Speaker A

Welcome to Close it now, the podcast that's revolutionizing the H Vac and home improvement trades industries.

Speaker A

Get ready to dive deep into the world of heating, ventilation and air conditioning.

Speaker A

We're turning up the heat on industry standards and cooling down misconceptions and we're not just talking about fixing vents and adjusting thermostats.

Speaker A

It's about the transformative movement that's reshaping the very foundation of H Vac and home improvement.

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We're the driving force, inspiring top performers who crave excellence not only in their professional endeavors, but also in fitness, nutrition, relationships and personal growth, proving that we can indeed have it all.

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This is Close it now, where excellence meets excitement.

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Let's get to work now.

Speaker A

Your host, Sam Wakefield.

Speaker B

All right, well, welcome back to Close It Now.

Speaker B

Today we are talking about something really serious but also very important that you must know when you are in the home in sales.

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We're going to be talking starting a mini series within a series.

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So series in a series.

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This is part one of our Neuro Aware Selling Understanding neurodivergent buyers.

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So this is episode four in the larger sales Psychology series.

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So that is what we are diving in today and I know you're going to love it.

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So here's the context for the episode in as you know, in today's homes, sales is ever changing, it's ever evolving and the way buyers buy, there's this huge, huge, huge shift in the world right now in today's homes, neurodivergence is, it isn't the exception anymore, it's the norm.

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And there's a lot of reasons for it.

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There's of course some controversial ones but more than anything I think it's because it's being studied and recognized more.

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And so most sales training however, ignores how neurodivergent buyers think, feel and decide.

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So this episode is going to start a three part deep dive into the world of neuro aware selling the most overlooked skill set in high performing in home sells today.

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I cannot think of a single training anywhere that covers this topic.

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That's why we're doing it, because we talk about the hard stuff, the things nobody else wants to cover.

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So a little bit about this neurodivergence.

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It includes adhd, autism, dyslexia, ODD DHD which is combining its co occurring autism and adhd.

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All of these have unique cognitive and emotional traits that affect trust, attention, logic, decision making.

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If you're not aware of these signals, you might be unintentionally losing deals, creating biofriction or, or Misreading the energy in the room.

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Because everything we've talked about up till now, not everything, but a lot of what we've talked about up till now sometimes doesn't apply.

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Now.

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The main thing that I want you to know, neurodivergence does not mean broken or anything is wrong.

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It's just different.

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I will happily raise my hand and say I fall into the ADHD spectrum, which means I am neurodivergent as well.

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And I would reckon that if you're in sales, there's probably a hint somewhere of you being on the spectrum, even if you didn't realize it.

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ADHD is a big one that.

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So all of these things, it's a spectrum, it's a range.

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But there are certain specific characteristics and communication patterns that we have to know and recognize in order to be able to communicate correctly, to get the message across and be received.

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So we are unmasking in this episode to be who we are.

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And I want you to know how to recognize these things.

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So that is what this episode is about.

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So before we get into that, let's do a what's in your cup today?

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And today, speaking of unmasking, I. I did a special.

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What's in your cup today?

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What's in my cup?

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If you're on YouTube and you're watching me, you can actually see.

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So go to YouTube, watch the episode.

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Make sure to like and subscribe.

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I've got my Capri sun today.

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I've got my juice box in.

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Because there's going to be some things we're talking about that seem, you know, the whole point is, like, what you like, be authentically you.

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Be authentically yourself.

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You can I give you permission to unmask for this episode?

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And it's okay.

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So what is in your cup today?

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You go.

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Hope you're hydrating.

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It has begun to be a very hot summer in parts of the country here, which, interestingly enough, this is kind of an oddball comparison.

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You know, my buddies in several coaching clients shout out to Kevin Polito and Jonathan Neves up at Green Energy in Boston.

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We've got Ryan, Ryan Chartrand, and let's see, Brian o' Boyle in Pennsylvania, Ryan's in Boston.

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All my homies up in the Northeast, they've been seeing you guys up there and everybody else that's in that area.

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Y' all been seeing over 100 degrees, which is really crazy because here in Texas, in the Austin area, we haven't seen a single 100 degree plus day this year.

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In fact, there's no projection for them.

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So who knows, maybe y' all are going to be the new Texas and we're taking over your weather.

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Let's flip flop it.

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So what is in your cup today, everybody?

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Are you staying hydrated?

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Is it a latte?

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Let me dive in with my straw here into my Capri sun and let's toast this episode together.

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And dive in.

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3, 2, 1.

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All right, we got apple today.

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So one more thing I want to do super quick is let's read a review.

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We've got a five star review here that I want to highlight.

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And let's see, this one is from Jay Gonzalez.

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Actually, we're going to do a couple.

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There's some short ones.

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5 star review from Jay Gonzalez.

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Sam never fails to provide relevant content, great guests, awesome beverage recommendations and let's see, he says, I thought I had the whole thing open.

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And more.

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Thank you for all you do.

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Thank you for that review, Jay Gonzalez.

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I appreciate you, brother.

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That is awesome.

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We've got another one from.

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Let's see.

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This is a longer one.

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Brandon Cancio, five star review.

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Sam from Close it now has truly transformed the way I approach H vac sales.

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His podcast is my go to Drive Time University.

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I tune in daily and every episode delivers clear, practical insights that have elevated my mindset, refined my word tracks, strengthen my entire sales process.

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Rock on, Brandon.

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Brandon, Sam has a rare gift for breaking down real world sales situations into actionable strategies that work.

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If you're in sales and not listening to him yet, you're leaving serious growth on the table.

Speaker B

Grateful for all the value he brings.

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Thank you for that review, Brandon.

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That is awesome.

Speaker B

I appreciate it.

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And last one, let's see.

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This one is from Cody W. Cody up in.

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I bet.

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I think this is probably Cody up in Rockford, Connecticut.

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An incredible training experience.

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One of the most ethically grounded and impactful sales live sessions I've ever attended.

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I can't overstate the value of having Sam come in to train the team.

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So thank you for that, Cody.

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I appreciate it for all of you.

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I mentioned if you heard that your review read on an episode, make sure to reach out because you have earned a one hour coaching session with me.

Speaker B

So make sure to make sure to mention that.

Speaker B

So with all of that being said, let's hop into the content and we can dive in today because this is a big one.

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This is an important episode that we're covering.

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So let's start with what is neurodivergence and why cells must adapt.

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That's more important.

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What is it?

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And why do we need to know about it and, and adapt to it?

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First of all, when we are, we're not selling to salespeople, don't sell to neurotypical robots.

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We sell to real human beings.

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We're not just selling to a script.

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You all know when we learn a script, scripts are written in your classic classroom scenario.

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So when you learn a script, it's built around one frame of mind, typically maybe a couple scenarios or a couple variations in the scenario, but it's not usually built around different psychological mindsets or patterns.

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So when we're selling to real humans today, what that means is neurodivergence is more common than ever.

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According to the most recent studies, 1 in 5, 1 in 5, 20% of the population is considered neurodivergent to some degree.

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So what that means is in 2023, one in 36 kids are diagnosed with autism.

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One in 10 adults have ADHD, often undiagnosed.

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If you've been around at all lately on social media, we're seeing videos about especially late diagnosed women with ADHD.

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Or of course, 1 in 5, 1 in 5 people in North America show signs of dyslexia, so, and odd dhd, basically, autism and ADHD combined is increasingly recognized in adults.

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So this isn't, this is an important, very powerful, impactful episode for me because I can tell, I'll tell you all that one.

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I'm neurodivergent and my family, this is what we call neurospicy.

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So when you have everyone in your family is neurodivergent.

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There's the slang term is, hey, we're neurospicy.

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So what that means is process information differently.

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Communication is slightly different, emotions are different, emotional control is different.

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That means your pace, your tone, your presentation format, your verbiage, it's all gotta shift if you want the message to land.

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Now, this is a big deal because if you don't think one, if you don't think it's important, that's fine, it's your choice.

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But the thing is, if you're losing one in every fifth sale, 20% of your client base because you refuse to adapt and adjust to how someone hears you differently, where's the common denominator?

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So I want to put that out there because the problem is for too long, for way, way, way too long.

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This is why we talk about this episode of unmasking.

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For way too long.

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People who are neurodivergent or neurospicy have been forced to mask to adjust to the societal Norms that the other 80% of the population function under.

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And if you don't believe this is the thing, all you have to do is look at Elon Musk.

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He's a very.

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So they don't call it Asperger's anymore, but that's what he was originally diagnosed with.

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He's a very self proclaimed neurodivergent person on the autism spectrum.

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So it doesn't mean when somebody is neurodivergent or they fall into ADHD or autism spectrum, any of that.

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It doesn't mean they're not successful.

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It doesn't mean they're not, you know, that we, I say they, we can't accomplish things.

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It just means we process things differently.

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So another sip of my Capri sun and let's get into this.

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So the key insight here, and this is the reason it's important, is you cannot force trust with neurodivergent people.

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It's very important that we earn safety first trust.

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The, the, the reason that people look for trust is they want to feel safe in their buying decision.

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So we're reclassifying trust in sells a bit in here at close it now because truly what it means is a safe buying decision.

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So in order to communicate, this is the primary, this is the main thing we have to earn safety first.

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And neurodivergent buyers have different safety signals, the neurotypical ones.

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So let's talk about how neurodivergence shows up in, in sales conversations.

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So we're going to start getting into how to recognize it and then I'll give you some word tracks and things how to adjust in this episode as we get into this.

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So here's kind of a setup for it.

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Have you had appointments that just felt weird?

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The buyer didn't laugh at your normal jokes that everybody laughs at.

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They didn't respond on cue.

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Normally you have this rhythm and when you go through enough appointments, it seems like, okay, here's the laugh line, here's this, here's your clientele.

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They respond accordingly based on how you lead them and you get good at this.

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But then what happens?

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You come across that client.

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They didn't laugh, they didn't respond on cue.

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They asked the same question five times.

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Maybe they flipped from excited to shut down in five seconds flat.

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You weren't doing anything wrong.

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Sometimes they were just processing differently.

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Think about your appointments.

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Think about the.

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In fact, I had a coaching client recently.

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This is one where it seemed like the client was just completely flat.

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Nothing was happening, nothing was responding.

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And like he wasn't even paying attention and sure enough calls the very next day and buys one of the highest end systems didn't feel this is Matt.

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I'm talking about your guy.

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So Matt V. If you're listening to this episode, your story made the made the episode because this is important.

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You know the homeowner doesn't mean that he wasn't engaged.

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Maybe so one of two things he could have been maybe just he does other things and just didn't truly didn't care.

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Or the other possibility is maybe he fell on the spectrum and was processing differently than we normally expect.

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So here's what the here's are some signs here's are some things to look for to recognize who has what.

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And you don't necessarily need to know be able to mentally you know, I don't want you to become a doctor or psychologist or anything like that.

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But you do need to be able to recognize these.

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So I'm going to break some of the characteristics down sorted into the different categories.

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More importantly just watch for these things and then we're going to talk about how to adjust your communication style to effectively communicate with people that show these characteristics.

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So autism spectrum.

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Here's something that's really you know we've all been trained to do eye contact.

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If you keep solid eye contact with someone on the spectrum this is a big indicator.

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If they avoid eye contact or show they.

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Or they have a very flat effect to it.

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It's just like they're not there.

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They're avoiding eye contact.

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There's a whole conversation around the younger generations especially being non confrontational.

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This is part of it.

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It may be they're on the spectrum and avoid eye contact.

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Another one is they need step by step clarity.

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They dislike vague answers or generalized answers.

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They prefer literal language over sales metaphors.

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This is a big one especially we work so hard to use analogies and metaphors and those types of things.

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The problem is if you're working with someone is on the neurodivergent spectrum they prefer literal language.

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We're going to talk about tonality in a minute.

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But they want to hear exactly the details.

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Give me it's like the old school BR549 TV show.

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My dad always talked about it.

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I've never seen it.

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But just the facts, ma'.

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Am.

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They want just literal language oversells metaphors.

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Here's the other one.

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They're often slower to respond.

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They're very deep processors.

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This is where the power of the pause comes in.

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This is where just because they don't Respond in a time that normally people would respond.

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And if you don't see a very clear indicator of this, watch some interviews with Elon Musk.

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He doesn't look at the interviewer in the eye when he asked a question.

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A lot of times I've seen him reach up and pick lint off of his clothes and just sit there way longer than most people normally would.

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Then he will articulate his response to the question.

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Now, the thing is, everyone, this is how neurodivergent people respond.

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And so we have to understand that and we have to make sure to adjust accordingly.

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Do not rush this.

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Your appointment may take longer or might not, depending.

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But if there's somebody that are adhd, something else might happen is they might fixate on the small details or rules, for example, ser ratings.

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They might just have this thing like you can't get somebody off of one of the things like a ser rating or duck size or something that seems inconsequential to you, but they're just so fixated on it.

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This might be a sign that you're working with somebody that falls into the neurodivergent spectrum.

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Adhd.

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Let's talk about this.

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Quick to jump topics.

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So easily distracted.

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If you've seen the movie up, it's like Squirrel and then off, on, off to the races in another piece of the conversation.

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Excitement, frustration, emotionally reactive.

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All of a sudden it seems like the mood swings are all over the map.

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They interrupt without realizing it.

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This is something that is a very clear indicator.

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Do they cut your sentences off to ask a question, change the subject, continue the conversation?

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But they keep cutting you off, usually with a different topic.

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But they'll eventually circle back around and get back to the topic you were originally on.

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You are dealing with someone with adhd.

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They might say, I'm ready to buy and then disappear tomorrow.

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Absolutely a thing.

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They might say, I'm ready to buy and disappear 10 minutes from now.

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They need momentum and clarity or they will mentally bounce.

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And so that's adhd.

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Now let's talk about what happens when autism and ADHD are combined.

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Because this is a different one.

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They crave clarity, but they get overwhelmed easily.

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This one is a paradox.

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It's absolutely a contradiction of being combined together.

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They absolutely crave clarity, but they get overwhelmed easily.

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Here's a good example of me right now.

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If you could see my desk.

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I functioned the best with the cleanest, most pristine environment.

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And at the same time, I hit this place of overwhelm where I have the hardest time cleaning my space.

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So I would fall probably if I was truly tested on the spectrum for both autism and ADHD combined.

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Because I gotta stay on my meds or I don't get anything done in a day.

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I'm all over the map, so.

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And I'll own it.

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I'll be happy to say that's, that's me.

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So you're a walking paradox.

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So it can.

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With another sign or characteristic.

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It can be intensely focused on details and easily distracted at the same time.

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They may mask anxiety with sarcasm, humor or control.

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Another one is social signals are so hard to read or.

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And they can appear confident but feel confused or vice versa.

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They might appear confused or.

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But at this you can't read them.

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They're super confident, but they have a hard time articulating it.

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They need both structure and, and empathy to feel safe.

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So each of these, we're giving, you know, the last of these character.

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I'm going to go back and recap this because the last of these is what they need to feel safe.

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Then dyslexic.

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Of course, this is not new.

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This is one that we've, we've known about for a long time, of course.

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But so many more people are being recognized as having some form of dyslexia.

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They struggle with dense proposals or charts.

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This is why I say keep it simple.

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If you can simplify, simplify, simplify, not oversimplify.

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Get just enough detail.

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But you got to keep it simple.

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You can't overwhelm your proposals with all of these thousands of different of line items.

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They prefer verbal explanation over print.

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When they're somebody that deals with dyslexia, they may forget or misread key numbers.

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For example, my wife's happy to tell you that she has this.

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Her numbers are flipped so many times we're looking.

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When we're, say we're doing family finance or something, we're looking at things and she'll ask me to make sure that she got the numbers correct because so many times in her brain they flip.

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So if you've ever experienced, if you experience or have experienced a touch of dyslexia, you know what I'm talking about.

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Often highly intuitive, though they feel the answer before they understand it cognitively.

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This is what happens when someone.

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It's just like when someone is blind or deaf or, you know, any other, they've lost one of their senses, the other senses heighten.

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This is what happens with dyslexia.

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People with dyslexia, they become very intuitive because their other senses kick in to overcompensate to compensate for the lack of being able to always read accurately.

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So recap this with some, some breakdowns here.

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The autism, Autism spectrum, they may fixate on small details or rules.

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So you have to support that to make them feel safe in their decision.

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Adhd, they need momentum and clarity or they're going to mentally bounce.

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They're going to be gone.

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You will lose them if you don't stay up to what's going on.

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Autism and ADHD combined, they need both structure and empathy to feel safe.

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And then dyslexia, they will into.

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They call it intuiting.

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They'll be intuitive, feel the answer before they understand it cognitively.

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So here's some more examples of what you might see.

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I'm really spending some time on this with you because I want you to understand what to look for because this is a big deal.

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So one is maybe they stare off or zone out mid presentation.

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It does not mean that they're not paying attention.

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Another is they may get stuck on a single word or point.

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Just wait, let them get past it.

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Let them process.

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They might ask you to back up repeatedly.

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I can think of thinking through, you know, my thousands of appointments over the years.

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I can remember lots of occasions where the homeowners would say, hang on, back up.

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What was that again?

Speaker B

Hang on, what was that again?

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Back up.

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And so we're just, okay, no problem, go back and just go through it again.

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Maybe go through it differently.

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Those types of things, they might fidget or pace.

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And I'm going to give you some actual things to look for in the homes too.

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If they fidget, pace.

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Sensory overload is the big one.

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Another one is they may, they want more structure than your usual let's walk through this together approach.

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This is one of the reasons I think I personally have intuitively trained all of you.

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If you've listened over the years and if you attend one of my trainings or you do one of my coachings so many times, this is why I say to always, always, always have different ways to demonstrate stuff.

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So for example, have just a notebook with you so you can draw pictures.

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You, you can write the words out.

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You can demonstrate things both visually, you're talking through it also.

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For example, one of the things that I always recommend is find, for example, if you're in a.

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And it doesn't matter if you're heating or cooling every single model of equipment that you install, find one in the field on the hottest day and the coldest day, video yourself, selfie, video style in front of that piece of equipment, piece of equipment when it's, when it's running.

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So you can demonstrate to people the volume level.

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That's a big question.

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Here's how quiet it is.

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Can I show you?

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I have a video.

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And then the video is really simple.

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It's just you selfie style, right in front of it, talking at a normal volume to demonstrate that they can't hear it right behind you or they can barely hear it right behind you.

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So there's your.

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There's your ninja tip for the day.

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So other things to look for.

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One of the things that you do really need to pay attention to.

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Is there an overabundance of squishmallows stuffies in their house or in the couches?

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Is there a huge amount of pillows and squishmallows?

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If so, you may be dealing with at least one or multiple people in that family who are neurodivergent.

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Another key indicator is toys.

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And I'm not talking about.

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Well, so there's a couple different things here.

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Toys, collections of things.

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Neurodivergent people love to fixate on a specific thing and collect it ad nauseam to the point where it's really, really wild.

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The number of those things that they have.

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Think about the people in your life that you know that have, for example, an entire Wal Hot Wheels cars in the packaging laid out in this perfect order.

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You might be dealing with someone that's neurodivergent.

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It does.

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This is not an every time thing.

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However, these are key indicators.

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And the other thing to look for is especially if you're dealing with adults, especially if there's no age appropriate children, but there are toys, not just up on, you know, for example, the collection of the different all Star wars characters or something.

Speaker B

If there's an overabundance of that, you may be dealing with a neurodivergent person.

Speaker B

However, if there's toys that are out that are not in boxes that are actually, you can tell they actively get played with that are.

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And there's nobody in the house that's age appropriate for those toys.

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And you've asked the questions is like someone else come over, do you babysit all the things?

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And the answer is no.

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You may be dealing with a neurodivergent person.

Speaker B

Another indicator to watch for is.

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And it's not just the toys.

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Are there fidget items around?

Speaker B

Do you notice the person fidgeting a lot?

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They've got some sort of.

Speaker B

There's so many sensory.

Speaker B

The poppets and the different type of fidget toys are There those lying around the person you're.

Speaker B

You're the person or people that you're communicating with, are they fidgeting?

Speaker B

That's a key indicator that you're dealing with someone on the neurodivergent spectrum.

Speaker B

So all of this is important to pay attention to.

Speaker B

Now let's give a couple script examples.

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There's definitely easy ways to.

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As soon as you recognize that this is going on, we start to adjust our communication.

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One example is so let me walk you through the big picture.

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Then we can dig into the details you care most about.

Speaker B

One of the ways that I've always said it when I'm in home is so what I'll do is I'll take us through a 10,000 foot view of everything and anything that you want to dive into a lot deeper, feel free to stop me.

Speaker B

And we'll go as deep as you want to go.

Speaker B

Otherwise we'll stay at a surface level so we don't get too in the weeds on the technical stuff.

Speaker B

So that's one way to start to set the container and set the expectations for the conversation.

Speaker B

This is a great one, especially if you start sensing any of this is going on.

Speaker B

And this is a great tool for any situation.

Speaker B

How about you let me know if I'm going too fast or too slow.

Speaker B

I want this to make perfect sense to you.

Speaker B

Let me know if I'm going too fast or too slow.

Speaker B

I want this to make perfect sense to you.

Speaker B

It's a great word track for you.

Speaker B

This is great to set the expectations for any everyone.

Speaker B

So people feel like they have permission to stop you, to ask questions, to speed you up, slow you down and do you do not take it personally if they ask for a different style of communication from you.

Speaker B

It's not you, it's not your process that's messed up.

Speaker B

They hear it differently than the way you're delivering it and that's okay.

Speaker B

Now what happens when you miss these signals?

Speaker B

And this is also something you need to pay attention for, especially at first when you're getting used to this.

Speaker B

Because what happens is if you miss the signals and you start going down the road that they are not tracking with this, probably what's going to happen at first, especially as you're getting used to looking for these types of things.

Speaker B

So if you start to miss those signals, they rarely say, hey, I'm neurodivergent.

Speaker B

Can you explain that again with less pressure?

Speaker B

Instead what happens is they go quiet, they start to stall, they say we need to think about it and you walk away thinking they were just maybe they were flaky.

Speaker B

Here's what happens when neurodivergent clues are missed.

Speaker B

Trust starts to shut down like crazy.

Speaker B

Decision making becomes stressful.

Speaker B

It's already hard enough for someone that functions under a neurodivergent type of capacity to focus and make a decision without feeling pressure.

Speaker B

And the second you add pressure into the mix, into the situation, decision making, boom.

Speaker B

It's so stressful, it's off the table.

Speaker B

Buyers will self soothe with deferral or avoidance.

Speaker B

They start to just avoid.

Speaker B

You get ghosted, stalled, canceled on.

Speaker B

This is what happens if you've missed these cues.

Speaker B

So here's the reframe for it.

Speaker B

If you miss the processing style, you never get to the decision point.

Speaker B

You've got to pay attention to the cognitive processing style.

Speaker B

Your job is to remove cognitive friction.

Speaker B

This means slowing down, adjusting your delivery, checking in in ways that don't feel invasive.

Speaker B

This is huge with this client.

Speaker B

When you get good at this, this is why this makes you an elite communicator.

Speaker B

So neuro aware.

Speaker B

Selling isn't just about being nice.

Speaker B

That's a whole different thing.

Speaker B

It's about influence.

Speaker B

Top closers learn to read emotional and cognitive energy and shift their delivery to meet the buyer's internal needs.

Speaker B

Now, yes, I've six years and almost 250 episodes.

Speaker B

We've talked about how to work with a neurotypical buyer.

Speaker B

This is for 20% of the buyers out there.

Speaker B

We have to learn and master this or you'll never close those 20% that you should be closing one in five.

Speaker B

You're going to close some of them.

Speaker B

But I can guarantee you right now, so many of them are giving you think about it and not coming back because there was any level of what we just talked about.

Speaker B

So what we have to do is learn to communicate with neurodivergent buyers.

Speaker B

It gives you more confidence in weird feeling calls, those ones that feel.

Speaker B

You get a lot more confidence because you start to recognize awareness is step one, fewer buyers falling off after the appointment.

Speaker B

You're gonna be able to communicate to them.

Speaker B

Another thing that will happen is you're gonna get the reputation as the salesperson or the project manager, the comfort, advice, whatever.

Speaker B

You are the technician that really understood us.

Speaker B

When you start getting those letters, if you're doing do like Christian Moore does and get Christian Moore and Lucas Gambo.

Speaker B

They get letters at almost every single at the day of the sale they'll get a letter sometimes back, sometimes at the install, but they get out of every two out of three, they're getting a handwritten letter, full page about how they helped that client.

Speaker B

And I hope a lot of you across the country go back and listen to the Christian Moore's episode and he walks through exactly the script and verbiage for how to get a handwritten referral and thank you and testimony letter from your clients.

Speaker B

But what starts to show up over and over and over in those letters and testimonies and reviews is we felt understood, we felt heard, we felt seen.

Speaker B

They made it so easy.

Speaker B

They understood us.

Speaker B

What you're going to get is a deeper connection with buyers, neurodivergent or not.

Speaker B

The more that this is going to understanding these types of communication skills and practicing recognizing them and then adjusting to communicate at the level we meet people, where they're at.

Speaker B

So when we work to become someone worth buying from, this is part of it.

Speaker B

It's mastering your own communication skills and so you can meet them where they are at.

Speaker B

This is not just a surface level matching.

Speaker B

If they talk fast, we talk fast.

Speaker B

If they talk slow, we talk slow.

Speaker B

And adjusting like that, this is way, way, way deeper than that.

Speaker B

It's gonna help you in every single one of your.

Speaker B

With every single one of your clients.

Speaker B

So what I want you to remember here is you're not just selling systems.

Speaker B

You're not just selling whatever it is, your solutions, your garage doors, your plumbing, your electrical, you know, solar, whatever.

Speaker B

You're not just selling heating and air systems.

Speaker B

What we're doing is we're creating emotional safety for every buyer in every house.

Speaker B

Neurodivergence is not rare.

Speaker B

It's the silent buyer dynamic that nobody is talking about until now.

Speaker B

We are planning this flag.

Speaker B

So when you see your buyer clearly, they feel feel it.

Speaker B

And when they feel seen what happens, they say yes.

Speaker B

Now, when they feel seen, they feel safe.

Speaker B

And when they feel safe, they say yes to you.

Speaker B

The yes will show up.

Speaker B

You get the opportunity to invite, and the yes will appear.

Speaker B

You can be the calm in their chaos.

Speaker B

This is absolutely what I've been saying this for a little bit, but 100% applies here.

Speaker B

So let's recap super quick because we covered a lot in this episode.

Speaker B

Neurodivergence affects how people buy.

Speaker B

And it's everywhere.

Speaker B

Adhd, autism, dyslexia, adhd, they all show up uniquely and differently.

Speaker B

However, when you start to recognize it, you can adjust.

Speaker B

You can adjust how you deliver.

Speaker B

It's not just what you say, it's how we say things.

Speaker B

Emotional friction is what kills deals, not objections.

Speaker B

And the best reps create calm, clarity and confidence on purpose.

Speaker B

And this is what the essence of this is about.

Speaker B

So if this episode has opened your eyes, hit subscribe, share it with a teammate, Share with somebody who can benefit from this.

Speaker B

Because what we do here at Close it now, we're not just learning scripts, we're learning how people work and when we understand how they work, of course we're going to sell better, we're going to serve better, we're going to serve at the highest level.

Speaker B

So if you're ready to level up your skills with coaching, you can go to my website, go to closeitnow.net you can fill out the form on there and we will have a conversation.

Speaker B

You and I will set up a video call and we can talk about if one on one coaching virtually is the right fit for you.

Speaker B

We can talk about if coming to your location and doing an on site training for your company is the right fit for your organization.

Speaker B

If we can talk about if you are ready to scale, we can talk about trade scale which is a division of the company where we get the team involved and it's a longer term, we take it to the moon.

Speaker B

It's like we see hundreds of percent of growth, you know, 200, 300, 400% of growth in 12 months, 18 months, 24 months and beyond.

Speaker B

So wherever level that you're at, we have a program for you to meet you where you are with either individual or with your organization.

Speaker B

So let's talk about the book of the week.

Speaker B

This is a recommendation.

Speaker B

I haven't read it yet but I did some research and I definitely plan to.

Speaker B

There's a book that's called unmasking autism by Dr. Devin Price.

Speaker B

Definitely essential reading for anyone selling to real humans.

Speaker B

And a show recommendation if you want the nutshell version and to be able to recognize these signs and characteristics very clearly, I recommend go watch a few episodes and you'll probably get hooked and binge all the seasons like we did.

Speaker B

But go watch a few episodes of Love on the Spectrum and that will get that you'll see very clearly instantly those characteristics and how to recognize them.

Speaker B

So you can email me samloseitnow.net you can like I said go to closeitnow.net and fill out a form.

Speaker B

You can pop me a message on Instagram herealcloseitnow and go join the Facebook group.

Speaker B

We are constantly doing some cool stuff in there and make sure to check out what the month, the book of the month.

Speaker B

We do a monthly book club where we get together and talk about the book and it's just awesome.

Speaker B

We've done some really cool books.

Speaker B

We did Greenlights by Matthew McConaughey.

Speaker B

We did be Helpful by Arnold Schwarzenegger.

Speaker B

We did the Gap in the Gain, which was an awesome book.

Speaker B

We just finished up this last month, Go for no, the Sequel, which was really incredible.

Speaker B

In fact, in the book club meetings, the thing that sets us apart is the authors sat in on the book club discussion.

Speaker B

This coming book, if you catch this in time, is going to be Leadership in H Vac by Chris Morin and he is going to sit in on the book club session as well.

Speaker B

He's the author of that book.

Speaker B

So thanks for hanging out today.

Speaker B

I appreciate every single one of you.

Speaker B

Go leave me a five star review on Google and on Apple podcasts.

Speaker B

Until next time everybody go be someone worth buying from.

Speaker A

You've been listening to the Close it now podcast.

Speaker A

Our passion is to dive headfirst first into the transformative movement that's reshaping the very foundation of H Vac and home improvement and at the same time covering fitness, nutrition, relationships and personal growth, proving that we can indeed have it all.

Speaker A

We hope you've enjoyed the show.

Speaker A

If you did, make sure to like, rate and review.

Speaker A

We'll be back soon, but in the meantime, find the website@closeitnow.net find us on Instagram at the real Close it now and on Facebook at Close It Now.

Speaker A

See you next time.