Welcome to Close it now, the podcast that's revolutionizing the H Vac and home improvement trades industries.
Speaker AGet ready to dive deep into the world of heating, ventilation and air conditioning.
Speaker AWe're turning up the heat on industry standards and cooling down misconceptions.
Speaker AAnd we're not just talking about fixing vents and adjusting thermostats.
Speaker AIt's about the transformative movement that's reshaping the very foundation of H Vac and home improvement.
Speaker AWe're the driving force, inspiring top performers who crave excellence not only in their professional endeavors, but also in fitness, nutrition, relationships and personal growth, proving that we can indeed have it all.
Speaker AThis is Close it now, where excellence meets excitement.
Speaker ALet's get to work.
Speaker ANow, your host, Sam Wakefield.
Speaker BHave you ever felt like you said all the right things but the buyer still didn't say yes?
Speaker BWhat if the issue wasn't your script but their state of mind?
Speaker BToday we're flipping the script on selling, literally by exploring why resistance is often not rejection, but a sign your buyer's brain needs something different.
Speaker BSo that is going to be our episode today.
Speaker BYou're going to love it.
Speaker BStick around.
Speaker BBut first, before we get into that, let's do a couple things.
Speaker BLiz is there's.
Speaker BI got a couple of announcements coming in.
Speaker BWe've got a what's in your cup today?
Speaker BWe've got some.
Speaker BGot a bunch of new reviews.
Speaker BThank you everyone who's been leaving five star reviews.
Speaker BI appreciate it and I love you all.
Speaker BAnd yeah, so let's get into it.
Speaker BSo first of all, let's do what's in your cup.
Speaker BWhat is in your cup today?
Speaker BWhat are you drinking today?
Speaker BThis is afternoon.
Speaker BYou hear me opening my can.
Speaker BOpen a can.
Speaker BIf you remember those old open a can of whoop ass.
Speaker BI hope you do.
Speaker BI hope you're old enough to remember those, those commercials.
Speaker BBut today I have.
Speaker BIf you're on YouTube, make sure to like and subscribe.
Speaker BAnd you can see my green soda.
Speaker BThis is the sparkling lemon lime.
Speaker BYou know, one thing that to be a top performer, you have to focus on your health to be able to function at the highest level and have the stamina to go, you know, run 2, 3, 4.
Speaker BSome of you, you know, ideally, yes, we know you should be doing three or four appointments a day, etc.
Speaker BHowever, it's the busy season right now, y' all.
Speaker BThis is June 25th, a date of recording.
Speaker BAnd I know a lot of you have 5, 6, 7, 8.
Speaker BI've run as many as 11 appointments in a day.
Speaker BOne time it was hellacious.
Speaker BBut, but it was also $100,000 day.
Speaker BI, I think so the biggest day.
Speaker BWhat's.
Speaker BI'm.
Speaker BI'm curious.
Speaker BI want to so join the Facebook group because I'm curious.
Speaker BI would love to know from you who has had.
Speaker BSo we're talking residential sales.
Speaker BI'm not, I don't want to talk about, you know, a multi family.
Speaker BYou did an entire apartment complex.
Speaker BThat's a whole nother thread.
Speaker BI'm curious for all of you that are doing residential sales, what has been your biggest day?
Speaker BYou know, we're talking single family, multiple sits over and over and over.
Speaker BSure.
Speaker BIf you had like a big house come in, something like that.
Speaker BLet's, let's try to keep it to, you know, houses have one, two, maybe three systems.
Speaker BBut what's been your biggest day when you're out there in the grind doing it?
Speaker BLet's stay with the 80%.
Speaker BI think my biggest day I had one time was 165k in a single day.
Speaker BThat was on a Saturday.
Speaker BStarted early.
Speaker BThat's the day that I started.
Speaker BMy first appointment was right around 7:30am and the last one, that's the day I started it.
Speaker BThe Last appointment at 1am I ran solid all day long.
Speaker BIt was, it was a, it was a day, I'll tell you that.
Speaker BBut I rounded it out at 165 for the day.
Speaker BSo what is your biggest number?
Speaker BJoin the Face, close it now, Facebook group and let me know.
Speaker BLet's.
Speaker BI'll start a thread on this.
Speaker BI'm curious to know what has been your biggest date ever.
Speaker BSo with that being said, you can't be a million dollar earner and eat off the dollar menu.
Speaker BSo getting away from sodas.
Speaker BI never had a horrible problem with sodas, but they've kind of creeped in, you know, or Coke as we say in Texas.
Speaker BIt doesn't matter what it is, it's a Coke.
Speaker BOr if you're up in the Midwest, it's what, a pop or soda pop.
Speaker BWhat part of the country are you in?
Speaker BWhat do you call it?
Speaker BSo I found these green colas.
Speaker BThey are really, really good.
Speaker BThey're naturally sweetened, so it's got stevia in it.
Speaker BSo it's not an artificial sweetener.
Speaker BAnd they're made with things that are not going to kill you.
Speaker BSo when you need a break from just water, of course, get plenty of hydration.
Speaker BThese guys are awesome.
Speaker BThey're zero calories, usually either zero or 10.
Speaker BAnd their lemon lime one is really, really really close to Sprite and it's pretty delicious.
Speaker BSo it's my favorite of all of the green colas.
Speaker BSo what's in your cup today?
Speaker BWhat are you drinking?
Speaker BSo let's take a sip together and toast this episode because we are starting a new series that I know you're going to love.
Speaker BWe're going to cover some things.
Speaker BI can guarantee you no one else is talking about.
Speaker BI don't know if they're scared to, they don't know enough about it or whatever, but we're going to cover some things in this series that I can guarantee you've never heard before.
Speaker BSo three, two, one.
Speaker BLet's toast.
Speaker BAh.
Speaker BAll right.
Speaker BNow let's get into this.
Speaker BSo let's start off with a review.
Speaker BThis is from.
Speaker BLet's see, the name on here is Sales Pro Inflow.
Speaker BI love that name.
Speaker BThe title of it is Closer.
Speaker BFive star Review.
Speaker BSam is not only a true closer, but he has the gift of being able to take a tough concept and and not only explain the psychology behind it and get you bought into the method, but is a true expert at simplifying and leaving you a tangible, tactical step one, two, three takeaways that will 100% level up your game.
Speaker BEach episode is value, value, value.
Speaker BSo thank you, salespro.
Speaker BInflow.
Speaker BIf you hear this and you reach out to me, let me know that you heard your review on the show and we will set up a free one hour coaching session so we'll get you even more to the next level.
Speaker BIf you saw in the Facebook, on my Facebook yesterday I posted, got a text from somebody, they listened to an episode, went out and closed a $17,800 project on the spot.
Speaker BSo he credited it directly to what he learned in the episode.
Speaker BSo thank you very much, Sales Pro Inflow, whoever you are, I'd love to meet you.
Speaker BAnd a couple of announcements I want all you, all of you to know.
Speaker BI get questions often, how can we work with you?
Speaker BDo you just do podcasts?
Speaker BDo you do coaching as well, those types of things?
Speaker BYes.
Speaker BThe answer is yes.
Speaker BI love doing the podcast and of course giving, you know, raising the standard of the industry, giving this away.
Speaker BAnd at the same time, I've got to pay the bills.
Speaker BSo that's why I want you to know every now and then I'm going to ask you to buy something from me because we all need to learn how to ask for the sell.
Speaker BSo is it okay?
Speaker BRaise your hand if it's okay.
Speaker BIf I go through three different ways that you can Work with me if you would like to know more.
Speaker BBecause if you've gotten value from the podcast, I can tell you every single thing we cover here is very, very surface level.
Speaker BWhen you do coaching directly with me or with close it now, we deep dive and the transformation is even that much more.
Speaker BSo there's three different ways.
Speaker BOne is I still have a handful of spots left in my one on one coaching.
Speaker BNow there's not very many left because the value of my time, I just can't block out a thousand different hours in the week.
Speaker BThere's not that many hours in the week and I have to have time for podcasting, et cetera.
Speaker BSo there's two or three spots left on my one on one coaching calendar.
Speaker BReach out.
Speaker BWhat we do is we go through the entire close it now process and we deep dive.
Speaker BIt's a combination of training and coaching.
Speaker BSo the training is an hour a week and we get on a video call, just you and me.
Speaker BAnd then the coaching part is it's like having a coach in your pocket.
Speaker BYou get direct access to me throughout the week so we can debrief calls, we can go over a lot of different things to get you to the next level.
Speaker BAnd so that is one way.
Speaker BSo reach out to me directly.
Speaker BYou can hit me@samoseitnow.net you can go to closeitnow.net and fill out the form or you can join the Facebook group and pop me a message there.
Speaker BSo one on one coaching.
Speaker BThe second way is.
Speaker BAnd we really want to start talking about this a lot more.
Speaker BYes, we do company level training.
Speaker BSo I come, I look can look a couple different ways.
Speaker BThere's two different levels to it.
Speaker BOne is we can come in and do a training for if your organization needs a just a boost.
Speaker BLet's go through.
Speaker BI'll come out, I'll spend four days with you guys and ladies, we'll do sales training in the morning, we do ride alongs in the afternoon.
Speaker BWe're living it, breathing it, doing it, and it instantly lifts your team.
Speaker BAlmost every single time we see minimum 20 to 30% lift in your numbers.
Speaker BSo close rates, average tickets, all of these types of things.
Speaker BThe last place I was at, they hadn't really had much traction for the last several weeks.
Speaker BAnd immediately, immediately after I was there, you know, the guy's average, the main sales guy now his average ticket is just, just a tick over 20,000.
Speaker BAnd it was floating around 12 or 13 before that.
Speaker BAnd that happens almost every single time.
Speaker BSo huge shout out to you, Chris.
Speaker BHope I got those numbers correct.
Speaker BIf not, we'll, we'll chat and I'll correct it.
Speaker BBut so Chris up in at Perfect Temp in Chicago or in Rockford actually where the home of Cheap Trick.
Speaker BSo shout out to you Chris.
Speaker BHe's, he's crushing it and he wasn't before I was there.
Speaker BAnd so, and of course we're ongoing coaching now as well just to get better and better and better.
Speaker BSo yes, I can come out and we'll do a shot in the arm for your team or this is the third way.
Speaker BSo one more way and then I'm going to hint at something that's coming up the third way.
Speaker BAnd this is one that I'm really, really excited about right now.
Speaker BIt's, I've started a new division of closeit now and we're calling it trade scale.
Speaker BSo what we're doing there, it's a very limited applic.
Speaker BIt's an application process.
Speaker BYou have to have some things in place with your organization.
Speaker BBut if you're the owner out there and you're tired of running, beating your head against that wall, hitting that, you know, two million dollar business wall or the $5 million business wall or the, there's another business wallet right around 10 million where it seems like you hit, keep hitting this level and you just can't seem to get past it.
Speaker BYou might get past a little bit and keep slamming right back down to that level.
Speaker BBetween 8 and 10, there's another one right around 14 to 15 million.
Speaker BThere's another one right around.
Speaker BIt's about it.
Speaker BAbout every 5 million increments there's a wall.
Speaker BAnd so if that is you reach out to me and we can talk about trade scale.
Speaker BI'll tell you real quick what it's not, is we're not coming in and taking equity from your company like a lot of these platforms are doing.
Speaker BWe're not a private equity company.
Speaker BWhat we do is, is we partner with you to scale your company and grow it.
Speaker BWe don't, you don't need a big capital infusion.
Speaker BYou just need to learn how to create the right systems and have the right training in place.
Speaker BSo every single division of your company starts working like a machine with or without you.
Speaker BSo that's what we do.
Speaker BAnd that is a, it's a bit of a much longer term type of arrangement.
Speaker BBut I will tell you, the companies that are doing that are blowing up, so we've got that as well.
Speaker BSo reach out to me if that is you and you want to talk about Trade scale.
Speaker BSo that's where we get the team involved and really dive in and just get you to the next level insanely fast.
Speaker BOur levels of growth there are nuts.
Speaker BSo that is that.
Speaker BAnd then the last thing that I want to hint at is yes, I've gotten a lot of attention lately and a lot of you been reaching out.
Speaker BI am almost ready to announce the door program that I have been working on.
Speaker BI've been working on with some partners on this one.
Speaker BAnd it's going to start with more than likely it's going to start with a couple day event to teach you how to door knock for H Vac, how to build a team, how to, how to, how to recruit.
Speaker BRecruiting for canvassing is different than hiring for your positions.
Speaker BSo we're going to go everywhere from recruiting, how to train them, the training, we're going to go over just an insane amount of information.
Speaker BAnd what any other door to door training has, it stops there.
Speaker BBut what we have, what we're putting together is the adrenaline shot in the arm.
Speaker BIt's basically like door knocking on steroids because I know some magic tricks that will just in fact multiply the results that you get from that.
Speaker BSo if you want to know more about the door program, I'm going to start talking about this often.
Speaker BMessage me about that as well.
Speaker BSo those are the announcements.
Speaker BLet's get in to this episode.
Speaker BTake a breath here.
Speaker BLet's grab one more.
Speaker BWhat's in your cup?
Speaker BDrink.
Speaker BAll right, so I, you know, somebody mentioned to me the other day, it's a couple other things I should talk about.
Speaker BI want to know.
Speaker BSo coaching client of mine, Larry, he mentioned that he loves the, the interviews that I do and he loves the training that I do.
Speaker BHe's like.
Speaker BBut he has a hard time back and forth because the way that I release them are the private training, you know, the just the solo training like this comes out on its own and then every other episode is an interview.
Speaker BNow what he had mentioned was he would love a way if we just release them straight in a row so he could just go one after the other.
Speaker BOr would it be helpful to you all if we started creating like playlists when there's a series of episodes or something like that.
Speaker BI'm brainstorming this.
Speaker BMaybe best practice would be to split the podcast into two different podcasts.
Speaker BOne of interviews and one of the just me training.
Speaker BI don't know, I want to hear some feedback from you guys.
Speaker BWhat would, from you gentlemen and ladies, what would you like best and how do you think that it would go one way or the other?
Speaker BBecause I definitely have enough, enough episodes now.
Speaker BWe've got to.
Speaker BWe're gonna have to do something and organize it a bit better.
Speaker BSo I want to hear some feedback from you.
Speaker BHow, what would, how does your brain work and how would you best receive the information?
Speaker BSo that's my question to you.
Speaker BSo let's get into this.
Speaker BWe are talking about flipping the script.
Speaker BThis is episode one of what I'm calling the close it now sells psychology series.
Speaker BWe are ditching the old school, always be closing mindset.
Speaker BThat thing is in the trash now.
Speaker BIn favor of emotionally intelligent psychology informed selling here.
Speaker BWhat we're going to do.
Speaker BSo this episode, we're going to lay the foundation here because when you understand how buyers actually think and feel, your influence starts to skyrocket.
Speaker BSo let's see, let's get into this.
Speaker BThere's another piece that I want to make sure to get in here.
Speaker BThere it is.
Speaker BAll right, let's see.
Speaker BThis is not a buzzword, right?
Speaker BSo we're really diving in here.
Speaker BOne of the pieces that I want to make sure to cover with this is the goal of this series and it is right here.
Speaker BThere we are.
Speaker BSo I made notes this time.
Speaker BA lot of times I go off the cuff.
Speaker BBut this one, I've been writing this out.
Speaker BThis is going to be quite a few, probably quite a few episodes.
Speaker BSo I want to make sure to get it all, follow my plan, stick to the plan.
Speaker BWhen you have a system, it's hard to go wrong.
Speaker BSo my system right now are the notes for this episode.
Speaker BSo here's the goal.
Speaker BThe series is designed to train high performing salespeople to read, adapt and serve real humans, not scripts.
Speaker BWe're diving into the psychology behind decisions, trust and resistance, including emotional states, communication types, neurodivergence, cognitive bias, and the silent signals that shape every in home interaction.
Speaker BSo if you got value from the energy series that I did, this one that laid the foundation for this series.
Speaker BAnd so I'm taking those ideas and concepts, consider that the starter, and this is going to dive a lot deeper into some of these concepts.
Speaker BSo what we're going to do today is we're going to start with the three foundational tools that will carry through the entire series.
Speaker BSo the first is the buyer lens.
Speaker BSo this is different than the benefit lens that I've talked about a lot in the past.
Speaker BThat is that, that's a whole different concept.
Speaker BThis is understanding their world.
Speaker BSo the setup for this is, you know, Every buyer brings a mental filter into your presentation forever.
Speaker BWe've always had this concept that when we enter into an appointment, you're starting at zero, and then as you go along, you're building on building and building.
Speaker BBut that is not what happens.
Speaker BYou're walking into their story.
Speaker BThey already have this, this whole story going on in their head.
Speaker BHow they were socialized, how they were trained, how their thoughts work, the stories they tell themselves.
Speaker BAnd we are stepping right into the smack dab into the middle of that.
Speaker BSo we have to know how to function in those and how to recognize what their biases are immediately.
Speaker BSo the explanation of the buyer lens.
Speaker BSo this is their emotional state, their past experiences, their beliefs about money, their personality, their communication style, all of this is wrapped into their lens.
Speaker BThat's how they see the world.
Speaker BSo the first thing we have to do is, is we have to tune in.
Speaker BBefore we start teaching and educating them, we've got to figure out, are they guarded, are they distracted, are they eager, are they skeptical?
Speaker BThese are words we have to know.
Speaker BWe have to figure this out.
Speaker BWhere are they in this scale here?
Speaker BSo, and here's an example for you guys.
Speaker BYou know, when you coach with me, of course we're going to dive in.
Speaker BI'll give you exact scripting and exact verbiage.
Speaker BBut for all of you, this, this accomplishes so much of that.
Speaker BSo when you're getting started, here's a word track for you.
Speaker BSo some of one of those actionable items you can take immediately and start to use.
Speaker BYou can say something like, I want to make sure this fits you, not just anyone.
Speaker BWould it be okay if I ask a few questions before diving in?
Speaker BWhen you start an appointment with a statement like, or with a question like that, it's not a statement.
Speaker BThis is sort of a statement.
Speaker BIt's a statement with a question attached.
Speaker BI want to make sure this fits you, not just anyone.
Speaker BWould it be okay if I ask a few questions before diving in?
Speaker BSo when you start that way, it opens the door.
Speaker BThat's the permission.
Speaker BThat's your permission question.
Speaker BIt opens the door for them to open up and give you more information.
Speaker BWe get to peek behind the curtain of what's truly going on in their.
Speaker BIn their head.
Speaker BAnd so what I want you to do, and here's the start of this exercise, I'm going to be giving you a lot of homework through this series because you have to.
Speaker BYou know, it's one thing to just hear these podcast episodes, but if you can immediately implement at least a little Bit of the concepts we use.
Speaker BIt'll help lock it in a lot faster.
Speaker BSo what I want you to do is think of your last three appointments.
Speaker BWhat lens were they viewing you through?
Speaker BWas it guarded?
Speaker BWere they distracted?
Speaker BWere they eager?
Speaker BWere they skeptical?
Speaker BWhat was it?
Speaker BWhat are they, you know, are they saying things about, oh, it's going to be expensive?
Speaker BAre they talking about value?
Speaker BWhat is it?
Speaker BFigure out their lens.
Speaker BHow are they viewing you and your company and the project?
Speaker BSo that is the buyer lens.
Speaker BThe next foundational concept here is the cell's thermometer.
Speaker BSo what we're going to do is we're going to measure emotional temperature.
Speaker BSo people don't decide when they understand, they decide when they feel safe.
Speaker BThis is really important to remember.
Speaker BThey don't decide when they understand what's going on.
Speaker BThey decide when they feel safe.
Speaker BThat's why people can purely.
Speaker BThey'll agree to everything.
Speaker BYep, absolutely.
Speaker BThe work needs done.
Speaker BTotally can see that.
Speaker BYeah, this is the best choice.
Speaker BBut they still have to think about.
Speaker BThey still are in indecision.
Speaker BA lot of times it's because they don't feel safe.
Speaker BSo here's the framework for this.
Speaker BSo first of all, let's talk about the difference in a cold lead, a warm lead, and a hot lead.
Speaker BI'm going to break this down a little bit different than maybe a little deeper than you've ever heard a cold lead.
Speaker BThe way to recognize this is they're closed off, they're skeptical, they're resistant.
Speaker BThat's how you know it's a cold lead as it starts to warm.
Speaker BAs these homeowners, human beings, we're going to humanize them.
Speaker BIt's not just a lead.
Speaker BWe're going to humanize them because they are humans.
Speaker BAs they start to warm now, they get curious instead of skeptical.
Speaker BNow they're neutral and they're more open.
Speaker BThat's why one of the foundational teachings that I train is the difference in interested versus open.
Speaker BGo back and listen to that episode.
Speaker BIf you don't know what I'm talking about.
Speaker BWe don't have time to get into it here.
Speaker BBut then, so that's warm.
Speaker BThen when you get, when you know when they've hit that level of a hot, hot lead or they've warmed up to what we would call hot on the temperature scale, as far as that goes, they're engaged, they're emotional, they're leaning in.
Speaker BThat's how we know so how to read it so here.
Speaker BSo there's a lot of different ways there's tone, body language, pacing.
Speaker BSo when they're cold, they give real short answers, real closed posture.
Speaker BAs they're warming up, they're much more thoughtful questions.
Speaker BThey start to physically open up a little bit less, arms crossed, those types of things.
Speaker BAnd then as it gets to where we would start to call it hot now, they become emotionally invested and pay attention.
Speaker BThey start to get future focused.
Speaker BThere's a big difference.
Speaker BThe question.
Speaker BAs they start to question this, most people stop at warm and think it's good enough.
Speaker BThey have to become future focused.
Speaker BAs they're future focused, they're starting to ask those questions about how my life is going to be different.
Speaker BThat's how you know they've hit the hot level.
Speaker BSo here's a mistake to avoid.
Speaker BDo not try to close when they're still cold or barely warm.
Speaker BYou might as well have walked out the door the second you walked in if you don't understand this and don't take them to the hot level.
Speaker BSo here's the.
Speaker BSo here's the homework.
Speaker BWhat is your read on their emotional temperature right now?
Speaker BSo think about your last three appointments and then, of course, yes, every next appointment you get to, we're going to be paying attention to this.
Speaker BWhat lens are they viewing you through?
Speaker BAnd what is your read on their emotional temperature right now?
Speaker BFigure it out.
Speaker BBecause everyone is at one of those levels of the minute you walk in the door.
Speaker BAnd they don't have to stay where they're at if they're not already at hot.
Speaker BAnd if they're hot, you can make it hotter.
Speaker BAnd that's the goal.
Speaker BSo that is number two, foundational concept.
Speaker BHere is the sales thermometer.
Speaker BNumber three, the emotional buy cycle.
Speaker BHow people decide.
Speaker BThis is probably different than anything you've ever heard.
Speaker BI've never heard this before.
Speaker BSo when I was developing this, it makes total sense to me.
Speaker BThis is how my brain works.
Speaker BI want you, I want to communicate this to you and help you, really help you learn to think differently.
Speaker BSo the emotional bicycle, how people decide.
Speaker BYou may be walking them through a presentation, but they are riding an emotional wave.
Speaker BSo there's five stages to the emotional buyer cycle.
Speaker BThe first is awareness.
Speaker BDo I even have a problem?
Speaker BWe know, of course, if it's 105 out or it's 5 out and something's completely broken.
Speaker BYes, they know they have a problem now.
Speaker BThat's only a tiny fraction of the market.
Speaker BAnd of the people that we see, the biggest questions that come in, and I'm sure you've had them as well, when it's in the shoulder months or you're at a maintenance call or just a repair call, or God forbid, you're in one of the platforms right now that are trying to make a 90% turnover rate to new systems because somebody's static pressure is off 5.5.
Speaker BDo they even know they have a problem?
Speaker BThat, that's, that's the first question.
Speaker BThey have to know they have a problem.
Speaker BThe second is safety.
Speaker BDo I feel safe with you?
Speaker BSo, one, they have to understand they have a problem first.
Speaker BYes.
Speaker BThat's why we start the process with the discovery deep dive into their problems.
Speaker BWhat are their concerns?
Speaker BWhat are their fears?
Speaker BWhat are they experiencing living in their home?
Speaker BThe second step to this though, after they understand that they do have a problem is do I feel safe with you?
Speaker BDo I feel safe with you?
Speaker BIf they don't feel safe with you, it does not matter.
Speaker BWhatever else you do, you're gonna get a think about it, you're gonna get shopping, you're gonna get three bids, you're gonna get talk to somebody else.
Speaker BIf they don't feel safe, there's no clothes, period.
Speaker BIt has to do with trust.
Speaker BSo the second is safety.
Speaker BDo I feel safe with you?
Speaker BNumber three is belief.
Speaker BDo I believe this will work for me?
Speaker BThat's why social proof is so important.
Speaker BThat's why we plant that credibility flag for reviews.
Speaker BThat's why you have to have your book of before and after pictures and testimonies and reviews and handwritten letters.
Speaker BThey need to believe it will work for them.
Speaker BSo belief is number three.
Speaker BNumber four is a vision.
Speaker BCan I picture my life with this solved?
Speaker BHow will my life change or be different once this project is done?
Speaker BCan I picture my life with this solve.
Speaker BSo number four is vision.
Speaker BNumber five is decision.
Speaker BNow this is important.
Speaker BAm I emotionally ready to move forward?
Speaker BAm I ready now?
Speaker BAre they ready?
Speaker BAre they skipping?
Speaker BAny one of these steps will create friction.
Speaker BBuyers must feel emotionally anchored before they choose.
Speaker BThey have to feel safe.
Speaker BSo here's a, here's a word track for you.
Speaker BAnd then I've got more homework.
Speaker BSo this one is really fun when, if somebody is getting stuck, say the belief, say, you know, say you've got the first three down, it's clear they got a problem.
Speaker BDo they feel safe with you if you, once you've crossed that barrier, do they believe this will work for them?
Speaker BYes.
Speaker BSocial proof, whatever you're using, yes, they believe it'll work for them.
Speaker BIf you're getting stuck on vision, here's a Word track.
Speaker BThat will help.
Speaker BWould it help if we looked at what life looks like on the other side of this problem?
Speaker BNow, when you ask a question like that, we are speaking at a different level than I can guarantee you any other person walking into that home is speaking at.
Speaker BWhen you speak at a different level, people will rise to a different level.
Speaker BThis is truly how to differentiate yourself in the marketplace and sound different.
Speaker BWould it help if we looked at what life looks like?
Speaker BWhat life looks like on the other side of this problem?
Speaker BWhen they say yes, then you can paint the picture, become an incredible storyteller.
Speaker BYou have to be a good storyteller in sales.
Speaker BSo, and then.
Speaker BSo here's your, here's your homework in your last five closes.
Speaker BWhere did the buyers stall?
Speaker BWhat emotional stage were they in?
Speaker BThink back through this.
Speaker BIf you've got the stages of awareness.
Speaker BDo I even have a problem?
Speaker BSafety.
Speaker BDo I feel safe with you?
Speaker BBelief.
Speaker BDo I believe this will work for me?
Speaker BVision.
Speaker BCan I picture my life with this solved and decision?
Speaker BAm I emotionally ready to move forward?
Speaker BWhere did they stall?
Speaker BHow did you have to fight to overcome it?
Speaker BIf it sold, if it didn't sell, where was the sticky point?
Speaker BWhy were you not able to overcome?
Speaker BBecause I put $100 bill right down here on my desk in this moment.
Speaker BI bet it was one of these places that they got stopped at and then it turned into the way they communicated it to you was, man, can you email this to me?
Speaker BWe're going to have to think about it.
Speaker BOr you know what, we got to do our due diligence.
Speaker BI just want to be upfront with you.
Speaker BWe're going to get three more bids on this thing or we've got to talk to Uncle Jerry' aunt, uncle's brother, sisters, Billy Bob, eight states over that used to have an air Conditioning Co.
Speaker B17 years ago, something.
Speaker BBut it's one of these places.
Speaker BI can almost guarantee you.
Speaker BNot almost.
Speaker BI can guarantee you it's one of these.
Speaker BSo where did they stall?
Speaker BSo figure it out.
Speaker BThe first part of this is awareness.
Speaker BWe're going to go through how to solve a lot of this in this process.
Speaker BBut that's awareness.
Speaker BSo let's anchor this in a little bit.
Speaker BImagine knowing exactly where your buyer is in their decision process and giving them what they need to move forward naturally instead of forcing it.
Speaker BWhen you stop pushing and you start aligning your conversations, flow, resistance, drops and closing becomes a shared decision.
Speaker BIt's not a battle.
Speaker BIt should not be a fist fight at the end.
Speaker BIt should be in Alignment with what is working, that resistance drops and it just works.
Speaker BIt just makes sense for them.
Speaker BSo let's bullet it back.
Speaker BHere we go.
Speaker BSome bullet points.
Speaker BCells isn't about persuasion, it's about precision.
Speaker BIt's not about persuasion, it's about precision.
Speaker BThe buyer lens.
Speaker BIt helps you enter their world.
Speaker BThe cell's thermometer tells you if they feel safe or not.
Speaker BAnd the emotional buy cycle reveals the real emotional steps to yes.
Speaker BSo these three tools are the foundation.
Speaker BWe're going to be layering more as we go, but this is the lens, this is the language, this is the logic of elite sales communication.
Speaker BSo if you want to know more about this, you want me to train your team directly to use these frameworks, go to closeitnow.net, pop me a message in the chat box or email me directly samoseitnow.net or go join the Facebook group.
Speaker BIn fact, Instagram.
Speaker BEven the real close it now.
Speaker BI'm on Instagram.
Speaker BPop me a DM there or join the Facebook group.
Speaker BSearch.
Speaker BClose it now.
Speaker BIt will, it will come up if you just search.
Speaker BIn fact, I challenge everybody.
Speaker BGo to Google and search.
Speaker BClose it now.
Speaker BAnd the last few people I've had do this, I own all of page one and page two with Google.
Speaker BSo maybe I should do a class on organic SEO because I'm dominating right now.
Speaker BIf you search my brand name, which is really, really fun.
Speaker BBut and I'll tell you the secret, consistency.
Speaker BThere's no magic bullet, it's just consistency.
Speaker BSo if you want to know more about this, you need to dive into this with you or with your team.
Speaker BRemember the three ways you can work with me.
Speaker BOne is one on one coaching where we work directly.
Speaker BIt's a nine month program.
Speaker BIt's long enough to have a baby and that baby is going to be a sales sharpshooter.
Speaker BSo it's a nine month program.
Speaker BWhen you work with me one on one, I want to tell you that up front.
Speaker BThere is no short like shortcut to this.
Speaker BSo it's a nine month program on a one on one basis.
Speaker BLevel two is a one shot training for your company.
Speaker BWe come in, we knock it out of the park for a week and that includes three months of virtual support on the back end.
Speaker BI'm hopping in with your team.
Speaker BWe're doing role plays, we're doing, we're doing more training.
Speaker BIt's to make sure that they are implementing.
Speaker BIt's not just a flash in the pan.
Speaker BMake sure they implement it becomes part of the habit and number three, trade scale.
Speaker BThat is where we work with you.
Speaker BWe deep dive into your business.
Speaker BWe build systems and we help you in 12 to 18 months multiply your revenue, jump right past that business wall and get you going to the very next level.
Speaker BWe're literally doubling companies in a matter of 18 months.
Speaker BSo absolutely reach out if you want to know about that as well.
Speaker BSo Comment?
Speaker BI would love for you to leave me a review.
Speaker BI work just like you guys.
Speaker B5 star review on Apple Podcasts or on Google.
Speaker BLet's blow up the the Review Game Episode 2 what we're going to be Covering Next we're going to be breaking down the four buyer archetypes.
Speaker BThis is where it's going to really get tactical so you don't want to miss it.
Speaker BAnd make sure to share this with a team member or a leader who needs to hear this today because I know there are, especially this series we're covering things no one has ever talked about.
Speaker BSo we're breaking new ground.
Speaker BWe're innovating here because this is how true sales happens.
Speaker BScrew the script for a minute.
Speaker BWe're getting into the heart.
Speaker BThis is the language behind the script.
Speaker BBecause so many people are tired of, you know, everybody that walks into their house sounding like they came out of a can and they sound like a robot.
Speaker BWe're way past that.
Speaker BThese those days are over.
Speaker BWe are into the transformational, the new level of selling.
Speaker BAnd that's exactly what this Close it now movement is.
Speaker BSo thank you for listening today.
Speaker BI hope that this has been a spark of energy and inspiration in your day.
Speaker BI know you're out there grinding.
Speaker BIt is the almost the end of June 2025.
Speaker BGo.
Speaker BKeep crushing it everybody and make sure work to become someone worth buying from.
Speaker AYou've been listening to the Close it now podcast.
Speaker AOur passion is to dive headfirst into the transformative movement that's reshaping the very foundation of H Vac and home improvement and at the same time covering fitness, nutrition, relationships and personal growth, proving that we can indeed have it all.
Speaker AWe hope you've enjoyed the show.
Speaker AIf you did, make sure to like rate and review.
Speaker AWe'll be back soon, but in the meantime find the website@closeitnow.net find us on Instagram at thereal.
Speaker AClose It Now.
Speaker AAnd on Facebook.
Speaker AClose it now.
Speaker ASee you next time.
Speaker BIt.