feeling we could talk about this
for four days if, we have the time, but, you know, you have lots
of folks to meet and and, you know, build relationships with. I've got three
last questions I wanna ask before we let you go. The first is, you know,
since you have such a unique perspective on this space, I'm curious if there's any
place where you would like to see additional improvement in podcasting,
something that you're just like, god, I wish we as an industry did this better.
You know, I I think, you know, you were mentioning
this, subscribers download, those things
is kind of like a black box. Right? You can't there's no visibility
into that. Like, when you look at YouTube, right,
you can go and see how many views are worth. There's, like, complete visibility
there. Right? I find that I don't know if you get these
these messages go, I'm a top 1% podcast. I have x
number of down I can't prove or disprove any of those statements, what what
people say. I think the metrics
piece is, there's just not
that same visibility, from
that perspective. And and the thing is I don't even care about metrics in general
personally, but people I think I've seen
them like, I know from behind the
scenes, they aren't huge and they're telling people, like, how big
they are and how many downloads. So there isn't, like, a visibility
there. Yeah. It'd be nice if
if not only could it'd be nice to be able to
verify people's stats. Right? You go to YouTube, you see views, you see subscribers.
Podcast, it's if I share it, great. And also,
you have to trust the one I'm sharing is true because it
would not be beyond the reasonable doubt for people to lie about their podcast. That's
not what it is. Yeah. I've I've seen it.
Yeah. Is there any tech on your wish list?
Again, you're not a podcasting perfectionist, but,
you know, is there, is there a device or software that you're like, god, I
I've been waiting in my hands on this or maybe more importantly,
there was something that, you're like, man, I need somebody to make this to make
my life easier. You know, there could be
this, and I don't even know it. Matthew, so you'll you'll tell me if there
is. Because I know there are companies that do
this, but I just haven't really explored it that much.
I know that, like, I've talked to people and
sponsoring is kind of fragmented. Right? So, like,
if, there's only certain companies,
and I know there's a couple, I'm blanking on the name that actually
sold to a larger company, but,
something for, like, smaller shows that they can
get and do either exchange or pay to,
you know, sponsor on each other's podcasts.
I know there's some companies out there, but I don't know. Usually,
what I've seen is they're just larger companies that are on there that
will sponsor, and they're not so much focused
on the quality. They're it's more just based on the numbers. Like, oh, we're paying
x number of 10,000 downloads or something like
that. So Yeah. That that stuff does exist out there. I I
can't remember the name of them right now, but there have been a few of
those. Some of them have been acquired and, you know,
changed. And some of them, I think they wanna do exactly what you say,
but they run into the problem that we just talked about, which is, oh, you
know, I wanna promote my show with this other person. This person claims they get
15,000 downloads, but, you know,
when push came to shove, they were getting 20. Right? So it it
it there was trust issues there, but I I agree that would be nice to
have a a good platform like that. Lastly, are there any podcasts on
your playlist that you have to listen to? Any that,
you know, you just you won't let an episode of the show go by,
or if you a new episode comes out, you're stopping what you're doing and listening
to that instead? It's funny.
I listen to everything on YouTube. So and, usually,
I'm listening to it because I'm researching guests. Right? And
so I'm listening to a lot of different types of podcasts. So I do
I have listened to, Jason Swank's podcast. He
specializes in digital agencies. I may have
listened to, I'll admit it to you. I don't know if I'll admit it to
him. His head will get big. But maybe, like, 350 or so
episodes of his show. He's been doing it for a long time. I listen
to John Corcoran's show, Smart Business Revolution. I
listen to Jordan Harbinger's show. He's got a lot of really
interesting guests. He does a lot of research, as well for
his show, and just whatever
else, when I'm researching, I'll stumble across
other specific niche. So I'm looking more for like, at the guest
than the show. So if I'm like, okay. I'm researching top
people in, you know, agency space, I'll I'll
research that and, listen to a couple episodes.
Right. Very good. Well, once again, we have been
chatting with Jeremy Weiss. He's the cofounder of Rise twenty
five Media. You can learn more about them at
inspiredinsider.com. And,
yes, if you're someone out there who is thinking about how do I really use
podcasting to grow my influence,
grow my network, grow just me as a person, and then see
where that can lead you. I I cannot stress that
Jeremy's, firm is a great place to start with that with that question.
So, Jeremy, good to see you. Thank you for joining me. Thanks for
having me. Thanks for joining us today on Podcasting Tech.
There are links to all the hardware and software that help power our guest
content and
tech.com.
You can also subscribe to the show on your favorite platform, connect with us on
social media, and even leave a rating and review while you're there. Thanks, and
we'll see you next time on Podcasting Tech.