What's up, big dog?

This is your host, Neal, and I want to welcome you back to our podcast.

Today, I'm going to be teaching you a principle based around the simple word no.

And as I do, I'm going to illustrate to you how using the word no effectively and correctly can help you become so much more effective within your life with your assignment, whatever work you have to do, whatever calling or dream you have on your life.

And I'm going to share with you a very personal story out of my own life, where learning this principle helped me with some of my greatest success.

Guys, I'm looking forward to this episode today.

Get ready.

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What's up, champion?

This is your host, Neal Reyes, and I want to welcome you to the Executive Perspective.

For years I struggled to answer the question, what do you do for a living?

Why?

Because most people who ask only expect to hear one thing.

I am an executive with a deep level of understanding of business, operations, leadership and technology.

I'm also the president and founder of a worldwide ministry and CEO of an executive coaching and consulting firm.

My number one passion is people, and I receive significant gratitude in life from sowing into others and encouraging them as they grow to achieve their fullest potential.

If you're a high performance individual like me, or you're simply ready to take your business leadership or inner potential to the next level, then strap in because I'm locked in and all in.

This is the Executive Perspective.

Hey, what's up, champions?

This is your host, Neal, and I want to welcome you back to the Executive Perspective.

Today I'm going to be speaking with you about something that I have found to be extremely effective within business, but really also just in life.

And the topic I want to talk with you about today is being more selective in order to be more effective.

I'm going to say that again because that's actually a powerful line, but it's also a very powerful thought.

Be more selective in order to be more effective.

I'm going to tell you that I have found this to be a major, major success key within my leadership and business, but also just within life in general.

In fact, I feel so strong about this that in my main conference room that I hold meetings in the part of the conference room that I sit in, behind me is a smart board that I use to do whiteboard and do diagrams for people and just overall talk about it different things.

But on that right above that smart board, I have a decal on the wall.

It's actually painted on the wall and it says those exact words.

But the way it actually says it is pray to be more selective in order to be more effective.

Pray to be more selective in order to be more effective.

Man, I'm going to tell you that's a powerful, powerful principle to live by and life and business and leadership, just overall, you know, in life, there are so many people who struggle today with the word no.

Now, when I say that, I'm not saying they struggle with hearing the word no.

Certainly there are those, but I'm talking about people struggling with saying the word no.

Now, certainly in business, also in just general life, there are polite ways to say no and that are constructive.

And then there are very disrespectful ways to say no that can come across as rebellious or deconstruct.

But when you learn to say no, you are actually giving yourself a type of freedom to cut out the noise within your life.

And when you learn to say no to the things that don't need your attention, it helps you save time for the things that do need your attention.

You know, I'm going to tell you that I learned this principle a little over a decade ago, probably.

Now, I've never been the kind of person who's had a struggle with saying no in my life.

So I've actually known that principle much longer than that.

But for about the last decade, I've been applying it within my leadership.

In fact, what when I say about a decade ago, I remember listening to a teaching one day where it was talking about the power of saying no in order to be more selective.

Man, that really, really resonated with me.

And what I started doing is around that time I was starting our ministry.

I hadn't started it officially yet, but I was gearing up to it and I was starting to Knock out a lot of teachings and things like that.

And the Lord had given me a directive that he wanted my focus on this ministry.

I still was maintaining a full time job as a CIO at that point, but at the same time he also wanted me focusing on this ministry that he was going to have me growing.

And so he had me in the studio and I'm making a lot of recordings.

And I remember at the church that I was attending at that time that there was this real popular multi level marketing business that someone had came up with.

And as they got involved with it, it caught on like wildfire within that church.

What's interesting is that that same church that I've seen same things with other churches as well, those things can sometimes break apart a church so bad because when it's good, it's good.

But when it' had, you have hurt feelings, you have hurt relationships and people don't want to run into each other or see each other at church anymore.

So then they leave the church and they go somewhere else.

And what ends up happening is basically you messed up your own thing that God called you to that place of gathering where he meant you to be, where he meant you to be connected with those pastors where the teachings I was coming from there.

Now you've soiled that in a way where now you got to go somewhere else.

Because you mix things that weren't supposed to be mixed.

Now as I say that, even as I say that that's not what today's subject is about or teaching is about, but it has relevance.

And there are those who are listening who know exactly what I'm talking about because they're either going through that now or they've seen it or been through it in the past.

Well, what happened with this multi level marketing deal?

These people were getting involved in this thing and they were selling a particular product and apparently the product was pretty good.

I never tried it, but I did hear very good things about it.

And it caught on like wildfire.

You started seeing a large part of the congregation doing it and then you started seeing a large of the leadership in the church doing it.

And as they were doing that, I remember that there was a young lady who reached out to me one day, someone who was very plugged into the church, but also was a very successful lady.

And she reached out to me one day on the social media and she wanted to connect with me as a friend and I said, oh, that'd be great.

And we connected.

Man, I'm telling you, maybe two days didn't go by and she was trying to get me to turn around and get into this business with her.

And when she first responded, I just at that time didn't have time to respond.

And so I didn't.

And just a couple days later, she responds again.

And she was a little hurt because I hadn't responded.

And what I had to do is explain to her that I apologize, didn't mean to delay my response.

But at this point, I'm working on a significant initiative that the Lord has given me and my focus is only to be on that initiative.

And right now, no matter how good something else may look or how good it is, right now, my focus is only on that and it's guarded from everything else.

Thank you for the opportunity.

And if things change, I will certainly be sure to reach back out so I can learn more.

And that was it.

It was polite, it was effective, but it was no.

I gave a very polite and effective no.

Didn't damage my relationship with them, didn't impact us in any negative way, didn't create any kind of a rift.

And I didn't have to over explain myself in any way of what I was working on.

Just the fact was my focus was guarded to be on the specific thing that the Lord had given me to do.

I'm going to tell you that that was such a powerful thing for me to do.

You know, when I was in the studio at that point, I was creating five videos a week at this period.

And as I'm creating five videos a week and I'm pumping them out, you know, at the time I was pumping them out on YouTube, I wasn't getting a lot of traction on those videos.

In fact, when I was pumping them out, you know, sometimes if I got like 30 views in a week, I was pumped because, man, 30 views and these were absolute gold.

In fact, I'll tell you now, if you go back to my YouTube channel, every one of those videos, I have over 250, 260 videos on that channel alone.

Neil Reyes Ministries it is gold in there, I'm telling you.

There are so many things that you can connect with that'll change your life in a day.

If you apply them and if you practice them over and them over, they'll absolutely change your life.

And all those around you, there's gold in those videos.

But when I was producing those videos, it wasn't like I started off in my garage or something like that, but you can see the growth from when I started and then I started growing and then I, you know, Built my first real studio and started growing, started growing.

And you saw my camera get a little better.

Maybe you didn't see the camera, but the quality of the picture got better.

And then you noticed there was a difference in the lighting and the difference with the mic and then a difference in my presentation.

I mean, it just, it was something that I grew at.

But let me explain something to you, because this is why I'm sharing this one day.

Fast forward a couple years later, okay?

I'm making five of these a week, pumping them out.

Sometimes I had to get home from work, go to soccer practice, take care of the kids, take care of the family, come home, eat a quick dinner, get the kids to sleep after school, whatever.

And I'm not in the studio until 11, 11:30 at night trying to bang out a recording that I still had, then had to go and edit and post so we'd be out the next day.

Because that was a commitment that I had made.

Now here's why I share that with you.

I'm not trying to puff myself up in your image, but here's why he shared that I did that day after day after day, even when it felt like no one was watching, but there was someone who was watching, and that was the Lord.

And I did it day after day after day.

Fast forward a couple short years later, and one day I get an email that comes to my inbox.

And it was from a lady at a television station who was reaching out, who was telling me that the founder of their organization wanted to have a conversation with me.

Well, me with my IT background and CIO eyes went bloop, delete.

I thought that was spam.

And then a couple weeks later, another email came across the same individual.

Bloop sent it to Spam, and then another one.

And finally it was like on the third or fourth email.

I didn't track it, but it was like the third or fourth email.

I felt a check go off of my spirit.

And the Holy Spirit told me, you'd better open that and take a real look at it.

So I turn around and I opened it, read it again and examined it.

And I thought, man, this feels like spam.

But I know what I heard the Holy Spirit tell me.

So rather than reply to that, because I'm going to tell you, if you ever have an email that seems fishy to you, no pun intended, but for phishing emails, but if it seems fishy to you, you never reply to that email.

Because sometimes they have bots on the other side or threat actors that reply Back like they're like with real intention.

So you don't do that.

You trust but verify.

But you find some other way to do it.

You don't call the phone numbers listening there.

You don't turn around and you know, respond to the email.

If they list a company name, go look it up some other way and find a separate number for it and reach out or do something.

But anyways, I went ahead and responded to this particular email, felt impressed to.

They responded back right away and jumped on the phone with me.

And basically what they explained with me is that the founder of this organization wanted to have a conversation with me and they were wanting to set up a specific time frame in order to do so.

So I scheduled this time frame.

And then what happens?

Well, time came for us to have the phone call.

I pick it up and it was a legit phone call.

Praise God for the holy spirit.

I answered this phone call and I'm speaking with the person, oh, it looks like we may have a guest in the studio today.

I think little Livy's coming back to say hi.

She joined us last night for our recording.

Thinks she's going to do it again tonight.

Anyway, sorry about that.

But as I turned around and did that, the gentleman comes on.

And this was a very prominent gentleman, I won't mention his name, but a very prominent gentleman.

And what he explained to me is he said, you're probably wondering, I mean, he started right off with it, you're probably wondering why I'm reaching out to you and why as the head of this organization, you're talking to me on the phone.

And I said, yes sir, I was exactly wondering that.

And I even apologized to him later in the conversation for taking a while to respond to them and explain to him that I thought it was spam.

And I just didn't acknowledge it.

And I apologize about that.

The reason why he was calling me was because his wife, a lovely lady, also very prominent, was getting ready to go and do a special talk show with several other women.

And they were going to be speaking on a very specific subject.

And in that subject they were speaking on, she was doing some research just to gather some additional material to increase her learning.

And this happened to be one of the subjects that I specialize in teaching.

And as I specialize in teaching on this subject, she happened to come across some YouTube videos that I made on this.

I did a 10 part series on this specific topic.

She turned around, the husband said that when she was in the other room that she called him from the other room and said, you need to get in here and look at this.

Now he walks over there and he said, they were watching me for a while together.

And then he separated from her.

And she went.

She stayed in her office.

He went over to his office.

They're watching me for what he said was a couple hours.

And it spurred the phone call because she told him, we have got to get this guy on our television network.

This was the founder of an international television network.

As that happened, he turned around and then reached out to me.

And that's why I was on the phone with him.

And what he was asking me is if I had ever felt impressed or had any ambition, maybe not quite ambition, but if I had had any plans to eventually go on tv.

And I had explained to him that, yes, that was something the Lord had told me early on I would do.

He had also explained to me, the Lord explained to me that I would do that.

But at the same time, the Lord also told me with my guest speaking, because I do a lot of guest speaking, both for ministry, but for leadership and just different things, you know, personal development, motivation.

But in my public speaking, one of the things the Lord told me is that I was never to take an invitation based on.

On being flattered.

In other words, that I was always to seek him on where he wanted to be and when.

And so that being said, as invitations come in for me to speak, I always treat it the same way.

I'm always excited about it, I'm always thankful for it.

I pray about it, and then I respond, and then we coordinated time, if that's where I'm supposed to be.

Well, that being said, I treated going on TV much the same way.

And there were two choices I had to make about that call.

One was my reach, and two was the timing.

Here's what I mean by that.

I had to pray for, Lord, when do you want me to go on tv?

And is this the time?

And then two, what is the reach?

Because they were impressed enough with my ministry and my speaking that they wanted to be going on international tv.

But I had to ask the Lord if I was supposed to start with just us only or if I was supposed to do us plus international.

And so I prayed about this.

I will tell you that most people would have jumped at that opportunity right there and then.

I didn't.

I spent several months praying to make sure I had a sure word from God.

And I eventually went on air with them about six to seven months later.

I believe the time frame was.

And it was such A blessing that my television show went on the air internationally.

The Lord had given me the timing and he had given me the reach, and I was transparent with them about the whole thing.

Here's why I'm getting to that story.

In the beginning of today's podcast, I explained to you that we were going to be speaking about the importance about being more selective so that you could be more effective.

So many times in life we have things that we're working on, whether it's in business, whether if it's in leadership, whether if it's just in our own personal development or our own personal lives or our family.

You know, again, and I say this repeatedly, in just about every podcast, we do this show, the Executive Perspective with Neal Reyes.

His focus is on three areas.

Leadership, business strategy, and personal development.

Well, I'm saying that because this thing that I'm telling you about being more selective in order to be more effective, this is something that I have lived by.

But I'm sharing with you a story about how it helped me tremendously.

You see, when I was making those videos and I'm pumping out five videos a week and I'm not getting very many views on them, but at the same time, please understand, I was focused on organic growth.

I wasn't really doing advertisements or anything like that.

Still haven't, up to this point.

Not saying we won't ever do that, but up to this point, still haven't.

It's all grown organically.

But in doing that, obviously there's better strategies to grow a YouTube channel.

Totally understand that.

But this is just what I was doing.

And at that time, and as I was doing that, you know, it would have been so easy for me to step back and quit, or to step back and pause or to just stop and say, you know what?

People aren't watching.

What does it matter?

But every day I made sure that I had a recording coming out.

And sometimes I would get good about it and I'd do some batch recording ahead of time where I'd record a couple episodes.

So I was covered for a couple days.

But Monday through Friday, five times Monday through Friday, I would have at least one episode come out every day.

And when I was doing that, there were times where maybe I got behind on my recording.

Now when I say behind, I had a recording come out every day, a show come out every day.

But when I say behind, meaning there were times where I was trying to batch record, but then there were times where I wasn't able to.

And I can think of a time or Two within there, one for sure, where I end up getting sick.

Now, it's rare that I get sick, but at that particular time, I had caught a really bad cold.

It was borderline like a flu.

But guess what?

I had a commitment that I was still going to turn around and do videos every day.

And so even though I felt like garbage at that point, I mean, man, I felt like junk.

I did not feel good.

I got up, I went and ironed me my clothes, I went and turned on all the lights in my studio, got the camera ready, and then I turned around and banged out a recording.

And for three days, I had three different teachings that came out as part of a series.

For three days, I did that even though I felt awful.

And here's the thing, it's not like I was just able to record and send my show somewhere and they'd edit it and post it for me.

The moment I was done recording, I had to go to the other room and then edit that thing and then post that thing.

And back then, based on the type of equipment I had, it would take me a couple hours, actually a few hours to do that whole process.

But I did it every single day.

I kept showing up.

Even when it felt like no one was watching, even when it felt like no one was looking.

I stayed true to what I was called to do.

I stayed true to what I was supposed to be doing.

And so when that phone call came in from that individual and I saw other people were making good money from this and what seemed like easy money, I know you got to be careful, easy money, but this seemed like just easy money.

In other words, good money with not a lot of work even then.

What?

It could have been shiny, it could have been bright, might have looked really lucrative.

But the answer was a no.

And it wasn't like I was telling her, oh, I want to so bad, but I'm going to have to say no.

No.

The answer was no.

Thank you, but no.

That's not my focus right now.

There was no remorse in me.

There was no regret in me.

The answer was no.

Because the answer was no.

You see, there are things that God sometimes puts in our life.

There are dreams that he'll give us, visions or goals that he'll give us.

And I'll tell you that you have to be cautious who you share those with.

Now, this is going to be a major unlock for you, whether you're a faith person or not.

But for some of you, this is going to be an absolute major unlock for you.

You have to Be selective about who you share your dreams and your plans with, not because you can't trust other people.

Granted, there may be sometimes you have to be cautious with that certainly.

But the reason why you have to be so selective on who you share a dream or vision or a goal that God has given you, the reason why you sometimes have to be selective in who you share that with is because when God gives you a dream, that thing is usually so big that the only way it's going to happen is if you do it through him, because it's a God kind of dream.

And when you do and he gives that to you, sometimes another person's faith is not built up enough and it's not big enough to contain the dream that God gave you based on your faith.

That's a wake up call right there.

That's a truth bomb in itself.

Goodness gracious, I'm going to say that again.

When God gives you a dream and you share that with someone else, if their faith is not big enough to contain or to hold that same dream that God gave you, they'll trample all over that dream.

You know, there's a scripture in the Word that talks about not to cast your pearls before swine.

Why?

Well, what are pearls?

You know what pearls are?

They're expensive jewelry.

What are swine?

They're pigs.

And pigs live in a pig pen.

They live in a pig sty.

And, or I should say, but anyways, a pig pen.

And it's filled with the mud and it's got all kids just, it's a dirty place.

If you put your precious pearls, let's say they're your grandmother's pearls that were given to you and passed down from generation to generation.

If you put those things in front of someone else or in front of that pig, the animal is not going to know what to do with it because it doesn't value it the same thing as you do.

In other words, the value that the pearl has to you, it doesn't have the same value to the pig.

You know, it's not like the pig's like, oh, pearls, I'm going to put that around my neck.

No, it doesn't.

It wants food, it wants something to eat.

It doesn't care about that.

So what's it going to do?

It's just going to trample on it.

It's going to walk right over it and it's going to stomp it into the mud.

That's the same thing that happens when we share our dreams sometimes with other people.

Now here's another way you can share a dream with someone without realizing you're doing.

So even if you're not sharing that idea.

And I'll clarify this, even though you're not maybe sharing the idea of what God has told you to do, if you're not guarding that thing either with the word no, because you're focused on that and putting in the work, well, then if you give someone a yes, you'll place that thing they're wanting to consume your time with over the dream that God gave you.

And in essence, it's like as if you shared the dream with them and they weren't ready for it because all that happened was distraction came in the way and it delayed you from connecting with your future.

Man, I'm telling you, this is a good podcast today.

I think they're all good.

But this is a good topic today and I'm going to tell you that I hope this resonates with you.

Now, you may not agree with everything I say.

You don't have to.

It's okay for us not to see eye to eye on everything.

But I'm telling you that what I'm sharing with you, this is something I've taught to others and it has radically changed their life.

When you learn how to be more selective in order to be more effective, it radically will change your life.

You know, just by becoming more selective, sometimes just through osmosis and leadership, you'll become more effective.

In other words, if you just become more selective, sometimes by osmosis or just because, you know, cause and effect, you'll become more effective.

But when you combine the two with purpose and action, being more selective so that you can be more effective, man, those are power twins within business.

Those are power twins within life.

Being more selective to be more effective.

You know, had I said yes to that multi level marketing thing that came up, that would have pulled me away from making those videos that I was knocking out every single night that later on got me discovered and allowed me and blessed me to be able to go on TV with my television show and to be able to go to a worldwide audience, man, that's significant, significant impact.

There are people who watch that show and connected with it that I'll never know about this side of heaven.

But when I get to heaven, I know beyond a shadow of a doubt, I'm going to meet people who say, I used to watch you on tv.

I used to connect with your show.

I used to wait for that certain time of the day just so I could listen to your teachings.

Because every time you spoke, it changed my life.

Every time you spoke, it was like you were speaking just to me.

And I took that and I ran with it and I showed that to my family, and it changed my life.

I already know that's going to be the case because I know the impact that I've had through that.

But I'm telling you that you have impact in you, too.

You know, one of the things I tell you so often on this show is that I believe in you.

Gosh, I believe in you so much.

And I wish more people would express how much they believe in you as well.

But just because you don't hear it doesn't mean that there aren't those out there who do.

But I will tell you, it's important for us to know we have someone who believes in us.

I believe in you and your ability.

I believe in your dedication to personal development and growth.

That's why you're listening to this show today.

And whenever you connect with this show, whether if it's the day it comes out or whether if it's years in the future, it does not matter.

This is evergreen content that is always applicable.

Meaning it's not a dated thing.

That's only good.

It's not like the news.

You know, you hear today's news tomorrow, it's old news.

This is an evergreen teaching that means no matter when you connect with it, it can always impact and help your life.

And even if you've heard this message 20 times already and you're going back and listening to it for time, number 21, it can impact you in a whole new way because you're in a different place today than you were when you first heard it.

I'm telling you guys, I believe in you.

And if you learn to be more selective, you can become far more effective in what you're supposed to be doing.

Well, guys, that's our time for today.

I first of all, want to thank you for stopping by and growing with us.

Now, I want to invite you if you're liking this podcast.

It would mean so much to me if you would follow us on the podcast but also leave a rating for us.

If you could leave a comment on it, let others know how much it's impacted you and why that helps others so that they can connect with it.

It helps with our ratings.

This podcast is growing like wildfire.

Praise Go.

That's all of him.

None of us.

But I want others to be able to connect with it, too.

Not because of what I'll get, but because of what I have to give.

I'm going to say that again.

I want this podcast to reach people not because of what I'll get, but because what I know I have to give.

I pour my heart into these things and I'm teaching things that are so valuable I know they are.

I don't need someone to tell me that I know that they are.

Why?

Because I know how valuable they've been in my life already and the people I've already taught them to that have embraced them and have grown on them.

I'm telling you, I'm hoping to get this to people so that it can change and improve their life.

And I want you to help be a part of that.

And I thank you that.

If you're liking the show, follow us, rate us, leave a comment and share it with someone if you could.

You'll be surprised about how many people it impacts and the type of conversations it can open up between you and them to help improve your relationships and help them connect with their best life as well.

Guys, I want to let you know that I believe in you and I'm asking you also to go by our website@neal Reyes.com where you can find all of our teaching resources.

I believe that they can all help you dramatically with where exactly you are in life.

Guys, until next time, I just want to let you know again, and I'm saying it over and over and over, I believe in you and I believe in your ability and I'm excited to see what you're going to accomplish.

Thank you and have a blessed day.