1 00:00:00,000 --> 00:00:02,280 Vikram Rajan: I think that's the reason why we have to create systems 2 00:00:02,285 --> 00:00:06,660 for anything, especially the things that don't come naturally to us and 3 00:00:06,660 --> 00:00:10,110 the things that we don't really want to do, but we know we should be doing. 4 00:00:10,470 --> 00:00:13,500 And I think content creation, writing articles, recording videos 5 00:00:13,500 --> 00:00:17,940 for most of us who don't really enjoy doing it intrinsicly and what 6 00:00:17,940 --> 00:00:19,080 we notice the right thing to do. 7 00:00:19,805 --> 00:00:23,735 And like fitness, nothing bad happens if you don't go to the gym today or even 8 00:00:23,735 --> 00:00:25,505 this week, or maybe even this month. 9 00:00:25,505 --> 00:00:29,605 But if that becomes the bad habit of not going to the gym or not 10 00:00:29,605 --> 00:00:33,155 creating the content over a period of time, bad things results. 11 00:00:33,485 --> 00:00:35,435 Conversely, the good habits lead to good results. 12 00:00:42,394 --> 00:00:44,865 David Shriner-Cahn: Welcome to Smashing the Plateau. 13 00:00:45,254 --> 00:00:49,065 We help consultants, coaches, entrepreneurs, and small business 14 00:00:49,065 --> 00:00:53,415 owners build their business after a long career, as an employed professional. 15 00:00:53,864 --> 00:00:56,955 We believe you should be able to do what you love and get paid 16 00:00:56,955 --> 00:00:58,845 what you're worth, consistently. 17 00:00:59,114 --> 00:01:01,415 I'm your host, David Shriner-Cahn. 18 00:01:01,465 --> 00:01:05,004 Today, on Smashing the Plateau, I'm speaking with the co-founder 19 00:01:05,004 --> 00:01:07,244 of Videosocials, Vikram Rajan. 20 00:01:07,555 --> 00:01:11,335 In today's episode, you will learn how you can use an easy system 21 00:01:11,335 --> 00:01:15,265 to create video content that can increase your word of mouth referrals. 22 00:01:15,715 --> 00:01:17,635 Stay with us to hear all the details. 23 00:01:18,330 --> 00:01:21,600 Do you struggle to take consistent action on things like 24 00:01:21,690 --> 00:01:23,400 creating consistent content? 25 00:01:23,940 --> 00:01:26,400 How do you feel about your business building progress? 26 00:01:26,820 --> 00:01:31,200 Would you like to be part of a structured, supportive process to help you implement 27 00:01:31,200 --> 00:01:34,290 ideas that you know will help you move the needle toward your goals? 28 00:01:35,475 --> 00:01:38,595 As a member of the Smashing the Plateau Community you'll have access 29 00:01:38,595 --> 00:01:40,425 to a structured process for growth. 30 00:01:40,785 --> 00:01:44,804 You'll also be a member of a community that's built to be a safe, caring place 31 00:01:45,104 --> 00:01:49,035 where inclusive, direct, active and empowering conversations are welcome. 32 00:01:49,544 --> 00:01:52,845 Inside the Smashing the Plateau Community, you'll find a range of 33 00:01:52,850 --> 00:01:57,345 tools and resources to support you as an entrepreneur, access to experts 34 00:01:57,345 --> 00:01:59,154 and answers to your burning questions. 35 00:01:59,520 --> 00:02:03,030 If you're committed to getting your consulting, coaching or small business 36 00:02:03,030 --> 00:02:07,620 to grow on your own terms so that you can deliver great results to your ideal 37 00:02:07,625 --> 00:02:11,579 clients while supporting the lifestyle you want, and you don't want to do 38 00:02:11,579 --> 00:02:15,480 it alone, apply to become a member of the Smashing the Plateau Community. 39 00:02:16,260 --> 00:02:18,880 Learn more at smashingtheplateau.com. 40 00:02:19,245 --> 00:02:21,394 Now let's welcome Vikram Rajan. 41 00:02:21,674 --> 00:02:26,475 Vikram is the co-founder of Videosocials, a video blogging system for lawyers, 42 00:02:26,475 --> 00:02:28,394 accountants, consultants, and coaches. 43 00:02:28,785 --> 00:02:33,855 He's also the founder of its VIP service video interview podcast management 44 00:02:33,855 --> 00:02:38,024 for those who want to just show up at showtime and have all the time 45 00:02:38,024 --> 00:02:40,095 consuming, annoying stuff done for them. 46 00:02:40,555 --> 00:02:41,774 Vikram, welcome to the show. 47 00:02:42,075 --> 00:02:43,364 Vikram Rajan: David, thank you for having me on 48 00:02:43,695 --> 00:02:44,505 David Shriner-Cahn: My pleasure. 49 00:02:44,595 --> 00:02:48,144 Tell me a little bit about your career and what led you to start Videosocials. 50 00:02:48,495 --> 00:02:52,795 Vikram Rajan: It was just a series of, natural events, so to speak, of business. 51 00:02:52,825 --> 00:03:00,845 I started off as a marketing consultant, one on one, after working alongside 52 00:03:00,845 --> 00:03:04,385 my father, who is a management consultant, and I kinda learned the 53 00:03:04,390 --> 00:03:08,375 ropes of consulting from him, but I wanted to focus more on marketing. 54 00:03:08,675 --> 00:03:11,735 And so I basically turned to his referral relationships who were 55 00:03:11,735 --> 00:03:13,385 mainly lawyers and accountants. 56 00:03:13,785 --> 00:03:16,831 And since, they had essentially seen me grow up with my father. 57 00:03:17,191 --> 00:03:19,621 A few of them trusted in me when I was a very young adult, to 58 00:03:19,621 --> 00:03:21,241 become my first set of clients. 59 00:03:21,571 --> 00:03:25,591 And I stuck with the world of lawyers, accountants, and consultants ever since. 60 00:03:26,071 --> 00:03:30,914 And very quickly realized that as a one on one marketing consultant, there 61 00:03:30,919 --> 00:03:32,654 was very little leverage of my time. 62 00:03:33,034 --> 00:03:37,472 And so as I got busy, I needed to bring on someone else, who is my 63 00:03:37,472 --> 00:03:39,452 current business partner, Mark Bullock. 64 00:03:40,022 --> 00:03:45,097 So he and I, joined forces and we created a great partnership. 65 00:03:45,187 --> 00:03:49,656 I essentially filled up his book of business and then we had to of scratch 66 00:03:49,661 --> 00:03:52,326 our heads, what's next, as he was busy. 67 00:03:52,566 --> 00:03:58,436 And so we created a service called phone blogger wherein we interview our clients 68 00:03:58,476 --> 00:04:03,936 over the phone and turn what they say into optimized articles, written articles 69 00:04:04,206 --> 00:04:08,694 for their blogs, their email newsletters, their social media, and, literally just 70 00:04:08,694 --> 00:04:10,450 starting another phone blogger client. 71 00:04:10,450 --> 00:04:12,320 this Wednesday spoke to her this morning. 72 00:04:12,325 --> 00:04:15,182 She's, uh, an IP attorney here in the New York city area. 73 00:04:15,182 --> 00:04:18,615 So that's growing and we have staff, that essentially handles 74 00:04:18,855 --> 00:04:20,175 our phone blogger clients. 75 00:04:20,570 --> 00:04:23,759 But as the world of video started taking over the internet, we 76 00:04:23,759 --> 00:04:25,089 had to scratch our heads again. 77 00:04:25,089 --> 00:04:26,176 this was before COVID. 78 00:04:26,176 --> 00:04:30,620 So 2017 I wanna say is when Facebook, announced that they were changing 79 00:04:30,625 --> 00:04:34,782 their algorithm to prioritize video in their, social media feed. 80 00:04:35,052 --> 00:04:38,678 And then the following year 2018, that's when LinkedIn followed suit and 81 00:04:38,678 --> 00:04:40,118 we're much more of a LinkedIn crowd. 82 00:04:40,358 --> 00:04:43,773 And so when LinkedIn started prioritizing video, that's when we knew we needed 83 00:04:43,773 --> 00:04:47,110 to get serious to help our clients, with the world of video blogging. 84 00:04:47,470 --> 00:04:50,030 And they basically did not want to be on video. 85 00:04:50,060 --> 00:04:51,290 this was before COVID. 86 00:04:51,530 --> 00:04:55,580 So the concept of them being in front of a webcam all day, or at all was 87 00:04:55,580 --> 00:04:57,560 completely foreign and uncomfortable. 88 00:04:57,710 --> 00:05:02,030 So we needed to find a way much like phone blogger is a convenient way to 89 00:05:02,030 --> 00:05:03,800 essentially author it in articles. 90 00:05:04,010 --> 00:05:07,560 We need to find a convenient way, if not a fun way to bring our 91 00:05:07,610 --> 00:05:11,190 kind of clients onto video and into the world of video blogging. 92 00:05:11,610 --> 00:05:15,006 We said, what if we did like a Toastmasters type group or 93 00:05:15,006 --> 00:05:19,536 mastermind a networking group type style and did it on zoom. 94 00:05:19,776 --> 00:05:21,786 And again, this was before COVID, BC. 95 00:05:21,966 --> 00:05:24,036 So people didn't really know what zoom was. 96 00:05:24,336 --> 00:05:26,693 And we said, click this link and you'll join everyone. 97 00:05:26,693 --> 00:05:28,755 And now of course we're all familiar with the concept. 98 00:05:29,175 --> 00:05:32,725 And so we treated it like a networking group, except that instead of an elevator 99 00:05:32,730 --> 00:05:36,170 pitch per se, or what you do for a living, people went around and these 100 00:05:36,170 --> 00:05:37,730 were our initial phone blogger clients. 101 00:05:37,730 --> 00:05:42,050 So they knew the, they understood the concept of talking about an article for a 102 00:05:42,050 --> 00:05:45,710 couple of minutes, and we said, great, but just make sure you stare into that webcam. 103 00:05:45,710 --> 00:05:46,940 So you're making eye contact. 104 00:05:47,300 --> 00:05:51,650 And then after they record their two to three minute video blog, which we recorded 105 00:05:51,650 --> 00:05:55,550 for them, of course, they would then get feedback from one of their peers of what 106 00:05:55,550 --> 00:05:59,079 they said, what they could have said differently or say it in a different way. 107 00:05:59,349 --> 00:06:02,949 And then of course, who do I know that it can share your video with would come. 108 00:06:03,514 --> 00:06:09,604 And so that natural sharing came, to pass where turned into more of a community 109 00:06:09,604 --> 00:06:13,864 than even a service, which of course a service is there to part one of video 110 00:06:13,864 --> 00:06:16,204 socials or our video blogging clubs. 111 00:06:16,594 --> 00:06:20,134 And then we've realized that we need to help our clients get these videos posted 112 00:06:20,344 --> 00:06:25,809 and optimized with captions and, headline, end screen with your attorney advertising 113 00:06:25,809 --> 00:06:27,309 disclaimers and all that stuff. 114 00:06:27,549 --> 00:06:30,639 And so we hired programmers to create custom software. 115 00:06:31,029 --> 00:06:35,629 And so here, long story, to a short question here we are with Videosocials 116 00:06:35,649 --> 00:06:39,150 now with, video blogging clubs and our brander app that essentially 117 00:06:39,155 --> 00:06:43,675 automatically posts, videos, onto our clients' own Facebook and LinkedIn 118 00:06:43,675 --> 00:06:47,373 and YouTube and WordPress website, so it's video blogging together on. 119 00:06:47,443 --> 00:06:51,913 David Shriner-Cahn: Vikram, what did you learn about marketing to a specific niche? 120 00:06:52,123 --> 00:06:54,613 Cause it sounds like you were doing that from the beginning. 121 00:06:54,613 --> 00:06:54,673 Yeah. 122 00:06:54,703 --> 00:06:59,743 And it's something that many solo or very small businesses really struggle with. 123 00:07:00,193 --> 00:07:04,123 I'm really curious to hear how you approach marketing to a specific niche. 124 00:07:04,513 --> 00:07:05,113 Vikram Rajan: I love it. 125 00:07:05,113 --> 00:07:06,913 I think it makes marketing. 126 00:07:07,288 --> 00:07:12,568 And traction that much more easy, especially if you work with the type 127 00:07:12,568 --> 00:07:18,088 of clients that talk to each other and want to share resources as attorneys 128 00:07:18,093 --> 00:07:20,488 do, attorneys are very specialized. 129 00:07:20,728 --> 00:07:23,038 They actually can't even use that word, but they nonetheless are 130 00:07:23,043 --> 00:07:26,728 specialized like doctors where they are constantly referring each other. 131 00:07:27,418 --> 00:07:29,488 So they are their best referral relationships. 132 00:07:29,698 --> 00:07:33,178 So they're constantly networking and sharing resources and 133 00:07:33,178 --> 00:07:34,288 we go along for the ride. 134 00:07:34,288 --> 00:07:38,308 So as we do a good job for our clients, they become our raving fans and they 135 00:07:38,308 --> 00:07:41,938 themselves are part of a community professional associations, literally. 136 00:07:42,268 --> 00:07:46,888 And so you can't be too niched because even within the world of lawyers, 137 00:07:46,893 --> 00:07:50,608 there are specializations and they have their own special bar associations, 138 00:07:50,848 --> 00:07:54,118 et cetera, not advocating necessarily people focus only on the legal niche, 139 00:07:54,378 --> 00:07:57,438 but any kind of niche market, I think it makes marketing a word of mouth 140 00:07:57,558 --> 00:07:59,428 that much more, faster and easier. 141 00:07:59,508 --> 00:08:03,618 David Shriner-Cahn: How does it make it easier to identify a particular pain point 142 00:08:03,618 --> 00:08:05,489 that where you're gonna create a solution? 143 00:08:05,501 --> 00:08:09,470 Vikram Rajan: There's a natural market research aspect where, the easiest to find 144 00:08:09,470 --> 00:08:14,000 out the pain point is to really ask your prospective clients or ask your clients. 145 00:08:14,360 --> 00:08:15,410 But there is some to some. 146 00:08:16,305 --> 00:08:19,254 You have to skate to where the puck is and you have to somewhat predict, 147 00:08:19,283 --> 00:08:20,963 what their pain point will be. 148 00:08:20,963 --> 00:08:25,549 It, it's the understanding that, horse and bug you to a car that no one 149 00:08:25,549 --> 00:08:29,269 would've really asked for a horseless wagon, per se, they just said they 150 00:08:29,274 --> 00:08:31,063 wanted more horses on their wagon. 151 00:08:31,086 --> 00:08:33,731 and to some degree we still use horsepower for that reason. 152 00:08:34,151 --> 00:08:39,101 And likewise, I think there's that famous anecdote Steve Jobs talking about the 153 00:08:39,101 --> 00:08:43,181 iPod in that, people just wanted more and more songs on their Sony Walkman. 154 00:08:43,511 --> 00:08:46,721 And so he had to figure out a way to help people understand that they 155 00:08:46,721 --> 00:08:48,191 just don't want a bigger Walkman. 156 00:08:48,251 --> 00:08:52,091 They just wanted a, an easier way of storying, more and more songs. 157 00:08:52,091 --> 00:08:54,408 And here we have the iPod and all this evolutions. 158 00:08:54,678 --> 00:08:57,640 So we have to predict, which is what Videosocials is kind of predicting, 159 00:08:57,640 --> 00:09:01,150 knowing that our clients didn't wanna be on video, but we knew 160 00:09:01,150 --> 00:09:02,530 it was the right thing for them. 161 00:09:02,965 --> 00:09:07,162 And it's a good thing that we started in 2019, cuz we rode the wave one good thing. 162 00:09:07,162 --> 00:09:10,162 At least that came from COVID was people knew that they needed to be 163 00:09:10,162 --> 00:09:12,352 on video and we grew because of that. 164 00:09:12,562 --> 00:09:17,509 So it's easier to understand and study your clients either from first 165 00:09:17,514 --> 00:09:20,639 market research, first person market research with them telling you. 166 00:09:21,039 --> 00:09:23,313 Or seeing, reading the tea leaves, so to speak. 167 00:09:23,313 --> 00:09:24,912 And it's seeing what's the patterns. 168 00:09:25,152 --> 00:09:29,142 If I think if our clients were in completely different industries, it's 169 00:09:29,142 --> 00:09:33,028 harder to notice those patterns, our clients, there are not only attorneys. 170 00:09:33,028 --> 00:09:36,448 We work with consultants and accountants and financial advisors, but they're 171 00:09:36,448 --> 00:09:40,250 all very similar in the sense of professional services and subject matter 172 00:09:40,250 --> 00:09:42,590 experts, et cetera, as opposed to. 173 00:09:42,860 --> 00:09:45,710 Working with HVAC or retail and restaurants. 174 00:09:45,710 --> 00:09:46,850 And then also lawyers. 175 00:09:47,300 --> 00:09:48,860 I know some agencies do that. 176 00:09:49,130 --> 00:09:53,460 I just don't know how they're able to really find the patterns in them. 177 00:09:53,485 --> 00:09:56,810 I think actually that's really brilliant that by focusing on a 178 00:09:56,815 --> 00:09:59,810 particular niche, it makes it much easier for you to find the patterns. 179 00:10:00,290 --> 00:10:00,830 I think so. 180 00:10:00,835 --> 00:10:03,065 It, it's the efficient way out of it. 181 00:10:03,132 --> 00:10:06,098 David Shriner-Cahn: Let's talk a little bit about your target 182 00:10:06,098 --> 00:10:08,138 market and their pain points. 183 00:10:08,348 --> 00:10:11,498 When you're selling your expertise, why is content creation an 184 00:10:11,498 --> 00:10:12,858 important marketing activity? 185 00:10:12,887 --> 00:10:15,677 Vikram Rajan: I think historically it's not necessarily the content 186 00:10:15,677 --> 00:10:17,057 marketing per se that they want. 187 00:10:17,642 --> 00:10:21,752 Again, it goes to another kind of cliche that nobody buys the drill. 188 00:10:21,752 --> 00:10:22,652 They buy the whole. 189 00:10:23,162 --> 00:10:26,372 And in that concept, content marketing is a means to an end. 190 00:10:26,672 --> 00:10:30,632 For them they recognize that word of mouth referrals is not literally the end. 191 00:10:30,632 --> 00:10:34,292 I think the end point is of course client acquisition, but at least when 192 00:10:34,292 --> 00:10:38,019 they think of marketing, they would even sometimes, say, and to this day, they'll 193 00:10:38,019 --> 00:10:39,909 say, oh, I don't do any marketing. 194 00:10:39,999 --> 00:10:42,458 I only, I, get everything through word of mouth referrals. 195 00:10:43,028 --> 00:10:47,268 And, I don't wanna necessarily correct the prospect, but getting 196 00:10:47,268 --> 00:10:49,188 word of mouth referrals is marketing. 197 00:10:49,308 --> 00:10:51,751 Like how do you, so I'll ask, how do you get word about referrals? 198 00:10:52,021 --> 00:10:55,561 And then they'll answer and they'll give you basically all their marketing plans. 199 00:10:56,131 --> 00:11:01,506 And in that sense, content helps our clients get shared more effectively and 200 00:11:01,506 --> 00:11:05,346 more easily, more efficiently, really through social media, but through their 201 00:11:05,346 --> 00:11:10,356 website, through email and even per on person to person, face to face content 202 00:11:10,356 --> 00:11:13,386 enables a conversation and referrals. 203 00:11:13,446 --> 00:11:15,846 And so for us, content marketing can be used in a lot of 204 00:11:15,851 --> 00:11:16,716 different ways as we do it. 205 00:11:16,735 --> 00:11:20,275 So one aspect of content marketing is search engine optimization, 206 00:11:20,425 --> 00:11:24,775 SEO getting high up on Google and inevitably our clients benefit from 207 00:11:24,775 --> 00:11:27,475 the SEO benefits of content marketing. 208 00:11:27,890 --> 00:11:31,670 But our focus is really on the word of mouth referrals, because if they, our 209 00:11:31,670 --> 00:11:35,300 kind of clients, they're boutique firms, they're not getting their clients from the 210 00:11:35,300 --> 00:11:40,190 proverbial yellow pages, either literally yellow pages or figuratively from Google's 211 00:11:40,370 --> 00:11:42,440 version of the modern yellow pages. 212 00:11:42,710 --> 00:11:44,310 But rather they're getting it from word of mouth. 213 00:11:44,310 --> 00:11:48,886 usually there's always those kind of legacy and legendary stories of Hey, 214 00:11:48,886 --> 00:11:52,516 yeah, I got a client from Google and that's cool, but by and large, they're 215 00:11:52,516 --> 00:11:56,056 getting it from, let's say other attorneys or their past clients or even current 216 00:11:56,056 --> 00:12:00,286 clients and content essentially greases the wheels, greases the gears of work. 217 00:12:00,951 --> 00:12:01,191 David Shriner-Cahn: Yeah. 218 00:12:01,251 --> 00:12:03,411 So how does content grease the wheels? 219 00:12:04,011 --> 00:12:08,661 Vikram Rajan: I think by it gives other people a reason to talk about you and 220 00:12:08,661 --> 00:12:10,461 a reason to share you with others. 221 00:12:10,528 --> 00:12:14,113 it, there's no reason for me to suddenly start talking about my IP 222 00:12:14,113 --> 00:12:17,788 attorney or start talking about the IP attorney that I know, especially 223 00:12:17,788 --> 00:12:21,266 to a population that unless you ask me, Hey, do you know an IP attorney? 224 00:12:21,296 --> 00:12:21,566 Okay. 225 00:12:21,566 --> 00:12:22,196 That makes sense. 226 00:12:22,196 --> 00:12:22,866 I'll bring it up. 227 00:12:22,916 --> 00:12:25,004 that's a kind of a reactive referral, know, Dr. 228 00:12:25,004 --> 00:12:28,334 Ivan Meister who started that very large networking group called BNI 229 00:12:28,604 --> 00:12:30,404 has a concept of reactive referrals. 230 00:12:30,404 --> 00:12:35,744 That kind of response versus proactive referrals, bringing things up, but then 231 00:12:35,744 --> 00:12:37,364 there's even the pre-active concept. 232 00:12:37,364 --> 00:12:42,824 The word pre-active is a word of bringing it up to an audience predictably saying, 233 00:12:42,898 --> 00:12:44,758 most likely these people will want it. 234 00:12:44,998 --> 00:12:49,170 And social media sharing is that way where you're, sharing someone because you think 235 00:12:49,170 --> 00:12:53,250 someone else will find the same insight that you got from that person who wrote 236 00:12:53,250 --> 00:12:55,290 the article or recorded the video blog. 237 00:12:55,530 --> 00:12:58,440 So to answer your point, it basically enables me to 238 00:12:58,440 --> 00:13:00,420 bring you up through content. 239 00:13:00,480 --> 00:13:04,500 When otherwise ordinarily I may a have forgotten about you out of sight, 240 00:13:04,505 --> 00:13:09,720 out of mind, or if I did see you or saw your name only, there's no reason 241 00:13:09,720 --> 00:13:11,430 for me to now bring you up to others. 242 00:13:11,760 --> 00:13:15,180 Or even for me to think about how I can utilize your service for myself. 243 00:13:15,360 --> 00:13:18,300 But when you've given me a nugget of knowledge, it's an aha moment. 244 00:13:18,330 --> 00:13:18,654 It's huh? 245 00:13:18,744 --> 00:13:19,464 I never thought about it. 246 00:13:19,464 --> 00:13:19,584 That. 247 00:13:20,129 --> 00:13:23,592 And so for me, it could be a, I could be a prospect or I could be a 248 00:13:23,592 --> 00:13:25,272 referral source and share someone else. 249 00:13:25,542 --> 00:13:27,882 So conversely, that's really what you're doing when you're 250 00:13:27,882 --> 00:13:29,202 sharing content with others. 251 00:13:29,202 --> 00:13:32,794 You're basically giving them the easy ability to share you with others. 252 00:13:32,816 --> 00:13:36,301 David Shriner-Cahn: And I love the way you have broken it down into reactive 253 00:13:36,781 --> 00:13:41,941 marketing, proactive marketing, and pre-active marketing, right? 254 00:13:41,941 --> 00:13:42,181 Yeah. 255 00:13:42,791 --> 00:13:46,991 Why is it important to have a system for creating content if you're 256 00:13:46,991 --> 00:13:49,001 focusing on pre-active marketing? 257 00:13:49,331 --> 00:13:53,532 Vikram Rajan: Yeah, I think, ultimately a system is a inanimate way of talking 258 00:13:53,532 --> 00:13:57,972 about habits and for us, a personal system hopefully becomes a habit. 259 00:13:58,362 --> 00:14:03,462 And the beginning before it becomes a, an alpha rhythm habit where we do 260 00:14:03,462 --> 00:14:06,758 things, unconsciously without thinking where it's just a part of our rhythm. 261 00:14:06,786 --> 00:14:07,666 I think about fitness. 262 00:14:07,666 --> 00:14:10,098 for some people they grew up playing sports. 263 00:14:10,308 --> 00:14:13,678 They grew up watching sports for them to pick up a basketball 264 00:14:13,678 --> 00:14:15,294 and play ball on the weekends. 265 00:14:15,744 --> 00:14:20,709 That's normal, natural and habit to the point of a good addiction where if they 266 00:14:20,709 --> 00:14:23,169 don't do it, they feel unfulfilled. 267 00:14:23,319 --> 00:14:24,529 I am not that person. 268 00:14:24,556 --> 00:14:30,466 For me, I've always had to force myself to get into the gym and create 269 00:14:30,466 --> 00:14:34,276 all sorts of constructs from hiring a fitness trainer or creating some other 270 00:14:34,276 --> 00:14:38,589 system, which basically means I need to force myself into the gym until I, 271 00:14:38,612 --> 00:14:40,112 the endorphins and all the hormones. 272 00:14:40,117 --> 00:14:44,168 And I'm not a biologist to understand all of the mechanics, but I do know that 273 00:14:44,168 --> 00:14:45,968 I do feel good after going to the gym. 274 00:14:45,968 --> 00:14:49,298 I have to remind myself that and that it, once it becomes a 275 00:14:49,298 --> 00:14:51,130 habit, then the system takes over. 276 00:14:52,165 --> 00:14:55,805 I think that's the reason why we have to create systems for anything, especially 277 00:14:55,805 --> 00:14:59,975 the things that don't come naturally to us and the things that we don't really want 278 00:14:59,975 --> 00:15:02,015 to do, but we know we should be doing. 279 00:15:02,345 --> 00:15:05,855 And I think content creation, writing articles, recording videos for most 280 00:15:05,855 --> 00:15:10,335 of us who don't really enjoy doing it intrinsically, but we know it's 281 00:15:10,335 --> 00:15:14,045 the right thing to do and like fitness, nothing bad happens if you 282 00:15:14,045 --> 00:15:17,405 don't go to the gym today or even this week, or maybe even this month. 283 00:15:17,405 --> 00:15:21,550 But if that becomes the bad habit of not going to the gym or not 284 00:15:21,550 --> 00:15:25,510 creating the content over a period of time, bad things results. 285 00:15:26,105 --> 00:15:28,115 Conversely, the good habit is lead to good results. 286 00:15:28,115 --> 00:15:32,195 And so we create a system for our clients where we know we wanna 287 00:15:32,195 --> 00:15:37,445 keep it easy on their time and hopefully even fun so that they are, 288 00:15:37,462 --> 00:15:39,420 productively addicted to the process. 289 00:15:39,425 --> 00:15:43,080 So basically it becomes fun and done for them and that they look forward 290 00:15:43,080 --> 00:15:47,190 to doing it as opposed to dreading or drudging, because ultimately. 291 00:15:47,585 --> 00:15:52,087 That's when procrastination sets in and we find other things to do, which you 292 00:15:52,087 --> 00:15:56,504 know, scrolling on social media is, can be easily distracted and we're trying to 293 00:15:56,504 --> 00:15:58,214 get our clients to post on social media. 294 00:15:59,064 --> 00:16:02,904 David Shriner-Cahn: I wanna go actually, and dig a little deeper into the idea of 295 00:16:02,904 --> 00:16:05,844 creating a system for content creation. 296 00:16:06,084 --> 00:16:06,294 Yeah. 297 00:16:06,624 --> 00:16:08,667 There are a lot of different types of content, like you 298 00:16:08,672 --> 00:16:10,937 specialize primarily in video. 299 00:16:11,357 --> 00:16:14,447 There are a lot of different types of content and there are a lot of different 300 00:16:14,452 --> 00:16:19,217 channels for producing and distributing content and there are a lot of different 301 00:16:19,217 --> 00:16:21,707 ways of creating systems for a business. 302 00:16:22,157 --> 00:16:27,727 How do you put all these pieces together and figure out what is the 303 00:16:27,752 --> 00:16:32,162 ideal system, particularly when it comes to getting started with content. 304 00:16:33,242 --> 00:16:36,572 Vikram Rajan: So we, first and foremost, we focus on video nowadays because 305 00:16:36,572 --> 00:16:37,952 that's what the algorithms want. 306 00:16:38,222 --> 00:16:39,422 Google owns YouTube. 307 00:16:39,422 --> 00:16:43,931 So Google prioritizes video in what we in the marketing world have dubbed, position 308 00:16:43,951 --> 00:16:48,241 zero, meaning over and above even the first position, cause YouTube clips are 309 00:16:48,241 --> 00:16:51,211 above search engine results on a page. 310 00:16:51,631 --> 00:16:52,681 So that's first of all, all right. 311 00:16:52,681 --> 00:16:55,141 That's our goal is what we want to basically get our clients 312 00:16:55,171 --> 00:16:57,151 quote, unquote, addicted to, but in a good way, productive. 313 00:16:57,856 --> 00:17:02,326 And so our concept was how can we make it collaborative, cooperative 314 00:17:03,106 --> 00:17:07,322 and, relationship focused since that's what they want also. 315 00:17:07,802 --> 00:17:11,912 And so we knew when we wanted to create Videosocials, we had the phone 316 00:17:11,912 --> 00:17:13,682 blogger system already in place. 317 00:17:13,682 --> 00:17:16,742 We still do where it's a one-on-one telephone conversation. 318 00:17:16,742 --> 00:17:19,562 And it's a rhythm where they know they're gonna have a phone call once a 319 00:17:19,562 --> 00:17:22,412 week with their editor or every other week with their editor, depending on 320 00:17:22,412 --> 00:17:23,702 how many articles they're producing. 321 00:17:23,972 --> 00:17:27,092 So it's a systematic appointment driven concept, same thing. 322 00:17:27,092 --> 00:17:28,652 We wanted something appointment driven. 323 00:17:28,802 --> 00:17:31,832 Cause if it's in their calendar, if it's in our calendar, we're more apt to do it. 324 00:17:32,312 --> 00:17:35,162 As opposed to I'll go to the gym whenever I feel like it 325 00:17:35,222 --> 00:17:36,962 and never actually going in. 326 00:17:36,962 --> 00:17:38,252 Cause someone like me never feels like it. 327 00:17:38,762 --> 00:17:41,912 So if I have an appointment with a fitness trainer, even if I don't 328 00:17:41,912 --> 00:17:43,382 really feel like it I'll do it. 329 00:17:43,387 --> 00:17:46,757 And then hopefully the hormones will kick in and I'll like it and then 330 00:17:46,757 --> 00:17:50,557 eventually I will like it if the trainer is good at the, his, or her job. 331 00:17:50,887 --> 00:17:53,887 And so with us, the first beginning of the system is the appointment. 332 00:17:53,892 --> 00:17:55,657 You gotta set aside time in your calendar. 333 00:17:55,927 --> 00:17:56,917 It's the only way things get done. 334 00:17:57,247 --> 00:17:59,749 So for us, it was like, what are we gonna do in that appointment? 335 00:17:59,809 --> 00:18:01,279 We say 45 minutes. 336 00:18:01,279 --> 00:18:04,789 I actually originally wanted half an hour that wanted it short and sweet. 337 00:18:05,029 --> 00:18:07,459 We had to extend it to 45 minutes, but I said, look, we 338 00:18:07,459 --> 00:18:08,749 can't have it more than an hour. 339 00:18:09,049 --> 00:18:12,739 We could just sit in front of a computer or a webcam for more than an hour for me. 340 00:18:12,954 --> 00:18:14,388 Just, just horrible sounding. 341 00:18:14,778 --> 00:18:19,578 So now of course, ironically, a year later we spend all day on our 342 00:18:19,578 --> 00:18:23,489 webcam, whether we wanted to or not, but nonetheless 45 minutes session, 343 00:18:23,639 --> 00:18:26,969 we wanted to purposely keep it small about six, seven people at a time. 344 00:18:27,239 --> 00:18:31,079 Cause we knew that was very interactive and just an right number 345 00:18:31,079 --> 00:18:32,837 of people, that magic number seven. 346 00:18:33,257 --> 00:18:37,487 Where it was just the right amount of interactivity to keep it fun and 347 00:18:37,487 --> 00:18:40,367 interesting where people are learning from each other and sharing notes and 348 00:18:40,367 --> 00:18:42,227 feedback on each other's video blogs. 349 00:18:42,587 --> 00:18:45,898 But it wasn't so large that we ran out of time, but it wasn't so small 350 00:18:45,949 --> 00:18:47,725 where it was a downer of energy. 351 00:18:47,955 --> 00:18:51,622 And so we just arbitrarily picked kind of the number five to seven. 352 00:18:51,622 --> 00:18:53,995 There was no real science other than Hey, let's try that. 353 00:18:54,265 --> 00:18:57,351 And it made sense for it to be closer to seven and eight instead of five. 354 00:18:57,621 --> 00:18:59,811 And so that was kinda makings of the system for us to know. 355 00:18:59,811 --> 00:19:04,071 And then we had to systematically manage what happens in the 45 minutes of how 356 00:19:04,076 --> 00:19:06,531 do we get people in the right mindset. 357 00:19:06,531 --> 00:19:12,741 So we begin ceremoniously ritualistically with kinda, we essentially have someone 358 00:19:12,741 --> 00:19:17,484 repeat the motto and the credo of what we're here to do so that we basically 359 00:19:17,484 --> 00:19:22,224 are training our brain to go, all right, for these 45 minutes, we are in a room 360 00:19:22,254 --> 00:19:25,194 to create content, to create video blogs. 361 00:19:25,704 --> 00:19:29,154 And so we had to architect what a video blogging club. 362 00:19:29,844 --> 00:19:32,994 Is and was because there's no other thing. 363 00:19:32,994 --> 00:19:38,274 Now, luckily we were able to watch and learn from other modalities. 364 00:19:38,274 --> 00:19:42,504 We were able to see what does Toastmasters do, which is essentially an in-person 365 00:19:42,504 --> 00:19:44,502 club to PR to help with public speaking. 366 00:19:44,802 --> 00:19:48,222 My business partner was president of one of the largest Toastmaster club out 367 00:19:48,227 --> 00:19:49,692 in Hawaii, the largest one in Hawaii. 368 00:19:50,022 --> 00:19:51,762 So we were able to kinda learn from their model. 369 00:19:51,762 --> 00:19:53,652 We were able to learn from networking groups. 370 00:19:53,652 --> 00:19:56,972 We were able to learn from mastermind coaching communities. 371 00:19:57,062 --> 00:19:59,222 And so we didn't just make things up. 372 00:19:59,222 --> 00:20:02,882 We synthesized to prior models, knowing that, all right, this is 373 00:20:02,882 --> 00:20:04,532 how a meeting can probably go. 374 00:20:04,832 --> 00:20:07,801 And, the first two, three months, it was a very much a learning and tweaking. 375 00:20:08,101 --> 00:20:10,051 And then we realized we needed that part too. 376 00:20:10,051 --> 00:20:13,201 As I mentioned, David, up of, we needed an automation system. 377 00:20:13,231 --> 00:20:16,831 Cause it's like our clients were all dressed up with their videos, but 378 00:20:16,831 --> 00:20:21,482 nowhere to go with them and for them, for us to help them post the videos, 379 00:20:21,482 --> 00:20:23,252 one on one became really arduous. 380 00:20:23,522 --> 00:20:24,692 We would do it for them. 381 00:20:25,002 --> 00:20:27,282 That became a hamster wheel that we didn't enjoy so we had 382 00:20:27,282 --> 00:20:28,422 to figure out an automated way. 383 00:20:28,422 --> 00:20:31,847 So we had to learn from other systems, would be an easy way for us to say 384 00:20:31,847 --> 00:20:35,117 it and then tweak it to something that is much more catering to our 385 00:20:35,117 --> 00:20:38,477 type of clients and what they want, where it's fun, but not silly. 386 00:20:38,627 --> 00:20:39,857 Cause these are serious topics. 387 00:20:39,862 --> 00:20:42,077 These are serious attorneys dealing with serious issues. 388 00:20:42,407 --> 00:20:45,197 But during the video itself, they're talking about very serious topics 389 00:20:45,297 --> 00:20:51,257 of matrimonial or bankruptcy or real issues of IP issues of business law. 390 00:20:51,407 --> 00:20:54,467 So these are not silly TikTok dance videos. 391 00:20:54,707 --> 00:20:57,797 These are substantive video blogs that are really about their 392 00:20:57,797 --> 00:21:00,227 expertise, but we clap for each other. 393 00:21:00,232 --> 00:21:03,858 And that's one of those releases where it feels a little silly to do. 394 00:21:04,278 --> 00:21:07,368 But we all get into the spirit of clapping for each other, because we are 395 00:21:07,368 --> 00:21:11,178 encouraging each other to do something that ordinarily left to our own time 396 00:21:11,178 --> 00:21:13,088 management we probably wouldn't do. 397 00:21:13,428 --> 00:21:15,508 That goes back to the right. 398 00:21:15,508 --> 00:21:18,543 David Shriner-Cahn: And I love there's some elements of your system that are 399 00:21:18,543 --> 00:21:25,383 very different than many other systems for creating content on a consistent 400 00:21:25,788 --> 00:21:31,428 repeated basis, which is that it's appointment driven, it's mindset driven. 401 00:21:31,428 --> 00:21:36,858 And in particular, it's driven by having a curated peer group that 402 00:21:36,858 --> 00:21:38,478 does learning and support together. 403 00:21:39,018 --> 00:21:39,528 Vikram Rajan: Correct! 404 00:21:39,798 --> 00:21:41,748 I think those are great great. 405 00:21:41,748 --> 00:21:42,138 Sorry. 406 00:21:42,618 --> 00:21:42,918 Thank you. 407 00:21:44,238 --> 00:21:44,358 David Shriner-Cahn: Yeah. 408 00:21:44,358 --> 00:21:47,058 So Vikram, what do you see coming up? 409 00:21:47,105 --> 00:21:51,665 now that, we're a few years into Facebook and then LinkedIn. 410 00:21:52,415 --> 00:21:58,805 Changing their algorithm to favor videos and we're two and a half years into our 411 00:21:58,805 --> 00:22:01,385 change behavior as a result of COVID. 412 00:22:01,625 --> 00:22:06,455 What do you see coming up in the world of content creation for particularly 413 00:22:06,455 --> 00:22:09,634 for, experts and primarily solo experts? 414 00:22:10,834 --> 00:22:14,424 So I think there is a long term on the horizon. 415 00:22:15,054 --> 00:22:17,664 Which I won't spend a lot of time, but we know it's coming. 416 00:22:17,694 --> 00:22:19,794 Vikram Rajan: We know the metaverse is going to take over. 417 00:22:20,154 --> 00:22:25,104 We know virtual reality and augmented reality is going to be there, whether 418 00:22:25,104 --> 00:22:29,544 we like Zuckerberg or not, or agree with Facebook or not politics aside 419 00:22:29,549 --> 00:22:34,402 or personality aside, these guys are visionaries and we know inevitably 420 00:22:34,407 --> 00:22:36,742 as hokey and weird as it sounds. 421 00:22:37,567 --> 00:22:40,447 The metaverse of living in a virtual reality world. 422 00:22:40,627 --> 00:22:45,457 It sounds as weird and foreign as being on zoom all day or 423 00:22:45,457 --> 00:22:46,777 being on our cell phones all day. 424 00:22:46,777 --> 00:22:48,667 Would've sounded to someone in the 1980s. 425 00:22:49,147 --> 00:22:50,467 We would've been like, this is ridiculous. 426 00:22:50,467 --> 00:22:54,484 So I'm not gonna carry a briefcase and hold this giant briefcase, to my head. 427 00:22:54,515 --> 00:23:00,275 but here we are 20 years later where the devices have gone from a briefcase 428 00:23:00,280 --> 00:23:01,895 down to literally in our pocket. 429 00:23:02,195 --> 00:23:06,180 And so Oculus being one of those giant goggles sounds and 430 00:23:06,180 --> 00:23:07,770 feels ridiculous at least to me. 431 00:23:08,070 --> 00:23:11,470 But I think in, I think in coming years, it will turn into something 432 00:23:11,620 --> 00:23:13,451 much more portable and usable. 433 00:23:13,931 --> 00:23:14,891 And I think it's going there. 434 00:23:14,921 --> 00:23:18,919 So that's 10 years, but closer to home, David, the reason we actually 435 00:23:18,919 --> 00:23:21,859 ended up creating a VIP service was really because of our members. 436 00:23:21,864 --> 00:23:26,779 We started noticing over the summer, last summer of 2021, a good percentage 437 00:23:26,779 --> 00:23:31,119 of our members started talking about their interview show that they had 438 00:23:31,119 --> 00:23:33,429 launched essentially unbeknownst to us. 439 00:23:33,609 --> 00:23:37,749 Not that they have to disclose all their marketing to us, but they didn't ask us 440 00:23:37,754 --> 00:23:40,869 permission, help, approval, idea, input. 441 00:23:41,199 --> 00:23:41,769 They just did it. 442 00:23:42,159 --> 00:23:45,789 They would basically have a zoom meeting with someone and they 443 00:23:45,789 --> 00:23:47,199 would record it for YouTube. 444 00:23:47,229 --> 00:23:51,939 And they'd basically be interviewing one of their potential clients or referral 445 00:23:51,939 --> 00:23:56,043 relationships and it would become their web series or their video show. 446 00:23:56,043 --> 00:23:58,833 They called a variety thing, or they would just call it a podcast, even if it's 447 00:23:59,013 --> 00:24:00,993 not literally on the podcast platforms. 448 00:24:01,683 --> 00:24:05,913 And they would basically record a video blog about their latest episode. 449 00:24:06,213 --> 00:24:08,373 And that's how we started getting to know about their shows. 450 00:24:08,403 --> 00:24:10,713 And this was, they had not like one or two. 451 00:24:10,743 --> 00:24:15,858 This was literally like a good 10, 20% of our members. 452 00:24:16,038 --> 00:24:20,088 And so it was very noticeable where it was time and time again, at 453 00:24:20,088 --> 00:24:22,098 least one or two people per club. 454 00:24:22,608 --> 00:24:27,348 We started noticing a pattern and then coincidentally, around the same time 455 00:24:27,858 --> 00:24:31,068 our members started asking us for help. 456 00:24:31,638 --> 00:24:35,118 How do they get that YouTube video show into apple podcasts? 457 00:24:35,118 --> 00:24:38,928 Or how did they get their podcast into their email newsletter? 458 00:24:39,348 --> 00:24:42,918 And we started realizing that a lot of our clients, our members wanted to create 459 00:24:42,923 --> 00:24:48,108 this longer form content, but in the form of an interview, especially with 460 00:24:48,108 --> 00:24:52,248 their referral relationships, because it was a form of extended networking. 461 00:24:52,638 --> 00:24:55,402 And I think it was sign of the times that they were itching 462 00:24:55,402 --> 00:24:59,312 for more deeper networking, but they couldn't do it one on one. 463 00:24:59,312 --> 00:25:00,392 They couldn't do it face to face. 464 00:25:00,392 --> 00:25:03,902 I should say, obviously it's one on one, much like what we're doing, David, 465 00:25:04,202 --> 00:25:06,062 but they couldn't do it in person. 466 00:25:06,242 --> 00:25:10,952 And I think the craving was there to the point where so many did it on their own 467 00:25:11,012 --> 00:25:14,679 and that's just our members let alone this Renaissance of podcasting, in general. 468 00:25:14,979 --> 00:25:19,299 And so as our members started asking us for help, we realized, I realized 469 00:25:19,299 --> 00:25:22,821 that, my staff does everything for me and my show pretty much running 470 00:25:22,821 --> 00:25:26,121 it where I show up at showtime, why don't we just do that for our members? 471 00:25:26,165 --> 00:25:27,720 it was like a duh moment. 472 00:25:27,766 --> 00:25:32,436 duh, why don't we just say, duh, why don't we just do it for our clients? 473 00:25:32,436 --> 00:25:37,606 And that's when occurred to us where yes, we wanted video-centric it's Videosocials, 474 00:25:37,626 --> 00:25:40,986 but also because the algorithms, including YouTube all want it to be video. 475 00:25:41,641 --> 00:25:42,931 We want it to be an interview. 476 00:25:42,931 --> 00:25:46,771 We don't want this just to be an extended blog or an extended video 477 00:25:46,831 --> 00:25:50,186 because two or three minutes of a talking head is okay, but when you get 478 00:25:50,276 --> 00:25:54,686 to something like a half an hour, like much like we are doing, it's auditorily 479 00:25:54,691 --> 00:25:58,136 more interesting and visually more interesting when it's more than one voice. 480 00:25:58,776 --> 00:26:00,216 We see that on TV even. 481 00:26:00,756 --> 00:26:03,307 And that, of course we want the podcast platforms, cause that's a 482 00:26:03,307 --> 00:26:06,877 whole new marketing channel that we weren't opening up for our clients. 483 00:26:07,147 --> 00:26:13,020 And deliciously, that's spelled VIP Video Interview Podcast, and as a marketing guy 484 00:26:13,020 --> 00:26:17,612 and as a poet, it's irresistible for me to find a good, TLA three letter acronym. 485 00:26:17,612 --> 00:26:18,962 So VIP was born. 486 00:26:19,232 --> 00:26:20,642 So Videosocials, VIP. 487 00:26:20,642 --> 00:26:21,452 Nice alliteration. 488 00:26:21,937 --> 00:26:24,814 We basically brought it up to our clients, kinda Hey, why don't we 489 00:26:24,814 --> 00:26:26,074 just run this whole thing for you? 490 00:26:26,074 --> 00:26:27,334 And you just show up at showtime. 491 00:26:27,604 --> 00:26:31,234 And we did that in December of 21 by January, we're already 492 00:26:31,234 --> 00:26:32,554 running two or three podcasts. 493 00:26:32,554 --> 00:26:36,724 We're now up to almost 20 video interview podcast for our clients. 494 00:26:36,934 --> 00:26:39,904 So I think to answer your, again, short question with a long answer. 495 00:26:40,389 --> 00:26:44,199 I think as an interim, I think the long form content, but more video interview 496 00:26:44,199 --> 00:26:48,859 podcast oriented, where you can listen to the audio as a podcast, but watch it, over 497 00:26:48,859 --> 00:26:54,195 lunch for a video or listen to it on your commute is this new evolution, this new, 498 00:26:54,255 --> 00:26:57,825 obviously in the extension for me, but it's something I've been doing for years. 499 00:26:57,825 --> 00:26:59,205 Something you've been doing for years. 500 00:26:59,274 --> 00:27:02,514 but something that I think has become very much part of the mainstream and 501 00:27:02,514 --> 00:27:06,684 kind of that the very trendy area of content marketing, especially 502 00:27:06,684 --> 00:27:08,124 because that collaborative aspect. 503 00:27:08,904 --> 00:27:11,304 I'm looking forward to this episode, coming out. 504 00:27:11,304 --> 00:27:15,144 I'm looking forward to sharing this episode on to my network. 505 00:27:15,294 --> 00:27:18,414 Thank you again, David, for having me on it's a feather in my cap to 506 00:27:18,414 --> 00:27:20,274 be honored, to be on your show. 507 00:27:20,514 --> 00:27:24,594 And I think for every one of our clients, their guests, likewise see it as an 508 00:27:24,594 --> 00:27:26,634 honor to be on our clients' shows. 509 00:27:26,874 --> 00:27:30,264 And so their guests are excited to share their episode with their circle 510 00:27:30,264 --> 00:27:34,319 of influence, which in turns markets my clients, markets, their shows, 511 00:27:34,319 --> 00:27:36,029 but markets, their practice as well. 512 00:27:36,239 --> 00:27:39,419 So I'm looking forward to sharing this episode to my circle for 513 00:27:39,419 --> 00:27:42,149 them to get to know you David and get to know your community and 514 00:27:42,149 --> 00:27:43,319 get to know the show at large. 515 00:27:43,529 --> 00:27:43,709 And 516 00:27:43,769 --> 00:27:44,959 David Shriner-Cahn: yeah, no, it's really brilliant. 517 00:27:45,619 --> 00:27:47,819 Vikram we've covered a lot of territory today. 518 00:27:47,819 --> 00:27:52,139 If someone wants to go deeper with anything that you've shared or access 519 00:27:52,139 --> 00:27:55,359 any resources that you have, where would be the best place for them to go? 520 00:27:55,779 --> 00:27:57,134 Vikram Rajan: The easiest place is my website. 521 00:27:57,134 --> 00:28:02,324 If they go to Videosocials, plural, videosocials.net, and the bottom 522 00:28:02,324 --> 00:28:04,364 right hand corner will be a chat box. 523 00:28:04,634 --> 00:28:08,834 It's not a bot ,BOT, it's a box and that chat box goes straight to my cell phone. 524 00:28:09,104 --> 00:28:12,254 So if they wanna type in a chat message, if I'm not available, of 525 00:28:12,259 --> 00:28:14,654 course they could put their email in, but it goes through my cell phone and 526 00:28:14,654 --> 00:28:16,184 we can basically text right there. 527 00:28:16,514 --> 00:28:18,164 They can look me up on LinkedIn. 528 00:28:18,164 --> 00:28:20,624 I'm pretty easily found on social media, as you can imagine. 529 00:28:20,954 --> 00:28:22,784 But videosocials.net is easy. 530 00:28:22,784 --> 00:28:26,216 You can come as a free guest to one, our video blogging clubs, you can get 531 00:28:26,216 --> 00:28:32,276 to the VIP area videosocials.vip is specifically for video interview podcasts. 532 00:28:32,374 --> 00:28:35,044 but they'll get to know me, get to know our video blogging clubs and 533 00:28:35,164 --> 00:28:36,574 get to know our members that way. 534 00:28:36,904 --> 00:28:37,384 David Shriner-Cahn: Sounds great. 535 00:28:37,415 --> 00:28:40,138 Vikram I wanna thank you so much for taking the time to 536 00:28:40,143 --> 00:28:42,988 join us today on Smashing the Plateau and share your insights. 537 00:28:42,988 --> 00:28:46,638 My guest has been co-founder of Videosocial, Vikram Rajan. 538 00:28:46,803 --> 00:28:48,573 Thank you again, Vikram for joining us. 539 00:28:48,903 --> 00:28:49,503 Vikram Rajan: Thank you again, David. 540 00:28:51,573 --> 00:28:54,273 David Shriner-Cahn: When you visit the Smashing the Plateau website, you'll 541 00:28:54,273 --> 00:28:58,023 find a summary of each episode, along with the links we mentioned on the show. 542 00:28:58,503 --> 00:29:02,613 On today's episode with Vikram Rajan, we learned how you can use an easy 543 00:29:02,618 --> 00:29:07,563 system to create video content that can increase your word of mouth referrals. 544 00:29:08,163 --> 00:29:12,123 Do you struggle to take action on things like creating consistent content? 545 00:29:12,603 --> 00:29:16,833 Would you like to be part of a structured, supportive process to help you implement 546 00:29:16,833 --> 00:29:20,763 ideas that you know will help you move the needle toward your goals. 547 00:29:21,513 --> 00:29:24,783 As a member of the Smashing the Plateau Community, you'll have access 548 00:29:24,783 --> 00:29:26,613 to a structured process for growth. 549 00:29:27,093 --> 00:29:31,533 You'll also be a member of a community that's built to be a safe, caring place 550 00:29:31,773 --> 00:29:35,733 where inclusive, direct, active and empowering conversations are welcome. 551 00:29:36,393 --> 00:29:39,903 Inside the Smashing the Plateau Community, you'll find a range of 552 00:29:39,903 --> 00:29:44,763 tools and resources to support you as an entrepreneur, access to experts 553 00:29:44,763 --> 00:29:46,533 and answers to your burning questions. 554 00:29:47,223 --> 00:29:50,533 If you are committed to getting your consulting, coaching, or small business 555 00:29:50,533 --> 00:29:55,078 to grow on your own terms so that you can deliver great results to your ideal 556 00:29:55,078 --> 00:29:59,248 clients while supporting the lifestyle you want, and you don't want to do 557 00:29:59,248 --> 00:30:03,538 it alone, apply to become a member of the Smashing the Plateau Community. 558 00:30:03,988 --> 00:30:08,878 Learn more at smashingtheplateau.com, where we have additional resources to help 559 00:30:08,883 --> 00:30:13,078 consultants, coaches, and entrepreneurs build their business, after a long 560 00:30:13,078 --> 00:30:14,788 career, as an employed professional. 561 00:30:15,293 --> 00:30:18,023 We believe you should be able to do what you love and get paid, 562 00:30:18,023 --> 00:30:19,973 what you're worth, consistently. 563 00:30:20,363 --> 00:30:21,753 I'm David Shriner-Cahn. 564 00:30:21,803 --> 00:30:24,383 Thank you for taking the time to listen to our show. 565 00:30:24,743 --> 00:30:26,633 I'll see you on our next episode.