1 00:00:04,490 --> 00:00:05,080 Hi there, 2 00:00:05,350 --> 00:00:08,400 it's Sue and thanks for joining me for Tips and Talk 3 00:00:08,400 --> 00:00:12,200 Day. These are bite sized topics that I pull from community 4 00:00:12,600 --> 00:00:15,880 questions and things that I'm observing in the world of handmade 5 00:00:15,880 --> 00:00:16,520 small business. 6 00:00:17,170 --> 00:00:18,640 If you'd like to submit a topic, 7 00:00:19,460 --> 00:00:22,800 DME over on Instagram at Gift Biz Unwrapped. 8 00:00:23,070 --> 00:00:24,320 Before we get started, 9 00:00:24,780 --> 00:00:26,800 I'm gonna share a secret with you. 10 00:00:27,490 --> 00:00:31,630 One of my superpowers is the ability to get an enormous 11 00:00:31,630 --> 00:00:35,590 number of tasks and projects done each and every week. 12 00:00:36,460 --> 00:00:37,950 I easily meet deadlines, 13 00:00:38,420 --> 00:00:40,430 rarely forget to do something, 14 00:00:40,850 --> 00:00:44,150 and know at the start of each day what needs priority, 15 00:00:44,150 --> 00:00:47,600 attention and action type A personality. 16 00:00:48,460 --> 00:00:51,680 Yes, and a follow through on the Kobe assessment, 17 00:00:52,040 --> 00:00:54,240 which should have given me the clue, 18 00:00:54,820 --> 00:00:58,160 but it wasn't until people started commenting to me that I 19 00:00:58,480 --> 00:01:02,280 realized not everyone naturally knows how to do this. 20 00:01:02,990 --> 00:01:06,880 It's the biggest single contributor to the growth I always see 21 00:01:06,880 --> 00:01:11,480 in my businesses without spending hours and hours working either. 22 00:01:12,150 --> 00:01:16,320 It's about focus and doing the right things efficiently. 23 00:01:17,160 --> 00:01:19,890 Prompted by all the questions on how I do this, 24 00:01:20,440 --> 00:01:23,770 I went about finding a way to help you perform at 25 00:01:23,770 --> 00:01:24,850 a higher level too. 26 00:01:25,360 --> 00:01:28,330 I analyzed my methods and formalized my process, 27 00:01:28,690 --> 00:01:31,250 which is one many of my coaching clients. 28 00:01:31,390 --> 00:01:32,530 Now, also follow. 29 00:01:33,150 --> 00:01:34,290 You can use it too. 30 00:01:34,720 --> 00:01:38,530 It's all part of a tool called the Inspired Daily Planner 31 00:01:38,840 --> 00:01:41,450 made specifically for Gifters, 32 00:01:41,560 --> 00:01:42,890 bakers, crafters, 33 00:01:42,890 --> 00:01:43,370 and makers. 34 00:01:44,160 --> 00:01:45,250 Make no mistake, 35 00:01:45,440 --> 00:01:47,610 this is not your ordinary planner. 36 00:01:48,290 --> 00:01:49,130 First off, 37 00:01:49,130 --> 00:01:54,210 it comes with a video explaining my productivity strategy and the 38 00:01:54,410 --> 00:01:55,970 physical planner isn't dated, 39 00:01:55,980 --> 00:01:59,010 so you can start using it the second it arrives at 40 00:01:59,010 --> 00:01:59,730 your doorstep, 41 00:02:00,230 --> 00:02:04,450 and that's not all included for each day is a motivational 42 00:02:04,620 --> 00:02:08,730 or business building tip and plenty of space to capture and 43 00:02:08,730 --> 00:02:13,650 book in time for to-dos scheduled appointments and all those ideas 44 00:02:13,650 --> 00:02:15,090 that are now getting lost. 45 00:02:15,810 --> 00:02:18,870 You can watch the video for free and then get your 46 00:02:18,870 --> 00:02:22,790 inspired daily planner@giftbizunwrapped.com 47 00:02:23,430 --> 00:02:25,070 slash inspired. 48 00:02:27,140 --> 00:02:31,860 Expect this to happen after you start and you're not alone. 49 00:02:32,070 --> 00:02:33,660 It happens to everyone. 50 00:02:34,770 --> 00:02:36,600 If you've been in business for some time, 51 00:02:36,600 --> 00:02:40,240 now you know it to be true because it's probably already 52 00:02:40,400 --> 00:02:40,800 happened to you. 53 00:02:41,670 --> 00:02:43,200 What am I talking about? 54 00:02:43,720 --> 00:02:48,840 Heidi, who started making wedding accessories and now sells finished and 55 00:02:48,840 --> 00:02:51,240 holiday ornament kits to boutiques. 56 00:02:52,030 --> 00:02:55,600 Sheila, who started a gift basket business out of her house 57 00:02:56,020 --> 00:03:00,000 and now owns a building that includes a home goods retail 58 00:03:00,000 --> 00:03:02,440 shop, in addition to her gifting business, 59 00:03:03,600 --> 00:03:08,660 Amy, who began selling marshmallows directly to consumers only to find 60 00:03:08,660 --> 00:03:11,620 out wholesale is really where it's at for her. 61 00:03:12,590 --> 00:03:13,530 The truth is, 62 00:03:13,830 --> 00:03:16,970 you really have no idea where the path will lead when 63 00:03:16,970 --> 00:03:17,610 you get started. 64 00:03:18,510 --> 00:03:19,570 You think you do, 65 00:03:19,870 --> 00:03:21,810 you have a vision to work towards, 66 00:03:22,310 --> 00:03:24,010 but opportunities come up. 67 00:03:24,310 --> 00:03:29,210 New connections provide fresh ideas and things evolve from there. 68 00:03:29,970 --> 00:03:32,940 I had no idea when I started my first business that 69 00:03:32,940 --> 00:03:35,740 it would lead to the ribbon print company and from there, 70 00:03:35,740 --> 00:03:39,260 gift bi unwrapped and a podcast no less. 71 00:03:40,250 --> 00:03:42,860 I know there are lots of people who dream of starting 72 00:03:42,860 --> 00:03:47,060 their own business but hesitate because they wanna do it perfectly, 73 00:03:47,620 --> 00:03:49,740 whatever that means right out of the gate, 74 00:03:50,720 --> 00:03:54,030 or they're full of fear because they don't want to do 75 00:03:54,030 --> 00:03:54,790 things wrong, 76 00:03:55,320 --> 00:03:56,110 so it happens. 77 00:03:56,460 --> 00:04:00,190 They just stay put only talking about their idea. 78 00:04:01,020 --> 00:04:02,110 Here's the truth. 79 00:04:02,510 --> 00:04:07,190 There isn't a right path or a nonrecoverable move if you 80 00:04:07,190 --> 00:04:07,830 start out, 81 00:04:07,930 --> 00:04:10,230 and I put in quotes here wrong, 82 00:04:11,020 --> 00:04:15,120 the only mistake you can make is not to start to 83 00:04:15,120 --> 00:04:17,280 think and talk and dream, 84 00:04:17,700 --> 00:04:20,360 but never actually act upon it, 85 00:04:21,110 --> 00:04:22,450 and I guarantee you, 86 00:04:22,940 --> 00:04:25,970 as has been proven over and over again, 87 00:04:26,320 --> 00:04:30,290 your business will transform into something different as you move forward. 88 00:04:31,160 --> 00:04:32,420 But if you don't start, 89 00:04:32,830 --> 00:04:34,740 it doesn't even have that chance. 90 00:04:36,110 --> 00:04:37,100 So you might ask, 91 00:04:37,200 --> 00:04:38,460 why does change happen? 92 00:04:39,250 --> 00:04:40,420 Lots of reasons. 93 00:04:41,160 --> 00:04:41,860 For one, 94 00:04:42,000 --> 00:04:46,180 you may find as you validate your product that those who 95 00:04:46,380 --> 00:04:50,260 purchase from you are an entirely different profile than you initially 96 00:04:50,260 --> 00:04:51,700 thought. Therefore, 97 00:04:51,700 --> 00:04:54,780 you need to adjust your product to provide what they want 98 00:04:54,780 --> 00:04:55,620 and will buy. 99 00:04:56,680 --> 00:04:59,470 Or as you progress with your making and selling, 100 00:04:59,570 --> 00:05:04,670 you may identify even invent a new twist to your products 101 00:05:04,740 --> 00:05:07,630 that you can claim as your own and become known for. 102 00:05:08,300 --> 00:05:10,830 This arises only from the doing, 103 00:05:11,370 --> 00:05:13,590 not sitting on the couch thinking. 104 00:05:14,340 --> 00:05:17,670 It's the activity that brings you to these revelations. 105 00:05:18,920 --> 00:05:20,450 Also, over time, 106 00:05:20,450 --> 00:05:24,170 your product may become less relevant and needs to change. 107 00:05:24,750 --> 00:05:26,770 Pop culture is always morphing, 108 00:05:26,820 --> 00:05:27,770 as we all know. 109 00:05:28,210 --> 00:05:31,290 Think of the change in fashion with each season and year. 110 00:05:31,960 --> 00:05:33,410 Colors, styles, 111 00:05:33,410 --> 00:05:36,010 and fabrics all come in and out of vogue. 112 00:05:36,520 --> 00:05:39,370 This is a good thing because when you align with what's 113 00:05:39,370 --> 00:05:43,130 in your products are always fresh with something new to sell. 114 00:05:43,780 --> 00:05:44,770 In marketing speak, 115 00:05:44,770 --> 00:05:49,010 you could call this the product evolution or life stages of 116 00:05:49,010 --> 00:05:49,370 a product, 117 00:05:50,190 --> 00:05:52,570 and it varies by the product you sell. 118 00:05:52,890 --> 00:05:54,890 Think back to boom boxes, 119 00:05:54,890 --> 00:05:55,650 for example. 120 00:05:55,970 --> 00:05:59,100 Certainly not the rave today as they once were, 121 00:05:59,610 --> 00:06:03,780 they were replaced over time by the iPod and now that 122 00:06:03,780 --> 00:06:06,740 is even nonexistent given our phones can do it all. 123 00:06:08,180 --> 00:06:10,860 Everyone will always want and need things like soap, 124 00:06:10,860 --> 00:06:12,140 jewelry, pottery, 125 00:06:12,140 --> 00:06:15,060 chocolate, except for rare exception. 126 00:06:15,410 --> 00:06:19,460 Most of what you as a maker create yet how you 127 00:06:19,460 --> 00:06:24,380 present in market may change or who you sell to may 128 00:06:24,380 --> 00:06:26,980 change, meaning direct to consumers, 129 00:06:27,180 --> 00:06:29,660 wholesale, or a combination of the two. 130 00:06:30,490 --> 00:06:33,790 You may start at a church basement doing a holiday bizarre 131 00:06:34,050 --> 00:06:35,510 and work up to large, 132 00:06:35,510 --> 00:06:40,630 one of a kind maker shows or decide to expand nationwide 133 00:06:40,730 --> 00:06:42,710 and sell exclusively online. 134 00:06:43,830 --> 00:06:45,950 Don't let all of these options scare you. 135 00:06:46,480 --> 00:06:51,270 Instead, consider them as opportunities to select what works best for 136 00:06:51,270 --> 00:06:54,790 you, what brings results and what you enjoy the most. 137 00:06:55,780 --> 00:06:59,910 Except that you won't know that either unless you jump in. 138 00:07:00,770 --> 00:07:03,280 We have a holiday season upon us right now. 139 00:07:03,630 --> 00:07:06,120 This is the perfect time to get moving with a new 140 00:07:06,360 --> 00:07:08,840 business. People are in a buying mindset, 141 00:07:08,960 --> 00:07:13,080 which makes your job of validating your product the first step 142 00:07:13,650 --> 00:07:14,680 so much easier. 143 00:07:15,480 --> 00:07:18,550 If you'd like direction on exactly how to do this, 144 00:07:18,700 --> 00:07:21,190 take a look at my Start with Confidence program. 145 00:07:21,960 --> 00:07:24,670 It will guide you step by step on how to get 146 00:07:24,670 --> 00:07:28,510 your business off on the right track without wasting time and 147 00:07:28,510 --> 00:07:32,390 money. You can find that@giftbizunwrapped.com 148 00:07:32,990 --> 00:07:35,230 slash start with confidence. 149 00:07:36,220 --> 00:07:40,670 Just think you could be selling your handmade products within a 150 00:07:40,670 --> 00:07:41,230 week or so. 151 00:07:42,540 --> 00:07:43,380 Remember what I said, 152 00:07:43,840 --> 00:07:47,260 the worst thing that you can do is keep dreaming and 153 00:07:47,260 --> 00:07:49,140 never let that dream become a reality. 154 00:07:50,170 --> 00:07:51,220 I believe in you, 155 00:07:51,440 --> 00:07:53,820 and as I say all the time in this show, 156 00:07:54,430 --> 00:07:56,980 we want and need the products that you make. 157 00:07:57,330 --> 00:08:01,420 They fill us up with so much joy and happiness. 158 00:08:03,690 --> 00:08:04,660 That's a wrap. 159 00:08:05,000 --> 00:08:06,820 I'm a get to the point kind of girl, 160 00:08:06,960 --> 00:08:09,940 and this is what you can expect from these quick midweek 161 00:08:09,940 --> 00:08:12,700 sessions. Now it's your turn. 162 00:08:13,270 --> 00:08:15,460 Go out and fulfill that dream of yours. 163 00:08:15,780 --> 00:08:17,780 Share your handmade products with us. 164 00:08:18,230 --> 00:08:19,220 We want them, 165 00:08:19,440 --> 00:08:22,420 and they bring us both so much happiness.