1 00:00:06,480 --> 00:00:09,840 Welcome to Podcasting Tech, a podcast that equips busy 2 00:00:09,840 --> 00:00:13,460 entrepreneurs engaged in podcasting with proven and cost effective 3 00:00:13,519 --> 00:00:17,265 solutions for achieving a professional sound and appearance. I'm 4 00:00:17,265 --> 00:00:20,405 Matthew Passi, your host and a fifteen year veteran in the podcasting 5 00:00:20,625 --> 00:00:24,385 space. We'll help you cut through the noise and offer guidance on software and 6 00:00:24,385 --> 00:00:28,145 hardware that can elevate the quality of your show. Tune in weekly 7 00:00:28,145 --> 00:00:31,770 for insightful interviews with tech creators, behind the scenes studio tours, and 8 00:00:31,770 --> 00:00:34,410 strategies for podcasting success. Head to 9 00:00:34,410 --> 00:00:38,090 podcastingtech.com to subscribe to this show on YouTube or your favorite 10 00:00:38,090 --> 00:00:41,770 podcast platform, and join us on this exciting journey to unlock the full 11 00:00:41,770 --> 00:00:45,335 potential of your podcast. Not 12 00:00:45,335 --> 00:00:48,934 everybody uses a podcast the exact same way. In fact, when you ask 13 00:00:48,934 --> 00:00:52,375 folks, how do you measure success of a podcast? You know, ask 10 14 00:00:52,375 --> 00:00:55,815 people, get 11 different answers. And our guest 15 00:00:55,815 --> 00:00:59,195 today was one of the first people who I who I know really 16 00:00:59,810 --> 00:01:03,350 took one of those more unique strategies and turned it into 17 00:01:03,410 --> 00:01:07,250 a, you know, full grown podcasting business and strategy for 18 00:01:07,250 --> 00:01:10,690 clients and one that I've seen done on a smaller scale, but not to their 19 00:01:10,690 --> 00:01:14,315 level and excited to get into it today. We are chatting with Jeremy 20 00:01:14,315 --> 00:01:18,075 Weiss. He's the cofounder of RISE twenty five Media. You can learn more about 21 00:01:18,075 --> 00:01:21,915 them at inspireinsider.com. Jeremy, it is great to see you and 22 00:01:21,915 --> 00:01:25,590 chat with you today. Matthew, thanks for having me. Great to see you. 23 00:01:25,750 --> 00:01:29,030 And even though he doesn't want me to say this, he is actually doctor Jeremy 24 00:01:29,030 --> 00:01:32,810 Weiss. He was a he is a chiropractor, was a chiropractor. 25 00:01:33,829 --> 00:01:37,509 So the question becomes, how do you go from doctor Jeremy Weiss to, you know, 26 00:01:37,509 --> 00:01:41,205 running a successful podcasting company, RISE 27 00:01:41,205 --> 00:01:44,885 twenty five? So, you know, it's 28 00:01:44,885 --> 00:01:48,725 funny. In chiropractic school, ever since I was little, my 29 00:01:48,725 --> 00:01:52,190 dad suffered with neck pain, and the only thing that helped helped him over 30 00:01:52,190 --> 00:01:55,390 time, even though he went to lots of doctors, was a chiropractor. So I decided 31 00:01:55,390 --> 00:01:58,990 early on, you know, I'm really into natural health. 32 00:01:58,990 --> 00:02:02,050 I, you know, I decided to do that as a profession. 33 00:02:02,830 --> 00:02:06,315 Going through chiropractic school, they don't teach you anything in business. Like, I think a 34 00:02:06,315 --> 00:02:10,074 lot of medical professions or if you're in law, whatever, it 35 00:02:10,074 --> 00:02:13,595 is professional school. They're not talking about business. Right? So when I got out of 36 00:02:13,595 --> 00:02:17,275 school, I knew how to be a chiropractor. I didn't really 37 00:02:17,275 --> 00:02:20,840 know how to run a business. So I was going to these marketing and, 38 00:02:21,060 --> 00:02:23,620 at that time, we're talking about, like, 39 00:02:23,620 --> 00:02:27,380 02/1967, these marketing conferences and 40 00:02:27,380 --> 00:02:31,220 some of them were Internet marketing conferences. You know, this thing 41 00:02:31,220 --> 00:02:34,724 called the lab and how you market online, and I 42 00:02:34,724 --> 00:02:38,485 stumbled across some early on people doing 43 00:02:38,485 --> 00:02:42,165 podcasting. Right? And I I don't even know at the time if we called 44 00:02:42,165 --> 00:02:45,784 it podcasting. I think it was called, like, online interviews or something. 45 00:02:46,885 --> 00:02:50,320 And it, like, was the perfect mix of my personality 46 00:02:50,460 --> 00:02:53,280 of curiosity, professional development, 47 00:02:54,060 --> 00:02:57,500 forming amazing relationships, and content. And so I 48 00:02:57,500 --> 00:03:01,200 started, podcasting at the time and and, 49 00:03:02,375 --> 00:03:06,135 you know, what happened was and this was not about the health profession. What 50 00:03:06,135 --> 00:03:09,575 happened was people started coming to me at that time asking me to help 51 00:03:09,575 --> 00:03:13,415 them, launch and run their podcast. Right? And so I'm 52 00:03:13,415 --> 00:03:17,090 like, sure. At that point, I built up a small 53 00:03:17,090 --> 00:03:20,930 team because, obviously, I was running a chiropractic practice full time. I couldn't do 54 00:03:20,930 --> 00:03:24,769 all the things, that I needed to do. And so I 55 00:03:24,769 --> 00:03:27,909 started helping people from the strategy, 56 00:03:28,690 --> 00:03:32,075 piece and and then all the back end related 57 00:03:32,135 --> 00:03:35,575 execution stuff. And so by accident, that turned into a separate 58 00:03:35,575 --> 00:03:39,335 business. Actually, I met my business partner, 59 00:03:39,335 --> 00:03:43,175 and you could probably appreciate this, Matthew. The, I tell 60 00:03:43,175 --> 00:03:46,920 people everything, almost everything good in my life tracks back to a 61 00:03:46,920 --> 00:03:50,620 podcast. Okay? Like, I did not meet my wife on a podcast, of course. 62 00:03:51,720 --> 00:03:55,480 Jordan Harbinger actually he's he runs Jordan Jordan Harbinger 63 00:03:55,480 --> 00:03:59,095 show. I think that he gets upwards of $10,000,000 a month. Did 64 00:03:59,095 --> 00:04:02,715 actually meet his wife through the podcast his podcast. 65 00:04:04,055 --> 00:04:07,755 And I think he told the story on my podcast at some point. But 66 00:04:07,815 --> 00:04:10,635 I did not meet my wife, but I did meet my business partner, 67 00:04:11,610 --> 00:04:15,150 through podcasting because he, John Corcoran, was early on the podcasting 68 00:04:15,209 --> 00:04:19,050 too. And I've met some best friends. I've 69 00:04:19,050 --> 00:04:22,650 gone to people's weddings. I've gone on family vacations with people I've met through the 70 00:04:22,650 --> 00:04:26,475 podcast. So that's kind of how it started, and, 71 00:04:26,715 --> 00:04:30,395 it took it took on a life of its own. Eventually, I 72 00:04:30,395 --> 00:04:33,995 exited the chiropractic business and focused full time on RISE 73 00:04:33,995 --> 00:04:36,575 twenty five, helping businesses with podcasts. 74 00:04:37,435 --> 00:04:40,880 Excellent. I I love the the idea of all the good things that have happened 75 00:04:40,880 --> 00:04:44,560 happened, you know, through someone you met on a podcast. That's how we met. Right? 76 00:04:44,560 --> 00:04:48,400 I mean, that's really how we met. We met through a podcast client. Right? Very 77 00:04:48,400 --> 00:04:52,000 famously, there's a gentleman, Dave Jackson, the podcasting space who, you 78 00:04:52,000 --> 00:04:55,815 know, he would say because my podcast, and He would have people tell stories of, 79 00:04:55,815 --> 00:04:58,935 you know, amazing and great things that have happened to them because of because they 80 00:04:58,935 --> 00:05:02,475 had a podcast, and so I always love hearing about that. 81 00:05:02,535 --> 00:05:06,295 So RISE 25, you know, as we were getting ready to hit record and I 82 00:05:06,295 --> 00:05:08,935 was telling you, right, we added this and we can clean this up and all 83 00:05:08,935 --> 00:05:12,090 that stuff, and you said, whatever, you know, whatever we say, just let it out 84 00:05:12,090 --> 00:05:15,530 there, you know, the the least amount of work possible. And it's 85 00:05:15,530 --> 00:05:19,070 because your approach to podcasting, your approach to 86 00:05:19,210 --> 00:05:22,750 how businesses, how professionals can get the most out of podcasting, 87 00:05:24,115 --> 00:05:27,955 differs greatly from what is the mainstream focus. 88 00:05:27,955 --> 00:05:31,254 Right? For most podcasting, the mainstream focus is 89 00:05:31,634 --> 00:05:35,235 largest audience possible, whether that's to monetize that 90 00:05:35,235 --> 00:05:38,675 audience or whether it's to sell products to that audience, build 91 00:05:38,675 --> 00:05:42,490 your, you know, huge, audience space so you can do other things with 92 00:05:42,490 --> 00:05:45,850 them. And and we've talked about it on this show too plenty of times, and 93 00:05:45,850 --> 00:05:49,289 I've done it personally, but not all podcasters care about the audience. 94 00:05:49,289 --> 00:05:52,810 Sometimes the the real focus is really the other person on the microphone. 95 00:05:52,810 --> 00:05:56,275 So tell me a little bit about your approach to podcasting and 96 00:05:56,275 --> 00:06:00,055 how your clients and how you've seen that return on investment 97 00:06:00,115 --> 00:06:03,495 through this medium. Yeah. That's a great question. 98 00:06:03,794 --> 00:06:07,389 And, sometimes, Matthew, I don't even realize that not 99 00:06:07,389 --> 00:06:11,169 everyone thinks like this. I'm like, okay. This is normal. But 100 00:06:11,949 --> 00:06:15,150 the the first part of what you said, I believe, you know, the medium of 101 00:06:15,150 --> 00:06:18,530 podcasting is amazing because it's really an authentic conversation. 102 00:06:19,069 --> 00:06:22,755 And so that's why I was like, just keep it in. Like, 103 00:06:23,055 --> 00:06:26,415 I like I think when people have 104 00:06:26,415 --> 00:06:30,255 blemishes, they're vulnerable, or they say things that like, I've 105 00:06:30,255 --> 00:06:34,015 mispronounced my name on my podcast before. Like, how is that possible? Well, I just 106 00:06:34,015 --> 00:06:37,569 leave it all in because who cares? It's fine. 107 00:06:37,569 --> 00:06:41,410 Right? People make mistakes, and it's fine to leave it 108 00:06:41,410 --> 00:06:45,090 all in there. So I believe because, you know, some of our clients 109 00:06:45,090 --> 00:06:48,045 also, they they have they got to where they are because they have a perfectionist 110 00:06:48,445 --> 00:06:52,285 sometimes mentality and they want everything perfect. And 111 00:06:52,285 --> 00:06:56,125 and I'm similar. Right? But I've just learned 112 00:06:56,125 --> 00:06:59,965 to let it flow. It's it's fine. This medium is 113 00:06:59,965 --> 00:07:03,810 an authentic conversation. And then, yeah, what you said about the 114 00:07:03,810 --> 00:07:07,490 largest audience, we do have to and when I'm 115 00:07:07,490 --> 00:07:11,190 talking, I'm really talking from a b to b podcasting standpoint. 116 00:07:11,330 --> 00:07:15,170 Right? So, like, if someone has, like, a comedy podcast or a 117 00:07:15,170 --> 00:07:18,945 true crime podcast, they really do, a lot of times, need 118 00:07:19,565 --> 00:07:23,325 audience, to, you 119 00:07:23,325 --> 00:07:27,165 know, to kind of push their initiatives forward. But when 120 00:07:27,165 --> 00:07:31,000 I'm talking about, like, a b to b business and they 121 00:07:31,000 --> 00:07:34,600 probably have a larger client lifetime value, for 122 00:07:34,600 --> 00:07:38,280 me, the relationships are key. It's not about the audience. It's 123 00:07:38,280 --> 00:07:42,060 not about the quantity. It's about the quality. Right? So, like, 124 00:07:42,199 --> 00:07:45,820 if we're working with, you know, a b to b SaaS company 125 00:07:46,465 --> 00:07:50,245 that specializes in ecommerce, for instance. Right? As an example, 126 00:07:50,705 --> 00:07:53,345 if they get in front of a million people, yeah, they could probably sell ads 127 00:07:53,345 --> 00:07:56,945 or if they get in front of, like, 10,000 people or something. But for 128 00:07:56,945 --> 00:08:00,660 them, if they sell a software software and the average client 129 00:08:00,660 --> 00:08:03,780 lifetime value for them is $10.20, $30.40, 130 00:08:03,780 --> 00:08:07,620 $50,000, you know, they really just wanna get 131 00:08:07,620 --> 00:08:11,380 in front of the niche of ecommerce people. Right? So 132 00:08:11,380 --> 00:08:15,095 the audience, it's more of a quality than the 133 00:08:15,095 --> 00:08:18,855 quantity piece. And so you said it, you know, 134 00:08:18,855 --> 00:08:22,475 what we really talk about and think about is 135 00:08:22,695 --> 00:08:26,500 our relationships. And for me, the number one thing in 136 00:08:26,500 --> 00:08:30,180 my life is a way looking at ways how I can give to my best 137 00:08:30,180 --> 00:08:33,700 relationships. And you're the same. Right? I've found no better 138 00:08:33,700 --> 00:08:37,460 way to profile the people and companies I admire and 139 00:08:37,460 --> 00:08:40,794 share with the world what they're working on on my podcast, and I could form 140 00:08:40,794 --> 00:08:44,475 a deeper relationship. Like, after this, like, we've known each other, but we will have 141 00:08:44,475 --> 00:08:48,074 a deeper relationship after the show. We get to 142 00:08:48,074 --> 00:08:51,454 chitchat and talk, you know, for however long. 143 00:08:51,595 --> 00:08:55,035 Right? And so it's about relationships, and so that's the way I think about 144 00:08:55,035 --> 00:08:58,870 it. And, you know, we talk about kinda our five 145 00:08:58,870 --> 00:09:02,630 steps to profit with a podcast, and I'm talking about b to b podcast. 146 00:09:02,630 --> 00:09:05,990 And the first step of that, process is 147 00:09:05,990 --> 00:09:09,830 really to create a dream two hundred. You know? And some people think of 148 00:09:09,830 --> 00:09:12,765 dream two hundred as, like, clients. 149 00:09:14,425 --> 00:09:18,025 We kind of think of it as, yeah, it could be clients, potential 150 00:09:18,025 --> 00:09:21,625 clients. It could also be strategic and referral partners. It could 151 00:09:21,625 --> 00:09:25,460 be big authorities in a specific space, arena. Like, if 152 00:09:25,460 --> 00:09:29,140 someone's in ecommerce or someone's in, you know, focus on dentists or 153 00:09:29,140 --> 00:09:32,740 someone focus on whatever genre they focus in on. And so 154 00:09:32,740 --> 00:09:36,500 that's kind of what we think about is all those amazing 155 00:09:36,500 --> 00:09:40,105 relationships in that specific niche that would be 156 00:09:40,105 --> 00:09:43,785 valuable to connect with, not only from, you know, 157 00:09:43,785 --> 00:09:47,625 obviously, you confer business back and forth, maybe, someone becomes 158 00:09:47,625 --> 00:09:51,300 a client, but also from a professional development standpoint. I've learned a lot 159 00:09:51,459 --> 00:09:54,680 in different industries that I've taken into my industry, 160 00:09:55,620 --> 00:09:59,220 from the podcast as well. So you 161 00:09:59,220 --> 00:10:02,660 say a a dream 200, and that doesn't always have to 162 00:10:02,660 --> 00:10:06,305 be your your target customers 163 00:10:06,305 --> 00:10:10,144 or your target clients. I I I don't know if I could come 164 00:10:10,144 --> 00:10:13,504 up with a dream 200. Like, where where does that list come from for a 165 00:10:13,504 --> 00:10:17,264 lot of people? Who you know, is it am I actually giving you specific 166 00:10:17,264 --> 00:10:20,740 names? Bob Smith, you know, Al Jensen, 167 00:10:21,199 --> 00:10:25,040 Jane Doe. Totally. Well, we we'll you know, the first 168 00:10:25,040 --> 00:10:28,639 stage when we work with someone is we help them develop that dream 169 00:10:28,639 --> 00:10:31,875 200, but I'll give you a few examples. Right? Now there's warm 170 00:10:32,575 --> 00:10:35,774 and there's cold. So I'll kinda separate them out. Right? So you have a lot 171 00:10:35,774 --> 00:10:38,834 of warm relationships over the past decade 172 00:10:39,375 --> 00:10:43,135 that, would fall into this category. Right? So we wanna 173 00:10:43,135 --> 00:10:46,839 explore those first, which is warm. But when we think of 174 00:10:46,839 --> 00:10:50,680 cold, I'll give you some examples. Right? There's some common 175 00:10:50,680 --> 00:10:54,040 trends that we see from, like, thinking of Dream 200 cold 176 00:10:54,040 --> 00:10:57,819 relationships. Right? So we think of who are, 177 00:10:58,680 --> 00:11:02,145 consultants consultants or practice management groups in your industry. 178 00:11:02,845 --> 00:11:05,985 Who are some trade associations, conferences, 179 00:11:06,765 --> 00:11:10,525 software people are using. Like, an example, like so I'll just say from the 180 00:11:10,525 --> 00:11:13,745 chiropractic niche. Let's say there was a digital agency 181 00:11:14,319 --> 00:11:18,160 and they focused on service professionals. And I know digital agencies 182 00:11:18,160 --> 00:11:21,379 that literally only focus on dentists or only focus on 183 00:11:21,680 --> 00:11:25,300 chiropractors. Right? Let's take the chiropractor niche. Well, there's, 184 00:11:25,680 --> 00:11:29,165 you know, a lot of practice management groups in the chiropractic 185 00:11:29,464 --> 00:11:33,225 industry, and these and I know because I've been a part of them. These practice 186 00:11:33,225 --> 00:11:36,745 management groups, people are paying a thousand a 187 00:11:36,745 --> 00:11:40,350 month. You know, they've been maybe paying 10,000 a year, 188 00:11:40,509 --> 00:11:43,970 20,000, 30 thousand. Right? They take their business seriously. 189 00:11:44,190 --> 00:11:47,970 Right? So if I could actually, 190 00:11:48,430 --> 00:11:52,190 you know, form relationships with some of these people who run these practice management 191 00:11:52,190 --> 00:11:55,595 groups, they have control of these 192 00:11:55,595 --> 00:11:59,435 reservoir of chiropractors. Right? And they I've, you 193 00:11:59,435 --> 00:12:03,035 know, I've seen people they could speak on stage at one of the conferences. They 194 00:12:03,035 --> 00:12:06,570 could do a webinar for them. There's all their ways they can collaborate. Right? So, 195 00:12:07,130 --> 00:12:10,430 we look at those categories to think of and brainstorm 196 00:12:11,210 --> 00:12:13,770 because most people in math here are like you. You're like, I don't know if 197 00:12:13,770 --> 00:12:17,050 I have I guarantee you, like, when I'm talking to someone, like, I don't someone 198 00:12:17,050 --> 00:12:20,490 has come to me, like, we only have we don't they were in oil and 199 00:12:20,490 --> 00:12:23,355 gas. We only have we know we only have 200 00:12:23,575 --> 00:12:27,115 232 potential clients in the space. 201 00:12:27,255 --> 00:12:31,015 Okay? Like, there's nothing else beyond that. And I'm like, 202 00:12:31,015 --> 00:12:34,615 okay. I'll play with you. I'll play along. Let's do 203 00:12:34,615 --> 00:12:38,390 this. Right? But once we got done with the process, we're like, okay. 204 00:12:38,390 --> 00:12:42,230 There's a lot more people in the space than maybe 205 00:12:42,230 --> 00:12:46,070 potential clients too. Right? So there's consultants in the 206 00:12:46,070 --> 00:12:49,904 oil and gas that don't do what this company does, you know, 207 00:12:49,904 --> 00:12:53,685 that has lots of clients in the space. So there's those are the categories 208 00:12:53,745 --> 00:12:57,445 we think about to kinda brainstorm under, to 209 00:12:57,904 --> 00:13:01,345 get that list of people, you know, in the in the 210 00:13:01,345 --> 00:13:04,890 industry or kind of the prefer. And so I 211 00:13:04,890 --> 00:13:08,570 imagine, right, you make this list of 200 people and the idea is to then 212 00:13:08,570 --> 00:13:12,270 see if these folks will come on, you know, be a guest on the podcast. 213 00:13:13,529 --> 00:13:16,890 But I'm guessing that being a guest on the podcast is 214 00:13:16,890 --> 00:13:20,325 like the smallest part of the puzzle. 215 00:13:20,625 --> 00:13:24,245 Right? Like, what is it actually what's actually gonna happen 216 00:13:25,105 --> 00:13:28,945 if I make this list of 200 and say the first ten people, you 217 00:13:28,945 --> 00:13:32,325 know, say yes? Like, where does it go from, great. You've been on the podcast. 218 00:13:32,420 --> 00:13:36,180 Now what? Yeah. So yeah. So the first step, 219 00:13:36,180 --> 00:13:39,780 obviously, create that dream 200. The second step is the 220 00:13:39,780 --> 00:13:43,560 outreach. People fail with the outreach. Right? Like, you said, 221 00:13:44,500 --> 00:13:48,285 okay. They come on. Some people are caught up in, well, I don't 222 00:13:48,285 --> 00:13:51,645 even know how to reach out. I don't know what to say. Right? So the 223 00:13:51,645 --> 00:13:54,945 outreach piece is the next piece typically, and 224 00:13:55,485 --> 00:13:59,325 it has to be a nicely copywritten message, right, with social proof and 225 00:13:59,325 --> 00:14:03,120 other elements. So let's assume, like you said, they say yes. Alright. They 226 00:14:03,120 --> 00:14:06,720 come on. Now it's, we get 227 00:14:06,720 --> 00:14:10,400 into the questions typically, and you get this question a lot, I'm sure, too, which 228 00:14:10,400 --> 00:14:13,920 is, okay. How do I produce amazing content? What's, like, the 229 00:14:13,920 --> 00:14:17,235 technology setup? They get caught up in the technology setup. Right? 230 00:14:17,714 --> 00:14:21,075 And, so they're comfortable once a person comes 231 00:14:21,075 --> 00:14:24,755 on and, like, you're using Riverside. I, you 232 00:14:24,755 --> 00:14:28,535 know, I use Zoom simply back whenever 233 00:14:28,834 --> 00:14:32,630 I started over fifteen years ago, there was no Zoom or Riverside. So 234 00:14:32,630 --> 00:14:36,350 I think I was using Skype video at the time and coaching people on how 235 00:14:36,350 --> 00:14:39,730 to set up on their computer. But there's a lot of options. Right? There's StreamYard. 236 00:14:39,790 --> 00:14:43,570 There's Riverside. There's Zoom. I I honestly don't care what people use 237 00:14:43,685 --> 00:14:47,125 as long as they're comfortable with it and it's an easy experience for the for 238 00:14:47,125 --> 00:14:50,885 the guest. And then obviously a mic setup. Right? I'm 239 00:14:50,885 --> 00:14:54,165 using a a Yeti, Blue Yeti. What do you use? That looks like a nice 240 00:14:54,165 --> 00:14:57,390 mic. Is that a Rode? What is that? No. It's an Electrovoice RE 20. 241 00:14:57,550 --> 00:15:01,310 Okay. It's a old mic I got from my old Wall Street Journal 242 00:15:01,310 --> 00:15:05,090 radio. It looks nice. You know, you could get one. 243 00:15:05,390 --> 00:15:08,750 You know, I think I have an ATR 2,100 over there. It's like a hundred 244 00:15:08,750 --> 00:15:12,155 bucks you can get get one. So once you have someone on, you're comfortable with 245 00:15:12,155 --> 00:15:15,995 the setup, it's professional. You know, really, for me, 246 00:15:15,995 --> 00:15:19,515 it's having a great conversation, and being 247 00:15:19,515 --> 00:15:22,815 curious. Right? So the content piece and what's in the content, 248 00:15:23,480 --> 00:15:27,019 and how the interview goes is is paramount because you want the person 249 00:15:27,560 --> 00:15:31,399 leaving being like, you know, that Matthew's awesome. That was fun. 250 00:15:31,399 --> 00:15:34,860 That was fun to talk to, ask good questions. And so, 251 00:15:35,480 --> 00:15:39,305 it's the content piece, right, which is, you know, 252 00:15:39,305 --> 00:15:43,145 just being curious. I tell people I kinda again, they're they have 253 00:15:43,145 --> 00:15:46,665 a they're all in their own head around this stuff, which is, oh my god. 254 00:15:46,665 --> 00:15:49,649 I'm interviewing someone. Like, you know, you and I are used to this, and we 255 00:15:49,649 --> 00:15:53,329 just have conversations. But some people aren't. They just show up and they're nervous. I 256 00:15:53,329 --> 00:15:56,550 had a really successful lady who grew, 257 00:15:57,569 --> 00:16:01,170 you know, her business to, like, 60 locations. And, you 258 00:16:01,170 --> 00:16:04,795 know, I was shocked of, you know, that she was a little 259 00:16:04,795 --> 00:16:08,415 nervous for the interview part. Right? And so just making him feel comfortable 260 00:16:08,955 --> 00:16:12,415 in in having that conversation. Right? Now afterwards, 261 00:16:12,714 --> 00:16:16,475 like, the way I think of it broadly is how do I give 262 00:16:16,475 --> 00:16:19,455 as much as humanly possible for this person? Right? 263 00:16:20,189 --> 00:16:23,810 Because it's not about it's this is gonna sound weird, Matthew. Okay? 264 00:16:24,110 --> 00:16:27,470 I don't have someone on my show to get a 265 00:16:27,470 --> 00:16:31,089 client. I don't have show someone on my show to get a partner. 266 00:16:31,629 --> 00:16:34,954 Okay? What I do have someone on my show is my goal is to actually 267 00:16:34,954 --> 00:16:38,795 get them a client or to get them a partner, introduce them. 268 00:16:38,795 --> 00:16:42,154 Now if it's someone like we are talking, we help a lot of people in 269 00:16:42,154 --> 00:16:45,870 the b to b SaaS business, a lot of people in in in agency 270 00:16:45,930 --> 00:16:49,290 space, in manufacturing, in b two b, you know, type of 271 00:16:49,290 --> 00:16:52,970 space. I know if they're, you know, in the market or they 272 00:16:52,970 --> 00:16:56,810 know someone and if I have a SaaS founder on, it's more to make an 273 00:16:56,810 --> 00:17:00,029 introduction to them who could be a maybe a client or a partner. 274 00:17:00,605 --> 00:17:04,044 And that's my goal. Right? Because I'm just trying to give to them. I profile 275 00:17:04,044 --> 00:17:07,804 them. Obviously, the episode comes out. And so, like, I'm looking 276 00:17:07,804 --> 00:17:11,405 for those touch points of how I can give to that individual and further the 277 00:17:11,405 --> 00:17:15,200 relationship. Right? Because it's not, for me, it's not transactional. 278 00:17:15,420 --> 00:17:18,800 I'm not there. Obviously, if we do business together, awesome. 279 00:17:19,260 --> 00:17:23,100 But, my main goal is to just have those touch 280 00:17:23,100 --> 00:17:26,815 points and those gives. And the for me, one of the biggest touch points is 281 00:17:26,815 --> 00:17:30,654 obviously we we record the episode, then we push it out, as 282 00:17:30,654 --> 00:17:34,174 a separate blog post. Then we'll do a snippet of it, push it out on 283 00:17:34,174 --> 00:17:37,715 social. And we may do multiple snippets of it and push it out over social 284 00:17:38,174 --> 00:17:41,970 over a month, six months, a year. Then I'm looking at who I can 285 00:17:41,970 --> 00:17:45,730 introduce them to. Right? And so those touch points, and then if 286 00:17:45,730 --> 00:17:49,170 I'm in the area, like we talked about, I said, Matthew, if you're in Chicago, 287 00:17:49,170 --> 00:17:52,230 let me know. You know, like, if we're in the same city, I tell them 288 00:17:52,370 --> 00:17:56,135 and people do come through Chicago. So they're they'll contact me, like, 289 00:17:56,135 --> 00:17:59,975 hey. I'm here, and we'll maybe go to dinner or I'll get a group of 290 00:17:59,975 --> 00:18:02,635 entrepreneurs and go to dinner. I was just in Miami, 291 00:18:03,975 --> 00:18:07,415 for, an event, and I put together 50 292 00:18:07,415 --> 00:18:10,554 entrepreneurs, and we did a networking at a brewery. 293 00:18:10,960 --> 00:18:14,640 And these like, there was a bunch who were past podcast guests who I just 294 00:18:14,640 --> 00:18:18,080 reached out to and we actually touched you know, we're able to get that touch 295 00:18:18,080 --> 00:18:21,840 point in person and meet in person. So it goes beyond the like, 296 00:18:21,840 --> 00:18:25,434 you're saying, what do you do? Now, obviously, I make it 297 00:18:25,434 --> 00:18:28,155 known. They know what I do. Like, I don't need to, like, shove it in 298 00:18:28,155 --> 00:18:31,995 their face. You know? So they know what I do at that point, 299 00:18:31,995 --> 00:18:35,835 and it I kinda let it naturally flow. Not everyone's like that, but 300 00:18:35,835 --> 00:18:39,549 I that's just my my philosophy. It so you 301 00:18:39,549 --> 00:18:43,309 really are playing a long game. And and I don't mean to use game 302 00:18:43,309 --> 00:18:47,010 like this isn't a joke. Right? This is you you're not being inauthentic 303 00:18:47,149 --> 00:18:50,590 when you do these things, but, you know, that that's the language that we use 304 00:18:50,590 --> 00:18:54,325 to describe this. So this isn't about a short term return. Right? 305 00:18:54,385 --> 00:18:58,145 I'm not hiring RISE twenty five because I need to, you know, increase sales 306 00:18:58,145 --> 00:19:01,985 by 200,000 percent over the next twelve weeks, and, you 307 00:19:01,985 --> 00:19:05,045 guys are promising me that. This is how to 308 00:19:05,820 --> 00:19:08,559 grow and expand your network and community, 309 00:19:09,500 --> 00:19:13,179 which will eventually lead to more success and more 310 00:19:13,179 --> 00:19:16,620 opportunities down the road. That's totally fair to say. 311 00:19:16,620 --> 00:19:20,355 Yeah. So I'm curious then. So 312 00:19:20,355 --> 00:19:24,195 you've been doing this for quite some time now. Right? This isn't 313 00:19:24,195 --> 00:19:27,654 a a new thing for you. You've seen changes in podcasting. 314 00:19:28,195 --> 00:19:31,955 Has any of the changes in podcasting really changed your approach 315 00:19:31,955 --> 00:19:35,400 or your strategy, or or is it fairly constant 316 00:19:35,400 --> 00:19:38,860 because it's less about the technical 317 00:19:38,919 --> 00:19:42,679 nature of podcasting and more just about this is a 318 00:19:42,679 --> 00:19:46,380 great way to network and grow and 319 00:19:46,440 --> 00:19:50,215 meet people? Yeah. A %. Yeah. It it it, it's a 320 00:19:50,215 --> 00:19:53,435 good question. I can't say it has changed 321 00:19:54,055 --> 00:19:57,195 anything. I think it it, for 322 00:19:57,975 --> 00:20:01,655 for in in some respects, it's actually accelerated that thought process. You 323 00:20:01,655 --> 00:20:05,490 know? I remember, you know, what during COVID, people couldn't meet 324 00:20:05,490 --> 00:20:09,330 in person, and they were trying to find ways, which I 325 00:20:09,330 --> 00:20:12,890 think, you know, to you and me, it seemed pretty obvious. Like 326 00:20:13,010 --> 00:20:16,385 but people not everyone was using Zoom. Not everyone 327 00:20:16,845 --> 00:20:20,365 was using virtual meetings as frequently, as I 328 00:20:20,365 --> 00:20:24,205 was or you were. And so it some for some people, it's a 329 00:20:24,205 --> 00:20:27,885 novel concept. Like, they depended on networking groups in 330 00:20:27,885 --> 00:20:31,620 person. They depended on events in person, and they needed to find a 331 00:20:31,620 --> 00:20:35,060 way to really connect with people outside of that. So I 332 00:20:35,060 --> 00:20:38,900 think what I found, that COVID really 333 00:20:38,900 --> 00:20:42,340 accelerated that process and people were open and 334 00:20:42,340 --> 00:20:45,835 using those mediums, the the virtual mediums 335 00:20:45,975 --> 00:20:49,654 to actually connect. And we got a flood of people like, okay. I can't 336 00:20:49,654 --> 00:20:52,875 do all the stuff I was normally doing in person. What do I do? 337 00:20:53,335 --> 00:20:56,695 And so it was just the same stuff that we 338 00:20:56,695 --> 00:21:00,480 were, doing ourselves and and helping 339 00:21:00,860 --> 00:21:04,700 our clients do as well. Have you ever seen 340 00:21:04,700 --> 00:21:08,220 this not work? And if 341 00:21:08,220 --> 00:21:11,120 so, what was it that 342 00:21:11,740 --> 00:21:15,424 was not that I'm questioning the strategy, but maybe 343 00:21:15,424 --> 00:21:18,544 the the the person who was executing it. Right? Like, you guys have a game 344 00:21:18,544 --> 00:21:22,144 plan. You've seen it work. You've you've got the case studies. Right? You've got the 345 00:21:22,144 --> 00:21:25,345 proof. But I'm sure somebody came along, was like, I wanna do this. It didn't 346 00:21:25,345 --> 00:21:28,690 work. And, you know, I'm sure they've tried to blame you, but you're like, here's 347 00:21:28,690 --> 00:21:31,430 what really happened. Have you seen it? Oh, that's funny. 348 00:21:33,090 --> 00:21:36,630 No. No one ever blames no. Of course. Yeah. 349 00:21:39,250 --> 00:21:42,225 The way I think of it, Matthew, is that it's an if, 350 00:21:43,265 --> 00:21:46,164 it's a it's a when, not if. Okay? So, 351 00:21:47,985 --> 00:21:49,605 what I mean by that is, 352 00:21:51,505 --> 00:21:54,804 one, you know, when does it not work? Well, 353 00:21:55,184 --> 00:21:58,800 you're you're you're gonna hear my opinion here. When when someone's not as 354 00:21:58,800 --> 00:22:02,559 coachable, it doesn't work. When they there are certain elements that we want 355 00:22:02,559 --> 00:22:06,160 them to do, within the interview, before the 356 00:22:06,160 --> 00:22:09,460 interview, and the reach out. And so 357 00:22:10,125 --> 00:22:13,645 the when it doesn't work is they're not 358 00:22:13,645 --> 00:22:17,405 reaching out to the right people. One. Okay. So we're talking about the 359 00:22:17,405 --> 00:22:19,905 dream 200. People get, 360 00:22:21,645 --> 00:22:24,950 there's there's a little bit I I don't know if ego is too strong a 361 00:22:24,950 --> 00:22:28,650 word. I don't mean it in a negative sense, but, like, people are going after, 362 00:22:28,870 --> 00:22:32,570 like, big names, okay, in whatever 363 00:22:32,630 --> 00:22:36,390 industry or in all industries. Right? And they're focused on big 364 00:22:36,390 --> 00:22:39,290 names. What I have found with big names 365 00:22:40,514 --> 00:22:43,815 is what happens, they 366 00:22:45,475 --> 00:22:49,235 usually, people are like, oh, they have a big audience or big name. I find 367 00:22:49,235 --> 00:22:52,914 that the smaller the the guests who have smaller followings who aren't 368 00:22:52,914 --> 00:22:56,650 as big, quote, unquote, whatever big means, actually promote the 369 00:22:56,650 --> 00:23:00,410 episode more, get more views. And you're I see you nodding 370 00:23:00,410 --> 00:23:04,170 here because you you you can relate to this. When people just go after big 371 00:23:04,170 --> 00:23:07,975 name after big name after big name, they think it's going 372 00:23:07,975 --> 00:23:11,355 to result in all this audience and all these downloads, 373 00:23:11,495 --> 00:23:15,255 and that person's probably been on 30 other shows. Right? And 374 00:23:15,255 --> 00:23:19,095 they're probably not they're just busy. They're not gonna take the time to promote the 375 00:23:19,095 --> 00:23:22,720 episode like someone else would. So I see people 376 00:23:22,720 --> 00:23:26,080 going after and that that is one category. Like, when I think 377 00:23:26,080 --> 00:23:29,919 of five types of categories of types of guests or types of 378 00:23:29,919 --> 00:23:33,440 episodes, that is a a an important one to have 379 00:23:33,440 --> 00:23:37,075 authorities, big authorities. But they don't have to be like, a 380 00:23:37,075 --> 00:23:40,535 household name. They could just be a specific niche. 381 00:23:40,755 --> 00:23:43,415 Okay? I remember someone mentioned, 382 00:23:45,555 --> 00:23:48,915 the godfather of HR, Matthew, okay, on the on my 383 00:23:48,915 --> 00:23:52,570 podcast. Okay? And I was like, oh, who's the godfather of HR? 384 00:23:52,570 --> 00:23:56,410 Right? I've never heard of this person. And the thing is, in the HR 385 00:23:56,410 --> 00:24:00,090 community, people have heard of the person. But outside of it, 386 00:24:00,090 --> 00:24:03,230 they didn't. So it was interesting because, 387 00:24:05,275 --> 00:24:08,795 you know, having that person on was a big authority in certain 388 00:24:08,795 --> 00:24:12,495 spaces, but, you know, the thing is, 389 00:24:13,275 --> 00:24:16,895 they weren't like this huge name. I don't even know. 390 00:24:17,115 --> 00:24:20,650 Well, you know, to give an example, I don't know if 391 00:24:20,650 --> 00:24:24,170 someone is like Tony Robbins or something. Right? And, like, you know, Tony 392 00:24:24,170 --> 00:24:27,710 Robbins would be an amazing guest to have. I I love his stuff. 393 00:24:27,930 --> 00:24:31,210 I'm sure he I don't know if he's really gonna promote the episode afterwards because 394 00:24:31,210 --> 00:24:34,775 he's so busy. But, I had, Dave Ulrich 395 00:24:34,775 --> 00:24:38,455 on. Right? Who is someone called him 396 00:24:38,455 --> 00:24:41,995 the the godfather of HR. He had on he was 397 00:24:42,295 --> 00:24:46,050 super nice. So focusing on the wrong types of guests 398 00:24:46,130 --> 00:24:49,510 too much, I think, is a mistake I see people make. 399 00:24:51,410 --> 00:24:54,390 I see people, you know, kinda being a perfectionist. 400 00:24:55,810 --> 00:24:59,650 So they need to have everything perfect, for 401 00:24:59,650 --> 00:25:03,144 the show. So they're not reaching out enough to their 402 00:25:03,144 --> 00:25:06,985 network of people. They're really kind of, not doing 403 00:25:06,985 --> 00:25:10,365 as many episodes as they should. Right? Because in the end, 404 00:25:10,664 --> 00:25:14,160 if I if I have and I release, like, two to three episodes a week. 405 00:25:14,400 --> 00:25:17,860 Okay? And I have for probably a decade. 406 00:25:18,480 --> 00:25:21,620 If I have a hundred to a 50 people on my show, 407 00:25:22,240 --> 00:25:26,020 a hundred, you know, 50 relationships this year that I build further, 408 00:25:26,975 --> 00:25:30,655 you know, not all of them are gonna become partners or we're 409 00:25:30,655 --> 00:25:34,335 gonna form a deep relationship. Let's say 10% only do. Right? So we're 410 00:25:34,335 --> 00:25:38,015 only talking, like, 10 people. Well, someone's like, well, I'm gonna 411 00:25:38,015 --> 00:25:41,570 just do one a month, one episode a month. Well, 412 00:25:41,570 --> 00:25:45,010 that's 12 people. Right? So how many 413 00:25:45,010 --> 00:25:48,150 relationships are you building and furthering? 414 00:25:48,850 --> 00:25:52,545 You know, there's just less of a chance. Right? Now they'll 415 00:25:52,545 --> 00:25:55,684 they'll do the same in ten years that I will in one year. 416 00:25:56,225 --> 00:26:00,065 Okay? And so for me, it's a it's 417 00:26:00,065 --> 00:26:03,905 a it's a when. It's not an if situation. If they're 418 00:26:03,905 --> 00:26:07,360 focused on the right people, if they have, you know, the 419 00:26:07,360 --> 00:26:11,120 number of people that they're they're doing and then focused on the wrong 420 00:26:11,120 --> 00:26:14,880 things. Like, you mentioned the the metrics. Right? If someone 421 00:26:14,960 --> 00:26:18,725 I haven't looked at my metrics in I don't even 422 00:26:18,725 --> 00:26:22,325 know how long, nine years or something. Like, I have no idea what the metrics 423 00:26:22,325 --> 00:26:26,165 are but if someone's focused on the metrics, which is, in my opinion, 424 00:26:26,165 --> 00:26:29,845 vanity metrics, which is like how many likes did I get, how 425 00:26:29,845 --> 00:26:33,540 many views did I get. I'm looking at the relationship metrics like 426 00:26:33,700 --> 00:26:37,540 how many amazing relationships have I formed this past year from the 427 00:26:37,540 --> 00:26:41,000 podcast? So I think it's focusing on the wrong 428 00:26:41,780 --> 00:26:45,240 metrics, which is like audience or downloads 429 00:26:45,620 --> 00:26:49,365 or, you know, all of those things. And that's where I see people fail 430 00:26:49,365 --> 00:26:52,885 because, like, it it's they're never gonna have and someone said this 431 00:26:53,125 --> 00:26:56,804 I was listening to a podcast the other day. They said this perfectly. They go, 432 00:26:56,804 --> 00:27:00,070 no matter what my metrics are, I'm not gonna be happy. This is what the 433 00:27:00,070 --> 00:27:03,750 person said. They go, if I have a hundred listeners, I'm like, I want 200. 434 00:27:03,750 --> 00:27:06,870 If I have 10,000 listeners, I want 15,000. If I want 435 00:27:06,870 --> 00:27:10,629 20,000, you know, so those 436 00:27:10,629 --> 00:27:14,149 aren't the metrics that I look at. And so if someone's 437 00:27:14,149 --> 00:27:17,735 measuring their success on those metrics, 438 00:27:18,034 --> 00:27:21,575 it's gonna be very hard to be satisfied with that. 439 00:27:21,955 --> 00:27:25,235 Well, and we we know metrics can be gained too because there are people who 440 00:27:25,235 --> 00:27:28,500 are popping into our LinkedIn inboxes and Facebook who are saying, 441 00:27:29,140 --> 00:27:32,900 you know, I'll sell you 20,000 downloads. I'll say this. Nobody ever pops in your 442 00:27:32,900 --> 00:27:36,660 inbox saying, I will sell you 10 genuine relationships with people in your 443 00:27:36,660 --> 00:27:40,340 industry that are gonna make your life better. So, you know, that's, that's not a 444 00:27:40,340 --> 00:27:43,845 real product. And, you know, going back to your point about getting these bigger names, 445 00:27:43,845 --> 00:27:47,044 right, the Tony Robbins, everybody wants a Elon Musk or a Tim Cook on their 446 00:27:47,044 --> 00:27:50,885 show, I agree with you. One, these big name 447 00:27:50,885 --> 00:27:54,610 guests, they're not going to lead to long 448 00:27:54,610 --> 00:27:58,150 term sustainable audience growth. One, because that person 449 00:27:58,530 --> 00:28:02,210 probably isn't going to share it and, you 450 00:28:02,210 --> 00:28:06,045 know, talk about it in a genuine way that would actually lead to that 451 00:28:06,045 --> 00:28:09,085 kind of growth you're looking for. Maybe their publicist or their social seems like, oh, 452 00:28:09,085 --> 00:28:12,385 yeah. We were on the show. Yay. But more importantly, 453 00:28:13,085 --> 00:28:16,225 if if you get a Elon Musk on your show, 454 00:28:17,005 --> 00:28:20,605 you're going to get a huge number of people who are fans of 455 00:28:20,605 --> 00:28:24,450 Elon Musk. Right? They are going to track him from this podcast to 456 00:28:24,450 --> 00:28:27,590 this podcast to this podcast, and maybe, 457 00:28:28,289 --> 00:28:31,970 maybe you shave a few of those off to become regular listeners of 458 00:28:31,970 --> 00:28:35,409 yours, but they didn't come to your show for you. They came for 459 00:28:35,409 --> 00:28:39,015 him. And so I agree. Finding the 460 00:28:39,015 --> 00:28:42,635 right guest, the right guest that provide the value to your audience 461 00:28:43,415 --> 00:28:47,175 is way more important than finding the person with the most followers, the 462 00:28:47,175 --> 00:28:51,015 biggest name. Right? All all those vanity metrics that at the end 463 00:28:51,015 --> 00:28:54,750 of the day, that is just quantity and not quality for 464 00:28:54,750 --> 00:28:58,510 both you and for your audience. I mean, there is a 465 00:28:59,390 --> 00:29:02,910 so real quick. I just wanna piggyback on that, Matthew. I agree with 466 00:29:02,910 --> 00:29:06,534 that. I think that there is a place for those 467 00:29:06,534 --> 00:29:09,835 type of guests, like, a big authorities, 468 00:29:10,294 --> 00:29:13,975 you know, but the place for me is like, I've had the cofounder of 469 00:29:13,975 --> 00:29:17,575 Pixar and Atari and p ninety x and RXBAR and Quest 470 00:29:17,575 --> 00:29:21,390 Nutrition. The point of those is it's like when 471 00:29:21,390 --> 00:29:24,750 I'm reaching out, let's say I'm in the manufacturing space, if I reach out to 472 00:29:24,750 --> 00:29:28,270 a president of a manufacturing company, it's more from a social proof 473 00:29:28,270 --> 00:29:31,705 perspective. Right? I don't need dozens of 474 00:29:31,705 --> 00:29:35,225 these. Right? I need a couple that are like, oh, damn. This 475 00:29:35,225 --> 00:29:38,904 person's legit. Look at some of the guests he's had on, and 476 00:29:38,904 --> 00:29:42,664 it legitimizes it in a sense. So I think there is a 477 00:29:42,664 --> 00:29:46,420 place for those but not from, like, a gaining audience perspective, more from, 478 00:29:46,420 --> 00:29:50,020 like, a building more relationship from that space perspective. True. 479 00:29:50,020 --> 00:29:53,860 Yeah. Then, you know, again, also in a vanity perspective. Scarcity is available. There is 480 00:29:53,860 --> 00:29:57,460 some vanity. There's a social proof. There's social proof. No doubt. Right. 481 00:29:57,460 --> 00:30:01,160 Right. The big Tony Robbins Elon Musk will do more for your 482 00:30:01,534 --> 00:30:05,054 ego, vanity, you know, your, your 483 00:30:05,054 --> 00:30:08,895 marketing than it will for actual quality, audience growth, I I 484 00:30:08,895 --> 00:30:11,615 would say, in the long term, in most cases. Some people will do it well, 485 00:30:11,615 --> 00:30:14,995 most of us will not. As a reminder, we are chatting with Jeremy 486 00:30:15,215 --> 00:30:18,663 Weiss, cofounder of RISE twenty five. You can learn more at 487 00:30:18,663 --> 00:30:22,498 inspiredinsider.com. Jeremy, I have a feeling we could talk about this 488 00:30:22,498 --> 00:30:26,333 for four days if, we have the time, but, you know, you have lots 489 00:30:26,333 --> 00:30:29,945 of folks to meet and and, you know, build relationships with. I've got three 490 00:30:29,945 --> 00:30:32,985 last questions I wanna ask before we let you go. The first is, you know, 491 00:30:32,985 --> 00:30:36,505 since you have such a unique perspective on this space, I'm curious if there's any 492 00:30:36,505 --> 00:30:40,045 place where you would like to see additional improvement in podcasting, 493 00:30:40,265 --> 00:30:43,980 something that you're just like, god, I wish we as an industry did this better. 494 00:30:45,080 --> 00:30:48,700 You know, I I think, you know, you were mentioning 495 00:30:48,840 --> 00:30:52,680 this, subscribers download, those things 496 00:30:52,680 --> 00:30:56,515 is kind of like a black box. Right? You can't there's no visibility 497 00:30:56,895 --> 00:30:59,875 into that. Like, when you look at YouTube, right, 498 00:31:00,735 --> 00:31:04,115 you can go and see how many views are worth. There's, like, complete visibility 499 00:31:04,255 --> 00:31:08,015 there. Right? I find that I don't know if you get these 500 00:31:08,015 --> 00:31:11,680 these messages go, I'm a top 1% podcast. I have x 501 00:31:11,680 --> 00:31:15,440 number of down I can't prove or disprove any of those statements, what what 502 00:31:15,440 --> 00:31:18,580 people say. I think the metrics 503 00:31:18,880 --> 00:31:22,685 piece is, there's just not 504 00:31:22,685 --> 00:31:26,445 that same visibility, from 505 00:31:26,445 --> 00:31:30,285 that perspective. And and the thing is I don't even care about metrics in general 506 00:31:30,285 --> 00:31:33,885 personally, but people I think I've seen 507 00:31:33,885 --> 00:31:37,630 them like, I know from behind the 508 00:31:37,630 --> 00:31:41,470 scenes, they aren't huge and they're telling people, like, how big 509 00:31:41,470 --> 00:31:44,690 they are and how many downloads. So there isn't, like, a visibility 510 00:31:44,830 --> 00:31:48,190 there. Yeah. It'd be nice if 511 00:31:48,190 --> 00:31:51,885 if not only could it'd be nice to be able to 512 00:31:51,885 --> 00:31:55,585 verify people's stats. Right? You go to YouTube, you see views, you see subscribers. 513 00:31:56,365 --> 00:32:00,205 Podcast, it's if I share it, great. And also, 514 00:32:00,205 --> 00:32:03,860 you have to trust the one I'm sharing is true because it 515 00:32:03,860 --> 00:32:07,620 would not be beyond the reasonable doubt for people to lie about their podcast. That's 516 00:32:07,620 --> 00:32:11,399 not what it is. Yeah. I've I've seen it. 517 00:32:11,539 --> 00:32:15,380 Yeah. Is there any tech on your wish list? 518 00:32:15,380 --> 00:32:19,095 Again, you're not a podcasting perfectionist, but, 519 00:32:19,095 --> 00:32:22,855 you know, is there, is there a device or software that you're like, god, I 520 00:32:22,855 --> 00:32:26,315 I've been waiting in my hands on this or maybe more importantly, 521 00:32:26,695 --> 00:32:30,294 there was something that, you're like, man, I need somebody to make this to make 522 00:32:30,294 --> 00:32:33,960 my life easier. You know, there could be 523 00:32:33,960 --> 00:32:37,640 this, and I don't even know it. Matthew, so you'll you'll tell me if there 524 00:32:37,640 --> 00:32:41,320 is. Because I know there are companies that do 525 00:32:41,320 --> 00:32:44,220 this, but I just haven't really explored it that much. 526 00:32:46,375 --> 00:32:49,995 I know that, like, I've talked to people and 527 00:32:51,175 --> 00:32:54,955 sponsoring is kind of fragmented. Right? So, like, 528 00:32:55,335 --> 00:32:58,955 if, there's only certain companies, 529 00:33:00,290 --> 00:33:04,050 and I know there's a couple, I'm blanking on the name that actually 530 00:33:04,050 --> 00:33:05,910 sold to a larger company, but, 531 00:33:07,490 --> 00:33:11,090 something for, like, smaller shows that they can 532 00:33:11,090 --> 00:33:14,765 get and do either exchange or pay to, 533 00:33:15,785 --> 00:33:18,125 you know, sponsor on each other's podcasts. 534 00:33:19,785 --> 00:33:23,465 I know there's some companies out there, but I don't know. Usually, 535 00:33:23,465 --> 00:33:27,305 what I've seen is they're just larger companies that are on there that 536 00:33:27,305 --> 00:33:31,070 will sponsor, and they're not so much focused 537 00:33:31,070 --> 00:33:34,429 on the quality. They're it's more just based on the numbers. Like, oh, we're paying 538 00:33:34,429 --> 00:33:37,789 x number of 10,000 downloads or something like 539 00:33:37,789 --> 00:33:41,630 that. So Yeah. That that stuff does exist out there. I I 540 00:33:41,630 --> 00:33:44,067 can't remember the name of them right now, but there have been a few of 541 00:33:44,067 --> 00:33:47,885 those. Some of them have been acquired and, you know, 542 00:33:47,945 --> 00:33:51,785 changed. And some of them, I think they wanna do exactly what you say, 543 00:33:51,785 --> 00:33:55,545 but they run into the problem that we just talked about, which is, oh, you 544 00:33:55,545 --> 00:33:58,820 know, I wanna promote my show with this other person. This person claims they get 545 00:33:58,820 --> 00:34:02,120 15,000 downloads, but, you know, 546 00:34:02,420 --> 00:34:06,020 when push came to shove, they were getting 20. Right? So it it 547 00:34:06,020 --> 00:34:09,300 it there was trust issues there, but I I agree that would be nice to 548 00:34:09,300 --> 00:34:13,125 have a a good platform like that. Lastly, are there any podcasts on 549 00:34:13,125 --> 00:34:15,605 your playlist that you have to listen to? Any that, 550 00:34:17,525 --> 00:34:21,364 you know, you just you won't let an episode of the show go by, 551 00:34:21,364 --> 00:34:24,645 or if you a new episode comes out, you're stopping what you're doing and listening 552 00:34:24,645 --> 00:34:28,139 to that instead? It's funny. 553 00:34:28,619 --> 00:34:32,300 I listen to everything on YouTube. So and, usually, 554 00:34:32,300 --> 00:34:35,980 I'm listening to it because I'm researching guests. Right? And 555 00:34:35,980 --> 00:34:39,659 so I'm listening to a lot of different types of podcasts. So I do 556 00:34:39,820 --> 00:34:43,304 I have listened to, Jason Swank's podcast. He 557 00:34:43,304 --> 00:34:47,145 specializes in digital agencies. I may have 558 00:34:47,145 --> 00:34:50,425 listened to, I'll admit it to you. I don't know if I'll admit it to 559 00:34:50,425 --> 00:34:54,105 him. His head will get big. But maybe, like, 350 or so 560 00:34:54,105 --> 00:34:57,839 episodes of his show. He's been doing it for a long time. I listen 561 00:34:57,839 --> 00:35:01,599 to John Corcoran's show, Smart Business Revolution. I 562 00:35:01,599 --> 00:35:05,200 listen to Jordan Harbinger's show. He's got a lot of really 563 00:35:05,200 --> 00:35:08,800 interesting guests. He does a lot of research, as well for 564 00:35:08,800 --> 00:35:12,175 his show, and just whatever 565 00:35:12,235 --> 00:35:15,615 else, when I'm researching, I'll stumble across 566 00:35:16,155 --> 00:35:19,835 other specific niche. So I'm looking more for like, at the guest 567 00:35:19,835 --> 00:35:23,435 than the show. So if I'm like, okay. I'm researching top 568 00:35:23,435 --> 00:35:27,180 people in, you know, agency space, I'll I'll 569 00:35:27,180 --> 00:35:30,800 research that and, listen to a couple episodes. 570 00:35:31,980 --> 00:35:35,740 Right. Very good. Well, once again, we have been 571 00:35:35,740 --> 00:35:39,515 chatting with Jeremy Weiss. He's the cofounder of Rise twenty 572 00:35:39,515 --> 00:35:41,275 five Media. You can learn more about them at 573 00:35:41,275 --> 00:35:44,795 inspiredinsider.com. And, 574 00:35:44,795 --> 00:35:48,474 yes, if you're someone out there who is thinking about how do I really use 575 00:35:48,474 --> 00:35:52,060 podcasting to grow my influence, 576 00:35:52,120 --> 00:35:55,880 grow my network, grow just me as a person, and then see 577 00:35:55,880 --> 00:35:59,640 where that can lead you. I I cannot stress that 578 00:35:59,640 --> 00:36:03,215 Jeremy's, firm is a great place to start with that with that question. 579 00:36:03,215 --> 00:36:06,975 So, Jeremy, good to see you. Thank you for joining me. Thanks for 580 00:36:06,975 --> 00:36:10,675 having me. Thanks for joining us today on Podcasting Tech. 581 00:36:11,055 --> 00:36:14,815 There are links to all the hardware and software that help power our guest 582 00:36:14,815 --> 00:36:15,795 content and 583 00:36:16,080 --> 00:36:21,600 tech.com. 584 00:36:21,600 --> 00:36:24,880 You can also subscribe to the show on your favorite platform, connect with us on 585 00:36:24,880 --> 00:36:28,720 social media, and even leave a rating and review while you're there. Thanks, and 586 00:36:28,720 --> 00:36:31,300 we'll see you next time on Podcasting Tech.