So the strategy I use when I'm analyzing PMAX data, and this is Mike Rhoades Lotus version 60, and this is generally what I do. I was actually asking, I love when I get to just throw Glenn into things, but Glenn was doing some analysis on PMAX campaigns yesterday. And I was like, Oh, how many asset groups do you have in there? And he's like 12. I'm like, you have 12 in one campaign. And he's yeah. And then he was showing me how he's going through it. the one thing I can say is you, if you're using micro script, it'll be much more transparent about why asset groups aren't working. And then from all the information you're getting there, you should be able to start, putting, Different asset groups together based on the data you're receiving the strategy I use when I'm analyzing PMAX data, and this is Mike Rhodes, Lotus version 60. I create a 30 day version of the script. Okay. I then create a 14 day version of a script, I then create a 7 day version of the script, and another version of the script that I will look at to compare the date of 7, 14, and 30. So if I want to look at the date 30 days prior to the last 30 days, or 14 days prior to the last 14, or 7 days prior to the last 7. have these four sheets open. And then I want to come into, when you're looking at the script, you've got this view up here and there's a lot of hidden sheets and I like to turn on as much as I possibly can, especially this asset will the asset groups on by default. And if I've got multiple, you'll see this PMAX campaign, I've got multiple asset groups. And the way I've been, these asset groups is around keywords. Think of each asset group like an, a keyword themed ad group. And I'm want to in this asset group, I'm targeting air purifiers for the home. I'll create air purifiers for the home, have a whole heap of keywords I've got from keyword manager. I then create all headlines. air purifier for the home. So what I will do I'll have all these prompts and put them into chat GPT I'll have these, the way I do the prompts is I've got all these famous copywriters, about 15 and I say, Write me some headlines, around this famous copywriter and I'll just get them, to do, say four or five different versions. And I've got all these headlines, all these descriptions. And so then in my asset group, I will say for air purifier of the home, all my headlines and descriptions, long descriptions or all that keyword specific air quality, I'll create air quality keywords and then I'll create it that way. Then I'll do best air purifier, carbon air filter. when I'm building these out. I will look inside the categories, the search campaigns and have a look at your keywords that are making you money. So if I'm looking at 30 days, I'm looking at this air purifier I can see large air purifier, sand, that's brown, brand is splitting there, air purifier, best air purifier reviews. These are converting for me. before I did feed gen, I would only get maybe these keywords would be getting me conversions. Now have a look at how many more keywords are getting me conversions. I will grab keywords that are converting for me, and then I'll create an asset around all those keywords. I'll create all copy around those keywords and see if I can convert that asset group going across different channels, is that going to go after, display, is it going into the search network? Is it going into? shopping. So that's generally what I do when I'm looking at these keywords. And I'll start building out asset groups. Then I'll let them play out and then I'll say, all right, I know that these are good. this campaign here, my feed only is giving me a five. This is custom intent keywords. Minnie's giving me a four. I'm turning off all these low performing ones letting these run and see if the under that spend that I was getting in the low performing assets go straight towards the ones that are converting really well. and then what I do is then, because I know these were getting really good ROAS, I will bump my ROAS up another 10 or 15%. Along with the budget and see if I can push that a little bit further because I'm killing the things that aren't performing for me. And I'm doubling down on what is, and I want to just push that a little bit harder. I know that you can achieve this because this was giving me a five. That was giving me a four. That was giving me a four. I now I want you to go see if you can get that with these asset groups. There's two campaigns here. This campaign's only got two asset groups. And this campaign has 12. so I've got my 30, 14, seven, and then I've got my different date ones. first of all, I want to go into my Google ads account so I can see my dates that I want to grab, and I want to compare. The last 30 days to the previous 30 days using this PMAX script. Now I need to come into the script, It is a little bit of mucking around to do it, do this pretty regularly. So it's automatic for me at the moment. How did my asset groups go in the previous 30 days? Last 30 days were way better. Awesome. Now I can start doubling down and start punching up my ROAS. But we can't because I don't have any stock because it's selling like hotcakes. that's why I always have this different date script and that's the one I'll change dates up. I want to look at the last 30 days. I put these two beside each other and I'll bounce backwards and forwards. Always make sure I keep everything the same in the bottom. I always want to make sure all my tabs are exactly the same across all of them. So I know I can just. Go to wherever you want to go. If I want to look at the last 14 days, I'll grab the last 14 days, get the dates, come into my different dates script, come into the script history, and run it again. For the last 7 days, I'll come into my different dates. And then I can do a 30 day snapshot and see if there's a trend. Ideally, I'd love if Mike would have this automatic in one of the recommendations going to ask him is can we plot comparisons between different dates and have some charts in there to see if how are asset groups performing in 7, day periods? How are campaigns performing in 30 day periods? at the present time, this is what I'm doing. It's manual, but at least I can see, how something might be comparing. and if I'm looking at these asset groups here, this is the last 30 days. How did my previous 30 days go with these asset groups for my different dates? I'm looking at that data there, and I'm looking at conversion rates, ROAS, seven, see that one there, the air quality one in the previous 30 days was giving me a 7. 9 ROAS. The last 30 days, it's giving me a one, okay. That's weird. Why is that the case? I'll run a test, pause that and see what I can do with these other campaigns. This speed only, it was 7. 5. Previous 30 days, Okay. Feed only has taken a lot more share there, probably taken some from some of these other campaigns. Now that I can see this data in the asset groups, I can run a test, pause some asset groups and see if those asset groups that are performing are going well, or conversely, I can break out, duplicate this and say, okay, if air quality was giving me an eight row ass, but it wasn't spending that much 400. Why don't I isolate that had one asset group in one campaign and maybe give 50 or 60 a day and see if that I can channel that asset group just by itself instead of spreading all the spend.