1 00:00:00,010 --> 00:00:00,440 Okay. 2 00:00:00,450 --> 00:00:02,020 Face tracking is enabled. 3 00:00:02,070 --> 00:00:02,560 That's good. 4 00:00:02,610 --> 00:00:06,085 That's what you need on a podcast like the YouTube Success podcast, where 5 00:00:06,135 --> 00:00:09,945 actually most people listen in their ears and don't watch the YouTube video, 6 00:00:10,235 --> 00:00:15,025 but I do know that people are watching this YouTube Success podcast on YouTube. 7 00:00:15,044 --> 00:00:16,355 We do get some views on there. 8 00:00:16,395 --> 00:00:20,174 If you are listening to this at the start of Season 2 and you think, I'd 9 00:00:20,204 --> 00:00:24,424 really like to watch and see Matt's face, then you can go over to my YouTube 10 00:00:24,424 --> 00:00:27,905 channel, which is KING OF VIDEO and you can find this podcast on there. 11 00:00:28,015 --> 00:00:30,775 I don't think I mentioned this, that it's recorded like this 12 00:00:30,825 --> 00:00:35,074 often and I'm in my living room today because it's so hot in July. 13 00:00:40,173 --> 00:00:43,023 Today we're talking about Expert's Curse, and this really comes up, I 14 00:00:43,023 --> 00:00:46,101 mentioned the YouTube For Business membership and YouTube Accelerator. 15 00:00:46,541 --> 00:00:48,521 And with the accelerator calls that we have. 16 00:00:48,521 --> 00:00:50,651 We have them every Friday, 12-1pm. 17 00:00:51,161 --> 00:00:54,071 And people bring their challenges to that. 18 00:00:54,071 --> 00:00:56,201 And what I've noticed is this expert's curse. 19 00:00:56,231 --> 00:01:00,171 So if you are not aware of the expert's curse, I thought it was 20 00:01:00,171 --> 00:01:03,221 something I created, and I was like, Oh, Matt, you're such a genius 21 00:01:03,221 --> 00:01:05,301 coming up with this amazing concept. 22 00:01:05,731 --> 00:01:09,961 But in, in my mind, and in my heart, I knew I'd heard it somewhere else. 23 00:01:10,041 --> 00:01:11,291 I'd probably read it in a book or something. 24 00:01:11,661 --> 00:01:15,116 So I Googled it, and I found out it was a real thing called the Expert's Curse. 25 00:01:15,116 --> 00:01:20,341 And it basically is, when you become an expert at something, your knowledge 26 00:01:20,341 --> 00:01:24,471 is so deep that you kind of forget what it's like to start at that thing. 27 00:01:24,561 --> 00:01:26,971 You forget about the questions that you have when you get started. 28 00:01:26,971 --> 00:01:28,691 You forget how difficult it was. 29 00:01:29,091 --> 00:01:32,151 And actually whatever your expertise is and you're listening to this and thinking, 30 00:01:32,231 --> 00:01:36,221 I want to start a YouTube channel on this thing, you'll know that that's the case 31 00:01:36,241 --> 00:01:39,841 because one of the first things I get people to do in the planning session is, 32 00:01:39,841 --> 00:01:45,491 I say write down the 10 to 20 questions that your Ideal clients ask you when 33 00:01:45,491 --> 00:01:47,171 they first come into contact with you. 34 00:01:47,571 --> 00:01:48,811 So I'll give you an example of that. 35 00:01:48,811 --> 00:01:54,041 One of the questions I get asked is, Matt, what's the best webcam to use for YouTube? 36 00:01:54,111 --> 00:01:56,301 And the answer is, none, they're all crap. 37 00:01:56,671 --> 00:01:57,781 Now that's the truth. 38 00:01:57,851 --> 00:02:00,141 I say something worse, but I'm not going to say that on YouTube. 39 00:02:00,831 --> 00:02:03,691 Maybe you'll have to come to a live workshop to hear 40 00:02:03,691 --> 00:02:04,631 what I really say about that. 41 00:02:05,071 --> 00:02:09,101 But something like this DJI Osmo, DJI Osmo Pocket that I'm using 42 00:02:09,101 --> 00:02:10,171 now is a great example of that. 43 00:02:11,171 --> 00:02:13,521 Anyway, that's not the point answering the question. 44 00:02:13,701 --> 00:02:17,391 The point is that these common questions get asked of you all the time. 45 00:02:17,751 --> 00:02:20,091 So I ask you to write those questions down, and then we answer 46 00:02:20,131 --> 00:02:21,861 those as our first YouTube videos. 47 00:02:21,861 --> 00:02:22,931 That's how we get started. 48 00:02:23,826 --> 00:02:27,546 But what happens with this expert's curse when we're coming into that planning 49 00:02:27,546 --> 00:02:32,676 session is, you start to write down those questions and then you consider 50 00:02:32,676 --> 00:02:34,396 how you're going to answer the question. 51 00:02:34,406 --> 00:02:39,096 So you'll see that I told you about the webcam question and I answered it 52 00:02:39,096 --> 00:02:42,066 and I went into a little bit of detail, but it was like 30 second answer. 53 00:02:42,296 --> 00:02:45,806 Now I could spend 10 minutes answering that question and I could go into all 54 00:02:45,806 --> 00:02:47,716 detail about the different things. 55 00:02:48,256 --> 00:02:52,436 but actually, a lot of the time, I really need to stay focused on what it 56 00:02:52,446 --> 00:02:56,186 is that I'm talking about, like if I was to answer the webcam question, I might 57 00:02:56,186 --> 00:03:01,686 go into the hardware of why, or the ISO exposure triangle, and why that's not 58 00:03:01,746 --> 00:03:06,156 good for webcams, and how a mirrorless camera with the hardware in it is better, 59 00:03:06,156 --> 00:03:10,011 and how, like the sensor size is this and that and you know, like you can go 60 00:03:10,011 --> 00:03:14,071 into so much detail of all the different things and in your expert knowledge, of 61 00:03:14,071 --> 00:03:16,561 course it's in there and of course you want to tell people about it and you want 62 00:03:16,561 --> 00:03:19,221 to show that you're the professional, that you're the expert, that you know 63 00:03:19,221 --> 00:03:21,531 all there is to know about these topics. 64 00:03:21,871 --> 00:03:26,726 But the problem is you forget the starting point of the people, even when I talked 65 00:03:26,826 --> 00:03:30,686 about exposure triangle and sensors and lenses and all that kind of stuff, there's 66 00:03:30,686 --> 00:03:34,076 people that listening to this podcast now that go, Matt, what are you talking about? 67 00:03:34,906 --> 00:03:36,416 You're just blowing me away here. 68 00:03:36,416 --> 00:03:38,736 I'm overwhelmed with the things that you're talking about. 69 00:03:38,776 --> 00:03:40,726 Can we just go back to the original question? 70 00:03:40,866 --> 00:03:42,016 What webcam do I need? 71 00:03:42,746 --> 00:03:43,026 Right? 72 00:03:43,036 --> 00:03:48,436 So how this affects YouTubers or potential YouTubers or experts is, they go into 73 00:03:48,436 --> 00:03:53,356 this planning phase and then, they don't know which thing to start with. 74 00:03:53,366 --> 00:03:54,616 They get overwhelmed. 75 00:03:54,776 --> 00:03:58,666 And on my call this week, those are the exact words that 76 00:03:58,666 --> 00:04:00,166 one of my members said to me. 77 00:04:00,166 --> 00:04:05,936 She's a crystal expert, and she does crystal jewelry, jewelry, jewelry. 78 00:04:07,326 --> 00:04:09,266 You know, there's some words you just can't say very well. 79 00:04:09,266 --> 00:04:10,446 Jewelry is one of those words. 80 00:04:10,936 --> 00:04:15,316 And she does crystal jewelry and amongst other things around crystals. 81 00:04:15,596 --> 00:04:19,341 And she said, Matt, I want to get started, but I don't know like should I do some 82 00:04:19,341 --> 00:04:23,141 how-to videos and then like I'm thinking about how-to videos and then when I 83 00:04:23,151 --> 00:04:25,841 do the how-to videos like I'm thinking about the membership that I've got like 84 00:04:25,851 --> 00:04:28,721 how do I get people into the membership and then when I've got the membership 85 00:04:28,721 --> 00:04:31,571 I need to think about the platform that I've got that I need to do and then how 86 00:04:31,571 --> 00:04:34,761 often do I get guest experts in there and I'm sitting there I'm thinking 87 00:04:34,811 --> 00:04:36,341 oh my god we've made no videos yet. 88 00:04:37,511 --> 00:04:41,271 We've not made a single video for a YouTube channel yet but of 89 00:04:41,271 --> 00:04:44,696 course the rabbit hole that she goes down as an expert and is 90 00:04:44,696 --> 00:04:46,406 a quite a logical rabbit hole. 91 00:04:47,356 --> 00:04:51,056 It's hard to be planning these things and not think about all of the other the 92 00:04:51,056 --> 00:04:54,806 big picture, you know, the big goals that you've got, the reason why you're doing 93 00:04:54,806 --> 00:04:56,886 it, your passion related to that topic. 94 00:04:57,336 --> 00:05:00,897 So instead, when we, talk about this expert's curse, and when we're 95 00:05:00,897 --> 00:05:04,237 trying to resolve this problem, we have to go back to basics. 96 00:05:04,237 --> 00:05:08,914 We have to have a strategy that allows us to catch all of those ideas, all of 97 00:05:08,914 --> 00:05:13,444 that passion, all of that excitement, distill it into some kind of list. 98 00:05:13,944 --> 00:05:15,664 I know most people love a list. 99 00:05:15,724 --> 00:05:19,334 On another episode, I'll show you our planning list and how we deal with that. 100 00:05:19,904 --> 00:05:22,114 So you want to distill those ideas onto some kind of list. 101 00:05:22,949 --> 00:05:25,979 And then you need to have a strategy in which you can take that list, 102 00:05:26,029 --> 00:05:29,479 break it down into a manageable chunk, videos that you want to 103 00:05:29,489 --> 00:05:31,589 create, and then go and create them. 104 00:05:32,579 --> 00:05:37,019 And when more ideas come in, accept that your brain wants to create them, accept 105 00:05:37,059 --> 00:05:39,289 that you're going to go and put them on your list, and you're going to park 106 00:05:39,289 --> 00:05:43,359 them for now, but you're just going to focus on those small amount of videos. 107 00:05:43,899 --> 00:05:47,229 And to give you some numbers and to make it really specific what I'm talking 108 00:05:47,229 --> 00:05:51,589 about here, what I ask people to do is create those 10 to 20 video ideas. 109 00:05:51,899 --> 00:05:54,279 And if you come on the YouTube Planning Workshop, you'll see that actually we 110 00:05:54,279 --> 00:05:57,049 end up creating sort of 50 or 100 ideas. 111 00:05:57,429 --> 00:05:59,759 Put them on an ideas list and then choose four. 112 00:06:00,734 --> 00:06:02,674 Four's not a made up number. 113 00:06:02,694 --> 00:06:05,094 Four are like, because, for a couple of reasons. 114 00:06:05,574 --> 00:06:08,114 The first one is most months have four weeks. 115 00:06:08,134 --> 00:06:09,634 There's a couple of mumps where there's five. 116 00:06:09,914 --> 00:06:12,504 But most mumps have four weeks, which means you can publish a 117 00:06:12,504 --> 00:06:17,684 video once a week for four weeks, right, four's a good number. 118 00:06:18,374 --> 00:06:22,074 Also because when you're looking at the list, if you've got a neurodivergent brain 119 00:06:22,074 --> 00:06:26,954 like I have, when you're looking at a huge list, it's quite overwhelming to look at 120 00:06:26,954 --> 00:06:28,454 that list and make a decision on them. 121 00:06:28,924 --> 00:06:34,014 So I just go through it, one at a time, and I decide which one I'm gonna go 122 00:06:34,014 --> 00:06:36,374 and film, and I continue down the list. 123 00:06:36,404 --> 00:06:38,364 And eventually I'll end up with a much smaller list. 124 00:06:38,694 --> 00:06:40,364 Hopefully I'm looking for four on there. 125 00:06:40,614 --> 00:06:42,864 Maybe you'll even just do the four that you come across first. 126 00:06:44,309 --> 00:06:45,629 Maybe that's a good idea. 127 00:06:45,989 --> 00:06:49,459 Either way, you want to end up with somewhere, somewhere in the region of 4. 128 00:06:49,799 --> 00:06:52,419 The videos that you're going to create, those 4 videos that you're going to create 129 00:06:52,429 --> 00:06:54,319 are going to be between 5 and 15 minutes. 130 00:06:55,259 --> 00:06:58,919 A lot of people ask me the question, how long should my YouTube videos be? 131 00:06:59,309 --> 00:07:02,609 The answer is, if you're making no YouTube videos, why do you even 132 00:07:02,609 --> 00:07:04,479 care about the length of the videos? 133 00:07:05,309 --> 00:07:09,359 It doesn't matter, there's no rules, there's no video length police 134 00:07:09,359 --> 00:07:11,279 that are going to come along and tell you that your video is not 135 00:07:11,279 --> 00:07:13,154 long enough, or it's too short. 136 00:07:13,219 --> 00:07:17,204 An answer that I was given a long time ago, which is helpful, but I always 137 00:07:17,234 --> 00:07:21,314 add this caveat that I don't want this to stop you creating the video. 138 00:07:22,184 --> 00:07:25,844 But the answer was, your videos can't be too long, only too boring. 139 00:07:26,824 --> 00:07:29,104 And if you're a waffler like I am, you might think, well 140 00:07:29,104 --> 00:07:30,484 maybe my videos are boring. 141 00:07:30,534 --> 00:07:36,314 Maybe the, um, your mindset, um, gremlins will come in and say, Yeah, yeah, you 142 00:07:36,314 --> 00:07:37,714 know, maybe no one will listen to you. 143 00:07:37,754 --> 00:07:39,494 Maybe no one cares about what you have to say. 144 00:07:39,504 --> 00:07:40,274 All of those things. 145 00:07:40,904 --> 00:07:44,154 One of the commitments we have in our membership is to know you're an expert, 146 00:07:44,374 --> 00:07:49,939 so know you're an expert and when you're doing those 5 to 15 minutes videos, 147 00:07:49,969 --> 00:07:54,659 the way we stop them being too boring is, by having a post it note with 148 00:07:54,669 --> 00:07:56,319 three to five bullet points on them. 149 00:07:57,219 --> 00:07:59,089 So let me just run through that strategy again. 150 00:07:59,659 --> 00:08:00,759 So it's four videos. 151 00:08:00,759 --> 00:08:03,009 You come up with all on your list that you're planning. 152 00:08:03,449 --> 00:08:06,049 You come up with the four videos that you're going to film. 153 00:08:06,049 --> 00:08:09,369 You decide that they're going to be 5 to 15 minutes long. 154 00:08:09,369 --> 00:08:14,889 That's enough time to go fairly deep on a specific topic, but not too deep. 155 00:08:15,639 --> 00:08:18,349 And you're going to have 3 to 5 bullet points in there. 156 00:08:18,409 --> 00:08:21,139 So how I do that specifically is I have my post it note. 157 00:08:21,139 --> 00:08:23,529 I write down the topic title at the top. 158 00:08:23,749 --> 00:08:25,939 Because I always forget what I'm supposed to be talking about. 159 00:08:25,979 --> 00:08:27,229 So the title is important. 160 00:08:27,729 --> 00:08:29,439 And then I have three to five bullet points. 161 00:08:29,439 --> 00:08:32,429 And I say three to five because I found that that is kind of the sweet 162 00:08:32,429 --> 00:08:36,939 spot for five to 15 minutes and five to 15 minutes is a lot of time. 163 00:08:37,279 --> 00:08:40,899 It doesn't feel like a lot of time, but it is a lot of time when you're starting to 164 00:08:40,899 --> 00:08:43,149 talk about these subjects in some detail. 165 00:08:43,909 --> 00:08:47,879 And so if you just started there, if you're sitting there right now and you 166 00:08:47,899 --> 00:08:51,889 don't have a YouTube channel, you've not created some videos, you've got this 167 00:08:51,889 --> 00:08:55,859 expert's curse where you're looking at all the videos that you could cover, 168 00:08:55,859 --> 00:09:00,599 why not start from the beginner's point of view and start with a plan and a 169 00:09:00,599 --> 00:09:02,459 strategy to actually get the videos done? 170 00:09:02,459 --> 00:09:06,519 The people in my Accelerator, one of them, Rachel, she's come to me yesterday. 171 00:09:06,519 --> 00:09:10,629 She sent me her intro video, and we were reviewing her video yesterday, and we 172 00:09:10,629 --> 00:09:12,359 were talking about the experts curse. 173 00:09:12,599 --> 00:09:13,999 We didn't call it that at the time. 174 00:09:13,999 --> 00:09:18,009 She was just talking about being overwhelmed with choice and so 175 00:09:18,009 --> 00:09:22,589 I just said look, like make a commitment and an intention with 176 00:09:22,589 --> 00:09:24,219 me of what you're going to do. 177 00:09:24,519 --> 00:09:25,779 She sent me her intro video. 178 00:09:25,779 --> 00:09:26,359 That's great. 179 00:09:26,359 --> 00:09:28,369 You know, there's loads of improvements we can make and we're 180 00:09:28,369 --> 00:09:29,559 going to make them in the future. 181 00:09:30,219 --> 00:09:33,649 But I said, let's make a commitment between now and next week. 182 00:09:33,649 --> 00:09:34,599 What are you going to do? 183 00:09:34,599 --> 00:09:35,569 What are you going to film? 184 00:09:35,589 --> 00:09:37,349 She said she's going to do the four videos. 185 00:09:37,794 --> 00:09:42,144 I think it's a lot to do four videos, from nothing to four in a week. 186 00:09:42,364 --> 00:09:44,154 But we'll see how we get on, maybe I'll let you know in the 187 00:09:44,154 --> 00:09:45,304 next episode how she got on. 188 00:09:45,734 --> 00:09:48,264 But it's not really the point actually about Rachel, it's about the 189 00:09:48,264 --> 00:09:50,154 fact that she's being intentional. 190 00:09:50,564 --> 00:09:53,694 She's made a commitment to herself that she's gonna go and do those things. 191 00:09:54,004 --> 00:09:56,614 This video I'm creating now, this podcast that I'm creating now is 192 00:09:56,614 --> 00:09:59,614 my intention to myself that we were going to restart this podcast. 193 00:10:00,424 --> 00:10:02,754 And so we've said, I said that I would do it at the weekend, 194 00:10:02,774 --> 00:10:03,894 it's Saturday, I'm doing it. 195 00:10:03,954 --> 00:10:07,274 I really want to go and play some Xbox right now, just so you know. 196 00:10:07,824 --> 00:10:10,994 But I'm here because I've committed and I've been intentional about the podcast. 197 00:10:11,924 --> 00:10:13,644 So I just want you to think about the same thing. 198 00:10:13,654 --> 00:10:16,224 So if you've got the Expert's Curse, I'd love to know. 199 00:10:16,294 --> 00:10:19,234 I'd love you to head over to my YouTube channel, find this episode, 200 00:10:19,294 --> 00:10:21,499 leave me a comment and let me know about the Expert's Curse. 201 00:10:21,959 --> 00:10:25,099 More importantly, I'd love to know what your intentions are. 202 00:10:25,369 --> 00:10:29,339 If you've been intentional, if this helped you, if this has helped you decide 203 00:10:29,619 --> 00:10:31,459 that, yes, I'm going to be intentional. 204 00:10:31,459 --> 00:10:35,399 I'm going to go and create a plan, a strategy, and then I'm 205 00:10:35,409 --> 00:10:36,669 going to go and do the thing. 206 00:10:37,419 --> 00:10:41,659 And when you do the thing, the four videos that you've got, that you've 207 00:10:41,659 --> 00:10:45,069 decided on, focus on getting those done. 208 00:10:45,069 --> 00:10:48,509 This means that when the thoughts come in, that there's other videos you can create. 209 00:10:48,509 --> 00:10:50,219 Yes, I'm just going to make a list of those. 210 00:10:50,529 --> 00:10:53,349 Thank you so much brain for giving me these extra ideas. 211 00:10:53,599 --> 00:10:55,959 When you're in the shower and you get another idea because you're 212 00:10:55,959 --> 00:10:57,259 creative juices is flowing now. 213 00:10:57,259 --> 00:10:58,449 You've started to think about this. 214 00:10:58,449 --> 00:11:01,299 As soon as you start to think creatively, your brain starts to 215 00:11:01,309 --> 00:11:03,109 give you more creative thoughts. 216 00:11:03,559 --> 00:11:06,119 So the more ideas are going to keep coming and you're just going to go. 217 00:11:06,119 --> 00:11:06,549 Yep. 218 00:11:06,629 --> 00:11:07,559 I love that idea. 219 00:11:07,629 --> 00:11:11,669 Thank you so much I'm going to park it right now I've got to get these videos 220 00:11:11,669 --> 00:11:16,249 done and then even with those four videos the last thing I'll say about this. 221 00:11:16,559 --> 00:11:19,419 Even with those four videos focus on number one. 222 00:11:19,419 --> 00:11:22,509 Rachel's commitment to making four is just an example. 223 00:11:22,549 --> 00:11:24,469 I often say I'm going to do four videos. 224 00:11:24,529 --> 00:11:27,239 I've done filming sessions where I've said I'm going to do 12. 225 00:11:27,519 --> 00:11:30,409 I don't get that far in, because my energy depletes. 226 00:11:30,739 --> 00:11:32,319 It might be too hot, might be too cold. 227 00:11:32,329 --> 00:11:35,749 There's loads of reasons, loads of excuses why I don't, but the point 228 00:11:35,759 --> 00:11:41,349 is that we can often plan to do too much and then do nothing at all. 229 00:11:41,639 --> 00:11:43,459 So focus on getting that one done. 230 00:11:43,459 --> 00:11:47,679 What if you filmed that one, got to the end of it and just accepted in that 231 00:11:47,679 --> 00:11:49,589 moment that that's enough for today. 232 00:11:49,899 --> 00:11:52,199 And then you come back the next day to do the next thing. 233 00:11:52,769 --> 00:11:55,179 Don't put yourself under too much pressure is what I'm saying, 234 00:11:55,189 --> 00:11:56,649 really in terms of the fall. 235 00:11:57,824 --> 00:11:58,294 Okay. 236 00:11:58,714 --> 00:12:02,144 So that is YouTube Success, I think we're on episode 27. 237 00:12:02,334 --> 00:12:06,084 How amazing, we are back in the game, we're back in my living room, 238 00:12:06,254 --> 00:12:10,194 hopefully back in my office very soon, and I'll see you on the next episode. 239 00:12:10,264 --> 00:12:12,844 This is Matt Hughes, King of Video for the YouTube Success Podcast. 240 00:12:13,324 --> 00:12:14,054 See you next time!