Welcome to Podcasting Tech, a podcast that equips busy

entrepreneurs engaged in podcasting with proven and cost effective

solutions for achieving a professional sound and appearance. I'm

Matthew Passi, your host and a fifteen year veteran in the podcasting

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podcast platform, and join us on this exciting journey to unlock the full

potential of your podcast. Not

everybody uses a podcast the exact same way. In fact, when you ask

folks, how do you measure success of a podcast? You know, ask 10

people, get 11 different answers. And our guest

today was one of the first people who I who I know really

took one of those more unique strategies and turned it into

a, you know, full grown podcasting business and strategy for

clients and one that I've seen done on a smaller scale, but not to their

level and excited to get into it today. We are chatting with Jeremy

Weiss. He's the cofounder of RISE twenty five Media. You can learn more about

them at inspireinsider.com. Jeremy, it is great to see you and

chat with you today. Matthew, thanks for having me. Great to see you.

And even though he doesn't want me to say this, he is actually doctor Jeremy

Weiss. He was a he is a chiropractor, was a chiropractor.

So the question becomes, how do you go from doctor Jeremy Weiss to, you know,

running a successful podcasting company, RISE

twenty five? So, you know, it's

funny. In chiropractic school, ever since I was little, my

dad suffered with neck pain, and the only thing that helped helped him over

time, even though he went to lots of doctors, was a chiropractor. So I decided

early on, you know, I'm really into natural health.

I, you know, I decided to do that as a profession.

Going through chiropractic school, they don't teach you anything in business. Like, I think a

lot of medical professions or if you're in law, whatever, it

is professional school. They're not talking about business. Right? So when I got out of

school, I knew how to be a chiropractor. I didn't really

know how to run a business. So I was going to these marketing and,

at that time, we're talking about, like,

02/1967, these marketing conferences and

some of them were Internet marketing conferences. You know, this thing

called the lab and how you market online, and I

stumbled across some early on people doing

podcasting. Right? And I I don't even know at the time if we called

it podcasting. I think it was called, like, online interviews or something.

And it, like, was the perfect mix of my personality

of curiosity, professional development,

forming amazing relationships, and content. And so I

started, podcasting at the time and and,

you know, what happened was and this was not about the health profession. What

happened was people started coming to me at that time asking me to help

them, launch and run their podcast. Right? And so I'm

like, sure. At that point, I built up a small

team because, obviously, I was running a chiropractic practice full time. I couldn't do

all the things, that I needed to do. And so I

started helping people from the strategy,

piece and and then all the back end related

execution stuff. And so by accident, that turned into a separate

business. Actually, I met my business partner,

and you could probably appreciate this, Matthew. The, I tell

people everything, almost everything good in my life tracks back to a

podcast. Okay? Like, I did not meet my wife on a podcast, of course.

Jordan Harbinger actually he's he runs Jordan Jordan Harbinger

show. I think that he gets upwards of $10,000,000 a month. Did

actually meet his wife through the podcast his podcast.

And I think he told the story on my podcast at some point. But

I did not meet my wife, but I did meet my business partner,

through podcasting because he, John Corcoran, was early on the podcasting

too. And I've met some best friends. I've

gone to people's weddings. I've gone on family vacations with people I've met through the

podcast. So that's kind of how it started, and,

it took it took on a life of its own. Eventually, I

exited the chiropractic business and focused full time on RISE

twenty five, helping businesses with podcasts.

Excellent. I I love the the idea of all the good things that have happened

happened, you know, through someone you met on a podcast. That's how we met. Right?

I mean, that's really how we met. We met through a podcast client. Right? Very

famously, there's a gentleman, Dave Jackson, the podcasting space who, you

know, he would say because my podcast, and He would have people tell stories of,

you know, amazing and great things that have happened to them because of because they

had a podcast, and so I always love hearing about that.

So RISE 25, you know, as we were getting ready to hit record and I

was telling you, right, we added this and we can clean this up and all

that stuff, and you said, whatever, you know, whatever we say, just let it out

there, you know, the the least amount of work possible. And it's

because your approach to podcasting, your approach to

how businesses, how professionals can get the most out of podcasting,

differs greatly from what is the mainstream focus.

Right? For most podcasting, the mainstream focus is

largest audience possible, whether that's to monetize that

audience or whether it's to sell products to that audience, build

your, you know, huge, audience space so you can do other things with

them. And and we've talked about it on this show too plenty of times, and

I've done it personally, but not all podcasters care about the audience.

Sometimes the the real focus is really the other person on the microphone.

So tell me a little bit about your approach to podcasting and

how your clients and how you've seen that return on investment

through this medium. Yeah. That's a great question.

And, sometimes, Matthew, I don't even realize that not

everyone thinks like this. I'm like, okay. This is normal. But

the the first part of what you said, I believe, you know, the medium of

podcasting is amazing because it's really an authentic conversation.

And so that's why I was like, just keep it in. Like,

I like I think when people have

blemishes, they're vulnerable, or they say things that like, I've

mispronounced my name on my podcast before. Like, how is that possible? Well, I just

leave it all in because who cares? It's fine.

Right? People make mistakes, and it's fine to leave it

all in there. So I believe because, you know, some of our clients

also, they they have they got to where they are because they have a perfectionist

sometimes mentality and they want everything perfect. And

and I'm similar. Right? But I've just learned

to let it flow. It's it's fine. This medium is

an authentic conversation. And then, yeah, what you said about the

largest audience, we do have to and when I'm

talking, I'm really talking from a b to b podcasting standpoint.

Right? So, like, if someone has, like, a comedy podcast or a

true crime podcast, they really do, a lot of times, need

audience, to, you

know, to kind of push their initiatives forward. But when

I'm talking about, like, a b to b business and they

probably have a larger client lifetime value, for

me, the relationships are key. It's not about the audience. It's

not about the quantity. It's about the quality. Right? So, like,

if we're working with, you know, a b to b SaaS company

that specializes in ecommerce, for instance. Right? As an example,

if they get in front of a million people, yeah, they could probably sell ads

or if they get in front of, like, 10,000 people or something. But for

them, if they sell a software software and the average client

lifetime value for them is $10.20, $30.40,

$50,000, you know, they really just wanna get

in front of the niche of ecommerce people. Right? So

the audience, it's more of a quality than the

quantity piece. And so you said it, you know,

what we really talk about and think about is

our relationships. And for me, the number one thing in

my life is a way looking at ways how I can give to my best

relationships. And you're the same. Right? I've found no better

way to profile the people and companies I admire and

share with the world what they're working on on my podcast, and I could form

a deeper relationship. Like, after this, like, we've known each other, but we will have

a deeper relationship after the show. We get to

chitchat and talk, you know, for however long.

Right? And so it's about relationships, and so that's the way I think about

it. And, you know, we talk about kinda our five

steps to profit with a podcast, and I'm talking about b to b podcast.

And the first step of that, process is

really to create a dream two hundred. You know? And some people think of

dream two hundred as, like, clients.

We kind of think of it as, yeah, it could be clients, potential

clients. It could also be strategic and referral partners. It could

be big authorities in a specific space, arena. Like, if

someone's in ecommerce or someone's in, you know, focus on dentists or

someone focus on whatever genre they focus in on. And so

that's kind of what we think about is all those amazing

relationships in that specific niche that would be

valuable to connect with, not only from, you know,

obviously, you confer business back and forth, maybe, someone becomes

a client, but also from a professional development standpoint. I've learned a lot

in different industries that I've taken into my industry,

from the podcast as well. So you

say a a dream 200, and that doesn't always have to

be your your target customers

or your target clients. I I I don't know if I could come

up with a dream 200. Like, where where does that list come from for a

lot of people? Who you know, is it am I actually giving you specific

names? Bob Smith, you know, Al Jensen,

Jane Doe. Totally. Well, we we'll you know, the first

stage when we work with someone is we help them develop that dream

200, but I'll give you a few examples. Right? Now there's warm

and there's cold. So I'll kinda separate them out. Right? So you have a lot

of warm relationships over the past decade

that, would fall into this category. Right? So we wanna

explore those first, which is warm. But when we think of

cold, I'll give you some examples. Right? There's some common

trends that we see from, like, thinking of Dream 200 cold

relationships. Right? So we think of who are,

consultants consultants or practice management groups in your industry.

Who are some trade associations, conferences,

software people are using. Like, an example, like so I'll just say from the

chiropractic niche. Let's say there was a digital agency

and they focused on service professionals. And I know digital agencies

that literally only focus on dentists or only focus on

chiropractors. Right? Let's take the chiropractor niche. Well, there's,

you know, a lot of practice management groups in the chiropractic

industry, and these and I know because I've been a part of them. These practice

management groups, people are paying a thousand a

month. You know, they've been maybe paying 10,000 a year,

20,000, 30 thousand. Right? They take their business seriously.

Right? So if I could actually,

you know, form relationships with some of these people who run these practice management

groups, they have control of these

reservoir of chiropractors. Right? And they I've, you

know, I've seen people they could speak on stage at one of the conferences. They

could do a webinar for them. There's all their ways they can collaborate. Right? So,

we look at those categories to think of and brainstorm

because most people in math here are like you. You're like, I don't know if

I have I guarantee you, like, when I'm talking to someone, like, I don't someone

has come to me, like, we only have we don't they were in oil and

gas. We only have we know we only have

232 potential clients in the space.

Okay? Like, there's nothing else beyond that. And I'm like,

okay. I'll play with you. I'll play along. Let's do

this. Right? But once we got done with the process, we're like, okay.

There's a lot more people in the space than maybe

potential clients too. Right? So there's consultants in the

oil and gas that don't do what this company does, you know,

that has lots of clients in the space. So there's those are the categories

we think about to kinda brainstorm under, to

get that list of people, you know, in the in the

industry or kind of the prefer. And so I

imagine, right, you make this list of 200 people and the idea is to then

see if these folks will come on, you know, be a guest on the podcast.

But I'm guessing that being a guest on the podcast is

like the smallest part of the puzzle.

Right? Like, what is it actually what's actually gonna happen

if I make this list of 200 and say the first ten people, you

know, say yes? Like, where does it go from, great. You've been on the podcast.

Now what? Yeah. So yeah. So the first step,

obviously, create that dream 200. The second step is the

outreach. People fail with the outreach. Right? Like, you said,

okay. They come on. Some people are caught up in, well, I don't

even know how to reach out. I don't know what to say. Right? So the

outreach piece is the next piece typically, and

it has to be a nicely copywritten message, right, with social proof and

other elements. So let's assume, like you said, they say yes. Alright. They

come on. Now it's, we get

into the questions typically, and you get this question a lot, I'm sure, too, which

is, okay. How do I produce amazing content? What's, like, the

technology setup? They get caught up in the technology setup. Right?

And, so they're comfortable once a person comes

on and, like, you're using Riverside. I, you

know, I use Zoom simply back whenever

I started over fifteen years ago, there was no Zoom or Riverside. So

I think I was using Skype video at the time and coaching people on how

to set up on their computer. But there's a lot of options. Right? There's StreamYard.

There's Riverside. There's Zoom. I I honestly don't care what people use

as long as they're comfortable with it and it's an easy experience for the for

the guest. And then obviously a mic setup. Right? I'm

using a a Yeti, Blue Yeti. What do you use? That looks like a nice

mic. Is that a Rode? What is that? No. It's an Electrovoice RE 20.

Okay. It's a old mic I got from my old Wall Street Journal

radio. It looks nice. You know, you could get one.

You know, I think I have an ATR 2,100 over there. It's like a hundred

bucks you can get get one. So once you have someone on, you're comfortable with

the setup, it's professional. You know, really, for me,

it's having a great conversation, and being

curious. Right? So the content piece and what's in the content,

and how the interview goes is is paramount because you want the person

leaving being like, you know, that Matthew's awesome. That was fun.

That was fun to talk to, ask good questions. And so,

it's the content piece, right, which is, you know,

just being curious. I tell people I kinda again, they're they have

a they're all in their own head around this stuff, which is, oh my god.

I'm interviewing someone. Like, you know, you and I are used to this, and we

just have conversations. But some people aren't. They just show up and they're nervous. I

had a really successful lady who grew,

you know, her business to, like, 60 locations. And, you

know, I was shocked of, you know, that she was a little

nervous for the interview part. Right? And so just making him feel comfortable

in in having that conversation. Right? Now afterwards,

like, the way I think of it broadly is how do I give

as much as humanly possible for this person? Right?

Because it's not about it's this is gonna sound weird, Matthew. Okay?

I don't have someone on my show to get a

client. I don't have show someone on my show to get a partner.

Okay? What I do have someone on my show is my goal is to actually

get them a client or to get them a partner, introduce them.

Now if it's someone like we are talking, we help a lot of people in

the b to b SaaS business, a lot of people in in in agency

space, in manufacturing, in b two b, you know, type of

space. I know if they're, you know, in the market or they

know someone and if I have a SaaS founder on, it's more to make an

introduction to them who could be a maybe a client or a partner.

And that's my goal. Right? Because I'm just trying to give to them. I profile

them. Obviously, the episode comes out. And so, like, I'm looking

for those touch points of how I can give to that individual and further the

relationship. Right? Because it's not, for me, it's not transactional.

I'm not there. Obviously, if we do business together, awesome.

But, my main goal is to just have those touch

points and those gives. And the for me, one of the biggest touch points is

obviously we we record the episode, then we push it out, as

a separate blog post. Then we'll do a snippet of it, push it out on

social. And we may do multiple snippets of it and push it out over social

over a month, six months, a year. Then I'm looking at who I can

introduce them to. Right? And so those touch points, and then if

I'm in the area, like we talked about, I said, Matthew, if you're in Chicago,

let me know. You know, like, if we're in the same city, I tell them

and people do come through Chicago. So they're they'll contact me, like,

hey. I'm here, and we'll maybe go to dinner or I'll get a group of

entrepreneurs and go to dinner. I was just in Miami,

for, an event, and I put together 50

entrepreneurs, and we did a networking at a brewery.

And these like, there was a bunch who were past podcast guests who I just

reached out to and we actually touched you know, we're able to get that touch

point in person and meet in person. So it goes beyond the like,

you're saying, what do you do? Now, obviously, I make it

known. They know what I do. Like, I don't need to, like, shove it in

their face. You know? So they know what I do at that point,

and it I kinda let it naturally flow. Not everyone's like that, but

I that's just my my philosophy. It so you

really are playing a long game. And and I don't mean to use game

like this isn't a joke. Right? This is you you're not being inauthentic

when you do these things, but, you know, that that's the language that we use

to describe this. So this isn't about a short term return. Right?

I'm not hiring RISE twenty five because I need to, you know, increase sales

by 200,000 percent over the next twelve weeks, and, you

guys are promising me that. This is how to

grow and expand your network and community,

which will eventually lead to more success and more

opportunities down the road. That's totally fair to say.

Yeah. So I'm curious then. So

you've been doing this for quite some time now. Right? This isn't

a a new thing for you. You've seen changes in podcasting.

Has any of the changes in podcasting really changed your approach

or your strategy, or or is it fairly constant

because it's less about the technical

nature of podcasting and more just about this is a

great way to network and grow and

meet people? Yeah. A %. Yeah. It it it, it's a

good question. I can't say it has changed

anything. I think it it, for

for in in some respects, it's actually accelerated that thought process. You

know? I remember, you know, what during COVID, people couldn't meet

in person, and they were trying to find ways, which I

think, you know, to you and me, it seemed pretty obvious. Like

but people not everyone was using Zoom. Not everyone

was using virtual meetings as frequently, as I

was or you were. And so it some for some people, it's a

novel concept. Like, they depended on networking groups in

person. They depended on events in person, and they needed to find a

way to really connect with people outside of that. So I

think what I found, that COVID really

accelerated that process and people were open and

using those mediums, the the virtual mediums

to actually connect. And we got a flood of people like, okay. I can't

do all the stuff I was normally doing in person. What do I do?

And so it was just the same stuff that we

were, doing ourselves and and helping

our clients do as well. Have you ever seen

this not work? And if

so, what was it that

was not that I'm questioning the strategy, but maybe

the the the person who was executing it. Right? Like, you guys have a game

plan. You've seen it work. You've you've got the case studies. Right? You've got the

proof. But I'm sure somebody came along, was like, I wanna do this. It didn't

work. And, you know, I'm sure they've tried to blame you, but you're like, here's

what really happened. Have you seen it? Oh, that's funny.

No. No one ever blames no. Of course. Yeah.

The way I think of it, Matthew, is that it's an if,

it's a it's a when, not if. Okay? So,

what I mean by that is,

one, you know, when does it not work? Well,

you're you're you're gonna hear my opinion here. When when someone's not as

coachable, it doesn't work. When they there are certain elements that we want

them to do, within the interview, before the

interview, and the reach out. And so

the when it doesn't work is they're not

reaching out to the right people. One. Okay. So we're talking about the

dream 200. People get,

there's there's a little bit I I don't know if ego is too strong a

word. I don't mean it in a negative sense, but, like, people are going after,

like, big names, okay, in whatever

industry or in all industries. Right? And they're focused on big

names. What I have found with big names

is what happens, they

usually, people are like, oh, they have a big audience or big name. I find

that the smaller the the guests who have smaller followings who aren't

as big, quote, unquote, whatever big means, actually promote the

episode more, get more views. And you're I see you nodding

here because you you you can relate to this. When people just go after big

name after big name after big name, they think it's going

to result in all this audience and all these downloads,

and that person's probably been on 30 other shows. Right? And

they're probably not they're just busy. They're not gonna take the time to promote the

episode like someone else would. So I see people

going after and that that is one category. Like, when I think

of five types of categories of types of guests or types of

episodes, that is a a an important one to have

authorities, big authorities. But they don't have to be like, a

household name. They could just be a specific niche.

Okay? I remember someone mentioned,

the godfather of HR, Matthew, okay, on the on my

podcast. Okay? And I was like, oh, who's the godfather of HR?

Right? I've never heard of this person. And the thing is, in the HR

community, people have heard of the person. But outside of it,

they didn't. So it was interesting because,

you know, having that person on was a big authority in certain

spaces, but, you know, the thing is,

they weren't like this huge name. I don't even know.

Well, you know, to give an example, I don't know if

someone is like Tony Robbins or something. Right? And, like, you know, Tony

Robbins would be an amazing guest to have. I I love his stuff.

I'm sure he I don't know if he's really gonna promote the episode afterwards because

he's so busy. But, I had, Dave Ulrich

on. Right? Who is someone called him

the the godfather of HR. He had on he was

super nice. So focusing on the wrong types of guests

too much, I think, is a mistake I see people make.

I see people, you know, kinda being a perfectionist.

So they need to have everything perfect, for

the show. So they're not reaching out enough to their

network of people. They're really kind of, not doing

as many episodes as they should. Right? Because in the end,

if I if I have and I release, like, two to three episodes a week.

Okay? And I have for probably a decade.

If I have a hundred to a 50 people on my show,

a hundred, you know, 50 relationships this year that I build further,

you know, not all of them are gonna become partners or we're

gonna form a deep relationship. Let's say 10% only do. Right? So we're

only talking, like, 10 people. Well, someone's like, well, I'm gonna

just do one a month, one episode a month. Well,

that's 12 people. Right? So how many

relationships are you building and furthering?

You know, there's just less of a chance. Right? Now they'll

they'll do the same in ten years that I will in one year.

Okay? And so for me, it's a it's

a it's a when. It's not an if situation. If they're

focused on the right people, if they have, you know, the

number of people that they're they're doing and then focused on the wrong

things. Like, you mentioned the the metrics. Right? If someone

I haven't looked at my metrics in I don't even

know how long, nine years or something. Like, I have no idea what the metrics

are but if someone's focused on the metrics, which is, in my opinion,

vanity metrics, which is like how many likes did I get, how

many views did I get. I'm looking at the relationship metrics like

how many amazing relationships have I formed this past year from the

podcast? So I think it's focusing on the wrong

metrics, which is like audience or downloads

or, you know, all of those things. And that's where I see people fail

because, like, it it's they're never gonna have and someone said this

I was listening to a podcast the other day. They said this perfectly. They go,

no matter what my metrics are, I'm not gonna be happy. This is what the

person said. They go, if I have a hundred listeners, I'm like, I want 200.

If I have 10,000 listeners, I want 15,000. If I want

20,000, you know, so those

aren't the metrics that I look at. And so if someone's

measuring their success on those metrics,

it's gonna be very hard to be satisfied with that.

Well, and we we know metrics can be gained too because there are people who

are popping into our LinkedIn inboxes and Facebook who are saying,

you know, I'll sell you 20,000 downloads. I'll say this. Nobody ever pops in your

inbox saying, I will sell you 10 genuine relationships with people in your

industry that are gonna make your life better. So, you know, that's, that's not a

real product. And, you know, going back to your point about getting these bigger names,

right, the Tony Robbins, everybody wants a Elon Musk or a Tim Cook on their

show, I agree with you. One, these big name

guests, they're not going to lead to long

term sustainable audience growth. One, because that person

probably isn't going to share it and, you

know, talk about it in a genuine way that would actually lead to that

kind of growth you're looking for. Maybe their publicist or their social seems like, oh,

yeah. We were on the show. Yay. But more importantly,

if if you get a Elon Musk on your show,

you're going to get a huge number of people who are fans of

Elon Musk. Right? They are going to track him from this podcast to

this podcast to this podcast, and maybe,

maybe you shave a few of those off to become regular listeners of

yours, but they didn't come to your show for you. They came for

him. And so I agree. Finding the

right guest, the right guest that provide the value to your audience

is way more important than finding the person with the most followers, the

biggest name. Right? All all those vanity metrics that at the end

of the day, that is just quantity and not quality for

both you and for your audience. I mean, there is a

so real quick. I just wanna piggyback on that, Matthew. I agree with

that. I think that there is a place for those

type of guests, like, a big authorities,

you know, but the place for me is like, I've had the cofounder of

Pixar and Atari and p ninety x and RXBAR and Quest

Nutrition. The point of those is it's like when

I'm reaching out, let's say I'm in the manufacturing space, if I reach out to

a president of a manufacturing company, it's more from a social proof

perspective. Right? I don't need dozens of

these. Right? I need a couple that are like, oh, damn. This

person's legit. Look at some of the guests he's had on, and

it legitimizes it in a sense. So I think there is a

place for those but not from, like, a gaining audience perspective, more from,

like, a building more relationship from that space perspective. True.

Yeah. Then, you know, again, also in a vanity perspective. Scarcity is available. There is

some vanity. There's a social proof. There's social proof. No doubt. Right.

Right. The big Tony Robbins Elon Musk will do more for your

ego, vanity, you know, your, your

marketing than it will for actual quality, audience growth, I I

would say, in the long term, in most cases. Some people will do it well,

most of us will not. As a reminder, we are chatting with Jeremy

Weiss, cofounder of RISE twenty five. You can learn more at

inspiredinsider.com. Jeremy, I have a feeling we could talk about this

for four days if, we have the time, but, you know, you have lots

of folks to meet and and, you know, build relationships with. I've got three

last questions I wanna ask before we let you go. The first is, you know,

since you have such a unique perspective on this space, I'm curious if there's any

place where you would like to see additional improvement in podcasting,

something that you're just like, god, I wish we as an industry did this better.

You know, I I think, you know, you were mentioning

this, subscribers download, those things

is kind of like a black box. Right? You can't there's no visibility

into that. Like, when you look at YouTube, right,

you can go and see how many views are worth. There's, like, complete visibility

there. Right? I find that I don't know if you get these

these messages go, I'm a top 1% podcast. I have x

number of down I can't prove or disprove any of those statements, what what

people say. I think the metrics

piece is, there's just not

that same visibility, from

that perspective. And and the thing is I don't even care about metrics in general

personally, but people I think I've seen

them like, I know from behind the

scenes, they aren't huge and they're telling people, like, how big

they are and how many downloads. So there isn't, like, a visibility

there. Yeah. It'd be nice if

if not only could it'd be nice to be able to

verify people's stats. Right? You go to YouTube, you see views, you see subscribers.

Podcast, it's if I share it, great. And also,

you have to trust the one I'm sharing is true because it

would not be beyond the reasonable doubt for people to lie about their podcast. That's

not what it is. Yeah. I've I've seen it.

Yeah. Is there any tech on your wish list?

Again, you're not a podcasting perfectionist, but,

you know, is there, is there a device or software that you're like, god, I

I've been waiting in my hands on this or maybe more importantly,

there was something that, you're like, man, I need somebody to make this to make

my life easier. You know, there could be

this, and I don't even know it. Matthew, so you'll you'll tell me if there

is. Because I know there are companies that do

this, but I just haven't really explored it that much.

I know that, like, I've talked to people and

sponsoring is kind of fragmented. Right? So, like,

if, there's only certain companies,

and I know there's a couple, I'm blanking on the name that actually

sold to a larger company, but,

something for, like, smaller shows that they can

get and do either exchange or pay to,

you know, sponsor on each other's podcasts.

I know there's some companies out there, but I don't know. Usually,

what I've seen is they're just larger companies that are on there that

will sponsor, and they're not so much focused

on the quality. They're it's more just based on the numbers. Like, oh, we're paying

x number of 10,000 downloads or something like

that. So Yeah. That that stuff does exist out there. I I

can't remember the name of them right now, but there have been a few of

those. Some of them have been acquired and, you know,

changed. And some of them, I think they wanna do exactly what you say,

but they run into the problem that we just talked about, which is, oh, you

know, I wanna promote my show with this other person. This person claims they get

15,000 downloads, but, you know,

when push came to shove, they were getting 20. Right? So it it

it there was trust issues there, but I I agree that would be nice to

have a a good platform like that. Lastly, are there any podcasts on

your playlist that you have to listen to? Any that,

you know, you just you won't let an episode of the show go by,

or if you a new episode comes out, you're stopping what you're doing and listening

to that instead? It's funny.

I listen to everything on YouTube. So and, usually,

I'm listening to it because I'm researching guests. Right? And

so I'm listening to a lot of different types of podcasts. So I do

I have listened to, Jason Swank's podcast. He

specializes in digital agencies. I may have

listened to, I'll admit it to you. I don't know if I'll admit it to

him. His head will get big. But maybe, like, 350 or so

episodes of his show. He's been doing it for a long time. I listen

to John Corcoran's show, Smart Business Revolution. I

listen to Jordan Harbinger's show. He's got a lot of really

interesting guests. He does a lot of research, as well for

his show, and just whatever

else, when I'm researching, I'll stumble across

other specific niche. So I'm looking more for like, at the guest

than the show. So if I'm like, okay. I'm researching top

people in, you know, agency space, I'll I'll

research that and, listen to a couple episodes.

Right. Very good. Well, once again, we have been

chatting with Jeremy Weiss. He's the cofounder of Rise twenty

five Media. You can learn more about them at

inspiredinsider.com. And,

yes, if you're someone out there who is thinking about how do I really use

podcasting to grow my influence,

grow my network, grow just me as a person, and then see

where that can lead you. I I cannot stress that

Jeremy's, firm is a great place to start with that with that question.

So, Jeremy, good to see you. Thank you for joining me. Thanks for

having me. Thanks for joining us today on Podcasting Tech.

There are links to all the hardware and software that help power our guest

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