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So us humans are the species that are really good at collaboration. We focus on it for learning tasks. And

this sounds pretty wild, but a psychologist in Evolution Studies published a study that showed this. It

compared toddlers to non-human primates. I'll add a link to the study so you can check it out. But the social

tasks for learning scored a whole lot higher in the toddlers, although intelligence was roughly the same

across all the time.

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all of the study subjects. Now, our contacts and scenarios where this might apply to podcasting in

particular and its many flavors can differ, of course, but those of us who are creating content where we're

talking at an audience, kind of like what I'm doing right now, we can make use of this concept. And the

concept really boils down to mostly the types of phrases and words we use, like in our notes, our script, and

our regular vernacular.

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So when you create a solo podcast without a host with no guests, we're typically talking at them. But that

research we just considered at the top of this episode suggests that human brains are wired to engage more

deeply when we feel like we're collaborating with someone else. So even in a solo podcast, you can trigger

this psychology for your listener. And you do it by framing your content as something you and your

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are like figuring out together. You use language that creates this shared mental space. So the phrase like

you know that feeling when kind of does this. You're inviting the listener to retrieve their own

experience and then we're both holding the same general idea or concept in our minds. And that represents

what's called joint attention and it serves as the foundation of this shared intent.

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You're sharing your I experiences, but you're relating them to the

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person listening to you through using this sort of collaborative language. So your listener is

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co-creating that meaning with you rather than just receiving information kind of

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descending on them from the voice in their ears. So the research says this is how human cognition really

evolved. So when you lean into it, you're working with that, how our brains actually process.

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I'm Jen DeHaan. This is the Credibility Minute.

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You can find more episodes and get in touch with me at StereoForest.com slash minute.