1 00:00:01,320 --> 00:00:03,930 Gift biz unwrapped episode 32. 2 00:00:04,190 --> 00:00:09,590 You've got To lead with giving value and building relationships before 3 00:00:09,590 --> 00:00:11,030 selling anything. 4 00:00:11,360 --> 00:00:14,990 Hi, this is John Lee Dumas of entrepreneur on fire, 5 00:00:14,990 --> 00:00:17,540 and you're listening to give to biz unwrapped, 6 00:00:17,540 --> 00:00:22,280 and now it's time to light it up. 7 00:00:22,280 --> 00:00:23,840 Welcome to gift biz, 8 00:00:23,930 --> 00:00:27,830 unwrapped your source for industry specific insights and advice to develop 9 00:00:27,830 --> 00:00:29,510 and grow your business. 10 00:00:29,510 --> 00:00:30,740 And now here's your host, 11 00:00:30,890 --> 00:00:32,030 Sue Monheit. 12 00:00:33,350 --> 00:00:36,500 Hi there and welcome unwrapped, 13 00:00:36,560 --> 00:00:37,130 I guess, 14 00:00:37,880 --> 00:00:40,790 Own a brick and mortar shop sell online or Just getting 15 00:00:40,790 --> 00:00:44,780 started. You'll discover New insight to gain traction and to grow 16 00:00:44,840 --> 00:00:45,590 Your business. 17 00:00:45,950 --> 00:00:49,940 And today I am absolutely thrilled to have Sue B Zimmerman 18 00:00:49,940 --> 00:00:50,660 with us. 19 00:00:50,990 --> 00:00:55,070 Sue B is best known as the hashtag Instagram expert. 20 00:00:55,430 --> 00:00:57,680 She's also founder of instant results. 21 00:00:57,710 --> 00:01:03,410 The world's first comprehensive online Instagram course and ready set gram 22 00:01:03,500 --> 00:01:05,300 a beginner Instagram course. 23 00:01:05,840 --> 00:01:09,260 She's the author of a number one e-book Instagram basics for 24 00:01:09,260 --> 00:01:12,860 your business and a popular creative life instructor. 25 00:01:13,460 --> 00:01:15,800 She also speaks on prominent stages, 26 00:01:15,860 --> 00:01:18,740 such as social media marketing world 15, 27 00:01:19,100 --> 00:01:21,920 and is a highly sought after business coach. 28 00:01:22,610 --> 00:01:24,830 Sue's passionate about teaching entrepreneurs, 29 00:01:24,860 --> 00:01:25,940 business executives, 30 00:01:26,000 --> 00:01:27,380 and marketing professionals. 31 00:01:27,410 --> 00:01:31,490 How to easily leverage the power of Instagram to get tangible 32 00:01:31,520 --> 00:01:32,690 business results. 33 00:01:33,020 --> 00:01:35,600 Suby has started over 18 businesses, 34 00:01:35,660 --> 00:01:37,400 including her own boutique. 35 00:01:37,520 --> 00:01:43,040 Suby do boxer rebellion and Sue B Zimmerman enterprise with her 36 00:01:43,040 --> 00:01:46,730 extensive knowledge in social media and more than 25 years of 37 00:01:46,730 --> 00:01:51,770 business experience it's To B's mission to teach mentor and empower 38 00:01:51,800 --> 00:01:55,580 others to be highly successful entrepreneurs as well. 39 00:01:56,120 --> 00:01:57,350 Wow. That's a mouthful. 40 00:01:57,350 --> 00:01:58,760 Suby welcome to the show. 41 00:01:58,880 --> 00:02:01,220 Wow. That's an impressive person that you just read about. 42 00:02:03,650 --> 00:02:05,900 Yay. So fun to be here. 43 00:02:05,900 --> 00:02:06,620 Thanks for having me. 44 00:02:06,620 --> 00:02:07,310 So, Oh, 45 00:02:07,310 --> 00:02:08,630 it's a pleasure to have you on, 46 00:02:08,630 --> 00:02:11,600 is there anything else that I didn't cover in that intro? 47 00:02:12,020 --> 00:02:12,560 Oh, you know, 48 00:02:12,560 --> 00:02:13,670 I've had 18 businesses, 49 00:02:13,670 --> 00:02:15,080 but we don't need to go into all of them. 50 00:02:16,610 --> 00:02:19,340 Well, but it certainly lays the groundwork for the experience that 51 00:02:19,340 --> 00:02:19,910 you have. 52 00:02:19,940 --> 00:02:22,700 And a lot of the businesses relate very well to our 53 00:02:22,700 --> 00:02:24,110 audience. Absolutely. 54 00:02:24,110 --> 00:02:24,680 Yeah. I mean, 55 00:02:24,680 --> 00:02:27,590 I am an artist and a crafter at heart. 56 00:02:27,620 --> 00:02:30,770 I'm very creative and I totally can relate to your audience. 57 00:02:30,770 --> 00:02:33,500 So I'm excited to be here Super well. 58 00:02:33,590 --> 00:02:34,580 As our listeners know, 59 00:02:34,580 --> 00:02:37,370 we like to align the conversation around the life of a 60 00:02:37,370 --> 00:02:38,660 motivational candle. 61 00:02:38,870 --> 00:02:41,990 The light shines on you while you share your stories and 62 00:02:41,990 --> 00:02:45,560 your experiences in all your Instagram expertise. 63 00:02:45,830 --> 00:02:47,570 So are you ready to light it up? 64 00:02:48,140 --> 00:02:50,000 Oh yes I am. 65 00:02:50,000 --> 00:02:50,330 I am. 66 00:02:50,630 --> 00:02:51,380 All right. 67 00:02:51,560 --> 00:02:56,270 So you're coaching a client who owns a candle shop and 68 00:02:56,270 --> 00:02:59,150 you're going to go see her and do some strategic planning, 69 00:02:59,320 --> 00:03:02,140 her and you enter into the shop and all these candles 70 00:03:02,140 --> 00:03:03,160 are all over. 71 00:03:03,580 --> 00:03:05,860 What color candle would you gravitate? 72 00:03:06,450 --> 00:03:11,580 My favorite color and the Crayola crayon box is magenta. 73 00:03:11,760 --> 00:03:15,480 I love the color magenta and it's like the color of 74 00:03:15,480 --> 00:03:16,770 a beautiful orchid. 75 00:03:16,800 --> 00:03:18,420 And it looks like a fake color to me. 76 00:03:18,420 --> 00:03:19,560 It's just my favorite color. 77 00:03:21,030 --> 00:03:25,830 And what motivational quote is on that magenta candle fearlessly Be 78 00:03:25,980 --> 00:03:27,750 yourself. Ooh, 79 00:03:27,780 --> 00:03:28,710 I like that. 80 00:03:29,040 --> 00:03:31,860 Yes. And be spelled B E as you know, 81 00:03:31,860 --> 00:03:33,210 cause of my B oh, 82 00:03:33,210 --> 00:03:34,560 is this a quote from you? 83 00:03:34,770 --> 00:03:36,990 I don't know if I made it up because it's just, 84 00:03:36,990 --> 00:03:37,380 you know, 85 00:03:37,380 --> 00:03:39,030 it's three of my favorite words together, 86 00:03:39,030 --> 00:03:40,020 but when I write it, 87 00:03:40,050 --> 00:03:41,070 I write it B, 88 00:03:41,070 --> 00:03:43,950 B E because of my Suby branding. 89 00:03:43,980 --> 00:03:45,480 So I do say it that way. 90 00:03:45,630 --> 00:03:47,250 And how do you Apply it in your life to be 91 00:03:47,250 --> 00:03:48,600 fearless and be yourself? 92 00:03:48,780 --> 00:03:49,770 I really Don't care. 93 00:03:49,770 --> 00:03:50,910 What other people think of me. 94 00:03:50,910 --> 00:03:52,560 I do what feels right. 95 00:03:52,740 --> 00:03:55,980 And I do things from the heart and with passion and 96 00:03:56,340 --> 00:03:59,400 I don't let other people like judgment of me get in 97 00:03:59,400 --> 00:04:00,870 the way of anything that I want to do. 98 00:04:01,380 --> 00:04:03,360 And then there's that level of sincerity then, 99 00:04:03,360 --> 00:04:05,730 because you're just being honestly who you are. 100 00:04:06,060 --> 00:04:06,720 Oh yeah, 101 00:04:06,750 --> 00:04:07,380 for sure. 102 00:04:07,470 --> 00:04:07,830 I mean, 103 00:04:07,830 --> 00:04:11,010 I'm confident with who I am and I know that I 104 00:04:11,340 --> 00:04:14,670 have a profound and positive impact on so many people. 105 00:04:14,670 --> 00:04:18,060 And for those that just might not be attracted to my 106 00:04:18,060 --> 00:04:19,560 persona. That's okay. 107 00:04:19,560 --> 00:04:20,250 As well. 108 00:04:20,280 --> 00:04:22,440 I just think you got to put your greatness out there 109 00:04:22,440 --> 00:04:25,740 in a big way and understand that not everybody is going 110 00:04:25,740 --> 00:04:27,150 to be attracted to you or like you, 111 00:04:27,150 --> 00:04:28,110 but you gotta be you. 112 00:04:28,110 --> 00:04:30,600 Cause there's only one you Exactly. 113 00:04:30,600 --> 00:04:33,510 And you can so easily tell when someone's trying to fake 114 00:04:33,510 --> 00:04:37,590 who they are or be someone else absolutely can see it 115 00:04:37,590 --> 00:04:39,240 right away and you can sense it right away. 116 00:04:39,240 --> 00:04:41,490 And that's probably why people are so attracted to you. 117 00:04:41,490 --> 00:04:41,760 I mean, 118 00:04:41,760 --> 00:04:45,900 it's no question that people adore you and I think it's 119 00:04:45,900 --> 00:04:47,220 because you're so authentic. 120 00:04:47,220 --> 00:04:48,150 You're so real. 121 00:04:48,150 --> 00:04:49,230 And you are who you are. 122 00:04:50,310 --> 00:04:51,570 Yes, Absolutely. 123 00:04:51,750 --> 00:04:53,790 There's no hiding the real soupy. 124 00:04:53,970 --> 00:04:54,510 There you go. 125 00:04:55,170 --> 00:04:55,650 All right. 126 00:04:55,680 --> 00:04:59,550 We are going to dive into this really wonderful world of 127 00:04:59,550 --> 00:05:03,360 Instagram. And I'm really thrilled to have you on the show 128 00:05:03,360 --> 00:05:06,510 today because Instagram is such a visible platform. 129 00:05:06,690 --> 00:05:09,870 And for our audience gift stores, 130 00:05:09,900 --> 00:05:10,830 gift shops, 131 00:05:10,860 --> 00:05:13,770 the gift experience in terms of receiving gifts and all that, 132 00:05:13,770 --> 00:05:15,480 it's all so visual. 133 00:05:15,750 --> 00:05:16,770 I think all of us, 134 00:05:16,770 --> 00:05:19,650 if we are not taking advantage of this platform, 135 00:05:19,650 --> 00:05:21,480 we are really missing out on something. 136 00:05:21,480 --> 00:05:24,960 Great. So Sue's here to give us all of the insights 137 00:05:24,990 --> 00:05:26,280 and get us started. 138 00:05:26,280 --> 00:05:30,090 So if you would suit talk about the platform just from 139 00:05:30,090 --> 00:05:30,660 the beginning, 140 00:05:30,660 --> 00:05:33,390 in terms of why you think it's a viable platform for 141 00:05:33,390 --> 00:05:34,290 our audience. 142 00:05:35,250 --> 00:05:38,760 Well, because I think everybody has a visual story to tell 143 00:05:38,760 --> 00:05:39,660 a personal story, 144 00:05:39,660 --> 00:05:40,440 a business story, 145 00:05:40,440 --> 00:05:41,370 a brand story, 146 00:05:41,370 --> 00:05:44,400 and Instagram allows you to really put yourself out there in 147 00:05:44,400 --> 00:05:46,410 a very visually appealing way. 148 00:05:46,560 --> 00:05:50,430 I often say it's like creating your own digital scrapbook. 149 00:05:50,460 --> 00:05:53,700 That's curated and there for the world to see. 150 00:05:53,910 --> 00:05:57,830 So I just love that you can upload photos very easily 151 00:05:57,830 --> 00:05:59,450 or 15 second videos. 152 00:05:59,450 --> 00:06:01,130 If you want to be doing a tutorial, 153 00:06:01,160 --> 00:06:04,250 it's the visual eye candy that people are really attracted to. 154 00:06:04,250 --> 00:06:08,330 And it's like really having your own magazine at people's fingertips 155 00:06:08,330 --> 00:06:09,800 because I don't know about you Sue, 156 00:06:09,800 --> 00:06:12,350 but I am not looking at magazines or newspapers anymore. 157 00:06:12,350 --> 00:06:14,630 I'm on my mobile device and getting all my news and 158 00:06:14,630 --> 00:06:18,290 all my inspiration from apps and obviously Instagram. 159 00:06:18,880 --> 00:06:20,020 Exactly. Okay. 160 00:06:20,020 --> 00:06:23,080 So our listeners might have an Instagram account right now. 161 00:06:23,110 --> 00:06:23,290 You know, 162 00:06:23,290 --> 00:06:24,010 they know about it. 163 00:06:24,010 --> 00:06:25,780 They've played around in the platform a little bit. 164 00:06:25,780 --> 00:06:28,330 Maybe they have one that's under their own name, 165 00:06:28,900 --> 00:06:30,640 but they also have a business. 166 00:06:30,670 --> 00:06:32,260 What would your advice be? 167 00:06:32,380 --> 00:06:33,880 How do they handle that situation? 168 00:06:33,880 --> 00:06:35,140 Do they create another account? 169 00:06:35,140 --> 00:06:36,250 Use the same one? 170 00:06:36,550 --> 00:06:36,880 What do you, 171 00:06:38,350 --> 00:06:41,020 so There's a personal account and there's a business account. 172 00:06:41,020 --> 00:06:42,520 And to set up a business account, 173 00:06:42,590 --> 00:06:44,530 there's no special button like Facebook, 174 00:06:44,530 --> 00:06:46,180 where you need to have a personal account in order to 175 00:06:46,180 --> 00:06:47,050 have a business account. 176 00:06:47,050 --> 00:06:49,330 Anyone can have multiple accounts and Instagram and facts. 177 00:06:49,330 --> 00:06:50,050 I have six. 178 00:06:50,110 --> 00:06:52,000 So all you need is a different email to start a 179 00:06:52,000 --> 00:06:52,630 different account. 180 00:06:52,630 --> 00:06:55,690 If you want to put yourself out there for business, 181 00:06:55,720 --> 00:06:59,470 you have to have a laser focus business account that serves 182 00:06:59,470 --> 00:07:00,190 your market. 183 00:07:00,220 --> 00:07:02,320 If you're going to start putting a lot of personal stuff 184 00:07:02,350 --> 00:07:03,070 on Instagram, 185 00:07:03,070 --> 00:07:05,950 you're not going to attract your ideal customer or client. 186 00:07:05,950 --> 00:07:08,140 They're going to be confused because quite frankly, 187 00:07:08,200 --> 00:07:10,870 you have three to six seconds to really make an impression. 188 00:07:10,870 --> 00:07:13,000 And if there's any sense of confusion, 189 00:07:13,000 --> 00:07:14,890 when they land on your Instagram account, 190 00:07:14,950 --> 00:07:16,060 they're not going to follow you. 191 00:07:16,120 --> 00:07:17,050 They're just going to be like, 192 00:07:17,080 --> 00:07:19,180 okay, she's just here for personal reasons. 193 00:07:19,210 --> 00:07:21,040 Do you mix personal and business at all? 194 00:07:21,220 --> 00:07:23,080 Yes. I think humanizing your brand, 195 00:07:23,080 --> 00:07:23,710 it's important, 196 00:07:23,710 --> 00:07:24,790 but not at the beginning. 197 00:07:24,790 --> 00:07:27,160 If people don't know your business and what you do to 198 00:07:27,160 --> 00:07:28,870 serve who you serve, 199 00:07:28,900 --> 00:07:30,580 you've got to really put that first. 200 00:07:30,580 --> 00:07:31,420 And then over time, 201 00:07:31,420 --> 00:07:34,510 once you've built an audience and some fans and some followers, 202 00:07:34,510 --> 00:07:36,670 you can start putting more personal stuff, 203 00:07:36,700 --> 00:07:37,840 but I don't do. 204 00:07:37,840 --> 00:07:40,000 I only put my personal stuff on my aunt, 205 00:07:40,000 --> 00:07:41,590 Sue B Zimmerman account on Instagram, 206 00:07:41,590 --> 00:07:44,020 which I invite all the listeners to go check out and 207 00:07:44,020 --> 00:07:44,590 follow me. 208 00:07:44,650 --> 00:07:46,240 And then one of my business accounts. 209 00:07:46,240 --> 00:07:48,130 So one that you all should be aware of. 210 00:07:48,250 --> 00:07:50,980 The Instagram expert is where I share daily tips, 211 00:07:50,980 --> 00:07:51,970 tools, strategies, 212 00:07:51,970 --> 00:07:53,170 and Instagram updates. 213 00:07:53,170 --> 00:07:55,510 You don't see any personal content. 214 00:07:55,540 --> 00:07:57,310 You might see pictures of me. 215 00:07:57,310 --> 00:07:58,120 And if you do, 216 00:07:58,120 --> 00:08:00,490 it's me teaching you an Instagram tip. 217 00:08:00,490 --> 00:08:03,280 It's not me saying here I am on vacation or hearing 218 00:08:03,280 --> 00:08:04,120 him with my kids. 219 00:08:04,150 --> 00:08:08,080 It's all in the spirit of serving my followers, 220 00:08:08,290 --> 00:08:11,530 who came to follow me to learn about Instagram. 221 00:08:11,860 --> 00:08:15,220 So it's really important to stay very focused in your business. 222 00:08:15,430 --> 00:08:17,590 Okay. But just like what you said here, 223 00:08:17,620 --> 00:08:19,990 you have referenced both of your accounts too. 224 00:08:19,990 --> 00:08:22,570 So if someone wanted to just come to one and see 225 00:08:22,570 --> 00:08:23,830 only the Instagram, 226 00:08:23,830 --> 00:08:24,640 the business side, 227 00:08:24,640 --> 00:08:25,300 they could do that, 228 00:08:25,300 --> 00:08:27,610 but they could follow you on both and have a little 229 00:08:27,610 --> 00:08:29,320 peek into your personal life as well. 230 00:08:30,790 --> 00:08:31,060 All right. 231 00:08:31,090 --> 00:08:33,040 Now I know you are all about the bio. 232 00:08:33,340 --> 00:08:35,260 That's part of all about what I am. 233 00:08:35,260 --> 00:08:36,580 Yes. The buyer madness. 234 00:08:37,090 --> 00:08:39,130 Okay. Start an Instagram account. 235 00:08:39,280 --> 00:08:42,850 It's very important to have a really well filled out bio. 236 00:08:42,940 --> 00:08:46,450 Yes. Your bio has to be complete and there's five different 237 00:08:46,450 --> 00:08:48,100 steps that I can go over if you want me to. 238 00:08:48,460 --> 00:08:49,300 Sure. Let's do it. 239 00:08:49,540 --> 00:08:51,790 Okay. So the first one is making sure that your name 240 00:08:51,790 --> 00:08:53,110 matches up to your business. 241 00:08:53,140 --> 00:08:54,820 It doesn't have any numbers in it. 242 00:08:54,900 --> 00:08:56,940 If you have a strong Twitter presence, 243 00:08:56,940 --> 00:08:58,200 it can be your Twitter handle. 244 00:08:58,260 --> 00:09:00,510 It should be your name or your business name. 245 00:09:00,660 --> 00:09:02,880 You want to make sure that you have a strong avatar, 246 00:09:02,910 --> 00:09:04,410 not your logo, 247 00:09:04,440 --> 00:09:06,300 despite what people may think. 248 00:09:06,300 --> 00:09:08,220 You want it to be a smiling face, 249 00:09:08,280 --> 00:09:09,750 the person behind the brand, 250 00:09:09,780 --> 00:09:11,250 unless you're a big brand. 251 00:09:11,280 --> 00:09:13,470 People like to do business with people they know like and 252 00:09:13,470 --> 00:09:15,930 trust. And they really want to look at a smiling avatar, 253 00:09:15,930 --> 00:09:18,150 especially when you're commenting on Instagram, 254 00:09:18,150 --> 00:09:21,270 because your avatar is what people see when you're commenting. 255 00:09:21,300 --> 00:09:23,580 Your logo can be used as a watermark, 256 00:09:23,610 --> 00:09:25,380 not as the avatar, 257 00:09:25,380 --> 00:09:27,090 which is the picture in your bio. 258 00:09:27,150 --> 00:09:30,810 You want to make sure you have clear descriptive words in 259 00:09:30,810 --> 00:09:32,700 your bio that explain who you are, 260 00:09:32,700 --> 00:09:34,320 what you do and who you want to serve. 261 00:09:34,410 --> 00:09:37,050 You also want to make sure you have a clear CTA 262 00:09:37,080 --> 00:09:38,220 call to action. 263 00:09:38,340 --> 00:09:39,210 And then lastly, 264 00:09:39,210 --> 00:09:41,760 you want to make sure you have a URL. 265 00:09:42,180 --> 00:09:45,600 Bitly is what I suggest bit dot L Y SU you 266 00:09:45,600 --> 00:09:46,800 can link up in the show notes. 267 00:09:46,800 --> 00:09:48,240 I have a YouTube video, 268 00:09:48,240 --> 00:09:50,580 how to create a custom Bitly link, 269 00:09:50,610 --> 00:09:53,160 which is really important on Instagram so that you can track 270 00:09:53,190 --> 00:09:54,330 your success. 271 00:09:54,390 --> 00:09:57,000 How you're driving traffic back to your opt-in, 272 00:09:57,060 --> 00:09:58,410 your Etsy store, 273 00:09:58,470 --> 00:09:59,520 your business, 274 00:09:59,520 --> 00:10:01,980 whatever it is you want to track your success from Instagram, 275 00:10:02,660 --> 00:10:05,690 Definitely link up the YouTube video about how to make a 276 00:10:05,690 --> 00:10:06,620 Bitly and Bitly. 277 00:10:06,650 --> 00:10:06,980 It's also, 278 00:10:07,160 --> 00:10:08,480 shortner a Link shortener. 279 00:10:08,480 --> 00:10:10,430 Exactly. It's like a pretty link and it's a way to 280 00:10:10,430 --> 00:10:11,090 shorten the link. 281 00:10:11,120 --> 00:10:12,140 Exactly. Yeah. 282 00:10:12,740 --> 00:10:13,610 With all the tracking. 283 00:10:13,610 --> 00:10:15,350 That's why that's really important. 284 00:10:15,680 --> 00:10:16,460 Okay. Super. 285 00:10:16,610 --> 00:10:19,850 And let's talk a little bit then also about content and 286 00:10:19,850 --> 00:10:22,220 let's focus specifically on business accounts. 287 00:10:22,250 --> 00:10:26,720 What types of things should people be posting that would resonate 288 00:10:26,720 --> 00:10:27,290 with some of them? 289 00:10:28,310 --> 00:10:32,360 I always say you can post your company history behind the 290 00:10:32,360 --> 00:10:34,250 scenes. People love behind the scenes, 291 00:10:34,250 --> 00:10:35,510 how things are made, 292 00:10:35,540 --> 00:10:37,040 celebrate your employees. 293 00:10:37,040 --> 00:10:38,210 Because if you're in business, 294 00:10:38,210 --> 00:10:41,000 you've got to have happy employees celebrate your employees. 295 00:10:41,000 --> 00:10:42,020 And in customers, 296 00:10:42,170 --> 00:10:44,780 the exercise that I give my coaching clients is really to 297 00:10:44,780 --> 00:10:48,860 think about the five words that you want people to experience 298 00:10:48,860 --> 00:10:50,210 when they land on your account. 299 00:10:50,210 --> 00:10:52,820 What is the feeling that you want people to have when 300 00:10:52,820 --> 00:10:55,970 they're actually scrolling through your Instagram feed? 301 00:10:56,030 --> 00:10:57,860 And that feeling should be represented, 302 00:10:57,860 --> 00:10:59,180 not just in one photo, 303 00:10:59,180 --> 00:11:02,240 but the feeling of the whole feed as a campaign, 304 00:11:02,240 --> 00:11:03,770 as your business campaign. 305 00:11:03,770 --> 00:11:05,870 So no matter how far back I go, 306 00:11:05,900 --> 00:11:06,890 if I land on a photo, 307 00:11:06,890 --> 00:11:08,330 it's that same vibe. 308 00:11:08,420 --> 00:11:09,920 And so I always say, 309 00:11:10,190 --> 00:11:11,930 choose five words, 310 00:11:12,050 --> 00:11:14,960 five emotional words that you want people to feel when they're 311 00:11:14,960 --> 00:11:17,450 actually looking at your visual content. 312 00:11:17,480 --> 00:11:18,350 Does that make sense? 313 00:11:18,770 --> 00:11:19,850 It does make sense. 314 00:11:20,030 --> 00:11:23,720 And so then the feelings of the photos could be some 315 00:11:23,720 --> 00:11:26,690 product, maybe other people interacting with the product. 316 00:11:26,690 --> 00:11:28,690 And then also you as the business owner. 317 00:11:28,880 --> 00:11:29,270 Yeah. I mean, 318 00:11:29,270 --> 00:11:30,500 you have to make it interesting. 319 00:11:30,500 --> 00:11:33,200 You have to make sure that the photos are fabulous quality 320 00:11:33,200 --> 00:11:35,630 photos. People really aren't interested in you, 321 00:11:35,720 --> 00:11:37,310 especially if they don't know you yet. 322 00:11:37,310 --> 00:11:37,610 I mean, 323 00:11:37,610 --> 00:11:40,310 they're more interested in your business than the products that you're 324 00:11:40,400 --> 00:11:44,300 creating and how you're creating them are really posting selfies on 325 00:11:44,300 --> 00:11:45,980 a business page does not work. 326 00:11:45,980 --> 00:11:46,940 As I said earlier, 327 00:11:46,940 --> 00:11:50,210 it has to be in the spirit of your core brand 328 00:11:50,210 --> 00:11:53,980 messages. Like not only the upload of photo of the video, 329 00:11:53,980 --> 00:11:55,300 but in the description below, 330 00:11:55,300 --> 00:11:57,760 you can have it all be cohesive. 331 00:11:57,790 --> 00:12:00,190 And that's another element of Instagram that I love that it's 332 00:12:00,190 --> 00:12:01,900 really a microblog, 333 00:12:01,930 --> 00:12:05,470 it's the ability to create little micro bits of content every 334 00:12:05,470 --> 00:12:09,190 day. Stay top of mind by posting regularly and putting yourself 335 00:12:09,190 --> 00:12:11,350 in front of your potential customers. 336 00:12:11,380 --> 00:12:13,030 But you should think about Instagram, 337 00:12:13,060 --> 00:12:15,040 not always being in front of the person, 338 00:12:15,040 --> 00:12:16,180 that's going to be paying you money, 339 00:12:16,180 --> 00:12:17,530 but it's just giving value, 340 00:12:17,530 --> 00:12:18,610 staying top of mind. 341 00:12:18,670 --> 00:12:19,900 And when you say top of mind, 342 00:12:19,900 --> 00:12:22,840 that person that sees it might not necessarily be ready to 343 00:12:22,840 --> 00:12:26,410 buy a printed ribbon machine or some version of that, 344 00:12:26,440 --> 00:12:29,740 but they may mention you to a friend that's interested in 345 00:12:29,740 --> 00:12:32,710 that. So you never know who's going to be talking about 346 00:12:32,710 --> 00:12:35,890 you and your products that you're posting at a cocktail party 347 00:12:35,890 --> 00:12:37,990 at an event in line at Starbucks. 348 00:12:38,050 --> 00:12:40,060 So just by staying top of mind, 349 00:12:40,060 --> 00:12:43,420 giving value every day is really a big part of the 350 00:12:43,420 --> 00:12:44,620 essence of Instagram. 351 00:12:44,940 --> 00:12:48,270 And you Feel very strongly about posting a photo every single 352 00:12:48,270 --> 00:12:49,050 day. Oh yeah. 353 00:12:49,050 --> 00:12:49,860 Well, I do. 354 00:12:49,950 --> 00:12:51,000 I'm the Instagram expert. 355 00:12:51,030 --> 00:12:55,470 Hello. So I do on the Instagram expert and on Sue 356 00:12:55,470 --> 00:12:56,070 B Zimmerman, 357 00:12:56,160 --> 00:12:57,450 one to three times a day, 358 00:12:57,570 --> 00:12:58,620 other four accounts. 359 00:12:58,650 --> 00:13:00,180 It's not always daily, 360 00:13:00,240 --> 00:13:02,220 but it's frequently to stay top of mind. 361 00:13:02,490 --> 00:13:04,740 You need to figure out what's going to work for your 362 00:13:04,740 --> 00:13:06,840 schedule, what you have time for what you enjoy. 363 00:13:06,870 --> 00:13:07,110 I mean, 364 00:13:07,110 --> 00:13:09,000 once you really start getting into Instagram, 365 00:13:09,030 --> 00:13:09,870 you say, 366 00:13:10,080 --> 00:13:11,700 I love Instagram. 367 00:13:11,700 --> 00:13:12,720 It's so fun. 368 00:13:12,720 --> 00:13:15,240 And you don't hear people say that about their social media. 369 00:13:15,240 --> 00:13:17,340 They feel like they have to go do social media. 370 00:13:17,370 --> 00:13:19,710 So I always say Instagram is just fun. 371 00:13:19,920 --> 00:13:22,680 And that's part of the reason people just love being on 372 00:13:22,680 --> 00:13:23,370 the platform. 373 00:13:23,970 --> 00:13:24,300 All right. 374 00:13:24,300 --> 00:13:26,490 So we've talked a little bit about how the bio is 375 00:13:26,490 --> 00:13:29,370 so important and what should be included in the bio. 376 00:13:29,670 --> 00:13:31,770 We've talked a little bit about the photos, 377 00:13:31,770 --> 00:13:33,990 the types of photos that should go up on your business 378 00:13:33,990 --> 00:13:35,400 page. Specifically, 379 00:13:36,030 --> 00:13:38,910 someone puts all of this together and I've followed you enough 380 00:13:38,910 --> 00:13:39,930 to know that, 381 00:13:40,050 --> 00:13:40,350 you know, 382 00:13:40,350 --> 00:13:43,410 you should put maybe nine or 12 photos up to start. 383 00:13:43,410 --> 00:13:46,110 So someone's not coming and seeing just one or two things, 384 00:13:46,410 --> 00:13:48,780 but then how do you start getting your account exposed to 385 00:13:48,780 --> 00:13:49,380 other people? 386 00:13:49,620 --> 00:13:51,930 Well, You have to have a strong hashtag strategy. 387 00:13:51,930 --> 00:13:54,150 You have to know what your keywords are and the words 388 00:13:54,150 --> 00:13:56,700 that people would be using to actually find you. 389 00:13:56,700 --> 00:13:59,040 And they are not the popular hashtags. 390 00:13:59,160 --> 00:14:01,650 We do have a hashtag cam book on our website called 391 00:14:01,650 --> 00:14:02,520 get your hashtag on. 392 00:14:02,520 --> 00:14:03,480 And if you want to check that out, 393 00:14:03,480 --> 00:14:06,780 you should also link up our playlist or YouTube playlist where 394 00:14:06,780 --> 00:14:07,950 people can listen to me. 395 00:14:08,040 --> 00:14:10,110 Talk about a lot of free business, 396 00:14:10,140 --> 00:14:11,730 Instagram content, 397 00:14:11,820 --> 00:14:15,390 and SU also Instagram results, 398 00:14:15,390 --> 00:14:16,830 which is a free Facebook group. 399 00:14:16,830 --> 00:14:18,900 Everyone can join and get value there as well. 400 00:14:18,930 --> 00:14:20,160 So back to the hashtag. 401 00:14:20,160 --> 00:14:23,250 So you need to always use hashtags when you post know 402 00:14:23,250 --> 00:14:24,480 what your keywords are. 403 00:14:24,510 --> 00:14:25,950 You can use up to 30, 404 00:14:25,980 --> 00:14:27,540 you can keep them in your notes, 405 00:14:27,540 --> 00:14:29,370 on your phone or in Evernote, 406 00:14:29,400 --> 00:14:31,560 but just have them handy because your photos, 407 00:14:31,620 --> 00:14:34,230 the minute that you upload your photo is when your hashtags 408 00:14:34,230 --> 00:14:35,040 go live. 409 00:14:35,220 --> 00:14:37,530 I recommend using five to 11, 410 00:14:37,560 --> 00:14:39,390 11 seems to be the magic number, 411 00:14:39,390 --> 00:14:41,760 but if you're starting out clearly use more. 412 00:14:41,850 --> 00:14:43,920 Make sure you're not using the popular ones, 413 00:14:43,920 --> 00:14:46,080 because those are the ones where you attract all the spammers, 414 00:14:46,080 --> 00:14:48,990 like follow for follow shout out for shout out just basic 415 00:14:48,990 --> 00:14:51,030 nouns. Do not do it for business. 416 00:14:51,320 --> 00:14:53,810 You really need to know what those keywords are. 417 00:14:53,810 --> 00:14:55,250 And if you don't know what they are, 418 00:14:55,250 --> 00:14:58,700 go look and see what your competitors are doing or people 419 00:14:58,700 --> 00:14:59,960 that you admire are doing. 420 00:14:59,960 --> 00:15:01,730 And look at their hashtag strategy. 421 00:15:01,760 --> 00:15:04,610 You've got to do a little market research with the hashtags, 422 00:15:04,760 --> 00:15:07,310 and it's really important to understand how to use Them. 423 00:15:07,810 --> 00:15:08,080 You know, 424 00:15:08,080 --> 00:15:11,320 we're throwing a lot of concepts at everybody right now. 425 00:15:11,380 --> 00:15:14,320 And I know because you are the Instagram expert, 426 00:15:14,320 --> 00:15:16,630 there's a lot of resources that are available, 427 00:15:16,630 --> 00:15:17,950 so people can go find more. 428 00:15:17,950 --> 00:15:20,560 We're just trying to do a little bit of an overview 429 00:15:20,560 --> 00:15:21,610 here for everybody. 430 00:15:21,680 --> 00:15:26,860 Exactly. Any other final points or what I'd love to hear 431 00:15:26,860 --> 00:15:30,880 is you pull out one client of yours success story about 432 00:15:30,880 --> 00:15:33,040 what Instagram has done for their business. 433 00:15:33,160 --> 00:15:34,900 Yeah. So juice keys, 434 00:15:34,930 --> 00:15:37,300 which is at juice keys on Instagram, 435 00:15:37,300 --> 00:15:38,350 Kelly and her brother, 436 00:15:38,380 --> 00:15:41,950 Chris have a local business selling healthy food. 437 00:15:42,040 --> 00:15:44,800 And they came to us to coach them. 438 00:15:44,950 --> 00:15:47,020 And we put together a hashtag strategy. 439 00:15:47,020 --> 00:15:49,780 We did a session and they at the time had under 440 00:15:49,780 --> 00:15:52,780 a thousand followers on Instagram and they got very, 441 00:15:52,780 --> 00:15:56,260 very good and we niched their hashtags and they started attracting 442 00:15:56,260 --> 00:15:57,280 their ideal follower. 443 00:15:57,490 --> 00:16:00,400 They always post amazing photos. 444 00:16:00,430 --> 00:16:04,300 And that is absolutely the most important things to have awesome 445 00:16:04,300 --> 00:16:06,460 photos. And they always give great value. 446 00:16:06,490 --> 00:16:08,380 Their sales increased in two months, 447 00:16:08,410 --> 00:16:09,550 a thousand dollars, 448 00:16:09,640 --> 00:16:12,670 their followers on Instagram and less than a year, 449 00:16:12,730 --> 00:16:15,100 a mass to 29,000 450 00:16:15,160 --> 00:16:17,350 active, highly engaged followers. 451 00:16:17,500 --> 00:16:19,930 And they are having great success. 452 00:16:19,930 --> 00:16:23,200 People literally walk in the door and show them their phone 453 00:16:23,260 --> 00:16:23,680 and say, 454 00:16:23,680 --> 00:16:25,510 I want to buy this. 455 00:16:25,570 --> 00:16:27,640 So this is the kind of success that you actually can 456 00:16:27,640 --> 00:16:29,230 have 9,000. 457 00:16:29,230 --> 00:16:31,870 A lot of people are just so excited about numbers to 458 00:16:31,870 --> 00:16:32,350 an account, 459 00:16:32,350 --> 00:16:33,910 but 29,000 460 00:16:34,240 --> 00:16:37,000 active customers who really love the brand. 461 00:16:37,000 --> 00:16:37,420 They're not just, 462 00:16:37,420 --> 00:16:39,730 they're not grabbing viewers just for the numbers. 463 00:16:39,730 --> 00:16:41,350 They're real solid viewers. 464 00:16:41,920 --> 00:16:42,700 So Sue, 465 00:16:42,850 --> 00:16:45,130 you've talked a little bit and I just want to round 466 00:16:45,130 --> 00:16:46,300 out this conversation. 467 00:16:46,300 --> 00:16:49,750 Now you've mentioned a couple of times about the quality of 468 00:16:49,750 --> 00:16:51,820 the photos and how important that is. 469 00:16:51,820 --> 00:16:54,100 And I know you say that the photos are your North 470 00:16:54,190 --> 00:16:55,090 star, right? 471 00:16:55,120 --> 00:16:56,920 Yeah. You and you know it well, 472 00:16:56,920 --> 00:16:57,970 you've heard me say that. 473 00:16:58,030 --> 00:16:59,650 Yes. I sure have. 474 00:17:00,010 --> 00:17:02,860 Can you give our listeners just a little bit of direction 475 00:17:02,860 --> 00:17:05,320 on what makes a photo a north star? 476 00:17:05,470 --> 00:17:05,950 Yeah. I mean, 477 00:17:05,950 --> 00:17:08,890 it's a photo that stops that you stop in your scrolling 478 00:17:08,890 --> 00:17:10,030 tracks, as you say, 479 00:17:10,030 --> 00:17:11,170 it's so awesome. 480 00:17:11,170 --> 00:17:15,010 It's a photo that has amazing lighting and some sense of 481 00:17:15,010 --> 00:17:16,960 intrigue or story behind it. 482 00:17:16,990 --> 00:17:17,380 You want to, 483 00:17:17,380 --> 00:17:17,650 you know, 484 00:17:17,650 --> 00:17:19,810 dive deeper by reading what those words are. 485 00:17:19,840 --> 00:17:22,480 It's a photo that gets you at your emotional core that 486 00:17:22,510 --> 00:17:25,720 makes you laugh or smile or inspires you or educate you 487 00:17:25,720 --> 00:17:27,880 or entertains you in some profound way. 488 00:17:27,940 --> 00:17:30,070 And that's a north star photo. 489 00:17:30,370 --> 00:17:31,060 There you go. 490 00:17:31,150 --> 00:17:32,470 And all you have to do is look at some of 491 00:17:32,470 --> 00:17:33,700 Sue's photos and you'll see it. 492 00:17:33,730 --> 00:17:34,000 You know, 493 00:17:34,000 --> 00:17:34,660 the angles, 494 00:17:34,660 --> 00:17:35,320 the light, 495 00:17:35,350 --> 00:17:36,100 the interest, 496 00:17:36,100 --> 00:17:36,640 the setup, 497 00:17:36,670 --> 00:17:37,330 all of that. 498 00:17:37,420 --> 00:17:38,650 Exactly. Okay. 499 00:17:38,740 --> 00:17:40,060 Well, we're going to move on now, 500 00:17:40,060 --> 00:17:42,100 Sue into our reflection section. 501 00:17:42,430 --> 00:17:44,710 This is a look at you and what has helped you 502 00:17:44,710 --> 00:17:46,630 to be successful along the way. 503 00:17:46,630 --> 00:17:49,620 And I know that you were successful pretty much right out 504 00:17:49,620 --> 00:17:51,270 of school in your early twenties, 505 00:17:51,600 --> 00:17:54,960 but what trait is it that you have that you think 506 00:17:54,960 --> 00:17:57,930 has just jump-started your success back then and all the way 507 00:17:57,930 --> 00:17:58,710 up to today? 508 00:17:58,940 --> 00:18:01,550 I think the number one trait is my confidence. 509 00:18:01,680 --> 00:18:03,410 I really have a lot of confidence. 510 00:18:03,410 --> 00:18:04,400 I always have. 511 00:18:04,430 --> 00:18:07,550 I also think being friendly and quite frankly, 512 00:18:07,580 --> 00:18:08,990 just smiling all the time. 513 00:18:08,990 --> 00:18:12,200 People are attracted to smiles and I am happy and I 514 00:18:12,200 --> 00:18:13,040 do smile. 515 00:18:13,040 --> 00:18:15,890 And it's just an invite for people to just approach you 516 00:18:15,980 --> 00:18:18,110 and talk to you and get to know you and like 517 00:18:18,110 --> 00:18:18,950 you and trust you. 518 00:18:19,040 --> 00:18:22,730 And another trait is that I collaborate with the right people 519 00:18:22,730 --> 00:18:23,810 when I say right people, 520 00:18:23,810 --> 00:18:26,510 it's the people who lift me higher and really make me 521 00:18:26,510 --> 00:18:29,330 happy. And I don't compromise on any of that. 522 00:18:29,690 --> 00:18:30,980 I really like what you're saying here, 523 00:18:30,980 --> 00:18:33,740 because the initial portion that you're talking about with confidence and 524 00:18:33,740 --> 00:18:37,700 being friendly and smiling is authentically who you are going back 525 00:18:37,700 --> 00:18:39,680 to what we were talking about at the top of the 526 00:18:39,680 --> 00:18:41,240 interview and, 527 00:18:41,480 --> 00:18:41,750 you know, 528 00:18:41,750 --> 00:18:42,800 gift biz listeners. 529 00:18:42,830 --> 00:18:46,160 I know some people do struggle with confidence and the best 530 00:18:46,160 --> 00:18:49,130 thing that you can do is always just be yourself. 531 00:18:49,160 --> 00:18:50,660 And by being yourself, 532 00:18:50,810 --> 00:18:54,290 you actually are stronger because you're not trying to mimic anybody 533 00:18:54,290 --> 00:18:56,180 else. You're your genuine brand. 534 00:18:56,180 --> 00:18:56,300 I mean, 535 00:18:56,300 --> 00:18:59,180 your personality is part of your brand and your business brand 536 00:18:59,180 --> 00:18:59,810 as well. 537 00:18:59,990 --> 00:19:00,530 And here, 538 00:19:00,530 --> 00:19:03,650 Sue, B's talking exactly about how these are things that have 539 00:19:03,650 --> 00:19:05,510 made her successful from the start. 540 00:19:05,780 --> 00:19:07,370 Yes. So moving on, 541 00:19:07,430 --> 00:19:11,450 what tool do you use regularly to keep productive or to 542 00:19:11,450 --> 00:19:12,860 create balance in your life? 543 00:19:14,720 --> 00:19:18,110 Let's address the create balance because I think that's really important. 544 00:19:18,470 --> 00:19:19,190 First of all, 545 00:19:19,190 --> 00:19:21,800 I have a team that keeps me on track with everything 546 00:19:21,800 --> 00:19:22,250 I'm doing. 547 00:19:22,250 --> 00:19:24,740 So I know I'm very fortunate and lucky that I have 548 00:19:24,740 --> 00:19:25,340 a staff. 549 00:19:25,370 --> 00:19:28,850 My tool is my calendar and my team puts everything I 550 00:19:28,850 --> 00:19:30,260 need to do in my calendar. 551 00:19:30,260 --> 00:19:31,610 So I know where I'm going, 552 00:19:31,610 --> 00:19:32,240 what I'm doing, 553 00:19:32,240 --> 00:19:33,170 who I'm talking to, 554 00:19:33,170 --> 00:19:33,950 what interview. 555 00:19:34,040 --> 00:19:36,080 And they set me up for success every day. 556 00:19:36,080 --> 00:19:39,380 So I would say my calendar for sure is my tool, 557 00:19:39,410 --> 00:19:42,290 but I have a ton of efficient tools that I use 558 00:19:42,290 --> 00:19:43,460 as to terms of apps. 559 00:19:43,490 --> 00:19:43,700 You know, 560 00:19:43,700 --> 00:19:44,480 when I'm traveling, 561 00:19:44,480 --> 00:19:45,200 it's Uber, 562 00:19:45,260 --> 00:19:46,400 when I'm getting a blow dry, 563 00:19:46,400 --> 00:19:48,740 it's the dry bar app. 564 00:19:48,800 --> 00:19:49,520 I, you know, 565 00:19:49,520 --> 00:19:50,630 I Starbucks, 566 00:19:50,630 --> 00:19:51,440 it's a Starbucks app. 567 00:19:51,470 --> 00:19:54,290 I am definitely connected to my phone in terms of it 568 00:19:54,320 --> 00:19:56,510 being the most efficient tool I own. 569 00:19:56,510 --> 00:19:59,480 And everything I can do is literally on my phone, 570 00:19:59,480 --> 00:20:00,590 whether it's Google drive, 571 00:20:00,590 --> 00:20:01,670 whether it's Dropbox, 572 00:20:01,730 --> 00:20:03,290 I don't touch paper. 573 00:20:03,290 --> 00:20:05,300 I don't touch pins unless I have to. 574 00:20:05,360 --> 00:20:07,100 I'm extremely efficient, 575 00:20:07,100 --> 00:20:08,330 extremely productive, 576 00:20:08,360 --> 00:20:12,020 and very guarded with my time with that said the things 577 00:20:12,020 --> 00:20:14,060 I do to create balance in my life. 578 00:20:14,180 --> 00:20:15,530 I go into the woods every day. 579 00:20:15,530 --> 00:20:19,520 My favorite hashtag hashtag woods before work with my dog. 580 00:20:19,580 --> 00:20:22,370 I exercise every day in some way, 581 00:20:22,400 --> 00:20:23,750 not always breaking a sweat, 582 00:20:23,750 --> 00:20:26,060 but I move my body because we all sit too much. 583 00:20:26,090 --> 00:20:28,820 Guys. I try to eat as healthy as I can. 584 00:20:28,820 --> 00:20:31,040 And I'm always trying to improve in that area. 585 00:20:31,040 --> 00:20:31,970 Like we all are. 586 00:20:32,030 --> 00:20:32,840 And by improving, 587 00:20:32,840 --> 00:20:34,880 I try to have at least one green juice a day. 588 00:20:34,940 --> 00:20:37,040 I love to travel and I travel frequently. 589 00:20:37,040 --> 00:20:38,810 So I get to see the whole world. 590 00:20:38,810 --> 00:20:40,940 I think it's so important to get out there and see 591 00:20:40,940 --> 00:20:43,610 life beyond your little bubble as you know it. 592 00:20:43,700 --> 00:20:44,660 And lastly, 593 00:20:44,660 --> 00:20:47,590 I'm very happily married and have been for 25 years. 594 00:20:47,590 --> 00:20:51,430 So I think having a partner who supports everything I do 595 00:20:51,430 --> 00:20:52,450 and always has, 596 00:20:52,570 --> 00:20:55,690 is extremely meaningful and creates a lot of balance in my 597 00:20:55,690 --> 00:20:57,250 life. He puts up with all my corks. 598 00:20:57,250 --> 00:21:00,760 He knows that I'm constantly on the go and that I 599 00:21:00,790 --> 00:21:02,320 just love what I do. 600 00:21:02,320 --> 00:21:05,980 And he accepts like all the craziness that goes on in 601 00:21:05,980 --> 00:21:06,520 running my, 602 00:21:07,180 --> 00:21:08,590 my, my growing, 603 00:21:08,590 --> 00:21:09,880 my growing business. 604 00:21:09,880 --> 00:21:10,930 Let's just leave it at that. 605 00:21:10,960 --> 00:21:12,430 My growing 18th business, 606 00:21:12,430 --> 00:21:16,680 he's been with me since the very first one That says 607 00:21:16,680 --> 00:21:18,510 something that is for sure, 608 00:21:18,720 --> 00:21:22,350 my husband and I just celebrated our 30th anniversary yesterday. 609 00:21:22,380 --> 00:21:25,110 And same thing we've been with each other for both of 610 00:21:25,110 --> 00:21:28,620 our craziness and having a partner really does help for sure. 611 00:21:28,650 --> 00:21:29,720 Who's supportive and, 612 00:21:29,720 --> 00:21:30,900 and behind you the whole way. 613 00:21:31,080 --> 00:21:34,440 Yes. And I've got to say he just hurts to be 614 00:21:34,440 --> 00:21:36,690 talk about all the things she does for business, 615 00:21:36,690 --> 00:21:38,250 all the things she does for personal. 616 00:21:38,250 --> 00:21:40,170 And she whipped it off really fast. 617 00:21:40,470 --> 00:21:42,600 And I know she's on the road all the time, 618 00:21:42,600 --> 00:21:44,370 doing something always up to something, 619 00:21:44,370 --> 00:21:49,650 either it's scoping or Instagram posts or training or whatever it 620 00:21:49,650 --> 00:21:52,710 is. And clearly she's got it all together because she fits 621 00:21:52,710 --> 00:21:53,610 it all in her day. 622 00:21:53,610 --> 00:21:55,200 Somehow. I'm not sure how, 623 00:21:55,230 --> 00:21:55,890 but she does it. 624 00:21:56,160 --> 00:21:57,540 Well, you've heard Me how you heard me, 625 00:21:57,540 --> 00:21:57,780 how it, 626 00:21:57,780 --> 00:21:58,200 by the way, 627 00:21:58,200 --> 00:21:59,820 it's funny that you say that because I am doing a 628 00:21:59,820 --> 00:22:00,990 Blab interview tonight. 629 00:22:00,990 --> 00:22:02,400 And before the Blab interview, 630 00:22:02,400 --> 00:22:05,340 I'm getting on Periscope to broadcast and I'm doing the blood 631 00:22:05,340 --> 00:22:07,260 interview, but let's just digress for one second. 632 00:22:07,260 --> 00:22:10,020 I think it's important for all the listeners to understand that 633 00:22:10,050 --> 00:22:12,780 no matter what your efforts are in terms of marketing your 634 00:22:12,780 --> 00:22:16,470 business, you need to think beyond what you're actually posting and 635 00:22:16,470 --> 00:22:19,200 doing and how you can leverage it on fire. 636 00:22:19,200 --> 00:22:22,890 Like how you can literally connect the social presence that you 637 00:22:22,890 --> 00:22:25,080 have in broadcast in a bigger way. 638 00:22:25,080 --> 00:22:26,880 So let me just give you an example. 639 00:22:26,970 --> 00:22:28,920 Yes. I post on Instagram every day, 640 00:22:29,100 --> 00:22:31,740 but I also love Snapchat and I don't want to confuse 641 00:22:31,740 --> 00:22:32,310 your listeners, 642 00:22:32,310 --> 00:22:34,950 but I use Snapchat to let people know what I'm doing, 643 00:22:34,950 --> 00:22:37,080 like as a sub category throughout my day. 644 00:22:37,140 --> 00:22:39,450 But I use it to broadcast things that I'm doing. 645 00:22:39,450 --> 00:22:40,050 For example, 646 00:22:40,050 --> 00:22:42,150 I'm traveling and speaking in Dallas tomorrow. 647 00:22:42,180 --> 00:22:43,710 So I'll post that on Instagram, 648 00:22:43,710 --> 00:22:46,650 but I'll also let my Snapchat followers know that because you 649 00:22:46,650 --> 00:22:49,200 never know somebody might live in Dallas and want to meet 650 00:22:49,200 --> 00:22:52,470 me. And that's a more intimate connection separately. 651 00:22:52,470 --> 00:22:53,940 If I'm going to be doing an interview, 652 00:22:53,970 --> 00:22:55,980 I'm going to queue up some tweets to get people, 653 00:22:55,980 --> 00:22:57,180 to watch that interview. 654 00:22:57,180 --> 00:22:58,860 I'm going to post it in my Facebook group. 655 00:22:58,890 --> 00:23:00,570 I'm going to announce it on Blab, 656 00:23:00,600 --> 00:23:04,410 because if you're just spending time posting and doing for the 657 00:23:04,410 --> 00:23:05,310 sake of doing it, 658 00:23:05,310 --> 00:23:06,330 cause everyone's telling you, 659 00:23:06,330 --> 00:23:08,700 you got to be on social media because that's the way 660 00:23:08,700 --> 00:23:10,860 the world is it kind of missing the boat. 661 00:23:10,860 --> 00:23:13,650 If you don't take the extra effort to think how you 662 00:23:13,650 --> 00:23:16,740 can go above and beyond to really get what you want. 663 00:23:16,740 --> 00:23:17,670 And at the end of the day, 664 00:23:17,670 --> 00:23:18,870 what you want is more business, 665 00:23:18,870 --> 00:23:19,560 more customers, 666 00:23:19,560 --> 00:23:20,160 more money. 667 00:23:20,190 --> 00:23:21,270 So to do that, 668 00:23:21,300 --> 00:23:24,540 you've got to reach and connect with your audience in a 669 00:23:24,540 --> 00:23:26,010 very authentic way. 670 00:23:26,010 --> 00:23:26,490 Like we said, 671 00:23:26,490 --> 00:23:27,620 at the top of the hour, 672 00:23:27,630 --> 00:23:29,670 the a very authentic way, 673 00:23:29,760 --> 00:23:33,720 and it goes beyond just posting behind your computer. 674 00:23:33,750 --> 00:23:34,950 You need to be visible. 675 00:23:34,950 --> 00:23:35,880 You need to be seen. 676 00:23:35,880 --> 00:23:37,440 The more people can see your face, 677 00:23:37,440 --> 00:23:38,070 hear your voice, 678 00:23:38,070 --> 00:23:38,880 hear your passion, 679 00:23:38,910 --> 00:23:40,080 see your smile. 680 00:23:40,140 --> 00:23:42,150 The more connected they are to you. 681 00:23:42,150 --> 00:23:45,120 And the more they will absolutely do business with you. 682 00:23:45,200 --> 00:23:47,390 And if you're going to take anything away from this interview, 683 00:23:47,570 --> 00:23:49,550 those are the sound bites I want you to hear. 684 00:23:49,660 --> 00:23:51,250 That Was spectacular. 685 00:23:51,550 --> 00:23:54,640 What books have you read lately that you think our listeners 686 00:23:54,640 --> 00:23:55,570 could find value in? 687 00:23:55,930 --> 00:23:56,980 I'm reading a couple books. 688 00:23:56,980 --> 00:23:59,290 Yeah, I'm the person that's reading like three books at one 689 00:23:59,290 --> 00:24:03,970 time. So right now I'm reading a steal to show by 690 00:24:03,970 --> 00:24:04,690 Michael port. 691 00:24:04,720 --> 00:24:06,280 He wrote one of my favorite books, 692 00:24:06,280 --> 00:24:06,880 book yourself, 693 00:24:06,880 --> 00:24:09,220 solid, which every single person in business should read, 694 00:24:09,410 --> 00:24:10,900 steal. The show is a wonderful book. 695 00:24:10,900 --> 00:24:13,330 If you want to become a better public speaker and understand 696 00:24:13,330 --> 00:24:17,200 that speaking actually incorporates into all facets of your business, 697 00:24:17,200 --> 00:24:18,400 not just on the stage, 698 00:24:18,430 --> 00:24:21,310 but when you're speaking on an interview like this or on 699 00:24:21,310 --> 00:24:23,020 a Periscope or anywhere, 700 00:24:23,020 --> 00:24:25,690 just improving your speaking skills with confidence. 701 00:24:25,990 --> 00:24:26,890 So I'm reading that. 702 00:24:26,950 --> 00:24:30,550 I'm also reading Tory Johnson's book shift for good Tory Johnson 703 00:24:30,550 --> 00:24:31,870 was my first mentor, 704 00:24:31,990 --> 00:24:32,800 great friend. 705 00:24:32,860 --> 00:24:35,890 She is the host of deals and steals on good morning, 706 00:24:35,890 --> 00:24:37,360 America, every Thursday. 707 00:24:37,360 --> 00:24:38,860 And this is her second book. 708 00:24:38,890 --> 00:24:40,330 And it's really a great read. 709 00:24:40,360 --> 00:24:42,040 I'm really enjoying her book. 710 00:24:42,250 --> 00:24:46,660 And I'm also reading Shareology by Brian Kramer, 711 00:24:46,660 --> 00:24:49,990 which is all about human to human and human to human 712 00:24:49,990 --> 00:24:54,220 connections and how there's a huge movement and shift from businesses 713 00:24:54,220 --> 00:24:58,180 to really stop and think about the relationships before you think 714 00:24:58,240 --> 00:24:59,140 about anything else, 715 00:24:59,590 --> 00:25:02,080 I'm going to quickly tell you a story about something that 716 00:25:02,080 --> 00:25:03,070 happened to me today. 717 00:25:03,070 --> 00:25:05,530 I think you guys will appreciate this because this is just 718 00:25:05,530 --> 00:25:07,870 crazy. I get in my Facebook inbox, 719 00:25:07,900 --> 00:25:08,500 this guy, 720 00:25:08,530 --> 00:25:10,330 this random guy I've never met, 721 00:25:10,540 --> 00:25:12,790 sends me a text telling me he wants me to be 722 00:25:12,790 --> 00:25:14,080 on his group. 723 00:25:14,110 --> 00:25:14,860 Call tonight, 724 00:25:14,860 --> 00:25:17,050 teaching Instagram to all of his people. 725 00:25:17,050 --> 00:25:19,960 He does mastermind and I'm the leading Instagram expert. 726 00:25:19,960 --> 00:25:22,420 And he wants me to come on and be a part 727 00:25:22,420 --> 00:25:23,440 of his business. 728 00:25:23,470 --> 00:25:25,000 I have no idea who he is. 729 00:25:25,030 --> 00:25:25,450 He says, 730 00:25:25,450 --> 00:25:26,230 call me. 731 00:25:26,380 --> 00:25:26,830 I'm like, 732 00:25:26,860 --> 00:25:28,000 I was curious if him, 733 00:25:28,000 --> 00:25:28,600 my number I said, 734 00:25:28,600 --> 00:25:29,320 you can call me. 735 00:25:29,740 --> 00:25:32,560 So he called me and he gave me a song and 736 00:25:32,560 --> 00:25:35,050 dance, how he wanted me to do this webinar, 737 00:25:35,080 --> 00:25:37,960 like Instagram tutorial to his audience, 738 00:25:37,960 --> 00:25:39,310 which is models, 739 00:25:39,310 --> 00:25:41,110 people that are in the model industry. 740 00:25:41,230 --> 00:25:42,340 And at the end, 741 00:25:42,340 --> 00:25:44,710 he wanted me to sell a program and he would get 742 00:25:44,710 --> 00:25:46,000 30% of the commission. 743 00:25:46,000 --> 00:25:46,930 And I would get 70. 744 00:25:46,930 --> 00:25:47,290 I said, 745 00:25:47,560 --> 00:25:48,370 first of all, 746 00:25:48,430 --> 00:25:50,380 I have no idea who you are. 747 00:25:50,560 --> 00:25:51,190 Second of all, 748 00:25:51,190 --> 00:25:52,780 that is not how I do business. 749 00:25:52,810 --> 00:25:55,660 I don't get on a call and sell something and pitch 750 00:25:55,660 --> 00:25:57,880 something. He's in the internet marketing space, 751 00:25:57,880 --> 00:26:01,210 which is a completely different mindset than how I do business. 752 00:26:01,270 --> 00:26:03,220 And I kind of laid it into him to say, 753 00:26:03,250 --> 00:26:04,600 listen, for me, 754 00:26:04,600 --> 00:26:05,860 it's about getting to know like, 755 00:26:05,860 --> 00:26:06,520 and trust you. 756 00:26:06,520 --> 00:26:09,220 And you are already trying to make money with me. 757 00:26:09,370 --> 00:26:10,600 And that's not who I am. 758 00:26:10,600 --> 00:26:10,930 I'm like, 759 00:26:10,960 --> 00:26:12,520 do you even know who you're talking to? 760 00:26:12,610 --> 00:26:14,290 Did you do any background research? 761 00:26:14,320 --> 00:26:15,790 Did you listen to any of my podcasts? 762 00:26:15,790 --> 00:26:16,600 Do you know who I am? 763 00:26:16,690 --> 00:26:17,110 And he's like, 764 00:26:17,110 --> 00:26:18,820 well, I know that you're like dance program expert. 765 00:26:18,850 --> 00:26:19,240 I'm like, 766 00:26:19,300 --> 00:26:19,990 yeah, but that's, 767 00:26:20,020 --> 00:26:21,340 this is not how I do business. 768 00:26:21,400 --> 00:26:22,840 So I gave him an ear full. 769 00:26:22,840 --> 00:26:25,150 He listened because I wasn't being rude. 770 00:26:25,390 --> 00:26:26,320 I was just saying, 771 00:26:26,770 --> 00:26:29,290 I just want you to understand how I do business, 772 00:26:29,290 --> 00:26:31,480 which is clearly different than how you do business. 773 00:26:31,540 --> 00:26:34,810 And it was so offensive to listen to this guy, 774 00:26:34,870 --> 00:26:38,050 talk about how much money we would both make tonight. 775 00:26:38,110 --> 00:26:39,010 If we did this, 776 00:26:39,100 --> 00:26:39,520 I'm like, 777 00:26:39,610 --> 00:26:41,080 I'm doing a Blab interview tonight. 778 00:26:41,260 --> 00:26:42,670 I would never drop things. 779 00:26:42,670 --> 00:26:44,040 I'm doing do something for you. 780 00:26:44,190 --> 00:26:46,500 And I don't have time to do an interview for you 781 00:26:46,710 --> 00:26:47,790 until December. 782 00:26:47,820 --> 00:26:50,790 And if you want to hire me to do the webinar 783 00:26:50,880 --> 00:26:52,860 I'm available and here are my rates. 784 00:26:53,100 --> 00:26:55,500 Like it was the most bizarre thing too. 785 00:26:55,500 --> 00:26:58,380 And it goes back to this point that I'm making is 786 00:26:58,380 --> 00:27:03,150 that you've got to lead with giving value and building relationships 787 00:27:03,210 --> 00:27:05,340 before selling anything. 788 00:27:05,490 --> 00:27:06,690 If you're salesy, 789 00:27:06,720 --> 00:27:07,770 it's such a turnoff, 790 00:27:07,800 --> 00:27:08,550 at least to me, 791 00:27:08,550 --> 00:27:08,850 it is. 792 00:27:08,850 --> 00:27:10,770 And I'm assuming you have the same feelings. 793 00:27:10,910 --> 00:27:12,380 Absolutely. That's crazy. 794 00:27:12,380 --> 00:27:15,200 And that story really does bring to light what you're talking 795 00:27:15,200 --> 00:27:17,840 about. I thought that I would tie it in because this 796 00:27:17,840 --> 00:27:18,290 is like, 797 00:27:18,320 --> 00:27:19,490 this happened today. 798 00:27:19,490 --> 00:27:20,120 As you know, 799 00:27:20,120 --> 00:27:21,320 today in my inbox, 800 00:27:21,380 --> 00:27:22,610 it was so Bizarre. 801 00:27:22,700 --> 00:27:25,220 Yeah. Well hopefully he's going to know for the future. 802 00:27:25,310 --> 00:27:25,610 Oh yeah. 803 00:27:25,640 --> 00:27:26,120 He knows. 804 00:27:26,120 --> 00:27:26,780 And he's like, 805 00:27:26,780 --> 00:27:28,610 okay, you're clearly a rockstar. 806 00:27:28,820 --> 00:27:29,360 I get it. 807 00:27:29,360 --> 00:27:29,870 And I said, 808 00:27:29,930 --> 00:27:31,910 I don't want you to hang up and think that I'm 809 00:27:32,150 --> 00:27:33,890 pretentious or above you. 810 00:27:33,890 --> 00:27:36,890 I just want you to respect how I do business and 811 00:27:36,890 --> 00:27:38,060 learn from this. 812 00:27:39,230 --> 00:27:40,040 Right. Well, 813 00:27:40,040 --> 00:27:41,210 and you've taught him something too, 814 00:27:41,210 --> 00:27:41,630 for sure. 815 00:27:41,900 --> 00:27:42,560 Yeah, that was, 816 00:27:42,680 --> 00:27:43,550 that was my messaging. 817 00:27:43,580 --> 00:27:46,040 Anyway, I just wanted to share that story because I think 818 00:27:46,040 --> 00:27:46,970 it's really important. 819 00:27:47,300 --> 00:27:47,750 Yeah, No, 820 00:27:47,750 --> 00:27:48,710 I'm really glad you did. 821 00:27:49,010 --> 00:27:50,990 And these three books we're going to go back to these 822 00:27:50,990 --> 00:27:55,310 books are spectacular and I don't know any of them. 823 00:27:55,310 --> 00:27:58,100 So I'm very anxious to check them out myself. 824 00:27:58,190 --> 00:27:59,720 Great gift biz listeners, 825 00:27:59,750 --> 00:28:01,430 just as you're listening today, 826 00:28:01,430 --> 00:28:04,040 you can also listen to audio books with ease. 827 00:28:04,340 --> 00:28:04,790 As you know, 828 00:28:04,790 --> 00:28:07,910 I've teamed up with audible and you can get an audio 829 00:28:07,910 --> 00:28:10,640 book like any of the three that Sue has mentioned for 830 00:28:10,640 --> 00:28:13,460 free. All you need to do is go to gift biz, 831 00:28:13,460 --> 00:28:16,430 book.com and pick out your free book. 832 00:28:16,460 --> 00:28:17,180 That's gift biz, 833 00:28:17,180 --> 00:28:19,160 book.com. All right, 834 00:28:19,160 --> 00:28:20,990 Sue, we're going to wind down the interview. 835 00:28:20,990 --> 00:28:22,640 I know your time is tight today, 836 00:28:22,910 --> 00:28:25,640 but I would like to present you with a virtual gift. 837 00:28:25,970 --> 00:28:30,560 It's a magical box containing unlimited possibilities for your future. 838 00:28:30,830 --> 00:28:34,700 This is your dream or your goal of almost unreachable Heights 839 00:28:34,700 --> 00:28:36,170 that you would wish to obtain. 840 00:28:36,710 --> 00:28:39,860 Please accept this gift and open it in our presence. 841 00:28:40,130 --> 00:28:41,630 What is inside your box? 842 00:28:42,140 --> 00:28:43,550 Ooh, That's so creative. 843 00:28:43,640 --> 00:28:44,840 It goes right with your branding. 844 00:28:44,900 --> 00:28:48,740 Exactly. I would like to see inside my box, 845 00:28:48,740 --> 00:28:50,480 I'm going to just go a little bit deeper. 846 00:28:50,480 --> 00:28:51,650 Like it's not an object. 847 00:28:51,650 --> 00:28:54,470 I would like to see successful businesses all over the world 848 00:28:54,650 --> 00:29:00,320 who have gained success from my relentless teachings of Instagram marketing 849 00:29:00,320 --> 00:29:02,420 and so that you all can have more success in your 850 00:29:02,420 --> 00:29:05,000 business. That's what I want you to see inside my box. 851 00:29:05,780 --> 00:29:06,650 That is typical. 852 00:29:06,650 --> 00:29:07,550 You giving back, 853 00:29:07,550 --> 00:29:08,540 right? Yes, 854 00:29:08,750 --> 00:29:09,440 yes, yes, 855 00:29:09,560 --> 00:29:10,670 absolutely. Well, 856 00:29:10,880 --> 00:29:11,780 I love that. 857 00:29:11,810 --> 00:29:14,030 And that would benefit all of us. 858 00:29:14,030 --> 00:29:16,760 So I'm sure we will all join you in wishing you 859 00:29:16,790 --> 00:29:18,410 that you have that dream. 860 00:29:18,830 --> 00:29:20,420 Let's talk a little bit about, 861 00:29:20,420 --> 00:29:23,090 I know there's a ton of places you're out there Sue, 862 00:29:23,150 --> 00:29:25,940 but can you give me just one or two places that 863 00:29:25,940 --> 00:29:28,550 you could direct our listeners to go to if they want 864 00:29:28,550 --> 00:29:31,850 to learn more about you and about the Instagram expert? 865 00:29:32,480 --> 00:29:34,580 Yeah. As I mentioned in the interview, 866 00:29:34,610 --> 00:29:36,230 definitely head over to YouTube, 867 00:29:36,230 --> 00:29:39,350 subscribe to my YouTube channel and check out my Instagram playlist, 868 00:29:39,380 --> 00:29:41,950 come over to my Facebook business page, 869 00:29:41,950 --> 00:29:44,620 Sue B Zimmerman enterprise like that page. 870 00:29:44,620 --> 00:29:46,170 I like to get likes over there. 871 00:29:46,200 --> 00:29:48,130 That's really where we're trying to grow. 872 00:29:48,130 --> 00:29:50,650 Our presence is on our Facebook business page. 873 00:29:50,680 --> 00:29:53,890 Come on over and join my Facebook group that I mentioned 874 00:29:53,890 --> 00:29:55,570 earlier, Instagram results. 875 00:29:55,690 --> 00:29:57,400 And finally on my website, 876 00:29:57,400 --> 00:29:59,560 I do have a gift for each and every one of 877 00:29:59,560 --> 00:30:02,890 you, you can grab my free Instagram strategy guide. 878 00:30:03,010 --> 00:30:05,020 And all you need to do is give us your email 879 00:30:05,020 --> 00:30:06,640 and we'll give you our strategy guide, 880 00:30:06,670 --> 00:30:08,800 which by the way people say they would have paid money 881 00:30:08,800 --> 00:30:09,460 to receive. 882 00:30:09,490 --> 00:30:10,930 So make sure you grab that. 883 00:30:10,990 --> 00:30:11,260 And then, 884 00:30:11,260 --> 00:30:12,760 so I have a challenge for your listeners. 885 00:30:12,760 --> 00:30:13,570 Can I do that? 886 00:30:13,660 --> 00:30:17,500 Absolutely. So I challenge you all to upload something on Instagram 887 00:30:17,530 --> 00:30:22,390 and I want you to tag it hashtag Sue B made 888 00:30:22,450 --> 00:30:23,440 me do it. 889 00:30:23,920 --> 00:30:25,660 That would be the hashtag that you use. 890 00:30:25,750 --> 00:30:29,260 An app mentioned me at Sue B Zimmerman or at the 891 00:30:29,260 --> 00:30:30,010 Instagram expert. 892 00:30:30,010 --> 00:30:32,080 And I will be sure to get my eyes on your 893 00:30:32,080 --> 00:30:35,140 posts and it can be anything that you want me to 894 00:30:35,140 --> 00:30:38,740 see that you did and just showcasing some aspect of your 895 00:30:38,740 --> 00:30:42,840 business. I love that hashtag I did that shortly after we 896 00:30:42,840 --> 00:30:45,540 met each other and it was so fun going over there 897 00:30:45,540 --> 00:30:48,660 and seeing all the photos of everybody and what they did 898 00:30:48,660 --> 00:30:50,580 and what they elected to post and all that. 899 00:30:50,580 --> 00:30:51,240 It's really, 900 00:30:51,270 --> 00:30:52,020 really fun. 901 00:30:52,380 --> 00:30:53,770 Exactly. Exactly. 902 00:30:53,850 --> 00:30:56,130 It gets you guys to be action takers and you've gotta 903 00:30:56,130 --> 00:30:57,030 be an action taker. 904 00:30:57,780 --> 00:30:59,010 So great challenge. 905 00:30:59,190 --> 00:30:59,910 I love that. 906 00:30:59,910 --> 00:31:02,250 And I want to see everybody doing that. 907 00:31:02,910 --> 00:31:03,600 So remember, 908 00:31:03,600 --> 00:31:05,700 everybody will have the show notes page. 909 00:31:05,730 --> 00:31:09,000 I'll have all of this information in terms of contacts and 910 00:31:09,000 --> 00:31:11,040 the points that Suebies mentioned today, 911 00:31:11,070 --> 00:31:12,240 all sitting there for you. 912 00:31:12,240 --> 00:31:14,970 So if you're listening to this while you're working out, 913 00:31:14,970 --> 00:31:17,910 walking the dog in the shop wherever, 914 00:31:18,300 --> 00:31:21,000 and aren't able to capture all the information or write anything 915 00:31:21,000 --> 00:31:23,190 down, it'll all be there waiting for you. 916 00:31:24,000 --> 00:31:25,110 So thank you so much. 917 00:31:25,110 --> 00:31:27,330 I know this was really a little bit of a struggle 918 00:31:27,330 --> 00:31:28,680 to fit into your schedule today, 919 00:31:28,710 --> 00:31:31,800 but I really appreciate your taking the time and you have 920 00:31:31,800 --> 00:31:33,540 just shared so many things. 921 00:31:33,540 --> 00:31:35,970 We've covered so much content here, 922 00:31:36,030 --> 00:31:37,350 albeit on the surface, 923 00:31:37,350 --> 00:31:40,050 but now all our listeners know how to go and get 924 00:31:40,050 --> 00:31:42,540 more detailed information from you as well. 925 00:31:42,870 --> 00:31:44,040 So thank you very much. 926 00:31:44,040 --> 00:31:44,730 I really, 927 00:31:44,730 --> 00:31:46,530 really appreciate everything. 928 00:31:47,580 --> 00:31:55,830 And may your candles Learn how to work smarter while developing 929 00:31:55,830 --> 00:31:56,970 and growing your business? 930 00:31:57,150 --> 00:32:00,710 Download our guide called twenty-five free tools to enhance your business 931 00:32:00,720 --> 00:32:01,230 in life. 932 00:32:01,440 --> 00:32:05,190 It's our gift to you and available@giftbizonrap.com 933 00:32:05,190 --> 00:32:06,240 slash tools. 934 00:32:06,390 --> 00:32:08,610 Thanks for listening and be sure to join us for the 935 00:32:08,610 --> 00:32:09,480 next episode. 936 00:32:11,130 --> 00:32:14,100 Today's show is sponsored by the ribbon print company, 937 00:32:14,790 --> 00:32:16,920 looking for you and come source for your gift. 938 00:32:16,920 --> 00:32:21,750 Business. 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That way you'll automatically get the newest episodes when they 949 00:32:46,760 --> 00:32:47,150 go live. 950 00:32:47,990 --> 00:32:50,690 And thank you to those who have already left a rating 951 00:32:50,750 --> 00:32:56,050 and review by subscribing help to increase the visibility. 952 00:32:57,850 --> 00:32:59,500 It's a great way to pay it forward, 953 00:32:59,710 --> 00:33:02,710 to help others with their entrepreneurial journey as well.