1 00:00:00,008 --> 00:00:04,128 Well, hello there YouTube Success podcast, welcome to another episode. 2 00:00:04,328 --> 00:00:05,888 We're talking about a couple of things here. 3 00:00:06,368 --> 00:00:08,548 Largely, we're going to talk about Shorts, but I just wanted to say 4 00:00:08,548 --> 00:00:11,698 if you're watching on YouTube, what do you think to my new setup? 5 00:00:11,698 --> 00:00:14,538 I assume you've not seen this new setup, but you may have. 6 00:00:14,578 --> 00:00:17,648 I may have talked about it before as well I just forget all the time what 7 00:00:17,648 --> 00:00:18,688 i'm talking about on this podcast. 8 00:00:19,128 --> 00:00:22,088 But the way I see it is, if you come into a podcast at a different episode, 9 00:00:22,363 --> 00:00:24,963 you may not have heard it already, so I may as well just repeat myself 10 00:00:25,053 --> 00:00:27,613 over, and over, and over again. 11 00:00:28,253 --> 00:00:31,133 Sorry for those of you that have listened to all the episodes and 12 00:00:31,133 --> 00:00:33,043 you're like, Matt, you're talking about the same stuff all the time. 13 00:00:34,113 --> 00:00:39,223 Well, I may have talked about the Shorts Challenge before in an 14 00:00:39,223 --> 00:00:42,013 episode and it was probably a little bit of a promo to say, hey, go to 15 00:00:42,013 --> 00:00:46,643 shortschallenge.co.uk and you can get involved in the 28-Day Shorts Challenge. 16 00:00:46,933 --> 00:00:50,613 But what I wanted to do today is talk a little bit about the effect Shorts has 17 00:00:50,613 --> 00:00:54,630 had on all the platforms and I wanted to give you a little bit of a secret 18 00:00:54,660 --> 00:00:57,895 tip and a hack that I found recently so I'm really excited about that. 19 00:00:57,895 --> 00:00:59,710 I'm going to tell you about that later on. 20 00:00:59,710 --> 00:01:03,500 But before we get into that and before we talk about Shorts, I just wanted to 21 00:01:03,500 --> 00:01:05,900 talk to you about the podcast in general. 22 00:01:06,470 --> 00:01:09,940 Right now, we're sitting on about 1500 downloads of the podcast since 23 00:01:09,940 --> 00:01:16,505 we started, and one thing that's, one thing's happening that firstly, I'm 24 00:01:16,505 --> 00:01:20,605 really grateful for, but also I was a bit surprised about and the thing that's 25 00:01:20,605 --> 00:01:24,745 happening is the more people I talk to, the more people that come towards me from 26 00:01:24,925 --> 00:01:28,385 whether they connect to me on Instagram or on Facebook, or they join in groups 27 00:01:28,395 --> 00:01:32,675 that I've got, or I've got a membership, a little group membership for business 28 00:01:32,855 --> 00:01:36,155 owners, the more people I talk to, the more they're saying Matt, I listened 29 00:01:36,175 --> 00:01:40,265 to your podcast this week, or I've been binge, binge watching, binge listening. 30 00:01:40,265 --> 00:01:45,940 I don't know what the term is your podcast and I just I'm just delighted 31 00:01:45,940 --> 00:01:50,810 and I'm so grateful and appreciative of those of you that are coming and you're 32 00:01:50,810 --> 00:01:54,320 listening to the episodes and you're paying attention and you're consuming 33 00:01:54,320 --> 00:01:59,970 all the things because your desire to start or to grow your channel is deep 34 00:01:59,980 --> 00:02:01,610 rooted and you're like, this is it. 35 00:02:01,770 --> 00:02:03,315 I'm going to do this this year. 36 00:02:03,315 --> 00:02:05,925 And you're coming and you're consuming this stuff and I really appreciate it. 37 00:02:06,125 --> 00:02:09,935 What I will ask you though is if you do like it, please go to whatever 38 00:02:09,935 --> 00:02:13,745 platform you're on and leave like a comment, a little note to say, 39 00:02:13,795 --> 00:02:15,695 review, you know, really like it. 40 00:02:15,915 --> 00:02:18,525 Remember I said in the last episode, I think it was the last one or the 41 00:02:18,525 --> 00:02:22,925 one before, leave a five star rating, five out of five or 10 out of 10. 42 00:02:22,925 --> 00:02:25,705 If you, depending on the platform, I assume they're all five out of five. 43 00:02:25,705 --> 00:02:26,554 I just don't know. 44 00:02:26,554 --> 00:02:27,605 I just don't know. 45 00:02:27,955 --> 00:02:31,165 But if you could, or share it with a friend, you know, share this with someone. 46 00:02:31,535 --> 00:02:34,465 Um that you think would be interested in this stuff as well. 47 00:02:35,770 --> 00:02:39,450 So that's it, but I didn't expect that effect of a podcast. 48 00:02:39,450 --> 00:02:43,840 I just wanted to do it to be consistent I wanted to be able to have a another kind 49 00:02:43,840 --> 00:02:47,360 of video published on my YouTube channel, something that would keep me, keep the 50 00:02:47,360 --> 00:02:51,840 momentum going and keep me consistent and that's this has really done that, which 51 00:02:51,870 --> 00:02:57,530 leads nicely into the Shorts Challenge as well, because what we did with the Shorts 52 00:02:57,530 --> 00:03:01,520 Challenge is, we started it on Monday the 8th of January and we're about a week in. 53 00:03:02,110 --> 00:03:05,010 To be honest with you, I've not been majorly consistent with it. 54 00:03:06,290 --> 00:03:09,300 I just like the group of people are doing that challenge. 55 00:03:09,980 --> 00:03:13,820 I have found it difficult even to do a 1-minute video. 56 00:03:13,940 --> 00:03:16,260 Can you believe a 1-minute video is difficult to do every day? 57 00:03:16,630 --> 00:03:18,650 I've not done much planning, all of that kind of stuff. 58 00:03:18,650 --> 00:03:21,190 So of course I've fell into some pitfalls. 59 00:03:21,430 --> 00:03:23,810 But this is not a negative episode. 60 00:03:23,850 --> 00:03:25,200 This is a positive episode. 61 00:03:25,560 --> 00:03:28,410 Because I wanted to tell you about some of the positive things that have happened. 62 00:03:29,030 --> 00:03:33,310 The first thing is, I did 5, I think 5 or 6 days in a row consistently. 63 00:03:33,880 --> 00:03:37,270 And then I looked at the stats across the platforms. 64 00:03:37,510 --> 00:03:41,120 And now this is not going to be mind blowing. 65 00:03:41,120 --> 00:03:43,440 You're not going to be like, Oh my god, Matt, you're so viral. 66 00:03:44,170 --> 00:03:46,270 You're so viral with your 2500 views. 67 00:03:46,760 --> 00:03:47,740 You're not going to be like that. 68 00:03:47,890 --> 00:03:54,190 But the way I see it, and the way I lead my life as a YouTuber, as a video expert, 69 00:03:54,190 --> 00:03:59,445 as a business owner is, when you see those people that have got a million 70 00:03:59,445 --> 00:04:04,375 subscribers, or 100,000 subscribers, they didn't get there overnight. 71 00:04:04,545 --> 00:04:08,295 There's unicorns of course, there's some of them that happen to publish, 72 00:04:08,765 --> 00:04:11,915 somebody told me yesterday about a guy that's got 14 videos and he's 73 00:04:11,945 --> 00:04:13,745 on almost a million subscribers. 74 00:04:14,005 --> 00:04:19,795 Of course there's times where you can blow up and I do call them unicorns 75 00:04:19,855 --> 00:04:22,225 and you know, because it's so unlikely. 76 00:04:22,225 --> 00:04:26,845 And I think you can prep as much as you like, but if you said to somebody, I've 77 00:04:26,845 --> 00:04:30,805 got a video and I know it's going to go viral, I think you're probably lying. 78 00:04:30,805 --> 00:04:31,885 There's no way you can know. 79 00:04:32,745 --> 00:04:34,405 And even as goes as far as to say Mr. 80 00:04:34,435 --> 00:04:39,845 Beast couldn't say that the problem that the advantage he has is he already 81 00:04:39,855 --> 00:04:45,815 has a whole view of, a whole brand equity is built up of viewers that 82 00:04:45,815 --> 00:04:50,485 will consume anything he puts out, whereas he didn't have at the start 83 00:04:50,535 --> 00:04:51,995 and you won't have at the start either. 84 00:04:53,260 --> 00:04:57,380 So, when I'm sharing this stuff and I'm sharing the results, don't sit there 85 00:04:57,380 --> 00:05:01,020 and go these numbers are pants, kind of prefacing all of this to kind of 86 00:05:01,020 --> 00:05:06,660 say, please don't tell me the numbers are crap, , because I'm looking for 87 00:05:06,930 --> 00:05:12,250 percentages of growth and I'm looking for what positive impact does it have and what 88 00:05:12,250 --> 00:05:15,320 can I learn from this to do next time? 89 00:05:15,710 --> 00:05:15,970 Okay. 90 00:05:15,970 --> 00:05:16,820 How can we improve? 91 00:05:17,250 --> 00:05:22,620 All YouTubers that are sensible, that are anywhere on their journey will 92 00:05:22,620 --> 00:05:28,380 always say if you can just improve by 1%, by one point even, from this 93 00:05:28,380 --> 00:05:33,130 video to the next or from this piece of consistency to the next, you will 94 00:05:33,680 --> 00:05:35,380 get there in the end, all right. 95 00:05:35,380 --> 00:05:36,820 And the end might be two years. 96 00:05:36,830 --> 00:05:37,580 It might be five years. 97 00:05:37,580 --> 00:05:43,645 It might be six months if you're super super lucky, maybe strategically lucky. 98 00:05:44,235 --> 00:05:44,585 Okay. 99 00:05:44,585 --> 00:05:45,875 So what happened then? 100 00:05:45,905 --> 00:05:49,875 So I published five videos, one of fever and I published 101 00:05:49,875 --> 00:05:51,085 them across all the platforms. 102 00:05:51,535 --> 00:05:54,865 Now, if I go and take a look in YouTube, I'll go and look right now. 103 00:05:55,225 --> 00:05:58,095 And we'll just take a look at some of the impacts of this. 104 00:05:58,795 --> 00:06:01,285 And like I say, the numbers are not amazing, but I want to 105 00:06:01,315 --> 00:06:02,525 give you some context about it. 106 00:06:02,535 --> 00:06:02,785 So. 107 00:06:05,430 --> 00:06:09,840 for the most part, a lot of the videos I did didn't really land very well at all. 108 00:06:10,390 --> 00:06:14,710 They got into the first, what is like the first test that each of the 109 00:06:14,715 --> 00:06:18,760 platforms do, and they said, okay, we've tested it with 300 odd people. 110 00:06:19,060 --> 00:06:22,390 It's not got viral potential and so we're not gonna test it into the next group. 111 00:06:22,395 --> 00:06:25,120 So if you don't know how it works, they test you in a small group, 112 00:06:25,120 --> 00:06:29,990 maybe a thousand people, see how it's working, passes that test and more 113 00:06:29,990 --> 00:06:34,080 people watch it or then put you in a group of people that 1000 to 50,000 114 00:06:34,360 --> 00:06:38,900 and then after that, 50,000 to 100,000, 200,000 to 1,000,000, and so on, so on. 115 00:06:39,250 --> 00:06:40,330 So they test you first. 116 00:06:40,340 --> 00:06:44,110 So if you're stuck in sort of the 500 or less views range, it's 117 00:06:44,110 --> 00:06:49,100 because you can consider that your video didn't pass the test. 118 00:06:49,480 --> 00:06:53,780 The algorithm tested it And the test failed they said, no actually this is 119 00:06:53,780 --> 00:06:58,030 not got the potential that we think it has, which is okay because actually 120 00:06:58,190 --> 00:07:03,960 during that test, you can still pick up views and you can still pick up 121 00:07:04,630 --> 00:07:06,880 subscribers and all of that good stuff. 122 00:07:06,980 --> 00:07:09,270 So there's a guarantee that they will test it. 123 00:07:09,290 --> 00:07:13,280 Now if you're 700 views, it might be that it's even not been tested yet 124 00:07:13,450 --> 00:07:14,950 or there's something else going on. 125 00:07:15,610 --> 00:07:18,560 It's very unlikely that you'll get anything less than a 126 00:07:18,600 --> 00:07:19,890 couple of a hundred views. 127 00:07:21,525 --> 00:07:26,585 So if I take a look at my analytics for the last 7 days, shall we make 128 00:07:26,585 --> 00:07:29,895 this a bit more interactive to show.. 129 00:07:29,975 --> 00:07:33,425 Oh, it's just dropped off now, because it's just gone over 7 days, so the 130 00:07:33,435 --> 00:07:35,785 stats are even less than they were. 131 00:07:36,795 --> 00:07:38,035 Can I do a custom range here? 132 00:07:38,035 --> 00:07:39,655 Let's do the last 10 days then. 133 00:07:41,005 --> 00:07:43,335 I definitely started on the 8th, we know this. 134 00:07:43,765 --> 00:07:48,175 And so we'll go from the 7th to the 17th, to today. 135 00:07:48,410 --> 00:07:50,660 I can't show you, so I'm gonna just talk you through it. 136 00:07:51,400 --> 00:07:55,700 So new viewers, this is people that have never seen any of my content before. 137 00:07:55,760 --> 00:07:57,740 When I started doing the Shorts during that period of 138 00:07:57,740 --> 00:08:00,500 time, I had 1800 new viewers. 139 00:08:01,180 --> 00:08:04,295 Now, if you think about this and this is with the Shorts, we had a 140 00:08:04,295 --> 00:08:08,245 thousand with the long form content as well, which presumably is the 141 00:08:08,675 --> 00:08:09,805 podcast that we're putting out. 142 00:08:10,135 --> 00:08:13,125 So we had 1,800 new viewers now the way I described it to someone 143 00:08:13,125 --> 00:08:18,605 yesterday as I said, imagine you could go and speak in front of 1,800 people 144 00:08:18,805 --> 00:08:22,495 an event like you'd be amazed by speaking in front of it 1,800 people. 145 00:08:23,095 --> 00:08:26,135 That's 1,800 new viewers and then we had returning viewers, so 146 00:08:26,135 --> 00:08:28,445 there's about 352 returning viewers. 147 00:08:28,455 --> 00:08:32,965 So this is probably subscribers, it's probably people I'm connected 148 00:08:32,965 --> 00:08:35,545 with that have not subscribed yet but they've probably watched Consumer 149 00:08:35,545 --> 00:08:37,655 Review quite a bit of my content. 150 00:08:38,965 --> 00:08:44,285 And so the total views was 2,500 and I got a couple, just 2 or 151 00:08:44,285 --> 00:08:45,985 3 extra subscribers, right. 152 00:08:45,985 --> 00:08:47,165 So the numbers are really low. 153 00:08:49,145 --> 00:08:54,605 But this is five minutes, five, yeah, five minutes of content across five days. 154 00:08:54,615 --> 00:08:56,555 So one minute of content across five days. 155 00:08:57,375 --> 00:09:00,445 To me, that feels really encouraging. 156 00:09:00,895 --> 00:09:04,815 That feels to me like my test for the Shorts Challenge has 157 00:09:04,815 --> 00:09:06,885 resulted in some positivity. 158 00:09:07,305 --> 00:09:13,665 Now if I take a look across this, across the other platforms as well, and if I take 159 00:09:13,665 --> 00:09:20,095 a look across Instagram, and if I take a look on TikTok, I'll also find that I've 160 00:09:20,095 --> 00:09:22,475 had this similar sort of impact as well. 161 00:09:22,475 --> 00:09:24,905 So let's focus on Instagram reels first. 162 00:09:24,995 --> 00:09:29,625 I had 5 videos that I posted, and these are the numbers 163 00:09:30,405 --> 00:09:31,845 from oldest to newest, right? 164 00:09:31,875 --> 00:09:37,735 91 views, 118 views, 297 views, 80 views, 59 views. 165 00:09:38,095 --> 00:09:40,675 So I'd say they probably didn't work very well on Instagram. 166 00:09:40,885 --> 00:09:42,920 I wonder if the audience is different on Instagram. 167 00:09:43,190 --> 00:09:46,425 I've still got 1000 followers on Instagram. 168 00:09:46,455 --> 00:09:47,925 So they're people that know me. 169 00:09:48,305 --> 00:09:50,395 There'd be a plenty of people there that would have seen that 170 00:09:50,395 --> 00:09:52,775 they would have known me but they didn't work very well those videos. 171 00:09:53,085 --> 00:09:56,455 So we need to tweak the style of video I think for Instagram. 172 00:09:57,755 --> 00:10:05,375 Now if you look at TikTok, with those same videos in the same order, 173 00:10:05,895 --> 00:10:12,505 it was 506, 380, 316, 347, 357. 174 00:10:12,845 --> 00:10:18,315 So I'd say that TikTok is probably giving me a bigger test audience to show that to. 175 00:10:18,325 --> 00:10:22,695 Again, it didn't think the videos were worthy of being viral or getting more 176 00:10:22,695 --> 00:10:24,525 viewers beyond the first thousand. 177 00:10:24,970 --> 00:10:27,370 But at least it tried with a couple of hundred people. 178 00:10:27,380 --> 00:10:29,600 So again, just need to tweak the content. 179 00:10:29,600 --> 00:10:34,350 We need to try and find a better hooks or do something different to improve that. 180 00:10:35,030 --> 00:10:38,210 It's also saying to me, now, this is an interesting thing 181 00:10:38,210 --> 00:10:39,970 because I'm aiming for a minute. 182 00:10:41,420 --> 00:10:48,285 Potentially, TikTok is moving beyond the 1-minute point because it's telling me 183 00:10:48,285 --> 00:10:50,415 there, try videos longer than 1 minute. 184 00:10:50,575 --> 00:10:55,655 Viewers spend 90% more time watching longer videos, 90% more time. 185 00:10:56,005 --> 00:11:00,585 So is it now that TikTok is saying, actually we want longer videos. 186 00:11:00,825 --> 00:11:03,685 So, how can I build that into my strategy when I really want to do 187 00:11:03,685 --> 00:11:05,835 1-minute videos for YouTube Shorts? 188 00:11:06,585 --> 00:11:06,955 Okay? 189 00:11:07,925 --> 00:11:13,545 Interesting point I think but then what's really interesting, the most interesting 190 00:11:13,545 --> 00:11:19,745 thing about all of this, when I was testing this, it's Facebook Reels, because 191 00:11:20,085 --> 00:11:22,505 I didn't know Facebook Reels existed. 192 00:11:22,705 --> 00:11:26,985 I thought, when I published to Instagram, it would publish to my Facebook 193 00:11:27,145 --> 00:11:29,885 Reels as well, or Story, or whatever. 194 00:11:29,895 --> 00:11:31,045 I wasn't really sure about it. 195 00:11:31,055 --> 00:11:33,975 So, and somebody had mentioned to me, I think it was Austin, one of our 196 00:11:33,975 --> 00:11:36,615 speakers at Tubefest, Austin Armstrong. 197 00:11:36,635 --> 00:11:42,305 He said to me a little while ago, he said, Matt Facebook Reels are killing 198 00:11:42,305 --> 00:11:46,705 it like if you put content on Facebook, they're really paying attention to that. 199 00:11:46,705 --> 00:11:47,815 They're really doubling down on that. 200 00:11:47,815 --> 00:11:50,845 So if you were going to do anything you should do those and of course, I just 201 00:11:50,845 --> 00:11:55,285 ignored him like all people I ignore with this good advice and just ignored 202 00:11:55,285 --> 00:11:56,505 him and did what I wanted anyway. 203 00:11:57,155 --> 00:12:04,410 But here's the results and I only posted 3 videos and I didn't even though really 204 00:12:04,410 --> 00:12:08,170 that I did it that way and it's so I didn't really put any effort into it 205 00:12:08,180 --> 00:12:09,740 as well so I don't think I did that. 206 00:12:09,760 --> 00:12:11,170 I wonder if I can see. 207 00:12:11,670 --> 00:12:13,480 There's no real cover photo there. 208 00:12:13,480 --> 00:12:16,310 That's got they have got captions on them to be fair. 209 00:12:17,500 --> 00:12:19,000 But if the 3 videos I had, 210 00:12:19,050 --> 00:12:24,720 I had one that's 500 views, one that's 1,500 and one that's 165 211 00:12:24,720 --> 00:12:28,340 and the benefit that that's had is I've had more people then start 212 00:12:28,340 --> 00:12:32,075 following my profile on Facebook. 213 00:12:32,795 --> 00:12:36,995 And if I'm really truly honest, the thing that I need the most, because I sell 214 00:12:36,995 --> 00:12:39,685 the most on there is Facebook followers. 215 00:12:39,935 --> 00:12:41,435 I need to build that audience up. 216 00:12:41,465 --> 00:12:43,565 Now Austin is a great example. 217 00:12:43,565 --> 00:12:49,515 Austin has 960 odd thousand people following him on Facebook, so it 218 00:12:49,535 --> 00:12:52,855 should have been a good indication because he's rebuilding his Tiktok 219 00:12:52,865 --> 00:12:53,925 and a few other things as well. 220 00:12:54,575 --> 00:12:58,825 But it's a good indication of how much you can use facebook reels not instagram reels 221 00:12:58,825 --> 00:13:05,575 facebook reels to increase your followers which then of course you can move those 222 00:13:05,585 --> 00:13:10,185 followers to other platforms as well So I think in summary for all of this. 223 00:13:11,365 --> 00:13:15,415 And I hope this has been useful for you, please do let me know, find me 224 00:13:15,415 --> 00:13:17,845 on the socials and let me know if you've managed to watch this episode. 225 00:13:18,745 --> 00:13:24,915 I think in summary that I need to continue to create Shorts content. 226 00:13:25,385 --> 00:13:28,085 This is me, my self-talk now, I'm talking to myself. 227 00:13:28,085 --> 00:13:31,025 Matt, you need to continue to create shorts content, I 228 00:13:31,035 --> 00:13:32,495 think it's a great experiment. 229 00:13:33,375 --> 00:13:40,020 I need to focus on Facebook Reels as a platform to create more of this content, I 230 00:13:40,020 --> 00:13:42,350 think possibly I've got more brand equity. 231 00:13:42,660 --> 00:13:46,910 Brand equity is when you first go out in the world and start a 232 00:13:46,910 --> 00:13:50,160 business, nobody knows who you are, what you deliver, or whatever. 233 00:13:50,780 --> 00:13:54,940 As you deliver value to people, they have goodwill for you, right? 234 00:13:54,940 --> 00:13:56,990 And you start to build up some brand equity. 235 00:13:56,990 --> 00:14:00,640 So I think possibly, the reason why it's working on Facebook more 236 00:14:00,660 --> 00:14:04,370 is because my audience on Facebook have a couple of thousand people, 237 00:14:04,590 --> 00:14:06,520 already know, like, and trust me. 238 00:14:07,470 --> 00:14:09,950 The audience on YouTube doesn't really know who I am yet. 239 00:14:10,000 --> 00:14:11,530 Even with a thou, what am I on? 240 00:14:11,540 --> 00:14:12,970 Almost 3000 subscribers. 241 00:14:13,430 --> 00:14:15,970 The people on Twitter, the people on Instagram, they 242 00:14:15,970 --> 00:14:17,390 don't really know who I am yet. 243 00:14:17,460 --> 00:14:19,830 They're still getting to learn that stuff, whereas I've got a 244 00:14:19,830 --> 00:14:21,400 lot of brand equity on Facebook. 245 00:14:21,710 --> 00:14:26,810 So it's potentially why it had that viral, viral, 1500 viral. 246 00:14:26,990 --> 00:14:27,950 It's not viral, is it? 247 00:14:27,970 --> 00:14:32,270 But why it had a more, a bigger audience, even though some 248 00:14:32,270 --> 00:14:33,340 of those were new followers. 249 00:14:34,555 --> 00:14:37,606 So I need to double down on that and I think really I just need to 250 00:14:37,636 --> 00:14:40,706 continue the experiment because that's what the Shorts challenge was for me 251 00:14:40,706 --> 00:14:44,156 really was an experiment, what results could I get if I was consistent? 252 00:14:44,466 --> 00:14:48,946 Of course, I fell off the wagon after 5 days and I need to get back on it today. 253 00:14:48,946 --> 00:14:52,736 So I'm going to start right now after this film in this episode, I'm going to 254 00:14:52,736 --> 00:14:58,036 go and film another Shorts and make sure that I look at, think, and this is the 255 00:14:58,326 --> 00:15:02,516 last thing I'll say on this episode is, make sure I look at what I'm consuming. 256 00:15:02,546 --> 00:15:05,806 What is hooking me in and do some research. 257 00:15:06,216 --> 00:15:09,146 What's hooking me in, what's interesting to me, what's keeping 258 00:15:09,146 --> 00:15:13,116 me watching the videos, and try and create more content that's like that. 259 00:15:13,336 --> 00:15:16,776 I love doing the list item list listicle-type content. 260 00:15:16,786 --> 00:15:21,736 So the 3 best video editing tools, the 3 best cameras, the 3 best whatever. 261 00:15:22,096 --> 00:15:26,236 I think they're really good when I've looked at Austin stuff Austin when I 262 00:15:26,821 --> 00:15:28,201 went to social media marketing world. 263 00:15:28,201 --> 00:15:30,701 He said look, just copy me, do what I'm doing because it's working. 264 00:15:30,891 --> 00:15:35,801 He does listicles around AI tools, obviously AI is hot topic at the moment. 265 00:15:36,992 --> 00:15:39,512 But I want to keep it around video, that's my expertise. 266 00:15:39,512 --> 00:15:42,352 That's the thing that I want to get a bigger audience on so I'm going to keep 267 00:15:42,362 --> 00:15:46,072 it around video, keep it around editing, content repurposing, and all that kind 268 00:15:46,072 --> 00:15:49,292 of stuff and just focus on the listicles. 269 00:15:49,332 --> 00:15:53,602 So again in a couple of weeks time, I'm gonna report back and I've set myself up 270 00:15:53,602 --> 00:15:57,722 now because I have to come back to you and report back by the end of January. 271 00:15:57,742 --> 00:16:00,642 Again, not making this at all evergreen. 272 00:16:01,152 --> 00:16:04,492 Alright, thanks so much really appreciate you listening to this episode. 273 00:16:04,492 --> 00:16:07,582 Don't forget to leave us a review and share it with your friends. 274 00:16:07,702 --> 00:16:08,522 Alright, that's me. 275 00:16:08,522 --> 00:16:09,722 Matt Hughes, King of Video. 276 00:16:09,802 --> 00:16:10,482 Take care for now. 277 00:16:10,482 --> 00:16:11,212 See you next time.