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Janice Porter: Hi, everyone, and
welcome to this episode of

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relationships rule. We're going
to do things a little

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differently in the month of
December, and I'm really excited

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about it, I am bringing you a
solo series of four episodes in

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the month of December. And my
title is the relationship

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marketing roadmap, navigating
year end connections and beyond.

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I wanted to end the year by
sharing some things with you

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that I think you know that I
talk about these things all the

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time. But I think it's a perfect
opportunity to spend some time

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with you, my listeners, and as a
gift to you, at the end of this

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year, give you some thoughtful
considerations, and year end

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ideas and some things for the
upcoming year that you can use

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going forward. You know that
it's important to maintain

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connections. And I feel that
it's important to do that all

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year, all year round. But if and
if you're a regular listener of

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my podcast, you know, I'm all
about curiosity, connections and

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cars, I believe the best way
anytime of year to grow your

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client base is to nurture your
connections, your past clients,

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and referral partners. So
everything I do is hinged around

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relationships. Now, we're just
coming off the US Thanksgiving

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and gratitude month in general.
So it's a great way to kick off

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the holiday season. In these
four episodes, I will share some

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thoughts, ideas and practical
strategies for you to

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incorporate into your year end,
and the new year two. So let's

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start with LinkedIn, my social
media platform of choice, as you

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know, and explore some creative
and quick ways to express

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gratitude on LinkedIn, from
personalized messages to

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interactive posts. Number one,
are you taking advantage of the

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new feature which is on your
desktop and your mobile, but

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it's certainly quicker to do
this on your mobile. It's called

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celebrations, or it shows you
the words grow and catch up. And

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this is actually in the network
section of of your profile. So

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when you're on your, on your
LinkedIn profile, the menu at

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the top one of them is your or
mine network, it says my

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network. And when you see that
and go to that section, you will

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see somewhere in there either
ace, a strip that says

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celebrations or at the top of
the the actual columns, it will

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say grow and catch up. It's
fairly new. And I'm not sure if

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everyone has it yet. And if
everyone has the same version, I

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think they're trying two
different versions because I

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have one and someone else I know
has another anyway, it's a quick

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way to touch base with someone.
And it's timely as they may be

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celebrating a birthday or an
anniversary, or a new job. And

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that's those are the things that
you can choose from. And when

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you see those, push those.
Notice push notifications that

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you have there, you can easily
do what the options are to click

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on it and basically send a
direct message to the person

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congratulating them. Or you can
personalize it even more if you

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want to. Number two, when you
have a video meeting with

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someone, you could take a quick
screenshot, then post a

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screenshot, and even promote the
person which shows that you're

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generous, you're a giver. And
they will appreciate it as well

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as their audience will then
hopefully see it as well. So

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here's an example of something I
did just the other day, I did a

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podcast interview with one of my
guests that's coming up, you'll

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probably hear it in the new
year. And I took a screenshot of

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the two of us on Zoom. And I
posted that on LinkedIn tab,

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tagging her in it and saying
that I had a delightful time

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interviewing her today. And also
at that time because when my

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interview comes, goes live, it
will be past the date of this

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event that she's doing. I wanted
to give her a little push for

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that. And so I said in that and
you might want to check out her

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masterclass next week, blah,
blah blah, and I know she

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appreciated it and it's just a
nice gesture and a great post to

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do that. Number three it's a
great time of year to reconnect

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with your existing LinkedIn
connect Since perhaps doing a

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holiday campaign, how many
connections do you have? When

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was the last time you reached
out to them, taking the lead and

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sending a holiday message will
put you ahead of the crowd. Most

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people don't even bother.
They're too busy chasing new

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connections. You can do it
yourself, or you can hire

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someone to do it for you. I have
the perfect person who did mine

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last year. Let me know if you
need help. And I'll introduce

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you, we came up with a message
together and looked at my list

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of connections sorting who I
really wanted to touch. Here's a

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sample message that I'm talking
about. As the holiday season

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begins, I like to reflect and
appreciate and mostly be

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grateful for the wonderful
people in my life. I'm so glad

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we connected on LinkedIn, and
all the possibilities that it

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brings. Please know I'm always
here to help you succeed in any

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way possible. May you end 2023
on a high note, have a joyful

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holiday season. And a
spectacular start into another

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year of life's awesome
adventures. And happy new year

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to that's just a sample. And I
encourage you to make your own

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message in your own words and
tone and give it a go. You'll be

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surprised how many relationships
you can rekindle from just that

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one strategy. Timing is
everything as we know. And your

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message may just remind someone
that the time is right now to

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work with you. I know that
happened for me, I did rekindle

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a few relationships, I did get
new business out of it. And I

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had people say, hey, it might be
a good time now to take a look

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at what we were talking about
last year. So let me know if

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that works for you. Let us know
move now from LinkedIn, to cards

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cards that count. One of my
favorite things to do at any

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time of year is send cards. I
love to send unexpected

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heartfelt cards to celebrate,
appreciate, inspire, and

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sometimes show empathy to people
in my world. There's always a

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reason to send a card in my
opinion. If you know me, you

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know that I'm affiliated with a
company called promptings

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perfect name for this company,
and use their system Send Out

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Cards, which makes it so easy as
it is an online system. I have

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it on my desktop and my phone.
So I can always send a card to

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someone. The beauty of it
though, is that I send a real

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tangible touch card in the mail.
Yes, old fashioned mail, because

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it does make a difference. Now,
whether you use that very

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convenient system, which prints
stuff, stamps and sins, or still

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go to the store to buy cars,
handwrite them and mail them

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yourself. You're still in the
minority, and I commend you.

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Most people don't do it at all.
A lot of people today send an

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email or even a text to say
thank you. I appreciate you. It

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was nice to meet you. Now I
asked you does it have the same

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impact when you're on the
receiving end? As it does when

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you receive an actual card?
Trust me, you will stand out

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from the crowd, warm someone's
heart and make their day when

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you send a real card. I don't
know if you know this, but only

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3% of mail received today is
personal and who doesn't open a

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greeting card. In the spirit of
the season, I'd like to share

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this perspective shift with you
by using an age old character

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from a Christmas carol Scrooge.
Bah humbug. Scrooge was not a

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fan of receiving holiday cards
until he understood why sending

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holiday greetings matters. While
you may not have been an avid

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fan of sending holiday cards in
the past, the impact of

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spreading joy can extend far
beyond what meets the eye. And

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in a business. holiday greetings
are a bonus hidden gem to build

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lasting relationships well into
the new year. Do you want to

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remind someone of the shared
moments you had this year? Send

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them a heartfelt holiday card.
And if it includes a photo of

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the two of you even more of a
bonus, want to add a personal

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touch to the relationships you
build. Extend your warm wishes

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and gratitude during this
festive season. Do you want to

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beat out your competition? Some
people are still pretty

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competitive. So if you want to
do that, create and pre program

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your cards to go out let's say
the end of November 1 week in

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December, you're guaranteed to
be there early. And when cards

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are they're early, they are on
display longer and therefore

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more people see them so keep
that in mind too.

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Huh Let's look at how to
optimize your holiday greetings

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to strengthen connections and
foster goodwill. Number one who

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deserves your holiday greetings,
your clients, your colleagues,

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your friends and family are
undoubtedly worthy recipients.

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But going overboard is
unnecessary. Keep it genuine and

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heartfelt. And remember, it's
about sincerity. So if it's

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overwhelming to you to do to
send cars to everybody, pick the

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ones you really want to stay
connected with. Number two, be

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efficient. I know you're busy.
But automated does work just as

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well in our fast paced world and
saves time and money. So when I

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said, have your cards go out by
November 29, or the beginning of

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December, you can actually do
them today with a system like

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the one I use and pre programmed
them to go out on the day you

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actually want them to go out.
Number three, do send them on

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time. Be prompt. The sooner you
send your holiday greetings, the

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more you'll stand out and ensure
your message is well received.

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holiday greetings are an
excellent way to make someone's

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day brighter, strengthen your
professional connections, and

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stay ahead of your competition.
So don't procrastinate. And by

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the way, if you need any help,
you know where I am. Here's one

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bonus thing I want to mention,
though, about sending holiday

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cards that I often see kind of
puts a sour taste in my mouth

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when I've had it happened to me
and I have had it happen. So

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when someone sends when you're
sending holiday cards, be

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careful that you don't make it
self promotional. So here's an

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example. I received a very, very
serious Christmas card one time

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from somebody who is religious
and it had those connotations on

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the card. Inside the card. She
had also included a Christmas

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letter, which is, you know,
neither here nor there. But that

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was an extra piece. But the
thing that actually got me was

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she included her business card
in there as well. That really

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soured it. For me. It's not
about business. This is about

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celebrating, showing you care at
this time of year. So one thing

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you can do if you're using a
system, or having cards printed

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is you could put a photo on the
back one of your family of your

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kids, your pet something
festive, which shows you in a

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completely different light than
your connection may normally see

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you. Make it be about family be
about celebrating, whatever, but

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not the focus on business. So
that's it for now. I hope you

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took something away to
incorporate into your holiday

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rituals. We'd love to know drop
me a line if something really

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resonated with you. My wish is
that you examine the business

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relationships that made a
difference to your journey this

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past year, and reach out to
express gratitude and show some

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love. Next week we'll take a
look at ways to navigate your

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network in the busy holiday
season. And keep you top of mind

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and so much more. See you then.
Until then remember to stay

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connected and be remembered