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Hello and welcome to the
YouTube Success podcast.

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This is me, Matt Hughes,
King of Video, your host.

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I never introduced myself on this podcast.

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I assume you know who I am by
now, but you never really know

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on podcasts, where people fall
into listening to your podcast.

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They might fall into like Episode
22 and then there you are and

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you've never introduced yourself.

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Of course, I'm probably listed all over
the show notes and that kind of thing.

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But I thought I'd better introduce myself
and I'll do that every now and again.

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This time we're talking about content
repurposing of your signature video.

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Now, if you've not listened to the
previous episode that talks about

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the signature video, it's definitely
worth going and listening to that

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because I think that gives you some
context around the signature video.

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I'll talk about it a little bit
in this session, but not a lot

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because this is really, really
focused on content repurposing.

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I want to stay in that lane and just
talk about the what I've listed as

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47 plus pieces of content that you
can create with your signature video.

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Now, I think I have
this as a YouTube video.

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You might have to head
over to my YouTube channel.

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If we can find it, I'll list it out
there, but certainly I can put this.

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So I did a workshop, I probably did
it about two years ago now, maybe 15,

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18 months ago, and it was called How
To Create 47+ Pieces Of Content From

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One Video, a simple little workshop
that I did, I delivered it live.

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I've got some great screenshots and stuff.

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I will put that inside The Creator
Meetup as a piece of content that you

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can get, I would say for free, but
it would be part of the membership.

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In order to join The Creator Meetup,
which is thecreatormeetup.com, you have

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to go and pay £12, £97 or £297, depending
on the kind of length of membership you

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want, but I'll put this full workshop.

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It's about 45 minutes, an hour
long inside of that community.

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And you can get this, and I
talk about this in more detail

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and I give you screenshots.

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That's exactly what you meant to do.

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I also have a spreadsheet that talks
about this and shows you how to

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create all of those pieces of content.

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It's called the Content Repurposing
Framework and I've got a Content

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Promotion Framework, which is going
to be the next podcast episode.

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So I'll talk about promo
and the next one as well.

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And you could just take all of these
podcast episodes put them together.

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You've pretty much got all the content.

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So I'm not saying that you have to
go there to get it, but it's just

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a bit more of a structured workshop
when it's in workshop format.

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So that's thecreatormeetup.com.

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And I'll go and stick
the workshop in there.

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Alright, so let's get on
with the content then.

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And this is how to create 47
pieces of content from one video.

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In this podcast episode, because I
know some of you will be listening

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rather than watching, there's no point
in me showing you the presentation.

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I'm just going to talk about
the 9 types of content and how

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we get to 47 pieces of content.

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I think I list it.

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Yes, I do.

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In the summary of this
workshop, I do list it.

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So the 9 pieces of content, I'm going
to say them really quickly, and I'm

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going to tell you a little bit about
each one of them one at a time.

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So the 9 pieces of content are the
signature video itself, which as I

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mentioned in the last episode, the
signature video with captions, snippet

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videos and since I did that workshop
some really deep cool tools that have

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come out which we'll definitely talk
about in another episode, image quotes,

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image carousels that they're really cool.

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I know people of those the thumbnail,
the blog post, the transcription,

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the podcast, and an audiogram.

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Oh my god, audiogram.

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I mean I list it and it's like, it works
out as 9 pieces of content for audiograms.

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But I really don't like them.

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I'm just going to say it.

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And look, I see them and my team
create these audiograms as well

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but I really don't like them.

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I'll explain why when
we get to that point.

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So let's just talk through those,
through those pieces of content.

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I'm going to put myself on focus
mode like in the last episode I

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said I should do, but I didn't.

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So there should be no buzzing
as we go through this episode.

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So, your signature video then
is piece of content number one.

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And we filmed this piece
of content in landscape.

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So if you're watching this on YouTube,
you'll see that I'm in landscape mode now.

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Landscape is, if your camera is on
the side, if you use your mobile

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phone, it's your phone on the side.

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And it gives us the what I
call the natural view of stuff.

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So again, if you're watching on
a YouTube, you'll see my hands

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up and you'll see the full width.

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And then of course we have the
option to take that signature

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video and do it in portrait mode.

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So we'd probably be about here again,
if you're watching, but it's portrait

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mode, it's TikTok mode, reels, Stories,
that kind of thing, that's portrait mode.

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And then the other way you could
create that content is in square and

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the reason why I talk about square
and Instagram has kind of changed it

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because it's got a slightly different
aspect ratio now, but the reason why

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I talk about square as well is because
square works on almost all platforms.

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So if I was to choose one out of all of
them, I think square would probably be

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it because you can post that on things
like TikTok and on LinkedIn and depending

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on how you add the other stuff around
it, it would still work really well.

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It doesn't work as well as the aspect
ratio that's perfect for that platform,

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so portrait or landscaping, TikTok and
YouTubes respectively, but it still

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gives you a lot more flexibility.

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So if you didn't have time to do
all of them, which I, you know,

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you definitely have got time.

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I can talk to you about that as well.

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Square is probably the one that I'd
go for that makes it most flexible.

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And I say that for flexibility,
but in reality, the thing I

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always go for is landscape.

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I always do landscape first.

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So landscape strategy is the main thing.

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So that's three pieces of content then.

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So it's the same content but it's changed
in three different ways because if you

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look at TikTok and Reels and some of
those things, you'll see that actually a

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lot of businesses will take the content
and make it portrait but depending

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where you're standing in the frame.

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I'm sitting down now in my chair,
in my office, but this wouldn't

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work if I was moving about.

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If I moved all the way to the left and
I did portrait mode, you'd have to make

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sure the software that you're using will
track you where you're moving so I still

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think they're 3 separate pieces of content
and you change them and do a little bit

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of stuff to make them fit in the right
way for the platform that you're using.

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And then, you might think this
is cheating, but the signature

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video PS Oh, and I call it PSL.

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Alright, so I always refer to it as PSL.

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Portrait, Square and Landscape.

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So I'm going to say PSL a
couple more times during this.

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I needed to point that out.

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Portrait, Square and Landscape, PSL.

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And then we want to do the
same thing with captions.

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So we can create another free piece
of content, PSL with captions.

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And you might think, well most of the
platforms auto generate the captions.

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That's true, but you can do burnt
in captions and burnt in captions

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means that the file itself has the
captions embedded in the video.

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So it doesn't matter what
you did with that video.

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The captions would always be there and
so PSL with captions means just that

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auto generate captions are slightly
different from the platforms because

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they it adds kind of on top of the
video the actual video itself wouldn't

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include those captions, the auto
generated ones, unless you burnt them in.

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So Signature Video, PSL
with Captions is another 3.

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And then we want to talk
about snippet video.

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So I say, when we talked about
Signature Video and I said five to

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fifteen minutes, I reckon for every
5 minutes of content that you create,

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you could create a snippet video.

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This is like a 1-minute video.

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I go with one minute because of
YouTube Shorts, but you could

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expand on that a little bit with
some of the other platforms and our

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Instagram Reels now is 3 minutes.

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So snippet videos are a way to extend
the value, create more value from this

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piece of content and I say for a 15
minute video 3 different snippets,

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you could get from a 15 minute videos.

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That would be valuable.

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Now if you use something like Opus Clips.

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So Opus Clips is one of the sponsors
for TubeFest, which is not the

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reason why I'm mentioning them.

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But if you come into TubeFest you'll be
able to meet the guys that run Opus Clips.

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But Opus Clips is a piece of
software that will take a long

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form piece of content and create 10
short-form pieces of content from it.

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Now, I think with a 15 minute
video, I don't think all those

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10 are going to be useful.

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I think definitely 2 or 3 of them.

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If you're doing a podcast episode,
that's different because you're

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gonna have like a 45-minute
episode, sorry, a podcast interview.

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You can have a 45-minute episode,
where you'd probably be able to get

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10 separate little clips out of that,
and they'd be all really useful.

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But I think with a short 5-15
minute signature video, I would

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say you could get 2-3 and.

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PSL them up.

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So think about this one.

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You got 3 videos, snippet videos,
portrait, square and landscape and

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then the same 3 portraits going
landscape with the burning captions.

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That's 18 piece of content.

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And again, you might
think isn't that cheating?

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We're just adding the captions and not.

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Look When you're creating this content
and when you test it out, you want the

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most different varieties of content
to be able to publish it, test it

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and see which ones really land in.

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So you might find that the
portrait one with the burnt in

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captions works much better than the
landscape one with auto generated

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captions or vice versa or whatever.

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Yeah.

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The point is having the flexibility of
all these pieces of content, you know,

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you're not going to just post them once,
once the episode is out, or once you've

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created your long form YouTube video.

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You're going to use them
throughout the year.

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So it's worth putting in this effort and
honestly, using something like Opus Clips

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is a really quick and simple way to do
it, but it's worth putting in this effort

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now and having that available later on.

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The worst thing I see people
doing is they create a piece of

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content and they don't reference
that piece of content ever again.

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It's like they've they publish
it on YouTube and then it's

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like they just forget about it.

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But you've got to keep feeding the
algorithm, feeding the platform a

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new audience and remember, if you're
growing an online audience or your

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local business, whatever your audience
changes every couple of months.

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I would even say every
couple of weeks, really.

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And so as you build that audience
and the audience changes, they're

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not going to have seen the video
you've done six months ago.

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So being able to reuse that content
and refresh that content with these

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snippet videos is a really great way
just to keep feeding an audience to it.

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The next thing then, this episode will go
on forever if I go into so much detail.

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So apologies, I'll fly
through some of these now.

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So the next couple.

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Image quotes 1, 2, 3.

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That's 3 different image quotes PSL.

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That's 9 pieces of content for that.

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So again, what I'm looking for there
with image quotes is I think about

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the snippets and I think could you
create an image quote that was less

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than about 30 words probably more in
the lines of sort of 10 to 15 words

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of something that you've said that is
compelling within those 5 to 15 minute

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signature video and for the most part.

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I think you can now Obviously, when you're
using that for content, you would add some

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copy and add a bit more context to it.

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But I've now seen like on TikTok and
Reels, people have been using image based

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posts with content in the caption that
is going viral so that it's helping use

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a bit of audio around it or whatever.

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And there's either image based
posts or image based carousels.

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That are being used instead of videos.

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So it's definitely worth it.

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Imagine you've got all that content
you've been creating all that.

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Now you can reuse it as the algorithm
changes their focus and allows you

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to do some of this stuff as well.

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So image quotes are one of those things.

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And so I've got 1, 2, 3 PSL,
which is nine pieces of content.

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And I'm cheating a little bit here
because I'm also saying you can use an

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image carousel, 3 of those from those
3 pieces of content that you create.

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You might have a carousel that, if
we're using an image quote that's 10-15

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words, maybe, you might have a carousel
that you take the 1-minute video,

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which is probably going to be about
100 words and use that to, you know,

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make a bigger version of that quote,
give more meat to that piece of content

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that you're saying in that 1 minute.

224
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And I've seen this use loads as well.

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00:12:44,065 --> 00:12:46,684
And you might have a call to action
at the start and have a hook at

226
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the start for your carousel and
then go into the piece of content.

227
00:12:50,055 --> 00:12:52,445
So image carousel is
another 3 pieces of content.

228
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Then the thumbnail; now the
thumbnail is one of those things

229
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that people don't really think about
as a independent piece of content.

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But here's how we use the thumbnail.

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So we will take the thumbnail.

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We will put it on this podcast episode
Actually, I think Kris, my VA, who does

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this stuff for us currently, she creates
the thumbnail for the podcast, she creates

234
00:13:15,750 --> 00:13:18,815
a separate thumbnail for the blog post.

235
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But I don't know, depending on what
it is, like we've got a style for the

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podcast on YouTube and we've got a
style for the podcast on the blog post.

237
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Actually, I think we're probably
going to start changing that

238
00:13:30,055 --> 00:13:31,505
to focus on the blog post one.

239
00:13:31,505 --> 00:13:35,555
I think having the episode number
on the thumbnail when I was looking

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at these the other day I was like, I
don't think we need to do that anymore.

241
00:13:38,875 --> 00:13:42,045
So we're probably just going to have one
thumbnail that works across all of them.

242
00:13:42,760 --> 00:13:46,260
And so I've only listed this as
one piece of content, but you can

243
00:13:46,260 --> 00:13:47,840
use that for so many, many things.

244
00:13:47,850 --> 00:13:51,280
So the blog posts, the featured image
for the blog post, you can use it for

245
00:13:51,280 --> 00:13:52,700
the thumbnail of the actual video.

246
00:13:54,065 --> 00:13:57,595
And then you might use that as a piece
of content that you share when it goes

247
00:13:57,595 --> 00:14:01,554
out on socials as well, so it's multi
use thumbnail, even though I've only

248
00:14:01,554 --> 00:14:04,145
listed it 1 piece of content because
it really is only one piece of content.

249
00:14:04,885 --> 00:14:06,625
Then, the blog post itself.

250
00:14:06,674 --> 00:14:10,044
So we use something called
Descript to edit our podcasts.

251
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Descript, the link is in the show notes.

252
00:14:13,845 --> 00:14:23,790
It's kingofvideo.co.uk/go/descript, D E S
C R I P T, just so you know, and Descript.

253
00:14:25,980 --> 00:14:28,560
For anyone who's used Descript for
a while, you've probably got the

254
00:14:28,560 --> 00:14:30,500
same pain I have around Descript.

255
00:14:30,810 --> 00:14:35,490
I really love it as a content repurposing
tool, but it can be a little bit clunky.

256
00:14:36,060 --> 00:14:39,770
If you've used Adobe Premiere or
Final Cut or some of those sort of

257
00:14:39,770 --> 00:14:43,560
rock solid pieces of software, and
I'm saying they're rock solid knowing

258
00:14:43,560 --> 00:14:45,430
that they crash a lot as well.

259
00:14:45,430 --> 00:14:47,990
It's not like they don't crash,
you know, these editing tools.

260
00:14:48,689 --> 00:14:53,920
But Descript, I just find, can be a
little bit clunky for general stuff.

261
00:14:54,000 --> 00:14:56,300
So I want you just to
know that is the case.

262
00:14:56,300 --> 00:14:59,270
I don't want you to go and Oh,
Matt's recommended it and then get

263
00:14:59,270 --> 00:15:01,470
there and you're like, Oh, why is
it a bit clunky here and there?

264
00:15:01,570 --> 00:15:07,279
It is, but you know, when we started
using it, we replaced 5 different

265
00:15:07,289 --> 00:15:09,279
tools when we started using Descript.

266
00:15:09,605 --> 00:15:14,084
With that one tool and for me, that is
way more valuable than just a little

267
00:15:14,084 --> 00:15:15,495
bit of clunkiness here and there.

268
00:15:16,614 --> 00:15:19,505
I think as you get using it more
and more, it makes it a little bit

269
00:15:19,505 --> 00:15:21,534
easier and things like studio sound..

270
00:15:21,594 --> 00:15:25,275
Look, this is not a descript episode,
but I just I wax lyrical about it because

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00:15:25,275 --> 00:15:28,564
I really do love the software There's a
thing in there you can do where if your

272
00:15:28,564 --> 00:15:31,834
sound is not great and probably these
episodes because I've reset my computer

273
00:15:31,874 --> 00:15:35,834
recently, probably need studio sound
enabling and there's just a little tick

274
00:15:35,854 --> 00:15:40,939
box and you say studio sound and it uses
AI to make your sound sound brilliant.

275
00:15:41,449 --> 00:15:44,480
So it's little things like that that
are just wonderful about that software.

276
00:15:44,490 --> 00:15:47,870
So, and the reason why I wanted to
mention Descript is because when

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we drop it into Descript, the first
thing it does is transcribe the video.

278
00:15:51,590 --> 00:15:54,680
So you get the transcription, you
can then clean up that transcription

279
00:15:55,849 --> 00:15:59,530
and then you can export it as a
Word document, as a Word document or

280
00:15:59,530 --> 00:16:01,040
some other kind of format like that.

281
00:16:01,360 --> 00:16:03,460
And you can use that
to create a blog post.

282
00:16:03,680 --> 00:16:07,560
All of the stuff I've taught so far,
except for maybe image carousel and image

283
00:16:07,560 --> 00:16:11,130
quote, is available in Descript so that
you can just go out and start editing it.

284
00:16:11,130 --> 00:16:13,569
I'll probably use Canva for
image quoting and image carousel.

285
00:16:13,570 --> 00:16:16,640
So you create the blog post,
that's another piece of content.

286
00:16:16,829 --> 00:16:19,369
Again, it's a multi use
piece of content really.

287
00:16:19,620 --> 00:16:21,999
But we create that, we embed
the YouTube video itself in

288
00:16:21,999 --> 00:16:23,209
it so people can listen to it.

289
00:16:23,675 --> 00:16:26,705
If you go to my King Of Video website
now and with the podcast, you'll see

290
00:16:26,705 --> 00:16:28,825
the podcast episode embedded as well.

291
00:16:29,075 --> 00:16:33,615
Every blog post has a YouTube video,
the one for this episode that goes

292
00:16:33,615 --> 00:16:36,834
on our YouTube channel, the blog
post itself, which has some detail

293
00:16:36,845 --> 00:16:40,694
about it and the podcast episode
embedded if you just like audio.

294
00:16:40,695 --> 00:16:45,435
So all of that happens as part of
the Descript process and then I've

295
00:16:45,435 --> 00:16:48,865
got the transcription as a piece
of content as well because you

296
00:16:48,865 --> 00:16:50,455
can use that for various things.

297
00:16:52,860 --> 00:16:56,380
Then, of course, you could take
your video content and create

298
00:16:56,380 --> 00:16:58,355
a podcast episode from it.

299
00:16:58,705 --> 00:17:03,045
Now, obviously I'm doing this with this
podcast because it starts as a podcast.

300
00:17:03,765 --> 00:17:05,324
Even though you know, we're filming it.

301
00:17:05,335 --> 00:17:08,075
So it's technically a YouTube video first.

302
00:17:09,314 --> 00:17:11,425
But we can then save the audio.

303
00:17:11,425 --> 00:17:16,375
So in Descript, you can do save audio
as mp3 And you've got a podcast episode.

304
00:17:16,485 --> 00:17:22,040
The thing that makes this a better
podcast episode is that I'm thinking

305
00:17:22,040 --> 00:17:24,609
about the audio listener first.

306
00:17:24,980 --> 00:17:29,309
A lot of the time when I see videos that
have been repurposed to podcasting is

307
00:17:29,309 --> 00:17:33,379
they've not considered that a lot of the
things that they talk about don't work

308
00:17:33,629 --> 00:17:37,940
so well for audio only or vice versa so.

309
00:17:38,800 --> 00:17:42,760
What I'm saying there is, if you're
creating podcasts out of existing

310
00:17:42,770 --> 00:17:46,529
content, just know that some of the
stuff, like when you say 'oh look at

311
00:17:46,529 --> 00:17:50,249
this on screen' just like I did at the
start of the video when I said my hands

312
00:17:50,249 --> 00:17:52,580
were you know, the sides of the videos.

313
00:17:52,899 --> 00:17:55,459
I know that those people
that are listening are not

314
00:17:55,459 --> 00:17:56,330
gonna be able to see that.

315
00:17:56,330 --> 00:17:59,719
So I have to point out, if you are
watching this on YouTube, you'll be

316
00:17:59,719 --> 00:18:02,780
able to see it because I'm thinking
about creating the podcast first.

317
00:18:02,780 --> 00:18:07,070
So just a little side note, really, to
know that if you're creating podcast

318
00:18:07,070 --> 00:18:10,820
episodes, but you're filming them, make
sure you think about those things as well.

319
00:18:11,749 --> 00:18:12,979
So a podcast can come out of that.

320
00:18:12,985 --> 00:18:14,120
That's another piece of content.

321
00:18:14,360 --> 00:18:15,409
And then an audiogram.

322
00:18:15,415 --> 00:18:17,659
So an audiogram is a bit
like a snippet video.

323
00:18:18,245 --> 00:18:23,275
That we talked about before but you
create this is these little wave

324
00:18:23,285 --> 00:18:26,215
forms they're called and it's like
the audio bouncing up and down.

325
00:18:26,435 --> 00:18:29,984
Anyone as old as I am, you'll remember
the old stereos that used to have all

326
00:18:29,984 --> 00:18:33,995
the bars along the side of them and
they bounced up and down as the audio

327
00:18:33,995 --> 00:18:36,719
And the different frequencies, change.

328
00:18:37,100 --> 00:18:40,409
For anyone that's young, you will
probably not remember that unless you're

329
00:18:40,409 --> 00:18:43,080
into some kind of sound production,
then you would see that stuff anyway.

330
00:18:43,500 --> 00:18:46,529
But also actually, as I'm looking
at my episode, I'm looking at the

331
00:18:46,529 --> 00:18:48,629
sound level of my actual microphone.

332
00:18:48,629 --> 00:18:49,639
It's similar to that.

333
00:18:49,659 --> 00:18:53,200
So these bars go up and down as
the frequency of the audio changes.

334
00:18:53,540 --> 00:18:57,810
And what they've done is they, the,
software like Descript, they've taken

335
00:18:57,810 --> 00:19:02,650
that concept of the audio and the
frequencies and the levels that, it

336
00:19:02,670 --> 00:19:08,300
actually creates like a nice visual
effect and they've made it into videos

337
00:19:08,310 --> 00:19:11,410
that you can say so they're called
audiograms because they have the captions.

338
00:19:11,779 --> 00:19:15,290
They have the bouncing
of the audio signal.

339
00:19:16,889 --> 00:19:18,770
And then you can post them as
well, but I just really don't

340
00:19:18,770 --> 00:19:19,860
like I used to love them.

341
00:19:19,860 --> 00:19:22,540
But I really don't like them now
because I'm like, well, why would

342
00:19:22,540 --> 00:19:26,149
we post an audiogram with that
stuff when we've got the video?

343
00:19:26,260 --> 00:19:28,699
Why would we not just use the
video because the video is

344
00:19:28,699 --> 00:19:29,979
more visual than an audiogram.

345
00:19:30,929 --> 00:19:33,849
But I suppose you could just
listen to them with the captions

346
00:19:33,849 --> 00:19:35,040
or read them with the captions.

347
00:19:35,040 --> 00:19:37,959
But again, I still think the
video is a better option.

348
00:19:39,720 --> 00:19:43,080
A shout out to anyone
that used to have Winamp.

349
00:19:43,090 --> 00:19:44,499
Does anybody remember Winamp?

350
00:19:44,919 --> 00:19:47,670
Let me know in the comments on
YouTube if you remember that.

351
00:19:47,680 --> 00:19:51,379
Winamp used to have these little
effects that you could add in.

352
00:19:51,379 --> 00:19:54,359
It was like a visual effect and it
would create an audio, what was like

353
00:19:54,360 --> 00:19:56,019
the visual effect of an audiogram.

354
00:19:56,540 --> 00:19:59,500
And that was like in the 90s, early 90s.

355
00:19:59,960 --> 00:20:01,060
I love that stuff.

356
00:20:01,510 --> 00:20:02,280
Anyway,

357
00:20:02,710 --> 00:20:03,365
I digress.

358
00:20:03,375 --> 00:20:07,985
So, to summarize this up for you and
just kind of make you think about this

359
00:20:07,985 --> 00:20:09,245
now, I'll give you the numbers here.

360
00:20:09,245 --> 00:20:13,475
So we've got signature video PSL, which
is 3 pieces of content; signature video

361
00:20:13,475 --> 00:20:19,165
PSL with captions, another 3; snippet
videos 1, 2, 3; PSL and captions, that's

362
00:20:19,234 --> 00:20:21,175
18 pieces of content, believe it or not.

363
00:20:21,935 --> 00:20:26,565
Image quote 123 PSL, which is 9
pieces of content; image Carousel 3;

364
00:20:26,995 --> 00:20:32,382
thumbnail 1, blog post 1, transcription
1, podcast 1, audiogram, PSL is 9.

365
00:20:32,382 --> 00:20:37,460
And that is a total of
47 pieces of content.

366
00:20:38,280 --> 00:20:42,989
My numbers should add up there, 47 pieces
of content from one signature video.

367
00:20:43,469 --> 00:20:47,879
Now I mentioned in the last episode,
imagine if you did that for every video.

368
00:20:48,459 --> 00:20:54,600
Oh, and by the way, creating all of that
content is a few hours of work, right.

369
00:20:54,629 --> 00:21:01,395
So my va does this wonderful work
and gets that done And I reckon we're

370
00:21:01,395 --> 00:21:04,055
talking three to four hours total.

371
00:21:04,385 --> 00:21:05,655
She's going to disagree with me.

372
00:21:05,895 --> 00:21:08,694
If in the show notes it says Matt's
wrong and it actually takes me

373
00:21:08,695 --> 00:21:11,064
ten hours, she can let me know.

374
00:21:11,415 --> 00:21:14,635
But I think it's three to four
hours of content of focus work on

375
00:21:14,635 --> 00:21:16,664
that piece of content, depending
on the length of the video.

376
00:21:16,974 --> 00:21:18,905
And that's why when I talk
about the signature videos

377
00:21:18,925 --> 00:21:20,355
being five to fifteen minutes.

378
00:21:21,600 --> 00:21:25,460
Of course, everything changes
with the length of the video.

379
00:21:25,460 --> 00:21:27,490
So the amount of time it takes
to edit, the amount of time it

380
00:21:27,510 --> 00:21:29,040
takes to create the content.

381
00:21:29,900 --> 00:21:33,680
So sometimes we have to put these
boundaries around it because

382
00:21:33,680 --> 00:21:35,599
otherwise, anything we say is wrong.

383
00:21:35,610 --> 00:21:39,805
You know, like, It's 45 minute
video would take much longer to

384
00:21:39,825 --> 00:21:42,645
repurpose and to edit in the first
place and to create the blog post.

385
00:21:43,175 --> 00:21:48,284
So 5 to 15 minutes, I think 3 to 4
hours is a good amount of time to be

386
00:21:48,285 --> 00:21:51,374
able to create all of that content and
then imagine doing that once a week,

387
00:21:51,385 --> 00:21:55,515
so you've got filming the episode,
repurposing the episode, maybe you do

388
00:21:55,515 --> 00:22:00,274
that in an afternoon or maybe a full
day when you're getting started and

389
00:22:00,275 --> 00:22:04,985
then you've got all the content, all
that content for the next week I think

390
00:22:05,004 --> 00:22:08,504
that's pretty pretty damn good and
that would make you kind of relentless.

391
00:22:08,835 --> 00:22:12,085
A little bit like Gary V style,
your content would be everywhere

392
00:22:12,504 --> 00:22:13,965
if he was using all that content.

393
00:22:15,210 --> 00:22:19,389
Speaking of your content everywhere in
the next podcast episode, I'm going to

394
00:22:19,430 --> 00:22:24,550
wrap this little mini series of episodes
up with the content promotion framework.

395
00:22:24,730 --> 00:22:26,429
So what do you do with that content?

396
00:22:26,460 --> 00:22:28,070
How do you get that out there?

397
00:22:28,370 --> 00:22:29,490
I've got a spreadsheet.

398
00:22:29,490 --> 00:22:32,489
I'm going to just go through the
spreadsheet in really a little

399
00:22:32,489 --> 00:22:35,460
bit of detail and explain how
you take all of those pieces of

400
00:22:35,460 --> 00:22:37,030
content then and use it to promote.

401
00:22:37,629 --> 00:22:40,719
And actually, if you put these three
things together, signature video,

402
00:22:40,780 --> 00:22:44,880
content, repurpose in framework, content
promotion framework, you've got a

403
00:22:44,880 --> 00:22:51,770
strategic ecosystem for your content
that would bring in more sales and leads.

404
00:22:51,770 --> 00:22:55,270
And I think that's the most important
thing here is having a strategic

405
00:22:55,270 --> 00:22:58,629
view of your content, right from
that signature video, that one video

406
00:22:58,660 --> 00:23:03,094
that we're creating to create a
relentless promotional ecosystem.

407
00:23:03,165 --> 00:23:03,495
All right.

408
00:23:03,885 --> 00:23:04,205
That's it.

409
00:23:04,215 --> 00:23:05,655
My name is Matt Hughes, King of Video.

410
00:23:05,655 --> 00:23:08,175
Don't forget to head to
thecreatormeetup.com to

411
00:23:08,175 --> 00:23:09,445
see this workshop in full.

412
00:23:09,794 --> 00:23:14,314
And I will see you in the next episode
or you'll hear me in the next episode.

413
00:23:14,615 --> 00:23:14,725
Bye.

414
00:23:14,725 --> 00:23:15,264
Bye