Speaker:

My final take is storytelling is one of the most

Speaker:

powerful communication skills you can have,

Speaker:

and an okay story is better than no

Speaker:

story. So don't aim for perfection with your stories. It's

Speaker:

all about connection. So give it a go, learn the skill, and share a

Speaker:

story. Good morning, good evening,

Speaker:

good afternoon, wherever you are and wherever you're watching from. My name is Matt Pearce,

Speaker:

host of Visual Lounge, and today we're going to be talking about one of those

Speaker:

elements that is important to any training program, especially if you're making

Speaker:

video, even if you're making screenshots, using these images

Speaker:

are gonna be helpful to tell a story. Stories are super important, right?

Speaker:

Stories go back, I don't know, probably someone knows better than I know how

Speaker:

far back they go, but really probably to the beginning of us as a culture

Speaker:

and species talking about what we can do and how we can do it and

Speaker:

work together and all those great things. And we got a great guest to help

Speaker:

us walk us through this today. So let me go ahead and introduce her.

Speaker:

Gabrielle Dolan knows the power of a great story. While in a senior leadership role

Speaker:

at the National Australia Bank, she had an epiphany about storytelling in business

Speaker:

and never looked back. Today, she's a global expert on strategic

Speaker:

storytelling and real communication, working with companies like Uber, EY,

Speaker:

Salesforce, Amazon, and the Obama Foundation. She's a bestselling

Speaker:

author of 8 books, host of the Keeping It Real with Jack and Rael podcast,

Speaker:

and her latest book, Story Intelligence, hit number 1 on

Speaker:

Australia's business books list and Amazon's global hot new

Speaker:

releases. For Gabrielle, helping people communicate authentically isn't

Speaker:

just a career, it's a calling, and we are so pleased to have

Speaker:

her with us here today. So Gabrielle, welcome to the Visual Lounge.

Speaker:

Thanks, Matt. I'm very excited to be here talking all things

Speaker:

storytelling with you. Yeah, so I'm just

Speaker:

pleased. Like, you've got so many great credentials. You've obviously done a lot with being

Speaker:

able to talk about story and using story, which telling a story and talking about

Speaker:

how to use story are very different things, I think.

Speaker:

Absolutely. Tell us a little bit more about your background. What was the epiphany for

Speaker:

you about story and that power that comes from using

Speaker:

it. Yeah, look, you mentioned in the bio that I work for

Speaker:

National Australia Bank, so, you know, one of Australia's largest, um, companies. And

Speaker:

it was— this was, you know, going back 20-plus years

Speaker:

ago. It was in my roles, you know, I, I started my

Speaker:

career in technology and then moved into L&D roles, so looking

Speaker:

after the training, um, and then moved into change

Speaker:

management role. So like digital transformation, although

Speaker:

way back then we didn't call it digital transformation, we just called it technical

Speaker:

change. And it was in

Speaker:

those final years

Speaker:

that I noticed that when I shared a story about like

Speaker:

why we were delivering the train, why we were doing the change and why we

Speaker:

needed to do it, and if I shared a story, it seemed to get the

Speaker:

message across better. Like it wasn't a silver bullet, but it was

Speaker:

like people seem to understand. They go, oh

Speaker:

yeah, I never thought about it that way, or yeah, I guess that sort of

Speaker:

makes sense. And I also then started to notice the really good

Speaker:

leaders that I wanted to work for were sharing stories. The brilliant

Speaker:

presenters— you know, sometimes you see a presenter and you go, that was so good,

Speaker:

and then you think about why were they good. It was like they were sharing

Speaker:

stories. So it was, it was 20-plus years

Speaker:

ago, I, I sought I think storytelling's a

Speaker:

skill. I think it's absolutely a leadership skill. I think it's a

Speaker:

communication skill. I think it's an influencing skill. You know, you

Speaker:

also look at the very best teachers and trainers that they shared stories.

Speaker:

And because of my L&D background where I had, you know, was

Speaker:

heavily involved in designing and delivering leadership programs,

Speaker:

I sort of thought, I think this is a skill, and you know what, I

Speaker:

might give it a crack of teaching people. So, and you know, at

Speaker:

the time our children were 2 and 5, and I just sort of thought, you

Speaker:

know, if If it doesn't work out, I'll spend a bit of time home with

Speaker:

the kids. And if it doesn't work out, I'll just go back and get another

Speaker:

job. And here we are 21 years later and 8 books

Speaker:

later, as you talked about, and it'd be fair to say it's worked

Speaker:

out. And so, here we are. Yeah. Well,

Speaker:

that's great. And it makes sense that, like, as you look at those pieces, right,

Speaker:

that story is prevalent. Like I mentioned, I don't know when

Speaker:

stories first came about, but we've had them forever. I am curious

Speaker:

from your perspective and what you've learned over, over these years of studying about

Speaker:

story, looking at stories. I'm sure you've heard a lot of great stories, probably heard

Speaker:

some terrible ones too, but like what, what is the

Speaker:

essence of a good story? What, what should

Speaker:

we be looking for? Whether we're making a video, we're doing a training, maybe it's

Speaker:

a presentation. Are there key components that we should be concerned about

Speaker:

and thinking about? Yeah. Yeah. So I mean, a couple of things on, you

Speaker:

know, I, I, I, I, I come from Australia, and Australia

Speaker:

is, um, we are the proud, uh, owners, I guess,

Speaker:

of the, the longest culture in the world. So, you know, our First Nations

Speaker:

people are over 65,000 years old. So it's— and when

Speaker:

you look at the, the First Nations Dreamtime stories,

Speaker:

like, you literally look at the messages that have been

Speaker:

passed down for thousands and thousands of years.

Speaker:

It's through the stories that the message has been passed down. So, like, you— it's

Speaker:

almost like you've got to look no further than that, than the power of stories.

Speaker:

But yes, I have seen, heard some brilliant stories, and you're right,

Speaker:

Matt, I have seen some really bad stories or heard some really bad

Speaker:

stories. I often, you know,

Speaker:

predominantly I go into organizations and run workshops, and

Speaker:

sometimes, you know, they go, oh, the CEO or the

Speaker:

head of the department wants to introduce you. And

Speaker:

because they're about to do— I'm about to do a storytelling workshop,

Speaker:

they think they need to tell a story. And and they get up

Speaker:

there and they do everything wrong to the point

Speaker:

where I'm going, oh my God, I'm just going to come up after them and

Speaker:

like say, don't start your story that way and do this. And, and so

Speaker:

now when I ever, you know, a client says, oh, you know, the CEO wants

Speaker:

to introduce you, and I said, can you please ask them not to share a

Speaker:

story? Or if they want to share a story, can we have a one-on-one

Speaker:

session with them beforehand? Because like I know

Speaker:

I'm going to end up embarrassing them because they're going to do all the things

Speaker:

right. So, yeah, so maybe I— what about

Speaker:

if I share an example of a really great story and then we'll

Speaker:

pick apart why it's good?

Speaker:

Because I think you said in your intro there's a

Speaker:

difference between talking about how good stories are and telling a

Speaker:

story. And again, I will often hear

Speaker:

experts talk about the power of storytelling for an hour and not

Speaker:

share one story. It was just like, what are you doing? So let

Speaker:

me share an example. So to set it up, I was

Speaker:

running a training workshop with the risk team. So it was the entire risk team

Speaker:

and the head of risk. So the chief risk officer, her name was Rosemary,

Speaker:

and she said, one of the biggest issues we have is when we talk about

Speaker:

risk management to the business units we support, they sort

Speaker:

of look at us and go, you're the risk manager, that's your job. And

Speaker:

she said, it doesn't matter how many times I've told them, I cannot manage your

Speaker:

risk for you. All I can do is help you manage your risk. She went,

Speaker:

the message just doesn't get through, the behavior doesn't change. She goes, I've tried everything.

Speaker:

I've tried case studies, examples of the benefits

Speaker:

of managing your own risks and consequences, but nothing changes the

Speaker:

behavior. And out of frustration. She said, I've tried

Speaker:

everything. And she tried everything except a personal

Speaker:

story. And I'll talk about the different types of stories later, but let me share

Speaker:

this example with you. She said, when I was a kid, I

Speaker:

grew up on a farm. And growing up on a farm, there was all these

Speaker:

dangers we needed to be aware of, but Mum would teach us what to do.

Speaker:

So we knew what to do if we came across a snake in summer. We

Speaker:

knew all about the potential traps in the dam after heavy rain.

Speaker:

And we knew what to do, you know, if we came across a, you know,

Speaker:

redback spider, you know, in the timber. And I remember this

Speaker:

day I was running down to get my bike, and then I just

Speaker:

froze because in front of my bike was this massive

Speaker:

copperhead snake. But I remembered everything Mum taught us to do,

Speaker:

so I played statues, and then I slowly walked backwards until there was enough

Speaker:

space between me and the snake, and I ran back to the house to tell

Speaker:

Mum. And I'm sharing this with you because it reminds me of the role we

Speaker:

play in risk. All I can do is give you the skills, knowledge, and

Speaker:

advice so when you come across your own copperhead snake, regardless of

Speaker:

what that looks like, you will know what to do.

Speaker:

Now, Matt, let me ask you a few questions. Does that story

Speaker:

help you understand the role of a risk manager better and the role you play

Speaker:

in risk? Does it help you understand the message better? I mean, it definitely puts

Speaker:

me in a position of saying like, okay, I know there's risk around it, but

Speaker:

maybe I need to better understand the risk. But specifically what risk I might

Speaker:

be facing in that role? No, because I'm not in that role. But I'm guessing

Speaker:

those people could envision. What they're— yeah, yeah, yeah, yeah. So that—

Speaker:

so her main message was, you need to be— you need to

Speaker:

understand the risks. I can, I can help you

Speaker:

when you get there, but you need to be on the lookout for them, right?

Speaker:

So that was her main message. Um, do you think you'll

Speaker:

remember that story? I will, because I

Speaker:

was also thinking during the whole time, because I do not live in Australia—

Speaker:

yep, that tracks. Snakes and spiders, they're gonna kill you.

Speaker:

But yes, yeah, no, it's easy to remember and it's memorable because you can envision—

Speaker:

I can picture this little girl on a farm someplace out in the

Speaker:

wilderness. Yeah, yeah, yeah. And you will remember it. And

Speaker:

again, we can talk a little bit about why we remember stories and even

Speaker:

the fact you visualize it. So, you know, you talk— we'll get into

Speaker:

that later about the aspect of how story creates a

Speaker:

visual for people. But the final question is,

Speaker:

if you had to— if I just sort of said, can you retell that story

Speaker:

now without losing its meaning? You, you wouldn't do it word for

Speaker:

word, but you'd be able to retell that story. And

Speaker:

so a lot of the times when we're communicating, the biggest

Speaker:

challenges we have is, do people really understand what we're talking

Speaker:

about? Like, do they really understand the message? Can they

Speaker:

remember it? So when the meeting's over, the presentation finished,

Speaker:

the discussion's ended, the training workshop's done, can they actually remember

Speaker:

that message? And if they had to, could they retell it?

Speaker:

To someone else. And a story, a personal story, gives you

Speaker:

traction on those three things— understand, remember, retell—

Speaker:

when, you know, facts and figures and data, all important

Speaker:

but not sticky. So, um, that's— stories

Speaker:

make your message sticky. And, you know, if you— and I know from my days,

Speaker:

you know, running training, it's like the one thing I,

Speaker:

I can, I can think of at training sessions I was in 30

Speaker:

years ago and the one thing I remember is a story that was

Speaker:

shared. In fact, it's like the only thing I remember is the story.

Speaker:

Yeah, I mean, that's— that's— I love this analogy and this kind of this

Speaker:

connection point here because I do see that with stories and feel

Speaker:

that in a variety of different settings, right? It's great for trainers, it's great for

Speaker:

leaders, it's great for everybody. Um, one of the things, as you're talking about

Speaker:

this one, being the visual lounge, I got to think about the visuals here.

Speaker:

And I think there's a lot that you can do. Like, you told a great

Speaker:

story that is memorable, that would have meaning without any visuals.

Speaker:

And I think that's great. What role for you have

Speaker:

visuals taken on throughout the storytelling? And

Speaker:

usually I totally get like, you don't need the story. Like in that story,

Speaker:

you didn't need— I didn't need the visuals. I was making them in my head.

Speaker:

But do visuals play a role for you in the work that you do?

Speaker:

Yeah. So, so a couple of things on that. A really good

Speaker:

story will help people create a visual in their head

Speaker:

and You know, if I asked you what you saw, and I could share that

Speaker:

story with 100 people and every person would

Speaker:

describe something different, so they've created the visual in their own

Speaker:

head, which can be really powerful. I think if you're gonna match

Speaker:

video— and I often, you know, I do presentation training as well as

Speaker:

storytelling training— and it was like, if you're going to have like an image,

Speaker:

I would say, I, to me, it's like make it,

Speaker:

uh, image that's related to your story. And if you're sharing a personal story, so

Speaker:

say for example, Matt, you're sharing a story when you were like, you know, 10

Speaker:

and you won a trophy about something. It could

Speaker:

be like, I would say the image should be of little

Speaker:

10-year-old Matt holding the trophy up. And

Speaker:

so that's, that's the image. Or I, in fact, that just

Speaker:

reminded me of a time when I coached someone

Speaker:

and they were sharing a story when they, they played, um, cricket.

Speaker:

And they was— and they were like about 18 when they started

Speaker:

because, you know, and they said, oh, you know, I just played to, you know,

Speaker:

really be friends, have, have friends and, you know, go out for a

Speaker:

drink and stuff. And I forget the story, but he—

Speaker:

they talked about the first year they had a trophy for the

Speaker:

worst fielder and And he won the worst

Speaker:

fielder. And then, yeah, because clearly it was a fun thing. And then

Speaker:

the next year he won best fielder because he thought, I need to improve on

Speaker:

this. And as he was saying, I said, have you got a photo? He went,

Speaker:

no, he goes, but I've still got the trophy. And I go, the trophy of

Speaker:

the worst fielder or the trophy of the best fielder? He goes, no, I've got

Speaker:

the trophy of being the worst fielder. That's the one he kept. And it was

Speaker:

just this little tiny trophy. And he was on

Speaker:

stage talking to, you know, 100 or so people. And then he

Speaker:

pulled the trophy out right at the end. So

Speaker:

it's, you know, so the visual to me, that, that's the visual of the

Speaker:

trophy, like the prop. Um, but I would say if you're going

Speaker:

to use a photo or any type of

Speaker:

visual and you're sharing a personal story, my advice

Speaker:

is have a personal photo to attach it, not, not

Speaker:

a like stock image. I, I would do it, you know, and even

Speaker:

if you're putting, you know, sharing something on LinkedIn, for example, I would

Speaker:

go the story itself or the story

Speaker:

and a personal photo. But don't do a personal, personal story—

Speaker:

don't share a personal story with a stock image, um, is, is the

Speaker:

advice I give. And so, you know, I'd be interested in your

Speaker:

thoughts on that as well. Yeah, I mean, I, I'm right with you,

Speaker:

although I can definitely— I can imagine there's some people who feel that's

Speaker:

vulnerable, that's really vulnerable. And I— but I do think good stories lead to

Speaker:

vulnerability. And it allows you to put it out there.

Speaker:

For you, let's talk a little bit about that, right? Because it does seem like,

Speaker:

I think there's a, you've been around coaching people.

Speaker:

You're obviously a great storyteller. You've worked at your craft. Like you said,

Speaker:

it's a skill. And I love that because I think sometimes people think talents

Speaker:

are things you can't learn. And this is obviously something you can learn.

Speaker:

So, you know, and I work with, we talk to a lot of people who

Speaker:

are in business and trying to convey a brand story or a bigger message,

Speaker:

then it's not maybe not always personal, but what advice do you

Speaker:

typically find that you give people about being

Speaker:

vulnerable when maybe it's awkward? And then, you

Speaker:

know, after that, I'd love to hear even advice about just like, how do I

Speaker:

get good at this? I'm thinking I'm gonna be really selfish now and everybody else

Speaker:

gets to listen to you. We've connected, so I'm gonna take advantage

Speaker:

of the opportunity to get some coaching. Let's do live

Speaker:

coaching. Let's talk about vulnerability first because I do think that's hard and

Speaker:

in brands particularly when a brand's trying to tell a story whether it's

Speaker:

your training, you know, you're inside an organization doing training or maybe it's a

Speaker:

customer, you're teaching a customer, how do you make sure that that's

Speaker:

hitting the right notes and not awkward or maybe over

Speaker:

the top or, you know, not hitting? Yeah,

Speaker:

Matt, you're totally right. One of the biggest barriers to

Speaker:

people sharing stories is vulnerability.

Speaker:

And it's not that the story is a vulnerable story. It's not like the

Speaker:

story is, you know, about these deepest, darkest, you know,

Speaker:

scary, bigger heart moments. It just— it's just the concept

Speaker:

of sharing a personal story. So like, and even if you take that example

Speaker:

of, you know, sharing a story when you're 10 or, you know, 18 and

Speaker:

won a trophy for the worst fielder, Even that

Speaker:

concept of sharing a personal story in business, there

Speaker:

is so many people that go, that think, ah,

Speaker:

it's not professional, or people will judge me, or what

Speaker:

if no one's interested? So, and that's a, that's a, that's a, they're

Speaker:

very real fears that then, then, then people

Speaker:

go, oh, it's not appropriate to share a story, which, which is, you

Speaker:

know, it's actually, that's a very convenient story they're telling themselves because they

Speaker:

don't have the courage to do it. So one of, you know, often people say,

Speaker:

what do you love about my job? What I love about my job is, you

Speaker:

know, I get people that have been in business forever, whether

Speaker:

it's leaders or trainers or salespeople, and I teach them the,

Speaker:

the power of storytelling, but how to do it. And often they come out of,

Speaker:

you know, in during the workshop, they will go, it never ever

Speaker:

occurred to me to share a personal story in

Speaker:

a business setting. So it's almost like I give them permission to go, no,

Speaker:

it's not only the— it's not only professional, but it's going to be the most

Speaker:

powerful way you can communicate your message, so you need to do it.

Speaker:

And then, and then I give them— teach them the framework of how

Speaker:

to do it, which gives them the capability, the skill to do it, which

Speaker:

I then hope leads to the confidence that they now feel

Speaker:

more confident to do it and to give it a go and, and

Speaker:

I know once people have given it a go, the feedback they

Speaker:

get, like I've had so many emails over the 20 years going,

Speaker:

oh my God, I shared this story with my team and I couldn't believe how,

Speaker:

you know, the amount of people that came up and thanked me for it. And

Speaker:

it's like, and they're going, this storytelling really works. And I go, I know it

Speaker:

really works. So, but I also know, and I also

Speaker:

acknowledge the fact that it takes a little bit

Speaker:

of, um, vulnerability. And, and the cool thing is when you share

Speaker:

stories, especially sharing stories of when it didn't

Speaker:

work out, that— and that, that is showing vulnerability. And

Speaker:

what I mean by that, for example, um, you know,

Speaker:

I have been involved in values rollouts. You know, a lot of training

Speaker:

goes around that— what are the values? And, um,

Speaker:

predominantly I work with leaders to communicate the company

Speaker:

values through personal stories. And, um,

Speaker:

you know, let's just say, for example, you know, Matt, one of your company

Speaker:

values is integrity. And, you know, I would work with

Speaker:

leaders to go, well, what does that really mean to you? And get them to—

Speaker:

and you'd be surprised how many people go, ah,

Speaker:

and they'll say something. And I go, what else does it mean to you personally?

Speaker:

And they'll go, oh, I don't know, I haven't really thought about it this much

Speaker:

before, right? So, but let's just say, for example, you know,

Speaker:

I said, what does integrity mean to you? And you said a few things, and

Speaker:

it was like, you know, um, it means if you say you're going to do

Speaker:

something, do it, right? That, that's what it really means to me. I would

Speaker:

say, well, let's— can you think of a time in your life

Speaker:

where you have said you're going to do something and you didn't

Speaker:

do it? And that people go— and you would— if, like,

Speaker:

we've all, we've all done that, right? And so sharing a story

Speaker:

about when I didn't live up to the value. And

Speaker:

the regret I have— and you're going to remember stories because it's

Speaker:

normally regret— they can be your most powerful stories you can

Speaker:

share. Um, and, you know, and

Speaker:

I look at some of the very best— in, like, for example, the very best

Speaker:

induction programs or onboarding programs— it is, it

Speaker:

is of senior people in the organization sharing

Speaker:

stories around the values of both when they

Speaker:

haven't lived them, but then also of employees when they have lived them.

Speaker:

So I just sort of think you can't really bring

Speaker:

values to life without stories. Well, I love

Speaker:

in that there's that counter, almost a counterexample, right?

Speaker:

I failed. I didn't do the thing I was supposed to, the regret.

Speaker:

Because I do feel like, particularly in corporate, right? Like it's success,

Speaker:

success, success. Learned, but, and, you know, in tech

Speaker:

particularly, I know that there's like this fail fast mantra, but even

Speaker:

then it's like, well, I failed, but then, you know, I was a success. And

Speaker:

I do think sometimes— so that's really interesting to hear you say

Speaker:

that and express that because I do think there's really a lot of value in

Speaker:

saying like, this didn't go the way I thought it should have, or

Speaker:

I wanted it to, or man, sometimes I just really screwed up.

Speaker:

And because I do think there's a I don't know in Australia if it's as

Speaker:

prevalent, but sometimes there's this fear culture in the US of like,

Speaker:

you know, you fail, you're out, you're gonna lose your job and you're not gonna

Speaker:

be successful. And even when I talk to younger employees and things like that,

Speaker:

they're always really nervous. Like, I screwed up, what's gonna happen? It's like,

Speaker:

you screwed up. I've been in 20 years, I've screwed up like

Speaker:

every week. I do something, I'm sure. Yeah, yeah. So the

Speaker:

difference, there's a really good points, Matt. And I would say

Speaker:

the difference— if you're a leader and you want to create a culture

Speaker:

of it's okay to, you know, screw up, and you know, because we've all

Speaker:

done it, as opposed to just saying that, like, as opposed to saying to your

Speaker:

young employees, it's okay to screw up, we've all screwed up, and you know,

Speaker:

instead of just saying that, share a story of when you did

Speaker:

screw up. Like, share a story of when you were young and this is

Speaker:

what you did. And because that means— that's going to mean a hell of a

Speaker:

lot more than just saying it's okay to fail.

Speaker:

You know, you know, we have a fail culture, and as long as you learn

Speaker:

from it— yeah, all good words, they're words, but the story will mean

Speaker:

something. It was actually, you know, in your intro, I— you talked about

Speaker:

the podcast, and I do have a podcast called Keeping It Real with Jack and

Speaker:

Raelle. I'm Raelle, by the way. My younger sister couldn't pronounce my name,

Speaker:

Gabriel. I just said Raelle. But my, my daughter,

Speaker:

who's 25, and she's just started out in her career,

Speaker:

she actually said, Mom, can you do an

Speaker:

episode of when you've screwed up? And because

Speaker:

she said, because when you— when I make mistakes at work, I, I

Speaker:

just think it's so bad and it's going to be the end of everything.

Speaker:

She goes, it would be really good when you've made mistakes to listen

Speaker:

to an episode of all the, like, the mistakes you've made, but of

Speaker:

other people, the, the mistakes they made, what the mistake was

Speaker:

and sort of where they are now. And she just said it would just be

Speaker:

so, like, nice to hear that everyone—

Speaker:

the stories of other people screwing up. Um, but

Speaker:

it's, it's, it's hearing the stories that helps you really

Speaker:

understand. Yeah, we've all, we've all been there, we've all done that. Um,

Speaker:

that, that people go, oh yeah, yeah, now I get it, I get it.

Speaker:

So they get it through the stories. Well, I would listen to that episode

Speaker:

because I think that sounds just a fantastic one.

Speaker:

I do want to make sure we're getting time to get to our speed round

Speaker:

questions and things like that. So, again, you've got such a depth

Speaker:

of experience and I would love to maybe— we'll have to have another episode where

Speaker:

we have you back on sometime where we talk, but I'm curious,

Speaker:

top 3 things. What are 3 tips you would give us to

Speaker:

just use story better wherever we might be?

Speaker:

Maybe that's too much, maybe there's only 2, but 2 or 3.

Speaker:

I'll give you some tips. So first of all, if you're sharing a personal

Speaker:

story or any story, it's got to be true. It

Speaker:

has to be true. And so, you know, a lot of people sort of go,

Speaker:

ah, you know, if it— as long as it gets the message across and it's

Speaker:

made up, surely that's okay. It's not okay. It's not okay. You

Speaker:

know, if Rosemary shared her copperhead snake story and then, you know,

Speaker:

you said, oh, I really loved your story, I grew up on a farm too,

Speaker:

where did you grow and she said, oh, I just made that up. Like,

Speaker:

her credibility's gone, right? Like, it's gone. It's, it's, it's, it's,

Speaker:

it's more than a little white lie. It's more than a lie. It's actually

Speaker:

feels like a betrayal of trust. It feels like manipulation. So

Speaker:

my key thing is absolutely true, and I truly believe,

Speaker:

um, and it's the whole reason I wrote my latest book, in a world of

Speaker:

AI-generated content, our stories,

Speaker:

our authentic stories, are needed now more than ever. So they've got

Speaker:

to be true. Let me, let me do some other tips of

Speaker:

how to— so stop and start, how to start your story and

Speaker:

how to end it. I think the most powerful way to start

Speaker:

a story is with time and place. So, you know, when I was a kid,

Speaker:

I grew up on a farm, or, you know, last year we went on

Speaker:

a holiday to Africa. So straight away, time and

Speaker:

place indicates you're about to tell a story. One of the worst ways to start

Speaker:

a story is let me tell you a story. You know when people go,

Speaker:

let me tell you a story, it's like, please don't. It's like— and

Speaker:

also worse than let me tell you a story is when people go, let me

Speaker:

tell you a true story, because that

Speaker:

implies this one's true, all the other ones aren't

Speaker:

true. So it puts doubt in people's head. So starting is really

Speaker:

important. And then at the other end, you

Speaker:

don't want to end your story with the moral of the story. Is,

Speaker:

because there's a— the real skill is in how you end it.

Speaker:

You want people to get the message, but you don't want to be like hitting

Speaker:

them over the head with it. And, and so a

Speaker:

final bonus fourth tip is make sure your stories are

Speaker:

succinct. So my advice is around

Speaker:

60 seconds. 30 seconds, great. 90

Speaker:

seconds, okay. But if you were going 2 minutes people are

Speaker:

thinking, get to the point. And the moment anyone starts thinking, get

Speaker:

to the point, you're losing them. You've, you've, you know, you've been

Speaker:

disengaged. So there's 4 tips for

Speaker:

you all. I love it, I love it. And I, I love the succinct one

Speaker:

because that was one of the things I've been— I think about going into this

Speaker:

is that people often way too much, right? Wait,

Speaker:

just way too much detail, way too much information. Yep, yep, yep.

Speaker:

We're unnecessary detail. Is, and I'm just kidding, you don't need that. You don't need

Speaker:

that. So I think here's a fourth, a fifth bonus one. Be

Speaker:

very clear on your message and the one single message per story. If you're trying

Speaker:

to get too many messages across, then yeah, your story is going to go on

Speaker:

forever. It's one single message per story.

Speaker:

Awesome. Well, Gabrielle, I want

Speaker:

to move into our speed round questions. And normally you can

Speaker:

see I'm, for people that normally watch the show, I'm not in my office. I

Speaker:

don't have my dice. So, I'm going to ask you to pick a number between

Speaker:

1 and 12, and I'm going to give you these random questions that you don't

Speaker:

know what you're about to be asked. I know. Part of me is a bit

Speaker:

scared. Can I random like you? I'll just pretend I'm rolling the dice. That's right.

Speaker:

Bang! Okay. 4. 4. Okay.

Speaker:

What's your guilty pleasure song or movie

Speaker:

that you, well, secretly, but not so secretly because we're asking you about it,

Speaker:

love? Oh God, that's a really good one.

Speaker:

Um, my secret guilty, um, song—

Speaker:

I don't know the name of it, but you know that song, I Get Knocked

Speaker:

Down, but I get up again, are you ever gonna keep me down? I love

Speaker:

that song. There you go. I— that's a— it is a great song and

Speaker:

well worth having as your kind of a guilty pleasure to listen.

Speaker:

And, and, and anything from Kylie Minogue. I love Kylie Minogue. I know, I

Speaker:

know Kylie Minogue's not great She's massive in the States, she's massive

Speaker:

in the UK and Australia. Anything from

Speaker:

Kylie, no. Perfect. Well, let's have you roll that imaginary dice again. Okay,

Speaker:

here we go. 1, 2, 3. Here we go. 9.

Speaker:

Number 9. Okay, you asked for it.

Speaker:

What's one thing you're most proud of in your career?

Speaker:

You know what? I've spoken about my books. I, I

Speaker:

failed my final year of English at school,

Speaker:

and by 1%, 1%.

Speaker:

Um, and the fact that I have written and

Speaker:

published 8 books— is the only person that's

Speaker:

more surprised than me for doing that is my English teacher.

Speaker:

So yeah, I'm proud of that. As you should be. Well,

Speaker:

well done. And yes, it's because writing a book not only

Speaker:

just from a writing standpoint, it's a lot of work. It's a lot of

Speaker:

work. It's a lot of work. And, you know, I have a good editor that,

Speaker:

you know, I'll write and she'll just go, no, I've deleted that. I don't even

Speaker:

know, that doesn't even make sense. Or she'd come back, go, what were you

Speaker:

trying to say here? And you look at it and you go, I'm not sure

Speaker:

what I was trying to say there. Or, you know, like a

Speaker:

thousand words gets reduced to a sentence. I'm like, okay.

Speaker:

Okay. Yep. Well, let's have you do one more and then we'll wrap

Speaker:

up. One more. Okay. Let's go 7.

Speaker:

Number 7. Okay. Well, this will be a tough one. If you

Speaker:

had to shift careers and out of the world of teaching people

Speaker:

about stories and using stories and being an author, you

Speaker:

could do anything, what would you do? Stand-up

Speaker:

comic.

Speaker:

I've done it a couple of times, stand-up comedy, and

Speaker:

I love it. But yeah, if you— it's one of those things, if

Speaker:

you never failed, that's what I would do. Okay.

Speaker:

Yeah. Well, didn't say you wouldn't fail. You'd just be trying. All right.

Speaker:

Okay. Shit. Okay. If there's a chance of failure, then I'm not gonna do it.

Speaker:

You just like the punishment, being up there trying

Speaker:

to get people to laugh? Well, you know what I do? I do

Speaker:

keynote speaking, and, you know, I— my aim is to make it

Speaker:

entertaining. And so a lot of people, you know, come up afterwards and go, oh

Speaker:

my God, you should be a stand-up comic. And it was like, no, if you've

Speaker:

got— if you're a stand-up comic, you've— people expect you to be

Speaker:

funny, right? But when you're a keynote speaker at a

Speaker:

conference, they're not expecting funny. So you only have to be

Speaker:

slightly funny and people think you're hilarious. So I

Speaker:

do sort of like this gig better, but you know.

Speaker:

It'S nice. Yeah. It's nothing worse than a bad stand-up comic, right? Like, so

Speaker:

a funny keynote all day long. Oh my God. Yeah, yeah,

Speaker:

absolutely. Absolutely. Well, Gabrielle, this has been

Speaker:

fantastic to be able to chat with you and learn more about story. For people

Speaker:

who are interested in maybe learning from you, following you, where do you—

Speaker:

where would you invite them to connect with you and what What would you like

Speaker:

to share with us? Yeah, yeah, so I'm on LinkedIn, so absolutely get

Speaker:

on LinkedIn. Um, and my website, my website's just gabrieldolan.com.

Speaker:

But, you know, it's, um, my latest book, Story Intelligence:

Speaker:

The Craft of Authentic Storytelling Made Smarter with AI.

Speaker:

Um, you know, that, that's just been released, and that's— I sort of feel like

Speaker:

that's 20 years of my life in that book. So if you're just thinking, you

Speaker:

know, yep, I understand the power of storytelling, want to get better at it, It's

Speaker:

probably the best $25 investment you'll make is to get the book.

Speaker:

Fantastic. And we'll make sure all those things are linked down in the doobly-doo

Speaker:

down below. So, Gabrielle, we like to end our show the

Speaker:

same way. We ask our guests, what is your final take?

Speaker:

My final take is storytelling is one of the most

Speaker:

powerful communication skills you can have.

Speaker:

An okay story is better than no story. So

Speaker:

don't aim for perfection with your stories. It's all about

Speaker:

connection. So give it a go, learn the skill, and share a story.

Speaker:

I love it. Well, thank you so much for joining me in the Visual Lounge.

Speaker:

Thanks, Matt. I love what was just said because think

Speaker:

about story and how many places it applies. It is that

Speaker:

connection, as we were just told, right? It connects you to another person because you

Speaker:

can see yourself. You can feel— actually, I think there's an

Speaker:

emotional connection with neuron nerves and all that stuff

Speaker:

that's happening. And story just makes everything a little bit better, clearer,

Speaker:

understandable, and relatable. And so as you're making video, as you're making

Speaker:

training, as you're doing all these things, use the power of story as we just

Speaker:

heard. Use the power of the connect, but also bring in those powerful images, whether

Speaker:

it's video or images, to tell the story. In a way that's going to really

Speaker:

bring that message home. And of course, we hope at the Visual Lounge

Speaker:

that you're taking these opportunities to learn and grow every single day. And we hope

Speaker:

you take a little time to level up today. Thanks, everybody.