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Hi there.

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It's Sue.

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And thanks for joining me for tips and talk day.

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These are bite-sized topics that I pull from community questions and

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things that I'm observing in the world of handmade small business.

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If you'd like to submit a topic,

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DME, over on Instagram at gift biz unwrapped,

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gosh, this year I've rolled out a number of new opportunities

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for you here.

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There are the bashes where you have a chance to showcase

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your business to this entire listening audience.

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There's the new owl app.

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When you have a quick question where you'd like my input,

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and now I'm excited to bring you gift biz boosts.

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Think of these as free strategy sessions,

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leaving you with a clear action plan to boost you forward.

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Whether you're at the beginning of your business journey and need

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concrete steps on how to start,

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or you've been doing this for a while and could use

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a fresh approach.

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These boosts are for you you'll know,

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a podcast is a boost.

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If you see that word in the title,

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want to get your own free boost.

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I'm taking these on a first come first serve basis.

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Head over to gift biz,

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unwrapped.com/boost and sign up for your session today.

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By now,

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I'm sure you're very much aware of how important your product

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photos are on Etsy.

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For example,

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where you're up against many others who sell handmade products,

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similar to yours,

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a photo will most likely be the differentiating factor in choosing

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who gets the sale.

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In the past.

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Having high quality photos was an investment of both time and

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money. You either hired a professional photographer or purchased your own

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high quality camera that required a level of skill and photography.

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Not to mention editing software knowledge today.

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The continual upgrades of mobile phone cameras has come to the

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rescue. Now there's no excuse for not capturing great images of

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your products since your phone can do the trick in terms

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of enhancing your photos in the past,

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you only had software options up until a few years ago.

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I used Photoshop exclusively that in itself was an investment of

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time learning the program and trying to figure out the advanced

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effects I wanted to make my images stand out today.

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Things have changed now that canvass on the scene,

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I haven't opened up Photoshop for at least two years at

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this point.

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And I'm able to accomplish everything I once did there and

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more with as professional or even better results and less stress

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too. I might add.

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This is what I wanna share with you today.

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What I find particularly valuable with Canva,

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if you're already using Canva,

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you'll know a number of these,

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and they may only serve as a reminder,

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but who knows?

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You may learn something that you never knew was possible within

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this program,

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too, if you've heard about,

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but never used Canva before perk up your ears,

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because game changer is the word that comes to mind.

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If there's one tool that can dramatically affect your Workday and

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the quality of your images,

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it's Canva.

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I have the paid pro version,

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but many of the qualities I love and we'll be talking

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about here are in the free version as well.

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To my way of thinking though,

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Canva pro is the way to go.

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And I think it's only about $120 totally worth it.

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Why don't you see what you think you can try it

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out for free at gift biz,

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unwrapped.com/canva. So now let's run down these 10 things that I

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think make Canva stand out among all other quality photo and

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video options available today.

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The very first thing is the ability to customize your account

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for your brand.

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The program allows you to identify your specific brand colors by

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hex code and even import your own fonts.

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If what you use,

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isn't already available there,

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staying on brand,

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regardless of what your images are used for is important for

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your company recognition.

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Secondly, just as you customize your brand assets,

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you can also upload your own images,

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logos, photos,

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and videos can all be added in and then adjusted with

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all canvas features.

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Speaking of images,

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you also have royalty free access to hundreds of thousands of

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images of all sorts,

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just do a search and numerous options come up.

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And not only images,

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you can find shapes,

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numbers ready,

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made frames for things like computer and cell phone screens.

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These frames that I'm talking about,

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give you the ability to add in a screenshot of your

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own website,

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for example,

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and it will automatically fill in correctly onto each of the

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tech images.

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There are really too many creative assets available to list here.

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So going in and playing around to see what you can

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find will definitely prove satisfying.

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And since the royalty free,

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you don't have to worry about getting a CSUN desist letter

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because you innocently used a photo.

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You don't have ownership rights too.

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These first three points give you all the base elements for

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upping your image game.

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Having instant access to all your branding features using your own

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photos and being able to resource other images,

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covering unlimited topics.

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Now let's talk about things that you can do with these

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elements. Number four brings us to a huge library of professionally

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designed templates that you can choose from.

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There are templates for promotions,

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grand openings,

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holiday specific,

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you name it all are customizable,

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where you can replace images,

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fonts, colors,

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whatever you like no longer do you need to hire a

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graphic designer to make your company look great.

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Canvas got you covered.

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And of course you can create your own project from scratch

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in any dimension you want.

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You can also bring in templates from third party designers to

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up your game.

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Even further.

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I've been subscribing to the template TRIBE since Saul started creating

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templates for Canva and I can highly recommend them.

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I'll drop the link to her information in the show notes,

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but you can also find her on my website under resources,

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business tools.

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Again, it's called the template TRIBE in terms of editing tools.

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This is my fifth favorite thing about Canva.

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You can do everything there that you could possibly want.

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Text effects of all kinds,

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layering shadowing,

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opacity levels.

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One feature they've added recently that I love so much is

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the background remover tool ever wonder how to add just your

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body or your face to an image on top of another

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photo or just a solid color background.

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Here you go.

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The background remover also for those who haven't experienced Canva,

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yet, I should mention that you can create your products here

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as single images only,

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or multi-image projects,

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which are great for carousel posts.

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Additionally, you can add animation to any page you want.

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These animations are ready,

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made for you.

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So it takes all the guesswork out,

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just click on the options and see which one you like

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best with this animation.

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You can turn photo and text into video just by downloading

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it as an MP4.

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No doubt.

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You've heard how focused social media algorithms are on video these

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days. If you've never wanted to be faced a camera talking

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to make your video.

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Here's the solution.

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Canva is an amazing tool for your business overall as well.

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Once you get into the program,

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I know like me,

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it will become your go-to for so many different tasks with

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your business.

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You can use it to design new business cards,

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signs for your show,

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booth presentations and even newsletters.

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You can also duplicate projects you've already created.

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So if you just wanna switch out certain things in a

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post or a newsletter,

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the majority of the work is already done for you.

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This saves a ton of time and brain power versus starting

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from scratch over time.

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Having all of these individual projects in Canva can get overwhelming.

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However, do you find something that you created a few months

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ago have no fear through a project naming and folder system

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you can arrange and file your projects right inside Canva for

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easy reference.

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At any time,

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I'm finding that with this folder system,

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I'm beginning to use Canva as a storage center,

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similar to how I've always used Dropbox,

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but for my images,

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videos and presentations,

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since I have multiple people who access my Canva account,

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my content manager,

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my podcast editor,

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they can go in and do their work there,

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save the projects and not have the extra step of transferring

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the images over to another program.

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That's a huge time saver over the course of a week.

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Plus, I can go in and look at or comment on

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any project there.

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Finally, I love that I can access Canva from anywhere it's

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an online program so I can get to it from any

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computer, anywhere in the world.

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I just log into my account and get to work.

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And yes,

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even from my phone,

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if I have a few minutes,

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I can upload pictures for future use or go in and

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work full force on a specific project,

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no more having to get in the mood to tackle a

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project. Only define that you don't have everything you need.

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So you have to delay or do a work around until

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you can backfill.

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What's missing.

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Let me summarize these 10 things.

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I love so much about Canva one.

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You can customize your account to your brand two.

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You can upload your own images.

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Three, there are royalty free images to access.

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Four are the professionally designed templates.

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Five are all the editing tools.

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Six, you can do single or multi-image projects,

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including animation seven.

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Use it for business cards,

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signs for your booth presentations,

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even newsletters eight.

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I love the naming and folder system to keep everything organized

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and easily accessible.

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Nine I've started using this as my storage center versus always

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having to pull things into Dropbox and 10.

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I can access Canva from anywhere on my phone or computer

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as I consider all the tools I use in my business

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in any given day,

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apart from my website and my CRM program,

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Canva is the most important and most used resource I have.

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If you've not considered this program in the past,

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I encourage you to look into it and there's no reason

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not to.

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You can try it out for free.

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As I mentioned earlier,

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by going to gift biz,

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unwrapped.com/canva, check out all the features,

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download and use what you've created for your social media and

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see for yourself why I call it a game changer,

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happy canvasing.

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That's a wrap.

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I'm a get to the point kind of girl.

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And this is what you can expect from these quick midweek

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sessions. Now it's your turn go out and fulfill that dream

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of yours.

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Share your handmade products with us.

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We want them and they bring us both so much happiness.