Welcome to Close it now, the podcast that's revolutionizing the H Vac and home improvement trades industries.
Speaker AGet ready to dive deep into the world of heating, ventilation and air conditioning.
Speaker AWe're turning up the heat on industry standards and cooling down misconceptions and we're not just talking about fixing vents and adjusting thermostats.
Speaker AIt's about the transformative movement that's reshaping the very foundation of H Vac and home improvement.
Speaker AWe're the driving force, inspiring top performers who crave excellence not only in their professional endeavors, but also in fitness, nutrition, relationships and personal growth, proving that we can indeed have it all.
Speaker AThis is Close it now, where excellence meets excitement.
Speaker ALet's get to work now.
Speaker AYour host, Sam Wakefield.
Speaker BAll right, well, welcome back to Close It Now.
Speaker BToday we are talking about something really serious but also very important that you must know when you are in the home in sales.
Speaker BWe're going to be talking starting a mini series within a series.
Speaker BSo series in a series.
Speaker BThis is part one of our Neuro Aware Selling Understanding neurodivergent buyers.
Speaker BSo this is episode four in the larger sales Psychology series.
Speaker BSo that is what we are diving in today and I know you're going to love it.
Speaker BSo here's the context for the episode in as you know, in today's homes, sales is ever changing, it's ever evolving and the way buyers buy, there's this huge, huge, huge shift in the world right now in today's homes, neurodivergence is, it isn't the exception anymore, it's the norm.
Speaker BAnd there's a lot of reasons for it.
Speaker BThere's of course some controversial ones but more than anything I think it's because it's being studied and recognized more.
Speaker BAnd so most sales training however, ignores how neurodivergent buyers think, feel and decide.
Speaker BSo this episode is going to start a three part deep dive into the world of neuro aware selling the most overlooked skill set in high performing in home sells today.
Speaker BI cannot think of a single training anywhere that covers this topic.
Speaker BThat's why we're doing it, because we talk about the hard stuff, the things nobody else wants to cover.
Speaker BSo a little bit about this neurodivergence.
Speaker BIt includes adhd, autism, dyslexia, ODD DHD which is combining its co occurring autism and adhd.
Speaker BAll of these have unique cognitive and emotional traits that affect trust, attention, logic, decision making.
Speaker BIf you're not aware of these signals, you might be unintentionally losing deals, creating biofriction or, or Misreading the energy in the room.
Speaker BBecause everything we've talked about up till now, not everything, but a lot of what we've talked about up till now sometimes doesn't apply.
Speaker BNow.
Speaker BThe main thing that I want you to know, neurodivergence does not mean broken or anything is wrong.
Speaker BIt's just different.
Speaker BI will happily raise my hand and say I fall into the ADHD spectrum, which means I am neurodivergent as well.
Speaker BAnd I would reckon that if you're in sales, there's probably a hint somewhere of you being on the spectrum, even if you didn't realize it.
Speaker BADHD is a big one that.
Speaker BSo all of these things, it's a spectrum, it's a range.
Speaker BBut there are certain specific characteristics and communication patterns that we have to know and recognize in order to be able to communicate correctly, to get the message across and be received.
Speaker BSo we are unmasking in this episode to be who we are.
Speaker BAnd I want you to know how to recognize these things.
Speaker BSo that is what this episode is about.
Speaker BSo before we get into that, let's do a what's in your cup today?
Speaker BAnd today, speaking of unmasking, I. I did a special.
Speaker BWhat's in your cup today?
Speaker BWhat's in my cup?
Speaker BIf you're on YouTube and you're watching me, you can actually see.
Speaker BSo go to YouTube, watch the episode.
Speaker BMake sure to like and subscribe.
Speaker BI've got my Capri sun today.
Speaker BI've got my juice box in.
Speaker BBecause there's going to be some things we're talking about that seem, you know, the whole point is, like, what you like, be authentically you.
Speaker BBe authentically yourself.
Speaker BYou can I give you permission to unmask for this episode?
Speaker BAnd it's okay.
Speaker BSo what is in your cup today?
Speaker BYou go.
Speaker BHope you're hydrating.
Speaker BIt has begun to be a very hot summer in parts of the country here, which, interestingly enough, this is kind of an oddball comparison.
Speaker BYou know, my buddies in several coaching clients shout out to Kevin Polito and Jonathan Neves up at Green Energy in Boston.
Speaker BWe've got Ryan, Ryan Chartrand, and let's see, Brian o' Boyle in Pennsylvania, Ryan's in Boston.
Speaker BAll my homies up in the Northeast, they've been seeing you guys up there and everybody else that's in that area.
Speaker BY' all been seeing over 100 degrees, which is really crazy because here in Texas, in the Austin area, we haven't seen a single 100 degree plus day this year.
Speaker BIn fact, there's no projection for them.
Speaker BSo who knows, maybe y' all are going to be the new Texas and we're taking over your weather.
Speaker BLet's flip flop it.
Speaker BSo what is in your cup today, everybody?
Speaker BAre you staying hydrated?
Speaker BIs it a latte?
Speaker BLet me dive in with my straw here into my Capri sun and let's toast this episode together.
Speaker BAnd dive in.
Speaker B3, 2, 1.
Speaker BAll right, we got apple today.
Speaker BSo one more thing I want to do super quick is let's read a review.
Speaker BWe've got a five star review here that I want to highlight.
Speaker BAnd let's see, this one is from Jay Gonzalez.
Speaker BActually, we're going to do a couple.
Speaker BThere's some short ones.
Speaker B5 star review from Jay Gonzalez.
Speaker BSam never fails to provide relevant content, great guests, awesome beverage recommendations and let's see, he says, I thought I had the whole thing open.
Speaker BAnd more.
Speaker BThank you for all you do.
Speaker BThank you for that review, Jay Gonzalez.
Speaker BI appreciate you, brother.
Speaker BThat is awesome.
Speaker BWe've got another one from.
Speaker BLet's see.
Speaker BThis is a longer one.
Speaker BBrandon Cancio, five star review.
Speaker BSam from Close it now has truly transformed the way I approach H vac sales.
Speaker BHis podcast is my go to Drive Time University.
Speaker BI tune in daily and every episode delivers clear, practical insights that have elevated my mindset, refined my word tracks, strengthen my entire sales process.
Speaker BRock on, Brandon.
Speaker BBrandon, Sam has a rare gift for breaking down real world sales situations into actionable strategies that work.
Speaker BIf you're in sales and not listening to him yet, you're leaving serious growth on the table.
Speaker BGrateful for all the value he brings.
Speaker BThank you for that review, Brandon.
Speaker BThat is awesome.
Speaker BI appreciate it.
Speaker BAnd last one, let's see.
Speaker BThis one is from Cody W. Cody up in.
Speaker BI bet.
Speaker BI think this is probably Cody up in Rockford, Connecticut.
Speaker BAn incredible training experience.
Speaker BOne of the most ethically grounded and impactful sales live sessions I've ever attended.
Speaker BI can't overstate the value of having Sam come in to train the team.
Speaker BSo thank you for that, Cody.
Speaker BI appreciate it for all of you.
Speaker BI mentioned if you heard that your review read on an episode, make sure to reach out because you have earned a one hour coaching session with me.
Speaker BSo make sure to make sure to mention that.
Speaker BSo with all of that being said, let's hop into the content and we can dive in today because this is a big one.
Speaker BThis is an important episode that we're covering.
Speaker BSo let's start with what is neurodivergence and why cells must adapt.
Speaker BThat's more important.
Speaker BWhat is it?
Speaker BAnd why do we need to know about it and, and adapt to it?
Speaker BFirst of all, when we are, we're not selling to salespeople, don't sell to neurotypical robots.
Speaker BWe sell to real human beings.
Speaker BWe're not just selling to a script.
Speaker BYou all know when we learn a script, scripts are written in your classic classroom scenario.
Speaker BSo when you learn a script, it's built around one frame of mind, typically maybe a couple scenarios or a couple variations in the scenario, but it's not usually built around different psychological mindsets or patterns.
Speaker BSo when we're selling to real humans today, what that means is neurodivergence is more common than ever.
Speaker BAccording to the most recent studies, 1 in 5, 1 in 5, 20% of the population is considered neurodivergent to some degree.
Speaker BSo what that means is in 2023, one in 36 kids are diagnosed with autism.
Speaker BOne in 10 adults have ADHD, often undiagnosed.
Speaker BIf you've been around at all lately on social media, we're seeing videos about especially late diagnosed women with ADHD.
Speaker BOr of course, 1 in 5, 1 in 5 people in North America show signs of dyslexia, so, and odd dhd, basically, autism and ADHD combined is increasingly recognized in adults.
Speaker BSo this isn't, this is an important, very powerful, impactful episode for me because I can tell, I'll tell you all that one.
Speaker BI'm neurodivergent and my family, this is what we call neurospicy.
Speaker BSo when you have everyone in your family is neurodivergent.
Speaker BThere's the slang term is, hey, we're neurospicy.
Speaker BSo what that means is process information differently.
Speaker BCommunication is slightly different, emotions are different, emotional control is different.
Speaker BThat means your pace, your tone, your presentation format, your verbiage, it's all gotta shift if you want the message to land.
Speaker BNow, this is a big deal because if you don't think one, if you don't think it's important, that's fine, it's your choice.
Speaker BBut the thing is, if you're losing one in every fifth sale, 20% of your client base because you refuse to adapt and adjust to how someone hears you differently, where's the common denominator?
Speaker BSo I want to put that out there because the problem is for too long, for way, way, way too long.
Speaker BThis is why we talk about this episode of unmasking.
Speaker BFor way too long.
Speaker BPeople who are neurodivergent or neurospicy have been forced to mask to adjust to the societal Norms that the other 80% of the population function under.
Speaker BAnd if you don't believe this is the thing, all you have to do is look at Elon Musk.
Speaker BHe's a very.
Speaker BSo they don't call it Asperger's anymore, but that's what he was originally diagnosed with.
Speaker BHe's a very self proclaimed neurodivergent person on the autism spectrum.
Speaker BSo it doesn't mean when somebody is neurodivergent or they fall into ADHD or autism spectrum, any of that.
Speaker BIt doesn't mean they're not successful.
Speaker BIt doesn't mean they're not, you know, that we, I say they, we can't accomplish things.
Speaker BIt just means we process things differently.
Speaker BSo another sip of my Capri sun and let's get into this.
Speaker BSo the key insight here, and this is the reason it's important, is you cannot force trust with neurodivergent people.
Speaker BIt's very important that we earn safety first trust.
Speaker BThe, the, the reason that people look for trust is they want to feel safe in their buying decision.
Speaker BSo we're reclassifying trust in sells a bit in here at close it now because truly what it means is a safe buying decision.
Speaker BSo in order to communicate, this is the primary, this is the main thing we have to earn safety first.
Speaker BAnd neurodivergent buyers have different safety signals, the neurotypical ones.
Speaker BSo let's talk about how neurodivergence shows up in, in sales conversations.
Speaker BSo we're going to start getting into how to recognize it and then I'll give you some word tracks and things how to adjust in this episode as we get into this.
Speaker BSo here's kind of a setup for it.
Speaker BHave you had appointments that just felt weird?
Speaker BThe buyer didn't laugh at your normal jokes that everybody laughs at.
Speaker BThey didn't respond on cue.
Speaker BNormally you have this rhythm and when you go through enough appointments, it seems like, okay, here's the laugh line, here's this, here's your clientele.
Speaker BThey respond accordingly based on how you lead them and you get good at this.
Speaker BBut then what happens?
Speaker BYou come across that client.
Speaker BThey didn't laugh, they didn't respond on cue.
Speaker BThey asked the same question five times.
Speaker BMaybe they flipped from excited to shut down in five seconds flat.
Speaker BYou weren't doing anything wrong.
Speaker BSometimes they were just processing differently.
Speaker BThink about your appointments.
Speaker BThink about the.
Speaker BIn fact, I had a coaching client recently.
Speaker BThis is one where it seemed like the client was just completely flat.
Speaker BNothing was happening, nothing was responding.
Speaker BAnd like he wasn't even paying attention and sure enough calls the very next day and buys one of the highest end systems didn't feel this is Matt.
Speaker BI'm talking about your guy.
Speaker BSo Matt V. If you're listening to this episode, your story made the made the episode because this is important.
Speaker BYou know the homeowner doesn't mean that he wasn't engaged.
Speaker BMaybe so one of two things he could have been maybe just he does other things and just didn't truly didn't care.
Speaker BOr the other possibility is maybe he fell on the spectrum and was processing differently than we normally expect.
Speaker BSo here's what the here's are some signs here's are some things to look for to recognize who has what.
Speaker BAnd you don't necessarily need to know be able to mentally you know, I don't want you to become a doctor or psychologist or anything like that.
Speaker BBut you do need to be able to recognize these.
Speaker BSo I'm going to break some of the characteristics down sorted into the different categories.
Speaker BMore importantly just watch for these things and then we're going to talk about how to adjust your communication style to effectively communicate with people that show these characteristics.
Speaker BSo autism spectrum.
Speaker BHere's something that's really you know we've all been trained to do eye contact.
Speaker BIf you keep solid eye contact with someone on the spectrum this is a big indicator.
Speaker BIf they avoid eye contact or show they.
Speaker BOr they have a very flat effect to it.
Speaker BIt's just like they're not there.
Speaker BThey're avoiding eye contact.
Speaker BThere's a whole conversation around the younger generations especially being non confrontational.
Speaker BThis is part of it.
Speaker BIt may be they're on the spectrum and avoid eye contact.
Speaker BAnother one is they need step by step clarity.
Speaker BThey dislike vague answers or generalized answers.
Speaker BThey prefer literal language over sales metaphors.
Speaker BThis is a big one especially we work so hard to use analogies and metaphors and those types of things.
Speaker BThe problem is if you're working with someone is on the neurodivergent spectrum they prefer literal language.
Speaker BWe're going to talk about tonality in a minute.
Speaker BBut they want to hear exactly the details.
Speaker BGive me it's like the old school BR549 TV show.
Speaker BMy dad always talked about it.
Speaker BI've never seen it.
Speaker BBut just the facts, ma'.
Speaker BAm.
Speaker BThey want just literal language oversells metaphors.
Speaker BHere's the other one.
Speaker BThey're often slower to respond.
Speaker BThey're very deep processors.
Speaker BThis is where the power of the pause comes in.
Speaker BThis is where just because they don't Respond in a time that normally people would respond.
Speaker BAnd if you don't see a very clear indicator of this, watch some interviews with Elon Musk.
Speaker BHe doesn't look at the interviewer in the eye when he asked a question.
Speaker BA lot of times I've seen him reach up and pick lint off of his clothes and just sit there way longer than most people normally would.
Speaker BThen he will articulate his response to the question.
Speaker BNow, the thing is, everyone, this is how neurodivergent people respond.
Speaker BAnd so we have to understand that and we have to make sure to adjust accordingly.
Speaker BDo not rush this.
Speaker BYour appointment may take longer or might not, depending.
Speaker BBut if there's somebody that are adhd, something else might happen is they might fixate on the small details or rules, for example, ser ratings.
Speaker BThey might just have this thing like you can't get somebody off of one of the things like a ser rating or duck size or something that seems inconsequential to you, but they're just so fixated on it.
Speaker BThis might be a sign that you're working with somebody that falls into the neurodivergent spectrum.
Speaker BAdhd.
Speaker BLet's talk about this.
Speaker BQuick to jump topics.
Speaker BSo easily distracted.
Speaker BIf you've seen the movie up, it's like Squirrel and then off, on, off to the races in another piece of the conversation.
Speaker BExcitement, frustration, emotionally reactive.
Speaker BAll of a sudden it seems like the mood swings are all over the map.
Speaker BThey interrupt without realizing it.
Speaker BThis is something that is a very clear indicator.
Speaker BDo they cut your sentences off to ask a question, change the subject, continue the conversation?
Speaker BBut they keep cutting you off, usually with a different topic.
Speaker BBut they'll eventually circle back around and get back to the topic you were originally on.
Speaker BYou are dealing with someone with adhd.
Speaker BThey might say, I'm ready to buy and then disappear tomorrow.
Speaker BAbsolutely a thing.
Speaker BThey might say, I'm ready to buy and disappear 10 minutes from now.
Speaker BThey need momentum and clarity or they will mentally bounce.
Speaker BAnd so that's adhd.
Speaker BNow let's talk about what happens when autism and ADHD are combined.
Speaker BBecause this is a different one.
Speaker BThey crave clarity, but they get overwhelmed easily.
Speaker BThis one is a paradox.
Speaker BIt's absolutely a contradiction of being combined together.
Speaker BThey absolutely crave clarity, but they get overwhelmed easily.
Speaker BHere's a good example of me right now.
Speaker BIf you could see my desk.
Speaker BI functioned the best with the cleanest, most pristine environment.
Speaker BAnd at the same time, I hit this place of overwhelm where I have the hardest time cleaning my space.
Speaker BSo I would fall probably if I was truly tested on the spectrum for both autism and ADHD combined.
Speaker BBecause I gotta stay on my meds or I don't get anything done in a day.
Speaker BI'm all over the map, so.
Speaker BAnd I'll own it.
Speaker BI'll be happy to say that's, that's me.
Speaker BSo you're a walking paradox.
Speaker BSo it can.
Speaker BWith another sign or characteristic.
Speaker BIt can be intensely focused on details and easily distracted at the same time.
Speaker BThey may mask anxiety with sarcasm, humor or control.
Speaker BAnother one is social signals are so hard to read or.
Speaker BAnd they can appear confident but feel confused or vice versa.
Speaker BThey might appear confused or.
Speaker BBut at this you can't read them.
Speaker BThey're super confident, but they have a hard time articulating it.
Speaker BThey need both structure and, and empathy to feel safe.
Speaker BSo each of these, we're giving, you know, the last of these character.
Speaker BI'm going to go back and recap this because the last of these is what they need to feel safe.
Speaker BThen dyslexic.
Speaker BOf course, this is not new.
Speaker BThis is one that we've, we've known about for a long time, of course.
Speaker BBut so many more people are being recognized as having some form of dyslexia.
Speaker BThey struggle with dense proposals or charts.
Speaker BThis is why I say keep it simple.
Speaker BIf you can simplify, simplify, simplify, not oversimplify.
Speaker BGet just enough detail.
Speaker BBut you got to keep it simple.
Speaker BYou can't overwhelm your proposals with all of these thousands of different of line items.
Speaker BThey prefer verbal explanation over print.
Speaker BWhen they're somebody that deals with dyslexia, they may forget or misread key numbers.
Speaker BFor example, my wife's happy to tell you that she has this.
Speaker BHer numbers are flipped so many times we're looking.
Speaker BWhen we're, say we're doing family finance or something, we're looking at things and she'll ask me to make sure that she got the numbers correct because so many times in her brain they flip.
Speaker BSo if you've ever experienced, if you experience or have experienced a touch of dyslexia, you know what I'm talking about.
Speaker BOften highly intuitive, though they feel the answer before they understand it cognitively.
Speaker BThis is what happens when someone.
Speaker BIt's just like when someone is blind or deaf or, you know, any other, they've lost one of their senses, the other senses heighten.
Speaker BThis is what happens with dyslexia.
Speaker BPeople with dyslexia, they become very intuitive because their other senses kick in to overcompensate to compensate for the lack of being able to always read accurately.
Speaker BSo recap this with some, some breakdowns here.
Speaker BThe autism, Autism spectrum, they may fixate on small details or rules.
Speaker BSo you have to support that to make them feel safe in their decision.
Speaker BAdhd, they need momentum and clarity or they're going to mentally bounce.
Speaker BThey're going to be gone.
Speaker BYou will lose them if you don't stay up to what's going on.
Speaker BAutism and ADHD combined, they need both structure and empathy to feel safe.
Speaker BAnd then dyslexia, they will into.
Speaker BThey call it intuiting.
Speaker BThey'll be intuitive, feel the answer before they understand it cognitively.
Speaker BSo here's some more examples of what you might see.
Speaker BI'm really spending some time on this with you because I want you to understand what to look for because this is a big deal.
Speaker BSo one is maybe they stare off or zone out mid presentation.
Speaker BIt does not mean that they're not paying attention.
Speaker BAnother is they may get stuck on a single word or point.
Speaker BJust wait, let them get past it.
Speaker BLet them process.
Speaker BThey might ask you to back up repeatedly.
Speaker BI can think of thinking through, you know, my thousands of appointments over the years.
Speaker BI can remember lots of occasions where the homeowners would say, hang on, back up.
Speaker BWhat was that again?
Speaker BHang on, what was that again?
Speaker BBack up.
Speaker BAnd so we're just, okay, no problem, go back and just go through it again.
Speaker BMaybe go through it differently.
Speaker BThose types of things, they might fidget or pace.
Speaker BAnd I'm going to give you some actual things to look for in the homes too.
Speaker BIf they fidget, pace.
Speaker BSensory overload is the big one.
Speaker BAnother one is they may, they want more structure than your usual let's walk through this together approach.
Speaker BThis is one of the reasons I think I personally have intuitively trained all of you.
Speaker BIf you've listened over the years and if you attend one of my trainings or you do one of my coachings so many times, this is why I say to always, always, always have different ways to demonstrate stuff.
Speaker BSo for example, have just a notebook with you so you can draw pictures.
Speaker BYou, you can write the words out.
Speaker BYou can demonstrate things both visually, you're talking through it also.
Speaker BFor example, one of the things that I always recommend is find, for example, if you're in a.
Speaker BAnd it doesn't matter if you're heating or cooling every single model of equipment that you install, find one in the field on the hottest day and the coldest day, video yourself, selfie, video style in front of that piece of equipment, piece of equipment when it's, when it's running.
Speaker BSo you can demonstrate to people the volume level.
Speaker BThat's a big question.
Speaker BHere's how quiet it is.
Speaker BCan I show you?
Speaker BI have a video.
Speaker BAnd then the video is really simple.
Speaker BIt's just you selfie style, right in front of it, talking at a normal volume to demonstrate that they can't hear it right behind you or they can barely hear it right behind you.
Speaker BSo there's your.
Speaker BThere's your ninja tip for the day.
Speaker BSo other things to look for.
Speaker BOne of the things that you do really need to pay attention to.
Speaker BIs there an overabundance of squishmallows stuffies in their house or in the couches?
Speaker BIs there a huge amount of pillows and squishmallows?
Speaker BIf so, you may be dealing with at least one or multiple people in that family who are neurodivergent.
Speaker BAnother key indicator is toys.
Speaker BAnd I'm not talking about.
Speaker BWell, so there's a couple different things here.
Speaker BToys, collections of things.
Speaker BNeurodivergent people love to fixate on a specific thing and collect it ad nauseam to the point where it's really, really wild.
Speaker BThe number of those things that they have.
Speaker BThink about the people in your life that you know that have, for example, an entire Wal Hot Wheels cars in the packaging laid out in this perfect order.
Speaker BYou might be dealing with someone that's neurodivergent.
Speaker BIt does.
Speaker BThis is not an every time thing.
Speaker BHowever, these are key indicators.
Speaker BAnd the other thing to look for is especially if you're dealing with adults, especially if there's no age appropriate children, but there are toys, not just up on, you know, for example, the collection of the different all Star wars characters or something.
Speaker BIf there's an overabundance of that, you may be dealing with a neurodivergent person.
Speaker BHowever, if there's toys that are out that are not in boxes that are actually, you can tell they actively get played with that are.
Speaker BAnd there's nobody in the house that's age appropriate for those toys.
Speaker BAnd you've asked the questions is like someone else come over, do you babysit all the things?
Speaker BAnd the answer is no.
Speaker BYou may be dealing with a neurodivergent person.
Speaker BAnother indicator to watch for is.
Speaker BAnd it's not just the toys.
Speaker BAre there fidget items around?
Speaker BDo you notice the person fidgeting a lot?
Speaker BThey've got some sort of.
Speaker BThere's so many sensory.
Speaker BThe poppets and the different type of fidget toys are There those lying around the person you're.
Speaker BYou're the person or people that you're communicating with, are they fidgeting?
Speaker BThat's a key indicator that you're dealing with someone on the neurodivergent spectrum.
Speaker BSo all of this is important to pay attention to.
Speaker BNow let's give a couple script examples.
Speaker BThere's definitely easy ways to.
Speaker BAs soon as you recognize that this is going on, we start to adjust our communication.
Speaker BOne example is so let me walk you through the big picture.
Speaker BThen we can dig into the details you care most about.
Speaker BOne of the ways that I've always said it when I'm in home is so what I'll do is I'll take us through a 10,000 foot view of everything and anything that you want to dive into a lot deeper, feel free to stop me.
Speaker BAnd we'll go as deep as you want to go.
Speaker BOtherwise we'll stay at a surface level so we don't get too in the weeds on the technical stuff.
Speaker BSo that's one way to start to set the container and set the expectations for the conversation.
Speaker BThis is a great one, especially if you start sensing any of this is going on.
Speaker BAnd this is a great tool for any situation.
Speaker BHow about you let me know if I'm going too fast or too slow.
Speaker BI want this to make perfect sense to you.
Speaker BLet me know if I'm going too fast or too slow.
Speaker BI want this to make perfect sense to you.
Speaker BIt's a great word track for you.
Speaker BThis is great to set the expectations for any everyone.
Speaker BSo people feel like they have permission to stop you, to ask questions, to speed you up, slow you down and do you do not take it personally if they ask for a different style of communication from you.
Speaker BIt's not you, it's not your process that's messed up.
Speaker BThey hear it differently than the way you're delivering it and that's okay.
Speaker BNow what happens when you miss these signals?
Speaker BAnd this is also something you need to pay attention for, especially at first when you're getting used to this.
Speaker BBecause what happens is if you miss the signals and you start going down the road that they are not tracking with this, probably what's going to happen at first, especially as you're getting used to looking for these types of things.
Speaker BSo if you start to miss those signals, they rarely say, hey, I'm neurodivergent.
Speaker BCan you explain that again with less pressure?
Speaker BInstead what happens is they go quiet, they start to stall, they say we need to think about it and you walk away thinking they were just maybe they were flaky.
Speaker BHere's what happens when neurodivergent clues are missed.
Speaker BTrust starts to shut down like crazy.
Speaker BDecision making becomes stressful.
Speaker BIt's already hard enough for someone that functions under a neurodivergent type of capacity to focus and make a decision without feeling pressure.
Speaker BAnd the second you add pressure into the mix, into the situation, decision making, boom.
Speaker BIt's so stressful, it's off the table.
Speaker BBuyers will self soothe with deferral or avoidance.
Speaker BThey start to just avoid.
Speaker BYou get ghosted, stalled, canceled on.
Speaker BThis is what happens if you've missed these cues.
Speaker BSo here's the reframe for it.
Speaker BIf you miss the processing style, you never get to the decision point.
Speaker BYou've got to pay attention to the cognitive processing style.
Speaker BYour job is to remove cognitive friction.
Speaker BThis means slowing down, adjusting your delivery, checking in in ways that don't feel invasive.
Speaker BThis is huge with this client.
Speaker BWhen you get good at this, this is why this makes you an elite communicator.
Speaker BSo neuro aware.
Speaker BSelling isn't just about being nice.
Speaker BThat's a whole different thing.
Speaker BIt's about influence.
Speaker BTop closers learn to read emotional and cognitive energy and shift their delivery to meet the buyer's internal needs.
Speaker BNow, yes, I've six years and almost 250 episodes.
Speaker BWe've talked about how to work with a neurotypical buyer.
Speaker BThis is for 20% of the buyers out there.
Speaker BWe have to learn and master this or you'll never close those 20% that you should be closing one in five.
Speaker BYou're going to close some of them.
Speaker BBut I can guarantee you right now, so many of them are giving you think about it and not coming back because there was any level of what we just talked about.
Speaker BSo what we have to do is learn to communicate with neurodivergent buyers.
Speaker BIt gives you more confidence in weird feeling calls, those ones that feel.
Speaker BYou get a lot more confidence because you start to recognize awareness is step one, fewer buyers falling off after the appointment.
Speaker BYou're gonna be able to communicate to them.
Speaker BAnother thing that will happen is you're gonna get the reputation as the salesperson or the project manager, the comfort, advice, whatever.
Speaker BYou are the technician that really understood us.
Speaker BWhen you start getting those letters, if you're doing do like Christian Moore does and get Christian Moore and Lucas Gambo.
Speaker BThey get letters at almost every single at the day of the sale they'll get a letter sometimes back, sometimes at the install, but they get out of every two out of three, they're getting a handwritten letter, full page about how they helped that client.
Speaker BAnd I hope a lot of you across the country go back and listen to the Christian Moore's episode and he walks through exactly the script and verbiage for how to get a handwritten referral and thank you and testimony letter from your clients.
Speaker BBut what starts to show up over and over and over in those letters and testimonies and reviews is we felt understood, we felt heard, we felt seen.
Speaker BThey made it so easy.
Speaker BThey understood us.
Speaker BWhat you're going to get is a deeper connection with buyers, neurodivergent or not.
Speaker BThe more that this is going to understanding these types of communication skills and practicing recognizing them and then adjusting to communicate at the level we meet people, where they're at.
Speaker BSo when we work to become someone worth buying from, this is part of it.
Speaker BIt's mastering your own communication skills and so you can meet them where they are at.
Speaker BThis is not just a surface level matching.
Speaker BIf they talk fast, we talk fast.
Speaker BIf they talk slow, we talk slow.
Speaker BAnd adjusting like that, this is way, way, way deeper than that.
Speaker BIt's gonna help you in every single one of your.
Speaker BWith every single one of your clients.
Speaker BSo what I want you to remember here is you're not just selling systems.
Speaker BYou're not just selling whatever it is, your solutions, your garage doors, your plumbing, your electrical, you know, solar, whatever.
Speaker BYou're not just selling heating and air systems.
Speaker BWhat we're doing is we're creating emotional safety for every buyer in every house.
Speaker BNeurodivergence is not rare.
Speaker BIt's the silent buyer dynamic that nobody is talking about until now.
Speaker BWe are planning this flag.
Speaker BSo when you see your buyer clearly, they feel feel it.
Speaker BAnd when they feel seen what happens, they say yes.
Speaker BNow, when they feel seen, they feel safe.
Speaker BAnd when they feel safe, they say yes to you.
Speaker BThe yes will show up.
Speaker BYou get the opportunity to invite, and the yes will appear.
Speaker BYou can be the calm in their chaos.
Speaker BThis is absolutely what I've been saying this for a little bit, but 100% applies here.
Speaker BSo let's recap super quick because we covered a lot in this episode.
Speaker BNeurodivergence affects how people buy.
Speaker BAnd it's everywhere.
Speaker BAdhd, autism, dyslexia, adhd, they all show up uniquely and differently.
Speaker BHowever, when you start to recognize it, you can adjust.
Speaker BYou can adjust how you deliver.
Speaker BIt's not just what you say, it's how we say things.
Speaker BEmotional friction is what kills deals, not objections.
Speaker BAnd the best reps create calm, clarity and confidence on purpose.
Speaker BAnd this is what the essence of this is about.
Speaker BSo if this episode has opened your eyes, hit subscribe, share it with a teammate, Share with somebody who can benefit from this.
Speaker BBecause what we do here at Close it now, we're not just learning scripts, we're learning how people work and when we understand how they work, of course we're going to sell better, we're going to serve better, we're going to serve at the highest level.
Speaker BSo if you're ready to level up your skills with coaching, you can go to my website, go to closeitnow.net you can fill out the form on there and we will have a conversation.
Speaker BYou and I will set up a video call and we can talk about if one on one coaching virtually is the right fit for you.
Speaker BWe can talk about if coming to your location and doing an on site training for your company is the right fit for your organization.
Speaker BIf we can talk about if you are ready to scale, we can talk about trade scale which is a division of the company where we get the team involved and it's a longer term, we take it to the moon.
Speaker BIt's like we see hundreds of percent of growth, you know, 200, 300, 400% of growth in 12 months, 18 months, 24 months and beyond.
Speaker BSo wherever level that you're at, we have a program for you to meet you where you are with either individual or with your organization.
Speaker BSo let's talk about the book of the week.
Speaker BThis is a recommendation.
Speaker BI haven't read it yet but I did some research and I definitely plan to.
Speaker BThere's a book that's called unmasking autism by Dr. Devin Price.
Speaker BDefinitely essential reading for anyone selling to real humans.
Speaker BAnd a show recommendation if you want the nutshell version and to be able to recognize these signs and characteristics very clearly, I recommend go watch a few episodes and you'll probably get hooked and binge all the seasons like we did.
Speaker BBut go watch a few episodes of Love on the Spectrum and that will get that you'll see very clearly instantly those characteristics and how to recognize them.
Speaker BSo you can email me samloseitnow.net you can like I said go to closeitnow.net and fill out a form.
Speaker BYou can pop me a message on Instagram herealcloseitnow and go join the Facebook group.
Speaker BWe are constantly doing some cool stuff in there and make sure to check out what the month, the book of the month.
Speaker BWe do a monthly book club where we get together and talk about the book and it's just awesome.
Speaker BWe've done some really cool books.
Speaker BWe did Greenlights by Matthew McConaughey.
Speaker BWe did be Helpful by Arnold Schwarzenegger.
Speaker BWe did the Gap in the Gain, which was an awesome book.
Speaker BWe just finished up this last month, Go for no, the Sequel, which was really incredible.
Speaker BIn fact, in the book club meetings, the thing that sets us apart is the authors sat in on the book club discussion.
Speaker BThis coming book, if you catch this in time, is going to be Leadership in H Vac by Chris Morin and he is going to sit in on the book club session as well.
Speaker BHe's the author of that book.
Speaker BSo thanks for hanging out today.
Speaker BI appreciate every single one of you.
Speaker BGo leave me a five star review on Google and on Apple podcasts.
Speaker BUntil next time everybody go be someone worth buying from.
Speaker AYou've been listening to the Close it now podcast.
Speaker AOur passion is to dive headfirst first into the transformative movement that's reshaping the very foundation of H Vac and home improvement and at the same time covering fitness, nutrition, relationships and personal growth, proving that we can indeed have it all.
Speaker AWe hope you've enjoyed the show.
Speaker AIf you did, make sure to like, rate and review.
Speaker AWe'll be back soon, but in the meantime, find the website@closeitnow.net find us on Instagram at the real Close it now and on Facebook at Close It Now.
Speaker ASee you next time.