My final take is storytelling is one of the most
Speaker:powerful communication skills you can have,
Speaker:and an okay story is better than no
Speaker:story. So don't aim for perfection with your stories. It's
Speaker:all about connection. So give it a go, learn the skill, and share a
Speaker:story. Good morning, good evening,
Speaker:good afternoon, wherever you are and wherever you're watching from. My name is Matt Pearce,
Speaker:host of Visual Lounge, and today we're going to be talking about one of those
Speaker:elements that is important to any training program, especially if you're making
Speaker:video, even if you're making screenshots, using these images
Speaker:are gonna be helpful to tell a story. Stories are super important, right?
Speaker:Stories go back, I don't know, probably someone knows better than I know how
Speaker:far back they go, but really probably to the beginning of us as a culture
Speaker:and species talking about what we can do and how we can do it and
Speaker:work together and all those great things. And we got a great guest to help
Speaker:us walk us through this today. So let me go ahead and introduce her.
Speaker:Gabrielle Dolan knows the power of a great story. While in a senior leadership role
Speaker:at the National Australia Bank, she had an epiphany about storytelling in business
Speaker:and never looked back. Today, she's a global expert on strategic
Speaker:storytelling and real communication, working with companies like Uber, EY,
Speaker:Salesforce, Amazon, and the Obama Foundation. She's a bestselling
Speaker:author of 8 books, host of the Keeping It Real with Jack and Rael podcast,
Speaker:and her latest book, Story Intelligence, hit number 1 on
Speaker:Australia's business books list and Amazon's global hot new
Speaker:releases. For Gabrielle, helping people communicate authentically isn't
Speaker:just a career, it's a calling, and we are so pleased to have
Speaker:her with us here today. So Gabrielle, welcome to the Visual Lounge.
Speaker:Thanks, Matt. I'm very excited to be here talking all things
Speaker:storytelling with you. Yeah, so I'm just
Speaker:pleased. Like, you've got so many great credentials. You've obviously done a lot with being
Speaker:able to talk about story and using story, which telling a story and talking about
Speaker:how to use story are very different things, I think.
Speaker:Absolutely. Tell us a little bit more about your background. What was the epiphany for
Speaker:you about story and that power that comes from using
Speaker:it. Yeah, look, you mentioned in the bio that I work for
Speaker:National Australia Bank, so, you know, one of Australia's largest, um, companies. And
Speaker:it was— this was, you know, going back 20-plus years
Speaker:ago. It was in my roles, you know, I, I started my
Speaker:career in technology and then moved into L&D roles, so looking
Speaker:after the training, um, and then moved into change
Speaker:management role. So like digital transformation, although
Speaker:way back then we didn't call it digital transformation, we just called it technical
Speaker:change. And it was in
Speaker:those final years
Speaker:that I noticed that when I shared a story about like
Speaker:why we were delivering the train, why we were doing the change and why we
Speaker:needed to do it, and if I shared a story, it seemed to get the
Speaker:message across better. Like it wasn't a silver bullet, but it was
Speaker:like people seem to understand. They go, oh
Speaker:yeah, I never thought about it that way, or yeah, I guess that sort of
Speaker:makes sense. And I also then started to notice the really good
Speaker:leaders that I wanted to work for were sharing stories. The brilliant
Speaker:presenters— you know, sometimes you see a presenter and you go, that was so good,
Speaker:and then you think about why were they good. It was like they were sharing
Speaker:stories. So it was, it was 20-plus years
Speaker:ago, I, I sought I think storytelling's a
Speaker:skill. I think it's absolutely a leadership skill. I think it's a
Speaker:communication skill. I think it's an influencing skill. You know, you
Speaker:also look at the very best teachers and trainers that they shared stories.
Speaker:And because of my L&D background where I had, you know, was
Speaker:heavily involved in designing and delivering leadership programs,
Speaker:I sort of thought, I think this is a skill, and you know what, I
Speaker:might give it a crack of teaching people. So, and you know, at
Speaker:the time our children were 2 and 5, and I just sort of thought, you
Speaker:know, if If it doesn't work out, I'll spend a bit of time home with
Speaker:the kids. And if it doesn't work out, I'll just go back and get another
Speaker:job. And here we are 21 years later and 8 books
Speaker:later, as you talked about, and it'd be fair to say it's worked
Speaker:out. And so, here we are. Yeah. Well,
Speaker:that's great. And it makes sense that, like, as you look at those pieces, right,
Speaker:that story is prevalent. Like I mentioned, I don't know when
Speaker:stories first came about, but we've had them forever. I am curious
Speaker:from your perspective and what you've learned over, over these years of studying about
Speaker:story, looking at stories. I'm sure you've heard a lot of great stories, probably heard
Speaker:some terrible ones too, but like what, what is the
Speaker:essence of a good story? What, what should
Speaker:we be looking for? Whether we're making a video, we're doing a training, maybe it's
Speaker:a presentation. Are there key components that we should be concerned about
Speaker:and thinking about? Yeah. Yeah. So I mean, a couple of things on, you
Speaker:know, I, I, I, I, I come from Australia, and Australia
Speaker:is, um, we are the proud, uh, owners, I guess,
Speaker:of the, the longest culture in the world. So, you know, our First Nations
Speaker:people are over 65,000 years old. So it's— and when
Speaker:you look at the, the First Nations Dreamtime stories,
Speaker:like, you literally look at the messages that have been
Speaker:passed down for thousands and thousands of years.
Speaker:It's through the stories that the message has been passed down. So, like, you— it's
Speaker:almost like you've got to look no further than that, than the power of stories.
Speaker:But yes, I have seen, heard some brilliant stories, and you're right,
Speaker:Matt, I have seen some really bad stories or heard some really bad
Speaker:stories. I often, you know,
Speaker:predominantly I go into organizations and run workshops, and
Speaker:sometimes, you know, they go, oh, the CEO or the
Speaker:head of the department wants to introduce you. And
Speaker:because they're about to do— I'm about to do a storytelling workshop,
Speaker:they think they need to tell a story. And and they get up
Speaker:there and they do everything wrong to the point
Speaker:where I'm going, oh my God, I'm just going to come up after them and
Speaker:like say, don't start your story that way and do this. And, and so
Speaker:now when I ever, you know, a client says, oh, you know, the CEO wants
Speaker:to introduce you, and I said, can you please ask them not to share a
Speaker:story? Or if they want to share a story, can we have a one-on-one
Speaker:session with them beforehand? Because like I know
Speaker:I'm going to end up embarrassing them because they're going to do all the things
Speaker:right. So, yeah, so maybe I— what about
Speaker:if I share an example of a really great story and then we'll
Speaker:pick apart why it's good?
Speaker:Because I think you said in your intro there's a
Speaker:difference between talking about how good stories are and telling a
Speaker:story. And again, I will often hear
Speaker:experts talk about the power of storytelling for an hour and not
Speaker:share one story. It was just like, what are you doing? So let
Speaker:me share an example. So to set it up, I was
Speaker:running a training workshop with the risk team. So it was the entire risk team
Speaker:and the head of risk. So the chief risk officer, her name was Rosemary,
Speaker:and she said, one of the biggest issues we have is when we talk about
Speaker:risk management to the business units we support, they sort
Speaker:of look at us and go, you're the risk manager, that's your job. And
Speaker:she said, it doesn't matter how many times I've told them, I cannot manage your
Speaker:risk for you. All I can do is help you manage your risk. She went,
Speaker:the message just doesn't get through, the behavior doesn't change. She goes, I've tried everything.
Speaker:I've tried case studies, examples of the benefits
Speaker:of managing your own risks and consequences, but nothing changes the
Speaker:behavior. And out of frustration. She said, I've tried
Speaker:everything. And she tried everything except a personal
Speaker:story. And I'll talk about the different types of stories later, but let me share
Speaker:this example with you. She said, when I was a kid, I
Speaker:grew up on a farm. And growing up on a farm, there was all these
Speaker:dangers we needed to be aware of, but Mum would teach us what to do.
Speaker:So we knew what to do if we came across a snake in summer. We
Speaker:knew all about the potential traps in the dam after heavy rain.
Speaker:And we knew what to do, you know, if we came across a, you know,
Speaker:redback spider, you know, in the timber. And I remember this
Speaker:day I was running down to get my bike, and then I just
Speaker:froze because in front of my bike was this massive
Speaker:copperhead snake. But I remembered everything Mum taught us to do,
Speaker:so I played statues, and then I slowly walked backwards until there was enough
Speaker:space between me and the snake, and I ran back to the house to tell
Speaker:Mum. And I'm sharing this with you because it reminds me of the role we
Speaker:play in risk. All I can do is give you the skills, knowledge, and
Speaker:advice so when you come across your own copperhead snake, regardless of
Speaker:what that looks like, you will know what to do.
Speaker:Now, Matt, let me ask you a few questions. Does that story
Speaker:help you understand the role of a risk manager better and the role you play
Speaker:in risk? Does it help you understand the message better? I mean, it definitely puts
Speaker:me in a position of saying like, okay, I know there's risk around it, but
Speaker:maybe I need to better understand the risk. But specifically what risk I might
Speaker:be facing in that role? No, because I'm not in that role. But I'm guessing
Speaker:those people could envision. What they're— yeah, yeah, yeah, yeah. So that—
Speaker:so her main message was, you need to be— you need to
Speaker:understand the risks. I can, I can help you
Speaker:when you get there, but you need to be on the lookout for them, right?
Speaker:So that was her main message. Um, do you think you'll
Speaker:remember that story? I will, because I
Speaker:was also thinking during the whole time, because I do not live in Australia—
Speaker:yep, that tracks. Snakes and spiders, they're gonna kill you.
Speaker:But yes, yeah, no, it's easy to remember and it's memorable because you can envision—
Speaker:I can picture this little girl on a farm someplace out in the
Speaker:wilderness. Yeah, yeah, yeah. And you will remember it. And
Speaker:again, we can talk a little bit about why we remember stories and even
Speaker:the fact you visualize it. So, you know, you talk— we'll get into
Speaker:that later about the aspect of how story creates a
Speaker:visual for people. But the final question is,
Speaker:if you had to— if I just sort of said, can you retell that story
Speaker:now without losing its meaning? You, you wouldn't do it word for
Speaker:word, but you'd be able to retell that story. And
Speaker:so a lot of the times when we're communicating, the biggest
Speaker:challenges we have is, do people really understand what we're talking
Speaker:about? Like, do they really understand the message? Can they
Speaker:remember it? So when the meeting's over, the presentation finished,
Speaker:the discussion's ended, the training workshop's done, can they actually remember
Speaker:that message? And if they had to, could they retell it?
Speaker:To someone else. And a story, a personal story, gives you
Speaker:traction on those three things— understand, remember, retell—
Speaker:when, you know, facts and figures and data, all important
Speaker:but not sticky. So, um, that's— stories
Speaker:make your message sticky. And, you know, if you— and I know from my days,
Speaker:you know, running training, it's like the one thing I,
Speaker:I can, I can think of at training sessions I was in 30
Speaker:years ago and the one thing I remember is a story that was
Speaker:shared. In fact, it's like the only thing I remember is the story.
Speaker:Yeah, I mean, that's— that's— I love this analogy and this kind of this
Speaker:connection point here because I do see that with stories and feel
Speaker:that in a variety of different settings, right? It's great for trainers, it's great for
Speaker:leaders, it's great for everybody. Um, one of the things, as you're talking about
Speaker:this one, being the visual lounge, I got to think about the visuals here.
Speaker:And I think there's a lot that you can do. Like, you told a great
Speaker:story that is memorable, that would have meaning without any visuals.
Speaker:And I think that's great. What role for you have
Speaker:visuals taken on throughout the storytelling? And
Speaker:usually I totally get like, you don't need the story. Like in that story,
Speaker:you didn't need— I didn't need the visuals. I was making them in my head.
Speaker:But do visuals play a role for you in the work that you do?
Speaker:Yeah. So, so a couple of things on that. A really good
Speaker:story will help people create a visual in their head
Speaker:and You know, if I asked you what you saw, and I could share that
Speaker:story with 100 people and every person would
Speaker:describe something different, so they've created the visual in their own
Speaker:head, which can be really powerful. I think if you're gonna match
Speaker:video— and I often, you know, I do presentation training as well as
Speaker:storytelling training— and it was like, if you're going to have like an image,
Speaker:I would say, I, to me, it's like make it,
Speaker:uh, image that's related to your story. And if you're sharing a personal story, so
Speaker:say for example, Matt, you're sharing a story when you were like, you know, 10
Speaker:and you won a trophy about something. It could
Speaker:be like, I would say the image should be of little
Speaker:10-year-old Matt holding the trophy up. And
Speaker:so that's, that's the image. Or I, in fact, that just
Speaker:reminded me of a time when I coached someone
Speaker:and they were sharing a story when they, they played, um, cricket.
Speaker:And they was— and they were like about 18 when they started
Speaker:because, you know, and they said, oh, you know, I just played to, you know,
Speaker:really be friends, have, have friends and, you know, go out for a
Speaker:drink and stuff. And I forget the story, but he—
Speaker:they talked about the first year they had a trophy for the
Speaker:worst fielder and And he won the worst
Speaker:fielder. And then, yeah, because clearly it was a fun thing. And then
Speaker:the next year he won best fielder because he thought, I need to improve on
Speaker:this. And as he was saying, I said, have you got a photo? He went,
Speaker:no, he goes, but I've still got the trophy. And I go, the trophy of
Speaker:the worst fielder or the trophy of the best fielder? He goes, no, I've got
Speaker:the trophy of being the worst fielder. That's the one he kept. And it was
Speaker:just this little tiny trophy. And he was on
Speaker:stage talking to, you know, 100 or so people. And then he
Speaker:pulled the trophy out right at the end. So
Speaker:it's, you know, so the visual to me, that, that's the visual of the
Speaker:trophy, like the prop. Um, but I would say if you're going
Speaker:to use a photo or any type of
Speaker:visual and you're sharing a personal story, my advice
Speaker:is have a personal photo to attach it, not, not
Speaker:a like stock image. I, I would do it, you know, and even
Speaker:if you're putting, you know, sharing something on LinkedIn, for example, I would
Speaker:go the story itself or the story
Speaker:and a personal photo. But don't do a personal, personal story—
Speaker:don't share a personal story with a stock image, um, is, is the
Speaker:advice I give. And so, you know, I'd be interested in your
Speaker:thoughts on that as well. Yeah, I mean, I, I'm right with you,
Speaker:although I can definitely— I can imagine there's some people who feel that's
Speaker:vulnerable, that's really vulnerable. And I— but I do think good stories lead to
Speaker:vulnerability. And it allows you to put it out there.
Speaker:For you, let's talk a little bit about that, right? Because it does seem like,
Speaker:I think there's a, you've been around coaching people.
Speaker:You're obviously a great storyteller. You've worked at your craft. Like you said,
Speaker:it's a skill. And I love that because I think sometimes people think talents
Speaker:are things you can't learn. And this is obviously something you can learn.
Speaker:So, you know, and I work with, we talk to a lot of people who
Speaker:are in business and trying to convey a brand story or a bigger message,
Speaker:then it's not maybe not always personal, but what advice do you
Speaker:typically find that you give people about being
Speaker:vulnerable when maybe it's awkward? And then, you
Speaker:know, after that, I'd love to hear even advice about just like, how do I
Speaker:get good at this? I'm thinking I'm gonna be really selfish now and everybody else
Speaker:gets to listen to you. We've connected, so I'm gonna take advantage
Speaker:of the opportunity to get some coaching. Let's do live
Speaker:coaching. Let's talk about vulnerability first because I do think that's hard and
Speaker:in brands particularly when a brand's trying to tell a story whether it's
Speaker:your training, you know, you're inside an organization doing training or maybe it's a
Speaker:customer, you're teaching a customer, how do you make sure that that's
Speaker:hitting the right notes and not awkward or maybe over
Speaker:the top or, you know, not hitting? Yeah,
Speaker:Matt, you're totally right. One of the biggest barriers to
Speaker:people sharing stories is vulnerability.
Speaker:And it's not that the story is a vulnerable story. It's not like the
Speaker:story is, you know, about these deepest, darkest, you know,
Speaker:scary, bigger heart moments. It just— it's just the concept
Speaker:of sharing a personal story. So like, and even if you take that example
Speaker:of, you know, sharing a story when you're 10 or, you know, 18 and
Speaker:won a trophy for the worst fielder, Even that
Speaker:concept of sharing a personal story in business, there
Speaker:is so many people that go, that think, ah,
Speaker:it's not professional, or people will judge me, or what
Speaker:if no one's interested? So, and that's a, that's a, that's a, they're
Speaker:very real fears that then, then, then people
Speaker:go, oh, it's not appropriate to share a story, which, which is, you
Speaker:know, it's actually, that's a very convenient story they're telling themselves because they
Speaker:don't have the courage to do it. So one of, you know, often people say,
Speaker:what do you love about my job? What I love about my job is, you
Speaker:know, I get people that have been in business forever, whether
Speaker:it's leaders or trainers or salespeople, and I teach them the,
Speaker:the power of storytelling, but how to do it. And often they come out of,
Speaker:you know, in during the workshop, they will go, it never ever
Speaker:occurred to me to share a personal story in
Speaker:a business setting. So it's almost like I give them permission to go, no,
Speaker:it's not only the— it's not only professional, but it's going to be the most
Speaker:powerful way you can communicate your message, so you need to do it.
Speaker:And then, and then I give them— teach them the framework of how
Speaker:to do it, which gives them the capability, the skill to do it, which
Speaker:I then hope leads to the confidence that they now feel
Speaker:more confident to do it and to give it a go and, and
Speaker:I know once people have given it a go, the feedback they
Speaker:get, like I've had so many emails over the 20 years going,
Speaker:oh my God, I shared this story with my team and I couldn't believe how,
Speaker:you know, the amount of people that came up and thanked me for it. And
Speaker:it's like, and they're going, this storytelling really works. And I go, I know it
Speaker:really works. So, but I also know, and I also
Speaker:acknowledge the fact that it takes a little bit
Speaker:of, um, vulnerability. And, and the cool thing is when you share
Speaker:stories, especially sharing stories of when it didn't
Speaker:work out, that— and that, that is showing vulnerability. And
Speaker:what I mean by that, for example, um, you know,
Speaker:I have been involved in values rollouts. You know, a lot of training
Speaker:goes around that— what are the values? And, um,
Speaker:predominantly I work with leaders to communicate the company
Speaker:values through personal stories. And, um,
Speaker:you know, let's just say, for example, you know, Matt, one of your company
Speaker:values is integrity. And, you know, I would work with
Speaker:leaders to go, well, what does that really mean to you? And get them to—
Speaker:and you'd be surprised how many people go, ah,
Speaker:and they'll say something. And I go, what else does it mean to you personally?
Speaker:And they'll go, oh, I don't know, I haven't really thought about it this much
Speaker:before, right? So, but let's just say, for example, you know,
Speaker:I said, what does integrity mean to you? And you said a few things, and
Speaker:it was like, you know, um, it means if you say you're going to do
Speaker:something, do it, right? That, that's what it really means to me. I would
Speaker:say, well, let's— can you think of a time in your life
Speaker:where you have said you're going to do something and you didn't
Speaker:do it? And that people go— and you would— if, like,
Speaker:we've all, we've all done that, right? And so sharing a story
Speaker:about when I didn't live up to the value. And
Speaker:the regret I have— and you're going to remember stories because it's
Speaker:normally regret— they can be your most powerful stories you can
Speaker:share. Um, and, you know, and
Speaker:I look at some of the very best— in, like, for example, the very best
Speaker:induction programs or onboarding programs— it is, it
Speaker:is of senior people in the organization sharing
Speaker:stories around the values of both when they
Speaker:haven't lived them, but then also of employees when they have lived them.
Speaker:So I just sort of think you can't really bring
Speaker:values to life without stories. Well, I love
Speaker:in that there's that counter, almost a counterexample, right?
Speaker:I failed. I didn't do the thing I was supposed to, the regret.
Speaker:Because I do feel like, particularly in corporate, right? Like it's success,
Speaker:success, success. Learned, but, and, you know, in tech
Speaker:particularly, I know that there's like this fail fast mantra, but even
Speaker:then it's like, well, I failed, but then, you know, I was a success. And
Speaker:I do think sometimes— so that's really interesting to hear you say
Speaker:that and express that because I do think there's really a lot of value in
Speaker:saying like, this didn't go the way I thought it should have, or
Speaker:I wanted it to, or man, sometimes I just really screwed up.
Speaker:And because I do think there's a I don't know in Australia if it's as
Speaker:prevalent, but sometimes there's this fear culture in the US of like,
Speaker:you know, you fail, you're out, you're gonna lose your job and you're not gonna
Speaker:be successful. And even when I talk to younger employees and things like that,
Speaker:they're always really nervous. Like, I screwed up, what's gonna happen? It's like,
Speaker:you screwed up. I've been in 20 years, I've screwed up like
Speaker:every week. I do something, I'm sure. Yeah, yeah. So the
Speaker:difference, there's a really good points, Matt. And I would say
Speaker:the difference— if you're a leader and you want to create a culture
Speaker:of it's okay to, you know, screw up, and you know, because we've all
Speaker:done it, as opposed to just saying that, like, as opposed to saying to your
Speaker:young employees, it's okay to screw up, we've all screwed up, and you know,
Speaker:instead of just saying that, share a story of when you did
Speaker:screw up. Like, share a story of when you were young and this is
Speaker:what you did. And because that means— that's going to mean a hell of a
Speaker:lot more than just saying it's okay to fail.
Speaker:You know, you know, we have a fail culture, and as long as you learn
Speaker:from it— yeah, all good words, they're words, but the story will mean
Speaker:something. It was actually, you know, in your intro, I— you talked about
Speaker:the podcast, and I do have a podcast called Keeping It Real with Jack and
Speaker:Raelle. I'm Raelle, by the way. My younger sister couldn't pronounce my name,
Speaker:Gabriel. I just said Raelle. But my, my daughter,
Speaker:who's 25, and she's just started out in her career,
Speaker:she actually said, Mom, can you do an
Speaker:episode of when you've screwed up? And because
Speaker:she said, because when you— when I make mistakes at work, I, I
Speaker:just think it's so bad and it's going to be the end of everything.
Speaker:She goes, it would be really good when you've made mistakes to listen
Speaker:to an episode of all the, like, the mistakes you've made, but of
Speaker:other people, the, the mistakes they made, what the mistake was
Speaker:and sort of where they are now. And she just said it would just be
Speaker:so, like, nice to hear that everyone—
Speaker:the stories of other people screwing up. Um, but
Speaker:it's, it's, it's hearing the stories that helps you really
Speaker:understand. Yeah, we've all, we've all been there, we've all done that. Um,
Speaker:that, that people go, oh yeah, yeah, now I get it, I get it.
Speaker:So they get it through the stories. Well, I would listen to that episode
Speaker:because I think that sounds just a fantastic one.
Speaker:I do want to make sure we're getting time to get to our speed round
Speaker:questions and things like that. So, again, you've got such a depth
Speaker:of experience and I would love to maybe— we'll have to have another episode where
Speaker:we have you back on sometime where we talk, but I'm curious,
Speaker:top 3 things. What are 3 tips you would give us to
Speaker:just use story better wherever we might be?
Speaker:Maybe that's too much, maybe there's only 2, but 2 or 3.
Speaker:I'll give you some tips. So first of all, if you're sharing a personal
Speaker:story or any story, it's got to be true. It
Speaker:has to be true. And so, you know, a lot of people sort of go,
Speaker:ah, you know, if it— as long as it gets the message across and it's
Speaker:made up, surely that's okay. It's not okay. It's not okay. You
Speaker:know, if Rosemary shared her copperhead snake story and then, you know,
Speaker:you said, oh, I really loved your story, I grew up on a farm too,
Speaker:where did you grow and she said, oh, I just made that up. Like,
Speaker:her credibility's gone, right? Like, it's gone. It's, it's, it's, it's,
Speaker:it's more than a little white lie. It's more than a lie. It's actually
Speaker:feels like a betrayal of trust. It feels like manipulation. So
Speaker:my key thing is absolutely true, and I truly believe,
Speaker:um, and it's the whole reason I wrote my latest book, in a world of
Speaker:AI-generated content, our stories,
Speaker:our authentic stories, are needed now more than ever. So they've got
Speaker:to be true. Let me, let me do some other tips of
Speaker:how to— so stop and start, how to start your story and
Speaker:how to end it. I think the most powerful way to start
Speaker:a story is with time and place. So, you know, when I was a kid,
Speaker:I grew up on a farm, or, you know, last year we went on
Speaker:a holiday to Africa. So straight away, time and
Speaker:place indicates you're about to tell a story. One of the worst ways to start
Speaker:a story is let me tell you a story. You know when people go,
Speaker:let me tell you a story, it's like, please don't. It's like— and
Speaker:also worse than let me tell you a story is when people go, let me
Speaker:tell you a true story, because that
Speaker:implies this one's true, all the other ones aren't
Speaker:true. So it puts doubt in people's head. So starting is really
Speaker:important. And then at the other end, you
Speaker:don't want to end your story with the moral of the story. Is,
Speaker:because there's a— the real skill is in how you end it.
Speaker:You want people to get the message, but you don't want to be like hitting
Speaker:them over the head with it. And, and so a
Speaker:final bonus fourth tip is make sure your stories are
Speaker:succinct. So my advice is around
Speaker:60 seconds. 30 seconds, great. 90
Speaker:seconds, okay. But if you were going 2 minutes people are
Speaker:thinking, get to the point. And the moment anyone starts thinking, get
Speaker:to the point, you're losing them. You've, you've, you know, you've been
Speaker:disengaged. So there's 4 tips for
Speaker:you all. I love it, I love it. And I, I love the succinct one
Speaker:because that was one of the things I've been— I think about going into this
Speaker:is that people often way too much, right? Wait,
Speaker:just way too much detail, way too much information. Yep, yep, yep.
Speaker:We're unnecessary detail. Is, and I'm just kidding, you don't need that. You don't need
Speaker:that. So I think here's a fourth, a fifth bonus one. Be
Speaker:very clear on your message and the one single message per story. If you're trying
Speaker:to get too many messages across, then yeah, your story is going to go on
Speaker:forever. It's one single message per story.
Speaker:Awesome. Well, Gabrielle, I want
Speaker:to move into our speed round questions. And normally you can
Speaker:see I'm, for people that normally watch the show, I'm not in my office. I
Speaker:don't have my dice. So, I'm going to ask you to pick a number between
Speaker:1 and 12, and I'm going to give you these random questions that you don't
Speaker:know what you're about to be asked. I know. Part of me is a bit
Speaker:scared. Can I random like you? I'll just pretend I'm rolling the dice. That's right.
Speaker:Bang! Okay. 4. 4. Okay.
Speaker:What's your guilty pleasure song or movie
Speaker:that you, well, secretly, but not so secretly because we're asking you about it,
Speaker:love? Oh God, that's a really good one.
Speaker:Um, my secret guilty, um, song—
Speaker:I don't know the name of it, but you know that song, I Get Knocked
Speaker:Down, but I get up again, are you ever gonna keep me down? I love
Speaker:that song. There you go. I— that's a— it is a great song and
Speaker:well worth having as your kind of a guilty pleasure to listen.
Speaker:And, and, and anything from Kylie Minogue. I love Kylie Minogue. I know, I
Speaker:know Kylie Minogue's not great She's massive in the States, she's massive
Speaker:in the UK and Australia. Anything from
Speaker:Kylie, no. Perfect. Well, let's have you roll that imaginary dice again. Okay,
Speaker:here we go. 1, 2, 3. Here we go. 9.
Speaker:Number 9. Okay, you asked for it.
Speaker:What's one thing you're most proud of in your career?
Speaker:You know what? I've spoken about my books. I, I
Speaker:failed my final year of English at school,
Speaker:and by 1%, 1%.
Speaker:Um, and the fact that I have written and
Speaker:published 8 books— is the only person that's
Speaker:more surprised than me for doing that is my English teacher.
Speaker:So yeah, I'm proud of that. As you should be. Well,
Speaker:well done. And yes, it's because writing a book not only
Speaker:just from a writing standpoint, it's a lot of work. It's a lot of
Speaker:work. It's a lot of work. And, you know, I have a good editor that,
Speaker:you know, I'll write and she'll just go, no, I've deleted that. I don't even
Speaker:know, that doesn't even make sense. Or she'd come back, go, what were you
Speaker:trying to say here? And you look at it and you go, I'm not sure
Speaker:what I was trying to say there. Or, you know, like a
Speaker:thousand words gets reduced to a sentence. I'm like, okay.
Speaker:Okay. Yep. Well, let's have you do one more and then we'll wrap
Speaker:up. One more. Okay. Let's go 7.
Speaker:Number 7. Okay. Well, this will be a tough one. If you
Speaker:had to shift careers and out of the world of teaching people
Speaker:about stories and using stories and being an author, you
Speaker:could do anything, what would you do? Stand-up
Speaker:comic.
Speaker:I've done it a couple of times, stand-up comedy, and
Speaker:I love it. But yeah, if you— it's one of those things, if
Speaker:you never failed, that's what I would do. Okay.
Speaker:Yeah. Well, didn't say you wouldn't fail. You'd just be trying. All right.
Speaker:Okay. Shit. Okay. If there's a chance of failure, then I'm not gonna do it.
Speaker:You just like the punishment, being up there trying
Speaker:to get people to laugh? Well, you know what I do? I do
Speaker:keynote speaking, and, you know, I— my aim is to make it
Speaker:entertaining. And so a lot of people, you know, come up afterwards and go, oh
Speaker:my God, you should be a stand-up comic. And it was like, no, if you've
Speaker:got— if you're a stand-up comic, you've— people expect you to be
Speaker:funny, right? But when you're a keynote speaker at a
Speaker:conference, they're not expecting funny. So you only have to be
Speaker:slightly funny and people think you're hilarious. So I
Speaker:do sort of like this gig better, but you know.
Speaker:It'S nice. Yeah. It's nothing worse than a bad stand-up comic, right? Like, so
Speaker:a funny keynote all day long. Oh my God. Yeah, yeah,
Speaker:absolutely. Absolutely. Well, Gabrielle, this has been
Speaker:fantastic to be able to chat with you and learn more about story. For people
Speaker:who are interested in maybe learning from you, following you, where do you—
Speaker:where would you invite them to connect with you and what What would you like
Speaker:to share with us? Yeah, yeah, so I'm on LinkedIn, so absolutely get
Speaker:on LinkedIn. Um, and my website, my website's just gabrieldolan.com.
Speaker:But, you know, it's, um, my latest book, Story Intelligence:
Speaker:The Craft of Authentic Storytelling Made Smarter with AI.
Speaker:Um, you know, that, that's just been released, and that's— I sort of feel like
Speaker:that's 20 years of my life in that book. So if you're just thinking, you
Speaker:know, yep, I understand the power of storytelling, want to get better at it, It's
Speaker:probably the best $25 investment you'll make is to get the book.
Speaker:Fantastic. And we'll make sure all those things are linked down in the doobly-doo
Speaker:down below. So, Gabrielle, we like to end our show the
Speaker:same way. We ask our guests, what is your final take?
Speaker:My final take is storytelling is one of the most
Speaker:powerful communication skills you can have.
Speaker:An okay story is better than no story. So
Speaker:don't aim for perfection with your stories. It's all about
Speaker:connection. So give it a go, learn the skill, and share a story.
Speaker:I love it. Well, thank you so much for joining me in the Visual Lounge.
Speaker:Thanks, Matt. I love what was just said because think
Speaker:about story and how many places it applies. It is that
Speaker:connection, as we were just told, right? It connects you to another person because you
Speaker:can see yourself. You can feel— actually, I think there's an
Speaker:emotional connection with neuron nerves and all that stuff
Speaker:that's happening. And story just makes everything a little bit better, clearer,
Speaker:understandable, and relatable. And so as you're making video, as you're making
Speaker:training, as you're doing all these things, use the power of story as we just
Speaker:heard. Use the power of the connect, but also bring in those powerful images, whether
Speaker:it's video or images, to tell the story. In a way that's going to really
Speaker:bring that message home. And of course, we hope at the Visual Lounge
Speaker:that you're taking these opportunities to learn and grow every single day. And we hope
Speaker:you take a little time to level up today. Thanks, everybody.