Hello everybody and welcome back to the Thriving Holistic Practitioner podcast.
Speaker:I'm excited as always to have you here with me and today I'm bringing you a
Speaker:wonderful guest all the way from St.
Speaker:Louis, Missouri.
Speaker:Joining us is Angela Brown who is a certified functional
Speaker:diagnostic nutrition practitioner.
Speaker:Don't ask me to say that five times fast.
Speaker:She's also a licensed physical therapist and a physical trainer.
Speaker:She specializes in helping women heal their thyroid and hormones.
Speaker:And I'm excited to have her here because we have a really episode that
Speaker:I know you're not going to want to miss for anybody who's been doing
Speaker:one to one coaching and is thinking of transitioning to a group program.
Speaker:We're going to listen to Angela tell her story of how she did that.
Speaker:And what was the result?
Speaker:Like what, maybe she has some good advice for us.
Speaker:I'd be glad to have her here with us.
Speaker:Thank you so much for joining.
Speaker:Thanks for having me.
Speaker:My pleasure.
Speaker:Well, would you please just share a little bit of your founder's story and
Speaker:how you kind of came to be on this path of holistic medicine to begin with?
Speaker:Absolutely.
Speaker:So,
Speaker:um, I had a pretty long journey myself.
Speaker:Um, I am 47 years old now, but I got diagnosed, um, with
Speaker:hypothyroidism when I was around 22.
Speaker:And, um, at that time I was actually practicing as a physical therapist.
Speaker:And It became very clear to me over the years after I got diagnosed, um, I was
Speaker:not getting a lot of help and I continued to feel worse, um, along the way.
Speaker:And it just became super frustrating that I'm working in the medical field.
Speaker:Um, I even went and got certified in, in, um, personal training.
Speaker:So I'm in the health and fitness industry.
Speaker:I'm in the medical field and doctors are still like, yeah, too bad.
Speaker:We don't know what to do with you.
Speaker:Um, and I just, every year that went by, I just kept feeling
Speaker:worse and worse and worse.
Speaker:And so that's why I started looking at.
Speaker:I got to start looking at other alternatives, functional medicine,
Speaker:holistic, um, health and things like that.
Speaker:Um, and that's when I still want the certification that
Speaker:I have the big long word.
Speaker:Um, we usually just say FDNP.
Speaker:Um, and I stumbled on that and I thought, man, this is really interesting.
Speaker:I'm really pretty intrigued by this.
Speaker:And when I started studying it, I started implementing some of the
Speaker:things on myself, sort of doing some of the testing on myself.
Speaker:It's the first time in like 15 years that I'm like, I think
Speaker:I'm actually feeling better.
Speaker:There is something to be said for this.
Speaker:And so that's why I, um, I was still practicing as a PT at the time.
Speaker:And I decided, you know what?
Speaker:I am not going to work for a clinic anymore.
Speaker:I got out of the clinic and I want to actually start helping other women.
Speaker:In this realm, because I know there's a lot of women out there
Speaker:that struggle with hormone stuff and thyroid stuff and things like that.
Speaker:And so that's what I eventually transitioned to.
Speaker:Um, about 10 years I've been doing it now, and I'm just doing that full time now,
Speaker:working with women all over the world.
Speaker:Um, trying to help them, you know, navigate the process with thyroid and
Speaker:hormone stuff, because it is overwhelming.
Speaker:I felt it.
Speaker:I had it.
Speaker:Um, and it was a very defeating sometimes journey and frustrating.
Speaker:And so I wanted to create a, uh, community and environment for women that they
Speaker:actually have someone they can talk to and can understand them on their own
Speaker:journey because I've been in their shoes.
Speaker:Um, and then just help them actually feel like themselves again.
Speaker:That's great.
Speaker:That's great.
Speaker:So that's pretty exciting.
Speaker:So when you first started, you were doing one on one consultations.
Speaker:Um, how did that go?
Speaker:Like what were, you know, some of the initial maybe challenges
Speaker:that you faced and overcome just in that, that beginning phase?
Speaker:Yeah, it was.
Speaker:So, um, when I very first started, um, It was interesting when
Speaker:I first started probably the first like two to three years.
Speaker:Um, I was doing all one on one and I was actually at that time, um, was
Speaker:doing not only all one on one, but like pretty much standalone a la carte.
Speaker:Test result.
Speaker:Here's this and it was exhausting doing that because I had so many clients
Speaker:coming in, but I couldn't, it was like trying to keep track of all of them.
Speaker:Um, so that, that was a challenge.
Speaker:It was a really big challenge.
Speaker:So then I decided, okay, I'm not going to do this.
Speaker:Like, here's your one test result, or here's your one nutrition consultation.
Speaker:You're going to buy a package with me.
Speaker:We're going to be together for, you know, four to six months or something like that.
Speaker:Again, that was still all one on one.
Speaker:Um, and I was doing that up until almost like a month ago, even.
Speaker:Um, I decided to transition into a group program.
Speaker:I still offer one on one, but I don't have very many spots for it
Speaker:anymore because it, it was exhausting.
Speaker:I'll say, um, to, to have everything be one on one and all the calls and,
Speaker:um, you know, trying to keep up with all of it and having that many clients
Speaker:all at once, it was a challenge.
Speaker:And it got to the point where I was like, I have a wait list now.
Speaker:And I didn't want to have to do that.
Speaker:Um, and so I was nervous.
Speaker:I won't deny that I was nervous, you know, transitioning into a group
Speaker:program realm because it is health.
Speaker:I've been in group programs myself, but it was business.
Speaker:It wasn't help.
Speaker:So I thought, man, this is, you know, is this going to be a smart move?
Speaker:Is this going to be too scary for women to be like, I don't want to talk about
Speaker:health stuff in a group environment.
Speaker:And I have had no problem at all with that.
Speaker:And women actually enjoy having.
Speaker:The community and people they can talk to and people they can, you know, if
Speaker:they need a vent, they can vent not just to me, but like the women in the
Speaker:community, um, and it's been really, really nice being able to do that.
Speaker:Um, I feel like I've created even bigger community with these women than
Speaker:when I was just doing only one on one.
Speaker:So it's, it's been a really nice, um, transition kind of surprised
Speaker:myself by it because I wasn't totally sure how it was going to go.
Speaker:And I'm like, wow, this is, this is pretty cool.
Speaker:I actually really do like it.
Speaker:You know, I think that's really you hit the nail on the head there
Speaker:with something really pivotal, and that's how powerful the community is.
Speaker:I think we underestimate, and I'm, this is from my perspective
Speaker:as a business consultant, but I see it too in health consultants.
Speaker:We underestimate the value of the community as an actual service
Speaker:to our client, because we're like, we're the expert, they're
Speaker:coming to us for the information.
Speaker:But it is.
Speaker:So can you explain like.
Speaker:Just being in an observer mode, kind of looking back, what were some
Speaker:of the cool things you saw taking place that you were not expecting?
Speaker:So, um, I know the big one, like you just said, the community aspect of it, I kind
Speaker:of, that was probably the area that I was the most concerned about was like,
Speaker:are women going to actually like, Open up or, um, you know, if they need to vent or
Speaker:if they have a question, are they going to be too nervous to ask the question?
Speaker:Because I have had, um, women send me private messages, um, my own clients,
Speaker:you know, as one on one, like, I know this is a stupid question.
Speaker:So, but I'm going to ask it anyway.
Speaker:And so I thought, you know, I don't want women to feel that way in the group.
Speaker:And like, they're just not going to ask them because I feel like it's
Speaker:a stupid question or, um, you know, it's too private, things like that.
Speaker:Yeah.
Speaker:And it was the exact, exact opposite.
Speaker:It's been very surprising that I'm, I honestly, that was the
Speaker:thing that held me back from transitioning to a group program.
Speaker:I've been wanting to do this probably for three years now.
Speaker:And I just kept putting it off.
Speaker:Cause I was like, I am just too nervous that women are just like, I don't want
Speaker:any part of that because I don't want it to, you know, I want it to be one on one.
Speaker:I want it to be private.
Speaker:Um, and it's been the opposite.
Speaker:And that was what was really surprising for me was how much of them are
Speaker:like, no, I actually liked this.
Speaker:I actually, I want the community because I have a private Facebook
Speaker:group, um, where they're a part of.
Speaker:And then we have group coaching calls and they're like, this is phenomenal
Speaker:because they feel like there's others that are in the same room, I'll say
Speaker:with them that they can relate to.
Speaker:And it's not just, you know, them, you know, it's nice because I've been in
Speaker:their shoes with a lot of these things.
Speaker:But when I'm.
Speaker:Still like the coach, I'll say, and you know, that can be, I'm sure for
Speaker:some of them, and they've told me this, you know, before it can almost
Speaker:be intimidating sometimes, or, um, like you don't want to let your coach down.
Speaker:And so you don't want to say things, but they have no problem saying it to
Speaker:the other, you know, um, members in the other, in the other people in community.
Speaker:And it's been phenomenal.
Speaker:And that's probably been the most surprising thing is how much it's.
Speaker:Like they're like, this is fantastic because my Facebook group, I had
Speaker:a Facebook group the whole time.
Speaker:Um, even with my one on one clients, but I didn't, it wasn't really active
Speaker:because they didn't need to be asking a lot of questions in there because they
Speaker:could send me one on one messages now it's active and it's been really nice.
Speaker:Um, people are putting in there like what their wins were for the week,
Speaker:what their focus is for the week.
Speaker:Cause I asked that in the group and they're just responding like
Speaker:crazy and it's been really nice.
Speaker:And I'm.
Speaker:Even just like hearing, um, the way they're talking to each other,
Speaker:how much they're supporting each other and cheering each other on.
Speaker:It's been really cool to see that.
Speaker:Um, and that, again, that's probably the biggest surprise for me is
Speaker:it was way easier of a transition than I thought it was going to be.
Speaker:And I should have done it a long time ago.
Speaker:Like I said, I was going to, but that was what held me back.
Speaker:And I'm like, man, I, I didn't know it was going to be like this.
Speaker:I would've just jumped in, you know, headfirst three years ago
Speaker:when I started thinking about it.
Speaker:Um, business started really picking up for me with one on one and I was like,
Speaker:I can't, I can't even keep up with this.
Speaker:So many people coming in, how do I, how am I going to do this?
Speaker:Um, and I, you know, I brought a support coach on that's helping me with my
Speaker:business, but even with her, you know, there's still only so much space.
Speaker:Um, and I'm like, I want to be able to help more women.
Speaker:And I can't do that if I'm only doing one on one, um, transitions
Speaker:been really, really nice.
Speaker:And again, way easier than I thought it was going to be.
Speaker:I'm like, well, should have done this a long time ago.
Speaker:Love hindsight,
Speaker:right?
Speaker:Totally, exactly.
Speaker:Oh, so can you mind me asking about the profitability of your business and how
Speaker:that group program changed that for you?
Speaker:Like one of the cool things I think, and I don't even know if this is true
Speaker:for you because we haven't talked about it, but I think it's cool how
Speaker:Offering that group program, it does save you time, but it also increases
Speaker:your profitability usually, but it also offers like a lower price point for
Speaker:most people making it more affordable.
Speaker:So you can even have a greater impact.
Speaker:Like, did you find it to be true too?
Speaker:Absolutely.
Speaker:And that's the thing that was probably the thing that actually, one of my
Speaker:biggest reasons, cause I like made a list of pros and cons and things like that.
Speaker:And.
Speaker:One of the things at the top of the list was I can help more women because I can
Speaker:bring more women in because I'm limited on space when I'm doing one on one.
Speaker:But when I have a group like this, I am not limited now.
Speaker:I can have a much bigger group of women coming in.
Speaker:Um, I don't have to, and I have it set up kind of as an evergreen
Speaker:so they can come in anytime.
Speaker:So it's not like we start on this date, we end on this date.
Speaker:So if you miss that window, you got to wait till I'm opening and rolling again.
Speaker:It's open all the time, which is great.
Speaker:That's why I did it because I want to be able to help more women.
Speaker:But that's what I noticed, you know, the biggest reason why
Speaker:I want to do it was for that.
Speaker:And that's been really nice because I'm like, I can actually
Speaker:bring more people in now.
Speaker:Um, and even though my one on one is a higher ticket, You know, price point
Speaker:for, you know, what I offer, I'm limited.
Speaker:I'm only limited.
Speaker:I'm limited on how many people I can do it with and the group I'm not.
Speaker:And so I actually can bring more women in.
Speaker:Probability is higher, um, because of that.
Speaker:Um, and women love that, that, you know, it is a lower ticket, ticket price.
Speaker:Then they can come, you know, come in much easier.
Speaker:It's not as, as costly, um, but they still have access to me.
Speaker:They still, you know, can do the testing.
Speaker:Um, and that was another, Area because the certification I
Speaker:have, we do a lot of testing.
Speaker:We do a lot of functional lab testing.
Speaker:And, um, I was a little hesitant with Am I going to do testing?
Speaker:Like that's the, that's the biggest thing that I like to do in my practice.
Speaker:Um, so I can customize protocols for women.
Speaker:And I was like, is that going to be a challenge to be able to do testing?
Speaker:And what I have found, it's been really easy because I still can do a
Speaker:protocol for them, I still give them a customized protocol and all that.
Speaker:And then if they have questions, they can still ask me the questions.
Speaker:Um, So yeah, that was like the things that the two the probably I would say the two
Speaker:things that were on the con list like this is going to hold me back is, are women
Speaker:really going to want the community is it's going to be, you know, is that too
Speaker:private, and then including the testing part and it's been the exact opposite.
Speaker:That's been really well and
Speaker:I'm glad you brought that up about the testing because that was the
Speaker:other question I think a lot of people are wondering is, How do you
Speaker:go over their test results with them?
Speaker:Are you still doing a one on one with them that first time?
Speaker:Yeah,
Speaker:so what I am doing now, and it's been really nice, and I've been getting so much
Speaker:feedback on it that women are loving it, and I was testing it out to see if, like,
Speaker:is this going to really work in here?
Speaker:So, um, all of, um, any of the tests that clients are doing with me inside the group
Speaker:program, I do a video recording for them.
Speaker:So I record, um, All of their results, I record everything.
Speaker:Um, and the video, depending on which tests we're doing, but it's usually
Speaker:at least 15 to 20 minutes long.
Speaker:So I
Speaker:do a whole video recording for them and then they don't have to worry about
Speaker:doing a one on one call, but they'll have that recording at all times.
Speaker:Um, that definitely
Speaker:makes it easier for you to work with people anywhere
Speaker:in the world because it is.
Speaker:It's been
Speaker:really nice because I have clients.
Speaker:I have like, I have a couple in the Netherlands right now.
Speaker:I have some in the UK, I have some in Canada.
Speaker:Um, I have some in Australia, um, like the ones in the Netherlands, that
Speaker:in Australia, that time difference, it's a challenge, it's a challenge.
Speaker:And I'm like, man, if I had to try to schedule, you know, all my one on
Speaker:one calls with them, I'm like, that is going to be a challenge to do.
Speaker:And with the group, I don't have to do that.
Speaker:And so, yeah, I, they get a video recording of all their test results.
Speaker:They have the option if they're like, you know what I actually want to do.
Speaker:A one on one call with you.
Speaker:They have the option to, you know, tech on.
Speaker:They can pay for a one on one call with me.
Speaker:That's always there, but I haven't anyone that even wanted to do it.
Speaker:Cause I was like, no, the video recording is phenomenal.
Speaker:Like that's, you give me so much information on the video
Speaker:recording, um, of the whole test result that I don't need that.
Speaker:This is awesome.
Speaker:Yeah.
Speaker:Fantastic.
Speaker:And then they can come, what if they can't make it to one of the meetings?
Speaker:Like they just drop their question in the Facebook group.
Speaker:So
Speaker:what I do, I have, I have a couple of different things though.
Speaker:Um, They can drop any questions inside the Facebook group.
Speaker:Um, and then I send a form out.
Speaker:It's automated right now, um, in my email server.
Speaker:Um, but I send a form out, um, two days prior to our call.
Speaker:Um, I do them every Tuesdays, um, or on Tuesdays, um, afternoons.
Speaker:And they get a, uh, email usually on Sunday.
Speaker:And it's a questionnaire, um, a question submission form where
Speaker:they can ask any questions.
Speaker:And I go over those first.
Speaker:Okay.
Speaker:And if people, you know, and, and that's for, you know, people can't make it
Speaker:live and then they can't make it live.
Speaker:Then I go over their questions too, but they have a lot of different
Speaker:places where they can ask questions.
Speaker:If it's something that needs like a lot more explanation than typing something
Speaker:out in the Facebook group, then I'm like, ask the question for the call.
Speaker:If it's something, you know, that can just be a simple response in the Facebook
Speaker:group, I'm like, then ask him there.
Speaker:Um, yeah, it's really nice because then I record all the calls.
Speaker:So they have, I have a whole place inside my portal where I put all
Speaker:the call recordings and so they can.
Speaker:Have access to those anytime they want to go back and look at any of them.
Speaker:So, yeah, it's been, it's been really nice being able to do that.
Speaker:Um, and way, way easier than I thought.
Speaker:And I'm like, why did I not do this?
Speaker:Yeah, that's fantastic.
Speaker:And I'm really grateful you shared that because I know that's something that a
Speaker:lot of people are asking or wondering or thinking about, do you think like
Speaker:if you could go back and start over?
Speaker:start over.
Speaker:Do you think you would have even started it before you got busy?
Speaker:Or do you think it was better to wait until you got to
Speaker:maybe even three years ago?
Speaker:Like you were still busy.
Speaker:You were not just as busy where you were forced to make that
Speaker:decision because of just capacity.
Speaker:But like, what's your opinion, I guess, is what I'm asking about starting a
Speaker:group maybe earlier on in a practice.
Speaker:Is there any reason not to do that?
Speaker:Yeah.
Speaker:I mean, I've thought about it both ways.
Speaker:Um, you know, I probably easily could have started this a long time ago.
Speaker:Definitely.
Speaker:Like even, even, you know, beyond four years ago, I easily could have.
Speaker:Um, I don't think there's any reason why anyone should wait to do if
Speaker:they're, you know, kind of newer, you know, starting out, um, to not
Speaker:start a group program right away.
Speaker:I really don't.
Speaker:Um, the only thing I will say That and this is my own personal experience having
Speaker:one on one clients at least for a little bit got my I'll say like my feet wet
Speaker:with like how the testing works and and you know talking to clients and I got
Speaker:experience with that so I probably would at least do a little bit of that, even if
Speaker:it's like six months, just to kind of get a feel for like this is what it's like,
Speaker:you know, talking to clients and getting test results and and doing all of that.
Speaker:And then easily go into a group.
Speaker:And I've seen, like, I've worked with several, um, business coaches
Speaker:and that was kind of their take too.
Speaker:Like, yeah, we always recommend it.
Speaker:Get a little bit of, um, someone on one time, but it doesn't have
Speaker:to be a lot, not years and years.
Speaker:Like I did, you can at
Speaker:least flush out some of your processes for sure.
Speaker:Right, right.
Speaker:Yeah.
Speaker:So, and looking back, like thinking about like all the nuances, um,
Speaker:with like, you know, getting set up with like, I use practice better,
Speaker:um, for my, for my business and like my email server and like.
Speaker:All these things like getting all like the business things kind of set
Speaker:up and then using them with clients.
Speaker:I would definitely suggest that.
Speaker:Um, yeah, there's no reason to sit there and like, I need to be five
Speaker:years into my business before it.
Speaker:No way.
Speaker:Like I would have absolutely, I mean, I've been doing this for 10 years
Speaker:and I would easily say after the first year, I easily could have been.
Speaker:Starting a group for sure.
Speaker:Um, good.
Speaker:That's really good advice.
Speaker:Yeah.
Speaker:For sure.
Speaker:Okay.
Speaker:That's really exciting.
Speaker:So you just launched this.
Speaker:It's been about, you said, um, a few, what, a year, six months to a year
Speaker:since you launched your group program.
Speaker:The group I started official, like I was kind of like, It was a little bit
Speaker:in the works, um, like six months ago.
Speaker:Um, but like officially where I announced it on social media
Speaker:was literally only a month ago.
Speaker:Um, yeah.
Speaker:So where I really started letting more people come in, in other words, because
Speaker:like when I did, when I talked to people who are interested in working with me,
Speaker:I offered the, the group or the, I say group experience or VIP experience,
Speaker:the one on one, I was offering that, you know, for the last six months.
Speaker:Um, but not really like.
Speaker:I'm officially, um, a group program now, um, so it hasn't been
Speaker:that long and it's been great.
Speaker:It's been really nice.
Speaker:How did you come up with your package offer?
Speaker:Like, you know, thinking through the, the offer of this VIP program, like you seem
Speaker:like you have your branding kind of dialed in, uh, what kind of was that process
Speaker:like for you to really get that honed in?
Speaker:It was a lot of tweaking, by the way.
Speaker:Um, that was probably a lot of trial and error, a lot of experience, um, over
Speaker:the years of, um, you know, working with clients and realizing like, yeah, you
Speaker:know, I changed the number of calls that you get in the package so many times.
Speaker:Um, then.
Speaker:The timing of, you know, how often we do a call, um, do we do a call like right
Speaker:away before we even get test results in?
Speaker:Or do we just wait?
Speaker:Like all those things, that was just trial and error.
Speaker:Honestly, um, with like how I came up with like, this is how
Speaker:many calls we're going to have if you're doing it one on one with me.
Speaker:This is how many calls you're going to get.
Speaker:This is how we're going to time them out.
Speaker:Um, I used to, when I first was doing it, I tried cramming
Speaker:everything into three months.
Speaker:That did not work.
Speaker:Um, so that's why like one on one with me is usually six months now.
Speaker:Um, so again, trial and error, because I, you know, getting test results,
Speaker:they don't come back fast, um, as if we want them to from functional medicine.
Speaker:So, um, I was like, yeah, I need more time to be able to do that.
Speaker:So a lot of it was Really came down to like just trial and
Speaker:error and realizing like that.
Speaker:Yeah, we need more time or we don't need this many calls because I, I started
Speaker:noticing like a lot of my, we were getting close to like the end of the packages, um,
Speaker:or they had their, their, their program with me and they had so many calls left.
Speaker:I'm like, they don't need that many calls.
Speaker:Um, I don't know why I have so many calls for them.
Speaker:Um, so, um, Yeah,
Speaker:awkward conversation.
Speaker:Yeah.
Speaker:I'm like, I mean, you have, you're almost done and you have three calls left.
Speaker:Like we're not going to use, you know, three calls in one week.
Speaker:Um, so, um, yeah.
Speaker:So then I, you know, just would say, we're just going to extend
Speaker:our time out or whatever.
Speaker:And that's why I started noticing, like, I don't need, we don't need this much.
Speaker:Um, and then even, um, like how I have my, my like module set up in my program
Speaker:set up inside of practice better.
Speaker:I kind of changed that.
Speaker:over the years as well with, so it's not so overwhelming because
Speaker:I had like individual modules for like every single subject.
Speaker:And I started noticing, I'm like, that's a little overwhelming.
Speaker:So I started lumping more things together and had like little subsections.
Speaker:And, um, so it's like little things like that, where it was literally just.
Speaker:trial and error over time and getting feedback.
Speaker:I asked for a lot of feedback from clients.
Speaker:That's the other thing.
Speaker:Um, is mid, you know, mid working with me, like halfway
Speaker:through their program with me.
Speaker:And then at the end, I'm always asking, like, I want feedback.
Speaker:So I'm asking a lot of questions and feedback.
Speaker:Um, and that has helped me a lot with like coming up with like, this is
Speaker:what I, you know, this is my package.
Speaker:Um, you know, this is what I, I offer.
Speaker:Um, you know, this is what you're going to get when you
Speaker:work with me, that sort of thing.
Speaker:It was a lot of.
Speaker:feedback from clients, but also the trial and error and the time with it.
Speaker:Um, you know, cause in the beginning there were a lot of things that
Speaker:I'm like, that is not working.
Speaker:I need to change that.
Speaker:Um, which was good.
Speaker:It was like, I learned a lot, you know, from things that
Speaker:I tried and was like that.
Speaker:I don't want to do that anymore.
Speaker:That's not working or we're just going to tweak this a little bit, but, um,
Speaker:you know, it, it took a little bit of time to kind of get that, um, Down pat
Speaker:what I wanted, um, you know, a what I wanted to help clients with, um, and
Speaker:to make it so that it was feasible.
Speaker:It was like doable for me to actually do it.
Speaker:Um, cause I need to be realistic too, because I was like, if I'm going to,
Speaker:you know, help this many women, like, I gotta be realistic here with how
Speaker:many I can take on and how much time it's going to take and all that stuff.
Speaker:Yeah, that, that was a, that was also a little eye opening to realizing like,
Speaker:you also can't work, you know, 12 hours a day and, and not get like burned out.
Speaker:Like that, that was what I was headed there and I'm like, I can't do that.
Speaker:That's not realistic.
Speaker:I agree.
Speaker:And you know what you brought you, I'd love that you're sharing that
Speaker:because I think that's something that in any entrepreneurial experience,
Speaker:we can tend to put a lot of pressure on ourself to feel like we have to
Speaker:have it all figured out before lunch.
Speaker:And I love that you gave yourself that grace that you gave yourself almost five
Speaker:months to kind of flesh out your, your, um, group program before you really
Speaker:announced it, like smart, because, you know, just even giving yourself permission
Speaker:to make mistakes, I guess you could say, I figuring it out is just so key.
Speaker:Um, you know, I love, I love podcasts and I think they're great for this
Speaker:kind of conversation and insight.
Speaker:But at the end of the day, Anybody who's listening and thinking, like,
Speaker:I'm going to launch a program.
Speaker:It's still going to be your own thing.
Speaker:Like your schedule and your life and what you're doing and how you do it
Speaker:isn't going to be the same as yours.
Speaker:So you still got to have that, like, you know, testing, testing.
Speaker:Yeah.
Speaker:And, and one thing that I really learned about it too, was.
Speaker:You know, again, I was mentioning that there's a lot of trial and error with
Speaker:it, but I had to be so realistic with it and be like, look, you're going to
Speaker:end up totally burning yourself out.
Speaker:If you keep thinking that you have to work, work, work, um, like if
Speaker:you're not working, then you're not going to make it as an entrepreneur.
Speaker:And that is absolutely untrue.
Speaker:And I was always under the impression going into, you know, running my own
Speaker:business and being entrepreneur that if I'm not working, you know, 10, 12
Speaker:hour days, that I'm not going to make it as an entrepreneur, which, you
Speaker:know, it's I quickly found out that it was actually the exact opposite
Speaker:because I was burning myself out.
Speaker:I'm like, no, you, you wouldn't, it's your business.
Speaker:You can set it up however you want.
Speaker:And that's the beauty of having the group to set it up.
Speaker:However you want, if you want to, you know, if you have the capability
Speaker:where you can work longer hours, like, Um, you know, human design.
Speaker:I'm a projector.
Speaker:We do not do well with working and working and working and working and not
Speaker:taking breaks and taking some time off.
Speaker:Can't do that.
Speaker:And that's who I 100 percent that's me.
Speaker:And I had to really learn that along the way.
Speaker:Like I, this is why, like, I, I am going to completely burn myself out.
Speaker:If I have that mentality that I have to work all these ridiculous
Speaker:long hours to make it as an entrepreneur, um, let my hours back.
Speaker:Pretty dramatically from when I first started, like dramatically, and I'm making
Speaker:more than I've ever made in my business now by actually cutting my hours back.
Speaker:Yeah.
Speaker:Yeah.
Speaker:And that's why I wasn't of course scared to do that, but, um, I just
Speaker:started noticing kind of patterns and things that I was doing
Speaker:that I'm like, you are working.
Speaker:Way too many hours, even on the weekends.
Speaker:I mean, I was taking client calls on Saturdays, Sundays, working.
Speaker:I'm like that, that's, I can't do that.
Speaker:I need my weekends.
Speaker:There is definitely a psychological thing that I think we get caught up in,
Speaker:especially, you know, when you start out in the world and you're, you're working
Speaker:at a regular job and you're trading time for money, or even in industries like
Speaker:massage or probably physical therapy is in some ways similar to where.
Speaker:Right.
Speaker:You get paid for the hour that you're working based on
Speaker:whatever skillset you have.
Speaker:It's a total mindset shift to go into that coaching.
Speaker:And you're like, no, I can make money million ways.
Speaker:Like I'm not limited to that based on time.
Speaker:It's just such a.
Speaker:Such a
Speaker:change.
Speaker:It's
Speaker:a huge mindset shift.
Speaker:And I went from like, you know, working as a physical therapist, I was salaried, um,
Speaker:at that time and I was making, you know, pretty decent money as a salary employee.
Speaker:Um, my hours were set.
Speaker:These are the hours that I work on.
Speaker:I went home and, you know, after I was off my shift and that was it.
Speaker:And I was using that kind of mentality of during those hours that I was at work, I
Speaker:was working, working, working, working.
Speaker:I mean, my, the clinic was crazy that I worked at the last clinic that I did.
Speaker:And I, you know, kind of had that mentality, like you need to be
Speaker:killing yourself for working to make sure you're gonna make it.
Speaker:And it was a huge mindset shift and it's a little scary.
Speaker:I won't deny that.
Speaker:It was scary.
Speaker:Completely quitting a full time job that had guaranteed pay to, Oh, gosh, now I'm
Speaker:an entrepreneur and I'm gonna, you know, rely on, you know, clients coming in.
Speaker:But the beauty of it is a, I, I actually get to help people
Speaker:the way I want to help them.
Speaker:Um, I'm not being dictated by, you know, insurance company or, you
Speaker:know, my boss, I don't have a boss.
Speaker:Um, you know, and I get the beauty of like actually helping women
Speaker:the way I want to help them.
Speaker:How did you kickstart your transition?
Speaker:Like, how did you go
Speaker:from that?
Speaker:Interesting story.
Speaker:So I, um, quit my job as a, uh, physical therapist.
Speaker:Um, so I, my now husband, but when I met him, um, we were dating for
Speaker:maybe about a year, not even a year.
Speaker:Um, and he actually owned a gym here in St.
Speaker:Louis where I live.
Speaker:And I did not like my job that I had.
Speaker:And he's like, you would be so phenomenal as a personal trainer.
Speaker:You know, all the things.
Speaker:And I was really into fitness and all that.
Speaker:Um, and had my physical therapy background.
Speaker:So he's like, you would be great as a personal trainer, get certified
Speaker:and you can start working and see if that's something that you like.
Speaker:Cause I know you don't like your job right now.
Speaker:Um, so that's what I did.
Speaker:I started working at his gym and.
Speaker:After I got certified in personal training, I was like,
Speaker:man, I really do like this.
Speaker:I want to start looking into the nutrition part of it.
Speaker:So then I got a certification, um, and called fitness nutrition
Speaker:specialist by NASM, um, the National Academy of Sports Medicine.
Speaker:I got that and that's when I started getting into all All this
Speaker:nutrition and all that stuff.
Speaker:And I'm like, okay, I actually want to start looking a little further.
Speaker:What can I do with functional medicine?
Speaker:Because my health was starting to decline pretty dramatically.
Speaker:It was getting worse and worse and worse with my thyroid stuff.
Speaker:And, um, that's when I found, you know, the functional medicine stuff.
Speaker:And so I was still kind of doing a little bit of physical therapy
Speaker:on my own, not with a clinic.
Speaker:Um, Personal training, some nutrition clients.
Speaker:I was kind of doing all of that inside the gym setting.
Speaker:Um, and then that's when I, I ended up getting certified in functional medicine.
Speaker:And so I started taking some of those kinds of clients on, um, but
Speaker:was kind of dabbling in all of it.
Speaker:And then my business started really picking up with the, the functional
Speaker:medicine stuff, um, and working with women with thyroid and health
Speaker:or hormone issues and the testing.
Speaker:And I was getting busy that I'm like, Ooh.
Speaker:I can't do the gym and this, like, that's not going to, I can't do all that.
Speaker:Um, and so I started slowly taking less and less personal and training clients.
Speaker:Um, and you know, physical therapy, people, all those things, and, you know,
Speaker:really working my way up with my business.
Speaker:And then eventually I was like, okay, I got to do one or the other.
Speaker:This is getting really busy.
Speaker:Um, and so I just, you know, I still have my personal training certification.
Speaker:I still have my PT license.
Speaker:I keep that all up to date.
Speaker:But I just, yeah, that's really, that's
Speaker:a really cool story.
Speaker:Cause I've talked to quite a few people even just on this podcast and many
Speaker:are in do that part time job thing.
Speaker:But what's cool about the particular job you've had is that
Speaker:it wasn't so much about the hours.
Speaker:You didn't need to be 20 hours or 15 hours, just like one or two clients
Speaker:or five clients or whatever, and work it around your other schedule.
Speaker:So that's really handy.
Speaker:I mean, that could work for anything like, Literally.
Speaker:So,
Speaker:and it was nice.
Speaker:And my husband was like, he was so supportive.
Speaker:Cause I was like, look, I, I can't do both things.
Speaker:Like, this is just too much.
Speaker:And he's like, you need to stop coming to the gym and handling all those clients.
Speaker:You need to focus on your online business.
Speaker:And so that was actually scary doing that.
Speaker:Um, but it was so huge when I decided to, to, to stop doing that and just work
Speaker:from home and do my online business.
Speaker:That was a massive transition.
Speaker:And it was like a huge one.
Speaker:Cause the minute I started doing that, that's when like.
Speaker:Everything just started, you know, picking up and I was getting super
Speaker:busy, had to, you know, hire a support coach, um, and a VA and all the things.
Speaker:Um, once I like bit the bullet finally and decided to make that switch.
Speaker:And I was so glad that I did because then I could just focus because I felt like
Speaker:I was being pulled so many directions.
Speaker:And I was like, You know, I had a training system.
Speaker:I focus all the time and I'm like, this is not how I want this to go.
Speaker:Um, and so it was an easy decision to make because I'm like, now I have one
Speaker:focus, but scary at the same time.
Speaker:Um, but I'm, it was so glad that I did it for sure.
Speaker:Yeah, I always equate it to like, You remember when we were kids, how there
Speaker:was those little balls with the red, like electric, it's like that with our business
Speaker:and whatever's going on, we only have so much energy that we can output that
Speaker:you can outpour.
Speaker:Yeah.
Speaker:And that's what I felt like.
Speaker:I was like, Oh my gosh, I was getting drained.
Speaker:Like, I'm like, I don't, I would get to the point where I'm like, I'd go to
Speaker:the gym and do all my personal training clients and nutrition and physical
Speaker:therapy stuff, and then come home.
Speaker:I'd have to do the afternoon stuff.
Speaker:You know, with my online business.
Speaker:And by the time I got to my online business in the afternoon, I was drained.
Speaker:I was tired.
Speaker:And I'm like, I don't want to go.
Speaker:It's go like this.
Speaker:I want to be there for these clients better than what I am.
Speaker:And I'm like, I have to stop doing this being pulled in 10 directions.
Speaker:So it
Speaker:was
Speaker:scary.
Speaker:So, but I was so, so glad that I did it.
Speaker:Yeah.
Speaker:Well, so what's the future?
Speaker:Like now that you've got your, your membership up and running,
Speaker:do you kind of have your next level plan kind of mapped out?
Speaker:Yeah,
Speaker:so I'm, you know, definitely going to continue with the group program.
Speaker:Like I said, I still offer the VIP.
Speaker:Um, I just don't have a lot of spots open for it.
Speaker:I'm just going to keep, you know, I want to, my goal is to just
Speaker:keep building my group program.
Speaker:Um, and then, um, eventually I'll probably have more support coaches
Speaker:coming into the business as well.
Speaker:Right now, I just have, I have one, um, that's helping me, but I'll probably
Speaker:have more specialty people, um, That are doing like specific topics like
Speaker:mindset or something like that, that does maybe one call a month with clients.
Speaker:Um, so I just want to kind of keep building that program, um, up more
Speaker:to have a more coaches inside of it.
Speaker:Um, have more people, you know, even working under me, um, to help with
Speaker:that and just keep building that.
Speaker:You know, making that bigger and get to, you know, get to more women basically all
Speaker:over the world, because that's the beauty of like this, that you don't have to
Speaker:live in the United States, um, to do it.
Speaker:So, yeah, that's, that's kind of my goal is to just keep, um, getting
Speaker:that built up, um, and have a bigger, have a bigger community.
Speaker:I mean, I just want a big community of, of more women cheering each other on.
Speaker:Cause like when you are done with the program, Like the group program
Speaker:is technically you're in it for four months and then, um, you can join
Speaker:my membership and stay in it then.
Speaker:So you just pay a monthly membership fee.
Speaker:Um, and a lot of my clients are like, Oh, I'm, I'm definitely doing the membership.
Speaker:Like, I love it.
Speaker:And I have a lot of my one on ones that have actually joined the membership.
Speaker:They finished with me one on one and I'm like, you can join.
Speaker:I have my membership option now, and so I have a lot of one
Speaker:on ones that came into that.
Speaker:You house that in Facebook too?
Speaker:Yeah, yeah, I do all that in Facebook.
Speaker:Yep, exactly.
Speaker:I do all of it in my Facebook group, um, and then obviously the,
Speaker:the group coaching calls that I have, um, each Tuesday, I do that.
Speaker:Um, but yeah, it's, it's been really great.
Speaker:A nice, you know, transition because I have a lot of clients,
Speaker:but especially my one on ones, they get done, you know, with their, you
Speaker:know, full program, the six months.
Speaker:And they're like, I still want to ask you questions or have access to you.
Speaker:Or if I want to do retest, can I do that?
Speaker:You know, how do I do that?
Speaker:And I'm like, my membership, like, it's just so easy because then you
Speaker:can order testing whenever you want.
Speaker:Um, and you get a discount with it.
Speaker:Now, you know, after you, you know, get into my membership and you, Um, come
Speaker:ask us to ask me questions, you can go on calls or just ask questions in
Speaker:the group, you know, however you want.
Speaker:And so people really like that.
Speaker:So yeah, the goal is just building that up bigger to have an even, you know,
Speaker:bigger community, um, for women to go to.
Speaker:Yeah.
Speaker:I can already see this is going to be really awesome.
Speaker:Like it's already got wings.
Speaker:It's just going to get even better.
Speaker:So that is cool.
Speaker:Yeah.
Speaker:Yeah.
Speaker:I'm excited about it.
Speaker:I'm excited about it just because I feel like I can, I
Speaker:can just, Help more women then,
Speaker:um,
Speaker:and then they get to, you know, chat with each other too, which is nice for them.
Speaker:Yeah, there is definitely, and everybody experiences things differently.
Speaker:So it's sometimes nice to share and then have somebody else say,
Speaker:Oh, that happened to me too.
Speaker:That's totally
Speaker:me.
Speaker:Right.
Speaker:And I'm already seeing that in my group.
Speaker:You know, there's been some things where someone will say, Hey, Has anyone
Speaker:ever experienced this, you know, they feel like they're totally alone and
Speaker:someone's like, oh, my gosh, that was what I, that's what I had a year ago
Speaker:or 2 years ago or something like that.
Speaker:And then there's just a whole conversation then.
Speaker:Um, so they don't, you know, they don't feel alone because there's a
Speaker:lot of things, especially as women.
Speaker:Um, and I know you can relate to this.
Speaker:There's some things that come up with your health that you're like, what is this?
Speaker:Why is this happening?
Speaker:And you feel alone because you're like, I don't know if anyone
Speaker:ever, you know, has this as well.
Speaker:Um, so it's really nice when you can have someone that you can just like
Speaker:chat with, you can relate, you know, um, whether it's something small or
Speaker:something big, it's, it's nice for them.
Speaker:So cool.
Speaker:Yeah.
Speaker:So tell everybody where they can connect with you if they
Speaker:want to get into your program.
Speaker:So, um, I have a website, so there are a couple of different options.
Speaker:Like my Instagram handle is Angela Brown coach.
Speaker:Um, I have a lot of activity on my Instagram page.
Speaker:I'm on Facebook and all the other things too, but most of my.
Speaker:Yeah.
Speaker:Um, activity, the most engagement and stuff that I get
Speaker:is on my Instagram, um, page.
Speaker:And then there's a link in there as well.
Speaker:But my website is AngelaBrown.
Speaker:org.
Speaker:Um, and I have tons of info on there.
Speaker:There's all my program information is on there where they can see my
Speaker:group experience, my VIP experience.
Speaker:Um, yeah.
Speaker:You know, my blog, like all the things.
Speaker:I have a lot of freebies on there, too.
Speaker:Um, I've gotten so many suggestions for, like, I just, my very first one was, um,
Speaker:how to read thyroid blood testing, because I was getting a lot of requests for that.
Speaker:And then, like, two years ago, I was getting a lot of requests.
Speaker:People were like, hey, do you have, like, a list of, like, Toxin free
Speaker:products that I can use or, you know, that are, you know, better
Speaker:for my thyroid and my hormones.
Speaker:And I was getting so many requests for this and I just kind of kept
Speaker:a running list for like a year.
Speaker:Um, and then I decided to make a guide out of it.
Speaker:So I made a free guide, um, with that as well, um, that people love.
Speaker:Cause it has like discount codes for books for some of the
Speaker:companies and stuff like that.
Speaker:Yeah.
Speaker:So there's a lot of, there's a lot of info, um, on there as well, but yeah,
Speaker:they can always go to my website.
Speaker:Cause that's where I have all my info with the programs and all the things.
Speaker:Yes.
Speaker:That is awesome.
Speaker:Fantastic.
Speaker:Okay.
Speaker:So everybody go check out Angela brown.
Speaker:com Angela
Speaker:brown.
Speaker:org.
Speaker:I always forget.
Speaker:Okay.
Speaker:Yeah.
Speaker:Angela brown.
Speaker:org.
Speaker:Um, yeah.
Speaker:I'm glad
Speaker:you, you said that.
Speaker:Thank you so much for joining me.
Speaker:Thank you for having me.
Speaker:It was great chatting with you.
Speaker:It was only like 20 minutes.
Speaker:I looked up at the time and I was like, I feel like this has been so informative.
Speaker:Take care.
Speaker:Great.
Speaker:In such a short amount of time.
Speaker:So
Speaker:You bet.